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You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other. Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others. From the inception of both Apple's App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more. In this episode, we want to show you how ad tech that has been powering mobile games' growth in fact capable to do the same for non-games. Today's Topics Include: For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now AppLovin, where he is VP of Demand Mobile game categories that have been enjoying the growth the most What ad tech that are proven to be really effective for mobile games can be applied to non-gaming apps advertisting Non-gaming app market trends What the future holds for non-games app promotion Links and Resources: Andrey Kazakov on LinkedIn AppLovin Business Of Apps - connecting the app industry Quotes from Andrey Kazakov: “Gaming definitely paved the way” “The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.” “Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.” “While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other. Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others. From the inception of both Apple's App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads each gets, retention, and more. In this episode, we want to show you how ad tech that has been powering mobile games' growth in fact capable to do the same for non-games. Today's Topics Include: For the last decade Andrey's career span across multiple companies, including Acquired.IO, which he launched in 2017, Adjust, where he served as COO, President and Chairman and now Applovin, where he is VP of Demand Mobile game categories that have been enjoying the growth the most What ad tech that are proven to be really effective for mobile games can be applied to non-gaming apps advertisting Non-gaming app market trends What the future holds for non-games app promotion Links and Resources: Andrey Kazakov on LinkedIn Applovin Business Of Apps - connecting the app industry Quotes from Andrey Kazakov: “Gaming definitely paved the way” “The full stack matters how you think about the data, analytics, creative, and the flow to creative ideation that is efficient and to produce it at scale and data science that powers your LTV thinking.” “Folks who approach their UA with a proper strategy and planning, and do it with the right partner, succeed.” “While the environment is challenging, there are certain players that are actually approaching their user acquisition in a more aggressive fashion and growing.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

This week I'm talking with another fellow Drexel Dragon, my friend James Varughese. Even though he doesn't work in the hospitality industry, he is passionate about people and their experiences. He works with small business owners to understand their experiences both with his company's products and services as well as learning about what we as small business owners go through.While he's had different roles across analyst, client services, product, and sales, his current focus on Customer Experience utilizes many of the technical skills that he's acquired over the last 20 years in professional environments. What's different about this current role is how critical empathy is in his day to day work. Listening & connecting with small business owners, utilizing Intuit's own Design for Delight method for innovation, and working with teams that James has been in at one time or another in his own career has solidified his desire to create a future as a CX leader.Topics Include:

Topics Include:- For as little as $0.17 a day, AD-FREE listening and EXCLUSIVE podcast episodes can be yours by joining our Patreon! http://www.patreon.com/supernaturaloccurrencestudiespodcast- This episode was recorded on December 20th, also known as "Mothernight" in Norse Pagan tradition, the first night of Yule- Where do modern Christmas traditions come from? In this Yuletide episode, special guest, Minister Sal, ordained Goði and Asatru chieftain, explains the ancient beliefs and practices of the Norse Pagan- "Wyrd" but true! Norse Pagan origins of Christmas, Santa Claus, Santa's reindeer, Jack Frost, Christmas trees, mistletoe, the 12 Days of Christmas, Star of Bethlehem, New Year's resolutions, and more!- The gods explained: Odin, Thor, Loki, Hel, Freyr, Baldur and more!- To learn more about the Asatru community, visit www.theasatrucommunity.org- To learn more about the Wolves of the North, Minister Sal's Kindred, visit https://www.facebook.com/WoftN/ - Suggested reading:Essential Asatru: Walking the Path of Norse Paganism (https://tinyurl.com/vybgsyu)The Younger Eddas of Snorre Sturleson (https://tinyurl.com/u57rp8g)The Elder Edda: A Book of Viking Lore (https://tinyurl.com/tsfwuyf) The Prose Edda: Norse Mythology (https://tinyurl.com/tbgdva8)Norse Mythology by Neil Gaiman (https://tinyurl.com/rfxgerj) - Please rate The Supernatural Occurrence Studies Podcast on iTunes. We will read your reviews on the show! (https://tinyurl.com/y5r2uv33)- Leave us a voicemail and we’ll play your message on the show! Call Chicago area code 872-529-0767- FaceBook: @ChicagoGhostPodcast Leave us a rating and a comment and we WILL read it on the show! (https://tinyurl.com/y55cokhz)- Find us on Spotify and give us a follow! (https://tinyurl.com/y3kfq32w)- Find us on iHeart Radio and give us a follow! (https://tinyurl.com/y3a7jejt)- Visit our website! Photos, videos, blog and MORE (www.ChicagoGhostPodcast.com)- Instagram: @ChicagoGhosts (https://tinyurl.com/y3e6eqqc)- Twitter: @ChicagoGhosts (https://tinyurl.com/yyahzzzj)- YouTube: Supernatural Occurrence Studies (https://tinyurl.com/y2x3yj93)- Supernatural Occurrence Studies T-shirts are here! Order yours today and support the show! Hurry! They're selling fast! Visit www.ChicagoGhostPodcast.com and select SHOP- Receive a Premium FREE 30-day one game trial to GameFly. No contracts. Cancel anytime. Chose from over 8,000 games for almost any console. Click here and sign up! (https://tinyurl.com/y2x7crps)- Download Grammarly, the intelligent writing app, for FREE. Write with confidence almost anywhere online: Gmail, FaceBook, Twitter, Linkedin and more. Click here to download! (https://tinyurl.com/y4ysdg7w)- Save $50 on GrassHopper's virtual phone system. Toll-free numbers, multiple extensions, custom call forwarding, text messages and more. No hardware to purchase. No software to install. Everything is done online or via your phone. Click here to get GrassHopper! (https://tinyurl.com/y3n44eun)- Receive a FREE audiobook and FREE 30-day trial to Audible.com. Click here and sign up! (https://tinyurl.com/y52yy2ag)- Save 10% on ANY new subscription to LootCrate! Click here and enter promo code BRIDGE10 (https://tinyurl.com/y6jfvzqz)- Save a whopping 30% on your next GoDaddy order. Click here and sign up (https://tinyurl.com/yywwp5v7)- Set your proton packs to DONATE! If you love what you hear on The Supernatural Occurrence Studies Podcast, visit www.ChicagoGhostPodcast.com and select SPECIAL OFFERS and donate to the cause!

Topics Include:- For as little as $0.17 a day, AD-FREE listening and EXCLUSIVE podcast episodes can be yours by joining our Patreon! http://www.patreon.com/supernaturaloccurrencestudiespodcast- This episode was recorded on December 20th, also known as "Mothernight" in Norse Pagan tradition, the first night of Yule- Where do modern Christmas traditions come from? In this Yuletide episode, special guest, Minister Sal, ordained Goði and Asatru chieftain, explains the ancient beliefs and practices of the Norse Pagan- "Wyrd" but true! Norse Pagan origins of Christmas, Santa Claus, Santa's reindeer, Jack Frost, Christmas trees, mistletoe, the 12 Days of Christmas, Star of Bethlehem, New Year's resolutions, and more!- The gods explained: Odin, Thor, Loki, Hel, Freyr, Baldur and more!- To learn more about the Asatru community, visit www.theasatrucommunity.org- To learn more about the Wolves of the North, Minister Sal's Kindred, visit https://www.facebook.com/WoftN/ - Suggested reading:Essential Asatru: Walking the Path of Norse Paganism (https://tinyurl.com/vybgsyu)The Younger Eddas of Snorre Sturleson (https://tinyurl.com/u57rp8g)The Elder Edda: A Book of Viking Lore (https://tinyurl.com/tsfwuyf) The Prose Edda: Norse Mythology (https://tinyurl.com/tbgdva8)Norse Mythology by Neil Gaiman (https://tinyurl.com/rfxgerj) - Please rate The Supernatural Occurrence Studies Podcast on iTunes. We will read your reviews on the show! (https://tinyurl.com/y5r2uv33)- Leave us a voicemail and we’ll play your message on the show! Call Chicago area code 872-529-0767- FaceBook: @ChicagoGhostPodcast Leave us a rating and a comment and we WILL read it on the show! (https://tinyurl.com/y55cokhz)- Find us on Spotify and give us a follow! (https://tinyurl.com/y3kfq32w)- Find us on iHeart Radio and give us a follow! (https://tinyurl.com/y3a7jejt)- Visit our website! Photos, videos, blog and MORE (www.ChicagoGhostPodcast.com)- Instagram: @ChicagoGhosts (https://tinyurl.com/y3e6eqqc)- Twitter: @ChicagoGhosts (https://tinyurl.com/yyahzzzj)- YouTube: Supernatural Occurrence Studies (https://tinyurl.com/y2x3yj93)- Supernatural Occurrence Studies T-shirts are here! Order yours today and support the show! Hurry! They're selling fast! Visit www.ChicagoGhostPodcast.com and select SHOP- Receive a Premium FREE 30-day one game trial to GameFly. No contracts. Cancel anytime. Chose from over 8,000 games for almost any console. Click here and sign up! (https://tinyurl.com/y2x7crps)- Download Grammarly, the intelligent writing app, for FREE. Write with confidence almost anywhere online: Gmail, FaceBook, Twitter, Linkedin and more. Click here to download! (https://tinyurl.com/y4ysdg7w)- Save $50 on GrassHopper's virtual phone system. Toll-free numbers, multiple extensions, custom call forwarding, text messages and more. No hardware to purchase. No software to install. Everything is done online or via your phone. Click here to get GrassHopper! (https://tinyurl.com/y3n44eun)- Receive a FREE audiobook and FREE 30-day trial to Audible.com. Click here and sign up! (https://tinyurl.com/y52yy2ag)- Save 10% on ANY new subscription to LootCrate! Click here and enter promo code BRIDGE10 (https://tinyurl.com/y6jfvzqz)- Save a whopping 30% on your next GoDaddy order. Click here and sign up (https://tinyurl.com/yywwp5v7)- Set your proton packs to DONATE! If you love what you hear on The Supernatural Occurrence Studies Podcast, visit www.ChicagoGhostPodcast.com and select SPECIAL OFFERS and donate to the cause!

Topics Include:- For as little as $0.17 a day, AD-FREE listening and EXCLUSIVE podcast episodes can be yours by joining our Patreon! http://www.patreon.com/supernaturaloccurrencestudiespodcastEpisode begins at 42:30- What happened on December 21, 2012 at 11:11 UTC?- The Maya people are an indigenous society that absolutely dominated Mesoamerica. During their Classic Period, roughly 300 AD – 900 AD, Maya civilization consisted of some 40 cities, with a population that may have reached upwards of 2,000,000 people. The Maya were incredibly advanced, mastering cutting-edge concepts in both mathematics and astronomy without the use of computers and software, and they created large, complex cities and structures without the use of modern construction equipment. One of the most fascinating Maya inventions is something called the Maya Long Count Calendar, an ancient method for calculating and understanding long periods of time. Scientists have described the Long Count Calendar as one of the most accurate calendar systems in human history. The question is, what happens when an incredibly accurate calendar…runs out? Listen and learn about December 21, 2012, the day the Maya Long Count Calendar reached zero.- See the Maya Long Calendar Here (https://tinyurl.com/rlekj5c)- Lexi Raven’s Aura Photo Here (https://tinyurl.com/w9u2mj4)- Outtakes after the show!- Please rate The Supernatural Occurrence Studies Podcast on iTunes. We will read your reviews on the show! (https://tinyurl.com/y5r2uv33)- Leave us a voicemail and we’ll play your message on the show! Call Chicago area code 872-529-0767- FaceBook: @ChicagoGhostPodcast Leave us a rating and a comment and we WILL read it on the show! (https://tinyurl.com/y55cokhz)- Find us on Spotify and give us a follow! (https://tinyurl.com/y3kfq32w)- Find us on iHeart Radio and give us a follow! (https://tinyurl.com/y3a7jejt)- Visit our website! Photos, videos, blog and MORE (www.ChicagoGhostPodcast.com)- Instagram: @ChicagoGhosts (https://tinyurl.com/y3e6eqqc)- Twitter: @ChicagoGhosts (https://tinyurl.com/yyahzzzj)- YouTube: Supernatural Occurrence Studies (https://tinyurl.com/y2x3yj93)- Supernatural Occurrence Studies T-shirts are here! Order yours today and support the show! Hurry! They're selling fast! Visit www.ChicagoGhostPodcast.com and select SHOP- Receive a Premium FREE 30-day one game trial to GameFly. No contracts. Cancel anytime. Chose from over 8,000 games for almost any console. Click here and sign up! (https://tinyurl.com/y2x7crps)- Download Grammarly, the intelligent writing app, for FREE. Write with confidence almost anywhere online: Gmail, FaceBook, Twitter, Linkedin and more. Click here to download! (https://tinyurl.com/y4ysdg7w)- Save $50 on GrassHopper's virtual phone system. Toll-free numbers, multiple extensions, custom call forwarding, text messages and more. No hardware to purchase. No software to install. Everything is done online or via your phone. Click here to get GrassHopper! (https://tinyurl.com/y3n44eun)- Receive a FREE audiobook and FREE 30-day trial to Audible.com. Click here and sign up! (https://tinyurl.com/y52yy2ag)- Save 10% on ANY new subscription to LootCrate! Click here and enter promo code BRIDGE10 (https://tinyurl.com/y6jfvzqz)- Save a whopping 30% on your next GoDaddy order. Click here and sign up (https://tinyurl.com/yywwp5v7)- Set your proton packs to DONATE! If you love what you hear on The Supernatural Occurrence Studies Podcast, visit www.ChicagoGhostPodcast.com and select SPECIAL OFFERS and donate to the cause!

