Podcasts about vertical measures

You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You've been publishing blog posts, videos, and infographics, but no one seems to be reading or watching. The traffic, leads, and sales are just not coming in.  How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast?  This session will show you several ways you might be wasting time, money, and resources and what to do about it so you can succeed. Join this session to learn: How to nail a short, yet effective strategy How the right title and topic can make all the difference The content you are not producing but should Your optimization checklistCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Prospects are more informed before the point of purchase than at any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What's more: potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing?  In this session you will learn: How to move your prospect from awareness to consideration to decision The best types of content to create for people AND search engines How you can help produce the right content -- even if you think your business is boring! How to generate 100's content ideasCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

It doesn't matter if you bring in millions a year or put all your effort into just keeping your small business running — you need to market your business online. With so many digital channels, how do you get the most bang for your digital marketing buck? Kim talks to Jeremy Wood of Hootsuite about using social media to connect with your audience. Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

It doesn't matter if you bring in millions a year or put all your effort into just keeping your small business running — you need to market your business online. With so many digital channels, how do you get the most bang for your digital marketing buck? Kim talks to Jeremy Wood of Hootsuite about using social media to connect with your audience. Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

It doesn't matter if you bring in millions a year or put all your effort into just keeping your small business running — you need to market your business online. With so many digital channels, how do you get the most bang for your digital marketing buck? Kim talks to Jeremy Wood of Hootsuite about using social media to connect with your audience. Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience.

Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traffic.   In this episode, Arnie gives us details about his family background, his career progression, and his passion for yachts. If he had to max out a credit card, Arnie reveals that he would love to buy yachts and accessories for it.   To get to know more about Arnie, listen to the full episode: https://shanebarker.com/podcast/arniekuenn   If you’re looking for more resources on content marketing, I’ve got something for you. Read my case study to learn how I leveraged content. https://shanebarker.com/blog/content-marketing-case-study/     Key Takeaways   [01:04] Arnie’s Background [03:15] Shining in the Internet Bubble [05:33] Arnie’s Hometown [07:36] Talking About Kent State University and Riots [09:05] Association with IKON Office Solutions  [14:04] Stepping Into Content Marketing  [22:54] What Does Vertical Measures Do? [29:47] What Kind of Content Stands Out [33:24] Understanding the Customer’s Journey [37:37] Yachts & Sailing Dreams     Guest Bio   Arnie Kuenn is the CEO of Vertical Measures, a digital marketing agency that helps other businesses grow. He is the author of two acclaimed content marketing books: “Accelerate!” and “Content Marketing Works.” In 2017, he was named as the Content Marketing Person of the Year in Arizona. Apart from work, Arnie loves sailing and dreams of owning a power yacht someday. Website: www.verticalmeasures.com     Resources   Vertical Measures     Content marketing is a dynamic field. If you want to succeed at it, you need to keep an eye on what’s trending and who your target audience is. The key is to create content that your audience may already be searching for. That way you are addressing their concerns and producing interesting content. In addition this, conducting keyword research, analyzing your metrics, and adding a bit of personalization can also work wonders for the success of your content marketing strategy. Which other content marketing best practices would you like to recommend? Please share your views in the comments section.

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business   Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/      

Whether you work for a Fortune 500 company, a small mom-and-pop shop, or act as a "solo-preneur," you need to market your business online. With so many digital channels, where do you get the most bang for your digital marketing buck? We talk to Jeremy Wood of Hootsuite about using social media to connect with your audience. And Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience. Is there some magical formula that works? Listen to this conversation and find out. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you work for a Fortune 500 company, a small mom-and-pop shop, or act as a "solo-preneur," you need to market your business online. With so many digital channels, where do you get the most bang for your digital marketing buck? We talk to Jeremy Wood of Hootsuite about using social media to connect with your audience. And Mike Huber of Vertical Measures tells us about using social media to build an "owned" audience. Is there some magical formula that works? Listen to this conversation and find out.

Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business. But did you know that 68% of marketers don’t have a documented customer journey strategy in place? Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)? In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business. (Hint: An owned audience is when you capture someone’s name and email so you can communicate with them whenever you want). There are 4 phases to the customer journey, which we’ll get into in this interview. Plus you’ll discover how much content you should create for each phase. If you want rich, actionable advice on mapping out your customer journey (plus a chance at winning a free copy of the book), tune in to this episode of Video Marketing Mastery!

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses. In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy. So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your competitors? Try implementing the “hub and spoke” content marketing model. Let me explain. Hub content is a unique, evergreen piece of content that someone is willing to exchange their contact information for in order to get. Some examples of hub content can be ebooks, white papers, infographics, interactive quizzes, or ultimate guides. Spokes are more digestible pieces of content that are related to and link back to the hub content. They can be blog articles, social media posts, SlideShare presentations, videos, memes, etc. I’ve invited Mike Huber, Senior Director of Strategy and Education at Vertical Measures, to explore this topic further. So if you’re curious to know how to implement a hub and spoke content marketing model in your business so you can generate higher quality leads and sell to them faster, then you won’t want to miss this episode of Video Marketing Mastery.

Conversation with Arnie Kuenn, Founder and CEO of Vertical Measures, a subject matter expert in Content Marketing and author of "Content Marketing Works: 8 Steps to Transform Your Business".

