Podcasts about iron cowboy

In this inspiring episode of The Excellence Project, Eric Worre talks with James Lawrence, "The Iron Cowboy," who completed 100 Ironman triathlons in 100 days. James shares how he went from an average Canadian athlete to a world-record holder and global speaker, revealing the mindset, discipline, and family support behind his success. Their conversation explores how these principles can help entrepreneurs boost consistency and results. TimeStamps [00:00:00] - Introduction and World Records - Eric introduces James Lawrence and they discuss his previous world records, including the 50 Ironman races in 50 states in 50 days challenge. [00:05:08] - The Wrestling Foundation - James explains how his background in wrestling built the mental toughness and accountability that became crucial for his later achievements. [00:13:00] - Early Athletic Career - Discussion of James' diverse sports background and how his wrestling coach recognized his work ethic would compensate for average natural talent. [00:17:52] - Entrepreneurial Beginnings - James shares how his grandmother's success in network marketing influenced his entrepreneurial mindset from an early age. [00:21:18] - The Path to Triathlon - How James discovered his passion for triathlons after the 2008 economic crash wiped out his mortgage business. [00:27:29] - From 30 to 50 Ironmans - James explains how he set his sights on the 50/50/50 challenge despite financial struggles and external skepticism. [00:30:25] - The Entrepreneurial Parallel - Discussion of the similarities between James' journey and the early stages of entrepreneurship, including handling criticism and family pressure. [00:39:13] - Key Life Lessons - James outlines the fundamental principles learned from extreme endurance challenges that apply to business success. [00:43:01] - The Bully Inside Your Head - How to recognize and transform negative self-talk into a barometer for growth rather than a limitation. [00:48:03] - The Truth About Discipline - James debunks the discipline myth, revealing how systems and clarity make success inevitable. [01:04:55] - The Myth of Balance - Discussion of why temporary imbalance is necessary for extraordinary achievement. [01:07:54] - The 12-Week Transformation Formula - A practical approach to creating sustainable growth through strategic sprints rather than overwhelming yearly goals. [01:27:07] - No Genetic Advantages - James reveals how genetic testing showed he had zero natural athletic advantages, proving his success came from work ethic alone. [01:33:32] - Practical Fitness Advice - James shares straightforward nutrition and training guidance that anyone can implement for health transformation. [01:43:35] - Keys to Longevity - Final thoughts on the fundamental habits that contribute to both performance and longevity. Your Next Steps: Join Eric's Daily Coaching and training at: https://goproinsider.com/   Purchase tickets to Go Pro Xperience 2025: https://gopro2025.com/gpx25   Get more likes and comments with engaging, unique posts written by AI in a click & access the AI version of the #1 Network Marketing expert, Eric Worre: https://nmpro.link/nmproai-pc   Hire Eric- Get best-in-class Network Marketing Advice with Eric Worre: https://nmpro.link/hireeric-pc   For the latest news and insights from the world of Network Marketing visit: https://nmpro.link/yt-subscribe   Questions or Comments?  Do you have questions you would like me to answer in future podcasts or comments on the show you'd like to share?  Email me at podcast@networkmarketingpro.com  

What does it really take to shatter the boundaries of human endurance? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down once again with James Lawrence — the unstoppable force better known as the Iron Cowboy. Renowned for doing what most would call impossible, James made headlines by completing 50 Ironmans in 50 days across all 50 states and then pushed the bar even higher with his legendary Conquer 100 challenge. Here's what you'll learn: How to build unshakable systems that eliminate decision fatigue — so discipline becomes automatic and success becomes your default Why doing the hard, uncomfortable things you'd rather avoid is the fastest way to build mental toughness and bulletproof yourself against adversity How to turn personal wins into powerful mentorship — transforming your achievements into growth engines for your team and fulfillment for you James is more than an elite endurance athlete — he's a master of mental grit and discipline. As the Iron Cowboy, he's not just defying limits; he's redefining what's possible through sheer resilience and an unbreakable mindset. Be sure to check out James Lawrence's powerful new book, Iron Hope — a raw, inspiring look into the mindset, struggles, and triumphs behind his most audacious challenges and a blueprint for pushing past your own perceived limits. ---- 00:00 – Introduction 02:29 – You Don't Need to Be Special — Just Relentless 08:41 – Iron Hope: How to Reignite Purpose Through Action 10:39 – Defining Mental Toughness & Building It Through Discomfort 15:13 – Winning the Internal Conversation: Systems Over Feelings 21:18 – Cold Plunges, Confidence, and Stacking Daily Wins 26:34 – Discipline Is a System, Not a Personality Trait 29:33 – Why Mastering the Mundane Creates Champions 44:10 – Post-Victory Void: What Happens After the Goal Is Reached ---- Links & Resources: James Lawrence Iron Cowboy by James Lawrence Iron Hope by James Lawrence Atomic Habits by James Clear Buy Back Your Time by Dan Martell ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness 303. Eric Thomas — Turning Struggles into Strength: A Blueprint for Resilience 331. AMMA — Failure to Reflect is Failure to Grow: The Brutal Truth About Staying Stuck

James Lawrence has broken two Guiness World Records for endurance racing. He raced a full distance triathlon every day for 100 consecutive days and prior to that he raced 50 full distance triathlons for 50 consecutive days across 50 states. His latest book is titled Iron Hope: Lessons Learned from Conquering the Impossible. Summary In this conversation, endurance athlete James Lawrence shares his incredible journey of overcoming fear, pushing through pain, and achieving remarkable feats in his triathlon quest. He discusses a life-altering bike crash, the mental strategies he employs to manage fear and pain, and the importance of focusing on the present moment. Lawrence reflects on his transition from a mortgage broker to a world record-holding athlete, driven by a desire to raise awareness for important causes. He emphasizes the power of resilience, positive self-talk, and finding flow in endurance challenges, while also addressing the balance between planning and spontaneity in life. In this conversation, the they delve into the themes of conquering fear, the importance of community support, mental agility in endurance training, and the significance of a 'day one' mentality. They discuss how breaking down large goals into manageable pieces can help alleviate anxiety and how the support of a community can inspire individuals to push through challenges. The conversation also touches on the role of experience in building mental toughness and the importance of having role models for inspiration. Ultimately, James emphasizes the art of excellence as a consistent effort towards authenticity and personal growth.   Takeaways Fear often stems from worrying about the future. Focusing on the present can eliminate fear. Accidents can happen unexpectedly but resilience is key. Emotions like fear and anger can be managed through self-talk. Life can take unexpected turns, leading to new paths. Setting big goals requires breaking them down into manageable tasks. The mind and body must work together to overcome challenges. Positive self-talk can help manage pain and anxiety. Experiences build resilience and mental strength over time. Finding flow can enhance performance and reduce suffering. Fear is often about worrying about the future. Breaking down big goals into smaller pieces helps manage fear. Success breeds success and confidence breeds confidence. Community support can inspire and motivate individuals. Experiencing challenges builds mental toughness. The 'day one' mentality encourages enthusiasm and optimism. Living each day as if it were your last can change your perspective. Role models can provide inspiration and guidance. Consistency over time leads to excellence. You must experience challenges to grow and learn. Notes Book: Iron Hope: Lessons Learned from Conquering the Impossible Podcast: The Grit Show Amazon Prime Documentary: Conquer 100 Personal website: James Lawrence: Iron Cowboy  

In this episode, Joe De Sena sits down with the unstoppable Iron Cowboy, James Lawrence, a man who redefined human endurance by completing 100 Ironmans in 100 days! James reveals the untold truth behind his record-breaking endurance feat, the brutal battles with injury and recovery, and the mindset that kept him moving when everything screamed "quit." From losing it all in the 2008 financial crash to rebuilding his life through passion and purpose, James proves that resilience isn't just for athletes—it's for anyone ready to break through their limits.  If you've ever felt stuck, lacked motivation, or wondered how to break through your limits, this episode is your wake-up call. Get ready to be inspired, fired up, and ready to take action! Timestamps: 00:20 Intro 00:52 Meet James Lawrence, the Iron Cowboy 01:42 Making a living as a full-time speaker 02:01 The reality of success in endurance challenges 05:38 Recreating the historic Spartan journey 06:30 Choosing your suffering and building resilience 07:34 Family life and becoming a grandfather 08:30 Why James chose to live in Utah 10:30 Writing Redefine Impossible and Iron Hope 13:03 Inspiring others through endurance challenges 14:32 From financial success to true purpose 16:19 Advice for those feeling stuck in life 17:51 The power of networking and meaningful connections 21:53 Recovering, brain rewiring, and returning to competition  25:55 - Where to find James and upcoming endurance events   Connect to James:

What if your biggest fear is the one thing standing between you and the life you were meant to live? Fear is a liar. It whispers that you're not good enough, that you should wait, that failure is too risky. But what if I told you that fear is actually the roadmap to your next breakthrough? In this episode, I sit down with some of the most incredible minds—Tony Robbins, Rich Diviney, Jen Gottlieb, Colin O'Brady, Robin Sharma, John Assaraf, and James Lawrence—to break down how fear is shaping your decisions, holding you back, and how you can use it as fuel to push forward. Tony Robbins reveals how the media and external noise create unnecessary fear, and how the difference between fear and faith is simply the story we tell ourselves. Rich Diviney talks about resilience—not just bouncing back but coming back stronger—and shares the mindset shift that separates top performers from everyone else. Jen Gottlieb teaches how to put fear in the passenger seat and take control of your life, proving that when you face fear head-on, its power over you disappears. Colin O'Brady takes us through his incredible transformation from being told he'd never walk again to breaking world records by choosing courage over comfort. You'll also hear Robin Sharma explain why fear is the gateway to greatness, how we must “hug the monster” and realize that most of what we're afraid of is an illusion. John Assaraf lays out a step-by-step process to retrain your brain and turn fear into a tool for success. And James Lawrence, the Iron Cowboy, proves that the mind is more powerful than the body, walking us through his moments of absolute physical breakdown—and how he pushed through anyway. In this episode, you will learn: - How fear creates invisible barriers that are limiting your success - The difference between fear and intuition (and how to tell them apart) - Techniques to retrain your brain and use fear as fuel instead of a roadblock - Why resilience is more than just “bouncing back”—it's about becoming stronger - The power of pushing past your limits and discovering what you're truly capable of The truth is, you're not afraid of failure—you're afraid of what happens if you actually succeed. But let me remind you of something: you were born to do something great with your life. Don't let fear rob you of that. The world doesn't need a smaller version of you—it needs the real you, stepping up, playing full out, and living at the highest level. It's time to face your fears and conquer them once and for all. Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! Learn more about your ad choices. Visit podcastchoices.com/adchoices

James Lawrence, known as the Iron Cowboy, is a world-renowned speaker, endurance athlete, 2x author, and 2x documentary subject..He's done 50 Ironmans In 50 States In 50 Days, Biked up Mount Kilimanjaro, 100 Ironmans In 100 Days Straight, Ran 235 miles across Greece, and so many more incredible accomplishments.Find James Here: https://www.instagram.com/ironcowboyjames/My IG: https://www.instagram.com/jamesbrackiniv1:1 Coaching With Me: https://calendly.com/jamesbrackin/1?month=2024-10

Joe Polish and Dan Sullivan tackle the realities of Entrepreneurial overwhelm and share actionable strategies to turn chaos into clarity.  Here's a glance at what you'll discover from Joe and Dan in this episode:   Why Overwhelm Isn't the Problem—And the Surprising Way to Turn Competing Priorities into Powerful Collaborations (Discover the "Triple Play" method Dan Sullivan uses to align conflicting demands and free up mental energy for what matters most.) The Hidden Gold in Disarray: How Joe is Reinventing His Genius Network Headquarters for 10x Impact (How a $2 million remodel, including hormone-boosting lighting and a library of marketing treasures, is setting a new standard for entrepreneurial spaces...) Are Your Thoughts Competing or Collaborating? The Mindset Shift That Can Transform Your Productivity (Discover how Dan's framework helps entrepreneurs align their scattered ideas and find clarity in the chaos.)  The Secret Weapon for Entrepreneurs Battling Overwhelm—And Why Slowing Down Might Be the WRONG Advice (Why redirecting resources, not reducing ambition, is the key to thriving under pressure.)  What Entrepreneurs Can Learn from an Iron Cowboy's Relentless Pursuit of the Impossible (How the story of James Lawrence, who completed 101 consecutive Ironmans, inspired new perspectives on pushing boundaries.) From Indigestion to Innovation: How a Simple Tool Can Help Entrepreneurs Digest Complexity and Reclaim Control (Why Keith Cunningham's advice on business “indigestion” resonates with overwhelmed entrepreneurs everywhere—and how the "Triple Play" offers a solution.) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Completing 100 Ironman-length triathlons in 100 days seems like hell, but James Lawrence set out to do it. And he did it. Hear about his journey and read all about it in his new book, "Iron Hope."

James Lawrence, the Iron Cowboy, joins The Nation to talk about his extraordinary journey in endurance sports, including his world-record-setting Ironman triathlons. James reflects on overcoming early struggles, the transformative power of mindset, and how embracing suffering shaped his resilience. He highlights the importance of community, gratitude, and hope, sharing emotional stories like helping a boy with cerebral palsy complete a triathlon and a profound moment on Mount Kilimanjaro. The conversation explores lessons of mental toughness, personal growth, and parenting, offering inspiration for achieving extraordinary goals. James also shares insights from his new book that hit the market on January 21, Iron Hope, Lessons Learned from Conquering the Impossible. Check out these links: the documentary on Amazon Prime, "Conquer 100: The Iron Cowboy Video of James completing one of his most memorable full-triathlon with Dayton Hayward. Jame's podcast, The Grit Show Follow James on Instagram Episode Sponsors: Janji, Use code TRAILRUNNER for 10% off Peluva, 15% off with code TRAILRUNNER Ketone IQ, Get 30% off your first subscription order FREE! Trail Runner Nation's Trail Triage app

Are You Willing to Do What Others Won't? In this episode, I'm joined by champions in their fields—Troy Aikman, James Lawrence, and Mike O'Hearn—as we unpack the mindset, habits, and sacrifices required to achieve your most ambitious goals. These aren't just stories of talent and opportunity; they're lessons in grit, focus, and relentless execution. Troy Aikman reveals the mindset that helped him not just win one Super Bowl but repeat that success—a hunger that never faded and a discipline that still drives him today. He shares how relief often outweighs euphoria after achieving a monumental goal, and why showing up consistently matters more than raw talent. James Lawrence, famously known as the "Iron Cowboy," shares the brutal yet inspiring reality of pushing through 100 consecutive Ironman triathlons. He opens up about walking through physical pain, the power of mental resilience, and how vulnerability and trusting his team were the keys to finishing the seemingly impossible. Mike O'Hearn takes us inside his world of relentless discipline, where every meal, every workout, and every moment is a commitment to excellence. He reminds us that true champions don't measure themselves against others—they measure themselves against their own potential. Key Takeaways: - The Power of Hunger and Focus: Why staying desperate for your goals can be your greatest advantage. - Discipline Over Motivation: How daily habits and routines separate the good from the great. - Trust and Vulnerability: The role of a strong team in achieving what seems impossible. - Relentless Consistency: How small, repetitive actions compound into extraordinary results. This episode is your playbook for eliminating distractions, embracing sacrifice, and staying obsessed with your goals. Whether you're at the starting line or in the middle of your climb, the lessons here will ignite a fire in you to keep going. Listen now and make the commitment to outwork, outlast, and outperform—because your dream isn't just a possibility, it's a responsibility.​ Thank you for watching this video—Please Share it and get the word out! What part of this video resonated with you the most? Comment below! Learn more about your ad choices. Visit podcastchoices.com/adchoices

