Podcasts about warc

We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Strategy Director, R/GA; Dr Karen Nelson-Field, Founder, Amplified Intelligence; Adam Morgan, co-founder, eatbigfish; Amy Daroukakis, Founder, Culture Connectors. Hosted by Rica Facundo, Managing Editor - APAC, WARC.

Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and Anna Hamill discuss the big stories to watch at Cannes this year. Find out more about Creative Impact here.

Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know.

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work.

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.WARC's report,The Pace Principle, is a landmark analysis and mythbusting guide built on consistent data from across Southeast Asia, Greater China, and India, to prove what marketing strategies work in dynamic markets like Asia to drive outsized impact. WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you drive growth in dynamic and diverse markets. If you're yet to subscribe, don't worry - you can also get a sample report here. 

Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet Nutrition) and Annie Smith (LIONS Advisory) join WARC's Anna Hamill to discuss the state of creativity in 2025. Read the full study here: State of Creativity 2025: A call for confidence.

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times. WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.

When 20% of your population are descendants of convicts, rules will be broken. Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.

Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands.

This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.WARC Members can read the report in full hereIf you're yet to subscribe, you can find a sample report here

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC's Cathy Taylor.

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com

Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights. See all the winners across regions on our awards page.

The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC's dataset of advertising and media intelligence to give a holistic view on the industry.WARC Media subscribers can read the report in full.If you're yet to join, you can find a sample of the report here.

How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC's Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.WARC Members get the full report ⁠⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also ⁠⁠get the full report here⁠⁠.

WARC's Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice.WARC Members can read the Pace Principle here⁠.If you're yet to subscribe, don't worry - you can also ⁠get a sample report here⁠. 

The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budget.

"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARC's Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets.WARC Members can read the Pace Principle here.If you're yet to subscribe, don't worry - you can also get a sample report here. 

New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC's Alex Brownsell and James McDonald go through the numbers.WARC Subscribers can read the full Q1 2025 Global Ad Forecast update here.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how humor in advertising drives stronger brand recall and sales despite its 37% decline over the past two decades. They reveal why creating memorable, relatable comedy leads to measurable business results.Topics covered:   [01:00] "What's Working in Humorous Advertising"[02:30] The decline of humor in modern advertising[03:45] Data proving funny ads outperform competitors[05:10] How humor magnifies brand memories[06:05] Why humor drives brand fame[07:20] Balancing humor with brand connection  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC. (2025). What's Working in Humorous Advertising. WARC Strategy. Retrieved from WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Paul Coxhill, Chief Operating Officer, LIONS & President, LIONS Intelligence, shares how taking bold leaps, navigating uncertainty, and embracing creativity shaped his leadership journey. From saying ‘yes' to an unexpected opportunity in South Africa to driving innovation at WARC and LIONS, Paul's insights offer a masterclass in adaptability, leadership, and business growth.We Cover: 01:04 – The career-defining power of saying ‘yes' (even when unsure)05:13 – How moving to South Africa reshaped his leadership & view on inclusion13:10 – Leading through change: Why over-communication is non-negotiable20:02 – Five years of growth at WARC: The strategy behind long-term success25:32 – How to embed innovation into company culture (without separate ‘innovation teams')36:11 – Bringing your whole self to work: The leadership mindset shift38:08 – Letting go of the need to be liked: The key to authentic leadership41:28 – The advice he'd give his younger self about confidence & leadership42:02 – Closing thoughts & final reflectionsDon't miss out on this powerful episode. 

