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In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry's top creatives about some recent ads. Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.Listen to their opinions on British Gas, Warburtons, KFC and more. Further reading: PG Tips brings back Monkey in campaign featuring Emily AtackBritish Gas launches brand platform with cosy charactersOlivia Colman takes crumpet duty seriously in Warburtons campaignWarburtons radio ads feature Olivia Colman denying 'crumpet heist'KFC spot launches burger with cult-like dinner ceremonyConfused.com spot turns people into helium-filled inflatables Hosted on Acast. See acast.com/privacy for more information.
In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign's UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February. Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard. The trio of creatives discuss Buffalo sauce, Steve Rogers' love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on Uber Eats, Squarespace, Stella Artois and more. Further reading:‘Fast and Furious' stars chill out in Häagen-Dazs' Super Bowl spotDon't study the Super Bowl ads, study the fandomNike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sportsChannel 4 ad takes Super Bowl literallyAre advertisers over-investing in the Super Bowl? Hosted on Acast. See acast.com/privacy for more information.
Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. Further reading:Meta scraps fact-checking on Facebook and Instagram Outvertising announces it will no longer work with MetaAdvertisers need not fear a heightened political climate The short-sightedness of caving to the culture warFrom inauguration to insight: how brands can bridge divides in a polarised worldHow can UK adland champion DE&I in the Donald Trump era? The Year Ahead 2025: Brands Hosted on Acast. See acast.com/privacy for more information.
"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you?In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024?From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls.Features editor Matt Barker tells us of his appreciation for (non-Saltburn) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs. Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics.This episode was hosted by tech editor Lucy Shelley.Further reading:The Lists 2024: Top 20 film adsThe Lists 2024: Top five advertisersThe Lists 2024: Top 10 campaignsThe Lists 2024: Top five people movesThe Lists 2024: Top 10 brandsThe Lists 2024: Top 10 commercial chiefsThe Lists 2024: Top 10 mishapsThe Lists 2024: Top 20 creative leadersThe Lists 2024: Top four digital innovations Hosted on Acast. See acast.com/privacy for more information.
"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode.Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this August.After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney – have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask: What do brands lose by not having X on their plan?This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign.Read more about what was discussed in this episode:'We can't see brands ever returning': agency leaders on advertising with X'Now it is war': Elon Musk's X sues advertisers over alleged ‘illegal boycott'Consultants call GARM antitrust lawsuit ‘disaster' for XElon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselvesX officially allows ‘consensually produced' adult contentX/Twitter one year on: Site traffic is up 22.3%Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down'X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself'Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuitIBM suspends advertising on X (Twitter) after ads appear next to Nazi posts Hosted on Acast. See acast.com/privacy for more information.
Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it.Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands. Yet, despite being one of the world's most popular entertainment channels, it's still one of the least understood by advertisers.In this special podcast, Campaign's tech editor Lucy Shelley talks with Claire Nance, head of global gaming business success strategy for Activision Blizzard Media, the media arm of gaming giant Activision Blizzard which owns Candy Crush Saga, Call of Duty and World of Warcraft.Their wide-ranging conversation includes: debunking popular gaming myths, best practices for effectively reaching players, and the in-game measurements you should be paying attention to.If you want to up your ad game - listen in.This podcast episode is sponsored by Activision Blizzard Media Hosted on Acast. See acast.com/privacy for more information.