What does it mean to break through perceived limits and transform adversity into a source of inspiration for others?  In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with James Lawrence, the legendary Iron Cowboy, renowned for his mind-boggling feats of endurance. James opens up about how he turned personal and professional challenges into a driving force for extraordinary achievement.  Here's what's in store: The power of reframing adversity into a story of hope, transforming challenges into opportunities for growth Why building mental toughness through embracing discomfort can drive both personal and professional success The importance of aligning your team with your core values to ensure unified efforts and resilience through challenges James doesn't just talk about overcoming setbacks; he's lived it. And his journey is a powerful reminder that the strength you build from adversity isn't just for you — it can inspire your team, your clients, and the community around you. Resilience and a commitment to action aren't optional — they're what separate ordinary outcomes from extraordinary achievements. ---- Show Notes:  00:00 – Introduction: Mental Toughness and Eliminating Excuses 03:03 – Overcoming Adversity: Losing Everything and Starting Over 06:56 – The Road to 50 Ironmans: Small Wins and Pushing Limits 10:38 – Mental and Physical Preparation: Building Resilience 13:52 – Staying Present: How to Manage Pain and Fatigue 18:02 – Defining Your Ethos: Accountability and Decision-Making 23:11 – Handling Criticism: Persevering Through Doubt and Haters 28:56 – The Aftermath of Achievement: Managing Recovery and Letdown 35:39 – Why Adversity Matters: Preparing for Life's Challenges ---- Links & Resources IRONMAN Iron Cowboy David Goggins Operation Underground Railroad Mark Manson ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 168 — Ryan Holiday — The Obstacle is the Way | Crisp Episode 218 — Dr. Katy Milkman — How to Change: The Science of Getting From Where You Are to Where You Want to Be | Crisp Episode 288 — AMMA — The Art of Being Decisive

