Podcasts about warc

Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.

A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.

Foundations of Amateur Radio I've owned a Yaesu FT-857d radio since becoming an amateur and at the time I was absolutely blown away by how much radio fits inside the box. It's smaller than most of the commercial radios I'd seen when I bought it. I came across a video by Michael KB9VBR, the other day showcasing a wooden cigar box with a complete, well, almost complete POTA, or Parks On The Air, activation kit. I say almost, since Dave KZ9V, the owner of the kit, points out that the box doesn't contain an antenna. It made me wonder how small is small? According to RigPix, the lightest transmitter on an amateur band, in this case, the 5 GHz or 5cm band, is an Amateur TV transmitter. Weighing in at 3.9 grams. The Eachine TX-06 is capable of FM with about 18 MHz of bandwidth with an audio sub-carrier. Of course, that's not a transceiver, but I thought it worth mentioning in case you needed an excuse for something tiny in your shack, besides, as far as I can tell, there's never too much Amateur TV in the world. I've built a crystal radio on a breadboard which is tiny, but it doesn't transmit, so to set the stage, I think we need to limit ourselves to transceivers, that is, a device capable of both transmitting and receiving, on amateur bands. Before continuing I'd like to express my thanks to Janne SM0OFV, for the rigpix.com database that he's been maintaining, in notepad, since 2000. Without the invaluable information documented for the currently 7,512 radios, I'd be spending an awful lot of time hunting for information. Moving on, the FaradayRF board is a transceiver, capable of using 900 MHz or the 33cm band. It comes in at 30 grams, but without a computer it's a circuit board with potential. The PicoAPRS by Taner DB1NTO, is a 2m transceiver specifically for APRS, weighs in at 52 grams and similar in look and a third of the weight of an Ericsson T18 mobile phone. Speaking of mobile phones, the PicoAPRS does WiFi and Bluetooth, can pair with your phone and act as an AX.25 modem. I'll confess, I'm drooling. Moving right along, for 70cm there's a Rubicson Walk 'n' talk, weighs in at 65 grams. Mind you, the RigPix database puts this under the "License-free / PMR446" section which comes with a sage warning, check your local laws before transmitting. There's a few Alinco DJ-C models for different markets that operate on 2m or 70cm, weighing in at 75 grams. The ADALM Pluto weighs 114 grams, but you'll need a USB power supply of some sort to make it do anything. It can operate between 70 MHz and 6 GHz, but the user interface is limited to a single button and LED, so if you want to interact with it, you'll need some external technology. Moving on to HF transceivers, weighing in at 199 grams, without the bag, but all the options, is the Elecraft KH1. Transmits on 40m, 30m, 20m, 17m and 15m and receives between 6 and 22 MHz. It's CW only, but you can receive SSB. If CW isn't your thing, RTTY and PSK can be used on the 40m band with a Silent System Handy PSK 40. Presumably the Handy PSK 20 runs on 20m. Both weigh in at 250 grams. The Zettl P-20xx SSB does SSB, AM, FM and CW, transmits on 10m, 11m, 12m and 15m as well as the MARS frequencies and receives between 14 and 30 MHz, weighs 300 grams. Even comes with CTCSS. Another Elecraft model, the KX2 weighs in at 370 grams, does 80m to 10m and the WARC bands, does SSB, CW and data. Mind you, you'll also need to add the weight for the microphone and paddles, and factor in a computer if you want to do more than PSK and RTTY. The Expert Electronics SunSDR2 QRP does 160m to 10m, the WARC bands and 6m. Weighs in at 500 grams, has a network port and two independent receivers. Operates at 5 Watts. There's no user interface, unless you count the reset and power buttons, so I'm not sure if it can operate on any mode with just a microphone, but given the "Depending on software" disclaimers throughout, I'm going to guess you'll need to bring a computer to make it sing. The Risen RS-918SSB does all HF amateur bands between 160m and 10m, has a user interface and display, even a big tuning knob, has built-in FreeDV and does FM, SSB and CW. I'd hazard a guess that this is the lightest self-contained transceiver that you can take out on a POTA mission to a park. Weighs 623 grams and comes with an internal battery. The Elecraft KX3 also does 160m to 10m, and 6m, with a 2m option. Weighs in at 680 grams, but that doesn't include any options. And finally, we pass 1 kilogram and hit 1,100 grams and discover a radio that does all bands and modes, the Icom IC-705 with a battery, but no antenna. The Yaesu FT-817, FT-817dn and FT-818 weigh 70 grams more, but that weight includes both a battery and antenna. Of course there are other options. For example, there's the (tr)uSDX by Manuel DL2MAN, and Guido PE1NNZ, does 80m, 60m, 40m, 30m and 20m, CW, SSB, AM and FM. Comes in a kit, weighs 140 grams. It's not on RigPix, so I only know about it because it was mentioned by Dave KZ9V. Similarly, I bumped into, wait for it, a single transistor transceiver called the Pititico, in case you're wondering, Pitico means very small in Portuguese and Pititico means very very small. Designed by Miguel PY2OHH, it comes in various revisions, including one by Ciprian YO6DXE, also known as DX Explorer on YouTube, complete with a circuit board design, and with some modifications can do AM in addition to CW. It's also not in the RigPix database and I have no idea what it weighs. The point being that this rundown is intended as a starting point to explore how small you can really get and still activate the Park or Peak you intend to. While you're contemplating weight, remember to account for power, control, and most importantly an antenna or six. Again, big thank you to Janne SM0OFV, for the rigpix.com website. Also, thank you for the memories of the Spectravideo SV-318 and SV-328, the last time I bumped into one of those was in 1980-mumble when I was working in a computer shop on the Haarlemmerstraat in Leiden, Mr. Micro Zap, if you're curios. What lightweight adventures are you looking for next? I'm Onno VK6FLAB

