Podcasts about page performance

This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing landing page performance in Google Ads with an experiment. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Tue, 22 Feb 2022 07:00:00 +0000 https://omt-magazin.podigee.io/9054-neue-episode 1bae37c7f2d2dd122e693faafd51291d ℹ️ Oliver Kuttruff beim OMT ℹ️ OMT Webinare ℹ️ OMT Konferenz 9054 full no Nils Prager, Oliver Kuttruff

It’s about six months even in the ongoing COVID crisis and we’re starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it. It was a busy week in search with a lot of items to cover. Google has shown such volatility various forecasting tools are constantly suggesting a Google Update is underway. Jim and Dave talk about the idea this is just the way Google is supposed to operate after a major update takes place. Jim is of the opinion Google is sorting things out as its engineers make a larger number of tweeks to the algorithms than they normally do as affects of the previous core-updates are understood. https://www.seroundtable.com/google-search-ranking-volatility-continues-30128.htmlA few housekeeping news itemsAffiliate links are mostly treated as nofollows https://www.seroundtable.com/google-affiliate-links-nofollow-links-30124.htmlManual penalties have long term consequences. Don’t expect to clean your way back into Google’s good graces quickly if your history says you’re likely to mess about again. https://www.searchenginejournal.com/google-dont-expect-same-rankings-after-manual-action-recovery/380948/Webmasters should view Core Vitals as reported in Google Search Console as low hanging fruit in their bids to build better and more useful websites. https://www.seroundtable.com/google-speed-is-complex-to-measure-30123.html The Crawl Anomaly report in Google Search Console’s Page Performance metrics will be replaced by something that might actually be useful for webmasters. https://www.seroundtable.com/google-remove-crawl-anomaly-data-30117.htmlWinston Burton has written what Dave refers to as “the best primer on machine learning” at Search Engine Journal. It’s on the SEO Required Reading list. https://www.searchenginejournal.com/machine-learning-seo/208415/Lastly, Adam Reimer has written a document on how to deal with temperamental SEOs on your staff. We love Adam but we also love being that temperamental SEO. It’s a good piece but... side-eye or something. https://www.searchenginejournal.com/work-with-seo-guru/373894/

It's about six months even in the ongoing COVID crisis and we're starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it. It was a busy week in search with a lot of items to cover. Google has shown such volatility various forecasting tools are constantly suggesting a Google Update is underway. Jim and Dave talk about the idea this is just the way Google is supposed to operate after a major update takes place. Jim is of the opinion Google is sorting things out as its engineers make a larger number of tweeks to the algorithms than they normally do as affects of the previous core-updates are understood. https://www.seroundtable.com/google-search-ranking-volatility-continues-30128.htmlA few housekeeping news itemsAffiliate links are mostly treated as nofollows https://www.seroundtable.com/google-affiliate-links-nofollow-links-30124.htmlManual penalties have long term consequences. Don't expect to clean your way back into Google's good graces quickly if your history says you're likely to mess about again. https://www.searchenginejournal.com/google-dont-expect-same-rankings-after-manual-action-recovery/380948/Webmasters should view Core Vitals as reported in Google Search Console as low hanging fruit in their bids to build better and more useful websites. https://www.seroundtable.com/google-speed-is-complex-to-measure-30123.html The Crawl Anomaly report in Google Search Console's Page Performance metrics will be replaced by something that might actually be useful for webmasters. https://www.seroundtable.com/google-remove-crawl-anomaly-data-30117.htmlWinston Burton has written what Dave refers to as “the best primer on machine learning” at Search Engine Journal. It's on the SEO Required Reading list. https://www.searchenginejournal.com/machine-learning-seo/208415/Lastly, Adam Reimer has written a document on how to deal with temperamental SEOs on your staff. We love Adam but we also love being that temperamental SEO. It's a good piece but... side-eye or something. https://www.searchenginejournal.com/work-with-seo-guru/373894/

The Mantra of Milliseconds Matter has been repeated to us over the years ad nauseam. Even if we feel the saying is somewhat trite, the principle isn’t. As faster computers, better browsers, and increasing connection...

