Podcast appearances and mentions of Jon Evans

You might have heard that the U.S. turns 250 this year. It's a big, corporate to-do — the phrase “America 250” is plastered all over baseball hats and bags of potato chips. But what do Americans really make of this anniversary? The historian Jill Lepore and audiomaker Sophie Crane wanted to find out. They sent reporters all across the country, from California to Louisiana to Vermont, to listen to what people had to say about it.This piece is part of a project called The Listeners, an experiment in hyperlocal documentary storytelling from the Transom Story Lab. You can find the Transom post here and the New Yorker Radio Hour presentation here.Reporting by Eve Abrams in Louisiana, Scott Carrier and Jenny Ament in Utah, Erica Heilman in Vermont, Yohance Lacour in Illinois and David Weinberg in California. It was produced by Sophie Crane. Mix and sound design by Josh Crane with music from Matthias Bossi and Jon Evans of Stellwagen Symphonette. Special thanks to Jay Allison, Jen Jerrett and David Krasnow.The Brave Little State team is Josh Crane, Sabine Poux and Burgess Brown. Our intern is Sarah Bokelberg. Our executive producer is Angela Evancie. Theme music by Ty Gibbons; other music by Blue Dot Sessions.As always, our journalism is better when you're a part of it: Ask a question about Vermont Sign up for the BLS newsletter Say hi onInstagram and Reddit @bravestatevt Drop us an email: hello@bravelittlestate.org  Make a gift to support people-powered journalism Tell your friends about the show! Brave Little State is a production of Vermont Public and a proud member of the NPR Network.

Cannes Lions 2026 Day 2: Google's Paul Limbey on AI Transformation, LinkedIn Creators & Heineken's Bronze LionOn day two at Cannes Lions 2026 (Tuesday, 23 June), host Conor Byrne recaps a busy schedule at Brand Tech Beach, including an interview with Natasha Wallace to be released later in the summer with The Digital Voice. He doorstops Google's Paul Limbey, who warns against the “double shift” of giving top performers both day jobs and transformation work, highlights the rise of forward-deployed roles backed by major programs from Google Cloud, Anthropic and OpenAI, and explains his upcoming leadership fable The Frog in a Sock (out early July) about organizational constraints like workflows, approvals and pilot obsession; he also argues for product-minded scaling, better performance metrics for transformation, and repeated communication. At the System1 party, Conor discusses talks from Andrew Tindall, Mark Ritson and Jon Evans, chats with creator Henry about high-effort LinkedIn video, and interviews Jon Evans on going full-time with Uncensored CMO. Fiona shares Heineken Ireland's Bronze Lion wins for The Pub That Refused To Die, while Digital Voice street interviews cover AI, retail media, and creators seeking long-term brand partnerships.00:00 Day Two Kickoff01:02 Paul Limbey from google01:28 Ending The Double Shift05:00 Frog In A Sock05:50 Scaling Beyond Pilots06:45 Performance And People08:07 Repeat To Lead Change09:31 System1 Party Recap10:35 Henry Hayes On LinkedIn Comedy14:45 Jon Evans Goes Solo20:54 Heinekens Bronze Lion with Fiona Curtin23:19 Croisette Street Interviews Hosted on Acast. See acast.com/privacy for more information.

Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer.We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market.Jamie also shares her views on AI, the future workforce, the skills tomorrow's CMOs will need, and the difference between good marketing leaders and truly great ones.Timestamps00:00 - Start01:05 - Jamie's strange first job02:26 - Best and worst customer experiences05:56 - The power of a good customer experience08:45 - Marketing lessons from customer success11:48 - Marketing lessons from 10 years at Salesforce13:05 - Why Dreamforce was a great example of good customer experience14:46 - The key to a great keynote21:56 - Joining Klaviyo just months before an IPO24:28 - Repositioning a company25:45 - How does B2C differ to B2B when it comes to CRM?28:41 - How Klaviyo are building their moat30:51 - Where is AI going to have the biggest impact?32:19 - How are Klaviyo using AI in their product?34:14 - How AI is going to change the workforce35:42 - What skills will future CMOs be hiring for?37:31 - The difference between a good CMO and a great CMO39:17 - Why Klaviyo invest a lot in events40:52 - The best advice Jamie has ever received

Anselmo Ramos is one of the most respected creatives in advertising and the co-founder of GUT, the agency behind some of the world's most talked-about campaigns. Built on the belief that brave creativity drives business growth, GUT has quickly become one of the industry's most successful modern agencies.In this episode, Anselmo shares the story behind founding GUT, the principles that guide the business, and why marketers need to trust their instincts more. We discuss the power of relationships, how to build a great co-founder partnership, and why the biggest challenge often comes after success.We also explore GUT's approach to pitching, the bravery gap facing modern brands, the role of AI, and the campaigns that have helped define the agency's remarkable rise.Timestamps00:00:00 - Start00:02:44 - Why is the industry obsessed with making rational advertising?00:04:19 - Why GUT have 68 principles00:06:27 - Why you need to pay more attention to your GUT00:09:10 - The GUT agency founding story00:12:41 - The secret to a successful co-founder relationship00:14:42 - Lessons from creating a successful agency00:17:58 - The surprising challenges of growing a successful agency00:20:14 - The compounding power of relationships00:22:55 - GUT's approach to pitching00:29:26 - How to be productive and find inspiration00:31:50 - The power of working without approval00:36:26 - The bravery scale and the bravery gap00:40:17 - How to become a brave brand00:43:26 - Why brave creativity drives business results00:45:52 - Why black t shirts?00:49:09 - How GUT's acquisition changed the business00:56:21 - How to plan your exit strategy00:59:29 - The Artois Probability: a Grand Prix winning campaign01:03:55 - Wimbledon All White Stella Artois Can01:05:59 - Stella Artois partnership with David Beckham01:11:06 - Where Anselmo uses AI01:13:53 - The best advice Anselmo has ever been given

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning around legacy brands like JCPenney, Greg explains why the biggest risk brands face today isn't failure, it's being ignored. We discuss how to create safe spaces for dangerous ideas, why AI risks making marketers more cautious, and the hidden cost of playing it safe.Greg also shares the traits of great CMOs, the future of agencies and pitching, the campaigns he's most proud of, and the advice he'd give to the next generation of creatives.Thanks for System1 for supporting the podcast: https://system1group.comTimestamps00:00 - Start01:43 - Who are Mischief and what do they stand for?04:26 - What would Greg Hahn's walk on track be?05:05 - How to make a safe space for dangerous ideas07:46 - Is AI making us play it safe?10:37 - What is the real cost of playing it safe?14:31 - The Mischief strategy behind Tubi16:20 - Tubi's famous Super Bowl interruption campaign17:20 - The reward prediction error theory22:16 - Turning around a large legacy business like JCPenney25:55 - The traits of a successful CMO28:06 - The JCPenney movie trailer30:16 - Goldfish Chilean Sea Bass campaign35:51 - Why Greg likes George Felix as a CMO37:09 - The work that Greg is most proud of38:03 - What does the future of pitching look like?40:50 - How much of Mischief's work comes from pitching42:13 - The future of social media43:17 - What other agency work is Greg envious of?45:03 - What would Greg do if he wasn't afraid?48:01 - What does the future creative agency look like?49:14 - What does the future CMO role look like?51:12 - What does Greg want to achieve next?53:29 - Greg's advice for young creatives54:25 - What's the best advice Greg Hahn has ever been given?56:59 - What content does Greg consume? - Post chat

Jon Evans is the CEO of Lithium Americas and a long-time industry veteran.Topics:How the industry has changed since 2008Why price stays higher for longer this cycleThe battery marketAfter the first Thacker Pass tonUS lithium demandNot Jon's first rodeoPartnersA lesson from Ted LassoWhat keeps Jon motivatedSulfuric acid LAC's position on the cost curveAmerica's midstream issueAfricaWhat success at Thacker Pass looks like

George Felix, CMO of Chili's, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to viral social media moments and creative partnerships, George explains how Chili's became culturally relevant again and reignited growth.Before Chili's, George played a key role in the legendary Old Spice turnaround, and in this episode he shares the lessons he's learned from transforming legacy brands. We discuss the power of nostalgia, making the most of your agency relationships, influencing product and pricing decisions, and why the customer experience often drives more value than advertising alone.Timestamps00:00:00 - Start00:02:07 - The famous Chili's chips and salsa00:03:39 - The famous Chili's margharita00:06:32 - Why Chili's has signature items00:08:01 - How Chili's became one of the biggest brand turnarounds in history00:10:51 - The importance of working with people you trust00:12:26 - George's role in the Old Spice turnaround00:18:10 - How to build the case for increased brand investment00:21:16 - The power of nostalgia for a legacy brand00:25:57 - How George pitched an idea to his creative agency and they bought it00:29:03 - The System1 data for the Chili's ad00:30:45 - Fostering a great client / agency relationship00:38:19 - How experience drives better ROI than marketing00:42:43 - The viral cheese pull trend00:45:45 - How can a brand create cultural relevance?00:48:45 - Chili's brand collaboration with Tecovas Boots00:51:19 - How George has influence over the Product “P” in marketing00:54:51 - How to leverage the Pricing “P”00:57:43 - The concept of “barbell pricing”01:00:27 - What is the most important attribute for a successful CMO?

