How do you become a CEO? How do you run a £10-£100m+ company? How do you start your own company? Learn from people who've done it, here on How I Became...
Ashley Samuels-McKenzie and Charles Parkinson
Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. Jack originates from Glasgow and is a Fellow, a board member, an examiner, an advisor, a judge, a writer and a speaker and has received the epic honour of being selected as the D&AD President for 2023/24. Part 2 of Jack's story dives into the pressures of perfectionism, overcoming life-threatening surgery, and invaluable career advice for young creatives. We discuss: -Becoming a creative director and nearly getting fired -The differences women faces in the workplace -Dealing with perfectionism and anxiety -Getting a kidney transplant from your brother -Resigning from your job and starting your own agency -Buying a holiday park… -The importance of teaching creative subjects at school Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. In this episode, we explore the journey of growing up in Glasgow, discovering a passion for graphic design, and the crucial role determination plays in achieving success. We Discuss: - Growing up in the high-rise flats of Glasgow - Experiencing your parents' separation at 15 - Cultivating a passion for art and graphic design - Landing what seems to be your dream job - Meeting a person who will transform your life - Applying to and getting into art school - Winning a coveted D&AD Pencil Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Rob Pierre is a renowned investor, advisor, and one of the UK's most successful media leaders. In 2005, he co-founded the digital marketing company Jellyfish. As CEO, he expanded the business to over 2,000 employees across 28 global offices, serving high-profile clients such as Google and Netflix. In June 2023, Jellyfish was acquired by The Brandtech Group. Today, Rob is dedicated to sharing his wealth of experience and passion for innovation to inspire the next generation of business leaders. This week, we delve into Rob's personal journey, discussing the loss of his brother at a young age, the significance of entrepreneurial spirit, and the importance of using one's privilege to help others. We Discuss: - Experiencing the vibrant culture of growing up in Trinidad - Discovering the world of entrepreneurship from a young age - Overcoming the profound loss of a brother during childhood - Embarking on a journey with an IBM Computer Studies degree - Achieving the milestone of becoming the highest-paid employee at Sunglass Hut - Meeting a life-changing mentor - Launching and growing Jellyfish into a successful business - Sharing insights for building a multi-million dollar enterprise - Emphasising the crucial role of challenging the status quo - Navigating the process of selling your company - Offering valuable advice for aspiring investors Watch on YouTube Chapters: (00:00:00) Early Life in Trinidad (00:05:44) Vegan Chicken and Jam Delish (00:11:24) Childhood Memories in Trinidad (00:17:17) The Undercurrent Incident (00:22:52) A Tragic Accident at Sea (00:28:40) Accepting Tragedy and Moving Forward (00:34:46) The IBM Opportunity and Academic Failure (00:40:34) Struggling with Reading and Joining Sunglass Hut (00:46:01) Optimising Store Operations (00:51:05) The Genius Banana Milkshake Sales Technique (00:56:40) A Chance Encounter at the Bar Leads to Love and Marriage (01:02:42) Traits and Values in Hiring Employees (01:08:10) Managing the Pyramid Hierarchy Mindset (01:13:34) The Importance of Sustainable Processes and the Right Rewards (01:18:50) Partnering with Google and Digital Marketing Strategies (01:24:10) Building a Global Presence (01:29:46) Moving into London Bridge and The Shard (01:35:05) Distributed Accountability and Support Network (01:40:21) Creating Value Exchange and Ownership (01:45:20) Creating Efficiency with Salesforce and Financial Force (01:50:53) Inclusion and Equity (01:56:20) The Challenges of Selling a Company (02:02:02) Moving on from Jellyfish (02:07:42) Investing in Social Mobility (02:13:12) The Role of Financial Advisors and Accountants in Investment Schemes (02:18:53) The Journey of Jellyfish and Distributing Accountability (02:24:30) Gems to Growth and Scale Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live at Spotify Beach in Cannes Olympic swimmer and Syrian refugee Yusra Mardini fled the Syrian Civil War with her sister Sara, making the perilous journey to Europe at only seventeen, including a treacherous crossing of the Aegean Sea in 2015. After finding refuge in Germany, Yusra was selected to compete as part of the inaugural Refugee Olympic Team at the 2016 Olympics in Rio de Janeiro and again in Tokyo four years later. On World Refugee Day 2023, Yusra announced the launch of her nonprofit, The Yusra Mardini Foundation, which aims to improve access to sports and education for refugee communities. Yusra has become a powerful advocate for forcibly displaced people worldwide. Episode 61 explores the challenges of living in a war-torn country, the importance of not judging refugees, and how to use your voice to make a positive impact. We discuss: - Being born in Syria - Beginning to swim at age 3 - Dreaming of becoming the next Michael Phelps at age 9 - Facing the onset of war at age 13 - Enduring the traumas of the Syrian conflict - Undertaking a 25-day journey from Syria to Germany - Crossing the Aegean Sea on a dinghy - Keeping the Olympic dream alive - Helping establish the Refugee Olympic Team - Aims to change the perception of refugees Chapters: (00:00:00) Fleeing Syria at 13 years old (00:02:18) From Syria to Olympic Swimming (00:04:48) Starting Swimming at a Young Age (00:07:27) The Daily Routine in Damascus (00:09:55) Witnessing the Start of War in Syria (00:12:23) Mourning the Loss in Syria (00:14:51) The Youth Olympic Games and Political Reasons for Quitting Swimming (00:17:10) Pursuing a Different Path in Life (00:19:22) Life in a War Zone (00:21:30) Packing for the Journey (00:26:24) The Expensive Boat Journey (00:28:44) Guardian Angels on the Boat (00:31:10) Heartbreaking Journey across the Ocean (00:33:25) A Life-Threatening Situation at Sea (00:35:40) The Rescue at Sea (00:37:58) Journey to Germany (00:40:26) Impressive Syrian Swimmers (00:42:39) Representing a Refugee Olympic Team (00:45:14) The Impact of the Olympic Stadium (00:47:37) Competing at the Olympics (00:49:54) The Struggles and Dreams of Refugees (00:52:19) Refugees and Stereotypes in the UK (00:54:49) The Importance of Welcoming Immigrants in Society (00:57:10) Supporting the Refugee Olympic Team (00:59:32) A Heartwarming Moment (01:01:59) A Heartfelt Story of Gratitude Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live at Spotify Beach in Cannes Dustee Tucker Jenkins is a seasoned leader with nearly two decades of expertise in communications, media relations, executive positioning, government affairs, community relations, and reputation management. Currently, she serves as the Chief Public Affairs Officer for Spotify, where she oversees Government Affairs, Public Policy, Global Experiential & Content Productions, and manages enterprise-wide communications across 183 markets. In Episode 60 of "How I Became," Dustee shares her journey from a small town to thriving in big cities, offers advice for those starting their careers, and provides tips on balancing motherhood with a demanding career. We discuss: - Growing up in a small Texas town - Uncertain about your future path - Experiencing a new world by moving to New York - Landing your first job on Capitol Hill - Aspiring to work in journalism and breaking into the press room - Advancing to press secretary - Receiving a call from the White House - Transitioning to Crisis Communication - Managing a data breach at Target - Joining Spotify - Balancing motherhood with a demanding career Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live at Spotify Beach in Cannes Joy Taylor, a seasoned sports journalist and host, has been a prominent figure in the media industry for nearly a decade. She hosts the Fox Sports 1 show "Speak" alongside LeSean McCoy and Emmanuel Acho. In addition to her hosting duties, Joy runs the "Maybe I'm Crazy" podcast, where she delves into stories from the NFL, NBA, and the broader sports world. She also hosts "The Hang" on Facebook Live. In a special episode recorded at Spotify Beach in Cannes, we explore Joy's journey of growing up in an abusive home, her invaluable advice on achieving your goals, and the vital importance of resilience. We discuss: - Overcoming an abusive childhood - Battling depression and suicidal thoughts - Finding motivation to succeed - Escaping through sports - Aspiring to become an opinion show host - Tips for achieving your goals - Persevering despite rejection Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Tolani Shoneye, popularly known as Tolly T, is best known as one half of The Receipts Podcast, a leading UK podcast she co-hosts with Audrey Indome. Beyond the podcast, Tolani has made her mark as a writer, host, and influencer, contributing to publications such as Elle, The Independent, OK, and The I. She is a respected voice on topics like dating, love, race, culture, and self-empowerment. This week, we explore her experiences with racism in the UK, her journey in hosting one of the UK's biggest podcasts, and her advice for women aspiring to start their own ventures. We discuss: -Moving from the UK to Nigeria - Reconnecting with your mum for the first time - Growing up in Dagenham and facing racism - Surviving an abusive relationship - Navigating an estranged relationship with your father - Working at Buzzfeed - The birth of The Receipts Podcast - Co-hosting the UK's biggest podcast - Do women cheat? - Love is the closest thing to magic - The challenges of being a visible woman on the internet Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Simon Cook is the CEO of the LIONS Division, overseeing LIONS, WARC, Contagious, and Acuity Pricing to promote impactful creative marketing. Over the past decade, Simon has driven the creation of two-thirds of the Lions awards. He has also expanded LIONS' offerings to include year-round intelligence and advisory services, in addition to its renowned Cannes Lions International Festival of Creativity. A fervent advocate for creative marketing excellence that enhances business performance, Simon also founded the Global Chief Marketing Officers Growth Council. With over 15 years in the branded communications industry, Simon's career includes significant agency-side experience before joining LIONS. In this week's episode, we explore crucial topics such as discussing racism, navigating life with divorced parents, and the importance of inclusivity. We discuss: - The power of creativity - Journey from Devon to Brixton - Coping with parental divorce - Discussing the impact of racism - Rising from the mailroom to CEO of Cannes Lions - Tips for climbing the career ladder - Conquering imposter syndrome - Receiving an important letter - Prioritising mental health - Insights into Cannes Lions 2024 Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Anna Priest, the Senior Vice President and Head of Paramount+ for the UK and Ireland, played a pivotal role in the successful launch and rapid growth of the streaming service. Her efforts were instrumental in building the brand and expanding its subscriber base through strategic partnerships with major players like Sky, Three, and Virgin. Before her tenure at Paramount+, Anna held senior marketing positions at A+E Networks, Britbox and Comic Relief. She cut her teeth and learned her craft at the BBC. She is a commercially savvy, results-driven business leader with a knack for launching and scaling products and brands. Her expertise lies in driving significant growth in complex organisations, while also inspiring, motivating, and unifying teams to deliver their best work and advance their careers. In this week's episode, we delve into Anna's experiences and the pivotal moments that shaped her: dealing with divorced parents, coping with the loss of a close friend, and making impactful changes in her career. We discuss: - Navigating life with divorced parents - Moving from London to Blackpool - Landing her first job opportunity at the BBC - Meeting a special person at Radio 1 - Contributing to CBeebies, CBBC, BBC Three, and Comic Relief - Managing burnout - Advocating for equality in the workplace - Understanding the significance of ‘treading water' in your career - Grieving the loss of a close friend - Rising to SVP, Head of Paramount+ UK & Ireland Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh Chapters: (00:00:00) Intro(00:04:10) Yellowstone recommendation and childhood experiences(00:08:41) Life in the North(00:12:58) Life Changes and Moving Forward(00:17:31) Navigating Relationships and Life Lessons(00:22:12) From Children's TV Presenter to Media Planning(00:26:18) From Media Planning to Marketing(00:30:25) Falling in love and career progression(00:34:34) Balancing Work and Life(00:52:04) Remembering a Dear Friend(01:01:04) Music and Laughter during Difficult Times(01:05:48) Finding Healing and Moving Forward(01:10:24) Finding Solace in Grief and Friendship(01:14:42) Crossroads in Career(01:18:44) Working at Paramount(01:23:04) Transitioning to a General Manager Role(01:27:09) Being Comfortable with Discomfort(01:31:13) Running a Great Company and Weekly Business Review(01:35:35) Taking Risks and Driving Momentum(01:39:47) Prioritising Profitability and Balance in Parenting(01:44:18) The Importance of Being Available for Your Children(01:48:31) Exciting Shows and Spin-offs Coming Up(01:52:50) The Web of Life
Leigh Thomas, formerly the Vice President of Global Partnerships for Meta in EMEA, has led a senior team providing strategic C-suite support and advice to some of the world's most sophisticated businesses across industries such as CPG, Autos, Retail, Tech/Telco, and eCommerce. She brings over 20 years of experience from her tenure in creative agencies, including her roles as Managing Director at Saatchi & Saatchi, London, and CEO at DARE, awarded Digital Agency of the Decade. Beyond her professional achievements, Leigh is deeply committed to gender equality and serves as an enthusiastic executive for WACL (Women in Communications and Marketing London). She also contributes her expertise as an advisor on the board of Pennies, driving forward the digital micro-donation movement in the UK. Recognised as a Campaign A-lister and a BIMA top 100 achiever, Leigh's contributions to the industry are extensive. Episode 55 of our podcast delves into real-life experiences of apartheid in South Africa, provides guidance for those looking to pivot their career goals, and discusses strategies for creating positive global change. We discuss: Experiencing apartheid in South Africa during childhood Facing a transformative life event at the age of five Embarking on a ballet career and achieving professional status Transitioning from ballet to the world of advertising Insights on meeting a significant other and maintaining a healthy marriage Climbing the career ladder to become CEO of Dare Managing parental challenges during a child's difficult times Achieving leadership at Meta, one of the world's most renowned companies Strategies for fostering global equality Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live At SXSW 2024 At The British Music Embassy. We sat down with Co-Producer Adam Strawford and Skepta at SXSW to discuss his debut film Tribal Mark. Flipping the script on James Bond, Tribal Mark is the first glimpse of a complex Black Secret Service story that Skepta, together with co-director Dwight Okechukwu, have been working on since 2021. We discuss: - Embracing Nigerian heritage in the UK - Bringing Tribal Mark from vision to reality - Tips for aspiring creatives - Crafting a superhero for Black actors - Advocating for diversity on set - Transforming challenges into creative fuel Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
COMING SOON... Recorded Live At SXSW 2024 At The British Music Embassy. Join us for an exclusive conversation with Co-Producer Adam Strawford and Skepta at SXSW as they delve into their debut film, Tribal Mark. Tribal Mark offers a fresh take on the spy genre, presenting a captivating narrative set within the Black Secret Service. Skepta, alongside co-director Dwight Okechukwu, has been crafting this visionary project since 2021. Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Presenter: Charles Parkinson Presenter: Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live At SXSW 2024 At The British Music Embassy. Frank Turner kickstarted his musical journey as the frontman of post-hardcore outfit Million Dead, later transitioning to a predominantly acoustic solo career after the band's disbandment in 2005. Throughout his solo career, Frank has launched nine studio albums, with his latest release, "FTHC," hitting the number 1 spot on the UK albums chart in 2022, just a week after its debut. In the second instalment of a four-part special recorded at SXSW, we explore themes of pursuing one's dreams despite contrary opinions, resisting conformity, and confronting the challenges of addiction. We discuss: -Being sent to boarding school at 8 years old -Securing a scholarship to Eton -Picking up the guitar at 11 and forming a band -Drawing inspiration from Joe Strummer and immersing in the Punk scene -Engaging in band performances and touring -Embarking on the first tour at the young age of 16 -Going to Cambridge University or never returning home again -Navigating a journey marked by struggles with addiction -Transitioning into the realm of Acoustic/Folk music -Not being confined to one specific box Chapters: (00:00:00) The Start of a Folk Album Journey (00:01:41) Reinventing and Sustaining Success (00:03:29) Childhood in Hampshire (00:05:14) Sent Away to Boarding School (00:06:47) Privatized Education and Elite Schools (00:08:20) Boarding School Experience and Punk Influence (00:10:02) Discovering the Punk Scene (00:11:30) The Class Stratification in the UK Music Industry (00:12:59) Following My Own Path (00:14:36) Discovering Iron Maiden (00:16:08) Discovered Punk Music (00:17:40) Hardcore Bands and Underground Shows (00:19:11) Punk and the Straight Edge Movement (00:20:38) Pursuing a Career in the Music Industry (00:22:09) Estranged relationship with father (00:23:53) Beginnings with Drugs (00:25:26) The North London Music Scene (00:26:55) Struggling with a Work-Life Balance (00:28:19) The Nihilistic Period (00:29:51) My Musical Journey (00:31:30) Transition to Folk Music (00:33:06) Following an Artistic Imperative (00:34:35) Encouraging Artistic Experimentation (00:36:10) Ambition and Success in the Music Industry (00:37:35) Frustrating Times and Handling Success (00:39:00) Doing Things My Way (00:40:27) A Poem: Finding Inspiration and Filling Empty Rooms Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
With over 25 years of experience spanning global network and medium-sized independent advertising, integrated, and digital agencies, Mat brings a wealth of expertise in creative, and digital strategy. Beginning his career as a Senior Account Manager at Ogilvy in the early 2000s, Mat has since climbed the ranks and successfully established and sold his own companies. Currently serving as CEO of the Amigo Partnership, an integrated creative agency, Mat leads a team dedicated to seamlessly integrating human and artificial intelligence to enhance the effectiveness and efficiency of every stage of the creative process. From commercial insight and creative ideation to emotional engagement and evaluation, their approach ensures deeper, smarter, stronger, and faster commercial impact for their clients. In this week's discussion, Mat shares valuable insights for business owners, delves into the entrepreneurial mindset and explores the transformative potential of AI in shaping the future of businesses. We discuss: - Growing up in a family of entrepreneurs and engineers - Commencing your marketing career in Australia - Returning to London and joining Ogilvy - Contemplating entrepreneurship and launching your own venture - Building a thriving business, expanding its reach, and eventually selling it - Experiencing a transformative epiphany while on vacation - Taking a period of gardening leave for reflection - Inception of the agency 'Amigo Partnership' - Achieving a turnover exceeding one million pounds - Exploring the impact and implications of AI Chapters: (00:00:00) Seeking Happiness and a New Beginning (00:03:51) Influences and Inspiration (00:07:43) A Fascination with Advertising and Marketing (00:11:38) Starting a New Agency (00:15:14) Setting Yourself Up for Success (00:19:10) Starting a Company: Dreams and Passions (00:22:59) Taking Calculated Risks and Managing Costs (00:26:27) Increasing Your Pipeline through Networking (00:30:35) Building a Boutique Network (00:34:34) The Calculation for Selling Your Company (00:38:30) The Moment of Realisation (00:42:30) Taking a Risk and Exiting the Business (00:46:25) Reflections on Leaving a Company and Starting a New Venture (00:50:19) Differentiation and Collaboration in Business (00:54:14) Highlights from Recent Projects (00:58:11) Breaking Through Revenue Growth Barriers (01:02:18) Filling Talent Gaps, Empowering Diversity in the Workplace (01:06:15) The Goldman Sachs 10ks SB course (01:10:26) Augmented Creativity and Intelligent Progress (01:14:29) Understanding your audience and AI integration in business (01:18:21) Adding Value through AI in the Service Industry (01:22:32) Advantages and Concerns of AI in Business (01:26:40) The Machine's Lack of Empathy and Potential Bias (01:30:51) The Potential Danger of AI-generated Content (01:34:43) Supporting Children to Live Their Best Life (01:38:34) The Superpower of Dyslexia (01:42:25) Providing a Drink Recommendation Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Paul Wright, as Head of Uber Advertising for Uber UK&I, spearheads a dedicated team focused on driving business success. His career journey began at Sky, transitioning from TV sales to the burgeoning commercial web arena. Along the way, he co-founded a sports-focused ad network and held pivotal digital roles at Bauer and AOL. Venturing into Apple's inaugural ad business, iAd, Paul assumed leadership across international markets. He's also played integral roles in various Adtech ventures, notably contributing to Sizmek's acquisition by Amazon in 2019. A fervent advocate for the potency of digital advertising in bridging brands with consumers, Paul champions diversity and inclusion in the workplace. In this week's episode, we delve into strategies for scaling businesses, addressing workplace bullying, and offering valuable advice for aspiring entrepreneurs. We discuss: - Childhood spent in a boarding school environment - Commencing career journey at Lloyds Bank - Securing a position at the then-unknown TV company, Sky - Witnessing the emergence of the internet era - Going bust on the first day of the 2002 World Cup - Establishing and expanding the first business venture - Extracting valuable lessons from roles at Apple and Amazon - Confronting workplace bullying challenges - Managing dyslexia while navigating career challenges - Embracing a new career path with Uber Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live On Stage At SXSW 2024 At The British Music Embassy During the early '90s, Simon Williams pioneered the renowned indie label Fierce Panda, which became synonymous with launching singles by iconic bands such as Coldplay, Supergrass, Death Cab For Cutie, Ash, Keane, The Maccabees, and numerous others. Serving as a cornerstone of London's independent music scene, Fierce Panda bridged the gap between the UK's vibrant musical underground and mainstream charts. In one of four special episodes filmed at SXSW, we delve into the Britpop era of the '90s, addressing topics ranging from coping with suicide and mental health struggles to emphasising the importance of vocalising one's experiences. We discuss: - Childhood in Clapton - Coping with the loss of your father at the tender age of 5 - Emergence of Britpop and Grunge movements - Transitioning from NME to establishing your own record label, Fierce Panda - Collaborating with renowned artists such as Coldplay, Keane, The Bluetones, and others - Releasing the single that transformed Coldplay's trajectory - Navigating mental health challenges during a difficult period in 2019 - Offering advice and support for individuals grappling with their mental health Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Alison Hutchinson CBE, CEO of Pennies, an award-winning fintech charity, also serves as Senior Independent Director at DFS plc, Yorkshire Building Society, and Foresight Group Holdings Ltd. Awarded a CBE in 2016 for her contributions to the economy and charities, Alison has a diverse background, including 15 years at IBM overseeing global operations, leading e-commerce solutions in the financial services sector, and serving as CEO of a digital subsidiary joint venture with Accenture and Barclays at Barclays Bank. Her tenure at The Kensington Mortgages Group PLC as Group CEO culminated in a successful sale to Investec in 2007 just before the financial market crisis. In this episode, we delve into the keys to business success, underscore the significance of diligent work ethic, and share invaluable career insights. We discuss: - Growing up in West Scotland - Early exposure to family businesses from the age of 8 - Commencing University studies at the young age of 16 - Navigating the loss of your father - Embarking on a career journey at IBM - An encounter with a special individual during a skiing trip - Ascending to the role of CEO at Barclays B2B - Balancing decisiveness with compassion in leadership - Guiding a company through the challenges of a financial crisis - Transitioning to the role of CEO at Pennies, marking a significant career change Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
With over three decades of immersion in the Music Industry, Phil boasts extensive experience, particularly on the International stage. His career spans collaborations with major and independent record labels, wherein he has played pivotal roles in the development, marketing, and promotion of artists and catalogues across diverse musical genres, both in the UK and globally. He's worked with the likes of Amy Winehouse, David Bowie, Queen, Barry White and many more Currently serving as a Music Industry Specialist and consultant for the UK government's Department for Business & Trade, Phil dedicates his expertise to the advancement of the industry at large. Phil is one of the key people behind making the British Music Embassy what it is today. A key event in the SXSW festival that promotes some of the best new music talent in the UK. It was here that Charles and Ashley hosted a live episode of How I Became with Skepta. Episode coming soon… Through Episode 48, Phil shares invaluable insights on goal pursuit, navigating job loss, and the fundamental value of treating everyone with respect. We discuss:- Growing up in Newcastle upon Tyne - Navigating the challenges of your parents' divorce during childhood - Forming a band during your teenage years, igniting your passion for music - Embarking on your career journey in the dynamic realm of the music industry - Pouring your heart and soul into chasing your dreams - Collaborating with iconic figures such as Barry White, David Bowie, Queen, Blur, Iggy Pop, and Amy Winehouse - Experiencing a pivotal moment of realisation: "I don't want to go to work today..." - Ascending to the role of Director at EMI International, a prominent business group and record label conglomerate - Facing the unexpected challenge of job loss - Transitioning to a role as a Music Specialist for the Department for International Trade - Championing positive changes and initiatives to uplift the music industry Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Natalie Campbell MBE, an acclaimed social entrepreneur and distinguished broadcaster, assumes the role of Co-CEO at Belu Water during the day—a beverage enterprise prioritising people and the environment. Belu's impactful contributions to WaterAid have surpassed £5.4 million, aiding WaterAid's mission to provide clean water, decent toilets, and improved hygiene worldwide. Recently appointed as the Chancellor of The University of Westminster, Natalie unveiled the groundbreaking 'Chancellor's Circle' initiative during her installation. This initiative seeks to forge connections between London businesses and the student community, fostering a symbiotic relationship. In a bold move, Natalie is now running for the Mayor of London in the 2024 election. Join us as we delve into Natalie's inspiring life narrative, explore her perspectives on London's current state, and discover why Natalie believes she should be your next Mayor of London… voting is on the 2nd March. We discuss: - Nurtured in a Jamaican family - Deciding to become a CEO at the tender age of 15 - Confronting discrimination challenges during university years - Activating the entrepreneurial spirit and entering "business mode" - Establishing a personal clothing franchise venture at the age of 21 - Overcoming the setback of franchise bankruptcy - Transcending as a board member, impacting and transforming lives - Assuming the role of Co-CEO at Belu Water merely three weeks before lockdown - Embracing the ambitious goal of becoming the Mayor of London - Compelling reasons why your vote should go to Natalie Campbell... Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Aline commenced her journey with Unilever Brazil in 1989, embarking as a marketing trainee. Her initial decade was dedicated to Brand Building within Local Marketing Operations, followed by an impressive 17-year stint in Brand Development on a global scale. Accumulating a wealth of 35 years at Unilever. Beyond her marketing endeavours, Aline assumed the role of Unilever's Chief Diversity & Inclusion Officer. In this capacity, she orchestrates strategies and initiatives aimed at fostering gender balance and inclusivity throughout the organisation. Notably, by early 2020, the representation of women in management at Unilever had achieved a significant milestone of 50%. Aline's overarching purpose revolves around empowering individuals of diverse backgrounds—regardless of race, ethnicity, sexuality, gender, or ability—to unlock their full potential both within the workplace and society at large. In February 2024, as Aline marked her remarkable 35-year journey at Unilever, she announced her decision to step down from her role, gracefully embarking on a new and exciting chapter in her life. It was a privilege to capture her story as she closed this significant chapter of her career. In Episode 46, delve into insights on navigating a male-dominated workplace, integrating principles of inclusion into your professional environment, and garnering tips for cultivating enduring and fulfilling relationships. We Discuss: -Nurturing childhood experiences in Brazil -Experiencing a transformative moment while watching Ridley Scott's ‘Alien' -Becoming the first SalesWoman at Unilever Brazil -Navigating a male-dominated professional environment -Evolving perspectives on diversity and inclusion in the workplace -Confronting the potential loss of your spouse -Exploring the secrets to fostering a lasting and meaningful relationship -Revolutionising the landscape of advertising for positive change -Embracing metaphysics as a guiding principle in life -Recognising the paramount importance of inclusive leadership Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Tess Alps, currently serving as a Non-Executive Director of Channel 4, boasts over 40 years of profound experience in the dynamic realm of advertising. Notably, she held the positions of Founding CEO and Chair at Thinkbox, the influential marketing body for commercial TV in the UK, representing a staggering 99% of TV advertising revenue. Establishing this company in 2006, Tess embarked on a mission to underscore TV's enduring effectiveness, articulate its dynamic future across all technologies, and fervently advocate for creativity. Before her pivotal role at Thinkbox, Tess Alps served as the Chairman of the PHD Group in the UK. During her impressive 13-year tenure with PHD, she assumed various roles, including a notable six-year stint leading Drum, the content division of the group, where she pioneered the revolutionary concept of brand content. In Episode 45, Tess shares invaluable insights, addressing challenges faced by women in the workplace, navigating the emotional terrain of miscarriages and grief, and emphasising the empowering mantra, "It's Never Too Late." We Discuss: - Embracing a distinctive upbringing that shaped your perspective - Nurturing aspirations of becoming an actress - Initiating your professional journey in the dynamic fields of advertising and sales - Navigating the challenges of being a woman in a predominantly male-dominated career - Coping with the profound loss of your mother - Confronting the emotional hurdles of dealing with miscarriages - Unveiling the pathway to becoming a chairperson in your career journey - Emphasising the significance of perpetual learning in personal and professional growth - Pioneering the establishment of Thinkbox - Discovering the empowering truth that it's never too late to pursue your dreams Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Sonnaz Nooranvary, a creative entrepreneur and skilled craftswoman based in the UK, gained prominence as the resident upholstery expert on The Repair Shop. Her journey into the world of upholstery began at the age of 17 through an apprenticeship, where she honed her keen eye for detail and precision craftsmanship. Fueled by her entrepreneurial spirit, Sonnaz took a bold step at the age of 25, establishing her own business that offers a comprehensive range of interior services to both individuals and organisations. In Episode 44, we delve into the transformative experience of turning one's passion into a fulfilling career, exploring the significance of recognising when to seek assistance, and providing valuable advice for those aspiring to embark on their entrepreneurial journey. We discuss: -Navigating the cultural blend of British-Iranian heritage -Crafting a Persian rug and discovering a profound passion -Experiencing a childhood enriched by a creative mother -Taking the unconventional path of leaving college at the age of 17 -Securing a prestigious apprenticeship with the luxury yacht manufacturer, Sunseeker International -Overcoming adversity after surviving a challenging motorbike accident -Confronting struggles with mental health and contending with an eating disorder -Bravely reaching out for the support needed to overcome personal challenges -Making the bold decision to leave a dream job in pursuit of starting a personal business venture -Being approached by BBC's The Repair Shop and embracing the unexpected opportunity -Embarking on a journey of self-improvement and personal growth Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Karen Blackett OBE currently serves as the UK President for WPP, the world's largest marketing services group. A highly esteemed business leader, Karen boasts an impressive track record marked by her ability to foster vibrant cultures, inspire teams, and consistently drive business growth and success. Previously holding the position of GroupM UK CEO, Karen successfully navigated the challenges posed by the critical period of the COVID pandemic. Beyond her executive roles, Karen is recognised as a seasoned keynote speaker, leveraging her wealth of experience to energise teams and advocate for diversity within the advertising and media industry, thereby cultivating dynamic company cultures. Vogue acknowledged Karen's influence by naming her one of the 25 Most Influential and Inspirational Women of 2018. Additionally, she secured the top position on the EMpower 100 Ethnic Minority Executive Leaders list. In 2018, then-Prime Minister Theresa May appointed Karen as the national Race Equality Business Champion. In this week's episode, we delve into Karen's wealth of experience, exploring valuable business and career advice, her journey as a single mother, and the significant impact of giving back to communities. We Discuss: - Strategies for advancing your career and expanding your business - Navigating the emotional challenges following the loss of your father - Discovering the delicate balance between work and personal life - Embracing the journey of becoming a single mother - Accepting a CEO role while adapting to the demands of new motherhood - Recognising the crucial role of empathy in effective leadership - Why every business should have fruit salad - Overcoming imposter syndrome to achieve personal and professional success - Simultaneously assuming the roles of GroupM UK CEO and WPP Country Manager, showcasing leadership prowess and versatility Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Born in Toronto, Canada, Scott McDonald, the CEO of the British Council, spent his formative years in Saudi Arabia where his parents played pivotal roles in the establishment of the King Faisal Specialist Hospital in Riyadh. With a background rooted in healthcare and education—his father a doctor and his mother a teacher and nurse—Scott's upbringing was marked by a commitment to service. Scott's professional journey includes a significant tenure at Oliver Wyman, where he served as the Managing Partner of the Financial Services practice. In this capacity, he oversaw the global operations of the practice, spanning various service lines, and provided strategic counsel to senior executives in the financial services sector on a global scale. Having joined Oliver Wyman in 1995, Scott's dedication and expertise led to his election as a partner in 2000 and subsequently as Managing Partner in 2007. His leadership role expanded in 2012 when he assumed the position of President, and in 2013, Marsh & McLennan Companies appointed him as the CEO of Oliver Wyman Group. This subsidiary encompasses renowned entities such as design consulting firm Lippincott and NERA Economic Consulting. Now at the helm of the British Council, Scott McDonald brings his wealth of experience to lead the UK's international organisation dedicated to cultural relations and educational opportunities. His role involves providing strategic direction to the British Council, guiding its mission to foster connections, understanding, and trust between people in the UK and overseas through initiatives in arts, education, and English language teaching. We Discuss: - Transitioning from Canada to Saudi Arabia - Confronting the realities of the professional world - Employment at a top-tier global management consulting firm - Progressing from entry-level to the role of CEO - Coping with the challenges of miscarriages - Strategies for advancing in your career - Managing the loss of a parent - Navigating the fallout from the collapse of Lehman Brothers - Transformative moments through letter writing - Attaining the position of CEO at one of the UK's prominent charities, The British Council Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Charithra Chandran, born in Perth, Scotland, is the daughter of Tamil Indian medical professionals. Her parents separated when she was two, leading her to India with her father, where she lived with her grandparents in Tamil Nadu. Returning to the UK at the age of four, she pursued her education in Liverpool, Suffolk and Oxford. Graduating with a Bachelor of Arts in Philosophy, Politics, and Economics from New College, Oxford in 2019, Charithra actively participated in various productions during her university years and became a member of the National Youth Theatre. Despite earning her degree, Charithra felt a strong passion for performing, prompting her to take a gap year to explore her dream before committing to a conventional full-time job. While working part-time for the New Policy Institute after her gap year, she realised her true calling was acting. She turned down a job offer from Boston Consulting Group, choosing to pursue a career in acting. In 2021, Charithra joined the main cast of the spy thriller series "Alex Rider" for its second season, playing the role of Sabina Pleasance, along with the role of Edwina in the second series of the Shondaland-produced Netflix period drama "Bridgerton," based on the novel "The Viscount Who Loved Me," in 2022. Season 4 of the series begins by exploring Charithra's journey, touching on topics such as making a drastic career change, navigating discrimination, and emphasising the importance of authenticity. We discuss: - Nurtured in Tamil culture during childhood - Navigating the challenges of divorced parents - Early exposure to boarding school life - Cultivating a passion for performing arts - Confronting experiences of discrimination - Embarking on a transformative gap year to pursue your passion - Epiphanies amid the challenges of the Covid era - Strategic pursuit of personal dreams - A pivotal role in Netflix's acclaimed series, Bridgerton - Wrestling with feelings of inadequacy and failure INSTRUCTIONS FOR A TEENAGE ARMAGEDDON Tickets: https://thegarricktheatre.co.uk/tickets/instructions-for-a-teenage-armageddon/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Mobo Johnson Camera Operator: Stanley Chiu & Stuart Aitken Editor: Catherine Singh
As the Director, Services and Skills at the Department for International Trade, Rupert Daniels assumes the crucial role of aiding UK organisations in their global expansion endeavours. His responsibilities encompass fostering export development and attracting foreign investments. Rupert's diverse portfolio spans across various sectors, including sports, film, television, music, gaming, fashion, education, and digital commerce. Collaborating with teams both within the government and the Department's international network, he actively promotes international trade, stimulates export growth, and secures investments into the UK. Prior to his current position, Rupert served as the Global Marketing Director at Cambridge University Press, bringing with him a wealth of experience from senior roles at Arsenal F.C. and FIFA. With over two decades of global experience in sales, marketing, media, digital, data, and branding, Rupert has a comprehensive understanding of the intricate dynamics of business. In Episode 40, Rupert engages in a thought-provoking discussion centered around the significance of personal development, the pursuit of one's aspirations in life, and provides valuable sports marketing advice. We discuss: - Nurturing your formative years in Cambridge - Embarking on the academic journey of sports science - Serving as the personal trainer for Princess Diana - Deciding to leave your job to pursue an MBA - Undertaking an internship at the age of 27 for the Rugby World Cup - Taking on the role of an account handler for UEFA Euro 2000 - Breaking your elbow and being terminated from your job on the same day - Coping with the profound loss of your father - Navigating the tumultuous terrain of heartbreak - Embarking on a transformative journey of personal development Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Karina Wilsher, Partner and Global CEO of Anomaly, spearheads key client initiatives, fortifies the agency's global presence and propels the company's ongoing evolution as an industry trailblazer. Karina, who ascended from Partner and CEO of Anomaly's London office to Partner and Global CEO in 2019, offers an exclusive look into her distinctive approach to leading six global offices. In this insightful discussion, she delves into the critical importance of 'feeling the business.' Karina unpacks this concept, explaining its profound impact and how it can be leveraged by leaders, both globally and locally, to elevate their teams' performance to unprecedented heights. Karina reveals the nuances of this approach and how it can transform leadership effectiveness in any environment. Previously, Karina held the position of Managing Director at Fallon London, orchestrating the agency's transformation from a startup to a Top Ten industry player. Her tenure marked remarkable achievements, including clinching Campaign's UK Agency of the Year accolades twice and establishing Fallon as the world's most creatively awarded agency. Her leadership saw the agency's revenue doubling, with consecutive UK Agency of the Year titles in 2006 and 2007. As Head of Client Services, Karina cultivated one of London's most robust Account Management departments and nurtured a diverse talent pool, positioning Fallon as a pioneering and market-leading company. This week, we delve into Karina's insights on valuable business advice, her experiences with motherhood, and navigating the challenges of dealing with grief. We discuss: -Growing up in an English-Malaysian household -Embarking on a childhood career in TV acting -Immersed in the influences of 80s pop culture and advertising -Embracing a role at the forefront of a burgeoning creative start-up, Fallon... -Navigating the steps to climb the career ladder -Coping with the profound grief of losing a parent -Reinventing life by relocating to a new country for a fresh start -Evolving into the role of a global CEO -Navigating the challenges of being a working woman in 2024 -Embracing the notion of "feeling the business" Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Gihan Hyde, the accomplished CEO & Founder of CommUnique, one of the UK's most renowned ESG Strategy and Communications Advisory Firms. Communique is B.Corp certified making it the first Black, Arab, female-founded organisation to be certified in the world. Gihan is the recipient of the UK's “CEO of the Year” award for the work she is doing with the sustainability specialists who are from underrepresented communities and from underdeveloped countries. Gihan is one of the most influential “40 over 40” communications professionals in the world according to Campaign Magazine and LinkedIn top ESG Voice. And is the “Black Female Leader” to watch out for in 2023 according to CIO Magazine. Prior to founding “Communique” Gihan led some of the largest ESG diversity and change communications departments including BP Workplace Sustainability, Barclays Internal audit, HSBC Asset Management, M&S HR, and the Riyadh Metro Project. Her work impacted more than 150,000 employees, and 200,000 customers and closed $300m worth of sales deals. In this week's episode, delve into the rich narratives of Gihan's life, gain valuable career insights applicable to all stages, and explore the significance of embracing risks. Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
David McQueen, a committed speaker (as seen on TED), executive coach, and advisor to multi-national organisations, he is deeply passionate about leadership. He has accumulated more than three decades of experience in the field. Having transitioned from an accounting background to the tech industry, he effectively applies his commercial expertise. Fifteen years ago, he founded his consultancy, Q Squared, with the goal of enhancing organisational communication, serving notable clients such as Mercedes Benz, JP Morgan, Uber and Virgin. David engages audiences with a distinctive style that leaves a lasting impression. Fearless in tackling challenging subjects, he skilfully addresses sensitive issues with professionalism. His emphasis on work culture, storytelling, and the effectiveness of presentation skills underscores his dedication to enhancing leadership experiences. We kick off the year 2024 with a compelling episode delving into profound leadership insights, life narratives replete with both highs and lows, and invaluable advice designed to enhance various facets of your life. We discuss: -Navigating 1980s London during your formative years -Embarking on entrepreneurial ventures by establishing a tuck shop at the tender age of 14, showcasing early business acumen -Realising there are only certain things in life that you can control -Encountering life-threatening situations that forced a reevaluation of one's existence -Coping with the profound grief and emotional turmoil that accompanies the loss of close friends -Experiencing the tumultuous upheavals of life, including the loss of your home and the heartbreaking journey of miscarriage -Pioneering a venture into the realm of coaching, specifically tailored for senior leaders and executives -Gaining insight into your own worth and recognising the value you bring -The biggest thing you can learn in personal development… Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters: 00:00:00-Dino Myers-Lamptey 00:05:31-Raj Kumar 00:09:09-Paul Bainsfair 00:15:12-Metz ti Bryan Episode 9 - Dino Myers-Lamptey Dino Myers-Lamptey Linkedin: https://www.linkedin.com/in/dinosaw/?... The Barber Shop: https://www.wearetbs.com/ Episode 10 - Raj Kumar Linkedin: https://www.linkedin.com/in/rjkum/?originalSubdomain=uk Episode 11 - Paul Bainsfair Paul Bainsfair's Linkedin: https://www.linkedin.com/in/paul-bainsfair-828ba2233/ The IPA: https://ipa.co.uk/ Episode 12 - Metz ti Bryan Metz ti Bryan's Linkedin: https://www.linkedin.com/in/metz-ti-bryan-ba07161b/ The Or: https://theorlondon.com/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri
Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters:00:00:00-Ibrahim Kamara 00:05:14-Julian Douglas 00:08:58-Rowan Manning 00:12:59-Sue Unerman Episode 5 - Ibrahim Kamara Ibrahim Kamara's Linkedin: https://uk.linkedin.com/in/ibrahimkamara1 GUAP: https://guap.co/ Episode 6 - Julian Douglas Julian Douglas' Linkedin: https://uk.linkedin.com/in/juliandouglas VCCP: https://www.vccp.com/ Episode 7 - Rowan Manning Rowan Manning's Linkedin: https://www.linkedin.com/in/rowan-manning/ Dentsu Creative : https://www.dentsucreative.com/ Episode 8 - Sue Unerman Sue Unerman Linkedin: https://www.linkedin.com/in/sue-unerman-7945058/ EssenceMediacom: https://essencemediacom.com/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri
Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters: 00:00:00-Shannie Mears 00:23:45-Beth Freedman 00:33:10-Craig Spence 00:47:24-Serhat Ekinci Episode 1 - Shannie Mears Shannie Mears' Linkedin: https://www.linkedin.com/in/shanice-mears-frsa-41b36510b/ The Elephant Room: https://theelephantroom.net/ Episode 2 - Beth Freedman Beth Freedman's LinkedIn: https://uk.linkedin.com/in/bethfreedman dentsu X: https://www.dxglobal.com/ Episode 3 - Craig Spence Craig Spence's LinkedIn: https://www.linkedin.com/in/craigwilliamspence/ Paralympics: https://www.paralympic.org/ Episode 4 - Serhat Ekinci Serhat Ekinci's LinkedIn: https://www.linkedin.com/in/serhatekinci/ OMG UNITE: https://omgunite.com/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri
James Denton-Clark, the CEO of Saatchi & Saatchi, boasts over 25 years of expertise in the advertising industry, demonstrating a remarkable history of guiding teams to execute award-winning campaigns. Throughout his career, he has spearheaded transformative client partnerships, fostering brand growth and talent development. As a creative luminary, James spent the last 12 years at Karmarama, steering the agency through its acquisition by Accenture in 2016 and successfully navigating the subsequent integration. Before assuming the roles of Creative Agency CEO at Accenture Song and CEO of Karmarama, he held key positions in marketing agencies and advertising companies. A recognised thought leader in the industry, James Denton-Clark is an active member of the IPA client relationship committee and has contributed to Campaign Magazine. His direct involvement in steering transformative marketing campaigns for various brands underscores his impact in the field. This week's episode delves into the qualities of effective leadership, the significance of meditation, and the journey to becoming the CEO of the most storied advertising agency in history. We discuss: - Contemplating a military career - Starting your career in the mailroom - Climbing the ranks within the agency landscape - Progressing from Managing Director to CEO at Karmarama - Emphasising the significance of a shared sense of purpose - Theory of needs - Rejecting the alpha leader archetype - Hearing about a CEO role at Saatchi & Saatchi… - Navigating gardening leave - Attaining the role of CEO at one of the world's most renowned agencies. Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Olivier Robert-Murphy, originally from Toulouse, financed his education by chauffeuring celebrities around Paris. After serving as an officer in the French Air Force, he commenced his professional journey at Procter & Gamble. Initially entering the entertainment sector at PolyGram Video, he eventually rose to the position of VP of Marketing at Universal Pictures International Video in London. Olivier has been at the helm of Universal Music Group and Brands (UMGB), a globally recognised team of music, content, and partnership experts acclaimed as the ultimate creative force for music and brands. Olivier Robert-Murphy possesses extensive experience in the entertainment industry, specifically in music and media. Currently serving as CEO at Spitfire Audio. Olivier's multifaceted experience highlights his proficiency in leadership, marketing, business development, and revenue generation within the entertainment domain. Chapters: 00:00:00 - A Journey of Inspiration: How I Became CEO of Spitfire Audio 00:06:35 - Growing Up in the Village 00:09:52 - Boarding School Trauma 00:13:20 - The Story of My Driving License 00:16:44 - Finding a Place to Crash 00:19:57 - Building a Business from Opportunities 00:23:07 - Recruitment Challenges and Career Transitions 00:26:36 - The Story of How I Won Her Heart 00:29:52 - The Importance of Persistence 00:32:58 - Dealing with toxic situations and managing relationships in the workplace 00:36:05 - The Importance of Keeping a Healthy Distance 00:39:21 - The Journey from Small Village to International Offices 00:42:31 - The Role of a Mentor in Career Growth 00:46:06 - Choosing the Right Person to Bet on 00:49:23 - Restructuring and Laying Off Employees 00:52:37 - Embracing Job Transitions 00:56:01 - Cultural Relevance and Local Brands 00:59:11 - Discussions on Chicken Consumption and Crying Habits 01:02:22 - Surrounding Yourself with the Right People 01:05:50 - Near-Death Experiences and Beliefs 01:09:16 - Transitioning out of a job 01:12:30 - A Weekly Dinner Tradition 01:15:39 - Choosing a New Career Path 01:18:58 - Golf as a Journey 01:22:09 - Inflection Points in Business 01:25:28 - Embracing Disruption in the Music Industry 01:28:54 - The Impact of AI on the Music Industry 01:31:57 - AI and Composing 01:35:15 - Embracing Entrepreneurial Spirit 01:38:15 - Strategies for Success We discuss: -Childhood and upbringing in Toulouse, France -Relocating to Paris -Experience as a chauffeur for celebrities -Entrepreneurial journey and the initiation of the first business -Persistence in applying to P&G, resulting in finally securing a role -Encounters with a significant individual in the workplace -Coping with toxic leadership -Strategic decision-making, including "betting on horses" -Launching a business within a corporation -Coping with the loss of a mother -Job termination experience -The process to find a new job -Ascending to the role of CEO Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Jamelia Donaldson, the visionary behind TreasureTress, serves as its founder and CEO, steering the ship since its inception in 2015. TreasureTress stands out as a monthly product subscription service catering to girls and women with kinky-curly hair. With a robust online community and a thriving offline presence, the brand has successfully demonstrated the harmonious intersection of natural hair appreciation and black sisterhood. Her initial exposure to the subscription box model during her time in New York sparked a realisation of its untapped potential. Inspired by success stories like Dollar Shave Club and Birchbox, Jamelia envisioned a hair product subscription box tailored for and by black women in the UK. Thus, after rigorous research and fueled by a desire to simplify the product discovery journey for young black women, TreasureTress was born. In response to the beauty industry's struggle to connect with Black female consumers in the UK, Jamelia expanded TreasureTress to include a consultancy arm. This strategic move aims to guide brands in the US, offering insights into the unique preferences and experiences of Black, UK natural hair consumers. The consultancy provides expertise in strategy, social media, digital marketing, and influencer engagement. Jamelia's entrepreneurial journey and impact have garnered recognition from notable publications such as Forbes, Buzzfeed, Good Housekeeping, and Pride Magazine. Embark on this week's episode as we delve into the act of empowering and instilling a sense of beauty in thousands of girls, navigating the complexities of loss and its profound impact, and the exhilarating transformation of turning your wildest dreams into tangible reality. Chapters: 00:00:00 Addressing the Haircare Needs of Black Women 00:03:44 Taking Care of Your Hair 00:07:13 Lessons from Jamaican Culture 00:10:31 Family Trip to Jamaica 00:13:50 From Selling Show Tickets to Professional Dancer 00:17:04 Choosing a Different Degree 00:20:24 Losing a Close Friend to Suicide 00:23:44 Cherishing Time with Loved Ones 00:27:07 The Struggle to Find Hair Products in Beijing 00:30:32 The Need for Diverse Beauty Options 00:34:06 Unexpected Visa Termination 00:37:14 The Pain of Disappointment and Dreaming of Different Hair Products 00:40:32 From intern to graduate position 00:43:49 The Birth of an Idea 00:47:02 The Importance of Doing Everything to the Best of Your Ability 00:50:13 Launching Treasure Tress while working full-time 00:53:40 Struggling with Exhaustion and Career Choices 00:57:02 Taking the Leap into Starting a Business 01:00:22 Making a Career Change Despite Others' Disapproval 01:03:40 The Challenges of Entrepreneurship 01:06:58 Consistency and Building Credibility 01:10:19 Effective Email Strategies and Filtering Out Unresponsive Contacts 01:13:45 Balancing Work and Growth 01:17:00 Trading Standards Inspection and Product Compliance 01:20:05 Pushing Through Difficult Days in Your Career 01:23:30 Challenges during the pandemic 01:26:41 Controversy Surrounding Five Guys 01:29:48 The Future of Treasure Tress and Global Expansion 01:33:09 Creating an Environment of Beauty and Pride 01:36:11 Building a Haircare Brand 01:39:59 Building a Worldwide Sales Success Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Stef Reid MBE, the celebrated British Paralympic long jumper and sprinter, is renowned for her athletic prowess and inspirational journey. Her remarkable tale of resilience and determination in the face of adversity has propelled her into a sought-after speaker, captivating audiences with talks on mindset, overcoming challenges, and embracing change. Stef's early passion for sports, particularly rugby, was evident at the age of 12. However, a boating accident at 15 led to life-changing injuries. Undeterred, Stef embraced Paralympic athletics in 2006. Soon becoming a four-time Paralympian, she has claimed three Paralympic medals, including a silver in the long jump at the London 2012 Paralympics. Stef achieved World Champion status by securing gold in the long jump at the 2013 World Championships in Lyon, France. Notably, she holds five world records, with her top performance being a 5.40m jump in the T44 long jump event. As a speaker, Stef shares her journey of overcoming a life-altering accident and rising to become one of the world's most successful Paralympic athletes. Her compelling message of self-belief and determination inspires audiences to pursue their goals despite obstacles. We discuss: - Childhood experiences in New Zealand and Canada - Aspirations of becoming a global rugby sensation - A pivotal accident that altered the course of life - Valuable advice from Nurse Claudette - The significance of making choices - The inaugural experience with a running blade - The dilemma between pursuing biochemistry and sports - Navigating a Paralympic journey marked by triumphs and setbacks - Coping with mental health challenges Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Vanessa, the Founder & CEO of Girls Talk, a globally recognised organisation, spearheads the development of innovative products and services connecting over 56,000 women with businesses in over 37 countries. The organisation achieves this through digital products, bespoke programs, and events, with a mission to democratise access to opportunities in traditionally male-dominated sectors, empowering women to advance in their careers. Under Vanessa's leadership, Girls Talk has collaborated with renowned companies like Apple, Amazon, Meta, and more, facilitating diverse talent connections at all organisational levels. Vanessa herself has earned accolades, ranking #15 in the Financial Times, Yahoo Finance, and EMpower's Top Ethnic Minority Future Leaders List across Europe, the U.S., and Canada. She has also been recognised as one of the 30 People Changing The World by the London Business School and as one of London's Most Influential People by the Evening Standard Newspaper. Vanessa actively contributes to the advisory board of She of the Sea and serves as a Sub-Committee Board Member of Refuge. In her current role as the Founder of The Hill App, Vanessa is pioneering technology to streamline the global hiring process for female talent, aiming to connect 1 million women in 140 countries to job opportunities while optimising costs and time in the Americas, Europe, Asia, and Africa. This week we delve into the critical issues of toxic workplace cultures, relationships, and Vanessa's transformative journey, impacting the lives of thousands. The episode includes a personal account from Vanessa about her experiences with violent domestic abuse. While we share her story with the intention of offering support and understanding to those in similar situations, we recognise that the content may be distressing for some listeners, especially those who have experienced domestic abuse. If you find this topic triggering, please feel free to skip this episode or listen with care. For anyone currently facing domestic abuse, or if you know someone who is, support is available 24/7 through the National Domestic Abuse Helpline at 0808 2000 247. Remember, you are not alone, and help is out there. Thank you for your understanding and for joining us on this journey of awareness and support. Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Elfried is widely acknowledged as the driving force behind Gymshark's triumph on social media, playing a pivotal role in propelling the brand's fitness community from 1.5 million to 20 million in just seven years. As the current CEO and Co-Founder of the Butterfly 3ffect, Elfried is dedicated to leveraging his expertise to support emerging brands in achieving success. Growing up in DR Congo and South Africa, Elfried's family relocated to the UK. Despite the challenges of adapting to a new life and culture, Elfried maintained a deep-seated belief in his ability to succeed, undeterred by others' perceptions. A transformative moment occurred for Elfried after watching a keynote speech by Steve Jobs, where the concept of 'A thousand songs in your pocket' resonated with him and altered his perspective on marketing. With newfound clarity, he identified his career path. Following a mysterious email from a recruiter, Elfried secured an interview with an "up-and-coming gym-wear brand," later revealed to be Gymshark. Despite his excitement and nerves, Elfried confidently assumed control of the interview, leading to a swift job offer. This week's episode delves into the significance of authenticity, the key to resilience, and the quest to discover one's purpose. Chapters: 00:00:00-Following Your Passion and Finding Success 00:04:37-Growing the Gymshark Social Accounts 00:09:27-The Disappointment in my Dad's Face 00:13:55-A New Beginning in South Africa 00:18:38-Finding My Passion in Marketing and Technology 00:23:00-Discovering the Power of Marketing 00:27:42-Shyness and the Beginning of Social Media Marketing 00:31:47-Building Confidence and Pursuing Passion 00:36:10-The Importance of Human-to-Human Interaction 00:40:25-The Phone Call from Gymshark Recruiter 00:44:57-Making an Impact at Gymshark 00:49:24-The Importance of Consistency and Community Engagement 00:53:50-Revolutionising Gymshark Women 00:58:36-Selling Out in Seconds 01:03:09-The Pressure of Posting on LinkedIn 01:07:57-Memories of the Exciting Times at Gymshark 01:12:39-The Growth of Gymshark 01:17:18-Making the Decision to Start My Own Business 01:21:37-The Saddest Moment and Moving On 01:25:47-Emotional Support from Colleagues 01:30:22-Moving On from Gymshark 01:34:48-Learning from Mentors in the Industry 01:39:26-Passion, Abilities, Paid Work, and World Needs 01:43:50-Making Decisions and Planning Ahead 01:48:12-The Importance of Immigrants in Business Success 01:52:46-The Journey from the Bottom to Success 01:57:24-The Importance of a Creative House We discuss: -Journeying from Congo to South Africa and eventually the UK -Embracing self-teaching at the age of 14 -Drawing inspiration from Steve Jobs' wisdom -Embracing the philosophy that one should never conform to others' expectations -Developing a passion for social media -Discovering guidance through mentorship and building self-assurance -Applying the "Jab, Jab, Jab, Right Hook" approach -Spotting a dream job on LinkedIn but hesitating to apply -Receiving a job offer for an "up-and-coming fitness brand in Birmingham" -Successfully securing the dream job -Overhauling and revitalising an entire brand -Transforming Gymshark Women into its current state -Getting a shoutout from Mark Zuckerberg -Recognising the importance of authenticity Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Josh Krichefski, recognised in the advertising industry for his advocacy of mental health and cultural change, assumed the role of GroupM CEO for EMEA and the U.K. in early 2023. Krichefski's association with GroupM dates back to 2011 when he initially joined MediaCom as the Chief Operating Officer for EMEA. Over the years, he has played a pivotal role in the agency's expansion, modernisation, and day-to-day operations. Krichefski's influence extends beyond GroupM, making him a prominent figure championing cultural change and mental health awareness initiatives in the wider industry. Josh serves as a trustee for the Transformation Trust, dedicated to enhancing career