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2 episodes with iprospect
3 episodes with iprospect
2 episodes with iprospect
2 episodes with iprospect
2 episodes with iprospect
3 episodes with iprospect
2 episodes with iprospect
2 episodes with iprospect
2 episodes with iprospect
In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro, is the founder and CEO of Strata Beat. He shares his knowledge and experience, including how he helped grow iProspect from $12 million to $75 million in yearly revenue. As an expert in neuroscience, psychology, and behavioral intelligence, Tom offers a fresh way to think about SEO and audience engagement.Key Timecodes(0:48) - Guest Introduction: Tom Shapiro and his background(1:32) - Discussion on SEO performance report by Strata Beat(2:17) - Explanation of AI Overview by Google(3:01) - Importance of ranking in AI Overviews(4:27) - Misconceptions about AI overviews and SEO(5:52) - Strategies for optimizing for AI Overviews(7:04) - Reverse engineering approach for AI Overviews(8:08) - Audience segmentation and its impact on SEO(9:53) - Explanation of audience segmentation(12:27) - Content strategies for effective audience segmentation(14:01) - Adding free tools to websites and their SEO impact(15:31) - Evaluating the effectiveness of free tools(17:02) - Benefits of free tools for lead generation(18:34) - Creating simple vs. sophisticated free tools(19:47) - Original research and its benefits(21:09) - Uses of original research beyond SEO(22:10) - Effort involved in producing original research(24:30) - Blogging frequency and maximizing organic traffic(25:59) - Impact of custom graphics in blogs(27:42) - Importance of internal links for SEO(28:53) - Best practices for internal linking(30:13) - Summary of top SaaS companies' SEO strategies(31:30) - Content hubs and different content types(33:10) - Contrarian views on SEO and AI Overviews(34:36) - Importance of targeting relevant keywords(36:13) - Strategies for SaaS founders in 2025(37:27) - Importance of ICP research(39:00) - Advice for SaaS founders aiming for 10K MRR(40:41) - Advice for SaaS founders aiming for 10 million ARR(43:21) - Testing and optimizing CTAs(44:56) - Conclusion and contact information for Tom Shapiro(46:22) - Summary of the episode and closing remarks
Entérate de lo que está cambiando el podcasting y el marketing digital:-Según la IAB, los podcasters están jugando un papel clave en la creciente economía de los creadores.-iProspect lanza estudio sobre cómo las marcas deberán adaptarse a la era de las plataformas.-El gasto en pódcast entre los principales anunciantes aumentó considerablemente en julio.Pódcast recomendadoTras los libros. Desde recomendaciones personales hasta análisis profundos. Comparten todo lo que rodea al mundo de la lectura.Patrocinadores: ¡Comienza, crece, sigue y gana con tu pódcast en un solo lugar! Descubre la forma más fácil de iniciar, hacer crecer, rastrear y monetizar tu contenido con RSS.com.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.
Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you'll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- This week on The Exit: Steve Weiss, founder of MuteSix, a creative digital marketing agency he sold to Dentsu, shares his tumultuous journey from troubled youth to successful entrepreneur. After being robbed at gunpoint, Steve decided to make a major pivot in his life and dedicated himself to business, programming, and digital marketing. MuteSix began when Steve, pursuing stand-up comedy in Los Angeles, started running Facebook ads to promote comedy shows. This turned into a full-fledged agency, growing from 20 to over 500 employees in just four years. The company's success stemmed from integrating creative and paid media services, a novel approach at the time. In 2019, Dentsu reached out via LinkedIn, leading to MuteSix's acquisition after an 8-9 month process. Steve discusses the challenges of maintaining business growth during due diligence and emphasizes the importance of proper accounting, HR practices, and legal counsel in preparing for an exit. Steve advises entrepreneurs to plan for life after selling their business. Money doesn't provide purpose, so it's important to find the thing that does. -- Steve Weiss started MuteSix in 2013, where he saw that the structure of building integrated media teams was broken and needed to evolve rapidly. MuteSix sat at the intersection of creative, media buying, and data with a goal of disrupting the status quo and being an all inclusive growth solution. Their goal was to give leading native “Direct to Consumer” eCommerce brands the unfair advantage in quickly taking market share from leading enterprise competitors. As CEO along with his incredible team of 450+ MuteSix'ers, they were able to grow the company 25%+ every single year. This led to an acquisition by iProspect in 2019. LinkedIn: https://www.linkedin.com/in/stevejweiss/ Check Out Flippa's Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
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Have you ever predicted your next campaign's success with uncanny accuracy? You will. That's because we're bringing you marketing lessons this week from AT&T's “You Will” campaign with the help of our special guest, Rokt CMO Doug Rozen.Together, we talk about demonstrating the future, using intrigue as a marketing tool, closing your copy strong, and increasing the frequency of your ads.About our guest, Doug RozenAs Chief Marketing Officer at Rokt, Doug Rozen leads strategy & execution for all Rokt's global go to market efforts. Known for seamlessly exploiting the intersection of creativity, technology and data, Doug has been recognized globally for transforming companies through change & removing barriers in the business world. He's been fortunate to be part of many major industry firsts and has become a trusted, go-to adviser in delivering modern marketing for some of the world's greatest brands. Prior to joining Rokt, Doug served as CEO of dentsu Media, where he was responsible for 4,350+ media experts and $20+ billion in media at Carat, iProspect, dentsu X, 360i & beyond. Before dentsu Media, Doug was the first Chief Media Officer at 360i, where he helped them become a Forrester leader, MediaPost Agency of the Year, & AdAge A-list agency. He joined 360i from OMD, where he led digital & innovation activities globally at a critical period in our industry. Before Omnicom, Doug served as Chief Innovation Officer & General Manager at Meredith & created Carlson Marketing's global agency unit including creative, media, mobile & social offerings. He also helped guide its acquisition by Aimia. Earlier, Doug served as Senior Partner & Managing Director at WPP's JWT, where as one of the first digital leaders he established digital@jwt and combined it with other direct and data offerings. Doug is a vocal cancer survivor and proud advocate for Stand Up to Cancer. He holds a BS in Psychology from the University of Wisconsin–Madison and has studied ecommerce at the University of Chicago Booth School of Business and artificial intelligence at UC Berkeley's Haas School of Business. Doug is an avid cyclist and skier, living in Connecticut with his wife, daughter and son.What B2B Companies Can Learn From AT&T's “You Will” Campaign:Demonstrate the future. Show your audience the benefit of doing business with you. Give them a visual of the time saved or frustrations avoided by using your product. Ian says, “It speaks to the simplicity of consumer experience and product experience. [Identifying] pain points of, ‘Hey, this thing is annoying. I bet you something will fix that.'” And Doug adds, “I think as a marketer, part of my job is to help, both internally and externally, audiences understand the future and be ready for it. And so I think a key component of this campaign is that ability to predict the future. And have a point of view.”Intrigue is a powerful tool. Make your audience question and think about the possibilities if they were to buy your product. Start with a question. In the AT&T “You Think” campaign, they started each ad with something like: “Have you ever kept an eye on your home when you're not at home?” Asking a question gets your audience engaged immediately by thinking of their answer. Have a strong close. This campaign is called the “You Will” campaign for a reason. Because each ad spot ended with the phrase, “You Will. And the company that will bring it to you: AT&T.” This campaign became iconic not just for its futuristic predictions, but for its strong copy. Doug says, “These commercials and these messages closed an ad as good as any I've ever seen. To me, this felt less like ads and more like little pieces of content.” Increase the frequency of your ads. Include two or three examples of the benefits of your product. It's essentially fitting multiple ads in one, and uses the power of repetition. In each ad from the AT&T “You Will” campaign, they asked three questions. For example, “Have you ever opened doors with the sound of your voice, carried your medical history in your wallet, or attended a meeting in your bare feet?” And each question suggested a new technology AT&T was working on. Doug says, “A 30-second commercial would have three of them in a row. And so they get two or three of these in what was a standard spot length. And so you got frequency as part of that as well, which is just brilliant.”Quotes*”I don't care if it's 1 second, 5 seconds, 20 seconds or 20 minutes. Good pieces of content, branded content, need a beginning, middle, and end. And I think that's what [the AT&T “You Will”] campaign has. And I'd say 90 percent of campaigns don't have that. ”*”A key component of story building is data. The fact that research was the foundation to which then the stories came to life. I think a lot of times, building a story is about having that data and doing something with it in a really interesting way. And being okay that we don't know how to solve it, but we're going to craft a story about our role, even though we're in the process of solving it. That's bold.”*”I think it's important for all marketers to believe in your product. If you don't, then I think you're going to be missing the passion and zest that is necessary to be a good marketer. If you don't, how do you find the magic? To me, the magic is what makes marketing great.”*”That's such an important factor in today's marketing landscape, is just to know who you are, and more importantly, know who you're not. And if you're going to make a moment, really make it stand out and, and really trust yourself.”Time Stamps[0:55] Meet Rokt CMO Doug Rozen[1:51] The Impact of Storytelling vs. Story Building in Marketing[3:43] The Genius Behind Predicting the Future: AT&T's Marketing Mastery[15:35 Exploring the Role of Data in Product Success[22:04] Unveiling Brand Identity and the Power of Category Creation[23:16] The Art of Timeless Campaigns and Content Marketing Mastery[23:41] Reviving Classic Campaigns: A Nostalgic Marketing Strategy[24:27] The Evolution of AT&T's Marketing Strategy: A Case Study[25:22] The Impact of Leadership Changes on Marketing Campaigns[25:41] Sustaining Iconic Ad Campaigns and Brand Identity[30:40] The Strategic Shift in Marketing Approach at Rokt[33:03] Leveraging Employee Influence in Content Strategy[35:00] The Future of E-commerce and Content Marketing[41:37] Content Strategy Insights for CMOsLinksConnect with Doug on LinkedInLearn more about RoktAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
En la edición AM, Cristián Camus y Josefina Ríos hablaron con Juan José Obach, director ejecutivo de Horizontal, y con Laura Flores, gerente general de iProspect. También, con Ariel Nachari, estratega jefe de Inversiones de SURA Investments.
En la edición AM, Cristián Camus y Josefina Ríos hablaron con Juan José Obach, director ejecutivo de Horizontal, y con Laura Flores, gerente general de iProspect. También, con Ariel Nachari, estratega jefe de Inversiones de SURA Investments.