Prepare to be inspired by the extraordinary journey of fitness entrepreneur Kelsey Lensman. In this episode, Lesley Logan chats with Kelsey about pushing boundaries, embracing challenges, and empowering women to discover their true potential through diverse fitness experiences. From completing 48 fitness competitions in 48 states in 48 days, to her mission of expanding women's limits, Kelsey's story will motivate you to step out of your comfort zone and take on new challenges.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How Kelsey moved from collegiate athletics to discovering a new purpose.The inspiration behind completing 48 competitions in 48 states in 48 days.Strategies to inspire women to challenge themselves physically and mentally.Insights into Kelsey's upcoming 100-mile run and the growth of her company.Practical advice on signing up for challenges that scare you.Episode References/Links:Kelsey Lensman Website - https://kelseylensman.comKelsey Lensman Instagram - https://www.instagram.com/kelseylensmanIron Cowboy Documentary - https://www.ironcowboy.comThe Big Leap by Gay Hendricks - https://a.co/d/1hQIy0GEpisode with Gay Hendricks - https://beitpod.com/ep400Episode with Lisa Schlosberg - https://beitpod.com/436Nuvio Cold Plunge Setup - https://beitpod.com/coldplungeGuest Bio:Kelsey Lensman is a fitness entrepreneur and founder of Xpand Your Limits, dedicated to empowering women to challenge themselves physically and mentally. An Ohio native, Kelsey was an athlete from a young age—playing basketball, volleyball, and rowing for Ohio State. After leaving collegiate sports to pursue sports medicine, she faced an identity crisis that reignited her passion for fitness. She launched Mission 48, completing 48 fitness competitions in 48 states over 48 days—from powerlifting to Spartan races—to inspire women and girls to build self-confidence and step out of their comfort zones. Currently training for a 100-mile run, Kelsey is expanding her company into four divisions: Strength, Endurance, Outdoors, and Resilience, offering women challenges like lifting competitions, endurance races, and resilience training. With a book set to release next year, she remains committed to helping women discover their potential by breaking personal limits. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! DEALS! DEALS! DEALS!Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramThe Be It Till You See It Podcast YouTube channelFacebookLinkedInThe OPC YouTube Channel Episode Transcript:Kelsey Lensman 0:00  I have to continually remind myself, Kels, you just did something epic. You pursued. You had the courage. And I don't say this for me, but I say this for also people listening. You have the courage that not many people would have ever even had to pursue that, let alone to finish, let alone to start. Lesley Logan 0:18  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:57  Be It babe, get ready. Get ready to be inspired. Get ready to feel like you're having coffee with two of your girlfriends. Get ready to feel empowered and also to be challenged in the best way. Today, our guest is Kelsey Lensman, and I, I think I want to be her best friend now. I do. I do. I have, like, already followed her. I've hit the notifications bell. Whatever she is doing, I want in I don't know that she'll get me to do a couple of the things that she does, but there's a couple things I think I might be inclined to do because I'm inspired by her and her energy and her enthusiasm to support women and help women challenge themselves in a way, to see like what they're fully capable of. And so get ready. I mean, really, you're going to be inspired and empowered by Kelsey Lensman. Here she is. Lesley Logan 1:44  All right, Be It babe. I am really excited, because when I talked to today's guest, I was so impressed, so wowed, so in awe. I was like, how did you do what you did? We have to talk about this. I need to know more, and I wanted to share that with you. So Kelsey Lensman, thank you so much for being here today. Can you tell them who you are and what you rock at? Kelsey Lensman 2:00  Oh, man, that's a load of question. No, first, I just want to say thank you for having me, and everybody that's listening, thank you for continuing to listen in. I know that she just has so much gold here. So I'm excited to share just a little part of my journey to hopefully inspire you to keep thinking forward. But to give you guys a little bit of background, I won't go into the whole story, but I own a company, we actually just rebranded, it's called Xpand Your Limits, and we do all women's different strength events, endurance events, and just events that challenge women outside of their comfort zone to really show themselves what they're capable of. And that aligns with my own mission, personally, too. And this is where Lesley and I connected is last year I did a crazy thing. It's either crazy or amazing, whoever you talk to, but it was called Mission 48 and I did the 48 different fitness competitions in 48 states, and the kicker was in 48 days. And it was all about really inspiring women and young girls to really build true self confidence, not just what people see on Instagram, but like actually building that within themselves, to really just step out of their comfort zone, do hard things and show yourself what you're capable of. Then we raise money for charity and all of that. So as you can tell, I'm just really passionate about just breaking beliefs of what people are capable of, and just seeing what's already within you and pulling it out, in my opinion. Lesley Logan 3:08  Okay, it's kind, it's freaking amazing. Anything in 48 days in 48 different places, it's already hard. So when you say fitness competitions, are we talking about the muscle thing? Are we talking about like a race? What are we talking about? And then also, I guess we all want to know, how did you find one per day, or is there two in a day?Kelsey Lensman 3:29  This is what's wild. So originally, well, let me give context. So it was everything from a half marathon to a power lifting meet to an Olympic lifting meet, no body building, so no flexing on stage there. But it was all physical challenges. We did mountain biking, rocking anything that you could think of, Spartan Races, all the crazy stuff. Lesley Logan 3:46  Okay, that's cool, because since it wasn't the same thing every day, it didn't get, it didn't get boring. It also didn't like, you know, and then also, it made it more possible to challenge yourself in a multiple different facets, but also get them in 48 days, because it could be a mountain biking, swimming, running, okay, very cool.Kelsey Lensman 4:02  Yeah. And that's always different, though, because it's like, I mean, I give so much gratitude to the people that do the same thing every single day, like, it's amazing. However, when it's different, you have to be ready for everything, you know. Like, it's not just okay, I show up at this time. I do this, I do that. It's like, no, no, you got to be ready for the curve balls. Because yesterday you did mountain biking. Today you're doing half a marathon, and tomorrow you're lifting really heavy. And as you know, in the fitness world, all of that's kind of separate. It's like, you're either a power lifter or you do Pilates, like, everything is separate, yeah, but it's like, (inaudible) it all, you know? Lesley Logan 4:31  And also, it doesn't need to be like, I it shocks people all the time when they find out I actually go to a gym and lift heavy weights, I'm like, no, I do my Pilates actually lets me do that without as I get older, without injury, it's very helpful. You don't have to, but we do we all go, this is my lane. This is how I train. And there's a nice certainty around that. So I have to imagine being ready for everything there might have been, were there some days where you're a little bit nervous, because it would be really hard to train for all of those things, getting into the events. Kelsey Lensman 5:02  Oh, yeah. I mean, so right now, currently, while I'm talking to you, I'm training for 100-miler, which is crazy to me, because I'm not a runner. I do not like it. I am lifting more, and I'm like, okay, you gotta do something outside your comfort zones. I'm like, full send. Actually, I'm going to Arizona over by you.Lesley Logan 5:17  Oh my goodness, to do 100 miles in the desert. That's not boring.Kelsey Lensman 5:23  But I share that to say when you kind of set a crazy goal, you just have to go for it, and you got to be ready for it. And that was what's weird, what was wild with Mission 48 is there were days where I don't know if I can finish this, I don't know if I can physically endure this, and I didn't just want it to be easy for me of like, oh, you know, rainbows and sunshine. I'm just gallivanting across the country. I wanted to show the behind the scenes of, yes, the high days, but also the, oh, I don't know if I can do this, doubting days, or physically, hey, I got to persist through because I think that that's what connects with people's journeys. It's like a lot of times, people will see the outcome, they'll see what they see on social media, but they don't understand what has gone into it, because they haven't been in your shoes. They haven't been in the behind the scenes, right? And so I think it's important to me to share that behind the scenes detail and to share the transparency of it. Because I always say, like, I'm not on a pedestal. I'm just a regular girl from Ohio that has a lot of drive and a lot of commitment and is willing to take an action step and be courageous about something. So I want to really give that to other people. Like, hey, if Kels can, you can too, you just got to be willing to kind of endure the process with it, you know? Lesley Logan 6:28  Yeah. So, a girl from Ohio, how did you even come up with this idea? Were you always into fitness? Did anyone else before you do 24 events in 24 days? Like, how did, how did you even get because I think a lot of people do see the outcome and they go, wow, that's amazing, and they can be inspired. But also setting big goals, then you have to do the thing to do the goal, and so a lot of people get stuck there. So how did that even come about? Kelsey Lensman 6:52  Yeah, okay, let me give you a little backstory, because I think this will really give value to your audience, too. So growing up, I was an athlete. I mean, I would play basketball and volleyball, but I never, Lesley, pictured myself as the best. I always had to work pretty hard. I always had to. I wasn't just I came out of the womb and was the best athlete in the world, you know. So I never pictured myself as that version of me that could do all these crazy things. It just wasn't, wasn't even in my field of awareness. And so when I went to Ohio State from high school, I ended up randomly rowing for the Ohio State rowing team my freshman year, which is so random, but I share that to say my freshman to sophomore year, I decided to choose my career path, which was sports medicine. And then they were like, okay, you either continue rowing on Ohio State Athletics or you choose your career. And I'm like, I'm not going to be a professional rower. That's not in my, that's not in my cards. So I decided to choose my career path, but in that time frame was, is I didn't realize how much my identity was tied to being an athlete, that when I had it and then I didn't have it, I just lost myself. I was like, whoa. I didn't know who Kelsey was, outside of going to practice having somebody tell you what to do, working out, I felt, not just physically lost, I felt mentally, emotionally lost. In one moment, and this spurred everything for me, I just got out of a really challenging relationship. I stopped playing sports, and I remember walking into my bathroom, and I looked in my bathroom mirror, and I looked into my eyes, and I just didn't see who was looking back. It looked like a foreign person to me. Not only did I physically not look like myself, I didn't have that fire in my eyes. I didn't have that passion. I didn't see Kelsey, if that makes sense. Lesley Logan 8:37  It totally does. I remember tiring from a sport, and you're like, okay, so what do I do now? I'm not working towards anything. Yeah, yeah. Kelsey Lensman 8:45  It was so weird for me, you know. So in that moment, I just remember saying this, I was like, Kelsey, you have to get you good. And I didn't even know what that meant, you good. I don't know what that means, but I remember saying that moment, okay, I'm not working out, you know that's healthy, like, you know that's beneficial for you. So from an extent. So just get back to working out. And I share this because when I was getting back the quote-unquote working out, I was that girl in the weight room, had no idea what I was doing, didn't want anybody to look at her lift because I thought I was doing everything wrong. I was the girl googling workouts. And, I think people see me today and it's like, oh, she's always been like that. I was like, no, I was that girl, just like you might be, that girl on the other side of this that really doesn't really know what she's doing or wants to improve, but doesn't know what to take that step. So long story short, long story long, is then into, going into my junior-senior year, I was working out. I was feeling myself better. I ended up, randomly, and I don't condone this for everybody, but it was a big part of my journey is I remember somebody came up to me in the gym and they tapped me on the shoulder, and they're like, hey, Kels, have you ever thought about competing? I was like, competing in what? What are you even talking about? And they said, bodybuilding. And I, literally, Lesley, I laughed in their face. I was like, you think I can compete in bodybuilding? You are out of your dang ol' mind. Because I just, I didn't see visually like that just wasn't, wasn't even in my work.Lesley Logan 10:04  I had someone ask me that at the gym too, and I was like, I don't like salmon and chicken that much, so it's, that's a no, but I appreciate, I'm flattered and.Kelsey Lensman 10:14  It was just so, it was so wild, I just didn't think about it. But once again, I talk about the nudge a lot like kind of the thoughts that we think about when we're on our about to go to bed, that we're like, oh, what if we could do this? And so I pushed it down for a few months, and then the feeling of, what if, what if you could compete, girl? What if you could pursue that? And finally, after four months, I didn't tell a single soul, but I hired a coach. I was so nervous, I just had no idea what I was doing. But I started the process of it, and I told a lot of people, it wasn't me competing in bodybuilding, it wasn't the body that got me that it wasn't the body like anything about the physical changes, but it was that I did something that I didn't think that I could do. And I went through the process, and I learned, okay, you have to say no to some things that maybe previous Kelsey, the people pleaser, would have said yes to, but I have a goal, and I'm focused, and the now Kelsey, she's got to say no to that thing, and she has to really be focused on where she's headed. And so it was a lot of growth for me, Les, from I guess, a physical