Podcasts about marketing brand

Host: Nadia Cameron, Publisher | Editor – Marketing Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new commercial momentum? In this episode, two of our 2026 top 10 CMOs from the CMO Awards – Bank of Queensland marketing chief and #1 CMO of the year, Adrian McCaffrey, and Uber head of marketing and #6 CMO of the year, Nicole Bardsley – unpack what they’ve been doing to deliver marketing effectiveness with their fresh, reinvigorating approaches to brand. In the last 18 months, McCaffrey has been spearheading BOQ’s key strategic growth program, ‘The Bank of Queenslanders’. The multi-pronged repositioning takes into account brand, media and customer channels to new product development, tech and app innovation, and internal cultural and operational change. BOQ was carrying the “hallmarks of being a leader”, including the brand codes and cultural affection that could take it there. Yet it lacked the energy and united momentum to make it one, says McCaffrey. Having been outspent by the majors by 25:1 in a $400m+ media spend category, BOQ marketers also found themselves almost entirely skewed to performance-heavy campaigns and spread too thin. Three pillars reset the gameplan: Reinvigorate the brand’s core promise as a bank for Queenslanders, build a new customer-first multi-channel platform model, and win in retail and business banking. Cue a return to significant sporting partnerships, a more targeted media approach, and even an ‘ultimate Queenslander’ program and quiz on TikTok. “The genius of the ‘Bank of Queenslanders’ is that it’s so simple,” says McCaffrey. “It felt like we’d fallen into a trap of having to explain who we were and what our brand meant a little too much, versus leveraging what it says on the tin, or what people know us for.” The result in six months were hefty: Number one share of voice in Queensland, double-digit percentage growth in home loan SME applications the team “had to check a few times to make sure they were correct”, per McCaffrey, and positive uplift in key brand metrics. Importantly, it’s an example of how marketing can drive true balance sheet contribution, he says. At Uber, a mature Australian market and category leadership meant a diminishing growth trajectory for the rides business if it continued relying on its product-led marketing approach. It was a strange contradiction to the Uber Eats business, where brand-led growth dominated, Bardsley says. Having identified private car trips as the next big competitor to square up to, behaviour change was evidently going to be needed if rides was to find net new growth. Cue Shania Twain, Aussie comedian Tom Cardy, and the brand platform. ‘Can’t do that if you’re driving’. “Brand marketing is most effective at doing behaviour change. Hence why we needed to shift away from saying there’s not a product that’s going to change that. It needs to be a brand-led strategy,” Bardsley says. Halfway through the rollout, budgets were cut – a challenge Bardsley agrees many marketers can relate to. “It forced us to be much more disciplined in our approach,” she says. “We made the deliberate decision to concentrate investment and to prioritise learning … we created a robust market-level experiment, which mean we had clear treatment markets and clear control markets. It meant major cities of Australia didn’t receive the campaign, which is often a tough decision when you’ve got the business wanting to drive short-term impact as well. But we needed to ensure we could build out statistically robust evidence to be able to support the business case that marketing can drive both long-term brand impact as well as short-term incremental demand.” It worked: The marketing team proved out incremental demand in markets the campaign was live in. “Most importantly, those numbers have been critical to help us prove out the business case and we’re currently planning for the second run of the campaign,” says Bardsley. See omnystudio.com/listener for privacy information.

In this episode, Scott Carpenter and Andy “Boy” Miller break down one of the biggest marketing mistakes fitness business owners make: choosing between short-term marketing and long-term brand building instead of using both together.Short-term marketing is direct response — ads, offers, lead forms, consultations, and campaigns designed to get someone to take action now.Long-term marketing is your brand — your reputation, your content, your website, your social media presence, your personal brand, your authority, and the trust you build over time.Scott and Andy explain why direct response can bring in leads now, but can become expensive if your audience is cold and your brand has no foundation. They also explain why brand marketing may not always create immediate sales, but it can dramatically improve your conversions, reduce your acquisition costs, and make people more likely to buy when they are ready.They also cover key marketing numbers every fitness business owner needs to know, including customer acquisition cost, return on ad spend, lifetime customer value, and front-end cash flow.This episode is especially valuable for gym owners, online coaches, chiropractors, and fitness entrepreneurs who want to stop guessing with marketing and start building a strategy that creates both immediate opportunities and long-term growth.Need help building out your marketing plan? Book a 1-on-1 consultation here: https://ptlegends.com/30minadvisorcallKey Takeaways:Direct response marketing gets people to take action now.Brand marketing builds trust, recognition, and long-term demand.Cold traffic is harder to convert when people don't know your brand.Your content, website, and social media help people decide whether they trust you.Personal branding can create more reach than business pages alone.Knowing your CAC, CPA, ROAS, and LTV helps you scale marketing with confidence.Brand marketing and direct response marketing should feed each other.Organic content can create high-ticket opportunities without ad spend.Awareness ads can help grow your audience affordably.The best marketing strategy uses both immediate sales activity and long-term brand building.Like, subscribe, and share this episode with a fitness business owner who needs a better marketing strategy.

**About this episode** What if everything you've been spending on digital marketing isn't an investment — but a tax? Nick Richtsmeier, founder of CultureCraft, joins Marco Ciappelli for a Brand Highlight that cuts straight to the root of why so many organizations feel stuck: not a marketing problem, but an alignment problem. Nick introduces the concept of the Silicon Valley tax — the ongoing cost most organizations pay to platforms that have no real incentive to show them what's working. He challenges the "attention economy" framing, arguing that what's actually being bought and sold is addictive behavior engineered by the algorithm. And he offers a different path: building trust in a humanist way, grounded in real alignment across culture, organizational design, positioning, point of view, and core community. The result is a conversation about brands — but really about integrity. About whether what an organization says and what it does are actually the same thing. And about why asking marketing to be the "sin eater" for every internal dysfunction is a strategy that will always come up short. **Connect with Nick Richtsmeier** [Nick Richtsmeier on LinkedIn](https://www.linkedin.com/in/nickrichtsmeier/) [CultureCraft](http://www.culturecraft.com) [CultureCraft on LinkedIn](https://www.linkedin.com/company/culturecraftconsulting/) **Connect with Marco & Studio C60** [Marco Ciappelli on LinkedIn](https://www.linkedin.com/in/marco-ciappelli) [Studio C60](https://www.studioc60.com) [ITSPmagazine](https://www.itspmagazine.com) **Keywords** brand strategy, organizational culture, trust building, marketing strategy, CultureCraft, Nick Richtsmeier, Silicon Valley tax, attention economy, algorithmic economy, brand alignment, digital marketing, humanist branding, organizational design, Trust Made Growth, sin eater marketing, brand highlight, Studio C60, ITSPmagazine, Marco Ciappelli **Want to tell your story?** [Full Length Brand Story] (https://www.studioc60.com/content-creation#full) |  [Brand Spotlight Story](https://www.studioc60.com/content-creation#spotlight) |  [Brand Highlight Story](https://www.studioc60.com/content-creation#highlight) This is a Brand Highlight — a ~5 min intro conversation spotlighting the guest and their company.  Learn more: [studioc60.com/creation#highlight](https://www.studioc60.com/creation#highlight) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This one's a little different. No guest, no agenda. Just Carolyn and Passetto co-founder Amber, recording live from Pompano Beach after four days at the Above the Fold conference in Fort Lauderdale, Florida. They unpacked everything they took away from the event: the conversations that stuck, the moments that shifted how they think about Passetto, and the stuff that made them want to flip a table.What we cover:Why showing up in person hits completely different and how four days in Florida generated more strategic clarity than months of Zoom callsThe AI use cases that actually impressed them (and why most AI content is a race to the bottom)What Gaetano DiNardi and Jess Cook taught them about content, programmatic SEO, and why volume without expertise is killing small companiesThe Mojo PMM demo that made them rethink product marketing enablement entirelyWhy attribution is still the default answer to "how do you measure marketing" and why that's a problemThe ex-Amazon CMO who said marketing doesn't need to do more, it needs to stop leaking revenue (and what that means in practice)The light bulb moment about what Passetto customers actually need help with (hint: it's not just the analytics)Their live appearance on the Notorious B2B show and some light beef that turned into a fun conversationRaw, unfiltered, and recorded before Carolyn had to catch her flight.