In der heutigen Podcast-Folge sprechen wir mit Sonja Stagge, Head of Talent Acquisition Deutschland und DACH von dentsu, einem Beratungsunternehmen für Marketing und Kommunikation. Sie gibt spannende Insights zu der Arbeitsweise im Online Marketing und betont die Wichtigkeit des richtigen Umgangs mit Daten. Außerdem erklärt sie, wie sie als Firma mit neuen Trends umgehen und inwiefern die KI Auswirkungen hat. In Deutschland agiert Dentsu Germany mit den Marken Carat, dentsu X, iProspect, Dentsu Creative, Merkle und MW Office. Dentsu Germany ist an den Standorten Hamburg, Frankfurt, Düsseldorf, Augsburg und München vertreten und beschäftigt rund 1.600 Mitarbeitende. Wir freuen uns über das aufschlussreiche Gespräch! Mehr zu Sonja und dentsu: https://www.linkedin.com/in/sonja-stagge-46192215a/ https://www.linkedin.com/company/dentsu/ https://www.dentsu.com/ hyrd: https://www.instagram.com/gethyrd/ https://www.linkedin.com/company/gethyrd/ https://www.facebook.com/gethyrd/ https://twitter.com/gethyrd get hyrd Podcast: https://open.spotify.com/show/2OHMNxXljWpKs1hU5eDqm2 https://podcasts.apple.com/us/podcast/get-hyrd/id1621089768 https://music.amazon.de/podcasts/d9924d00-9a8d-4882-9b27-b2f4d7fa9e2e/get-hyrd
In 2014, Nishma Patel Robb became a part of Google's team, where her influence has been instrumental in shaping numerous cherished programs, events, and campaigns in the UK. She's been at the forefront, contributing to the creation of iconic Google Doodles, showcasing the practicality of Google's products in daily life, aiding business growth through free digital skills training and mentoring, and advocating for online safety through the promotion of Google's products and initiatives. Her journey to Google started after her tenure as the Chief Client and Marketing Officer for iProspect at Dentsu. Prior to her agency experience, she held notable positions like Sales Director at Teletext and Managing Director at Teletext Holidays. Becoming President of one of the world's oldest and most influential women's clubs - WACL, Women in Advertising & Communications Leadership, their purpose is to accelerate gender equality via support, inspiration and campaigning. Nishma demonstrates an unwavering dedication not only to furthering WACL's advocacy efforts for gender equality but also to guide emerging talents through mentoring. Additionally, she provides support to various groups such as MEFA (MediaForAll), a program dedicated to help Black, Asian and ethnic minority talent thrive within the media and advertising industry in the UK, BRiM, and Creative Equals. Nishma's distinction as a Fellow of the Marketing Society is also a source of pride. Nishma's commitment extends further as she works towards implementing comprehensive menopause policies across businesses. Her goal is to ensure that women receive the necessary support and understanding during this significant stage of their lives, propelling them towards the next phase of their careers. We discuss: -Facing racism during 1970's Britain -Trying to find yourself during your twenties -Getting your first job at Marie Claire -Realising your love and passion for advertising -Finding out you're being paid less than your male co-worker -Never being intimidated by challenges -The journey of IVF and having twins -Hitting reset on your career -Working at one of the biggest companies in the world - Google -Raising awareness on Menopause Chapters:00:00 Trailer01:29 Intro01:49 Ashley's Intro Poem02:44 Nishma's Accomplishments03:52 Google Facts08:02 Nishma's Story13:22 Chapter 1 - Early Life28:33 Early Adulthood35:54 Entering The World of Work45:31 Finding Out You're Being Paid Less Than Your Male Co-Worker52:47 Becoming A Managing Director1:52:14 The Journey Of IVF1:06:02 Advice For Those Considering IVF1:08:52 Hitting Reset On Your Career1:18:16 Working At Google1:54:35 Motherhood2:02:04 Dealing With Menopause2:12:35 Advice For Those Going Through Menopause2:14:48 Becoming President Of WACL2:28:58 Typecasting2:31:04 Charles' Summary2:32:35 Ashley's Outro Poem2:33:18 Outro Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Campaign is diving into agency reviews and the state of new business in 2023.The latest EMEA and global agency rankings, produced by Campaign Advertising Intelligence, reveal which shops have achieved the highest new-business net billings so far this year.To discuss how their agencies are performing, Tracey Barber, global chief transformation and growth officer at Havas Creative, and Lisa Humphreys, chief operating officer at GroupM EMEA, join the podcast. From the Campaign editorial team, this episode also includes Maria Iu, intelligence editor, who oversees Campaign AI, and Nicola Merrifield, premium content editor.Also joining is Coral Cripps, Campaign's technology and gaming editor, and Gideon Spanier, UK editor in chief, for a round-up of the latest news and events.Further reading:EMEA agency rankings: Havas shoots up creative table; four new media entriesGlobal agency rankings: iProspect, Mediahub and Dentsu Creative among new entriesGlobal indie agency rankings: Wieden & Kennedy still dominant in creativeChurn concern: Agencies on staff exits, junior-level exodus and slower hiringJacki Kelley quits Dentsu to return to IPG as chief client and chief business officer Hosted on Acast. See acast.com/privacy for more information.
In this episode of NZ Business Owners, host Ryan J Melton sits down with Alex Radford, an accomplished executive with extensive experience in digital marketing and advertising. With a strong background in strategy, transformation, programmatic advertising, and performance media, Alex has played a pivotal role in the growth and development of iProspect New Zealand and Amnet, Dentsu Aegis's Trading Desk. As the leader of a rapidly expanding team, Alex shares insights into his collaborative leadership style, navigating board-level stakeholders, and fostering the professional development of his team members. He emphasizes the importance of simplifying complex digital products and solutions to drive success in the fast-paced digital landscape. Join Ryan and Alex as they delve into the strategies behind iProspect's remarkable growth, transitioning from a three-person SEM team to becoming New Zealand's most recommended performance agency with a team of over 20 experts. Alex also highlights his role in shaping the strategic focus of key clients across the group, and his involvement as a founding member of DAN's Innovation Council, which aims to foster innovation within client relationships and internal processes throughout Australia and New Zealand. Whether you're a business owner, marketing professional, or simply curious about the ever-evolving world of digital marketing, this episode offers valuable insights from a seasoned industry leader. Tune in to gain practical knowledge and inspiration to drive your own digital transformation and performance marketing efforts. d3.co.nz
Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don't act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page
In today's episode, Alex McNamara shares his unique approach to solving client problems and delivering growth for brands. Alex is the Head of Growth Marketing at Cruise, leading the charge for Cruise's first customers. Before joining Cruise, he was the Director of Growth at iProspect, with responsibility for the overall direction of pitch strategy, media planning, and activation. Alex shares how he and his team are building Cruise's marketing strategy and details the campaign he contributed to for Intel featuring Tom Brady. He also discusses the power of feedback, learning from mistakes, and leadership for personal and professional growth. Along with Gosha Khuchua, Alex hosts the 30 Minutes CMO podcast, where he talks with marketing and advertising experts.
In the last podcast of 2023 we speak to the founder of Traktion, Stefan Bardega. Stefan is a seasoned industry veteran with over 15 years of growth strategy experience and the former CEO of iProspect. Over the years Stefan has learnt how to build teams and the importance of hiring the right people with the right skills, whether they be freelance, contract, or permanent. We discuss how Traktion focuses on providing only the very best talent for businesses looking to scale and how businesses can look ahead on how to deal with the challenges of 2023.
How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy?Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon. Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation Resources mentioned in this episode:Impossible to Ignore by Carmen SimonConnect with Tom here: Twitter LinkedIn https://stratabeat.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon. Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon. Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge. The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find. Tom Shapiro wants to change that. As CEO of Stratabeat, a B2B marketing agency, Tom has worked to differentiate his services around the impact creativity can have on marketing and lead generation. In fact, Tom believes that creativity is the only aspect of your business that cannot be commoditized. Through his career, Tom's clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Tom was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. Tom is the author of several books, including “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business”, available on Amazon. To learn more about Tom's agency, visit stratabeat.com And for helpful marketing tips on how to "Rethink" you marketing, visit tomshapiro.com
LinksSteve Weiss LinkedInMuteSix WebsiteDaniel Rutberg LinkedIn
We know what our paid media marketing looks like within the walls of organizations of our size. We could be talking about monthly spends of $1000, $10,000 or maybe $50,000. But what does it look like when it grows to enterprise-size, with budgets of 6 and 7-figures? You start seeing media buys that act in concert. Known as omni-channel marketing, the consumer receives messages from all sides. This is only one of the hat techniques that can be used. I have the perfect guest to tell us what it's like when you are working with scale. So about my guest. Around 2014 I stumbled on something the Pay-Per-Click community did on Twitter every week. It was a lunchhour discussion called PPCChat and at that time I didn't know anyone else who worked in PPC. That was when I met my guest in the Twitter chat, although she'd been airing her views there for 5 years before I came along. In my opinion, she is one of the OG digital marketers on Twitter. But that's not all she's been up to since growing up in Canada's Capital Region. She started working for marketing agencies, first in Montreal in la belle province of Quebec. Now she lives in BC with her jazz-playing husband and cat in tow. Join me as we listen to Julia Vyse. People/Products/Concepts Mentioned in Show Bell Media Rogers Media Huffington Post Media GA4 Adobe Analytics Spotify Ads Microsoft Audience Network, Verizon Reddit Ads Julia's agency, iProspect, a division of Dentsu Episode Reboot. Each episode of this podcast aims to solve a common problem that businesses have with strategizing, implementing and measuring digital marketing problems. For more details, visit https://funnelreboot.com/episode-85-growing-paid-media-to-enterprise-size-with-julia-vyse/
In today's episode, Alex McNamara shares his unique approach to solving client problems and delivering growth for brands. Alex is the Head of Growth Marketing at Cruise, leading the charge for Cruise's first customers. Before joining Cruise, he was the Director of Growth at iProspect, with responsibility for the overall direction of pitch strategy, media planning, and activation. Alex shares how he and his team are building Cruise's marketing strategy and details the campaign he contributed to for Intel featuring Tom Brady. He also discusses the power of feedback, learning from mistakes, and leadership for personal and professional growth. Along with Gosha Khuchua, Alex hosts the 30 Minutes CMO podcast, where he talks with marketing and advertising experts.
Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us about the 2022 Super Bowl ads (including her favorites), defining buzzwords like "hyper local", breaking into the marketing industry as so many entry-level jobs are being replaced by AI, and much more! There's even a brief discussion of NFTs and crypto, and how they're changing the way we think about finance! It's a jam-packed episode, and we hope you enjoy the discussion.
Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective. In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk. As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week's delightfully stunning guest Carrie Rose. What you'll learn from Tom Shapiro 00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays' Episode)04:53 Tom Shapiro's Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market's Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose This episode was recorded live on video March 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective. In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk. As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week's delightfully stunning guest Carrie Rose. What you'll learn from Tom Shapiro 00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays' Episode)04:53 Tom Shapiro's Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market's Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose This episode was recorded live on video March 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective. In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk. As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week's delightfully stunning guest Carrie Rose. What you'll learn from Tom Shapiro 00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays' Episode)04:53 Tom Shapiro's Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market's Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose This episode was recorded live on video March 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect. See acast.com/privacy for privacy and opt-out information.
Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelligence/New Media) Marnus Nieuwoudt (Content/Machine) In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska, Managing Director of iProspect and Vizeum, discusses key content marketing measuring points with New Media Business Intelligence Head, Megan Singh, and Machine Content Officer, Marnus Nieuwoudt. For those who are just starting out in content marketing, this podcast episode provides an excellent discussion case about what sort of measurement tools are available for each of the key content marketing performance areas, like search engine optimisation, brand awareness, lead generation and conversion. For those who are experts in the field, you can also gain valuable insight as our expert panel critically explores the best-suited attribution models for accurate analysis and relevant channel attribution, as well as content marketing's role in the gathering and use of first-party data IAB SA DIGITAL CONTENT MARKETING DEFINITIONS JULY 2021 · IAB SA · Connect with Clare · Connect with Megan · Connect with Marnus · The framework of content marketing within a digital marketing landscape. · How purpose can supercharge a brand's content marketing strategy. · Identify your target audience. Create a winning content marketing strategy.
Что произошло 5 октября: iProspect переманил главу агентского отдела «Яндекса», Ozon зарегистрировал компанию «Озон алко», ВТБ проводит креативный тендер среди небольших агентств — об этом и многом другом рассказываем в аудионовостях AdIndex.
Asian consumers in China, India, and Southeast Asian countries have spearheaded the global adoption of voice. In 2018, iProspect found that 62% of smartphone users in China, India, Indonesia, Japan and Singapore have used voice-activated technology in the last six months. Usage has primarily been driven by the prevalence of inexpensive smartphones in the region, making capabilities like voice search and in-app voice features more accessible to consumers. Specifically, China has emerged as a global voice leader with its major tech companies building out robust smart home device and smartphone lines. Baidu, Alibaba, Xiaomi, and Huawei have launched advanced voice-enabled devices from speakers and phones to even scooters and robotic dogs. As brands plan for growth in markets outside of North America and Europe, Asian countries harbor underexplored opportunities. --- Send in a voice message: https://anchor.fm/rainagency/message
After the best part of three decades, iconic Australian brand Ampol is back from the dead with a massive relaunch across 1,900 fuel and retail stations and an emotive, unmistakably Australian campaign that's landing with Aussies young and old. Chief Brand Officer Jenny O'Regan, Saatchi & Saatchi CEO Anthony Gregorio and National Chief Creative Officer Mike Spirkovski, plus Jason Smith, Client Partner at Ampol's media agency iProspect, say the numbers are miles ahead of target as Australians reconnect with road trips and retro cool. O'Regan says the brand campaign is now flipping “grudge purchases” into road trip-fuelling technical product sales – for both drivers and their vehicles. Next up are alternative fuels, ‘net zero' and electric vehicles. This one's got plenty in the tank. See omnystudio.com/listener for privacy information.
Агентство performance-маркетинга iProspect входит в состав глобальной коммуникационной группы Dentsu Russia. Подключили К50 к работе над проектом «Магнит Аптека» для генерации объявлений на основе фидов и дальнейшей оптимизации привлечения новых лидов
In this GYDA Talks, Robert talks to Stefan Bardega. Stef is Co-Founder of Traktion, a new SaaS platform that helps businesses discover and hire the best freelance marketing talent. Stefan spent the previous 15 years building various agencies including two that reached number one spot: MediaCom and iProspect. He grew the MediaCom digital agency business from 14 to 300 people during tenure and was most recently CEO of iProspect in the UK, an operation with 700 people.Robert and Stefan discuss:What can others learn or try to emulate from the big players in the market?Clients want deep specialismThe change is that clients know moreEverything and nothing has changedIndependent businesses don’t know what to buy or who to hire or what to measureTalk to us about the new model that Traktion is building for marketing-led growth – more project-based, agile, lower overheads and data-drivenWhat does it feel like to be in the shoes of a “start-up”/new kid on the block?Stefan’s recommendations/pearls of wisdom, golden nuggetsThis is a bite-size version of the hour-long interview. To watch the rest visit www.GYDAmemberhub.com
My guest on this episode of Suds & Search is Christi Olson, Microsoft's Global Media SEM Team Lead. Christi is one of the most popular and well-known PPC keynote speakers in the industry. You may have heard Christi present at UnGagged, Content Marketing World, HeroConf, all the different SMX events, Pubcon… Come to think of it, the list of the conference she hasn't spoken at may be shorter than the ones she has. She is a mainstay on PPChero's list of the top 25 PPC experts in the world appearing on the list every year since 2015. In September, Christi switched roles at Microsoft. Christi had been Microsoft's Head of Evangelism for about 4 and a half years before assuming her current position as the Head of Search Adverting at Microsoft. I'm going to start our conversation talking about how the transition to her new role is going. Christi is also a prolific writer, blogger, and educator. You can read her excellent column at Search Engine Land and I highly recommend checking out her work on the Microsoft Advertising blog. I'm going to ask Christi about an impressive white paper created by Microsoft and iProspect titled “In Brands We Trust: The Intersection of Privacy and Trust in the Age of the Empowered Consumer.” The white paper covers the myriad ways paid advertisers are being impacted by privacy concerns across the globe. We'll talk about the apparent tension between consumer demands for greater personalization and more stringent privacy. Grab something cold to drink and join me for a conversation with the incredibly impressive Christi Olson. We'll have a wide-ranging conversation about audience targeting, on site search, and the unique advertising opportunities for e-tail businesses. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
Join host Adam Michalski as he interviews John Joe Smith, Sr. Director of BD & Partnerships at mParticle.John Joe and Adam discuss both sides of the table: agency and SaaS. What makes them similar? What's different? And what are some tips on how to work with agencies from someone who's done both jobs.Topics Covered:What agencies actually care about - hint, it's not just free lunchHow to differentiate your SaaS solution to an agency who's getting pitched dailyHow mParticles handles account mapping at scale to drive their co-selling motionWhy demonstrating value to your agency partners as early as possible is crucialWhat John Joe sees coming in the partnership landscape over the next 5 to 10 yearsPartner with mParticle:mParticlePartner with mParticleSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.
We sit down with Nate Shurilla, Global Director of Commerce & Voice at iProspect and based in our Tokyo offices, to discuss the impacts of the pandemic on commerce, how brands should be building trust and authenticity, and the growing influence of voice on marketing.
In this episode, Steve Weiss, the Founder and CEO of Mutesix, shares with us his incredible journey, starting from his humble beginnings growing up in New Jersey to accidentally punching his principal at school, which led to a discovery of digital marketing and the development of his first company selling mortgage leads to mortgage companies. We talk about his experience working in the stockroom at Victoria's Secret, his stint as a stand-up comedian, and how running ads on Facebook to bring people to his comedy shows in LA led him to create MuteSix, growing the business 265% year over year, and ultimately getting acquired. Founded in 2014, MuteSix, now an iProspect company, is an award winning full-funnel digital and creative studio providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. As the most awarded Facebook advertising agency with more Facebook and Instagram marketing case studies than any other agency, MuteSix was recently acquired by Dentsu Aegis Network in 2019.
What is leadership? How do you scale it? How do you think about the greater good when dealing with an individual? We dive deep into the subject of leadership with Jeremy Cornfeldt, CEO of iProspect - the world's largest performance marketing agency. Hosted by Gosha Khuchua and Alex McNamara Follow us on Instagram @30MinuteCMO
iProspect CEO Jeremy Cornfeldt spoke about the digital marketing agency's biggest priorities for 2021, what online marketing channels retailers should prioritize in the year ahead, and how iProspect’s partnership with Sidecar is setting his team up for future success.
iProspect CEO of the US Jeremy Cornfeldt shares his insights on leading a top digital marketing agency during the pandemic and his advice for retail leaders.
Episode 12 - Nic Blair, Search Factory, Brus Media, Bump Shoes Digital marketing and SEO expert Nic Blair recently closed his chapter with Search Factory, the company he founded. The entrepreneur poured everything into the business, building it up to a level where it was acquired by Dentsu Aegis Network in 2016 with an earn-out finishing in December last year. Blair stayed on as GM of the business now known as iProspect until June, and while he remains busy with his other companies Brus Media and Bump Shoes, now is an apt time to reflect on what was a volatile entrepreneurial journey. In this podcast he tells Jack how the business came about, persevering through failures along the way, and lessons learned in management and recruitment.
It's a podcast episode about podcasts! On the show this week is Acast UK + ROW MD Georgina Holt, who has joined the leading podcast company from publisher-land and TBWALondon chief strategy officer Anna Vogt who has launched The Rebuilders podcast as a side hustle. Strategy and tips galore for marketers and content creators. This episode was hosted by Omar Oakes and edited by Ben Londesbrough at Campaign. Running order: 1:45 - Why is Dentsu merging iProspect and Vizeum? (Read more (https://www.campaignlive.co.uk/article/dentsu-set-merge-iprospect-vizeum-uk/1696490) ) 11:00 - How much money the government is paying agencies for Covid-19 comms (Read more (https://www.campaignlive.co.uk/article/govt-pays-78m-mullenlowe-mg-omd-covid-19-messaging/1696436) ) 14:40 - The state of the podcast market, with Georgina Holt and Anna Vogt 46:10 - Ads review, featuring The Black Farmer (https://www.campaignlive.co.uk/article/black-farmer-black-history-month-neil-dawson-company/1696129) , Rustlers (https://www.campaignlive.co.uk/article/rustlers-better-think-droga5-london/1696265) , and Samsung (https://www.campaignlive.co.uk/article/samsung-inspired-true-photo-onions-mother/1696251) Get in touch with us: Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com (mailto:omar.oakes@haymarket.com) , ben.londesbrough@haymarket.com (mailto:ben.londesbrough@haymarket.com) Follow us on Twitter: @CampaignMag (https://twitter.com/campaignmag) Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine/) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/) Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) .