standpoint, but also more of a mental, emotional individual. Then my senior year, that's when I competed and I realized I was from the medical world, and so I saw everything siloed. The nutrition was siloed, the fitness was siloed, the mental side of it. And I'm like, why is it like you're a whole human? You know, it just didn't make sense to me. So that's when I started my company and all that. And then that's what led into Mission 48 is, I know that was your question. Let me get back to it real quick. But that's, what led into Mission 48 is I was, had my business for a few years. I was just kind of feeling, not necessarily burnt out, but I knew there was something more than just tapping on a computer, but I didn't know what that thing was. And I ended up watching a documentary, and highly recommend it. It's called Iron Cowboy. He did 50, listen to this if you think what I'm doing is crazy, 50 Iron Mans, okay, that's a full marathon, 112 miles, plus, mile bike, two miles (inaudible) in 50 states, in 50 days, with five kids in an RV.Lesley Logan 12:14  His partner deserves the award. But, like, obviously, like, some of those Iron Men were, like, not races, because there's like, Iron Man on a Wednesday. But the fact that he did that, that he drove, because we, my husband and I do tours, and like driving from one state to the next, some of those states are really close together. So east coast so easy, but eastern Colorado is fucking forever, just takes so long. So wow, that's impressive. I can see how that inspired you. And I want to go back to that, what you were doing. It makes a lot of sense. I think a lot of women get so used to not challenge we don't want to be wrong, because we've had to spend our entire life proving that we can do the thing that we're doing in every industry. Everywhere we're going, there's, like, some sort of proof that you are capable and confident. And so when you get to the thing that you're working so hard for, sometimes you just want to, like, be there. But then we wonder why we get a little stuck. We feel a little burnt out. We don't know who we are, and it's because there's a part of us that needs to actually challenge ourself in some way. But to turn on that key, to turn on the ignition, is really can be hard to do. It can be really challenging. We just had an episode come out where this girl, I think you'd really love her, but she said, Lisa Scholsberg said, when you're like, working with COVID mechanisms, she says, you are uncomfortable, you're not unsafe. And I think that we have to remind ourselves that we can get ourselves uncomfortable to become more of who we are, like that, like, you know what I mean? And so that's like coming up for me when I heard what you're talking about, because I, too, my family, my grandfather was a professional baseball player. My dad played sports. Everyone in my dad's side was an athlete. So there's like, not an option to not be an athlete. But I was actually never good at any of the sports. I had to work out all of the sports. I had to practice all the things I had the basketball hoop in the driveway and practice that. And you guys, I was on an undefeated team. We won the championship, and I never scored a fucking point. I was very good at rebounding, and I was very good at the good fouls, like the fouls that took a girl out, like, that, I was good at, but eye-hand coordination not happening. But like, I had to work at all those things. And even in my Pilates practice, there are people who are dancers by nature, and so when they became a Pilates instructor it's like they just moved so beautifully. And I'm like, I don't know how to do that. I have to work on that. So I resonate with that so much, because I think actually, most of us have to work at all of the things we do. There's so few people that are born with like Michael Phelps with the body that just swims really well. We think that it should come easier when really, actually, most of the most impressive stories are the ones that had to work really hard at it and be uncomfortable. And I want to highlight what you said, you have to learn to not be a people pleaser. You have to learn how to enforce boundaries. Because the only way to get to whatever the goal is, whether it is bodybuilding or, you know, 48 in 48 days, or whatever that is, you have to actually go what's is this really important to me right now that's going to take me from this. So can I do that in two months? And see them, then? We've still, like, it's a good practice for us. Kelsey Lensman 15:03  Oh, and I, oh, there's a few points I really (inaudible). So, number one, I love the unsafe that you're uncomfortable, not unsafe. Because I think, and I don't want to generalize women, but I'm going to call us out here is like, we can get very emotional about certain things, and in a yes, emotions are good, and please express them. But from a negative extent, what I, hear me out for a second is when we are not good at something, it's like, then our brain will start going, oh my gosh, you're terrible. Oh my gosh, you're not made for this. Oh, you can't do this. And it's like, our emotions will start to spin and spiral. Lesley Logan 15:34  Oh, it'll start to point out everything you're not good at, too. It'll just do all of them. Kelsey Lensman 15:37  Everything and I'm somebody like, okay, let's, get up. Let's take it back. What's physiologically going on, you know? And it's like, okay, when we can understand that our brain is wired for safety. It's not wired for our happiness or our fulfillment. It's wired, literally, just to keep us alive. And so when we do the new thing, we step out of the comfort zone. Your brain is like, whoa. What is happening? This is unpredictable, this is unknown. And it doesn't necessarily mean it's bad for you, or that it's not beneficial, but it's just like your physiology is trying to keep you safe, which is good, it's great, right? We want to stay alive, but when it's conflicting with actually where we are destined to go or or the growth that we want to have, we have to understand those emotions, they're not bad, but we can't live by them, you know, and that's incredibly important.Lesley Logan 17:46  You are, I think you're, I mean, like, so Gay Hendrick's my favorite authors, and he has the book The Big Leap, and we got, I was like. Kelsey Lensman 17:57  Oh, that is my favorite book. I just recommended it. Lesley Logan 16:35  Oh, it's, I've been recommending it since 2018 and I got to have him on the podcast. He's been on the podcast. He was episode 400 go listen. He's so amazing, but he talks about the things that we do when we go outside of our comfort zone. And so one of those is worry. One of those is get sick. There's like, different we pick fights. One of those is look for all the things that didn't go well. So we have a win, and then we're like, yeah, but this isn't working, and I felt so called out by that, but it goes to your point. When we start to like, we have a bad day, we go, we try to do something new or challenging for us, and it doesn't go the way we want it or the way we thought it would. And then for some of us, because our cope like, not our way of putting ourselves back in our comfort zone, is going oh, this didn't go well, and then this didn't go well, and we started like, and then it's this whole thing when actually, you picked up a heavier weight, or you tried a new recipe, or you went for a job, and that's the thing that didn't go well. These other things had probably zero to do with that. There's a correlation, but not a causation. And so we could, let's just focus on the one thing, because, yes, we should absolutely feel our feelings. I think that's one of the most beautiful things about women is that we can, but we can't, then let that feeling tell us all the other things we're not doing well, so that we get so distracted by the fact that we also don't have a clean house and our car is a mess and this, right, that we forget the goal was that I tried to do X thing, and I didn't do it well today, but I have more information. And I think we just need this is where we need women like you, Kelsey, that's why this, hopefully this podcast helps people, but also friends in our life, to go, oh, actually, hold on, hold on. All of this stuff has nothing to do with the main thing that made you feel this way in this moment. And what can we do? What can we learn from that?Kelsey Lensman 18:19  That's so good. That actually really hits home with me, and I'll be incredibly transparent here, like the Mission 48 thing, right? A whole big campaign took me a year to put together, and a lot of people asked me before, like, okay, Kelsey, what is success for you with this Mission 48 and I definitely got caught in what my expectation was for all of it is, I had crazy high expectations, right? Like, oh, I wanted to be here and here, even if I didn't consciously decide that, I think subconsciously, it's like this was a failure, even though I know failure is just feedback, but this is a failure if it didn't go this specific way. And I'll be honest with you, whenever you're in pursuit of the big goal, there's some things that are going to pan out, and there's some things they're not going to pan out, the way that you want. And so after Mission 48 it was a success in some capacities, and there were so many learnings in other capacities. And it was interesting, because after that my brain was like, man, that didn't pan out to the way that you wanted it, or it didn't go to the extent that you wanted to, even if, in some ways it did. And so it was very similar to your point of that little voice, or those little parts of you are going to pull up to try to almost throw stones at the thing that you did. And I have to continually remind myself, Kels, you just did something epic. You pursued. You had the courage. And I don't say this for me, but I say this for also people listening. You have the courage that not many people would have ever even had to pursue that, let alone to finish, let alone to start. And so I share that, especially with your audience, and not, you know, just inflate my ego, but to share like, maybe this person that's listening is starting a fitness journey, maybe that person that's listening is starting a business. The courage in the pursuit is something that you should be so damn proud of, and the courage in the continual persistence is something that you get to really be proud of from a daily, actual standpoint. I think more people need to hear that, because we just see the outcome, and we think, okay, if it's not exactly the way that I thought it was, then it's not how it's panned out. Lesley Logan 20:17  So you, yes, you bring up something that comes to my mind. So I was watching a workshop on fear. Sometimes people like are afraid of doing an exercise. And I'm like, I chose this exercise for you because I know your body can do it, but they have a fear of whatever that movement is. For whatever reason. Some people are afraid to go upside down, things like that. And so in this workshop I was watching, she brought up this one interesting thing that we actually get dopamine from the journey, not the completion. We think we have to finish the thing to get the celebratory results and everything, which, yes, there's though that does happen. But actually you get a dopamine high. You get a hit of dopamine in the pursuit of trying the thing out. So if you are trying to do a handstand, you can get the actual same feelings of awesomeness just trying to kick up into a handstand and coming back down, you're not even actually holding it. It's a very, very cool thing. And so I think that, like we we stop ourselves because we get obsessed, but we get frustrated right before we stop that process, because we go, I didn't do that right. You have those 40 events, and not everything went the way you wanted. I totally understand that we've had, we have we're about to on our seventh winter tour, our seventh tour. I'll be on winter tour. It's our biggest tour. It's got 23 cities, and three cities sold out in 24 hours. So five cities sold in 48 hours. And of course, of course, I can look at, oh, these cities haven't sold anything, and we start to focus on, what the fuck why aren't these? And then, like, what does that mean? Would it be like, you, it's, you know. So here's the thing, Kelsey and I can talk about this like we're experts, because we just we experience ourselves. We are not perfect. And the thing is, though, at some point we stop the spiral, and we become an observer and a reflector and go hold on, what's going on here. And I think the quicker you can do that, the quicker we can stop our the process of the spiral or the searching for everything goes wrong and stop, stop that you get that muscle be much faster. It means quicker recovery and more space to do the thing that you want to be doing.Kelsey Lensman 22:14  I love it. Everything you said just hits home with me. Hits home with me. So deeply. Lesley Logan 22:18  Okay, so what are you most excited about right now? You did a year of planning to do a 48 day, 48 event thing, and then what? Because, like, I don't believe in like, never, ever stop. I think that some people, once they hit one goal, they have another goal, and they never just sit and soak it up. But also, you clearly are someone who has something that they're working on. That's what lights you up. Kelsey Lensman 22:40  It's funny. After Mission 48 which was (inaudible) a year ago. So this is 2024 when this is recorded. It was 2023. Literally a year ago, almost to the date that I finished it. And after that, I was in contemplative mode. It changed me in ways where I got I like to say it this way, best way to say it is like it was such a big pattern interrupted my life. It was different. As you know, when you travel for 48 days, you're not waking up, working out, going to work, come home, eat dinner, you're not in the monotony of it, which there is value to routine, but at the same time, when you just kind of keep going in that monotony over and over a month goes by and you're like, I don't even know what to do with my life. I don't even know what happened. And so for 48 days, it was just completely pattern interrupt. And so after that, it gave me a new perspective. Les, okay, what is your life going to look like differently after this Kels? There's certain things that you're going to stop doing when you come home. There's going to be certain hard decisions that you're going to make, that you're actually going to have the courage to make after. And so the beginning of the year was a lot more, I almost say, like, regrounding. It's like, okay, I made some really hard decisions personally and professionally that I didn't want to make, but I knew that I had to, and I knew that it was in alignment with me. And this would have been the spring time.I ran a company. It was called Empower Fitness, and we ended up not getting the trademark back for that in the spring, which at the moment, I was like, oh, dang it. Like, that's what we do, like our own strength events around the country, and that's all of it. But I always say there's, it's for a reason. And so it made me really challenge myself to think, okay, Kels, what do you want to build? Yes, you're individually but