Podcasts about James Lawrence

Prayer, Drought & Rain - James Lawrence 7th June 2026 by St Paul's Leamington Spa

Episode Description:Most marketers are keen to try the new shiny tactic, but what if the biggest B2B marketing opportunities come from understanding what doesn't change?In this episode of the Smarter Marketer Podcast, Rocket Agency's Co-Founder & Host, James Lawrence, sits down with Ty Heath, Global Thought Leadership Lead at LinkedIn and co-founder of the LinkedIn B2B Institute, to explore the marketing principles that continue to drive growth in an increasingly complex world. Drawing on LinkedIn's research and the B2B Institute's latest work, Ty unpacks why brand remains one of the most powerful growth drivers in B2B and why many marketers are focusing on the wrong signals.Resources:LinkedIn B2B InstituteWebinar: B2B Trends for the Contrarian MarketerWhitepaper: How B2B Brands GrowKey Takeaways:Why the best marketers focus on what doesn't change rather than chasing every new trendThe contrarian marketer framework and how to find growth opportunities others overlookWhy buyers often create a shortlist before entering the market, and what that means for brand buildingThe 95/5 rule and why long-term brand investment remains critical for B2B growthThe "sea of sameness" problem and how brands can build stronger distinctivenessThe dangers of over-segmentation and the role of category entry points in reaching more buyersHidden buyers: who really influences B2B purchasing decisions beyond the obvious stakeholdersThe sales and marketing alignment gap and what businesses can do to close itGuest: Tyrona Heath leads global thought leadership at LinkedIn Marketing and is the co-founder of LinkedIn's B2B Institute. She is also a board member of the American Advertising Federation and a leading voice in B2B marketing effectiveness. Through LinkedIn's research and partnerships with leading marketing thinkers and institutions, Ty helps marketers make clearer, evidence-based decisions about brand, memory, creativity and growth.You can follow TY on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Episode Description:Is Google losing ground? How much traffic are tools like ChatGPT really driving? And what does visibility look like when answers increasingly happen inside AI platforms instead of on your website? In this episode, Host James Lawrence sits down with Rocket's Head of SEO & GEO, Joe Alder, to unpack what's actually happening inside AI search in Australia right now.Drawing on Rocket's latest GEO research across more than 150 Australian businesses and over one million data points, they explore how platforms like ChatGPT, Google AI Overviews, Gemini and Perplexity are reshaping visibility, influence and digital measurement for brands, and what marketers should focus on next.Watch our webinar: AI Search in Australia 2026 - How to Rank in ChatGPT & Google AIKey Takeaways:Why Google search traffic is declining even while total search activity continues to growHow AI Overviews are impacting click-through rates for brands ranking in top Google positionsWhat Rocket's research revealed about the overlap between Google rankings and ChatGPT visibilityWhy ChatGPT influences purchasing decisions far beyond the traffic it directly sends to websitesThe growing importance of brand perception inside large language modelsWhy AI search optimisation requires a different approach to traditional SEOThe technical website issues preventing many brands from appearing in AI search resultsWhat types of content are performing best inside large language modelsWhy authority, citations and off-site brand signals matter more than ever in AI searchThe metrics marketers should actually be tracking to measure AI search performanceGuest:Joe Alder is Rocket's Head of SEO & GEO and one of Australia's leading voices on the evolving AI search landscape. He has worked closely with Australian brands to help them navigate the shift from traditional search to AI-driven discovery, combining deep technical expertise with practical strategies for improving visibility across platforms like ChatGPT, Google AI Overviews and Gemini.You can follow Joe on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Episode Description: As attribution becomes less reliable and marketing teams face more pressure to prove what drives growth, marketing mix modelling is becoming a popular way to understand the full commercial picture behind marketing performance.In this episode, James Lawrence speaks with Henry Innis, CEO and co-founder of Mutinex, about how modern MMM can help marketers move beyond channel-level reporting and last-click attribution. Henry explains why media alone rarely tells the full story, how variables like pricing, promotions, competitor activity, economic shifts and brand equity influence resultsKey Takeaways:Why Marketing Mix Modelling is becoming more important as attribution signals weakenHow MMM helps marketers understand growth beyond media performance aloneThe role of external factors like weather, CPI, fuel costs and competitor spend in performanceHow modern MMM can support faster, more confident decision-makingHow AI is reducing the effort required to structure data, run models and generate insightsWhy brand activity can contribute to both short-term sales and long-term memory effectsWhy siloed measurement often leads to siloed executionHow marketers can use MMM to think more like capital allocators than channel operatorsGuest:Henry Innis is the CEO and co-founder of Mutinex, a marketing measurement company helping brands improve growth decisions through modern Marketing Mix Modelling. Mutinex's Growth OS platform brings together media, pricing, promotions, brand and external market factors to help organisations understand what is really driving business performance. Henry offers a practical perspective on marketing effectiveness, attribution, AI and how measurement is evolving for modern growth teams.You can follow Henry on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Freek Jansen schuift aan! We blikken terug op een waanzinnig play-off weekend. RKC overleefde dankzij held Yanick van Osch een penaltyserie tegen Roda, Almere walste over FC Den Bosch en we bellen met James Lawrence over de play-offs van Almere. Verder de gebruikelijke randzaken: Sem Westerveld op weg naar Athletic Bilbao, Andries Jonker definitief gepresenteerd bij MVV en een nieuwe trainer voor Helmond Sport. Plus een nieuwe quiz, voorspellingen en de Kipanga Player of the Week. Wil je een geweldige safari? Ga met het betrouwbare, Nederlandse Kipanga Adventures: https://kipanga-adventures.com Wil je nou ons bier kopen!? Wil je nou luisteren naar de Hollandse Knallers playlist, dat kan hier! En luister hier naar de Britse Bangers lijst! Zoek je een stemacteur? Mail naar lars@velsumedia.nl Samenwerken of sponsor worden? Mail naar mart@fcafkicken.comSee omnystudio.com/listener for privacy information.