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix an acquired agency, now part of the iProspect family under Dentsu.
Gościem 132. odcinka #GregAlbrechtPodcast jest Karol Milewski, przedsiębiorca i inwestor, związany z branżą digital i eCommerce od początku kariery. Od zera zbudował dwa rentowne biznesy B2B – Groupon Polska i Marketing Wizards, później iProspect (topowa agencja performance marketingu na świecie). Jest współzałożycielem Omnipack, gdzie obecnie pełni funkcję Chief Commercial Officera. Z naszej rozmowy dowiesz się m.in.: • jak to się stało, że pierwszą propozycję od inwestora otrzymali na lotnisku w Berlinie, • czego się nauczył pracując operacyjnie, 16 godzin dziennie, • czy budowanie biznesu z przyjaciółmi to dobry pomysł, • dlaczego, wraz ze wspólnikami, zdecydowali się na sprzedaż swojej agencji marketingowej, • jak przygotować siebie i swój zespół do sprzedaży spółki, którą budowało się od zera, • jak świadomość Twoich mocnych stron może Ci pomóc w rozwoju biznesu. Odcinki, o którym wspominamy: • Maciej Woźniak od eksperta SEO po kreatora nowych biznesów https://gregalbrecht.io/pl/podcast/maciej-wozniak-whites • Wiesław Kotecki – uselab: od obierania kukurydzy do włączenia do Deloitte Digital https://gregalbrecht.io/pl/podcast/wieslaw-kotecki-uselab/ Jeśli spodoba Ci się ten odcinek, dołącz do klubu: https://www.gregalbrecht.io/klub – członkowie mają wpływ na tematykę odcinków, dostęp do specjalnych materiałów i spotkań społeczności Greg Albrecht Podcast. Zobacz inne odcinki podcastu: https://gregalbrecht.io/pl/podcast/ Masz pomysł na temat odcinka? Znasz kogoś, kto powinien być moim gościem? A może chcesz zostać sponsorem podcastu? Napisz do mnie: gregalbrechtpodcast (at) gmail.com
Gościem 132. odcinka #GregAlbrechtPodcast jest Karol Milewski, przedsiębiorca i inwestor, związany z branżą digital i eCommerce od początku kariery. Od zera zbudował dwa rentowne biznesy B2B – Groupon Polska i Marketing Wizards, później iProspect (topowa agencja performance marketingu na świecie). Jest współzałożycielem Omnipack, gdzie obecnie pełni funkcję Chief Commercial Officera. Z naszej rozmowy dowiesz się m.in.: • jak to się stało, że pierwszą propozycję od inwestora otrzymali na lotnisku w Berlinie, • czego się nauczył pracując operacyjnie, 16 godzin dziennie, • czy budowanie biznesu z przyjaciółmi to dobry pomysł, • dlaczego, wraz ze wspólnikami, zdecydowali się na sprzedaż swojej agencji marketingowej, • jak przygotować siebie i swój zespół do sprzedaży spółki, którą budowało się od zera, • jak świadomość Twoich mocnych stron może Ci pomóc w rozwoju biznesu. Odcinki, o którym wspominamy: • Maciej Woźniak od eksperta SEO po kreatora nowych biznesów https://gregalbrecht.io/pl/podcast/maciej-wozniak-whites • Wiesław Kotecki – uselab: od obierania kukurydzy do włączenia do Deloitte Digital https://gregalbrecht.io/pl/podcast/wieslaw-kotecki-uselab/ Jeśli spodoba Ci się ten odcinek, dołącz do klubu: https://www.gregalbrecht.io/klub – członkowie mają wpływ na tematykę odcinków, dostęp do specjalnych materiałów i spotkań społeczności Greg Albrecht Podcast. Zobacz inne odcinki podcastu: https://gregalbrecht.io/pl/podcast/ Masz pomysł na temat odcinka? Znasz kogoś, kto powinien być moim gościem? A może chcesz zostać sponsorem podcastu? Napisz do mnie: gregalbrechtpodcast (at) gmail.com
Acheter une organisation en gardant en place les propriétaires existants, est quelque chose de très fréquent dans les transactions pour les entreprises en prestation de service. Les acquéreurs vont donner un objectif spécifique à atteindre aux actionnaires achetés et si ces dits objectifs sont atteints, la valeur de l'acquisition sera plus élevée. D'un autre côté, si l'entrepreneur en place décide de lever le pied et n'atteint pas ses objectifs, il risque de passer à côté de beaucoup d'argent. Ce type de transaction communément appelée "earn out" est le sujet de la discussion aujourd'hui avec mon invité Guillaume Bouchard. Guillaume, qui a vendu son organisation NVI en 2013 au groupe Dentsu Aegis, est resté 5 ans dans l'organisation après avoir été acheté. On discute donc ensemble de la dynamique qui s'installe dans la tête d'un entrepreneur qui reste dans l'entreprise après avoir été acheté. Également, Dentsu Aegis est l'entreprise qui possède Iprospect canada, organisation qu'on fait mention tout au long de l'entrevue. Un podcast de J7 Media : https://www.j7media.com/fr/ PS : Vous connaissez quelqu’un qui pourrait être sur notre podcast? On vous invite à nous écrire au email suivant : agagne@j7media.com. Ça nous fera un plaisir de discuter avec vous!
Meet Ric Rodriguez, he is one of the UK's leading SEOs and is working at NYSE-listed technology company Yext, delivering industry-changing products to the world. Ric is very passionate in his approach to search, after starting out in social media, he moved to link building and a few years later he worked his way up as a Senior SEO Director at iProspect. Along the way, he has had success with brands such as L'Oreal and Regus. In July 2019, Ric joined the NYSE-listed technology company Yext, who enable brands to deliver verified answers to customer questions about them both on and off their site. Ric, in 2020 became the co-author of the book "Mastering In-House SEO", he regularly speaks at events around the world and contributes to well-known search blogs such as Search Engine Journal and Search Engine Watch. Mastering In-House SEO: http://masteringinhouseseo.com/ Upcoming Speaking Event: https://omr.com/en/events/digitalmasterclasses/ Ric's Twitter: https://twitter.com/ricrodriguez_uk Ric's LinkedIn: https://www.linkedin.com/in/ricprodriguez/ Ric's Website: http://ricrodriguez.co.uk/ —————————— SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE —————————— About Fly High Media We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. —————————— Agency Website: https://www.flyhighmedia.co.uk Facebook: https://www.flyhighmedia.co.uk/Facebook Twitter: https://www.flyhighmedia.co.uk/Twitter LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn Instagram: https://www.flyhighmedia.co.uk/Instagram —————————— Matt’s Social Links: Facebook: https://www.facebook.com/matthewjpyke/ Twitter: https://www.twitter.com/matthewjpyke/ LinkedIn: https://www.linkedin.com/in/matthewjpyke/ Instagram: https://www.instagram.com/matthewjpyke/ ——————————
Viktor Nebehaj the Head of Growth and CMO for UK's commission-free stock investing platform - Freetrade goes much deeper into crowdfunding strategies, investing strategies and tools for having a growth mindset. Freetrade is a revolutionary trading platform for UK investors to make trades for free. Their mission is to completely improve the experience of trading so that people can make the best use of their money and never have to worry about fees. Prior to joining the Freetrade, Viktor has worked at two previous startups in Asia and Europe, iProspect, and Google. He spent over seven years working at Google where he aligns the customer experience with the businesses search framework. Viktor and Freetrade Connect on LinkedIn with Viktor (https://www.linkedin.com/in/viktornebehaj/?originalSubdomain=uk) Freetrade (https://freetrade.io/) Twitter (https://twitter.com/v18n) ABOUT THE HOST My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful. Sam: Instagram (https://www.instagram.com/samjamsnaps/) Quora (https://www.quora.com/profile/Sam-Harris-58) Twitter (https://twitter.com/samharristweets) LinkedIn (https://www.linkedin.com/in/sharris48/) Sam's blog - SamWebsterHarris.com (https://samwebsterharris.com/) Support the Show - Patreon (https://www.patreon.com/growthmindset) Top Tips Hire the right person Having quality employees will help your company run and grow. However, there's never a right answer for the hiring the right person, as people have their own personalities and agendas. It’s important that there is a strong hiring strategy in place when considering potential candidates and determine who the best people are to help lead the company to success is a must. Notice what other skills do they have aside from their resume? Are they great problem solvers, do they know how to navigate through a problem and what kind of attitude do they have when under stress? This shows that they don’t need to be micromanaged, and will be able to take direction and make successful decisions. Have effective communication Effective communication is an important building block for successful organizations. Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark. Communication can also be a source of information to the organizational members for decision-making process as it helps the team to identify and assess their course of actions. It's best to analyze how you are communicating efficiently to maximize the flow of work and individual productivity. This includes being a good model of efficient communications. People who can send and receive messages clearly serve as an asset to a company's brand and are more effective in their jobs. Come up with a detailed plan Developing a detailed plan takes time and resources. Coming up with a plan sets the direction and establishes priorities for your organization. It defines your organization’s view of success and prioritizes the activities that will make this view your reality. The plan will help your people know what they should be working on, and what they should be working on first. Poor planning is often worse than no planning at all. A detailed plan essential if you want to have a successful business that's going to survive the startup phase. The process of writing a plan can do wonders to clarify where you've been and where you're going. Syncify An app that lets you be social at a distance. Listen to your favourite podcasts and books together with friends and groups. Chat about the audio experiences as you share and learn from other users' perspectives. Commit to taking actions by sharing your ideas. To learn more, visit (www.syncifyapp.com) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Viktor Nebehaj.