Topics Include:- For as little as $0.17 a day, AD-FREE listening and EXCLUSIVE podcast episodes can be yours by joining our Patreon! http://www.patreon.com/supernaturaloccurrencestudiespodcastEpisode begins at 42:30- What happened on December 21, 2012 at 11:11 UTC?- The Maya people are an indigenous society that absolutely dominated Mesoamerica. During their Classic Period, roughly 300 AD – 900 AD, Maya civilization consisted of some 40 cities, with a population that may have reached upwards of 2,000,000 people. The Maya were incredibly advanced, mastering cutting-edge concepts in both mathematics and astronomy without the use of computers and software, and they created large, complex cities and structures without the use of modern construction equipment. One of the most fascinating Maya inventions is something called the Maya Long Count Calendar, an ancient method for calculating and understanding long periods of time. Scientists have described the Long Count Calendar as one of the most accurate calendar systems in human history. The question is, what happens when an incredibly accurate calendar…runs out? Listen and learn about December 21, 2012, the day the Maya Long Count Calendar reached zero.- See the Maya Long Calendar Here (https://tinyurl.com/rlekj5c)- Lexi Raven’s Aura Photo Here (https://tinyurl.com/w9u2mj4)- Outtakes after the show!- Please rate The Supernatural Occurrence Studies Podcast on iTunes. We will read your reviews on the show! (https://tinyurl.com/y5r2uv33)- Leave us a voicemail and we’ll play your message on the show! Call Chicago area code 872-529-0767- FaceBook: @ChicagoGhostPodcast Leave us a rating and a comment and we WILL read it on the show! (https://tinyurl.com/y55cokhz)- Find us on Spotify and give us a follow! (https://tinyurl.com/y3kfq32w)- Find us on iHeart Radio and give us a follow! (https://tinyurl.com/y3a7jejt)- Visit our website! Photos, videos, blog and MORE (www.ChicagoGhostPodcast.com)- Instagram: @ChicagoGhosts (https://tinyurl.com/y3e6eqqc)- Twitter: @ChicagoGhosts (https://tinyurl.com/yyahzzzj)- YouTube: Supernatural Occurrence Studies (https://tinyurl.com/y2x3yj93)- Supernatural Occurrence Studies T-shirts are here! Order yours today and support the show! Hurry! They're selling fast! Visit www.ChicagoGhostPodcast.com and select SHOP- Receive a Premium FREE 30-day one game trial to GameFly. No contracts. Cancel anytime. Chose from over 8,000 games for almost any console. Click here and sign up! (https://tinyurl.com/y2x7crps)- Download Grammarly, the intelligent writing app, for FREE. Write with confidence almost anywhere online: Gmail, FaceBook, Twitter, Linkedin and more. Click here to download! (https://tinyurl.com/y4ysdg7w)- Save $50 on GrassHopper's virtual phone system. Toll-free numbers, multiple extensions, custom call forwarding, text messages and more. No hardware to purchase. No software to install. Everything is done online or via your phone. Click here to get GrassHopper! (https://tinyurl.com/y3n44eun)- Receive a FREE audiobook and FREE 30-day trial to Audible.com. Click here and sign up! (https://tinyurl.com/y52yy2ag)- Save 10% on ANY new subscription to LootCrate! Click here and enter promo code BRIDGE10 (https://tinyurl.com/y6jfvzqz)- Save a whopping 30% on your next GoDaddy order. Click here and sign up (https://tinyurl.com/yywwp5v7)- Set your proton packs to DONATE! If you love what you hear on The Supernatural Occurrence Studies Podcast, visit www.ChicagoGhostPodcast.com and select SPECIAL OFFERS and donate to the cause!