Episode Description: What does a great agency relationship actually look like when pressure on marketing performance has never been higher? As budgets tighten and expectations rise, the difference between an average agency partnership and a high-performing one often comes down to how well both sides work together, not just what's delivered.In this episode, Host James Lawrence sits down with Jordan Slover, founder of one of the fastest-growing agencies in the US, Neon Ambition, to unpack what it really takes to get the best out of your agency partners. Drawing on years of experience on both the agency and client side, they explore the habits, behaviours and expectations that separate strong, results-driven relationships from the ones that quietly fall apart.Key Takeaways:Why agreeing on clear goals and KPIs upfront sets the foundation for better performanceHow feedback, both positive and constructive, shapes stronger agency output over timeWhat separates a true partnership from a transactional client-agency relationshipThe role of trust, and why over-directing your agency can limit resultsHow transparency from the client side leads to better decision-making and outcomesWhy consistent communication (without micromanaging) keeps things moving forwardThe importance of staying involved, even when you've outsourced executionHow small human factors (respect, empathy, rapport) impact performance more than you thinkGuest:Jordan Slover is the founder of Neon Ambition, a US-based digital agency specialising in paid media, SEO and content marketing. With a background at Google and experience working across international markets, Jordan brings a practical, grounded perspective on how agencies and clients can work better together to drive meaningful results.You can follow Jordan on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Episode Description: How should Australian marketers adapt their approach to influencers and content creators as algorithmic changes, platform shifts and changing audience expectations reshape the landscape?Host James Lawrence sits down with Trish McGee, Group Account Director at Impact Agency, to unpack the findings of Impact's 2026 Influencer Pulse Check, Australian research that goes straight to the source, surveying local content creators from micro to mega. From platform preferences and AI concerns to what good measurement looks like, this is a valuable listen for any marketer working in or considering the influencer space.Key Takeaways:Why authenticity and long-term partnerships remain the foundation of effective influencer marketingHow creators are using AI, and why they're cautious about brands that rely on it too heavilyWhich platforms creators prefer for paid collaborations versus organic contentWhy giving creators genuine creative control leads to better outcomes, and why it's harder than it soundsHow measurement is evolving beyond reach, with saves, shares and quality comments becoming stronger indicators of successWhy white-listing is still meeting resistance from creatorsWhere Australia sits in the global influencer landscape, and why there's still significant room to growRead: The 2026 Influencer Pulse Check ReportGuest:Trish McGee is Group Account Director at Impact Agency, a full-service communications agency headquartered in Sydney. Trish leads client strategy and partnerships while overseeing Impact's Victorian presence. She was a key driver behind the 2026 Influencer Pulse Check, which surveys Australian content creators across all tiers on how they're navigating AI, changing algorithms, brand partnerships and the road ahead.You can follow Trish on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Willy sat down with James Lawrence, world-renowned speaker, bestselling author, and endurance athlete known globally as the “Iron Cowboy.” James stunned the endurance world by completing 50 Ironmans in 50 days across all 50 states and then pushing the limits of human performance even further by completing 100 full-distance triathlons in 100 consecutive days. He and Willy discussed James's unlikely path into endurance sports, the mindset needed to push through pain and self-doubt, the power of consistency over time, how recovery and daily habits drive performance, and the leadership lessons that come from doing hard things.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul and Mick discuss how a Garda was banned from driving over an incident in which he chased two scramblers, the jailing of Martina and Ammi Burke, and a major investigation into the death of a man in the Midlands Prison. They also discuss James Lawrence making a complaint to gardai against Nikita Hand. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode Description: What would great marketing look like in Australia this year, especially when the rules are changing faster than most teams can keep up? In this episode, Rocket Agency's top experts unpack the biggest shifts shaping digital marketing in 2026, from AI search and zero-click behaviour to rising costs, evolving content expectations and the growing importance of creative.Host James Lawrence discusses marketers' most pressing questions with Mariano Di Lascio (Head of Digital), Joe Alder (Head of SEO), Leesa Mealing (Digital Creative Lead) and David Lawrence (MD). What follows is a practical, honest look at what's working, what's not and where marketers should be focusing next.Key Takeaways:Key trends shaping the Australian marketing landscape this yearIf zero-click search continues to grow, how should marketers measure SEO success differently?With AI-generated content flooding the internet, what does “good” content look like now?One AI use case that's genuinely delivering ROI?With CPCs rising and competition intensifying, what are the first three levers you'd pull before increasing budget?If you're leading marketing in 2026, what are you actually automating with AI, and what are you deliberately keeping human?LinkedIn for B2B: are most brands under-investing in creative, targeting, or measurement?Is the funnel broken or are marketers just running the same message at every stage?If you're a lean team with limited budget, what's the one channel and one capability you would prioritise this year?With Meta and Google controlling audience data, how much should brands invest in building owned channels right now?… and more pressing questions.Guests:Mariano Di Lascio leads a team of outstanding marketers at Rocket Agency across paid search and paid social channels. Together with the team, he has won some outstanding awards for client campaigns, including Best Integrated Campaign at APAC Search Awards, Best Integration of Search into Cross-Channel Marketing at Search Engine Land Awards and Best Integrated Campaign at Semrush Awards.Joe Alder is an award-winning SEO expert and has driven organic growth for global brands like Amazon, Coca-Cola, ANZ and Dulux through innovative strategies and data-driven insights. With over 20 industry award nominations, Joe is recognised as a leader in the field.Leesa Mealing is the Digital Creative Lead at Rocket, bringing over 15 years of experience across creative direction, art direction and design. She blends big-picture thinking with hands-on execution, shaping concepts while staying close to the work. Her background spans everything from branding and packaging to UI/UX, content and campaign production, and she's just as comfortable leading a shoot as she is refining the details on screen.David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian full-service digital marketing agency. He is also the co-author of the Amazon #1 best-selling marketing book, Smarter Marketer. David has presented at several events, including Inbound Boston, Search Marketing Summit, Mumbrella360, CEO Institute, and various seminars and in-house sessions.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

How do you market an ‘unglamorous' business where your category doesn't sell itself? And what does it take to build a brand that people trust and remember when your offering is not something buyers get excited about?Host James Lawrence sits down with Lisa Macqueen, CEO of Cleancorp, to unpack how she's built one of Australia's most respected service brands in one of the most commoditised categories there is - commercial cleaning. From personal branding and LinkedIn content that genuinely resonates, to building trust at scale through culture and customer experience, this conversation is a masterclass in doing the fundamentals exceptionally well.Key Takeaways:How to build brand influence in a “boring” industry where buyers see the service as a grudge purchaseWhy founder-led LinkedIn content can become one of the most effective marketing channels in B2BWhat happens when you deliberately position your brand differently from the rest of your categoryWhy putting people at the centre of your marketing can strengthen both culture and client relationshipsThe role authenticity plays in building trust with prospects before a sales conversation even beginsHow modern buyers research suppliers before they ever contact a companyWhy curiosity and experimentation are becoming essential traits for marketers in a fast-changing landscapeGuest:Lisa Macqueen is the CEO of Cleancorp, a national commercial cleaning business servicing some of Australia's most recognisable brands. With a background in sales and marketing across global hotel and resort businesses, Lisa brought a fundamentally different mindset into an industry long defined by commoditisation.Under her leadership, Cleancorp has grown into a people-first, values-led organisation, earning B Corp certification, national recognition as one of Australia's best places to work and a reputation for doing things differently. Lisa is also a LinkedIn Top Voice, using her personal platform to share candid insights on building meaningful brands in unexpected places.You can follow Lisa on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kgKindle: https://amzn.to/2ZqfCWmAbout the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

If most B2B buyers already know who they're going to choose before they even speak to sales, what does that mean for your B2B marketing strategy?In this episode of the Smarter Marketer Podcast, James Lawrence sits down with Stuart Jaffray, Managing Director of Green Hat, to unpack the latest findings from the APAC B2B Buyer Journey Research Report. With data from over 800 buyers across the region, the message is clear: the rhythm of B2B buying has changed under the current economic and technological conditions.Read Green Hat's report: The APAC B2B Buyer Journey Research Report 2025Key Takeaways:What happens before a buyer speaks to sales, and why that's where most decisions are actually madeWhy “demand generation” might really just be demand captureThe changes in buying group size and timing, and what's driving itHow AI is accelerating first contact, even as buyers try to self-serveWhat a Millennial and Gen Z-led buying committee expects from your contentWhy ungating content is uncomfortable but increasingly necessaryThe one metric revenue teams should prioritise over MQLsGuest:Stuart Jaffray is the Managing Director of Green Hat, a specialist B2B marketing agency operating across the APAC region. He's spent his career working at the intersection of brand, demand and revenue, helping complex organisations align marketing and sales around how buying decisions actually get made. Previously he has steered strategy and growth at global advertising giant Starcom and shaped premium brand experiences at BMW Australia, bringing a deep understanding of customer behaviour, brand positioning and commercial impact.With this blend of big-brand marketing and agency-led demand acceleration, Stuart brings a commercial and strategic lens to B2B growth.You can follow Stuart on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover:

In this episode of the Smarter Marketer Podcast, Host James Lawrence sits down with Alex Hayes, Founder of Clear Hayes, to unpack what it really means to market to marketers. From building Clear Hayes House at SXSW Sydney to launching award-winning branded content for global platforms, Alex shares hard-earned lessons from both sides of the fence; as a former editor of B&T and Mumbrella, and now as a global B2B communications specialist.Key Takeaways:Why “don't be boring” is more than a tagline in B2BAre we overcomplicating marketing when simplification might be the real edge?How brand and performance work together, and why future demand mattersWhat marketers need to do to reposition themselves inside the C-suiteWhy upskilling in fundamentals is becoming a non-negotiableGuest:Alex Hayes is the Founder of Clear Hayes, a B2B communications agency specialising in marketing to marketers. Before launching the agency, Alex was Editor of both B&T and Mumbrella, where he covered some of the industry's biggest stories and built a deep understanding of the people behind the platforms.Today, Clear Hayes works with clients across Australia, New Zealand, the UK, the US and Europe, helping brands connect with marketers in ways that are engaging and strategically sharp. Alex brings a rare perspective shaped by journalism, global industry exposure and years spent helping marketing brands cut through in a crowded, often self-referential category.You can follow Alex on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful...

What do you do when quitting feels justified?Jonathan Cohen sits down with Iron Cow Boy legend James Lawrence to unpack how elite performers make hard decisions under extreme pressure. From intentional suffering to mental resilience, James explains why preparation—not emotion—defines success. Drawing from his book Iron Hope: Lessons Learned From Conquering the Impossible, he shares how small promises, discipline, and ethos sustain performance when everything hurts.Listen now on YouTube and Spotify—and book James' keynote to equip your organization with practical tools for resilience, leadership, and ownership.

