Dog 'n' Bone

Dog ‘n' Bone host Martin Loat welcomes ad media industry figurehead and Google MD for Ad Agencies in EMEA - Mark Howe - ahead of his “semi-retirement” after an illustrious 41-year career. The pair touch on a range of topics, including supply chain issues in the media industry, client side suspicion of overpromising agencies, a greater need for transparency and how a tech company cull is an inevitability. The episode also features questions from our call-in guests: Stevie Spring, Chairman, British Council; Sarah Parkes, Chief Sales & Marketing Officer, Talon Outdoor; Rachel Forde, CEO, UM London; Mike Anderson, Media Consultant. WARNING: This episode features personal anecdotes from a previous era in the media industry, listener discretion is advised!

In this episode of the Dog ‘n' Bone we welcome three guests onto the show to discuss the challenges of running a region or market as part of a bigger international business. Joining us in the studio are Andrew Dimitriou - Chief Executive Officer at VMLY&R EMEA, Victoria Perea-Usher - Vice President, Marketing Communications at JCB International (Europe) Ltd and dialling in virtually is Paul Thompson - UK Country Manager and Advisor Netherlands at Seedtag. The episode touches on how culture and management can differ between different regions and how that is reconciled, how much upward management our guests have to do and whether adopting work from home policies can cause friction. Be sure to like the episode, leave a review and subscribe to stay in the loop.

In this episode of the Dog ‘n' Bone we welcome CityAM co-founder and Managing Director Lawson Muncaster to the show to discuss the big issues he's tackled in his career, from launching a free newspaper brand to navigating the business through Covid. Host and curator Martin Loat weaves questions in from our call in guests who include: Martin Gilbert, Chairman, AssetCo PLC, Revolut & Net Zero Technology Centre Philippa Brown, CEO, PHD Worldwide Nick Theakstone, Chief Global Investment Officer, GroupM The episode touches on the challenge of running a print edition while contending with continually falling London foot traffic, how City A.M. has diversified into other revenue streams, the ‘political voice' of the paper, his critical views of modern agency practices and why he views them as ‘lazy' and, being a Scot, what he thinks of Nicola Sturgeon and the Scottish independence movement.

On this episode of the Dog ‘n' Bone, we welcome Mandy Merron onto the show to discuss her illustrious 30 year career as an advertising agency M&A expert. Host and curator Martin Loat steers the discussion, weaving questions in from our call in guests: Jo Evans, Partner, Lewis Silkin Pete Reid, Chief Executive Officer, MSQ Partners MT Rainey OBE, Trustee at The Booker Prize Foundation Felix Velarde, Founder and CEO of the 2Y3X Programme Nick Glover, Founder and Group CEO, Territory Studio / New Territory The episode explores Mandy's ‘Enterprise Value 10' which guides the value of an agency and how one looking to sell up can fit in as “the missing piece in the buyer's jigsaw puzzle.” The pair also discuss the naked truth behind Mandy's most complicated deal, the danger of ‘buyer boredom' - and how a client tried to position paying for sex therapy as a tax-free gift! Be sure to like the podcast and leave a review.

Host and curator Martin Loat welcomes old university pal and current Sony Pictures Television International President Wayne Garvie. The discussion explores the production and impact of worldwide hits such as The Crown and Sex Education, asseses the possibility of casting a black actor to portray Winston Churchill - and reveals the story behind the hiring of Jeremy Clarkson as the host of Who Wants to be a Millionaire. The old friends-turned-media-leaders also field questions from industry peers Claire Enders, Anita Rani and the legendary Joan Collins. Please visit https://www.warchild.org.uk/ to learn more about and support Wayne's charity of choice.

In this episode of the Dog ‘n' Bone podcast, we welcome Claire Enders, Founder and CEO of Enders Analysis - the company so synonymous with producing and publishing media research and reports it is often referred to as ‘Endless Analysis'. Its subscribers include industry giants such as the BBC, ITV, Sky, Google, Vivendi, Virgin Media and Ofcom. The annual Media and Telecoms 2022 & Beyond conference, which Claire jointly runs with consulting firm Deloitte, returns in person on the 12th May. Our host Martin Loat caught up with Claire on a range of topics, including answering questions from our call-in guests: Stephen Van Rooyen, CEO of Sky Europe, David Pemsel, Founder & CEO of ScienceMagic.Inc and Stephen Woodford CEO of the Advertising Association. If you enjoy the episode, please be sure to like the podcast, leave a rating and subscribe for more valuable insights from industry leaders.

In this special edition of the Dog ‘n' Bone podcast, our host Martin Loat presents curated takes, insights and tidbits from Propeller's latest event - Comms Club: The Big Issues. The inaugural event for PR and communications professionals featured four panels offering analysis from expert speakers. The speakers explored how to achieve boardroom buy-in, the art of crafting a compelling narrative for your company, striking a balance in communicating purpose & profit – and the importance of keeping calm in a comms crisis. A special thank you to our guests on the day: Julian McBride, Global Media Relations & Communications, Accenture Interactive Anna Lungley, Chief Sustainability Officer, Dentsu Global James Vincent, Founder & CEO, FNDR Tamara Littleton, Founder & CEO, The Social Element Jason Kingsley OBE, Founder & CEO, Rebellion Developments Cristina Macina, Corporate Affairs Director, Nestlé UK & Ireland Dr. LaShonda Eaddy, Ph.D - Assistant Professor, Public Relations, Penn State University Eric Schultz, CEO, The Schultz Group You can find the full panels at the following link: hyperurl.co/m5ema3 Be sure to visit the Comms Club Community website for more information and to sign up to our Guild Community: https://www.commsclubcommunity.com/

How can brands deal with the polarising nature of social media without alienating customers? Is that even possible? Can brands effectively operate within social media without a clear purpose? What are the parallels between the metaverse now and the first iterations of the internet - and what lessons can we carry over from the latter? This episode of the Dog ‘n' Bone explores these topics with the help of Tamara Littleton, founder and CEO of The Social Element. TSE recently celebrated its 20 year anniversary and has over 250 staff worldwide dedicated to helping brands get the most out of their social media presence. If you find the Dog 'n' Bone a tasty morsel, please be sure to like the podcast, leave a rating and subscribe for more valuable insights.

What do brands really want from agencies? How can agencies become more effective - and more indispensable - partners? In this episode of the Dog ‘n' Bone, we explore what really matters to brands - as curator and host Martin Loat is joined by Peter Zillig, Director of Marketing at Ford Europe. Peter has worked across the aisle of both agencies and brands from Compaq, TAG, Euro RSCG (Havas) and Cheil UK. Together the pair dig up what really matters to the people in charge of marketing budgets. A special thank you goes to James Irvine of Wunderman-Thompson for sending in their question to the show. Be sure to like the podcast, leave a rating and subscribe for more valuable insider insights.

The Dog 'n' Bone podcast is back with a bark. Listen in as Felix Velarde, founder of the 2y3x programme and author of “Scale at Speed”, joins host Martin Loat to discuss the science of scaling an agency. The pair discuss the many lessons Felix has learned in 25 years of agency business, field questions from a seasoned audience and explore how to overcome revenue plateaus and build teams to supercharge growth. There is a Q&A with these agency bosses: Graham Goodkind of Frank PR Pete Reis-Campbell of Kaizen Tamara Littleton of The Social Element

On this special edition of the Dog 'n' Bone, Martin Loat and Dino Myers-Lamptey speak with BBC Technology Correspondent Rory Cellan-Jones in an exclusive Q&A on the audio app Clubhouse. Listen in as Rory regales us with stories from his career at the BBC, including his first meetings with Mark Zuckerberg and Elon Musk, shares his experiences of living with Parkinson’s disease and speculates on advances in technology and healthcare. Rory has captured his incredible career in his new book “Always On: Hope and Fear in the Social Smartphone Era” - available May 13th.