The postman finally turns up, Roberto rips open the package convinced it's the new 007 First Light game... and it's a sample of curtain track. From there it only gets better.This is a totally candid, unfiltered weekend catch-up between Roberto and his Tailoring Talk Magazine co-host Jon Evans, recorded in one take, warts and all. Jon's been playing IO Interactive's new James Bond game 007 First Light for three days. Roberto's still waiting for his copy. So instead they get stuck into the thing that's actually turned Roberto's head: the watch.Omega has released the first-ever James Bond chronograph, the Seamaster Diver 300M "007 First Light", a real watch you can buy for just shy of £8,000, designed from the ground up for the game. In this bonus episode the two of them get into:Why a Bond watch is coming from a video game and not a filmHow the watch works as an actual gadget inside the game, and the Q Branch scene where you choose your ownWhether it's a cynical cash grab or a genuinely clever bit of Omega marketingThe big problem: it's NOT a limited edition, unlike Roberto's Casino Royale (1 of 10,007) and the SPECTRE (1 of 7,007)Whether it'll still become a collector's piece, and Jon's bold claim that the game itself belongs in the Bond canon alongside the filmsRoberto's "biggish birthday" and the portrait in the atticRoberto's full written review and the companion YouTube video will go deeper on the specs, the heritage, and whether it's a future classic. Subscribe here and on YouTube so you don't miss it!Got an opinion on the watch, the game, or whether Bond and gaming should mix? We want to hear it: tailoringtalkpodcast@gmail.comRead the full review on the blog: https://www.robertorevillalondon.com/blog/omega-007-first-light-seamaster-tailor-reviewWatch the YouTube version: https://youtube.com/@tailoringtalkmagazineOmega 007 First Light official page: https://www.omegawatches.com/en-us/watches/seamaster/diver-300-m/007-first-light/productOmega, 007 First Light, James Bond, Seamaster, Bond watch, luxury watches, IO Interactive, Bond game, watch review, Casino Royale Omega, SPECTRE watch, bespoke tailoring, menswear, Tailoring Talk, candid podcast, video game watch Hosted on Acast. See acast.com/privacy for more information.

Jon Evans takes the mic for a solo Tailoring Talk Magazine tech episode, looking ahead to Apple's Worldwide Developers Conference (WWDC) 2026 and asking the big question: can Apple finally make Siri matter again?WWDC26 may not be about a shiny new Mac, headset or surprise hardware reveal. This year, the real story could be much bigger: whether Apple can turn Apple Intelligence into something people actually use every day.Jon breaks down the rumours around iOS 27, macOS 27, Watch OS 27, Vision OS 27 and the future of Siri, including reports of a dedicated Siri app, chat-style conversations, searchable history, favourites, Dynamic Island integration and a darker visual redesign.There's also discussion of whether Apple could allow users to choose third-party AI services such as ChatGPT, Claude or Gemini as defaults for certain Apple Intelligence features, and why that would mark a fascinating shift for a company built around vertical integration.The episode also looks at Apple's wider AI challenge. Apple has the hardware, software, chips, privacy story and ecosystem advantage, but Siri has spent years feeling behind the competition. If Apple can make Siri genuinely conversational, context-aware and useful across apps, Apple Intelligence suddenly starts to make sense. If not, WWDC26 could feel like another “wait until next year” moment.Also covered: iOS 27 refinements, Genmoji, Image Playground, AirPods settings, Google Cast in the EU, macOS productivity potential, Apple Watch health features, Vision Pro, Apple TV, the smart home and why new hardware may be minimal or absent at this year's keynote.In this episode, Jon covers:Apple WWDC26 and what to expect from the keynote Why Siri may be the biggest story this year Rumoured iOS 27 features and refinements Apple Intelligence and third-party AI model choice ChatGPT, Claude, Gemini and Apple's AI position macOS 27 and why AI may matter more on the Mac Watch OS 27 and future health features Vision OS 27 and the future of spatial computing Apple TV, HomePod and smart home speculation Why WWDC26 may be light on hardware Whether Apple can make AI feel private, personal and usefulTimestamps / chapter markers00:00 - Why WWDC26 may be Apple's AI reckoning 00:20 - Welcome to Tailoring Talk Magazine 00:38 - WWDC26 date, keynote and platform updates 01:00 - Is this Apple's AI comeback moment? 01:12 - The big Siri overhaul rumour 01:42 - A dedicated Siri app and chatbot-style conversations 02:10 - Can Siri become genuinely useful? 02:28 - Dark Siri redesign and Dynamic Island integration 02:40 - Third-party AI models inside Apple Intelligence 03:18 - Apple's vertical integration meets the AI race 03:42 - iOS 27 as refinement rather than reinvention 04:10 - Genmoji, Image Playground and AirPods settings 04:32 - AirPlay alternatives, Google Cast and EU regulation 04:50 - macOS 27 and Liquid Glass refinements 05:20 - Siri and Apple Intelligence on the Mac 05:48 - Why AI could be more useful on Mac than iPhone 06:02 - Watch OS 27 and Apple Watch health updates 06:30 - Could AI turn Apple Health into a coach? 06:53 - Vision OS, TV OS and Apple's wider platforms 07:22 - Vision Pro and spatial computing's next step 07:44 - Apple TV, smart home and the need for better Siri 08:10 - Why WWDC26 may not be a hardware event 08:26 - Future hardware hints versus actual products 09:00 - Foldable iPhone, touchscreen Mac and smart display speculation 09:20 - Apple's generative AI problem 09:48 - What Apple Intelligence has done so far 10:12 - Why Siri is the missing piece 10:38 - What Jon thinks Apple will actually announce 10:50 - Siri gets the biggest stage time 11:05 - Apple Intelligence becomes more modular 11:22 - iOS 27 as an AI-refinement release 11:38 - Why macOS 27 could be the most interesting update 11:52 - Why hardware will probably be minimal 12:08 - The real WWDC26 question: can Apple make AI useful? 12:28 - Are you excited for smarter Siri? 12:42 - Like, subscribe and closing thoughts Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dangers of digitising every human interaction, Rory and Tom explore what businesses lose when efficiency becomes the only goal. They also discuss why governments need creative departments, whether we truly understand how advertising works, and how marketers can finally gain the influence they deserve inside organisations.Timestamps:00:00 - Start00:56 - What will be the advertising agency of the future?10:39 - How to change the way we think about ad agencies15:42 - Why the government need a creative department19:44 - Creativity isn't dead because AI only uses data from the past22:32 - How marketers can achieve the influence they deserve24:08 - Do we really know how advertising works?29:29 - Is Tesla applying marketing thinking?31:58 - The future of driverless cars and the danger of Silicon Valley44:03 - Human interaction vs digitising everything47:43 - Tom and Rory's advice for CMOs

Two of our most popular guests return for a conversation on what's gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad choice architecture to the disappearance of taglines, long-term thinking, and genuine creativity.Expect behavioural science, contrarian thinking, and plenty of ideas that will make you rethink how marketing really works.Timestamps00:00:00 - Start00:01:31 - Digital overload - are consumers given too much choice?00:05:51 - The power of “Easter Egg Thinking”00:07:54 - Have hotels destroyed choice architecture?00:10:56 - More choice reduction failures00:14:46 - Do consumers need more choice?00:17:45 - How ad agencies can discover real insights00:19:21 - An idea to revolutionise Cannes00:20:49 - Why Rory and Tom think differently00:24:05 - What are the biggest marketing myths today00:30:41 - Fat tailed distribution - the Dulux Dog00:32:18 - Why we need to bring back the tagline00:35:17 - Are marketers too young?00:37:15 - The long term work only pays off after you're fired00:42:34 - How to we make companies look more long term?00:48:03 - Why people love Ryanair but hate BA00:49:09 - The role of surprise in advertising00:50:43 - Is marketing actually rather easy?01:00:49 - Is the advertising agency model broken?Thank you to our sponsor, System1: https://system1group.com/

The staff writer and historian Jill Lepore is an admirer of the Federal Writers' Project, and the man-on-the-street form of documentary it helped to pioneer. This type of journalism, she thinks, is integral to the democratic project. As part of a special episode of The New Yorker Radio Hour, Lepore collaborated with the audio-storytelling group Transom to create a new documentary on how Americans perceive their country on the eve of its two-hundred-and-fiftieth anniversary. Producers conducted interviews in Illinois, California, Louisiana, Vermont, and Utah, in gas stations, city parks, and malls, on street corners and dairy farms, asking people how they see themselves in the American story, how they feel about America at two hundred and fifty, and what they imagine the tricentennial of independence will be like.  The New Yorker Radio Hour's collaboration with Transom was produced by Sophie Crane. It was recorded by Eve Abrams, Scott Carrier, Erica Heilman, Yohance Lacour, and David Weinberg. Mixing and sound design by Josh Crane. Music by Jon Evans and Matthias Bossi at Stellwagen Symphonette. It was created as part of Transom's Listeners Project, an experiment in hyperlocal documentary storytelling.    New episodes of The New Yorker Radio Hour drop every Tuesday and Friday. Join host David Remnick as he discusses the latest in politics, news, and current events in conversation with political leaders, newsmakers, innovators, New Yorker staff writers, authors, actors, and musicians. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this episode, the author of Tailwind shares the lessons he's learned from leadership, resilience, and facing adversity head-on.Drawing inspiration from Captain Sully's Hudson River landing, Jim explains why the best crisis leaders follow the same process: aviate, navigate, communicate. We discuss where crisis management often goes wrong, what leaders can learn from failures like United Airlines, and why “black box thinking” matters in both business and marketing.Jim also opens up about his own cancer diagnosis and the mindset that helped him through it.Get Jim's new book, Tailwind here:https://www.amazon.com/Tailwind-Compass-Turning-Setback-Comeback/dp/B0GXCM3VYT/00:00 - Start01:11 - Lessons from Captain Sully's Hudson River landing06:11 - The black box thinking approach to marketing07:30 - Other crises Jim has had to deal with in his career09:18 - When crisis management goes wrong - United Airlines13:11 - Managing merging two cultures15:27 - The situation when Jim's CEO had a heart attack18:00 - Jim's cancer diagnosis23:30 - The power of positive mentality28:30 - Don't ask yourself what if, ask yourself why not31:34 - The power of a fourth space34:05 - Crisis doesn't build character, it reveals it37:02 - Leadership lessons from Howard Schultz38:58 - Jim's advice for those people facing a crisis

Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world's most influential companies, giving him a front-row seat to the biggest shifts in marketing.In this episode, Dan shares what he's learned from 20 years at Google, from the importance of simplicity to navigating organisational complexity and the evolving relationship between product and commercial teams. We also dive into the future of search, including AI, new tools like “Circle to Search,” and what it all means for marketers.Timestamps00:00 – Start00:40 – Lessons from being a pilot05:34 – Lessons from 20 years at Google06:43 – How Google has changed over two decades07:46 – The power of simplicity09:02 – Google's breakthrough moments12:11 – The relationship between commercial and product13:47 – Navigating organisational politics17:08 – The biggest search trends in marketing18:24 – What is “Circle to Search”?20:37 – Opportunities for marketers in new search behaviours24:52 – How AI is changing search25:59 – Does Google see AI as competition?28:09 – Will ads exist in AI search?32:00 – How brands can improve search performance33:42 – Making the most of Google and YouTube35:34 – Measuring the value of brand search39:56 – AI's impact on creativity45:52 – The one lesson from 20 years at Google

Zena Arnold, CMO of Sephora, joins us to break down how one of the world's most influential beauty retailers continues to set the standard for brand, community, and culture.From standout branding to record-breaking product launches, Zena shares what's behind Sephora's success and how the business stays relentlessly close to its customers in a fast-moving category. We explore the rise of celebrity brands, the power of loyalty, and how Sephora works with creators through initiatives like the Sephora Squad.Thank you to our sponsor, System1: https://system1group.com/Timestamps00:00 - Start01:13 - Zena's incredible marketing career06:02 - Lessons that turned Zena into the marketer she is today07:41 - What has made Sephora so successful?10:01 - Why Sephora's branding stands out11:30 - What's trending in the beauty category in 2026?13:22 - How does Sephora stay close to the customer?14:45 - The biggest brand launch in Sephora history15:25 - How to pitch a beauty brand to Sephora18:00 - How important are celebrity brands?19:03 - Helping brands launch in Sephora21:00 - The power of Sephora's loyalty programme25:09 - How Sephora attract new customers27:02 - How Sephora uses creators effectively with the Sephora Squad29:45 - How to measure the effectiveness of creators31:12 - The exceptional advertising of Sephora32:49 - How Sephora uses tech in their marketing38:09 - Dealing with the speed of retail39:00 - Creating conditions where you can fail and learn

Rachel Thornton, Enterprise CMO at Adobe, joins us to unpack how one of the world's leading technology companies is navigating marketing in the age of AI. From brand building in B2B to launching complex software products, Rachel shares what it takes to drive growth at global scale.We discuss the role of major events like Adobe Summit, how AI is transforming both the practice and perception of marketing, and why community and storytelling are becoming more important than ever. Rachel also explains how Adobe balances brand and product marketing, invests in partnerships like sports sponsorships, and what “agentic orchestration” actually means in practice.Timestamps00:00 - Start01:39 - Rachel's career and what makes a successful CMO04:12 - The importance of brand in B2B08:57 - The role of large events in B2B marketing (like Adobe Summit)12:29 - The biggest changes AI have had in marketing18:06 - How Adobe approaches community in their marketing20:26 - How Adobe use AI in their marketing22:53 - How Tesco use Adobe24:22 - Adobe's product launches at Summit 202626:50 - What does agentic orchestration mean?28:33 - How to successfully launch new software?29:58 - How Adobe addresses brand vs product marketing?30:57 - Why Adobe invests in sports sponsorships34:26 - The power of storytelling in sport36:07 - The best advice Rachel has received