The talk from our evening service on Sunday 1st February 2026

In this episode of the Industrial Advisors podcast, hosts Bill Condon and Matt McGregor interview James Lawrence, famously known as The Iron Cowboy. Lawrence shares insights into his extraordinary achievements, including completing 50 Ironman's in 50 states in 50 days, and later accomplishing 101 Ironman's in 101 days. He explains the symbolic significance of his 101st day and reflects on the criticism he faced during his 50-state challenge. Lawrence emphasizes the importance of learning from mistakes, maintaining mental toughness, and the value of family support in his monumental undertakings. The episode concludes with Lawrence discussing his future goals as he looks forward to turning 50 and seeks to balance his life with health, speed, and personal challenges. 00:00 Introduction: Defying the Impossible 00:43 Welcome to the Podcast 00:53 Meet James Lawrence, the Iron Cowboy 01:52 The Marathon Monks and Day 101 03:54 Facing Criticism and Overcoming Adversity 08:31 The Decision to Conquer 100 Ironmans 12:29 Family Support and Personal Achievements 16:23 Future Goals and Personal Growth 18:13 Books, Documentaries, and Final Thoughts

The difference between those who scale and those who stall isn't talent. It's the willingness to act when every instinct says quit. In the Season 6 finale of The Game Changing Attorney Podcast, Michael Mogill revisits the most powerful conversations from 2025. From David Kolbe's insights on understanding your instinctive strengths to James Amaro's blueprint for building accountability culture, James Lawrence's discipline in mastering discomfort, Verne Harnish's framework for scaling past plateaus, and Kat Cole's philosophy of relentless self-improvement, this episode distills the season's most actionable wisdom into one comprehensive guide for growth. Here's what you'll learn: Why understanding your conative strengths can prevent years of burnout and misalignment in your career and your team How deliberate discomfort and daily disciplines train your mind to refuse quitting when adversity hits What it takes to build an accountability culture that drives KPIs without sacrificing team morale or losing top talent The leaders who dominate 2026 will be the ones who stopped waiting and started executing on what they already know they should be doing. ---- 3:04 — David Kolbe explains the four action modes and how understanding your conative strengths changes everything 9:57 — Why your Kolbe result doesn't change over time and what that means for your career 13:16 — James Amaro shares how he rebuilt his firm from 6 people to over 80 after losing almost everything 17:07 — The accountability culture that took profit from 5% to 34% 23:24 — Triathlete James Lawrence reveals his genetic testing results 28:17 — Mental toughness requires doing activities you hate 36:32 — Verne Harnish on why ambitious goals drive energy while attainable goals kill it 42:09 — Founder Mode: why you can delegate everything except the soul of your business 52:18 — Kat Cole's journey from Hooters hostess to leading billion-dollar brands 56:44 — “The Hotshot Rule” for relentless improvement ---- Links & Resources: Kolbe Assessment  Amaro Law Firm  James Lawrence (Iron Cowboy)  Iron Hope  Verne Harnish  Scaling Up  AG1 ---- Learn what sustainable growth can look like for your firm at https://crisp.co/coach ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 423: How to Actually Scale Your Standards Episode 404: The Dangers of Premature Growth with Eric Siu Episode 365: Discipline Is a Daily Decision

Andy Cam and Todd Glister talk about the Plumber's toolbox. Todd and Andy talk about what kind of tool owners they are and how they've built up a collection. James Lawrence from Plumber Parts gives an insight into what's happening with power tools, innovation in the market, a range of different tools on the market and what's worth it or should be avoided. Andy and Todd also share some advice on how to get started if you're new to the trade.

What on earth does it take to complete 100 Ironmans in 100 days? James Lawrence – aka the Iron Cowboy – joins the podcast to share the physical, mental and nutritional toll of his epic Conquer 100 challenge. Spoiler: it involved over 12,000 calories a day, a few Costco muffins, and being fed through a massage table hole. Whether you're a beginner or a seasoned triathlete, James drops some absolute gold on building resilience, fuelling with real food and why consistency beats perfection every time. We talk about; Meet James “Iron Cowboy” Lawrence Why 100 Ironmans? (and how it started with a 4-mile fun run) The perfect Ironman day and the role of nutrition Real food fuelling: burritos, pizza, steak on the run Caloric needs, gut training and sugar overload What went wrong when fuelling slipped Mindset, purpose and managing pain through adversity Blue collar habits, unsexy consistency and building a strong foundation James’s current nutrition approach and fuelling tips Meet the support team and key recovery strategies Advice for age groupers struggling with motivation or consistency What’s next for James (hint: it’s not 200 Ironmans) Links & Resources James Lawrence new book, 'Iron Hope'. Triathlon Nutrition Checklist

What would your life look like if you stopped seeing limitations as roadblocks and started seeing them as opportunities? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kyle Maynard, world record-holding athlete, entrepreneur, speaker, best-selling author, and featured speaker at the 2025 Game Changers Summit, who was born without arms or legs yet has achieved what most would consider impossible. From climbing Mount Kilimanjaro to becoming a champion wrestler and mixed martial artist, Kyle shares the mindset that has allowed him to turn obstacles into fuel. This conversation is a masterclass in perseverance, perspective, and possibility. Here's what you'll learn: Why your limitations don't define you, your mindset does How to build resilience through struggle and discipline What it takes to face fear, failure, and discomfort head-on If you have ever doubted your potential, this episode will remind you that your only real limitation is belief. ---- Show Notes: 03:22 — Kyle shares how his parents' mindset shaped his view on adversity 04:10 — The story of how learning to eat independently changed his life 07:07 — Early lessons from football and why losing 35 matches taught him more than winning ever could 09:42 — What finally led to his first wrestling victory, and how it changed his confidence 10:58 — The long road from failure to becoming a nationally ranked wrestler 12:05 — Lessons from sports that shaped his business and leadership philosophy 12:32 — How training with UFC champion Forrest Griffin pushed him to new limits 17:13 — The climb up Mount Kilimanjaro and what it taught him about purpose and possibility ---- Links & Resources: Kyle Maynard No Excuses: The True Story of a Congenital Amputee Who Became a Champion in Wrestling and in Life by Kyle Maynard A Fighting Chance (2009) ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 353. How He Trained His Mind to Never Quit — Using Something You'd Never Guess with James Lawrence  314. AMMA — Turning Trials into Triumphs: The Art of Resilient Leadership 210. AMMA — Failure Isn't Final: Lessons Learned From Setbacks and Struggles

What if the only way to build unshakable success is to suffer for it every single day? As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12–13, we're revisiting some of the most powerful conversations ever featured at our events. In this encore episode of The Game Changing Attorney Podcast, we're throwing it back to the 2023 Game Changers Summit, where Joe De Sena, founder and CEO of Spartan Race, took the stage to unpack what it truly takes to lead with grit, persistence, and purpose.   From cleaning pools for mobsters in Queens to building a global fitness empire that nearly collapsed during the pandemic, Joe's story is a masterclass in resilience. He reveals that doing hard things isn't punishment but preparation, and that embracing discomfort builds the kind of resilience that separates those who survive from those who succeed. Here's what you'll learn: Why embracing adversity every day builds the grit required to win How to find your “why” — and use it to push through the toughest moments What it takes to turn pain, persistence, and purpose into long-term success If you want to build a life that can't be broken, this episode will show you how to earn it. ---- Show Notes: 02:43 – Joe recalls growing up in Queens surrounded by hustlers and mobsters — and the lessons that shaped his early work ethic. 07:26 – The business advice Joe received from a mob boss that taught him the value of showing up early, going above and beyond, and never asking for money. 11:53 – Joe shares how his repeated rejections from Cornell taught him the power of persistence and delayed gratification. 18:46 – The creation of Spartan Race — how Joe turned his passion for endurance and suffering into a global fitness empire. 20:44 – Joe reveals how the pandemic nearly destroyed Spartan, costing $50 million, and why grit kept him from quitting. 25:42 – The story of the Japanese marathon monks and what extreme commitment looks like in practice. 33:48 – Why manufacturing adversity every day — through cold showers, burpees, and hard choices — is the key to building lasting resilience. Links & Resources: Spartan Race Tough Mudder Spartan Up! by Joe De Sena 10 Rules for Resilience by Joe De Sena Joe de Sena ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. —- If you enjoyed this episode, you may also like: 364. How to Train Your Brain for Unbelievable Success 353. How He Trained His Mind to Never Quit — Using Something You'd Never Guess with James Lawrence 198. A-List Athletes — The Mindsets of Champions

The Discipline of Focus: How to Start Winning Again In this mashup episode, I've brought together four powerhouse voices including myself, Codie Sanchez, Damar Hamlin, and James Lawrence, to uncover what it really takes to build an unshakable focus and eliminate the distractions that steal our greatness. I'm breaking down the hard truths about the secret things in your life that are stealing your attention and ultimately your bliss. I'm also giving you the truth about sacrifice and the true cost of winning at anything in life. Codie Sanchez shares a mindset shift that hit me hard: stop setting goals, start setting sacrifices. She reveals how true success begins when you decide in advance what price you're willing to pay and refuse to negotiate with yourself once the work starts. You'll hear how she and her Navy SEAL husband built their lives around discipline, eliminating decision fatigue, and choosing obsession over comfort. Then, Damar Hamlin delivers one of the most powerful messages I've ever recorded about resilience and perspective. This is a man who literally fought for his life on live television and came back stronger. His advice? Take it one step at a time. Don't drown in self-pity. Move. Even when life knocks you down, you've got to keep putting one foot in front of the other. He'll remind you that gratitude and focus are the oxygen that keep your spirit alive. And finally, Iron Cowboy James Lawrence opens up about what happens after you achieve the impossible. From completing 100 Ironmans in 100 days to facing the emotional crash that followed, James reveals the truth about purpose, pain, and the power of “one more.” His story is proof that even when you've hit your limit, you've still got one more step, one more rep, one more moment of greatness left inside you. These stories are going to shake something loose in you. Because the truth is, your dream isn't waiting for more time—it's waiting for more focus. Key Takeaways: - Why setting sacrifices, not goals, builds unstoppable discipline (Codie Sanchez) - The mindset to eliminate decision fatigue and master consistency - How to rebuild your life one step at a time after loss (Damar Hamlin) - The emotional aftermath of success and how to find meaning again (James Lawrence) - Why doing “one more” is the ultimate mindset for greatness - How obsession creates the life you've been chasing Also don't miss out on MAXOUT2026: Once a year, I open my home for an intimate one-day experience unlike anything else I do. This year, I'm making it even smaller, just 12 to 15 people. Together, we'll dive deep into the exact strategies I use to plan, visualize, and design the best year of my life and yours. If you're ready to Max Out your future, join me at ⁠Maxout2026.com⁠ for a life-changing day you'll never forget. ⁠⁠⁠⁠⁠

You don't deserve to go to the next level until you beat the current one. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Eric Siu, entrepreneur, investor, and author of Leveling Up. From esports to business, Eric has turned the lessons of gaming into a powerful framework for growth, resilience, and long-term success. Together, they explore how to reframe pain into fuel, why mindset compounds like interest, and what it truly takes to keep leveling up in life and business. Here's what you'll learn: How to turn setbacks and psychological pain into power-ups for growth Why focusing on endurance, grit, and long-term bets separates winners from the rest The mindset shifts that transform gaming lessons into real world business advantages  The ultimate game is not business or gaming. It is learning how to keep leveling up every single day. ---- Show Notes: 02:39 – How gaming built resilience, teamwork, and skills Eric now applies to business 05:45 – Why gaming, Bitcoin, and other trends are dismissed as “toys” before going mainstream 07:10 – The power of community and how EverQuest shaped Eric's mindset 08:59 – Defining “power ups” and how habits and mental models fuel growth 13:55 – Why patience and endurance are essential for compounding success 20:48 – Building a brand by teaching, sharing, and learning in public 22:49 – How focus beats shiny object syndrome and leads to faster success Links & Resources: Leveling Up: How to Master the Game of Life by Eric Siu Atomic Habits by James Clear Naval Ravikant Warren Buffett Farnam Street – The Knowledge Project Podcast EverQuest and StarCraft ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. —- If you enjoyed this episode, you may also like: 402. How to Hack Your Biology for an Unfair Edge with Dave Asprey 353. How He Trained His Mind to Never Quit — Using Something You'd Never Guess with James Lawrence 332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry

Orla O'Donnell, Legal Affairs Correspondent, reports on the news that former MMA fighter, Conor McGregor and his friend, James Lawrence have asked the Supreme Court to hear their appeals in the civil cases taken by Nikita Hand against them.

The Unstoppable Power of Resilience: How to Rise Above Every Obstacle What does it really take to keep moving forward when life feels impossible? In this mashup episode, I bring you the raw, unfiltered stories of Nick Vujicic, Colin O'Brady, Danny Lee Clark, and James Lawrence—four individuals who have redefined what it means to push past pain, doubt, and impossibility. These are men who didn't just talk about perseverance—they lived it, they bled for it, and they came out the other side with lessons that will inspire you to never back down. Nick Vujicic, born without arms or legs, shares how faith, gratitude, and service transformed his life from despair to impacting millions across the globe. Colin O'Brady takes us inside the mindset that allowed him to cross Antarctica solo, proving that the limits we face are often the ones we place on ourselves. Danny Lee Clark—best known as “Nitro” from American Gladiators—opens up about his battles both in the arena and in life, showing how purpose and passion can keep you fighting long after most would quit. And James Lawrence, the “Iron Cowboy,” reveals what it took to complete 100 triathlons in 100 consecutive days, teaching us all the power of adaptation, grit, and unshakable belief in what's possible. Each of these stories is a reminder that adversity doesn't disqualify you—it equips you. These men show us that struggle isn't a sign of weakness, but the very soil where strength, character, and resilience are grown. They prove that pain can become purpose, and setbacks can become the setup for the greatest comeback of your life. I want you to walk away from this episode with the conviction that no matter where you are, no matter what you're facing, you already have what it takes to rise. It's not about avoiding obstacles—it's about facing them head-on, learning, adapting, and choosing to keep going when everything in you wants to stop. Key Takeaways: Nick Vujicic on choosing gratitude and faith over despair, even when life feels impossible Colin O'Brady's mental strategies for pushing through isolation, fear, and physical limits Danny Lee Clark's powerful reminder that passion and purpose fuel perseverance James Lawrence's lesson on adaptation: why the mind can carry you when the body wants to quit How to turn pain into purpose and setbacks into fuel for growth Why resilience is not about never falling—but about always getting back up This episode is a masterclass in grit, faith, and the unstoppable spirit of the human heart. ⁠⁠⁠⁠

News has emerged today that James Lawrence, who was Conor McGregor's co-defendant in the Nikita Hand case, has taken legal action against her.Joining Kieran to discuss this is Senior News Reporter with The Irish Sun, Michael Doyle.

On this episode of The CLS Experience - get ready for an exhilarating conversation with endurance legend James "The Iron Cowboy" Lawrence, who has redefined the boundaries of human potential with his staggering achievements like the 50-50-50 triathlon and the Conquer 100. He is, the “toughest man on the planet” and he's a multiple Guinness World Record holder, an unstoppable endurance athlete, and one of the top 50 fittest freaks according to Sports Illustrated, BIG facts. With two Guinness World Records under his belt, he pushed the limits of human endurance with the 50/50/50 challenge - completing 50 full-distance triathlons in 50 states in 50 days, no big deal. But that wasn't enough for him. On June 8, 2021, he achieved the remarkable Conquer 100, completing 100 consecutive full-distance triathlons to inspire individuals worldwide to tackle their own challenges. He then completed one more for a total of 101 in 101 consecutive days. His journey of pushing boundaries resonates with students, teachers, professors, and individuals alike. Despite being an ordinary guy, his extraordinary personal story is a compelling blend of laughter, tears, reflection, and inspiration, motivating everyone to push past their perceived capabilities. This episode will challenge you to think bigger and reconsider your perceived limitations. Please welcome "Iron Cowboy" James Lawrence.12:50 - Finding Hope Through Challenges25:16 - Mastering Basics for Success38:28 - Building Resilience Through Experience41:56 - The Power of Being Present48:17- Trusting the Process for Big GoalsCheck out James most recent book 'Iron Hope' Here: and connect with him on Instagram Here: Check out our partner Belay using our custom link HERE to find the best help available to grow your business!To join our community click here.➤ To connect with Craig Siegel follow Craig on Instagram➤ Order a copy of my new book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and business strategies to elevate your day, text (917) 634-3796To follow The CLS Experience and connect with Craig on Social Media:➤ INSTAGRAM➤ FACEBOOK➤ TIKTOK➤ YOUTUBE➤ WEBSITE➤ LINKEDIN➤ X

In this live episode of The Jimmy Rex Show, Jimmy sits down with legendary endurance athlete James Lawrence, better known as The Iron Cowboy. James is world-renowned for completing 100 Ironman-distance triathlons in 100 consecutive days—a feat that shattered the boundaries of what most thought the human body and mind could endure.James unpacks the mindset, discipline, and relentless drive it took to pull off the impossible, and how failure, pain, and even public doubt played a role in forging his success. From the darkest moments of the 100 to the power of community, belief, and personal accountability, this conversation will light a fire under anyone who's ever questioned their limits. This podcast was the first of many live podcasts coming to The Jimmy Rex Show, as they are recorded and hosted with the help of the WTF network. We will be doing more of these Expert Networking Nights so if you want to come be a part of this incredible live atmosphere and networking nights, please follow Jimmy on Instagram to see when the next event will be held!

