Podcasts about intelligent content

Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology. https://contentandai.com/colleen-jones/

Ever wondered how a background in psychology and criminology could revolutionize the content marketing world? Rai Cornell, the mastermind behind Cornell Content Marketing, joins us to share his unique blend of emotional intelligence and ethical persuasion that's shaking up the industry. Discover how Rai's expertise in human behavior empowers his approach to marketing, fostering deep connections between brands and their audiences. His journey is a testament to the value of diverse experiences, offering fresh perspectives on creating marketing campaigns with heart and integrity.   Navigating the growth of a content creation agency into a full-fledged organic marketing powerhouse can be complex. In our candid discussion with Rai, we uncover the significance of tailoring content strategies to align with business objectives and the savvy expansion into design services. As we confront common copywriting blunders and the controversial use of AI in content generation, Rai stresses the importance of crafting messages that resonate on a human level. His client-centered ethos shines through as we examine his agency's evolution and commitment to principled organic growth.   Ethics in marketing isn't just a buzzword; it's a creed by which Rai Cornell stands firmly. This episode delves into the nitty-gritty of email marketing that values trust and relationships over bombarding clients with information. Short, succinct landing pages that respect the customer's time and intelligence are the order of the day. We wrap things up by championing the golden rule in marketing—treat customers as valued partners. From the psychology behind engagement to the power of owning our narratives, Rai's insights offer a blueprint for success that extends far beyond the business world. Join us for a conversation that's as enlightening as it is empowering. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!  

Warto mieć plany i marzenia, szczególnie w kwestii wdrażania usprawnień w swojej pracy. Jako Tech Writerzy często snujemy wizje wykorzystania wspaniałych nowych technologii, które są na topie do przesunięcia naszego procesu tworzenia dokumentacji na wyższy poziom. Często jednak zapominamy o podstawach, bez których takie śmiałe wizje nie mają szansy powodzenia. Zanim zaczniemy rewolucję, powinniśmy przyjrzeć się temu jak się sprawy mają w naszej organizacji. Tutaj przychodzi nam z pomocą model oceny dojrzałości (maturity model), dzięki któremu dowiemy się na jakim etapie rozwoju jest nasza dokumentacja. Dopiero po zrobieniu takiego "rachunku sumienia" będziemy mogli wykonać kolejny krok w postaci planowania usprawnień. Rozmawiamy o przykładowym maturity modelu dla dokumentacji, zastanawiamy się co można zrobić, żeby przejść na wyższe poziomy, subiektywnie oceniamy innych i teoretyzujemy na temat przyszłości. Dźwięki wykorzystane w audycji pochodzą z kolekcji "107 Free Retro Game Sounds" dostępnej na stronie https://dominik-braun.net, udostępnianej na podstawie licencji Creative Commons license CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Informacje dodatkowe: Konferencja soap!: https://soapconf.com/ Etteplan: https://www.etteplan.com/pl "Maturity model", Wikipedia: https://en.wikipedia.org/wiki/Maturity_model "What is ContentOps", Heretto: https://heretto.com/blog/what-is-contentops/ "Content strategy", Wikipedia: https://en.wikipedia.org/wiki/Content_strategy "Generative artificial intelligence", Wikipedia: https://en.wikipedia.org/wiki/Generative_artificial_intelligence "Help authoring tool (HAT)", Wikipedia: https://en.wikipedia.org/wiki/Help_authoring_tool "Darwin Information Typing Architecture (DITA)", Wikipedia: https://en.wikipedia.org/wiki/Darwin_Information_Typing_Architecture "Component Content Management System (CCMS)", Wikipedia: https://en.m.wikipedia.org/wiki/Component_content_management_system "About pull requests", GitHub : https://docs.github.com/en/pull-requests/collaborating-with-pull-requests/proposing-changes-to-your-work-with-pull-requests/about-pull-requests "Docs as Code", Write the Docs: https://www.writethedocs.org/guide/docs-as-code/ "Lint (software)", Wikipedia: https://en.wikipedia.org/wiki/Lint_(software) GitHub Copilot: https://github.com/features/copilot "Style guide", Wikipedia: https://en.wikipedia.org/wiki/Style_guide Acrolinx: https://www.acrolinx.com/ Schematron: https://www.schematron.com/ Oxygen XML: https://www.oxygenxml.com/ Visual Studio Code (VS Code): https://code.visualstudio.com/ Jenkins: https://www.jenkins.io/ "Microcontent", Wikipedia: https://en.wikipedia.org/wiki/Microcontent "What is "Intelligent Content"?, Storyblok: https://www.storyblok.com/mp/intelligent-content Docusaurus: https://docusaurus.io/ "Large language model (LLM)", Wikipedia: https://en.wikipedia.org/wiki/Large_language_model "The economic potential of generative AI: The next productivity frontier", McKinsey Digital: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#introduction