Andy Jex, chief creative officer at TBWALondon, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads.Jex and O'Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO, Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodness begin” by BETC, British Airways “A British original period drama" by Uncommon Creative Studio, and Thomas Cook and Marine Conservation Society “Deflatables” by McCann Birmingham.Further reading:Bodyform exposes menstrual health gaps in latest campaign by AMV BBDOHeineken urges socialising over sipping for International Beer DayTNT Sports launches first campaign by Brothers & SistersBabybel celebrates summer of sport with peeling billboardBritish Airways launches period-drama-style safety videoThomas Cook and ocean charity spotlight inflatables' environmental impact Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings.The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform.Chat then turns to the potential problems faced by brands on social media to a backdrop of rioting and protests, before unpicking the latest from WPP after it reported a drop in like-for-like revenue (less pass-through costs) in Q2.Further reading'Now it is war': Elon Musk's X sues advertisers over alleged ‘illegal boycott'Adland urged to step up over social media's role in UK riotsWPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories.The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn.Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some of the year's other big mishaps, including Apple, Calvin Klein and WH Smiths.Further reading:Cannes Lions and Warc owner Ascential to be acquired for £1.2bnThe Guardian apologises over ‘watch porn' ad placed next to child abuse article Hosted on Acast. See acast.com/privacy for more information.
Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty?Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O'Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road. Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the summer of sport. The trio discuss their favourite ads including Gravity Road's "1 in 100 million" for the International Olympics Committee's refugee team.More on the ads discussed in this episode:Olympics and Paralympics 2024 round-up: watch the adsNike unveils Olympics campaign, Winning Isn't for EveryoneWill Nike's Olympics campaign reboot its brand?Aldi's Kevin the Carrot makes summer debut for Paris 2024Inside the International Olympic Committee's marketing playbook for Paris 2024 Hosted on Acast. See acast.com/privacy for more information.
Fresh from last week's Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo's insight on Uber's “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.She also shares her behind the scenes preview of 4Creative's “Considering what?” campaign for Channel 4's upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts.The headlines from this episode:Veriça Djurdjevic to leave Channel 4Co-op consolidates creative and digital accountZenith wins Very Group's £60m media accountTBWALondon hires strategy director Opinion:My experience in Cannes underlined why men must speak up and take action against harassment Hosted on Acast. See acast.com/privacy for more information.
Episode 14 - Liz Anderson Liz Anderson can be found on Twitter @lizanderson___, and on her podcasts Paired and Campaign Podcast. Support us on Patreon Find us on Twitter @CultClassicPod Find us on Instagram @CultClassicCallbackLinsae Find more episodes at boardsalivepodcast.com/category/cult-classic-callback Theme song "Ghost Run" by Jean-Marc Giffin @JeanOfmArc
Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity.The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site.Chat then turns to favourite memories and experiences of the festival.Further reading:https://www.campaignlive.co.uk/cannes Hosted on Acast. See acast.com/privacy for more information.
Campaign's premium content editor Nicola Merrifield is joined by the four companies that won in their category for company size in the annual Best Places to Work scheme.On this episode of the podcast we hear from Bath-based digital agency Bind Media, which ranked first among boutique workplaces, plus adtech companies Mobsta and Blis – which came top in the small and large categories – and ad agency RPM, winning in the medium group.The guests cover everything from staff feedback to moving office, plus their approach to managing employees' workload. Further reading:Meet the winners of Campaign's Best Places to Work 2024 Top five boutique companiesTop five small companies Top five medium companiesTop five large companies Best Places to Work: how mentally healthy workforces winBest Places to Work: Employees pinpoint where their bosses succeed Hosted on Acast. See acast.com/privacy for more information.
Presented by Campaign UK's editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:• How to avoid appearing tokenistic• How brands can get more involved in inclusivity• How AI can be leveraged for good• Examples of inclusivity in action• Actionable strategies for brands and agenciesFeaturing: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective Hosted on Acast. See acast.com/privacy for more information.
In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:• How shopping behaviour changes at Christmas• Why brands can avoid falling for fads• What tools are available to predict the coming crazesFeaturing: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, KinessoThis podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information.
Campaign and Media Week have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about: How shopping behaviour has changed since the pandemicWhere and when consumers are in a shopping mindsetPurchasing behaviours among different demographics The importance of every touchpoint The future of shopping Featuring: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, JellyfishThis is podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information.
In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry.We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist's daily news podcast, to get their expert views and awards tips.Plus Adam Shepherd, the editor of the British Podcast Awards and head of podcasts for Haymarket Business Media's marcoms portfolio, has details about the entry process for the BPAs — ahead of the early-bird deadline on 23 April and standard deadline on 9 May. More information is at britishpodcastawards.com Hosted on Acast. See acast.com/privacy for more information.
