Podcasts about everybody writes

If you have been meaning to write an email newsletter (or revive a dormant one), this episode is for you. One of my most popular episodes from the archives is this conversation with Ann Handley, author of the best-selling book, Everybody Writes. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Welcome to episode #1025 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when panic travels faster than proof, few marketers are as clear-eyed… and as human… as Ann Handley. A pioneering digital marketing strategist (MarketingProfs), bestselling author (Everybody Writes and Content Rules), longtime champion of writing that actually means something and dear friend (also, if you're not susbscribed to her newsletter, Total Annarchy, you really should be), Ann has built a career reminding businesses that the point of content isn't velocity… it's connection. In her recent essay, Something Messy Is Happening: On AI, Panic, and Asking Better Questions, she pushes back against the apocalyptic certainty surrounding AI job displacement and challenges the framing that faster always wins. Responding to venture capitalist Matt Shumer's argument, Something Big Is Happening, that AI will eliminate half of white-collar work within a few years, Ann dissects the seductive panic embedded in exponential curves and racing metaphors, arguing that technological capability does not equal economic inevitability. She reminds us that adoption is human-shaped, that judgment compounds when speed becomes cheap, and that friction is often where thinking actually happens. Rather than choosing between "adapt or die," Ann advocates for a steadier path: use the tools, reject the hysteria, protect the work that builds trust, expertise and meaning over time. Grounded in curiosity rather than fear, her perspective reframes the moment not as a race to outrun machines but as an invitation to ask better questions about what we're building… and why. Enjoy the conversation… Running time: 56:04. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Ann Handley. Total Annarchy. MarketingProfs. Everybody Writes. Content Rules. Something Messy Is Happening: On AI, Panic, and Asking Better Questions. Something Big Is Happening by Matt Shume. Follow Ann on LinkedIn. Follow Ann on Threads. Follow Ann on Instagram. Chapters: (00:00) - Introduction and Context of AI's Viral Impact. (01:21) - How Ann Uses AI to Strengthen Thinking. (03:43) - The Limitations and Human Control of AI. (05:09) - Content Structure and AI's Role in Creativity. (07:11) - AI's Proximity to Human Work and Its Implications. (11:09) - Extrapolating AI's Impact on Jobs and Society. (13:58) - The Emotional and Societal Response to AI. (18:45) - The Surprising Capabilities of AI in Judgment. (21:35) - The Role of Human Judgment and Creativity. (27:20) - The Impact of SEO and Content Homogenization. (29:58) - AI's Ability to Mimic Human Taste and Judgment. (36:40) - Balancing AI Use with Human Integrity. (39:36) - The Race for Content and Creativity in AI Era. (42:58) - Speed Culture and Its Discontents.. (50:34) - Navigating AI's Role in Society and Creativity. (52:50) - The Future of Creativity and AI's Impact. (54:24) - Personal Reflections on AI's Transformative Power.

In this episode of On Brand: Taylor's Version, we're joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM's ‘7 people shaping modern marketing.' Ann brings not just her marketer's eye but also her mom's heart to the Swiftiverse. We'll explore how Taylor's storytelling fuels parasocial relationships, why The Eras Tour transformed casual fans into rabid ones, and what smart marketers can learn from the savviest hitmaker of our time. What You'll Learn in This Episode How Taylor Swift's storytelling makes the personal feel universal—and what marketers can borrow from that. Why parasocial relationships don't have to be clinical, and how Taylor transforms them into community. The genius of anticipation, reveals, and Easter eggs in building long-term fan trust. What the Eras Tour can teach marketers about creating inclusive, unforgettable experiences. How Ann Handley's own fandom grew from casual listener to full-on Swiftie devotion. Episode Chapters (00:00) Intro (01:20) Swiftie Story Prompts and the Tortured Poets Era (03:14) Standing Up as a Swiftie (05:40) Taylor as Writer, Storyteller, and Cultural Icon (08:07) Making the Personal Universal (11:00) Marketing Lessons from Taylor Swift (19:25) The Eras Tour as Community Experience (29:41) The Taylor Songs and Albums That Make Ann Smile About Ann Handley Ann Handley is a Wall Street Journal bestselling author, digital marketing pioneer, and Chief Content Officer at MarketingProfs. Named by IBM as one of seven people shaping modern marketing, Ann is a trusted voice on content, storytelling, and building authentic connections with audiences. She is the author of Everybody Writes, now in its second edition, and a frequent keynote speaker at marketing and business events worldwide. Through her popular newsletter, Total Annarchy, and her leadership at MarketingProfs' B2B Forum, she continues to inspire marketers to approach their work with clarity, creativity, and heart. What Taylor Era Has Made Ann Smile Recently? Ann lights up when she talks about Taylor Swift's most recent projects—The Tortured Poets Department and Midnights. She especially loves “Fortnight,” with its Post Malone collaboration and typewriter aesthetics (a nod to her own collection of typewriters), and “Mastermind” from Midnights, which she admires for its playful storytelling. For Ann, these albums are on constant repeat, blending artistry, narrative, and joy in ways that fuel both her fandom and her creative spirit. Links & Resources Connect with Ann on LinkedIn Check out her website and newsletter Speaking of connecting with community, don't miss the MarketingProfs B2B Forum Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Storytelling can become more productive when you start with a template. And it's not easy to find templates for business stories.  In this episode, we explore a surprising (and fun) story structure for service-based solopreneurs, adapted from a holiday classic and inspired by Ann Handley's Everybody Writes.  This story template covers a lot of bases. It's a variation of a success story. It focuses on the client, not the guide. It makes you think of your service as a problem-solving mechanism: What need do you fulfill?   You will learn… …what makes this such a good template …some differences between these fairy stories and business reality …how this structure connects the client's need with your service …how to adapt this template for a service-based solopreneur And, as usual, it's short and to the point.  No need to take notes: I've prepared a takeaway guide to your own version of this template.  RESOURCES:  Ann Handley's book - Everybody Writes Strategic Intensive - Solve that marketing problem. The Ultimate Story Template-  download your personal guide to this story   RELATED PODCASTS: Interview with Jaquette Timmons - Stories of a Financial Coach. Click hereWhich do people admire: Talent or Hard Work. Click here. NOTE: I mentioned a story that seems patterned on Rudolph: Danger the Dogyard Cat.   Danger the dogyard cat  I found it when I was living in Alaska and it's still popular. The book was written by Libby Riddles, who was a real Alaska musher and the first woman to win the Iditerod, a grueling challenge for dogsled racing.  In this children's book, ae feisty cat named Danger gets adopted from the pound. He has to confront all the sled dogs who initially don't take him seriously. Then one day there's a crisis and the team needs a leader to follow. I forget the exact details, but ultimately Danger the cat ends up leading the dogs and they win the race. Click here to learn more.  

