Podcasts about newscred

What's up everyone, today we have the pleasure of sitting down with Liam Moroney, Co-Founder of Storybook Marketing. Summary: Liam handed us warm tea and one of his hand-knitted beanies as we explored how marketing goes beyond just hitting pipeline numbers. It's about building trust, shaping perceptions, and ensuring your brand is top-of-mind when it matters. Balancing short-term wins with long-term brand-building is crucial, yet often misunderstood. Clear communication and a broader approach to measuring impact are key. For startups, focusing on trust and credibility lays the foundation for success. Marketing's true power lies in creating a lasting impact that drives real decisions.About LiamLiam started his career in various industries wearing several different marketing hatsEventually he landed at NewsCred, a content marketing agency for enterprise teams where he started leading Demand Gen before shifting to client side and advising clients on attribution and ROIHe then had Revenue Marketing leadership stints at various startups across different industries like personalization, travel, mobile and identity verificationHe then started his entrepreneurial journey by founding a consulting firm for growth-stage B2B companiesLiam is also a contributing writer at Martech.org and recently started his own podcast called The B2B BrandToday Liam is the co-founder of Storybook Marketing, a full-service demand gen agency for B2B SaaS specializing in paid media programsMarketing's Role Beyond the PipelineMarketing, historically viewed as the "arts and crafts department," has evolved significantly. Yet, according to Liam, there's a lingering misperception, particularly in B2B, that needs addressing. When asked about his concerns with marketing being reduced to a mere pipeline number, Liam didn't shy away from dissecting the issue. It's not about rejecting accountability—marketing should indeed own a number. The real problem lies in how we've overcorrected, narrowing the focus to such an extent that it undermines the broader role marketing plays.Liam points out that this shift in perception—driven by the need to demonstrate that marketing is a data-driven, outcome-producing function—has caused demand generation to become nearly synonymous with marketing. This reductionist view oversimplifies marketing's contribution. When marketing is pigeonholed into a single metric, such as its share of the overall pipeline, it suggests that marketing is just another channel, responsible only for a fraction of the sales process. This perspective shortchanges the true purpose of marketing.Liam believes that marketing's ultimate goal is to make the sales process smoother and more efficient. When more people know about a product, believe in its value, and have confidence in its efficacy, selling becomes easier. Marketing should be responsible for influencing the entire pipeline, not just a portion of it. The role of marketing is to make deals faster, bigger, and more frequent. By restricting marketing's scope to its contribution to the pipeline, we inadvertently diminish its impact.In B2C, marketing drives consumers directly to purchase. In B2B, it drives prospects into the sales process, partnering with salespeople to guide the purchase decision. While the dynamics differ, the overarching responsibility remains the same: marketing should facilitate the entire journey, not just the initial steps.Key takeaway: Marketing should not be reduced to a pipeline number. Its true value lies in its ability to influence and enhance the entire sales process, driving not just awareness but also belief, confidence, and ultimately, conversion.Balancing Short and Long-Term Marketing GoalsWhen asked about the perception that marketing hides behind long-term goals to avoid accountability, Liam was quick to dispel this myth. He argues that marketing isn't unique in balancing both short and long-term objectives—many functions, like data science and financial advising, operate with a future-oriented perspective. Yet, marketing often faces undue scrutiny because it's expected to produce immediate, tangible results each quarter.Liam acknowledges that some of this mistrust is self-inflicted. Marketing has, at times, oversold its capabilities and doubled down on being seen solely as a pipeline-generating function. This narrow focus has contributed to the misconception that marketing's only job is to deliver immediate results. However, Liam emphasizes that marketing's true role is both long-term and short-term. The primary objective is to generate future customers by building awareness, while also activating efforts that yield results today.In B2B and B2C alike, successful marketing requires a dual approach. Brand awareness campaigns, for example, are designed to create a long-term impact by making more people aware of a product. Simultaneously, demand generation activities work to convert that awareness into action. The two functions are interdependent—effective demand gen relies on strong brand awareness, and vice versa.Liam draws an interesting parallel with B2C marketing, where the distinction between long and short-term strategies is often clearer. Brand campaigns might run over months or years to build awareness, while in-store promotions are designed to trigger immediate purchases. The same principles apply in B2B marketing, where demand gen efforts must be supported by a solid foundation of brand awareness. Without this balance, even the best demand gen strategies will falter.Key takeaway: Marketing must balance long-term brand building with short-term activation efforts. Success comes from integrating these approaches, ensuring that immediate demand generation is supported by strong brand awareness.Educating Leadership on the Value of Brand MarketingWhen marketers find themselves trapped by the constant demand for immediate pipeline results, it can be challenging to advocate for the long-term value of brand building. Liam addresses this issue head-on, acknowledging that while it's easy to champion long-term thinking on platforms like LinkedIn, the reality for in-house marketers is different. Every marketer has targets to meet, and failure to hit those can lead to quick dismissal. However, Liam emphasizes that this doesn't mean abandoning the long-term strategy—rather, it's about balancing both while educating leadership on what brand marketing truly entails.Liam points out that part of the problem lies in a lack of education—both for marketers and the C-suite. Marketers need to articulate better what brand marketing is and how it contributes to the overall business objectives. However, the burden of education doesn't end there. Liam advises against the common notion of only working for CEOs who "get" marketing, as those opportunities are rare. Instead, much of the work involves reeducating leaders on the role and impact of marketing.The key, according to Liam, is alignment with the sales team. If sales perceive that marketing isn't contributing to their efforts, it can create friction that quickly undermines marketing's initiatives. By engaging in conversations with sales, marketers can uncover the real challenges that hinder sales efforts. For instance, if sales teams find themselves consistently listed last in RFPs, it might indicate a brand awareness issue. Or, if there's a widespread misconception about pricing, that points to a perception problem that marketing can address.By identifying these pain points and framing them as marketing challenges, marketers can gain the trust of their sales counterparts. This trust can, in turn, lead to greater permission to allocate resources toward long-term brand-building efforts. It's not an overnight process, but Liam stresses that when done correctly,...

“The more you experience an emotion versus resist the emotion…you create self-confidence.” Career strategist, executive coach, and renowned speaker Jill Griffin has been on a personal odyssey to reinvent her relationship to uncertainty. After an 18-year quest to understand the traumatic brain injury that changed her life, Griffin developed not only clarity around her personal health, but also a collection of tools to deal with anxiety. In this intimate conversation with CoveyClub founder Lesley Jane Seymour she shares the mindset shifts, non-negotiable needs, and crucial insights that helped her heal. Free gift! Grab our new ebook, 5 Days to More Time for You! We've packed it full of our favorite time management hacks to help you conquer your to-do list and create more time for the things that matter most.   About Jill Griffin Jill D. Griffin has a 20+ year history of creating strengths-based cultures of innovation and is responsible for creating repeated and consistent results. Her passion is building inclusive workplaces and helping individuals, and teams increase well-being while developing positive and productive team dynamics. Jill's executive coaching, strategy, content development, and innovation have generated multi- millions in revenue for the world's largest agencies, start-ups, and well-known brands. She has worked with the brands we all know and look up to, including Coca-Cola, Microsoft, Samsung, Citibank, Unilever, American Honda Motors, Martha Stewart, Mondelez, and Hilton Hotels. Advertising Age recognized Jill as one of the "25 Women to Watch", and she was named one of the "50 Most Influential People in Content Marketing" by NewsCred. She's also a two- time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, Jill was a recent visionary award recipient along with the other founding members. Jill has written articles for HuffPost, Fast Company, Glassdoor, and Metro UK. She's been featured on WorkLife podcast with Adam Grant, from the TED Collective and quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, MediaWeek, and The Wall Street Journal. Jill hosts The Career Refresh podcast and is an experienced ICF® Professional Certified Coach and a Gallup® Certified Strengths Coach. She works with organizations to create strengths- based cultures to increase performance, profitability, productivity, and retention.   Connect with Rebecca: Website • Facebook • LinkedIn • Instagram   Time Stamps: 4:48 - Dealing with sensitivities and navigating healthcare 7:15 - Understanding functional medicine 11:11 steps for getting clear on your strengths 13:45 - What Griffin has learned about brain health 21:46 - How (and why) the brain makes up stories and how to rethink a situation 27:10 - Determine your own non-negotionables   Connect with Lesley Jane Seymour & CoveyClub: Website | Instagram | LinkedIn | Join CoveyClub

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.I love a really good turn of phrase.Hey, as a writer, I'm a real sucker for words.So when I saw this phrase on a podcast guest application it grabbed my attention – “Kill snakes.”I gotta admit, that is not one I have heard before. So I went to the Google, and it served me up… a lot of… how to kill snakes around the house.So then it was time for AI. And according to ChatGPT, “'Kill snakes' is an idiomatic expression that means to tackle or deal with a difficult or unpleasant task or situation in a direct and forceful way. The phrase is often used to describe someone who is brave, decisive, and not afraid to take action when faced with a problem. It can also be used to encourage someone to be bold and take action instead of being passive or hesitant. The expression is most commonly used in informal contexts and is often associated with a sense of urgency or importance.I thought that description was the perfect way to set the tone for the discussion with Shafqat Islam, Chief Marketing Officer, Optimizely (https://www.optimizely.com/).Islam manages a team of 100 with a $30 million marketing budget. He had zero CMO experience when he got his current role. Optimizely is owned by Insight Partners. Insight acquired Episerver, NewsCred, and Optimizely. It combined the companies into one, which it branded as Optimizely. Insight Partners is a private equity and venture capital firm with $90 billion of regulatory assets under management.Stories (with lessons) about what he made in marketingSome lessons from Islam that emerged in our discussion:Never, ever, ever give upCategory creation Is hardKill snakesAssume noble intentGive people outsized opportunity and they will make you proudHave a plan, communicate it, stick to it, and just execute like crazy for as long as it takesRelated content mentioned in this episodeMarketing: Sometimes you have to throw the business model out (podcast episode #34) (https://www.marketingsherpa.com/article/interview/marketing-business)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.This episode was distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Stefan Deeran is co-founder and COO of Vendelux, the leading AI platform for events and conferences. Prior to Vendelux, Stefan ran the Platform Solutions division at Shutterstock overseeing AI and martech partnerships with Amazon, OpenAI, Google, and Facebook, and also led GTM teams at venture-backed startups in NYC including NewsCred (acquired by Optimizely) and Parse.ly (acquired by Automattic).Connect with Behind Company Lines and HireOtter Website Facebook Twitter LinkedIn:Behind Company LinesHireOtter Instagram Buzzsprout