Diese Woche sprechen wir mit Carsten Lackner über die Ziele & Gründe der digitalen Transformation und diskutieren, wieso es so große Differenzen bei der Anerkennung von Programmatic Advertising als Marketing-Betriebssystem der Zukunft gibt. Besonders spannend ist Carstens Meinung über die Rolle von Plattformen in der Energiewirtschaft und den interessanten Hybrid zwischen Inhousing von Marketing-Prozessen und die Nutzung externer Dienstleistungen. Carsten Lackner ist seit 2018 bei der EnBW Energie Baden-Württemberg AG Leiter des digitalen Marketings. Er ist für alle digitalen Vertriebs- und Marketingkanäle, die Bereitstellung der Marketing-Technologie-Landschaft, sowie der aktive Gestaltung der digitalen Transformation des Konzerns verantwortlich. Zu seinen Stationen gehören unter anderem L’Oreal und iProspect. Reinhören lohnt sich!
Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Jeremy Hull, SVP Innovation at iProspect join us to discuss their recent research on the empowered consumer and the intersection of brand privacy, trust and truth.
Att vara datadriven som marknadsavdelning och marknadsförare är något som det har pratats mycket om de senaste åren. Men vad innebär det. Det tar jag upp med Johan Johansson som är digital analytiker på Outfox och vi pratar om modellen de använder för att hjälpa sina kunder att utveckla planer för att bli bättre på digital analys. Johan var med redan i avsnitt 6 och då pratade vi webbanalys och Google Analytics. Nu är det dags igen, men den här gången breddar vi perspektivet. Johan har lång erfarenhet av digital analys och har som du får höra i avsnittet bland annat haft Stéphane Hamel som mentor. Han har även arbetat med Hans Roslings stiftelse Gapminder. Outfox där Johan arbetar är en av Sveriges ledande konsultbyråer inom digital analys och konverteringsoptimering. Företaget ingår i Dentsu Aegis Network tillsammans med bland annat iProspect, Vizeum och Carat. Man är dessutom Google Marketing Platform Sales Partner. Om avsnittet I det här avsnittet fokuserar vi på vad det innebär att vara datadriven som marknadsförare och hur man blir bättre på digital analys både som företag, marknadsavdelning och marknadsförare. Vi börjar med att prata om varför det är viktigt för marknadsförare att vara datadrivna eller allra helst insiktsdrivna. Du får sedan höra om modellen som Johan och Outfox använder för att hjälpa sina kunder att bli mer datadrivna och bättre på digital analys. Vi pratar om allt från hur man bedömer hur bra man är på analys idag till hur man sätter mål och skapar en roadmap för att utvecklas inom analys. Du får dessutom höra om: Vanliga misstag han ser att många marknadsförare gör inom analys Hur man går från att rapportera siffror till att generera insikter Och vad Johan gör själv för att hela tiden utvecklas som analytiker Du hittar som vanligt hittar länkar till alla de tester, artiklar och andra resurser som nämns i avsnittet här nedan. Och efter länkarna hittar du tidsstämplar till olika sektioner i intervjun. Johan har även satt ihop en lista med ett gäng med bra resurser, kurser och artiklar för både marknadsförare och analytiker som vill bli bättre på digital analys. Du kan hämta den här nedan. Johans bonusresurser Ladda ner listan som Johan pratar om i avsnittet där han har samlat och prioriterat ett antal olika resurser för både marknadsförare och analytiker. Länkar Johan Johansson på LinkedIn Outfox (webbsida) Outfox på Facebook Outfox på LinkedIn The Web Analytics Maturity Model av Stephane Hamels (white paper) Digital Analytics Maturity model (info + test) Googles digital marketing maturity benchmark (test) Competing on analytics av Thomas Davenports (HBR-artikel) Elements of AI på Linköpings Universitet (onlinekurs) Ramverk för att göra observationer (pdf) Tidsstämplar [3.03] Johan börjar med att förklara vad som är skillnaden mellan analys, digital analys och webbanalys. Vi pratar sedan om varför han anser att det är viktigt att marknadsförare har bra kunskaper inom digital analys. [7:44] Vi pratar om hur Johan ser på att vara datadriven som marknadsförare. Och han delar sedan med sig av vanliga misstag han ser att marknadsförare och marknadsavdelningar gör. [10:30] Johan berättar om den modell han förespråkar för att gå från att rapportera siffor till att få fram insikter och tydliga actions. [12:00] Vi kommer in på hur Johan och Outfox kommit att arbeta allt mer med roadmaps för utveckling och utbildning inom analys. Han beskriver Digital Analytics Maturity Model som de arbetar med, en modell som tagits fram av Stéphane Hamel. [14:03] Johan beskriver modellen mer och förklarar vad det var han fastnade för. Vi pratar också om hur den fungerar och vilka anpassningar man har gjort. Han förklarar sedan huruvida modellen fungerar även för marknadsavdelningar och marknadsförare. [18:01] Vi pratar om var man börjar processen och stegen man går igenom för att bedöma nuläget. Hur man bedömer det på ett bra sätt och varför ...
Amy Doody, head of social media at iProspect sits down with the Inside Marketing Team to discuss Facebook's dominance of the social media market.
Vicepresidente Senior de Innovación en Iprospect Como Vicepresidente Senior de Innovación en Iprospect, Jeremy Hull trabaja con los clientes de Agencia Performance Digital Iprospect para desarrollar nuevas soluciones publicitarias que incorporen tecnologías emergentes, incorporen las características de las plataformas que cambian constantemente y lo más importante, que aborden las conductas y expectativas dinámicas de los consumidores.
Dalam meningkatkan pengalaman pengguna, analisis data memegang peranan penting agar langkah yang dilakukan tidak hanya berdasarkan asumsi semata. Yuk dengerin obrolan soal end-to-end data analytics dan peranannya dalam pengembangan bisnis di #NgobrolinStartup nya Dailysocial Podcast. Narasumber : Dessy Amirudin - Business Director, Analytics & CRM of iProspect Valuklik.
We have a special episode today, it's the Chinaccelerator 8x8 Speakers Series! Twice a year, we invite eight speakers to share key lessons for startups in eight minutes or less. This time, our speakers include serial entrepreneurs, investors, professors, and more. They are some of the most accomplished and thoughtful members of the China startup ecosystem, so we are thrilled to bring you their insights.This week, the theme is entrepreneurship lessons. We have three talks from successful founders who have experience building companies from the ground up. Stay tuned for insights from T.R. Harrington, Sarah Keenlyside, and Guy Sivan!Show notes:[2:08] T.R. Harrington, 8 Startup Lessons in 8 Minutes[13:15] Sarah Keenlyside, How to Hire Better[20:32] Guy Sivan, Growth SimplifiedT.R. Harrington is the current Program Director at MOX – the Mobile Only Accelerator. He is also a startup mentor, an angel investor, and the founder and CEO of Darwin Marketing which was successfully acquired by iProspect in 2016.Sarah Keenlyside is Founder and CEO Bespoke Travel Company. She was recently nominated for the 'Most Pioneering Woman in Travel' Award by the Telegraph Newspaper, and an 'Inspiring Woman Award' in the British Business Awards.Guy is a serial entrepreneur in China. In 2010, he sold his third startup's core technology to a publicly listed company. He is currently the co-founder of Vericant, a company that helps US schools better understand their Chinese applicants through on-demand video interviews.Many thanks to our host Oscar Ramos; our guests T.R, Sarah, and Guy; editors David and Geep; producers Eva Shi and Matthew Wu; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comIf you like us, please give us a 5-star review and share with your friends!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: team@chinastartuppulse.com
Bekijk de website van het event: https://dutchcroawards.nl/
We have a special episode today, it's the Chinaccelerator 8x8 Speakers Series! Twice a year, we invite eight speakers to share key lessons for startups in eight minutes or less. This time, our speakers include serial entrepreneurs, investors, professors, and more. They are some of the most accomplished and thoughtful members of the China startup ecosystem, so we are thrilled to bring you their insights. This week, the theme is entrepreneurship lessons. We have three talks from successful founders who have experience building companies from the ground up. Stay tuned for insights from T.R. Harrington, Sarah Keenlyside, and Guy Sivan! [2:08] T.R. Harrington, 8 Startup Lessons in 8 Minutes[13:15] Sarah Keenlyside, How to Hire Better[20:32] Guy Sivan, Growth Simplified T.R. Harrington is the current Program Director at MOX – the Mobile Only Accelerator. He is also a startup mentor, an angel investor, and the founder and CEO of Darwin Marketing which was successfully acquired by iProspect in 2016. Sarah Keenlyside is Founder and CEO Bespoke Travel Company. She was recently nominated for the 'Most Pioneering Woman in Travel' Award by the Telegraph Newspaper, and an 'Inspiring Woman Award' in the British Business Awards.Guy is a serial entrepreneur in China. In 2010, he sold his third startup's core technology to a publicly listed company. He is currently the co-founder of Vericant, a company that helps US schools better understand their Chinese applicants through on-demand video interviews. Many thanks to our host Oscar Ramos; our guests T.R, Sarah, and Guy; editors David and Geep; producers Eva Shi and Matthew Wu; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com If you like us, please give us a 5-star review and share with your friends! Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/ Email us: team@chinastartuppulse.com
Att arbeta datadrivet är något många pratar om och ett företag som verkligen lyckats med det är reseföretaget TUI. Med Marianne Stjernvall i spetsen för CRO-arbetet i såväl Norden som globalt har företaget lyckats skapa en datadriven kultur där test and learn är i fokus. Och i den här intervjun berättar hon mer om hur de faktiskt arbetar. Marianne Stjernvall är en av Sveriges ledande experter inom konverteringsoptimering och A/B-testning. Hon är även en van föreläsare och kursledare som till och med fått smeknamnet “Queen of CRO”. Efter studier vid Stockholms Universitet inom data- och systemvetenskap med fokus på interaktionsdesign tog karriären snabbt fart. Första jobbet blev på performancebyrån iProspect där hon efter kort tid fick ansvar över byråns CRO-arbete. Sedan gick hon vidare till Bonnier News före hon hamnade på TUI Nordic där hon är idag. Ett företag som valt att satsa stort inhouse på konverteringsoptimering och UX. Om avsnittet Vi pratar i avsnittet om Mariannes väg in i CRO-branschen, hennes roll på TUI och hur de lyckats skapa den datadrivna kultur som idag genomsyrar företaget. Marianne berättar också om hur de arbetar med konverteringsoptimering, ger också exempel på tester de gör på TUI och hon berättar hur hon fick chansen att bygga sitt eget CRO-team. Vi pratar också om vad som krävs för att som företag bli bra på konverteringsoptimering. Du får även höra om: Hur de skapat sina egna CRO-verktyg Vad som skiljer på att jobba som konsult och inhouse Och hur hon anser att man lär sig konverteringsoptimering bäst Du hittar som vanligt länkar till de böcker, personer och andra resurser vi pratade om i avsnittet här nedan. Under länkarna så finner du även tidsstämplar till olika sektioner av intervjun. Länkar Marianne Stjernvall på LinkedIn TUI Sverige iProspect Bonnier News Dan Ariely, Ted Talk Gratiskurser i CRO på Conversion XL Gratis CRO-kurs från Google Mariannes föreläsning på FrosmoX17, YouTube The Design of Everyday Things av Donald Norman Adlibris | Bokus Tidsstämplar [3:26] Marianne inleder med att berätta om hennes väg in i branschen efter studierna. Och hur en uppdatering av hennes LinkedIn-profil blev vägen in på byrån iProspect där hon senare fick smeknamnet “Queen of CRO”. [9:11] Hon berättar om sin roll på TUI där hon leder både de nordiska och globala arbetet med konverteringsoptimering. Marianne berättar även om hennes team och hur organisationen ser ut. [14:31] Marianne förklarar hur teamet har växt från det att hon arbetade ensam med konverteringsoptimering på de nordiska marknaderna och hur hon gjorde för att få chansen att bygga sitt team. [18:28] Vi pratar om hur TUI arbetar med konverteringsoptimering i olika team. Och ger några exempel på tester man gör. Hon går också igenom hur satte ett värde för vad ett A/B-test. [26:12] Marianne ger sin syn på vad som krävs av ett företag för att bli bra på konverteringsoptimering och att arbeta datadrivet. Hon berättar också hur hon ser på att arbeta inhouse kontra som konsult. [33:25] Vi pratar om vilka verktyg Marianne och kollegorna på TUI använder i sitt CRO-arbete och varför de valde att utveckla sitt eget analysverktyg. Marianne beskriver sedan arbetsprocessen de går igenom vid från idé till analys. [42:22] Vi pratar om vad Marianne anser att man behöver kunna för att bli riktigt duktig på konverteringsoptimering och hur man lär sig det bäst. Marianne förklarar sedan vad hon tittar på när hon rekryterar till sitt team. [53:19] Vi avslutar med att prata om vilka trender Marianne ser inom konverteringsoptimering. Hon lyfter bland annat fram hur AI blir allt viktigare. Avsnittet sponsras av Carismar som levererar e-handelslösningar och de delar även med sig av lite tips en bit in i avsnittet.
