Affiliate Marketing 101: For Brands and Business Owners

AFFILIATE MARKETING, SIMPLIFIED. Learn how to design, set up, launch, manage & scale a high-converting affiliate program for your brand and grow your company through the power of word-of-mouth marketing.

AFFILIATE MARKETING, SIMPLIFIED. Learn how to design, set up, launch, manage & scale a high-converting affiliate program for your brand and grow your company through the power of word-of-mouth marketing. 

AFFILIATE MARKETING, SIMPLIFIED. Learn how to design, set up, launch, manage & scale a high-converting affiliate program for your brand and grow your company through the power of word-of-mouth marketing. 

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn how to design, set up, launch, manage & scale a high-converting affiliate program for your brand and grow your company through the power of word-of-mouth marketing. 

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.In this episode, we discuss how amazon sellers are using affiliate marketing to amplify their amazon sales, get more reviews, and grow their D2C site. 

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

AFFILIATE MARKETING, SIMPLIFIED. Learn everything you want to know about building a high-converting affiliate program for your brand.

In this podcast, we cover the following for affiliate marketing:Dived into cookie dough companyQuantity ambassadors over quality Revamping 4,000 ambassador program to just a few that increased revenue Transactional vs PartnershipCase StudiesThe difference between multi level marketing and affiliate marketing....and so much more! Kelsey built, scaled, and sold her CBD business (sweatcbd) on affiliate marketing only since digital marketing efforts restricted CBD advertising.  She has the process down to a T and since then we've been hired to build out larger companies affiliate programs. Since we manage and set-up for these large companies, this is typically a $10,000 up front flat fee + a $5,000 minimum/mo project + commission. That's' when we hired Lauren Maxwell, the person behind growing Organif's affiliate program to over 4000+ affiliates. As brand owners who bootstrapped our own businesses - it's a mission of ours to be able to give back this knowledge to those entrepreneurs who can't afford this management but who would want to learn exactly what we do for these clients.That's why we're offering this workshop for a flat affordable fee.Reserve your spot now ---> www.degreeincpg.com/theultimateaffiliateOur Mini Course: How to keep your affiliates engaged Join our Facebook Group! Who is this for?Brand Owners - Product or Service based (for themselves or their community manager/social media person/growth marketer etc) Agency Owners (to white label the services for their clients) We hope to see you there! Schedule a call for more info or reserve your spot now by emailing us at hello@degreeincpg.com Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Follow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com  Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

In this podcast, we cover the following for affiliate marketing:The actual outreach processAffiliates and TikTokMaking your business an affliate partner for extra revenueHolistic Coach - how we would start her program and revenue shareAffiliates vs Customers How to keep affiliates aroundPlatforms to useStarting an affiliate program on a small budgetWorkshops and webinars Facebook GroupMethods to reach out to affiliates (platforms and organic) ....and so much more! Kelsey built, scaled, and sold her CBD business (sweatcbd) on affiliate marketing only since digital marketing efforts restricted CBD advertising.  She has the process down to a T and since then we've been hired to build out larger companies affiliate programs. Since we manage and set-up for these large companies, this is typically a $10,000 up front flat fee + a $5,000 minimum/mo project + commission. That's' when we hired Lauren Maxwell, the person behind growing Organif's affiliate program to over 4000+ affiliates. As brand owners who bootstrapped our own businesses - it's a mission of ours to be able to give back this knowledge to those entrepreneurs who can't afford this management but who would want to learn exactly what we do for these clients.That's why we're offering this workshop for a flat affordable fee.Reserve your spot now ---> www.degreeincpg.com/theultimateaffiliateOur Mini Course: How to keep your affiliates engaged Join our Facebook Group! Who is this for?Brand Owners - Product or Service based (for themselves or their community manager/social media person/growth marketer etc) Agency Owners (to white label the services for their clients) We hope to see you there! Schedule a call for more info or reserve your spot now by emailing us at hello@degreeincpg.com Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Follow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com  Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

In this podcast, we cover the following for affiliate marketing:Instagram outreach to affiliatesHolistic Coach - how we would start her program and revenue shareAffiliates vs Customers How to keep affiliates aroundPlatforms to useStarting an affiliate program on a small budgetWorkshops and webinars Facebook GroupMethods to reach out to affiliates (platforms and organic) Kelsey built, scaled, and sold her CBD business (sweatcbd) on affiliate marketing only since digital marketing efforts restricted CBD advertising.  She has the process down to a T and since then we've been hired to build out larger companies affiliate programs. Since we manage and set-up for these large companies, this is typically a $10,000 up front flat fee + a $5,000 minimum/mo project + commission. That's' when we hired Lauren Maxwell, the person behind growing Organif's affiliate program to over 4000+ affiliates. As brand owners who bootstrapped our own businesses - it's a mission of ours to be able to give back this knowledge to those entrepreneurs who can't afford this management but who would want to learn exactly what we do for these clients.That's why we're offering this workshop for a flat affordable fee. Reserve your spot now ---> www.degreeincpg.com/theultimateaffiliateOur Mini Course: How to keep your affiliates engaged Join our Facebook Group! Who is this for?Brand Owners - Product or Service based (for themselves or their community manager/social media person/growth marketer etc) Agency Owners (to white label the services for their clients) We hope to see you there! Schedule a call for more info or reserve your spot now by emailing us at hello@degreeincpg.com Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Follow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com  Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