Quality vs. Quantity. Followers vs. Engagement. Reach vs. Resonance? Which is more important? When work matters more, we need to hustle for attention less. In this episode, Jay Acunzo helps us put to rest our “Maker Monsters” – procrastination, overthinking, imposter syndrome, and all the invisible barriers that keep us from shipping great work.It's been months since we released our last episode, and this one might very well be the final chapter of The Subtle Art of Not Yelling. There's no one I'd rather have close out this incredible three-year journey than Jay, bringing it to a fitting and meaningful conclusion.Jay is a speaking and messaging strategist trusted by creators, consultants, authors, and brands like Mailchimp, Wistia, and Salesforce to find the big idea, clarify the message, and craft stories and experiences to differentiate and resonate.His podcast “How Stories Happen” dissects signature stories from people like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), and Chase Jarvis.Please enjoy.Chapters01:57 The Journey of “Unthinkable” (Jay's previous podcast)06:02 Resonance Over Reach: The Key to Impactful Content11:13 Fueling Creativity: Intrinsic Motivation and Self-Imposed Deadlines15:18 From Good to Effective: The Power of Storytelling17:23 The Storyteller's Posture: Embracing Personal Experiences21:29 Moving Towards Action: Inspiring the Urge to Act26:39 Childhood Aspirations29:48 The Desire to Create: Finding True Passion34:22 Balancing Quality and Quantity in Creative Work36:09 Developing a Practice for Growth and Success39:17 The Craft of Storytelling: Creating Compelling Narratives51:46 Storytelling in Business: Building Connections and Driving GrowthConnect with Jay: https://jayacunzo.comThis podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it's not the thunder that grows flowers, but the rain.Support & ConnectPodcast website: ⁠subtleartofnotyelling.comSubscribe on YouTube: www.youtube.com/@notyellingThank you for listening.

This week, we're joined by our first-ever recurring guest. The brilliant Ann Handley (WSJ bestselling author of Everybody Writes and globally touring keynote speaker) joins us for a very special episode of “Is This Anything?”, the mini-series, where friends and collaborators join me to work out new ideas, unproven drafts, and hidden ideas to see if it is, in fact, anything.But because it's Ann, we're renaming it Is This ANNything. Get it? Do you get it? (If you didn't like that, you're really not gonna like this episode…)First, we discuss a story we co-wrote on Threads, sharing back and forth posts to build on each others' previous ideas. Read that story here (you need to click into the first Thread for the threading to make sense. Oh, Threads…)Then, we share drafts of our newsletters, each at different stages, and workshop improvements.It's a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process.Read Jay's final newsletter version here. (Ann has not written the draft publicly as of this episode's publish date.)Listen to Ann's first appearance on How Stories Happen as she dissects a published piece: “How do we all sign our work?” - Episode 3 with Ann Handley RESOURCES:⚫  Learn more about Ann at her website and subscribe to her newsletter ⚫ Follow Ann on LinkedIn and Instagram⚫  Buy Ann's book, Everybody Writes

When so many people are excited to create a higher volume of content, shouldn't we think more about what gives our work greater power? That's what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard.Meet Ann Handley—she's a best-selling author, a pioneer in content marketing, and a popular B2B speaker with a knack for imbuing ordinary moments with extraordinary meaning.Ann reveals her morning routine, her idea capture system, and most importantly, her process and practice of becoming a word-class noticer of stories during a time when so many people simply stuff a screen in their face or turn to cheat-sheets to produce generic content.In this episode, we dissect a signature story shared to her newsletter, Total Annarchy, which she sent to just over 50,000 readers. We zero in on a pivot point in the middle that makes the work resonate, and we find plenty of existential debates that unfolded in her writing process.Together, we discover how to connect with an audience on a more personal level and leave a lasting impression, ensuring your stories aren't just heard but felt. The best part? You don't need to experience anything groundbreaking for your words to hit hard. But you do need to become a notice.Jump into the conversation: (04:48) Meet Ann (19:36) Ann's Story (26:21) Dissecting the StoryResources:⚫ Follow Ann on LinkedIn: https://www.linkedin.com/in/annhandley/⚫ Check out her website and subscribe to her newsletter here: https://annhandley.com/⚫ Read Ann's book, Everybody Writes: https://annhandley.com/everybodywrites/

In the digital age, words are currency — and we're all writers! In this episode, host John Arnold is joined by KBR communications manager Rebecca Lewis for a discussion about how KBR's new Content Community of Practice is exploring the art of the possible with the written word, building consistency in how writing is done at KBR, and safeguarding a global brand in the process.

How did Digital Entrepreneur Kevin Snow invest in himself to be able to run Time On Target and Success Champions? Well, that's what your Podcast Mogul Phil Better is here to do. Join Phil as he asks about how he is helping streamline the success of his champions and social media engagement is currently something they are dealing with in their business! We also discuss why Pumpkin Plan. Profit First, Everybody Writes is a book they recommend for Entrepreneurs to Read. Make sure to listen until the end for a special treat! Remember to Invest In Yourself Team Invest In Yourself

In this final episode of MIke'd Up Marchev for 2023, Mike reminds us that we are all writers. He references the book by Ann Handley titled EVERYBODY WRITES and reminds us of the importance of graphics, photos and videos in today's communication. Today's message is short, sweet and on target as we enter a brand new year prepared to build upon our already sucessful companies.See omnystudio.com/listener for privacy information.

Welcome to the 100th episode of the ReWork! It's exciting to have made it this far and I have you, our listeners, to thank for listening and our many guests for lending their expertise. It's been 2 years of crafting information with one goal in mind:  To help portrait photographers: Uniquely Brand,  Profitably Price  and Confidently Sell  their Best Work!  With that in mind, I wanted our 100th episode to be dedicated to you, our listeners.  One of our very most requested topics is, of course, Marketing. It's the shiny new thing that we all like to chase. We love to hear about new ways to get our message out. Social media tricks, marketing funnels, SEO optimization, etc. etc.  The methods may change with technology - but the core principles remain the same because we are HUMAN BEINGS talking to other human beings.  We all want to get noticed, and “get our name out there.”  What I hear most often from photographers, “I just need MORE clients!”  or “I need NEW clients!”  If we're really smart, we know we need to get noticed by the right people–the best people for our particular business and in today's episode, our 100th episode, I'm going to talk about how to do just that, I'm going to share 10 ways to 10X Your Marketing (and last time I checked, 10x10 = 100! That's math that even I can do!) 10 Marketing Ideas that have changed my marketing from a spray and pray attempt to get anyone and everyone to a targeted, intentional effort that speaks to and attracts the very best clients for MY BUSINESS Join me as I count down 10 Marketing Ideas that will 10x your marketing.    Here's a glance at this episode: [3:05] - Number 10: Clarity and Communication.  [4:23] - Slow down and double check written communication to ensure that it conveys exactly what you want to communicate. [5:47] - Allison recommends the book Everybody Writes and the website Grammarly for support in written communication. [7:22] - AI tools like ChatGPT are also very helpful. [8:46] - Number 9: Define “more”. What does “more” mean to you? [10:24] - In 2022, 75% of Allison's clients were return clients. So her marketing focus is targeted on people who have booked her before. [13:01] - Number 8: Speak to someone. When you are posting on social media, think about the clients you want to bring in as a client and speak to them. [15:14] - Allison describes the ideal client for her services. [16:57] - Number 7: Create a database. This database is your business. [18:40] - Check out The Pumpkin Plan Spreadsheet that allows you to rate your clients in interesting ways to help organize your database. [20:12] - Number 6: Use your database and follow up! [21:49] - Allison uses her database to create her calendar. If she waited till clients called her, there wouldn't be many scheduled. [27:02] - Number 5: Create a plan. Set aside marketing time every week. [28:29] - Number 4: Anticipate client needs. Think about existing clients and what your ideas are for their next shoot before contacting them. [29:36] - Think about every little thing that a client could need or want before they think about it themselves. [31:11] - You don't have to implement all the new things at once. Add something new every year and keep building. [33:16] - Number 3: Run it all through your brand filter. [34:25] - If something trendy doesn't match your brand, don't do it. [35:02] - Number 2: Slow down and make it simple. [37:29] - A creator needs to be fully present and connected. [39:15] - Number 1: Make the value mindshift. If you don't believe it, no one else will. [40:50] - Clients want and need to be reminded and contacted. [42:17] - If we've created a memorable experience, odds are, the clients will be returning for more.   Links and Resources:  Do The ReWorkWebsite | Instagram Allison Tyler JonesWebsite | Instagram | LinkedIn  

Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, explores the evolution of content marketing especially with the coming of age of ChatGPT, Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Hear expert insights from Foundant's copywriter on how to craft compelling copy. In this episode we cover the importance of considering your audience, writing for different mediums, where to find inspiration, adding personality when you are writing for an organization, and the power of stepping away.Katie Sproles, Marketing Copywriter | Foundant TechnologiesThroughout her 30-year career in marketing and communications, Katie feels fortunate to have been able to dedicate her skills to writing compelling copy about organizations that serve others or enable the work of those who do. Before joining Foundant's team in 2021, she focused her efforts on writing about the programs and services offered by a public university art museum, a customer-owned utility, and local government in Eugene, Oregon—all of which make a difference in the lives of those they serve. That's what brought Katie to Foundant. She is energized every day by the work its clients are doing to make the world a better place. A mountain girl at heart, Katie is happy to have finally planted her roots in the city of Foundant's headquarters, Bozeman, Montana. When she's not working, you'll likely find Katie outside, looking for different ways to explore the local trails, rivers, and lakes. It's hard to say whether she has more photos of Bozeman's breathtaking sunrises and sunsets or her beloved dogs, Moby and Max. One thing is sure—she has fewer photos of her husband and two teenage daughters whom she loves deeply but are far less willing subjects.Links: Blogs Katie Has Authored: resources.foundant.com/authors/katie-sproles"Everybody Writes" by Ann Handley: annhandley.com/everybodywrites/Ann Handley Newsletter: annhandley.com/newsletter/Wordifier: claxon-communication.com/wordifier/"Communicate for Good" Recorded Webinar with Erica Barnhart: resources.foundant.com/education-webinars-for-grantmakers/communicate-for-good-raise-awareness-revenue-and-impact-one-word-at-a-timeCompass: Connect with other members of the philanthropic community at Community.foundant.comSocial: Follow Foundant Technologies on Facebook, Linkedin, Twitter, and Instagram

Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn't want to promise more than 10% funny—this week on the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM's Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection. Episode Highlights “Mediocrity has always been there,” Ann began as I asked about her focus on helping marketers escape a world of content mediocrity. However, she was quick to note that she never wants to make people feel bad—especially about their writing. What someone really means when they say ‘I'm terrible at writing.' We have a lot of baggage with writing. “When someone says ‘I'm terrible at writing what they usually mean is ‘I'm terrible at grammar.'” But that's just one piece of writing. And anyone can write. Or, perhaps a better way to say it is, everybody writes … “A fun romp through writing.” Recently, the second edition of Ann's bestseller Everybody Writes came out. New revised, and 10% funnier. Why just 10%? She explained that she didn't want to overpromise on the funny. The sunroom of brand voice. This ambitious undertaking had her taking the book “down to the studs” and rebuilding and in some cases removing sections. She also expanded the concept of brand voice into its own section. Think your brand isn't cool enough for brand voice? Check out the Northeast Ohio Regional Sewer District (a favorite of Ann's). What brand has made Ann smile recently? “Cunk on Earth,” a hilarious new series on Netflix starring Diane Morgan. “It made me laugh out loud and I don't do that a lot.” To learn more, check out her website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!Ann's the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade.  Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.Some of the topics we discuss include:How marketing and writing have evolved over the past nine yearsHow to build a strong writing habitWhat prevents most people from writing “that big thing” they want to writeAnn's framework for consistently creating ridiculously good contentCrafting and evolving your brand voiceHow we should approach AI in our writingRESOURCES FROM THIS EPISODE:Ann's websiteAnn's book - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentAnn's newsletter - Total ANNARCHYMarketingProfsMarketingProfs 2023 B2B Marketing Forum

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.In this book club episode, we talk about:How to approach writing for marketingGrammar and word choiceHow to find and establish your brand voiceThe role of storytelling in marketing contentMarketing for different content formatsAnd much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/157CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business. Do you know what your personal brand is? Our guest Christine Gritmon Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She's also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections. Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

