Podcasts about wilsonart

Roger Martin returns to our show for a candid conversation on his recent research collaboration with WARC and the B2B Institute, "Making a Promise to the Customer." We delve into the implications of this research for advertisers, explore the relationship between branding and consumer promises, and much more. This episode will not disappoint. Enjoy the show. Our Guest: Roger's Website: https://rogerlmartin.com/ LinkedIn Profile: https://www.linkedin.com/in/roger-martin-9916911a9/ Medium Blog: https://rogermartin.medium.com/ Thinkers 50: https://thinkers50.com/biographies/roger-martin/ HBR Articles: https://hbr.org/search?search_type=subscriber-search&term=Roger+L.+Martin&sort=publication_date#browse-reports-filter Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Podcast Literature: HBR Articles https://hbr.org/search?search_type=subscriber-search&term=Roger+L.+Martin&sort=publication_date#browse-reports-filter LinkedIn Making a Promise to the Customer https://business.linkedin.com/marketing-solutions/b2b-institute/making-a-promise-to-the-customer Customer Loyalty is Overrated: https://hbr.org/2017/01/customer-loyalty-is-overrated Marketing & Strategy Are the Same Discipline: https://rogermartin.medium.com/its-time-to-accept-that-marketing-and-strategy-are-one-discipline-17f0140521c9 Timestamps 0:44 - Intro 5:01 - Results from the Promise to the Customer (PTTC) report 6:59 - The difference between a brand promise and a PTTC 9:01 - Only 40% of campaigns include a PTTC 9:45 - A brand promise isn't as powerful 11:48 - Small brands can also benefit from PTTC 13:19 - Why AVIS “We Try Harder” isn't a PTTC and why Sixt “Pick THE car” is 16:45 - Eliminating bias in the WARC database and research methodology 19:06 - The hypothesis of what makes a brand. ie. FedEx 24:40 - The risk of rebranding, refreshing logos and revitalizing campaigns 26:12 - Snickers: How to correctly build on a PTTC 28:45 - Why this is the most striking research result in Roger's career 30:02 - Pricing research at P&G - the second most dramatic finding in Roger's career 34:33 - Walmart's Everyday low prices is a PTTC 35:40 - The 3 features of a good PTTC: Memorable, Valuable, Deliverable ie. adidas, Geico 40:22 - The difference between a USP and PTTC ie. IBM Building a Smarter Planet 43:27 - How P&G used the PTTC framework to evaluate their ad creative 49:44 - Why a PTTC can organize and align an entire company 52:38 - PTTC + PTW Case Study: Formica vs. Wilsonart high pressure laminate 57:45 - Customer loyalty is overrated, focus on habit instead 1:00:02 - Social media buzz is NOT a good indicator of PTTC success 1:04:04 - The first thing a CMO can do to benefit from the PTTC findings 1:06:15 - What's coming with the PTTC framework 1:08:40 - Find out more about Roger (use the L.) 1:10:55 - Our best compliment ever Where to listen Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2023 Sleeping Barber

Topic: Wilsonart's Ricky Crow chats with James about plastic laminate and the adaptation of these products over time.During this edition of CareyBrosPros, you'll find out:• How the cost of countertops matches value• The different products that Wilsonart offers• How to pick the best product for you or your clientGuest: Ricky Crow – Wilsonart, Vice President, Product ManagerWebsite: www.wayzn.com3 Points for Success – from Ricky Crow> Always be reliable> Know your options> Make good decisions for the Earth

Gary talked to our friends at Wilsonart and took your calls.

Gary talked to our friends at Wilsonart and took your calls.

She is a Professional, Industrial Graphic Designer by day for Wilsonart and Entrepreneur/CEO of The Brand Kawaii Chikkie by night!! Audra Rincon is here Rocking it with us today by sharing her journey of coming to the Kawaii Asian Culture, doing what she loves for a living and spreading a little joy with All of … Continue reading EP108 Audra Rincon: Kawaii Chikkie →

Ricky Crowe from Wilsonart joins us at the National Sales Meeting in Dallas, TX. Ricky wears many different hats at Wilsonart but has taken some time to share with us what he does outside of the everyday 9-5. Ricky performs in a Vaudeville Comedy Show, is working on several different projects, is a public speaker … Continue reading EP96 Wilsonart Product Director: Ricky Crowe →

