Podcasts about orbit media studios

Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With 23 years of experience in analytics, SEO, content strategy, and website optimization, he is regarded as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media, and analytics and is the author of Content Chemistry.  In this episode…  Marketers and e-commerce business owners leverage AI mainly for content creation purposes — something customers can accomplish easily themselves. How can you differentiate your brand with innovative, AI-driven content? Rather than developing a prompt to write articles or PDPs, marketer and AI prompt engineer Andy Crestodina recommends having AI analyze a webpage, PDP, or other body of work to identify missing components. This may involve creating prompts detailing whether a PDP meets industry best practices, identifying how to enhance a web page to drive conversions, or determining whether the content meets audience expectations. To take it a step further, you can train the AI to generate ideal customer personas that can influence CTAs, landing pages, and other consumer-facing content. Tune in to this episode of the Up Arrow Podcast as William Harris chats with Andy Crestodina, the Co-founder and Chief Marketing Officer at Orbit Media Studios, about revolutionizing AI for CRO. Andy talks about increasing search rankings with AI-driven analytics platforms, how AI will alter internet searches, and AI's potential beyond e-commerce content creation.

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.Key Takeaways:(03:41) AI should not be used to write content; it's best for ideation.(06:17) AI helps identify which topics perform best across different channels.(08:26) Analyzing conversion data and creating actionable charts with AI.(10:31) Anytime there's an export button, marketers should get excited.(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.(20:56) Improving the click-through rate on calls-to-action boosts revenue.(23:36) AI can help marketers test multiple variations in A/B testing.(26:40) AI-driven gap analysis improves key pages' performance for conversions.(30:44) Combining human insight with AI optimizes digital marketing strategies.Resources Mentioned:Andy Crestodina - https://www.linkedin.com/in/andycrestodina/Orbit Media Studios - https://www.linkedin.com/company/orbit-media-studios-inc./Orbit Media Studios | Website -https://www.orbitmedia.comGoogle Analytics 4 -https://support.google.com/analytics/answer/10089681?hl=enSparkToro -https://sparktoro.com/Insightful Links:https://contentmarketinginstitute.com/articles/seo-strategy-aihttps://www.coursera.org/articles/ai-in-marketinghttps://www.orbitmedia.com/blog/ai-website-optimization/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Have you ever wondered why some of your content just doesn't perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. That's exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content's impact through smart, AI-driven decisions. AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about: ✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness. ✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools. ✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively. Learn more about Andy Crestodina Connect with Andy Crestodina on LinkedIn Connect with Andy Crestodina on X Resources & Brands mentioned in this episode Orbit Media Studios, Inc. Magai Paul Roetzer Thinking, Fast and Slow, by Daniel Kahneman Jay Baer Ardath Albee LinkedIn Post on Commodity Content Agorapulse Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Send us a Text Message.In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI) to enhance and innovate content creation and marketing strategies. Here are amazing key takeaways: AI-Enhanced Content Quality: Explore how AI can be used to dramatically surpass competitor content quality, making every piece more engaging and impactful.Persona-Driven AI Utilization: Discover the benefits of tailoring AI to produce hyper-targeted content that resonates deeply with specific audience profiles, enhancing both relevance and response rates.Gap Analysis through AI: Learn about the strategic use of AI for gap analysis to critically assess and refine content, filling in the missing pieces to meet and exceed audience expectations.AI as a Skills Leveler: Understand how AI democratizes content creation, enabling both novices and experts to efficiently produce high-quality content.Customizing AI for Authenticity: Andy discusses the importance of customizing AI outputs to maintain a brand's unique voice and avoid generic content, thus preserving authenticity and personal touch.This episode offers valuable insights into integrating AI into your strategy effectively. If you want to learn new innovative techniques in how you can use ChatGPT and AI to stand out in a competitive landscape, you won't want to miss this episode! More about Andy: LinkedInWebsiteIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast. His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."In this episode we cover:00:00 - Intro01:23 - Incorporating AI into Strategies and Budget04:43 - Measuring Growth Results Impact with AI09:10 - Top AI-Driven Marketing Content Pieces12:16 - Emerging Market Opportunities for the Future14:48 - AI-Enhanced High-Converting Sales Pages18:57 - SEO Content Optimization with AI23:23 - AI-Driven Content Publishing and SEO Ranking26:06 - Managing and Hiring Roles for AI-Powered Content27:59 - Recap29:08 - Andy's Preferred Activity for Achieving Flow State30:20 - Andy's Advice to His 25-Year-Old Self31:38 - Andy's Major Challenges at Orbit Media Studios33:37 - Key Resources Instrumental to Andy's Success35:06 - What Success Means to Andy Today36:28 - Connect with AndyConnect with Andy:Andy's LinkedInMentions:Chris CarrMark SchaeferJoanna WiebeClaude.aiMidjourneyStable DiffusionTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS Consulting ServicesHow To Value Your SaaS Company

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior. Through this conversation, Andy covers various aspects of digital marketing and emphasizes the importance of analytics and SEO for promoting a business. He also highlights the value of original research in content strategy and shares what skills make successful marketers. Finally, he reflects on his past experiences to provide hindsight insights into areas such as long-form content production and SEO services. Connect with Andy Crestodina and Steve Goldhaber on LinkedIn.

