Podcasts about content rules

In this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc. They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information. They discuss the unique content management challenges faced by life sciences companies, such as legacy content and the transition from traditional writing to component-based modular structures. Regina emphasizes the importance of content standardization across dimensions, from full deliverables to individual words, to create a unified and efficient content ecosystem. The conversation also explores the benefits of content reuse, reducing redundancy, and achieving full traceability of changes. Regina and Noz shed light on how structured content enables personalized, channel-specific, and audience-specific communication, ultimately enhancing the user experience.   What you will learn: The significance of structured content in life sciences. The challenges faced by the industry in managing content. How structured content helps overcome these challenges. The journey from traditional content to modular, machine-friendly content. Real-life examples of structured content transformation.

Zee wanted to do something a bit different -- and repost a compilation of some of his best videos from this week and in the past. Snippets about a little bit about everything; community, networking & partnerships, content for your brand, marketing tips, and so much more. You may have already heard these snippets, but they are JUST as powerful the second time around. We hope you enjoy it, and as usual, its nothing but LOVE! want to be a guest on Zee Speaks & get some advice from Zee personally? text us: at 501-529-7324, and we will make it happen. Instagram: https://www.instagram.com/willzeetidw... Facebook: https://www.facebook.com/speakupzee Twitter: https://twitter.com/willzeetidwell Tik-Tok: @neighborhoodhero96 FOLLOW MY PARTNERS: https://www.instagram.com/esquirewrit... want to support & help me make more content? CashApp: https://cash.app/$speakupzeeLLC Venmo: https://venmo.com/code?user_id=294266... Subscribe to my podcast Zeè Speaks -- speakupzee.com https://podcasts.apple.com/us/podcast... Love.

If you want more clients, you need to build relationships.   There are few better ways to do that than writing.   In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.      Timestamps:   Ann's first newsletter: 4:18  What is honest empathy? 9:13   Should you write the same way you speak? 14:53  Making every word count: 18:08  The importance of editing: 21:19  Why writing is a privilege: 23:55  Developing your writing voice: 25:06  Building a relationship with your readers: 31:45  Should personal trainers start a newsletter? 34:18  Ann's advice for her younger: 38:44                         Find Out More About Ann: Website: https://annhandley.com/  Instagram: https://www.instagram.com/annhandley/ New Book: https://annhandley.com/everybodywrites/      Find Out More About LTB: Website: https://liftthebar.com/  Instagram: https://www.instagram.com/liftthebar/? Stuart's Instagram: https://www.instagram.com/stuart__aitken/?hl=en  14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49 Free Newsletter: https://liftthebar.activehosted.com/f/16 

Moustafa and Emmi discuss the interaction of aesthetics, content, and the normalization of extremism. The interview today was conducted by Sina Kashefipour and the show is produced by Chelsea Daymon and Sina Kashefipour. If you have enjoyed listening to The Loopcast please consider making a donation to the show through our Patreon. We greatly appreciate it.

Welcome to episode #851 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person's success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don't believe me, you should check out her incredible newsletter that comes out every two weeks. On this week's episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation... Running time: 1:06:01. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Ann's Newsletter. Follow Ann on Instagram. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'.

In Podnews today: A podcast that has reached #1 with just a trailer, and a criminal keynote at Podcast Movement Visit https://podnews.net/update/spotify-new-rules for all the podcasting news, and to get our daily newsletter.

 In this episode, we talk with Dave Delaney, a keynote speaker, author, podcaster, and the creator of the NICE Method, which is used to help leaders of fast-growing technology companies retain talent and improve company communication and culture. THOUGHT #1"Treat People the Way YOU Want to be Treated"-Mum THOUGHT #2“Treat Those Who are Good with Goodness, and Also Treat Those Who are NOT Good with Goodness. Thus, Goodness is Attained.”- Lao Tzu CONNECT:Website: Futureforth.comPodcast: The Nice PodcastBlog: Bring The Nice Speaker Series: The Nice Method Speaker Series Book: “New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods (Que BizTech)”Book: “Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business 2nd Edition”Book: “ Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself ” (Que Biz-Tech) 3rd EditionBook: “ The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform ” Keynote: DaveDelaney.me Consulting: Futureforth.com Email: dave@futureforth.comFacebook: Dave DelaneyInstagram: Dave Delaney Linkedin: Dave DelaneyTwitter: Dave Delaney BRAND & RESOURCE MENTIONS:"I Get knocked Down" (Chumbawamba) - YouTube.com "Rocky" (Sylvester Stallone) -  YouTube.com Hulk Hogan - HulkHogan.com"The Expendables" (movie) - IMDB.com Toronto, Canada - Toronto.CaGoogle - Google.com FedEx - FedEx.com Hubspot Business Hardware - Hubspot.com LinkedIn Corporation - Crunchbase.com  HealthStream-Healthcare Workforce Solutions - HealthStream.com American Marketing Association - Ama.orgSXSW Interactive - SXSW.com MPI - MPI.org SHRM - SHRM.org HFMA-Healthcare Financial Management Association (HFMA)  - HFMA.orgIABC - IABC.comUSA Today - USAToday.comForbes - Forbes.com Billboard Magazine, Inc - Billboard.com Entrepreneur Magazine - Entrepreneur.comA Mommy Cast Podcast - AMommyCast.com "Two Boobs and A Baby" podcast - TwoBoobsAndABaby.comChic-Fil-A - Chic-Fil-A.comThe Golden Rule (Matthew  7:12) - BibleGateway.com The Platinum Rule (Dr. Tony Alessandra) - Alessandra.com "It's A Small World" (Disney Magic Kingdom Park) - DisneyWorld.Disney.Go.comNetworking for Nice People - NetworkingforNicePeople.com Networking for Assholes- NetworkingforNicePeople.com Easter Egg - Wikipedia.orgGoodreads - Goodreads.com Amazon - Amazon.comApple - Apple.com Microsoft - Microsoft.comGary Vaynerchuk - GaryVanerchuk.com"The ROI of Nice" (keynote) - DaveDelaney.meThe Great Resignation Calculation- Futureforth.comGlassdoor - Glassdoor.comTin Whiskey Southern Kitchen and Still - TinWhiskey.com Historic Cocoa Village  - VisitCocoaVillage.comGeneration X - Wikipedia.orgNorman Vincent Peale - Britannica.comLao Tzu - WorldHistory.org Flash Mob - Wikipedia.orgNate St. Pierre - LinkedIn.com Love Bombing - NyTimes.com"And forgive us our trespasses, as we forgive them that trespass against us." (Matthew 6:12-14) - BibleGateway.com  "You  have heard that it was said, ‘An eye for an eye and a tooth for a tooth.' But I say to you, Do not resist the one who is evil. But if anyone slaps you on the right cheek, turn to him the other also.” (Matthew 5:38-39) - Biblia.com"Kill Someone With Kindness"  - Merriam-Webster.comWaffle House - WaffleHouse.com Greeting "Welcome to Moes" - YouTube.comCSuite - CSuite.com SHRM Deconstructing The Great Resignation - SHRM.orgHard Rock International – HardRock.comBooky Call - https://www.bookycall.combookstarPR - bookstarPR.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comLeadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.comCulture That Rocks: How to Revolutionize Your Company's Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids' cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT Keel DAVE DELANEY'S BIO:Dave Delaney is obsessed with how we can all be nicer in how we communicate both online and in person. He is the founder of Futureforth.com and creator of the

Val Swisher, CEO of Content Rules, shares some best practices related to content creation and translation workflows in life sciences. https://contentrules.com/

Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good.  This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions.  But how do you get your email subscribers to share their preferences with your brand?  How do you get the information you need to customize their experience? Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author, joined me on the SEJ Show to give you proven steps to gather first-party cookies.  In this podcast, you'll learn to connect with your audience, maintain relevant marketing campaigns, and nurture your owned audience to conversion.   When I look at that cookie or the idea of a post-cookie world, and when I look more holistically at what's going on in digital marketing, I think that we have an opportunity to not think about the death of cookies like it's death (in some ways it is because we're losing that access to bits of third-party data) but actually to reframe it as an opportunity to reboot our customer relationships. –Ann Handley, 25:32 Email is new again. –Ann Handley, 23:09 Sometimes there's an over-compensation for the short term instead of playing the long game. Playing the long game is what we can do from a content perspective.–Loren Baker, 48:07 [00:00] - Ann Handley's background. [06:25] - Pillars to create great content. [09:24] - Example of an airline using good content. [12:18] - Are avatars important when you're writing? [13:15] - Our job as marketers when it comes to writing. [16:40] - Google vs. Safari dropping the third-party cookies. [16:67] - How to relate your content to something newsworthy. [21:46] - Tips for getting emails opened and adding value to your list. [30:43] - Companies that humanized their approach to content. [33:00] - An example of how JetBlue approaches its content. [36:07] - Ann's thoughts on building subscriber lists on social media channels. [40:18] - Other ways to use email newsletter lists. [51:32] - Content marketing ideas to take “offline”. [52:28] - A nice example of print content.  [62:38] - How do you communicate your content to people?   Resources Mentioned:  Road ID - https://www.roadid.com/ Books: Everybody Writes & Content Rules - https://annhandley.com/books/ Marketing Profs - https://www.marketingprofs.com/ Part of the reason I believe so strongly in email and whether it's a post-cookie world or not is because it's such a tremendous opportunity to connect directly with one person at one time. –Ann Handley, 24:08 It's going to cut down on the amount of retargeting, remarketing, and data that third parties have about you, but first parties may be able to have it.–Loren Baker, 18:35 Instead of approaching your marketing with this level of anxiety…If we've done our jobs right from a content and an SEO standpoint, it will ultimately pay off in the long term. I think sometimes the reason that short-term thinking happens is that we have this anxiety around it.–Ann Handley, 48:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ann Handley:   ​​Ann is a pioneer in the world of digital marketing. A Wall Street Journal Best-Selling Author, LinkedIn Influencer and Writer, partner at MarketingProfs, and Founder of ClickZ, she has made an indelible mark on how we think about content and marketing. She has handled the tough topics of writing and content marketing with finesse. As an expert in her field, she has authored two best-selling books, "Everybody Writes" and "Content Rules." Her influence extends beyond being a speaker and author, as Ann has guided many companies to develop marketing strategies that work.   Connect with Ann on LinkedIn: https://www.linkedin.com/in/annhandley/ Follow her on Twitter:https://twitter.com/annhandley/ Visit her website: https://annhandley.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

