Content Marketing NEXT with Pamela Muldoon

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Each week, host Pamela Muldoon, invites a content marketing professional to join her in a conversation to break down what’s NEW, what’s NOW, and what’s NEXT with content marketing. With speakers and influencers from Content Marketing World, Intelligent Content Conference and a few in between, the co…

Content Marketing Institute(CMI) Podcast Network


    • May 18, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 53m AVG DURATION
    • 16 EPISODES


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    Latest episodes from Content Marketing NEXT with Pamela Muldoon

    Michael Brenner Divulges The Two Skills Every Content Team Needs

    Play Episode Listen Later May 18, 2015 58:15


    Michael Brenner has become synonymous with B2B marketing. While at SAP as it's Vice President of Global Content Marketing Strategy, he launched his blog B2B Marketing Insider, which has become a top content marketing resource. Now he is Head of Strategy at NewsCred where he helps the company build a content strategy and assist clients with the same. With a mind for data and a desire to build the business case for content, Michael is informative, insightful and fun! 

    Seasoned Content Marketer Helps The Start-Up Community

    Play Episode Listen Later May 4, 2015 63:57


    How do unicorns and Calvin & Hobbes make it into a conversation about content marketing? This episode of Content Marketing NEXT, host Pamela Muldoon talks with the super-talented and very personable Jay Acunzo, Director of Platform for NextView Ventures. Listen to hear how Jay's journey from Google and Hubspot led him to this great rol as content marketing pioneer for the start-up community. And yes, they even discuss unicorns and Calvin & Hobbes. Enjoy. 

    Spotting Non-Obvious Trends To Predict The Future And Win In Business

    Play Episode Listen Later Apr 20, 2015 52:42


    Rohit Bhargava believes we all have the ability to spot trends. We just need to develop the right curation habits and look at information in a new way. This episode of Content Marketing NEXT, host Pamela Muldoon talks with Rohit about his latest bestselling book "Non-Obvious: How To Think Different, Curate Ideas & Predict The Future". Learn how you ca see a trend, predict the future and win against your competition. 

    Collaboration And Community Drives Content Marketing For Small Business

    Play Episode Listen Later Apr 6, 2015 47:26


    In this episode of Content Marketing NEXT, Pamela Muldoon talks with Jon Wuebben, CEO and Founder of Content Launch. For the past eleven years, Jon has been a content marketing pioneer, providing content services for his SMB clients. Learn how Jon and his team are filling a content marketing technology gap, why collaboration is key to content creation and how the sharing economy could change how we all do business. 

    From Heavy Metal To LinkedIn: Jason Miller Slays B2B Marketing

    Play Episode Listen Later Mar 23, 2015 48:22


    In this episode of Content Marketing NEXT, host Pamela Muldoon talks with Jason Miller, Senior Content Marketing Manager for LinkedIn. Jason tallks about his book, Welcome To The Funnel, and his rock 'n roll viewpoing on what's New, Now and Next with social media and content marketing. Put your devil horns in the air for a heavy metal good time with Jason Miller. 

    Content Driven Experiences Are The Next Era of Marketing

    Play Episode Listen Later Mar 2, 2015 48:36


    Companies are embracing content marketing. That's the good news. But there is still a lot of work to be done according to Robert Rose, Chief Content Strategist for Content Marketing Institute. Host Pamela Muldoon talks with Robert about the new conversations happening in enterprise marketing, the two distinct roles in content that need to work in synergy and taking the marketing profession to a whole other level. Find out how Robert really feel about Native Advertising and learn the wisdom shared by his grandfather. Engaging, insightful, with a little bit of humor, you will take away some excellent information in thsi episode of Content Marketing NEXT. 

    Intelligent Content Is The Future of Future Of Content

    Play Episode Listen Later Feb 16, 2015 67:46


    As Content Marketing Institute gets set to host the first Intelligent Content Conference since taking over this event, Pamela Muldoon talked to Scott Abel, the co-founder of ICC and Content Strategist at The Content Wrangler. Scott shares his insight and wisdom on what makes up intelligent content and why companies need to be focusing energy on ensuring this is part of their content strategy moving forward. 

