Podcasts about profilehow

How do you build a reputation as a new company if what you're offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market. For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qualitative is king”. Peep is also focused on keeping things lean, and putting his efforts toward big clients that will drive their recognition. Main Takeaways:Why Peep calls qualitative data “king”Why and how he's turning prospects away that don't meet his ideal profileHow he's using strategy to keep a lean stackDan's Top Tools:WynterProfitWellIntercomJoin us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic!  How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional' network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.  In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It's a great story! Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and tax advisors. She describes herself as an entrepreneur, content creator, disruptor, rebel against boring, and saviour from sucky training!  In this fun and informative conversation, Joyce explains how she lets it all out on LinkedIn - detailing the ups and downs of life as a startup entrepreneur - and how adhering to her policy of radical transparency on the platform has helped her not only stand out from the pack, but also grow her nascent enterprise. Joyce walks us through her story, from working as a consultant at the Australian Tax Office, to running her own training business. Along the way, she prioritised showing up as herself on LinkedIn, a process she found liberating, and unpacks the thinking behind her efforts on the social platform. During the course of the conversation, Joyce touches on: The importance of authenticity on LinkedIn, and why taking people behind the scenes of your professional life can really pay dividends in terms of attracting attention, building an audience and generating businessThe concept of radical transparency, and what it looks like in actionHow much time she spends creating content and responding to commentsDealing with negative comments on LinkedInEarned media opportunities that come from having a growing profileHow she juggles personal brand vs business brand The success she's having with her early efforts with LinkedIn paid ads Joyce also squeezes in a shout-out for a role she's got going at Tax Nuggets Academy (digital marketing manager), and asks - and gets - some in-the-moment advice around podcasting! Follow Joyce on LinkedInVisit her website - Tax Nuggets Academy Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

Lee Salz is the Founder and CEO of Sales Architects where he helps clients develop processes to hire the right salespeople, effectively onboard them and align their sales activities with business objectives.In this episode,  we talk about differentiation, Lee shares his insights on two types of differentiation which are marketing differentiation and sales differentiation. He also shares why the word "unique" is one of the biggest causes of frustration in sales. This episode covers:Why is it important to differentiate What does a business need to do to differentiate itself and what examplesWhy the word "unique" is one of the biggest causes of frustration in salesTwo types of differentiation — marketing differentiation and sales differentiationHow to perceive meaningful value in what you're selling through an ideal client profileHow some buyers don't see an objection to prices and value a product intrinsicallyHow to work out who your target buyer isLinkedin: Lee SalzTwitter: @SalesArchitectsFree tool: Target Client Profile TemplateBooks: Sell Different! &  Sales Differentiationsalesarchitects.comValuable Resources:Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com

In this week's podcast episode, Emily chats with Jessi Shuraleff, host of the podcast, This is My Truth and coach for women seeking to reclaim their stories and their voice. Jessi joins to share more about storytelling and how to actually use it in your business to drive sales and connections.At the age of 33, Jessi was handed a pivotal moment when her husband asked her one morning - are you happy? Her answer changed the course of her path. In that moment, she realized that while on the outside it looked like she had it all - successful leadership career at Google, two kids, supportive partner, beautiful house in the city of Chicago - on the inside she had become a shell of herself. She had lost her own voice. It was at that moment she realized she held the power to write her own story and that she would do everything in her power to reclaim her voice, own her story & always speak her truth.An effective storyteller & passionate people-first leader, Jessi spent 13.5 years at Google effectively building and leading strong sales & marketing teams partnering with some of the largest global brands in the world. Creating, building, and maintaining relationships is at the core of who she is and authenticity, vulnerability and storytelling have been the cornerstone of her skillset to get her to where she is today as a leader, a podcaster & a mom.Jessi walks listeners through how to discover their own stories and how to find the meaningful moments in your life. She breaks down the importance of writing your story down and how you should go about sharing it. Jessi also shares how you can use storytelling in your marketing strategy and why it's one of the most cost-effective tools in your arsenal of tactics. She offers advice for cultivating know, like, and trust factors in your business that will draw in your ideal customer.If you've been curious about how to actually incorporate storytelling into your strategy, listen to this episode with Jessi!Tune in for topics like:Jessi's moment of truth that spurred her into entrepreneurshipHow to get curious with yourselfWhy it's important to write down your story and read it out loud (even if you never plan to share it all)Where to find your business whyShowing up on your personal profile versus your business profileHow to create little touchpoints in your business that will set you apartLinks from the episode:Jessi's websiteJessi's InstagramJessi's LinkedInMoment of Truth podcastFollow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!