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 

Only 90% of marketers see an ROI boost when they add brand building to performance marketing. Yet American marketers still struggle to prioritize effectiveness over efficiency, with many optimizing for lower costs rather than long-term business growth.This week, Elena and Rob are joined by Lexi Wolf, Head of Advisory at WARC North America, to explore how marketing effectiveness is gaining momentum in the U.S. Lexi breaks down key findings from WARC's groundbreaking "Multiplier Effect" research, revealing why brand and performance marketing aren't opposing forces but rather complementary strategies that multiply each other's impact. Plus, learn how top marketers create creative platforms that drive both long-term equity and immediate sales.Topics covered: [01:00] The state of marketing effectiveness in the U.S. versus other regions[05:30] Why marketers struggle with marketing marketing itself[10:30] How effectiveness principles should be directional, not prescriptive[17:00] The "advertising doom loop" and how to escape it[20:00] Why strong brands make your entire marketing funnel more efficient[24:00] Creating creative platforms that work for both brand and performance[32:00] Resources for marketers new to effectiveness principles  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 WARC Report: https://www.warc.com/newsandopinion/opinion/in-the-us-its-time-to-talk-about-marketing-effectiveness/en-gb/6132The Multiplier Effect Report: https://page.warc.com/the-multiplier-effect-report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins WARC's Anna Hamill to share the inside story behind the winning work.Find the full WARC Effective 100 Rankings here. 

This is the third in our series of podcasts that talks to each of WARC's partners about the evidence they contributed to WARC's report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1's Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are stronger than campaigns, the cost of dull and how brand building ads drive both short term sales and lasting brand impressions.

Effectiveness legend Les Binet and Intuit Mailchimp's Greg Shumchenia join WARC's David Tiltman to discuss how core marketing effectiveness principles apply to growing small and medium brands.Click here to read How to grow your brand.

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.

Congrats to Nosotras Women Connecting and PHD Costa Rica, winners of the 2025 Media 100. Marysela Zomora and PHD's Alan Vainrub join WARC's Anna Hamill to discuss their against-the-odds campaign to ensure free menstrual products in Costa Rica's schools, passing essential legislation.Find the full WARC Media 100 Rankings here. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why the brand versus performance debate misses the point. They discover that integrating both approaches creates a powerful multiplier effect that can boost revenue ROI by up to 90%.Topics covered:   [01:00] "The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era"[03:00] The performance plateau problem[04:00] Revenue ROI declines 40% when brand building stops[05:00] Brand and performance integration increases ROI by 25-100%[06:00] The best brands allocate 40-60% to brand building[06:45] Paid search is over-credited by 190% in conversions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC, Analytic Partners, BERA.ai, Prophet, & System1. (2025). The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era. WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

New research from Oxford University's Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC's Alex Brownsell. Read the full report here: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.

Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100! Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team.The WARC Creative 100 Ranking can be viewed in full here. It includes the world's top 100 awarded campaigns for creativity, top 50 creative agencies, agency networks, brands, advertisers, countries and top holding companies.

This is The DX Mentor podcast. I hope to help those hams trying to move up the DXCC ladder as well as those that at on the DXCC Honor Roll. As fast as technology is moving, no one can keep up on it all. I am here to help. #DX #HamradioOur guests today are Max, ON5UR, Ron PA3EWP, and Joe, W8GEX. All three are experienced, passionate DXers and the conversation should be lively and informative. The best description of the upcoming DXPedition comes from Bernie, W3UR. He wrote “The DX-Adventure team is embarking on a DXpedition to the Andaman Islands (AS-001) as VU4AX from March 10th to March 20th, 2025. The team, consisting of 12 experienced operators, will be active around  the clock on multiple bands from 10m to 160m, including WARC + 60m, using CW, SSB, and DIGI modes. They will operate six stations, transporting 1,150kg of meticulously prepared equipment to ensure the best possible experience. The DXpedition aims to provide a rare opportunity for QSOs, especially for USA operators, as VU4 ranks #28 for the USA and #53 worldwide. The team is supported by three experienced Pilot Stations: W2IRT Peter, E21EIC Champ, and ON9CFG Bjorn. They will closely monitor propagation conditions to maximize the chances of contacts with stations across the United States. Updates and contact details for the Pilot Stations can be found on the DX-Adventure website - https://www.dx-adventure.com  The DX-Adventure team looks forward to making a QSO with you from VU4 South Andaman.  Resources mentioned include:DX Adventures https://www.dx-adventure.com/en/home-eng/Southwest Ohio DX Assoc. https://www.swodxa.orgDaily DX https://www.dailydx.com/DX Engineering https://www.dxengineering.com/Icom https://www.icomamerica.com/ IC-905 https://www.icomamerica.com/lineup/products/IC-905/ IC-9700 https://www.icomamerica.com/lineup/products/IC-9700/ IC-7610 https://www.icomamerica.com/lineup/products/IC-7610/ IC-7300 https://www.icomamerica.com/lineup/products/IC-7300/

Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

Hello and Welcome to the DX Corner for your weekly Dose of DX as part of Ham Radios oldest Ham Radio Magazine on the air, “This week in amateur radio.” I'm Bill, AJ8B. I am not sure how many of you are interested in 60M, but overall interest is growing. One of my best friends, Joe, W8GEX, produces a 60-meter newsletter. Joe is considered by many as the godfather of 60m. With almost 250 entities confirmed on 60, I can understand why. New Zealand stations ZL4OL and ZL2CC have been heard around 0700z. Watch your 60m packet cluster for these advid 60M operators. 4U1UN has been on 60m recently. Keep an eye out for that one also. Some of the rare DX on 60 meters recently has included A51AE, 7Q6M, and T77C.Don't forget to have a look at our website 60metersonline.com. There are details about our DXCC and WAS Awards for 60 meters. . Thanks, Joe, for letting me use this information. You can learn more about 60 meters by checking out the DX Mentor podcast, episode 24. (https://youtu.be/Mq7YN6euHHM ) Just go to YouTube or your podcast app and search for The DX Mentor. Episode 24 will give you all the details about getting on 60 meters. This section of DX News comes from Bernie, W3UR, editor of the DailyDX, the WeeklyDX, and the How's DX column in QST. If you would like a free 2-week trial of the DailyDX, your only source of real-time DX information, just drop me a note at thedxmentor@gmail.com Inveterate DXpeditioner IV3FSG, Elvira, will operate D68Z from March 3 until at least March 18. Elvira is currently QRV. She will be operating on 160-6M CW, SSB, RTTY, FT8, and FT4. Elvira will use three ICOM IC-7300 radios, with one dedicated to 6M (grid locator LH18og) operational around the clock. The antenna setup will include a 6M delta loop, a DX Commander vertical for 30-10M, and an IWØRGN multiband vertical for 160-10M. To minimize duplicate QSOs, please verify Club Log online and Club Log LiveStream. For digital QSOs, monitor D68Z on PSK Reporter. IKØXBX, Francesco, will be the pilot station for this DXpedition. QSL cards are available via OQRS and LoTW. The VK9XU team ended their Christmas Island operation on Tuesday at 0257Z with around 58,000 QSOs, surpassing expectations. They thanked everyone for their discipline in the pileups. The team is now heading to Cocos (Keeling) Island. Arriving after sunset, they will start limited activity the first night and set up antennas the next day. They look forward to working everyone as VK9CU on Cocos. The DX-Adventure team is embarking on a DXpedition to the Andaman Islands (AS-001) as VU4AX from March 10th to March 20th, 2025. The team, consisting of 12 experienced operators, will be active around the clock on multiple bands from 10m to 160m, including WARC + 60m, using CW, SSB, and DIGI modes. They will operate six stations, transporting 1,150kg of meticulously prepared equipment to ensure the best possible experience. The DXpedition aims to provide a rare opportunity for QSOs, especially for USA operators, as VU4 ranks #28 for the USA and #53 worldwide. The team is supported by three experienced Pilot Stations: W2IRT Peter J. Dougherty, E21EIC Champ, and ON9CFG Bjorn. They will closely monitor propagation conditions to maximize the chances of contacts with stations across the United States. Updates and contact details for the Pilot Stations can be found on the DX-Adventure website - https://www.dx-adventure.com The DX-Adventure team looks forward to making a QSO with you from VU4 South Andaman. The DX Mentor podcast recently interview the DX-Adventure team. When that is available, I will let you know, or you can subscribe to the DX Mentor podcast and YouTube Channel to be updated.Until next week, this is Bill, AJ8B saying 73 and thanks to my XYL Karen for her love and support. I Hope to hear you in the pileups!