No episódio de hoje do Conecta Mente, recebemos Flávia Mussalem, Diretora de Marketing (Brand & Product) do QuintoAndar. Com uma carreira que une finanças, operações e comunicação, Flávia lidera as estratégias da marca que se tornou o maior ecossistema imobiliário digital da América Latina.Durante o bate-papo, Flávia conta como o QuintoAndar eliminou a figura do fiador e desburocratizou o aluguel através de dados e Inteligência Artificial.Ela ainda revela os bastidores da estratégia de marketing, as tendências para o futuro da moradia e as iniciativas de diversidade do grupo.Instagram: @multiprosaTikTok: @multiprosaEmail: conectamente@cdlbh.com.br

In a world drowning in ads, why do we still rush to book with the brands that feel like old friends and how can travel marketers build that magic?In this episode, I am joined by panellists Claire, Will, and James, plus special guests Jasman Ahmad (Strategy Director, Accord Marketing) and Andy Headington (CEO & Founder, Adido). We unpack what really sucks us in as consumers, the power of long-term brand consistency, the pitfalls of short-termism, and why AI won't replace bold, human-centred marketing anytime soon.What You'll Learn- Generational Pull: How Lego keeps reinventing itself across ages and the travel brands that could learn from its franchise magic.- Consistency Over Chaos: Why sticking to your brand voice for 3–5 years beats chasing trends, and how Accor builds emotional connections beyond the logo.- Investor vs Vision Tension: The real struggle between quick wins for shareholders and the patient craft of unforgettable marketing.This episode is a masterclass in cutting through the noise: great marketing isn't louder ads - it's smarter stories that make travellers choose you again and again.Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bravery in B2B marketing isn't about logos or slogans—it's about making bold choices when others play it safe. In this episode of Tomorrow's Best Practices Today, we sit down with Lindsay Tjepkema, founder, growth advisor, and brand strategist at Human Brands Win, to explore how brand, trust, and creativity drive growth.What does it mean to be brave as a marketing leader? Lindsay shares her BRAVE framework—Brand, Relationships, Audacity, Values, and Energy—and explains how it helps leaders make smart, human-centered decisions that resonate with customers and teams alike.From downturns that spark the rise of new market leaders to the resurgence of brand as a measurable differentiator, Lindsay shows why trust and authenticity matter more than ever in B2B.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 – Brand as Relationship, Not Just Logos0:49 – Introducing Lindsay Tjepkema and Her Work3:10 – Why Being Brave Matters in B2B Marketing5:00 – The BRAVE Framework Explained7:03 – Leading with Energy and Human Connection9:22 – The Comeback of Brand in B2B Strategy13:34 – Making Brand Concrete for Boards and CEOs16:00 – Using BRAVE to Align Marketing Teams19:21 – Building Balanced Teams: Brand and Demand22:37 – Bridging Sales and Marketing Through Trust26:05 – Life Outside of Work: Parenting and the Next Generation28:31 – Closing Thoughts on Bravery and Brand#b2bmarketing #b2b

Discover the art and science of storytelling in content marketing with David Ebner, President and Founder of Content Workshop, in this episode of The Brand Called You. Host Ashutosh Garg dives deep into David's journey from classical storytelling to building a thriving, story-first content marketing agency. Learn how to bridge the gap between creativity and commerce, maintain brand voice consistency, navigate AI advancements, and foster authentic human creativity in the tech-driven marketing landscape. David shares practical tips for B2B storytelling, real client success stories, and why "human-led, machine-fed" is the new mantra for marketers today.Whether you're a content creator, marketer, entrepreneur, or simply passionate about storytelling, this episode is packed with insights, actionable advice, and inspiration to elevate your brand's narrative.

