The Marketing Meetup Podcast

In this episode, we're joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Stephen shares lessons from a career spent building, scaling, and exiting agencies. We cover:The biggest challenges facing agencies today — and whether it's the model or the momentHow to build an inbound engine that consistently brings in qualified leadsThe role of positioning in standing out in a crowded marketHiring your first employees and managing agency growth stagesPractical advice on pricing your services and balancing client relationshipsIf you're thinking about growing your agency or making it more resilient, this one's packed with wisdom.

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what's really holding better ideas back.They'll cover: What's holding better ideas back for your brand? Common mistakes made when evaluating ideasPractical tips to improve your creative decision-making

Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget's tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you're short on time and budget.- Making brand measurable – Simple frameworks for linking brand activity to business impact, even if attribution is messy.- Tracking depending on spend – Low-cost to premium ways to track your brand over time and show progress to stakeholders.00:00 – Intro: Why brand tracking matters01:44 – Dan's story: From VC to brand believer04:11 – What we'll cover in this session05:00 – What is brand marketing today?10:05 – What metrics actually matter?12:57 – TikTok study: Impressions ≠ awareness16:25 – Brand vs performance: Why it's not either/or20:00 – The phone test: Future vs current demand22:00 – Making the case to your CFO27:30 – What to do when budgets are cut30:55 – Brand as delayed-response marketing33:20 – Tools for tracking brand at different stages40:10 – RealReal case study: Brand = $15m uplift43:00 – Founders and brand trust47:20 – How to build brand with a small team

In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic attack during a presentation on... breaded chicken.Here's what we covered:Max once believed public speaking “wasn't for him.” After a panic attack at work, he quit his job.But he knew becoming a better speaker would unlock career opportunities, so he committed to learning.Fast forward: he's now helping others do the same via The Keynote Club, aiming to support 1 million people.Max shared a framework to help anyone find their ideal speaking topic:Right to Speak: Do you have lived experience? Are you in the top 3-5 people in your network on the topic?Belly Energy: Do you have passion or fire in your belly for it?Audience Fit: Can you empathise with your audience? Are they genuinely interested?Attendees built a full draft of a talk using Max's 6-box framework:Start – Grab attention (no polite intros!)Intro – Set expectations and show relevanceThree Chapters – A clear structure based on story or chronologyFull Circle – Come back to your start for emotional payoffCall to Action – What should the audience do next?Timings – Allocate time to each section (and always finish early!)Everyone has a story — Max encouraged participants to uncover theirs, even if they think they're "boring."Speaking = Helping — Focus your talk on helping the audience first, not selling.Starts & Ends Matter Most — That's where attention is won (or lost).Max even drafted a template email for attendees to send, asking to speak to a real audience. Because, as he says:“The talk you'll regret most is the one you never give.”If you want to dive deeper, Max's “High Stakes Speaking” course with The Keynote Club kicks off soon – with sessions designed to help you build talks, master nerves, and grow in confidence.Huge thanks to Max, and if you found the session valuable, do drop him a follow on LinkedIn (he's just 70 shy of 10k... let's fix that).Stay tuned for our next webinar with Tracksuit's Matthew Herbert on how to measure brand marketing.

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn't afraid to admit when he's just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.In this episode, we're joined by John Thornton, the creative mind behind Surreal's surreal tone of voice (and ex-Innocent word-wrangler). We chat about:Finding your brand's voice—even if it's a bit unhingedWhy humour, honesty, and even typos can win hearts (and views)How to stay weird and do your job as a marketerIt's honest. It's smart. It's surreal in the best possible way. Come for the laughs, stay for the strategy.

In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding.We dive deep into:Why Nishma left Google and the motivation behind creating GlittersphereKey lessons from corporate giants and what small businesses can learn (and do better)Practical tips on building authentic and impactful personal brandsThe core elements of strong brands and storytelling that truly connectsThis conversation is packed with insight, warmth, and actionable advice—perfect for marketers, entrepreneurs, and anyone looking to make their brand stand out.

Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.

There's a lot of ‘accepted wisdom' and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward.Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They'll cover why you should NOT1. Start with strategy2. Leave it to the experts3. Put customers first4. Create brand guidelines5. Focus on consistencyCome join Sarah and Rachel to focus your efforts, eliminate the jargon and build your brand with confidence so it can reach its potential and grow revenue.

Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand's "vibe," this episode offers actionable insights to elevate your approach and build lasting brand credibility.

In this episode of The Marketing Meetup Podcast, Joe is joined by AI expert Ash Stern to break down the world of AI agents—what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows.Key takeaways from the conversation:What AI Agents Actually Are – Understanding the difference between AI agents, traditional chatbots, and custom GPTs.When & Why to Use AI Agents – How they go beyond basic automations, making independent decisions and streamlining complex marketing tasks.Practical Use Cases – From repurposing content at scale to automating sales research, Ash shares real-life applications of AI agents in marketing.Challenges & Misconceptions – The learning curve involved, common pitfalls, and why AI agents aren't just a plug-and-play solution.Ash also shares her own journey from a non-technical background to mastering AI automation and highlights some of the most innovative AI-driven marketing strategies she's seen.If you've been curious about AI agents but unsure where to start, this episode is packed with actionable insights and honest advice on navigating the AI hype.