Foundations of Amateur Radio Recently I made a joke about operating your station with a dummy load in response to John VA3KOT operating their station with the craziest antenna they ever used. It got me thinking about the ubiquitous "dummy load" as an antenna. Since becoming licensed I've spoken with several amateurs who tell a similar story, one comes to mind immediately, Lance VK6LR, now SK, who told me that they managed an unexpected 2m contact with another station using a dummy load, across the city. There's various versions of this doing the rounds, incandescent light bulbs used as both dummy load and antenna, coiled up roll of coax, everyone has a story to tell. Having spent several years proving that you can in fact use 10 mW and be heard on the other side of the planet, 13,945 km away, it tickled my fancy to think about what would happen if I replaced my antenna with a dummy load on purpose, as a test. For the past two or so months my WSPR beacon has been transmitting every ten minutes on the 15m band. It was heard 3,493 km away. Interestingly, even in that short amount of time, the radiation pattern of my antenna as seen on the "wspr.live" website shows a similar outline to the 10m transmissions I've been doing since late 2021. The number of total spots wasn't nearly as significant. I added a local receiver to my shack, just to prove that I was in fact transmitting, but there were plenty of days without a single external report, this in contrast with my 10m experiment where most days I had at least one or more reports from outside my shack, most of them outside my state. In other words, not every band gets the same kind of report. My license restricts me to the 80m, 40m, 15m, 10m, 2m and 70cm bands. The two antennas I've used so far are essentially limited to a single band, unless I start tuning it every time I change bands. As you might recall, I purchased a Hustler 6BTV antenna several years ago. Unfortunately, it's still sitting in the box. Climbing on my roof has not been an option for several years, but its time will come. The purpose of getting that antenna was specifically so I could use WSPR across multiple bands and see how propagation was in my shack in real-time without needing to rely on external forecasts or predictions. Switching to a dummy load has several benefits and impacts. First of all, it's not something I've seen anyone do. Then there's the idea of band hopping without needing to re-tune. The idea of radiating into something that's not supposed to radiate, is something that makes me smile. Given that each band has a different level of propagation, which ones should I choose? I could pick all the ones I'm licensed for, but that would leave out the WARC bands and the ever popular 20m band. What if I ignored convention and transmitted on all bands supported by my WSPR transmitter? Remember, I'm transmitting into a dummy load. By all accounts this should not radiate. It's taken as gospel by the amateur community that it doesn't. So, using a dummy load, one that's rated at 15 Watts between DC and 150 MHz, feeding it with 200 mW, or 23 dBm, my WSPR transmitter is currently merrily pinging away across 80m, 40m, 30m, 20m, 17m, 15m, 12m and 10m. If all goes to plan, nobody will ever hear this. That said, I can hear the uproar from here. What's the point? You're illegally transmitting on bands you're not licensed for. I'll report you to the regulator. Here's the point. The community and the regulator both state that the dummy load is the approved method for testing equipment. It's implied that the equipment will be happy and there will be no radiation. I'm testing and monitoring that assumption. I'm using all bands because if conventional wisdom is right, nobody will hear this. On the other hand, if conventional wisdom is wrong, there will be reports from bands where there are many people monitoring. I'll note a couple of other things. There's a patch lead between the WSPR transmitter and the dummy load. It's about 200 mm long. It's the shortest one I have. It was terminated at the factory and connects the SMA output of the WSPR transmitter to the SO-239 on the dummy load. Theoretically it might radiate. Perhaps this is where other transmissions into a dummy load emanate from, perhaps not. I discussed the idea of measuring the emissions from a dummy load with a fellow amateur versed in testing much more sensitive equipment. We were not able to come up with a way that would be simple to do by any amateur. If you have ideas, feel free to share. I'm likely going to cop flack from those who think I'm doing something illegal. You cannot have it both ways. Either I'm transmitting legally or a dummy load isn't a suitable testing tool. Unless instructed by the regulator to cease, I'm confident that I'm operating precisely within the obligations and requirements of my license which encourages me to test and monitor interference, which is literally what I'm doing. One other point. Until now my WSPR transmitter has paused for eight minutes between transmissions, transmitting once every ten minutes, or six times per hour. It was the default as I recall. I've changed that to transmitting every cycle on a different band. This means that every 16 minutes, the same band will get activated. It also means that because 16 minutes doesn't fit neatly into an hour, the band will move over time, which I think is a good thing. The frequency hopping appears to be round robin, so no grey-line changes, but feel free to correct me. I don't know what this will do to the transmitter and if it will sustain this. I haven't asked Harry SM7PNV, but if it cooks itself, I'm sure that I can order a new one and mark it down as a lesson learnt. So, have at it. Point your receiver at VK6 and see what you can hear. I expect to keep this running for a year and see what we learn. I'm Onno VK6FLAB

Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will be working together moving forward.

