Podcasts about warc

Brian Keenan leads international strategy and AI consultancy for WE Communications, a ~$200M integrated marketing firm. Brian counsels senior leaders from companies such as Adobe, HEINEKEN and Amazon to succeed in an AI-enabled future. Latest interest areas including AI search, agentic commerce, synthetic audiences, and autonomous workflows. He is a regular presenter at industry conferences such as ICCO, PRCA, WARC, and Mumbrella across EMEA & APAC. He brings a global and grounded mindset to his work from living in four countries and raising three children.

Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huang offer a deep dive into Netflix's approach and potential next steps, from its potential acquisition of Warner Bros. Discovery to new ventures in podcasts, gaming and live events.  WARC subscribers can access the full report 'Platform Insights: Netflix' report on WARC.com here

Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are monocultural moments to reach multiple segments and demographics at once. ​WARC's Vaniele Casimir joins Anna Hamill to discuss best practice for sports marketing, based on the new report 'What's Working In Sports Marketing'. WARC subscribers can access the full report on WARC.com now: https://www.warc.com/content/article/warc-wwi/whats-working-in-sports-marketing/en-gb/162354

Anna has spent her entire career building brands. Her passion, insight, and desire to understand every nuance of each business she works on have resulted in close relationships and brand-defining work. Before founding FEARLESS Strategic Marketing, she was a Client Leader at Leo Burnett for nine years and at Energy BBDO and BBDO Worldwide for nineteen years, leading North American and Global Brands.She has worked across multiple categories and with brands at every size and stage of growth, partnering with PepsiCo Food & Beverages, Starbucks, SodaStream, KIND Snacks, Frito Lay, Procter & Gamble, MARS, Nintendo, Kohl's, Ulta Beauty, The Chicago Cubs, and more.She has a particular passion for challenger brands, which she defines as brands with ambitions bigger than their budgets. Anna has won every creative and effectiveness award multiple times, including Cannes Lions, Effie's, D&AD's, Emmy's, Clio's, WARC's, and The Jay Chiat Awards.Throughout her career, Anna has been known for being a trusted, valued, strategic advisor to the CMO and CEO, for building powerful, distinctive brands that drive long-term growth, and for creating genuine, authentic partnerships and friendships with those she works with while also having some fun along the way.  Anna lives outside of Chicago in the northwest suburbs with her husband Tom of 20 years and their three sons, Roman, 18, Leo, 17, Dominic, 14, and her dog Bandit (yes, she is outnumbered!). Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!

Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for traditional media effectiveness metrics? ITV's Sameer Modha and Kate Brinkley from The Specialist Works join WARC's Alex Brownsell to discuss the evolution of media measurement.

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Vassilis Douros and Marc Binkley delve into the complexities of measuring ROI in marketing. They discuss common misconceptions about ROI, ROAS, and MER, emphasizing that these metrics often lead marketers to focus on short-term efficiency rather than long-term effectiveness. The duo highlights the importance of collaboration across teams to ensure that marketing promises align with operational capabilities, ultimately driving sustainable growth. They advocate for a shift in focus from mere ratios to understanding the broader implications of marketing investments on future cash flow and customer relationships.If you're being measured purely on short-term efficiency metrics, this conversation will change how you think about growth.ROI isn't a marketing number. It's a team sport.TakeawaysROI is often misunderstood as a measure of efficiency rather than effectiveness.Chasing high ROI can lead to short-term thinking and limit growth.Marketing success requires collaboration across teams, not just within marketing.The promise to the customer must be memorable, valuable, and deliverable.Focusing solely on financial ratios can obscure the true health of a brand.Long-term ROI is built on consistent delivery of promises to customers.Marketing should be viewed as a growth driver, not a cost center.Incrementality is crucial to understanding the true impact of marketing efforts.Operational efficiency is key to fulfilling marketing promises.Winning in marketing is a team sport, requiring alignment across departments.Chapters00:00 - Understanding ROI in Marketing03:00 - The Dangers of Chasing High ROI05:57 - The Importance of Team Collaboration09:55 - The Promise to the Customer11:58 - Shifting Focus from Ratios to RevenueSources:Ambler, T. (2000). Marketing Metrics. Business Strategy Review, 11(2), 59-66.Binkley, M. (2024). 35 Factors that Affect Marketing ROI. Quatical Fractional Marketing Leadership.B2B Institute & WARC. (2024). Making a Promise to the Business Customer: Why Customer Promise Campaigns are Even More Effective in B2B than B2C. LinkedIn.Calgary Marketing Association & Stone-Olafson. (2024). Shaping Success: Alberta's Marketing Landscape and the Trends Influencing ROI.Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. Random House.Kaushik, A. (2023). The Best Marketing ROI Formula: Incremental Net Profit ROI!. Occam's Razor.Martin, R., & B2B Institute. (2023). Making a Promise to...