Creative and social impact strategist Chloë Davies joins Imogen Watson, Campaign's work and inspiration editor, to give the backstory behind It Takes A Village, a global hub with a mission to celebrate and champion black women in advertising, media, marketing and communications.Described as the culmination of her life's work, Davies officially launched the collective at the end of March, announcing plans to spotlight black women's underused and unrecognised power. In this episode, she explains how it will collect data to produce detailed insight and global reports over the next three years. Davies has worked with the Diversity Standards Collective on We Can't All Be Lying, a survey which will delve into the experiences of black women across the industry through the intersectional lens of the gender and ethnicity pay gaps. The survey is due to go live next week. Hosted on Acast. See acast.com/privacy for more information.
The largest Lenten 40 Days for Life campaign ever is in the books...and it featured some of the BEST vigil site stories ever! Tune in for inspiring reports of a historic number of abortion facilities closed, moms who got off the operating table at the last moment, and a record number of twins saved from abortion!
The Advertising Standards Authority has had a busy week of complaints, including bans for Nationwide and JML, its second in seven days.Campaign's editorial team discusses the banned ads alongside others that have garnered ASA complaints and extreme responses, including ads from the Alzheimer's Society and Andrex, which was Campaign's Pick of the Week.We also give you the headlines from media and creativity, including Amazon's media pitch shortlist and the Asos creative review.This episode was hosted by tech editor Lucy Shelley and featured media editor Beau Jackson and reporter Charlotte Rawlings.Further reading:Nationwide campaign banned over ‘misleading' branch closure claimsAlzheimer's Society TV ad prompts 128 complaints to the ASAASA bans second JML ad within a weekPick of the Week: Andrex breaks the toilet ta-poo with styleCALM educating the nation on suicide shows strength of strategy and creative Hosted on Acast. See acast.com/privacy for more information.
In this podcast… Shane Vaughn just said some of the most racist stuff i think ive ever heard in my life about supreme court justice ketanji brown jackson. it was wild. Candace Owens was fired from the Daily Wire. I'm honestly surprised it took so long. Let's talk about why, in my opinion, she was fired. Let's talk about the never-ending fear campaign republicans are running to keep the outrage machine churning. It's a fascinating process to watch, and a valuable learning experience. Marjorie Taylor Greene just tried to kick Mike Johnson out as speaker of the house. I love everything about it. The republicans are causing never-ending chaos for each other and I'm eating it up. We also take voicemails. If you want to leave a voicemail, the number is 1-800-701-8573. Get my book (Understanding Jehovahs Witnesses): https://owenmorgan.com/book Become a youtube member: https://owenmorgan.com/fireside-membership Email list: https://owenmorgan.com/subscribe Patreon: https://owenmorgan.com/patreon Twitch: https://owenmorgan.com/twitch Telltale: https://www.youtube.com/@owenmorgantelltale Telltale Fireside Chat: https://www.youtube.com/@telltalefiresidechat Telltale Unfiltered: https://www.youtube.com/@telltaleunfiltered TikTok: https://owenmorgan.com/tiktok Discord: https://owenmorgan.com/discord PayPal: https://owenmorgan.com/paypal Teespring: https://owenmorgan.com/teespring Podcast on iTunes: https://owenmorgan.com/itunes-podcast Podcast on SoundCloud: https://owenmorgan.com/soundcloud-podcast Voicemail: 1-800-701-8573
The past few weeks in adland have been a busy period for mergers, but luckily in this episode of the Campaign podcast the editorial team has the lowdown to keep you up to speed.Media editor Beau Jackson, tech editor Lucy Shelley and reporter Charlotte Rawlings cover the latest goings-on at The & Partnership and MSix & Partners; AKQA and Grey and Forsman & Bodenfors London and CPB London. The team also dig into Campaign's deep-dive on the state of parental leave in adland, and take a look at what the industry thought of the UK slipping down the ranks in the Warc Creative 100. Further reading:Will AI power a reboot of full-service agencies?Brandtech Group raises $115m in AI funding Hosted on Acast. See acast.com/privacy for more information.