Kelsey built, scaled, and sold her CBD business (sweatcbd) on affiliate marketing only since digital marketing efforts restricted CBD advertising.  She has the process down to a T and since then we've been hired to build out larger companies affiliate programs. Since we manage and set-up for these large companies, this is typically a $10,000 up front flat fee + a $5,000 minimum/mo project + commission. That's' when we hired Lauren Maxwell, the person behind growing Organif's affiliate program to over 4000+ affiliates. As brand owners who bootstrapped our own businesses - it's a mission of ours to be able to give back this knowledge to those entrepreneurs who can't afford this management but who would want to learn exactly what we do for these clients.That's why we're offering this workshop for a flat affordable fee. Reserve your spot now ---> www.degreeincpg.com/theultimateaffiliateWhat's in the workshop? It starts Nov 1 and is 4 weeks long with 1 group call a week and 1 personalized call a week. We will be teaching you how to:Create the outreachSet your margins, commission structure, tiers, etc that makes sense for YOUR brandSet up your tracking software and how to manage itHow to manage and grow the communityHow to continuously onboard new affiliatesHow to incentive affiliatesThe brands we've created affiliate programs for have received a ton of brand awareness, libraries of user generated content, and a strong community giving their brand insurance. This means that even if you stopped all paid marketing today, you would still have this community of people who are loyal and still talking about your brand.Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth. Affiliate marketing has a lot to offer, both for companies and sole entrepreneurs. For website owners, affiliate marketing is one of the best ways to generate passive income. For those new to affiliate marketing, it doesn't hurt to give it a try. There's nothing to lose and a whole lot to gain!By the end of the workshop, you will leave with: An affiliate marketing program set-up: strategized, created, and implemented.Automated systems so that you can increase your revenueAffiliate communication and outreach templatesWho is this for?Brand Owners - Product or Service based (for themselves or their community manager/social media person/growth marketer etc) Agency Owners (to white label the services for their clients) We hope to see you there! Schedule a call for more info or reserve your spot now by emailing us at hello@degreeincpg.com Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Follow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com  Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

Kelsey built, scaled, and sold her CBD business (sweatcbd) on affiliate marketing only since digital marketing efforts restricted CBD advertising.  She has the process down to a T and since then we've been hired to build out larger companies affiliate programs. Since we manage and set-up for these large companies, this is typically a $10,000 up front flat fee + a $5,000 minimum/mo project + commission. That's' when we hired Lauren Maxwell, the person behind growing Organif's affiliate program to over 4000+ affiliates. As brand owners who bootstrapped our own businesses - it's a mission of ours to be able to give back this knowledge to those entrepreneurs who can't afford this management but who would want to learn exactly what we do for these clients.That's why we're offering this workshop for a flat affordable fee. What's in the workshop? It starts Nov 1 and is 4 weeks long with 1 group call a week and 1 personalized call a week. We will be teaching you how to:Create the outreachSet your margins, commission structure, tiers, etc that makes sense for YOUR brandSet up your tracking software and how to manage itHow to manage and grow the communityHow to continuously onboard new affiliatesHow to incentive affiliatesThe brands we've created affiliate programs for have received a ton of brand awareness, libraries of user generated content, and a strong community giving their brand insurance. This means that even if you stopped all paid marketing today, you would still have this community of people who are loyal and still talking about your brand.Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth. Affiliate marketing has a lot to offer, both for companies and sole entrepreneurs. For website owners, affiliate marketing is one of the best ways to generate passive income. For those new to affiliate marketing, it doesn't hurt to give it a try. There's nothing to lose and a whole lot to gain!By the end of the workshop, you will leave with: An affiliate marketing program set-up: strategized, created, and implemented.Automated systems so that you can increase your revenueAffiliate communication and outreach templatesWho is this for?Brand Owners - Product or Service based (for themselves or their community manager/social media person/growth marketer etc) Agency Owners (to white label the services for their clients) We hope to see you there! Schedule a call for more info or reserve your spot now by emailing us at hello@degreeincpg.com Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Follow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com  Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