#78 Look who we have “in studio” with us today: Andy Crestodina. For those of you that don't Andy –  y'all are missing out.    Andy is the CMO and co-founder of Orbit Media Studios—an award-winning, Chicago-based web design and development agency.    Andy is a prolific writer, speaker, and thought leader on the subject of content marketing. He has over 42,000 followers on LinkedIn. Plus, Andy is a genuinely nice guy.    We loved our time with him and walked away with a head full of knowledge. Here's what to you'll want to listen for:   

An SEO strategy for business success is a powerful investment. It can also be a daunting task. In this episode, we give insider information about what it takes to build a successful SEO strategy. The fundamentals are creating a list of core topics, assembling keywords based on topics, building web pages, maintaining a blog, creating a link-building plan, keeping up with SEO changes and measuring success. We get into some details about the importance of creating a targeted list of core topics, finding short and long-tail keywords, and building web pages that are optimized with keywords and links. We discuss how starting a blog and implementing content writing strategies can help keep the website fresh and relevant. We also talk about the importance of creating a link-building plan to increase the website's authority and drive traffic. We leave you with some great resources including Hubspot, Moz and The Orbit Blog by our lovely friend Andy Crestodina at Orbit Media Studios so you can keep current with SEO changes, news and best practices. We finish with some thoughts on tracking and evaluating your plan. If you want to learn how to create a successful SEO strategy and optimize your website for search engines, this podcast is a must-listen. It's an investment in your business success and good marketing strategy. Tune in now and take your first step towards SEO success. Need an expert to handle your SEO strategy? We'd love to hear about your goals! https://littlebirdmarketing.com/marketing-contact/ Special thanks to this episode's sponsor Fieldwork. Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incidents recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest.  The Market Research Podcast Award is back and it's time to nominate your favorite kickass market research podcast for a chance to win the coveted title of MR podcast of the Year. Nominations are open now through June 30th, and voting will open from July 1st to August 1st. The winner will be announced at Insights Marketing Day on September 28th. Make your nominations today at littlebirdmarketing.com/MR-podcast-award Will your favorite insights podcast make the cut?

Content Chemistry: The Illustrated Handbook for Content Marketing 6th Ed. by Andy Crestodina About the Book: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends. About the Author: Andy Crestodina is a co-founder and the CMO of Orbit Media Studios, an award-winning, 50-person web design company in Chicago. Since 2001Orbit has completed more than 1,000 successful website projects. Andy is a top-rated speaker at national conferences and a writer for the biggest blogs. Over the past 20 years, Andy has provided web strategy advice to more than 1,000 businesses. And, interesting fact – Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-chemistry-v6-andy-crestodina

Summary:This week on How To Win: Saravana Kumar, CEO of Kovai.co, a software company offering multiple enterprise and B2B SaaS products including, a customer success product, a self-service knowledge base product, and enterprise software for Microsoft BizTalk and Azure Serverless platforms. Founded in, 2011, Kovai.co has over 240 employees across the UK and India. This year Kovai.co's annual revenue has topped $10 million. In this episode, we discuss the benefits of true thought leadership, diversifying your product offering, and winning in your niche. I give my thoughts on the benefits of hiring T-shaped people, the concept of mental availability, and finding riches in the niches.Key Points: Saravana talks about the beginnings of Kovai.co (01:01) How did Saravana use his blog to acquire his first customers? (03:11) Saravana reflects on becoming a Microsoft MVP (04:50) I weigh in on true thought leadership with a quote from Orbit Media Studios' Andy Crestodina (06:07) How did Saravana scale customer acquisition beyond the first million? (07:27) Why did Kovai.co become a multi-product company? (09:15) Saravana discusses the need to launch products for different ICPs (13:08) I give my thoughts on the concept of T-shaped people with a quote from author Mike Clayton (14:02) Saravana breaks down his strategy to stay ahead of the copycats (16:00) I stress the importance of understanding customers' mental availability with a quote from Will Leach, author of Marketing to Mindstates (18:51) What were some of the strategic decisions that paid off for Kovai.co? (21:15) I lay out Animalz VP Ryan Law's five content marketing strategies for niche industries (22:54) Saravana gives three pieces of advice to fellow SaaS founders (22:36) Wrap-up (25:18) Mentioned:Saravana Kumar LinkedInSaravana Kumar Microsoft MVP ProfileSaravana Kumar BlogKovai.co LinkedInKovai.co WebsiteKovai.co Integrate Summit PageMVP Global SummitAndy Crestodina BioMike Clayton WebsiteWill Leach's Marketing to MindstatesRyan Law BlogMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay? The answer depends on a lot of little things, some obvious, some not. This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:• What are the key elements of high-performing service pages?• What features are common to blog templates but probably shouldn't be?• What three elements determine if visitors sign up for emails?From social proof to CTAs, videos to chatbots, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Any marketing claim you make that doesn't have some form of evidence is a weak statement. Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions. But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand. One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies. In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you're playing the long game of account-based marketing (ABM) or building your email list.Show TopicsUse case studies to build trustData points can support sales messagesReduce the investment in the ROICreate sales enablement contentDon't publish content without an expert contributorHave prominence, promise, proofShow Links Check out Orbit MediaFollow Andy Crestodina on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Andy is the Co-Founder of Orbit Media Studios, an award-winning digital agency in Chicago, IL. In the last 20 years, he has provided digital marketing advice to over 1000+ businesses and is the author of Content Chemistry, the illustrated handbook for content marketing.  In this episode, Kiley talks with Andy about the importance of building relationships, keeping focused on working with clients who are a good fit, and Andy's greatest insight between life and entrepreneurship. He also shares the impact he wants to make and the legacy he'd like to leave behind.  Highlights: 05:55  Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it's content plus connections, better yet, content plus connections plus community. 09:10  That's what content does. It makes you relevant to a broader audience so you're top of mind for the person when they need that exact thing that you happen to do.  09:57  Four or five times a week, I'm writing these really detailed emails introducing two people that don't know each other, hoping that it's a useful connection for both of them. 16:54  You have to make choices. Life's about choices. There are so many opportunities for all of us all the time. It's almost frightening how free we are to pursue so many interesting things. 19:32  You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.   Listen  Apple Podcasts - Spotify - Google Podcasts - YouTube Connect with Andy Instagram: https://www.instagram.com/crestodina/ (@crestodina) Twitter: https://twitter.com/crestodina (@crestodina) LinkedIn: https://www.linkedin.com/in/andycrestodina/n (Linkedin.com/in/andycrestodina/n) Website: http://www.orbitmedia.com/blog (Orbitmedia.com/blog) Follow Welcome to Eloma Instagram: https://www.instagram.com/welcometoeloma (@welcometoeloma) Website: http://welcometoeloma.com/ (WelcometoEloma.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Connect with Kiley Social: https://www.instagram.com/kileypeters/ (@kileypeters) + https://www.linkedin.com/in/kileypeters (Linkedin.com/in/kileypeters) Websites: https://rayneix.com/ (RAYNEIX.com ), https://brainchildstudios.com/ (BrainchildStudios.com), https://kileypeters.com/ (KileyPeters.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Email: info@rayneix.com  Andy Crestodina's Bio  Andy's the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and Analytics. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Being able to answer “what's in it for the visitor” is one of the most overlooked aspects of website and content creation. It's what Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., has spent his career teaching others to do better, and in the latest episode of Brand Story, he's sharing his tips for content creation with listeners. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We're also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing

Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy had provided digital marketing advice to thousands of businesses and has written countless articles on content strategy, SEO, visitor psychology, and analytics before it was even popular. He is the Author of the book Content Chemistry: The Illustrated Handbook for Content Marketing.  In this episode… If you take a deep dive analysis of your website, you'll probably discover countless ways your website is unsatisfying visitors. If that's happening on your site, your business is leaking leads — and that's a possible report of broken dreams.  Many businesses have content gaps on their website, and they drop off several leads even through their thank-you page. How do you uncover all of these problem areas on your website? Which message should your website convey to meet the information needs of your visitors?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Marketing Officer of Orbit Media Studios, Andy Crestodina. They discuss practical ways to tweak your website for conversions, the report of broken dreams you should avoid, the service page checklist every website should satisfy, and much more.  

What if you could convert more website visitors AND improve your ad performance without redesigning your website? In this episode, Eric Stockton, and Todd Lebo welcome Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to talk about how to build website landing pages that convert. Tune in to hear the best copywriting tips, holistic marketing strategies, and pieces of advice for optimizing your webpages and converting more leads into paying customers.You'll learn powerful questions to ask your customers and top salespeople, how to discover and use psychological triggers to incentivize more profitable actions, and why you shouldn't have a testimonials page on your website. Plus, they highlight what your FAQ analytics can tell you about your website and how to use analytics and lead generation tools to identify where you're losing leads and how to better engage with visitors. “Let your audience write your copy for you.”   - Andy CrestodinaResources mentioned:The Challenger Sale by Matthew Dixon & Brent Adamson: www.goodreads.com/book/show/11910902-the-challenger-sale They Ask, You Answer by Marcus Sheridan: www.marcussheridan.com/they-ask-you-answer Money Words by Joanna Wiebe: https://microconf.gen.co/joanna-wiebe Gong: www.gong.io HotJar: www.hotjar.com ChatBot: www.chatbot.com About Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.:Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 400+ articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics. Connect with Andy: www.linkedin.com/in/andycrestodina Visit Orbit Media: www.orbitmedia.com About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3M+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout Todd Lebo:Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing Technology firms and agencies to drive demand to their products and services.Connect with Todd: https://www.linkedin.com/in/tlebo Follow Ascend 2: https://www.linkedin.com/company/ascend2

Andy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter "Digital Marketing Tips" has accumulated 120,000 subscribers in its first year and he has facilitated $600,000 worth of digital marketing services donated through Chicago Cause, a nonprofit he helped create.Andy Joins George Leith this week to discuss account-based content marketing and webinar building through LinkedIn, zero-waste marketing and how to align sales and marketing teams, and meeting what you know will work vs. what the client thinks they need. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is related to personal branding. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web design projects spanning across multiple different industries, including e-commerce, lead generation. They do responsive web design and integration projects. Today, Andy is going to share some of his learnings about SEO while doing web development. We're going to start the conversation about the content strategy for the top 1% of brands. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-founder and Chief Marketing Officer at Orbit Media Studios, Andy Crestodina, explores improving conversations around SEO. When it comes to building out effective SEO strategies, the conversations are not always happening with SEO professionals. Without data, these discussions can miss the mark. Andy shares his insights on having great SEO conversations. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media Studios talks about questionable practices within the SEO industry. When it comes to laying the blame for SEO's spammy reputation, several parties are at fault. With the industry slowly trending towards better SEO practices, Andy looks into why the SEO industry has a bad reputation. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else's work. But creating original content builds authority. Today, Andy talks about the value of original research. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, the co-founder and CMO of Orbit Media Studios, continues the conversation about the three most reliable SEO wins. A lot of brands get stuck on what keyphrases to optimize for. And similarly, how do you prioritize what pages to start optimizing? Today, Andy discusses the importance of updating your content and how. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina, the co-founder and CMO of Orbit Media Studios, discusses one of the three most reliable SEO wins. Any SEO will tell you that the first place to start is looking at your keywords. But are you ranking for your branded keywords? Today, Andy talks about branded keyphrase SEO. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join our chat with Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to learn more about modern website development – and how branding, creative teams, and other strong voices in your company play a part in a realm where user-centricity really is the key to success.

Andy Crestodina talks with Jason Barnard about managing personal reputation in search Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He's been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”. Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP! Andy and Jason cover: - The ways to outrank your social profiles on your SERP. - The perfect schema for the perfect bio page. - What you can do to drown negative results attached to your name. - Triggering video boxes ... and more! If you're a thought leader, a PR, CEO, someone accountable for your brand's image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you! What you'll learn from Andy Crestodina 00:00 Andy Crestodina and Jason Barnard01:37 Kalicube Tuesdays knowledge panel01:57 Jason and Andy's Personal Brand SERP03:07 How to manage your personal reputation 05:30 It takes ten minutes a month to polish a Personal Brand SERP08:49 First, optimise your LinkedIn bio and bio on your own website12:05 Can you just copy-paste what's on your LinkedIn into your bio page?12:54 How to ensure your bio page outranks LinkedIn13:33 The personal SEO philosophy14:55 Schema tags for your bio pages17:17 Pushing down negative results with social profiles20:46 How does social media affect SEO?24:28 Tricks for triggering a knowledge panel for a person27:36 Knowledge panel enhancement opportunities31:49 How to trigger video boxes on your Personal Brand SERP This episode was recorded live on video June 1st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Andy Crestodina talks with Jason Barnard about managing personal reputation in search Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He's been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”. Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP! Andy and Jason cover: - The ways to outrank your social profiles on your SERP. - The perfect schema for the perfect bio page. - What you can do to drown negative results attached to your name. - Triggering video boxes ... and more! If you're a thought leader, a PR, CEO, someone accountable for your brand's image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you! What you'll learn from Andy Crestodina 00:00 Andy Crestodina and Jason Barnard01:37 Kalicube Tuesdays knowledge panel01:57 Jason and Andy's Personal Brand SERP03:07 How to manage your personal reputation 05:30 It takes ten minutes a month to polish a Personal Brand SERP08:49 First, optimise your LinkedIn bio and bio on your own website12:05 Can you just copy-paste what's on your LinkedIn into your bio page?12:54 How to ensure your bio page outranks LinkedIn13:33 The personal SEO philosophy14:55 Schema tags for your bio pages17:17 Pushing down negative results with social profiles20:46 How does social media affect SEO?24:28 Tricks for triggering a knowledge panel for a person27:36 Knowledge panel enhancement opportunities31:49 How to trigger video boxes on your Personal Brand SERP This episode was recorded live on video June 1st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Andy Crestodina talks with Jason Barnard about managing personal reputation in search Andy Crestodina is the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc. He's been working on the web since he was terribly young and is now a business person who (and I quote) “does marketing as well as marketing-related activities in his company where they make internet web pages for other companies”. Optimising your Personal Brand SERP is a big part of managing your personal reputation online. Every time your name appears in a meeting, conference or even if someone tags you in a post, people will tend to spend a minute of their time searching for your name in Google. Guess what? These users searching for your name are interested in who you are and what you do and you only have a minute of their time to make an impression. So what? So, rank a page you fully control at the top of that SERP! Andy and Jason cover: - The ways to outrank your social profiles on your SERP. - The perfect schema for the perfect bio page. - What you can do to drown negative results attached to your name. - Triggering video boxes ... and more! If you're a thought leader, a PR, CEO, someone accountable for your brand's image or just a personal SEO nerd, this is the Kalicube Tuesdays episode for you! What you'll learn from Andy Crestodina 00:00 Andy Crestodina and Jason Barnard01:37 Kalicube Tuesdays knowledge panel01:57 Jason and Andy's Personal Brand SERP03:07 How to manage your personal reputation 05:30 It takes ten minutes a month to polish a Personal Brand SERP08:49 First, optimise your LinkedIn bio and bio on your own website12:05 Can you just copy-paste what's on your LinkedIn into your bio page?12:54 How to ensure your bio page outranks LinkedIn13:33 The personal SEO philosophy14:55 Schema tags for your bio pages17:17 Pushing down negative results with social profiles20:46 How does social media affect SEO?24:28 Tricks for triggering a knowledge panel for a person27:36 Knowledge panel enhancement opportunities31:49 How to trigger video boxes on your Personal Brand SERP This episode was recorded live on video June 1st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Andy is the co-founder and Chief Marketing Officer of Orbit Media Studios. He’s spent about two decades helping companies to really get their content marketing right. James and Andy discuss what it really means to be a thought leader, and how such a person can put their growing influence to work for the benefit of others. Whether you lead a marketing team or not and whether you consider yourself a thought leader in your industry or not, everyone can benefit from thinking about their personal content strategy. Content, after all, is all about communication, and the ability to effectively communicate is a core tenet of leading.“The philosophy of the content marketer is to help the person make the best buying decision. They are educators...guiding this person through the decision-making process.” Connect with James on LinkedIn, Instagram & Twitter.Level Up is powered by Bear Wise Consulting.

Det er alltid interessant å se på forskjellene mellom hva virksomheter tror at kundene vil ha, forventer eller krever, og hva kundene faktisk forventer.For kort tid siden publiserte Orbit Media Studios og Ascend2 resultatene av en undersøkelse som tok for hvorvidt B2B-virksomhetenes nettsider leverer i henhold til forventningene.NB: Christine Calvert sa "dem", ikke "de". Rett skal være rett. :)Se episoden på YouTube: https://youtu.be/o1YjS_Fk_wcAbonner på YouTube-kanalen min her: https://YouTube.com/hpnhansenBli Bidragsnyter du også - Støtt innholdsproduksjonen til Hans-Petter med 15 kroner i måneden her: https://hanspetter.info/bidragsnyter/ See acast.com/privacy for privacy and opt-out information.

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago, is a digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. In this far-reaching conversation for Reputation Revolution, Andy chats with Trevor Young about: The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey, If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting! CONNECT WITH ANDY: Website Twitter Instagram LinkedIn

Welcome to our 3rd and final episode with Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media. So far this week, Andy, and I have talked about his content strategy for the top 1% of brands and yesterday, we talked about how he writes blog posts that are designed to rank and be the best content on the internet. Today, I'm going to ask him a question that I have, which is related to personal branding. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

This is the 2nd part conversation with Andy Crestodina of Orbit Media. Yesterday, Andy and I talked about his tips for creating a content strategy that will put you in the top 1% of brands. Today, we're going to continue the conversations by talking about how to write a blog post that rank. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web design projects spanning across multiple different industries, including e-commerce, lead generation. They do responsive web design and integration projects. Today, Andy is going to share some of his learnings about SEO while doing web development. We’re going to start the conversation about the content strategy for the top 1% of brands. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Andy Crestodina is the Founder and Chief Marketing Officer of Orbit Media Studios, an award winning web design firm in Chicago. He recently published “26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now” https://www.orbitmedia.com/blog/get-ready-for-the-rebound/. We talk about the top 5. We also touch on what it means to look forward and rebound from 2020.Mike LaVista is the Founder and CEO of Caxy Interactive, a custom software development firm in Chicago.https://www.orbitmedia.com/https://www.caxy.com/

On this week's episode, Ashley interviews Brian O'Neill, a former journalist and current Conversion Copywriter at Orbit Media Studios.Brian's Blog: https://shootingirrelevance.com/Brian's Twitter: https://twitter.com/oneillofchicagoOrbit Media Studios: https://www.orbitmedia.com/Orbit Media Events: https://www.orbitmedia.com/events/Brian's favorite Arnold Schwarzenegger Movie(s):Terminator 2Total RecallFor more resources, head to ashleysterling.comFollow us on social!https://www.linkedin.com/in/ashleyste...Instagram: @gustowithashleyTwitter: @gustowithashley

“When you can promote content, when that's one of your skills, you need to be deliberate about who you work with, how you apply that, what you're driving traffic to and if you're honoring the attention to the visitor. You have to determine if you are responsibly using your ability to win the click,” says Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios.During this episode of “What Did You Learn?”, Andy drops tons of tactical tidbits to help you up your marketing game. But he’s always reminding marketers to channel the power of marketing for the greater good. We also talk about the surprising quality of digital interaction during the pandemic (and why we both expect it to last long-term), the importance of fighting disinformation and why our lives and jobs are more fulfilling when we believe in the brands we’re lifting up.

“Use analytics to see what's working. Double down on those things and cancel something else.” How much time do you spend with your analytics? Seeing what's delivering results and what's not? Looking at what content played well across which channels –– and what content gave you the most mileage. This is where Andy Crestodina, co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago, believes content marketers should start their content planning. In this episode of The SuccessLab Podcast, Andy shares how this strategy has helped him and his team create a winning (and scalable) content strategy. What prompted you to change your role from Strategic Director to CMO now at Orbit? Amanda Gant is our in-house marketer and she is 100% deserving of the director title. Partly to keep there from being confusion, we titled up a little bit. Amanda has a title that's more fitting of her role and I am a cofounder. I just ended up being the CFO. We're only a 40 person company so the titles are not super meaningful. I actually still do a good bit of sales, but a lot of my time is spent doing content marketing and I still do tons of writing, speaking and teaching. What are you doing at Orbit for your clients? Have things changed at all in the last month in terms of how you're servicing clients? Our company is primarily focused on web design and development. The content we're creating is basically evergreen content for sales pages. The purpose of these projects is to improve the foundation and platform for marketing and these are things that aren't affected by the massive change in the economy. It has definitely impacted the business environment and the work life of everyone we collaborate with. It's affected the appetite for risk, the concern about cash flow, the pace of sales and pipeline and leads. It's had a big impact but not in the deliverable itself. I can't just publish another ‘how to get more Twitter followers'. What I had to do was to look at what would give comfort to an email subscriber. What kind of article would make sense, and concluded that it would be useful to people in my audience to see what is happening in the industry. I quickly got a survey out of 122 agency owners to ask, what has the impact been for you? I was able to hopefully add to the conversation by putting out a bit of original research. There's some charts in there that really show how providers of different services were affected at different levels. There's a lot of unity in what's happening. I've adapted my communication strategy with clients a bit, but that piece of content is an example of how we can all be sensitive and still create value for an audience. That is a pivot away from the classic common topics and content strategy that we used to run. As companies are thinking about their content strategies, is it a time to be accelerating content marketing efforts or is it time to pull back? We all still have the same number of hours in a day. Some of us who now have zero travel time, have more hours in the day. Rather than doing content marketing or PR, if you're a brand, go back and revise the sales pages on your website, improve the homepage of your website, add testimonials or re-update all of those service pages and product pages. I used to wake up in the morning and spend half an hour or an hour on an article. Now I'm waking up in the morning and spending half an hour or an article rewriting a sales page. Similarly, it's a good time to polish your social media bios and do a little personal branding. You can also build content that can be released later. Let's say you'd always wanted to create a new program with a series of weekly videos. You can now go ahead and pre-record an entire series of content and when it's ready, just queue them up. Go look at all this stuff you're paying for or evaluate a tool that you've never used before. PR people and content marketers can keep strong relationships right now. It's a really powerful time to build stronger relationships and just show that you care and show that you're here. What steps should marketers take to make their content more discoverable? Or what are some of the things that you do? There was always this debate about bounce rate. We built a thousand websites over the years so I have access to hundreds of analytics accounts. I actually had a VA go look at all these analytics accounts and copy and paste different bounce rates from different traffic sources into a spreadsheet. We got up to 500 analytics accounts. I averaged all these and published this number. The average bounce rate on websites is 61%. Then I did it by industry and I did it by traffic source and produced this piece of research that was built to be promoted. It took maybe 30 or 40 hours to make this whole thing. Now I have a piece of content that is totally original. It is the best page on the internet for its topic. It's beginning now to rank in search and it's been picked up by other websites. It looks great in streams because of the visuals. I can reference it from other articles that I've written and as time goes on, I'm going to look for ways to incorporate this into presentations and other content. Are there some other best practices for content distribution? One of the things that it took me a while to figure out is that when you look at a topic or a headline, it's often true that that topic or headline has a natural advantage in either search or in social. If the piece that you're working on answers a question and has long detailed answers, that is likely something that will work well in search. On the other hand, if the piece is a little bit unexpected and has visuals and it's highly collaborative, that is going to work well on social media. They're sort of opposites. In search, your job is to meet expectations but in social, your job is to be a little bit unexpected because you know nothing about what they're thinking. You can basically look at a topic or a headline and ask yourself, is someone looking for this? Does this satisfy an information need or is this kind of emotional? Does this leave curiosity or is it unexpected? That dichotomy and understanding the different psychologies of people in those channels has helped me a lot. When I even begin to think about a topic, I'm already planning how and where that might work best and then tuning it up to work in that place. On the SuccessLab podcast, we often talk about this idea of impactful connections and how they can really transform the trajectory of your career or your business in some way. Is there one or two along your journey that made a really big impact? There is someone that I knew in the early days of our company. His name is Ed Tucker and he was the co-founder of a company called Octane Communications. He was a more mature business person at the time. He'd come from big agencies so he had that experience of pitching larger projects. He showed me how to have tough conversations with clients and that pricing things at a level where you can feed yourself is possible. Watching someone make decisions made a difference and was really useful to me. What's one piece of advice you would give to fellow marketers who may be struggling to scale or operationalized content in their organizations? Use analytics to see what's working. Double down on those things and cancel something else. Try to get a little bit of data about what's working and then do much more of what seems to be working and stop doing some things that weren't working. I wish I had done this years earlier. What people often find is that bigger and harder thing is worth it. It might be two or three times harder to create, but it might give you 10 or 20 times the result. I have learned that it makes more sense for me to do a larger, more authoritative, longer exhaustive piece of content less often. Speed Round Are you a coffee drinker? Yes or no? Yes. What is one marketing tool you're geeking out over right now? Analytics What is a favorite piece of technology? Noise-canceling headphones What is one book you'd pass along to a fellow marketer? Deep Work by Cal Newport Who's one person that you would like to make a connection with? I am blown away by the vision of Elon Musk. I think that guy's brain is fascinating and it'd be fun to hang out with him for an afternoon. What is your favorite icebreaker when introducing yourself to someone, either online or in person? I like to just leave it pretty open and ask someone what they're working on. It often leads to good conversation. They may get specific about a project and you instantly move away from small talk towards something interesting that they feel passionate for. How many hours of sleep do you get each night on average? Six and a half. I have a one-year-old though. How can people connect with you or orbit? Sign up for a biweekly newsletter on our blog at orbitmedia.com/blog. I also wrote a book which is called Content Chemistry. Another great resource Andy mentioned during the interview is this blog post: https://www.orbitmedia.com/blog/whats-a-good-bounce-rate/