The most common type of question I get is: How did they do it?   How did they get the 5-figure speaking gig? How did they land the interview in the media or on that amazing podcast? What does it take to really, truly build a business and/or meaningful impact on your story and expertise?   The answer to that question is as varied as the people asking - and living out that story.    There are some key things that need to happen, though. You need to be willing to share yourself, even some of the stuff that scares you (it doesn't have to be all of it!). You need to spend time knowing who you serve and how your story can best inspire them, teach them and move them to action.    Jill Griffin built an award-winning, remarkable corporate career. One where she had lunch with Oprah and got to meet President Barack Obama. She hung out with famous musicians. She also helped many world-class brands bring in even more customers and additional millions of dollars.    And she did all of that while hiding a traumatic brain injury that made doing her job so much harder than it had been before.    Already recognized as an expert in strengths-based leadership and career strategy, Jill decided to begin sharing more of her story in her speaking and thought leadership. This has led to opportunities and impact that have made her business and career even more successful and satisfying.    You'll be both inspired by and served well through this conversation with Jill Griffin. Enjoy!    Jill's Bio Jill Griffin, Career Strategist, Executive Coach & Invisible Disabilities Advocate   Jill Griffin's executive career coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands.   For 20+ years, her approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. She has worked with the brands we all know and look up to, including Coca-Cola, Microsoft, Samsung, Mondelez, and Honda.   Advertising Age recognized Jill as one of the "25 Women to Watch" and was named one of the "50 Most Influential People in Content Marketing" by NewsCred. She's also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year.   As a founding member of 212, NY's Digital Advertising Club, Jill was a recent visionary award recipient along with the other founding members.   She's written for HuffPost, Fast Company, Metro, and elsewhere. Jill has also appeared on the Worklife Podcast with Adam Grant. She's been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. She is the host of The Career Refresh Podcast   Whether she's working with startups, thought leaders, or renowned global organizations, Jill has sat on all sides of the table. She can blend cultures and help people feel understood while up-leveling their performance regardless of the environment.   Jill's experience as an Executive Coach and a Gallup® Certified Strengths Coach has helped hundreds of individuals and organizations increase productivity, profit, and well-being through the creation of strengths-based cultures.   Connect with Jill: Website: https://jillgriffincoaching.com/ LinkedIn: https://www.linkedin.com/in/jillgriffin/ Instagram: https://www.instagram.com/jillgriffinofficial/   Get your own free copy of Jill's Career Blueprint here: https://jillgriffincoaching.com/career-blueprint/

Jill Griffin has spent her career leading innovation, digital and media strategy, content development, and marketing programs for many of the world's top brands. Advertising Age recognized her as one of the "25 Women to Watch" and she was named one of the "50 Most Influential People in Content Marketing" by NewsCred. She's also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year. Whether she's working with startups, thought leaders, or renowned global organizations, Jill has sat on all sides of the table. She works with organizations to create strengths-based cultures to increase performance, retention, and well-being. And yet, her road to success was not quite as smooth as it may seem. When Jill's career started to pick up steam, she was involved in an accident that led to head trauma, forcing her to rethink, reset, and reboot her career and her life. The injury forced her to live on purpose rather than in reaction. She felt compelled to consider how much of an impact her thoughts played in creating her results. And it forced Jill to adjust her own career trajectory.  While she still spent many years consulting with big brands like The Coca-Cola Cola Company, Microsoft, Hilton Hotels, and Samsung, Jill also became a certified coach passionate about helping others create fulfilling careers and lives. Today, Jill works with busy clients to achieve results by clearing out their old B.S. (belief systems). This necessary work gets them clear on what they want to create, and it rewires their thoughts so they can see the results they desire and be confident it's within their reach. In this week's Work From The Inside Out podcast, learn more about Jill's journey: Jill has written for Fast Company, HuffPost, and Metro UK. She has been quoted by leading media outlets like Adweek, Advertising Age, Forrester Research, The New York Times, NewsCred, Newsday, Media Week departures, and the Wall Street Journal.  She is a Gallup® Certified Strengths Coach and has helped hundreds of clients amplify their strengths, increase visibility, create career clarity, and design a brighter future. Learn more and connect with Jill here: https://www.linkedin.com/in/jillgriffin/ https://www.facebook.com/JillGriffinCoaching https://www.instagram.com/jillgriffinofficial/ https://jillgriffincoaching.com    

David Cancel of Drift, Peep Laja of Wynter, Chris Savage of Wistia, Niel Robertson of Influence.co, Stephen Lease of Goodr, Gary Swart, formerly of Upwork, Shafqat Islam of NewsCred, Sean Griffey of Industry Dive, Vaibhav Jain of Hublio, Rand Fishkin of Sparktoro, Jimmy Daly of Superpath, and Eric Remer of EverCommerce share wisdom of all sorts based on their experiences as founders and CEOs.

My executive career coaching, strategy and innovation has generated multi-millions in revenue for the world's largest agencies, start-ups and well-known brands. For 20+ years my approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. I've worked with the brands we all know and look up to including: Coca-Cola, Microsoft, Samsung, Mondelez, and Honda. Advertising Age recognized me as one of the "25 Women to Watch", and I was named one of the "50 Most Influential People in Content Marketing" by NewsCred. I'm also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, I was honored to be a recent Visionary Award recipient along with the other founding members. I've been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. Whether I'm working with startups, thought leaders or renowned global organizations I've sat on all sides of the table. I've been able to blend cultures and help people feel understood while up-leveling their performance regardless of the environment. My experience as a Gallup® Certified Strengths Coach, has helped hundreds of clients amplify their strengths, increase visibility, create their career narrative, and design a bigger and brighter future. My clients call me the 'Wendy Rhoades' (the performance coach on Showtime's Billions) of career coaching. And everyone needs a Wendy. Learn more about our podcast Enabled Disabled, please visit: https://www.enableddisabled.com/ Ways to Contribute to the Enabled Disabled Project The Enabled Disabled Project is funded and supported by Gustavo Serafini and patrons like you. Every dollar goes a long way to make this project possible, and to help connect people from around the world. We keep our patrons posted on the latest development and resources made available because of your support. https://www.enableddisabled.com/contribute --- Send in a voice message: https://anchor.fm/enableddisabled/message Support this podcast: https://anchor.fm/enableddisabled/support

Michael Brenner is the CEO of Marketing Insider Group, a content marketing agency focused on increasing ROI and generating leads and sales. He is also the author of Mean People Suck, where he details how professional empathy wins over a negative culture in any situation and industry. He has over 25 years of experience in the corporate world and previously worked for companies like NewsCred, SAP, ICR, and Nielsen. Michael graduated from Saint Joseph's University with a degree in English.  In this episode… How do you write engaging content that solves a consumer's problem? Is it possible to reduce your ad spend while improving your ranking, generating traffic, and boosting sales? Creating SEO-driven content begins with writing an engaging article from beginning to end. According to Michael Brenner, you have the opportunity to capture your audience with your headline, the first sentence, and the first paragraph — the first impression really counts! Michael says that about 80% of people will only read the headline before engaging with the content. So how do you create content that instantly grabs consumers and converts them into customers? In this episode of the Quiet Light Podcast, Joe Valley sits down with Michael Brenner, CEO at Marketing Insider Group, to talk about writing and publishing quality online content to grow your brand's traffic and leads. Michael discusses how to demonstrate industry expertise through your content, the power behind an effective headline, and Marketing Insider Group's typical timeframe for generating ROI. 

My executive career coaching, strategy and innovation has generated multi-millions in revenue for the world's largest agencies, start-ups and well-known brands. For 20+ years my approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. I've worked with the brands we all know and look up to including: Coca-Cola, Microsoft, Samsung, Mondelez, and Honda. Advertising Age recognized me as one of the "25 Women to Watch", and I was named one of the "50 Most Influential People in Content Marketing" by NewsCred. I'm also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, I was honored to be a recent Visionary Award recipient along with the other founding members. I've been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. Whether I'm working with startups, thought leaders or renowned global organizations I've sat on all sides of the table. I've been able to blend cultures and help people feel understood while up-leveling their performance regardless of the environment. My experience as a Gallup® Certified Strengths Coach, has helped hundreds of clients amplify their strengths, increase visibility, create their career narrative, and design a bigger and brighter future. My clients call me the 'Wendy Rhoades' (the performance coach on Showtime's Billions) of career coaching. And everyone needs a Wendy. Learn more about our podcast Enabled Disabled, please visit: https://www.enableddisabled.com/ Ways to Contribute to the Enabled Disabled Project The Enabled Disabled Project is funded and supported by Gustavo Serafini and patrons like you. Every dollar goes a long way to make this project possible, and to help connect people from around the world. We keep our patrons posted on the latest development and resources made available because of your support. https://www.enableddisabled.com/contribute --- Send in a voice message: https://anchor.fm/enableddisabled/message Support this podcast: https://anchor.fm/enableddisabled/support

Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar. Michael Brenner is a Best-Selling Author, Keynote Speaker, and CEO of Marketing Insider Group providing content marketing strategy, Speaking, and Writing. He is co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks and his writing has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He has also been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Over the last two decades, he has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt, and as an executive at ICR, SAP, and Newscred, his innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change. When he's not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces. Filled with marketing insights and discussions about which strategies truly deliver impact on the bottom line, don't miss tuning in to this episode of The Leadership Standard hosted by Gair Maxwell and featuring guest Michael Brenner!

Last week we discussed blockchain, and I wanted to continue that conversation, at least for a few minutes, with Amy Wu, a Partner at Lightspeed Ventures I've become acquainted with recently. Amy joined Lightspeed in 2019 as an early member of the growth team, investing in growth-stage consumer and enterprise businesses. Prior to Lightspeed, Amy was an executive for several years, including at global media company Discovery, Inc, and at NewsCred, which she helped raise $60 million for, after starting her career at Insight Venture Partners.Amy's breadth of experience – in early-stage and corporate, in consumer and enterprise businesses, and across the US, Europe, and Asia – make her the perfect candidate to talk to about how venture capitalists make decisions. How, exactly, does a VC place bets on the future? Should emotion be a part of those decisions, or can emotion blind you? And does being a cheerleader and spokesperson, as many VCs are these days, throw off your judgement as a futurist? We talk about all of that and more in this conversation.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

Meghann Misiak is the Founder of "The Path To President's Club" and is a sales strategist for B2B sales teams. She formerly was in sales and leadership positions at Movable Ink, NewsCred, Dominion Payroll Services and Netchex. In this episode, Meghann and I talk cover: The early days of her sales career Starting her own venture during the pandemic What it means to shorten the path to President's Club and how we can do it as salespeople And much more... This podcast is brought to you by Gong.io, the #1 Revenue Intelligence Company, and Postal.io, A Curated Experience Marketing Platform that Helps You Cut Through the Noise. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: @TommyTahoe Instagram: @TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

Meghann Misiak is the Founder of "The Path To President's Club" and is a sales strategist for B2B sales teams. She formerly was in sales and leadership positions at Movable Ink, NewsCred, Dominion Payroll Services and Netchex. In this episode, Meghann and I talk cover: The early days of her sales career Starting her own venture during the pandemic What it means to shorten the path to President's Club and how we can do it as salespeople And much more... This podcast is brought to you by Gong.io, the #1 Revenue Intelligence Company, and Postal.io, A Curated Experience Marketing Platform that Helps You Cut Through the Noise. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: @TommyTahoe Instagram: @TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

NewsCred CEO Shaf walks us through the origins of content marketing and spills the story behind his company's recent transition to Welcome. He also shares his random fandom for the Tennessee Titans.

In this episode, we meet Cliff Dorsey, CRO of Welcome (formerly NewsCred).Cliff has been leading enterprise sales teams for over 23 years in a technology career that started at PTC in 1997 that was preceded by a spell in Biotech sales and before the as a Captain in the US Army (yup, wow!).Cliff picked up MEDDIC at PTC and it has been part of his playbook ever since.Cliff talks brilliantly about how to combine MEDDICC into the Challenger Sales and in particular the Challenger Customer. I feel as though I have come away from this conversation as a measurably better sales leader, and I am sure you will benefit from Cliff's wisdom too.Learn more about MEDDICC at https://www.meddicc.com .Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.