development opportunities for underprivileged children. Additionally, Krichefski is a Founding Member of the World Well Being Movement and is part of the MS Society Appeal Board. In December 2022, he was nominated to assume the role of President at the Institute of Practitioners in Advertising (IPA), the industry trade body and professional institute in the UK. Furthermore, he is a Fellow of the Marketing Society. In this episode, Josh shares a personal and emotional account of nearly losing his brother and his efforts to raise awareness about mental health at work. We Discuss: -Life at a boarding school -Crossing paths with a special someone at the age of 13 -Embarking on an exploration throughout South East Asia during a gap year -Developing a profound love for anthropology -Navigating the challenging process of his parents' divorce -The realisation that a career in advertising held promise for him -Grappling with the onset of insomnia -Receiving two enticing job offers on the same day -”Do I want to become CEO of the largest media agency in the UK?” -A heartfelt account of almost losing his brother -Advocating for mental health awareness within the workplace Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Neil Henderson, now the CEO of St. Luke's has achieved remarkable success, garnering nominations for Agency of the Year in 3 of the past 4 years and consistently securing a spot on Campaign's Best Places to Work winners list for 5 consecutive years. Neil is an elected member of the IPA Council, holding the esteemed title of IPA Fellow. Additionally, he serves as a BAFTA juror. Neil's journey commenced at Still Price Lintas, where he worked on Unilever and Nestle's major brands. Later, at BBH, he created one of the UK's top 10 beloved commercials for Boddingtons and contributed to the multi-award winning campaigns for Lynx and Häagen-Dazs. In this episode, Neil shares poignant tales of his twin brother, navigating the complexities of grief, and finding one's true calling within the right organisation. We Discuss: -The unique experience of having an identical twin brother -The serendipitous discovery of improvisational theatre -The relentless pursuit of a career in advertising -Overcoming the constraints of others' expectations -The profound impact of parting ways with one's twin sibling -Coping with the loss of a parent at the tender age of 24 -The inevitable self-doubt that creeps in about one's chosen industry -Navigating the challenges of working at what may seem like the most daunting company on Earth -Guiding a company through the tumultuous waters of a recession -Ascending to the role of CEO within one of the most esteemed agencies of all time Chapters: (00:00) Trailer (01:25) Intro (02:09) Ashley's Poem (03:05) The Beginnings of St. Luke's (08:00) Summary (8:20) Neil's Childhood/ Early Education (14:29) Early Years & Sport (18:00) Discovering Drama/ Theatre (20:12) LIVE improv example (22:32) Entry into Advertising (27:00) Resetting Expectations (29:14) Turbulent Times (34:53) Career progressing (39:54) Business model (53:54) The Bubble Burst (1:00:53) Stepping Up (1:06:32) Changing the business model (1:15:05) Recession (1:21:07) Creating a Thriving Business (1:27:09) The Role Of CEO (1:34:14) The Future of St. Luke's (1:37:40) Hiring Diverse Talent (1:41:23) Sustainability (1:44:53) Charles' Summary (1:47:34) Final Poem (1:48:48) Outro Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Gautham Narayanan, a seasoned veteran with over two decades of experience, has embarked on an exhilarating journey of brand transformation that spans continents, dazzling the world with compelling ideas and an illustrious client portfolio. For the better part of his illustrious career, Gau was the driving force at BBDO, serving as the regional director for BBDO Africa and the managing director of BBDO South Africa. He didn't just stop at business conquests; Gau also invested his passion and expertise in nurturing talents within BBDO's four African offices, leaving a lasting legacy of innovation and growth. In 2018, a thrilling chapter in Gau's career unfolded when Wieden+Kennedy appointed him as the new managing director for its Delhi office. Returning to his roots in India after a childhood move to the UK at the age of 8, Gau found himself on familiar terrain but faced with the intriguing challenge of reconnecting with a new audience and navigating the intricate tapestry of culture and consumer behaviour. Fast forward to the present day, Gau Narayanan has made a remarkable pivot from the world of advertising to the dynamic realm of Thirdway, the UK's number one design and build company. As the Chief Marketing Officer of Thirdway, Gau continues to script his remarkable career narrative, adding new layers of creativity and innovation to his already illustrious journey. His transformation from advertising maestro to the helm of Thirdway embodies the essence of reinvention, proving that his expertise knows no bounds. We Discuss: -Moving from India to the UK at age 8 -Falling in love with sports -Working at AMV BBDO for nearly two decades -Making a change through advertising -Entering fatherhood -Becoming MD at Wieden+Kennedy -Dealing with problematic clients -Moving back to your country of origin -Telling your mother something life-changing -Changing industries later in your career Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh
Prepare to embark on an enthralling journey with a special episode of "How I Became," recorded amid the electric atmosphere of the Festival of Marketing. Our star guest, Karen Blackett OBE, commands the stage as the UK President of WPP, a Non-Executive Director of Diageo and Creative UK. In this episode, we peel back the layers of Karen's remarkable life and reveal the first thrilling instalment of her path to achieving the illustrious OBE title and UK President role at the world's largest advertising network, WPP. Be prepared to be captivated as we delve into the unexpected career pivot that set the stage for her extraordinary journey into the world of advertising. Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
At the age of four, Taban Shoresh and her family found themselves imprisoned, facing a harrowing ordeal at the hands of Saddam Hussein's soldiers. Today, Taban stands as the driving force behind The Lotus Flower, a charitable organisation she founded. The mission of this organisation is to empower women, girls, children, and other community members affected by conflict and displacement, equipping them with the tools and opportunities needed to rebuild their shattered lives. Remarkably, The Lotus Flower has already made a profound impact, touching the lives of over 60,000 individuals, offering hope and support through its centres in Kurdistan. Beyond her work with The Lotus Flower, Taban is also the visionary behind Therapy Beyond Borders, a non-profit entity dedicated to partnering with communities worldwide that have expressed a pressing need for therapy programs. Through this initiative, she strives to extend her compassionate reach and make a meaningful difference in the lives of those grappling with the enduring scars of trauma. We discuss: -Growing up under Saddam Hussein's regime -Being imprisoned at age four -Walking into your own funeral-Moving to the UK at age 6-Feeling different from everyone else -Getting married at age 19-Seeing the red flags in an abusive relationship -Healing through Reiki -Learning how to find your voice again -Asking your CEO for advice -Using your trauma to help others -Helping over 60,000 women and children Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
For the past two decades, Harjot Singh's unwavering zeal to excel in comprehending people, brands, and cultures from both creative and commercial angles has propelled him on a remarkable global journey. With an extensive footprint spanning six countries across three continents, he has cultivated, delivered, and moulded strategic solutions for some of the planet's most successful brands. In 2021, Harjot assumed the esteemed role of Global Chief Strategy Officer at McCann and soon went on to become Groupwide Global Chief Strategy Officer of McCann Worldgroup in 2023, a renowned advertising agency brand with a presence across its worldwide network. Prior to this, he held the position of Chief Strategy Officer EMEA. Harjot's journey includes a stint as the Head of Planning at BBDO China in Shanghai from 2003 to 2006 before he transitioned to North America. On this side of the globe, he has held significant planning and leadership roles at Cossette Canada, Leo Burnett Canada, and Grey Canada, where he stood as the Head of Planning. We discuss: -Growing up in India -Realising you're different from others -Falling in love with advertising and pursuing a career in it -Being told, “You must be more humble.” -Deciding you want a global role -What to do if others don't believe in you -Becoming Global Chief Strategy Officer of one of the most iconic agencies - Mccann Worldgroup -Repairing your relationship with your family -Never dimming your light for others Chapters: 00:00 Trailer 01:12 Intro 01:32 Ashley's Intro Poem 02:28 Harjot's Summary 07:03 Harjot's Childhood 14:42 Finding A Passion For Adverting 18:33 Relationship With Family 22:14 Education 27:14 Challenges In Early Adulthood 34:26 Getting Your Foot In The Door 42:44 Wanting A Global Role 48:32 Working In China 55:45 Moving Back To Canada 58:23 Moving To New York 01:02:36 McCann 01:10:37 Not Letting Limits Define You 01:15:33 Advice On Getting A Global Role 01:25:06 Becoming Global Chief Strategy Officer At McCann 01:27:44 What Needs To Change In The Industry 01:32:02 Family Relationship Reflections 01:37:07 Final Words 01:38:18 Charles' Summary 01:39:54 Ashley's Final Poem 1:41:29 Outro Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