Series, "Be Zealous for the Truth", Episode FourLook Out, Danger Ahead2 Peter 2:1-9Silly signs of dangerFalse teacher profileHow to identify false teachersWhat false teachers denyThree examples of God's judgment

Samantha KellySamantha is a Twitter expert, author, community builder and founder of the Women's Inspire Network – a global online network for Female entrepreneurs. Named as one of the top marketing influencers on many global lists, Samantha has an engaged following of over 52,000 and is an international speaker.Her mantra is: “People buy from people and ‘Don't worry about people copying your ideas, just keep being the best at what you do.” Featured in Forbes Named as 50 Top Social Medial Marketing Influencers 2018 Named as one of the Top 37 Social Medial Influencers to follow in 2019 International Women's Day – Top 100 Influencers on Gender Equality and Diversity 2019 Top 100 B2B Thought Leaders and Influencers by Thinkers360 Top 20 Social Media Influencers in 2020 Samantha's speaking topics include:Brand Perception: Building relationships with customers using social mediaHow to use Twitter to raise your profileHow to get your event trending on TwitterHow Twitter can change your lifeHow to create communities online and bring them offlineLive streaming, Twitter and social mediaFive mistakes Businesses are making on social media How to deal with trolls and negativity on social mediaContact SamanthaSamantha Kelly tweetinggoddess@gmail.com +353 86 168 8743

In today’s episode, we cover:Carbon Lighthouse, its business, vision and clienteleThe genesis of the companyThe opportunity of improving energy efficiencyThe early challenges of driving salesCarbon Lighthouse’s non-profit armThe substantial role commercial buildings play in emitting GHGMisaligned incentives of the many stakeholders involvedFactors that led to a tipping point in the sales challengeWhat is HVAC optimizationHow Carbon Lighthouse uses software to optimize commercial HVAC systemsValue and savings delivered to commercial buildingsCarbon Lighthouse’s customer profileHow landlord adoption is a continuing obstacleCarbon Lighthouse’s financing, operational expenses and costsBrenden’s views on utility-level policies to reduce emissionsBrenden’s thoughts on the COVID-19 pandemic and how it relates to climate changeLinks to topics discussed in this episode:Carbon Lighthouse: https://www.carbonlighthouse.com/Carbon Lighthouse Association (non-profit arm): https://www.carbonlighthouse.org/“Spaghetti diagram” of energy use: https://flowcharts.llnl.gov/index.htmlGreen Building Initiative: https://thegbi.org/

How do you let your customers know that you're accepting new business?In this episode, hosts Stephen Boswell and Kevin Nichols, talk about how it's hard for clients to refer if they don't know your capacity to add new relationships or the types of clients you serve best. Having these types of conversations with them can increase both the frequency and the quality of unsolicited referrals.In this episode you’ll learn:How to start your drip campaign to score referralsThe exact phrasing to let clients know you're ready for more businessHow to create an ideal client profileHow to frame conversations so clients know you're doing well but are still accepting new clientsAnd more!Tune in now and learn how to let clients know you're open for new business.Resources:WealthVest | The Oechsli Institute | Advisor Coaching | Educational WorksheetIf you haven’t already, please review us on iTunes. It’s an important way to help new listeners discover the show. See acast.com/privacy for privacy and opt-out information.

Kenon and Mark continue their discussion onWhat are the methods of player acquisitionHow do you identify players that fit your profileWhat role does technology play in Process and ProfileHow does the Process and Profile successful teams have employed compare to what Avila has doneWhere does the Avila rebuild stand todayDiscuss the laughable idea that 2021 is the year to get aggressive Learn more about your ad choices. Visit megaphone.fm/adchoices

Kenon and Mark continue their discussion onWhat are the methods of player acquisitionHow do you identify players that fit your profileWhat role does technology play in Process and ProfileHow does the Process and Profile successful teams have employed compare to what Avila has doneWhere does the Avila rebuild stand todayDiscuss the laughable idea that 2021 is the year to get aggressive Learn more about your ad choices. Visit megaphone.fm/adchoices

Topics covered in this episodeWhat is meant by the “energetic qualities” of essential oils?Utah Juniper essential oil profileHow to balance the facts of science with the energetic aspects of essential oilsBlending essential oils with both a scientific and energetic approachHow to have a holistic view of essential oil useHow to incorporate the energetic aspects of essential oils into your aromatherapy practiceAbout Lindsay BlotzerLindsay Blotzer is a Certified Aromatherapist, Reiki Master Teacher, and Crystal Healer. For nearly a decade, pain and fatigue took over her life and healthcare providers only addressed her symptoms. The turning point came when she learned and began practicing Aromatherapy, Reiki, and Crystal Therapy. She founded EarthWise Wellness, LLC, to help you live your best life naturally and holistically with the empathy and insight she gained from her experience and education. To read more by Lindsay, visit her blog where she publishes a new post on the 7th of every month about Aromatherapy, Reiki, and the healing benefits of nature.Connect with Lindsay BlotzerWebsite: https://www.earthwisewellness.comFacebook: https://www.facebook.com/earthwisewellnessllc/Instagram: https://www.instagram.com/earthwisewellnessllc/Disclaimer: The information presented in this podcast is for educational purposes only, and is not meant to replace professional medical advice. Please consult your doctor if you are in need of medical care, and before making any changes to your health routine.

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketingUsing a diagnostic tool to segment your database and identify areas for new productsHow to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a bookMeasuring the return on investment on a creating a diagnostic toolLinks mentioned in the podcastDr Emily VerstegeMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketingUsing a diagnostic tool to segment your database and identify areas for new productsHow to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a bookMeasuring the return on investment on a creating a diagnostic toolLinks mentioned in the podcastDr Emily Verstege Monetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar