Podcasts about GoDaddy

“Would you drive out to the country just to catch a meteor shower—or a slice of buttermilk pie?”In this delightfully nostalgic episode of The JB and Sandy Show, the crew dives into everything from celestial spectacles to internet relics and legendary Texas diners. It's a celebration of the quirky, the classic, and the downright delicious. Here's what you'll hear:The grand finale of the Perseid meteor shower and where to catch the best views outside Austin.The end of an era: AOL dial-up internet is finally shutting down after 34 years. Yes, some people still use it.Sandy's struggle to set up a custom email domain and JB's advice on escaping the clutches of GoDaddy and LinkedIn spam.A hilarious breakdown of email address shame—is it time to ditch your Yahoo account?A tribute to Blue Bonnet Café in Marble Falls, crowned the most beloved local business in Texas.A mouthwatering rundown of their weekly specials and legendary pie menu, including pie happy hour and Trisha's pick: buttermilk pie.A debate on the soggy glory of Tres Leches cake and why it's so hard to explain to out-of-towners.Memorable Quote: “You know what's difficult to do? Explaining Tres Leches cake. It's soggy cake… it won't stay on a fork. You don't really chew it.” 

How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠The We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SaaStr 814: How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott Join Maggie Hott, GTM Leader at OpenAI, as she shares her extensive experience in building top-performing sales organizations at SaaStr. With a remarkable career history at Eventbrite, Slack, Webflow, and OpenAI, Maggie distills 15 years of insights into a tactical playbook for building and scaling sales teams. Learn key principles for hiring the right candidates, fostering thriving teams, maintaining customer obsession, and driving sustainable growth. Discover common pitfalls to avoid, the importance of storytelling, and how to align your teams for maximum impact. Whether you're a startup founder or a seasoned leader, these practical lessons will help you scale your sales team effectively.     ------------------ Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd!   It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there.   ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy.

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In a recent episode of The Charity Charge Show, guest host Grayson Harris sat down with Angela Blake, Senior Product Manager at GiveWP, to explore the future of nonprofit fundraising tools. With a background in WordPress product development and a passion for empowering mission-driven organizations, Angela shared how GiveWP is shaping the way nonprofits build communities, manage donors, and scale their impact—all from within their WordPress website.Whether you're a local food pantry or a national nonprofit network, this episode is packed with actionable insights on leveraging technology to fundraise smarter, build recurring revenue, and deepen donor relationships.TakeawaysAngela transitioned from GoDaddy to GiveWP to support nonprofits.GiveWP offers a comprehensive suite of fundraising tools for nonprofits.Customization options in GiveWP enhance donor engagement.Nonprofits are increasingly relying on community support for funding.GiveWP integrates with various external systems for donor management.The onboarding process for nonprofits is user-friendly and supportive.Large organizations need interconnected systems for data management.GiveWP supports multiple languages and currencies for global reach.Recurring donations are vital for nonprofit financial health.Effective communication is key to building community support.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

In this session, CRO of ServiceTitan, Ross Biestman, and Chemistry's Managing Partner and Co-Founder, Kristina Shen, discuss ServiceTitan's founding principles and growth from a small company to a $11 billion vertical SaaS leader. Together they cover ServiceTitan's mission-driven approach, and its successful adoption of AI for operational efficiency. Ross shares personal anecdotes about customer interactions and pivotal moments leading to ServiceTitan's massive success. The episode underscores the importance of on-site customer interactions and the role of AI and disciplined expansion in their growth strategy. ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ------------------ Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd! It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders. The biggest names will be there. The best networking.  Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.  Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout. SaaStr AI London – where SaaS Meets AI in London. See you there. ------------------ Hey everybody, SaaStr Annual will be back in May of 2026.  The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.  But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout. 

Paula Bruno is a seasoned marketer and brand builder with nearly 25 years of experience—15 of those as CEO of Intuition Media Group. Her expertise spans brand and integrated marketing, influencer and experiential marketing, community engagement, and even a touch of M&A. At her core, she is a connector and builder—crafting brand strategies, negotiating talent partnerships, and leading integrated campaigns, all while managing budgets and driving sustainable growth.Intuition partners with forward-thinking brands to expand their influencer capabilities and drive growth through content and experiences that make an impact. Recent clients include Canon USA, the FDA (anti-vaping, anti-cigarette campaigns), TikTok, AtlanticNY, Hyundai, GoDaddy, FCB NY, Washington Prime Group, Kobrand Wine, and more.

SaaStr 812: What's Working Now: AI's Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM  Join Jason Lemkin, CEO and Founder of SaaStr, and Amelia Lerutte, SVP and GM of SaaStr as they dive deep into the practical applications, results, and learnings from integrating AI into sales workflows. This session covers the initial struggles, data preparation, and continuous optimization required to achieve high-quality outputs with AI. They share specific examples of what's working, the importance of human oversight, and the benefits of combining AI with human expertise. Whether you're initiating outbound sales or reactivating lapsed accounts, learn how SaaStr successfully increased response rates and closed deals using AI-driven strategies. ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ------------------   Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd!   It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there. ------------------ Hey everybody, SaaStr Annual will be back in May of 2026.  The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.  But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout.  SaaStr Annual 2026. We'll see you there

It appears InfinityFree may be a bit more powerful than I gave it credit for. Check out Youtuber "Digicitor." His video entitled "How to Create a Free Website with InfinityFree (Live Step-by-Step Tutorial)"shows you how to use InfinityFree with WordPress and Kadence AI website templates and editor. Check out his link.https://www.youtube.com/watch?v=LZG3RSyHL-k&t=923sIn my old podcast episode earlier this year I reviewed InfinityFree. I was not at all satisfied or impressed by their free Website Builder in their control panel. I was disappointed, found it frustrating, ugly, and honestly quite useless. In efforts to save on hosting expenses I had migrated a website from Godaddy (using their domain name at a purchased fee as well as a monthly hosting subscription up to $21). As the rates kept increasing, and I needed to save where I could due to the LA fires limiting my work flow, I sought InfinityFree as an alternative as my go-to of Hostinger was no longer free, as has been the case over the years. Many hosting sites are not free these days. You might at best get a lengthy trial with Shopify for 90 days at a nice discount, but still not totally free. See related episode here: https://open.spotify.com/episode/17YiKDvOTVZmSqN87Xx5iN?si=YFomYwKUQKCPlgUREpLTKg

Turning $500 into a profit through domain investing. Could you start domain investing from scratch with only $500 in your pocket? On today's show, I discuss GoDaddy's domain investor contest and how I'm learning first hand of the challenges of starting domain investing with a limited budget. You'll hear a syndication from the Domain Academy […] Post link: Domain investing on a small budget – DNW Podcast #544 © DomainNameWire.com 2025. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

Renowned business coach, speaker, and author Martha Krejci joins The 365 Driven Podcast to share her wisdom on building successful home-based businesses. Her journey from a 14-year career in hospitality to a corporate role at GoDaddy demonstrates how essential skills in customer service can be the bedrock for entrepreneurial success. Listen as Martha and Tony discuss the importance of identifying and calling out self-proclaimed gurus who fail to provide real value, leaving aspiring entrepreneurs feeling inadequate. Through personal anecdotes and insightful discussions, Martha and Tony explore the power of soft skills and the significance of maintaining integrity in business. This conversation highlights the dual importance of learning from both successes and failures, and how audience empowerment can lead to fulfilling success. Martha's optimistic approach underscores the value of contributing to others' dreams, advocating for a community-driven path to sustainable success. This episode stresses the importance of perseverance, authenticity, and financial responsibility, offering practical advice on overcoming marketing challenges and mindset barriers. From overcoming the fear of judgment to mastering financial wisdom, this episode is packed with empowering insights and expert advice from Martha Krejci to elevate your home-based business to new heights. Key highlights: From Customer Service to Entrepreneur Learning From Success and Failure Creating Success Through Audience Empowerment Ethical Challenges in Online Business Overcoming Marketing Challenges and Mindset Overcoming Fear of Judgement and Success Learning Financial Responsibility Through Experience Expert Advice for Home-Based Businesses Connect with Martha Krejci: Website: withmartha.com Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market. Chris breaks down how today's AI isn't solely about scale or speed it's about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, software, and your own job, this conversation pulls zero punches.

SaaStr 811: Marketing in the Age of AI with Wiz's CMO Raaz Herzberg Join us for an insightful discussion with Raaz Herzberg, the Chief Marketing Officer of Wiz, as she dives into her unconventional journey from engineering to leading Wiz's marketing strategy. In this episode, Raaz shares her unique perspectives on how a lack of traditional marketing background shaped her approach, focusing on building brand awareness and solving customer pain points. Learn about the innovative tactics she's employed to stand out in the cybersecurity market, the importance of hiring curious and driven individuals, and how AI is transforming the marketing landscape. Whether you're in marketing, sales, or a founder, Roz offers valuable advice on making impactful hires and driving exponential growth. ------------------ This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ------------------ Hey everybody, SaaStr Annual will be back in May of 2026.  The world's largest SaaS + AI gathering for executives. Just this May we hosted: 10,000 attendees with 68% VP-level and above, 36% CEOs and founders and a growing 25% were AI-first professionals. This is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.  But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait. Lock in your spot today. Use my code JASON100 for exclusive savings. Get your tickets at podcast.saastrannual.com or use code JASON100 at checkout.  SaaStr Annual 2026. We'll see you there

B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he's helping one of the world's largest software companies embrace big creative swings — and prove that business buyers are humans too. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:02):And I'm Ilyse Liffreing. And welcome to this edition of The Big Impression.(00:09):You might be wondering, wait, what? Isn't this The Current Podcast? I'm here to listen to brand marketers talk about the highs and lows of their brand campaign. I know I am. Well, rest assured, we've just had a little bit of a brand refresh. We're now the big impression, andDamian Fowler (00:27):That's official shout out to our creative team for the new name, which I really love actually.Ilyse Liffreing (00:32):So without further ado, let's kick off this new season with a great guest.Damian Fowler (00:39):And today we are delighted to be joined by Tim Hoppin, the chief brand and creative officer at SAP.Ilyse Liffreing (00:45):Now, SAP makes software that helps big companies run everything from payroll to supply chains, all in one integrated system. It was recently hailed by brand Z as a 23rd most valuable brand on the planet.Damian Fowler (01:00):And no doubt, some of that's thanks to Tim. He's a brand builder who spearheaded the tech company's recent B2B campaign, unstoppable, which was shortlisted at this year's Cannes Lion, and that's where we sat down with him. So we're going to start out with this sort of philosophical frame. Ryan, you have said that a brand must influence everything a company makes, says and does. Could you explain that philosophy a little bit?Tim Hoppin (01:29):Yeah, sure. I think a lot of people even just kind of reduce it down to branding, like the colors and things like that and maybe the expression a little bit. But the way I think about a brand transmits meaning to people, and it does that through lots of different formats. So when I say what a brand is, what you make, you're actually affecting the service or the product that you're actually delivering to the world. So my classic example is Harley Davidson. Those motorcycles don't use plastic and they do that very specifically because they want the brand to be expressed a certain way in products. And then when I say a brand is what a company says, that's your marketing, your communication, and then what you do is your activations, your choices on what kind of companies you're going to invest in and so on and so forth. But it's all three.Ilyse Liffreing (02:25):Yeah. Can you walk us through your recent SAP campaign, which I believe is called Unstoppable?Tim Hoppin (02:31):The campaign was built to communicate a new way we're going to market with our products, which is bringing together all the different parts of the software that we make. We tie together, we call it the SAP Business suite, and we're dramatizing it with sort of metaphors that bring it to life. For instance, sometimes if you're in business and you're in charge of something, like being head of it could feel like you're literally underwater. So we recreated what literally happens when the entire office goes underwater. So we filmed the entire office submerged underwater, and people are trying to go about their business. And of course at the end we introduced our product, which kind of drains it and gets things back to normal. And another example, sometimes when you're trying to innovate, it's like an uphill battle. So you start off and the entire building tilts on its side and we kind of go in this metaphor world where the COO is trying to march up a hill and things are coming at her and she's trying to dodge it. So they're all metaphors that we can kind of associate, but they're also very real stories. Every one of 'em is based on an actual customer story.Ilyse Liffreing (03:47):Very fun. What would you say are the key consumer business insights behind this campaign?Tim Hoppin (03:54):Yes, because purely B2B, our research is a little bit, you have to be more precise in getting those insights. So a lot of it has to do with doing interviews because there's not like a survey you're going to send out to a bunch of CFOs or CEOs and they're going to respond. They're pretty busy people. But we can do other things like get some individual interviews. We do quant studies as well as well, but it's easier to get real insights when you actually talk to real people. So more like anthropology research, I'd say, than sort of traditional marketing broad surveys.Ilyse Liffreing (04:35):Some people might say that emotional storytelling and B2B business campaigns are almost like a oxymoron of sorts. Is that at a conundrum would you say,Tim Hoppin (04:51):How many times have you seen a piece of content that's using just stock imagery talking about functional stuff and you just ignore it? And so there's this perception that that's what everybody wants and does. We are seeing a renaissance in B2B where emotional, strong, insight-driven work is what works. And so I think you're going to see more and more of that as people realize that it actually is more effective.Damian Fowler (05:22):It's interesting to me that the B2B is being put out on what you might consider consuming channels. I'm just curious to hear your take on why that was important and basically how did you activate this campaign and where did you want to put it?Tim Hoppin (05:38):Yeah, so our media team and working with their agency took the brief that we're trying to do two things. We're trying to both lead people that are maybe in market ready to buy, lead them into our ecosystem and get in touch with our salespeople. But we also recognize that SAP as a 50 plus year old company has some perceptions out there and we need to constantly reeducate the marketplace about who we are, what we stand for, and then also present ourselves to the next generation. 71% of all B2B buyers are either millennials or Gen Z, 71%.Damian Fowler (06:20):Wow, that's a amount.Tim Hoppin (06:22):Yeah, it's a lot. So to become and stay relevant, even as the world's largest enterprise software company, you can't rest on your laurels. So some of those media tactics, like being in airports or some television buys in very targeted ways is designed to get broad enough reach so that we can get people familiar with us and start to understand what we stand for so that when they're ready to buy, they're not just hearing about us for the first time. And then of course we're looking at the real data, what's happening out there? Happy to say that all of our creative work has got five stars, or hybrid is the highest you can get the system one, we're beating every industry benchmark. And then in market, the performance that we're seeing in the market is also way above all of our benchmarks. So we're excited because as we like to say, if creative doesn't work, it's not working.Ilyse Liffreing (07:14):Was there an insight that you say you took away?Tim Hoppin (07:18):I had a strong hypothesis that there would be some disruption just from visually the way the campaign is presented, especially the films. I think the thing that's really surprised me as we did our research, what a chord. It's striking with people. There's one comment that came through just from the qual study that we did where people were saying, you finally get me. Not only is the content visually arresting, but emotionally resonant, people really feel seen. And to your comment earlier about like, Hey, B2B is seen as traditional and there's such a, I'd say a traditional and sort of safe approach to just use business people doing businessy things and boats and cars moving fast and satellites flying by the camera and putting a logo at theIlyse Liffreing (08:14):End. I've seen that one. Yeah.Tim Hoppin (08:15):Yeah, I've made that one unfortunately. But to really take this risk and tell interesting stories that are based on real human insights and have emotion and are disruptive and have the very people that we're trying to reach go, thank you, thank you for seeing us, telling us a story that's different. I have this saying, if you want to be disruptive, you actually have to disrupt. And so there's also sort of a hungered SAP, we have to reinvent ourselves. We are in our product and our go-to market. And so the brand platform that we created over the last three years, now this is the next level, is taking the campaign higher. So I think we're on this momentum of transformation, and so it just felt natural to do it. And the way we're investing the does part's also coming true, frankly, the way we're investing in AI and kind of transforming what's possible from a 50 plus year old company. It's exciting.Ilyse Liffreing (09:12):Let's talk a little bit about ai.Tim Hoppin (09:14):Yeah, sure.Ilyse Liffreing (09:15):On that note, how are you guys investing in AI and what do you foresee(09:16): Damian Fowler (09:23):Creation play? Yeah, as a creative person, do you feel threatened by it orTim Hoppin (09:26):Not at all.Damian Fowler (09:29):Jump on your question. That is the question.Tim Hoppin (09:31):Yeah, it's the question of the week. Big question. It's come up so much. Actually, I was talking about this the other day.Ilyse Liffreing (09:35):You're probably tired of people talking about it.Tim Hoppin (09:38):No, I actually think what's been really refreshing is two things, always the first part of your question, which is as a company, we are basically transforming into a data and AI company. I think pretty much anybody who's going to survive has to do that. So we've made software for 50 years, but what all the companies that run on our platforms, it's the data that's the most valuable part, of course. And so the AI that we've developed is allowing people to run their businesses completely different ways. So we're investing in that as a creative person.(10:14):We're also starting to experiment with ai, for instance, trying to understand how people might react to our messages. I don't think that AI is going to replace creatives, but I think creatives are going to have to change. So you're going to have to act more like a director than a executor. I remember when I started in the business a few years ago, 25 ish, I remember the people who were still laying down typography by hand and everything. Every piece of printed material was proofed. The proofs would come into the agency and people were looking at it. And so all those people's jobs changed. And that's all this is. Human creativity will not and cannot be replicated, but it will require us to get better at being creative and know how to use these new tools.Ilyse Liffreing (11:10):Yeah, that's a great answer. We've transformed so much in 25 years. It's kind of bafflingDamian Fowler (11:18):Completely. Yeah.Ilyse Liffreing (11:19):So you're an agency guy. It does seem that B2B is getting better. Is it because of all these agency folks moving in? How?Tim Hoppin (11:30):Yeah, I think so. We're seeing, look, the agency world has changed and is contracting in some ways and it's really tough, but also it's creating opportunities for those same creative talents to move. And so it becomes a, I'd say rebalancing. I remember early in my career if you worked in a in-house agency, it was sort of looked down on like you're just not good enough for a real creative job, which was totally mean and not nice. But that was the perception. And now it's completely not that Some of the best work that's being produced is coming from in-house agencies. So you're seeing a migration from, and frankly, it's caused by clients. So clients are reducing what they're willing to pay agencies, which puts economic pressure on the agencies and they have to downsize. And then those great talented people need to pay their mortgage and put their kids through college and they're coming in house. And so my team is almost exclusively on my creative group, our exag agency people. And that's what I am too. And so that actually makes us better clients so we can work with our agencies and we know how to work with them and who they are, and sometimes we even know them from past lives. So it just makes the work better all around.Ilyse Liffreing (12:52):Is there anything in the creative realm that you're looking at or data about creativity that you think brands should co-op for B2B campaigns?Tim Hoppin (13:05):Yeah, I absolutely, interestingly, as we've seen this sort of spike in the AI chatter and everybody talking about it and sort of wringing their hands about what it's going to do for our jobs, there's been sort of a pushback in a really healthy way where people are saying, actually no humanity and really putting AI in its place, which is, it's just another tool. Yes, it's going to disrupt jobs. That is a true statement 100%, but it's not going to replace human creativity. And so as I said before, that reality is getting people back to what's important, which is storytelling, human storytelling, creativity, finding those interesting combinations that only humans can do. And that's where you're starting to see that come to life in B2B marketing is that, I said it earlier, I think it's a bit of a renaissance and a not cheesy way.Ilyse Liffreing (14:05):We have some last minute Rapid, rapid and fire, fire.Tim Hoppin (14:08):And this is your homeDamian Fowler (14:08):Stretch. Oh yeah, stretch. Stretch. Is there anything, Tim, that you're obsessed with figuring out right now?Tim Hoppin (14:17):Yeah, how to keep getting better. It's like I love seeing what people can do and I want to use new tools and new solutions. And so I'm trying to figure out where's all this AI stuff going to go and where's it going to be helpful? And how do you avoid the pit of generic communications that is a real threat from ai?Ilyse Liffreing (14:44):Did you have a favorite Cannes moment that made you stop and say, wow?Tim Hoppin (14:49):Yeah, I was in line for a session and there was a group of young lions, and this one kid, he had to be maybe 18, maybe 19, he still has his braces on, and he was so excited, so excited to be there and to go in. And I've been really worried that our industry doesn't have the next generation coming up. And I saw this kid and I was just so relieved that this kid was as excited about the start of his career as I was when I started. I mean, I would fall asleep with award animals to learn how to do this stuff better and that you could feel the energy from this kid. It was awesome.Damian Fowler (15:39):I'm so happy that a lot of students come to Cannes.Ilyse Liffreing (15:43):It is great. It fills your heart. Yeah, it does. It does.Damian Fowler (15:48):Last one.Ilyse Liffreing (15:49):So who beyond SAP, who else is doing B2B brand work very well in your view?Tim Hoppin (15:56):Well, GoDaddy won the Grand Prix for, I thought, a really fun piece of work, and it's targeted to small business, so I think you can be a little bit more courageous than sometimes we get to, but I just loved it for its wackiness and just audacious. And then also the way that they really just kind of carried across different mediums. The thing that was the best about it was they're trying to make the case for starting a small business, and they literally did that with a celebrity. It was brilliant.Ilyse Liffreing (16:41):And that's it for this edition of The Big Impression.Damian Fowler (16:44):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Tim Hoppin (16:50):And remember, 71% of all B2B buyers are either millennials or Gen Z.Damian Fowler (16:57):I'm Damian. And I'm Ilyse,Tim Hoppin (16:59):And we'll see you next time.

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about balancing data and emotion, leading meaningful change, and what it takes to thrive in today's fast-moving e-commerce space. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO's success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings a unique cross-industry perspective to discussions about e-commerce strategy and optimization. What brand has made Corin smile recently? Corin pointed us to the recent GoDaddy campaign with Walton Goggins (and his goggles). Connect with Corin on LinkedIn and the MOO website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

SaaStr 810: AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO Rob Giglio Join John Gleason, founder and managing partner at Success Venture Partners, as he interviews Rob Giglio, Chief Customer Officer at Canva. Rob shares his extensive experience leading customer success, sales, and go-to-market functions at top companies like HubSpot, DocuSign, and Adobe. In this episode, Rob delves into his strategic approach to scaling Canva's enterprise business while maintaining the company's unique customer-centric culture. He also discusses the integration of AI to enhance customer experiences and how value-driven customer journeys underpin Canva's growth. Perfect for aspiring CCOs and anyone interested in the intersection of customer success and sales.   00:00 Introduction and Guest Welcome 00:29 Rob's Role and Responsibilities at Canva 03:11 Career Journey and Mentorship 07:17 Building Enterprise at Canva 14:20 Customer-Centric Approach 21:42 AI Integration at Canva 24:36 Conclusion and Final Thoughts     ---- This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ---- Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd! It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there.

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Lauren Antonoff, COO of Life360, a leading family safety and social networking business.In this insightful conversation, Sivana and Lauren discuss the art of effective team management, focusing less on rigid reporting and more on meaningful outcomes. They explore how focusing on key results rather than micromanaging daily activities can drive better performance and foster a culture of trust. The discussion touches on how teams can prioritize what truly matters, making sure efforts align with the overall progress of the business.You'll hear about the evolving role of technology in the workplace, particularly how new tools can empower rather than replace team members. There's an emphasis on navigating change with openness and creativity, encouraging teams to see innovation as a way to amplify their strengths and take ownership of their work. Cultural values play a crucial role here, shaping how teams adapt to new challenges while staying true to their core mission.This episode invites you to rethink leadership dynamics and encourages a mindset that combines strategic focus, technological adaptability, and authentic human connection.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Lauren's career journey, starting at Microsoft through an acquisition, where she was 'diagnosed' as a product manager. (2:30)The challenges of integrating the Tile app into Life360 and the decision to pull resources from a standalone product launch. (6:27)Lauren's experience of hiring a CMO and CTO to help manage the marketing functions and ensure accountability. (18:37)Why focusing on a few key areas and making disciplined choices to drive success is key to Life360's future growth. (25:38)Her approach to supporting leadership, including regular meetings and in-person gatherings to develop shared views and tackle problems together. (35:22)And much more...Guest Bio:Lauren Antonoff is the Chief Operating Officer of Life360, a leading family safety and social networking app. She brings decades of experience as a product and technology leader, known for driving growth through a focus on customer value, organizational alignment, and execution. Prior to joining Life360 in 2023, Lauren held senior executive roles at GoDaddy, where she led product and services development to empower small businesses. She also spent over 18 years at Microsoft, overseeing major initiatives such as SharePoint and Office 2007, and founded the Step Up Program to advance women in leadership. A former board member of Momentive, Lauren holds a BA in Rhetoric and Political Science from UC Berkeley and began her tech career through the acquisition of ResNova Software.Resources:Connect with Lauren: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book – "Second in...

Ahead of Amazon's (AMZN) Prime Days, GoDaddy's Gourav Pani goes in-depth on the process small businesses take to capitalize on one of the highest-trafficked ecommerce events of the year. He believes growing businesses need events like Amazon's to thrust themselves into the public eye. Gourav later details how GoDaddy uses A.I. to assist business owners.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Ever wondered what happens to those domain names gathering digital dust in your GoDaddy account? In this episode of The Index, host Alex Kehaya sits down with Michael Ho, Co-founder of D3, to explore how blockchain technology is transforming the overlooked world of domain trading and ownership.The domain industry hasn't changed much since the '90s. Selling a valuable name still involves clunky escrow services, manual transfers, and broker fees that can eat up 25% or more of your sale. D3 is changing that—by tokenizing domains as programmable digital assets on-chain.What makes D3's approach unique is its seamless integration. Instead of building a new siloed system, they're bringing Web3 functionality directly to where domain owners already are—through familiar registrar interfaces. Soon, you'll be able to tokenize, trade, lease, or fractionalize your domains with just a few clicks.At the heart of it all is Doma, the first DNS-compliant blockchain network. D3's DomainFi platform runs on Doma, bridging traditional Web2 domains with Web3 ecosystems. The result? New sources of liquidity, distribution, and innovation—unlocking value in what's currently a $350B+ real-world asset class.The biggest surprise? Half of all domains aren't even being used—just sitting idle. D3's technology brings those names to life, enabling domain holders to tap into new financial use cases, from collateral to leasing and beyond. And with the recent launch of .sol as an official top-level domain on Solana, the bridge between Web2 and Web3 is getting stronger by the day.Whether you're a domain investor, builder, or simply curious about the next wave of internet infrastructure, this conversation reveals what's possible when the world's original digital assets go decentralized.

The guest on the latest edition of The PR Week podcast is the global CEO of Allison, Jonathan Heit. He talks about the Cannes International Festival of Creativity, where Allison's holding company, Stagwell, held Sports Beach and other activations. Also on the agenda: Allison's collaboration with other agencies for Go Daddy and what clients are looking for halfway through 2025. Plus, the biggest marketing and communications news of the week, including an upset in the New York City mayoral race's Democratic primary, major executive moves and FTC approval for the Omnicom-IPG deal.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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When Nissim Lehyani (VP of Product at Life360) used AI to build a math game for his son, he didn't just prototype a game, he rewired how he thinks about product development and the relationship between engineering, product, and design. In this episode, Nissim shares how that personal “aha” moment sparked a shift in how his teams build, collaborate, and ship. We dive into how AI is accelerating product iteration from months to hours, why it's time to drop the “M” from MVP, and how prototypes are replacing PRDs as the central artifact of product work. Plus how product rituals and building cadence are evolving, strategies for scaling a prototype-first workflow, and we deconstruct the “lightning pod” model and how it's changing the dynamics of product building & EPD collaboration. Have any AI passion projects that you'd like to share? Join the discussion on our forum and share your insights, questions, and takeaways. ABOUT NISSIM LEHYANINissim Lehyani is the Vice President of Product at Life360, where he leads product strategy for the family safety platform used by over 60 million users worldwide. With more than two decades of experience across startups, global tech companies, and entrepreneurial ventures, Nissim is known for scaling impactful products that blend technical depth with business strategy.Prior to Life360, he was Senior Director of Product at Indeed, where he oversaw a portfolio of 13 consumer products reaching 300M+ monthly users, and led a team of 40+ product managers across global markets. Nissim previously held leadership roles at GoDaddy, where he helped 18M+ SMBs grow their businesses through strategic partnerships with Facebook, Yelp, and Google.As a founder, he built and led two ventures: Shopial (acquired by Magento) and Urban Place, raising millions to support small businesses and entrepreneurs. He also brings deep technical roots from his engineering leadership at Cisco and early career in Israeli Military Intelligence.Nissim is a 2024 Product Leader Award winner and active mentor in the startup ecosystem through roles at Mixpanel and SV101 by ICON. He's passionate about user-centric innovation, data-driven growth, and the intersection of AI, engineering, and product management. SHOW NOTES:How Nissin & Patrick got connected (2:19)Nissin's light bulb AI moment (4:03)Building first & defining later (5:33)How AI accelerates product iteration from months to hours & fills skill gaps (6:49)Recognizing your AI aha moment (9:44)Why it's time to drop the “M” from MVP (11:21)New expectations for the first iteration of a product (13:37)Nissim's #1 product principle (15:56)Why prototyping is replacing PRDs (17:57)Strategies for socializing a prototype-first workflow in your org (19:54)Tactics for inspiring AI adoption: find one annoying thing & show vs. tell (22:22)Rethinking product cadence and how product rituals are evolving (24:08)Defining the “lightning pod” model (25:29)How “lightning pods” change the dynamic between engineering, product & design (27:20)A live AI product demo: recreating Nissim's original aha moment (29:10)Iterating product in real-time (31:06)How Nissim evaluates code & product outcomes (33:38)Rapid fire questions (34:15) This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

Send us a textJoin your host Clifton Pope as he is back with PT.2 of his conversation with Tshane Johnson! If you thought PT. 1 was impactful, wait until you hear PT.2 of our conversation!We dive into TShane's entrepreneurial spirit which led him to becoming a best selling author with books like "Keep Your Feet Moving" and "Hike Across America" and speaking/coaching at engagements like LSU, Red Bull, Godaddy,Caesar's Entertainment, Veteran's Voice, just to name a few!We also dive into how T Shane broke the world record for most push ups in one hour with 3,050,  his non profit:Hike Across America where he runs to inspire the homeless, Veteran's, communities and raise awareness about Veteran suicides, and his key pieces of advice to help anyone overcome adversity!Visit tshaneinspires.com to follow Tshane's journey purchase his best selling books, sign up for his coaching program and much more!Hit that follow/subscribe button on Apple/Spotify Podcasts/Rumble to stay updated with the latest episodes of the show!Be sure to leave a rating/review to help grow the show as it's the opportunity to gain information, wisdom, and experience from Clifton Pope, himself, and all guests involved!Thank you for the love and support!Support the showhttps://atherocare.com/HEALTHFITNESSWEALTHBUSINESShttps://athleticism.com/HEALTHFWEALTHBhttps://vitamz.com/HEALTHFITNESSWEALTHBUSINESShttps://Athleticism.comhttps://atherocare.comhttps://vitamz.comofficial sponsors of the HFWB Podcast Series

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William Harris is the Founder and CEO of Elumynt, an e-commerce growth agency focused on profit through hyper-scaling. Elumynt has been featured in Inc. Magazine as an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He's also published over 200 articles on the topic of e-commerce in Entrepreneur, Fast Company, Shopify, and more. In this episode… Scaling an e-commerce brand from $10 to $100 million requires forward-thinking strategies and adaptability. Many companies rely too heavily on what worked during earlier growth stages, underinvest in systems, and fail to evolve leadership. In a rapidly shifting market flooded with noise, how can brands future-proof their strategy and leverage AI without losing their human touch? As an AI chatbot developed by xAI, Grok outlines a detailed 12-month growth playbook rooted in strategic diversification, operational upgrades, and smarter hiring. Grok emphasizes the importance of accurate attribution when expanding marketing channels, leveraging AI for hyper-personalized customer journeys, and setting strict performance benchmarks to know when to pivot or cut tactics. However, AI is not a silver bullet; if a brand lacks a compelling product or clear value proposition, no algorithm can compensate. AI should act as a strategic enhancer rather than a crutch. In today's exclusive episode of the Up Arrow Podcast, William Harris interviews Grok, created by xAI, about using AI to scale e-commerce brands. Grok shares what an AI-first brand will look like in 2030, whether AI can become truly conscious, and the ethical concerns about its rapid development.

In this episode of the Post Status Happiness Hour, host Michelle Frechette chats with Adam Warner, GoDaddy's Director of Field Marketing. Adam discusses GoDaddy's latest tools, including the Site Optimizer for enhancing SEO and the AI-powered market research tool for client management. The conversation highlights GoDaddy's commitment to the WordPress community and upcoming developments.Top Takeaways:GoDaddy Airo is an AI-Powered Productivity Boost for Web Professionals: GoDaddy Airo offers a suite of tools designed to help web designers and developers (a.k.a. “web dnds”) save time and improve quality. It helps with tasks like writing copy, generating SEO meta descriptions, creating alt text for images, and performing overall site optimization.The Site Optimizer Ensures Strong SEO and Accessibility Foundations: The Site Optimizer tool scans pages for SEO opportunities and accessibility issues—like missing alt text—and provides automatic or manual suggestions to improve them. It covers headline hierarchy, content structure, social sharing cards, and more.Client Management is Streamlined with Built-In Tools and AI-Generated Market Research: Each client entry includes a simplified project/task list covering everything from discovery to site launch and maintenance. The standout feature is AI-powered market research, which generates useful client-specific data like industry demographics and SEO opportunities—great for discovery calls and proposal prep.Mentioned In The Show:WordPress.orgGoDaddy GoDaddy AiroManaged WP

A joint operation takes down Lumma infrastructure. The FTC finalizes a security settlement with GoDaddy. The Telemessage breach compromised far more U.S. officials than initially known. Twin hackers allegedly breach a major federal software provider from the inside. U.S. telecom providers fail to notify the Senate when law enforcement agencies request data from Senate-issued devices.DragonForce makes its mark on the ransomware front. A data leak threatens survivors of domestic abuse in the UK. Lexmark discloses a critical vulnerability affecting over 120 printer models. Our guest is David Holmes, CTO for Application Security at Imperva, with insights into the role of AI in bot attacks. Scammers ship stolen cash in Squishmallows. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today's guest is David Holmes, CTO for Application Security at Imperva, a Thales company, who is sharing some insights into the role of AI in bot attacks. Selected Reading Lumma infostealer's infrastructure seized during US, EU, Microsoft operation (the Record) FTC finalizes order requiring GoDaddy to secure hosting services (Bleeping Computer) Exclusive: Hacker who breached communications app used by Trump aide stole data from across US government (Reuters) By Default, Signal Doesn't Recall (Signal) Hack of Contractor Was at Root of Massive Federal Data Breach (Bloomberg) Phone companies failed to warn senators about surveillance, Wyden says - Live Updates (POLITICO) DragonForce targets rivals in a play for dominance (Sophos News) ‘Deep concern' for domestic abuse survivors as cybercriminals expected to publish confidential refuge addresses (The Record) Lexmark reporting remote code execution flaw affecting over 120 Printer Models (Beyond Machines) DOJ charges 12 more in $263 million crypto fraud takedown where money was hidden in squishmallow stuffed animals (Bitdefender) Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we are yapping all about our day trip to the Brimfield Flea Market! It was a day filled with nunu nana finds, and elite people-watching. Then we dive into the deeply important story of a cat named Tofu who has a real gold tooth, GoDaddy's undying devotion to Danica Patrick, and the eternal drama of Fleetwood Mac.Want BONUS CONTENT? Join our PATREON!Sponsors:➜ This episode is sponsored in-part by Tropical Smoothie Cafe.This episode is sponsored in-part by Pretty Litter.➜ This episode is sponsored in-part by Thrive Market.➜ This episode is sponsored in-part by Progressive Insurance.Sources:➜ Maria Azzurra Volpe. Cat Gets $5,000 Gold Tooth-Becomes an Internet Sensation, Newsweek, 12 May 2025.➜ Mari Yamaguchi. A Man Airlifted from Japan's Mount Fuji Returns to the Slope Days Later and Is Rescued Again, AP News, 28 Apr. 2025.Camp Songs:Spotify PlaylistYouTube PlaylistSammich's Secret MixtapeSocial Media:Camp Counselors TikTokCamp Counselors InstagramCamp Counselors FacebookCamp Counselors TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Taylor Otstot, Vice President Finance,  Dashlane joined GoDaddy (now a $30billion valued) domain registry, domain registrar and web hosting company before their IP. In 8 years he climbed to senior Director of Finance running an FP&A team of 14. From this experience and as VP Finance at DashLane he says he hires for 3 things: curiosity, ambition, and finance leaders who are service-oriented. “If you bring those three things to the table, you're able to wade through a lot of the ambiguity that comes with those decision making processes.” Also in this episode:  Finance and FP&A as antidote to the machine of Big 4 3- 4 years in audit as the “perfect amount” Getting to strategy in FP&A Partnership vs accountability as a false choice for FP&A Improv comedy having its moment in finance  The Tarantino approach to finance presentations  Connect with Taylor on LinkedIn: https://www.linkedin.com/in/taylorotstot/ Subscribe to CFO Frameworks newsletter on Substack: https://www.cfoframeworks.com/

Surprising data point in GoDaddy's summary of the data: Only 9% of the 2100 business owners surveyed forecasted a sales decline for their business. Now to be sure entrepreneurs are a resilient and resourceful bunch with the ability to turn on a dime and adapt to the changing circumstances in which they're operating. For example, the report sites that entrepreneurs are changing their long-term goals to adapt to the current climate.

On this episode of Mastering E-Commerce Marketing, host Eitan Koter chats with Paula Bruno, CEO of Intuition Media Group, a true trailblazer in influencer marketing.With nearly 25 years of experience and 15 years leading Intuition, Paula has worked with brands like Canon, TikTok, GoDaddy, and the FDA. She's helped build influencer programs that go way beyond follower count.They cover what really matters in today's creator economy, things like building loyal micro communities, choosing influencers who can sell (not just entertain), and how to spot real engagement over vanity metrics.Paula also shares her thoughts on live shopping and shoppable video, what's working, where the opportunities are, and how both creators and brands can tap into these trends without needing huge audiences.If you're trying to get better results from your influencer campaigns or wondering how to create stronger content partnerships, this episode is a great place to start.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Paula Bruno, CEO at Intuition Media GroupPaula Bruno's LinkedInIntuition Media GroupWatch the full Youtube video here:https://youtu.be/iaL_ttU8700Takeaways:Operating from a place of abundance fosters collaboration.Integrity is essential in influencer marketing.Micro communities are more valuable than sheer follower count.Brands should focus on building relationships with super fans.Shoppable content and live shopping are the future of e-commerce.Brands need to experiment with live selling events.Success in influencer campaigns requires clear KPIs.Influencers are diversifying their revenue streams.Authenticity in live events can enhance brand connection.The future may see influencers developing their own brands.Chapters:00:00 Introduction to Influencer Marketing01:19 Core Values: Integrity, Abundance, and Embracing05:04 The Evolution of Influencer Marketing10:06 Micro Communities and Their Impact12:05 The Rise of Shoppable Content and Live Shopping19:31 Misconceptions in Influencer Marketing21:52 Defining Success in Influencer Campaigns24:30 The Future of Influencers and Brand Collaborations27:05 Services Offered by Intuition Media Group

After mounting escalations, businesses and investors get a 90-day reprieve on tariffs between the world's most important trade partners. (00:21) Jason Moser and Dylan Lewis discuss: - The U.S. and China's short-term trade truce, and why there's some hope that a more permanent deal will be struck. - Fox's next step into streaming with Fox ONE, its existing Tubi footprint, and success in video advertising. (16:07) GoDaddy is known for its commercials, less known for its capital allocation strategy. GoDaddy CFO Mark McCaffrey walks Ricky Mulvey through the company's philosophy on share buybacks. Companies discussed: FOX Host: Dylan Lewis Guests: Jason Moser, Ricky Mulvey, Mark McCaffrey Producer: Ricky Mulvey Engineers: Dan Boyd Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how GoDaddy manages cloud security at speed for hundreds of developers as Cloud Governance Engineer James Kelley of GoDaddy pulls back the curtain on their transformation using AWS CloudFormation Hooks. Join your host Simon and AWS Product Manager Stella Hie as they dive into the new features that help GoDaddy balance developer freedom with rock-solid security. Learn More: https://aws.amazon.com/blogs/mt/proactively-keep-resources-secure-and-compliant-with-aws-cloudformation-hooks/

¿Puede la inteligencia artificial convertirse en el superpoder de los pequeños negocios? En este episodio platicamos con Rodrigo Pérez Ochoa, Director de Marketing de GoDaddy México, sobre cómo la IA está transformando el marketing, el emprendimiento y el futuro de las marcas. Rodrigo comparte aprendizajes de más de 20 años en la industria, la importancia de la simplicidad, cómo la tecnología puede reducir hasta 400 horas de trabajo al año, y por qué hoy más que nunca emprender está al alcance de todos. Si estás arrancando un negocio, construyendo tu marca o buscando maneras reales de crecer con herramientas digitales, este episodio es para ti.

Bob Parsons is a successful entrepreneur and philanthropist. He served in the U.S. Marine Corps during the Vietnam War and was awarded a Purple Heart. After graduating from college, he founded Parsons Technology, which was later sold to Intuit. He then founded GoDaddy, which became the world's largest domain name registrar. He later sold a majority stake in GoDaddy and founded YAM Worldwide. He also founded PXG, a golf club company, and The Bob & Renee Parsons Foundation, which supports marginalized populations. Parsons is also the author of the bestselling book "FIRE IN THE HOLE!". Shawn Ryan Show Sponsors: https://www.tryarmra.com/srs https://www.identityguard.com/srs https://www.betterhelp.com/srs This episode is sponsored by Better Help. Give online therapy a try at betterhelp.com/srs and get on your way to being your best self. https://www.blackbuffalo.com https://www.boncharge.com/srs https://www.meetfabric.com/shawn https://www.shawnlikesgold.com https://www.helixsleep.com/srs https://www.hillsdale.edu/srs https://www.patriotmobile.com/srs https://www.rocketmoney.com/srs Bob Parsons Links: X - https://x.com/DrBobParsons  Instagram - https://www.instagram.com/drbobparsons  YouTube - https://www.youtube.com/user/ThinkFast126 LinkedIn - https://www.linkedin.com/in/thebobparsons/ Website - BobParsons.comBook by Bob Parsons - As an Amazon Associate we earn from qualifying purchases (paid links): Fire in the Hole!: The Untold Story of My Traumatic Life and Explosive Success Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Post Status Happiness Hour, host Michelle Frechette discusses the upcoming Page Builder Summit with guests Dan Maby and Nathan Wrigley. Scheduled for May 12-16, 2025, the summit aims to unite the WordPress community. Michele highlights the collaborative spirit and the importance of community engagement. Dan and Nathan share insights into the planning process, the diverse range of sessions, and the evolution of page builders. They emphasize the summit's role in fostering learning and connections.Top TakeawaysThe Summit Is Exceptionally Accessible and Flexible: The Page Builder Summit is designed to be easy and low-pressure for attendees. With free access to pre-recorded sessions for 48 hours, viewers can tune in when it's convenient for them. The optional Power Pack gives extended access and extra bonuses.Visibility for Lesser-Known Creators and Speakers: One of the summit's highlights is giving a platform to a diverse lineup of speakers, many of whom aren't regularly featured at large in-person WordCamps or other conferences. It's a space for new voices and fresh perspectives to shine.Sponsorships Make the Event Possible—and Deserve Support: Nathan highlighted that without sponsor support, the summit wouldn't happen. Sponsors like GoDaddy, WS Form, BigScoots, and many others contribute more than just funds—they provide energy, tools, and community-building support.Mentioned In The Show:WPLDNPageBuilderSummit.com MagentoDrupalAnchen le RouxKadenceElementorDiviBeaver BuilderGoDaddyKinstaMelapressBlackwallPress Forward podcastBig Orange HeartWP Coffee Talk podcastBig ScootsWeb Designer ProYour Moxie MavenWeb Designer AcademyZainatain Dynamic.oooAB Split TestBS-Free BusinessWP MavensCroco BlockWS FormsCheck ViewDroip

Gourav Pani, President of US Independents at GoDaddy, breaks down the company's AI product "Airo," which allows entrepreneurs to easily create websites, logos, and storefronts for their businesses.Pani talks about Airo's advancing AI features and how the company is handling other competitors such as OpenAI, Squarespace, and more. The content of the video is for general and informational purposes only. All views presented in this show reflect the opinions of the guest and the host. You should not take a mention of any asset, be it cryptocurrency or a publicly traded security as a recommendation to buy, sell or hold that cryptocurrency or security. Guests and hosts are not affiliated with or endorsed by Public Holdings or its subsidiaries. You should make your own financial and investment decisions or consult respective professionals. Full disclosures are in the channel description. Learn more at Public.com/disclosures.Past performance is not a guarantee of future results. There is a possibility of loss with any investment. Historical or hypothetical performance results, if mentioned, are presented for illustrative purposes only. Do not infer or assume that any securities, sectors or markets described in the videos were or will be profitable. Any statements of future expectations and other forward-looking statements are strictly based on the current views, opinion, or assumptions of the person presenting them, and should not be taken as an indicator of performance nor should be relied upon as an investment advice.

Drew Wilson is back! It's been more than a decade since Adam and Drew have spoken and wow, Drew has been busy. He built Plasso and got acquired by GoDaddy. He built a bank called Letter which didn't work out...and now he's Head of Design at Clerk and back to chasing that next big thing.

Drew Wilson is back! It's been more than a decade since Adam and Drew have spoken and wow, Drew has been busy. He built Plasso and got acquired by GoDaddy. He built a bank called Letter which didn't work out...and now he's Head of Design at Clerk and back to chasing that next big thing.

Happy Earth Day! We'll take a look at what you can do, what Apple is doing, and how saying thank you to AI isn't helping. We've got a great set of Just the Headlines this week. Which one are you curious about? There's plenty more to get caught up on in the world of tech this week and we do our best to break it all down for you, so you can get out there and tech better! Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Insta360 X5  (04:35) Instagram Edits App (10:35) MAIN TOPIC: Happy Earth Day (12:35) Earth Day 2025 Apple celebrating Earth Day in the these five ways Sam Altman admits that saying “Please” and “Thank You” to ChatGPT is wasting millions of dollars in computing power DAVE'S PRO-TIP OF THE WEEK:  Earth Day Tip! - Clean Energy Charging (22:35) JUST THE HEADLINES: (26:00) Daddy of a mistake by GoDaddy took Zoom offline for about 90 minutes The FBI can't find ‘missing' records of its hacking tools Google used AI to suspend over 39M ad accounts suspected of fraud Hertz says customers' personal data and driver's licenses stolen in data breach Hackers spied on 100 US bank regulators' e-mails for over a year James Webb space telescope reveals that most galaxies rotate clockwise Scientists recreate brain circuit in lab for first time TAKES: Alamo Drafthouse rejects Meta's Second-Screen technology (30:50) Apple says all Mac minis with Intel are now ‘vintage' or ‘obsolete' (36:00) Google announces Agent 2 Agent AI protocol (39:40) BONUS ODD TAKE:  My Abandonware (42:40) PICKS OF THE WEEK: Dave: Mockuuups (44:50) Nate: Apple TV+ YouTube Channel (49:20) RAMAZON PURCHASE - Giveaway! (52:15)

Bipartisan push for renewal of cyberthreat information sharing law ClickFix becoming a favorite amongst state-sponsored hackers GoDaddy puts Zoom on mute for about 90 minutes Thanks to this week's episode sponsor, Vanta Do you know the status of your compliance controls right now? Like...right now? We know that real-time visibility is critical for security, but when it comes to our GRC programs…we rely on point-in-time checks. But more than 9,000 companies have continuous visibility into their controls with Vanta. Vanta brings automation to evidence collection across over 35 frameworks, like SOC 2 and ISO 27001. They also centralize key workflows like policies, access reviews, and reporting, And helps you get security questionnaires done 5 times faster with AI. Now that's…a new way to GRC. Get started at Vanta.com/headlines. Find the stories behind the headlines at CISOseries.com  

Don't miss Eliances Heroes Show with David Cogan as he interviews Bob Parsons, founder of GoDaddy and CEO of YAM Worldwide. The billionaire entrepreneur and philanthropist shares his journey from revolutionizing domain registration to his latest ventures. Tune in for an inspiring conversation! eliances.com bobparsons.com

On today's episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the latest on the sweeping tariffs announced on wednesday, the Trump administration being sued by federal workers, Newsmax stock pops 500% on NYSE, Meta's head of AI research Joelle Pineau is leaving the company, and fast-fashion giant H&M plans to use AI clones of its human models—plus the backlash. (00:44) Next, Josh and Yaz speak to ‘Fast Company' senior editor Max Ufberg about the Tesla Takedown protests happening across the globe. Plus, Max shares details of the coordinated event called Global Action Day where worldwide protests are calling on people to sell their Teslas and their shares of Tesla stock. (05:17) Finally, Yaz spoke to award-winning actor Walton Goggins and GoDaddy's CEO Aman Bhutani about GoDaddy's partnership with Walton Goggins Goggle Glasses. (26:26) For more of the latest business and innovation news, go to https://www.fastcompany.com/news To read the latest on Fast Company's coverage of Tesla: https://www.fastcompany.com/91308723/elon-musk-blames-tesla-protests-shady-payoffs-while-making-shady-payoffs-wisconsin Visit Walton Goggins Goggle Glasses

On today's episode, cohosts Yasmin Gagne and Josh Christensen break down the latest news in the world of business and innovation, including the latest on the sweeping tariffs announced on wednesday, the Trump administration being sued by federal workers, Newsmax stock pops 500% on NYSE, Meta's head of AI research Joelle Pineau is leaving the company, and fast-fashion giant H&M plans to use AI clones of its human models—plus the backlash. (00:44) Next, Josh and Yaz speak to ‘Fast Company' senior editor Max Ufberg about the Tesla Takedown protests happening across the globe. Plus, Max shares details of the coordinated event called Global Action Day where worldwide protests are calling on people to sell their Teslas and their shares of Tesla stock. (05:17) Finally, Yaz spoke to award-winning actor Walton Goggins and GoDaddy's CEO Aman Bhutani about GoDaddy's partnership with Walton Goggins Goggle Glasses. (26:26) For more of the latest business and innovation news, go to https://www.fastcompany.com/news To read the latest on Fast Company's coverage of Tesla: https://www.fastcompany.com/91308723/elon-musk-blames-tesla-protests-shady-payoffs-while-making-shady-payoffs-wisconsin Visit Walton Goggins Goggle Glasses

What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick? GoDaddy CMO Fara Howard joins us to unpack the strategy behind their standout Super Bowl campaign for GoDaddy Airo, featuring actor Walton Goggins (White Lotus, The Righteous Gemstones). From idea to execution, Fara shares how her team translated a complex product into a message that millions could instantly understand — without losing the creativity that made it unforgettable.We dive into the balance of data and storytelling, how to earn the right to be bold with your marketing, and why simplicity is a superpower in B2B. Whether you're a CMO, brand leader, or growth marketer, Fara's insights into performance-backed creativity, product positioning, and campaign accountability will leave you rethinking how you launch, scale, and measure your next big idea.Key Moments: 00:00 Who is Fara Howard, GoDaddy CMO?00:21 Why GoDaddy Returned to the Super Bowl in 202401:37 The Evolution of GoDaddy's Super Bowl Ad Playbook03:51 What Is GoDaddy Airo? Breaking Down the AI Product Launch05:57 Lessons from Launching a New AI Tool at Massive Scale09:30 How GoDaddy Chose Walton Goggins for the Super Bowl Spot15:56 Behind the Scenes: Building a Creative Campaign That Converts26:22 Real-World Marketing Advice from a CMO: Math vs. Magic34:43 Why Company Culture Should Shape Your Career Path35:39 A Cultural Misfit: The Vans Story You Have to Hear Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Cami MacNamara a seasoned web designer and solopreneur. Cami shares insights into her business, Web Cam LLC, and her new initiative, "Web Designer Habits," which aims to help web designers develop productive habits. They discuss the importance of accountability, time management techniques like time blocking and the Pomodoro technique, and the benefits of joining online and local networking groups. The episode also teases a collaborative project between Michelle and Cammy involving a planner designed to support web designers in maintaining their habits.Top Takeaways:Small Changes Lead to Big Improvements – Cami emphasized the power of incremental progress, whether in business, design, or personal productivity. Tackling tasks in small steps can make overwhelming projects more manageable and sustainable.Be Prepared for the Unexpected – Michelle shared practical travel and everyday preparedness tips, from keeping essential items in the car to ensuring that your luggage complies with airline regulations. Thinking ahead can save time, stress, and even money.Documenting Processes is Key – The discussion touched on the importance of writing down systems and workflows, especially for solopreneurs. Whether through standard operating procedures (SOPs) or simple notes, having a record helps maintain efficiency and organization.Community and Support Matter – Both Michelle and Cami highlighted the value of connection in professional spaces, particularly within the WordPress and web design communities. Engaging with peers through newsletters, Facebook groups, and live discussions fosters learning, growth, and mutual encouragement.Mentioned In The Show:Web Cami, LLCwebdesignerhabits.comStreamYardWebCamiCafeGoDaddySheinPomodoro TechniqueWordPress TVManaged WPAdmin BarBeaver BuilderCalendlyWPCoffeeTalk

Chapters 00:00 Introduction and Show Branding03:03 Bruce's Journey into Domaining05:54 Outbound Marketing Strategies09:02 Niche Focus in Domaining11:52 Understanding Client Needs14:55 Outbounding Process and Tools17:56 Email and SMS Outreach Techniques21:08 Managing Domain Portfolio24:01 Negotiation Tactics in Sales27:05 Consistency and Discipline in Domaining29:58 Final Thoughts and Industry Insights41:22 The Dream of Trading Domains42:00 AI Tools Revolutionizing Domain Marketing45:32 Building Value with AI and Domain Names50:03 The Power of Outbound Marketing56:05 SEO and AI: A New Era for Domains01:00:14 ICANN Changes and Market Liquidity01:08:01 GoDaddy's Self Brokerage Launch01:15:10 Building User-Centric Features01:20:30 Domain Review and Feedback01:34:45 Insights on Domain Investment Strategies  Check out $5 .com Fridays, $1 .xyz Wednesdays, and $5.52 .com transfers for up to $11000 in discounts. Only at https://unstoppabledomains.com

Dante Oganov offered Lincoln a deal — help him get blackmail material on Callista and use it to force Callista out, and Dante would set Lincoln's son Sam free. The offer brings significant danger to Sam, though, as Callista will not be happy, and Dante is being hunted by Vestinian — the man who ruined Magda and wants to absorb Billy's power. Lincoln wasn't sure if he should take the deal because of the risk to Sam, but after meeting with his substance abuse group, he decided he has to take the chance. Now, he will find out if Ariella, Magda, and Billy will join him on this quest.  Created by Scott Sigler and Rob Otto Written and performed by Scott Sigler Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment  Theme music is the song “They're Watching Me” by SUPERWEAPON. It isn't blackmail that saves 99% off a new GoDaddy domain registration; it's the GoDaddy Promo Code CJCFOSSIG3 that does the trick. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lesley Logan sits down with Sam Mandel, co-founder of Ketamine Clinics Los Angeles, to discuss the transformative potential of ketamine therapy for mental health. They debunk common misconceptions, explore its impact on PTSD, anxiety, and depression, and highlight how it empowers individuals to reshape their personal narratives.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:What ketamine therapy is and how it differs from traditional treatments.How ketamine enhances neuroplasticity and helps reframe traumaThe science behind ketamine's impact on depression, anxiety, and PTSD.The difference between medical ketamine use and recreational misuse.What to expect during a ketamine therapy session.How ketamine therapy can help individuals reconnect with themselves and regain motivation.Episode References/Links:Ketamine Clinics LA Website - https://Ketamineclinics.comInstagram - https://www.instagram.com/ketamineclinicslaFacebook - https://www.facebook.com/KetamineClinicsLASam Mandel Instagram - https://www.instagram.com/thesammandelGuest Bio:Co-founder & CEO of Ketamine Clinics Los Angeles (KCLA), Sam Mandel, is a tour-de-force of compassion and innovation in mental health care. From volunteering at a teen-to-teen suicide prevention hotline at twelve to pioneering one of the world's foremost Ketamine Infusion Therapy clinics in 2014 alongside his father, Dr. Steven L. Mandel, Sam has channeled his lifelong passion for healthcare advocacy into transforming lives for the better. Sam was featured in Entrepreneur's list of Top 10 Inspiring Healthcare Entrepreneurs to Watch in 2023 and acknowledged by MSN as an Entrepreneur Leading the Business Frontier in 2024. Numerous media outlets have interviewed Sam for his expertise in Ketamine Infusion Therapy, and he is a frequent speaker at medical conferences and events. Under his leadership, KCLA has provided over 30,000 infusions to over 6,000 patients with an 83% treatment success rate, establishing the field's gold standard treatment protocols and patient satisfaction. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.DEALS! DEALS! DEALS! DEALS!Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSoxBe in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramThe Be It Till You See It Podcast YouTube channelFacebookLinkedInThe OPC YouTube Channel Episode Transcript:Sam Mandel 0:00  When you look at trauma, for example, ketamine is extremely helpful for depression and anxiety, but also for PTSD and a lot of people have some trauma that is at the root of one of those issues, and ketamine helps people to recraft the story around that trauma. Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Okay, Be It babe. This is going to be a different kind of episode, but in the best way. I have Sam Mandel, who is a founder of Ketamine Clinics in LA and I was really intrigued by what I know about ketamine from my friends' holistic doctors. And when he came up as someone I could interview, I was like, oh, we need to do this, because there is a lot of misinformation about ketamine and what ketamine can be used for, and I'm on a mission to help you be it till you see it. And I really want you to understand all the different ways that you can have support in feeling more like yourself and not letting things get in your way. And so that is why we're going to talk about ketamine today. And if you think you know what it is, I strongly encourage you to just stay and listen, because I thought I knew and I learned so much. And then on top of all of that, I really enjoy Sam's story of how he started these clinics and what he and his dad did. And so there's just a lot of beautiful information in this episode, and I can't wait for you to hear it. So here is Sam Mandel. Lesley Logan 2:00  All right, Be It babe. I am really excited. I can tell you for a fact, we've never talked about this on the Be It Pod. And only is it quite timely, I think it's actually extremely imperative that we have this discussion so we have Sam Mandel here on the show. We're gonna talk about ketamine and all things about it, ketamine therapy. Sam, can you tell everyone who you are and probably why you rock at ketamine therapy?Sam Mandel 2:25  Yes, yeah. Thank you so much for having me, Lesley. So, I am Sam Mandel. I'm the co-founder and CEO of Ketamine Clinics Los Angeles. We're one of the first ketamine clinics in the country, established in 2014 and we specialize in IV infusions of ketamine for mental health, but we also offer several other innovative therapeutics for mental health. Lesley Logan 2:45  I love that mental health is something more people are talking about, and there's like more awareness around it, but also that there can be clinics that are working on different ways of helping, supporting mental health, including these infusions. For people who have heard about ketamine, and maybe not the positive ways, can we kind of, can we just dive in and ease their nerves about what we're talking about here?Sam Mandel 3:07  Let's do it. Some of your listeners are definitely like, ketamine what? And there's five different people saying that it's five different things, and all of them are correct. So that's one of the interesting things about ketamine. It is, first and foremost, an FDA-approved anesthetic for humans. It was FDA-approved in 1970. This is an old medicine. It's also commonly used in veterinary medicine. So a lot of people know of it as a horse tranquilizer or a cat tranquilizer. In some circles, it's more commonly known as that than as a drug for humans. But there's a lot of medications that we use for humans, that we also use in veterinary medicine. And it's also a drug of abuse, or something that people use recreationally or self-medicate with, depending on how you want to look at it, known as Special K. Same drug. It's used as an analgesic, as a pain reliever, in emergency room departments and crisis situations, trauma situations, when someone's in a terrible accident, they're in pain, they need sedation, or someone goes in and they need their shoulder reset, they commonly will use ketamine for conscious sedation. So it is a ubiquitous drug. It has a lot of different uses and applications, and one of its most recent, or probably its most recent, addition to that list of its identities, if you will, is as a mental health treatment. And in the last 25 years, there's been a growing body of clinical research proving ketamine to really be among the fastest, if not the fastest-acting, safest, most effective depression treatments available today.Lesley Logan 4:36  I mean, it's kind of amazing that it can be all these different things, also not, right? Like there's so many things, I feel like there's a lot of untapped medicines out there that we're already using, and we don't realize it could be done for other things. Can we talk about how it helps? Because I'll say my family's understanding of mental health treatment is when you sit on a couch and you talk to a therapist and you go weekly if you're depressed, you can take a pill that will kind of help with some hormonal imbalances. But that's not what this is. Sam Mandel 5:01  Yes, that is not what this is. And by the way, talk therapy is great. I go to therapy every week, you know, even when I'm in a good place and I don't necessarily feel like I have a lot to talk about, it's like going to the gym. I just go. I show up every week no matter what. And I think that's really good and healthy, especially if you have a therapist who you think cares about you and is invested in you, and you can just talk about, you know, life. And I'll tell you, sometimes when I go and I don't have anything bothering me or an agenda is when I do the most important work in those sessions, sometimes, so you just never know. But talk therapy is great, but it can only go so far. The conscious mind really gets in the way. Finding someone who cares is difficult the right credentialed person is expensive. A lot of the best people typically don't take insurance. It's not true for all of them. There's wonderful people out there who do, but a lot of the really good ones don't, and so it's a tough thing, but it has its limitations, like with anything. Ketamine and other psychedelic medicines, because ketamine, for all intended purposes, really is a psychedelic, and it's really the only legally available psychedelic in the United States, has the ability to really dissolve these barriers that get in our way. It helps people to get out of their own way and with exponential growth in ways that really are not possible and haven't been seen in any other treatment or modality. And the way it does that is really two primary mechanisms of action. The first is the neuro chemical effects and what's going on in the brain and how ketamine is impacting the brain and our neurochemistry in ways that really nothing else does. And the other is the experiential component, psychologically, what is going on during the experience or the trip that people have when they're receiving this medicine. And both of those are profound and really create lasting impact. On the neuro-chemical level, there's a neurotransmitter called glutamate. It's the most abundant neurotransmitter in the brain. It's present in 85% of the brain. All the other neurotransmitters combined comprise only 15% but for some reason, we've been disproportionately focused on them with mental health treatment. Those are the common ones you know of. Serotonin, dopamine, norepinephrine, you know, the most common class of antidepressant medications are SSRIs. Those are selective serotonin reuptake inhibitors, and those are targeting serotonin. They're a tool. They help some people. They really don't help a lot of people, too, and the people they do help, they really cause a lot of negative side effects and weight gain, sexual dysfunction, dried mouth, blurred vision, even increased suicidality, and the list goes on and on, really terrible side effects that are really debilitating for a lot of people. Even when those side effects are not as debilitating, the quality of relief is typically not very good. So people will say, oh, well, I definitely am not as depressed, but I don't feel happy either. I'm just kind of existing. They have the spectrum of life and of the human experience narrowed, so the lows are not as low, but they're not really thriving either. Not a nice place to be. Is it better than being in bed all day? Absolutely. But that's not the goal. That's not my goal for my life. That's not my goal for other people's lives and for the patients who come to our clinic. We want people to really thrive. Ketamine has the ability to help people to truly thrive. It restores compassion for self and others. It is enhanced energy and motivation for most people. It's a genuine reconnection of self. One of the things that happens with this, with the glutamatergic system and other processes that are occurring in the brain with IV infusions of ketamine, is it causes and promotes neurogenesis, enhanced neuroplasticity, actual new pathways, new connections forming in the brain. This helps people to form new habits, new patterns, new ways of thinking and being that can be very, very positive by disrupting a lot of the automatic responses and reactions we have in our day to day life that get so deeply enmeshed in us that they become a part of our personality, and ketamine can kind of push the reset button on that so that we have the opportunity to consciously choose who we want to be and how we want to be, and helps us call into question the things that we've accepted as just that's the way that I am, or that's the way that it is, and that's not the case most of the time. You look at trauma, for example, ketamine is extremely helpful for depression and anxiety, but also for PTSD, and a lot of people have some trauma that is at the root of one of those issues, and ketamine helps people to recraft the story around that trauma. So what happened is fixed and can never change. The past is the past, but our stories about it can change at any given moment, who we are and who we were and the other people and our role in it, and their role in it, and what happened and what didn't happen, and ketamine provides this kind of objective clarity on that that can be extremely healing and transformational for people.Lesley Logan 9:50  Yeah, this is fascinating. What I've known about ketamine, and I have friends who, I have a holistic doctor friend who offers it as a treatment, and I've heard of these amazing effects that can happen, but I never understood on the brain level, like what's going on and why it's different than the antidepressants that people are on, and how it could, so if someone comes in, first of all, what are some of the reasons why they're coming in for treatment, and then what is the, what are the expectations? Are they coming in one time for an IV infusion? Is this a weekly thing? And how long can the effects last? Can it be forever? Do they have to keep coming back? Can I get the lowdown on that? Sam Mandel 10:25  Yeah, you're asking all the right questions. So what treatment looks like is typically a series of six infusions over two to three weeks after that process I just explained where people are cleared for treatment. They come in, we have them fill out some paperwork, do a brief physical exam, and they come back to a private room. We help them to become comfortable in a recliner with noise canceling headphones, a sleep mask, unlimited selection of relaxing music, pillows, blankets, and we start an IV, and then we infuse the ketamine for 50 to 55 minutes. And it's a slow, gradual, steady state of infusion. People are conscious and awake the entire time. There's a level of dissociation where we don't want them to go so far that they don't know what's happening, but we want them