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today's episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let's go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn't have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And we need to solve and measure for that across everything. So there was just a lot of strong alignment there.Kerry Curran, RBMA (04:11.03):They were so smart to acquire you—for your success, but also to see the potential of integrating an affiliate strategy into their offering. IWhere you and I have discussed in the past, I also grew up in a performance marketing world: SEO, paid search, paid social, programmatic. And the more I learned about affiliate, the more I realized affiliate needs to be part of these conversations. But what we've seen is that it's really hard to get people—especially those who haven't wrapped their head around affiliate—to recognize the importance, value, and potential of it.Lacie Thompson (05:02.073):Yeah, and I think that's what's really fun for me about the channel. Because affiliate, like I said, there's this debate around whether it's a channel or a mechanism. And I think that's part of why it's difficult for some people to wrap their head around it—because you don't have an ad platform with a campaign structure. It's not like you push a button and things change. It's 50% data analytics and deep insights—and 50% interpersonal relationships and business development of sorts.But what's funny about affiliate is it's actually the one channel that really intersects so many different parts of your marketing stack: influencer, PR, even paid search. Some partners have capabilities that fall under other types of marketing channels. But for some reason, over time, there has been this trend of affiliate-only agencies. And this narrative that you need an affiliate agency—and a separate digital or performance marketing agency—and that the two operate in silos. Oftentimes, they're not as closely connected as they could be if everything were handled under one roof.So I find the irony of that really interesting. It's not common to see digital marketing agencies that have affiliate as a core area of subject matter expertise. And obviously, as someone who's spent most of my digital marketing career in affiliate and partnerships, I found New Engen's interest in that really exciting.I think, as we'll probably talk about here, when we think about measurement, and the amount of budget brands allocate to affiliate marketing—it's so small compared to the impact it can have. And it's exciting to be part of a larger organization that has the infrastructure and teams to help us prove that value with advanced measurement.Kerry Curran, RBMA (07:27.022):Yes, definitely. And I'm excited to talk more about measurement. But we forget that, to your point, there still needs to be more buy-in, education, and understanding of affiliate's value among CMOs and senior marketers.As you said, affiliate is so full-funnel—it covers PR, awareness-building (influencer/creator or mass publications), all the way down to the research phase before purchase.It opens the door to strategic opportunities and conversations. But it's the term "affiliate" that tends to trip people up.Lacie Thompson (08:24.889):Yes, just a couple of weeks ago, we were talking to a potential client, and we actually got into the affiliate portion of the conversation by first talking about performance PR and influencers—and the convergence of brand and performance. That really opened their minds more than saying, "We're here to talk about your affiliate marketing program."What was cool in that conversation—as sometimes happens—is you could just see this light go off where people start to realize this isn't the same affiliate channel marketing that was happening 10 years ago. We're not just a bottom-of-funnel ecosystem. We really have to change the nomenclature and the structure of how we reward partners to evolve past that old, negative perception.Lacie Thompson (09:39.651):So I hope—and I've seen—that the industry is shifting. More and more people are talking about it this way. It's evolving, and that's wonderful to see.Kerry Curran, RBMA (09:52.79):Yes, I agree. And I think the more upper-funnel opportunities—really, the awareness placements—are becoming essential. I know for PR agencies, if they want to be in a top publication, they need to have an affiliate practice within their organization or partner with an affiliate agency. That's been driving a lot of the shift. And obviously, nothing's grown faster than influencers and creators. It's about understanding that there's integration and overlap. There's so much potential. And to your point, it's really important to understand that affiliate's not just toolbars or coupons.Lacie Thompson (10:36.559):Right. The cool thing about affiliate marketing is that you're essentially, as a brand, letting other people tell your story for you, right? And that is so much more powerful for consumers—hearing from an influencer, a media publication, or an editor. Especially editorial publications with strong reputations.People have a lot of trust in those voices. They trust them more than they trust the brand. So we're seeing a shift toward leveraging what your partnerships are saying about you in other marketing channels. That's another cool thing about being part of New Engen: figuring out how to take what an influencer or a content partner like Wirecutter is saying and turn that intocontent that gets in front of your audience through other channels. And I think a lot of people now know that performs much better than just the brand talking about itself.Kerry Curran, RBMA (11:46.412):Yes, I definitely think that third-party endorsement—especially from a trusted source—goes so far. Again, that ties back to what you said about affiliate being a brand strategy as well. You've talked about the shift from performance-only to brand-plus-performance integration. Talk more about how you're approaching that within New Engen and what you're seeing with clients or brands you're speaking with today.Lacie Thompson (12:19.993):Yes, I mean, historically, I grew up in the age of performance marketing, right? We had sophisticated MTAs. We were focused on understanding what the right MTA was, and how to tweak it in order to understand performance. But you get to this point where, when you're hyper-focused on trackable KPIs, you become as efficient as you can be—but you're also not scaling. So internally at New Engen, a lot of what we focused on in the early days were DTC startups that scaled very rapidly, hyper-focused on performance marketing. But then, at a certain point, you reach a plateau. And the way brands have historically thought about brand versus performance is: performance has KPIs we hold to—ROAS, CAC, whatever it is. On the brand side, those don't really exist. You're looking at engagement rates and lots of other indicators. As we've seen the two converge, we've needed to come up with better ways to measure the impact across the board. That's led to our belief that the foundation needs to be measurement—specifically, a mindset shift in how you approach it.You can't rely solely on Google Analytics as your source of truth. You can't rely just on your affiliate tracking platform—or even on some of the other channel platforms. So we believe that, to get past the performance plateau and actually grow your brand, you have to rethink how you're investing your dollars.Kerry Curran, RBMA (14:26.38):That is so smart. What I've seen over the years is that MMMs don't include all the channels—not just affiliate. Media mix modeling often only includes paid touchpoints. So it sounds like you've gotten to a point where you're really able to measure the impact. It's not “Here's your affiliate report over here, and here's your separate search, social, programmatic report.” You're really looking at the data together. So talk a bit more about how you've been able to do that.Lacie Thompson (15:02.307):Yes, our SVP of Analytics, Andrew Richardson, is just incredible. His understanding of the whole ecosystem—I really respect it. Because oftentimes, affiliate gets pushed to the side, like the redheaded stepchild. But he actually really understands it. So when he built our MMM approach, everything includes affiliate. But it goes beyond that. It also includes: How are your competitors impacting your ability to grow? If they're spending more on media, that has a negative impact on you. We've done things in our models that account for factors like: Is it an election year, and how might that affect your business? We're also looking at your brick-and-mortar store performance and how your digital spend is affecting it. So it really depends on the business and its model—what components matter, the time of year, and everything else.Lacie Thompson (16:08.943):Every situation is different. So we want to come to the table with a model that makes sense for each brand. What's really cool—and validating for me—is that early on at LT Partners, we built a proprietary platform called Lift. We believed just looking at the data in the tracking platform wasn't enough to optimize your program. We always believed that how much new traffic a partner drives is indicative of their incrementality. So we pull data from Google Analytics, match it with the tracking platform, and we've built insights and tools for our team to use on top of that data. We optimize toward partners who are introducing brands to new audiences. And with Lift, we have benchmarking data that tells us, on average, what percentage of traffic is new from content partners, coupon partners, or even individual partners.When we talk with enterprise brands that have advanced measurement tools like Measured, Rockerbox, or Northbeam, sometimes they share that data with us. And we often see close alignment between the level of new traffic and the level of incrementality these models show. Same thing with our internal MMMs. So, while we look at multiple KPIs, it's validating to see that our focus on new traffic is supported by broader measurement.That means smaller brands don't necessarily have to spend hundreds of thousands of dollars. There are other ways to optimize toward what's incremental and valuable— and it doesn't have to be a massive lift.Kerry Curran, RBMA (18:34.678):Thank you for sharing that, because there are so many data points. We talk about this all the time—how the customer journey is not linear. There are so many touchpoints. They go back and forth. Being able to measure impression data—like where someone read your article or saw your brand but didn't take action until later—is really important. It's a very normal behavior pattern. And being able to still attribute that back to the publisher matters. I remember hearing about brands cutting their affiliate marketing because they couldn't prove it drove incrementality. But there's this larger lift that you're able to see. It just sounds like it's helping brands get smarter and smarter about how they're investing.Lacie Thompson (19:32.163):Yes, there are really a couple of different buckets when it comes to measurement to think about. One is actually being able to measure the impact—which I think requires a few different angles to get the right perspective on whether your affiliate program or any other channel is driving incremental value, and what that value looks like.Then there's another bucket: how do I optimize a program? How do I drive toward creating more incrementality? And those don't have to be the same things. I think sometimes when I talk about new traffic, or first-click attributed revenue versus last-click attributed revenue, people ask, “Oh my gosh, do you think we should be using first-click attributed revenue as our measurement?” And I'm like, no—that's over here. That's a different conversation. I'm talking about what data we need to look at to try to improve what the measurement says over here. And oftentimes, that means trying to grow first-click attributed revenue because that is typically more incremental than last-click.Kerry Curran, RBMA (20:50.476):Yes, and to your point, it's about looking at different data points and getting smarter. And I think the more we've seen analytics become more advanced—tracking more touchpoints—the more correlation we see between the channels and the impact they have on each other. At the end of the day, that's what makes affiliate so incredibly valuable and important.I've talked in the past about getting affiliate a seat at the planning table. When the brand is thinking about how to allocate budgets—TV, display, programmatic, search, social—affiliate needs to be part of that conversation. Within New Engen, you have that natural organizational structure to foster that. But it's still a challenge for a lot of agencies and brands that aren't looking at it that way.It sounds like it comes down to getting smarter about the data you're evaluating and how all those touchpoints are really driving impact.Lacie Thompson (21:57.435):Well, I think that's the problem. You have this conflicting dynamic within the channel: it's traditionally performance-based, and it's optimized on a last-click basis. You're paying your partners based on whether they drive the last click. And then everyone gets mad when the big partners figure out how to get that last click—and they say the channel isn't incremental. Well, maybe that's because you're hyper-focused on bottom-of-funnel, spend efficiency, and you're not thinking about partnerships strategically. You're not thinking about how to grow the channel or how to measure it appropriately to understand the impact.The last-click performance nature of the channel will never allow you to fully reward the right partners. It will never allow you to fully understand the value of those partners. So, the actual construct of the channel is in conflict with it having a greater impact on your business.Some marketing leaders just say, “I'm going to let it do its thing, be super efficient, and not pay attention to it.” But I think that's a huge miss. When you think about your holistic approach and how to grow your brand, a lot of people say, “Well, it's so small. It's only 10% of my spend.”Well, it could be 15% of your spend—but have twice as much impact—if you thought about doing it differently.Kerry Curran, RBMA (23:28.942):Yes, and that spend is purely attributable. It's usually a commission—or a cost-per-acquisition model—so it's not like other channels where you're spending millions of dollars and may never know the outcome. So, there's still a lot of education that needs to happen. But the brands you work with are lucky to have you out there helping them get smarter. So, thank you. For the people listening who are thinking, “I need to get smarter about this”—what are some of the readiness steps or foundational things they should have in place to better measure affiliate and integrate it into their broader strategy?Lacie Thompson (24:26.095):I think the first step is really just making sure everything is set up properly. Do you have your UTMs set up—assuming you're using GA, which most people are? Some people use Adobe or other sources of truth, but most still have GA.There are obviously nuances and other ways to do it, but in general, you should make sure that your UTMs are structured appropriately within your affiliate program so everything flows into Google Analytics in a way that lets you match it up with your platform data.Otherwise, you're missing visibility into traffic driven by partner—relative to one another. You might also miss out on more advanced attribution models. That's the foundation to build on top of if you want to optimize your partnerships more thoughtfully.It's also very important to have that data available to share with the partners. Publishers don't know how much new traffic they're sending you. They don't get that feedback loop. The way we think about the data isn't just for internal use—we want to share it.We want to show partners the KPIs that are most valuable to the brand and ask: What can we do together to improve these metrics? If you give them that information, many partners are creative and clever and can come up with great solutions.But a lot of them have been trained to focus on the last click, maybe a higher conversion rate or AOV. And that training does a disservice to the partnership if you're not giving them better insight—and helping them succeed in ways that also help you.Kerry Curran, RBMA (26:36.182):Yes, definitely. To your point, all of it helps companies and brands drive better results and outcomes. So it's about having the right data—and doing smarter things with it.So thank you so much, Lacie. How can people find you?Lacie Thompson (26:52.731):I feel like I'm everywhere! I'm on LinkedIn, you can email me, text me—I'm always available to chat. I'm always happy to help. I love finding ways to improve the industry holistically.I'm happy to give advice—or I love hearing what other people are doing that's cool and unique and special. I love collaborating with other brands. I'm one of those people who doesn't really say no to talking about anything, anytime.You never know where conversations might lead, so please reach out if you want to chat.Kerry Curran, RBMA (27:41.73):Definitely. Well, thank you. I'll be sure to include all that information in the show notes. I really appreciate your time. I've enjoyed our conversation and look forward to having you on again in the future. Thanks, Lacie.Lacie Thompson (27:53.859):Amazing. Thank you so much, Kerry.Kerry Curran, RBMA Thanks for tuning in to Revenue Boost: a Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about affiliate performance and full funnel growth.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe. And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find our show.Until next time, I'm Kerry Curran, helping you connect marketing to growth, one episode at a time. We'll see you soon.