E5 Jenn Tanabe from Vertical Measures and Kim Essendrup from Kolme Group Kim Essendrup solves problems. For the last 20+ years, he s been a Project Manager, Program Manager, PMO manager and consultant. He had lead international infrastructure and M&A programs, and delivered project management training and coaching to domestic and international clients as a PMI […] The post E5 Jenn Tanabe from Vertical Measures and Kim Essendrup from Kolme Group appeared first on Business RadioX ®.

Jenn Tanabe is a seasoned project manager who oversees Vertical Measures’ project management team. She has nearly 10 years of digital marketing experience in strategy, content creation, SEO, amplification, lead nurture, and website development. At Vertical Measures, Jenn’s proactive, supportive and upbeat approach to leading the project management team helps in delivering successful projects to their clients. In addition to leading her team, Jenn oversees the day-to-day team resource capacity and resource forecasting for the agency. She also project manages a few enterprise-level accounts, helping to plan, control scope, identify and mitigate risk, while effectively communicating with both her clients and her internal team.Kim Essendrup solves problems. For the last 20+ years, he’s been a Project Manager, Program Manager, PMO manager and consultant. He had lead international infrastructure and M&A programs, and delivered project management training and coaching to domestic and international clients as a PMI Registered Education Provider.He is one of the founding partners of Kolme Group, LLC, which was started by three PMO managers who grew so tired of the accepted “status quo” of poor Project and Portfolio Management solutions, that they teamed up to bring Data Driven PPM to portfolio managers everywhere.

In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at any time. But with this connection comes competition, especially when it comes to SEO. There are countless stories being told by millions of organizations, and it’s a struggle to get noticed amongst your target audiences searching for content like yours. I know what you’re thinking, “How can I publish what I think are fun, interesting and emotional headlines to draw a reader in, while also playing to the intellect of the internet search bots?” In this episode, we’re sharing how to balance the heart of storytelling with SEO.  Joining us is Arnie Kuenn, CEO of Vertical Measures and author of Accelerate! and the online marketing ebook The Future of SEO Trends in 2018 & Beyond. Arnie is an expert on finding the link between customer’s questions and how to make your business the answer. By utilizing search engine optimization, Arnie helps you bring your content to the top so that your brand story gets heard. Tune in today to learn about the power of SEO storytelling and how it can take your content marketing to the next level. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.

Today we are talking to Arnie Kuenn, the CEO of Vertical Measures. We brought Arnie in to bring marketing value to our CTO’s. We discuss his Hub and Spoke Model to drive customers where you want them. The importance of looking active and execution of a content strategy. All of this right here, right now, on the Modern CTO Podcast.

ideo marketing is a whole ‘nother beast compared to its counterparts. Unlike your day-to-day content marketing efforts, a great video that generates ROI requires the right equipment, a video production team, scriptwriters and funnel experts. And considering most digital marketers are first generation search marketing and web development specialists, it’s easy to see why agencies struggle with video — it’s a new paradigm. But anyone with a daily commitment to educate themselves and stay relevant with industry trends can improve their skills. Just like my good friend and mentor, Arnie Kuenn, CEO of Vertical Measures. He’s an expert in SEO and content marketing, but he’s actively studying how video complements his business. Together, we’ll explore the challenges that agencies face with video as well as what’s working now with SEO and mobile.

It’s one of the greatest challenges for any business: Just how do you personalize the buyer’s journey to deliver the right content at the right time to get the result you want? Consumers have higher expectations today than they did a few years ago. Spraying the same message to your entire audience not only lowers conversions, but it annoys your potential customers. Today, I’m going to share actionable techniques to amplify the right piece of content to different segments of your audience using video and paid advertising. My guest on the podcast is Erik Solan, Director of Amplified Content at Vertical Measures. Erik’s an expert at designing full-funnel paid strategies so that businesses can increase their content footprint online, penetrate new audiences, and convert more traffic into leads and sales. Tune in to learn more about how video content amplification and paid media work together!

In today's episode of the Internet Marketing Podcast, Andy is talking to Arnie Kuenn, CEO of Vertical Measures about how to be more successful at Content Marketing. On the show you'll learn: The critical skills needed to create a great content marketing team The metrics you should be looking at when measuring content marketing Plus the tools that Arnie recommends using to do so How Arnie approaches business that approach him with link targets & if these are still relevant How you can do content marketing successfully on a small budget Plus, as usual, Arnie provides his top tip/takeaway for the audience. If you'd like to connect with Arnie, you can do so by following him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

View full show notes www.redpandas.com.au/ep56 for all resources, and links referenced. Arnie Ken is a speaker, author and owner of his own very successful agency, Vertical Measures. www.redpandas.com.au/ep56

Mapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!

Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Is your job massively in demand in 2015?   Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well.   The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important.    Will you reconsider the importance of search in 2015?    SUBSCRIBE: https://www.youtube.com/jaybaer00   SPROUT SOCIAL SHOUT OUT   Today's Sprout Social shout out goes to Arnie Kuenn (http://twitter.com/arniek) of Vertical Measures, an SEO/SEM company out of Phoenix. I've worked with Arnie on various projects and books, and you should definitely check him out on social media, especially if you're placing more emphasis on search in the new year.   OUR SPONSORS   Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.    Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.   ABOUT JAY TODAY   Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Host Pamela Muldoon talks with Arnie Kuenn, President of Vertical Measures and award winning author of Accelerate! Move Your Business Forward Through The Convergence of Search, Social and Content Marketing.  Arnie's latest book Content Marketing Works is available January 2015.