Fitness Insight

The post Fitness Insight Podcast | Role Playing for Personal Trainers #2 appeared first on Business.Fit. Role Playing for Personal Trainers #2 Role play is an incredibly helpful tool for anyone who interacts with other people (which is essentially everyone, except for the hermit or person isolated on a desert island). Personal training is DEFINITELY a career where you are faced with questions that challenge your credibility and expertise with a client […]

The post Fitness Insight Podcast | From Personal Trainer to Personal Training Manager appeared first on Business.Fit. From Personal Trainer to Personal Training Manager Personal Trainers work hard throughout their career to be successful and excel at helping their clients get results. Typically when this happens in a fitness club environment these personal trainers move up in the ranks (just like in any other company structure) into a management role. Unfortunately, the majority […]

The post Fitness Insight Podcast | Dealing with Incidents at the Club appeared first on Business.Fit. Dealing with Incidents at the Club Personal trainers may spend hundreds (even thousands) of hours working towards getting their personal training certification and thousands of hours training clients in their careers. Unfortunately, nothing can truly prepare them for an incident where they are the first on the scene in an emergency situation. No matter how hard […]

The post Fitness Insight Podcast | Role Playing for Personal Trainers #1 appeared first on Business.Fit. Role Playing for Personal Trainers #1 Personal trainers are typically “thrown to the wolves” when it comes to starting their career. They just finish a personal training certification or course and start working at a club … but have little to no experience speaking with clients, dealing with issues outside of traditional exercise (i.e., health concerns, […]

The post Fitness Insight Podcast | Personal Trainer “Burnout” appeared first on Business.Fit. Personal Trainer “Burnout” Personal trainers have an important role when it comes to helping and motivating others to make their lives better … but what isn’t talked about is how “lonely” it can be or how “stressful” it is taking on the responsibilities of a personal training career. Because personal trainers take on a lot trying to build […]

The post Fitness Insight Podcast | Personal Trainer Retention appeared first on Business.Fit. Personal Trainer Retention Whether you’re a personal trainer for a fitness business that employs personal trainers … retention is something that is on everyone’s mind. Personal trainers want to be a part of an organization that they believe in and want to stay with for the long term (especially if they are looking for stability […]

The post Fitness Insight Podcast | Mobile Fitness Solutions appeared first on Business.Fit. Mobile Fitness Solutions Starting your own personal training business doesn’t necessarily require a massive outlay of costs of investment funding … it could start with some creativity and your ability to get mobile using your own vehicle (or possibly a truck) and bringing fitness to clients or client groups. In this week’s episode Pharoah Kafele (www.puravidaclub.com) […]

The post Fitness Insight Podcast | Planning for Presales appeared first on Business.Fit. Planning for Presales Starting up a new personal training business or fitness studio is typically frightening because it requires overhead costs (i.e., lease on physical location, utilities, staff and professional services) and significant efforts to presell memberships/packages to ensure the business will survive once it opens its doors. When it comes to fitness studios or health […]

The post Fitness Insight Podcast | New Neighborhood … New Studio? appeared first on Business.Fit. New Neighborhood … New Studio? In this week’s Fitness Insight Podcast, the trio of superstar trainers discuss something that everyone has been asking about … STARTING UP A NEW BUSINESS! With over 50 years of experience in the fitness business between the group, including Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com), they have witnessed and/or been […]

The post Fitness Insight Podcast | The Exercise vs. Nutrition Debate appeared first on Business.Fit. The Exercise vs. Nutrition Debate It’s been a busy few weeks for the Fitness Insight “trio” of Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com)! Andrea came back from competing at the USAV Open Volleyball Tournament in Detroit, Pharoah just got back from Junior Nationals Physique Competition in Chicago … and Jamie confessed he CAN […]

The post Fitness Insight Podcast | Rolling with the Punches (and Growing) appeared first on Business.Fit. Rolling with the Punches (and Growing) With over 50 years of experience in the fitness industry, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) understand what it’s like to have to “roll with the punches” when it comes to adapting, growing, changing and making tough decisions to move ahead and succeed in business. Whether […]

The post Fitness Insight Podcast | Community Events and the “Selfie” appeared first on Business.Fit. Community Events and the “Selfie” As a follow up to the previous Fitness Insight podcast (on Internet Marketing & Social Media), the topic evolves into discussions about community events, local outreach and how marketing strategies have evolved with access to social media and the Internet. Although volunteering at events and handing out free gear to event participants is […]

The post Fitness Insight Podcast | Internet Marketing & Social Media appeared first on Business.Fit. Internet Marketing & Social Media It’s summer and this is traditionally a “down time” for most fitness clubs, personal trainers and specialty fitness studios. The months between May and September are where fitness businesses start to tighten their belts and need to find ways to get creative about marketing in an effort to simply maintain their business. […]