Send me a text!Overcoming The ‘Connection Crisis' with Authentic Marketing feat. Alex Cattoni In this episode of Community, Kristina is joined by Alex Cattoni, founder of Copy Posse and an expert copy writer and marketer with over a decade of experience. Together they are talking about why an authentic personal brand is essential to the success of your small business. With more content being put out than ever before, busier schedules and AI, we're in a connection crisis. People want to authentically connect with you, your brand, and your mission. Maybe your marketing output isn't the problem, it's your authenticity.  If you're looking to build a brand that stands out without losing your authenticity, this episode is your next step! Connect with Alex: InstagramWebsiteYouTubeLinkedInPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing

Doc Danny kicks off the new year with a powerful exercise to audit your business from a 30,000-foot view. He breaks down three core areas—Marketing & Brand, Sales, and Product (Customer Experience & Outcomes)—to help you identify gaps and optimize your practice. Key takeaways include: Aligning marketing, sales, and product delivery for consistent messaging. Reducing drop-off rates by improving your client journey from initial contact to retention. Enhancing customer experience to stand out, including small details like punctuality and personalized touches. Prioritizing 2-3 actionable improvements per quarter to drive sustainable growth.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Surbhi Agarwal, the CMO at Applied Intuition. Surbhi shares her impressive career journey, transitioning from engineering and sales to various marketing roles, ultimately becoming a CMO. With experience at industry giants like Intel and Google, as well as startups, Surbhi offers valuable insights into the differences between large corporations and startups, the critical role of product marketing, and leadership strategies. She emphasizes adaptability, continuous learning, and the importance of advocating for oneself in the workplace. Surbhi walks us through:Her career journey from engineering to CMO in B2B marketing.Experiences in both large corporations and startups.The importance of product marketing in understanding product-market fit and business strategy.Challenges faced by product marketers, including lead generation and collaboration.The extensive responsibilities faced by product marketers in various aspects of the business.Her admiration for the demand generation function and its high-pressure environment.The impact of organizational silos on marketing efficiency and effectiveness.The Golden Triangle: defining functional pillars and setting clear objectives for team collaboration.Strategies for fostering collaboration and alignment within marketing teams.Adapting to different cultures while working internationally despite visa restrictions.The significance of psychological safety, trust, and open communication in leadership.Gender inequality in the workplace and the importance of advocacy for women.Lessons on resilience, adaptability, and continuous learning in career development.Key Links:Guest: Surbhi Agarwal - https://www.linkedin.com/in/surbhiagarwal/Host: Jane Serra - https://www.linkedin.com/in/janeserra/