This edition of The Back Page features a letter from a listener whose boyfriend gets performance anxiety in group sex situations.   What can be done? Does he even want to participate? What's the definition of an orgy? All this and more. The Good Night Show is executive produced by Noah Eberhart. You can help support our awesome sponsor High Noon at https://www.highnoonspirits.com/, and our other awesome sponsor Real Day Design Co at http://bonfire.com/store/real-day-design-co! --- Support this podcast: https://anchor.fm/thegoodnightshow/support

Part 2 of our guidance on creating and using a performance review form if your company doesn't have one.

Part 1 of our guidance on creating and using a performance review form if your company doesn't have one.

People often forget about the page performance tool in HubSpot. They shouldn’t.

Welcome to Episode 64 of HubShots! Full show notes are available here: http://hubshots.com/episode-64/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 19 December 2016 | Published: Friday 23 December 2016 Shot 1: Inbound Thought of the Year Thinking back on 2016 and some of the key inbound learnings: Craig’s biggest a-ha moment: Kipp Bodnar’s approach to: “solve for the problem” http://hubshots.com/episode-40/ It has fundamentally changed our approach to everything – in business and in personal activities as well Ian’s biggest a-ha moment: I have to say that “solve for the problem” has been it. But to give you something different I would say “be informed, read up and deep dive into topics” as that is how you learn and become a practitioner. Shot 2: HubSpot Feature/Tip of the Year Craig’s favourite new items in 2016: Lead Flows – quickest wins we’ve had lately Ian’s favourite new feature in 2016: HubSpot Projects Shot 3: Pro Tip (Reminder) of the Week Analysing content in HubSpot: - Check your Page Performance report (Under Reports menu) - Check the SEO optimisation of each page (start with your top 10 most popular pages) - Update the content for latest findings and accuracy - Update internal links to increase relevance and freshness - Update ‘Last Updated’ date - Add a tailored Lead Flow slide-in onto the page - Check the CTA results for the page and if needed create a variation to test the - - CTA against to increase click through and conversion Shot 4: Opinion(s) of the Week A look at: What has changed in 2016 What won’t change in 2017 How to combine the two – with examples Thinking about Artificial Intelligence Planning for the new year should include some analysis of what is new, but also what isn’t changing. What has changed in 2016 First, a look at 2016 in terms of marketing and what is changing: https://contently.com/strategist/2016/12/16/biggest-marketing-storylines-2016/ - Digital advertising overtook TV advertising for the first time. - Facebook dominates attention and marketing dollars - VR and AR take off (eg Pokemon Go) - AI starts changing from science fiction to reality - Enterprises are all changing to be media companies as part of the offering - Martech gets huge – Microsoft purchased LinkedIn - Privacy, fake news, data collection, Native advertising guidelines What ISN’T going to change in 2017 Thinking about what ISN’T going to change in the next few years. Recall Jeff Bezos’ advice: https://www.goodreads.com/quotes/966699-i-very-frequently-get-the-question-what-s-going-to-change What things will remain constant for your customers?: Prospects and customers want help and value and answers and solutions - They want quick response (consider whether you should invest in chat tools and the costs of having them managed) - They want trusted advisors, they want to feel safe - They want to feel like individuals, so focus on anything that will help to personalise their experience and make them feel special - They want a good user experience Artificial Intelligence Paul Roetzer discusses AI in marketing: http://content.inbound.com/content/origins-of-the-marketing-intelligence-engine https://www.narrativescience.com/quill-engage https://www.quillengage.com/ IBM Watson is driving AI based products: https://www.ibm.com/watson/ Eg their Customer Support tool is an example of where the industry is heading: https://www.ibm.com/marketplace/cloud/cognitive-customer-engagement/au/en-au#product-header-top Shot 5: HubShots Resource of the Year Interviews with 7 Marketing Experts from HubSpot Sydney http://hubshots.com/the-hubspot-interviews We will be updating this in 2017 with more information! Shot 6: Quote of the Week “Christmas is doing a little something extra for someone.” ~ Charles M. Schulz

Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Full show notes available here: http://hubshots.com/episode-43/ Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week Only 111 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Agendas: https://www.inbound.com/inbound16/agendas Executive Leadership agenda has an image of Daenerys Targaryen – lol Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016 Prediction: Shot 2: HubSpot Feature/Tip of the Week Using the Keyword Tool: https://app.hubspot.com/keywords/ A quick tip for people who may have forgotten about it The XEN agency site ranks #27 for the term ‘ryan bonicci’ Searching for Ryan Bonicci Check the difficulty score for Ryan – 97! Shot 3: Challenge of the Week Too many HubSpot updates to choose from ? Page Performance updated – now labels External versus COS pages clearly Contacts (and Companies and Deals) Property history – now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history Inline editing of notes in the timeline Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked – but the next items in the timeline will show if they are on the site (but external links you won’t see) Shot 4: General Tip of the Week Dealing with HubSpot bounced email contacts Fix the email, and then contact HubSpot support Create a new contact and merge the bounced one’s timeline history the new contact Shot 5: Opinion of the Week Is content as a strategy ultimately doomed? https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links Take away: need to have content strategy in place, depends on the industry you are in. Shot 6: State of Inbound Item of the Week https://research.hubspot.com/reports/the-future-of-content-marketing Based on a survey of 1091 global internet users. Consumer interests Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region. Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users. Shot 7: What’s Coming in HubSpot Item of the Week In BETA currently: Is it really updated?? Shot 8: Listener Tip of the Week Social media tools – what other options are there Shot 9: Podcast of the Week The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2 Shot 10: Lol of the Week Behold the rise of Marketing with Pokemon related blog posts… Shot 11: App of the Week Canva for iPhone: https://about.canva.com/iphone/ https://www.instagram.com/p/BIEqcITgCN_/

Page Performance is very important for eCommerce and therefore for Grainger. Key items for them right now are to find the best metrics and define “actionable” alerting for Ops in case something goes wrong. We also discussed the “Shocking News” given by Tammy Everts and Pat Meenan who claimed that Render Time is not influential for conversion and user experience! WHAT does that mean for us now?Twitter *Guests:****Bryan Einwalter: @perfchicago****Venkata Thota: @beinwal*PurePerformance:**Hosts ****Andi Grabner: @grabnerandi****Brian Wilson: @emperorwilson*Feedback: #PurePerformance @Dynatrace

Page Performance is very important for eCommerce and therefore for Grainger. Key items for them right now are to find the best metrics and define “actionable” alerting for Ops in case something goes wrong. We also discussed the “Shocking News” given by Tammy Everts and Pat Meenan who claimed that Render Time is not influential for conversion and user experience! WHAT does that mean for us now?Twitter *Guests:****Bryan Einwalter: @perfchicago****Venkata Thota: @beinwal*PurePerformance:**Hosts ****Andi Grabner: @grabnerandi****Brian Wilson: @emperorwilson*Feedback: #PurePerformance @Dynatrace

In this episode of HubSpot To Go I’ll discuss how to Research Past Blog Posts with @HubSpot Page Performance. Listen below the show notes. Show Notes: Navigate to the Page Performance tool. In narrow grey bar with different drop-down filters, change the filter button from ‘All Pages’, to ‘Blog Posts.’ Change the middle filter button to the [...]

In today s episode of HubSpot To Go, I discuss the SEO tools often overlooked in the HubSpot software. We discuss: Using the Page Performance Tool Using the Keywords Tool How the two work together to help you rank for targeted keywords Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the [...]

Facebook sigue siendo una de las principales redes sociales usadas por las empresas, pero en los últimos meses ha sufrido cambios drásticos en sus algoritmos, lo que ha llevado a que la visibilidad de las marcas se reduzca en su parte orgánica (no pagada) de manera significativa.

Facebook sigue siendo una de las principales redes sociales usadas por las empresas, pero en los últimos meses ha sufrido cambios drásticos en sus algoritmos, lo que ha llevado a que la visibilidad de las marcas se reduzca en su parte orgánica (no pagada) de manera significativa.