Hoe kun je als bedrijf door het in kaart brengen van de customer journey marketing persoonlijker en efficiënter maken? Presentator Meike de Jong ondervraagt in aflevering drie van Digital Dialogues - de podcastserie van Adformatie en Google over digital maturity - Mirella Kleijnen (professor customer experience management VU), Diederik den Dekker (growth team Picnic) en Reynder Bruyns (head digital strategy iProspect) over échte klant-inzichten. Leer over hoe Picnic dit dagelijks doet (niet alleen met data!), de struggles van bedrijven en wat de wetenschap zegt over de optimale klantreis. Presentatie: Meike de Jong Productie: Frank Kromer van Microphone Media
Som digital marknadsförare så har Google Ads en självklar roll i verktygslådan. Det gäller dock att ha koll arbetsprocessen för att få ut maximalt av sin annonsering. Därför bjöd jag in dagens gäst som är ett riktigt proffs och som till och med har jobbat på Google med just Google Ads, eller Adwords som det hette då. Det är ett bra avsnitt för dig som vill lära dig hur ett proffs strukturerar sitt arbete. För vem vill inte lyckas bättre med sin annonsering? Om Maria Maria Eckerwall är ett riktigt Google Ads-proffs och har lång erfarenhet av digital marknadsföring. Efter studierna arbetade hon på Googles Dublin-kontor i tre år med Adwords-teamet vilket gör henne till en perfekt gäst att ha med i podden. Hon flyttade sedan hem till Sverige och arbetade på iProspect och Euroflorist. Sedan 2012 driver hon TopVisible i Malmö som hon grundade tillsammans med Magnus Äng och Magnus Nord. Byrån har idag 12 anställda och arbetar med digital marknadsföring med fokus på framförallt sök. Utöver kunduppdrag så håller man utbildningar och arrangerar även Search Stars, Nordens största konferens med fokus på sök. Om avsnittet Vi djupdyker i det här avsnittet i arbetsprocessen kring Google Ads och annonser i söknätverket. Vi pratar bland annat om vikten av att ha en tydlig strategi för sin annonsering, hur Marias process ser ut och hur man organiserar sitt konto på rätt sätt. Du får även höra om olika kampanjtyper i Google Ads och vi pratar också om: Vikten av en bra sökordsanalys Hur Google Ads kan användas i olika steg i kundresan Och hur du skapar riktigt bra annonser Bland länksamlingen nedan hittar du som vanligt länkar till allt som nämndes i avsnittet. Du hittar även länkar till TopVisible, deras sociala profiler och ett antal blogginlägg från deras blogg. Längre ner hittar du även ett antal tidsstämplar till olika sektioner i intervjun. Ladda ner Marias lathund för textannonser Passa även på att ladda ner mallen som Maria använder för att enkelt skapa bättre annonser i Google Ads. Länkar Maria Eckerwall på LinkedIn TopVisibles blogg TopVisible på Facebook TopVisible på LinkedIn Search Stars Blogginlägg från TopVisible En guide till Sökordsplaneraren i Google Ads Guide: Lär dig allt om Responsive Search Ads Enhetsbudjusteringar i Google Ads – Så funkar det! Andra resurser och länkar Google Ads Editor Think with Google Marketing Land Google lanserar Gallery ads i Google Ads Tidsstämplar [3:05] Maria inleder med att berätta om de olika sätten man kan annonsera på Google Ads. Och vi pratar sedan om hur viktigt det är med en tydlig strategi för sin Google Ads-annonsering och hur den kan användas i olika delar av kundresan. [10:56] Vi pratar om vilka typer av mål Maria anser att man bör sätta upp för sin annonsering. Sedan går Maria igenom sin process från research och sökordsanalys till att strukturera upp sökorden i olika kampanjer. [18:26] Maria berättar om hur man bör tänka kring sin budget i början. Efter det pratar vi om att skapa bra textannonser och Maria delar med sig av en mall hon använder. [22:30] Vi pratar om hur man ska tänka kring antal annonser och lyfter vikten av att börja använda sig av RSA som ett tredje alternativ. Maria berättar även om tillägg och vilka hon vanligtvis använder. [27:16] Maria berättar om vad hon sedan tittar på under den första tiden och varför hon främst tittar på kvalitetsresultat och klickfrekvens. Hon berättar även hur hon tänker kring matchningstyper och landningssidor. [35:29] Vi pratar om hur ofta man behöver kolla in sitt konto efter den första månaden, vad man bör titta på samt smarta tips för att prioritera. Maria berättar även om vanliga misstag och vad ett ostrukturerat konto kan leda till. [46:34] Maria berättar om vilka verktyg hon använder och framförallt Google Ads Editor som gör det möjligt att arbeta offline. Vi pratar sedan om DSA och RLSA samt hur man använder de i sin strategi på rätt sätt.
Hablamos con Catalina Salazar, Chief Operating Officer en Iprospect, sobre el performance marketing y el panorama digital que enfrentan las marcas en pleno 2019.
Casper er Performance Marketing Director i iProspect, DJ i Jesus Loves Electro og en kar som har jobbet både i event-, kles- og reklamebransje. Han blir mest engasjert når han kan jobbe med begge hjernehalvdeler samtidig, og gir oss i denne episoden sine 5 beste tips for å lykkes med kommunikasjon på digitale flater. 5 tips for å lykkes med kommunikasjon på digitale flater: 1. Ha et mål med det du gjør 2. Definer «kundereisen» frem til det målet du har 3. Sørg for at du blir funnet 4. Ikke gjør alt på en gang 5. Kommuniser på en relevant måte
Do you know how Alexa and Siri decides which website to pull when they are asked a question? Some tips to optimize your site for it from research agency iProspect. See acast.com/privacy for privacy and opt-out information.
iProspect is a global, award-winning marketing agency that drives digital performance for many of the world's largest brands. A trusted partner with an in-depth understanding of consumer behaviour, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives. I was joined by Tom Amies-Cull COO so please do enjoy the show.