James Lawrence, better known as The Iron Cowboy, is a world-renowned keynote speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states — and then doing the unthinkable — 100 full-distance triathlons in 100 consecutive days. Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises. He's been named one of Sports Illustrated's “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James's story isn't just about athletic records — it's about purpose, resilience, and refusing to settle for average. In this episode of In the Know, Chris Hampshire and James examine the importance of risk-taking in any successful career, techniques for transferring fear to excitement, and the possibilities that are available to those who are brave enough to tackle the unknown.   James will be the closing keynote and conferment speaker at this year's In2Risk event, taking place November 3‒5 in New Orleans. For more information and to register, visit In2Risk.org. Register by Sept. 5 to take advantage of early bird rates.   Key Takeaways James's pivot from the mortgage industry to extreme sports. The importance of risk-taking in any successful career. Calculating which risks bring the greatest rewards. The suffering is worth it when you show up prepared. The future is filled with possibilities for those who are willing to take risks. AI leverage has the potential to bring greater joy to the workforce. Techniques for transferring fear to excitement. Breaking monumental accomplishments down into manageable tasks. Personal development and risk-taking. Staying healthy while achieving incredible goals. What to expect from James's keynote presentation at In2Risk. A five-year look at the rapidly changing future. James's encouraging advice to his early career self.   In the Know podcast theme music written and performed by James Jones, CPCU, and Kole Shuda of the band If-Then.   To learn more about the CPCU Society, its membership, and educational offerings, tools, and programs, please visit CPCUSociety.org.   Follow the CPCU Society on social media: X (Twitter): @CPCUSociety Facebook: @CPCUSociety LinkedIn: @The Institutes CPCU Society Instagram: @the_cpcu_society   Quotes “Sometimes hitting rock bottom can be the greatest gift.” “What is the risk that I have to take? And what is the benefit to myself, my family, my community?” “The suffering is always worth it if you show up prepared.” “For people who understand and leverage AI, it's going to bring a lot of joy and happiness in their lives.” “Am I going to allow fear to dictate my decisions, or am I going to continue to chase my dreams?” “Taking risks and personal development go hand in hand.”  

Once a celebrated investment concept amassing over $50 trillion in assets, ESG is now facing criticism and skepticism. George Aliferis reflects on ESG, recalling previous podcast conversations with two experts: Alex Edmans, an academic and author, and James Lawrence, Head of Investment at Smart Pension. If it's end of ESG, is this the beginning of something better?Newsletter: https://investorama.substack.com/ Podcast with Alex Edmans:Podcast with James Lawrence:TIMESTAMPS 00:00 ESG: a $50 trillion investment management success 02:28 The rise of esg 04:33 The end of the rule of metrics (vs. judgement) 08:18 The end of short-term thinking (vs. long-term) 10:10 The end of black and white thinking (vs. nuance) 14:58 The end of ESG This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com

In this episode of A Cup of Joe podcast, Joe Morton explores the concept of 'One More' as a powerful principle in health and wellness. Drawing from the works of Ed Mylett and James Lawrence, he emphasizes the importance of persistence, going the extra mile, and recognizing untapped potential within ourselves. Through various analogies, including the pinata, Joe illustrates how small, consistent efforts can lead to significant breakthroughs in personal and professional life. He encourages listeners to embrace the mindset of 'one more' in all aspects of life, from fitness to relationships, and to never give up on their goals. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joemorton88.substack.com

Today we discuss the carbon molecule ESS60 and it's applications for Oxidated Stress, Longevity of life, and more:Scott Mulvaney and Chris Burris discuss the health benefits of ESS60, a Nobel Prize-winning molecule discovered in 1985. ESS60, a spherical molecule of 60 carbon atoms, was found to extend the life of Wistar rats by 90% when dissolved in olive oil. Chris explains that ESS60 buffers oxidative stress by holding reactive oxygen species until the body can manage them, enhancing mitochondrial function. Chris shares testimonials from athletes like Anthony Kunkle, who use ESS60 to prevent damage and improve performance. The product is recommended for those under high stress or engaging in intense physical activities. Chris Burres discussed MyVitalC's products, emphasizing the benefits of olive oil and ESS60 for health. He highlighted the challenges of FDA regulations and the importance of transparency in the supplement industry. MyVitalC's products, including olive oil, avocado oil, and MCT oil, are tested frequently for quality. He stressed the importance of addressing aging as a disease to achieve longevity escape velocity, supported by the rapid increase in medical information.Quote: "We can change the expression of more than 70 percent of the genes that have a direct bearing on our health and longevity." ~ David PerlmutterYour Co-Host Today:CHRIS BURRES is the founder and chief scientist at MyVitalC, where he manufactured a Nobel Prize-winning molecule responsible for the single longest longevity experimental result in history–a full 90% extension of life. He is also a published author, host of the Uncovering the Secrets to Longevity Health Summit, a podcast host, patent holder and master of comedy improv. He is the intersection where science meets laughter and his life's mission is to help people live longer, healthier, happier, pain-free lives with science. Today's Top 3 Takeaways:Biohacking and the impacts of properly designed healthy supplement. The role of olive oil and ESS60 for Health and Performance. Navigating the avenues of Oxidative Stress and Longevity of Today's Guest Co-Host Links:https://www.myvitalc.com/https://www.facebook.com/myvitalchttps://www.tiktok.com/@myvitalchttps://www.youtube.com/@MyVitalC/videoshttps://www.linkedin.com/in/chrisburres/https://open.spotify.com/show/2uSALWMKvB4LuMbYvjTYwZ Watch us on YouTube:https://youtu.be/cJ8ouix9OtQMentioned Influencers:Ben Azadi - https://benazadi.com/James Lawrence - https://www.ironcowboy.com/Anthony Kunkel - https://www.instagram.com/anthonykunkel/?hl=enAlex Hormozi - https://www.linkedin.com/in/alexhormozi/Book - Lifespan: Why We Age - and Why We Don't Have...

How technology enables new investment strategies, the role of trustees, the impact of ESG considerations, and the role of private markets in pension portfolios. A comprehensive conversation with James Lawrence of Smart Pension about the future of pensions and how smart technologies and innovative investment practices are shaping better outcomes for millions of pensioners.LINKSJames on Linkedin: https://www.linkedin.com/in/jameslawrencecfa/Smart Pension: https://www.smartpension.co.uk/Related episodes on Pensions: https://www.youtube.com/playlist?list=PLbJ1012cgPCAy2NXMIob3W30DXM3rF3OM

It's Plant Health Week, and we're celebrating with expert tips to keep your garden thriving. RHS Plant Health Advisor Helen Latham will be sharing practical advice to help your plants stay strong and resilient. Meanwhile, Nick Turrell returns to shine a light on the unsung heroes of the garden — weeds! Last week, he turned a common garden nuisance into a delicious, nutrient-rich summer salad. Today, he's back with another surprising use for those persistent plants — and a fresh perspective on why they might deserve a second chance. Plus, as gardens burst into bloom, your questions have been flooding in. We've handed a few over to the RHS Garden Advisory Team to get the expert answers you've been looking for. Host: Jenny Laville Contributors: Helen Latham, Nick Turrell, James Lawrence, Chris Taylor Links: Plant health in gardens  Previous episode on plant health and passports with Dario Spagnoli

Spring is stretching its limbs, and the garden is stirring to life. As the days grow longer and begin to warm, there's a tangible energy in the air – a heady mix of birdsong, budding leaves, and the unmistakable scent of fresh soil and blossoms. This week horticulturist Liz Mooney will be sharing her expert tips on getting the best from beetroot, turnips and parsnips – perfect for anyone looking to grow a productive plot from the ground up. The RHS Gardening Advice Team will also be joining us to answer your most frequently asked questions this month, and Elizabeth Medal of Honour winner Clare Hermans will be sharing her enduring fascination with Madagascan orchids and the stories behind these rare and remarkable plants. Host: Gareth Richards Contributors: Liz Mooney, James Lawrence, Chris Taylor, Nick Turrell, Clare Hermans Links: Previous episode on growing potatoes with Liz Mooney Previous episode on growing tomatoes with Liz Mooney RHS Gardening Advice

In this inspiring episode of The Excellence Project, Eric Worre talks with James Lawrence, "The Iron Cowboy," who completed 100 Ironman triathlons in 100 days. James shares how he went from an average Canadian athlete to a world-record holder and global speaker, revealing the mindset, discipline, and family support behind his success. Their conversation explores how these principles can help entrepreneurs boost consistency and results. TimeStamps [00:00:00] - Introduction and World Records - Eric introduces James Lawrence and they discuss his previous world records, including the 50 Ironman races in 50 states in 50 days challenge. [00:05:08] - The Wrestling Foundation - James explains how his background in wrestling built the mental toughness and accountability that became crucial for his later achievements. [00:13:00] - Early Athletic Career - Discussion of James' diverse sports background and how his wrestling coach recognized his work ethic would compensate for average natural talent. [00:17:52] - Entrepreneurial Beginnings - James shares how his grandmother's success in network marketing influenced his entrepreneurial mindset from an early age. [00:21:18] - The Path to Triathlon - How James discovered his passion for triathlons after the 2008 economic crash wiped out his mortgage business. [00:27:29] - From 30 to 50 Ironmans - James explains how he set his sights on the 50/50/50 challenge despite financial struggles and external skepticism. [00:30:25] - The Entrepreneurial Parallel - Discussion of the similarities between James' journey and the early stages of entrepreneurship, including handling criticism and family pressure. [00:39:13] - Key Life Lessons - James outlines the fundamental principles learned from extreme endurance challenges that apply to business success. [00:43:01] - The Bully Inside Your Head - How to recognize and transform negative self-talk into a barometer for growth rather than a limitation. [00:48:03] - The Truth About Discipline - James debunks the discipline myth, revealing how systems and clarity make success inevitable. [01:04:55] - The Myth of Balance - Discussion of why temporary imbalance is necessary for extraordinary achievement. [01:07:54] - The 12-Week Transformation Formula - A practical approach to creating sustainable growth through strategic sprints rather than overwhelming yearly goals. [01:27:07] - No Genetic Advantages - James reveals how genetic testing showed he had zero natural athletic advantages, proving his success came from work ethic alone. [01:33:32] - Practical Fitness Advice - James shares straightforward nutrition and training guidance that anyone can implement for health transformation. [01:43:35] - Keys to Longevity - Final thoughts on the fundamental habits that contribute to both performance and longevity. Your Next Steps: Join Eric's Daily Coaching and training at: https://goproinsider.com/   Purchase tickets to Go Pro Xperience 2025: https://gopro2025.com/gpx25   Get more likes and comments with engaging, unique posts written by AI in a click & access the AI version of the #1 Network Marketing expert, Eric Worre: https://nmpro.link/nmproai-pc   Hire Eric- Get best-in-class Network Marketing Advice with Eric Worre: https://nmpro.link/hireeric-pc   For the latest news and insights from the world of Network Marketing visit: https://nmpro.link/yt-subscribe   Questions or Comments?  Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com  

James Lawrence can be found mixing delicious cocktails at the tiny Kansas City, MO speakeasy, Swordfish Tom's. Music is important to a place named in honor of Tom Waits, but so is community, which is something James understands deeply. Whether it's the community of an intimate cocktail space, or the musical communities in the jam band and jamtronica scenes, James enjoys cultivating enjoyable environments for others to share an experience in. He loves this so much he left his role in the wine world to be able to have bartending as a permanent side hustle along with a flexible daytime gig! He also made a groovy playlist for us: https://open.spotify.com/playlist/0AAWk8xmFfnskwSGPIZhgb?si=RYv9Zuo1SbSN5ahIAMXotA

What does it really take to shatter the boundaries of human endurance? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down once again with James Lawrence — the unstoppable force better known as the Iron Cowboy. Renowned for doing what most would call impossible, James made headlines by completing 50 Ironmans in 50 days across all 50 states and then pushed the bar even higher with his legendary Conquer 100 challenge. Here's what you'll learn: How to build unshakable systems that eliminate decision fatigue — so discipline becomes automatic and success becomes your default Why doing the hard, uncomfortable things you'd rather avoid is the fastest way to build mental toughness and bulletproof yourself against adversity How to turn personal wins into powerful mentorship — transforming your achievements into growth engines for your team and fulfillment for you James is more than an elite endurance athlete — he's a master of mental grit and discipline. As the Iron Cowboy, he's not just defying limits; he's redefining what's possible through sheer resilience and an unbreakable mindset. Be sure to check out James Lawrence's powerful new book, Iron Hope — a raw, inspiring look into the mindset, struggles, and triumphs behind his most audacious challenges and a blueprint for pushing past your own perceived limits. ---- 00:00 – Introduction 02:29 – You Don't Need to Be Special — Just Relentless 08:41 – Iron Hope: How to Reignite Purpose Through Action 10:39 – Defining Mental Toughness & Building It Through Discomfort 15:13 – Winning the Internal Conversation: Systems Over Feelings 21:18 – Cold Plunges, Confidence, and Stacking Daily Wins 26:34 – Discipline Is a System, Not a Personality Trait 29:33 – Why Mastering the Mundane Creates Champions 44:10 – Post-Victory Void: What Happens After the Goal Is Reached ---- Links & Resources: James Lawrence Iron Cowboy by James Lawrence Iron Hope by James Lawrence Atomic Habits by James Clear Buy Back Your Time by Dan Martell ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness 303. Eric Thomas — Turning Struggles into Strength: A Blueprint for Resilience 331. AMMA — Failure to Reflect is Failure to Grow: The Brutal Truth About Staying Stuck

James Lawrence has broken two Guiness World Records for endurance racing. He raced a full distance triathlon every day for 100 consecutive days and prior to that he raced 50 full distance triathlons for 50 consecutive days across 50 states. His latest book is titled Iron Hope: Lessons Learned from Conquering the Impossible. Summary In this conversation, endurance athlete James Lawrence shares his incredible journey of overcoming fear, pushing through pain, and achieving remarkable feats in his triathlon quest. He discusses a life-altering bike crash, the mental strategies he employs to manage fear and pain, and the importance of focusing on the present moment. Lawrence reflects on his transition from a mortgage broker to a world record-holding athlete, driven by a desire to raise awareness for important causes. He emphasizes the power of resilience, positive self-talk, and finding flow in endurance challenges, while also addressing the balance between planning and spontaneity in life. In this conversation, the they delve into the themes of conquering fear, the importance of community support, mental agility in endurance training, and the significance of a 'day one' mentality. They discuss how breaking down large goals into manageable pieces can help alleviate anxiety and how the support of a community can inspire individuals to push through challenges. The conversation also touches on the role of experience in building mental toughness and the importance of having role models for inspiration. Ultimately, James emphasizes the art of excellence as a consistent effort towards authenticity and personal growth.   Takeaways Fear often stems from worrying about the future. Focusing on the present can eliminate fear. Accidents can happen unexpectedly but resilience is key. Emotions like fear and anger can be managed through self-talk. Life can take unexpected turns, leading to new paths. Setting big goals requires breaking them down into manageable tasks. The mind and body must work together to overcome challenges. Positive self-talk can help manage pain and anxiety. Experiences build resilience and mental strength over time. Finding flow can enhance performance and reduce suffering. Fear is often about worrying about the future. Breaking down big goals into smaller pieces helps manage fear. Success breeds success and confidence breeds confidence. Community support can inspire and motivate individuals. Experiencing challenges builds mental toughness. The 'day one' mentality encourages enthusiasm and optimism. Living each day as if it were your last can change your perspective. Role models can provide inspiration and guidance. Consistency over time leads to excellence. You must experience challenges to grow and learn. Notes Book: Iron Hope: Lessons Learned from Conquering the Impossible Podcast: The Grit Show Amazon Prime Documentary: Conquer 100 Personal website: James Lawrence: Iron Cowboy  