How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC's David Tiltman to discuss new strategies to consider.

WARC's new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA's Chief Strategy Officer and Michael Reh, BERA.ai's head of data science, to discuss the power of brand equity in effective marketing.WARC Members get the full report ⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also ⁠get the full report here⁠.

Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world.Global Ad Trends: Podcast media sets sights on video boom — WARC Media subscribers can read the report in full and non-subscribers can read a sample report. 

In this second of a two-part series covering Most Contagious New York, WARC gathers takeaways from the day from Contagious principal strategist Chris Barth, and interviews presenters George Bryant from Golin Harris, and Elizabeth Paul from The Martin Agency on how their work for Grubhub and Solo Stove respectively built buzz that led to success throughout the funnel. To listen to part one, click here.

Why Clash of Clans launched a true crime podcast, and how Nutter Butter's smart strategy transformed the brand. WARC's Ann Marie Kerwin speaks to DAVID NY's Paula Vampre and André Toledo, and Dentsu Creative's Tony Wood and Mondelēz International's Kelly Amatangelo at Most Contagious NYC.

In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year's ads with Cathy Taylor, US Commissioning Editor for WARC.

Only half of marketers believe they understand marketing effectiveness principles according to WARC. Even worse, many US marketers lag their global peers in applying these proven frameworks for growth.Elena, Angela, and Rob break down the most important marketing effectiveness principles every marketer should know. They examine why these principles work, how to apply them to your brand, and what happens when marketers ignore them. Plus, learn why broad reach and brand building still matter, even in today's digital-first world.Topics covered: [01:00] How one healthcare CMO used marketing effectiveness to secure record budgets[04:00] Why broad reach matters more than narrow targeting[07:00] The science behind distinctive brand assets[10:00] Why light buyers drive more growth than loyal customers[14:00] The truth about the 60/40 brand building rule[19:00] How excess share of voice predicts market share growth[22:00] Mental and physical availability's impact on sales  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 MI3 Article: https://www.mi-3.com.au/17-04-2023/how-ex-pg-us-marketer-ditched-cohorts-personas-and-restrictive-segmentation-blended-0 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars.WARC members can read The Future of Media 2025 here and read Paul Stringer's introduction to the report here.

In this episode, we sit down with Venkata Bhonagiri, Senior Partner and Group Director of Strategy & Analytics at Mindshire. Venkat shares his incredible story, from growing up in a small, remote town in India to navigating the culture shock of moving to a major city and eventually immigrating to the U.S. Along the way, he overcame numerous challenges, including limited economic and cultural resources, and forged a path to success in the field of Advertising. Tune in to hear his inspiring story of resilience and perseverance and how he generously gives his time and wisdom to the student, immigrant and advertising community. Bio: Venkata Bhonagiri is data strategy and analytics leader based in Chicago. He has over 15+ years of experience in media, business strategy, insights, and analytics. He developed, integrated, and scaled core service offerings, for large media organizations. In his current role, he spearheads cross channel data-driven planning, audience strategy, and implementation of bespoke data solutions for major brands across CPG, FinServ, Health Care sectors. He co-led several winning business pitches in the advertising industry.He contributed to award-winning work at Cannes Lions and has been recognized by AdColor, Cynopsis and other ad industry favorites who advocate and celebrate talent. Venkat's accomplishments also extend to being a contributing Expert panelist, featured in Forbes, Ad Age and WARC.

The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and Andrew Tindall, SVP Partnerships at System1. Thanks also to our live tour sponsors, WARC, Tracksuit and The Effies. And to Highdive for hosting. Happy Holidays and Merry Christmas to everyone.