like, what do you want to build from a company, from a mission, from a movement standpoint? And so that has led to, now, it's actually interesting timing. So I just dropped it four days ago, but I rebranded my whole company, and it's a whole new vision where it's an Xpand Your Limits. XYL, you can kind of see it from the video short. Lesley Logan 24:27  Oh, I love it. Kelsey Lensman 24:28  Yeah. And it's all about different events that challenge women outside of their comfort zone. And so we have all women's strength events around the country where we've had ages 14, no, no, seven to 72 years old, where they're trying to get as much weight as they can. So that's one division. We also have an endurance division, so running and biking, we have an outdoors division, so it's like rocking and military style events. And then we have our last one, I think you would hit with this is it's a resilience division, where it's breath work, cold plunge, sauna, like really teaching yourself how to decompact your nervous system.Lesley Logan 25:00  That's definitely my alley. I'm in there. I have a cold plunge in my house. So, yes. Kelsey Lensman 25:06  I wish I had that. Oh, dang. Lesley Logan 25:08  Okay, here so easy. We maybe you don't have an extra bathroom. We have an extra bathroom and it has a tub. Live in a house with just two people and three bathrooms. So we took the tub. There's a company that has it's kind of like what they do for jellyfish tanks. So we just filled the tub up on Tuesday mornings, and then we put these tubes in, and it makes the water super cold. This piece of equipment wasn't it was like 500 bucks as opposed to, like the $11,000 plunge, which I would love to have, but that's a lot of money. So anyways, it keeps our bathtub water at 50 degrees. We can make it colder, but that's where we're at right now, 50 degrees. And so my husband, I use it every morning, and then on Tuesday mornings, we drain it, it gets the tub, gets clean, and we redo it. And we do it every morning for several minutes, (inaudible) yeah, I'll send I'll send it to you. And then we I have a sauna blanket. And so I love my sauna. Oh, Brad has already heard. Brad's already heard guys, so I already have an affiliate link for her. We'll make sure we put it in the notes. But anyways, it is, uh, so I have a sauna blanket in the house, like I am, and then obviously I teach breath work. But I'm obsessed with this stuff because I can't sit still and meditate. But I like these practices because my ADHD gets to think about something else while I'm trying to meditate.Kelsey Lensman 26:22  Yeah, and I think there's so much value as you probably experience is like when you physically do something you didn't think you could do. It sometimes gives you more courage in business or personal relationships to make the hard decision or to pursue that thing. Lesley Logan 26:37  100% Kelsey. It is what I say to people all the time, even their Pilates practice like you do your Pilatespractice and you spend time with your mind and body connection. You're like, wow, I just did this really hard thing. It is part of the confidence building and doing hard things. Or, oh, I can't do this, but I can do this. And it's like just that habit of telling yourself, I'm not able to do this yet, but I can do this. It helps you seek out in other problems, like I was able to do that. So I love so you have these three divisions, three divisions, four divisions. How many?Kelsey Lensman 27:04   Four with resilience, yeah, four with resilience. Lesley Logan 27:05  That is so awesome. That is so cool. You, like, I hope you. I hope when your events ever come to Vegas I want to come. Kelsey Lensman 27:13  Oh, I'll message you. Yeah. So we're actually expanding out right now, just in different states. Our lifting, so we've done that for a few years has been in different states, but now is like the next step, with all the other divisions, with the rebrand. So we'll get on it. I'm excited. Lesley Logan 27:25  I mean, you guys, we're all hearing this now, and we're watching Kelsey grow. I'm like, I knew her win.Kelsey Lensman 27:29  She first rebranded to this. That's company, where it's going, which I'm really excited about. And then I just value not just talking the talk, but walking the walk, I think it, there's just so much value to that. And it was funny, because not that lifting isn't hard for me anymore, but it's, I enjoy it. It's fun. It's not kind of that same discomfort. And I hate running. I do not like running. It is not my favorite, but I'm like, all right, Kels, you gotta walk the walk, girl. And so that's when I sign up for the 100 miler, and it has I still don't like running fully. I have more respect for it, like I always say, I found respect for running and the discipline of it, but it's not like, oh, let's go run 16 miles today.Lesley Logan 28:12  No, I was a professional runner for a bit, and even then, I didn't. I enjoyed how I felt afterwards, and I enjoyed running with my girlfriends, but I actually didn't like the running.Kelsey Lensman 28:22  Yeah, I ran 16 this morning, and I was like, oh, I'm good on that one.Lesley Logan 28:26  Yeah, yeah, that's why you need this cold punch and then some Pilates mat side kicks and single I've got a whole little workout for you, because it will. I never had any any injury running or pain running ever. And I, after my first marathon, the next day, I like, walk up a flight of stairs and I didn't feel it. So because what people don't realize is, when you are doing anything, running, cycling, it's all on that frontal plane. If you strengthen your side body, you actually have way more balance. You don't trip when you're tired, and it offsets the load there. So I'll send it to you.Kelsey Lensman 29:02  That's what I can notice, not to get nerdy about this, but real quick mental stuff, is I can notice, like, my glute (inaudible) because I'm so much just in this pain going forward, is I noticed one, it's working a lot more, but also, like, I need to be really proactive about that, because that's going to help my hips. So.Lesley Logan 29:16  I have a whole thing for you. When I was a professional runner, I was sponsored, and I actually used to train elite runners, and they all were in the Boston Marathon the same year of the Boston bombing. But all of them, they were elite. So I wasn't, I wasn't there. I didn't. I am a sponsored runner because I was training elite athletes, and I actually, in a relay did win the LA Marathon with my relay partner, but as a, not as like a solo person. At any rate, they all were injury free, and their times were faster because of the mat work that we did before or after. We did it before on a long run day and after on a speed work day. But it is true, if you don't, it gets tighter and then that starts to affect your lower back, and it's a whole chain. So anyways, You are awesome. This is so cool. You have to let us know how your 100 mile goes. We better stay in touch, because I. Kelsey Lensman 30:04  It's December 30th this year. Lesley Logan 30:06  December 30th, this is how you're gonna wrap the year? Kelsey Lensman 30:09  So it's this, oh, this event is cool. So it's called Across the Year. So it events that finish throughout the end of the year and then start the beginning. So I'll be running literally as the clock ticks to 2025, you can think of (inaudible).Lesley Logan 30:22  Yeah but you have to have some friends along the way, right? Like friends with pouches of food and stuff, yeah? So cool. Okay, we're gonna take a brief break and find out how people can find you, follow you, work with you. Lesley Logan 30:34  All right, Kelsey, you're freaking awesome. I don't know. I can't be the only person who's like, anyone listens like I want to be friends with Kelsey. How do people get to hang out with you? Because your energy is so amazing. It's so contagious. And what you're doing, I think most of the women here would want to challenge themselves in one of those ways. I, don't let the rucking scare you guys. There's a few other things that she mentioned she does.Kelsey Lensman 30:57  That's so good. That's so good. I appreciate you. No, this was a just such a good time, and I appreciate, one, you having me on but also people listen, too.Lesley Logan 31:03  Yeah. So where do you hang out with the rebrand? Where's your website? Where can they work with you? Don't you have a book coming out?Kelsey Lensman 31:08  I do. So next year, this has been this time next year is a book coming out. But my social, so Kelsey Lensman, @KelseyLensman, everything is on there, and then you'll see our company Xpand Your Limits on social, and then Xpand Your Limit not the s .com is where we'll have everything, too.Lesley Logan 31:25  I love it. We'll have all those in the show notes. Make sure you guys all find her follower, see if she's got an event where you are at. You have inspired us in so many ways already. But for our overachievers, perfectionist people who are just like, hold on. What's the what's my first next step? Bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us? Kelsey Lensman 31:42  I'm going to say this because this is the first thing from my brain is sign up for something that scares the crap out of you. I think that is such an actionable step that you will learn, not if, you will learn so much about yourself, and it will challenge you to level up in ways that something not on the calendar won't. So sign up for not, not us. You don't need to do XYL stuff. You're more than welcome to, but whether it be a Spartan Race or race, or anything that you do, sign up for something, show up and endure the process and learn a lot about yourself in the process of it. Lesley Logan 32:11  I love that. Here in Vegas, they have a circus school, and they have like, 40,000 square feet or something. Brad will correct me on the recap, but it's insanity. They even have physical therapists and doctors on site, because obviously Vegas has the circus acts, all these different professional dancers. And so they can actually be members there, and they can see doctors there, and then get taped and whatever. And they can go and practice their whatever, right? But there's a trapeze, there's those Olympic trampolines, there's Lyra, there's all these different things. And so I went to the tryout, like the trial day. It was me. I was 40 years old guys with, like, two seven year olds. So two seven year old boys, that was what was going on. And it was the most to your point. It was uncomfortable in a 40 year old with two seven year olds. Like, okay, did I sign for the wrong class? What is going on here? And then to be jumping on this humongous, not a rebound or like an Olympic trampoline, but you fly up. You're like a story off the ground. You go through all that, you go you get frustrated in a second, be like, hold on. I'm learning. I'm trying to have fun, and it's really quite a fun challenge. I did not do the trapeze. I didn't know it was a 90-minute class. And I'm okay with that, because I'll just be never like, hold that bar. So that's just my avenue. But until we can ensure my whole body from Lloyds of London, or whatever it is, we got to rein it in. But it was really fun. And then the next year, so this in 2024 I signed up for pole classes because I was like, I go, feel like a sexy person. I feel like one of those awkward people. And pole was so it was such a challenge, because you think you're strong, and then you try to hold on to a pole that's slippery. Then it gives you every pay your pole dancers more everyone just pay them more. So I agree with this Be It Action Items wholeheartedly. Lesley Logan 33:51  Kelsey, thank you so much for being part of the Be It Till You See It podcast. I can't wait to see what you do next. We are going to follow your amazing journey, and please keep us posted on the book and all the stuff that you're doing, because I think you're gonna inspire so many women from around the world. Everyone, make sure you follow Kelsey. Check out Xpand Your Limits. Make sure you share this podcast with someone else. Maybe you need a buddy to like, do something scary with. That's okay. That could be a really fun way to get to do things and until next time, Be It Till You See It. Lesley Logan 34:21  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 35:02  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 35:08  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 35:12  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 35:20  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 35:23  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome to the Financial Freedom & Wealth Trailblazers Podcast! In this episode, we'll  dive into the world of commodities—what they are, and why they can be a game-changer for your financial strategy. Dr. Fred Rouse is a U.S. Coast Guard Search & Rescue veteran with 40-years in financial services, the last 28 years as a Certified Financial Planner before retiring. A National multiple Award recipient, International and 9 time Best-Selling Author having co-authored with Jack Canfield of “Chicken Soup for the Soul” fame, International businessman and speaker Brian Tracey “Cracking the Code to Success,” Dick Vitale  "Dickie V", an American basketball sportscaster "Never Give Up," and Lisa Nichols International transformational speaker "Rise Up." And he's the author of the upcoming book “The Time Is Now: Faster Financial Independence Without Risking a Dollar In The Stock Market”. He is the nation's leading authority on Short Window Retirement Planning. This proprietary Cash-Machine System was developed, designed, tested, and re-tested over 10 years for the unique needs of people wanting Faster Financial Independence and the option to enjoy their retirement in the next 3-5 years without risking a dollar in the stock market. Dr. Rouse is also a Producer with Abundance Studios and DNA Films that have created the documentaries, "CreatiVets," "Tactical Empathy," "It's Happening Right Here," "Iron Cowboy," "HERO," "Dreamer," and more. He has been quoted in The Wall Street Journal, FORBES, Newsweek, USA Today, and Inc. Magazine as well as other print media across the country. He splits his time between his home in Pennsylvania and his bay front property in Rehoboth Beach Delaware with his Wife Dr. Teri and their dog Gus-Gus while working with a select number of Students while he runs his small Short Window Retirement Planning program helping others to control their life and money for faster financial independence giving them the option to enjoy their retirement sooner without needing to “work” for the money. Connect with Dr Fred here:  https://www.facebook.com/RealMoneyDoctor/ https://drfredrouse.com/ Grab the freebie here: https://drfredrouse.com/iconic =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Financial Freedom & Wealth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  Request to join here:  https://www.facebook.com/groups/profitablecoursecreators QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application GET MORE CLIENTS: https://app.digitaltrailblazer.com/client-acquisition-accelerator-pdf DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ JOIN OUR FREE FACEBOOK GROUP: https://www.facebook.com/groups/profitablecoursecreators

