Podcasts about reputation revolution

If you've ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you're not alone. Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode. Because we're exploring how the very thing you're avoiding is the key that will unlock your lead generation, help you attract the perfect-fit people, turbocharge your profits, and make a (far) bigger impact.In this episode, we unpack why stepping into the spotlight is a non-negotiable in the AI digital age of marketing. In this episode, you'll learnWhy self-censorship is keeping you invisible — and how to break free while feeling excited about what you're sharing.The most important lessons I discovered in 'the Year I Lost My Business Mojo'.Why the next evolution of marketing demands you at the center and the secret to doing this in a way that avoids you hating marketing.Two distinct marketing approaches — one client-focused, one personality-led — and how to choose what works best for you.If you're ready to stop second-guessing and start showing up with confidence, join me for Reputation Revolution, a 2-day live course designed to help you step up and stand out: hustleandheart.thrivecart.com/reputation-revolutionRead the full article about 'The Year I Lost My Business Mojo': https://www.hustleandheart.com.au/business-mojo/ 

Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes. In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace.You'll learn: How to eject your competitors from squatting in your most valuable real estate – your brain. Why being different is better than being better. The surprising strategy for innovation in your service delivery, marketing, and branding. The difference between unhealthy and healthy competition. Practical tips for setting achievable, measurable goals that keep you motivated. Why we need to stop judging our emotions. How to turn competitiveness into a powerful, positive force.Want to stand out in this digital landscape? Join me at Reputation Revolution, a 2-day live course to equip you with the strategies to do so: https://hustleandheart.thrivecart.com/reputation-revolution/

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In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood! As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE) Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show. Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders. Be inspired and learn more from Anne in this episode of the Reputation Revolution show! LEARN MORE ABOUT ANNE: WebsiteTwitterYoutube show

As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like. These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace. But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You've honed your speaking chops for free - but you're now starting to think: I could - and should - get paid for all this work! Well, if becoming a professional keynote presenter is something that's been on your radar, stay tuned because my guest today is a true insider of the speaking business.

In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: **Introduction to Guest**: Learn about Alicia's journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth without requiring more of their time **The Power of Automation**: Discover how automation reduces human oversight, streamlines processes, saves time, and increases profitability across various business aspects like marketing efforts or knowledge sharing. **Profit Generation through Automation**: Understand the concept of creating automatic income streams that ensure consistent revenue inflow (when implemented gradually). **Examples & Key Areas for Automation**: Get insights on automating administrative tasks and marketing activities to save time and reduce costs without hiring more staff. **Marketing Focus Points**: Explore key areas -- awareness through amplified content; visibility beyond algorithm restrictions; lead generation (which generates new prospects daily without attending networking events); and growth strategies requiring our constant attention (automated to function every day on a consistent basis). **Effective Lead Generation Strategies**: Learn about selling low-priced items initially to attract new customers and convert them into loyal ones by demonstrating value over time. **Content Strategy & Marketing Automation Tips:** Stay active across multiple platforms like blogs, podcasts etc., use paid advertising especially promoting content via Facebook Ads at minimal costs per day to ensure visibility among existing followers while attracting new ones as well. This episode is packed full of actionable insights and tips for anyone wanting to scale their business without relying on more of their time and attention. FOR A DEEPER DIVE INTO THIS INTERVIEW WITH ALYCIA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com CONNECT WITH ALYCIA: Website - https://www.alyciaedgar.com/LinkedIn - https://www.linkedin.com/in/alyciaedgar/Instagram - https://www.instagram.com/alycia_edgar/

Welcome to the first interview for Season 8 of Reputation Revolution, the personal brand monetisation show! In this episode I have the pleasure of hosting Jackie Goddard, the founder of Power to Speak, based on the south coast of England. In this insightful discussion, Jackie shares her journey from being an art development officer and drama teacher to becoming a public speaking coach who helps business owners and professionals to get performance ready and excited about stepping in front of an audience to share their message. Key points covered: Jackie's background in fashion design, acting, and working behind the scenes at the Royal Shakespeare Company.How teaching drama led her towards coaching adults which inspired her business, Power to Speak.The impact of Covid lockdown on Jackie's career path and how it prompted her transition into online platforms.The inception story behind Power To Speak, and how Jackie helps individuals confidently express themselves before their audience.Importance and challenges around articulating what you do when building a business around your expertise.The concept of impostor syndrome – why we undervalue our abilities and how understanding and valuing personal stories can be empowering. We also delve deeper into Jackie's journey in establishing her business including positioning strategies used along the way, and why she opted to create the Power to Speak brand versus trading solely under her own name. Jackie also unpacks her sources of revenue, and how she integrates her various programs and offerings under the Power to Speak banner. If you're in the early stages of building a business around your knowledge and expertise - or you're thinking about doing so in the future, you'll love this interview with Jackie Goddard! CONNECT WITH JACKIE: InstagramLinkedInFacebook

