Podcasts about marketing copilot

The Common Sense Marketer is back! On this episode of the Common Sense Marketer, we spoke to Brian Neuwirth, the President of UNEX, an industrial equipment manufacturer that specializes in manufacturing conveyors. Brian's grandfather founded UNEX in the 1960s, making Brian a third generation CEO of UNEX. In this podcast, Brian talks three important issues facing all business today: The digital transformation of business due to drastic changes in technology. How the buyer journey has changed the expectations all customers in both B2B and B2C businesses. The challenges caused by buyer behavior patterns and how organizations have adapted (or not). Of the many interesting things we took away from this interview, was Brian’s comments about the “Amazon Effect”. The biggest changes happening in the manufacturing sector is the new expectation of delivery times. Amazon has changed buying behaviors drastically which has an impact on the entire supply chain. Customers now expect products to instantly get delivered to them where and when they want but on the manufacturing side, the product still needs to be made when inventory doesn't exist. Change in consumer expectations have pushed companies into a state of continuous transformation. Darwin's survival of the fittest, is now upon the manufacturing sector in the most dramatic of ways. On this podcast and our blog, we often talk about the importance of your online presence. If you don't have one, you run the risk of not being around in 5 years, but if you are like 90% of successful companies worldwide, you are actively managing your online presence. The most important thing to remember online is that customer expectations and buyer behavior are continually changing and it is how you manage these changes that will keep your company above water in the coming years. Here are some questions Brian encourages you to ask about your own strategy: Do you have documented buyer personas? Do you have an active testing protocol for your digital strategy? Are you making your web presence a priority? Are your marketing and sales teams aligned on this priority? Do you have the right tools in place to manage this strategy? If the answer to any of these questions are a no, there is a good chance the "Amazon effect" will slowly creep up on you. It's time to address the digital strategy within your company. Contact us at info@marketingcopilot.com to discuss how a Competitive Analysis can create custom recommendations and strategies to help your business combat the "Amazon effect".  ABOUT BRIAN Brian C. Neuwirth is President of UNEX Manufacturing, Inc., a leading provider of material handling and carton flow solutions for distribution centers and warehouses. Previously, Brian was VP of Sales and Marketing at UNEX and held several other positions in the family-owned business. He graduated from Susquehanna University with a BA in Corporate Communications. He received a Mini-MBA in Digital Marketing from Rutgers University. Brian is a member of MHEDA. UNEX is a Marketing CoPilot client and HubSpot and Dynamics 365 CRM user, committed to the digital transformation of their sales and marketing function.  

“Women are incredible at coming together and solving problems…the problem is that the tech companies have to step up and see this as an opportunity and something they need to get involved with as well.” I spoke with Marie Wiese, a senior marketing executive and founder of Marketing CoPilot, an award-winning digital marketing agency. She is the Author of award-winning You Can't Be Everywhere. Marie has worked in the technology sector for over 20 years and is a driving voice for advancing women and diversity in tech.  Watch the full show: https://youtu.be/L4kLdqiRyJE Listen in on Apple Podcasts: https://itunes.apple.com/…/p…/thrive-and-shine/id1439512633… #womeninpower #leadership #networkingtips #influence #realtionships #purpose #entrepreneurship

Clear conversations. Welcome to the Supreme Leadership podcast where we interview leaders who have been successful for almost a quarter of a century. Today I m excited because we re taking to Marie Wiese, founder of Marketing CoPilot. Companies that follow Marie’s methodology have better performing websites, better lead generation and as a result better sales! During […] The post SL45: Marie Wiese, Marketing CoPilot appeared first on Author Remake.