In this one, I share with you some amazing highlights from the keynote session James Lawrence gave at PPM LIVE in 2022. My favorite was when James spoke about it being ok to have a "five-minute pity party - but no more". The best thing about this Podcast is not just the content, but the story behind how James was the INSPIRATION for the amazing Chris Nikic - who happens to be the speaker at PPM LIVE 24. Turn me up nice and loud to listen to how it all works... 

Joe Morton sits down with the legendary James Lawrence, also known as the Iron Cowboy. Together, they dive deep into the mental and physical challenges of extreme endurance events, sharing stories of resilience, failure, and triumph. From the grueling XTRI series to personal reflections on the power of gratitude and spirituality, this conversation is a must-listen for anyone looking to push their boundaries and discover what it truly means to endure. Hosted on Acast. See acast.com/privacy for more information.

Defying Limits: The James Lawrence Story Join us in this week's Team Never Quit Podcast for an awe-inspiring conversation with James Lawrence, a man who turned his failures into a catalyst for extraordinary achievements. Known as the “Iron Cowboy”, James has set multiple world records in the world of triathlons and endurance sports. From barely finishing his first 5k at 28 to completing 50 full-distance triathlons in 50 states in 50 consecutive days, James's journey is a testament to the power of mental fortitude and relentless determination. James didn't grow up as an endurance athlete. At the age of 28, he struggled to finish his first 5k. However, this initial failure ignited a competitive spirit within him and a desire to achieve what seemed impossible. James Lawrence's story is a powerful reminder that our limitations are often self-imposed and that with determination and focus, we can achieve incredible feats. Whether you're an athlete, a professional, or someone looking to push past personal barriers, James's journey offers valuable insights and inspiration. In This Episode You Will Hear: • My dad was a firefighter my entire life. He was out there serving and saving. (2:59) • My life changed at the Calgary Stampede. I entered a contest to see who could ride the giant Ferris wheel for the entire 10 days of the stampede. I won the contest. (3:43) • I've been a dreamer my entire life. (4:53) • I'm really good at forgiving myself for mistakes that I've made in the past. (4:57) • I don't see things as good or bad in the ups and downs of life. I see them all as opportunities. (7:00) • I could become “woe is me” and become a victim of the economy and the circumstances that was happening. I tried to fine the positive from it. (8:45) • I think 1 door closes and 10 doors open. (10:22) • When you do something and reach that mountaintop, your perspective changes on what's possible because you've changed. (11:43) • We broke the world record for the most Half Ironmans in a year. It was 22 Ironmans in 30 weeks. (12:44) • In 2012 we did official, full-length Ironman races. We did 30 Ironmans in 11 countries in that year. (12:58) • I'm just trying to find out what my limits are as a human. (14:12) • I love setting new standards. (14:26) • In 2015 after the second world record, we did 50 Ironmans in 50 days through all 50 states. (32:23) • In 2021, we did 100 consecutive Ironmans – An Ironman a day for a quarter of a year, 14,000+ miles to raise money to eradicate sex trafficking. (32:48) • What I'm most excited about is our new book: Iron Hope. (33:22) • Constantly show up and pursue greatness for yourself. (38:06) • Sometimes in life we're gonna have to get up and do things when we don't want to. (39:29) Socials: - ironcowboyjames - https://www.ironcowboy.com/ -  IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13 - https://www.patreon.com/teamneverquit Sponsors:   - Navyfederal.org          - drinkAG1.com/TNQ   - ghostbed.com/TNQ [TNQ]   - Shadyrays.com [TNQ]   - Hims.com/TNQ    - Shopify.com/TNQ   - mackweldon.com/utm_source=streaming&utm_medium=podcast&utm_campaign=podcastlaunch&utm_content=TNQutm_term=TNQ   - PXG.com/TNQ   - Aura.com/TNQ   - Moink.com/TNQ   - TAKELEAN.com [TNQ]   - usejoymode.com [TNQ]   - Shhtape.com [TNQ]   - Policygenius.com -  IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13 - https://www.patreon.com/teamneverquit Sponsors:   - Navyfederal.org          - drinkAG1.com/TNQ   - ghostbed.com/TNQ [TNQ]   - Shadyrays.com [TNQ]   - Hims.com/TNQ    - Shopify.com/TNQ   - mackweldon.com/utm_source=streaming&utm_medium=podcast&utm_campaign=podcastlaunch&utm_content=TNQutm_term=TNQ   - PXG.com/TNQ   - Aura.com/TNQ   - Moink.com/TNQ   - TAKELEAN.com [TNQ]   - usejoymode.com [TNQ]   - Shhtape.com [TNQ]   - Policygenius.com