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. You may have noticed we've changed the subtitle of the podcast, from 'The professional personal branding show' to 'The personal brand monetisation show'. In the past - across 270+ episodes in fact - this podcast has zeroed in on topics associated with professional personal branding, with a view to helping credible individuals build visibility, influence and trust in the marketplace. The business side of personal branding However, from Season 8, we're going to be more purposeful about covering topics that focus solely on playing a bigger game and leveraging one's personal brand assets for commercial gain. In other words, the business side of personal branding - capitalising on the profile and reputation we've built in the marketplace. It's a meaty topic, and we'll be looking at both sides of the ‘creator coin', with a skew towards the 'reputation creator' and how they can build a high revenue business off the back of their professional personal brand. But, we'll also be looking at independent content creators, and highlighting what we can learn from them, as they are at the cutting edge of content creation today. Plus we'll dig deeper into the commercialisation aspect of personal branding, and how we can build a sustainable enterprise off the back of our profile and reputation. My goal is to ‘build a bridge' between the Reputation Economy and the Creator Economy - to explore where they meet and intersect, and unpack the commercial opportunities that come with that. When it comes to topics we've previously covered on the show i.e. owned media (content creation in all its various forms),social media (including all the platforms),media and influencer relations (earned media),reputation management,community building,book publishing,networking and public speaking, etc ... I've established a new podcast - BECOME YOUR OWN PR MACHINE - to cover these. (Become Your Own PR Machine is available now from your podcast app of choice) So, my two podcasts are essentially bookends: Become Your Own PR Machine - learn how to harness the power of PR, content and digital communications to build recognition, influence and credibility for your business, organisation or personal brand. Reputation Revolution - learn how to leverage your reputation to take advantage of commercial opportunities so you can profit from your personal brand in a way that's strategic, sustainable ... and respectful. I hope you enjoy either - or both shows! Hit me up on Twitter (@trevoryoung) or Instagram (@theprwarrior) or LinkedIn (/trevoryoung) and let me know what you think of the changes! Thanks :) TY

"We're not here to blend in!" (Kris Ward) In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace. In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was everywhere!), so I decided to 'keep the tape running' and then delved with Kris into her story. That's what this episode is all about: Kris's story, from returning to her business after the passing of her husband, through to finding her voice on social media (becoming "bold faced"), growing her podcast (which has over 1000 5-star reviews), writing as book, as well as a behind-the-scenes peek behind her wildly-successful podcast guesting strategy. Kris walks us through her struggle to sharpen her point of view through her content, and how she became featured on some 400 award-winning podcasts, radio and TV shows throughout the world. Of note, she has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC's The Secret Millionaire – James Malinchak. The theme of this discussion really is a 'perfect collision' of owned media, earned media and social media - something we talk about often here on the Reputation Revolution. You can see now why I got Kris back on the show for a follow-up episode! Kris has a blog, plus she has a growing presence on YouTube, TikTok Instagram and LinkedIn! Phewww! She's a dynamo, you're going to love this interview! Connect with Kris: websiteInstagramLinkedIn

On this week's episode of Behind The Play, Paul chats with PR Warrior and Cats fan, Trevor Young.

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to. But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace. At the Reputation Revolution, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we ARE the business. We look at strategic PR and communications and all that entails, including content creation for our owned media channels, we cover social media of course, as well as earned media such as publicity, media relations, influencer relations and public speaking. Growing an audience of followers and subscribers is all part of the program: an audience of fans and allies, champions of our personal brand, of what it is we do and stand for - an audience made up of potential advocates, influencers, clients and customers. But can we go deeper, and build a genuine community around our ideas, or a specific topic or issue? Community as a concept has been kicking around for a while now, but it's taken on new significance in recent times, for many of the aforementioned reasons. At best, it's grossly misunderstood, at worst, it's been consigned to the bin of marketing buzzwords!. But we're about to change that in this episode! Today's expert guest gives us the rundown on communities from a strategic marketing standpoint. Indeed, he's just released a book on the topic! His name is Mark Schaefer, and the book is called BELONGING TO THE BRAND: Why Community is the Last Great Marketing Strategy. Mark is one of the world's leading marketing futurists and keynote speakers; he's also a best-selling author, a veteran blogger and podcaster, a business consultant and educator of note. He's a true thought leader, in a world where there are plenty of wannabe's - and he embodies all the things we talk about here on the Reputation Revolution. Let's meet him, shall we?

Welcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it.  Topics touched on include: Personal brand vs business brandHow to grow your personal brand-based business using paid media & digital ads Grounding yourself in your story and your messageHow to use press releases to increase personal brand visibility & credibilityHow Oscar Trimboli built a global business around his professional personal brandExpert vs thought leader: what's the difference?Unlocking & shaping your ideas through deep contentHow to build your personal brand using LinkedIn Company PagesProductise your knowledge + scale your impactHow Joyce Ong uses transparency & fun to cut through the noiseExploring the possibilities that come with today's Reputation EconomyDeveloping a digital media mindset & experimenting with short-form videoGoing small to make it BIG with earned mediaHow lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplaceHow brand strategist Mark Drager built a YouTube show generating 4M views If you only listen to one episode of the podcast this year, this is surely it!

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and bring people along for the ride. This is why we find their content so interesting, and often challenging at the same time. They force us to rethink the status quo; sometimes they can change the way we think about a particular topic or issue with their concepts and ideas. In turn, they often build large engaged audiences as a result of their content, their speaking and their media appearances. Which brings us to today's episode: it's a replay of a previously-published interview with world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. It's actually part two of my interview with Mark. In part one (episode #192 - 'How to build momentum for your ideas'), we discussed Mark's book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two (episode #193 - this particular interview), the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: "It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place." CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube ********************************* Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure! Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts. In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more generally on the opportunity for personal brands to extend the reach of their voice by being on other people's podcasts. Plenty of ideas and tips in this show folks! If you're keen to grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! DID you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe if you get a moment!

How to leverage podcast guest appearances to build your professional personal brand  In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort to pitch your story to the media outlets: it's still earned.  You've earned the right for that media channel to quote you, to cover your story, to publish an interview with you. And by media, we're talking about the whole gamut here baby: at the top end, you're looking at Tier 1 media outlets such as national and metro newspapers and magazines, commercial radio and TV. Then there are what you'd call Tier 2 media - vertical magazine titles, mainstream blogs, industry publications. And we keep moving down the 'media ladder' until we get to micro-media, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about podcasts, YouTube shows, live-streams, blogs and email newsletters.  It's this lower tier of niche media that we dig into in this episode, with a strong focus on podcasts. We'll allude to the other types of channels, but podcasting is where it's at in this episode: how to extend your reach by becoming a guest on other people's podcasts.  To help me unpack what it all means, and how you too can build your personal brand by appearing as a guest on other people's podcasts, I'm joined by SHELBY JANNER - Chief Publicity Director at Zilker Media. Shelby is an expert in pitching podcasts, she has led Zilker Media's PR team to reach 2.5 million listeners in the past 2 years alone, booking over 100 different podcasts for Zilker Media's clients. If you're keen to extend the reach of your voice and grow your influence beyond your own personal network of friends and connections, then this episode will be of interest! The micro-media channels may be small, but they can be powerful - and there are no shortage of opportunities available for savvy experts and thought leaders! Let's get into it! P.S. Visit PodcastGuestInsider.com to get your first month of Zilker Media's new podcast guesting service free. Podcast Guest Insider isn't just another podcast database. As a subscriber, you'll get everything you need to pitch yourself to the right podcasts, delivered straight to your inbox. In your first free month alone you'll get information on 10 vetted podcasts with contact information for you to start pitching yourself to guest on podcasts immediately.  *************** Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY. If you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy > go to credible authority.com > ALSO: did you know REPUTATION REVOLUTION is also a newsletter? I'd love it if you could check it out and/or subscribe at reputationrevolution.substack.com.

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation. If you're a business owner or a professional expert with years in the trenches and runs on the board, there's a good chance you might want to get things 100% perfect before publishing anything to social media. It's this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts. Today's episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a wide-ranging conversation! By ‘taking risks', I'm not talking about doing anything silly. Just letting loose a bit. Showing more of your authentic self. Trying new platforms. Experimenting with new technologies. Developing new skills. There are a lot of good things that come with this: in the case of today's guest, gaining confidence in front of the camera. I call it adopting a digital media mindset. Because, to be really successful with your content on social media, it's as much about mindset as it is about the words you use. In this episode, we hear from BEN CUSACK, a 45-year old government grant specialist and business owner whose TikTok account has generated over 10 million ‘likes', with an audience of over 190,000. In short, Ben takes chances on social media, and it's terrific to hear his story and how he's gained confidence in front of the (mobile phone) camera simply by doing, by putting himself out there and not taking things too seriously. Ben and I cover TikTok, YouTube Shorts, turning blog posts into videos using AI, content curation on LinkedIn and increasing personal productivity through outsourcing. If you tend to over-cook things on social media and have not yet broken out of the mindset that something needs to be perfect in order to be professional, then this episode is for you! CONNECT WITH BEN: TikTokWebsiteLinkedInYouTube #LearnByDoing #DigitalMediaMindset #ProgressNotPerfection ________________________ Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use! Some of the topics covered include: getting out of your comfort zonedealing with limiting beliefsprioritising - and doing - the work requiredestablishing a lifestyle business that enables people to work effectively from anywhere We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera. ------------------------- Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We're all about the individual, here on the Reputation Revolution. We're talking about the power of the personal brand, folks, and how it's now the biggest asset we have. The way I look at it: why wouldn't you want to put your best foot forward? Why wouldn't you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others. The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they're endless.  But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back. We can create a pathway for ourselves: we can take control of our professional lives, and influence in a positive and genuine way how people perceive us. That's the theme for today's episode. My guest today is BEC SANDS, who helps exceptional people build personal brands and stand out as the go-to thought leaders in their fields of expertise. Bec and I explore the possibilities that come with being a thought leader or recognised expert. There are roughly two parts to our conversation: (1) mindset and clarity, and (2) the opportunities that come with being an active participant in today's reputation economy. In terms of mindset, we unpack the various roadblocks and how people can overcome them. These limiting beliefs include an unwillingness to change, imposter syndrome and the pursuit of perfectionism. We also chat about making the jump from career to running a personal brand-based business with the ability to work from anywhere. Along the way Bec shares her story how live-streaming every week on Instagram helped her overcome her reticence about appearing on camera. If you're wanting to take your thought leadership journey more seriously, this episode is for you! CONNECT WITH BEC: WebsiteLinkedInInstagram Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

In the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It's a great story, and she reveals how she went about it in the chat. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and discussing actionable insights that you can use! Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic!  How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional' network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.  In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It's a great story! Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and tax advisors. She describes herself as an entrepreneur, content creator, disruptor, rebel against boring, and saviour from sucky training!  In this fun and informative conversation, Joyce explains how she lets it all out on LinkedIn - detailing the ups and downs of life as a startup entrepreneur - and how adhering to her policy of radical transparency on the platform has helped her not only stand out from the pack, but also grow her nascent enterprise. Joyce walks us through her story, from working as a consultant at the Australian Tax Office, to running her own training business. Along the way, she prioritised showing up as herself on LinkedIn, a process she found liberating, and unpacks the thinking behind her efforts on the social platform. During the course of the conversation, Joyce touches on: The importance of authenticity on LinkedIn, and why taking people behind the scenes of your professional life can really pay dividends in terms of attracting attention, building an audience and generating businessThe concept of radical transparency, and what it looks like in actionHow much time she spends creating content and responding to commentsDealing with negative comments on LinkedInEarned media opportunities that come from having a growing profileHow she juggles personal brand vs business brand The success she's having with her early efforts with LinkedIn paid ads Joyce also squeezes in a shout-out for a role she's got going at Tax Nuggets Academy (digital marketing manager), and asks - and gets - some in-the-moment advice around podcasting! Follow Joyce on LinkedInVisit her website - Tax Nuggets Academy Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you'll no doubt be interested in what's on offer at Credible Authority Academy.

This special episode of Collision Buzz was recorded live and on stage at the 2022 CARSTAR Conference.  Hosted by Driven Brands Collision Senior Director of Marketing, Jennifer Paulino - the episode features past Collision Buzz guests and CARSTAR brand leaders discussing their approach to an integrated marketing plan.  The discussion encompasses everything from community involvement to a strong digital presence - focused on the growing “Reputation Revolution,” Jennifer leads our guests through a meaningful dialogue around the necessary tools and initiatives that today's body shops need to have a successful and impactful brand presence. Thank you to all our guests in this month's episode. FOLLOW THE COLLISION BUZZ PODCASTINSTAGRAM   |   instagram.com/collisionbuzzFACEBOOK   |   facebook.com/collisionbuzzpodcast GUESTS Johnny K., Owner-OperatorCARSTAR Edmonton GatewayCARSTAR Edmonton MayfieldCARSTAR Edmonton South EastCARSTAR EllerslieCARSTAR Express Edmonton SouthCARSTAR Leduc North Wendy Murray, Owner-OperatorCARSTAR Murray'sCARSTAR Port OrchardFix Auto Gig HarborFix Auto Port OrchardFix Auto Puyallup Sebastian Torres, Owner-OperatorCARSTAR BrantfordCARSTAR Brantford WestdCARSTAR Simcoe Jamie White, Owner-OperatorCARSTAR Universal of Fort OglethorpeDalton CARSTAR SouthKen's CARSTAR North HOSTJennifer Paulino, Sr. Director of MarketingDriven Brands Collision PRODUCEREliezer Plasencia, Creative Marketing ManagerDriven Brands Collision

Wow, this is one heck of an episode! If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'. My guest today has done exactly this and is indeed an active participant in today's 'Reputation Economy'! He has, over time, built a global profile and reputation as one of the world's leading listening experts. His name is Oscar Trimboli, he lives in Sydney, and this is his story. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker. In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today. He shares in detail his content strategy across owned, earned and social media channels. Oscar touches on a range of topics. He explains: how he came to the realisation he was an expert at listening.how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn't getting any traction because I wasn't talking to their problem, I was talking to my hypothetical solution”how podcast guest interviews result in real business benefits Oscar also unpacks how he generates his income. QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways” On the Reputation Revolution podcast, we cover the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace Oscar ticks all of these boxes! His story is a good one. If you're wanting to build a personal brand-based enterprise, this episode is required listening! CONNECT WITH OSCAR: LinkedInTwitter (Details re Oscar's new book here)

Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” We are always presenting ourselves, our story and our ideas, whether we're speaking on-stage or at a meet-up, in boardroom meetings, in our video content, and podcast interviews. But for many of us, it's not something we like doing, while others don't mind speaking in public, but they make a hash of it because they're not prepared, and they don't necessarily take their audience into consideration. Let's cut to the chase: Building a thought leader brand often will require you to communicate your message from multiple platforms. Not only is it a powerful proposition, but it's also a privilege to be able to present to an audience, whether virtually, in-person on-stage, or via our content (webinars, videos, podcasts, etc). This is the topic we chat about in this episode of the Reputation Revolution, and to help us do just that is JACKIE GODDARD, founder of Power to Speak. Jackie is a creative producer, acting, voice and presentation coach who helps entrepreneurs, leaders and speakers get excited about sharing their business ideas! In this episode, she shares how she works with her clients so they can step up and communicate confidently and powerfully on any platform. Jackie explains the importance of knowing why you're there (on the virtual or physical stage), and what the value is that you're sharing. Your story is your bedrock, she says, and you should be able to adapt it to different platforms. Jackie discusses: The power of gaining insights on what people think about you ( she refers to the “criticism sandwich” - good point, bad point, good point)Why creating a bank of personal examples and stories can give you the communications edge ("start a story journal" and collect anecdotes and stories, Jackie recommends)The importance of having a solid understanding of your audience. "You want to inform, interest, entertain your audience": What stories can you tell that will benefit? What do you want your audience to feel? What do you want them to go away and do? What action do you want them to take?Imposter syndrome, and why many people - as per Jerry Seinfeld's quote - are averse to speaking in public. "We have more knowledge on our subject than we think!" Jackie says. Whether you participate in podcasts, panels, meetups, boardroom presentations, workshops, Zoom presentations, or are asked to deliver keynote presentations, you'll find this chat with Jackie helpful and inspiring!

THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF -- "Should you focus on building your personal brand, or business brand?" It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms. However, I felt there was unfinished business. I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject. Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands, But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue. It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were. Until now. I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation. Which is what I have done in this episode. I hope you get value from it! REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play. But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king! To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic. They are: SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer loveBRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme. Along the way, we also discuss: the concept of branding, and the critical role it playsthe importance of values, personality and consistency in building trustexamples of personal brands who have also built significantly-sized businessesThe role reputation plays in personal brandingLeaders of practice areas within a larger firm: how should they approach personal branding?Brand architecture, and when to build a 'house of brands' If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic. *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***

Trevor Young is a battle-hardened PR & communications strategist + coach, speaker, and social broadcaster. A pioneer of the social media and content marketing industry in Australia, Trevor established his popular blog PR Warrior in 2007; he is the author of two books, including his latest Content Marketing for PR, and hosts Reputation Revolution, a podcast about professional personal branding. Thanks, Trevor for sharing your story ========================== Share with a friend if that benefited you! Join our Community: https://www.facebook.com/groups/growandscaleonlinecommunity Follow us: Website: www.themindbug.com YouTube: www.youtube.com/channel/UCuLCNxnsCPnOKnVCU4odbDQ Instagram: www.instagram.com/matteoandrenata Facebook: www.facebook.com/matteoandrenata If you would like to reach us via email: hello@themindbug.com Be Relentless & See you in the next episode!

Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior. Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book. Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com). All this and more!

In this week's episode of Reputation Revolution, we zero in on the 'mindset' part of personal branding. The topic is a bit different from what we usually cover on the podcast, but it's critically important for entrepreneurs and thought leaders who are keen to fast-track their public profile and professional reputation. If we can't get our mindset right and get on top of roadblocks and issues caused by self-sabotage - i.e. imposter syndrome etc - we can never effectively put ourselves out there online and build a personal brand that is truly representative of our professional selves. How can we create powerful, thought-provoking content if we're constantly second-guessing ourselves? How can we provide useful tips and ideas on social media if we don't deem ourselves worth enough to do so? To unpack all of this is The Happiness Hunter, Fiona Redding, a mindset coach and motivational speaker who helps female founders upgrade their vision, mindset and wellbeing to create a purposeful, profitable life and business. Specifically, Fiona outlines the five ways we self-sabotage, and explains how we can fix it. (FURTHER READING: The five ways you self-sabotage (and how to fix it) CONNECT WITH FIONA: The Happiness Hunter websiteLinkedInFacebook

Belinda White is the founder of Fierce Girl Finance, a blog-based online platform that helps women take charge of their money. Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education. Belinda unpacks all this in this chat with the PR Warrior, Trevor Young. Specifically, she covers a range of topics including: Building a platform around your passion Finding your voice through bloggingThe importance of having a vision and mission from the outsetCapitalising on media opportunities that come with having an increased profile in the marketplaceDoing your homework before pitching a story idea to journalistsJuggling blogging with a full-time gig Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine! This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog. >>> Check out Fierce Girl Finance here! Pssst! Did you know that REPUTATION REVOLUTION is now also an email newsletter? If you like the podcast, you'll love the newsletter :) You can subscribe here if you're interested.

The Creator Economy is a big deal. It's big – HUUUGE! – and it's getting bigger. What's the relevance to thought leaders and professional experts? Simple. It's where all the content ‘heat' is at the moment. According to Mark Stenberg from Medialyte: "The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.” Bona fide content creators (or ‘content entrepreneurs', as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience. Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads and sales for their business, or whatever 'commercial' outcome they seek. In this solo episode, Trevor Young aka the PR Warrior, dissects the Creator Economy and explains why it's important for thought leaders to get a handle on where things are headed in this space. Trevor's advice? Don't follow your competitors (and end up looking like them). Instead, check out - and seek inspiration from - the new wave of independent content creators who are making a big splash globally in their respective niches. They're at the cutting edge of what's happening currently in the world of content marketing and social media, he says. "Go to where the real action is and absorb ideas and insights, and start putting them to work in your business!" QUICK PLUG: Did you know that Reputation Revolution is now a newsletter as well as a podcast? Subscribe today for our free weekly newsletter jam-packed with stories, tips and ideas to help you become a credible, influential voice in your industry >>> here's the link.

Welcome to season 5 of the REPUTATION REVOLUTION podcast. In this brief episode, Trevor Young aka The PR Warrior walks us through what to expect from forthcoming episodes of the podcast.

Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. Host Trevor Young takes a look back at the first half of episodes from season 4, including interview snippets from the likes of: Author and LinkedIn expert, John EspirianLeadership communications coach, Sarah MakrisBusiness book coach, Kath WaltersB2B influencer expert and social media pioneer, Gavin HeatonLaunch strategist and design expert, Jenna SoardDigital marketing guru, Andy CrestodinaAuthor and video storytelling expert, Jonathan CreekLeading podcast strategist, Kellie RiordanFOMO marketing pioneer, May King TsangThought leadership content expert, Lacy Boggs Check out part 2 of this season finale in the next episode!

'Social savvy' leaders are still pretty rare. The ones who are doing social media are doing it well. If you want to join them, Damian Corbet can help! Damian founded the The Social C-Suite, to help leaders use this essential leadership tool to adapt, thrive and build trust as a leader and in their organisation. He is also the author of book The Social CEO, which includes contributions from more than 30 writers including industry-recognised experts in social business and practicing ‘social CEOs’. Damian joins Trevor Young for this episode of Reputation Revolution to talk all about how leaders and senior executives can - and should - embrace the social age, They discuss some great examples of social leadership from Damian's book. Other key points covered include: What social leadership is and why it's importantHow Damian's social media journey started, as the in house social expert for a multinational organisation with 30,000 employeesThe differences between social media marketing and social leadershipHow a leader's social media presence can demonstrate to potential customers or talent what the organisation stands forHow making just a little time in your schedule to become a social CEO pays for itself in highly impactful and valuable ways for your organisation. Whether you're an aspiring social leader or an employee hoping to inspire leaders in your organisation to 'go social', this episode will deliver! CONNECT WITH DAMIAN: Website Twitter Facebook LinkedIn

At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Mark is a world-renowned blogger, best-selling author and keynote speaker . His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.  In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it. He also unpacks how businesses and individuals can tap into the concepts behind Cumulative Advantage to build momentum for their own ideas. Mark covers: The 5 steps of Cumulative AdvantageBest practices to stay the course once momentum has begun to buildThe clarity Mark got for the next steps in his life and business after contracting COVID-19The ‘sonic boom’ concept and how to use it to leverage your idea. ... plus Tim Ferriss and Oprah get a decent look-in as well! Mark's Quotable quote: “It’s not the idea that changes your life, it’s the curiosity to pursue it”. NOTE: Stay tuned for the next episode - part two of this interview - in which Mark discusses how he has evolved his personal brand over the years, along with other marketing gold! CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYou Tube

Lacy Boggs is the founder and director of The Content Direction Agency, which provides content marketing strategy and writing services for personality driven businesses and brands. In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world. In this conversation, Trevor and Lacy cover: the power of long-form content,how it can help business leaders become better known and more trusted in the marketplacehow business leaders can use thought leadership marketing to influence the conversation within their industryBeing strategic about what leaders can outsource vs the 'big ideas' that can only come through them if they want to be valued as a thought leader. If you want to improve your leadership marketing and increase your value as a thought leader in your industry, start with making the time to listen to this conversation. CONNECT WITH LACY: Website Facebook Instagram Twitter

The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, Kellie Riordan, one of Australia's leading podcast strategists. Kellie is the founding producer of Australia’s most downloaded podcast, Conversations; as the creative lead of the Australian Broadcasting Corporation’s podcast team, she oversaw the creation of more than 30 of the country’s best-known shows. Today, Kellie is the founder of Deadset Studios, a consultancy specialising in audio strategy, podcast production, and branded storytelling. Kelie joins Trevor Young for this conversation about podcasting strategy, and how great storytelling works in this intimate medium. Some of the topics discussed include: Kellie's experiences in the early days of podcastingThe steps for a solid foundation you should take before starting a podcastThe different formats podcasters are using'Podcasting 3.0' - innovations for creating and sharing audio content todayPodcasting strategies for engaging listeners quickly and producing a great showRespecting your audience's time by creating something that's worth their time and full attentionOther ways to leverage your audio content. If you need help making a great podcast or devising an audio strategy, you'll get a lot of value from this episode! CONNECT WITH KELLIE: Website Twitter LinkedIn

Episode 188 of Reputation Revolution is all about video, video, video, with expert guest Jonathan Creek. Jonathan is an award winning investigative journalist turned viral video expert, author of the recently released book Like, Comment, Share, Buy - The beginner's guide to marketing your business with video storytelling and founder of digital marketing agency Virable. In this conversation, Jonathan and host Trevor Young explore: Which is better: long form or short form videos? (The answer might be different to what you think)The formula for creating shareable videos that people connect withThe 'spread factor' - why videos go viralJonathan's favourite storytelling frameworkWhy corporate videos are boring (from someone who makes them!)Expert tips for creating video content that gets attention and creates connection. This is a jam-packed conversation on how to use video more effectively to build your personal brand and develop a thought leadership position in the marketplace, CONNECT WITH JONATHAN: Website Buy the Book Facebook Instagram

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago, is a digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. In this far-reaching conversation for Reputation Revolution, Andy chats with Trevor Young about: The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey, If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting! CONNECT WITH ANDY: Website Twitter Instagram LinkedIn

Jenna Soard is a launch strategist, a brand and design expert ,and a course creation 'circus master'. Jenna is the founder of You Can Launch, a five-part system that teaches creatives, consultants, coaches, and aspiring course creators how to launch their very first course, membership or group coaching program, and sell it with Facebook and Instagram Ads. In this interview with Trevor Young for Reputation Revolution, Trevor and Jenna talk about: Jenna's journey from senior graphic designer at Nike to full-time course creation and branding expertThe essential questions to ask when considering whether it's time to launch an online courseHow to create a win/win environment where your ideal client is telling you exactly what they need throughout the course creation processHow to avoid course creation analysis paralysisBusting the myths that hold people back from creating an online course, program or membership Quotable quote from Jenna: "... if somebody is not teaching in the field that you're trying to do, if somebody is not solving the problem that you're trying to solve, the problem isn't big enough". CONNECT WITH JENNA: Website Instagram Facebook

Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - Age of Conversation. Known as 'Servant of Chaos', Gavin is the founder of the new B2B influencer marketplace, Influencer Active. In this episode of Reputation Revolution, Gavin chats with Trevor Young about all things personal brand influence. They discuss: What is means to be a genuine business-to-business (B2B) influencerHow a small, engaged audience can be more influential than a large, unengaged oneDetermining how an influencer can best benefit your business, and what type of influencerContent: Curation or Creation?Playing to your strengths as a B2B influencerActions you can take if you want to be a genuine B2B influencer CONNECT WITH GAVIN: Twitter LinkedIn Influencer Active

We kicked off season 3 of Reputation Revolution back in May with a look at the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand. These dots, or elements, flow from what I refer to as the four pillars of personal branding for professional people. They are: (1) ESTABLISH your voice (2) ENHANCE the credibility of your voice (3) EXTEND the reach of your voice (4) EXTRACT value from your voice. Here on the Reputation Revolution, each episode builds on at least one pillar. For example, in episodes 150 and 174, I chat with Mark Masters and Eli Trier respectively about the power of building one's community of like-minded people. Creating video content, including video live streaming, is all about enhancing the the credibility of your voice. In short, if you want to build a credible profile and trusted reputation in the marketplace, video should definitely be on your content creation radar. We've had some terrific guests in season 3 sharing their ideas and expertise around all things video - Julian Mather, live streaming guru Ian Anderson Gray, and Tristan White, a successful entrepreneur who runs one of Australia’s largest physiotherapy practices. We've also covered other elements of the Personal Branding Universe in season 3 - for example, writing a book to build profile and enhance your professional credibility. Writing productivity geek Bec Evans told us in episode 158 that there are various internal and external roadblocks authors often encounter when writing their book. Suzy Jacobs, founder of Activator Academy, took is through the importance of values in episode 155. Most critical in personal branding is to stand for something. So says Steve Sammartino, a leading futurist, best-selling author, media commentator and keynote speaker. In episode 166, Hillary Weiss introduced us to a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”. And what of social media? It's such a critical aspect of building a personal brand, particularly one underpinned by a credible thought leadership positioning in the marketplace. Just ask California trial lawyer, Mitch Jackson, author of the book The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs. I've long referred to Twitter the 'influence channel', and that's how Dr Emma Beckett sees it too. A key outcome of Emma's social efforts, particularly on Twitter, is interest from mainstream media, resulting in editorial coverage, including interviews on radio and national television. If you want to build a successful authentic personal brand, it's critical to show your human side - this is particularly the case for leaders, entrepreneurs and professional experts who are in the public eye and front people for a business, organisation or social enterprise. Want to see what this looks like? Look no further than Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo. If you want to feel inspired about the value of showing up consistently, get loads of ideas about how to maximise your SEO and repurpose your content, and learn how to wrap it all up in a very human way, you'll love listening to this one - episode 169 of the Reputation Revolution podcast.

In this episode of Reputation Revolution, Trevor Young talks to live streaming guru Ian Anderson Gray, founder of the Confident Live Marketing Academy and host of the Confident Live Marketing podcast. Ian helps entrepreneurs level up their impact, authority and profits by using live video confidently. Some of the many need-to-knows covered in this lively conversation are: . Why thought leaders and entrepreneurs should get into live streamingUsing live video to overcome the 'curse' of perfectionismHow continuing to show up live and getting over his fear has changed Ian's lifeSome super simple tips to overcome barriers to getting startedIan's favourite 'multi-streaming' tools and microphonesWhat to do before and after you go live, for optimal engagement If you've been putting off using live video as part of your business and engagement strategy, this episode will definitely inspire and motivate you to get going! CONNECT WITH IAN: CONFIDENT LIVE MARKETING PODCAST Website Instagram You Tube Twitter Facebook LinkedIn Pinterest

On this episode of REPUTATION REVOLUTION, Trevor Young talks to digital marketing trainer and business coach, Brook McCarthy. Brook and Trevor dive into a range of topics, including how she generates business, why a blog is important, word-of-mouth and relationships, being brave, and focusing on a niche. If you're a thought leader who wants to build a business around your personal brand, you'll get a lot from this episode! Just some of the highlights: Brook’s take on how businesses grow at the speed of relationshipsThe power of Google for generating businessMaking boldness your business strategyHaving a niche - with flexibility CONNECT WITH BROOK: Website Facebook

In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo, Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works. This conversation covers a broad range of topics including: The five principles Yellow Tuxedo works with to help their clients stand outWhat being professional means in 2020, and how it has changedThe importance of businesses building a PR legacy that lastsThe story of why everything Yellow Tuxedo is, well, yellowWhy Alan and Emily believe macro content is kingHow their '100 days straight' vlog was born out of the need for structure during lockdownThe podcast that was named in a top ten list of podcasts to listen to in its niche If you want to feel inspired about the value of showing up consistently, get loads of ideas about how to maximise your SEO and repurpose your content, and learn how to wrap it all up in a very human way, you'll love listening to this one. CONNECT WITH ALAN AND EMILY: WebsiteFacebookInstagramLinkedInYou Tube Join the Digital Circus HERE