This is a recording of Ged Leonhard's complete keynote at the iProspect 2018 Client Summit in Colorado Springs, see http://iprospectclientsummit.com/2018/ Original upload is at https://youtu.be/moyzaou5RNY Thanks to iProspect for making this film available. Please also find the video on Gerd's Youtubechannel: https://www.youtube.com/watch?time_continue=921&v=iyUwC9syuGo Topics covered in this talk: In a world where technological progress is exceedingly exponential and combinatorial, how will we define what is human, and what is not? What will humans do, in the future, and what will be done by technology? What should and what should not be automated? From genetic engineering to artificial intelligence and robotics, from cognitive computing to the Internet of Things and Industry 4.0 – we are heading into a future where much of what used to be science fiction is becoming science fact. What consequences will this have on society, culture, economy, business, government, the environment … and ourselves? What do we need to do today to make sure the ultimate result will still be human flourishing? In this groundbreaking new talk based on his new book, “Technology vs. Humanity”, Gerd addresses the “future shocks” that lie in wait for humanity as it tumbles into a world of Big Data / Tech / AI dominance. At the intersection of technology and ethics, we’ll go beyond our daily concerns, and challenge the very core of being human – our shared values, believes and desire for happiness. We’ll explore the coming clash of machine and mankind in detail – one that will make all other ‘industrial revolutions’ seem like kindergarten. If you enjoy Gerd's Podcasts, videos and talks, please take a look at his recent book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon - the book is available in English, German, Spanish, Portuguese, Korean and French (and more to come soon)
Marketing School - Digital Marketing and Online Marketing Tips
In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Handle Clients that Always Want More for Less [00:43] In the early days, Neil would give his clients whatever they asked for. [00:47] However, the moment you give in to unnecessarily demanding clients, you find that your margins decrease and it becomes a vicious cycle of rewarding complaints. [01:05] What he learned from this, was that it is of the utmost importance to structure your deal properly from the get-go. [01:18] When a company asks for something above and beyond the terms of the contract, tell them it won’t be possible, but that you can renegotiate/draw up a new proposal. It is important to set boundaries! [01:58] Once you do too much for free, you will lose money, and you will always have unhappy clients. [02:20] You have to track how much time you spend on each client to determine profitability. [02:40] You can always draw up a Zero-Dollar Change Order, just to have a written trail of the changes in terms. [03:15] The third of fourth time the client tries to adjust the terms, point to the free Change Orders, and tell them you will have to charge them in the future. This way, you are protecting yourself. [03:49] iProspect charges based on an hourly rate. They will do whatever the client wants, because they are still getting paid for their time. [04:41] The hourly rate model is simple and straightforward, which prevent confusion and hard feelings. [05:27] Neil still does flat-rate pricing, but internally they track client hours and the ensuing costs. [05:42] Hubstaff is an invasive time-tracker, but works well for Eric and his company. [06:02] Toggl and Harvest are other great time-tracker options. [06:17] Ogilvy will charge by the hour, but will charge additionally for face-to-face work. [06:56] That’s all for today! [06:58] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable. Time-Stamped Show Notes: [00:27] Today's Topic: How to Handle Clients that Always Want More for Less [00:43] In the early days, Neil would give his clients whatever they asked for. [00:47] However, the moment you give in to unnecessarily demanding clients, you find that your margins decrease and it becomes a vicious cycle of rewarding complaints. [01:05] What he learned from this, was that it is of the utmost importance to structure your deal properly from the get-go. [01:18] When a company asks for something above and beyond the terms of the contract, tell them it won't be possible, but that you can renegotiate/draw up a new proposal. It is important to set boundaries! [01:58] Once you do too much for free, you will lose money, and you will always have unhappy clients. [02:20] You have to track how much time you spend on each client to determine profitability. [02:40] You can always draw up a Zero-Dollar Change Order, just to have a written trail of the changes in terms. [03:15] The third of fourth time the client tries to adjust the terms, point to the free Change Orders, and tell them you will have to charge them in the future. This way, you are protecting yourself. [03:49] iProspect charges based on an hourly rate. They will do whatever the client wants, because they are still getting paid for their time. [04:41] The hourly rate model is simple and straightforward, which prevent confusion and hard feelings. [05:27] Neil still does flat-rate pricing, but internally they track client hours and the ensuing costs. [05:42] Hubstaff is an invasive time-tracker, but works well for Eric and his company. [06:02] Toggl and Harvest are other great time-tracker options. [06:17] Ogilvy will charge by the hour, but will charge additionally for face-to-face work. [06:56] That's all for today! [06:58] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
'Grab 'm by the Audience'. Deze podcast gaat over het opbouwen van audiences in Google Adwords en Facebook. Een van de meest krachtige tools om in te zetten bij online advertising. Jonas Nouwen en Carolien Vader van The Big Story leggen op een toegankelijke manier uit wat audiences zijn en hoe je er mee aan de slag kan gaan. Alex Pepermans van iProspect vertelt uitgebreid over de mogelijkheden van custom doelgroepen in Adwords. Zijn collega Latoya van de Kerkhof legt uit hoe je met audiences in Facebook kan werken.
Brands skal være tilstede, lige præcis når de er ønsket og helst før. En travl hverdag hos mange af de danske forbrugere betyder, at de har svært ved at nå alt det de gerne vil i hverdagen. Hvordan kan voice search gøre forbrugerens hverdag lettere, og hvordan kan man virksomhed bruge det som del af sin strategi? Det taler Anne Rosendal fra Dentsu Aegis Network og Alex Høgh Nielsen fra iProspect om, i dette afsnit. Find mere info om Dentsu Aegis Network og Pulse18 på dentsuaegisnetwork.dk. Læs mere om Akkurator og deres produktioner på akkurator.dkPulse18 er produceret af Akkurator i samarbejde med Denstu Aegis Network. Lyddesign af Mikkel Brask.
Brands skal være tilstede, lige præcis når de er ønsket og helst før. En travl hverdag hos mange af de danske forbrugere betyder, at de har svært ved at nå alt det de gerne vil i hverdagen. Hvordan kan voice search gøre forbrugerens hverdag lettere, og hvordan kan man virksomhed bruge det som del af sin strategi? Det taler Anne Rosendal fra Dentsu Aegis Network og Alex Høgh Nielsen fra iProspect om, i dette afsnit. Find mere info om Dentsu Aegis Network og Pulse18 på dentsuaegisnetwork.dk. Læs mere om Akkurator og deres produktioner på akkurator.dkPulse18 er produceret af Akkurator i samarbejde med Denstu Aegis Network. Lyddesign af Mikkel Brask.
The ingestion of advanced data... and some wine.In this episode of the DAN Leadership Podcast, we chat with National GM of iProspect ANZ Business Performance, Oliver Rapson.Tune in as we learn about Oliver’s career journey and get an update on the happenings at his vineyard in Lancefield, Victoria. Get insights into what excites him the most about data-driven marketing in the near and distant future, and learn more about the working culture within iProspect.Don’t forget you can now find this episode, and our previous episodes, in the Podcasts app on your Apple device.
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing. David explains his definition of the term "Biddable" and then goes on to discuss: What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this How the biddable industry is keeping up with these changes through technology How automation has changed the way that we work Whether or not all of our future marketing efforts are going to be automated How he sees the future - not just in digital but also in other areas such as publishing Plus as usual, David provides his top tip/key takeaway. See acast.com/privacy for privacy and opt-out information.
Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week's episode, focusing their discussion on paid tactics. They briefly cover the various types of SEM, and then discuss effective ways organizations are ensuring their online marketing approaches produce results. They also discuss some of the current trends and challenges with SEM. This episode features and expert interview with Kevin Minnelli, CEO of Eruptr (a paid search marketing firm) in which he shares his experience managing SEM for hundreds of hospitals nationwide. Show Notes:: - How much waste is in the digital ad market: https://econsultancy.com/blog/69309-how-much-waste-is-in-the-digital-ad-market/ - Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns: http://www.adweek.com/digital/procter-gamble-cut-140-million-in-digital-ad-spending-because-of-brand-safety-concerns/ - iProspect's Paid Search Trends 2017 Search Report: : https://www.iprospect.com/en/us/insights/povs/paid-search-trends-2017-q2/ - Ad blockers are digging their own graves: https://venturebeat.com/2017/07/29/ad-blockers-are-digging-their-own-graves/ - The Campaign Against Facebook And Google's Ad "Duopoly" Is Going Nowhere:: https://www.buzzfeed.com/alexkantrowitz/the-campaign-against-facebook-and-googles-ad-duopoly-is?utm_term=.wlLpkOzMLy#.gf5YaKzqmy - Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data: https://www.mediapost.com/publications/article/305100/privacy-group-challenges-google-algorithm-tracking.html Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Eruptr Twitter: https://twitter.com/eruptr - Kevin Minnelli LinkedIn: https://www.linkedin.com/in/minnelli/ - Eruptr: http://www.eruptr.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/
Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company. Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources: https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997 http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises) https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy) https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads) https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing) https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient) https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions) https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?) https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory) https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump) Sounds: https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles) https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers) https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym) https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology) https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf) https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17 https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too! Time Stamped Show Notes: 00:27 – Today’s topic: How to Start a Marketing Agency 00:40 – Neil shares why he named his first agency ACS 00:44 – ACS stands for Advantage Consulting Services 00:47 – Neil and his co-founder thought of the name 01:07 – ACS was created 16 years ago 01:30 – Neil is starting a new marketing agency 02:03 – Neil wanted a website like iProspect’s, which is one of the biggest marketing agencies 02:14 – When starting a website, have your own unique angle 02:20 – Keep it simple 02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document 02:49 – From there, you can get clients and start having your own agency 03:05 – If you want to start a marketing agency, you have to be confident in marketing 03:11 – You have to do business development 03:28 – If you’re starting out, use Mixmax’s sequences 03:30 – Set up sequences and reach out to people like a cold outreach 03:57 – Going from 0 to 1M, it all starts with you 04:12 – Eric got a client from Quora by answering a question for SEO 04:21 – Think about where your people are hanging out 04:30 – Eric has a friend who currently makes money from Instagram 04:50 – Neil asks Eric the one thing he would do if he’s just starting 04:59 – "Give free advice every single day” 05:24 – People will eventually respond to you 05:33 – Eric even sent Neil a couple of emails before responding to Neil’s blog 05:45 – “You got to show value first and then, from there, you can scale up” 05:50 – Neil will also do the same thing as Eric if he’s just starting out 06:00 – Neil will send an email with the name and a catchy sentence about the person’s business 06:39 – Use tools like Mixmax, Outreach and ZenProspect to make sure you have a CSV of the company names for the outreach 06:47 – Marketing is a numbers game 07:02 – Eric used to take videos to get clients 07:22 – Start to build up your portfolio and do some work for free to get referrals 07:33 – It’s going to be tough at first 07:39 – Neil has a reader who used his marketing funnels to get dates on Tinder 07:50 – Funnels is compared to the act of swiping 07:58 – The more people you email, the more opens you’re going to get 08:20 – In Tinder, there’s a feature called “super like” 08:49 – A “super like” is when a person made you a favorite 09:00 – If you have a good headline, people will click through 09:20 – Make sure you have a good image, just like in Tinder 10:00 – “Do good work and then things will start to happen” 10:05 – That’s it for today’s episode! 3 Key Points: Confidence is important, but being an excellent marketer is fundamental—people will know if you are an expert or are just trying to be one. There’s no elevator to success. Reach out to people as often as possible and offer free work if needed. Create a plan and research how you will develop your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you're just starting out. It'll get you those clients and perhaps a date on Tinder, too! Time Stamped Show Notes: 00:27 – Today's topic: How to Start a Marketing Agency 00:40 – Neil shares why he named his first agency ACS 00:44 – ACS stands for Advantage Consulting Services 00:47 – Neil and his co-founder thought of the name 01:07 – ACS was created 16 years ago 01:30 – Neil is starting a new marketing agency 02:03 – Neil wanted a website like iProspect's, which is one of the biggest marketing agencies 02:14 – When starting a website, have your own unique angle 02:20 – Keep it simple 02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document 02:49 – From there, you can get clients and start having your own agency 03:05 – If you want to start a marketing agency, you have to be confident in marketing 03:11 – You have to do business development 03:28 – If you're starting out, use Mixmax's sequences 03:30 – Set up sequences and reach out to people like a cold outreach 03:57 – Going from 0 to 1M, it all starts with you 04:12 – Eric got a client from Quora by answering a question for SEO 04:21 – Think about where your people are hanging out 04:30 – Eric has a friend who currently makes money from Instagram 04:50 – Neil asks Eric the one thing he would do if he's just starting 04:59 – "Give free advice every single day” 05:24 – People will eventually respond to you 05:33 – Eric even sent Neil a couple of emails before responding to Neil's blog 05:45 – “You got to show value first and then, from there, you can scale up” 05:50 – Neil will also do the same thing as Eric if he's just starting out 06:00 – Neil will send an email with the name and a catchy sentence about the person's business 06:39 – Use tools like Mixmax, Outreach and ZenProspect to make sure you have a CSV of the company names for the outreach 06:47 – Marketing is a numbers game 07:02 – Eric used to take videos to get clients 07:22 – Start to build up your portfolio and do some work for free to get referrals 07:33 – It's going to be tough at first 07:39 – Neil has a reader who used his marketing funnels to get dates on Tinder 07:50 – Funnels is compared to the act of swiping 07:58 – The more people you email, the more opens you're going to get 08:20 – In Tinder, there's a feature called “super like” 08:49 – A “super like” is when a person made you a favorite 09:00 – If you have a good headline, people will click through 09:20 – Make sure you have a good image, just like in Tinder 10:00 – “Do good work and then things will start to happen” 10:05 – That's it for today's episode! 3 Key Points: Confidence is important, but being an excellent marketer is fundamental—people will know if you are an expert or are just trying to be one. There's no elevator to success. Reach out to people as often as possible and offer free work if needed. Create a plan and research how you will develop your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that. Guest - Guillaume Bouchard, CEO iProspect Canada Guillaume drives the vision of iProspect Canada, a leading digital performance agency. He ensures the evolution of iProspect’s enterprise culture and relations with partners and major clients. Host: Alex Langshur
This is a conversation with Ray White. Ray has made a career of growing businesses from little revenue to hundreds of millions, from Superpages.com to his time as COO of Range Online Media, then Chief Performance Officer at Dentsu companies iProspect and Reinvention. He is now the CMO of ICUC and the author of the Amazon #1 best selling book Connecting Happiness and Success.