But I need my truck to drive to my job at JPMorgan. BONUS EPISODES available on Patreon (https://www.patreon.com/deniersplaybook) SOCIALS & MORE (https://linktr.ee/deniersplaybook) WANT TO ADVERTISE WITH US? Please contact sponsors@multitude.productions DISCLAIMER: Some media clips have been edited for length and clarity. CREDITS Created by: Rollie Williams, Nicole Conlan & Ben BoultHosts: Rollie Williams & Nicole ConlanExecutive Producer: Ben Boult Editor: Paul Ramsdell & Laura ConteProducers: Daniella Philipson, Irene PlagianosArchival Producer: Margaux SaxAdditional Research and Fact Checking: Carly Rizzuto & Canute HaroldsonMusic: Tony Domenick Art: Jordan Doll Special Thanks: The Civil Liberties Defense CenterSOURCES18 SUVs Built on a Truck Frame (Truck Based SUV 2023) - Four Wheel Trends (2021, April 18). Four Wheel Trends.Author: Keith Bradsher. (2002). High and mighty: SUVs—the world's most dangerous vehicles and how they got that way. Public Affairs.Jeep Cherokee Commercial (1975). Bionic Disco. (2020, July 3).Propaganda paved the way for an automotive society. Boenau, A. (2023, August 18). Urbanism Speakeasy.Automotive ad investment remains stuck in reverse gear | WARC. Brownsell, A. (2023, September 3).From workhorses to lifestyle vehicles: How pickup trucks got so big. Chase, W., Muller, J., & Whalen, J. (2023, January 23).How To Steal An Election | Climate Town. Climate Town. (2024, September 25).Clean Air Act: A Summary of the Act and Its Major Requirements. Congressional Research Service. (2022).What Year Did They Start Putting Seat Belts in Trucks?. Corp, G. S. (2023, November 25).F.E.A PROPOSING FREER REIN ON OIL. Cowan, E. (1975, May 16). The New York Times.America Made Us | Chrysler, Dodge, Jeep, Ram. Dodge. (2025, May 22).Arab oil embargo | international relations [1973]. Encyclopædia Britannica. (2018).Summary of the Clean Air Act. EPA. (2024, July 31).EPA moves to strike down California vehicle emission rules for good. Fisher, T. (2025, February 17).The Ford Kentucky Truck Plant | Ford Motor Company. Ford Motor Company. (2025, May 2).HISTORY OF FUEL ECONOMY One Decade of Innovation, Two Decades of Inaction 1970s. Frohman Lubetsky, J. (2011).THE ACCESS ALMANAC: The CAFÉ Standards Worked – ACCESS Magazine. Glazer, A. (1994, September).How A Tax On Chicken Changed The Playing Field For U.S. Automakers. Glinton, S. (2015, June 19). NPR.GM squandered our good will, setting off years of licks for corporate America. (2012, July 20).Auto Industry Fears New Rules Would Raise Costs and Lower Mileage. M. Callahan, J. (1975, February 2). The New York Times.Closing the Gap: Reevaluating CAFE Standards and the Light Truck Loophole. Marcotte, B. (2025). LSU Journal of Energy Law and Resources, 13(2).Lessons from Protectionism Past. McGillis, J. (2024, October 10). City Journal.Nader, R. (1965). Unsafe at any speed: the designed-in dangers of the American automobile. Knightsbridge Pub. Co.Drivers remember 1973-74 oil embargo. NBC 26 - Northeast Wisconsin. (2022, June 21).The Chicken Tax Explained. Norman, K. (2020, August 3).1976 Jeep J10 Pickup Commercial - First Date. OsbornTramain. (2016, July 15).1998 New Beetle “What Color do you Dream In” Commercial. pcressma. (2010, July 28).The Consumer's Truth: Myths and Facts about American Consumers and Fuel Economy. Public Citizen. (2003).Ram | Never Stop Being American | Nothing Stops Ram. Ram Trucks. (2025, June 14).50 Years of Progress. South Coast AQMD. (2016).CAFE Standards Could Mean Bigger Cars, Not Smaller Ones – Mechanical Engineering. Stewart, B. (2011, December 9).Subaru “I Survived” Stories. Subaru. (2015, April 17).Oil Crisis | Stock market Crash | OPEC | This Week| 1973. ThamesTv. (2017).The Chicken War of '63 Was a Tale Of Anger, Laughter and Portent. (1964, January 10). The New York Times.Volkswagen Beetle commercial - VW “Dome.”. Tricoastal71. (2009, August 24).A Brief History of US Fuel Efficiency Standards. Union of Concerned Scientists. (2017, December 6).Personal Transportation Factsheet. University of Michigan. (2023).Volkswagen Type 2. (2025). Classic Cars Wiki; Fandom, Inc.The reckless policies that helped fill our streets with ridiculously large cars. Zipper, D. (2024, April 28). Vox.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Les Binet and Sarah Carter - two of marketing's most influential thinkers - join the pod to discuss where effectiveness is now, and where it's going next. Hosted by WARC's David Tiltman.

In today's climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC's Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.

Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stringer to discuss keys to creator effectiveness, based on evidence from 30 brands.

What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's Creative Effectiveness Lions.

Leo India is the world's top ad agency for effectiveness, according to the 2025 WARC Rankings. WARC's Rica Facundo talks to Amitesh Rao (CEO) and Rajdeepak Das (CCO Publicis Groupe South Asia) about embedding effectiveness into agency culture.

Canva's journey from startup to global design brand has been nothing short of extraordinary. Canva's Kristine Segrist, Global Head of Consumer Marketing, joins WARC's Anna Hamill to share how its marketing strategy evolved as the company has grown.

New research from Fospha explores how quickly e-commerce marketers can expect to see payback from long-term brand building activity. Sam Carter, Fospha's CEO, joins WARC's Alex Brownsell to share the findings.

Industry legend Sir John Hegarty joins to talk all things creativity, his AI optimism, reframing risk, and...Taylor Swift? Hosted by LIONS' Paul Kemp Robertson. Check out the video version on WARC's YouTube channel.

The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/co-founder of Permutive to discuss the biggest trends shaping programmatic advertising in 2025.

With eight $1 billion+ brands, Kraft Heinz's commitment to building creative platforms is essential to growth. Chief Growth Officer Diana Frost joins the pod to discuss how Kraft Heinz is rethinking marketing effectiveness. Hosted by WARC's Ann Marie Kerwin.

Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Apple Podcasts new listening reports, discussing global consumer trends and podcast marketing trends, geographic and user agents download stats and a lot more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Alex Brownsell and David Tiltman.

In today's MadTech Daily, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC's report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video version on WARCs YouTube channel.

More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David Tiltman.