2026 Show Notes Addendum:    To round out our second (and final) visit to the realm of backwards VGM (and very closely related non-VGM) on Nerd Noise Radio, let's replay the 2020 original series, which was also a two-parter, but instead of being two "equal billing" parts, it was a one part "episode proper" and then a supplemental Ch F "F-isode" bonus. In addition to being one of my all-time favorite projects to work on in show history, the series also marked an important turning point in show history as the first installment was our last ever NNR broadcast on the main feed to be produced in GarageBand on MacOS (except for the deliberate call-back that was C1E75 in 2023), and the F-isode was my first ever production in Audacity and Ardour in Linux (then Ubuntu Studio (KDE), now, Fedora (GNOME)). Original Show Notes below are largely faithful to the original with one MASSIVE exception: the tracklist is now populated with all the relevant track info, where it was originally withheld to keep the mystery and mystique alive. Lastly: in case anyone is wondering what on earth is happening in the outro: I figured since it would be backwards, and nobody would ever hear it forward unless they either took the initiative to reverse the file themselves, or else find the [quote] "UNBACKED" version on Archive.org, they'd never know what on earth was being said, I decided to forego the standard outro script, and just go nuts. I read a chocolate chip cookie recipe I found online on the spot, and included snippets from every previous episode blooper reel in show history to that point as well as various other sound clips, such as slow-mo vids of my kids, and fresh snippets provided by my brother-in-law Brian Peterson. Anyway, that's what's happening in the outro. I wanted it to be as preposterous and baffling and chaotic as possible!   ------------------------------------------------------------------------ Original Show Notes (modified to show track names on 04/20/2026):   ------------------------------------------------------------------------   Today's broadcast is C1E52 for Wayback Wednesday, April 1st, 2020. It's April 1st, dear listeners, and we haven't had a retrospective in AGES! In such dark, uncertain days as we face today, it's extra important to have a look back at brighter, clearer, saner days as a reminder that as the wheel of time continues to churn, we will inexorably find our way back.   So, sit back and relax as we travel back through 2hrs 25min, and 56 sec of Nerd Noise History and Nostalgia on a program we're calling “Backtracks”.   It is certain to be an experience unlike any other!   Tracklist (ALL TRACKS ARE PLAYED IN REVERSE - except Intro)! Track# - Track - Game - System(s) - Composer(s) - Timestamp A1) Intro – 00:00:00 01) Lifelight (English Language Version) - Super Smash Bros. Ultimate - Switch - Hideki Sakamoto – 00:02:39 02) What About the Future - Jet Set Radio Future - XBox - Richard Jacques – 00:06:25 03) USA Race 4 - Trickstyle - Dreamcast / PC - Richard Beddow – 00:10:32 04) Mirage - Gran Turismo 5 - PS3 - Kemmei Adachi  – 00:13:41 05) Colour (AtJazz Remix) - N/A (Non VGM) - N/A (Om Lounge 6 [album) - c: Soulstice / a: AtJazz (aka VGM Composer Martin Iveson) – 00:17:21 06) Ai Suru Hito Yo - N/A (Non-VGM) - N/A (Ai Ga Nakucha Ne [album] - Akiko Yano (featuring VGM composer, and YMO Alum: Riyuichi Sakamoto) – 00:23:51 07) Challenge - Chu Chu Rocket - Dreamcast - Tomoya Ohtani – 00:28:12 08) Area 1 - Blaster Master - NES - Naoki Kodaka – 00:31:09 09) Zena Lan (Heavily Armored) - Cosmic Carnage - 32X - Hikoshi Hashimoto – 00:33:07 10) Stage 4 - Chip Chan Kick - PCFX -  Yoshio Furukawa, Masahara Iwata and/or Hitoshi Sakamoto – 00:35:22 11) Rikuo - Night Warriors: Darkstalker's Revenge - Multiplatform - Takayuki Iwai, AkariaKaida, and/or Hideki Okugawa – 00:37:41 12) DA Garden - Sonic CD (JP / EU) - Mega CD - Minoru Kanari and/or Makoto Oshitani – 00:39:16 13) Title Theme - Super Mario World - SNES - Kōji Kondō  – 00:43:26 14) In-Game Theme - Ranquest - Hydra Development Kit - c: John Wedgeworth (yes....as in St. John of Nerd Noise Radio) / a: Jay Cook (of Avalon Dreams) – 00:45:10 15) Aitos - Actraiser - SNES - Yuzo Koshiro – 00:47:32 16) Cold Cave - Out of this World - 3DO - Andrew Dimitroff – 00:49:57 17) Stage 4-3 - Bram Stoker's Dracula - Genesis - Matt Furniss – 00:51:31 18) Coldman - N/A (VGM Karaoke - originally Mega Man and Bass) - N/A (originally GBA) - Original: Toshihiko Horiyama, Naoshi Mizuta, and/or Akira Kaida / Karaoke written and performed by Deirdre Porter (then "Fischer") (aka the great "Pieness 64")  – 00:54:28 19) Yug - Cosmic Carnage - 32X - Hikoshi Hashimoto – 00:56:56 20) Solitary - Shinobi 3 - Genesis - Masayuki Nagao, Hirofumi Muasaki, and/or Morihiko Akiyama – 00:58:29 21) Forest Funk - Super Meat Boy - Multiplatform - Danny Baranowsky – 01:00:09 22) Titan's Ream - DOOM (2016) - Multiplatform - Mick Gordon – 01:02:50 23) The Reverse Will - Silent Hill 2 - PS2 - Akira Yamaoka – 01:11:56 24) Title Theme - Solstice - NES - Tim Follin – 01:14:55 25) Seven O'Clock - Crackin' DJ Pt. 2 - Arcade - c: Hiroshi Kawaguchi / a: Misuharu Fukuyama – 01:17:52 26) Citizens of Luala - N/A (Non-VGM - original chiptune) - N/A (TG16 Sound Hardware) - Strobe (from Battle of the Bits) – 01:19:42 27) In-Game Theme - Youkai Douchuuki - Arcade - Hiroyuki Kawada – 01:22:55 28) Fourth Cause - Psychosis - TG16 - Atsuhiro Moyoyama – 01:25:58 29) Gong Shun Sheng - Dark Legend - Muliplatform - Seiichi Hamada – 01:28:59 30) Stage 5-2 - Bram Stoker's Dracula - Genesis - Matt Furniss – 01:31:23 31) Norfair - N/A (Non-VGM) - N/A (fan-made covers of Metroid OST played on a battery of analog synths) - c: Hirokazu "Hip" Tanaka / a: Luminist – 01:33:54 32) Sodden Hollow - Binding of Isaac - Multiplatform - Matthias Bossi and/or Jon Evans – 01:35:22 33) Bloodpool - Actraiser - SNES - Yuzo Koshiro – 01:39:08 34) Unit - N/A (Non-VGM) - N/A (Logic [album] - J-Pop inspirations of VGM) - Logic System – 01:40:29 35) Daisuke - Hotline Miami - Multiplatform - El Huervo (aka Shelby Cinca) – 01:44:56 36) Bulberry Hill - Zool 2 - Amiga - Neil Biggin – 01:47:58 37) King of Speed - Daytona USA - Saturn - Music and Vocal: Takenobu Mitsuyoshi / Lyrics: David Leytze – 01:50:53 38) Trance Parlient in Blue - Night Striker - Mega CD - c: Maasahiko Takai / a: Shuichiro Nakazawa – 01:55:14 39) Cylic (Heavily Armored) - Cosmic Carnage - 32X - Hikoshi Hashimoto – 01:58:32 40) Process Control - Gran Turismo Sport - PS4 - Yasuhisa Inoue – 02:00:27 41) Disrupted Planets (Map 2) - Bomberman '93 - TG16 - Jun Chikuma and/or Keita Hoshi – 02:04:40 42) Mysterious Island - Landstalker - Genesis - Motoaki Takenouchi – 02:06:11 43) Waltz of Water and Bubble - Liquid Kids - Arcade - Kazuko Umino – 02:08:38 44) Old Man's Prayer - Ogre Battle - SNES - Masaharu Iwata, Hiroshi Sakimoto, and/or Hayato Matsuo – 02:10:25 45) The Serpent Trench - Final Fantasy VI - SNES - Nobuo Uematsu – 02:11:44 46) Menu 2 - Shenmue - Dreamcast - Ryuiji Iuichi, Yuzo Koshiro, Takenobu Mitsuoshi, Osamu Murata, and/or Takeshi Yanagawa – 02:13:41 47) ESPIRIT.WAV - Data Wing - iOS / Android - ESPRIT 空想 – 02:15:16 48) The Blazing Sands - Final Fantasy X - PS2 - Masashi Hamauzu – 02:18:26 49) Inside Vah Naboris (1 Terminal) - LoZ: Breath of the Wild - WiiU / Switch / Switch 2 - Manaka Kataoka Yasuaki Iwata, and/or Hajime Wakai – 02:21:38 50) What Can You Do? - Gran Turismo Sport - PS4 - Lenny Ibizarre – 02:23:48 B1) Outro – 02:28:39   Music Block Runtime: 02:25:56, Total Episode Runtime: 02:54:06   Our Intro Music is Funky Radio, from Jet Grind Radio on the Sega Dreamcast, composed by BB Rights. Our Outro Music is Malo Mart from Legend of Zelda: Twilight Princess on GameCube and Wii, composed by Toru Minegishi, Asuka Ota, and/or Koji Kondo   The "Nerd Noise Radio - RERUNS!" channel can be found here:   https://www.buzzsprout.com/77944/   or here   https://itunes.apple.com/us/podcast/nerd-noise-radios-podcast/id1191400767   You can also find all of our audio episodes on Archive.org   Our YouTube Channel can be found here:   https://www.youtube.com/user/NerdNoiseRadio   Our episodes (and occasionally, other content) can be found on our blog here:   nerdnoiseradio.blogspot.com.   Nerd Noise Radio is a member of the VGM Podcast Fans community at   https://www.facebook.com/groups/VGMPodcastFans/   Or, if you wish to connect with us directly, we have two groups of our own:   Nerd Noise Radio - Easy Mode: https://www.facebook.com/groups/276843385859797/ for sharing tracks, video game news, or just general videogame fandom.   Nerd Noise Radio - Expert Mode: https://www.facebook.com/groups/381475162016534/ for going deep into video game sound hardware, composer info, and/or music theory.   Lastly, you can also follow us on Twitter at @NerdNoiseRadio.   The Chocolate Chip Cookie Recipe used in the outro is “Chewy Chocolate Chip Cookies” from the Sally's Baking Addiction blog. You can find the recipe here: https://sallysbakingaddiction.com/chewy-chocolate-chip-cookies/   Thanks for listening! Join us again in July or August for Episode TBD - Delicious VGM on "Noise from the Hearts of Nerds"! And wherever you are - Fly the N!   Cheers!