Today I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.

Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://www.orbitmedia.com/blog/blogging-statistics/

Host of the LaSalle St. LIVE podcast Zak Sandeman and CMO & Co-Founder of Orbit Media Studios Andy Crestodina get together to show financial advisors how EASY it is to outpace the competition digitally. Listen to this episode and check out the rest of our content on our website: www.lasallest.com/podcast Follow us on Twitter: @LaSalleStSec and use the hashtag #LaSalleStLIVE when you share your thoughts! Connect with us on LinkedIn: www.linkedin.com/company/lasalle-st.-securities Are you an advisor considering a change? Let's talk about your future. www.lasallest.com/contact-us Mark Contey / Mark@lasallest.com / (630) 600-0360 -- Interested in learning more about Orbit Media Studios and what they have to offer? Visit their website: https://www.orbitmedia.com/ Or contact Andy Crestodina directly: Andy Crestodina / andy@orbitmedia.com / @Crestodina on Twitter! Check out one of Andy's blog posts here and feel free to get lost in the rest of the great content on the Orbit Media website: https://www.orbitmedia.com/blog/writing-headlines/ [NOTE: Advisors should always make sure the content they share online meets the regulatory standards of their respective firm.]

Andy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics. Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand. Launching a successful content marketing campaign takes a lot of planning. You need to know your target audience, experiment with different content formats, and more.  It can be too much to handle for beginners, and that’s why we’ve got a guide to help you launch a successful content marketing campaign: https://shanebarker.com/podcasts/andy-crestodina/ Here’s how I used such techniques to my advantage as well and improved my search rankings through content marketing: https://shanebarker.com/blog/content-marketing-case-study/    Andy also covers,   He shared his experience with the last Content Jam held in 2018. How Andy started his career and what inspired him to be a part of the marketing space for more than 18 years. How it feels working with different brands and their challenging audiences. How Andy helps his clients create unique content for successful online marketing. He told us how the book came into existence. How he incorporated his unique idea of “LBOW - Lifetime Body of Work” into his 280 page-project - “Content Chemistry: The Illustrated Handbook for Content Marketing.” According to Andy Crestodina, what is the easiest way to write a book on marketing from scratch? He told us a little more about what Orbit Media Studios does. Why does Andy feel content marketing is a test of generosity? Why does he believe in the power of collaboration more than the idea of competing? He also discussed a little about the list of hygiene exercise and its outcomes. We get to know about Andy’s highest rate of publishing content. What points Andy considers while creating a perfect piece of content.   Guest Bio   Andy Crestodina is a globally recognized content marketing influencer, entrepreneur and a top-rated speaker.  He is the founder of “Content Jam” which is the largest content marketing conference of Chicago. He is also the proud author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”   For the last 18 years, Andy has been associated with Orbit Media Studios. He is the co-founder and the chief marketing officer of the company. He is also an environmental enthusiast and a volunteer “TreeKeeper” for Openlands.   Resources Mentioned in this show: Content Chemistry: The Illustrated Handbook for Content Marketing Content Jam - Content Marketing Conference of Chicago Annual Blogger’s Survey

In this episode, John and Kelly sit down with Andy Crestodina from Orbit Media Studios to talk about his Visible Expert journey. We spoke about his annual content marketing conference, Content Jam, as well as his new book Content Chemistry and monthly Wine and Web event he hosts at his office. Learn how to stand out and make solid social media videos with these 9 steps: https://www.orbitmedia.com/blog/how-to-make-social-media-videos/ Learn more at www.hingemarketing.com  

Marketers have unprecedented access to marketing measurables. They’re inundated with data. So, which marketing metrics matter the most? Today, we’re talking to Andy Crestodina, co-founder and chief marketing officer of Orbit Media Studios. Also, he’s the author of Content Chemistry. Andy believes that the most visible marketing metrics are usually the least useful. He identifies and ranks metrics that matter. Some of the highlights of the show include: Inverse correlation between visibility of a metric and its importance/success Metrics correlated with business success are difficult to get and require analysis Social, Search, and Email Metrics: Easy-to-see metrics that offer low to medium importance that correlate to business success Easy to see which post gets the most traffic, but it takes analysis to calculate conversion rate from visitor to downloader/subscriber/registrant per article Critical Metrics: Revenue, margin, profit, utilization, and capacity are difficult to measure, but are critical to business success Rather than trying to get reviews, try listening to your customers to make them happy enough to give testimonials and referrals Deliberately seek out sales, revenue, invoice, leads, and other critical metrics Look at your own biases as a marketer; deeper down you go in your funnel, the more impact of each action Best ways/tools to track metrics include UTM campaign tracking codes and Google Analytics; avoid influencer marketing Links: Orbit Media Studios Content Chemistry A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics SEMrush Google Analytics Garrett Moon at Content Marketing World Barry Feldman QuickBooks How To Avoid The Most Costly Mistake In Influencer Marketing With Shane Barker [AMP 115] Write and send a review to receive a CoSchedule care package  

In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of [Orbit Media Studios](https://www.orbitmedia.com/), [Andy Crestodina](https://www.linkedin.com/in/andycrestodina/).  Andy shares his thoughts on what our previous guests have had to say, from [Madalyn Sklar's video tweets](https://audioboom.com/posts/7056248-content-marketing-and-twitter-with-madalyn-sklar) to [Elise Dopson's story of Zendesk's unique marketing video](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson). In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience. Please subscribe to the podcast on your favoured podcast catcher and share the episode with your contacts.

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How company websites have changed from previous decades What mistake many businesses are making with embedded YouTube videos Why content brings long lasting benefits and ads are short term Why promotion is just as important as the quality of your content   Resources Content Chemistry Intercom Visit ContentProsPodcast.com for more insights from your favorite content marketers.

This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios!  We undertake this mission to learn what you should be doing with your content, how to rocket boost an article, the benefit of trigrams, and which myths to obliterate! Takeaways Original research CRUSHES all other forms of content Work harder at headlines Indicate a benefit, be descriptive, & give people value Great content does NOT win Strongest factor for results = Promotion > Quality Social media is for networking, not leads! 3 hours 20 minutes is the average time it takes to write an article #1 tactic that correlates with strong results is influencer marketing Links Orbit Media Studios: https://www.orbitmedia.com/ Blog: https://www.orbitmedia.com/blog/ Twitter: @crestodina LinkedIn: https://www.linkedin.com/in/andycrestodina Podcast: https://www.orbitmedia.com/blog/category/podcast-content-matters/ Content Jam: https://www.contentjam.com/ BuzzSumo research: http://buzzsumo.com/blog/most-shared-headlines-study/

Some of the questions Matt and Andy Crestodina discussed were:  Why is SEO perceived as such a scary thing and does that perception need to persist for people to do it right? That is an excellent question that is very rarely asked. I think SEO has kind of a reputation as kind of a shady kind of industry, with kind of a checkered past, because the people who buy SEO service, they tend to be a very low information buyer, which means that the people who provide the service can get away with some less than perfectly ethical tactics. When the people who hire you to do something have no clue what you're going to do, that creates an atmosphere, an environment where it's ripe for people that are less than perfectly standup professionals to actually succeed. For example, people who hire SEOs often pay $3,000 or $5,000 or $10,000 a month, think they need to keep paying that money to keep ranking. That's never true, which means that there's a lot of SEOs that can kind of rest on their laurels and keep cashing that check, even though they might not be doing a whole bunch of stuff after the first few months, other than making the major improvements. On the topic of writing business books: the book becomes another reformatting of your content that is ultimately intended to drive demand, qualified demand, and preference and differentiation as well, right?  The book just barely pays for itself. I think it sold like not even 10,000 copies total over the last however many years, but in a B2B sales context, which we all are passionate about this topic of sales, it's a great leave-behind. It's sort of a $10 business card strategy. We build websites. You meet with four companies to build your website. One of them left behind a book that blows your mind with everything you need to know. It's the driver's manual for the website and that gives you a competitive advantage in sales. It's extremely effective in that way. If I wanted to use it more for PR, I could just send it to people who I think might include me in something they're working on or invite me to their event. If I was more deliberate about trying to get sales, I could just send it to different professors who teach marketing hoping they might include it in their syllabus. But yeah, it's just another format for content. It's something that's part of a family of content. Your job is to create traffic champions through your content.  You want to create a couple more traffic champions because there's always a few things that have a massive disproportionate effect on your total number of visitors. If your job is to create a couple more traffic champions knowing that that's going to create just way more brand awareness for you, then you don't want to just keep making more medium quality things. You want to go make a couple more great things. Listen to the full replay to get the rest of the insights and tactics. About our guest, Andy Crestodina: Andy Crestodina is a cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.

You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have traditional reviews to pull from? Get the answers from two leading experts in customer testimonials and reviews: Daniel Lemin, author of "Manipurated" and head of consulting at Jay Baer's Convince & Convert; and Andy Crestodina, cofounder and strategic director of Orbit Media Studios and planner for hundreds of websites in his career. You'll learn how to upcycle this existing testimonial content to make your marketing much more believable and resonate effectively with potential customers. Tweet @youngheike with your thoughts on this episode or ideas for a future topic.

Andy Crestodina is the co-founder of Orbit Media Studios, a Chicago website development agency that gets tonnes of local leads and excels at standing out to clients. How? He implemented a content marketing strategy from the very start, and one that didn’t rely on having a massive audience or huge success right out of the gate. Andy is also the author of Content Chemistry, a beautiful and comprehensive book on content marketing that doubles as his business card when he goes to meet clients. Andy shares how his agency used education to teach his way into landing client work. https://freelancetransformation.com/episode119

Andy Crestodina is a cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He […]

In this episode we talk to Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios.

Source: Quotesgram The Mondaze’s don’t exist here, at the Sell More podcast. No sirree bob. Monday’s are the best days. Why? Two reasons. You get to start off the week on the best foot forward, whether that is the left or right...that’s up to you. We get to talk about news and info that Makes You Think. Yes! To start off the week with mind tickling, thought provoking, idea generating topics of conversation is sure to get your creative juices flowing. That’s why this week’s Make You Think segment on the Sell More podcast is going to help you prepare and think differently for the new year. 2017’s head is peering around the corner. Let’s get into, shall we. Don't forget to listen to the show. Effective Blogging Is Longer And Stronger Source: ChicagoNow When it comes to blogging you have to think like the pro’s. It’s like being a kid who wants to become a pro basketball player. You aren’t going to admire the 35 year old baller in the D-League. Nope. You are going to watch the Chef Curry’s, the man that gets buckets - Jimmy Buckets aka Jimmy Butler, and of course the self-proclaimed King, LeBron James. You are going to watch them, study them, emulate their work ethics, and practice their moves. That is the same when it comes to blogging, especially if you want to be successful with blogging. Heck, just recently WPCurve, an on-demand WordPress support service, was bought out by GoDaddy. WP Curve built their business solely on providing content mainly through blogging and exceptional service. No fancy advertising or marketing. Just plain old value added content. Companies like Kissmetrics and Hubspot have built themselves to being game changers in their respective industries by blogging. The opportunities are there, you just need to know how to do it like the best. You have to study the pro’s. When I came across this research study last year I jumped out of my Hanukkah socks for joy. This year, just in time for the holiday’s, The 3rd Annual Survey of 1000+ Bloggers by the good people at Orbit Media Studios came out. In the survey, they touch on five major areas for bloggers. The results will set the tone for you and how you should be blogging for the next year 2017. You get the film to study the pro’s. I know because I used the survey last year to change the way I was writing and boy did it work. My organic traffic shot through the roof with an overall increase of 300%. Email conversions increased from one to two per month to one or two per day. And all of that was from blogging less often and making more value packed, epic content. The results from the survey are similar to last year, but with larger increases. Here is what you need to know and then I’ll share the important key findings. The more time you spend on a blog the better. Bloggers are spending on average 3 hours and 16 minutes on each blog. People who spend 6+ hours see significantly stronger results. The hours do include research, don’t forget about that. I found that to be a big chunk of my time. The word count of the posts are increasing, as is the time it takes to create them. The frequency is being reduced because people are focusing on exceptional pieces instead of short and frequent blog posts. Promoting of blog posts have shifted to having emails and paid ads being a major player. SEO has stayed flat. What does that mean for you? You don’t have to focus on creating more this year. Focus on creating really, really, really good posts once to twice a month that is 1,500 to 2,000+ words in length. Once you create it, you must promote it like you were Drake releasing an album. Get out there and demand the attention. Here are the major key findings from the research: Source: Orbit Media

It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history of the Internet, his book Content Chemistry, how marketers should be using analytics, and many other topics. Andy also describes his experience keynoting Content Marketing World in September of 2016. I have a few favorite quotes from this podcast with Andy. One of them is “fear of public failure is a huge motivator.” When I think back to each stage of my journey into public presentations, I cannot think of a time that I was completely confident. There is always a comfort in the presentations you have given, but a fear of the next experiences as the audience gets bigger and the topics get deeper. Andy describes his experience of the change in audience size from 100s to 1000s at #CMWorld. At the core of this conversation is the need for analytics, not reports. “The real way to use analytics is a decision support tool.” I love this philosophy because many of us use our analytics and metrics of success and to get a gold star of achievement when we reach a number. In this episode, we both share examples of times we received some amazing numbers from traffic, but instead of improving our measurement, they added noise. If we look at the why behind the numbers, we will always find more areas of improvement and learn more about our audiences.This is definitely one of those shows I will listen to a few times to capture each area of the conversation we get to and I hope you do the same.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-30-andy-crestodina/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gnydaf •Twitter: https://twitter.com/crestodina •LinkedIn: https://www.linkedin.com/in/andycrestodina •Website: https://www.orbitmedia.com/andy-crestodina •Content Chemistry – Book: http://amzn.to/2gGJgP4

#AskTheExpert. featuring Andy Crestodina, author of Content Chemistry and founder of Orbit Media. Hosted by Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Andy Crestodina is the Strategic Director and co-founder of http://orbitmedia.com/ (Orbit Media Studios), an award-winning, 38-person web design firm in Chicago. He has been in the web design and interactive marketing space since January of 2000. In that time, Andy's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing. Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there's the book, https://www.orbitmedia.com/content-chemistry-pages-61.php (Content Chemistry), which is currently in it's third edition. Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago's largest content marketing conference (currently in it's fifth year) but he's also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you're mostly likely to hear is Andy Crestodina. It's likely that you've read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn't actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have. Andy's focus is on Chicago. He's a member of the Illinois Technology Association and the Economic Club of Chicago. He's a mentor and regular teacher at 1871, helping startups get started. Andy still maintains open office hours during which he helps any who signs up with anything they need, from strategy to Analytics, career advice to introductions. He's also a member of the local B Corporation community. Part of that commitment to the local community can be found in Chicago Cause, the non-profit donation program than Andy help found. Currently in its seventh year, total donations of digital marketing services exceed $100,000. Andy is one of the most passionate, committed and generous teachers in marketing. You can find Andy on Twitter and Instagram with the username @Crestodina. Show TopicsThe elements of Content Marketing How to measure the effectiveness of your content? How to know where on social media to spend your time The myth of the “duplicate content” penalty Andy's formula for headline writing How to maximize SEO value from your blog posts Strategies for getting other people to share your content

Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)

Andy Crestodina, Orbit Media Studios, joins host Pamela Muldoon to talk about what's new, now and next for content marketing, SEO and web design. Get Andy's take on the importance of native language search as it pertains to how you create content. Find out what buzzword Andy would love to blast and why he believes the guest blog post is not dead, but very much alive. 

Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only kid-friendly collective of offline meetups and online resources for mom entrepreneurs that was just named a Top 10 Website for Women Entrepreneurs in 2013 by Forbes. (She also just launched her fourth, The Founding Kit which helps startups get started.)  A graduate of Brown University and law school, she started a music management firm and then launched a baby jewelry company before creating her current venture. Jill has been featured in national media outlets including People Magazine, The Chicago Tribune, Daily Candy Kids, NBC5 and WGN TV. She is the author of Found It: A Field Guide for Mom Entrepreneurs, one of the Best Chicago Marketing Speakers in 2014 (according to Orbit Media Studios,) a co-host of the entertaining business podcast, Breaking Down Your Business, a columnist for NBC Chicago,  and she gave her own TED talk on 11/11/11. In her spare time, Jill enjoys kloofing, baking, and erasing her daughters’ crayon artwork from the kitchen walls.