This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country. Here's a peek at what we cover in this episode: [00:03:09] - Elle walks us through her background in professional sports marketing (working in marketing for both Major League Baseball and the PGA Tour), moving over to brand marketing for [solidcore], and eventually landing her role at CAVA. She also shares what sparked her decision to go to grad school and gives advice for listeners considering their next career moves (educational and beyond). [00:14:03] - Elle dives deep into Field Marketing and explains how to utilize local creators and marketing team members to generate buzz around your brand and bring consumers in store. [00:20:07] - Elle gives us a peek into the brand partnership strategy at CAVA, revealing how the brand strategically chooses their partners (hint: value alignment is so important!). She also shares a real life example of the full, lengthy process behind executing a great partnership from her days at [solidcore]. [00:31:14] - Elle explains the marketing strategy CAVA employs when entering a net new market and gives us a behind the scenes look at their recent launch in Chicago. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Elle's episode: Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Elle on LinkedIn Check out what CAVA's up to: Instagram | Facebook | Twitter (X) | TikTok Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.  Episode Breakdown: 00:20 – Intro 01:00 – FREE workshop invite 03:31 – We choose marketing, brand chooses us 05:59 – You can't have a relationship with a company 08:18 – Personal Brand vs. Company Brand 10:21 – People pay for solutions to their problems 13:50 – Increase referrals with social proof 15:57 – You must be RELEVANT 16:29 – Adding Lead Gen to Attraction Marketing 18:30 – Your Net Worth is tied to your Network 22:07 – Motivation vs. Drive 25:05 – Change your perspective about circumstances FREE M1 ACADEMY WORKSHOP REGISTRATION LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthostMentioned in this episodeLeslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:Staying Grounded While Launching an Out-of-this-World Brand Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald'sEmbracing A.I. and Maintaining the Human TouchJennifer Polk, Chief Marketing and Digital Experience Officer, Feeding AmericaBeyond the Game: Crafting Unforgettable Brand Experience Journeys Through SportsLinden White, Head of Account Management and Integrated Solutions, rEvolutionLisa Nucci, CMO, Choose ChicagoDan Moriarty, CMO, Chicago Fire FCBranding in the Narrative Economy: The Psychology of Consumer ExperiencesKristian A. Alomá, Ph.D., Founder & CEO, ThreadlineAsk Me Anything Panel of ExpertsShannon Lee, Senior VP of Creative, StudioNorthPepper Miller, President, The Hunter-Miller GroupLindsay Gash, Creative Innovation Lead, NA Agency, MetaAndy Crestodina, Co-founder & CMO, Orbit Media StudiosInnovation as CreativityMeghan Hurley, Vice-President of Global Brand Marketing, Claire'sBronco Boost: Generative AI's Marketing Journey Goes from Zero to 60Joe Grigsby, Panel Moderator, VMLJen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor CompanyChris Scuro, VP/DiThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

With Justin Colt, Co-founder and Chief Creative Officer of The Collected Works; Gabi Horowitz, Head of Marketing & Brand at Expensify; and Shawn Borton, Head of Design at Expensify. The original post for the project can be found at https://bit.ly/bnpodcast075

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.On this episode of the FINITE Podcast you'll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she's noticed between brand and product-led growth. You'll gain inspiration and insight as to how to balance the two. Support the show

For this week's episode, Steve chats with Ep. 105 with J.J. Healan, the VP of US Marketing: Brand Content and Culture at McDonald's.

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK's largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relationship with all stakeholders, including customers, suppliers, and communities. The engaging discussion covers Tom's role in creating new data-led customer propositions and capabilities for the group's brands and the need to press the reset button to prioritise marketing and brand building in retail organisations. Tom also highlights the importance of data and technology in personalisation efforts and how it can simplify the marketers' job by automating routine tasks.  The conversation also covers privacy and data protection and the Partnership's sustainability drive. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.Join them as they discuss: The role of marketing  and brand building at the the board level of retail companiesHow invested are  senior marketers with the technology stackUsing AI and ML-driven data science to deliver value exchangesWalking the thin line between personalisation and customer data privacyA beyond the horizon look into the role of retail media Overcoming the challenge of measuring the ROI of retail mediaSustainability  as a part of the Partnership's DNAAdvice for young marketing professionals As Head of Personalisation and Retail Media at the Partnership, Tom's role focuses on evolving and scaling the retail media services of the brand for the benefit of its customers, advertisers and the Partnership.  Prior to joining the Partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers around the world to design and build their retail media businesses. Tom is a passionate and energetic business leader with extensive experience in digital marketing and E-Commerce at Retail and FMCG brands. He is adept at dealing with complex and innovative data sources and using customer data science to understand and improve shopper experience.The full transcript is available here.Support the show

#31: On today's episode, Julianne Fraser, founder of Dialogue NYC, comes on the podcast to discuss her personal story of how she started her company. Dialogue is a leading global influencer marketing agency on a mission to thoughtfully connect brands with creatives. She started the agency 6 years ago and has built a roster of top-tier clients, from Sakara, Seed and Brooklinen, to Adidas, RE/DONE, Love Wellness and Cali Rosa, among many others.We discuss all things influencer marketing (from the agency side and creative side). We touch on building a community that's based in authenticity, the REAL WORK behind content creation, the core of influencer marketing, the difference between influencer ads and normal ads, the core of influencer marketing and how some creators are missing the mark, the ins and outs of brand partnerships, how to turn campaigns into collaborative relationships, and what it takes to be successful in the influencer sphere. She even touches on her years of living bi-continental and how she balanced started a company, exercised balance, and moved past limiting beliefs.CONNECT BELOW:follow Julianne Fraser on Instagram herefollow Dialogue NYC hereCONNECT WITH HAN:follow Han on Instagram herefollow How I See it the pod herefollow Han's TIK TOK herecheck out the blog here

In today's must-watch episode, we unravel the intricate world of Mortgage Marketing, a vital tool for every mortgage broker aiming to escalate their business impact and income. Navigate through the current landscape of the mortgage industry with ease, as we dissect the fundamental roles and strategies to mark your prominence in the mortgage space.

Is the competition stiff and hard to break? Have you tried everything to get your business seen but it still isn't enough? London : Los Angeles (LO:LA), a creative marketing agency, can help. Go to https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage for additional information. London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com

It's YOUR time to #EdUp In this episode, recorded LIVE from ⁠⁠⁠⁠Element451's 2023 ENGAGE Summit⁠ in Raleigh, North Carolina YOUR guest is ⁠⁠⁠⁠Kristina Faller, Director, Marketing & Brand Experience at RIT Certified YOUR host is ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ ● Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠! We make education YOUR business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/edup/message

Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inability to quantify brands negatively impacts marketers and companies, his belief that business is ahead of academia in understanding new tools and technologies, and why e-games succeeded - but the Metaverse may not be the next big thing. Also, listen in to learn about a completely original way of sleeping during a lecture.  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy organizational culture for aligning branding and revenue generation. Tune in to this episode for an enriching discussion on these topics and more!Connect with Brian:https://matchnode.com/https://www.linkedin.com/in/brianrdavidson/Catch more from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Get a behind the scenes look at Influencer Marketing: Brand Activations. I give insider information into Fitness Fuses with Fashion Event + elements of events, activations, and what to think about. Build Your Brand with Influencers in a Week + Free Webinar https://bit.ly/createitlikeaboss --- Support this podcast: https://podcasters.spotify.com/pod/show/create-it-like-a-boss/support

In this episode of the podcast, we had the pleasure of chatting with Special Guest James Hipkin, a Website Developer, Marketing Strategist, and Author. Throughout the conversation, we covered three main topics: website making, marketing, and brand building. When discussing website development, James emphasized the importance of providing an excellent user experience, optimizing the website for search engines, and creating quality content that aligns with the target audience's needs.Moving on to marketing, we explored different strategies for promoting a website and building a recognizable brand, including social media marketing, email marketing, and search engine advertising. James shared insights from his years of experience and provided valuable tips on how to create effective marketing campaigns that can help attract visitors to the website.Finally, we discussed the significance of brand building, highlighting how it can help businesses establish trust and credibility with their target audience. James shared his expertise on how to develop a brand identity, including creating a strong logo, messaging, and visual identity that aligns with the target audience's needs.Overall, our discussion provided valuable insights for anyone looking to create a website, establish a strong online presence, and build a successful brand. James' vast experience as a website developer and marketing strategist provided us with a wealth of knowledge that we were able to share with our listeners.Special Thanks to James Hipkins who was our guest for this episode. If you want to know more about James Hipkins please check out his website at https://inn8ly.com/expert-podcast-guest/ for more information and also consider get a website while you at it.

