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Relevancy is the quality or state of being closely connected. You've heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I get to interview a VERY close and dear friend, none other than Cindy Ertman. Not only is she the queen of the Mortgage Industry, but she is also the CEO of The Defining Difference. In addition to that she has beenacknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and been named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade.Cindy has truly dedicated her life to empowering the growth of mortgage professionals. Join me for a raw, honest, and hard facts episode with my incredible friend! Connect with Cindy:Website: https://thedefiningdifference.com/IG: https://www.instagram.com/cindyertman/Facebook: https://www.facebook.com/cindy.ertman Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group!
About Karen Deis: When she began in the mortgage business, she never imagined that she would become a pioneer and an advocate for women in the mortgage business. In her small town, she was the first woman closing agent, the first woman loan officer, the first woman branch manager, and ultimately the first women-owned mortgage company with an all-female staff.Then something happened: her sister, co-owner of our company, was diagnosed with breast cancer. She couldn't go on in the business without her, so they sold the company at a profit because of their huge client database and consumer-direct marketing strategies, which are still relevant today.Rather than going back to working as a loan originator, she realized her desire was to share and mentor other loan officers on how to increase THEIR mortgage business. She knew that she could help them be successful and make more money than they ever could have imagined.So she built and created online and live events for loan officers and she has been doing them for the last 22 years. Karen was the first woman contributing editor for Mortgage Originator Magazine. She also built and created Loan Officer Magazine in 2002, online seminars in 2004, Mortgage Girlfriends membership group in 2007, Mortgage Currency in 2008, and Mortgage Women Speakers Bureau in 2020. She has also written several books for mortgage loan officers, which include Little Book of Mortgage Scripts, Little Book of Mortgage Seminars, No Shiny Objects – 29 Timeless Mortgage Marketing Strategies, Dear Younger Me: 68 Women Share their Mortgage Business Advice, and more. Today, she considers herself semi-retired as she is still involved in speaking and coaching clients.She is a Junior Achievement instructor and Volunteer for Dress for Success, South Dakota. Her husband and children are all engineers and she has 3 beautiful grandchildren. In this episode Steve and Karen discuss:Putting your mind in a toward state It's still important to have personal connections Connection rather than competition Engaging people in social mediaKey Takeaways: When our mind is in a “toward state,” meaning we are moving toward something, we become more creative, more thoughtful, and even smarter. Our prefrontal cortex works and we reduce cortisol and stress. Many things have changed over the years, but what hasn't changed is that it's still important to have personal connections with people. Technology has made it possible to converse with people a lot easier but it's better to go beyond that and engage people personally on a deeper level. People you do business with should become friends. Instill a spirit of camaraderie and collaboration with people. Encourage connection and not competition. In social media, ask questions that generate conversations. Reply back to those who comment individually. If it gets a little more involved, tell them you're going to send them a private message. “Take care of your people. You have the ability to read how your people are feeling and what they're thinking - you react to that as well.” - Karen DeisConnect with Karen Deis:Facebook: https://www.facebook.com/KarenDeis Website: https://karendeis.com/ LinkedIn: https://www.linkedin.com/in/karen-deis-7b91a66 Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.comShow notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Get your ticket for Todd Duncan's Irrefutable live stream! toddduncan.com/irrefutable-livestream/ In this week's podcast, Todd Duncan speaks with RJ Crosby, a producing Branch Manager for a top performing branch with Benchmark Mortgage around scaling success. For 14 consecutive years, RJ has been recognized by ‘Mortgage Originator Magazine' and the ‘Scotsman Guide' as being in the top 1% of Loan Originators in the Nation. Having a desire to help people keeps RJ in this industry, he talks about how in his mind, it's more than just selling homes, it's finding a place for people to create memories. As a branch manager RJ Crosby loves creating culture though helping his team win by teaching best practices. Listen to this podcast to learn about the power of observation, being a leader by helping people, and how to create a winning team by helping your team win.