Nir Eyal returns to the podcast to discuss his latest book, Beyond Belief, and the powerful role belief plays in shaping our behaviour, relationships, and decisions.From the difference between fact, faith, and belief to the surprising ways our perceptions influence what we see, Nir explains how beliefs can be consciously changed and why doing so can transform everything from personal performance to company culture.We also explore the role of belief in branding, including how companies like Liquid Death use anticipation to disrupt entire categories, and why the most successful brands don't just sell products they shape what people believe.Thank you to System1 for sponsoring Uncensored CMO.https://system1group.com/Timestamps00:00 - Start01:44 - Why Nir wrote a book about belief?05:57 - How powerful can belief be?10:15 - Believing is seeing12:44 - The three powers of belief14:42 - The difference between fact, faith and belief16:05 - How belief can affect relationships17:10 - How to change your beliefs25:52 - How powerful can beliefs be?28:37 - The cautious power of placebo32:59 - Why Liquid Death used the power of anticipation to disrupt water35:59 - Why brand is so powerful37:40 - How our beliefs literally shape what we see39:42 - Why smart people are more unsuccessful41:59 - How beliefs can improve company culture42:57 - When should you quit?47:08 - Why labelling yourself can be self-limiting50:52 - How to build good beliefs

Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.Whether you're managing an agency or working inside one, this episode will change how you think about the relationship.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start01:20 - Why agencies can be a force multiplier02:11 - How to fix a broken agency relationship04:12 - How to set your agency up for success08:36 - Bringing your agency into your company13:42 - What to do when things go wrong with your agency18:30 - Be tough in victory and gentle in defeat20:17 - What is the cost of changing your agency?

Danny Alexander, co-founder of Who Gives A Crap, joins us to share how a toilet paper brand became a global challenger business while giving away 50% of its profits to charity.From launching with a viral crowdfunding campaign to capitalising on the global toilet paper shortage, Danny breaks down how the brand combined purpose, creativity, and strong fundamentals to stand out in a commoditised category.We also discuss the realities of scaling a mission-led business, the differences between DTC and retail marketing, lessons from failed launches, and how to build a team and culture that lasts. A brilliant look at what it really takes to build a brand people care about.Timestamps00:00 – Start00:29 – The founding story of Who Gives A Crap02:55 – The benefits of having three co-founders05:00 – Naming the company07:07 – Innovating in packaging design10:08 – The story behind the emergency roll10:58 – Why they give away 50% of profits12:53 – Convincing investors to support the mission14:38 – The viral crowdfunding campaign17:33 – Capitalising on the toilet paper shortage22:45 – DTC vs retail marketing24:36 – Most effective marketing campaigns27:46 – Biggest challenges and failures30:53 – A failed brand launch37:08 – Hiring great talent38:32 – The five values of Who Gives A Crap41:14 – Advice for aspiring founders

Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.From brands like Tony's Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.If you're feeling stuck, this episode is a reminder that great ideas are everywhere, if you're willing to look for them.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start00:32 - Why Jon is inspired by Tony's Chocolonely06:45 - Why you need to look outside your company for inspiration08:35 - Finding inspiration in nature10:54 - The importance of changing your context12:56 - Getting inspiration in a supermarket14:33 - Getting inspiration on the metro16:57 - Why you need to be open to be inspired

Walter Susini, former CMO of Coca-Cola Europe, joins us to share what it really takes to succeed inside one of the world's most iconic brands. From the enduring power of “Holidays Are Coming” to the role of jingles and distinctive assets.We also dive into innovation at Coca-Cola, including the lessons from Coke Zero and the failed launch of Coke Energy, and where brands often get innovation wrong.But beyond marketing, Walter offers a candid look at the political reality of being a CMO, a theme he explores in his book Bullsh*t Inc., an unfiltered guide to how companies really operate behind the scenes. Drawing on decades of experience, he shares why performance alone isn't enough, how decisions actually get made, and what it takes to survive and succeed inside large organisations. Get Walter's book here:https://www.amazon.co.uk/BULLSH-INC-Unfiltered-Survival-Corporate/dp/B0G6PVDM11Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start00:58 - Walter Susini's career journey02:38 - Why Coke ran the holidays are coming ads for so long?05:51 - The power of distinctive assets for Coca Cola - especially jingles08:34 - Why Pepsi used Coke's polar bear11:50 - What the data says about the Pepsi polar bear ad15:41 - Why Walter is a “Professor of Practice”18:10 - The failed launch of Coke Energy21:29 - Innovation in the drinks industry: launching Coke Zero23:32 - The sweet spot for innovation25:53 - The political reality of being a CMO34:00 - Why Walter's book cover is yellow37:11 - Why Walter wrote a book on corporate politics40:29 - How to navigate the politics in a business42:27 - Why you can still be fired if your performance is great44:54 - Performance theatre beats actual theatre47:15 - Why decisions don't get made in meetings47:57 - Why vulnerability and psychological safety are non-existent in business49:33 - Dealing with buzzword hyperfocus53:39 - How to survive the corporate jungle

Leadership at the top level doesn't come free it costs time, energy, and often the comfort of a predictable life. In this episode, Kory and Jon get honest about what it really takes to lead as a CMO: the personal sacrifices, the travel, the pressure, and the constant balancing act between work and home. From managing time zones on the road to the surprisingly powerful concept of strategic laziness, this is a candid look at what high-performance leadership actually demands, and how to make it sustainable.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start00:39 - What sacrifices do CMOs need to make04:37 - How to balance work with home life06:36 - Managing time zone differences when you travel10:41 - How to apply strategic laziness14:15 - How to lead effectively under pressure from travelling

Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it.Joined by Rory Sutherland, we travelled to Jaguar's HQ to experience the new car in prototype form. What followed was a conversation on whether this radical reinvention is genius or madness.We dive into the thinking behind the design, the disappearing trade-offs between performance and comfort, and why Jaguar is deliberately challenging convention. Rory brings his trademark perspective on behaviour and perception, including how to rethink “range anxiety” and what makes a product feel truly desirable.This is a rare look inside a brand attempting one of the boldest transformations in modern automotive history.Timestamps00:00 - Start01:10 - What has gone into creating the new Jaguar?04:00 - Balancing performance and comfort05:43 - The power of choosing conflicting goals07:51 - Why the new Jaguar is being tested on ice?10:32 - How close is the concept car to the production car?12:54 - Who is the target audience for the new Jaguar?14:30 - The design process of the new Jaguar18:41 - The Spirit of Jaguar Campaign20:46 - Why the metrics for electric cars need to change22:13 - Why the new Jaguar is a bargain at £130,00025:34 - Will petrolheads like this car?26:37 - Why electrification changes the paradigm of what's possible30:47 - Rory's pitch for removing battery anxiety33:08 - Why Ferrari and Lamborghini took different approaches to EVs35:21 - Will the new Jaguar be a Waymo?36:27 - How are Jaguar predicting demand for this car?36:41 - How will Jaguar predict demand for the car?37:57 - The marketing plan for the new Jaguar40:57 - Is the residual value of electric cars a worry?42:12 - Customisation options for the new Jaguar46:03 - What would Rory do if he was in charge of Jaguar49:26 - The decision behind the bold car colours

Getting fired is one of the most humbling experiences in business, and one of the most instructive. In this episode, Kory and Jon get candid about the times they've been let go, what went wrong, and the hard-won lessons that followed. Jon in particular has a story or two to share (including getting fired twice in 18 months), and between them they unpack what it really takes to survive and thrive in high-stakes leadership roles.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start01:22 - What Jon learned from being fired twice03:35 - How not to get fired08:20 - How to understand your boss (so you don't get fired)10:50 - Align yourself with the company, not just personal goals13:11 - How Jon got fired for the second time in 18 months16:12 - Are you the right person to work for a high growth company?17:50 - Be careful where you get hired