Set your business up with massive success by doing a competitive analysis that is affordable and informative.  Who are we? Lori and Kelsey sold their product based businesses and have been through the mud and back! They understand the mindset of a CPG entrepreneur and are here to provide realistic steps and guides to get you up and running so you can step into that CEO position and start a brand you believe in!Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Used Code: Subscribeforfree1 at checkout to join our community for one month free! https://degreeincpg.thinkific.com/courses/degree-in-cpg-membership-resourcesFollow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com    Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

In this episode, we focus on the 5 things you need to ask yourself before starting a CPG business. Who are we? Lori and Kelsey sold their product based businesses and have been through the mud and back! They understand the mindset of a CPG entrepreneur and are here to provide realistic steps and guides to get you up and running so you can step into that CEO position and start a brand you believe in!Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Used Code: Subscribeforfree1 at checkout to join our community for one month free! https://degreeincpg.thinkific.com/courses/degree-in-cpg-membership-resourcesFollow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com    Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

In this episode, we talk about all things PR and give you a way to assess if it's the right marketing strategy for you NOW.  Who are we? Lori and Kelsey sold their product based businesses and have been through the mud and back! They understand the mindset of a CPG entrepreneur and are here to provide realistic steps and guides to get you up and running so you can step into that CEO position and start a brand you believe in!Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Used Code: Subscribeforfree1 at checkout to join our community for one month free! https://degreeincpg.thinkific.com/courses/degree-in-cpg-membership-resourcesFollow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com    Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

In this episode, we go through  one of Lori's growing pains with her first CPG business: Unicreamer.  We focus on logistics and shipping in this episode.  Who are we? Lori and Kelsey sold their product based businesses and have been through the mud and back! They understand the mindset of a CPG entrepreneur and are here to provide realistic steps and guides to get you up and running so you can step into that CEO position and start a brand you believe in!Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Used Code: Subscribeforfree1 at checkout to join our community for one month free! https://degreeincpg.thinkific.com/courses/degree-in-cpg-membership-resourcesFollow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com    Enjoying Degree in CPG? Please rate, review & subscribe to our show!     Episode is LivePublished: Sep. 09, 2021 @11AM EditUnpublishAdd Chapter MarkersListeners can tap through & see what's coming up.Create a Visual SoundbiteBest way to share to social media for engagement.Share Episode OnFacebookTwitterLinkedInMore OptionsEmail Link to EpisodeCopyDirect Link to MP3CopyDownload MP3Embed this ONE EpisodeView Episode Stats

In this episode, we go through an actual SOURCING situation we had with a client. Everything from how we researched the product, to pivots we had to make along the way. We then leave you with actionable steps to do TODAY to start sourcing your product to sell. Don't worry, we got you.Lori and Kelsey sold their product based businesses and have been through the mud and back! They understand the mindset of a CPG entrepreneur and are here to provide realistic steps and guides to get you up and running so you can step into that CEO position and start a brand you believe in!Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  -------------------------------------------  Used Code: Subscribeforfree1 at checkout to join our community for one month free! https://degreeincpg.thinkific.com/courses/degree-in-cpg-membership-resourcesFollow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com    Enjoying Degree in CPG? Please rate, review & subscribe to our show!     

We cover the first 3 things you need to do before you start your product based business. This is for someone who has an idea and doesn't know where to start. Or maybe you've started but are stuck in the “starting” process.Don't worry, we got you.Lori and Kelsey sold their product based businesses and have been through the mud and back! They understand the mindset of a CPG entrepreneur and are here to provide realistic steps and guides to get you up and running so you can step into that CEO position and start a brand you believe in!Hosted by: Lori Lefcourt and Kelsey Eyers, co-founders of Degree in CPG www.degreeincpg.com  ------------------------------------------  Used Code: Subscribeforfree1 at checkout to join our community for one month free! https://degreeincpg.thinkific.com/courses/degree-in-cpg-membership-resourcesFollow Degree in CPG: LinkedIn: https://www.linkedin.com/company/degreeincpg/Instagram: https://www.instagram.com/degreeincpg/ Facebook: https://www.facebook.com/degreeincpg/ Questions? Comments? Email us at hello@degreeincpg.com    Enjoying Degree in CPG? Please rate, review & subscribe to our show!     Notes from Episode:Research Components:Keywords using SEMRUSHPodcasts of people in your industry who have built and scaled a similar businessComp Analysis Components:PricingWhere they are sellingMonthly RevenueReviews/FeedbackMarketing StrategySocial ChannelsPositioningA great way to get a quick and detailed competitive analysis for under $100 is on Upwork. Manufacturers: get quotes for COGSMonthly Costs to Consider: AdvertisingFreightCommissions and Fees3PLPrinted MaterialsinfluencersShopify/WoocommerceSubscriptionsShopify AppsTradeshows/Marketplace EventsAccountantBank Fee