Podcast appearances and mentions of cindy ertman

In this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom.   Here's what you'll learn:   How Cindy used grit and creative strategy to land her first top agent deal—and how that mindset still applies today. The 7 core pillars every loan officer should build their business on to survive and thrive in any market. How focusing on niche markets and relationship-based selling can skyrocket your production and create lifelong referrals.   Whether you're looking to grow your pipeline, optimize your systems, or finally build that consistent referral network—this episode is a must-listen.   Watch now and take the next step in leveling up your mortgage business!

This week, we're joined by Cindy Ertman. Cindy is the CEO & Founder of The Defining Difference, a mortgage coaching and training company, from Manhattan Beach, California, and also the Mortgage and Strategy Coach at RMP Mortgage Manhattan Beach. Over her 30+ years in the mortgage industry, Cindy has been a top 100 originator in the US for over a decade and a top 100 mortgage executive for 5 years, personal yearly production of over $200 million, and run a $1.2 billion branch and a region for a national mortgage bank. Also a success coach, speaker, trainer, and best-selling author, Cindy has now dedicated her life to empowering the growth of others and her coaching company, The Defining Difference, empowers leaders and originators to make outcome driven choices that result in increased production, greater income and better quality of life.   Cindy is here to discuss: → The pillars that have made her successful for over 30 years in the mortgage industry, including building systems and teams, adapting to market changes, and the importance of client and referral connection. → Multiple successful scripts for finding business with clients and referral partners, asking clarifying questions, leveraging existing networks (CRM), and expanding your market.  → The importance of putting words to your expertise, systemizing your differentiator and value propositions, and her 10 step communication plan that has won her business.   Cindy Ertman's Website: www.cindyertman.com Cindy Ertman's Facebook: @CindyErtmanNow Cindy Ertman's Instagram: @cindyertman Cindy Ertman's LinkedIn: @CindyErtman Cindy Ertman's YouTube: @CindyErtman   Learn more about the Direct to Consumer LO Accelerator here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

A full 60% of Americans say their career is unsatisfying, and a whopping 19% say they are “miserable” in their job.  If that's you, this episode of the Wealthy Wellthy Podcast is just what you need!  Today, I sit down with Cindy Ertman, a renowned coach and former mortgage executive whose personal journey is a masterclass in career transformation and overcoming adversity. Cindy's initial venture into journalism didn't fulfill her passion, which led her to the dynamic world of real estate. Despite early setbacks, including being reassigned against her wishes and grappling with a commission-only job while caring for a newborn, Cindy's resilience shone through. Her decision to move to Southern California to reinvent her career in land acquisition marked the beginning of a significant transformation. In our conversation, Cindy candidly discusses how she navigated fears and uncertainty by embracing bold life choices. Her rise to Executive Vice President, the unexpected end of that role, and her subsequent venture into establishing a leading mortgage bank underscore her ability to turn challenges into opportunities.  

In this episode of Mortgage Marketing Radio our guests are Sue Woodard, Cindy Ertman and Shant Banosian. We delve into innovative strategies for mortgage professionals looking to drive referrals and enhance customer relationships in today's market.Cindy Ertman, a seasoned keynote speaker at the Mastermind Summit, shares three bold strategies designed to secure affirmative responses from referral partners.Shant Banosian the #1 Mortgage Banker in the country focuses on the crucial elements of mindset, basic activities, and value propositions, highlighting the importance of maintaining a positive approach and readiness for unpredictable market circumstances.Sue Woodard brings to the table a discussion on Generation CX, addressing the evolving needs of consumers and emphasizing the critical role of a high-quality customer journey in the mortgage process.Episode Resources:Mastermind SummitmyAgent Classes

Relevancy is the quality or state of being closely connected. You've heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I get to interview a VERY close and dear friend, none other than Cindy Ertman. Not only is she the queen of the Mortgage Industry, but she is also the CEO of The Defining Difference. In addition to that she has beenacknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and been named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade.Cindy has truly dedicated her life to empowering the growth of mortgage professionals. Join me for a raw, honest, and hard facts episode with my incredible friend! Connect with Cindy:Website: https://thedefiningdifference.com/IG: https://www.instagram.com/cindyertman/Facebook: https://www.facebook.com/cindy.ertman Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group!