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We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and optimization services. Val joined us to talk about something every company wants to do – provide personalized experiences at scale. She's authored a book on the topic - The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale with Regina Lynn Preciado, a senior content strategist with Content Rules. We talked about the need for content standardization to enable personalization at scale and what organizations need to do from a content strategy and technology perspective. Here's what you'll learn: How Val defines personalization What is the Personalization Paradox? What is content standardization and how you achieve it? What needs to be standardized? What are the biggest challenges to providing personalized content (at scale)? How should a company think about personalizing content in a global context? About Val Swisher: Val is the founder and CEO of Content Rules, a global content strategy, Optimization, and Transformation consultancy. She runs the content strategy, global content strategy, and content optimization service lines for the company. Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She speaks frequently at industry conferences and is a sought-after guest on webinars and podcasts. In her view, content should be easy to read, cost-effective to translate, and efficient to manage. Where You Can Find Val: LinkedIn: https://www.linkedin.com/in/valswisher/https://www.linkedin.com/in/valswisher/  Twitter: https://twitter.com/valswisher and https://twitter.com/contentrulesinc Content Rules: https://contentrules.com/ Additional Resources: Book: The Personalization Paradox: https://contentrules.com/tpp/ The Personalization Paradox Webinar Series: https://contentrules.com/watch-your-words-the-personalization-paradox-1/ (Part 1)

Josh lives in Spain while running a six figure coaching business. He started off online at 16 and hit his first six figures at 19, since then he has been scaling to multi six-figures a year only using Facebook. In this ep, we will breakdown how you to ethically break content rules, create short piece of content and still able to convert your audience. Discover how to attract Your Perfect Client. Grab my ebook at bit.ly/YourPerfectClient Get the 'Content Marketing Blueprint at bit.ly/cmhacks Make your first or next cash on demand with podcasting in 60 days. Visit www.PodcastForProfitSummit.com

Josh lives in Spain while running a six figure coaching business. He started off online at 16 and hit his first six figures at 19, since then he has been scaling to multi six-figures a year only using Facebook. In this ep, we will breakdown how you to ethically break content rules, create short piece of content and still able to convert your audience. Discover how to attract Your Perfect Client. Grab my ebook at bit.ly/YourPerfectClient Get the 'Content Marketing Blueprint at bit.ly/cmhacks Make your first or next cash on demand with podcasting in 60 days. Visit www.PodcastForProfitSummit.com

– With Afghanistan under Taliban control once more, we hear from the Afghan Australian Women's Association & Prof. Sha-ahram Akifahrzadeh about what it could mean for human rights in the The post Human rights concerns for Afghanistan | Dennis Altman on Aus Gov refusal to accept refugees | OnlyFans de-platforms sex workers with new content rules appeared first on The Informer.

– With Afghanistan under Taliban control once more, we hear from the Afghan Australian Women's Association & Prof. Sha-ahram Akifahrzadeh about what it could mean for human rights in the The post Human rights concerns for Afghanistan | Dennis Altman on Aus Gov refusal to accept refugees | OnlyFans de-platforms sex workers with new content rules appeared first on The Informer.

The Google-owned platform says some 1.6 million out of every one billion pieces of content uploaded were flagged and deleted for sexual abuse, misinformation and hate speech. A new search tool lets Facebook users check if their data was among half a billion users hacked. The health regulator NICE says opioids should not be prescribed for phantom chronic pain. Google, Facebook and Amazon face a new regulator in a bid to curb tech giants’ dominance. The E3 gaming expo will be streamed to everyone for free this year without paywalls. Nasa’s Ingenuity mini-chopper snaps its first colour photo of Mars, and, forget smartphone map apps - a Bronze Age slab found in cellar is one of world’s oldest 3D maps. Listen to our other podcasts:The Leader: a daily news podcast helping you make sense of the day’s most important storiesWomen Tech Charge: interviews with incredible women leading in Science, Technology, Engineering and Maths Ask your Smart Speaker to ‘play the news from the Evening Standard' Visit standard.co.uk/tech for more tech news See acast.com/privacy for privacy and opt-out information.

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C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s with a show called Managing the Grey. He had the advantage of being in the middle of the social media and tech boom in Boston then, and became a noted blogger, photographer and content creator. Chapman first came to national and international prominence speaking at events about intellectual property rights and online media. He became an influencer in the marketing and technology space. But he also worked for brands as a marketer and leveraged bloggers, podcasters and new media creators much the way brands do today under the label of influencer marketing.  He is the co-author of one of the benchmark books about content marketing -- Content Rules which he wrote with Ann Handley of MarketingProfs. It has inspired many a brand and many an influencer to create great content and influence their audiences. Chapman is now a full-time professor at Wheaton College near Boston, teaching business and marketing to college students. Many of them flock to him to want to know how to be an influencer. He has some sage advice for them. C.C. and I talk about his evolution, what advice he has for influencers and those wishing to become them today and his thoughts on how brands might explore platforms like TikTok, which he says is -- quote -- pointless. Listen to hear the rest of the explanation and why he thinks TikTok stands out as different than the other social networks. This is a conversation you'll want to enjoy and share with others. Happy Holidays everyone! Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 84 of The Content Strategy Experts podcast, Sarah O'Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences... Read more » The post The personalization paradox (podcast) appeared first on Scriptorium.

Today on the show, a few words about the state of the US Presidential election, about new rules being added to the Canada Broadcast Act that will affect streaming services and Anthony reads from both Bret Hart’s and Goldberg’s autobiographies about the same incident from Starrcade 1999. The Kingdom James store at Pro Wrestling Tees […]

Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to provide more personalized experiences. She illustrates how to get started in this episode. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Bienvenidos al segundo episodio de la tercera temporada de Marketing Hack Show. En este episodio invite a Ann Handley, conferencista, autora best seller de 2 libros: Everybody Writes y Content Rules, Marketera y la primera Chief Content Officer en Marketing Profs para hablar sobre Content Marketing Ella es Linkedin influencer, nombrada 1 de las 7 personas que están cambiando el marketing moderno y su newsletter es uno de los más famosos llamado: Total Annarchy Este episodio es todo en ingles y vas a escuchar sobre estos temas: ¿Qué se considera Content Marketing? Hemos visto evolución en este concepto? ¿Cómo se si estoy haciendo un buen trabajo? ¿El Content Marketing es para cada empresa e industria? ¿Qué se debe y que no se debe hacer en Content Marketing? ¿Qué se debería saber este 2020 sobre crear contenido? Por fin llegamos al momento de Calidad Vs Cantidad, qué recomiendas para que un contenido sea de gran calidad. ¿El content Marketing aún será relevante en 5 años? Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, podría ayudarle a alguien en estos momentos También síguenos en redes sociales como Marketing Hack Show y mi perfil personal Gabriela Escamilla para darnos feedback sobre los episodios ;)  

Michelle is here this week sharing her 11 content rules for business. The rules are simple to remember and easy to follow. Are you following these 11 rules? Find out what they are in this episode of Michelle Gifford's new & improved podcast! *To find Michelle on Instagram go here--> https://www.instagram.com/iammichellegifford/ *Wondering what kind of Money Maker you are? Go here to find out! --> https://iammichellegifford.com/moneymakerquiz *For more on how Michelle & her team can help you create your content go here--> https://iammichellegifford.com/services

On Today’s Episode I’m speaking with Alyson Shane the CEO and co-founder of HeyAlfa, a tool that generates complete social media marketing campaigns for events, and owns Starling Social Inc. a digital marketing agency specializing in content strategy.A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year. Want to learn more about how Alyson Shane and how HeyAlfa can help you automate your event content so you can save time and focus more on the planning of your events? Learn more about HeyAlfa your event promotion sidekick HEREWhen it comes to events, organizers are already handling a multitude of tasks and adding on top of that is creating compelling and strategic marketing campaigns to target and promote our events. On today's episode of EXPOsed Conferences Podcast we sit down with Alyson to discuss how we can take back our time and be strategic about the way we are writing, scheduling and promoting our event content.On this episode we will expose -How having a social media presence benefits your event and your event community-Which social media channels have more impact -Creating more direct messaging for your target audience with attendee personas-Building momentum through your marketing campaign to keep your attendees engaged-Content Rules that will help cross promote and to highlight other individuals involved within your event-What metrics should we be paying attention when it comes to ROI-Taking your time back and be strategic about your posts with event automation-Best practices for developing a successful social media campaign-Why customizing content by network is a MUST-Chat Bots! Being authentic with the approach to automation-And so much more!Support the show (http://patreon.com/exposedconferencespodcast)

Welcome to episode #719 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #719 - Host: Mitch Joel. One of my favorite people in the whole wide world is Ann Handley. Brilliant thoughts on content. One of the most insightful writers. An incredible presenter on the concepts of content marketing and storytelling. Successful businessperson. Author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. Today, we deep-dive on writing, isolation, working through crisis, and where the best stories come from. Enjoy the conversation... Running time: 1:02:55. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Instagram. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'.