In this episode of the Dog 'n' Bone, we sit down with two big dogs from business media publishing. Greg Grimmer, famed ad-man and CEO of Mediatel, is joined by Philip Swinden, MD of Haymarket Business Media. The pair explore the future for printed trade magazines such as Campaign, discuss the upcoming launch of Haymarket's newest title - and Greg sheds light on his awkward showdown with Magnus Magnusson on the set of Mastermind.

On this special edition of the Dog 'n' Bone, Martin Loat and Dino Myers-Lamptey host Campaign magazine's UK editor-in-chief Gideon Spanier in an exclusive Q&A on the audio app Clubhouse. Listen in as Gideon discusses winning the BSME's business and finance editor of the year, explores the lesser known factors which saw the Publicis and Omnicom merger fail - and reveals why Snoop Dogg is his favourite rapper.

In this festive episode of the Dog ‘n’ Bone the Managing Director of Marketing & Digital at Direct Line Group Mark Evans and System1’s Chief Innovation Officer Orlando Wood share their perspectives on the creativity and effectiveness of 2020’s crop of Christmas TV ads. Listen to find out why carrots are cool, why referencing COVID was a no-no and where John Lewis’s effort slipped up as Mark and Orlando discuss their favourite festive ad spots in a conversation curated by Propeller Group chairman Martin Loat. To watch the ads mentioned as you listen, go to this page on the Propeller website where you will find links for each spot and the time when it crops up in the conversation: https://propellergroup.com/carving-up-christmas-ad-offerings-propellers-dog-n-bone-podcast/ Mark draws on his client-side experience to explain the ads he likes and the ones he’s not wowed by, while Orlando explains which ads are top of the tree based on market research company System1’s star rating evaluation method. Find out more about the star rating method, including a list of the global Top 10 Ads at the link here: https://system1group.com/xmas The chat also covers the gap between the boundary-pushing agenda of adland creatives and what the general public enjoys watching, the diversity row that erupted around Sainsbury’s ad and why you should wear trousers when on a video call with Karen Blackett OBE.

On the latest episode of the Dog 'n' Bone, we speak to Chris Kenna, CEO & Founder of Brand Advance, and Jerry Daykin, EMEA Media Director at GlaxoSmithKline. The pair discuss Black Lives Matter, the impact of keyword blocking and speaking to "the diverse majority".

This is a special edition of the Dog 'n' Bone hosted by recent Brixton Finishing School graduate Dorcas Matomby. Dorcas interviews Justin Copeland-Thomas, CEO of DDB North America, Kieran Kent, Managing Director of Propeller Group and Ben Major, Recruitment Director for Mother London, about their perspectives and plans when it comes to promoting diversity in the advertising industry.

On the latest episode of the Dog 'n' Bone, we speak to Cheryl Calverley, CEO of Eve Sleep, and Luke Smith, CEO and co-founder of digital marketing agency Croud. The pair discuss Cheryl's move from CMO to CEO, the nature of D2C marketing - and of course - their most embarrassing moments in business.

In the first episode of the Dog ’n’ Bone since coming out of lockdown, we speak to the client behind some of the most famous UK advertising of all time, Craig Inglis, former Customer Director for John Lewis Partnership & Waitrose, and the man who made the ads happen, James Murphy, founding partner of Adam&Eve and more recently New Commercial Arts. The legendary pair discuss making the magical John Lewis Xmas ads, speculate on what Christmas advertising in the year of COVID will look like – and reveal how Craig and Richard Branson shared a memorable moment in a Virgin Trains loo.

This Dog ’n’ Bone features Bruce Daisley, former Senior VP of Twitter Europe, host of the hit business podcast Eat Sleep Work Repeat (www.eatsleepworkrepeat.com) and the author of Sunday Times Bestseller The Joy of Work and Chris Hirst, Global CEO of Havas Creative and author of No Bullsh*t Leadership. The episode is hosted by Martin Loat, chairman of Propeller Group. The high-profile pair discuss the art of curating a successful podcast, the highs and lows of writing your own book and how they balanced their day jobs with becoming prominent authors on work and management.