In this awesome episode of the ABC Podcast, Cindy Ertman gives several tips and advice on how to "Level Up Your Life," Knowing one self's 3 Core Strengths, the necessity of SMART Goal Planning, and how to cross the "fear bridge."When you work with Cindy, your business isn't the only thing that expands.Your life does, too. Hi, I'm Cindy Ertman, CEO and Founder of The Defining Difference. My expertise as one of the nation's Top 100 Mortgage Executives, and as one of the Top 100 Originators in the U.S. for over a decade, will help you grow your business, but my insight as a coach will transform your life well beyond your business. I will help you become the best possible leader, in every facet of your life, that you can be. I derive my coaching techniques from the intersection of a heart-centered approach to life, and a relationship-based approach to business. I believe in the power of warmth and authenticity, particularly when they are grounded in practicality.My coaching style comes down to one defining difference: success is a choice. In fact, it's your choice.It's knowing that you can turn to yourself, time and time again. And when you lose your way, I'm here to guide you with my signature problem-solving skills, that will help you transform your life from the inside out. Regardless of industry, circumstance, title, hopes or dreams—I can empower you to choose the life you want. I coach because I believe the greatest investment we can ever make is the investment we make in ourselves. My greatest asset as a mentor are my learnings from my own journey as a high achiever, who has dealt with disconnect, burnout and losing sight of my purpose. I help clients bridge the gap between what they want and what they need. I teach by example that success is not limited to your career. Personal and professional happiness are intrinsically connected, and when you take the time to thoughtfully cultivate one, the other follows. Whichever you're looking to start with, I am ready to begin the transformation with you.SummitLendingUSA.com | NMLS# 1850081 | Equal Housing Lender | 816.268.4025Want to be part of our team? Visit: SummitLendingUSA.com or email Bobby Kerr at: info@SummitLendingUSA.comFacebook: https://www.facebook.com/SummitLendingUSATwitter: https://twitter.com/SummitLendingUSInstagram: https://www.instagram.com/summitlendingusa/LinkedIn: https://www.linkedin.com/company/summitlendingkc/YouTube: https://www.youtube.com/user/loantipskc

You have the gifts you need to succeed. Use the power of choice today to create a defining difference in your life. Jen Du Plessis welcomes Cindy Ertman, the CEO & Founder of The Defining Difference®. Cindy shares how she had to use the power of choice during the darkest moment of her life. She had to go through the pain of divorce and facing her best friend's murder. It wasn't easy, but she knew she had what it takes to live a significant life. Join in the conversation and be inspired to use the power of choice. You can create a defining difference in your life right now. Tune in!Love the show? Subscribe, rate, review, and share!Here's How »Join the Mortgage Lending Mastery Community today:kineticsparkconsulting.comBecome a MLM Gold Member!MLM Membership

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Cindy Ertman, CEO, and founder of The Defining Difference, a success-based coaching, and training company. The company is devoted to helping people master the power of intentional choice to create a defining difference in their own lives.  Episode Highlights:  Cindy talks about her life journey. She started her career in college as a real estate agent.  She  shares that she has been working with real estate agents and bringing them success strategies to grow and build their business from marketing to team development. Jeff says coaching in today's world has become extremely diluted, and in this digital world, everyone is a coach now. How can real estate professionals navigate  which platform or coach is best for them? Google the best coaches, look at their reviews and talk to people, scan testimonials about people's experience and how their lives have been changed. Hire the assistant or hire the next level that supports your business before you need it, and you grow into a very good place. If you are looking into someone's business, look at the foundation. You have to make a strong foundation for your business to take your business to the next level of success. Cindy recommends a simple exercise - “Plus or Minus” things. It has changed many lives. Plus: the things that you love doing and minus: the things that don't help you. You have people who are focused and love to do things, and on other hand there are people focused on what they hate doing. How do you focus on the things people love and get them to work on what they hate? Most successful people in real estate are those who can build a relationship. Jeff says that burnout sometimes happens due to too much work or tension with your families because you are perpetually accessible, or you just have rough deals. It is really important to put some boundaries around your business.  Background check candidates and know who has given the reference is the key while hiring a new team member. Jeff recommends establishing your own brand and how you want to be represented on your pages is absolutely critical. Is there any matrix in your income or your revenue that says, “Yes, I can afford this, or you should probably wait with hiring a new person? The matrix is not what the current data tells you, it's what the future data tells you. Cindy says she loves her team so much that she is just playing and having more fun. She wants her team to come together and create a shared vision and all move towards that vision together. 3 Key Points: Jeff and Cindy talk about team development and how she lifts people to make them successful in their business and life. Cindy discusses how morning practices are a big part of our mental health and keep us in mindset. How do you coach your clients who think they can't afford it? Cindy explains how she usually starts by walking through the process and identifies the gaps where they are losing people.  Resources Mentioned:  Lab Coat Agents  | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Cindy Ertman | Website | Facebook | Instagram | info@cindyertman.com Get your free download- 7 Instant Skills to Ignite Your Life, Business, and Income LinkU (Sponsor) RedX  (Sponsor)

"I'm a Loan Officer and I want to ramp up my production..." but what's the first step?  That's exactly what Cindy Ertman and I are talking about on this episode of Loan Officer Freedom, the #1 podcast for Loan Officers.  Would you like us to map out how you can easily incorporate these activities into your mortgage business? Set up your complimentary strategy call today by visiting, LoanOfficerStrategyCall.com

I’m so excited to share episode 100 of the podcast! We are doing a compilation episode of 10 guests from some of our most downloaded and engaged episodes.  We cover a variety of topics from social media to market conditions to 2021 to what to focus your business on in the wake of so many changes over the last year.  Check out the guest list and their website & Instagram handles: Dustin Brohm: www.MassiveAgent.com & @massiveagent Leigh Brown: www.LeighBrown.com & @leighbrown Bill Hart: www.CoachBillHart.com & @coachbillhart Cindy Ertman: www.TheDefiningDifference.com & @cindyertman Steve Sims: www.SteveDSims.com & @stevedsims Chelsea Peitz: linktr.ee/Chelsea.Peitz & @chelsea.peitz Dave Savage: www.MortgageCoach.com & @dsavagemc Todd Duncan: www.ToddDuncan.com & @toddduncanofficial Rene’ Rodriguez: www.AmplifiiMyLife.com & @seerenespeak Barry Habib: www.MBSHighway.com & @barrynj ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out our entire line-up on or website!

Cindy Ertman is a 32 year veteran in the mortgage industry. She's known today as one of the most successful, most inspiring mortgage industry leaders, and she's earned every bit of it. This week, Cindy gets very vulnerable about her journey from obscurity to top producer, and the battles she had to fight, both externally and internally. Cindy explains how being happy is nothing more than a choice, so why not choose happiness? Cindy says that in order to know where we want to go, we must reflect on where we've been.Host Megan Anderson and Cindy Ertman also talk about a few techniques you can use to consciously and intentionally act without emotion to reach the goals we're seeking.*Behind the Breakthrough is an Industry Syndicate Original podcast, the first and only podcast network for the real estate and mortgage industry. -- Looking for the best podcasts for Real Estate Agents and Mortgage Loan Officers? Download the new Industry Syndicate mobile app: iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle -- Connect w/ Megan Anderson on social media: Instagram Facebook LinkedIn -- Follow the Industry Syndicate on social media: Instagram Facebook Twitter LinkedIn ⓒ 2020 Industry Syndicate podcast network

You are sure in for a treat because I not only have one guest, but four amazing guests on this episode: Melanie Benson, Cindy Ertman, Susan Leahy, and Zhena Muzyka. All of whom are incredibly talented business owners, empowering leaders, and some of my dearest friends. We’re talking all about female friendships and what empowering women to be their best selves really looks like in a friendship. Everything from knowing how to lift people up, to having the courage to release certain friendships, to being a good friend to ourselves, go ahead and pour yourself a glass a wine and be prepared to laugh with us as we share our personal experiences.

Our success is tied to how intentional we are with the activities and mindsets that drive us forward. How do we achieve the balance between our personal lives and running our businesses? What is the big question we need to ask ourselves in order to determine if we feel our lives are on the right trajectory? How do we peel back to what really matters to us in business and filter the choices we make the right way? On this episode, coach, speaker, and author, Cindy Ertman, shares on her success journey and the resources we need to keep growing in life and in business.  Success is an evolutionary process. Growth is not always easy, because to grow, we have to change. -Cindy Ertman     Three Things We Learned From This Episode Build a quality support system Our ability to have balance in our lives has a lot to do with the relationships we have, and the quality of the people who support us in all the key areas of our lives. If you foundationally build the business correctly and focus on being productive on a daily basis, it pays off. Moving past a debilitating fear of public speaking When we speak, it’s not about us at all, it’s about the people we’re speaking to and trying to help. We have to go into it with the intention of impacting someone’s life.  Success is a choice Our success is our responsibility and our choice. When we decide to own our success and take control of it, we’ll find the right resources and filter our choices accordingly.   Guest Bio: Cindy is a Loan Originator, business owner author, coach, trainer and speaker. She focuses on building long-term relationships, not only with her clients, but also with real estate professionals, lending partners and community leaders. With her tenure in the mortgage industry, this has translated into a formidable base of referral business that has earned her numerous national awards and ranked her team in the Top 100 Originators in the U.S. by Mortgage Originator Magazine. Cindy now teaches success and personal development strategies to the sales industry and is completing her new book "The Defining Difference: How to Influence Change Through Relationships and Trust". Visit http://cindyertman.com for more information or email info@cindyertman.com.

Working and surrounding yourself with the right people is the key to your success. Cindy shows us how she has done it. Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro® and acknowledged as one of the Top 100...

Working and surrounding yourself with the right people is the key to your success. Cindy shows us how she has done it. Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro® and acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine and Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine. 

Setting Intentions and going for your dreams makes all the difference. Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro® and acknowledged as one of the Top 100 Most Influential Mortgage Executives in America...

Setting Intentions and going for your dreams makes all the difference. Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro® and acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine and Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine. 

Cindy Ertman is National Success Strategist for RPM Mortgage, a division of LendUS, and is the CEO & Founder of Mortgage Master Pro & The Defining Difference.  Cindy was recognised as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 4 years in a row and was named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade.  Cindy has now dedicated her life to empowering the growth of others, and has a goal to help her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected referral relationships and accelerate their success in 7 key areas of their life by removing the blocks that limit their potential.

Cindy Ertman is CEO and Founder of The Defining Difference, a company devoted to helping people master the power of intentional choice to create a defining difference in their own lives. Her coaching program helps her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected relationships and reduce stress by removing the blocks that limit their potential. Cindy is a catalyst for transformation who teaches men and women alike how to bridge their GAP (Goals Aligned with Purpose) so that they can positively impact the course of their future.

In this episode of Conversations With PASSION! the female leaders take over as we have conversations with the highly inspirational Candace Carnahan, Wake-Up TV co-hosts Natalie Ledwell and Cindy Ertman, Music Instructor Jenn Durrant and our feature conversation with multiple time New York Time's Best-Selling Author JJ Virgin.

Natalie Ledwell is the bestselling author of ‘Never in Your Wildest Dreams', an inspiring speaker and co­founder of Mind Movies. Natalie has reached over 2.1 million people around the globe. Cindy Ertman has a passion for people and is the Founder of The Defining Difference, a success based coaching and training company, devoted to help people master the power of intentional choice to create their life by design. Natalie & Cindy are two of the co-hosts of the new TV Show everyone is Talking about, Waking Up on Wake Up! Hosted by the most beloved experts in Mind, Body, Spirit - Wake Up! is the show for the New Message to the New Mainstream. Providing insight into the answers people really want – through conversational interviews with the thought leaders. Learn More about Wake Up! TV and tell your friends about it at www.askggg.com/wakeup! Traffic Masters airs weekly on Tuesdays and in permanent replay.  Hear from experts who help you Engage, Attract, and Convert Prospects into Customers and Evangelists! You'll find the tools & training you need to apply what you learn from the show at Directions University!  The tools & training  allow you to grow a business that supports your lifestyle and the good you want to do in the world!  Get started now by downloading Directions University's FREE "Amazing Traffic Vortex". It shows you how to apply what you learn about on the show to YOUR business, step by step!