In this episode, we're joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it's not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.In this part, we take the community's personal branding questions. Tune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, creativity, and a long-term mindset.

In this episode, we're joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it's not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.From overcoming confidence barriers to finding your unique approach, Ash and Claudia provide a practical, step-by-step guide to making personal branding work for you. Whether you're a founder, freelancer, or employee, this conversation will help you position yourself in a way that creates meaningful career and business opportunities.

How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty HulseIn this special live workshop, confidence coach and founder of Confidence Live,Kirsty Hulse, takes us through practical steps to overcome overthinking and start taking meaningful action.What you'll learn:How to recognise when your mind is jumping to worst-case thinkingThe difference between gut instinct and worry – and how to trust yourself morePractical tools to reframe self-doubt into problem-solvingThe role of play and joy in reducing overthinkingA powerful exercise to rewrite the lies we tell ourselvesThis session is interactive, insightful, and packed with real-life stories and techniques to help you build confidence and clarity in both work and life.

Burnout is Widespread in Marketing 70% of marketers report experiencing burnout in the past year. The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout. Rita's burnout was driven by a deep need for achievement and external validation. She tied self-worth to productivity—when she wasn't performing, she felt like a failure. Many marketers experience this cycle of overworking to ‘prove' their value. Hear how Rita got burnt out but how she now protects herself from it happening again

In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we're all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality. Emma reveals the three game-changing principles behind her Slow the F** Down* movement:

In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author. From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just starting out or rethinking your direction, this episode will inspire you to create a sustainable, successful, and deeply rewarding marketing journey.

In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking: What makes up a 'local marketing strategy' and why should we consider building one? How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national? And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?

B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B  Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best! Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!

Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing's Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales. The “best brand campaign is ownership” — creating experiences where customers interact with your product is the ultimate branding tool. Overcoming Tensions Between Departments: Collaboration is key: Marketing, sales, and business strategy must work cohesively to scale effectively. Avoid “looking good but going nowhere” by focusing on growth and scaling rather than aesthetics or superficial metrics. Demand Generation vs. Lead Generation: Demand generation is about creating interest and need through trust, insights, and engagement strategies. Lead generation is the result of demand generation — capturing signals of high intent from potential customers. Navigating Mindsets in Business: Understanding the reptilian, autopilot, and visionary brain modes can help individuals stay creative and productive rather than reactive. Awareness and emotional intelligence are crucial for overcoming workplace tensions and building better interdepartmental relationships. Practical Marketing Tactics: Use introduction events, scorecards, and assessments as effective ways to engage and nurture potential customers during the consideration phase. Experimentation is key: Test new ideas on a small scale to gather actionable data before scaling them. Importance of Long-Form Content: Long-form content like podcasts builds trust and transparency, offering unfiltered insights that resonate deeply with audiences. Shorter content should always lead back to the long-form version to maintain authenticity and context. Communicating Ideas Internally with CAPSTONE: Use Daniel Priestley's CAPSTONE framework to structure pitches: This approach ensures clarity, builds trust, and fosters collaboration, making it easier for stakeholders to buy into ideas. Boredom as a Success Indicator: Scaling success often feels monotonous — repetition and consistency in executing a proven strategy are essential for sustainable growth. Adapting Scarcity Tactics: Even small businesses can introduce scarcity by testing waitlists, exclusive offers, or time-sensitive promotions to create demand.

Introduction Overview: Joe Glover explains a simplified approach to crafting a marketing strategy. Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives: Marketing goals should connect directly to company objectives. SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound. Example: Replace “get our name out there” with “increase site visits by 50% in six months.” Identify the Core Problem: Mark Ritson's “diagnosis” starts with understanding what the customer truly needs. Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems. Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points. Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience. Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability. Example Segment: Joe's target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear. Craft a Positioning Statement: Define your brand's unique value concisely. Distinctiveness vs. Differentiation: Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts. Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy. Examples: Team Involvement: Collaborate with sales, leadership, and other departments for buy-in. Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy. Key Steps to a Bare Minimum Marketing Strategy 1. Set Clear, Aligned Goals 2. Solving a Problem 3. Targeting and Segmentation 4. Positioning 5. Tactics

Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers. You'll learn: What makes for a great influencer relationship What to measure and why How to find influencers And much more Thanks again to our wonderful partners: Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation. In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials using vertical video And gaining tips and trips to recording your own videos Plus, of course, taking your questions! Enjoy!

We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram. If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video. The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out

At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly

Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly Michael talks us through the business case for social media which for so many marketers is a real challenge! Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.

This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing. It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples. Super useful free, ungated tool from our friends at planable to help you write social media captions and hastags https://planable.io/ai-tools/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30. In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :) A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

As part of our series on helping marketers understand different departments, today's session was all about sales.

How are leaders thinking about AI? - Thomas Barta

Key Takeaways from the Presentation Automating Routine Tasks: Personalization at Scale: Enhanced Data Analysis: Building Custom AI Solutions: Content Creation and Strategy: Heather emphasized the importance of effective prompting, which includes three key components: Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghostwriter”). Context: Provide background information and specific details (e.g., “I am a UK-based AI trainer looking to create a LinkedIn post”). Clarity: Be clear and specific about the task or information needed (e.g., “Write a LinkedIn post about AI applications in marketing”)​​. Improving AI-generated Content: Handling AI Limitations: Data Privacy and Bias: These insights from Heather Murray's webinar provide practical guidance for marketers looking to leverage AI in their daily tasks, from automating routine activities to enhancing personalization and data analysis. Effective prompting and an understanding of AI's strengths and limitations are crucial for maximizing the benefits of these tools.

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers. Key Discussion Points The Craft of Marketing Craft is about acquiring the skill to demonstrate empathy and produce exceptional work. Importance of joy and satisfaction in creating high-quality marketing materials. Generosity in Marketing Marketing as a means of generosity, not just advertising or hype. Emphasis on empathy to understand and meet customer needs. Marketing Evolution Convenience as a significant trend and its implications. The impact of media and technology on marketing strategies. AI in Marketing AI's ability to enhance marketing tasks and its current limitations. The need for marketers to focus on strategic, creative, and empathetic aspects. Environmental Responsibility Marketers' role in promoting sustainable practices. The importance of aligning marketing efforts with environmental goals. Purple Cow Concept The essence of creating remarkable, shareable marketing ideas. Examples and updated perspectives on what makes a Purple Cow today. Failures and Successes Insights from Seth's career on handling failures and making strategic pivots. The significance of learning from mistakes and adapting accordingly. Marketing Ethics Discussion on the ethical implications of marketing. Avoiding manipulative practices and focusing on genuine value creation. Notable Quotes "Craft is deciding to acquire the skill to demonstrate empathy to produce something that's better than you could have gotten away with." "Marketing is anything that touches the market. That's the way you answer the phone; it's your pricing; it's the stuff you dump in the river; it's the way your employees feel." "If you're not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that's malpractice." "Marketing is generous and positive and important when it opens the door for people to do this generative work that they've wanted to do all along to help them get to where they want to go." Additional Resources Seth Godin's Blog The Carbon Almanac Recommended Books: Purple Cow, This is Marketing, Linchpin Outro Thank you to Seth Godin for sharing his invaluable insights. Encouragement for listeners to apply the discussed principles in their own marketing practices. Subscribe to the podcast for more insightful discussions with leading marketing experts. Visit The Marketing Meetup for upcoming events and interviews. Instagram: @TheMarketingMeetup LinkedIn: The Marketing Meetup Subscribe: themarketingmeetup.com/newsletter Available on Apple Podcasts, Spotify, and all major podcast platforms.

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI for ads and content suggestions. Generative AI Focus: The discussion mainly focused on generative AI, which includes technologies like ChatGPT and image generators. These tools use large data models to produce content relevant to specific prompts. Ethical Concerns: There are significant concerns about biased data, copyright issues, and social manipulation with AI tools. The outputs of AI are as good as the data they are trained on, which can perpetuate biases. AI Tools in Practice: Various AI tools were highlighted that help with social media management and content creation, such as OpusClip for video editing and AltText.ai for generating alt text for images, enhancing accessibility. Future Trends: AI is expected to keep evolving, with future trends pointing towards more advanced AI integration in customer service, content repurposing, and data analysis to streamline and enhance social media engagements. Best Practices: It's advised to be transparent about using AI, develop an AI policy for your organization, and keep up with AI advancements to ensure ethical use and compliance with regulations. This talk offers a comprehensive view of how AI is reshaping the landscape of social media, highlighting both its potential benefits and the ethical considerations that need to be addressed. Resources BBC AI guidelines Axios AI+ newsletter Ben's Bites newsletter Tools Magai.co (all chatbots in one place) Goblin Tools (helpful tools for neurodivergent folks) AltText.ai (quickly generate alt text for images) MaxAI.me (AI extension for Chrome and Edge) Taplio (content tool for LinkedIn power users) Wiseone.io (AI research assistant) OpusClip (video editing assistant) Originality.ai (AI and plagiarism checker) AI tool repositories There's an AI for That Futurepedia Product Hunt

How will AI impact marketers? We discuss with Ross from Foundation :)

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this. https://themarketingmeetup.com/newsletter/

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaways: - Discover techniques for confronting and overcoming fears that inhibit personal and professional growth. - Learn how to cultivate a mindset of courage and resilience in the face of challenges. - Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM And for more of our in-person or online events visit themarketingmeetup.com

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person  Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony's Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business. 0:00 - intro and doing odd things 4:00 - how do you find fun in entrepreneurship? 6:40 - how do you get over the fear and roll with the punches 12:55 - how do you fight to not create vanilla content 19:55 - Strategy vs just doing things 23:00 - test and invest

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

Today, we're going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

What are the recent changes to email marketing, and how should you react? - Eman Ismail

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals