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Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
In this episode of SoundCentric, we sit down with Malik Wilson, President of Bu Vision, to talk about his journey from Baltimore to becoming a rising force in the music industry. Malik shares how he discovered artists like Sailorr, 4batz, and Ian, and breaks down the strategy behind their branding, TikTok presence, and fan engagement. We dive into the role of storytelling in artist development, what makes an artist stand out today, and how Bu Vision built momentum leading to moments like a Drake co-sign and a XXL Freshman nod. If you're an artist, exec, or just obsessed with how careers are built in 2025, this one's for you.  Find us on social media for daily content and information regarding all things music industry Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com  00:00:10 – Intro & Guest Introduction (Malik Wilson of Bu Vision)  00:01:25 – What XXL Freshman List Still Means Today  00:03:10 – Malik's Journey from Baltimore to the Music Industry  00:05:40 – Discovering Artists Early – Juice WRLD, Yeat, Doechii  00:07:25 – What Malik Looks for in Rising Artists  00:08:40 – First Real Marketing Experience with Shordie Shordie  00:09:25 – Starting AUC Who Got Next at Morehouse  00:11:30 – Breaking into Streamcut via TikTok Strategy  00:13:40 – Winning the Internship Challenge with Sports Page  00:17:40 – Building Saucy Santana's TikTok Fan Page  00:20:40 – Shifting to Vertical Agency & TikTok Strategy Evolution  00:22:40 – Joining Bu vision and Meeting Boo  00:23:40 – How Bu vision Found and Developed Sailor  00:27:10 – Fan Engagement & Touring with Sailorr  00:30:10 – The Importance of Live Shows & Building a Core Fanbase  00:33:10 – Handling Cultural Appropriation Criticism  00:37:30 – SAILORR & Ian's Humor, Branding, and Superpower as Artists 00:45:05– 4Batz & Getting the Drake Co-Sign  00:46:00 – The Role of Atlantic Records in Bu vision's Growth  00:46:45 - Advice for artists for how to separate themselves to cut through the noise 00:50:25 – Advice to Rising Artists: Music, Consistency, and Being Different  00:51:20 – What's Next for Bu Vision, Ian, SAILORR, 4Batz, and Malik's Socials Â
07/16 Hour 1: Mike Maher Recaps His Trip To Charlotte - 1:00 John Keim Joins The Junkies - 13:00 Top Storylines Around The Sports World - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
07/15 Hour 1: DMV Gets Rocked With Some Wild Weather - 1:00 Top Storylines Around The Sports World - 15:00 Cakes Takes Shots At This Fast Food Joint - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
07/09 Hour 1: Cakes Keeps Rolling At The WSOP - 1:00 Top Storylines Around The Sports World - 16:00 Local Legend Passed Away Last Night - 33:00
07/08 Hour 1: Day 3 For Cakes In Vegas / Wizards Are Dealing - 1:00 Top Storylines Around The Sports World - 16:00 People Will Do Whatever It Takes To Not Work - 30:00
07/07 Hour 1: Nationals Fire Mike Rizzo And Davey Martinez - 1:00 Next Move For The Nats / Cakes WSOP Update - 12:00 Top Storylines Around The Sports World - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
07/02 Hour 1: Red Panda Takes A Nasty Fall Last Night - 1:00 Top Storylines Around The Sports World - 14:00 You Don't Want To Live Next To This - 31:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/30 Hour 1: Cakes Recaps Has Trip To San Diego - 1:00 Top Storylines Around The Celebrity World - 13:00 Drab Calls Out Washington's Front Office - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/27 Hour 1: Setting The Stage For A Big Friday - 1:00 Top Storylines Around The Sports World - 11:00 Junks Are Fired Up For This New Movie - 30:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/26 Hour 1: Round One Recap Of The 2025 NBA Draft - 1:00 Top Storylines Around The Sports World - 14:00 Wizards Draft Analysis / Open Line Thursday - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/25 Hour 1: Massive Night For The Washington Wizards - 1:00 Top Storylines Around The Sports World - 14:00 Classic American Restaurant Is Making A Comeback - 34:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/24 Hour 1: EB's New Sleep Remedy/ Valdez Crushes The Course - 1:00 Top Storylines Around The Sports World - 14:00 JP Needs To Find A New Hobby - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
From 06/23 Hour 1: The Sports Junkies discuss the top storylines around the sports world.
06/23 Hour 1: Heat Wave Is Taking Over The DMV - 1:00 Junks Summer Vacation Plans / Sports Page - 14:00 Hot Air Balloon Tragedy Strikes In Brazil - 33:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/20 Hour 1: James Wood Crushes A Home Run To Beat The Rockies - 1:00 Top Storylines Around The Sports World - 15:00 Former NFL Star Throws Hands Playing Poker - 33:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for the Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/18 Hour 1: Nationals Losing Streak Reach Double Digits - 1:00 Top Storylines Around The Sports World - 16:00 Maher And Valdez Recap Their Golf Outing - 34:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/17 Hour 1: Why Are The Washington Nationals Collapsing - 1:00 Top Storylines Around The Sports World - 15:00 Huge Alligator Made Its Way To Fairfax County - 33:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/16 Hour 1: Father's Day Recap / JJ Spaun Wins The US Open - 1:00 Top Storylines Around The Sports World - 14:00 Cakes Recaps His Experience At Warped Tour - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/12 Hour 1: EB Has Officially Turned Onto Felt Street - 1:00 Top Storylines Around The Sports World - 16:00 Steve Sands Joins The Junkies - 32:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/11 Hour 4: Mike Rizzo Joins The Junkies - 1:00 Entertainment Page - 20:00 Top Storylines Around The Sports World - 33:00
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
Mike is a sports columnist for The Orlando Sentinel and host of 'Open Mike' on AM 740 and FM 96.9 The Game
06/05 Hour 1: Late Night For The Junks / Cakes Classic Recap - 1:00 Top Storylines Around The Celebrity World - 15:00 Is The NBA Doomed With Their Finals Matchup - 36:00
06/04 Hour 1: EB Can't Get Enough Of This Show On Netflix - 1:00 Top Storylines Around The Sports World - 16:00 Popeyes Is Giving The People What They Want - 34:00
05/30 Hour 1: Graduation Ceremonies Are The Worst - 1:00 Top Storylines Around The Sports World - 15:00 Game Show Giveaway - 30:00
05/28 Hour 1: Metallica Concert Tonight / EB Previews His Chicago Trip - 1:00 Top Storylines Around The Sports World - 15:00 Terry Bradshaw Takes Shots At Aaron Rodgers - 31:00
05/27 Hour 1: Memorial Day Weekend Recap - 1:00 Top Storylines Around The Sports World - 13:00 Pepsi Gets Dethroned As The 2nd Best Soda - 31:00
05/22 Hour 1: Jason Returns From His Time Off / Big Day For Drab - 1:00 Top Storylines Around The Sports World - 15:00 NFL Hard Knocks Will Cover The NFC East - 32:00
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