If you want more clients, you need to build relationships.   There are few better ways to do that than writing.   In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.      Timestamps:   Ann's first newsletter: 4:18  What is honest empathy? 9:13   Should you write the same way you speak? 14:53  Making every word count: 18:08  The importance of editing: 21:19  Why writing is a privilege: 23:55  Developing your writing voice: 25:06  Building a relationship with your readers: 31:45  Should personal trainers start a newsletter? 34:18  Ann's advice for her younger: 38:44                         Find Out More About Ann: Website: https://annhandley.com/  Instagram: https://www.instagram.com/annhandley/ New Book: https://annhandley.com/everybodywrites/      Find Out More About LTB: Website: https://liftthebar.com/  Instagram: https://www.instagram.com/liftthebar/? Stuart's Instagram: https://www.instagram.com/stuart__aitken/?hl=en  14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49 Free Newsletter: https://liftthebar.activehosted.com/f/16 

Financial brand marketers are in the communication business, so everyone has to flex their writing chops at some point. Yet, for one reason or another, many people believe they don't have what it takes to create quality written content. But as Ann Handley, author of Everybody Writes, pointed out, you don't need to be a brilliant writer to communicate value to your customers. You just need to be authentic.   Join us as we discuss: - Marketing transformations that inspired Ann to update her book (7:20) - Her three-step formula for creating quality content (14:48) - How to differentiate yourself in an expertise economy (22:28) Check out these resources we mentioned during the podcast: - Ann Handley - Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content - Ann Handley Newsletter You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.  

If you struggle with your own content marketing, aren't sure what to write about or how to find your voice or just keep resisting the idea of doing an email newsletter, you're in for a treat. In today's episode, I'm talking with Ann Handley, author of the best-selling book, Everybody Writes, about everything content marketing. So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new gene

The incredible Ann Handley is back and it's a rather interesting appearance because we discuss ChatGPT and specifically if AI bots will take away jobs and livelihood from copywriters. The response is eerily reasurancing, BUT what happens next is really quite weird: it seems like we are joined by a mysterious third guest that we could not see at the time, but after the fact it is impossible to miss... We are NOT ALONE!!!!! :P It's a wonderful conversation with amazing chemistry and here are the shownote: 16m - Language reflects culture 19m - Speaks to the brand 20m - My uncle Ed 21m - Showing up unannounced 22m - Signaling - I understand you 25m - Permission to show up unannounced 27m - First you have to earn equity/currency (which you do with consistency through showing up)...then surprise and delight with value 28m - Chatmans or Chathums 33m - Death to the Humans 34m - Level up; Step up 41m - The beginning of a brainstorm 43m - Leadership leveling up 44m - You can't shortcut relationships 46m - I didn't recognize the writer 54m - Becoming a better writer 54m - Trying to find your voice....you already have a voice...just evolve it 56m - Habit (showing up every day) versus obligation (showing up some days) My Take/Learning: If you show up informally, treat your audience informally; if you show up formally, treat your audience formally (traditionally) Quote: "Content is king, but marketing is queen, and runs the household." - Gary Vaynerchuk 1-minute Highlight: Death to the Humans Soliloquy: If Content is King is ChatGPT the Kingslayer? Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley About the Book: A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and the evolution of Ann's thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing. About the Author: Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, a mom, a dog person, and a writer. She is the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. She has contributed commentary and bylines to Entrepreneur magazine, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. And, interesting fact – her favorite book of all time is EB White's Charlotte's Web! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/everybody-writes-ann-handley

Embrace that procrastination is all part of the writing process. Ann Handley is a digital marketing pioneer, writer and speaker, focused on inspiring businesses worldwide to elevate their marketing. She chats with Erin about embracing the struggles of writing and marketing, while staying true to your personal brand. Learn more about Ann at annhandley.com and follow her on LinkedIn (@annhandley). Check out her new second edition of her Wall Street Journal bestselling book, Everybody Writes.See omnystudio.com/listener for privacy information.

Embrace that procrastination is all part of the writing process. Ann Handley is a digital marketing pioneer, writer and speaker, focused on inspiring businesses worldwide to elevate their marketing. She chats with Erin about embracing the struggles of writing and marketing, while staying true to your personal brand. Learn more about Ann at annhandley.com and follow her on LinkedIn (@annhandley). Check out her new second edition of her Wall Street Journal bestselling book, Everybody Writes.See omnystudio.com/listener for privacy information.

Embrace that procrastination is all part of the writing process. Ann Handley is a digital marketing pioneer, writer and speaker, focused on inspiring businesses worldwide to elevate their marketing. She chats with Erin about embracing the struggles of writing and marketing, while staying true to your personal brand. Learn more about Ann at annhandley.com and follow her on LinkedIn (@annhandley). Check out her new second edition of her Wall Street Journal bestselling book, Everybody Writes.See omnystudio.com/listener for privacy information.

Welcome to episode #851 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person's success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don't believe me, you should check out her incredible newsletter that comes out every two weeks. On this week's episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation... Running time: 1:06:01. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Ann's Newsletter. Follow Ann on Instagram. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'.

If you're in business these days, then you're a writer – like it or not. So you better learn how to do it well. That's the premise of a terrific writing how-to book called “Everybody Writes” by Ann Handley. This week's episode of the podcast is taken from a group discussion I had with three fitness professionals serving the over-50 market. It started as a conversation about Ann's book but quickly evolved into a compelling tale of how these three people communicate with their clients and prospects, and how they're constantly pushing beyond their “comfort zones” to get better at writing.I was beside myself with what I heard. And I know many of you will enjoy their comments and relate to them and learn from them. Enjoy!Also, a reminder to take advantage of the business training event put on by the Functional Aging Institute Oct. 20-21 in Nashville. Use discount code FAIMM50 get 50 percent off. Register here: https://faievents.securechkout.com/nashville-2022Resources and Links“Everybody Writes” on Amazon.comPrime Fit Pros Group on FacebookFunctional Aging InstitutePrime Fit Content – Engage the over-50 marketNaamly – Support our advertiser, who helps you keep in touch with your members

In this episode, I'm thrilled to be talking with Angela Hursh again! Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company helping libraries reach readers. She has also created courses on LearnwithNoveList.com to help library staff learn how to create effective marketing. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. And has 20+ years of experience as an Emmy-award-winning broadcast TV journalist.SUPERLIBRARYMARKETING: 20% off the course Conquering Social Media: A Strategy for Libraries. Post about the promotional benefits of a library blog. Ann Handley's newsletter and book, “Everybody Writes”. Drew Davis's YT channel. Social Media Today. The Library Marketing BookClub.Please email me at info@thelibrarianmarketer.org. Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market Basket over the past 4 […] The post Ann Handley on Everybody Writes appeared first on Marketing Over Coffee Marketing Podcast.

Are you writing content for your business? In today's episode, Fiona shares ideas on how to find content in everything that you do. Content is really storytelling and there are stories we can tell about everything. Tune in!

To all my US listeners, Happy 4th of July

In this episode, Jake talks about the process of how you can write a best-selling book in a hour a day. He shares the 2 most important pieces of knowledge that you need before getting started; your INTENTION for writing the book and the motivation for WHY NOW. Once you have the answers to these 2 questions then you are ready to begin the process. Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people write and launch bestselling books. He is a 3x bestselling author, a high-energy motivational speaker, investor, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.Follow Jake on InstagramJakes WebsiteFollow Candace on Instagram