to go into it far enough that they can kind of have a little bit of that quieting of the noise and chatter in their minds, and get a little bit of that clarity that I was describing earlier, and this separation really from themselves in a healthy way to take a look at things that can be really therapeutic, and doing that inner work. We monitor them the whole time. We use hospital-grade monitoring equipment. So that's like pulse, oxygen, EKG, blood pressure, continuous monitoring. I mean, it's a very safe medicine when it's used responsibly in a clinical setting like Ketamine Clinics Los Angeles. We still do all the proper monitoring just to make sure that people are comfortable and safe. And yeah, it's, that's pretty much the, you know, summary of the experience.Lesley Logan 11:53  Yeah, no. Thank you for sharing that, because I think, I don't think anyone's ever explained that, and I'm trying to think about people listening. It's like, well, what does it look like, you know, because let's just talk about what, we have heard about ketamine in the news lately, and it will continue to be in the news as people are going on trial, like when we hear Matthew Perry pass away from not the best use of ketamine, I think people are like, well, then how do you, what does it look like? Am I doing this myself? And I love that you have a wonderful protocol that allows people to be safe and use it in the best way that gets them the best results. But can we talk about the dark sides of ketamine, and what are some signs that people might not be in the safest situations using ketamine?Sam Mandel 12:30  Yeah, well, I'll definitely answer that with your reference to Matthew Perry, which is obviously a really sad situation. He was taken advantage of by people he trusted. He was a addict. He had a really, he's really struggled with addiction. He was very public about that, and not with ketamine specifically, but with really any substance that he could get his hands on. And was in a lot of pain, obviously, and it's a terrible situation. I think it's really important that people understand, though, that that has nothing to do with ketamine therapy. And the media created a lot of confusion for people saying that he had had ketamine therapy a few weeks ago and but that wasn't really a part, a factor in his death. But by the way, he had that and, you know, saying that he died from the acute effects of ketamine, that's just it was really, really distorted. He took more than 10 times the dose of ketamine that we give in the clinic by himself, in combination with buprenorphine, which is essentially an opioid, and Lorazepam, a benzodiazepine, which is another sedative. So he's combined three powerful sedatives, one of them in really absurd doses, by himself in a hot tub. And of course, what happens? He becomes incapacitated and he drowns. This is not, this is such a departure from what we do when we use ketamine in a therapeutic context. There's no correlation, but the way that it's been reported on, and what the average person hears is, oh, ketamine is a bad, dangerous drug, and that's it. That's the takeaway, and that's really a sad thing for people to to get from it. What they should get is that addiction is a serious illness. What they should get is taking lots of sedatives in combination is dangerous. Taking drugs unsupervised, alone in a hot tub is dangerous. These are the takeaways. There was even medical doctors involved in supplying it to him, but they were part of an illicit, underground, illegal drug ring. You know, this is not like mental health care, you know?Lesley Logan 14:25  I know. It's so sad because, well, first of all, the whole situation is sad. It's sad that someone was taken advantage of. It's sad that someone died from combining too many things, but also because they had doctors doing it, like all of that is sad, and, but, really, what I find, and one of the reasons I wanted to talk with you is, so this podcast is called Be It Till You See It, and one of the things that I am always on a search for is like, what can keep us from being it until we see it, what's holding us back in our life, or what can help us more? And the facts of what ketamine therapy that you do that is supervised, and you have pre-screened people to make sure that this is the right therapy for them, the benefits can actually change people's lives, like you said at the beginning, to choose what they want, and that allows them to step into the person that they want to be, like to me, this can be an amazing option for people who they know what they want, but they are just stuck, and they've got other things going on that with their mental health that the talk therapy hasn't helped with, or antidepressants haven't helped with. And so I really wanted to, like, clear the air and go, this can be an option for the right person.Sam Mandel 15:30  Absolutely and I'm really grateful for the opportunity to speak with you and for you creating a platform to have conversations like this, because people deserve to know the truth. And you know, you talk about talk therapy. I mean, a number of patients have literally said that was like 20 years of therapy in an hour. I mean, it really is that exponentially transformational. And it's not instead of therapy, but in addition to, right? When you can do a treatment like this and then work through the material and the learnings that come up for you with someone who understands mental health, who you trust, that's where a lot of even more growth can happen, and you can implement those learnings into your day to day life in the weeks to come. That process is usually referred to as integration, and it can look a lot of different ways, but then you have your experience. How do you integrate it into your life and actually make lasting change? Ketamine really does produce transformation for most people. In the almost 11 years that we've been doing this, we have done over 30,000 infusions. We have an 83% success rate, and we're typically not seeing people who are just wanting to have growth because they're stuck. We're seeing people who have treatment resistant depression, complex PTSD, severe anxiety, suicidality. I mean, there are definitely more moderate cases, but we see a lot of people have really just they've tried a lot, and some of them tried everything, and they haven't benefited. And this really works for them, because it works on under a completely different mechanism of action than the conventional treatments like antidepressant pills or even ECT or talk therapy, or really anything else out there. Lesley Logan 17:04  Yeah, when I think about PTSD, we obviously a lot of things about vets. People have been in the military, but there are people with PTSD who have had other traumas. It doesn't have to be that you've been to war. You could have been in a bad car accident, you could have been assaulted. Can you kind of explain and maybe it's redundant, but just how does ketamine help with PTSD, and then what does someone's life look like? What with one, do you have a case that a person who you can talk about, like, who had PTSD and like, what their life was like after the ketamine treatment? Sam Mandel 17:29  I'm glad you bring that up, because while a lot of us do think of military and war, there's actually many more cases of PTSD among the civilian population in the examples that you mentioned with violence, assault, accidents, etc. So it's super common, unfortunately. I believe there's around 16 million Americans suffering from PTSD who are at least diagnosed. There's many more, I'm sure, who are undiagnosed. And ketamine really does help with the neurochemistry in the brain and helping to rewire the brain, and it also really helps with the perception that we have of ourselves, of the event. People who have trauma are able to go back and revisit the trauma without being as emotionally triggered by it. And so sometimes, when I've talked about this with you know, friends, they say, yeah, you can revisit your trauma and work through it, and it's so great. And they're like, whoa, whoa, whoa. Why would I want to revisit my trauma? What are you talking about? I'm going to go and spend time and money to go there? No, thank you. I spent time and money avoiding my trauma, not going to visit it. But it isn't like that. You know? There's this ability to work through it without having the kind of pain of going there that is so often keeping people from addressing it head on in talk therapy and in life. We avoid, naturally, what's painful, but it isn't painful for most people in this context, they're able to have this detachment that is healthy in this way, to revisit it and to understand who we are, who we were, what our role was, what It was and etc, and to get clarity on that. And it can be really healing. It can really provide closure for a lot of people. And just with the whole cascade of different chemicals going on in the brain, it gives people generally a better mood and more positive outlook and demeanor, and enhanced feelings of compassion towards oneself and towards others and energy and motivation and just all around wellness, it's an elevator in that way which can just be really motivating for people to be able to do the things that most of us know we need to do and just struggle with in terms of our lifestyle, like fitness and eating healthy and sleeping well and talk therapy and having healthy relationships with people, getting outdoors and getting some sun and some fresh air, doing things we enjoy, all that stuff is absolutely critical for longevity, and for someone who's really severely depressed or anxious or dealing with real trauma, they can also feel like it's almost impossible to do a lot of those things. Lesley Logan 20:00  Yeah, yeah. You know, it's really interesting. If you're not someone who has PTSD, or you haven't had, like, severe depression, it can be hard to understand that it becomes all encompassing, you know? But if you think about it, like, when you've had an injury, you've been sick for a few days and you can't leave the bed, that's the the domino effect of what happens to your strength, and then what happens to your ability to, like, feel like you can reach out and that you can connect with people because you've been sick for a week. It's an easy way to see like, oh, if that's my life all the time, you know, it's not easy to go outside, and it doesn't feel easy to connect with people. And so it becomes part of their whole life. And so it's really cool to hear that with ketamine treatments over a couple of weeks that they could have a new lease on life and enjoy it. And I love that you brought up longevity, because I think we forget that how we treat our bodies now is what dictates how long will you get to have them? Hopefully, there won't be anything that stops us from living the life that we're supposed to but if you don't see like a lease on life there, what longevity do you have, you know, so it must be really amazing to get to do what you do every day. You really help so many people.Sam Mandel 21:01  I love it. It's the most gratifying thing ever, you know. When I tell people a lot of my job, the reality of what I do on a day to day basis, I have to do a lot of things I don't like to do, I don't want to do. I'm the CEO of my company. I get the worst, toughest problems that no one else can deal with. I get the fires to put out, the problems, the issues that got escalated to me, and all the weight and pressure and responsibility of it, and there's a lot of stuff, this is not fun, frankly, but I do it because of the, for the patients and for my team, and the work that we're doing, the impact that we're having. It's hugely motivating and gratifying. And when I see patient who I pass in the hallway in the clinic, and they just, can I just give you a hug, or I just want to say thank you so much, or we get a new Yelp review, and someone goes through and lists, you know, half my team by name and how amazing each one of them is, and how life-changing this has been for them. That's what gets me up in the morning, and that's what helps me to keep going every day. I just love it. The transformations are very abundant. And, you know, like I said, 83% it's not magic. It doesn't work for every person every time. It's not perfect, but it is a really incredible treatment.Lesley Logan 22:04  Yeah, yeah, I do understand that. I mean, my husband and I run our own businesses, and sometimes you can forget what you do while you're doing it, because you're doing all the fires, yeah? But then you do get stopped by someone who's been helped by it, or their life has changed, and you're like, oh, that's why I do this. Obviously, you know, it's been a journey to get to do this. Can you take us back how you figured out how to create a space where people could have ketamine therapy? You know, you are the first in the country. So, like, there wasn't really a model to go off of. So I feel like there's a be it till you see it story in there.Sam Mandel 22:36  Oh yeah. Started with me building the website with GoDaddy website builder, drag and drop modules, not knowing a lick of code, never built a website or anything of the sort, not even the most tech savvy guy, and literally just dragging and dropping and, you know, doing research on articles and clinical research, and conferring with my father, who I co-founded the practice with. He's a physician, and I'm talking about, what do you think about this? I'm just trying to make sense of it all in a way that I could understand it well enough to then be able to put it into layman's terms and explain it to other people. What is this? How does it work? And just putting it together, and then going to Radio Shack and getting a motorLesley Logan 23:17  That's how long ago this is because I don't even think they're around anymore.Sam Mandel 23:20  They're not, They went bankrupt. Lesley Logan 23:22  Was it the Radio Shack on Santa Monica Boulevard underneath the yoga place? Because that was my favorite. Sam Mandel 23:27  It was the Radio Shack in Marina Del Rey by the CVS and little strip mall off of Max Stella or something. Anyways, I got a Motorola flip phone prepaid, and I said to my father, you ready to launch the site? We're going to make it live. And made it live, and started taking calls on this cell phone. We were renting space in another doctor's office that was literally this closet. No kidding, they used it as a utility closet before we rented it, and once we moved out and got our own space. They went back to just keeping boxes in there. That's how tiny this room was, no kidding, and it was just really a trip. We had a operating room, recovery area, recovery room for an OR right outside of that little closet that we were in, which, by the way, we were