We spoke with FRIENDS of Canadian Broadcasting's Ian Morrison on the anniversary of the CRTC's new Canadian Content rules coming into effect back in 1971.

Twitter drops new ad placements, TikTok clarifies it's content policy and more!

On today’s episode of Steal the Show, we’re talking about using the tricks of the journalism trade for producing better storytelling online and on stage.  Ann Handley is a digital marketing pioneer and the author of the Wall Street Journal bestselling book Everybody Writes and Content Rules. Named by IBM as one of the seven people shaping modern marketing, she has more than 400,000 LinkedIn followers. Read more at https://stealtheshow.com/podcast/128-ann-handley-serving-audience-better-storytelling/. 

Precedent is key. Creators deserve to be creative, but kids really shouldn't be targeted (no one should be over targeted to the extent that we are today). With this mentality of making everything PC should we worry about creating content in the future? || Let's continue our discussion! Follow me on Twitter at @dexter_johnson and visit http://DexJohnsPC.com to stay on top of my latest blog posts about the world of technology. Share this podcast with a friend! Links: https://www.theverge.com/2019/9/11/20856715/youtube-creators-channel-pivot-demonetization-ftc-fine-google-childrens-content-toys-games Intro music details: Track: Pure — KV [Audio Library Release] Music provided by Audio Library Plus Watch: https://youtu.be/6q57kOJuJRc Free Download / Stream: https://alplus.io/Pure

This episode of the Chats with Chip podcast features CC Chapman, an expert storyteller, passionate explorer, and committed humanitarian. CC currently serves as a Visiting Instructor of Business and Management at Wheaton College in Massachusetts. He is a prolific writer and frequent keynote speaker who authored Amazing Things Will Happen and co-authored Content Rules. CC discussed his role...

Jag förmodar att du har hört talas om Ann Handley och kanske läst någon av hennes böcker (Content Rules och Everybody Writes). Då vet du att både content experter och förmenta dito lyssnar noggrant när hon talar. Och talar gör hos just nu på Content Markting World i Cleveland, Ohio. Ann Handley talar om ett trendbrott, "först stegvis och sen plötsligt", mot längre och mer genomarbetat innehåll". I en artikel skriver hon att "the days of one-off, standalone, so-called snackable content are over", och citerar en studie som visar att sannolikheten för ett "starkt resultat" är dubbelt så stor med långt innehåll än med kort innehåll. Det betyder inte att långt innehåll automatiskt ger bättre resultat. Men det visar att större ansträngningar ger större ROI. Men det finns en hake: Långt och genomarbetat innehåll tar tid och kräver hårt arbete. Ann Handley ser därför utvecklingen mot allt länge och allt mer genomarbetat innehåll som en effekt av en större trend mot en långsammare marknadsföring ("slow marketing approach"). Allt detta är utgångspunkten för höstens första sammanträde med content spanarna: Malin Sjöman från Hägvall & Sjöman och Thomas Barregren och jag (Pia Tegborg) från Kntnt. Lyssna på vårt samtal i avsnitt 192 av Kntnt Radio. Länkar med mera finns på www.kntnt.se/18012. Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Southern Breeze © Frank Rawel (CC BY-NC-ND 3.0)

In this Marketing Over Coffee: Encore from the archives – Live with Ann Handley, author of Everyone Writes and Content Rules at Inbound! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where […] The post Encore with Guest Ann Handley! appeared first on Marketing Over Coffee Marketing Podcast.

For the past year, I’ve asked numerous people the simple question of “Why do you write?” on the Why I Write Podcast. The answers usually start with a giggle at the enormity of the question, but the answers all have a similar vibe to them. All around some version of having to do it because the urge/voices/need is there. This certainly fits for me as well. I have to write. It isn’t a choice. The voices in my head scream when I haven’t created in a while. For me, there is a variety of writing I do. My paper journal gets my most honest and open writing. No matter how much I strive to put my true self out to the world, we all censor ourselves. The darkest of dark winds up in my journal. Blogging since 2002, my writing has evolved. I now only write when I have something to say or needing to get out of my head. Sometimes I cross-post to other sites and other times I keep it right here. Amazing Things Will Happen and Content Rules both continue to sell copies and things are in motion to keep that going. Being a published author changed my life. It opened doors, put me on stages and connected me with a vast variety of people around the globe. Writing makes my world better. It allows me to collect my thoughts, tell stories and help others. Earlier this summer we held memorial service for a dear friend and each of us was allowed to choose a stone with various words or phrases painted on them. My father grabbed one for me. It is a simple white rock with black letters that read “Voice for the Voiceless.” I hold that rock in my hand often and wonder if I’m doing enough of that with my words. Lately, there hasn’t been enough of that sort of writing and it is something I’m striving to do more of in the coming months. Recently over dinner, my daughter challenged me that I wasn’t writing enough. She asked, “Whatever happened to your ‘fiction Fridays’ you were trying?” I had nothing to say to her because the truth is I haven’t been writing as much as I should and want to do. Next month that will change. While chatting with Grant Faulkner I realized I have no excuse this year not to take part in National Novel Writing Month. It is something I’ve always wanted to do but never had a problem finding an excuse to keep me from doing it. I  jokingly made up a title, but then the characters and story started to roll around in my brain. Like I said, I write to get the voices out of my head and these are screaming to be let loose. Why do I write? I write because I love it and I respect the power that words hold. I wish more people embraced and respected that power.

https://bengreenfieldfitness.com/hrv2 Measuring your heart rate variability (also known as "HRV") is, in my opinion, one of the most valuable ways to begin your day with a brief three to five minute period of simple self-quantification that tells you exactly how stressed your nervous system is, how prepared your body is to train, and how everything from stress to supplements to sleep to sex has affected your body. I've certainly produced tons of content on exactly how HRV works and how to do it, including: - - - - - - - - - - But in this podcast episode, I address - along with HRV expert Jo Beth Dow - the latest news in the world of HRV, brand new technologies, and even ways to measure HRV without a chest strap. So who is Jo Beth Dow? Jo Beth Dow is a cofounder, CTO and COO of SweetWater Health, LLC, a pioneer in the use of heart rate variability as a platform for remote monitoring and diagnostics. Dow has spent her career in high tech designing and producing state-of- the-art networking technology and building high tech companies. Dow entered the networking industry at its inception and has been at the forefront of networking technology development, including Gigabit Ethernet, Fast Ethernet, and FDDI while working for Ungermann-Bass, Telebit, Network Peripherals, Granite Systems, Cisco and Dominet Systems. She founded and grew several technology companies where she honed her financial and operations expertise, including Granite Systems (acquired by Cisco), Dominet Systems, RedMedic (acquired by Blue Shield, and SweetWater Health). She also served as CFO for Content Rules, a content development firm specializing in high tech clients. During her five-years at Content Rules, Dow took the firm from $3M to $8.7M in revenue. Dow co-founded SweetWater Health LLC with CEO Ronda Collier in 2011. SweetWater Health is a mobile health software technology company with a platform that measures heart rate variability (a vital sign that reveals an individual’s state of health for a number of different conditions and applications) and facilitates continuous monitoring of stress levels via a patented algorithm. She is responsible for engineering development of the product, operations, finance and corporate strategy. Dow graduated with a bachelor’s degree in computer sciences at Florida Atlantic University. During our discussion, you'll discover: -What I personally do with my own HRV numbers and how I choose the exercise I'm going to do based on my HRV numbers...[6:45 & 9:10] -Whether there is any kind of special difference between the algorithm used in NatureBeat and the other popular HRV tools out there, like EliteHRV, MyIthlete, Bioforce, etc...[11:35] -The first screen on NatureBeat has four options for monitoring stress - monitor stress, heart rate recovery, HRV for training and 3 min HRV checkup - and Jo Beth walks us through each...[20:50]  -How you can use your HRV measurement to tell whether or not you are depressed...[29:15] -How much you can "game" that value with breathing, relaxation or meditation techniques while measuring your HRV...[35:15] -When a high HRV is a bad thing...[38:15] -How the food test works, and how Ben figured out he was eating "the wrong thing" for lunch...[47:05] -How you can use the "correlation" screen to see how everything from body weight to stress to weight affects the HRV...[51:25] -What heart rate monitor straps work best for measuring HRV...[55:45] -How you can measure your heart rate variability without using a chest strap...[59:00] -How a Zoom HRV monitor works to measure your HRV, along with your blue light exposure...[62:20] -And much more... Resources from this episode: - - - use code ZOOMNB10 to get $10 off within the United States - - use code ZOOMNB10 to get $10 off outside the United States - - - - - Show Sponsors: -Four Sigmatic - Go to and use code code BENGREENFIELD for 15% off. -Kimera Koffee - Go to and use code BEN to get 10% off your order! -Human Charger - Just go to and use the code BFITNESS for 20% off. -Thorne - Go to to check out pure, high quality supplements. Do you have questions, thoughts or feedback for Jo Beth or me? Leave your comments at and one of us will reply!