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real.   She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about. Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you're in for an even bigger treat with this one.  "I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else." We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more.  Are you listening to your audience? Your audience will tell you what content is and isn't working! There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure.  Our guest... Ann Handley As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. She is a speaker, author, and member of the LinkedIn Influencer program. She's the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary. Ann's book recos: The New Rules of Marketing and PR by David Meerman Scott Linchpin by Seth Godin   We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Third-party cookies are on their way out, but the deep-data connection to your future audience isn't gone for good.  This shift to first-party data allows you to pinpoint and own your audience's valid preferences, giving you greater control over your content strategy, customer experience, and marketing journey. First-party cookies are now your golden ticket to the perfect user experience and higher conversions.  But how do you get your email subscribers to share their preferences with your brand?  How do you get the information you need to customize their experience? Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal's bestselling author, joined me on the SEJ Show to give you proven steps to gather first-party cookies.  In this podcast, you'll learn to connect with your audience, maintain relevant marketing campaigns, and nurture your owned audience to conversion.   When I look at that cookie or the idea of a post-cookie world, and when I look more holistically at what's going on in digital marketing, I think that we have an opportunity to not think about the death of cookies like it's death (in some ways it is because we're losing that access to bits of third-party data) but actually to reframe it as an opportunity to reboot our customer relationships. –Ann Handley, 25:32 Email is new again. –Ann Handley, 23:09 Sometimes there's an over-compensation for the short term instead of playing the long game. Playing the long game is what we can do from a content perspective.–Loren Baker, 48:07 [00:00] - Ann Handley's background. [06:25] - Pillars to create great content. [09:24] - Example of an airline using good content. [12:18] - Are avatars important when you're writing? [13:15] - Our job as marketers when it comes to writing. [16:40] - Google vs. Safari dropping the third-party cookies. [16:67] - How to relate your content to something newsworthy. [21:46] - Tips for getting emails opened and adding value to your list. [30:43] - Companies that humanized their approach to content. [33:00] - An example of how JetBlue approaches its content. [36:07] - Ann's thoughts on building subscriber lists on social media channels. [40:18] - Other ways to use email newsletter lists. [51:32] - Content marketing ideas to take “offline”. [52:28] - A nice example of print content.  [62:38] - How do you communicate your content to people?   Resources Mentioned:  Road ID - https://www.roadid.com/ Books: Everybody Writes & Content Rules - https://annhandley.com/books/ Marketing Profs - https://www.marketingprofs.com/ Part of the reason I believe so strongly in email and whether it's a post-cookie world or not is because it's such a tremendous opportunity to connect directly with one person at one time. –Ann Handley, 24:08 It's going to cut down on the amount of retargeting, remarketing, and data that third parties have about you, but first parties may be able to have it.–Loren Baker, 18:35 Instead of approaching your marketing with this level of anxiety…If we've done our jobs right from a content and an SEO standpoint, it will ultimately pay off in the long term. I think sometimes the reason that short-term thinking happens is that we have this anxiety around it.–Ann Handley, 48:32   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Ann Handley:   ​​Ann is a pioneer in the world of digital marketing. A Wall Street Journal Best-Selling Author, LinkedIn Influencer and Writer, partner at MarketingProfs, and Founder of ClickZ, she has made an indelible mark on how we think about content and marketing. She has handled the tough topics of writing and content marketing with finesse. As an expert in her field, she has authored two best-selling books, "Everybody Writes" and "Content Rules." Her influence extends beyond being a speaker and author, as Ann has guided many companies to develop marketing strategies that work.   Connect with Ann on LinkedIn: https://www.linkedin.com/in/annhandley/ Follow her on Twitter:https://twitter.com/annhandley/ Visit her website: https://annhandley.com/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. It's hard to believe we're almost at the end of the year. So much has happened. I thought it would be helpful to identify some of the business growth trends and the marketing topics that stood out and that will definitely keep on trending. That also gives me a chance to revisit some of the wonderful conversations on this podcast with my guests. In this episode: Felix Krueger is the CEO of Krueger Marketing. His company focuses on sales enablement and Account-Based Marketing for B2B enterprises. Felix talked about the changes in sales and marketing content that have been necessary to meet a more virtual world, and how we can find the balance between the hybrid, which is face-to-face communication and the virtual. Many of you know Ann Handley from her work as a Chief Content Officer of Marketing Profs and her book, Everybody Writes. When we were talking about writing, we extended our conversation to email marketing because she was able to capture over 25,000 email subscribers in less than one year. Ann suggests that we should use our newsletter a little bit differently. Lee Odden is the CEO of Top Rank Marketing, and he helps B2B brands with influencer marketing. Lee has a very specific point of view when brands want to be perceived as thought leaders and show their expertise and why it doesn't hurt to partner with an influencer in that specific area. Paul Roetzer is the founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute. Paul talks about Artificial Intelligence and what will AI do for sales and marketing. Quotes from the episode: "The whole experience of sitting in a room with a salesperson for one hour, going through 30 slides, having a face-to-face discussion and back and forth involving other stakeholders - that experience has gone. And I think it's gone for good. What happens now is that one experience that you used to have, is more decentralized now." -  Felix Krueger "As much as I love social media, I also think it's not the best way to nurture relationships. A far more effective, especially in B2B, is through the email newsletter. Many B2B companies are afraid. They have this sense of a template, a templatized approach to their email newsletter versus just blowing the whole thing up and rethinking it." - Ann Handley "Creating a great experience obviously is a theme in B2B marketing for customers, but creating a great experience, not just for customers, but for influencers as well, is super, super important, because if they're inspired to share, it's just going to be that much more successful." - Lee Odden I would argue that most marketers will never know nor care what unsupervised and supervised learning is. Nor will they care about the eight common machine learning models of clustering and linear regression. What they need to know is what is AI capable of doing to identify and prioritize use cases internally. They need to know who the go-to experts are, the data scientists who can help them prepare the data properly and ensure that there's no bias built-in." - Paul Roetzer ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Books Discussed A Touch of Darkness by Scarlett St. Clair No Longer Human by Osamu Dazai (Adapted by Junji Ito) The Room by Herbert Selby Jr. Everybody Writes by Anne Handley Cemetery Boys by Aiden Thomas Out of Love by Hazel Hayes Desperate Measures by Katee Roberts Den of Vipers by K. A. Knight Go Ahead in the Rain: Notes to A Tribe Called Quest by Hanif Abdurraqib 4,000 Weeks: Time Management for Mortals by Oliver Burkeman The Lovely Bones by Alice Sebold A Slaying in the Suburbs: The Tara Grant Murder by Steve Miller and Andrea Billups Lucky by Alice Sebold The Nanny by Gilly Macmillan

รีวิวหนังสือ Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content ตอนที่ 3 เขียนโดย Ann Handley ส่วนนี้พูดถึงกฎไวยกรณ์ในการเขียน กฎการสร้างเรื่องราว กฎการเผยแ --- Send in a voice message: https://anchor.fm/sakol/message

รีวิวหนังสือ Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content ตอนที่ 2 เขียนโดย Ann Handley พูดถึงเทคนิคการเขียนที่ต้องอาศัยการฝึกฝน ผู้เขียนเน้นให้เวลาเขียนมองเห็นภาพรวมนึกถึงคนอ่าน --- Send in a voice message: https://anchor.fm/sakol/message

รีวิวหนังสือ Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content ตอนที่ 1 เขียนโดย Ann Handley หนังสือเล่มนี้บอกเทคนิคการเขียน "13 สิ่งที่นักการตลาดเขียน" เช่น การเขียน Blog ทำเว๊ปไซด์ การเขียนบน Twitter --- Send in a voice message: https://anchor.fm/sakol/message

Jonathan DeYoe is a Licensed Insurance Agent, Certified Private Wealth Advisor, and the President of Mindful Money. He is the author of the Amazon Bestseller Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend.Before establishing his own company, Jonathan worked for a number of Wall Street giants, including Morgan Stanley, UBS PaineWebber, and Salomon Smith Barney. He later founded DeYoe Wealth Management in 2001 out of the need to offer independent financial advice and unparalleled customer service in a warm, welcoming, client-centered environment. For over 20 years, he has been successfully helping people to gain a sense of order in their financial life.Jonathan writes about Financial Literacy and Behavioral Wealth Management for news outlets like BusinessInsider.com and MindBodyGreen.com. Today, Jonathan and his team manage close to $250,000,000 for nearly 235 families and non-profits in the Bay Area and beyond.Listen in as they discuss:Behavioral wealth managementOvercoming biases in behavioral wealth managementMindfulness as a tool to overcome biasesFundamental principles to learn from Jonathan's bookAnd, more!TIP OF THE WEEKMark: My tip of the week is the best, it'll really change your life, just go to mindful money and get Jonathan DeYoe's book Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend.Scott: Check out this book, Everybody Writes by Anne Handley.Jonathan: My whole life changed when I started doing a couple of different things, and one book that helped me get through this is Steven Pressfield's The War Art, which is a fantastic book for people who are struggling to finish a creative project or start a creative project. It really talks about THAT struggle, and what's inside our brain that makes struggle happen and how do we overcome THAT struggle.Want To Listen More?Did you enjoy this episode? Check out another exciting episode with special guest Dan Candell as they discuss how to unleash the power of your mind for success.Isn't it time to create passive income so you can work where you want, when you want, and with whomever you want?

Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, The Content Code and Everybody Writes, Ann continues to trail blaze the path forward for enterprises and professionals on how to create content that connects in a deep way. Learn all about how Ann built her influence through and content and how you and your company can as well. For more information: •Ann Handley: https://annhandley.com •MarketingProfs: https://marketingprofs.com •Ann Handley's Books on Amazon: https://www.amazon.com/Ann-Handley/e/B003OSWOGS •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

Let's discuss ten of the very best content marketing books. I've used content marketing as a core strategy to build six and seven figure businesses.  It's a very well established approach for attracting an audience and establishing trust with that audience.It's grown in popularity over the last decade or so - especially as it's become easier and easier to publish articles, videos, podcasts, and other forms of content.  And as a result, there are some really great resources that can help you get started.Want to leave a COMMENT or watch the VIDEO?► https://youtu.be/16L00y4S_UcTHE 10 BEST BUSINESS BOOKS

She's a Wall Street Journal Best-selling Author and World's First Chief Content Officer. Ann Handley is a marketing thought leader, writer and a great human.Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.And she loves encouraging us all to write well.“There's a vulnerability in creating anything. The chance is high that somebody out there is not going to like it. But don't let that stop you. Finding your community… your people, is important.” - Ann HandleyIf you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.

Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie’s experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She’s sharing how we can be the best communicator possible in both sectors, in today’s world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!   SHOW DETAILS Running time: 47:56 Subscribe on iTunes and leave us a review!   SHAREABLES What’s one book everyone should read? Everybody Writes by Ann Handley What’s your favorite podcast? 99% Invisible App Everyone Should Download Streaks Most Important Skill of the Future Empathy If You Could Have One Superpower Mind-reading One Thing Everyone Should Do Today Thank someone who has made a difference in your life CONNECT WITH MELANIE Story Fuel Website Story Fuel Facebook @meldeziel on Instagram Melanie on Linkedin Melanie on Youtube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website

Todd Wheatland sits down with Ann Handley, Chief Content Officer for MarketingProfs and best-selling author of "Content Rules" and "Everybody Writes". 

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  I help marketing executives and their teams tell their most important company, product and customer stories to the world. This is a jargon-monoxide-poisoning free zone. Leave a comment on the blog…I love hearing from you. This podcast is all about making marketing communications and content more human, fun and effective. Follow Kathy. Everybody Writes Ann Handley is a master at content and writing. Her new book, Everybody Writes, is available this Fall.  She has some cool giveaways running through 8/20 when you pre-order her book. Details are available at EverybodyWrites.com Join us for this special podcast with Ann Handley of MarketingProfs to discuss content, writing, and how to unleash your best content yet. While we normally record on Thursdays, this podcast will air Monday, August 18 at 11AM PDT/ 2PM EST. About Ann Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (fall 2014, Wiley) and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer. Follow Ann