Listen to the second of two Dog ‘n’ Bone specials recorded by Propeller live at the Advertising Association’s LEAD 2020 conference ‘where advertising meets politics’. We asked guests and speakers ‘what do you think advertising should be responsible for this year?’ and ‘How can advertising, which is based on encouraging consumption for its survival as a business, square its existence with society’s growing sustainability agenda?’ This episode features Advertising Association President Keith Weed, Simon McDougal from the ICO, Puja Parmar from the London Mayor’s Office and others giving their views.

Listen to the first of two Dog ‘n’ Bone specials recorded by Propeller live at the Advertising Association’s LEAD 2020 conference ‘where advertising meets politics’. We asked guests and speakers ‘What do you think advertising should be responsible for this year?’ and ‘How can advertising, which is based on encouraging consumption for its survival as a business, square its existence with society’s growing sustainability agenda?’ This episode features Karen Boswell of VMLY&R, David Amstel from the Cabinet Office, former Speaker of the House of Commons, the Right Honourable John Bercow and others tackling these tough questions.

The final episode of three Dog ‘n’ Bone specials recorded by Propeller at MAD//Fest 2019. In this episode we use one of our favourite formats - the relay race question. We grabbed some of the event attendees amongst the hustle and bustle of MAD//Fest and ask them to answer a question set by the previous person. They then have to pose their own question for the next guest. The chain of questions and answers shows what’s on the mind of our industry, whether these are concerns over marketing ethics or social influencer relevance, or whether it’s a little more abstract. For more information on MAD//Fest visit www.madfestlondon.com/

This companion episode to part one contains more interviews of industry go-getters amongst the hustle and bustle of MAD//Fest. We asked our guests what makes them mad about the marketing and advertising industry, and how they dare to be different. The episode features spokespeople from KFC, OMD, ESI Media and more. For more information on MAD//Fest visit www.madfestlondon.com/

What makes you mad about the marketing and advertising industry? How do you dare to be different? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at MAD//Fest 2019 investigates these questions by quizzing a host of executives, including spokespeople from MADE.com, Diageo, News UK and more. For more information on MAD//Fest visit https://www.madfestlondon.com/

Tim Weller, founder of business publisher Incisive Media, now celebrating its 25th anniversary, chats to Simon Fox, until recently CEO of Reach Plc (formerly Trinity Mirror), about the blood, sweat and tears of M&A and business growth. The conversation takes in Simon’s strategy for merging Express Newspapers with Trinity Mirror and negotiating with fearsome Richard Desmond; the rollercoaster ride of Incisive’s journey through market listing and private ownership; the perils of asking Princess Anne to run your tombola and the risks of performing magic live in front of an audience of advertisers. The importance of editors in maintaining credibility, stability and helping drive cultural change is also discussed, with hat tips to senior newspaper editors like Lloyd Embley, now Group Editor-in-Chief at Reach.

Brixton Finishing School(https://brixtonfinishingschool.org/) and Hoxton United (https://www.hoxtonunited.com/) founder Ally Owen is joined by one of her students, Dorcas Matomby, and Propeller Group Chairman Martin Loat to discuss the difficulties in bringing diversity to the creative industries. The industry-funded BFS trains young people from diverse backgrounds, including the neurodiverse, for careers at media agencies, owners and brands. Hear how companies miss out on an injection of creativity by failing to widen their talent pool to reflect their customers, why so many companies are ‘tone deaf’ in their actions and how to create a welcoming environment for employees from diverse backgrounds. Featuring mentions for The IPA (https://ipa.co.uk/) and Creative Equals (http://www.creativeequals.org/).