Like sikkert som det blir vår, blir det streik. Lederen for NJ ønsker seg et lønnsoppgjør som skal gi mer gnist og innsats, og mer tro på fremtiden. Marius leser rapporter i et rasende tempo. To nye fra WAN-IFRA, og en fra det britiske medietilsynet har det blitt på en kort uke. Hans-Petter har tatt en prat med Agnete Tøien Pedersen fra iProspect for å høre om Google og SEO har blitt mindre viktig i en digital hverdag som blir stadig mer sosial? Og vi spør - kan programmatisk annonsering være starten på et mer samarbeidende mediebransje? Dette, og mye mer: - Lønnsoppgjøret i gang for landets journalister. - Har Google og SEO blitt mindre viktig? - Schibsted går all in på programmatisk - Frustrerende Facebook Instant Articles - Blir Facebook den nye blogg-plattformen? - Er Aftenposten først ute med Facebook Live API-integrasjon Takk for at du lytter til MediaPuls. Du finner Hans-Petter og Marius på http://HansPetter.info og http://Helt.Digital. Vi hadde satt veldig stor pris på om du vil abonnere og... See acast.com/privacy for privacy and opt-out information.
Egmont frykter ikke Instant Articles, Social Media Days har blitt voksen, algoritmer skal styre Twitter-veggen og nå er det bare to søndagsaviser igjen. Episode 29 er en monster-episode. Slik må det bli, når man feks møter så mange hyggelige og dyktige mennesker på Social Media Days. Eller når anledningen byr seg til å snakke med digitalredaktøren i Egmont for å lære mer om hva Facebook tenker rundt mediebransjen og Instant Articles, som rulles ut til "alle som vil" før sommeren. Marius og Hans-Petter har møtt Monica Lid hos Egmont, Nils Petter Nordskar, som står bla bak Social Media Days, Espen Grimmert i iProspect, Bente Sollid Storehaug fra ESV Digital Nordic, Kjell Arild Nielsen fra Altibox, Christian Kamhaug fra Lindorff og Stian Reinhartsen som driver Reinhartsen Consulting sammen med sin bror, og som leverte et foredrag på Social Media Days som man sent vil glemme. På programmet i episode 29 står: - Facebook Instant Articles - #RipTwitter, eller vil Moments, 10,000 tegn og nye algoritmer gjøre... See acast.com/privacy for privacy and opt-out information.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Welcome to episode #109 of Six Pixels Of Separation - The Twist Image Podcast. It is early Sunday morning, so there's lots of morning voice and whispered thoughts about how ethics and search engine optimization can work together. We've also got the exclusive permission to play the new single from David Usher (called, 'Kill The Lights') and, as usual, there's other Marketing ramblings and more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #109 - Host: Mitch Joel. Running time: 36:49. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Here Comes Everybody – Clay Shirkey – must-read book. Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. Search Engine Strategies Toronto - June 16th - June 18th, 2008. Andrew Goodman - Page Zero, Traffick and author of Winning Results With Google Adwords. Fredrick Marckini (Founder of iProspect and Chief Global Search Officer, Isobar). Bryan Eisenberg (Co-Founder of Future Now Inc., Blogger at GrokDotCom and co-author of Call To Action and Waiting For Your Cat To Bark?). Panel discussion - Universal And Blended Search. Moderating a session titled, Social Media Success. Rahaf Harfoush's Blog called, The Froush and the post: SES & Social Media Strategy - What Happened To Ethics?! (A Rant). Audio Comment – Steve In Frankfurt. Christopher S. Penn – Marketing Over Coffee streaming PAB 2008 live – Pecha Kucha is on right now. Audio Comment – Robin Browne. “If you're going to be naked, you better be buff” – Don Tapscott – Wikinomics. From Crop To Cup. Email question: Don O'Connor – Import Trader. Six Points of Separation - Six Ways To Approach The Blogger Netherworld: 1. Make friends. 2. Note system. 3. Leave room for conversation. 4. Being critical. 5. Be an ambassador. 6. Take it offline. Music: David Usher – ‘Kill The Lights' – exclusive. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #109 - Host: Mitch Joel. Tags: advertising andrew goodman anthony robbins blended search blog blogging bryan eisenberg business christopher s penn cloudid dan ariely david usher digital marketing don tapscott douglas rushkoff facebook facebook group financial aid podcast foreword thinking fredrick marckini from crop to cup future now inc google grokdotcom harpercollins canada import trader iprospect isobar itunes loretta laroch marketing marketing over coffee mike lipkin motivational books online social network pab 2008 page zero pecha kucha phil town podcast podcasters across borders podcasting podsafe music network power within predictably irrational rahaf harfoush robin browne search engine strategies toronto ses six pixels of separation social media marketing the froush traffick twist image universal search web 20 wikinomics winning results with google adwords winnipeg
Welcome to episode #108 of Six Pixels Of Separation - The Twist Image Podcast. A crazy week of travel into another crazy week of travel makes for a random rant about everything from why musicians and the music industry have much more in common with us Marketers than you might suspect, to thoughts about what makes a Blog great and why Word of Mouth Marketing is a total oxymoron. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #108 - Host: Mitch Joel. Running time: 38:11. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #10 featuring Dan Ariely. Dan's new book is: Predictably Irrational: The Hidden Forces That Shape Our Decisions. Power Within - Wednesday, October 15th, 2008 - Winnipeg Convention Centre. Anthony Robbins. Loretta LaRoche. Mike Lipkin. Phil Town. Special ticket price - $149 - call the Power Within at 1-866-POWER04 - ask for Joseph (extension 229). Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. IAB Canada – Social Media Marketing full-day seminar. From Mass To Grass – Word of Mouth Marketing Conference – CMA – Canadian Marketing Association. NXNE. David Usher – cloudID. Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. Douglas Rushkoff. Search Engine Strategies Toronto - June 16th - June 18th, 2008. Andrew Goodman - Page Zero, Traffick and author of Winning Results With Google Adwords. Fredrick Marckini (Founder of iProspect and Chief Global Search Officer, Isobar). Bryan Eisenberg (Co-Founder of Future Now Inc., Blogger at GrokDotCom and co-author of Call To Action and Waiting For Your Cat To Bark?). Panel discussion - Universal And Blended Search. Moderating a session titled, Social Media Success. Podcasters Across Borders – Kingston, Ontario – June 20th – 22nd, 2008. Audio Comment - Anna Gunaratnam - The John Molson School of Business, Concordia University. Six Points of Separation - Six Ways To Change Your Thoughts About Marketing. 1. Content is media. 2. Be amazing. 3. Talk passion. 4. Be loyal to your consumers. 5. Act on what you hear. 6. Peers. Music from the Podsafe Music Network: New Leaf – ‘Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #108 - Host: Mitch Joel. Tags: advertising andrew goodman anna gunaratnam anthony robbins blended search blog blogging bryan eisenberg business canadian marketing association cloudid cma concordia university dan ariely david usher digital marketing douglas rushkoff facebook facebook group foreword thinking fredrick marckini from mass to grass future now inc google grokdotcom harpercollins canada iab canada interactive advertising bureau iprospect isobar itunes john molson school of business loretta laroch marketing mike lipkin motivational books new leaf nxne online social network page zero phil town podcast podcasters across borders podcasting podsafe music network power within predictably irrational search engine strategies toronto ses six pixels of separation social media marketing traffick twist image universal search web 20 winning results with google adwords winnipeg word of mouth marketing
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