    Adapting Content To Ensure A Positive Customer Experience

    Play Episode Listen Later Feb 2, 2015 74:43


    Structured content, adaptive content, content personalization and omni-channel distribution. All of these areas of content strategy are discussed in the latest jam-packed episode of Content Marketing NEXT. Host Pamela Muldoon is joined by international content strategist Noz Urbina, Urbina Consulting, to not only tackle these topics, but also find out what advice Noz received from a marketing executive of a global, multi-billion dollar company that each of us should take to heart. 

    Inspiring Content Raises Millions To Bring Clean Water To Those In Need

    Play Episode Listen Later Jan 19, 2015 48:50


    Over 800 million people on our planet do not have access to clean drinking water. On thsi episode of Content Marketing NEXT, Paull Young, former Director of Digital for charity:water, sat down with Pamela Muldoon to share how creative content can inspire individuals to raise awareness and millions of dollars to bring water to those who need it most. 

    Using Tools To Improve Content Creation And Performance

    Play Episode Listen Later Jan 5, 2015 55:08


    He's known to many as the social media tool guy. His blog has made the Social Media Examiner Top 10 for the past two years. He's a networking pro that believes it's not just what you know, but who can you help? This episode of Content Marketing NEXT, host Pamela Muldoon sits down with Ian Cleary, RazorSocial, to talk about the changing trends in social and content, how marketing automation can improve your business, and the book that became his blueprint for success. 

    Writing A Book As Part of Your Content Strategy

    Play Episode Listen Later Dec 15, 2014 48:12


    Have you been thinking about writing that book? Perhaps this is one of your business goals for the New Year? This episode of Content Marketing NEXT, Jim Kukral, Author Marketing Institute, joins host Pamela Muldoon to motivate you on why now is the perfect time to set aside what's holding you back and publish that book. Jim shares why the emotional connection in content is critical and how the smartphones we carry every day are changing how content is consumed. 

    Become A Better Writer To Create Better Content

    Play Episode Listen Later Dec 8, 2014 48:08


    Ann Handley, Chief Content Officer, MarkingProfs, joins Pamela Muldoon on this week's episode of Content Marketing NEXT. Ann shares some historical insight to the content marketing conversation and how the industry has evolved from when she wrote Content Rules to her current bestseller, Everybody Writes. Content creation, eliminating cliches and her love of dogs are all part of this witty, fun and inspiring conversaton. 

    Creating A Social Business with Bernie Borges, Find And Convert

    Play Episode Listen Later Dec 1, 2014 50:33


    What is a Social Business? Find out on this week's episode as Bernie Borges, Find And Convert, joins host Pamela Muldoon to discuss what's happening new, now and NEXT in social business. Bernie talks about the importance of owning your own media channel and shares how he really feels about the term social media marketing. 

    Global Content Marketing with Pam Didner

    Play Episode Listen Later Nov 24, 2014 47:34


    Pam Didner, Global Content Marketing, joins Pamela Muldoon on this week's episode of Content Marketing NEXT. Learn more about Pam's new journey as consultant, author and speaker, how she redefined the 4 P's for the digital age and why the need to break down silos is still part of the content discussion. 

    Content Marketing And Native Language Search with Andy Crestodina, Orbit Media Studios

    Play Episode Listen Later Nov 17, 2014 43:08


    Andy Crestodina, Orbit Media Studios, joins host Pamela Muldoon to talk about what's new, now and next for content marketing, SEO and web design. Get Andy's take on the importance of native language search as it pertains to how you create content. Find out what buzzword Andy would love to blast and why he believes the guest blog post is not dead, but very much alive. 

    Getting Back To The Basics of Content Marketing With Arnie Kuenn, Vertical Measures

    Play Episode Listen Later Nov 3, 2014 48:40


    Host Pamela Muldoon talks with Arnie Kuenn, President of Vertical Measures and award winning author of Accelerate! Move Your Business Forward Through The Convergence of Search, Social and Content Marketing.  Arnie's latest book Content Marketing Works is available January 2015.

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