It's not often you meet a CMO who helped build a unicorn from the ground up while creating an entirely new category. Steve Beckett, CMO of Zwift, joined as employee number five and played a key role in turning Zwift into the global sporting powerhouse it now is.In this episode, Steve shares how Zwift balanced performance marketing with brand building, deeply understanding the acquisition metrics while making bold brand bets, including becoming the founding sponsor of the Tour de France Femmes avec Zwift. We also explore how the business scaled through COVID, the bold move to launch their own hardware, and the role brand played in raising capital.This is a conversation about what it really takes to build a category-defining company and why the best CMOs understand both the metrics and the magic.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start02:51 - Steve's work with team Sky05:05 - Learning about success inside Team Sky07:09 - From Sky to employee number 5 at Zwift08:36 - How Zwift invented the indoor training category13:37 - The behavioural science behind Zwift14:51 - Has anyone turned pro from riding on Zwift?17:18 - How Covid impacted Zwift23:11 - Growing at all costs vs profitability27:28 - Whats it like working for a founder led startup29:50 - How brand helped Zwift raise money32:06 - From selling software to selling hardware34:14 - Why Zwift sponsor the women's Tour De France38:09 - Advice on how to create a unicorn business

Companies have boards of directors to make big decisions, so why don't individuals? Kory does exactly this in her life, so she breaks down why she does it, how she chose the people to be a part of her board, and the kind of decisions they helps her make.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start01:17 - What is a personal board of directors?04:07 - When to use your board of directors04:51 - What makes a good personal board of directors?06:21 - How to choose your board08:58 - The power of networking11:41 - What not to do with your personal board of directors12:37 - Finding people outside your industry19:09 - Why you learn more deeper into your career

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK's most exciting brands continues to grow while staying close to its community. From starting her career in finance to leading commercial strategy at Gymshark, Carly offers a unique perspective on leadership, growth, and customer obsession.We discuss Gymshark's rise as a challenger brand taking on global sportswear giants, what it's like working alongside founder Ben Francis, and how the business balances brand and commercial priorities. Carly also shares lessons on sustainable growth, executing big ideas, and how Gymshark keeps its finger on the pulse of its customers.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimstamps00:00 - Start01:08 - How Carly went from finance to marketing02:19 - Career advice to Carly's younger self04:09 - Why Carly moved from finance to retail and the differences between them07:28 - The Gymshark story: taking on the sportswear giants09:02 - What its like working for the UK's youngest billionaire, Ben Francis15:07 - Carly's promotion from Chief Digital Officer to Chief Commercial Officer16:01 - How Gymshark stay close to the customer17:21 - How to be an effective leader in the c-suite at Gymshark18:44 - How the Chief Commercial Officer and Chief Brand Officer work together25:04 - How do you maintain sustainable growth26:46 - Gymshark NYC store launch29:25 - The success of Gymshark's “We Do Gym” campaign31:24 - How to execute great ideas well

e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cWatch the Uncensored CMO episode with James Watt:https://www.youtube.com/watch?v=rOp1CPZ0CNMLinksUnreasonable Hospitality by Will GuidaraG.O.A.T. Wisdom by Dr Brent RidgeTimestamps00:00 - Start00:53 - Being a bold disruptor with a kind heart03:11 - The difference between being kind and being nice08:02 - Why we should be kind to our competitors09:30 - The science to kindness10:56 - Why fear of embarrassment stops us being kind17:02 - The power of kindness for your career19:08 - Kindness doesn't have to be big gestures

Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva's growth, from the scrappy early marketing that put the company on the map to scaling a brand and product used across the world. We discuss the power of Canva's freemium model, their bold “Make the Logo Bigger” campaign, and how the company approaches both brand and B2B marketing.Zach also explains how Canva scaled from a team of five to thousands of employees, the leadership lessons he learned from the founders, and how AI is shaping the next chapter for the business.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start00:53 - Being employee #5 at Canva01:46 - The marketing that got Canva noticed at the start03:50 - How big is Canva?04:45 - The challenges growing Canva into a unicorn07:26 - What makes good design according to Canva09:24 - The freemium business model11:46 - Why the Canva founders are giving away 30% of their wealth13:21 - Do Canva invest more in product or brand?14:41 - Canva's make the logo bigger campaign16:33 - How Canva approaches B2B marketing18:59 - The AI tools that are driving Canva forward22:19 - The most innovative things Zach has done as Canva CMO24:58 - Zach's tips for delivering a keynote26:59 - Being a CMO scaling from 5 to 5000 employees29:52 - How to run multiple business functions; HR, marketing, customer service31:49 - What Zach has learned from the Canva founders33:32 - How to define the cuture at Canva35:39 - What's next for Canva?36:35 - What has made Canva so successul?

Every week, Jon and Kory pull back the curtain on the messy, unfiltered reality of building a career on your own terms. Throughout their long and successful careers, they've had their fair share of sh*tty moments and even sh*ttier bosses. From Kory being literally barked orders at in her first job, to Jon being fired after just 3 months at his dream job. These are the moments that make you question everything. But they're also the moments that shape you. Tune in for the lessons, the laughs, and zero sugarcoating.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cWatch the Uncensored CMO episode with James Watt:https://www.youtube.com/watch?v=rOp1CPZ0CNMTimestamps00:00 - Start00:37 - Why sh*tty moments?01:24 - Kory moment #1 - the fire that fuels you04:20 - How to be a good boss05:43 - Jon moment #1 - when to have the hard conversations11:13 - Kory moment #2 - a lesson in de-escalation16:28 - Jon moment #2 - impossible and unreasonable expectations20:59 - Kory moment #3 - be careful of the bridges you burn25:51 - Jon moment #3 - the power of being vulnerable

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn't have to be boring.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Intro01:04 - Jessica Jensen's backstory02:02 - The benefits of being a marketer from a non-marketing background02:42 - The difference between B2B and B2C according to LinkedIn03:38 - How to build high-performing teams06:32 - The data on the job market according to LinkedIn10:02 - What skills are employers looking for?12:04 - How do you build a personal brand on LinkedIn (when working for another company)18:25 - 3 tips for building your personal brand on LinkedIn20:04 - What is going on with the LinkedIn algorithm?21:35 - How to make the most of an ever changing algorithm23:16 - Does LinkedIn suppress posts based on gender?26:14 - How to deal with negative comments on LinkedIn28:00 - What new LinkedIn features should people be using?30:48 - What features can brands use to make the most of LinkedIn32:19 - B2B does not have to be boring35:02 - LinkedIn's billboards poking fun at AI36:21 - How are LinkedIn marketing LinkedIn?41:12 - How are LinkedIn helping younger people get into work43:28 - Addressing the Open to Work badge stigma44:17 - Advice to creators on LinkedIn

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." You'll learn:The unchanging business truth that relevance leads to consideration and purchase.Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.My strategy for validating creative for free on social media platforms before spending media dollars.Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.The number one trait of a successful marketer is the "lack of fear of losing their job"

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer.Get Uncensored Renegades every week:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start01:04 - Why innovation is Jon's favourite marketing topic01:35 - Creating the cultural conditions necessary for innovation04:25 - The measuring stick for innovation06:23 - Why innovation fails08:19 - The innovation of e.l.f.'s Power Grip Primer15:09 - How constraint breeds innovation20:07 - Innovation when you're close to your customer

Jim Cregan built Jimmy's Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, Jim shares the founding story, the thinking behind Jimmy's distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/204486100:00 - Start00:59 - The founding story of Jimmy's Iced Coffee06:04 - The iced coffee market at the time09:44 - How Jimmy designed and packaged the product12:21 - Why Jimmy's is in “Cottles” or “BottleCans”19:56 - How Jimmy's got into Selfridges 4 months after launching20:50 - Hustling their way into Whole Foods and other stores26:58 - How Jimmy's got a listing in Tesco28:05 - Treating suppliers like humans31:15 - Choosing to go Direct to Consumer in addition to retail32:53 - Adding the personal details that matter34:20 - How Jim marketed Jimmy's Iced Coffee39:39 - Jim's advice to aspiring founders41:57 - How the £25m exit to Britvic happened