sitting at literally just two folding chairs, a folding table with two laptops, and that was it, no kidding. And we use this recovery area to see patients. And we saw our first few patients, and their transformations were so incredible. We went, this is just too special. We have to do whatever it takes to do more of this. And my father was working as an anesthesiologist. He also has a master's degree in psychology. He was chief of anesthesia in this plastic surgery suite where we were. And so it started out with, well, he's already there, doing anesthesia for the surgery. Maybe we see a couple patients here or there, see how it goes. And next thing we knew, we just started getting busier and busier. The word got out. This was such a radical thing that a lot of people were very incredulous, very suspicious. A lot of people were very critical, but we were like, it doesn't matter. I mean, this is just too special. And it got to the point where my father had to choose between doing our cases or doing ketamine infusions for patients. And I, I remember that quite vividly, where I said, it's really gotta pick. We can't continue to do both. And it was a big risk, you know, it was a really big risk. So I have a lot of respect, you know, for him, for that and that we both just said, let's be all in on this. And, you know, we bootstrapped it. We put everything on credit cards. We had no investors, no financing, no loans, nothing. It's just a little bit of cash, credit cards. And really, just brick by brick, built it up, and now we have 15 employees, 5000 square feet, a really beautiful purpose-built office. I still have, well after the falling table, I had a custom desk built because of maximizing every inch of that space. So I had, there was a little nook between two pillars in that room, under a window, where they made this skinny little desk that was probably literally eight inches wide by three and a half feet long or something. Just stick it in this little nook so I could sit at a proper desk, and I still have that here in our suite now, and so that's kind of fun, but, yeah, it's just truly been an incredible journey.Lesley Logan 26:12  I thank you for taking this back, because we do have a lot of people who are entrepreneurs, and I think that they need to hear that like even a ketamine clinic, the first of its kind, starts in a utility closet. You know, people don't realize, because if you, one, you have to know if people want the thing. You knew it was great. You knew it could be amazing. But you have to get people to buy in, and especially on something that long ago, where people might not know all the amazing things that it can do. And even today, now, even with a beautiful space that can attract people in and make them feel super safe, doing something that changes lives, but also going up against where misconceptions, misinterpretations, and also the people who are misusing it can affect the majority getting the help that they need. I love hearing the stories of how things come to be. And also that is pretty amazing that your dad was like, yeah, I'm gonna quit my safe job. There's always gonna be surgeries, you know. So that's so, so, so cool, and it's really amazing. Is there anything about ketamine therapy that I haven't asked you, that you want to make sure people know? Is there anything else that we can help people understand why this would be something they might need to use, or might use so that they can have the life they want to have?Sam Mandel 27:19  Yeah, I do want to mention, you know, I was talking about how, you know, Matthew Perry was misusing it, and how different that situation is from what we do. And ketamine is still something that people do use recreationally or abuse or misuse. It's not as common, I think, as sometimes it's portrayed, but it definitely can happen, but it's also not in the same category as most other substances, because ketamine is not addictive in the way that most others are. And what I mean by that is you don't develop a physical dependence on it if, for example, like nicotine or opioids or alcohol or benzodiazepines, all you can get to the point where you actually need it to not feel sick. I mean, you have physical symptoms of feeling like nausea, headaches, wanting to throw up. Even with benzos, you can actually, if you abruptly stop taking high doses, you can literally have seizures and die. And you know, you can have symptoms from abrupt cessation of alcohol if you're a heavy alcoholic. That doesn't happen with ketamine. So some people can use it in the way that they're using it as a means to escape, but that's not really that different as far as the psychological dependence in the way that someone can use ice cream or chocolate or, you know, sour candies or sex or any of these other video games as a means of escape or avoiding or to self-soothe. So I think it's important that people understand that. It also has a very, very high therapeutic index. There's actually no known lethal dose of ketamine, so you can obviously be in a bad, unsafe environment, where, if you take a bunch and get into a car, that's not a not such a great outcome for you, or in a jacuzzi, but the medicine itself is unlikely to hurt you on its own. Most of the issues are people in bad situations, or they're combining it with other drugs. Virtually, almost all of the fatalities that are related to ketamine were one of those two, either in combination with other drugs and or in a situation like behind the wheel of a car. So I just want people to know that it's not to say that there aren't people who have an issue with misusing ketamine, because there are, but it really is distinct from most other substances that people are misusing or abusing.Lesley Logan 29:20  Thank you for saying that, because I do think, as a child of the night, you know, I grew up in the 80s, so it's, like, always just say no to drugs. Sam Mandel 29:25  The cocaine epidemic. Lesley Logan 29:28  Yeah, so I know they really that didn't really help them, did it? But, like, they thought it would. But I, like, grew up, so it's really funny when I have friends who, like, talk about doing some sort, some psychedelics, or do I have this innate like, I don't, I don't know, I don't know if I could do that. I'm afraid to try. I'm like, I'll be addicted on the first dose. Sam Mandel 29:45  Right, right, right. Lesley Logan 29:47  This is my fear, which is why I drink, right? That's what people do. And so they said no to drugs, but then they drink. But I really appreciate because it's nice to know that if I were to do a ketamine therapy, I'm not going to be dependent on coming to ketamine therapy every single week or I'll be using it at home, like, it's nice to know that it's a non-addictive thing that people can use to get the benefits. And I think that can make a lot of people feel more comfortable, you know. Sam Mandel 30:08  Yeah, because people are afraid of that, they think, God, well, if I go and do this, even if it's in a therapeutic way, am I going to become a ketamine addict? You know? I'm going to go and then be looking to score some on the street the next day. It's really a sad perception that some people might have due to the media or for whatever reason or they know somebody who misuse ketamine or the DARE program, like you said, or the 80s. A lot of baloney. Lesley Logan 30:28  Oh, and by the way, the DARE program was a lot of baloney. I just heard a whole podcast about it, and I was like, ah. So, but it, but it does put in people's minds, and also good for good reason. Like, I don't want people going out there doing other drugs we do know our addictive and like, hoping that they are fine out there the first time, but I am on this mission of helping people figure out how to get out of their own way and live their best life, and sometimes our own way are things that are really outside of our control, the PTSD, the depressions, the mental health, the suicide like I think it's important that people have access to forms of therapy out there that they may not know about or they may have misconceptions. Because we do know that the media does like to click bait things into headlines that get people to look at them, but don't actually give all the information. So I'm just so grateful that you were here to just really explain all this and the benefits of it.Sam Mandel 31:22  Absolutely, yeah, no, I appreciate the opportunity. Yeah, there are drugs that you can do once or twice and develop a real serious problem with pretty fast, methamphetamine, probably not one that you need to ever try. You know, if you're curious about trying drugs, I'd say take that one off the list. Heroin, probably not a good idea. Pretty easy to die, pretty easy to get addicted to that one, right? Opioids, crack, cocaine. These are some that maybe you don't need to, you don't need to check out, but maybe there's some others that if you really want to with the right mindset in the right context, if you're going to be safe or responsible, maybe you'd be okay with. And by the way, I'm not advocating for you to go do illicit drugs illegally either. But there are some that you can have, even in a controlled environment, such as ours, where you don't need to be afraid of them. I'll tell you what are the most dangerous, though, is the prescription legitimate drugs. As a matter of fact, prescriptions are more commonly abused than any of the other illicit drugs. You look at your stimulants like Adderall, your benzodiazepines, like Xanax, opioids, I mean, these are drugs that are a lot of people are really hooked on and that are killing a lot of people, especially the opioids, but because they're from big pharma, they're not all that bad. I mean, people are finally starting to scrutinize the opioids, but the others are still kind of under the radar, and they're really widely abused, but the focus is on the big, bad, illegal ones. Lesley Logan 32:39  I know of a client who's a social worker, and she used to work in a hospital, and we're talking about pain meds, and she's like Lesley, I watched a 14 year old kid come in super healthy, just had a broken arm. They had to have surgery, but within the three days they were there, they were extra tapping the pain meds. And she's like, we create addicts with these pharmaceutical drugs quickly, but we don't think of it like that, because they had a prescription written. And so it's important for us to educate ourselves, to be informed and to be able to advocate for ourselves or advocate for others when we have this information we can. So, thank you so much. I'm not gonna let you go. We actually are gonna take a brief break, and then we're gonna find out Be It Action Items from you. Lesley Logan 33:19  All right, Sam, where can people find you, follow you, connect with you. If they want to know more about ketamine therapies, if they want to come to your clinics, how can they connect with you best?Sam Mandel 33:28  Yeah, so ketamineclinics.com. That's K-E-T-A-M-I-N-E-C-L-I-N-I-C-S dot com. Lots of great information on there. People are more than welcome to call us, 310-270-0625. Consultations are free. We're always happy to chat see how we can help you. We do offer other treatments we really didn't talk about today, TMS, General Psychiatry, medication management, we take 12 of the biggest insurance networks in California, including Medicare, so there's a lot more that we can cover with you. Whether or not ketamine is the right fit if you are dealing with a mental health condition, I would encourage you to call and see if there's anything we can do to help. And we're on social it's ketamineclinicsLA on all socials and my personal is theSamMandel on all socials. And just really happy to connect with people and hear their stories, answer questions and help in any way that we can. Lesley Logan 34:23  I love it. Thank you. And that's also so cool, because we mentioned, like, it can be really hard to find a therapist these days because they don't always take insurance. So to hear that you do. It's really nice. Okay, we always ask people bold, executable, intrinsic or targeted steps they can take to be it till they see it. What do you have for us?Sam Mandel 34:41  Oh, I wasn't ready for that one. I would say action. Take action. Just do it. Take Nike slogan. I mean, honestly, planning and strategizing is important, and thinking things through and figuring out who you are. What you want, what you like, what you don't like, putting together a plan matters. But I think most of us, or almost all of us, spend too much time on that, and there's just too many unknowns and too many things that you really can't solve for until you're in it and doing it, and it's too easy to let perfectionism keep us from taking the steps that we need to take to get done what we want, become, who we want to be, and who what our potential is. And I personally struggle with this too. So I say that from, you know, my own experience, and I really strive, and I want to encourage other people to really strive, to just get out there and do it, and you're going to make mistakes, and that's okay, but it's really the only way to succeed in life. You have to be on the fields, on the court, in it, and behind the scenes, thinking, planning, strategizing is only going to get you so far.Lesley Logan 35:58  Yeah, yeah. Oh, thank you for that. And also, I can tell you, practice what you just preached, because it's true. You started with a utility closet and some folding chairs and a Motorola phone, I mean. But also, you're correct. People do spend too much time in the planning, or they're waiting for it to be perfect, or they're waiting for the perfect decoration, and then they have the perfect branding and all the things. And if you guys had done that, you wouldn't have been able to help the thousands of people that you have today. So thank you so much, Sam for being here, for educating us, for informing us. Lesley Logan 36:29  And, you guys, how are you gonna use these tips in your life? Please share this episode with a friend as you hear conversations come up about the misuse of ketamine, and now you know you could share this with them to educate them, and also, if you have friends and family or yourself who needs this, please contact Sam and his team, because there's help out there for you. Until next time, Be It Till You See It.Lesley Logan 36:50  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 37:33  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 37:38  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 37:42  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 37:49  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 37:53  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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