Misha Sher, a sports marketing veteran, author, lecturer with a unique background and great stories from working with Pele to many other big sports properties and brands. We are going deep why brands engage with sports, esports/gaming, women's sport and how to activate it, athlete marketing and unpacking his current role as Global Head of Sport, Entertainment and Culture at MediaCom (now called EssenceMediacom and part of WPP's GroupM).    Key Highlights Born in Ukraine, immigrating to the US at the age of 13, culture shock, didn't speak the language.  Football/Soccer was his language and helped him to integrate Dream to be a pro Footballer cut short, first job in Banking in Boston – start making a living Next stop Masters Degree in Football in Liverpool – back to his passion – thesis on Premier League Clubs in North America Soccerex – Director of Business Development – helping expand to Singapore and new commercial ideas, ie cities paying host fees Short sting as Ranger Football Club as Global Partnership Director – some lessons from it Entering MediaCom – short intro on the company being part of WPP's GroupM – managing billions of dollars of advertising money Media agency investing in traditional media channels, agency starting to offer new services to take “customers” (Brands) into sport and other entertainment spaces Sports marketing agencies and Media Agencies, from partners to rivals Pele – amazing opportunity to represent him for several years to help build his brand and create commercial opportunities (Pele was 72 at the time). Brazil about to host the FIFA World 2014 and Olympics 2016 – most iconic Brazilian sports star – building his brand by association with other iconic brands (Coca Cola, Emirates, Hublot, Procter & Gamble, etc) Amazing networking by being around him and meeting Heads of States to CEO's  - signing multi years, multi million dollar deals for him – managing and maximizing his time Some personal stories about Pele, the Legend and the man he was Deploying Clients Money – over USD 1 billion in his career across B2C and B2B opportunities -  value creation is the key Transactional nature of industry vs “why” would/should the fan/customer care and what is the best vehicle to achieve the client's objectives “As a brand, don't disrupt what people love, be the thing what people love” -  Eintracht Frankfurt sponsor example (Indeed), perfect alignment with club Discussion about lack of understanding and budgets beyond the initial budget to buy into a property by many brands – ratio spending on activation Balancing risk factors for brands between engagement in athletes, clubs/teams and leagues, different risk vs rewards Athletes and influencers becoming “media platforms”, huge social media reach and the opportunity for brands Gaming/Esport/Web3, where are the opportunities for brands – examples and discussion about future growth Growth of Women's sport, the importance and opportunities for brands Working on new book  – (working title) “From Athlete to Enterprise” – how to build a personal brand and build sustainable future incomes        About Senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, have an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives. Have advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets. Strong business leader, with track record of building and managing diverse teams while operating in a multifaceted global organization. Possess a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies. Passionate about embracing disruption and driving industry innovation, with opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment', exploring the future of uninterrupted marketing. Specialties: Leadership, Strategic planning, Marketing & Brand strategy, Business growth, Commercial partnerships, Revenue generation, Sport & Entertainment strategy and activation, Public speaking, Pitching, Sales & Business Development, Talent Management, Negotiation, Brand building. Clients include: Toyota, Coca-Cola, American Airlines, Dell, Shell, indeed, Skoda, Subway, Hotels.com, BAT, Allianz, GSK, Fonterra, Sony PlayStation, Beats by Dre, Richemont, Pelé, Brian Lara, Eniola Aluko, Liverpool FC, Watford FC.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Daniel James is the Founder and CEO of mint performance marketing, a full-service agency that helps disruptive DTC and e-commerce brands accelerate growth through performance marketing. In 2021, mint was acquired by Social Chain Agency, a social media and e-commerce group. Since 2004, Daniel has led digital marketing strategies at companies including MySpace, AOL, Adidas, and Disney. In this episode… In today's digital marketing landscape, customer acquisition costs are exorbitant, so brands need to retain their top customers. Brand performance is crucial for driving loyalty, but it's essential to leverage the right channels. So, what are some customer retention strategies you can utilize to maximize brand awareness and engagement? Digital strategist Daniel James recognizes the value of influencer marketing. This strategy builds engagement through user-generated content (UGC). When utilizing this form of marketing, Daniel advises you to focus on the community before the influencer to generate content relevant to your target audience. He also emphasizes the importance of optimizing the customer experience when generating loyalty. This may entail personalized notes with each product to make the customer feel appreciated. In today's episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Daniel James, Founder and CEO of mint performance marketing, to talk about loyalty and brand performance campaigns. Daniel shares the qualities of a successful influencer marketing campaign, how to drive brand performance through video content, and the importance of building brand loyalty through optimized customer experiences.

Sarah Grosz is an influencer marketing expert. She led the influencer marketing team at MuteSix, a leading marketing agency based in LA and is now the founder of goodCPG, a community and marketplace for emerging CPG brands. In this conversation we discuss: The types of influencer marketing How to scale your influencer outreach Best practices for paid & free collaborations How to filter for the right influencers Cross-promotion with other brands Setting up an ambassador program And more Learn more about goodCPG on Instagram here & join Sarah's community at goodCPG here

Earned, paid, and owned media are some of the ways a start-up business might attract new customers and keep current ones. Growth leaders and CXO's must understand how to strike a balance between performance marketing and brand equity development. Ben Grynol spoke with Nik Sharma, CEO of Sharma Brands, to discuss the advantages of each strategy and various sorts of growth levers.

Abby interviews John Jorgenson, Chief Marketing Officer at Cambium Learning Group. John and Abby discuss the importance of thoughtful brand messaging, and Cambium's focus on the Three Essential Elements to Education: Simplicity, Certainty, and Now. Cambium Learning Group owns a family of software and hardware brands serving students ranging from pre-kindergarten to adult.

What do Ryan Reynolds, Blues Clues, and Sustainable Shipping have in common- well, not much until 2022, when Maximum Effort and Flock Freight launched a tongue-in-cheek ad campaign to talk about what they are doing- and using our old friend Steve Burns from Blues Clues to do it. So, pull up your thinking chair, and grab your handy dandy notebook, cause we are talking with Bob Wolfley, Director of Social Media and Partnerships at Flock about how this campaign came about! Founded in 2015, Flock Freight roared onto the tech startup scene in 2021 winning Start Up San Diego's Startup of the Year award, CNBC's top 50 disruptors award, and a host of supply chain awards. Headquartered in Encinitas, Flock Freight is looking for brand awareness and a way to improve the freight industry- their software pools freight in the most efficient way possible, helping carriers keep their trucks full. They reimagine existing freight processes by relentlessly eliminating inefficiency and waste through shared truckload shipping. But shipping isn't flashy or sexy- so how do you build brand awareness? Alan and Sara sit down for a lively conversation about building brand awareness, working with Ryan Reynolds's marketing company, and how the campaign has been received despite its racy vocabulary. Learn more at Flock Freight | Freight Shipping, Logistics & Technology and view their viral campaign on Youtube Here. Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva.  TSD Spotlight is recorded remotely and edited by Hypable Impact If you enjoyed this podcast episode, like, follow, and share! music by ikoliks