Caroline Pay, chief creative officer at Dentsu Creative, and Trevor Robinson, founder and executive creative director at Quiet Storm, join Campaign's reporter, Charlotte Rawlings, and work and inspiration editor, Imogen Watson, to review some of the latest ads.Pay and Robinson dive into the V&A “If you're into it, it's in the V&A” by Adam & Eve/DDB, BBC “Things we love” by BBC Creative, British Airways "Everywhere we go" by Uncommon Creative Studio, Amazon “The grit” by Adam & Eve/DDB, Peta “This cartoon will change how you see bacon forever" by Grey London, and Just Eat “The joy of everyday” by McCann London.Further reading:Golf, knitting and Taylor Swift: the V&A taps into unique passions in targeted campaignBBC and Aardman release stop-motion ads with real family voiceoversBritish Airways launches ad campaign by Uncommon Creative StudioAmazon products assist players in Uefa Women's Football filmPeta takes inspiration from Ren & Stimpy to discourage pork consumptionJust Eat ads introduce Wes Anderson-inspired furry creatures Hosted on Acast. See acast.com/privacy for more information.
The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike.In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account.WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "significantly higher" than last year. This prompted Beau Jackson, Campaign's media editor, to ask adland if 2024 was experiencing a "pitch palooza" as seen after the pandemic. The team discuss the responses seen in the article from both media and creative agencies in advertising.In non-pitch related news, Imogen Watson, Campaign's work and inspiration editor, discusses Sheffield City Council's decision to ban fossil fuel ads on its billboards as well as advertising for unhealthy foods, gambling and alcoholic drinks.This episode was hosted by Campaign's tech editor, Lucy Shelley.Further reading:Molson Coors picks creative agencySainsbury's reviews media accountCo-op appoints creative agency for 2024 projectPringles reviews global creative accountIs the amount of new business in the pipeline ‘significantly higher than 2023'?Sheffield City Council bans fossil fuel ads Hosted on Acast. See acast.com/privacy for more information.
Campaign's Agency of the Year Awards took place last week in Royal Lancaster London hotel.Leo Burnett, MG OMD and Rapp were among the top winners with eight trophies among them this year, including repeat wins for Leo Burnett and Rapp.In this episode, Maisie McCabe, Campaign's UK editor, speaks to the award-winning chief executives at the agencies to discuss if H1's optimism will carry on for the year ahead, what place creative awards have in the media industry and why agencies must transform internally in order to transform their clients.She is joined by:Natalie Bell, CEO of MG OMD and winner of Head of Agency for Media,Gabrielle Ludzker, CEO of Rapp and winner of Head of Agency for Customer Engagement,and Carly Avener, CEO of Leo Burnett, who led the agency to bring home three awards.Further reading:Leo Burnett and Rapp's double-AOY wins should inspire, not frustrateCampaign UK Agency of the Year Awards 2023: winners revealedVodafone calls on Leo Burnett for creative dutiesWhat to make of the Vodafone UK ad pitch? Hosted on Acast. See acast.com/privacy for more information.
Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives. Further reading:'A lot of love and heartache': why a creative partnership can sometimes feel more intense than a marriageHearts and minds: how creativity and strategy became the perfect coupleCollective creative thinking and the death of Don Draper Hosted on Acast. See acast.com/privacy for more information.
More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.Further reading:Knorr super-charges digital vegetables with video game modsBritish Heart Foundation and PHD to flatline live Twitch streams in CPR campaign Hosted on Acast. See acast.com/privacy for more information.
Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.They cover: the Advertising Standards Authority's decision to overturn part of its ruling on the Calvin Klein FKA twigs ad; Campaign's interview with McCann London's Polly McMorrow; and Uncommon Creative Studio's start-up accelerator programme, Unrest. Hosted on Acast. See acast.com/privacy for more information.
Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news.They cover: Karen Blackett, WPP UK president, departing the business; Sky's media planning and buying review; the Campaign Media Awards shortlist and Rawlings' interview with Cannes Lions' global director of awards Marian Brannelly.Further reading:Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling creativesCannes Lions 2023: see all the Grand Prix winners Hosted on Acast. See acast.com/privacy for more information.
The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV's hit drama Mr Bates vs The Post Office in a session at Campaign's TV Advertising Summit on Tuesday (27 February).Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.More:ITV's Mr Bates vs The Post Office debut watched by record 9.2 million viewersMr Bates vs The Post Office is a powerful reminder that TV can deliver cultural changeCould Mr Bates vs the Post Office have been such a hit without linear TV?RSA signs Mr Bates vs The Post Office director Hosted on Acast. See acast.com/privacy for more information.
Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news.Items on the agenda include former Publicis Media UK chief executive Sue Frogley's new job, M&C Saatchi's appointment of Zaid Al-Qassab as group chief executive, and the latest departures at Channel 4.The discussion also turns to commercial broadcasters' reaction to BBC Radio launching four new stations. Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.Further reading:https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670 https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015 Hosted on Acast. See acast.com/privacy for more information.
Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit. Hosted on Acast. See acast.com/privacy for more information.
Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.The trio also talk about brands' activity around Valentine's Day. Hosted on Acast. See acast.com/privacy for more information.
The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.They critiqued: Uber Eats “Don't forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where's Usher”; Reese's "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard. Hosted on Acast. See acast.com/privacy for more information.
Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.In this podcast episode, we chat about:The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Tea's media mix: to what extent has events contributed to the brand's success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea This podcast episode is sponsored by First Event. Hosted on Acast. See acast.com/privacy for more information.
The Campaign podcast's new format, now featuring twice a week, returns today with a deep dive on mental health in adland.Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.Following Krichefski's People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”Coming up later this month is the TV Advertising Summit – if you haven't already, book your spot here. Hosted on Acast. See acast.com/privacy for more information.
In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up. Further reading:https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321 Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.Further readinghttps://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456 Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain.Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", before chatting about a tribute to former Radio One DJ Annie Nightingale, written by Vicki Maguire, chief creative officer at Havas London.Further reading:https://www.campaignlive.co.uk/article/does-asa-need-revisit-its-gender-stereotyping-rules/1857847 https://www.campaignlive.co.uk/article/annie-nightingale-shaped-creative-career-heres/1857667https://www.campaignlive.co.uk/article/brits-optimistic-year-new-reality-leo-burnett-client-report/1857762 Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing.The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape.And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saatchi & Saatchi's chief strategy officer Richard Huntington. Further reading:Agency leader expresses fear of 'risk taking' in media in 2024The Year Ahead 2024: CreativityThe Year Ahead 2024: Media owners Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event.The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings.Further reading:https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595 Hosted on Acast. See acast.com/privacy for more information.
It's that time of the year. Campaign's feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists.The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well…They then talk about the return of the Agencies list, which went up on the site earlier this week and start to think about what's to come in 2024.Finally, chat turns to the Top of the Pops-themed treatment for the Lists homepage and how, perhaps for the best, plans for staff to dress up as 1980s DJs and read out the countdowns in festive videos sadly had to be shelved. Maybe next year.Further reading:The Lists 2023 Hosted on Acast. See acast.com/privacy for more information.
It's a Decemberistsmas miracle! We remembered that we do this! So we fucked up last year but our buddy James D'Amato, host of the OneShot Podcast and Campaign Podcast is back to help us understand the only music he listens to. We are talking about The Decemberists' 5th studio album 'The Hazards of Love' from 2009. And as a treat, we made this episode 2 hours long. Merry Christmas. Want to support OneShot and get all the eps in the secret archive? Check out their Patreon! Want to support the show and get bonus eps in our off-week? Pay what you can at our PatreonWant to reach out? Follow us on Twitter and Instagram or email us at billbudspod@gmail.comLike the show? Leave us a review on iTunes!Theme by Arne Parrott! Go follow him on Soundcloud and Twitter
Always remember that Lofi Poli Sci is more than just me, it's the we, that we be. Episode Link: https://youtu.be/yMIOwoF2NrY Episode 50 Season 8 (series 765) Official Website: www.lofipolisci.com Instagram: lofi_poli_sci_podcast YouTube Channel: https://www.youtube.com/c/LofiPoliSciPodcast LinkedIn: Michael Pickering #lofipolisci #lofi #politicalscience #news #worldnews #globalnews #podcast #podcasting #casting #media #polisci #politics #america #american #USA #US #presidents #age #oldpresidentds #politicians #americanpresidents #elections #presidentialelections
It's the FINAL DAY of the Heartful equity crowdfunding campaign, with our public investment offer closing at 10pm AEDT on Thursday 2nd November, 2023. As of 8pm AEDT on Wednesday 1st November, Heartful had welcomed 109 new investors, with a total of $119,392.00 raised, something Jen is extraordinarily proud of and of course, very excited about. She touches on some of the recent successes of the campaign in this episode, delivered a little bit later than planned due to the extreme busyness of the past fortnight. To ensure you don't miss out on this incredible opportunity to invest in a purpose-driven, female-founded startup that aims to transform the Australian and New Zealand short-term accommodation sector into one that is more inclusive and sustainable, visit the Heartful Birchal campaign page at Heartful Group Pty Ltd - Reimagining the way we stay. Once 10pm AEDT rolls around, sadly there will be no further opportunities to invest at this early stage. It's time to seize the moment and put your hard-earned dollars where your values are! Please follow Heartful on Instagram, Facebook or LinkedIn via the links below: Instagram -Instagram (@heartful.travel) Facebook - Heartful LinkedIn -https://www.linkedin.com/company/heartful.travel
Well, it's CRUNCH time in the Heartful equity crowdfunding campaign, with EOIs closing on Monday October 16th at 10pm AEDT and Jen needing to raise $50K during the private offer period (that's just 48 short hours!) in order for the public offer to go ahead. The private offer period opens at 12pm on Tuesday October 17th and will run until 12pm on Thursday October 19th, following which the public offer will open if Jen meets that ambitious target. If you didn't manage to submit an EOI but still want to invest in the private offer period and take advantage of Birchal's delayed payment terms, meaning you don't have to pay for your investment until the public offer ends on November 2nd, please shoot an email to Jen at jen@heartful.travel and she'll ensure you get sent an invite to the private offer. To express your interest in investing in Heartful, request an invite to the private offer OR to invest now, visit the Birchal campaign page at Heartful Group Pty Ltd - Reimagining the way we stay. Please follow Heartful on Instagram, Facebook or LinkedIn via the links below: Instagram -Instagram (@heartful.travel) Facebook - Heartful LinkedIn -https://www.linkedin.com/company/heartful.travel
This September 27-November 5, 40 Days for Life participants in 681 cities around the world are united in prayer for moms and babies, for abortion workers, and for abortion facilities to close. But there are many more abortion-related concerns we should bring to the Lord this fall. On this episode of The 40 Days for Life Podcast, we share important intentions for which to storm Heaven as you stand vigil in front of your local abortion business.
In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, wrote an opinion piece in Campaign that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then responded by explaining its emissions methodology.Campaign invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.Campaign creativity and culture editor Gurjit Degun also joins to talk about the cost of pitching, using data gleaned from School Reports submissions.Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: Apple "Battery for miles" (in-house); Nike "What the football" by Wieden & Kennedy Portland; and NYX Professional Makeup "Beach club" by Backlash.Stanway joins the Campaign Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has been acquired by 160over90, the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.Further reading:Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zeroWhy 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodiesThe cost of pitching - and how many brands are payingXYZ sells to 160over90 Hosted on Acast. See acast.com/privacy for more information.