In tech companies, usually the last people to get hired are HR and Marketing, and usually the first to be fired are HR and Marketing. That's the mentality that brought Marie Wiese to build her agency Marketing CoPilot and write her book, You Can't Be Everywhere. Marketing CoPilot helps B2B companies define and improve their marketing ROI so that they become an indispensable part of the team. Having served as a VP of sales and marketing for a software company, Marie realized how  difficult it was for CEOs to make decisions regarding their marketing services. She wanted to bring all of the various parts together in order to create a simple, repeatable process in hiring marketing professionals. So she set out to create a methodology that would show people how they could be where they needed to be. To lead them to where their customers are, what kind of content they were looking for, and when was the right time to engage them.  

Today's guest is a senior marketing executive and founder of Marketing CoPilot, an award-winning digital marketing agency that has helped hundreds of entrepreneurs turn their websites into lead generation and sales machines, Marie Wiese. Marie is an advisor with start-ups at innovation centers in Canada, a Canadian Executive Council Member of CompTIA, a global technology association and the author of the award-winning business book, You Can’t Be Everywhere: A Common Sense Approach to Digital Marketing for Any Business. Marie has worked in the B2B marketing sector for over 20 years and has been a driving voice for advancing women in the technology industry. On the topic of digital transformation of the marketing function, Marie has written and presented workbooks and workshops that help audience members create better results for their companies. In this episode, you will... Hear how Marie started her own business Learn about Marketing Copilot Hear about Marie's 12-year entrepreneurial journey Discover the importance of digital marketing Learn about the benefit of reinventing Learn the importance of online presence for your business INSIGHTS "I have to become a leader, I can't just be good at something anymore. I  have to lead others to help me build it!" "Aim high, fall short." RESOURCES Marketing Copilot You Can’t Be Everywhere: A Common Sense Approach to Digital Marketing GlamperGrls

Marie Wiese is the President of Marketing CoPilot (a digital marketing agency), the award winning author of a book for digital marketers called "You Can't Be Everywhere", and host of The Common Sense Marketer podcast. She also has an extensive background in sales and marketing leadership in the financial services and financial technology sectors. In this interview, we tackle many of the key issues facing women at work today, paying particular attention to the technology sector. There's no denying we still have a long way to go to change the working environment, pay equity issues and harassment issues that surround this particular industry, seemingly more than others. Marie is a passionate advocate for finding ways to encourage more women in tech as the stats, particularly in Canada, are shocking and reflect a decline in women pursuing computer science careers. Couple that with exponential growth in artificial intelligence innovation, and it isn't hard to see the problems that arise from having a non-diverse programming/design workforce. We also touch on lifestyle issues for women who are the primary breadwinner in their families, and what Marie learned when she unexpectedly had to take 6 months away from her business to look after a sick family member. Find out more about Marie at marketingcopilot.com  

The Happiness of Pursuit Podcast - Episode #79 How To Write Your Own Success Story with Marie Wiese, Founder of Marketing CoPilot I knew this podcast episode was going to be great... A Canadian, Content Marketer, Best Selling Author and Entrepreneur - that's a recipe for a perfect guest and Marie Wiese didn't disappoint! In this episode of The Happiness of Pursuit Podcast, Marie Wiese talks about her entrepreneurial journey and how she was able to literally write her own success story. After being gifted a typwriter when she was a little girl by her grandmother, that gift for storytelling, led to a career in PR. That career quickly led down an entrepreneurial path with a startup, which, like many other dot com businesses in the mid 2000's, unfortunately, led to a financial collapse. Marie bounced back and started consulting. After reflecting on how she helped the business grow to 100+ employees and raised over $25 million in funding, she knew she could repeat that process. Years later, Marie continues to run Marketing CoPilot and "help companies build digital marketing programs that make a difference. We deliver strategic guidance and tactical execution so companies can jump-start their digital marketing efforts to be more engaging, customer-centric and competitive." What you will learn in this episode of The Happiness of Pursuit Podcast: >>How to overcome fear >>The importance of asking for help >>What Marie's next book will be about >>The value of storytelling To connect with Marie and get the books we talked about visit www.douglasjfoley.com/79

In this episode we talk to Marie Wiese, Founder and President at Marketing CoPilot.