E.l.f Beauty has seen 24 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC's Anna Hamill.

In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising. The discussion also touches on the American marketing landscape and the future of Lions Intelligence, emphasizing the need for effective communication in marketing strategies.We hope you enjoy the show!Our Guest:David TiltmanChief Content Officer, WARC; SVP Content, LIONS Intelligencehttps://www.linkedin.com/in/david-tiltman-5a2a6614/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Episode Takeaways:Cannes Lions has evolved significantly since 2008, becoming a major global marketing event.The festival includes both a core event and a vibrant fringe, offering diverse experiences.Creativity must be linked to commercial effectiveness in today's marketing landscape.The rise of AI is reshaping how marketers approach creativity and effectiveness.Craftsmanship in marketing is essential and cannot be easily automated.The American marketing landscape is sophisticated but has its challenges.The Multiplier Effect highlights the importance of effective marketing strategies.Marketers need to communicate effectiveness in relatable terms to a broader audience.The tension between best practices and market trends is a significant challenge.Lions Intelligence aims to provide valuable insights and tools for marketers.Chapters00:00 - Introduction00:58 - The Evolution of Cannes Festival03:48 - Experiencing the Fringe and Spontaneity05:55 - Making Effectiveness Entertaining07:54 - Balancing Creativity and Effectiveness09:45 - The Shift in Festival Programming11:48 - The Multiplier Effect and Industry Response14:24 - Emerging Trends and Frameworks16:10 - The Evolving Landscape of Marketing Practices18:40 - Navigating the Creator Economy and Brand Recognition21:30 - The Craft of Marketing: Balancing Creativity and Consistency22:46 - American Marketing: Insights and Challenges27:34 - Introducing Lions Intelligence: A New Era in Marketing Research

Retail media's questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WARC at Cannes Lions to explore how the industry can respond.

Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of times. Mim Haysom, EGM - Brand & Marketing, joins WARC's Rica Facundo to discuss what effectiveness means to Suncorp.

Creative Strategy Lions jury president Pats McDonald and juror Yusuf Chuku share tips on what drives outstanding creative strategy, jury deliberations and much more with WARC's John Bizzell.

Shoppers around the world buy Unilever's Dirt Is Good laundry products 120 times per second. Tati Lindenberg, Chief Brand Officer for Dirt Is Good, joins to discuss localising a global masterbrand, partnerships with Arsenal FC and much more. Hosted by WARC's Anna Hamill.

2025 Creative Effectiveness Lions jurors Andrea Diquez (Global CEO, GUT) and Martin Beverley (CSO, Ace of Hearts) share insights into the jury's decision-making process, the campaigns that impressed them, and tips on how to win a Lion. Hosted by WARC's John Bizzell.

How Brene Brown quotes helped Mercado Libre win dozens of Lions, some real talk on creators and inside stories from a Lions jury room. Hosted by WARC's David Tiltman.Guests: Sean Summers, Chief Marketing Officer, Mercado Libre; Fernando Ribiero, Global Chief Strategy Officer, GUT; Anastasia Leng, CEO and Founder, CreativeX; John Bizzell, Head of Awards, WARC

We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Strategy Director, R/GA; Dr Karen Nelson-Field, Founder, Amplified Intelligence; Adam Morgan, co-founder, eatbigfish; Amy Daroukakis, Founder, Culture Connectors. Hosted by Rica Facundo, Managing Editor - APAC, WARC.

Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and Anna Hamill discuss the big stories to watch at Cannes this year. Find out more about Creative Impact here.

Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends marketers need to know.

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work.

S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's Rica Facundo.WARC's report,The Pace Principle, is a landmark analysis and mythbusting guide built on consistent data from across Southeast Asia, Greater China, and India, to prove what marketing strategies work in dynamic markets like Asia to drive outsized impact. WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you drive growth in dynamic and diverse markets. If you're yet to subscribe, don't worry - you can also get a sample report here. 

Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet Nutrition) and Annie Smith (LIONS Advisory) join WARC's Anna Hamill to discuss the state of creativity in 2025. Read the full study here: State of Creativity 2025: A call for confidence.

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times. WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.