Keith Moor, CMO of Santander UK and soon to join national lottery operator Camelot, talks to Lauren Reynolds, global brand manager for Love Island at ITV Studios, and Martin Loat of Propeller Group. They discuss why a serious bank should make fun ads like “the bank of Ant and Dec”, paying agencies for great ideas, giving celebrities a second chance if they have “issues”, taking Love Island into fourteen international countries, why Keith’s joining Camelot… and what can go wrong when you put a poster of a frozen chicken in a bank branch.

Marketing Director of Direct Line Group Mark Evans chats with Frith Hookway, formerly of Snap Inc. and now Head of Strategy at Vidsy, about career development in a conversation moderated by Martin Loat, Chairman of Propeller Group. Mark acted as an adviser to Frith when she was a scholar at The Marketing Academy and they have stayed friends since. Their conversation unpacks topics such as mentorship, big decisions like taking a post abroad, ‘unlearning’ and ‘squiggly’ career paths.

We grabbed senior industry executives amid the hustle and bustle of Advertising Week Europe and asked them to answer a question asked by the previous person. They then had to set their own question for the next guest. The chain shows what's on the mind of industry leaders and there are revealing answers to questions such as ‘what gets you out of bed in the morning?’ and ‘what people would change about the media industry?’. Among guests who accepted the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This second of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe continues the theme of Part 1 by quizzing a host of top movers and shakers, including Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VMLY&R London who is relocating to the agency’s New York office, among others.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe investigates these questions by quizzing a host of executives, including Amanda Farmer, Managing Director of VMLY&R and Celine Saturnino, Chief Commercial Officer of Total Media.

Unilever Chief Marketing & Comms Officer Keith Weed tackles questions from young marketers on the eve of his departure from the multinational. McDonald’s Hannah Pain and Google’s Crystal Eisinger give Keith the third degree on mixing ‘magic and logic’ in marketing, imposter syndrome, advice on working towards being a CMO and more in a session moderated by Robin Wight, President of The Engine Group.

Advertising Week Europe’s Matt Scheckner and Ascential’s Phil Thomas, Chairman of Cannes Lions at Ascential, discuss where they are turning for sponsorship money now agency networks are under pressure, ‘the show must go on’ moments and the guests that have delighted or disappointed them.

The Drum’s entrepreneurial Editor-in-Chief Gordon Young is interviewed by Propeller Founder Martin Loat as he discusses how he built the trade media brand into an international business and how the print magazine acts as a springboard for a host of other Drum activity. We also learn how comedian Omid Djalili landed Gordon in trouble with RBS and about his run in with a Scottish High Court judge.

CEO of Guardian Media Group David Pemsel and CEO of the Financial Times John Ridding discuss what it’s like to oversee businesses staffed by journalists, how they make tough decisions and their respective routes to the top job in this Dog ‘n’ Bone special, moderated by Propeller founder Martin Loat.

Helen Tupper, founder of Amazing If, podcast curator and Marketing Week columnist, chats to Sky’s Head of Women in Leadership Tamara Kaye. Topics include the challenges of recruiting a diverse team, how empathy from management will create a productive workplace culture and why marketing should spearhead fresh thinking and fresh ideas.

Controversial columnist and marketing consultant Mark Ritson chats about why ‘Fearless Girl’ should not have won Effectiveness Awards, tribalism in marketing, how he makes money, and an unfortunate, messy episode with a sausage and clients.

Royal Bank of Scotland’s David Wheldon and ISBA’s former Director of Advertising & Media Bob Wootton chat about the changing role of the CMO, the end of the ‘lead agency’ concept, the challenge of a fragmented media landscape and the danger of seductive digital metrics.

Lucky Generals’ Andy Nairn and Bartle Bogle Hegarty’s Alison Hoad discuss what’s changed about account planning as the discipline reaches its 50th anniversary. Andy is co-founder of LG and Alison is Chief Strategy Officer of BBH. Learn why outsourcing to an agency still has value and experience the horror when pitch theatre goes awry.

Mark Benson, CEO of global creative studio MPC and John Payne, Managing Director of RSA Films, Asia, discuss sources of new directorial talent, the kind of film and video content brands should be thinking about in a multiplatform, multichannel world and the embarrassment of agreeing to dress in bondage gear for a shoot.