In 2014, Nishma Patel Robb became a part of Google's team, where her influence has been instrumental in shaping numerous cherished programs, events, and campaigns in the UK. She's been at the forefront, contributing to the creation of iconic Google Doodles, showcasing the practicality of Google's products in daily life, aiding business growth through free digital skills training and mentoring, and advocating for online safety through the promotion of Google's products and initiatives. Her journey to Google started after her tenure as the Chief Client and Marketing Officer for iProspect at Dentsu. Prior to her agency experience, she held notable positions like Sales Director at Teletext and Managing Director at Teletext Holidays. Becoming President of one of the world's oldest and most influential women's clubs - WACL, Women in Advertising & Communications Leadership, their purpose is to accelerate gender equality via support, inspiration and campaigning. Nishma demonstrates an unwavering dedication not only to furthering WACL's advocacy efforts for gender equality but also to guide emerging talents through mentoring. Additionally, she provides support to various groups such as MEFA (MediaForAll), a program dedicated to help Black, Asian and ethnic minority talent thrive within the media and advertising industry in the UK, BRiM, and Creative Equals. Nishma's distinction as a Fellow of the Marketing Society is also a source of pride. Nishma's commitment extends further as she works towards implementing comprehensive menopause policies across businesses. Her goal is to ensure that women receive the necessary support and understanding during this significant stage of their lives, propelling them towards the next phase of their careers. We discuss: -Facing racism during 1970's Britain -Trying to find yourself during your twenties -Getting your first job at Marie Claire -Realising your love and passion for advertising -Finding out you're being paid less than your male co-worker -Never being intimidated by challenges -The journey of IVF and having twins -Hitting reset on your career -Working at one of the biggest companies in the world - Google -Raising awareness on Menopause Chapters:00:00 Trailer01:29 Intro01:49 Ashley's Intro Poem02:44 Nishma's Accomplishments03:52 Google Facts08:02 Nishma's Story13:22 Chapter 1 - Early Life28:33 Early Adulthood35:54 Entering The World of Work45:31 Finding Out You're Being Paid Less Than Your Male Co-Worker52:47 Becoming A Managing Director1:52:14 The Journey Of IVF1:06:02 Advice For Those Considering IVF1:08:52 Hitting Reset On Your Career1:18:16 Working At Google1:54:35 Motherhood2:02:04 Dealing With Menopause2:12:35 Advice For Those Going Through Menopause2:14:48 Becoming President Of WACL2:28:58 Typecasting2:31:04 Charles' Summary2:32:35 Ashley's Outro Poem2:33:18 Outro Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
November of 2015 marked the momentous occasion when Bill stepped into the role of CEO at the prestigious Droga5 London office. In April 2022, Bill was appointed as the Managing Director, Accenture Song UK&I. This move brought about a more expansive role for him, encompassing added responsibilities. His new position involves the supervision of all creative agencies under Accenture Song situated in the UK and Ireland. Emerging from the dynamic Grey London, here he held the esteemed position of Group Managing Director. Before his Grey chapter, Bill's narrative unfolded over a remarkable 13-year period at BBH, where he embodied the roles of Client Services Director and Managing Partner. Within these roles, he forged deep-seated connections with an illustrious clientele including Audi UK, Unilever and Waitrose. Amidst the dynamic panorama of the Asia-Pacific region, he channelled his energies into projects that breathed life into names like Mercedes-Benz and Johnnie Walker . Across cultures and landscapes, his leadership painted narratives that resonated. Bill's journey remains a testament to his prowess in shaping brands, fostering connections, and embracing the world's diverse narratives. We Discuss: -Overcoming homesickness at boarding school -Walking out in the middle of your exams -Interning at Saatchi & Saatchi -Running accounts like Sunny Delight, Lynx, Mercedes and Audi -The challenges of work and personal life -Proving yourself as an Managing Director -Receiving a text, asking if you'd like to be CEO… -Turning a start-up into a renowned agency Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
With more than 29 years of marketing expertise, Gav Thompson boasts an impressive career within the advertising world. From working on the infamous Guinness Surfer Ad to playing a significant role in co-founding the mobile operator, giffgaff, he has held key positions such as Global Chief Marketing Officer at Paddy Power, as well as Chief Customer Officer at Boden. Additionally, Gav served as the Head of Brand Strategy and later as the Head of Customer Innovation at O2 UK. Utilising his extensive knowledge, Gav is currently in the process of establishing a mobile network - Paraspara, that eradicates any obstacles between users and the network infrastructure. We discuss: -Blagging your way into Cambridge -Having the gift of the Gav -Dealing with heartbreak -Helping create one of the most famous ads ever, the Guiness Surfer Ad -Coping with cancer -Realising the importance of life -Getting through a divorce -The pressure of being responsible for a brand worth £4.5bn, O2 -Founding giffgaff -Backing yourself and knowing your worth -The excitement of launching a brand new mobile network based on WEB3 - Paraspara Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Founder, speaker, author, artist and taxidermist, for over 20 years, Laura has become an inspiring figure who has made a huge impact in the digital and creative industry. As a leader in the digital industry, Laura has become the ultimate award-winning creative with a long history of pioneering commercial work. Laura is now President & Chief Creative Officer at Grey London, where she is revolutionising the creative industry with her innovative ideas and bold leadership. She is leading one of WPP's most creative agencies, pushing the boundaries of what is possible and inspiring a new generation of creative professionals. We discuss: -Feeling like you don't fit in-Moving across the world for a job-Adapting to British culture-Working for one of the top 20 websites in the world-Balancing motherhood and your career-Knowing when to leave your job-Breaking down barriers for women in the digital space Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Xavier Rees is widely regarded as one of the most influential and successful campaigning leaders in the industry. Since joining Havas in 2016, Rees has spearheaded a remarkable transformation of its reputation and business performance – leading his agencies to major new accounts including Asda, Volkswagen Group UK, and the Department for Education. Now UK Group CEO of Havas Creative Network, his innovative approach to marketing has earned him numerous awards and accolades. We discuss:-Growing up with two different family dynamics-Managing greeting cards at Boots to becoming Account Executive at Grey-Becoming Account Director at age 23-Navigating fatherhood at age 27-Why being an ‘Alpha Male' isn't always the best leadership approach-A life changing conversation with your boss-Doubting if you'll ever become CEO of an agency-Becoming CEO of two agencies at the same time-Balancing a tough time at home with a busy work life Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Raised in the predominantly white and middle-class area of Pinner, Trevor was one of the few black students in his school. Trevor embraced this difference and saw it as an advantage. He became head boy at school and felt that being ‘different' meant being unique and he thrived in his school environment and early life. In 1998, Trevor began his career at Ipsos in the post room, eventually becoming a graduate trainee. After that, he moved to Ernst and Young as a Business and Strategic Analyst, and then to AOL moving up to Head of Consumer Insights. In 2008, while backpacking up a mountain in Argentina, Trevor received a call from Facebook. He flew back for a 15-minute interview and, shortly after, had to cut his travels short in order to start his new role at Facebook a month later. During this time, Trevor met his mentor Blake, who has since guided him through his career. In 2012, Trevor experienced a major change when his mentor Blake called to tell him he had a new job role in New York and needed an answer that same day. Trevor returned to his desk and messaged his wife Ali, to which she replied, "I guess we're moving to New York then." Trevor is now Head of Marketing for Global Business Solutions, EU at TikTok. Trevor is also an Independent Non-Executive Director on the operational board of the Professional Footballers' Association (PFA), he is a mentor to the England Rugby Football Union (RFU) team and is on the global advisory board of Soho House Group. To hear Trevor's advice on using your difference as an advantage, the best mindset for progressing your career and how to push the industry forward, listen to this episode of ‘How I Became'. Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
In 2004, Laura joined OMD UK as a fresh-faced graduate, determined to make her mark on the industry. After years of hard work and dedication, she became the agency's first-ever female CEO in December 2020, a remarkable 16-year journey. The unique brand of leadership that Laura has displayed has enabled her to make remarkable progress and achieve incredible business success. After attending Leeds University, Laura wasn't sure what career she wanted to pursue. But when she met another graduate whilst travelling, he spoke about a placement programme in advertising that sparked her interest. When Laura returned from her travels, she went to WHSmith and bought a copy of Campaign Magazine. She flipped to the back to find the graduate jobs, one being for OMD. She applied and was invited to a graduate day, which was essentially like X-Factor. Graduates had to go through various rounds of interviews and presentations, and by the end of the day, everyone was split into two rooms - those going through and those not. Laura made it to the room that was going through and started as a graduate planner. Not long after, Laura found herself increasingly drawn to the CEO of OMD. She was captivated by the role and ambition, and soon made it her mission to one day become the CEO of the company. She was determined to make her dream a reality. Laura moved up the ranks, becoming Communications Planner to Associate Director and then a side step, becoming Client Services Director at Drum OMG. Laura would now be working with various agencies and clients, along with learning more about the creative and production side of advertising. Despite enjoying this new role, Laura felt as if she had hit a plateau. Laura would then go on to become Client Partner. Laura decided to take a chance and pitch the idea of her becoming the Managing Director of OMD to her boss. Despite her nerves, she went through with the meeting and was delighted when her boss agreed. This was one of the proudest moments of Laura's career. After years of dreaming, Laura's vision finally came true in December 2020 when she was appointed CEO of OMD. Although she was excited, she was also a bit apprehensive about taking on the role. She created a 90-day plan and began her journey as CEO in January 2021. Despite the challenges of the pandemic, Laura eventually found her footing and was able to get back into the office and interact with clients. She soon realised that this was exactly what she had been dreaming of. With each passing day, Laura felt more and more confident that she had made the right decision in taking on this role. Laura is a firm believer in showing that women and mothers can be successful in senior leadership roles while still being true to themselves. Laura is also an advocate for encouraging and supporting people from underrepresented groups to help shape the future of the media industry. To hear Laura's advice on motherhood, achieving your dreams (no matter how big they are) and letting your authentic self shine, listen to this episode of ‘How I Became'. Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
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