The post Fitness Insight Podcast | Getting to Know James Lawrence (The “Iron Cowboy”) appeared first on Business.Fit. Getting to Know James Lawrence (aka. Iron Cowboy) For those of you who may not be aware of what an Ironman Triathlon is … GET READY TO BE SCHOOLED! This week the crew from the Fitness Insight podcast got a chance to sit down with James Lawrence (aka. the Iron Cowboy), an incredible and inspirational […]

The post Fitness Insight Podcast | Understanding Physique Competitions appeared first on Business.Fit. Understanding Physique Competitions The sport of bodybuilding has evolved since the days of Arnold Schwarzenegger, Lou Ferrigno and Lee Haney to include more specialized categories including: bodybuilding and physique for men (and physique, fitness, figure, bodybuilding and bikini for women). Against popular belief it takes more than just exercise and nutrition to significantly change the body […]

The post Fitness Insight Podcast | Sometimes Being a “Jerk” is Necessary appeared first on Business.Fit. Sometimes Being a “Jerk” is Necessary Most personal trainers do what they do because they LOVE helping people reach and achieve their health, fitness and/or performance goals. They build relationships with their clients based on hard work, trust and honesty. Of those three things, “honesty” is the usually the toughest one to stick to because the truth isn’t always […]

The post Fitness Insight Podcast | Customer Appreciation and Reward appeared first on Business.Fit. Customer Appreciation and Reward As personal trainers our livelihood depends on the relationships that we cultivate with our clients over time. Our clients mean a lot to us, both professionally and personally (in some instances), and the best trainers know who to find a balance between the two when it comes to growing and maintaining […]

The post Fitness Insight Podcast | The “Goods” on Fitness Conferences & Conventions appeared first on Business.Fit. The “Goods” on Fitness Conference & Conventions Fitness conferences and conventions bring together people from around the world who have a passion for fitness, health and wellness. Everyone from commercial equipment vendors, government agencies, professional sports teams and celebrity personal trainers to researchers from ivy league schools and people interested in getting “fit”. These events are held at select locations across […]

The post Fitness Insight Podcast | Keeping Client Relationships “Professional” appeared first on Business.Fit. Keeping Client Relationships “Professional” The success of any personal trainer is based on their ability to build and maintain strong client relationships. People seek out a certified fitness professional when they are in need of help. They are not at their best and their confidence is in need of a boost. Personal trainers are there […]

The post Fitness Insight Podcast | The Hardest Part About Being a Personal Trainer appeared first on Business.Fit. The Hardest Part About Being a Personal Trainer When personal trainers talk about what they do, you rarely hear anything negative. They do it because they want to help people help themselves. They do it to help people feel better about themselves. They do it because they can work for themselves and make a good living. […]

The post Fitness Insight Podcast | Importance of Healthy Food and Good Nutrition appeared first on Business.Fit. Importance of Healthy Food and Good Nutrition When it comes to adapting and transforming the body the body through exercise and physical activity there is a four letter word (that starts with the letter “F”) that doesn’t get enough attention … F-O-O-D!! No matter what your fitness goal may be (i.e., lose 20 pounds of fat, […]

The post Fitness Insight Podcast | What is Functional Training? appeared first on Business.Fit. What is Functional Training? One of the big “buzz words” in fitness right now is … functional training. But the majority of people aren’t quite sure exactly what it means (including a lot of personal trainers and fitness professionals). What is the difference between traditional resistance training and functional training? When do you use functional […]

The post Fitness Insight Podcast | Creative Marketing on a Budget appeared first on Business.Fit. Creative Marketing on a Budget In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) get “creative” and talk about marketing strategies for personal trainers (especially new ones) who are on a budget. Personal trainers don’t have to think (or act) like a big business and spend lots of money […]

The post Fitness Insight Podcast | Clients Dealing with Cancer appeared first on Business.Fit. Clients Dealing with Cancer In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) take on one of the toughest topics to openly discuss … cancer. In a fitness environment, where the goal is to remain motivated and positive, the “C Word” isn’t something you hear on the weight room […]

The post Fitness Insight Podcast | 50+ Fitness and Active Aging appeared first on Business.Fit. 50+ Fitness and Active Aging In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) address questions and concerns around the needs and expectations of the active aging population and what personal trainers should think about when working with these specific clients. They discuss the physical, mental and emotional aspects […]

The post Fitness Insight Podcast | Dealing with the Holiday Season appeared first on Business.Fit. Dealing with the Holiday Season In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) get into the holiday spirit and discuss the dreaded holiday “trifecta” of Thanksgiving, Christmas and New Year’s Day.  They discuss the challenges they (and their clients) face during the holiday season when it comes to […]

The post Fitness Insight Podcast | “Unique” Tools In Our Tool Belt appeared first on Business.Fit. “Unique” Tools In Our Tool Belt In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) provide some insight on some of the unique tools they have in their arsenal to help their clients and athletes get results.  And … these are your typical pieces of exercise equipment and […]

The post Fitness Insight Podcast | The Fear of Personal Training (and Trainers) appeared first on Business.Fit. The Fear of Personal Training (and Trainers) In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) take a hard look at how fear of personal training (or a specific trainer) may get in the way of someone getting the help they need to reach a health and fitness goal […]

The post Fitness Insight Podcast | FITNESS 911 appeared first on Business.Fit. FITNESS 911 In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) dig deep into the challenges people face when they decide to reach a fitness goal on their own and how the “fitness system” fails them.  They also announce their involvement in the FITNESS 911 Project (through TodaysFitnessTrainer.com) and […]

The post Fitness Insight Podcast | The Great “Personal Trainer vs. Fitness Instructor” Debate appeared first on Business.Fit. The Great “Personal Trainer vs. Fitness Instructor” Debate In this week’s episode of Fitness Insight, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) dive into the relationships (or lack thereof) between personal trainers and fitness instructors in traditional fitness clubs.  Although they may be under one roof, it doesn’t mean they get along and […]

The post Fitness Insight Podcast | Fitness Certifications appeared first on Business.Fit. Fitness Certifications Fitness certifications have been around for quite some time … but what value do they bring to personal trainers, fitness clubs, or personal training clients?  In this week’s Fitness Insight podcast, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) look at fitness certifications, their value to fitness professionals, and the business […]

The post Fitness Insight Podcast | Technology, Gadgets and Gizmos appeared first on Business.Fit. Technology, Gadgets and Gizmos Fitness is nothing like what it was back in the 80’s!  All you had to do was put on your generic sneakers, Adidas running shorts and cotton t-shirt and you were ready to go!  With the release of new technologies like the Samsung Galaxy Gear Watch, the anticipation of the Apple Watch, clothing […]

The post Fitness Insight Podcast | Backhanded Compliments appeared first on Business.Fit. Backhanded Compliments Although fitness has been recognized to have numerous physical, mental, emotional benefits … there is also a negative side. Backhanded compliments (and sarcastic remarks) tend to find their way into conversations between people who are dedicated to their fitness and health and those who choose not to participate. In this week’s Fitness Insight podcast Jamie […]

The post Fitness Insight Podcast | Importance of Rest and Recovery for Clients (and Athletes) appeared first on Business.Fit. Importance of Rest and Recovery for Clients (and Athletes) We live in a world of excess where the perception is that “more is better”.  Unfortunately, excessive exercise and inadequate rest and recovery in between workouts can lead to big trouble! In this edition of the Fitness Insight podcast, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and […]

The post Fitness Insight Podcast | Overtraining & Recovery appeared first on Business.Fit. Overtraining & Recovery The relationship between personal trainers and their clients is one that takes a lot of effort and time to develop. It takes time for a client to feel comfortable to speak openly and honestly with their trainer, and to accept their help in reaching their fitness and health goals.  Once that relationship and trust is […]

The post Fitness Insight Podcast | With Great Power Comes Great Responsibility appeared first on Business.Fit. With Great Power Comes Great Responsibility As personal trainers, we sometimes take for granted the amount of influence we can have on the lives of our clients.  When a person seeks out a personal trainer, they may be that person’s “last hope” when it comes to reaching their health and fitness goals.  In this week’s Fitness […]

The post Fitness Insight Podcast | Pros and Cons of Summer Fitness appeared first on Business.Fit. Pros and Cons of Summer Fitness We’re coming up to the end of the glorious summer weather … and the slowest time of the year for personal trainers!  In this week’s Fitness Insight podcast, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) talk about managing the “highs and lows” of the summer season […]

The post Fitness Insight Podcast | Fitness “Nerds” Unite appeared first on Business.Fit. Fitness “Nerds” Unite! This is the first edition of the Fitness Insight podcast where Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) get a chance to introduce themselves and share some insight over what they’ve experienced in their collective 50+ years in the industry (the good, the bad, the ugly … and the hilariously […]

The post Mind-Body Podcast Episode 1: Awareness and Mindfulness appeared first on Business.Fit. Welcome to the very first edition of the “Mind-Body Forum”.  The Mind-Body Forum brings together professionals from around the world to discuss topics relating to a 360 approach to fitness, health, and wellness.  Each week we focus on a topic relating to fitness and exercise, sports performance, rehabilitation, and everything in between! Inspired by a […]