In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment. Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020. She also hosts a podcast called Build Your Talent Stack, where she shares stories about creative ways to learn, network and own your career. Yishan and Trevor cover a range of topics, including: Yishan's brand beginnings as an early influencerHow she balances her internet presence to align her personal brand with her corporate careerStanding out for what you stand for, not for the last thing you didHow she collaborates with her organisation when creating content If you operate within the four walls of a corporation but are still interested in personal branding, you will find this episode motivating and inspiring on many levels. CONNECT WITH YISHAN: LinkedInPodcast Twitter

In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view when it comes to experts writing books. In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path towards preparing for your book should you decide to write one. Kelly explains the 4 types of writers: The deep thinkerThe storytellerThe entrepreneurThe mastermind (Which one are you?) Kelly also touches on: how to know when you're ready to write a bookwriting a book is a thinking process: it's about learning to communicate who you are and what you do how are you going to use the book in your business?building a body of work that becomes a bookwriting a book starts with blogging, publishing articles, sharing content ... working up to whitepaperstension points in the writing processgrappling with the 'curse of knowledge' the importance of "critical, valid, honest feedback" during the writing processa book is a product of your business, it's more than a calling card with "thud value"book length and the simplification of ideas Lots of gold here from Kelly. If you've been considering writing a book but still have questions around the process and whether it's something you should be doing, you will definitely find this episode enlightening. CONNECT WITH KELLY: WebsiteInstagramFacebookLinkedIn

This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit. Special guest is Tom Schwab, founder of pioneering podcast interview marketing agency, Interview Valet, that conducted the research. Tom and host Trevor Young dissect the research, highlighting what the findings mean for individuals wanting to secure podcast interviews as part of their personal brand marketing activity. The discussion covers a range of ideas, insights and topics, including: the most common platforms to conduct podcast interviews - which ones are most popular, and what are the trends?the most common days for podcast interviews, and the time it takes from invitation to recording to publishing of the interviewhow podcasters prefer to record their interviews, and how flexible are they when it comes to fitting in with guests' scheduleswhat percentage of interviews include video, and how popular live-streaming is becoming Exposure brings opportunity Tom explains why podcast interviews are an effective way to build your brand and generate leads for your business. Plus he shares his tips as to what it takes to become a compelling podcast interview guest. Whether you’re a podcaster or someone keen to be interviewed on podcasts, there is lots of gold in this interview. Connect with Tom: Website TwitterLinkedIn DOWNLOAD THE INTERVIEW VALET RESEARCH REPORT

A week ago, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curious who manages the brand side well? Does visual coherence matter? Jen's tweet resonated with Trevor Young, the host and publisher of Reputation Revolution. As someone who writes about, and works closely with, professionals who have built businesses off the back of their personal brand, Trevor has seen first-hand the dilemmas that come with commercialising one's reputation, for example: Personal brand vs business brand - which should receive more priority?Should I be developing a series of products as sub-brands, or not?And what about building bona fide sideline businesses instead of products - will this detract from my personal brand? So many questions, and no right or wrong answer, of course. A lot depends on your personal circumstances and your goals. So Trevor thought it would be a good idea to get Jen on the podcast - along with her friend and colleague, branding specialist, Kate Ware, from BuzzPop Brands. The idea was: "Let's just have a chat about this and share our thoughts and ideas on the podcast." So that's what this episode is about: an informal 'roundtable conversation' between Trev, Jen and Kate, in which they dissect the pros and cons of collaborative sideline businesses, sub-branded ventures and product ecosystems, and what's the most effective way to build out the business behind one's personal brand. CONNECT WITH JEN: TwitterLinkedInWebsite CONNECT WITH KATE: TwitterLinkedInWebsite

This week's episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business. Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin. Adam, who's CEO of Bluewire Media, helps consultants win new clients and grow their pipeline on LinkedIn. In his discussion with show host Trevor Young , Adam walks us through the same process he takes his clients through in order to generate meaningful business leads using the social media platform in just 20 minutes a day. Adam and Trevor cover the following topics: General update on LinkedIn: what's working today on the platform (and what's not) - social interaction, organic reach, video views, new features such as documents and live-streamingWhy Adam has decided to double-down on LinkedInHow to identify people to connect with using the platform The nurturing process of taking people from "stranger" to "high-value client" using LinkedInWhy automating invitations to connect is a big no-noPosting schedule, and the life of content on LinkedInThe importance of interacting with others on the platform Adam also provides his view on LinkedIn 'lurkers', and the important role they play: "The fact is that because there's a lot of lurkers, it's not like they're not paying attention, they are paying attention. And it's amazing how often my clients and I experience somebody who they've never heard from, never met, never had any engagement with, who will actually then pick up the phone or call them or send them a direct message and saying, I need to work with you. "And it's like, well, who are you? They have actually been paying attention for months or years and you just never realize it." Content, community, conversation and conversion using LinkedIn - we cover the lot on Reputation Revolution. We hope you enjoy the show, and don't forget to subscribe via your podcast app of choice and never miss an episode! CONNECT WITH ADAM: WebsiteFree marketing templatesLinkedInTwitter