When 20% of your population are descendants of convicts, rules will be broken. Some of the smartest creative and strategic minds in Australia join me live from Sydney to share how they are playing it perfectly unsafe. Thanks to Tracksuit, The Effies and WARC for supporting our Live Tour series. And to Ogilvy for hosting us.

Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands.

This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.WARC Members can read the report in full hereIf you're yet to subscribe, you can find a sample report here

Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC's Cathy Taylor.

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted.Find links to every article mentioned right here on SoundsProfitable.com

"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how humor in advertising drives stronger brand recall and sales despite its 37% decline over the past two decades. They reveal why creating memorable, relatable comedy leads to measurable business results.Topics covered:   [01:00] "What's Working in Humorous Advertising"[02:30] The decline of humor in modern advertising[03:45] Data proving funny ads outperform competitors[05:10] How humor magnifies brand memories[06:05] Why humor drives brand fame[07:20] Balancing humor with brand connection  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC. (2025). What's Working in Humorous Advertising. WARC Strategy. Retrieved from WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Only 90% of marketers see an ROI boost when they add brand building to performance marketing. Yet American marketers still struggle to prioritize effectiveness over efficiency, with many optimizing for lower costs rather than long-term business growth.This week, Elena and Rob are joined by Lexi Wolf, Head of Advisory at WARC North America, to explore how marketing effectiveness is gaining momentum in the U.S. Lexi breaks down key findings from WARC's groundbreaking "Multiplier Effect" research, revealing why brand and performance marketing aren't opposing forces but rather complementary strategies that multiply each other's impact. Plus, learn how top marketers create creative platforms that drive both long-term equity and immediate sales.Topics covered: [01:00] The state of marketing effectiveness in the U.S. versus other regions[05:30] Why marketers struggle with marketing marketing itself[10:30] How effectiveness principles should be directional, not prescriptive[17:00] The "advertising doom loop" and how to escape it[20:00] Why strong brands make your entire marketing funnel more efficient[24:00] Creating creative platforms that work for both brand and performance[32:00] Resources for marketers new to effectiveness principles  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 WARC Report: https://www.warc.com/newsandopinion/opinion/in-the-us-its-time-to-talk-about-marketing-effectiveness/en-gb/6132The Multiplier Effect Report: https://page.warc.com/the-multiplier-effect-report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why the brand versus performance debate misses the point. They discover that integrating both approaches creates a powerful multiplier effect that can boost revenue ROI by up to 90%.Topics covered:   [01:00] "The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era"[03:00] The performance plateau problem[04:00] Revenue ROI declines 40% when brand building stops[05:00] Brand and performance integration increases ROI by 25-100%[06:00] The best brands allocate 40-60% to brand building[06:45] Paid search is over-credited by 190% in conversions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC, Analytic Partners, BERA.ai, Prophet, & System1. (2025). The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era. WARC.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This is The DX Mentor podcast. I hope to help those hams trying to move up the DXCC ladder as well as those that at on the DXCC Honor Roll. As fast as technology is moving, no one can keep up on it all. I am here to help. #DX #HamradioOur guests today are Max, ON5UR, Ron PA3EWP, and Joe, W8GEX. All three are experienced, passionate DXers and the conversation should be lively and informative. The best description of the upcoming DXPedition comes from Bernie, W3UR. He wrote “The DX-Adventure team is embarking on a DXpedition to the Andaman Islands (AS-001) as VU4AX from March 10th to March 20th, 2025. The team, consisting of 12 experienced operators, will be active around  the clock on multiple bands from 10m to 160m, including WARC + 60m, using CW, SSB, and DIGI modes. They will operate six stations, transporting 1,150kg of meticulously prepared equipment to ensure the best possible experience. The DXpedition aims to provide a rare opportunity for QSOs, especially for USA operators, as VU4 ranks #28 for the USA and #53 worldwide. The team is supported by three experienced Pilot Stations: W2IRT Peter, E21EIC Champ, and ON9CFG Bjorn. They will closely monitor propagation conditions to maximize the chances of contacts with stations across the United States. Updates and contact details for the Pilot Stations can be found on the DX-Adventure website - https://www.dx-adventure.com  The DX-Adventure team looks forward to making a QSO with you from VU4 South Andaman.  Resources mentioned include:DX Adventures https://www.dx-adventure.com/en/home-eng/Southwest Ohio DX Assoc. https://www.swodxa.orgDaily DX https://www.dailydx.com/DX Engineering https://www.dxengineering.com/Icom https://www.icomamerica.com/ IC-905 https://www.icomamerica.com/lineup/products/IC-905/ IC-9700 https://www.icomamerica.com/lineup/products/IC-9700/ IC-7610 https://www.icomamerica.com/lineup/products/IC-7610/ IC-7300 https://www.icomamerica.com/lineup/products/IC-7300/

Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

Hello and Welcome to the DX Corner for your weekly Dose of DX as part of Ham Radios oldest Ham Radio Magazine on the air, “This week in amateur radio.” I'm Bill, AJ8B. I am not sure how many of you are interested in 60M, but overall interest is growing. One of my best friends, Joe, W8GEX, produces a 60-meter newsletter. Joe is considered by many as the godfather of 60m. With almost 250 entities confirmed on 60, I can understand why. New Zealand stations ZL4OL and ZL2CC have been heard around 0700z. Watch your 60m packet cluster for these advid 60M operators. 4U1UN has been on 60m recently. Keep an eye out for that one also. Some of the rare DX on 60 meters recently has included A51AE, 7Q6M, and T77C.Don't forget to have a look at our website 60metersonline.com. There are details about our DXCC and WAS Awards for 60 meters. . Thanks, Joe, for letting me use this information. You can learn more about 60 meters by checking out the DX Mentor podcast, episode 24. (https://youtu.be/Mq7YN6euHHM ) Just go to YouTube or your podcast app and search for The DX Mentor. Episode 24 will give you all the details about getting on 60 meters. This section of DX News comes from Bernie, W3UR, editor of the DailyDX, the WeeklyDX, and the How's DX column in QST. If you would like a free 2-week trial of the DailyDX, your only source of real-time DX information, just drop me a note at thedxmentor@gmail.com Inveterate DXpeditioner IV3FSG, Elvira, will operate D68Z from March 3 until at least March 18. Elvira is currently QRV. She will be operating on 160-6M CW, SSB, RTTY, FT8, and FT4. Elvira will use three ICOM IC-7300 radios, with one dedicated to 6M (grid locator LH18og) operational around the clock. The antenna setup will include a 6M delta loop, a DX Commander vertical for 30-10M, and an IWØRGN multiband vertical for 160-10M. To minimize duplicate QSOs, please verify Club Log online and Club Log LiveStream. For digital QSOs, monitor D68Z on PSK Reporter. IKØXBX, Francesco, will be the pilot station for this DXpedition. QSL cards are available via OQRS and LoTW. The VK9XU team ended their Christmas Island operation on Tuesday at 0257Z with around 58,000 QSOs, surpassing expectations. They thanked everyone for their discipline in the pileups. The team is now heading to Cocos (Keeling) Island. Arriving after sunset, they will start limited activity the first night and set up antennas the next day. They look forward to working everyone as VK9CU on Cocos. The DX-Adventure team is embarking on a DXpedition to the Andaman Islands (AS-001) as VU4AX from March 10th to March 20th, 2025. The team, consisting of 12 experienced operators, will be active around the clock on multiple bands from 10m to 160m, including WARC + 60m, using CW, SSB, and DIGI modes. They will operate six stations, transporting 1,150kg of meticulously prepared equipment to ensure the best possible experience. The DXpedition aims to provide a rare opportunity for QSOs, especially for USA operators, as VU4 ranks #28 for the USA and #53 worldwide. The team is supported by three experienced Pilot Stations: W2IRT Peter J. Dougherty, E21EIC Champ, and ON9CFG Bjorn. They will closely monitor propagation conditions to maximize the chances of contacts with stations across the United States. Updates and contact details for the Pilot Stations can be found on the DX-Adventure website - https://www.dx-adventure.com The DX-Adventure team looks forward to making a QSO with you from VU4 South Andaman. The DX Mentor podcast recently interview the DX-Adventure team. When that is available, I will let you know, or you can subscribe to the DX Mentor podcast and YouTube Channel to be updated.Until next week, this is Bill, AJ8B saying 73 and thanks to my XYL Karen for her love and support. I Hope to hear you in the pileups!