My guest today is Brennen Schlueter(https://twitter.com/brennenschlu (https://twitter.com/brennenschlu)). Brennen has spent a decade building brands at the intersection of innovation and culture including Jordan, Robinhood, Amazon Music, and most recently was Head of Marketing at web3 company RabbitHole. He co-founded web3 marketing community JUMP (https://twitter.com/jumperstweeting (https://twitter.com/jumperstweeting)). After a decade of investing in crypto, he's excited to see the expansion of the technology to bring in the next generation of crypto users via web3 brands. Show Notes: Brennen's Core Philosophy and Role 2 people - Company & Audience Between Company and Audience is: Empathy Curiosity Courage Brand definition Not the product or company Its relationship they are built between a community and the product or services offered Brennen's role as marketer  In-house audience advocate  Intersection of brand and tech and culture What is the evolution of marketing? - How did we get here? Shouting AT you Becomes a conversation Now, a complete blur of the line between brand and community, ownership of a brand by its community What is the current state of Web3 Marketing? Hype and financialization Not a lot of great businesses…yet. Great ideas, theories and experiences UX and Comms - reminiscent of internet in early Web2 Brands starting to listen - the Web3 community is incentivized to shout (write twitter threads) about why they love a brand What is the future of Web3 marketing?  Communication - progressive decentralization Data - Avoid top-of-funnel, bc on-chain data is pure conversion data Empathy - embrace the Web3 perception problem in campaigns like Brennen did here https://thedefiant.io/airdrops-data-dive (https://thedefiant.io/airdrops-data-dive) and https://twitter.com/brennenschlu/status/1575605593724682240?s=20&t=Q0JCeMo8z1lv0YHjPBdCRw (https://twitter.com/brennenschlu/status/1575605593724682240?s=20&t=Q0JCeMo8z1lv0YHjPBdCRw)  MarTech - complete reboot to accommodate new community/brand dynamic Perception - abstract away blame on the underlying technology for core societal issues Internal - Mktg and brand face massive restructure Diligence - stress test this technology against all of our human anxieties              What are some Web3 brands to watch? Rainbow - beautiful design Doodles - here to make the world smile Bankless - full control of finances without traditional finance involvement Others from brennen - https://twitter.com/brennenschlu/status/1584249429862731776?s=20&t=Q0JCeMo8z1lv0YHjPBdCRw Thanks for listening! Did you know you can also watch the show on YouTube? Just hit the link below and don't forget to subscribe! https://www.youtube.com/channel/UCmLdoo9oEu2AhkH1cJHemfw (Web3 w/ Me - YouTube)

The Sharvette Mitchell Radio Show | www.Sharvette.com  Meet our guest: Coffe' Summers is a rising journalist and media enthusiast from Joliet, IL, whose goal in life is to wake up every morning doing what she loves and helping others do the same. Coffe' runs her own publication called Coffea. Coffea focuses on the lifestyles of growing entrepreneurs. She also has interviewed and covered stories on industry leaders such as Timeekah Murphy, Luxury Law, Lisa Price, Chrishon Lampley, and TJ Jackson.  https://www.coffeamag.com/press-kit  https://www.facebook.com/COFFEIMAN https://www.instagram.com/coffeiman/  https://twitter.com/coffeiman ✔Meet our host: Sharvette Mitchell is a Marketing Consultant that works with small businesses to enable them to build their platform so that they generate more revenue with increased visibility of their brand and business. She does this in a couple of ways by focusing on their positioning, visual branding, and marketing with one on one consulting, group coaching programs  based on her trademarked framework, THE PLATFORM BUILDER®,  speaking,  book collaborations, and hosting conferences & retreats.  Since 2008, Sharvette has hosted a weekly internet talk radio show  - The Sharvette Mitchell Radio Show. She has been seen on CBS 6, The CW Network, and featured in publications such as Huffington Post & AARP.   Learn more at www.Sharvette.com

When you think of airlines, very few ignite joy and have a distinct culture; seen truly as a lifestyle than Delta Airlines. Brand Director, Shannon Womack discusses the power of content to unite and celebrate cultures with shared values and why Delta is always on content for their customers. Our What's the Deal?! w/ NGP gives insight into how the content of powerful storytelling can unite audiences and cultivate community! Let's just say, we're giving you all the ways in which content is the leading builder and driver of today's lifestyle brands.    Episode Highlights:  Content and intentional brand partnerships are key for Delta Airlines when building community  Learning the difference between Glass and Rubber Balls of Responsibility is how Shannon balances her high demanding career and her role as a Black woman, wife and mother  An effective digital and social media strategy can help brands maintain market share and relevancy in crowded industry and consumer spaces   Social Handles  Host: @iamejjames Show: whosoncontent | @therealdba   Produced by Dear Media.

In today's episode of She Rules, Jessica host's special guest Jessica Dennehy. Jessica Dennehy discusses how she went from Wall Street Attorney to a Pivot and Slay Master helping other Entrepreneurs balance multiple streams of revenue. Jessica D also talks about her upbringing and how she and her now Ex-Husband were able to build a franchise of their Barber Shops  Mad Men by implementing a unique Marketing Brand that has nothing to do with their business but still tracks in clients.   Jessica Dennehy is a 2x best selling author, speaker & coach on a mission to empower leaders to Pivot their businesses, Slay their goals & enjoy the freedom that comes with success.  Former Wall Street Regulator, Jessica started her entrepreneurial journey ten years ago when she opened a brand of luxury barber shops called Mad Men. Now, through her company Pivot & Slay Consulting, Jessica empowers entrepreneurs to scale their businesses & step into their CEO Power.    Her diverse background and expertise have landed her significant speaking engagements in front of thousands of people, as well as features in important business publications such as Forbes, Entrepreneur Magazine, INC, & more. Jessica is the author of two #1 Best Selling Books: Pivot & Slay and Start Up Legends, both of which help entrepreneurs create more authenticity and authority in their brands. She is also member of the invitation-only Forbes Business Council and Entrepreneur Leadership Network and writes articles for both publications monthly.   Connect with Jessica here: Pivot and Slay  Instagram  Facebook Video of this podcast is available at: www.ReferralsWITHOUTaskingYouTube.com How to Get Involved:  Listen in as She RULES movement leader Jessica Stroud interviews incredible Entrepreneurs. Jessica's goal is to pull out how they make their own RULES so you can too. Jessica is on a mission to shed light on the path of other Entrepreneurs so their climb to the TOP is easier and faster. Jessica Stroud is on a mission to help self-driven women write their own rules.  Join the She Rules Movement at SheRules Connect with Jessica easily on Facebook, Instagram, and She Rules. Listen to this and other great episodes on Apple Podcasts.       