Kathryn Jacob, CEO of Pearl & Dean, and Michael Brunt, Publisher of The Economist, talk about the challenges facing traditional media, how cinema and print help drive change in social attitudes and why free insect ice cream makes for a great campaign in this Dog ‘n’ Bone special recorded at Cannes Lions.

Nick Manning, Senior Vice President, London at MediaLink, and Carl Erik Kjærsgaard, Co-Founder and Chief Executive of Blackwood Seven, discuss the challenges facing “Mad Men, Media Men and Maths Men” in a Dog ‘n’ Bone special recorded at Cannes Lions.

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival. Rangaiah explains IBM iX’s blockchain pilot project for media deals and how it will provide greater supply chain transparency. The project is in partnership with brands including Unilever and Kimberly-Clark and with Mediaocean.

Darren Childs, CEO of UKTV, and Steve Ackerman, Managing Director of content company Somethin’ Else, talk about how a local tone of voice and creativity can help broadcasters combat global streaming platforms like Netflix and Apple; why brands are failing to fully optimise their involvement in TV show formats and the perils of live broadcasting Led Zeppelin in this Dog ‘n’ Bone special recorded against the backdrop of the bustling Cannes Lions festival.

GoDaddy Vice President and Chief Marketing Officer Kate Cox chats with Adobe’s Senior Director for Enterprise Marketing John Watton about bringing creativity to B2B marketing, why Freddie Flintoff launched a line of miniature ‘Freddies’ and how encouraging staff to pursue side hustles delivers payback.

CEO of The Marketing Society Gemma Greaves and Google marketer Nishma Robb take part in an open, free-flowing chat around leadership and diversity that explores the need to admit vulnerabilities, the notion of imposter syndrome and the importance of supporting colleagues.

Founding partner of OysterCatchers Suki Thompson, and brand marketer Helen Gorman share stories and lessons learnt from working on brands such as Post Office, McDonald’s and Ribena. We hear about tight briefs, the necessity to understand the whole production process and what it’s like to be sued by Sir Martin Sorrell.

Four publishers explain the difficulties in choosing potential ad tech suppliers and their tips to make the buying process run smoothly in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and features Jonathan Lewis, Head of Partnerships & Digital Innovation at Channel 4, Fiona McKinnon General Manager at The Pangaea Alliance (including CNN, Reuters, Fast Company), Guljeet Samra, Digital Commercial Operations Director at Hearst Magazines and Danny Spears, Programmatic Director at The Guardian. It is curated by Propeller founder Martin Loat.

Four marketing trade press editors discuss how they make decisions about the stories they run, the commercial pressures they come under and the best ways a PR can pitch a story for publication in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and the panel features Russell Parsons, Editor of Marketing Week, Rachel Barnes, Editor of Campaign, Stephen Lepitak, Editor of The Drum and Seb Joseph, Brands Editor, UK at Digiday. The session is chaired by Propeller’s Director of Content Branwell Johnson.

Jon Wilkins, chairman of creative agency Karmarama, now part of Accenture Interactive, and Nils Leonard, co-founder of creative studio Uncommon London, talk about the challenges of launching a start-up agency, the possible future for agency networks and why now is the time for agencies “to create stuff”. We also learn why keeping a punk-rock sensibility is vital, when and how to fire a client and why it’s important to invest in sturdy furniture when trying to woo potential big-spending accounts.

Phil Thomas, CEO of Ascential Events and chairman of Cannes Lions, and Mike Cooper, CEO of PHD Worldwide, talk about how the Festival of Creativity is changing to meet the call from brands and agencies for a simplified awards structure and value for money. Plus the need for media agencies to stay on top of constant technological change if they are to compete with the consultancies. They also ponder the lessons learnt from signing off staff ‘car parking’ expenses and over-promising on the availability of star talent. And finally we learn whether Tim Berners-Lee likes to party.