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership.Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead.After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you.Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Start00:28 - Why marketing is poetry to Kory02:25 - Where did Kory's love for poetry start?03:58 - How poetry makes complex things simple04:56 - Why Kory wrote a poem and not an acceptance speech12:29 - Kory Marchisotto's marketing poem19:43 - Jon reacts to Kory's poem21:04 - The power of mental fortitude24:34 - Pretty much everything is down to you, and you alone26:45 - You don't have to have all the answers28:05 - Seek out what you don't know

241 Welcome back to Tailoring Talk Magazine and the first episode of Season 15.In this long-overdue return, Roberto, Alex and Jon sit down for an honest conversation about electric vehicles, real ownership experiences and whether switching from petrol to electric actually makes sense in the real world.Roberto opens with a confession: after years of saying he'd never own an EV, he's now seriously considering selling his BMW M2 and making the switch. From there, the conversation explores the realities of EV ownership, including range anxiety, charging, running costs, practicality and how different lifestyles change what makes a good car.Rather than reviewing cars or reading spec sheets, this episode focuses on real-world use, real budgets, and what each of us would actually buy with our own money.In this episode• Why Roberto is reconsidering electric cars after years of resisting them• Alex's long-term experience living with EVs and what he'd change next• Jon's experience with EV ownership, hybrids and reliability challenges• Range anxiety – myth or real problem?• Charging at home vs public charging• How lifestyle and driving habits change what car makes sense• Running costs and the reality of EV ownership day-to-day• The cars we're currently considering buying• Family EVs vs performance EVs vs city cars• What we'd each choose if we had to decide tomorrowThe discussion also covers several popular electric cars currently on the market, including models from Tesla, Hyundai, BMW, Volkswagen, Kia and others as the team compares range, practicality and real-world usability.Timestamps00:00 – Intro and confession: from petrolhead to considering EVs02:25 – Why this episode: honest conversation, no reviews or spec sheets03:10 – Why Roberto's M2 isn't getting used and how this conversation started 04:50 – Alex's EV journey and living with a Polestar 08:50 – Jon's EV history, Nissan issues and going electric again 10:50 – Roberto's Hyundai IONIQ 6 experience and dealership problems13:10 – Realisation: why EVs make sense for city driving15:40 – Running costs, practicality and daily usage20:30 – Range anxiety: myth vs reality and how charging actually works 29:40 – Different lifestyles, commuting and choosing the right EV30:40 – Roberto test driving EVs and reconsidering his stance31:30 – Home charging, solar, and real-world running costs 33:15 – Alex's criteria for his next EV (road trips, range, usability)37:55 – Roberto presents EV shortlist for Alex38:00 – Tesla Model 3 discussion46:00 – Volkswagen, BMW, Hyundai and Kia comparisons 49:30 – Counter suggestions and alternative EV options50:10 – Jon's shortlist and priorities for a family EV 01:13:50 – Roberto's current thinking about replacing the M2 01:22:20 – Options, trims and spec pricing discussion01:23:45 – Final thoughts: where each of us stands on EVs 01:25:40 – Outro and wrap-upKey themesOne of the biggest takeaways from this conversation is that there's no single “best” EV.The right choice depends on how you actually use your car, whether you can charge at home, how far you regularly travel, and what matters most: comfort, range, driving experience or practicality.The episode also highlights how quickly EV technology and infrastructure have evolved in recent years, changing the ownership experience significantly compared with earlier electric cars.Listen if you are:• Thinking about buying your first electric car• Curious about real EV ownership rather than marketing claims• A petrolhead wondering whether electric cars are worth considering• Interested in cars, technology and honest conversationsAbout Tailoring Talk MagazineTailoring Talk Magazine is a podcast about style, technology, cars, culture and the things that make modern life interesting, hosted by Roberto Revilla with co-hosts Alex Hansford and Jon Evans.Follow and SubscribeIf you enjoyed this episode, follow the podcast and share it with someone who's thinking about going electric. Hosted on Acast. See acast.com/privacy for more information.

Thomas Barta is one of the world's leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, Thomas has studied what makes CMOs successful through the largest global research project of its kind, over 68,000 leadership assessments.In this episode, we explore what CEOs really expect from CMOs, why so few marketers make it to the boardroom, and what needs to change if marketing is to lead growth again. Thomas shares practical tactics for building stronger CFO relationships, acting with more bravery, and avoiding the “safe” behaviours that quietly kill careers. A must-listen for any marketer serious about leadership.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Timestamps00:00 - Intro00:43 - How Thomas Barta got into marketing02:24 - The surprising thing about marketing at the board level03:52 - What is the CEO looking for a CMO to deliver04:41 - Why are there so few marketers in the boardroom08:38 - What tactics should marketers use to make sure they are delivering growth11:20 - How can CMOs build the relationship with their CFO12:53 - CMO Tenure - is it going up or down?18:59 - What do CMOs need to change?21:13 - Fitting in is the safest way to fail28:11 - The bravery formula29:48 - Why you need to act quickly31:07 - Confessions of a CMO

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f's "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process.Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them.This is an episode of the Uncensored Renegades podcast. We'll only be posting a few more episodes of Renegades on this feed. To hear episodes of this new show, subscribe in your podcast app of choice:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Intro00:49 - The pitching process for a Cannes Lion03:14 - The pitch process for a Glass Lion06:51 - The power of the Pratfall Effect08:39 - Pitching for a Titanium Lion10:41 - Jon's tips from winning his Silver and Bronze Lions12:17 - Audience before content14:14 - How to make your campaign interesting (and not dull)16:25 - How e.l.f. makes their campaigns interesting18:58 - How to hack your campaign; babies or animals

Syl Saller CBE is one of the most respected marketing leaders of her generation. Former Global Chief Marketing and Innovation Officer at Diageo, Syl helped lead a FTSE 10 business with more than 200 brands across 180 countries. Today, she's an executive coach and mentor, President of The Marketing Society, and works closely with C-suite leaders to develop the next generation of marketing leadership.In this episode, Syl shares what the CMO role at Diageo is really like, how to build strong relationships with CEOs and boards, and how to navigate imposter syndrome, difficult conversations, and career-defining moments. We also discuss why she left Diageo, what she'd do differently looking back, and the leadership lessons she now passes on to others.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Timestamps00:00 - Intro00:53 - What's a CMO role at Diageo really like?02:56 - How to have difficult conversations03:59 - Whats it like being on the board of Diageo?05:04 - Working with Sir Ivan Menezes, legendary Diageo CEO09:10 - How to foster a great relationship with your CEO12:38 - How Syl Saller's childhood shaped her into the leader she is today18:57 - What would Syl Saller do differently in her career21:29 - How to deal with imposter syndrome as a leader25:31 - How to figure out your life and career plan28:08 - The toolkit for planning success31:40 - Why the challenging moments in life can have the best outcomes34:17 - Maintaining a good work life balance with a senior job38:51 - Why Syl left Diageo in 202040:11 - Why Syl Saller became a leadership coach after leaving Diageo43:10 - Three bits of leadership advice from Syl Saller

This is an episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cWhen you define any other business function, the answer is simple. What is finance? What is HR? What is IT?When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand?In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings.Timestamps00:00 - Intro00:15 - Why is marketing hard to define?04:35 - Why brand is so important08:36 - How your brand shows up when hiring people10:36 - The words that describe marketing14:47 - Do marketers neglect the role of strategy?17:25 - The most surprising words that define marketing18:39 - The power of storytelling

The last time I spoke to today's guest, James Watt, he fired me. It's the first thing we talk about in the episode, but I have nothing but respect for the man who built Brewdog into the Unicorn it is today. Through their impressive marketing stunts, focus on product quality and immense speed of execution, Brewdog successfully took on the beer behemoths and solidified its place in the industry. In this episode we talk about why James made a mistake hiring an executive team (including me), how they convinced a bank to give them a loan in the global financial crisis and how he almost lost £50m to a Russian bank account. Now, James has launched a new venture, Social Tip, a new way brands can connect with consumers.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Timestamps00:00 - Intro00:58 - Why did James fire Jon?01:56 - Being in the detail and close to the customer06:07 - Brewdog founding story: how they got funding08:54 - Why Brewdog is so passionate about making a great product13:07 - How Brewdog won their Tesco listing15:58 - How a Tesco listing transformed Brewdog17:37 - The secret to an overnight success20:22 - Why constraints led to great marketing for Brewdog22:09 - Examples of Brewdog's incredible marketing stunts27:43 - Why James changed his name to Elvis29:28 - Collaborating with copycats: launching ALD IPA31:14 - When marketing stunts go wrong33:28 - How James almost lost £50 million37:48 - James Watt's favourite business books41:17 - How James Watt felt when he left Brewdog43:01 - Leadership lessons from James Watt about scaling46:05 - Dealing with public scrutiny47:26 - Why James started his new business: Social Tip54:03 - How to pitch your business to James Watt