Lead Designer of Wilsonart International Engineered Surfaces, Gwen Petter joins us LIVE at the Gaylord Resort right outside of Dallas, Texas. The Dream comes true as we have our First, Official Designer on the show! We get into how the design team picks how the wall boards will be displayed, what colors go in the … Continue reading EP92 Wilsonart International Product Design Director: Gwen Petter →

 An expert from Wilsonart joins the I Hear Design podcast to discuss the importance of asking for larger samples of surface materials (laminate, quartz, etc.), especially when you’re considering a large-scale pattern. Listen now.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/interiorsandsources/support

KBIS is really the voice of the kitchen and bath industry. Hear about their third trip with Modenus – the first being to Salone del Mobile in Milan and the 2nd being to KBIS in Las Vegas.  Modenus Blogtour is run by Veronika Miller. She and her team hand select interior design bloggers from around the country to travel to international design events to bring their readers the latest interior design trends. The event is paid for by Sponsors who are leaders in the kitchen and bath industry. Thermador – http://www.thermador.com 1. Home Connect – using technology with your appliances 2. Entertainer’s Dishwasher Wilson Art – https://www.wilsonart.com - Laminate and how it’s changed – 1.  Colorful graphic patterns, wood grains 2.  Virtual Design Gallery Mr. Steam – http://www.mrsteam.com - Health and wellness benefits – 1. What is required for installation 2.  Benefits 3. Technology Sink Faucets – unique finishes like Matte Black, Carbon Bronze and Satin Brass American Standard -  Spectra Collection showerhead with eTouch Metrie- https://metrie.com - Creative moldings – ROI in homes 1. Different design styles – take the quiz 2. Adding value Brizo – http://www.brizo.com 1.  Brizo Blogger 19 2.  Smarttouch Technology/Articulating kitchen faucet/Brilliance Finishes 3. New Litze collection – Brilliance Luxe nickel with teak wood  combo Our recent kitchen projects a. Lang/Porter b. Kandrac bathroom RESOURCES: NKBA https://nkba.org KBIS www.kbis.com Blogtour Modenus http://www.modenus.com/blog Thermador https://www.thermador.com WilsonArt https://wilsonart.com DXV/Grohe https://www.dxv.com/en American Standard https://www.americanstandard-us.com Brizo    http://www.brizo.com Metrie  https://metrie.com

THROUGH HIS BEST-SELLING books, television programs, products, and syndicated column, environmental lifestyle expert Danny Seo shares the creative ideas that have made him America’s leading authority on modern, eco-friendly living. Born on Earth Day in 1977, Danny has championed the natural biodiversity of our planet from a very young age. On his 12th birthday, he founded the organization Earth 2000 with just a few friends and $23. By his 18th birthday, he had transformed the grassroots organization into the country’s largest teenage activist charity, spearheading worldwide campaigns on behalf of the environment. Today, Danny is founder and CEO of Danny Seo Media Ventures, a multimedia lifestyle company that marries style and sustainability across a whole host of media and merchandising products. The Danny Seo portfolio includes a line of home products sold at over 4,000 stores like TJ Maxx, Marshalls and HomeGoods; a syndicated column called “Do Just One Thing” appearing in hundreds of newspapers everyday; Danny Seo Philosophy organic wines; Danny Seo Reserve Beauty, a collection of fine fragrances and bath products sold on HSN; and more than nine bestselling books covering decorating, entertaining, crafts and more. Danny is also a national spokesperson and partner with Wilsonart, an American-made manufacturer of eco-friendly laminate surfaces and is a brand ambassador with the Ford Motor Company.

An interview with Wilsonart’s Mike Lallo, a Segment Manager in Home Center Segments. Wilsonart and specifically Wilsonart HD was a sponsor of our 106 Yard Fund, which ultimately brought Sean Lintow, Sr. to Baltimore for the Remodeling Show. A recount of the panel discussion Looks for Less and a deep dive into Wilsonart products. The post Revisiting the Panel Discussion “Looks for Less” & an Interview with Mike Lallo from Wilsonart appeared first on Home Improvement | Remodeling | Home Repair || DIY & Pro :: Building Moxie.