For this podcast we are joined by Russell Bracher, an engineer who has worked with some of the greatest names in the industry! Topics Include: For this extra long podcast we had so much on our plate we didn’t even get to everything! We start out talking a little more iPad and iPhone tech, then Mike […]

Topics Include: For the last few classes we have been talking about so-called negative qualities. To summarise all negatives are really just the bludgeon of change. Every negative quality is actually just a wall we hit as the last stop before we learn and grow. It was the Dalai Lama that said that there isnt a big problem that did not start as a small one. This is true of all pain. Believe it or not, there is not a thing that happens in the world for no reason. Just as if a child was about to burn himself by putting his hand into a flame, an adult would yell and grab the child from harms way. The child might cry with the shock of being yanked to safety but most of us would say that that pain was necessary so the child would learn and grow. "Pain is inevitable. Suffering is optional." Anonymous So it is for us exactly the same. Each so-called negative that we experience remains negative while we experience it as a negative. For the child, we all say to the child look you were so lucky, we saved you from being burned. We try to teach the child that the pain was actually a positive experience because now it has learned and it will act differently. If this works the child will forget the pain of being saved, he will act differently and the lesson will be learned. If it did not get the lesson properly it might feel angry or resentful at the pain the adult that saved it inflicted and not learn a valuable lesson. In effect, the child would allow the pain to be swallowed down and fester inside the child, in resentment or anger.

Topics Include: For the last few classes we have been talking about so-called negative qualities. To summarise all negatives are really just the bludgeon of change. Every negative quality is actually just a wall we hit as the last stop before we learn and grow. It was the Dalai Lama that said that there isnt a big problem that did not start as a small one. This is true of all pain. Believe it or not, there is not a thing that happens in the world for no reason. Just as if a child was about to burn himself by putting his hand into a flame, an adult would yell and grab the child from harms way. The child might cry with the shock of being yanked to safety but most of us would say that that pain was necessary so the child would learn and grow. "Pain is inevitable. Suffering is optional." Anonymous So it is for us exactly the same. Each so-called negative that we experience remains negative while we experience it as a negative. For the child, we all say to the child look you were so lucky, we saved you from being burned. We try to teach the child that the pain was actually a positive experience because now it has learned and it will act differently. If this works the child will forget the pain of being saved, he will act differently and the lesson will be learned. If it did not get the lesson properly it might feel angry or resentful at the pain the adult that saved it inflicted and not learn a valuable lesson. In effect, the child would allow the pain to be swallowed down and fester inside the child, in resentment or anger.

Topics Include: For the last few classes we have been talking about so-called negative qualities. To summarise all negatives are really just the bludgeon of change. Every negative quality is actually just a wall we hit as the last stop before we learn and grow. It was the Dalai Lama that said that there isnt a big problem that did not start as a small one. This is true of all pain. Believe it or not, there is not a thing that happens in the world for no reason. Just as if a child was about to burn himself by putting his hand into a flame, an adult would yell and grab the child from harms way. The child might cry with the shock of being yanked to safety but most of us would say that that pain was necessary so the child would learn and grow. "Pain is inevitable. Suffering is optional." Anonymous So it is for us exactly the same. Each so-called negative that we experience remains negative while we experience it as a negative. For the child, we all say to the child look you were so lucky, we saved you from being burned. We try to teach the child that the pain was actually a positive experience because now it has learned and it will act differently. If this works the child will forget the pain of being saved, he will act differently and the lesson will be learned. If it did not get the lesson properly it might feel angry or resentful at the pain the adult that saved it inflicted and not learn a valuable lesson. In effect, the child would allow the pain to be swallowed down and fester inside the child, in resentment or anger.