This is the first episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cKnow your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory's case).Timestamps00:00 - Intro00:34 - You just do the cutting, sticking and colouring in01:42 - Why knowing your numbers is so important for CMOs05:25 - Making the case for long term marketing investment08:10 - Why CMOs need to earn the right to take risks12:05 - Managing internal politics in the c-suite15:16 - Kory's formula to create successful work

Jenn Chase, CMO of SAS, joins us to share how one of the world's most established AI and analytics companies is reinventing its brand. From launching SAS's first brand campaign in 25 years to shifting the organisation from performance-led to brand-led thinking, Jenn walks through what it takes to drive meaningful change inside a founder-led business.We also discuss how COVID reshaped the brand, why SAS is leaning into humour, the decision to sponsor Liverpool FC, and where AI is having the biggest impact on marketing today. Plus, Jenn shares leadership lessons, the skills every modern CMO needs, and how to build a great culture.Timestamps00:00 - Start01:00 - What is SAS?02:11 - Being a founder led business after 50 years04:38 - Being at the company for 27 years06:03 - How Jenn became CMO of SAS07:57 - How COVID changed the brand forever08:33 - Launching their first brand campaign in 25 years09:22 - Convincing the business to switch from performance to brand10:45 - Creating an effective relationship with the finance team14:31 - What did the business think of the first brand campaign in 25 years?17:22 - How did they manage the effectiveness of their brand campaign?22:04 - Why their new campaign leans into humour24:28 - Why SAS decided to sponsor Liverpool FC27:06 - How to sell in a big idea to an organisation?32:16 - Where is AI having the biggest impact in marketing?36:25 - Leadership advice from Brene Brown39:54 - Skills to be a successful CMO42:59 - What creates a great culture45:12 - How big of a change will AI search be47:08 - The 95:5 rule

This is the first episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cFailure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they've learned from them.Timestamps00:00 - Intro01:54 - Why are we afraid to talk about failure?04:07 - Why failures set you up for success11:11 - Jon's biggest failure18:20 - Kory's biggest failure

After collaborating with Worldwide Partners on the Confessions of a CMO report (the anonymous report asking top tier CMOs what they really think about the state of the role), I thought I'd team up with the world's most opinionated professor to discuss some of the comments. We talk tenure, politics, management and more.Timestamps00:00 - Intro01:04 - How the Uncensored CMO started02:41 - How Confessions of a CMO originated03:44 - The CMO tenure data06:35 - Why the CMO role isn't dead, it's just changing12:02 - The real 4 Ps of a CMO18:57 - Becoming the Chief Mood Officer22:16 - Why marketing needs to provide the meaning for the business27:04 - Why CMOs need to combine data and storytelling28:38 - Why CMOs need to create momentum40:53 - Were there any surprises from the report?About Worldwide Partners:Worldwide Partners, Inc. (WPI), the world's most collaborative agency network, enables growth through access, flexibility and partnership. With over 90 independent agencies in more than 50 countries, and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands and agencies.

Listen to the launch episode of my brand new show, Uncensored Renegades, co-hosted with Kory Marchisotto, CMO of e.l.f. and a previous guest on Uncensored CMO.Listen to the new show here:Apple PodcastsSpotifyIn Uncensored Renegades, we talk about the things most people are too afraid to discuss: being fired, failure, terrible bosses, and more.Get to know your hosts, Jon Evans and Kory Marchisotto, hear why we started the show, and find out what's coming next.Timestamps00:00 - Intro01:06 - Background to Uncensored Renegades01:59 - Why Renegades?02:39 - The response to Jon's launch post05:48 - What topics will be discussed on the show?08:47 - The partnership that led to the podcast11:50 - Why the name “Renegades”?13:54 - Getting to know Jon and Kory27:45 - What do you do to recharge?38:33 - Inspiring books41:32 - Crowdsourcing topic ideas

Our most popular guest ever is back - Rory Sutherland returns for a wide-ranging conversation on why marketing works best when it embraces luck, spontaneity, and a little irrationality. From the dangers of confected outrage and self-censorship to the unfair economics of marketing, Rory challenges the industry's obsession with logic, optimisation, and process.We discuss why success is often misunderstood as skill rather than luck, the value of doing a few things irresponsibly, and why inefficiency can be a feature rather than a flaw. As ever, Rory connects behavioural science, creativity, and business reality in ways few others can.Timestamps00:00 - Intro01:16 - How Rory deals with his new micro fame03:12 - How Jon shut down the London Underground07:04 - The problem with confected outrage10:34 - How self-censoring is affecting creativity12:10 - The power of spontaneity and luck in advertising16:03 - The unfair economics of marketing20:54 - Is success just luck?23:12 - Spend 95% responsibly, and 5% irresponsibly30:12 - Doubling down on what your competitors do badly34:32 - Why so many businesses are no longer customer focused35:29 - Inefficiency as a feature37:08 - The power of herd mentality43:26 - What marketers can teach the business world48:13 - Why internal process is killing businesses51:15 - Lessons from 200 years of The Spectator advertising54:47 - Rory's closing thoughts on marketing

"When It Comes To Love" The Massachusetts-born Michael Bluestein got a quick run out of the musical gates and started studying classical piano by age nine, so it's no surprise that the young prodigy's trajectory found him studying at Berklee College of Music. With his B.A. under his belt, Bluestein headed west and wound up in San Francisco, where he spent a decade putting out his own music and working as a venerated sideman and session player with Jon Evans, Will Bernard, Matt Chamberlain, Kitty Margolis, Kenny Washington and Mary Stallings. He has toured and recorded with Shelby Lynn, Boz Scaggs, Stevie Nicks, Burt Bacharach, Enrique Iglesias and Rodger Hodgson. He joined Foreigner in 2008 and that's where he's been ever since, but he's also putting out music under the Beat Glider moniker. Filled with undeniable groove and musical dexterity, Beat Glider is a careening and moving dose of chillwave. Michael talks to us about his San Francisco days and importance of putting oneself out there in the artistic community. www.foreigneronline.com www.bombshellradio.com www.stereoembersmagazine.com www.alexgreenbooks.com IG + BLUESKY: @emberspodcast Email: editor@stereoembersmagazine.com

In the summer, Mark met Euan Tomes, Assistant Woodlands Manager at Moray Estates, in the aftermath of a wildfire that spread through Dava Moor. Mark catches up with Euan to find out how the land has been recovering and what happened to the osprey chicks Euan helped to save.In the heart of Sanquhar in Dumfries and Galloway is an organisation called A' the Airts. Rachel meets Aileen Sim and Kate Sloan to find out how it's working to protect the craft of knitting.Mills Observatory in Dundee has reopened for this year's season and the historic dome is also celebrating its 90th anniversary. Mark meets Anna Day of Leisure and Culture Dundee to find out how the Observatory was recently saved after it risked closure.In this week's podcast excerpt, Mark and Rachel speak to delegates at the Scottish Outdoor Access Network Conference near Perth.In Aberdeenshire, craters left by a WWII decoy airfield form the basis of a successful rewilding project. Mark meets Gavin Drummond on his farm Harestone Moss to discover how he's giving parts of the land back to nature.Back in the south west, Rachel takes a trip to Wanlockhead - the highest village in Scotland. Rachel joins Jon Evans, chair of Wanlockhead Museum Trust, to explore a miner's subscription library.Phil Sime and Morven Livingstone head to the Cairngorms to meet outdoor survival expert Zeki Basan who introduces the ancient craft of using urine to extract vibrant natural dyes from lichen.In Glen Prosen, Mark takes a wander with Molecular Fungal Ecologist Dr Andy Taylor to explore the fungal species found in the area.Rachel and Mark are joined by Anna Grunden of the Swedish Environmental Protection Agency to talk about Sweden's approach to outdoor access and shared challenges with Scotland.