In this future innovation-driven session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and next-generation advertising & marketing strategies. The session covers the three stages of maturity when it comes to the use of NFTs to deliver recurring, long-term value both today and tomorrow. - NOW dives into strategies around how NFTs are currently being explored as tokens of value - NEXT looks at the immediate future of NFTs as a token for access - NEW considers a more distant future for NFTs as platforms for new ideas. For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology Joining the conversation are: Experts: Piers Fawkes, Founder, PSFK & Retail Innovation Week - https://www.psfk.com / https://youtube.com/retailinnovationweek Lauren Lyons, Senior Strategist, PSFK - https://www.psfk.com/retail-strategy-consulting-research-firm Melody Hildebrandt, EVP, Engineering and CISO at FOX, President of web3 media company Blockchain Create Labs (a FOX property), https://www.bcl.xyz/ Diana Richter, Head of Marketing & Brand at blockchain incubator ConsenSys Mesh, https://mesh.xyz/ Valerie Vacante, Director of Strategy, Product Innovation at Merkle, https://www.merkleinc.com/ Louisa St. Pierre, Global Director, Art & Experiential, MA+ Group, https://maworldgroup.com/ Izadora Yamamoto, Web3 Strategist & Meta Poet at https://www.izadorashin.xyz Justine Vilgrain, Co-founder of the NFT Factory & Braw Haus, https://www.brawhaus.com/ Michael Litman, first ever Senior Director of Web3 & NFTs at Media.Monks, https://media.monks.com/ Webb Wright, Web3 reporter for The Drum, http://www.thedrum.com/ Viewers will come away with understanding how NFT tech will power the future of Advertising & Marketing. For more information about the research powering the event: https://www.psfk.com/report/smart-marketing-with-nft-technology Or, consider giving your organization access to our entire research library of 400+ groundbreaking industry playbooks & on-demand research paper capabilities by subscribing to a corporate PSFK iQ membership. Find out more here: https://www.psfk.com/iq-market-research-platform --- Send in a voice message: https://anchor.fm/psfk/message

Welcome everyone, thanks for joining us on the MBIT Podcast discussing tech and entrepreneurship. Today Ryan Alford (the host of the Radcast) podcast joins to discuss how to build your personal brand, marketing, and the metaverse. The Radcast is a top 25 US marketing and business podcast featuring marketing tips, trends, industry stories, and a wide variety of guests. Best known for his work on brands like Verizon, Lexus, and the NFL Ryan has developed some of the most well-known creative campaigns of the last 15 years. Listen to the episode to hear how you can take advantage of these little-known tips to building your brand.Join The Mastermind: theradicalformula.comFollow @ryanalford

I talked with Dane Sanders, a brand storyteller who learned from Seth Godin and works with Donald Miller. We talked about what he learned from these big name experts, how to tell a story to connect with audiences, and what good marketing looks like. Listen to learn how to construct a good story to sell your product and service, Dane provides some interesting insights. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Today on the podcast I have Codi Lynn, founder of Creative Wife Joyful Worker and Co-founder of Salty Socials. Today we talk about how Codi started her blog, influencer marketing, brand partnerships and meeting some of her best friends Online!    We also talk about how we met when she volunteered to help me with an event very early on in starting my business and the power of building relationships for the long term. Connect with Codi Lynn: https://creativewifeandjoyfulworker.com/ @creativecodilynn @saltysocials Connect with Danielle: https://www.businessbabescollective.com/ @danilivinglife @businessbabesco

My guest today is Kalee Gardella, founder of KMG collective.  KMG collective is a consultancy which works to foster network and community among some of the better known venture capital firms in the world. I was really struck when I first met Kalee, by her words, “Serve those with the courage and conviction to build from scratch.” And being somebody who builds my companies from scratch as well, I'm really intrigued by what that means to her.  In this conversation, we talk about brand and marketing strategies for startups and for venture capital, and dig deep into the role of venture capital in building the current and future world of work. I hope you enjoy this wide ranging conversation about marketing, brand, and the future of venture capital with my friend Kalee Gardella.

Today's episode features Sam Sklover, Director of Marketing & Brand Partnerships for Primary Wave. Sam holds a relatively newer role in the music industry that is critical but often behind the scenes. Primary Wave is an independent music publisher which promotes music through licensing and brand partnerships. Listen in as Sam shares examples of successful partnerships, his background from working festivals, to label finance, and his current role promoting music from the likes of Alice Cooper, Smokey Robinson, Bob Marley & more! Not only is Sam an expert in his field, he is also a hella funny guy -- let's hop right in!

Today's episode features Sam Sklover, Director of Marketing & Brand Partnerships for Primary Wave. Sam holds a relatively newer role in the music industry that is critical but often behind the scenes. Primary Wave is an independent music publisher which promotes music through licensing and brand partnerships. Listen in as Sam shares examples of successful partnerships, his background from working festivals, to label finance, and his current role promoting music from the likes of Alice Cooper, Smokey Robinson, Bob Marley & more! Not only is Sam an expert in his field, he is also a hella funny guy -- let's hop right in!

On this week's show, Stephanie Pletka, author of Living Your Best Life remembers the call that created a paradigm shift in her life.Topic: What does your Marketing Brand say about you? We all have a look, a perception. You may be a leader, a people pleaser, the one with all the kids, the mom with the best snacks, the drama queen, the one who is most put together. We all have a brand, what is yours?This episode delves into what creates our brand, and 3 actionable steps to building a better image. Resources: Present Over Perfect with Shauna NiequistScripture: Eph 2:10, Gal 6:9, Phil 4:13 Four Ways to Create Space to Breathe:    1. What can you do the night before to prepare for the week ahead?2. Name two bad habits that keep you from owning the morning.3. What tools or apps can you download to create a more effi cient life?4. Who or what can you say no to this week to pad your life with a little more margin? Subscribe to stephaniepletka.com for more mom hacks, tips and upcoming events. Stephanie Pletka is a motivational speaker, author of Living Your Best Life and radio show host of Motherhood Mindset on Faith Talk Radio 1360 in Phoenix. She produces a weekly podcast to help women navigate the messy parts of motherhood. Get ready for entertaining stories and 3 actionable steps to finding the goodness in the hard places. It's time to be encouraged to chase your dreams and write your story. Grab a copy of Living Your Best Life or download your audible for moms on the go.Website: stephaniepletka.comEmail: stephanie@stephaniepletka.com Social Media: https://www.instagram.com/stephaniepletka/Contact: 480-788-1805 (show ideas, sponsorships, speaking engagements) See omnystudio.com/listener for privacy information.

In part 2 of our conversation with Seven Sons we talk to Blaine Hitzfield, CEO of Distribution for Seven Sons. He goes into depth on the transition from commodity production and marketing farm to a direct, diverse and profitable farm! He shares practical tips for people just starting down the path of direct to consumer marketing and for people who are well into their marketing journey! Resources Mentioned: https://www.statsamerica.org/radius/big.aspx Story Brand - Donald Miller Ranching for Profit Grazecast Podcast As always, check us out at Herd Quitter Podcast on Facebook and Instagram as well as at herdquitterpodcast.com. You can also check out Pharocattle.com for more information on how to put more fun and profit back into your ranching business!

Warren is the Co-Founder & CMO at Beer Marketeers, a full-service marketing, design, and branding agency, that also offers sales and production consulting to the craft beverage industry, bars, and restaurants. Born and raised in Louisiana, Warren has been working in the alcohol industry for 8 years. Graduated from Tulane in 2014 with a degree in marketing and an established passion for craft beer, he worked in distribution for a handful of years while running his own small marketing company and working for his mentor where he earned his marketing chops at a tech marketing company. He finally met his business partner in Florida where they started a non-profit beer fest and got their first brewery client, Idyll Hounds. Then he quit his real job and moved to Nashville where he continued his venture in marketing and growing his company into one of the most successful marketing agencies in craft beer. Since 2016, he and his team have worked with nearly 40 breweries, distilleries, restaurants, bars, and other beverage industry folks throughout the US and other countries. As of recent, they are also aiming to expand into the cannabis industry. In this episode, we covered important topics you need to know about marketing and sales to make your business thrive in any season. Enjoy the show, Skol!