Episode Summary: Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata. You think it's simple to create metadata on your content, but there's a lot to think about to build your metadata model and we cover it all in this episode. Key topics included: What is content engineering What is metadata and why it's so important Why you can't design metadata as an afterthought His advice for content strategists This is the first time we've gone deep into a discussion on intelligent content and Mark takes what could be a complex topic and explains it in easy-to-understand terms. Additional Resources: Presentation: https://www.linkedin.com/pulse/alignment-understanding-objects-mark-lewis/ Book: Object Technology: A Manager's Guide About Mark Lewis: Mark is a content strategist, content engineer, speaker, author and STC Fellow. He is recognized throughout the industry for his ability to prove the business case for moving static content to XML and intelligent content. Through design metrics, his approach can prove alignment across content strategy and corporate strategy. His experience spans a variety of industries including life sciences, finance, aviation, education, and oil & gas. Mark started the DITA Metrics community to promote the sharing of metrics, ROI and case studies. In his book DITA Metrics 101, Mark's cost models offer a framework to determine the savings possible with enterprise-wide intelligent content implementation. He is a contributing author of DITA 101 and a technical reviewer of Managing Enterprise Content: A Unified Content Strategy, both by the Rockley Group. Mark is also a contributing author of The Language of Technical Communication and The Language of Content Strategy. Where You Can Find Mark: LinkedIn: Mark Lewis | LinkedIn Twitter: https://twitter.com/LewisDITAMetricMark Lewis (@LewisDITAMetric) / Twitter Caliper Content Services: https://calipercontentservices.com/

Join host, Alan Porter, as he welcomes Mark Lewis from Caliper Content Services. Mark has 20+ years of experience designing intelligent content solutions, strategies, and metrics - all from a background of technical writing. Mark gives his insights on the development of intelligent content and how to make sure it's properly aligned with leadership and business goals. (31:20) Alan also announces upcoming webinars for listeners who are interested in learning more about content development & management. Visit Nuxeo's main site at: www.Nuxeo.com Podcast produced by: AlberichTandD.com

Carlos Evia is Professor of Communication in the College of Liberal Arts and Human Sciences at Virginia Tech, where he is affiliated with the Centers for Human-Computer Interaction, Communicating Science, and Humanities. During the 2020-2021 academic year, he is the faculty fellow at El Centro - Hispanic and Latinx Cultural and Community Center. His research and teaching work focuses on planning and developing technology-based content solutions for workplace communication problems, particularly in situations involving multicultural audiences or misrepresented communities. Join us in Room 42 as we discuss the benefits of intelligent content, such as single sourcing, content reuse, and multichannel publishing and how, even in practitioner circles, there is pushback and criticism against some of the tools and standards that technical communicators use to produce and publish intelligent content.

Join host, Alan Porter, as he welcomes Chris McLaughlin, head of Marketing & Product Management for Nuxeo. With over 25 years of Content Development & Management experience, Chris shares his thoughts on the landscape of Content Development & Management, and where the future of intelligent content is heading. Chris will also weigh in on where he thinks AI fits into the developing content arena, how content management systems react (or should be prepared to react) to changing legislation, and more! (21:30) Alan also announces upcoming webinars for listeners who are interested in learning more about content development & management. Visit Nuxeo's main site at: www.Nuxeo.com Podcast produced by: AlberichTandD.com

