Podcast appearances and mentions of arnie kuenn

You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You've been publishing blog posts, videos, and infographics, but no one seems to be reading or watching. The traffic, leads, and sales are just not coming in.  How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast?  This session will show you several ways you might be wasting time, money, and resources and what to do about it so you can succeed. Join this session to learn: How to nail a short, yet effective strategy How the right title and topic can make all the difference The content you are not producing but should Your optimization checklistCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Prospects are more informed before the point of purchase than at any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What's more: potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?  In this session you will learn: How to move your prospect from awareness to consideration to decision The best types of content to create for people AND search engines How you can help produce the right content -- even if you think your business is boring! How to generate 100's content ideasCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What is #SEO really? We need to be clear: Great people are doing extraordinary work in the field of search engine optimization. When you think about it, it's amazing that #Google's search product has become so important to business. The majority of an $80 billion industry is built around trying to decipher how to optimize businesses to comply with #Google's complex, sophisticated algorithm. But we should recognize that most businesses attempting to decipher #Google are not in the elite category. In fact, only 36% of small and medium-sized businesses (SMB) even have an #SEO strategy. So, what should we do about #SEO? Future of search engines: The big picture Before we can nudge search in the right direction, we need to get a good look at where we think #Google thinks it is headed. We aren't talking about things like voice search and mobile optimization – we need to think bigger than that. Where does #Google think OUR search is really headed in the long term? Here's what we know: Google is focusing more on search journeys, less on queries. #Google doesn't just want to be the place you go for a quick answer. It knows searches have evolved beyond that. (In fact, only 8% of Google searches are questions Sure, people still will turn to #Google to find out a celebrity's age or how many ounces are in a cup. But #Google wants to guide them to the next step and the next so they return to #Google again and again for guidance in their day-to-day life. (#Google has been transparent about this.) So instead of just helping a searcher find out how old Harrison Ford is, #Google wants to be there waiting with answers to inevitable follow-up questions such as what year Indiana Jones and the Temple of Doom came out. When a searcher asks about ounces in a cup, #Google will have the best chocolate chip cookie recipes ready to go. #Google reorganized search results, particularly in mobile, to advance this goal. This isn't exactly new either. Google has offered related searches for years, but it is improving (and will continue to improve) the way it presents this information. #Google also said it is moving away from query-based searches in favor of personalized feeds. Again, there are nefarious implications. These cards are often eerily relevant because Google is using your personal data and search history to compile them. That may give you the heebie-jeebies, but hey, it makes for a good search experience. Beyond this, #Google's new tactics, theoretically, take ranking to another level of difficulty. As our friend Arnie Kuenn once said, “The best place to hide a dead body is on page two of a #Google search.” The fight to be a top spot just got way more difficult with personalized pages. Why? My search results for “headphones” are going to be different than yours because I'm on an iPhone in California logged in to my #Google account and just looked for new microphones. It becomes overwhelming to think about how to strategize for so many variables. But we shouldn't just be talking about #Google. Every day, #Google's share of the search pie is encroached upon by other search engines that also are becoming more sophisticated (and in some ways, more diabolical). For example, when it comes to product searches, more users (46.7%) turn to Amazon before they get to Google (36.4%). And as privacy becomes a more important issue, Apple maps may give #Google a run for its money in the search for where we're going. Remember: #SEO stands for search engine optimization – not Google optimization. If you work on #SEO and only think about what #Google wants, you're bound to be left in the dust. The future of search drivers: That's us In 2020, content sometimes moves faster than search. In March 2020, 57% of millennials surveyed said they got their news from social media sites more than any other source. Think carefully about what that means. It does not mean that more than half of millennials are cruising Facebook every morning, clicking on links to CNN and The --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traffic.   In this episode, Arnie gives us details about his family background, his career progression, and his passion for yachts. If he had to max out a credit card, Arnie reveals that he would love to buy yachts and accessories for it.   To get to know more about Arnie, listen to the full episode: https://shanebarker.com/podcast/arniekuenn   If you’re looking for more resources on content marketing, I’ve got something for you. Read my case study to learn how I leveraged content. https://shanebarker.com/blog/content-marketing-case-study/     Key Takeaways   [01:04] Arnie’s Background [03:15] Shining in the Internet Bubble [05:33] Arnie’s Hometown [07:36] Talking About Kent State University and Riots [09:05] Association with IKON Office Solutions  [14:04] Stepping Into Content Marketing  [22:54] What Does Vertical Measures Do? [29:47] What Kind of Content Stands Out [33:24] Understanding the Customer’s Journey [37:37] Yachts & Sailing Dreams     Guest Bio   Arnie Kuenn is the CEO of Vertical Measures, a digital marketing agency that helps other businesses grow. He is the author of two acclaimed content marketing books: “Accelerate!” and “Content Marketing Works.” In 2017, he was named as the Content Marketing Person of the Year in Arizona. Apart from work, Arnie loves sailing and dreams of owning a power yacht someday. Website: www.verticalmeasures.com     Resources   Vertical Measures     Content marketing is a dynamic field. If you want to succeed at it, you need to keep an eye on what’s trending and who your target audience is. The key is to create content that your audience may already be searching for. That way you are addressing their concerns and producing interesting content. In addition this, conducting keyword research, analyzing your metrics, and adding a bit of personalization can also work wonders for the success of your content marketing strategy. Which other content marketing best practices would you like to recommend? Please share your views in the comments section.