This is a special Premium audio episode. to the BenGreenfieldFitness show and access this and over 300 additional hidden audios, videos, pdf's and more! Measuring your heart rate variability (also known as "HRV") is, in my opinion, one of the most valuable ways to begin your day with a brief three to five minute period of simple self-quantification that tells you exactly how stressed your nervous system is, how prepared your body is to train, and how everything from stress to supplements to sleep to sex has affected your body. I've certainly produced tons of content on exactly how HRV works and how to do it, including: - - - - - - - - - - But in this podcast episode, I address - along with HRV expert Jo Beth Dow - the latest news in the world of HRV, brand new technologies, and even ways to measure HRV without a chest strap. So who is Jo Beth Dow? Jo Beth Dow is a cofounder, CTO and COO of SweetWater Health, LLC, a pioneer in the use of heart rate variability as a platform for remote monitoring and diagnostics. Dow has spent her career in high tech designing and producing state-of- the-art networking technology and building high tech companies. Dow entered the networking industry at its inception and has been at the forefront of networking technology development, including Gigabit Ethernet, Fast Ethernet, and FDDI while working for Ungermann-Bass, Telebit, Network Peripherals, Granite Systems, Cisco and Dominet Systems. She founded and grew several technology companies where she honed her financial and operations expertise, including Granite Systems (acquired by Cisco), Dominet Systems, RedMedic (acquired by Blue Shield, and SweetWater Health). She also served as CFO for Content Rules, a content development firm specializing in high tech clients. During her five-years at Content Rules, Dow took the firm from $3M to $8.7M in revenue. Dow co-founded SweetWater Health LLC with CEO Ronda Collier in 2011. SweetWater Health is a mobile health software technology company with a platform that measures heart rate variability (a vital sign that reveals an individual’s state of health for a number of different conditions and applications) and facilitates continuous monitoring of stress levels via a patented algorithm. She is responsible for engineering development of the product, operations, finance and corporate strategy. Dow graduated with a bachelor’s degree in computer sciences at Florida Atlantic University. During our discussion, you'll discover: -What I personally do with my own HRV numbers and how I choose the exercise I'm going to do based on my HRV numbers...[5:30 & 7:55] -Whether there is any kind of special difference between the algorithm used in NatureBeat and the other popular HRV tools out there, like EliteHRV, MyIthlete, Bioforce, etc...[10:00] -The first screen on NatureBeat has four options for monitoring stress - monitor stress, heart rate recovery, HRV for training and 3 min HRV checkup - and Jo Beth walks us through each...[18:40]  -How you can use your HRV measurement to tell whether or not you are depressed...[27:50] -How much you can "game" that value with breathing, relaxation or meditation techniques while measuring your HRV...[30:00] -When a high HRV is a bad thing...[33:10] -How the food test works, and how Ben figured out he was eating "the wrong thing" for lunch...[42:00] -How you can use the "correlation" screen to see how everything from body weight to stress to weight affects the HRV...[46:15] -What heart rate monitor straps work best for measuring HRV...[50:40] -How you can measure your heart rate variability without using a chest strap...[53:55] -How a Zoom HRV monitor works to measure your HRV, along with your blue light exposure...[57:00] -And much more... Resources from this episode: - - - use code ZOOMNB10 to get $10 off within the United States - - use code ZOOMNB10 to get $10 off outside the United States - - - - - Do you have questions, thoughts or feedback for Jo Beth or me? Leave your comments at  and one of us will reply!

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS, and The Coca-Cola Company. He is the co-author of the International bestseller “Content Rules” and is also the author of “Amazing Things Will Happen.” He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from). C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal. C.C. serves as the Chairman of the Board at Wediko and serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family.   What you’ll learn about in this episode: Social Good: giving your employees an opportunity to make a difference How to pick the right cause for your agency to support Don’t be too humble: why you need to talk about the non-profit work that you do The International bestseller “Content Rules” C.C. co-authored Speak Human: the most violated rule from “Content Rules” Differentiation: what makes your agency different? Creating content that plays to your strengths Why you can’t afford not to have content for yourself (and how to get it produced if you honestly don’t have the time to do it personally) Building trust by giving away at least pieces of what you do How to make your content stand out from all the other content out there Connecting your offline life with your digital presence Doing a regular social media audit to make sure your content is presenting your agency the way you want to be presented Ways to Contact C.C. Chapman: Website: www.cc-chapman.com Twitter: @cc_chapman Book: "Content Rules" We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

The week on Hit The Streets I sit down with award winning marketer, author, content creator and photographer C.C. Chapman. We discuss key media strategies for photographers, how to grow an audience, how to prepare for what comes next and much more!

This is a conversation with Ann Handley. She co-founded Click Z before becoming the Chief Content Officer of MarketingProfs and the WSJ best-selling author of Content Rules and Everybody Writes. Enjoy!

"The value of an editor cannot be understated. The editor is the proxy for the audience." As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about writing and editing. Most marketers have staffed up for content creation but what about editing? How do you know if you're creating what's best for your audience and brand. We discussed all of this with Ann on this week’s episode of the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She was a long time monthly columnist for Entrepreneur magazine, is a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller. She currently has more than 350,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Episode Highlights "Most writers are not great editors." Many of us have staffed up for content creation but what kind of quality control do we have in place? "The value of the editor cannot be understated. The editor is the proxy for the audience." How can brands up their editing game? "Peer editing is a great start. There's also the Hemingway app and Grammarly." What about your brand's tone of voice? Branding is often squishy to many. Brand voice is something that's harder still for businesses to get their arms around. But a deeper focus on brand voice can yield stronger content. "I always ask, if your logo or label was masked, would your customers' know it's your content and not your competition's?" Looking for a great example of a brand style guide? Ann points to UberFlip. The best part? Their online style guide is public! Everyone can be involved. Ann also reminded us that a good style guide should be like "bumpers on a bowling alley." It should help you stay in the lanes. In praise of slow marketing. At Content Marketing World, Ann spoke about slow marketing. "Today we want more funnel, more pipeline, more credit. Conventional wisdom tells you that if you slow down you're road kill." In many cases "you have to slow down before you can speed up." What brand has made Ann smile recently? Freaker USA. The beverage insulation category is decidedly unsexy but not for her friends at Freaker. Ann loves getting their fun emails. To learn more, follow Ann on Twitter, check out MarketingProfs, and her website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Anna Yunker who gave us both a shout out Twitter with copies of both Get Scrappy and Everybody Writes in her reading stack. Thanks for the shelfie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She is the chief content officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, a mom, and a writer. In this AQ’s Blog & Grill Q&A, Ann talks with Alan about how we are all writers, and provides tips on being a great storyteller. Ann talks about how writing is a habit, not an art. Content marketers need to write a little bit every day to be effective. She also shares her favourite practical tools and apps that she uses to help her with writing. About Our Guest Ann Handley is the chief content officer at MarketingProfs, a one-stop source for online marketing resources, training, strategies, articles, online seminars and more. Ann is a columnist for Entrepreneur magazine, a keynote speaker and a LinkedIn Influencer. She is also the author of the Wall Street Journal bestseller Everybody Writes and co-author of the best-selling book on content marketing, Content Rules.

CC Chapman is trying to find focus while seeking the next cause, searching for that next big thing. And the journey from where we are to where we know we want to be is challenging… for all of us. Focus is the key to getting you through the “dip”, that challenging valley between. He’s is a New England raised storyteller, explorer and humanitarian. He’s a thought leader in the online marketing space – author of two books, Content Rules and Amazing Things Will Happen. He’s worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company. On this show, we talk about how to find a cause and getting through the difficult dip along the way. In This Episode, You’ll Discover: Driven by fulfillment How “Content Rules” came to fruition The book CC always wanted to write The similarity of growing up in a small town and social media The power of giving back  Cause marketing, working on the One Campaign How humility gets in the way of business development The impact of losing focus “Your work matters”, the power of these three words to each other Transformation comes from who believes in you Why we need others around us to help make success happen How listening and kindness are necessary Experiencing the “Dip” Making sure you facing up the right hill Asking the tough questions to your great ideas and more! Links and Resources Mentioned in This Episode: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness CC’s Photo on Instagram Twitter: @cc_chapman www.cc-chapman.com Networking Ebook:  www.angusnelson.com/networking Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. If you have any questions, please shoot me a note on the “

In this episode I ve invited digital marketing pioneer Ann Handley to chat with me about her writing process. She s a Wall Street Journal bestselling author, brilliant keynote speaker, the world s first Chief Content Officer, and a prolific digital content creator. Ann Handley appeared on the written interview series last year and stopped by again to share her methods of madness with us. You can also see Ann live at Authority Rainmaker, a carefully designed live educational experience that presents a complete and effective online marketing strategy to help you immediately accelerate your business. Ms. Handley will be speaking about creating content that makes a difference for your business objectives by showing you how to create content that is empathetic, useful, and inspired. In addition to Ann, you ll have the opportunity to see Dan Pink, Sally Hogshead, punk legend Henry Rollins, and many other incredible speakers live. Get all the details at rainmaker.fm/event, and we look forward to seeing you in Denver, Colorado May 13th, 2015. In this 28-minute file Ann Handley and I discuss: Everybody Writes: An ‘Elements of Style’ for the Digital Age The Art of Productive Procrastination Why Your Writer’s Block May Be a Research Problem How Hard Deadlines Help Writers Ship Why You Have to Find a Way to Shape Your Ideas for Sharing The Secret to What Makes a Good Writer Great Why Your Audience Is Key to Effective Writing Proof that Paper Books are Pure Writer Porn The Value of Patience Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes Everybody Writes by Ann Handley Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Ann Handley on Entrepreneur.com Trello E.B. White Seth Godin on The Writer Files AnnHandley.com Authority Intensive, May 13-15 in Denver, Colorado Ann Handley on Twitter Kelton Reid on Twitter Rainmaker.FM is Brought to You By   Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting. Start getting more from your site today! The Transcript How Bestselling Author Ann Handley Writes Voiceover: This is Rainmaker.FM, the digital marketing podcast network. It’s built on the Rainmaker Platform, which empowers you to build your own digital marketing and sales platform. Start your free 14-day trial at RainmakerPlatform.com. Kelton Reid: These are the Writer Files, a tour of the habits, habitats, and brains of working writers, from online content creators to fictionists, journalists, entrepreneurs, and beyond. I’m your host, Kelton Reid: writer, podcaster, and mediaphile. Each week, we’ll find out how great writers keep the ink flowing, the cursor moving, and avoid writer’s block. In this episode, I’ve invited digital marketing pioneer Ann Handley to chat with me about her writing process. She’s a Wall Street Journal bestselling author, a brilliant keynote speaker, the world’s first chief content officer, and a prolific digital content creator. Ann Handley appeared on the written interview series last year and stopped by again to share her methods of madness with us, including her art of productive procrastination, why your writer s block may be a research problem, how hard deadlines help writers to ship, and the secret to what makes a good writer truly great. Let’s get into the file of Ann Handley. Welcome, Ann. Ann Handley: Thank you so much for having me. I’m really excited to be here with you today. Kelton Reid: Who are you, and what is your area of expertise as a writer? Ann Handley: I am Ann Handley. I am the world’s first Chief Content Officer as far as I know, and no one’s challenged me on that yet. I am the author of the bestselling book Everybody Writes, the co-author of Content Rules, which is also one of the bestselling books on content marketing, and the chief content officer of MarketingProfs. Kelton Reid: What are you working on right now? Ann Handley: What am I working on right now? I’m kind of in between projects right now. I was talking to somebody last week who said, “Everybody Writes is now six months old. What are you working on next?” I was like, “Are you kidding me?” My heart and soul went into that book. I need to have a period of rest and recovery before I can think about doing any other big project like that, because it takes a lot out of me. Right now, I am just working on my ongoing projects. I write a monthly column for Entrepreneur magazine. I blog regularly at my own site, AnnHandley.com. I do some writing for MarketingProfs, and I’m also working with folks here, folks internally at MarketingProfs, on developing a workshop based on Everybody Writes. All that stuff is keeping me pretty busy. Everybody Writes: An Elements of Style for the Digital Age Kelton Reid: I will just add that I love Everybody Writes, and it feels like kind of an Elements of Style for the digital age. I’m a huge fan. Ann Handley: Oh good, thank you. Yeah, as you know, that’s exactly how I hoped it would be embraced, and I’m really gratified to feel that. For the most part, I get super great feedback on it, so that’s awesome. Thank you for saying that. Kelton Reid: We’ll drop that in the show notes, of course, for people to find. Let’s chat a little bit about your productivity if you care to share. How much time, would you say, per day do you read or do research? Ann Handley: Yeah, I was thinking about this. I think I do an inordinate amount of research on everything that I put out there. I think my background as a journalist instilled that in me. That’s true whether I’m writing a column, whether I’m writing a blog post. Pretty much anything sensitive I’m putting together, I do a lot of research. I’d say for every hour of writing, I probably do between two and three hours of research on whatever it is I’m putting together. I spend a lot of time wandering around back alleys and down corridors that I don’t know when they’ll end to try to figure out, first of all, as much as I can about a subject, and then how I feel about it. It does take me a long time to actually sit down to physically write because I spend a lot of time researching what’s already been said and researching any information I can find. Kelton Reid: Before you start to write, do you have any pre-game rituals or practices that kind of get you into the mode? The Art of Productive Procrastination Ann Handley: I am a terrible procrastinator, so I spend a lot of time not writing before I start writing, which sounds funny, but it’s so true. I can spend many, many hours kind of distracting myself. So I’ll eat all the snacks in the house. I’ll wash and fold all the laundry. I’ll answer all my work e-mails. I’ll do every other task that’s in front of me that’s on my to-do list before I’ll actually sit down to write, because I’m always looking for ways to not write. I spend a lot of time distracting myself from actually writing before I write. Kelton Reid: That sounds familiar. Do you find that you have a most productive time of day and/or locale for getting into the flow? Ann Handley: Yeah. Right now, I am speaking to you from my tiny house, which I built in my backyard. It’s kind of a writer s studio — or it is a writer s studio, essentially. It’s very, very simple inside. The only thing I have in here is an Internet connection and electricity and a heater, which you heard before we started recording, which is incredibly loud. My ritual is to come in here. This feels like almost sacred space to me in a way, which I know sounds kind of goofy, but it really feels that way. It’s the place where I feel the most creative. In terms of timing, I would like to say that I spend every morning writing, and when I’m working on a big project that’s absolutely true. But when I’m not working on a big project, like I am right now, I tend to spend my morning sort of easing into the day, so goofing around on Twitter, or looking at Facebook, or sort of warming up through writing small things. That’s not true when I’m working on a big project, but right now that’s definitely true. Kelton Reid: Do you listen to music or do you prefer silence while you’re writing? Ann Handley: No, I hate listening to anything while I’m writing. I really, really need silence. If anybody is home and breathing in my house, I ask them to stop because I find it really distracting. Right now as I’m talking to you, the guys just came up to mow the lawn, and I’m a little bit annoyed because after we hang up I was planning on writing, so I don’t know how this is going to work. I might have to shoo them away. I like total silence. Kelton Reid: Do you find that you’re putting in a certain number of hours, excluding that kind of warm-up stuff? Are you disciplined, in other words? Ann Handley: Yes, I do think I’m disciplined. I have a strong work ethic. I have a feeling that I will never disappoint anybody who is relying on me for something, whether that’s a presentation, or an article, or a book, any of those things. I’d say that if I’m not working on something, it’s probably an hour or two a day that I spend writing, either things for work or just for me personally. If I’m working on a project that’s much lengthier than that, I tend to work through an entire weekend, for example. I will easily spend probably 20 hours in a weekend just writing and then during the week anywhere between five and six. I get up early, and then I’ll do my job, and then I’ll write after my job. It’s a much more aggressive schedule, I guess, which is in part why I don’t relish jumping back into it too soon. Kelton Reid: In your book, you do talk about kind of the writer-as-athlete metaphor and working those muscles and staying limber. Do you write every day? Ann Handley: Yes, I absolutely write every day. Kelton Reid: Do you believe in writer s block? Why Your Writer s Block May Be a Research Problem Ann Handley: I don’t, actually, and I talk about this in Everybody Writes. I quote a journalist — and I’m totally blanking on his name right now. I should have looked that up. I quote a journalist who says, “My father never got truck driver s block,” or “my father never got plumber s block,” and no one ever gets ‘speaking block,’ for example. I do think that writing is the same way. I think that writing is nothing more than a way of communicating. I do believe in procrastination, as I just said, but I don’t believe that writer s block is a real thing. That said, there are times when I’ll sit down to write, and I’ll think, “I don’t know what to say.” Usually, that’s more of a thinking and a research problem than it is an actual writing problem, so that’s typically a sign to me that I need to do some more thinking about something, or do some more research before I think about what my own particular take on something is going to be, you know what I mean? Kelton Reid: Absolutely. Ann Handley: Yeah. Kelton Reid: Why don’t we get into talking a little bit about your workflow? What hardware or typewriter model are you presently using? Ann Handley: Does anybody actually use a typewriter model to write? Kelton Reid: I have no idea. Ann Handley: Wow, that’s interesting. I use a MacBook Pro. I’m waiting for them to bring back the 17-inch. So far, it’s been a pretty long wait, because this 17-inch MacBook Pro that I have, it’s my life. It seems like Apple is going smaller and smaller, and I don’t think they’re going to bring it back, so I am a little distraught over it, honestly. Kelton Reid: Do you have special software? Do you have a set of software that you use most for writing and your general workflow? Ann Handley: I use Word, and when I’m writing a big project like a book, I’m a huge fan of Scrivener for that just because it’s such great tool to help you organize your writing more than anything else. Otherwise, I’m pretty simple in my tastes. Just a simple Word doc is really fine for me. Kelton Reid: How do you stay organized? Are you using Evernote, for instance, or are you traditional — note cards and sticky notes? Ann Handley: I will tell you, this is my weak spot. I am terrible at Evernote. I’ve tried it, I don’t know, six or seven times now. Every time, I feel like I’m going to make a commitment to it. I’m going to make it work, and I don’t know — I just can’t. I don’t connect with it. I’m like allergic to it or something. It’s just not for me. I’m very old school in the way that I keep myself organized in terms adding to my internal editorial calendar. I keep a written list in a simple Moleskine notebook. I am trying to use Trello consistently as a way to keep an editorial calendar of myself and keep my projects aligned, and as a visual of what it is that my month looks like, for example. But as I said, this is completely my weak spot, so I’m sort of casting in the dark a little bit with this one. Kelton Reid: I definitely lean pretty heavily on Trello, so I’ll drop that into the show notes as well. Ann Handley: Do you? Okay, that’s cool. How Hard Deadlines Help Writers Ship Kelton Reid: I know we talked about procrastination before. Do you have some best practices for beating procrastination when it comes down to the wire? Ann Handley: Honestly, I lean into it. I lean into procrastination pretty hard, and then ultimately, it’s always my work ethic that saves me. I think the most important thing is to show up, to ship when you say you’re going to ship, to show up when you say you’re going to, and not to disappoint people. People start to lose faith in you after a while if you do that consistently. I never miss a deadline, but I will say that I do go right down to the wire, and the only thing that ultimately saves me is that I have to get my ass in gear and make sure it happens. Kelton Reid: At the end of a long day of writing and overcoming procrastination, how do you unplug? Ann Handley: Wow, it feels weird to think of my day as hard days. My life is relatively soft, really, when I think about it. I think about my grandparents, for example. They had hard days. My grandfather worked all day at an asbestos mill, and then came home and took off his clothes and breathed in all that horrible stuff, so that’s a hard day to me. I feel like my days are