Sean Griffey is co-founder and CEO of Industry Dive, a network of business publications covering a wide variety of topics including retail, biopharma and waste management. When I think about a successfully scaled b2b media company, Industry Dive comes to mind first. In this episode, we discussed a ton, but a few things jumped out… On expanding into new markets Industry Dive has a specific playbook that they use to determine what verticals they want to expand into it. It starts with a very simple question: does this fit the business model? Because Industry Dive is marketing driven, it needs to find industries with high capital spend. That means the executives are buyers that control budgets. A mistake Sean sees many operators make is that they in industries that don't have this. The other very important question they ask is whether the industry is being disrupted by technology or regulation. What they're trying to identify is whether people's jobs require them to keep up to date on what's going on day-to-day. If that exists, you've got something. On media's sweet spot with content studios Industry Dive recently acquired the content studio from NewsCred in what appears to have been a match made in heaven. NewsCred was moving away from its content studio business while Industry Dive was doubling down on it. What this reinforces is the sweet spot that media finds itself with regarding to producing content for partners. As Sean explains, any agency can create great content. That's not the hard part. They might even be able to create great content and distribute that content to an audience (though not as easily as a media company can.) Only a media company can take it a step farther and consult their clients on when the narrative has shifted. Industry Dive was able to tell its partners, “hey, the audience is moving away from covid-related coverage” far faster than an agency ever could, which allowed their partners to start creating new content in the new narrative. On data being the most important thing Sean offered his big piece of advice for prospective media operators and it's something that I whole heartedly agree with as well. Operators need to start collecting user data immediately. You'll never feel bad having a better understanding of who your audience is. More importantly, the sooner you have it, the better it'll be when you decide to use it. And using it doesn't have to mean advertising products. Having better user data can also mean making better product and editorial decisions. In Sean's opinion, too many media companies wait to determine their user data strategy and they'd be smart to start sooner.

First, watch the Nike ad if you haven't. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do). Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine. This week's sponsor: Content Marketing World ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

In this episode of the Founder Insights podcast, special guest Amy Wu, Partner at Lightspeed Venture Partners, joins Female Founder Initiative co-creator and FI Global Marketing Manager Rachel Sheppard for an AMA on venture funding for women entrepreneurs. Throughout her career, Amy Wu has enjoyed being on both sides of the table as investor and operator, joining Lightspeed in 2019 as an early member of the growth team to lead the reinvestment platform and invest in growth-stage consumer and enterprise businesses. Amy Wu’s breadth of experience – in early-stage and corporate, in consumer and enterprise businesses, and across the US, Europe, and Asia – has shaped her passion for helping businesses scale globally. Prior to joining Lightspeed, Amy was a media executive most recently at Discovery, and prior at NewsCred, a growth-stage marketing software company based in NYC. Wu starting her career at Insight Venture Partners. Amy Wu and Rachel Sheppard answer female founder funding questions in a live AMA interview format. A full transcript of this podcast episode is available on our blog: https://fndri.com/AmyWuAMA For additional insights from FI, subscribe to our newsletter at https://fi.co/subscribe/ If you’re building a startup currently at the pre-seed stage and are looking to join an accelerator, see if FI is accepting applications in a city near you at https://fi.co/join/podcast

Jon Miller, CEO and Co-Founder of Engagio is interviewed by host Matt Heinz on the subject of the culture changes necessary to make ABM work.  Don’t be surprised to hear how much of the responsibility is on marketing. Culture is a big part of making ABM work internally.  How do you encourage people to make the right internal moves to be successful with ABM? This isn’t all-or-nothing, right?  How does ABM integrate with other key marketing priorities moving forward? One of my biggest concerns with the term ABM is the “marketing” part of it, but “everything” feels too broad.  How do you think about that?  About our guest: Jon Miller Jon is a marketing entrepreneur and thought leader. He is currently the CEO and Co-Founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely.  ___________________________________________ Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.  Heinz Marketing is the sponsor of Sales Pipeline Radio.    

Amy Wu, Partner at Lightspeed Venture Partners I chat with Amy about: Her journey into tech starting as Associate at Insight Venture Partners, and then operating as the SVP of Finance and Operations at NewsCred to the CFO seat at Discovery Inc, where she spent the last 2 years prior to making the jump back to the venture side as a Partner at Lightspeed. About your investment focus area at Lightspeed. Not many CFOs go on to become Partners at venture firms. How her experience as an operator, particularly in the finance function, helped her become a better investor. Her lessons learned while raising capital and what she'd do differently. Things that she's now looking for as an investor, that she wishes knew as a finance leader. [Amy helped raise over $60M for NewsCred and is now investing millions for Lightspeed.] The unique metrics and KPIs that are relevant for DTC businesses vs SaaS businesses. The biggest misconception about the finance function within a technology company. We close things off with a quickfire round: Your go to online resource for all things startup finance related Your favourite productivity hack Tech jargon that makes you cringe The best advice you've received One thing you don't leave the office before finishing --- Send in a voice message: https://anchor.fm/backbone/message

Great conversation with Natalie Heim, where she is the VP of People at Domio. Prior to Domio, Natalie led Human Resources at Maesa. She has over a decade of experience in recruiting and human resource management in both startups, large corporations and recruiting agencies. She has worked in this capacity at JP Morgan, Google, NewsCred, WorkMarket, Morgan Stanley, Liberty Mutual, and Robert Half. Natalie earned her MBA and B.S at Mount Saint Mary College and her HR certification from Cornell University. We talk about: Growing your toolkit as you progress in your career Building 30, 60, 90 day plans when you first start What to do when things don’t go right To get in touch with Natalie, connect with her: LinkedIn: https://www.linkedin.com/in/nataliepheim/

5 Key Takeaways: The Marketing Trends team sat down with some CEOs at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights on this episode. Our top 5 takeaways from these conversations: - The best content is that which you are uniquely positioned to create. "We challenge our brands to dig deep to figure out what is the one thing you can do that no one else can? If you go swimming in the sea of sameness, bad things will happen." - With a general transition toward subscriptions, focusing on new business is not as relevant anymore as the post-sale and customer journey expansion. - The goal of marketing is to facilitate value-creating transactions. - In order for an ABM strategy to succeed, it requires buy-in from the entire organization, not just parts of marketing and/or sales. - To handle escalations, be blatantly transparent and clear about how you're going to fix the problem. Click here for full notes & show notes: http://bit.ly/2xkNbaA Interviewees: Shafqat Islam is the Cofounder & CEO of NewsCred. Jon Miller is the Cofounder & CEO of Engagio. Eric Spett is the CEO of Terminus. Bryan Wade is the CEO of Sigstr.  Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Our guest is Jon Miller, CEO and Co-Founder of Engagio. Here are some of the questions Matt covers: When did you see the ABM wave coming?  At what point did you start to realize that lead-based wasn't going to cut it anymore? One of my biggest concerns with the term ABM is the “marketing” part of it, but “everything” feels too broad.  How do you think about that?  Culture is a big part of making ABM work internally.  How do you encourage people to make the right internal moves to be successful with ABM? This isn't all-or-nothing right?  How does ABM integrate with other key marketing priorities moving forward? About our guest: Jon Miller Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely. About Engagio Making Account Based Marketing Easy and Scalable We help B2B marketers drive new business and expand relationships with high-value accounts. With Engagio's Account Based Marketing Automation Platform you can execute and measure account-centric programs in one complete solution.   People and Culture At Engagio we are united by a common vision of marketing that uses data and analytics to be more intelligent and the human touch to be more relevant. Our goal is to create the next great marketing platform. We believe it's important that Engagio is a place where employees enjoy working, where happiness and positivity thrives, and where excellence is rewarded. We know this is a journey, which is why we care about taking care of our people. We believe people do the best work when they have the freedom to figure out their own tactics, combined with radical transparency and alignment on strategy and objectives. We believe the best workplace perk is having great colleagues who focus on excellence and execution, on continuous testing and learning, and on helping each other to be great.  

Episode Title: Content Marketing, Programmatic Direct Mail, and the CMO’s ‘S’ Remit | 15 1. Lots of content about content: We talk about content creation being more than a sum of its parts (data, AI, search etc.) – how can marketers elevate it to the right combination of art and science? - NewsCred’s Idea Lab - Intelligent Demand and Uberflip’s Strategic Partnership - Bynder’s New Data Visualization - Magnolia’s enhancements for better CX 2. What on earth is Programmatic direct mail? We talk about where programmatic direct mail fits and why ‘offline’ communication is increasingly important in today’s connected world. Layer the rise of ‘non-web’ marketing today - (D)OOH, car windows with ads on them, taxi seat screens, interactive kiosks on the streets – with the news that people are cutting down on the device and social media time, and you have an interesting debate on hand. - PebblePost funding news Hail of the week: TUI adds Sales remit to CMO: CMO roles have danced around many remits in the recent past - Chief performance officer, chief growth officer, chief engagement officer, chief experience officer, chief marketing technology officer etc.…but now we finally have a global enterprise just coming straight out and saying it: sales and marketing cannot be 2 different things. Thoughts? Fail: Verizon wins again with their company Oath in the news for scanning AOL, Yahoo user emails for ad targeting insights Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech For links to all the above news items: https://www.martechadvisor.com/multimedia/podcasts/ The Talking Stack Survey: https://www.martechadvisor.com/survey/mtas-podcast-talking-stack-survey/

This week of the SaaS Revolution Show, we devote the entire episode to Customer Success. Alex Theuma takes you on a journey that spans from the stages of SaaStock 16 and 17 through to SaaStock on Tour Helsinki and New York to pick up some of the best stories and advice from Customer Success practitioners. The episode is divided into four parts. The first part defines Customer Success, helps you figure out when is the best time to start with it, and looks at how companies like Slack and Drift kicked it off. In the second part, our speakers cover how to build and scale a customer success team and how to figure out the compensation for CSMs. We then look at the all important metrics that measure the efforts and help you adjust. Finally, the episode brings you ideas about what customer success programs could look like and how to enable them. Some obvious, some not so. Throughout the episode, you will hear quotes and excerpts from Dan Steinman from Gainsight, David Apple from Typeform, Rav Dhaliwal from Slack, Julie Hogan from Drift, Dave Blake from Client Success, Michelle Danis from Datadog, Jane Medeiros from NewsCred and Lauren Crocetti from Yext. Listen on to hear: When should companies start thinking about it and implement it How do you start with building the team and then scale and evolve it What are the different metrics throughout the different stages of the company you should look at How to enable customer success initiatives Almost everyone you will hear from on the Customer Success Radio Hour will join us at SaaStock18. A 100 other speakers will bring tons of valuable content during the three days in Dublin. We have just released our full agenda - https://www.saastock.com/agenda As a listener, we genuinely want you to be part of the SaaStock global community we are building. For one time only, we are offering 300 euros off of passes until the end of July. Go to https://www.saastock.com/tickets, use code JULY300 and join 3000 new friends in Dublin in October 15th to the 17th.

Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails. Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?”In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.https://enterprisemarketer.com/podcasts/m2m/season-01-show-14/

Ran speaks to Shafqat Islam, 37, who co founded the super successful tech startup Newscred (with 200 employees in NY, London, and Dhaka). Shafqat and his other co founders are from Bangladesh, a developing country with no heritage of building technology companies. In a very moving conversation, he talks about his unique journey, how he had built a Pro Immigration DNA for his company, and what it's like to be a Muslim entrepreneur in America.

Our guest is Jon Miller, CEO and Co-Founder of Engagio. Here are some of the questions Matt covers: When did you see the ABM wave coming?  At what point did you start to realize that lead-based wasn't going to cut it anymore? One of my biggest concerns with the term ABM is the “marketing” part of it, but “everything” feels to broad.  How do you think about that?  Culture is a big part of making ABM work internally.  How do you encourage people to make the right internal moves to be successful with ABM? This isn't all-or-nothing right?  How does ABM integrate with other key marketing priorities moving forward? About our guest: Jon Miller Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an account-centric platform to orchestrate and measure Account Based Marketing and Sales Development efforts at named accounts. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. Marketing technology innovator, with previous leadership roles at Epiphany and Xchange, plus board/advisory roles at Scripted, Newscred, and Optimizely.

Shafqat Islam, the Co-Founder and CEO of NewsCred, was a recent guest on B2B Nation. In this episode, we discussed brand storytelling, how marketers can use data to drive business results with content, how brand storytelling is customer centric, and more!

Back in 2007, unaware of the incoming economic recession, Joe Pulizzi left his successful career with Penton Media to embark on a journey of entrepreneurship. Joe had no product to sell, but with the help of inspiring messages from authors like Stephen Covey and Napoleon Hill, he wrote out his goals and began developing an audience. Every day Joe blogged, and after a few years he managed to compile a database of over 10,000 email subscribers. It was only then that he decided to develop products and services to sell to his trusting followers. There are many lessons to take from this, but the number one is that if you build an audience and become their trusted source of information, you can establish a successful business based on that audience’s needs. Joe outlines much of this in his bestselling book, “Content Inc.”, one of the topics in this episode of AQ’s Blog & Grill. Alan and Joe break down many aspects of a stellar content marketing strategy, debate the future of content marketing, and Joe shares his inspirations for writing Content Inc. By the way, since you’ve been reading this, another 1,000+ blogs have been launched on the internet. How will you stand out among them? About Our Guest Joe Pulizzi is a bestselling author, a world-renowned keynote speaker, and the founder of the Content Marketing Institute. Joe can often be found at the top of Content Marketing Influencer lists from publishers like Entrepreneur and Newscred. He is known for being one of the founders of the content marketing movement, using the term way back in 2001 when the internet was still a toddler. Joe has built his business, the Content Marketing Institute, from a small, daily content-focused blog to a world-leading media company that publishes an ongoing magazine and hosts the largest content marketing event in the world.

Michael Brenner is the Head of Strategy at NewsCred, a leading content marketing platform. He shares his thoughts on why creating engagement content is still so difficult, the importance of research and storytelling, and how visuals fit into the engagement equation. Find out more about NewsCred: https://newscred.com

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news.  On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper.  Rants and raves include Beth Comstock of GE and John Cleese.  This week's TOM example: The Story of Content: Rise of the New Marketing. This week's story links: Content Moves To The Middlehttp://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html paired with….http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/ and... http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/   Only 17% of Brands Have The Ability to Fully Analyze Customer Journeyhttps://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey/ Buzzed makes deal with agency - for preferential rates and technologyhttp://adage.com/article/agency-news/groupm-inks-buzzfeed-deal-data-creative-media-discounts/300109/ Users Are About To Start Carrying an In-Car Magazinehttp://techcrunch.com/2015/09/10/ubers-are-about-to-start-carrying-their-own-in-car-magazine/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles   Robert's Rave on Beth Comstock:http://www.thestreet.com/story/13277278/1/meet-the-ge-exec-who-s-reinventing-thomas-edison-s-light-bulb.html   This week's TOM Example: The Story of Contenthttp://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry.  Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)?  Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016.  Rants and raves include an "ode to Joe" and a publishing crisis.  This week's TOM example: Weight Watchers. This week's story links: NewsCred Raises $42 Milion and sets its sights beyond content marketing http://techcrunch.com/2015/09/02/newscred-42-million/   Google launches new native ad format in Gmail http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/   The 10 commandments of Content Marketing http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/   Apple Eyes Move Into Original Programming Exclusive http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/   How CMO’s Are Spending Across the Customer Buying Cyclehttp://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/   This week's Sponsor: StudioD - bit.ly/studiod-cmfiles   Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/      

Michael Brenner has become synonymous with B2B marketing. While at SAP as it's Vice President of Global Content Marketing Strategy, he launched his blog B2B Marketing Insider, which has become a top content marketing resource. Now he is Head of Strategy at NewsCred where he helps the company build a content strategy and assist clients with the same. With a mind for data and a desire to build the business case for content, Michael is informative, insightful and fun! 

Voici le numéro 53 du podcast Rendez-Vous Numérique! Retrouvez-nous iTunes (Audio) http://ow.ly/u7qUj ou dans le flux RSS (Audio) http://ow.ly/u7r3w pour votre lecteur de podcast. Chaque semaine, +Benoît Chamontin (www.geeksandcom.com), +Benoit Descary  (www.descary.com) et +Sébastien Gagnon    (www.sebastiengagnon.com) reviennent sur l'actualité des médias sociaux et donnent leurs conseils / opinions pour votre stratégie numérique. N'hésitez pas à partager votre opinion en utilisant le hashtag   #RDVnum Au programme cette semaine : ------- ACTUALITÉS PRINCIPALES ------- - Refonte du Newsfeed Facebook : moins de visibilité pour les pages, plus pour les amis ? - Pinterest lance son Marketing Developer Partners : Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet,Spredfast, Sprinklr et Tailwind seront les partenaires au départ ; - Mobilegeddon : Google va sanctionner les sites non mobile-friendly  ------- ACTUALITÉS EN VRAC ------- -  Facebook Messenger permet maintenant les appels vidéos - Facebook met à jour son login pour les applications tierces : les utilisateurs pourront choisir exactement les informations à partager ou non - Facebook Hello : une application pour la gestion des appels sur Android - Twitter permet d’envoyer des messages privés à n’importe quel utilisateur - Un partenariat entre Twitter et Google - Vous pouvez télécharger tout votre historique de recherches Google  - Periscope :  les commentaires s’affichent dans la version Web et les profils deviennent un peu plus complets - Meerkat sort de Beta sur Android - Dropbox déploie son système de commentaire à tous ses utilisateurs ------- ASTUCE DE LA SEMAINE ------- Mettre un bouton d’appel à l’action sur les vidéos Facebook

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote their wares via Pinterest. This week the social network announced enhanced paid advertising features as well as the ability for businesses to schedule pins using tools like Buffer. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Here’s Buffer’s announcement — Introducing Buffer for Pinterest (Buffer). Beyond Buffer, other marketing platform partners were announced as well including Percolate, Sprinklr, Spredfast, Curalate, Ahalogy, Expion, Newscred, Shoutlet and Tailwind. View the whole list at AdWeek. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Guy Kawasaki on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.

In this first of a two part "content challenges" series with Michael Brenner of NewsCred, Jon Reed of diginomica.com chats with Michael about the problems facing the digital CMO, the ROI of content, and why he has staked his career on content. Yes, you can get Busting the Omnichannel on iTunes.

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of http://www.diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Yes, you can get Busting the Omnichannel on iTunes.

On episode 41, SBE podcast host Bernie Borges interviews Michael Brenner. Michael Brenner is a popular modern marketing thought leader and Head of Strategy at NewsCred. Michael shares his insights on the social business imperative; why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead. Visit www.socialbusinessengine.com/podcasts for the show notes.   

Kayvan Salmanpour of NewsCred came into the studio this week to talk about "The First 30 Days" and what he did as a sales leader coming into NewsCred. Kayvan was employee #3 and brought a rare blend of being both a seller as well as a sales manager and formerly was an entrepreneur who founded his own company called Media Planet. Our friend Mark Roberge at Hubspot talks a lot about what qualities you want in your first sales hire and Kayvan is probably the best example of the perfect person to have given his entrepreneurial background and founder of his own company. He did a lot in the first 30 days, selling the first 50 deals, hiring in the initial sales team, and then running that team to ultimately build the initial trajectory of the business to where it is today. He is now the VP of International and focused on growing the business around the globe.In our podcast we talk a lot about the very beginnings of NewsCred on the sales side and what Kayvan brought to the table when he was hired into NewsCred. We then cover how he handled the psyche and dream of the founders and really managed them appropriately so that the relationship and expectations were grounded and successful. Next we move on to literally the first 5 things that Kayvan did when coming into the role in the first 30 days. Things like recording the founders pitch, transcribing, and distilling it down into a sales playbook as well as running vertical market audits to showcase what sectors and segments NewsCred might have been missing. Kayvan's always up for sharing and this podcast is rich with real world tips and tricks that he's learned through the years. He was also kind enough to sanitize the vertical market audits he ran and so we are including here.  Give a listen and don't forget to write a review on iTunes for us as we continue to grow!

Kayvan Salmanpour of NewsCred came into the studio this week to talk about "The First 30 Days" and what he did as a sales leader coming into NewsCred. Kayvan was employee #3 and brought a rare blend of being both a seller as well as a sales manager and formerly was an entrepreneur who founded his own company called Media Planet. Our friend Mark Roberge at Hubspot talks a lot about what qualities you want in your first sales hire and Kayvan is probably the best example of the perfect person to have given his entrepreneurial background and founder of his own company. He did a lot in the first 30 days, selling the first 50 deals, hiring in the initial sales team, and then running that team to ultimately build the initial trajectory of the business to where it is today. He is now the VP of International and focused on growing the business around the globe.In our podcast we talk a lot about the very beginnings of NewsCred on the sales side and what Kayvan brought to the table when he was hired into NewsCred. We then cover how he handled the psyche and dream of the founders and really managed them appropriately so that the relationship and expectations were grounded and successful. Next we move on to literally the first 5 things that Kayvan did when coming into the role in the first 30 days. Things like recording the founders pitch, transcribing, and distilling it down into a sales playbook as well as running vertical market audits to showcase what sectors and segments NewsCred might have been missing. Kayvan's always up for sharing and this podcast is rich with real world tips and tricks that he's learned through the years. He was also kind enough to sanitize the vertical market audits he ran and so we are including here.  Give a listen and don't forget to write a review on iTunes for us as we continue to grow!

Success isn't owned. It's leased. And rent is due every single day.   If you're not consistently improving your game, someone else is. So, if you want to be the best, you need to work on it every day.    That's because someone else will always be trying to take away whatever you have built for yourself. It doesn't matter what type of work you do - there is always going to be someone else who is coming for your success. There are no days off.   What can you do today to climb that mountain and stay on top?    SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Michael Brenner (http://twitter.com/brennermichael), who is one of the best people to learn from when it comes to content marketing. Formerly of SAP and now at NewsCred, Michael is a great personal to follow today.   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap.  Robert raves about a new environmental video and Joe rants about not having dates on blog posts.  This week's TOM example: Minecraft.