In this episode, Joe De Sena sits down with the unstoppable Iron Cowboy, James Lawrence, a man who redefined human endurance by completing 100 Ironmans in 100 days! James reveals the untold truth behind his record-breaking endurance feat, the brutal battles with injury and recovery, and the mindset that kept him moving when everything screamed "quit." From losing it all in the 2008 financial crash to rebuilding his life through passion and purpose, James proves that resilience isn't just for athletes—it's for anyone ready to break through their limits.  If you've ever felt stuck, lacked motivation, or wondered how to break through your limits, this episode is your wake-up call. Get ready to be inspired, fired up, and ready to take action! Timestamps: 00:20 Intro 00:52 Meet James Lawrence, the Iron Cowboy 01:42 Making a living as a full-time speaker 02:01 The reality of success in endurance challenges 05:38 Recreating the historic Spartan journey 06:30 Choosing your suffering and building resilience 07:34 Family life and becoming a grandfather 08:30 Why James chose to live in Utah 10:30 Writing Redefine Impossible and Iron Hope 13:03 Inspiring others through endurance challenges 14:32 From financial success to true purpose 16:19 Advice for those feeling stuck in life 17:51 The power of networking and meaningful connections 21:53 Recovering, brain rewiring, and returning to competition  25:55 - Where to find James and upcoming endurance events   Connect to James:

What if your biggest fear is the one thing standing between you and the life you were meant to live? Fear is a liar. It whispers that you're not good enough, that you should wait, that failure is too risky. But what if I told you that fear is actually the roadmap to your next breakthrough? In this episode, I sit down with some of the most incredible minds—Tony Robbins, Rich Diviney, Jen Gottlieb, Colin O'Brady, Robin Sharma, John Assaraf, and James Lawrence—to break down how fear is shaping your decisions, holding you back, and how you can use it as fuel to push forward. Tony Robbins reveals how the media and external noise create unnecessary fear, and how the difference between fear and faith is simply the story we tell ourselves. Rich Diviney talks about resilience—not just bouncing back but coming back stronger—and shares the mindset shift that separates top performers from everyone else. Jen Gottlieb teaches how to put fear in the passenger seat and take control of your life, proving that when you face fear head-on, its power over you disappears. Colin O'Brady takes us through his incredible transformation from being told he'd never walk again to breaking world records by choosing courage over comfort. You'll also hear Robin Sharma explain why fear is the gateway to greatness, how we must “hug the monster” and realize that most of what we're afraid of is an illusion. John Assaraf lays out a step-by-step process to retrain your brain and turn fear into a tool for success. And James Lawrence, the Iron Cowboy, proves that the mind is more powerful than the body, walking us through his moments of absolute physical breakdown—and how he pushed through anyway. In this episode, you will learn: - How fear creates invisible barriers that are limiting your success - The difference between fear and intuition (and how to tell them apart) - Techniques to retrain your brain and use fear as fuel instead of a roadblock - Why resilience is more than just “bouncing back”—it's about becoming stronger - The power of pushing past your limits and discovering what you're truly capable of The truth is, you're not afraid of failure—you're afraid of what happens if you actually succeed. But let me remind you of something: you were born to do something great with your life. Don't let fear rob you of that. The world doesn't need a smaller version of you—it needs the real you, stepping up, playing full out, and living at the highest level. It's time to face your fears and conquer them once and for all. Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! Learn more about your ad choices. Visit podcastchoices.com/adchoices

James Lawrence, known as the Iron Cowboy, is a world-renowned speaker, endurance athlete, 2x author, and 2x documentary subject..He's done 50 Ironmans In 50 States In 50 Days, Biked up Mount Kilimanjaro, 100 Ironmans In 100 Days Straight, Ran 235 miles across Greece, and so many more incredible accomplishments.Find James Here: https://www.instagram.com/ironcowboyjames/My IG: https://www.instagram.com/jamesbrackiniv1:1 Coaching With Me: https://calendly.com/jamesbrackin/1?month=2024-10

In this insightful episode of Partnering Leadership, Mahan Tavakoli welcomes James Lawrence, a seasoned entrepreneur, leadership expert, and the driving force behind Happy Companies. With a dynamic career that includes founding multiple successful businesses, James has developed a passion for blending behavioral science, leadership, and innovative technology to create stronger, more aligned organizations. As the co-creator of Happy Companies, an AI-powered coaching platform, James shares his expertise on democratizing leadership development, creating meaningful manager-employee relationships, and building cultures where people and productivity thrive.In this engaging conversation, James reflects on the critical role of emotional intelligence in leadership and why he believes the relationship between a manager and their employee is the single most important factor in an organization's success. He also shares personal leadership lessons, revealing the mistakes he made early in his career and how he transformed his approach to focus on individual team members' unique strengths and motivations. From adapting leadership styles to investing in your people, James delivers a treasure trove of actionable insights for senior executives seeking to build lasting organizational impact.James also delves into the power of technology in leadership, explaining how Happy Companies leverages AI to provide real-time, personalized coaching for every employee in an organization. He challenges traditional notions of coaching as exclusive to senior leaders and instead advocates for a holistic approach that empowers every individual to grow. Throughout the episode, James shares practical advice and thought-provoking perspectives that will inspire leaders to rethink how they build and lead their teams.Actionable TakeawaysHear why the manager-employee relationship is the most critical driver of engagement, satisfaction, and organizational success—and how to strengthen it.Discover the fatal leadership mistake of assuming everyone works and thrives like you do, and learn how to adapt your approach to individual team members.Explore how James transformed his leadership style by understanding what truly motivates his team—and how you can do the same.Learn how to assess whether you have the right people on your team and in the right roles by focusing on motivation, capability, and alignment.Hear how AI is democratizing coaching, making leadership development accessible to every employee—not just senior executives.Find out why traditional approaches to coaching fail to scale and how Happy Companies bridges the gap with real-time, personalized insights.Understand why building a people-first culture is the key to long-term organizational success and how leaders can invest in their team without overcomplicating processes.Hear James's thoughts on adapting to the new workforce mindset and why flexibility, autonomy, and trust are essential for today's leaders.Learn why personal growth and development are ultimately the responsibility of the individual—and how leaders can foster that ownership within their teams.Uncover James's practical advice for tackling leadership challenges, from remote work dynamics to aligning organizational culture with technology adoption.Connect with James LawrenceHappy Companies James Lawrence LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Joe Polish and Dan Sullivan tackle the realities of Entrepreneurial overwhelm and share actionable strategies to turn chaos into clarity.  Here's a glance at what you'll discover from Joe and Dan in this episode:   Why Overwhelm Isn't the Problem—And the Surprising Way to Turn Competing Priorities into Powerful Collaborations (Discover the "Triple Play" method Dan Sullivan uses to align conflicting demands and free up mental energy for what matters most.) The Hidden Gold in Disarray: How Joe is Reinventing His Genius Network Headquarters for 10x Impact (How a $2 million remodel, including hormone-boosting lighting and a library of marketing treasures, is setting a new standard for entrepreneurial spaces...) Are Your Thoughts Competing or Collaborating? The Mindset Shift That Can Transform Your Productivity (Discover how Dan's framework helps entrepreneurs align their scattered ideas and find clarity in the chaos.)  The Secret Weapon for Entrepreneurs Battling Overwhelm—And Why Slowing Down Might Be the WRONG Advice (Why redirecting resources, not reducing ambition, is the key to thriving under pressure.)  What Entrepreneurs Can Learn from an Iron Cowboy's Relentless Pursuit of the Impossible (How the story of James Lawrence, who completed 101 consecutive Ironmans, inspired new perspectives on pushing boundaries.) From Indigestion to Innovation: How a Simple Tool Can Help Entrepreneurs Digest Complexity and Reclaim Control (Why Keith Cunningham's advice on business “indigestion” resonates with overwhelmed entrepreneurs everywhere—and how the "Triple Play" offers a solution.) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Completing 100 Ironman-length triathlons in 100 days seems like hell, but James Lawrence set out to do it. And he did it. Hear about his journey and read all about it in his new book, "Iron Hope."