This podcast interview focuses on product innovation that has the power to revolutionize the way markers communicate with their audience. My guest is Joe Urban, Co-founder of VennliJoe is a core marketing faculty member in Notre Dame’s MBA program and past Associate Dean of the Mendoza College of Business with numerous publication credits related to customer decision making and growth strategy.In 2010, Joe Urbany co-wrote a book entitled ‘Grow by Focusing on What Matters: Competitive Strategy in 3-circles.’ The premise of the book is that growth and competitive advantage are about effective positioning. The model facilitates speed of understanding and action by focusing strategic attention on what impacts customer decisions. It has been applied in over 1500 projects in the Graduate Business Masters Programs at Notre Dame and it’s the model that led to founding Vennli in 2013. Vennli brings the model to life through the use of collaborative technology and by providing a platform that delivers customer choice analytics and makes an already intuitive process even more accelerated and streamlined.Being a marketer by heart, this triggered me, and hence invited Joe to my podcast. We explore why marketers experience so many issues in increasing the performance of their content. We address why it’s not the lack of technology that sits in the way, but the approach we take to creating the content. And that’s a relatively easy thing to fix. Here are some of his quotes: … many, if not most, companies make decisions about strategy and tactics that don't fully account for the views and the perceptions of the people who determine their success, and that is: Customers.We tend to operate on the basis of past knowledge and our best intuition about what it is the customers value. What we found over and over, and really this came out of my executive MBA teaching in a big way:There were significant gaps between what businesspeople were thinking or predicted and then what customers actually said. And when you close those gaps and make decisions that better align with customers, the impact can be enormousNo one is immune from this … we get enamored with our inventions. Often the coolest inventions today are technical in nature. It's much more difficult to translate a technology into a validated product that really solves a problem for somebody.During this interview, you will learn three things:Why starting with the big idea and a crystal value proposition is not only going to help marketing perform better, but everyone and everything else in your organization – simply from the power of alignmentHow rethinking who’s our real competitor is not only going to increase urgency and improve win-rates, but also fine-tune the value of our product investmentWhat value we can unlock when our solutions provide new insights – and AHA moments. And how this could rewire how an organization thinks and acts. See acast.com/privacy for privacy and opt-out information.

Sempre que alunos de MBA perguntam sobre como se manter atualizado sobre temas que vão surgir no mercado, a resposta é difícil, mas existem pistas sobre como se manter atualizado. Apresentação: Cassio Politi. Convidado: Vinícius Cordoni. Dica de leitura: Intelligent Content, de Ann Rockley, Charles Cooper e Scott Abel (https://www.amazon.com/Intelligent-Content-Primer-Ann-Rockley/dp/193743446X). Site da agência Vinícius Cordoni: https://viniciuscordoni.com/. Nossas sugestões de leitura diária para saber o que vem pela frente: Meio Mensagem, Propmark, Ad News, Comunique-se, Jornalistas & Cia, Brainstorm 9, PR Daily (brasileiros), Mashable, The Next Web, Marketing Profs e Content Marketing Institute. Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

Sempre que alunos de MBA perguntam sobre como se manter atualizado sobre temas que vão surgir no mercado, a resposta é difícil, mas existem pistas sobre como se manter atualizado. Apresentação: Cassio Politi. Convidado: Vinícius Cordoni. Dica de leitura: Intelligent Content, de Ann Rockley, Charles Cooper e Scott Abel (https://www.amazon.com/Intelligent-Content-Primer-Ann-Rockley/dp/193743446X). Site da agência Vinícius Cordoni: https://viniciuscordoni.com/. Nossas sugestões de leitura diária para saber o que vem pela frente: Meio Mensagem, Propmark, Ad News, Comunique-se, Jornalistas & Cia, Brainstorm 9, PR Daily (brasileiros), Mashable, The Next Web, Marketing Profs e Content Marketing Institute. Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataforma, o link é este: https://www.podcast-se.com.br/.

Dr. Sean O’Mara, a performance-enhancing physician, has a warning for all Americans, and for that matter our entire species. It’s time to wake up and reverse the catastrophic effects of chronic diseases. To do that, Sean is passionately changing the medical conversation from simply treating conditions to truly optimizing each individual’s health through important lifestyle changes. In his new approach, Sean shares intelligent research and data has led to this conclusion: Optimized health means increased performance in all aspects of life. Here’s what you’ll learn: 0:43 – The Drive Behind His Drive 2:00 – Sean’s Beauty and Attraction to Learning 3:24 – The Big Shift: From Law to Medical School 6:30 – “Passion Is a Part of My Life” 7:00 – Emergence of a Performance Optimizing Physician 7:52 – Relationship Between Health and Business Performance  8:41 – Creating a New Space In Medical Specialties 9:39 – Measuring Biological Indicators 10:34 – The Elimination of Visceral Fat 12:00 – The Goal: Educate Health Care Providers  13:00 – The Buzz Effect: Scaling to a Stubborn Audience  14:23 – Your Single Most Valuable Possession 15:13 – Survival of the Analyst 17:05 – The Beta (test) of the Alpha 19:34 – The Very Real Business Challenge to Optimizing Health 20:45 – The Good Doctor’s Alpha Health Content Platform  23:30 – Big Objective: Optimizing the Health of a Species 24:10 – Pessimism of Chronic Diseases 25:37 – 3 Things You Can Do Today to Optimize Your Health 27:45 – Is Oprah Optimized?  30:31 – Time America Wakes Up: Facing Humanities Biggest Problem

Margot Bloomstein sat at the “founders’ table” when content strategy was not only named, but also planted and nurtured to become an industry of its own. Margot gives us a peek at the earliest days of content strategy, then quickly shifts to top-of-mind topics that will take us deep into some hot issues few content strategists dare to travel. Everything from trust, cynicism, and what has her fired up to write another book. Here’s what you’ll learn:  1:58 – The Margot Bloomstein Story  6:28 – A Seat at the Content Strategy Founders’ Table  9:07 – What Came Out of the 2009 Content Consortium?  11:37 – The Power of Open Sharing  12:31 – Defining Intelligent Content  14:30 – “We Have Intelligence But Do We have Creativity?”  15:00 – Hating On Our CMS  16:23 – Is There a Simple Answer to Content ROI?  19:44 – Deep, Slow-Simmering Thoughts of Margot Bloomstein  22:55 – Cynicism Undermining Trust in Brands  24:06 – It’s All a Matter of TRUST  28:42 – “Putting a Period Where There Should Be a Comma”  30:35 – Another Book In the Works?  32:34 – Taking Content’s Volume Game to Task  36:00 – Is There a Hopeful Outcome for Content Strategy?  37:45 – Answer: “Fried Oysters and Chocolate Chip Cookie Dough”   Notes: Website: Appropriate Inc. Twitter:  @mbloomstein

Jon Wuebben is a futurist and entrepreneur who just happens to have a need to be creative. Learn how the founder of Content Launch tapped into his inner passions to launch a successful Content Marketing business that has evolved into a platform for small to mid-sized content creators who want the tools to be the best in their business. Here is what you'll learn:  1:50 - The inner voice calls “Entrepreneur”   4:50 – Emergence of an 11-Year-Old Leader   7:08 – Jon Defines His View of Intelligent Content   8:29 – “We’re Asking A Lot of Our Content”   9:00 – Assess Your “Unintelligent Content”   9:44 – Quality Content Algorithm   11:34 – Data Points and Human Interactions   12:44 – The Platform: Content Launch Version 1   14:48 – Prime Time: Content Launch Version 2   16:34 – Understanding the “Good Weird” of Startups   17:59 – Tools to Connect to the Audience   20:03 - ROI of Content: Does It Lead to a Sale   21;47 – The   Sales Stream: Combine Analog with Digital   24:15 – Futurist’s Vision of Content Marketing: AI, VR, UX, AR   30:40 – Tapping Into the Inner Creative     Notes: Website: contentlaunch.com Twitter: @jonwuebben

Scott Litman has built and sold multiple platforms serving Fortune 500 companies. Most recently, he and EQUALS 3 have brought AI into the daily world the "researcher and marketing professional" through Lucy. This fascinating conversation (with Scott, not Lucy) gives you an insiders' perspective on how AI can solve problems and how big thinkers like Scott make it happen. He explains how and why Lucy was built, how EQUALS 3 and Lucy tapped into a universal inefficiency at the enterprise level, and what all businesses taking the next step in AI should ask. Here is what you'll learn:  2:30 – Why entrepreneurship is a team sports game. 4:48 – Creating a structured marketing opportunity to unstructured data. 7:15 – Extending the ROI to primary data owned by the enterprise. 9:00 – Introducing Lucy. “She is the AI companion to the research and marketing professional.” 11:45 – Lucy’s BIG appetite for data, and how she serves herself. 15:53 – Ask a natural language question; receive a practical, useful response. 19:07 – Lucy was just a glimmer in Watson’s eye. 25:38 – SMB market quickly on the horizon for Lucy. 26:33 – Quantifying and tracking Lucy’s impact on business ops. 32:26 – Holding Lucy accountable. 34:00 – Predicting the future of AI. What should be on your radar? 38:20 – Why Scott Litman is dedicated to supporting entrepreneurs. Notes: Website: equals3.ai Twitter: @scottequals3

Grant Johnson has leveraged his direct marketing experience to become one of the leading digital agency marketers calling Milwaukee home. His meticulous focus on measuring results has proven for more than two decades that a marketing agency can stay on the cutting edge, and lead where others follow, if they focus on results they can prove. Here is what you'll learn:  2:00 - Direct mail and measurable marketing create the foundations for AI and intelligence. 3:23 - The blurring of the lines: advertising and editorial. It all equals content marketing.  4:45 - Methods to connect and be relevant to target audiences. 8:03 - Staying relevant as a small marketing agency in a big-fish market.  11:56 - Discovering the right measures in measurable marketing. 19:00 - Why content has always been the door opener for agency growth.  22:15 - How do you measure ROI of content and campaigns? 24:27 - "Data is the new water." Why data plays a part in every measurable marketing campaign today.  29:32 - Understanding whom the customer really is, thanks to the data.  30:52 - Grant's predictions for what is just over the horizon for marketers.  33:09 - Quick-fire questions, including a lesson he learned from his kids.    Notes: Website: responsory.com LinkedIn: Grant A Johnson; Responsory, a Johnson Direct Company Twitter: @grantajohnson Facebook:@ResponsoryMKE Article: What's More Important—Technology or Content? 

Scott Severson and his team at Brandpoint were producing content at scale long before the term "content marketing" became fashionable. That alone makes his insights on the evolution of the content fascinating. Find out how Scott and team bring value to branded content, establishing Brandpoint as a quiet force in the industry.   Here is what you'll learn:  2:47 - Forever gone are the walls of church and state when it comes to branded content, and when users are just fine with that. 10:00 - The evolving role of content creators, and how Brandpoint's team of crack writers expand their expertise. 16:10 - Bringing intelligence into the game of winning content at scale. 25:35 - Why the buyer's journey is the right place to start with content strategy. Notes: Website: brandpoint.com LinkedIn: Brandpoint Twitter: @brandpointco Facebook: @brandpoint    

Robert Rose, founder of The Content Advisory and strategic leader at the Content Marketing Institute, is marketing A-lister who knows where the content world has been and is headed. He has helped some of the most recognizable brands create intelligent content marketing strategies. Robert also found time to share his wit and wisdom with Intelligent Content, challenging all of us to help solve content challenges that still exist. What you'll learn: • Why technology isn't the answer to great content, but an opportunity to scale  • How data privacy will put a premium on building relationships with customers • Robert's vision on where content strategy and marketing is headed (hint: It's not going away!) Notes: Twitter: @Robert_Rose LinkedIn: Robert Rose, Chief Troublemaker Website: contentadvisory.net Podcast: CMI Weekly Wrap Podcast Books:  Killing Marketing, with Joe Pulizzi Managing Content Marketing Experiences: The 7th Era of Marketing, with Carla Johnson    

Intelligent Content takes a peek inside the nonprofit content operations at Holy Family Catholic High School with Laura Podergois. Laura has taken this private school's marketing into the digital age and has done amazing things on a tight budget. Three things you'll learn from Laura: • How to efficiently produce content with limited staff resources • How understanding consumer analytics and insights can drive smarter content decisions • How looking outside your organization can be more important than focusing internally NOTES:  Holy Family Catholic High School: hfchs.org Facebook: @hfchs Instagram: @HolyFamilyFire Twitter: @HolyFamilyFire

Intelligent Content shares valuable time with Steve Hedlund, a digital survivor in a rapidly changing publishing world. Steve, founder of The Hedlund Group, is also Executive Director of the Minnesota Media + Publishing Association. Three things you'll learn from Steve: • Why he's made it his mission to help publishers quickly adapt to digital opportunities • Why niche publishing continues to be Steve's most relevant space  • How he's adapted to a Digital First mentality to lead all business pursuits

