Podcasts about warc

WARC's effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA's Chief Strategy Officer and Michael Reh, BERA.ai's head of data science, to discuss the power of brand equity in effective marketing.

How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC's David Tiltman to discuss the 'lots of little' strategy.

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.

We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation. Buckle up for the hot takes.00:00 Casual Catch-Up and Thanksgiving Stories01:08 Topic Introduction - Marketing Mix Modeling01:34 Guest Introduction and Background03:00 Differences in Marketing Practices: US vs Australia06:27 Innovative Applications and Hackathon Projects09:51 Marketers and Money Conference Overview13:32 Challenges and Realities of Marketing Mix Modeling16:36 Campaign Varying Model and Its Impact24:30 Future of Media Measurement and Regulation28:09 Introduction to Industry Insights28:33 Integrating Work's Knowledge into Mate30:02 The Role of MMM in Marketing32:53 Challenges in Data-Driven Decision Making34:48 Partnering with WARC for Effectiveness35:53 Common Questions Asked to MAITE38:34 Validating Outputs and Handling Errors49:33 Open MMM Validation Framework54:40 The Impact of Google and Meta on MMM55:22 Conclusion and Future Discussions

It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creators, and generative engine optimization (GEO). Hosted by WARC's Anna Hamill.

AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munn and WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.

My guests today are two leaders who are reshaping how marketing makes decisions in the age of AI. Henry, or his close friends and pretty much everybody calls him, Hen, is the co-founder and CEO of Mutinex, the company behind Theseus AI. It's built on a simple belief that measurement should be continuous, transparent, and tied to real business decisions, not quarterly reporting cycles and guest work decks. My other guest is Amin Mrini, who is the Chief Digital Officer for Lions & WARC, where he connects the dots between strategy, media, and the fastest-moving part of modern marketing - the moment where brand, product, and purchase collapse into a single action. Together, they are building what they are calling, "marketing super intelligence" combining global benchmarks with real-time modeling to give the C-suite something marketing has been chasing for decades, a shared truth. It's the kind finance believes the boardroom uses and marketing can act on tomorrow morning, not in six months. We're going to dig into what Marketing Superintelligence unlocks and how it changes the relationship between marketing, finance, and decision making inside business.

How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the signal among the DEI noise. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Criteo - check out criteo.com/warc for more info.

Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by Criteo - for more info, check out criteo.com/warc

Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.

In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC's Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Marketer's Toolkit. This podcast is sponsored by Criteo. For more information, check out criteo.com/warc

Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shift requires marketers to adapt, based on insights from WARC's Marketer's Toolkit. This episode is sponsored by Criteo. To learn more, visit criteo.com/warc

WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel.

Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based on insights from the WARC Marketer's Toolkit. This episode is sponsored by Criteo. For more info, check out criteo.com/WARC

Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the customer experience gap, based on insights from the recent WARC Guide.

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponsored by Mailchimp.

Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy Taylor and Vaniele Casimir discuss best practice for employee engagement.

In today's Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

LLM-based search is the new mental availability engine, but success requires deep understanding of how a category is bought, thought and talked about. Shane O'Leary (Zoetis) and Gemma Spence (VML) join WARC's Lena Roland to discuss best practices for generative engine optimization.

Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman talks to Henry Innis, co-founder and CEO of Mutinex, about what to expect in 2026.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels.  They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.

The festive season is getting started, and many brands are feeling the crunch. WARC's Rica Facundo and Biprorshee Das discuss best practice strategies for marketing in the festive season.

TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's Ann Marie Kerwin and Alex Brownsell to explore how TV has become overlooked as a full funnel channel and why that needs to change. This episode is sponsored by Marketing Architects.

Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectiveness trends from the IPA's Laurence Green and WARC's David Tiltman. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, and Rob tackle marketing's most persistent divide: brand versus performance. They explore why organizations still separate these teams despite evidence they work better together, how TV bridges both goals, and practical ways to measure success across the funnel. Plus, hear why emotional storytelling doesn't mean sacrificing sales activation.Topics covered: [01:00] Why performance marketing has taken over budgets[03:00] The problem with prioritizing what's easy to measure[11:00] Developing creative that drives both brand and sales[14:00] Why TV belongs in both the brand and performance buckets[17:00] Measuring TV's impact across short-term and long-term goals[20:00] How AI is transforming TV into a flexible, digital-like channel  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Harvard Business Review Article: https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together2024 WARC Article: https://www.warc.com/newsandopinion/opinion/mark-ritson-takes-on-the-brand-performance-debate/en-gb/6874 2025 Marketing Architects and WARC report: https://www.marketingarchitects.com/FullFunnelGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.We hear from Dom Charles, Managing Director for Audience Intelligence & Marketing Science at Wavemaker UK; Roscoe Williamson, Global Strategy Director, MassiveMusic; Will Lion, CSO, BBH; Oliver Feldwick, Chief Innovation Officer, T&P; Sandra Peat, UK Partner, Spikes

The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

According to WARC's new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how strategy can get its groove back.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now. 

80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own career – and what it means in the current industry climate.

The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 2025 global forecast. WARC's James McDonald and Alex Brownsell crunch the numbers.

Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.

Reddit's ad revenue is forecast to grow 49.6% this year. WARC's Alex Brownsell and Celese Huang, with VCCP's Ayaz Hussain, discuss what Reddit offers marketers in search of organic community.

What do Apple, Disney and Pedigree have in common? They're all ecosystem brands. WARC's Anna Hamill and Catherine Driscoll discuss insights from The WARC Guide on how build a successful ecosystem brand, or partner with one.

With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC).

Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.

Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.

A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.

Foundations of Amateur Radio I've owned a Yaesu FT-857d radio since becoming an amateur and at the time I was absolutely blown away by how much radio fits inside the box. It's smaller than most of the commercial radios I'd seen when I bought it. I came across a video by Michael KB9VBR, the other day showcasing a wooden cigar box with a complete, well, almost complete POTA, or Parks On The Air, activation kit. I say almost, since Dave KZ9V, the owner of the kit, points out that the box doesn't contain an antenna. It made me wonder how small is small? According to RigPix, the lightest transmitter on an amateur band, in this case, the 5 GHz or 5cm band, is an Amateur TV transmitter. Weighing in at 3.9 grams. The Eachine TX-06 is capable of FM with about 18 MHz of bandwidth with an audio sub-carrier. Of course, that's not a transceiver, but I thought it worth mentioning in case you needed an excuse for something tiny in your shack, besides, as far as I can tell, there's never too much Amateur TV in the world. I've built a crystal radio on a breadboard which is tiny, but it doesn't transmit, so to set the stage, I think we need to limit ourselves to transceivers, that is, a device capable of both transmitting and receiving, on amateur bands. Before continuing I'd like to express my thanks to Janne SM0OFV, for the rigpix.com database that he's been maintaining, in notepad, since 2000. Without the invaluable information documented for the currently 7,512 radios, I'd be spending an awful lot of time hunting for information. Moving on, the FaradayRF board is a transceiver, capable of using 900 MHz or the 33cm band. It comes in at 30 grams, but without a computer it's a circuit board with potential. The PicoAPRS by Taner DB1NTO, is a 2m transceiver specifically for APRS, weighs in at 52 grams and similar in look and a third of the weight of an Ericsson T18 mobile phone. Speaking of mobile phones, the PicoAPRS does WiFi and Bluetooth, can pair with your phone and act as an AX.25 modem. I'll confess, I'm drooling. Moving right along, for 70cm there's a Rubicson Walk 'n' talk, weighs in at 65 grams. Mind you, the RigPix database puts this under the "License-free / PMR446" section which comes with a sage warning, check your local laws before transmitting. There's a few Alinco DJ-C models for different markets that operate on 2m or 70cm, weighing in at 75 grams. The ADALM Pluto weighs 114 grams, but you'll need a USB power supply of some sort to make it do anything. It can operate between 70 MHz and 6 GHz, but the user interface is limited to a single button and LED, so if you want to interact with it, you'll need some external technology. Moving on to HF transceivers, weighing in at 199 grams, without the bag, but all the options, is the Elecraft KH1. Transmits on 40m, 30m, 20m, 17m and 15m and receives between 6 and 22 MHz. It's CW only, but you can receive SSB. If CW isn't your thing, RTTY and PSK can be used on the 40m band with a Silent System Handy PSK 40. Presumably the Handy PSK 20 runs on 20m. Both weigh in at 250 grams. The Zettl P-20xx SSB does SSB, AM, FM and CW, transmits on 10m, 11m, 12m and 15m as well as the MARS frequencies and receives between 14 and 30 MHz, weighs 300 grams. Even comes with CTCSS. Another Elecraft model, the KX2 weighs in at 370 grams, does 80m to 10m and the WARC bands, does SSB, CW and data. Mind you, you'll also need to add the weight for the microphone and paddles, and factor in a computer if you want to do more than PSK and RTTY. The Expert Electronics SunSDR2 QRP does 160m to 10m, the WARC bands and 6m. Weighs in at 500 grams, has a network port and two independent receivers. Operates at 5 Watts. There's no user interface, unless you count the reset and power buttons, so I'm not sure if it can operate on any mode with just a microphone, but given the "Depending on software" disclaimers throughout, I'm going to guess you'll need to bring a computer to make it sing. The Risen RS-918SSB does all HF amateur bands between 160m and 10m, has a user interface and display, even a big tuning knob, has built-in FreeDV and does FM, SSB and CW. I'd hazard a guess that this is the lightest self-contained transceiver that you can take out on a POTA mission to a park. Weighs 623 grams and comes with an internal battery. The Elecraft KX3 also does 160m to 10m, and 6m, with a 2m option. Weighs in at 680 grams, but that doesn't include any options. And finally, we pass 1 kilogram and hit 1,100 grams and discover a radio that does all bands and modes, the Icom IC-705 with a battery, but no antenna. The Yaesu FT-817, FT-817dn and FT-818 weigh 70 grams more, but that weight includes both a battery and antenna. Of course there are other options. For example, there's the (tr)uSDX by Manuel DL2MAN, and Guido PE1NNZ, does 80m, 60m, 40m, 30m and 20m, CW, SSB, AM and FM. Comes in a kit, weighs 140 grams. It's not on RigPix, so I only know about it because it was mentioned by Dave KZ9V. Similarly, I bumped into, wait for it, a single transistor transceiver called the Pititico, in case you're wondering, Pitico means very small in Portuguese and Pititico means very very small. Designed by Miguel PY2OHH, it comes in various revisions, including one by Ciprian YO6DXE, also known as DX Explorer on YouTube, complete with a circuit board design, and with some modifications can do AM in addition to CW. It's also not in the RigPix database and I have no idea what it weighs. The point being that this rundown is intended as a starting point to explore how small you can really get and still activate the Park or Peak you intend to. While you're contemplating weight, remember to account for power, control, and most importantly an antenna or six. Again, big thank you to Janne SM0OFV, for the rigpix.com website. Also, thank you for the memories of the Spectravideo SV-318 and SV-328, the last time I bumped into one of those was in 1980-mumble when I was working in a computer shop on the Haarlemmerstraat in Leiden, Mr. Micro Zap, if you're curios. What lightweight adventures are you looking for next? I'm Onno VK6FLAB

But I need my truck to drive to my job at JPMorgan. BONUS EPISODES available on Patreon (https://www.patreon.com/deniersplaybook) SOCIALS & MORE (https://linktr.ee/deniersplaybook) WANT TO ADVERTISE WITH US? Please contact sponsors@multitude.productions DISCLAIMER: Some media clips have been edited for length and clarity. CREDITS Created by: Rollie Williams, Nicole Conlan & Ben BoultHosts: Rollie Williams & Nicole ConlanExecutive Producer: Ben Boult Editor: Paul Ramsdell & Laura ConteProducers: Daniella Philipson, Irene PlagianosArchival Producer: Margaux SaxAdditional Research and Fact Checking: Carly Rizzuto & Canute HaroldsonMusic: Tony Domenick Art: Jordan Doll Special Thanks: The Civil Liberties Defense CenterSOURCES18 SUVs Built on a Truck Frame (Truck Based SUV 2023) - Four Wheel Trends (2021, April 18). Four Wheel Trends.Author: Keith Bradsher. (2002). High and mighty: SUVs—the world's most dangerous vehicles and how they got that way. Public Affairs.Jeep Cherokee Commercial (1975). Bionic Disco. (2020, July 3).Propaganda paved the way for an automotive society. Boenau, A. (2023, August 18). Urbanism Speakeasy.Automotive ad investment remains stuck in reverse gear | WARC. Brownsell, A. (2023, September 3).From workhorses to lifestyle vehicles: How pickup trucks got so big. Chase, W., Muller, J., & Whalen, J. (2023, January 23).How To Steal An Election | Climate Town. Climate Town. (2024, September 25).Clean Air Act: A Summary of the Act and Its Major Requirements. Congressional Research Service. (2022).What Year Did They Start Putting Seat Belts in Trucks?. Corp, G. S. (2023, November 25).F.E.A PROPOSING FREER REIN ON OIL. Cowan, E. (1975, May 16). The New York Times.America Made Us | Chrysler, Dodge, Jeep, Ram. Dodge. (2025, May 22).Arab oil embargo | international relations [1973]. Encyclopædia Britannica. (2018).Summary of the Clean Air Act. EPA. (2024, July 31).EPA moves to strike down California vehicle emission rules for good. Fisher, T. (2025, February 17).The Ford Kentucky Truck Plant | Ford Motor Company. Ford Motor Company. (2025, May 2).HISTORY OF FUEL ECONOMY One Decade of Innovation, Two Decades of Inaction 1970s. Frohman Lubetsky, J. (2011).THE ACCESS ALMANAC: The CAFÉ Standards Worked – ACCESS Magazine. Glazer, A. (1994, September).How A Tax On Chicken Changed The Playing Field For U.S. Automakers. Glinton, S. (2015, June 19). NPR.GM squandered our good will, setting off years of licks for corporate America. (2012, July 20).Auto Industry Fears New Rules Would Raise Costs and Lower Mileage. M. Callahan, J. (1975, February 2). The New York Times.Closing the Gap: Reevaluating CAFE Standards and the Light Truck Loophole. Marcotte, B. (2025). LSU Journal of Energy Law and Resources, 13(2).Lessons from Protectionism Past. McGillis, J. (2024, October 10). City Journal.Nader, R. (1965). Unsafe at any speed: the designed-in dangers of the American automobile. Knightsbridge Pub. Co.Drivers remember 1973-74 oil embargo. NBC 26 - Northeast Wisconsin. (2022, June 21).The Chicken Tax Explained. Norman, K. (2020, August 3).1976 Jeep J10 Pickup Commercial - First Date. OsbornTramain. (2016, July 15).1998 New Beetle “What Color do you Dream In” Commercial. pcressma. (2010, July 28).The Consumer's Truth: Myths and Facts about American Consumers and Fuel Economy. Public Citizen. (2003).Ram | Never Stop Being American | Nothing Stops Ram. Ram Trucks. (2025, June 14).50 Years of Progress. South Coast AQMD. (2016).CAFE Standards Could Mean Bigger Cars, Not Smaller Ones – Mechanical Engineering. Stewart, B. (2011, December 9).Subaru “I Survived” Stories. Subaru. (2015, April 17).Oil Crisis | Stock market Crash | OPEC | This Week| 1973. ThamesTv. (2017).The Chicken War of '63 Was a Tale Of Anger, Laughter and Portent. (1964, January 10). The New York Times.Volkswagen Beetle commercial - VW “Dome.”. Tricoastal71. (2009, August 24).A Brief History of US Fuel Efficiency Standards. Union of Concerned Scientists. (2017, December 6).Personal Transportation Factsheet. University of Michigan. (2023).Volkswagen Type 2. (2025). Classic Cars Wiki; Fandom, Inc.The reckless policies that helped fill our streets with ridiculously large cars. Zipper, D. (2024, April 28). Vox.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Les Binet and Sarah Carter - two of marketing's most influential thinkers - join the pod to discuss where effectiveness is now, and where it's going next. Hosted by WARC's David Tiltman.

In today's climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC's Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.

Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stringer to discuss keys to creator effectiveness, based on evidence from 30 brands.

What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's Creative Effectiveness Lions.

Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

In today's MadTech Daily, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC's report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising. The discussion also touches on the American marketing landscape and the future of Lions Intelligence, emphasizing the need for effective communication in marketing strategies.We hope you enjoy the show!Our Guest:David TiltmanChief Content Officer, WARC; SVP Content, LIONS Intelligencehttps://www.linkedin.com/in/david-tiltman-5a2a6614/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Episode Takeaways:Cannes Lions has evolved significantly since 2008, becoming a major global marketing event.The festival includes both a core event and a vibrant fringe, offering diverse experiences.Creativity must be linked to commercial effectiveness in today's marketing landscape.The rise of AI is reshaping how marketers approach creativity and effectiveness.Craftsmanship in marketing is essential and cannot be easily automated.The American marketing landscape is sophisticated but has its challenges.The Multiplier Effect highlights the importance of effective marketing strategies.Marketers need to communicate effectiveness in relatable terms to a broader audience.The tension between best practices and market trends is a significant challenge.Lions Intelligence aims to provide valuable insights and tools for marketers.Chapters00:00 - Introduction00:58 - The Evolution of Cannes Festival03:48 - Experiencing the Fringe and Spontaneity05:55 - Making Effectiveness Entertaining07:54 - Balancing Creativity and Effectiveness09:45 - The Shift in Festival Programming11:48 - The Multiplier Effect and Industry Response14:24 - Emerging Trends and Frameworks16:10 - The Evolving Landscape of Marketing Practices18:40 - Navigating the Creator Economy and Brand Recognition21:30 - The Craft of Marketing: Balancing Creativity and Consistency22:46 - American Marketing: Insights and Challenges27:34 - Introducing Lions Intelligence: A New Era in Marketing Research