James Lawrence, the Iron Cowboy, joins The Nation to talk about his extraordinary journey in endurance sports, including his world-record-setting Ironman triathlons. James reflects on overcoming early struggles, the transformative power of mindset, and how embracing suffering shaped his resilience. He highlights the importance of community, gratitude, and hope, sharing emotional stories like helping a boy with cerebral palsy complete a triathlon and a profound moment on Mount Kilimanjaro. The conversation explores lessons of mental toughness, personal growth, and parenting, offering inspiration for achieving extraordinary goals. James also shares insights from his new book that hit the market on January 21, Iron Hope, Lessons Learned from Conquering the Impossible. Check out these links: the documentary on Amazon Prime, "Conquer 100: The Iron Cowboy Video of James completing one of his most memorable full-triathlon with Dayton Hayward. Jame's podcast, The Grit Show Follow James on Instagram Episode Sponsors: Janji, Use code TRAILRUNNER for 10% off Peluva, 15% off with code TRAILRUNNER Ketone IQ, Get 30% off your first subscription order FREE! Trail Runner Nation's Trail Triage app

Are You Willing to Do What Others Won't? In this episode, I'm joined by champions in their fields—Troy Aikman, James Lawrence, and Mike O'Hearn—as we unpack the mindset, habits, and sacrifices required to achieve your most ambitious goals. These aren't just stories of talent and opportunity; they're lessons in grit, focus, and relentless execution. Troy Aikman reveals the mindset that helped him not just win one Super Bowl but repeat that success—a hunger that never faded and a discipline that still drives him today. He shares how relief often outweighs euphoria after achieving a monumental goal, and why showing up consistently matters more than raw talent. James Lawrence, famously known as the "Iron Cowboy," shares the brutal yet inspiring reality of pushing through 100 consecutive Ironman triathlons. He opens up about walking through physical pain, the power of mental resilience, and how vulnerability and trusting his team were the keys to finishing the seemingly impossible. Mike O'Hearn takes us inside his world of relentless discipline, where every meal, every workout, and every moment is a commitment to excellence. He reminds us that true champions don't measure themselves against others—they measure themselves against their own potential. Key Takeaways: - The Power of Hunger and Focus: Why staying desperate for your goals can be your greatest advantage. - Discipline Over Motivation: How daily habits and routines separate the good from the great. - Trust and Vulnerability: The role of a strong team in achieving what seems impossible. - Relentless Consistency: How small, repetitive actions compound into extraordinary results. This episode is your playbook for eliminating distractions, embracing sacrifice, and staying obsessed with your goals. Whether you're at the starting line or in the middle of your climb, the lessons here will ignite a fire in you to keep going. Listen now and make the commitment to outwork, outlast, and outperform—because your dream isn't just a possibility, it's a responsibility.​ Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Transform Your Workplace, host Brandon Laws sits down with James Lawrence, Co-Founder and CEO of Happy, about the game-changing role of AI in employee development. Lawrence breaks down how AI can help shift the focus from mundane tasks to creative work, making life easier for us all. He also shares how Happy uses behavioral science and AI to scale coaching, improve manager-employee relationships, and navigate healthy workplace conflict. Tune in to learn how AI-powered tools like Happy are transforming workplaces.  TAKEAWAYS AI tools reduce mundane tasks, allowing employees to focus more on creative and meaningful work. Coaching isn't just for leaders — AI can provide scalable, personalized coaching to employees at every level. Tools like Happy offer insights that help employees understand their managers and improve workplace dynamics. AI makes it possible to offer coaching and growth opportunities to large workforces without overwhelming leaders. AI tools analyze behavioral patterns to deliver tailored coaching, improving collaboration and team connections. Many managers lack training in people management — AI tools bridge the gap by supporting better communication and leadership. GUEST AT A GLANCE James Lawrence, Co-Founder and CEO of Happy, is an entrepreneur with over 25 years of experience. He is passionate about empowering people, fostering intentional leadership, and improving workplace culture.   A QUICK GLIMPSE INTO OUR PODCAST 

What does it mean to break through perceived limits and transform adversity into a source of inspiration for others?  In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with James Lawrence, the legendary Iron Cowboy, renowned for his mind-boggling feats of endurance. James opens up about how he turned personal and professional challenges into a driving force for extraordinary achievement.  Here's what's in store: The power of reframing adversity into a story of hope, transforming challenges into opportunities for growth Why building mental toughness through embracing discomfort can drive both personal and professional success The importance of aligning your team with your core values to ensure unified efforts and resilience through challenges James doesn't just talk about overcoming setbacks; he's lived it. And his journey is a powerful reminder that the strength you build from adversity isn't just for you — it can inspire your team, your clients, and the community around you. Resilience and a commitment to action aren't optional — they're what separate ordinary outcomes from extraordinary achievements. ---- Show Notes:  00:00 – Introduction: Mental Toughness and Eliminating Excuses 03:03 – Overcoming Adversity: Losing Everything and Starting Over 06:56 – The Road to 50 Ironmans: Small Wins and Pushing Limits 10:38 – Mental and Physical Preparation: Building Resilience 13:52 – Staying Present: How to Manage Pain and Fatigue 18:02 – Defining Your Ethos: Accountability and Decision-Making 23:11 – Handling Criticism: Persevering Through Doubt and Haters 28:56 – The Aftermath of Achievement: Managing Recovery and Letdown 35:39 – Why Adversity Matters: Preparing for Life's Challenges ---- Links & Resources IRONMAN Iron Cowboy David Goggins Operation Underground Railroad Mark Manson ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 168 — Ryan Holiday — The Obstacle is the Way | Crisp Episode 218 — Dr. Katy Milkman — How to Change: The Science of Getting From Where You Are to Where You Want to Be | Crisp Episode 288 — AMMA — The Art of Being Decisive

Defying Limits: The James Lawrence Story Join us in this week's Team Never Quit Podcast for an awe-inspiring conversation with James Lawrence, a man who turned his failures into a catalyst for extraordinary achievements. Known as the “Iron Cowboy”, James has set multiple world records in the world of triathlons and endurance sports. From barely finishing his first 5k at 28 to completing 50 full-distance triathlons in 50 states in 50 consecutive days, James's journey is a testament to the power of mental fortitude and relentless determination. James didn't grow up as an endurance athlete. At the age of 28, he struggled to finish his first 5k. However, this initial failure ignited a competitive spirit within him and a desire to achieve what seemed impossible. James Lawrence's story is a powerful reminder that our limitations are often self-imposed and that with determination and focus, we can achieve incredible feats. Whether you're an athlete, a professional, or someone looking to push past personal barriers, James's journey offers valuable insights and inspiration. In This Episode You Will Hear: • My dad was a firefighter my entire life. He was out there serving and saving. (2:59) • My life changed at the Calgary Stampede. I entered a contest to see who could ride the giant Ferris wheel for the entire 10 days of the stampede. I won the contest. (3:43) • I've been a dreamer my entire life. (4:53) • I'm really good at forgiving myself for mistakes that I've made in the past. (4:57) • I don't see things as good or bad in the ups and downs of life. I see them all as opportunities. (7:00) • I could become “woe is me” and become a victim of the economy and the circumstances that was happening. I tried to fine the positive from it. (8:45) • I think 1 door closes and 10 doors open. (10:22) • When you do something and reach that mountaintop, your perspective changes on what's possible because you've changed. (11:43) • We broke the world record for the most Half Ironmans in a year. It was 22 Ironmans in 30 weeks. (12:44) • In 2012 we did official, full-length Ironman races. We did 30 Ironmans in 11 countries in that year. (12:58) • I'm just trying to find out what my limits are as a human. (14:12) • I love setting new standards. (14:26) • In 2015 after the second world record, we did 50 Ironmans in 50 days through all 50 states. (32:23) • In 2021, we did 100 consecutive Ironmans – An Ironman a day for a quarter of a year, 14,000+ miles to raise money to eradicate sex trafficking. (32:48) • What I'm most excited about is our new book: Iron Hope. (33:22) • Constantly show up and pursue greatness for yourself. (38:06) • Sometimes in life we're gonna have to get up and do things when we don't want to. (39:29) Socials: - ironcowboyjames - https://www.ironcowboy.com/ -  IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13 - https://www.patreon.com/teamneverquit Sponsors:   - Navyfederal.org          - drinkAG1.com/TNQ   - ghostbed.com/TNQ [TNQ]   - Shadyrays.com [TNQ]   - Hims.com/TNQ    - Shopify.com/TNQ   - mackweldon.com/utm_source=streaming&utm_medium=podcast&utm_campaign=podcastlaunch&utm_content=TNQutm_term=TNQ   - PXG.com/TNQ   - Aura.com/TNQ   - Moink.com/TNQ   - TAKELEAN.com [TNQ]   - usejoymode.com [TNQ]   - Shhtape.com [TNQ]   - Policygenius.com -  IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13 - https://www.patreon.com/teamneverquit Sponsors:   - Navyfederal.org          - drinkAG1.com/TNQ   - ghostbed.com/TNQ [TNQ]   - Shadyrays.com [TNQ]   - Hims.com/TNQ    - Shopify.com/TNQ   - mackweldon.com/utm_source=streaming&utm_medium=podcast&utm_campaign=podcastlaunch&utm_content=TNQutm_term=TNQ   - PXG.com/TNQ   - Aura.com/TNQ   - Moink.com/TNQ   - TAKELEAN.com [TNQ]   - usejoymode.com [TNQ]   - Shhtape.com [TNQ]   - Policygenius.com