Enter the true Data Storyteller to the world of Intelligent Content. Rob dives deep into analytics and emerges with a story that rings true from the C-suite down to consumer content. Three things you'll learn: • How a fascination with statistical sports games led to a career of data and analytic storytelling • Why the right KPIs may not be the same across the organization • What is required foundational knowledge for applying data to content strategy   NOTES:   The Alchemy of Content Intelligence by Rob Silas  

Intelligent Content gives Bobby Mason, founder of GoMahi.com, a chance to download all his wisdom in one sitting. At the ripe age of 25, Bobby has launched, sold and juggled multiple businesses to make peoples lives better and happier. Three things you'll learn: • Why Bobby changed his mind that social media was a waste of time • Bobby's secret to sanely producing business-generating content • How Bobby lost $4MM in VC investment and lived to tell about it Notes: @bobbyhmason www.GoMAhi.com Bobby Mason Audio Experience  Favorite books:  The One Thing by Gary Keller How to Win Friends & Influence People by Dale Carnegie       

Intelligent Content goes deep with Jim Cuene, founder of Fahren, challenging brands to rise above the noise and create great work. Three things you'll learn: • The essential tool chest of today's digital leaders • Jim's vision on where digital is headed in the next 5 years • Jim's ongoing thought process on why data and analytics are two different animals hellofahren.com, @hellofahren  

Kicking off our Intelligent Content podcast is Brent Fjerstad, who has dedicated his life to overcoming obstacles and helping others do the same. Understand how: • Brent positively influences others daily. • Understand why he grinds and becomes better by the day.  • Learn his "everything is content" model to grow his business.  

In this episode of the Discussing Stupid podcast your host Virgil Carroll has a conversation with Brett Matson, the Managing Director of Funnelback Search Technology, about search, semantic search, knowledge graphs, artificial intelligence in search, and the related leverages and pitfalls. Brett shares that there are several big things coming in the area of search, after reaching a plateau and stagnation for a few years. Some of these are paradigmatic (understanding the search has multiple purposes, not just page rankings,) and some include changing the approach (i.e. modifying queries,) changing presentation of results (modules,) knowledge graphs, semantic search (detecting the intent of the query,) and many more. Brett explores how some of these new technologies are intrinsically more attractive to people. For example, knowledge graphs are (or can be) visual and show relations between entities in them. Thus, they are much more intuitive in contrast to being faced with a wall of data to choose from. The point is, of course, making content a lot more intelligent and hence more useful, by treating it as a product and perfecting its delivery. In Brett’s opinion, during the next decade we will see a real proliferation of smart tools that will help users and companies perform a significantly better search. Virgil and Brett also discuss how it is very important to avoid making too many connections when using a new, powerful technology that can do that. This can bog down the whole organization, its data servers, employees, and finally, users.Virgil’s conversation with Brett is very rich and diverse, so make sure to listen to the whole episode and pay close attention to what he had to share. Links:Episode mentioned:Future-proofing your experience delivery strategy with Intelligent Content by Kate Skinner.Siraj Raval's YouTube channel is full of short, fun videos that teach all different aspects of machine learning and AI.Coursera's Machine Learning course, one of the original online machine learning courses, delivered by leading AI researcher Andrew Ng. A great article by Sebastien Dery discussing the challenges of knowledge graphs. Connect with Funnelback:https://www.funnelback.com/Catch us on Twitter and Facebook:https://twitter.com/DiscussStupidhttps://www.facebook.com/discussingstupid

Adolfo Hernandez, CEO of SDL, talks on the emerging use of machine learning, machine linguistics, and artificial intelligence in this hyper-growth era of content.

I have been able to get you all a sneak of an Adobe sneaks session. This project used AI that analyzes past content (in videos for EX, analyzing everything from people to objects) and it then provides recommendations for future blog content.  Intelligent Content Insights: Content marketing has been a proven way for brands to attract and retain customers. Compared to traditional marketing methods, it is six times more effective in driving conversion. As competition for eyeballs intensifies, AI and data science will soon play a critical role in driving future success. With this project, marketers can leverage advanced technology and tap an AI assistant for their content strategy efforts. Take a travel site for instance, where an upcoming video series is planned around Summer vacations. The system will analyze the brand’s existing video library, mapping performance data with a tremendous amount of content attributes such as objects, moods and actions. Commonalities across high-performing assets are identified, and a recommendation is generated for variables including length, format, people and more.  A couple notes on the Sneaks program:  As these are research projects, there is no formal commitment to product roadmap or release dates. However, Adobe has a good track record, and around 60% of projects in Sneaks make it into product. Sneaks, happening day 2 of Adobe Summit, is one of the most popular events at the show. Co-hosted by Leslie Jones this year, it is the biggest unveiling of labs projects for Adobe all year. 

Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/61-noz-urbina/Customer Journey is one of the most deceptive and alluring terms in Content Marketing. After the words come off your tongue, you imagine an adventure involving sword fighting, trials, tribulations, and the purchase of your products. Your customers should thank you for your skills of sorcery and ability to foretell their future. Your efforts will lead them down the correct path with their best interest in mind the whole time. However, most of the time, these journeys are just sales funnels flattened out and are the best guess of what we think our customers are going through when they are considering the purchase of a product like ours. In this podcast, Noz Urbina and Pamela Muldoon discuss the important aspects of customer journeys and how marketers can create useful tools that align with their prospect and customer goals. Later in the show, they dive into the topic of reuse and repurpose in Content Marketing that will help clear up any confusion.Biography:Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy who can effectively bridge organizational and user goals. He’s well-known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. He is a co-author of the book Content Strategy: Connecting the dots between business, brand, and benefits and lecturer at the University of Applied Sciences, Graz, Graz, Masters Programme in content strategy.He has coached teams, developed processes and spearheaded solutions that have helped some of the world’s largest organizations leverage their content assets to stand out in their sectors while avoiding headcount increases and wasted costs. After 14 years in the content world, he founded his consultancy Urbina Consulting in 2013.

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.LinksLinkedIn -Rosehttps://www.linkedin.com/in/robrose/LinkedIn - Fryrearhttps://www.linkedin.com/in/afryrear/LinkedIn - Scalerahttps://www.linkedin.com/in/buddyscalera/LinkedIn - Baloghhttps://www.linkedin.com/in/mattbalogh/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/http://emktr.co/EMPC50

[A]'s Cruce Saunders interviews Mark Lewis, Content Engineer and DITA Educator at Quark. Lewis is the author of Digital Metrics 101, and recently presented "Intelligent Content and the Internet of Smart Things" at Information Development World 2015. In this podcast, Lewis shares his thoughts on alignment and development of intelligent content in organizations. Lewis explores how sensors and processors are contributing to the volume of information and the complexity of content and encourages the digital content community to embrace content engineering as the approach to evolving content and enabling intelligent content and systems. Mark explains why content can no longer exist as an afterthought, why key engineering principals must be applied to content inputs and outputs, and what c-levels need to prize and prioritize as they enable effective tools and strategies. Bios: Mark Lewis is the author of the DITA Metrics 101 book that proves the savings and high content reuse percentages possible with DITA's structured, topic-based architecture. Mark is a contributing author of DITA 101 Second Edition by the Rockley Group. Mark manages the DITA Metrics LinkedIn group. He regularly presents on DITA, ROI and content strategy topics at national conferences. He and John Hunt co-chaired the OASIS DITA for the Web subcommittee. He is an STC Associate Fellow and was the STC Summit Track Manager for Content Strategy and Design. Mark is a Content Engineer and DITA Educator for Quark. Cruce Saunders is the founder and principal consultant at [A] and author of Content Engineering for a Multi-Channel World. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. [A] delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.For more information contact simplea.com or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.

James Schramko is a Sydney based profit growth specialist and Internet Marketer who ‘fired his boss' in May 2008 – and ever since, his internet marketing business has grown, year after year.  James not only adapted his offline business skills for online business success, but by applying them in innovative ways he has skyrocketed to international renown. James has become ... Read More The post 23. Frameworks, smart marketing and intelligent content creation with James Schramko appeared first on We Are Podcast.

As Content Marketing Institute gets set to host the first Intelligent Content Conference since taking over this event, Pamela Muldoon talked to Scott Abel, the co-founder of ICC and Content Strategist at The Content Wrangler. Scott shares his insight and wisdom on what makes up intelligent content and why companies need to be focusing energy on ensuring this is part of their content strategy moving forward. 

In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are. Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show notes with links to additional resources on this topic at http://www.thesocialbusinessengine.com/podcasts.  This episode is sponsored by PeopleLinx. Download the white paper Everyone's in Marketing at http://www.thesocialbusinessengine.com/peoplelinx.