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

Conversation with Arnie Kuenn, Founder and CEO of Vertical Measures, a subject matter expert in Content Marketing and author of "Content Marketing Works: 8 Steps to Transform Your Business".

Today we are talking to Arnie Kuenn, the CEO of Vertical Measures. We brought Arnie in to bring marketing value to our CTO’s. We discuss his Hub and Spoke Model to drive customers where you want them. The importance of looking active and execution of a content strategy. All of this right here, right now, on the Modern CTO Podcast.

ideo marketing is a whole ‘nother beast compared to its counterparts. Unlike your day-to-day content marketing efforts, a great video that generates ROI requires the right equipment, a video production team, scriptwriters and funnel experts. And considering most digital marketers are first generation search marketing and web development specialists, it’s easy to see why agencies struggle with video — it’s a new paradigm. But anyone with a daily commitment to educate themselves and stay relevant with industry trends can improve their skills. Just like my good friend and mentor, Arnie Kuenn, CEO of Vertical Measures. He’s an expert in SEO and content marketing, but he’s actively studying how video complements his business. Together, we’ll explore the challenges that agencies face with video as well as what’s working now with SEO and mobile.

In today's episode of the Internet Marketing Podcast, Andy is talking to Arnie Kuenn, CEO of Vertical Measures about how to be more successful at Content Marketing. On the show you'll learn: The critical skills needed to create a great content marketing team The metrics you should be looking at when measuring content marketing Plus the tools that Arnie recommends using to do so How Arnie approaches business that approach him with link targets & if these are still relevant How you can do content marketing successfully on a small budget Plus, as usual, Arnie provides his top tip/takeaway for the audience. If you'd like to connect with Arnie, you can do so by following him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

In this episode we talk to Arnie Kuenn, CEO at Vertical Measures.

Mapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!

We talk to Arnie Kuenn about the Content Slog, or what is known as a Hype Cycle. Find out what this means for brands doing content, and how you can actually come out on top if you persist. 

Arnie Kuenn author of Content Marketing Works shares how to create content that people are searching for. Every business must create and curate content to survive and be noticed online. Learn how to create what the audience really wants. ThinkLikeAJournalist.com See the show notes.

Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip Visit ContentProsPodcast.com for more insights from your favorite content marketers.

American SEO expert Arnie Kuenn joins Brand Newsroom to discuss the changing face of SEO and why brand journalists and content marketers are well-placed to influence Google. This special edition of Brand Newsroom was recorded live at Content Marketing World Sydney 2015.

Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.

Is your job massively in demand in 2015?   Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well.   The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important.    Will you reconsider the importance of search in 2015?    SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Arnie Kuenn (http://twitter.com/arniek) of Vertical Measures, an SEO/SEM company out of Phoenix. I've worked with Arnie on various projects and books, and you should definitely check him out on social media, especially if you're placing more emphasis on search in the new year.   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Host Pamela Muldoon talks with Arnie Kuenn, President of Vertical Measures and award winning author of Accelerate! Move Your Business Forward Through The Convergence of Search, Social and Content Marketing.  Arnie's latest book Content Marketing Works is available January 2015.

It's no secret that Google wields significant influence over the world of business. Fact is, it's more crucial than ever for the savvy businessperson to be tuned into where Google is headed, and how to position their business to profit. Everyone loves profits, right?Join +Todd Hartley  and +Arnie Kuenn  as they share their key insights into where Google is going and how your business can be positioned to take advantage of it.The show will air at 1:00 PM ET on Friday July 11, 2014.  Say YES to the event invite to get access to the video for live viewing or watch it on demand.  We will also share the YouTube link here before show time for mobile viewers.Invite your friends and business associates for a very compelling conversation.