Liquid Death's Andy Pearson shares secrets of the brand's 2026 Super Bowl campaign: developing the idea, the creative process, and the highlights and hurdles of advertising in the biggest TV moment of the year. Hosted by WARC's Ann Marie Kerwin.

Indy Khabra is a global ad technology executive, entrepreneur, and industry thought leader. He is the Co-Founder of Livewire, an award-winning gaming marketing company launched in 2021 that helps the world's leading brands connect with highly engaged gaming audiences at scale. With deep expertise across strategy, data, technology, and emerging media, Indy leads Livewire's global growth, working with clients including NFL, Live Nation, DAZN, Verizon, Nike, Uber, and Amazon. Prior to Livewire, Indy held senior leadership roles at Dentsu, where he led the Data, Technology, and Programmatic division, earning multiple industry accolades as part of the group's executive team.  Recognised as a Top MarComm Leader in Campaign's 40 Under 40, Indy is a regular contributor to leading industry publications and events, including Digiday, WARC, Campaign Asia, and Advertising Week, where he shares insights on the future of media, gaming, and advertisingInnovation  

Our team of experts from WARC, System 1 and LIONS review this year's Super Bowl ads, and what they tell us about advertising in 2026. Guests: Vanessa Chin, System1 Chris Barth, LIONS Advisory Cathy Taylor, WARC

We have two operations from J5 - Guinea-BissauFirst - DA1DX, Ben, the organizer of the J51A DXpedition to Guinea-Bissau in February/March 2026, shares several updates. The ARRL has approved the J51A license for DXCC, and the LoTW certificate has been received. After clarifying frequency and mode permissions with the national authority and confirming alignment with IARU Region 1 Band Plans, all standard bands and modes-including 160m, 60m, WARC bands, and 50 MHz-are confirmed valid for DXCC, IOTA, and other awards. The DXpedition is entirely privately funded, with RF-POWER lending five amplifiers and all other equipment privately owned. Ben invites donations via Club Log OQRS and provides a link for more information. https://www.qrz.com/db/J51A Secondly, J52EC is on until February 28th by operator IZ3BUR, Livio. He has an IC-7410, 100 watts, to a 3-element Yagi on 20, 15 and 10.TL - Central African Republic & TT – Chad - TJ1GD, Darek, has established permanent amateur radio stations in the Central African Republic and in Chad, which are maintained locally. These stations (TL8GD and TT1GD), licensed to Darek, operate periodically-often remotely using FT8, CW, and SSB. QSL confirmations are available via LoTW and Club Log.KP5/NP3VI, Desecheo Island - KP5/NP3VI is now 2 weeks into its planned 30-day operation. Their latest published statistics are as follows: Over 55,000 QSOs are in the log, with 91.1 percent of the QSOs with North American and Europe. CN - Morocco - F6FYD, Yannick, expects to return to Morocco next week. In early March he also has plans to go to Mogador Island (AF-065), Agadir, and El Jadida and has the callsign CN2YD.FG – Guadeloupe - TF1OL, Olafur, will be live from Guadeloupe starting Wednesday next week for approximately seven days. No word on what callsign he will be using. Following the stay in Guadeloupe, plans to visit other islands are pending permission to operate.TZ - Mali - The next TZ1CE by DK1CE, Ulmar, is February 10 to March 1. He will be doing mostly FT8 and SSB and says when he's on FT8 he gives stations outside Europe precedent at all times. He plans special attention to 160M FT8, 80M FT8 and 6M and will update daily on Club Log, the LoTW log will be after the operation, and in Mali 60M operation is not allowed.FG - Guadeloupe - FG/F6HMQ, Tildas, and FG/F6GWV, Mike, are there for another week or so, with a pair of IC-7300 radios, to vertical wires. "Holiday style," they are 60-10M SSB, FT4 and FT8. LoTW confirmations will be available within a few days. YU – Serbia - This year is the 170th anniversary of Nikola Tesla's birth. Stations in the Amateur Radio Union of Serbia are authorized to use callsign YT170TESLA through the end of this year.XU - Cambodia - DL7BO, Tom, will once again be QRV as XU7O from February 7-21, reports DX News.S9 - Sao Tome & Principe – S53BV is QRV as S9BV until February 20, holiday style "from a quiet location," Borut, will be on with an IC-7000 to verticals and dipoles. He plans to be on 60, 40, 30 and 15 CW and SSB. On 30, 40 and 60M CW, target frequencies are 10110, 7005 and 5351.5. Direct QSLs will be answered when he's back home. Club Log OQRS will be available, with limited internet access while there and "postal challenges." He will apparently give special instructions later.Until next week, this is Bill, AJ8B saying 73 and thanks to my XYL Karen for her love and support. I Hope to hear you in the pileups! Have a great DX week!

Established models for media planning and buying are breaking. ‘Systems planning' describes a new approach. Omnicom Media's Global CSO, Jonathan Rigby, joins WARC's Paul Stringer to discuss trends in media planning, advertising investments and the media ecosystem.

Most brands in China show weakness in the mid-funnel, resulting in decreased brand differentiation. WARC's Jenny Chan explores practical guides for brands to win efficiently in this stage with WPP China's Dennis Potgraven and Lauren Cadman.

How do you know if creator marketing is really building brands or just delivering a sugar rush of short-term views? WARC's Anna Hamill and Catherine Driscoll discuss the creator campaigns achieving real life impact, based on the recent 'What's Working in Creator Marketing' report.

Research from WARC + Aletheia found that a values-driven approach to insights, messaging and media leads to lifts in ad preference, likability, and relevance. LIONS Advisory's Imaad Ahmed and WARC's Anna Hamill discuss the findings and why they matter with Colleen Howell, VP Research at Aletheia and Chris Marchegiani, Worldwide Head of Brand Planning, Insights, and Creative Strategy at Amazon. This episode is in partnership between LIONS Advisory and Aletheia.

Premium alcohol brands are navigating changing drinking habits, AI disruption and new consumer expectations. Matt Foley, former VP Marketing for American Whiskey and Agave Brands, joins WARC's Ann Marie Kerwin to discuss marketing effectiveness in the alcohol category.

What does it mean for a brand to be ‘in culture'? And in an age of fragmentation, micro-influencers and the creator economy - are the rules changing? Leila Fataar, author of Culture Led Brands, talks to WARC's David Tiltman about what cultural relevance means for brands in 2026.

New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.

The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.

WARC's effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA's Chief Strategy Officer and Michael Reh, BERA.ai's head of data science, to discuss the power of brand equity in effective marketing.

How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC's David Tiltman to discuss the 'lots of little' strategy.

Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.

We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation. Buckle up for the hot takes.00:00 Casual Catch-Up and Thanksgiving Stories01:08 Topic Introduction - Marketing Mix Modeling01:34 Guest Introduction and Background03:00 Differences in Marketing Practices: US vs Australia06:27 Innovative Applications and Hackathon Projects09:51 Marketers and Money Conference Overview13:32 Challenges and Realities of Marketing Mix Modeling16:36 Campaign Varying Model and Its Impact24:30 Future of Media Measurement and Regulation28:09 Introduction to Industry Insights28:33 Integrating Work's Knowledge into Mate30:02 The Role of MMM in Marketing32:53 Challenges in Data-Driven Decision Making34:48 Partnering with WARC for Effectiveness35:53 Common Questions Asked to MAITE38:34 Validating Outputs and Handling Errors49:33 Open MMM Validation Framework54:40 The Impact of Google and Meta on MMM55:22 Conclusion and Future Discussions

It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creators, and generative engine optimization (GEO). Hosted by WARC's Anna Hamill.

AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munn and WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.

My guests today are two leaders who are reshaping how marketing makes decisions in the age of AI. Henry, or his close friends and pretty much everybody calls him, Hen, is the co-founder and CEO of Mutinex, the company behind Theseus AI. It's built on a simple belief that measurement should be continuous, transparent, and tied to real business decisions, not quarterly reporting cycles and guest work decks. My other guest is Amin Mrini, who is the Chief Digital Officer for Lions & WARC, where he connects the dots between strategy, media, and the fastest-moving part of modern marketing - the moment where brand, product, and purchase collapse into a single action. Together, they are building what they are calling, "marketing super intelligence" combining global benchmarks with real-time modeling to give the C-suite something marketing has been chasing for decades, a shared truth. It's the kind finance believes the boardroom uses and marketing can act on tomorrow morning, not in six months. We're going to dig into what Marketing Superintelligence unlocks and how it changes the relationship between marketing, finance, and decision making inside business.

How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the signal among the DEI noise. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill.

Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. This episode is sponsored by Criteo - check out criteo.com/warc for more info.

Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic crunch, AI, creators and more based on data from WARC's Marketers Toolkit. This episode is sponsored by Criteo - for more info, check out criteo.com/warc

Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica Facundo to discuss the evolution of e-commerce in Asia, emphasizing the importance of brand building in a competitive landscape and the potential for homegrown brands to thrive.

In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC's Jenny Chan why AI's rise means premium brands must become more human, not less, based on insights from WARC's Marketer's Toolkit. This podcast is sponsored by Criteo. For more information, check out criteo.com/warc

Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group CEO/CSO APAC at Mullen Lowe Lintas, and WARC's Rica Facundo join Anna Hamill to discuss how this shift requires marketers to adapt, based on insights from WARC's Marketer's Toolkit. This episode is sponsored by Criteo. To learn more, visit criteo.com/warc

WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel.

Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Rival's Cecelia Parrish, join Anna Hamill to discuss how these trends will impact brands in 2026, based on insights from the WARC Marketer's Toolkit. This episode is sponsored by Criteo. For more info, check out criteo.com/WARC

Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the customer experience gap, based on insights from the recent WARC Guide.

Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Caroline Giegerich, VP - AI & Marketing Innovation at IAB; and Jillian Ryan, Senior Manager, Content Marketing Strategy at Intuit Mailchimp about a new report from Mailchimp and WARC. This episode is sponsored by Mailchimp.

Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy Taylor and Vaniele Casimir discuss best practice for employee engagement.

In today's Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

LLM-based search is the new mental availability engine, but success requires deep understanding of how a category is bought, thought and talked about. Shane O'Leary (Zoetis) and Gemma Spence (VML) join WARC's Lena Roland to discuss best practices for generative engine optimization.

Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman talks to Henry Innis, co-founder and CEO of Mutinex, about what to expect in 2026.

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency. They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels.  They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.

The festive season is getting started, and many brands are feeling the crunch. WARC's Rica Facundo and Biprorshee Das discuss best practice strategies for marketing in the festive season.

TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's Ann Marie Kerwin and Alex Brownsell to explore how TV has become overlooked as a full funnel channel and why that needs to change. This episode is sponsored by Marketing Architects.

Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectiveness trends from the IPA's Laurence Green and WARC's David Tiltman. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, and Rob tackle marketing's most persistent divide: brand versus performance. They explore why organizations still separate these teams despite evidence they work better together, how TV bridges both goals, and practical ways to measure success across the funnel. Plus, hear why emotional storytelling doesn't mean sacrificing sales activation.Topics covered: [01:00] Why performance marketing has taken over budgets[03:00] The problem with prioritizing what's easy to measure[11:00] Developing creative that drives both brand and sales[14:00] Why TV belongs in both the brand and performance buckets[17:00] Measuring TV's impact across short-term and long-term goals[20:00] How AI is transforming TV into a flexible, digital-like channel  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Harvard Business Review Article: https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together2024 WARC Article: https://www.warc.com/newsandopinion/opinion/mark-ritson-takes-on-the-brand-performance-debate/en-gb/6874 2025 Marketing Architects and WARC report: https://www.marketingarchitects.com/FullFunnelGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.We hear from Dom Charles, Managing Director for Audience Intelligence & Marketing Science at Wavemaker UK; Roscoe Williamson, Global Strategy Director, MassiveMusic; Will Lion, CSO, BBH; Oliver Feldwick, Chief Innovation Officer, T&P; Sandra Peat, UK Partner, Spikes

Foundations of Amateur Radio I've owned a Yaesu FT-857d radio since becoming an amateur and at the time I was absolutely blown away by how much radio fits inside the box. It's smaller than most of the commercial radios I'd seen when I bought it. I came across a video by Michael KB9VBR, the other day showcasing a wooden cigar box with a complete, well, almost complete POTA, or Parks On The Air, activation kit. I say almost, since Dave KZ9V, the owner of the kit, points out that the box doesn't contain an antenna. It made me wonder how small is small? According to RigPix, the lightest transmitter on an amateur band, in this case, the 5 GHz or 5cm band, is an Amateur TV transmitter. Weighing in at 3.9 grams. The Eachine TX-06 is capable of FM with about 18 MHz of bandwidth with an audio sub-carrier. Of course, that's not a transceiver, but I thought it worth mentioning in case you needed an excuse for something tiny in your shack, besides, as far as I can tell, there's never too much Amateur TV in the world. I've built a crystal radio on a breadboard which is tiny, but it doesn't transmit, so to set the stage, I think we need to limit ourselves to transceivers, that is, a device capable of both transmitting and receiving, on amateur bands. Before continuing I'd like to express my thanks to Janne SM0OFV, for the rigpix.com database that he's been maintaining, in notepad, since 2000. Without the invaluable information documented for the currently 7,512 radios, I'd be spending an awful lot of time hunting for information. Moving on, the FaradayRF board is a transceiver, capable of using 900 MHz or the 33cm band. It comes in at 30 grams, but without a computer it's a circuit board with potential. The PicoAPRS by Taner DB1NTO, is a 2m transceiver specifically for APRS, weighs in at 52 grams and similar in look and a third of the weight of an Ericsson T18 mobile phone. Speaking of mobile phones, the PicoAPRS does WiFi and Bluetooth, can pair with your phone and act as an AX.25 modem. I'll confess, I'm drooling. Moving right along, for 70cm there's a Rubicson Walk 'n' talk, weighs in at 65 grams. Mind you, the RigPix database puts this under the "License-free / PMR446" section which comes with a sage warning, check your local laws before transmitting. There's a few Alinco DJ-C models for different markets that operate on 2m or 70cm, weighing in at 75 grams. The ADALM Pluto weighs 114 grams, but you'll need a USB power supply of some sort to make it do anything. It can operate between 70 MHz and 6 GHz, but the user interface is limited to a single button and LED, so if you want to interact with it, you'll need some external technology. Moving on to HF transceivers, weighing in at 199 grams, without the bag, but all the options, is the Elecraft KH1. Transmits on 40m, 30m, 20m, 17m and 15m and receives between 6 and 22 MHz. It's CW only, but you can receive SSB. If CW isn't your thing, RTTY and PSK can be used on the 40m band with a Silent System Handy PSK 40. Presumably the Handy PSK 20 runs on 20m. Both weigh in at 250 grams. The Zettl P-20xx SSB does SSB, AM, FM and CW, transmits on 10m, 11m, 12m and 15m as well as the MARS frequencies and receives between 14 and 30 MHz, weighs 300 grams. Even comes with CTCSS. Another Elecraft model, the KX2 weighs in at 370 grams, does 80m to 10m and the WARC bands, does SSB, CW and data. Mind you, you'll also need to add the weight for the microphone and paddles, and factor in a computer if you want to do more than PSK and RTTY. The Expert Electronics SunSDR2 QRP does 160m to 10m, the WARC bands and 6m. Weighs in at 500 grams, has a network port and two independent receivers. Operates at 5 Watts. There's no user interface, unless you count the reset and power buttons, so I'm not sure if it can operate on any mode with just a microphone, but given the "Depending on software" disclaimers throughout, I'm going to guess you'll need to bring a computer to make it sing. The Risen RS-918SSB does all HF amateur bands between 160m and 10m, has a user interface and display, even a big tuning knob, has built-in FreeDV and does FM, SSB and CW. I'd hazard a guess that this is the lightest self-contained transceiver that you can take out on a POTA mission to a park. Weighs 623 grams and comes with an internal battery. The Elecraft KX3 also does 160m to 10m, and 6m, with a 2m option. Weighs in at 680 grams, but that doesn't include any options. And finally, we pass 1 kilogram and hit 1,100 grams and discover a radio that does all bands and modes, the Icom IC-705 with a battery, but no antenna. The Yaesu FT-817, FT-817dn and FT-818 weigh 70 grams more, but that weight includes both a battery and antenna. Of course there are other options. For example, there's the (tr)uSDX by Manuel DL2MAN, and Guido PE1NNZ, does 80m, 60m, 40m, 30m and 20m, CW, SSB, AM and FM. Comes in a kit, weighs 140 grams. It's not on RigPix, so I only know about it because it was mentioned by Dave KZ9V. Similarly, I bumped into, wait for it, a single transistor transceiver called the Pititico, in case you're wondering, Pitico means very small in Portuguese and Pititico means very very small. Designed by Miguel PY2OHH, it comes in various revisions, including one by Ciprian YO6DXE, also known as DX Explorer on YouTube, complete with a circuit board design, and with some modifications can do AM in addition to CW. It's also not in the RigPix database and I have no idea what it weighs. The point being that this rundown is intended as a starting point to explore how small you can really get and still activate the Park or Peak you intend to. While you're contemplating weight, remember to account for power, control, and most importantly an antenna or six. Again, big thank you to Janne SM0OFV, for the rigpix.com website. Also, thank you for the memories of the Spectravideo SV-318 and SV-328, the last time I bumped into one of those was in 1980-mumble when I was working in a computer shop on the Haarlemmerstraat in Leiden, Mr. Micro Zap, if you're curios. What lightweight adventures are you looking for next? I'm Onno VK6FLAB

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