relatively soft by comparison, but what I do is probably the same as a lot of people. I end the day by taking my dog for a walk, typically. I walk her in the fields, and it brings me such joy to watch her run through the fields, and it sort of melts any of that stress away. Then I make a nice dinner for my family. We eat together. Then, usually I’m obsessed with something on Netflix, so that caps my day. Pretty boring, I know, but that’s when I’m home but I do travel quite a bit, so I really do treasure those moments when I’m around. Kelton Reid: Just a quick pause to mention that The Writer Files is brought to you by the Rainmaker Platform, the complete website solution for content marketers and online entrepreneurs. Find out more and take a free 14-day test drive at Rainmaker.fm/Platform. Let’s talk about your creativity. Can you define creativity in your own words? Why You Have to Find a Way to Shape Your Ideas for Sharing Ann Handley: I think creativity is really about finding a way to share your own ideas with the world, or maybe not share, but finding a way to shape the ideas that you share with the world. I think that’s important, and I think it can take place in whatever your art is. For some of us, it’s writing. For others, it’s a different kind of art, but I think that’s really what it is. I think it’s about really shaping your ideas and sharing them with the world. Kelton Reid: Do you feel like you have a creative muse at the moment? Ann Handley: What inspires me is reading really good writing. You asked me earlier about how I end my day, and one thing that I was just thinking is that after Netflix, after all of that stuff, I always end the day by reading a really good piece of writing, and typically that’s fiction, or it may be some creative non-fiction from the New Yorker or something like that. I’m always really inspired by reading incredibly good writing. Sometimes it makes me anxious, the sense that, “God, I wish I wrote that,” but it really is inspiring to me to read people who can take you on a journey with their words. I don’t think I have a specific muse as much as many, many muses who speak to me in different ways. Kelton Reid: When do you feel the most creative? Ann Handley: I think when something really strikes a nerve in me. There’s almost a sense of, “I can’t not say something.” When something is kindled inside of me, I almost feel like it ignites, and I have to figure out a way to get it out. Otherwise, it literally will consume me. That’s where my best ideas come from. We were talking earlier about Everybody Writes, and that book really did come out of this feeling that I can’t not write it. It’s like, I didn’t know what else to do because it was just something that I felt had to be said, and I let it kindle for a long time inside of me before I was like, “Alright, I just need to do this.” I think that’s actually the only reason to write a book, is because you can’t not write it. But I also think that’s almost the only reason not to do any kind of writing. It’s when you can’t not say something — that’s when you should say it. The Secret to What Makes a Good Writer Great Kelton Reid: What makes a writer great in your opinion? Ann Handley: I think it s a realization that you are never really the best writer you can be. That’s something that you’re always evolving into. I almost feel a little sheepish sometimes when I think of myself as a writer when somebody calls me a writer, because it feels like I’m still working on that. It’s like when someone says to me, “You’re a great speaker.” It’s like, “Really?” Because I feel like I’m just evolving that. I think that’s what makes writing and speaking and communicating so interesting to me, because I don’t feel like I’m ever going to be a master at any of that, and I think that’s true of the best writers. You look at Hemingway’s early stuff and then you look at his later stuff, and it’s very different. It s the same for any great artist in whatever their media or medium is. I think this willingness to evolve is really what makes a great writer, makes a good writer great. Kelton Reid: Evolution. Ann Handley: Yeah. Kelton Reid: Do you have a few favorite authors at the moment? Ann Handley: Yeah. I have some writers who I’ve read every single thing that they’ve written, and I’m scared that something will happen to them and they won’t produce any more work. That writer for me is David Sedaris, which is funny because everybody knows David as a humorous writer, but he’s also a really great writer. He’s incredibly soulful. I think he’s very talented, and he’s almost sold short sometimes I think as a humorist. It almost feel like it diminishes his work, but I think his work is really, really subtle and really wonderful. He’s probably my all-time favorite author. I also am a huge fan of E.B. White, not just because of the Elements of Style, but also, I’ve read everything he’s ever written, from his children’s books like Charlotte’s Web, and Trumpet of the Swan, and all that kind of stuff, all the way up to his letters. He’s somebody that I really love. I feel very connected to him, and I think he’s an amazing writer — or was an amazing writer. Joan Didion is another favorite of mine. In the business world, I read almost everything that Seth Godin writes because I think he’s a really brilliant and interesting mind. Right now I’m reading a book of short stories by Amy Bloom, and I really love the way that she tells a story as well. Like I said, it’s almost anybody. It’s almost whatever book I’m reading now is my favorite book because if I don’t love the book that I’m reading, then I don’t keep reading it. Right now I would say it’s Amy Bloom, but I wouldn’t say she’s necessarily the one for the long term. My heart belongs to David and to Joan and to E.B., but Amy, right now, she’s a fantastic writer. Kelton Reid: I know that Everybody Writes is just chock full of what I call ‘writer porn.’ It’s got so many great quotes in there, but can you share a best-loved quote for the podcast? Why Your Audience Is Key to Effective Writing Ann Handley: Yeah, I have two. One is … I’m not sure if it’s actually in Everybody Writes or not. I’ll have to think about that. I’ll have to go back and look at it. But it’s, “Write with the door closed; edit with the door open.” It’s a quote by Stephen King, and what I love about that quote is that what’s inherent in there is that you write for yourself. You just sort of barf it up, and you get it all out, and then you write with your audience in mind. You almost swap places with your reader at that moment. That’s a thing that I think if any writer keeps in the back of their minds — and by writer, I mean anybody who writes — I think it ultimately makes your writing so much better. Because you really are putting the audience first, which makes you respect the audience. It makes you think of, “I know what I’m saying, am I communicating it clearly?” I think that is ultimately, especially in the business world, the biggest key to really effective writing. My second one is in a completely different realm, by Eleanor Roosevelt, and it’s something that I live all the time, and she says, “Do one thing every day that scares you.” I do something maybe not every day, but pretty often. I do many things that scare me all the time, and so I think of that a lot. My first impulse when anybody asks me to do anything is typically to say no. Maybe not this podcast — I was actually okay with this, but to travel to an event because I hate to fly, to do anything that puts you slightly outside of your comfort zone, my feeling is always to say no first. If I can just sit with that and then remember that Eleanor Roosevelt quote, I — more times than not — will ultimately opt in to do it. Kelton Reid: Let’s do a few fun ones just for kicks. Who is your favorite literary character? Ann Handley: A lot of my favorite literary characters are from my childhood, essentially. They’re people that I feel like I grew up with in a way. Way back when, my first, probably my first favorite literary character was Laura Ingalls Wilder. When I was a little girl, I read all of those books. There was some tell-tale signs that I was going to be that kind of obsessive-compulsive reader, and so I read all of her things. She’s not quite a literary character because she’s a real person, but there’s sort of this literary character-esqueness to especially her younger books. Encyclopedia Brown was another one. Do you know the Encyclopedia Brown books at all? Kelton Reid: Of course. Ann Handley: Yeah, I always wanted to be him. I always wanted to be this super clever kid who functioned outside of normal childhood who did these amazing things. He almost had a super power. Almost any character invented by Roald Dahl, another one of my favorite authors, so Willy Wonka and Matilda, any of his characters, I think, are really brilliant and really different. Kelton Reid: Do you have a writer s fetish? I know it’s kind of an interesting question because ‘fetish’ has a couple different meanings. One of my fetishes is vintage typewriters, as I mentioned in an earlier episode, but I think I also have others that are weirder and more esoteric that I kind of keep around my office, but I won’t mention what they are for fear that I’ll be ostracized. Ann Handley: Oh, they’re real fetishes then, huh? Kelton Reid: Yes. Ann Handley: I have a couple of vintage typewriters. I have three, and they’re right behind me in my tiny house right now. Proof that Paper Books are Pure Writer Porn Ann Handley: I think my biggest fetish, if you can even call it that, are paper books. I feel sad that ebooks are taking over paper books. I love the heft, the feel, the smell, the experience of paper books. I can count on one hand, literally, the number of times I’ve read an ebook, and half the time, after I’ve read an ebook, if I like it, I’ll go out and buy the paper version of it, because I need it. It’s like I need to have it on my shelf. They become my friends, which I know sounds incredibly weird, but since we’re talking about fetishes, what the hell? Kelton Reid: Who or what has been your greatest teacher? Ann Handley: My parents, for sure. They gave me all the freedom to be whoever I wanted to be, and they also gave me a really fantastic work ethic that I mentioned before. That came from them. My second greatest teacher, I think, has been the many, many, many mistakes that I’ve made. I get this question a lot: “Which mistake do you regret the most?” The answer is zero. I regret no mistakes, only because I’ve often learned a lot from any big mistakes that I made. Sometimes it’s saying no to opportunities, as I mentioned previously, that used to be my default answer: saying no to opportunities. Sometimes it was just being young and stupid about something. They re mistakes that we’ve all made, but they’ve taught me so much, ultimately. My big effort in my life is to let my children make those mistakes too. My children are now teenagers, and my son is a young adult in his 20s. It’s like I want them to make those mistakes, too. It’s so hard as a parent not to control it, to warn them away, but at the same time, I think they need to make their own mistake because it is your greatest teacher. I think mistakes are your greatest teacher. Kelton Reid: On that note, can you offer advice to fellow writers on how to keep the ink flowing and the cursor moving? The Value of Patience Ann Handley: Patience. I think patience is the biggest thing. It can feel like you just want things to happen fast. I think it takes a while to find your voice. At least it did for me. You or your listeners may be a faster learner than I ever was, but I think it takes a while to really hone your voice. I don’t think you’ll ever stop, so I think it s just giving yourself permission to take longer than you think it’s going to and enjoy the process. It’s easy to say that because while you’re in it, sometimes, it can feel really horrible, but I think it’s wonderful. When I go back and read something I wrote five or six years ago and I can see the difference — like I wouldn’t say things in quite that same way — it really does make me appreciate where I’m at now and my evolution as a writer. So I think it s giving yourself permission to be a patient person. Kelton Reid: Thank you so much for your patience and wisdom and honesty. Where can fellow scribes connect with you out there? Ann Handley: You can find me at AnnHandley.com. It’s a site where I write most often about content and marketing but I also write about my life, or in person I will be at Copyblogger’s Authority Intensive 2015, which I am super excited about. It’s one of my top events of the year. If you’re going to be there, I’d love to meet you there as well. Kelton Reid: I will also be there, and I really look forward to hearing you speak. I don’t know if I can say the name of your presentation now, but I know that Ann is going to be dropping some wisdom for us, and it’ll be outstanding regardless of what the name of it is. Thank you so much. Ann Handley: Thank you. Kelton Reid: In the words of Ms. Handley herself, Think before you ink. You can see Ann Handley live at Authority Rainmaker, a carefully designed live educational experience that presents a complete and effective online marketing strategy to help you immediately accelerate your business. Ann will be speaking about creating content that makes a difference for your business objectives by showing us how to create content that is empathetic, useful, and inspired. In addition to Ann, you’ll have the opportunity to see Dan Pink, Sally Hogshead, punk legend Henry Rollins, and many other incredible speakers live. Get all the details at Rainmaker.fm/event. For more episodes of The Writer Files and all the show notes, or to leave us a comment or a question, drop by at WriterFiles.fm, and please subscribe to the show on iTunes. Leave us a rating or a review, and help other writers find us. You can find me on Twitter @KeltonReid. Cheers. See you out there.