David Jaffe is an Independent Mortgage Banker for Guaranteed Rate in Ventura, CA, and has been featured in Mortgage Originator Magazine, Mortgage Executive Magazine, and the Scotsman Guide as one of the top 20 loan originators in the country. After college he spent four years skiing, traveling, and generally messing around before he realized he needed to get a job. That was over 30 years ago and since then, David has closed over $4 Billion in loans. David is passionate about developing the systems and processes that will help him wow his customers with his service and believes there is no substitute for genuinely caring for people and pursuing their best interests. In this episode Steve and David discuss:Completing a needs analysis, to dive deep into what your clients actually need.The value of time blocking and not committing to more than you can complete. The importance of team chemistry and similarity in work ethic. When people are not doing well in their role, do them a favor and let them move on. Key Takeaways: The most important thing is to look out for the client's best interest.Focus on 3-4 things and do them well instead of trying to tackle your entire to-do list. “Be persistently consistent and consistently persistent.” “Hang on to every single client by having a system in place to create a raving fan and just wow them.” - David Jaffe Connect with David Jaffe:Website: https://people.rate.com/david-jaffe-239040 Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.com Show notes by Podcastologist: Kristen BraunAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
"JJ Poole is a Sports & Entertainment Lawyer (contract review, negotiation & drafting), Real Estate Attorney that provides closings through Elite Law & the Broker Owner of Atlanta Star & Miami Star Real Estate Brokerages specializing in Sports & Entertainment. He co-founded a financial services group dedicated to providing the average American with a higher yielding retirement alternative through financial literacy & real estate investment products/services, is a Certified Foreign Investor Specialist, a Certified Miami Real Estate Technology Expert & sits on the Board of Governors for the Miami Beach Chamber of Commerce. He also spent 12 years as a Mortgage Banker & was identified by Rolling Out Magazine and Broker Agent Magazine as one of the top up and coming business professionals in America. As a Banker he closed over $120 million in home loans and provided Home Ownership opportunities for more than a thousand people. He was a Top Originator recognized by Mortgage Originator Magazine and went on to be named the #1 Multicultural Markets Mortgage Banker in America with the #1 Lender in America. He looks out for your best interest, works with you to understand your needs, and seeks out opportunities that match them. " --- Send in a voice message: https://anchor.fm/camillekauer/message Support this podcast: https://anchor.fm/camillekauer/support
Our success is tied to how intentional we are with the activities and mindsets that drive us forward. How do we achieve the balance between our personal lives and running our businesses? What is the big question we need to ask ourselves in order to determine if we feel our lives are on the right trajectory? How do we peel back to what really matters to us in business and filter the choices we make the right way? On this episode, coach, speaker, and author, Cindy Ertman, shares on her success journey and the resources we need to keep growing in life and in business. Success is an evolutionary process. Growth is not always easy, because to grow, we have to change. -Cindy Ertman Three Things We Learned From This Episode Build a quality support system Our ability to have balance in our lives has a lot to do with the relationships we have, and the quality of the people who support us in all the key areas of our lives. If you foundationally build the business correctly and focus on being productive on a daily basis, it pays off. Moving past a debilitating fear of public speaking When we speak, it’s not about us at all, it’s about the people we’re speaking to and trying to help. We have to go into it with the intention of impacting someone’s life. Success is a choice Our success is our responsibility and our choice. When we decide to own our success and take control of it, we’ll find the right resources and filter our choices accordingly. Guest Bio: Cindy is a Loan Originator, business owner author, coach, trainer and speaker. She focuses on building long-term relationships, not only with her clients, but also with real estate professionals, lending partners and community leaders. With her tenure in the mortgage industry, this has translated into a formidable base of referral business that has earned her numerous national awards and ranked her team in the Top 100 Originators in the U.S. by Mortgage Originator Magazine. Cindy now teaches success and personal development strategies to the sales industry and is completing her new book "The Defining Difference: How to Influence Change Through Relationships and Trust". Visit http://cindyertman.com for more information or email info@cindyertman.com.
Working and surrounding yourself with the right people is the key to your success. Cindy shows us how she has done it. Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro® and acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine and Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine.
Setting Intentions and going for your dreams makes all the difference. Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro® and acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine and Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine.
Cindy Douglas is an accomplished thirty-five year veteran of mortgage lending. Her professional career includes the founding of four companies, and she currently consults for mortgage companies and originators featured in the nation’s top 200. She is a recognized national speaker and published author. Cindy is a published author for Mortgage Originator Magazine, Housing Matrix, Loan Officer Magazine, My Rate Alert, ACT extra and Front Runner Resources. “Conquering Shifts” written in conjunction with her partner Kathleen Heck is Cindy's first book.
Cindy Ertman is National Success Strategist for RPM Mortgage, a division of LendUS, and is the CEO & Founder of Mortgage Master Pro & The Defining Difference. Cindy was recognised as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 4 years in a row and was named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade. Cindy has now dedicated her life to empowering the growth of others, and has a goal to help her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected referral relationships and accelerate their success in 7 key areas of their life by removing the blocks that limit their potential.
This is a special episode for me and I'm confident it will be for you as well. My special guest is . If there's one word to describe Tim, it's authenticity. Have you ever been around somebody and they make you feel better, think clearer and understand the truth about what's really important. For me, that person is . Do you want a career you enjoy? One that you look forward to going to every day build really meaningful relationships with real estate agents and anybody else you would want to build those relationships with? If you're looking to live an authentic life and be true to yourself business, this podcast may hold something for you. In terms of annual production from 1997 to 2004; Tim was consistently ranked among the top 50 loan officers in the country. In 2004 at his peak, Tim closed an astounding 676 loans for over two hundred thirty six million in volume, ranking him number 26 in the U.S. out of 400,000. Loan officers. Because of Tim's achievements, Mortgage Originator Magazine inducted him into their Loan Officer Hall of Fame of which only seven loan officers have been ever inducted into. Tim's went on to become a co-founder of Loan Toolbox which was one of the greatest online resources for training, tools, support and coaching to help us all get better and become more effective Mortgage Originators. Tim is now the CEO and founder of once again impacting lives, helping people to live a life they perhaps thought once was impossible. Biggest takeaways you don’t want to miss and links mentioned: How to Be More Intentional and Get Better Results Connecting vs Converting: What People Really Want If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought.