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In 2014, Nishma Patel Robb became a part of Google's team, where her influence has been instrumental in shaping numerous cherished programs, events, and campaigns in the UK. She's been at the forefront, contributing to the creation of iconic Google Doodles, showcasing the practicality of Google's products in daily life, aiding business growth through free digital skills training and mentoring, and advocating for online safety through the promotion of Google's products and initiatives. Her journey to Google started after her tenure as the Chief Client and Marketing Officer for iProspect at Dentsu. Prior to her agency experience, she held notable positions like Sales Director at Teletext and Managing Director at Teletext Holidays. Becoming President of one of the world's oldest and most influential women's clubs - WACL, Women in Advertising & Communications Leadership, their purpose is to accelerate gender equality via support, inspiration and campaigning. Nishma demonstrates an unwavering dedication not only to furthering WACL's advocacy efforts for gender equality but also to guide emerging talents through mentoring. Additionally, she provides support to various groups such as MEFA (MediaForAll), a program dedicated to help Black, Asian and ethnic minority talent thrive within the media and advertising industry in the UK, BRiM, and Creative Equals. Nishma's distinction as a Fellow of the Marketing Society is also a source of pride. Nishma's commitment extends further as she works towards implementing comprehensive menopause policies across businesses. Her goal is to ensure that women receive the necessary support and understanding during this significant stage of their lives, propelling them towards the next phase of their careers. We discuss: -Facing racism during 1970's Britain -Trying to find yourself during your twenties -Getting your first job at Marie Claire -Realising your love and passion for advertising -Finding out you're being paid less than your male co-worker -Never being intimidated by challenges -The journey of IVF and having twins -Hitting reset on your career -Working at one of the biggest companies in the world - Google -Raising awareness on Menopause Chapters:00:00 Trailer01:29 Intro01:49 Ashley's Intro Poem02:44 Nishma's Accomplishments03:52 Google Facts08:02 Nishma's Story13:22 Chapter 1 - Early Life28:33 Early Adulthood35:54 Entering The World of Work45:31 Finding Out You're Being Paid Less Than Your Male Co-Worker52:47 Becoming A Managing Director1:52:14 The Journey Of IVF1:06:02 Advice For Those Considering IVF1:08:52 Hitting Reset On Your Career1:18:16 Working At Google1:54:35 Motherhood2:02:04 Dealing With Menopause2:12:35 Advice For Those Going Through Menopause2:14:48 Becoming President Of WACL2:28:58 Typecasting2:31:04 Charles' Summary2:32:35 Ashley's Outro Poem2:33:18 Outro Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Nishma is responsible for leading brand and reputation marketing for Google in the UK. She has led many of Google's acclaimed projects and campaigns including Digital Garage, This is My YouTube, the Google Executive Summit, Brandcast, ThinkwithGoogle and Be Internet Legends. Nishma is a Board Director at the School of Marketing and is proud to be a Fellow of the Marketing Society. Her accolades include Ad Age's Woman to Watch, Europe (2018), Campaign A List (2017, 2018 and 2019), Drum Digerati and was recognised in the Hospital Group's h100 list as one of the most influential and innovative people in the UK's creative industry. When she's not looking after her twins or at work, you'll find her in sparkly shoes dancing in the sun or under the stars!Talking points00:00 Intro00:32 The inspiration behind MadWomen04:18 How Teletext was the Google before Google07:54 The responsibility of managing the Google brand12:20 How Google makes you look clever13:30 What search reveals about humanity16:08 "It's Ok to Ask" campaign with Uncommon17:59 Why Marcus Rashford helping out with the campaign20:37 It's not what we ask it's what we do with the answers20:47 The role of humanity in Google's work24:05 Why we shouldn't just sell cheese26:01 How the Google Pixel phone makes technology accessible to new audiences30:17 CODA, How Google helped people understand the life of someone with two deaf parents34:02 How diverse advertising unites the audience36:40 Telling one person's story well39:40 Diversity and representation in media42:28 How technology democratises the ability for creators to get funded46:54 Creating the worlds first augmented reality brand48:00 Top tips for YouTube creators50:20 How creators and collaborators can grow your brand51:05 The role of AI to democratise tech53:13 Advice for advertisers using YouTube58:01 The surprising effectiveness of brand building style advertising in digital01:00:35 Nishma's biggest ever failure01:02:36 Outro
We're in a period of change. And as much as change is scary, it's also a period of opportunity. There are a bunch of tropes and behaviours we've come to accept as marketers, but what if we ask the question ‘what do we actually want to keep?' Nishma Robb is an incredible leader and Senior Director at Google. Her career puts her in a position of seeing some of the bigger trends in our industry, but also gives her the power to start making decisions on how we behave going forward. SUsXIjEMAotGb2I8RyNm
Rory Sutherland hosts a live episode of the ‘On Brand' podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK's flower delivery market and why ‘thoughtful marketing' matters. See acast.com/privacy for privacy and opt-out information.
Fresh from the Brits and seeing Lizzo perform (we are so jealous), this week's equally fabulous guest is Nishma Robb - Marketing Director for Google UK. Nishma walks us through her role - it is epic! Responsible for brand reputation, as well as leading the advertising and the industry marketing for Google UK, she talks about the importance of curiosity and building bespoke teams to meet the demands. A lover of stories, she shares that as a child she was set on becoming a journalist, but after doing a stint of work experience at Marie Claire realised it wasn't for her. Walking us through her formative jobs and roles, she reflects her need for security perhaps limited the number of leaps she was able to take, but inquisitive by nature she was always pushing to learn, establishing a very successful career early on. A proactive and consistent agitator for equality and diversity, Nishma is constantly advocating the need to attract talent from differing backgrounds to the creative industries. She talks about her own experiences; from calling things out, challenging agencies and reflecting on how to address diversity within Google's advertising (& beyond). Nishma is an inspiring leader who generously discusses her career & experiences - enjoy!
In episode three Charlotte Hardie speaks to Google's UK marketing director, Nishma Robb, about intersectionality, imposter syndrome and how being brave helps to stimulate change. Overcoming many obstacles whilst carving a career in tech – largely as the only woman in the room – Robb says these challenges taught her “being good wasn’t good enough” – a woman has to be braver, bolder and better than the men around her. Follow us on Twitter: @RWBeInspired For more information about Be Inspired, visit www.retail-week.com/be-inspired To register your interest for the next Be Inspired Conference, visit beinspired.retail-week.com Want to suggest someone for the podcast? Email isobel.chillman@retail-week.com
Nishma Robb (@nishmarobb) is Head of Ads Marketing for Google & YouTube in UK & Ireland and also Chair of Women@google - leading a mission to inspire girls and women entrepreneurs with the magic of technology.Follow Anita on Twitter, Instagram, and Facebook.Join Rani's Army for exclusive news and updates.Subscribe to the podcast on iTunesMusic: Morcheeba - The SeaProduced by Dan Morelle See acast.com/privacy for privacy and opt-out information.
Nishma Robb has been at Google for four years as their ads marketing director, during which time she has headed up Women@Google as well as winning numerous accolades and awards, not only for her work but also for her side passions. We talk to Nishma about how side gigs can get you your best main gigs, the importance of listening to do well at work, and retro aesthetics (Nishma has previously worked at Teletext!)
The Campaign Podcast powered by Somethin' Else: big ideas & new technologies to inspire marketers. #6: Campaign's head of features Nicola Kemp discusses diversity in the industry with Creative Equals’ Ali Hanan, Google UK’s Nishma Robb and M&C Saatchi’s Sereena Abbass
This week, the spotlight is on Marketing and joining Mary Portas is Nishma Robb, Marketing Director at Google.Nishma heads up perhaps the most powerful company in today’s marketing ecosystem, and is responsible for helping Google’s largest advertisers and agencies make the most of the web in the UK. See acast.com/privacy for privacy and opt-out information.
CEO of The Marketing Society Gemma Greaves and Google marketer Nishma Robb take part in an open, free-flowing chat around leadership and diversity that explores the need to admit vulnerabilities, the notion of imposter syndrome and the importance of supporting colleagues.
What does it take to work at Google? Where are the women in tech? And just how do you get over impostor syndrome? We talk to Google UK's head of marketing, Nishma Robb, about working at the world's most famous company, why we need to see more women of colour in technology and the importance of role models. If what she says inspires you do please leave us a review and subscribe to the show. @Badasswomenshr@HarrietMinter@NatDCampbell@EmmaSexton See acast.com/privacy for privacy and opt-out information.
In this episode of Thought Starters: a tech founder and a Google exec talk about diversity. In 2014, Pip Jamieson moved to London from her native Australia to found The Dots, a social network that has in many ways liberated the creative industry from the more corporate LinkedIn. The visually-driven platform connects creatives with careers at some of the world’s leading companies. Nishma Robb is the head of ads marketing for Google and YouTube in the UK and Ireland, and she’s the chair of Women@Google UK – an organisation that champions women who are working with technology around the world.