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Content Marketing with C.C. Chapman. C.C. litterally wrote the book on this subject (Content Rules with his co-Author Ann Handley) , a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley. C.C. is also the author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness which was published by Wiley in 2012. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

Ann Handley is currently Chief Content Officer for MarketingProfs.com, a columnist for Entrepreneur Magazine, a LinkedIn Influencer, keynote speaker, and prolific writer. Ann's latest book, is a Wall Street Journal best seller titled "Everybody Writes: Your Go to Guide for Creating Ridiculously Good Content." Ann is also the best selling author of "Content Rules" along with the witty and charming C.C. Chapman, a widely recognized content marketing expert. Tune in to my interview with Ann Handley as we discuss the "why" and "how" of employees becoming good writers.  Visit the show notes page for links to resources discussed on this podcast:  http://www.socialbusinessengine.com/podcasts/ridiculously-good-content-ann-handley

News Academy of Podcasters Awards announced for Podcast Movement on July 31st. Including a Hall of Fame. Should be interesting watching. ---- Google Kills Another Service Google Helpouts are dead. I, along with a LOT of other “podcast gurus”, have predicted that feedburner is next. I'm not saying that if you use feedburner you should get off now….. Ok I am, but if you don't plan on moving, at least have a plan in place for WHEN (not if) Google kills it. Just sayin! ---------------- Facebook Pages Facebook has added a new subcategory for pages called “podcast”. To find it, create your page and don't worry about what category you put it in because it won't matter right now. Once you get it setup, go into your page and where it says “category” select edit. Then select “other” as the main category and podcast as the subcategory. That's it. ------------------- Podcasting On the Cheap There is a podcaster I know (who shall remain nameless) who podcasts for “free”. Yes, of course he had to buy a microphone and a computer. I'm guessing he also pays for a connection to the internet (Although you could get that free if you want to travel to it). It is doable. His setup is kind of cool, but he is worried about part of his system. That part…. FEEDBURNER (we don't talk about that enough :) ) He uses blogger for his webpage and runs 3 podcasts off of it. The problem is that Blogger (also owned by the RSS Hating Google) doesn't have a podcast compliant feed. He stores his files on Archive.org and puts them in the feed at blogger and uses feedburner to add the tags needed to podcast correctly. Feedburner still does that correctly (for now). So, he is (mostly) podcasting for free. It is possible. Another new friend of mine, Stan, Podcasts cheaply using Buzzsprout. He's on the $12 per month plan. But thats all he has to pay. He can upload 3 hours of podcasts per month for that (they charge by the hour, not filesize) He uses the buzzsprout page as his website and to generate his feed. Yes, there are problems with that setup, as with the friend on blogger, but it works. His podcast is #1 in his niche! All this from buzzsprout which is a service that most will poo poo (including me). BUT, It can be done. (Check out stan's podcast about the App CyberDust here: http://cyberdust.buzzsprout.com/ ) There are “other” reasons why you don't want to use buzzsprout but I won't get into that here. I guess what I'm getting at is, a lot of us “Gurus” get wrapped up in how to set things up using the “best” way we know for growth and future proofing your brand and your system. The point is, that isn't necessary in all cases. What I teach here is for the Advanced Amateur podcaster or for the beginning professional podcaster. If you use my methods, your podcast can grow to unbelievable size and you won't have to change any of the technology. That being said, what I teach here is certainly NOT the only way. I'm learning that it might be good to help people at all levels of expertise and budget levels. (I still think feedburner is a bad idea) When you really get down to it, Content Rules! ------------------- Blubrry Tip of the Week - Getting support When requesting help with something. PLEASE include the login email for your account at Blubrry.com. We do not need your password. Include your Feed address, your website address and your iTunes listing address if that is what you are asking about. It would save several emails back and forth on the email system or it would save time in the forum to answer your question. Blubrry, unlike other platforms, leaves a lot of the setup to you, so YOU own it. We don't control your feed so we can't fix it. BUT if you give us the feed address, we can help YOU troubleshoot it. IF you are a paying customer of Blubrry, we will provide email support. Otherwise, if you are using the free products,

Ann Handley, Chief Content Officer, MarkingProfs, joins Pamela Muldoon on this week's episode of Content Marketing NEXT. Ann shares some historical insight to the content marketing conversation and how the industry has evolved from when she wrote Content Rules to her current bestseller, Everybody Writes. Content creation, eliminating cliches and her love of dogs are all part of this witty, fun and inspiring conversaton. 

C.C. Chapman is a storyteller, explorer and humanitarian. He's the author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series). C.C. hosts the Managing the Gray podcast, and he recently launched a new company, Never Enough Days, a conscience based consultancy. Talking about unplugging, realigning and networking at conferences. NBN 37 Show Notes Join the NBN Club today and meet 100 smart minds who want to help you achieve your professional goals. Listen to episode 37 in iTunes or Stitcher. Thanks to Barbara from Women in Business Networking for her excellent networking tip. Record your own here. Grab a copy of my book, New Business Networking from Amazon today. I'm thankful to all of my wonderful readers. C.C. and I talk about Never Enough Days. We chat about the importance of really following our passions. C.C. is a realistic, "Chase your passions, but you may have to do so on the side for a while." "I wear my heart and passion on my sleeve." Balancing practicality with passion is the scary hard thing. Take those risks earlier. How to have a conversation with yourself. Seth Godin's lizard brain. C.C. goes on walks in nature without devices to distract him from his thoughts. Do you? Each and everyone of us get in our own way sometimes. It's nuts! James Altucher's book, Choose Yourself! We talk about overcoming self-doubt. Don't miss C.C.'s book, Amazing Things Will Happen. C.C. spoke about fear and self-doubt at Misfit Conf. Read his summary post here. Admitting your self-doubt can help others. My interview with Jason SurfrApp. On balancing online and offline relationships. Getting lost in the click-stream. C.C. loves Refresh, but they need an Android version. I hope Bhavin is listening. He uses the LinkedIn Connected app to be alerted of job changes, promotions and birthday from his network. He skips writing birthday posts on friend's Facebook walls, and chats them Facebook Messenger instead. Ask, “who can I introduce you to?” to people in your network. Maybe you can help them. Check out Contactually as a great CRM solution to handle your follow ups. I'm a big fan and partner. You can hear my interview with Zvi Band in NBN28. Export Facebook birthdays and important to your calendar, so you can have an overview of people's birthdays and you can follow up before the big day. C.C. uses his Twitter handle on every slide when he speaks at conferences. He always takes time to reply to each person who interacted during his presentation. Always take someone's business card and follow up the day you return home. Talk to people at conferences. Start a conversation with the person next to you. You are at a conference to be face to face with people. Try to keep your phone in your pocket. You're paying money to connect with the people in the room. You can watch the sessions online later. Ian Cleary doesn't even attend sessions, he only uses his time to meet people. Create private Twitter lists of people you met at a conference. Read more on this here. Ello, “a creative little commune that nobody has quite figured out yet.” C.C. sets aside time each day to try new social sites, services and apps. Pick up a copy of the best-selling book, Content Rules by C.C. and Ann Handley. How content marketing applies to professional networking. Content is what you create to tell your story. If we judged everybody by their LinkedIn profiles it would be pretty boring. Avoid talking about politics too much online. It may get in the way of your networking and clients. Research the content people have created before you meet them. Focus on your website, email subscribers, and Twitter for your networking efforts online. It takes time to build your network. It won't happen overnight. Give people a reason to subscribe to your email newsletter. Subscribe to the Never Enough Days newsletter. C.C. tries to read a physical book for thirty minutes before bed. You should too. App Recommendation:  Instagram. Book Recommendations: Creativity Incorporated by Ed Catmull and Amy Wallace and Fierce Invalids Home From Hot Climates by Tom Robbins. Contact: cc-chapman.com and neverenoughdays.com. Submit your questions and comments by using #nbnradio. You can also record an audio comment at speakpipe.nbnradio.com. Click HERE to subscribe in iTunes Click HERE to subscribe in Stitcher   You can subscribe to the show by RSS, email or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!  

Todd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes". 

Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers.  Show notes: https://www.socialmediaexaminer.com/110

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter

Want to land the big client? What happens when they ask for a $1 million insurance policy? Welcome to the big league. My next guest is C.C. Chapman author of Content Rules and Amazing Things Will Happen. In this interview we talk about what it's really like dealing with a big client and how you should be ready for the challenge. C.C. used WordPress for big brand projects and then later sold the agency in 2009. Let's dive right in and listen to this great story! C.C. Chapman interview: landing the big client and getting ready to scale Watch on YouTube Listen to the audio version Matt Report - A WordPress podcast for digital business owners Don't get screwed when landing the big client Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window What we're learning in this episode I didn't know where to begin summarizing this episode (because it's so epic), so I'll do a bullet point outline: There's snake oil salesman in every industry – how do we deal with it in WordPress?  Running a big brand creative agency and then selling the business. Build your brand by doing great work and good ol fashion networking. If you're not ready or willing to scale, you could get screwed with a big client. Have a goal you're trying to achieve. Hand shakes and hugs trump likes and shares. (think about it!) His only regret, not self promoting harder Everyone is afraid to sell and it drives me nuts. C.C. knew his first book Content Rules was top notch – but even he admits he didn't push it hard enough. When you know you have something great, tell the world. Why not? What do you have to lose? You don't have to be all, “Pitchy pitchy, selly sell.” about it. (Thanks Chris Brogan) Promote with confidence knowing that your product is better than it's competition. If you have something with very little or poor competition, why wouldn't you want to shout it from the roof tops? You're just a freelancer offering services? Why are you better than the next person? What's the value you bring to a project? Tell us! Amazing Things Will Happen It's the title of C.C's second book and it's the mantra of many entrepreneurs. If you're busting your hump, putting out great work, and letting the world know who you are the path to success will be prosperous. We're not just talking money in the bank, but finding what you want in the life/career balance and forging great relationships along the way. What do you think? Are you on the path to amazing things? Let us know! ★ Support this podcast ★

Want to land the big client? What happens when they ask for a $1 million insurance policy? Welcome to the big league. My next guest is C.C. Chapman author of Content Rules and Amazing Things Will Happen. In this interview we talk about what it’s really like dealing with a big client and how you should be ready for the challenge. C.C. used WordPress for big brand projects and then later sold the agency in 2009. Let’s dive right in and listen to this great story! (more…)

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is an co-author entrepreneur and motivator by the name of CC Chapman, C.C. is the co-author (with Ann Handley) of the best seller Content Rules, a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley. C.C. co-founded The Advance Guard, a marketing agency. After two stellar years, the company was acquired by Campfire. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Alexandra Reid sits down with award-winning marketer and author C.C. Chapman to talk about storytelling and why businesses must learn to think like publishers. Pulling advice from his books, Content Rules and Amazing Things Will Happen, C.C. tells us about today's online environment and the attention economy and emphasis why it's so important for businesses to stop stalling and begin developing their online presence NOW. He also explains why he hates the term “content marketing” and shares stories about who did it well and who failed epically. Most importantly, C.C. offers advice about how to become amazing at your job, and find happiness in the work you do. Start the discussion: connect with Alex and C.C. on Twitter - @Techally and @CC_Chapman.

Do you follow your passion? Are you wondering if there might be a link between content and living your dreams? In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen. Show Notes: https://www.socialmediaexaminer.com/19  

Welcome to episode #323 of Six Pixels Of Separation - The Twist Image Podcast. What you need to know about C.C. Chapman: if it weren't for him (and Joseph Jaffe), there would probably not be a Six Pixels of Separation podcast. The co-author (with Ann Handley) of Content Rules is one of the pioneers in podcasting, and he has had a pretty incredible career in new media. He still works on Digital Dads and is about to release a brand new book called, Amazing Things Will Happen. It's an interesting time for C.C. This book is not about new media. It's a book he wrote for his children to read when they get older and start thinking about their own professional careers. Along the way, he realized that others might benefit from his perspectives on success, motivation and doing your best to be the best. There's one other thing you need to know about C.C. Chapman: he is a kind soul and good friend. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #323 - Host: Mitch Joel. Running time: 28:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with C.C. Chapman. Amazing Things Will Happen. Content Rules. Digital Dads. Follow C.C. on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #323 - Host: Mitch Joel. Tags: advertising podcast amazing things will happen ann handley blog blogging brand business book cc chapman content marketing world content rules david usher digital dads digital marketing facebook itunes joseph jaffe marketing marketing blogger marketing podcast online social network podcast podcasting social media

Content Rules and Content Strategy as Glenn speaks with Ann Handley, the Author of Content Rules and Chief Content Officer of MarketingProfs.

Talking Community and Content Rules with Author, Speaker and Entrepreneur CC Chapman, who is one of the authors of the book, Content Rules.

October 25 2011 - First Air Date

Today’s Success Stories interview is with entrepreneur Mark Thompson.  Mark has a wealth of experience in traditional business marketing as well as the past 6 years building successful products and membership sites in the internet. Mark is a no nonsense, tell it like it is kind of guy.  Not a fan of over-hyped products I think he […]

This week, I had the great pleasure of speaking with two people whose time and knowledge I greatly respect: C.C. Chapman (Founder, Digital Dads) & Ann Handley (Chief Content Officer, MarketingProfs.com). Together they’re co-authors of my new favorite book, Content Rules. I consider it the perfect field guide for any small business or solo-preneur looking […]

Every business has to focus on content marketing--publishing articles, white papers, ebooks, podcasts or webinars--to attract new clients and become the go-to provider in their market. But they have to do it right, warns Ann Handley and C.C. Chapman, authors of the new book Content Rules. They need a strategy: plan what to do, share information, solve problems, and be human.  

Welcome to episode #231 of Six Pixels Of Separation - The Twist Image Podcast. Content Rules is a book whose time has come. It was written by C.C. Chapman and Ann Handley. C.C. you already know. He was instrumental in getting me into Podcasting and along with being a close friend (and a co-host on Media Hacks), he is currently a freelance digital marketing strategist and pushing his new publishing space, Digital Dads. Ann is the Chief Content Officer for MarketingProfs and was one of the co-founders of ClickZ. Content Rules focuses on the importance of content (no, great content!) in a world of Blogs, Twitter, Podcasting, Webinars and more. Prior to the Web, publishing content was an expensive and complex process, now the tools of publishing are cheap, free and easy-to-use. The one component that hasn't changed is that creating valuable content is still as difficult as it ever was, so here is your primer on creating powerful content that connects. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #231 - Host: Mitch Joel. Running time: 44:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with C.C.Chapman and Ann Handley about their new business book, Content Rules. You know C.C., he's always here :) Ann is the Chief Content Officer for MarketingProfs. You can follow Content Rules on Twitter. You can follow Ann Handley on Twitter. You can follow C.C. Chapman on Twitter. Grab a free preview of the book, Content Rules, right here: Content Rules - Free Preview. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #231 - Host: Mitch Joel. Tags: advertising ann handley bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn clickz content rules david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee marketingprofs media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #209 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #32 of Media Hacks. On the line is C.C. Chapman, Hugh McGuire, Christopher S. Penn and yours truly. In this episode, we celebrate the announcement of C.C.'s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs) which leads us down the rabbit hole into a conversation about content, authenticity, publishing (as usual) and how we all connect, create, curate and find content.  And, in the end, none of us can figure out how to hold a phone the right way (who knew?). Beyond that we discuss devices and content and what this business may (or may not) look like. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #209 - Host: Mitch Joel. Running time: 51:52. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #32 of Media Hacks is here and it features:  C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Julien Smith - In Over Your Head - Co-author of Trust Agents. C.C. Chapman is officially an author. The book is called, Content Rules, with Ann Handley from MarketingProfs. Sadly, C.C. can't explain what a book is ;) A conversation about Blogging, content and mass media. The Good Old Days. The value of links, retweets and web analytics. The homogenization of Social Media. Content has to be fun too. How the FCC Plans to Regulate Internet Lines via The Wall Street Journal. Filter, curate and crowdsourcing. How should publishing be different? Why it's ridiculous to argue about ghost blogging. Moving away from Google Reader to Twitter to really be "in the know". The challenge of RSS and syndication versus (or with) the real-time(ish) Web. The changing media habits of people. Google Buzz is also driving great content tips and ideas (at least, C.C. says so). So, what's the buzz about Google Buzz? It turns out you were holding your phone the wrong way. You can never make an early adopter happy. Remember, all issues are resolved through a software update. Life is just that easy. Did you ever believe the bars or reception notification on your phone? TED - Rory Sutherland: Life lessons from an ad man. Great news about woot getting acquired by Amazon. Amazon buys world's biggest bog o' crap, and it's call woot. Google, Apple and Amazon are locked in a very interesting fight. Is it the device or the content? We may be a little stuck in publishing purgatory at this point. eReading devices are only a commodity and they will disappear (says Hugh). And with all of this, Amazon Kindle continues to roll out new devices and lower prices. The business challenge is this: if the devices don't matter and people steal the content, where does that leave us? The open vs. closed platform for publishing and the Web. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #209 - Host: Mitch Joel. Tags: advertising amazon amazon kindle ann handley apple bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn content rules crowdsourcing david usher digital dads digital marketing early adopter ereading facebook facebook group fcc ghost blogging google google buzz google reader hugh mcguire in over your head iphone itunes julien smith librivox managing the gray marketing marketing over coffee marketingprofs mass media media hacks new marketing labs online social network podcast podcasting rory sutherland rss six pixels of separation social media 101 social media marketing strategy ted trust agents twist image twitter wall street journal woot