he World's #1 Personal Development Book Podcast! Join the world's largest non-fiction Book community! https://www.instagram.com/bookthinkers/ ————————————————————————— Today's episode is sponsored by Ken Rusk, if you're ready to get UNSTUCK check out the links below: https://courses.kenrusk.com/ https://www.kenrusk.com/ ————————————————————————— In today's episode we have the pleasure to interview James Lawrence also known as the Iron Cowboy, author of “Iron Hope: Lessons Learned from Conquering the Impossible” James is a 2x author, an elite athlete, a Guinness World Record Breaker, including things like completing 50 Ironman-distance triathlons within a single calendar year, and completing 100 consecutive Ironman length triathlons in 100 days. He is a speaker, coach, and a family man with 5 children. And is on a mission to help people redefine impossible. James considers himself average even though he has accomplished incredible feats and believes that anyone can achieve the impossible with the right mindset. In this episode you'll learn about how and why anyone can achieve great things, why the boring work is the most important work, what role community plays in accomplishing big goals, about his insights into raising exceptional kids, why you need to take responsibility for every aspect of your life, and how you too can achieve impossible feats! We hope you enjoy this incredible conversation with James “The Iron Cowboy” Lawrence ————————————————————————— To learn more about James and buy his book “Iron Hope: Lessons Learned from Conquering the Impossible” follow the links below: Website: https://www.ironcowboy.com/ Book: https://a.co/d/cjKLQwU Instagram: https://www.instagram.com/ironcowboyjames/ Facebook: https://www.facebook.com/Ironcowboy/ Twitter: https://twitter.com/IronCowboyJames YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy ————————————————————————— The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.50, 50, 50Repeatedly mocked for choosing a goal so big, Lawrence takes on the challenge of doing 50 long distance triathlons, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief. To View This Episode- https://youtu.be/AtO14zDew2s #whoknewinthemoment #Jameslawrence #Ironcowboy #ultramarathon

Join James "The Iron Cowboy" Lawrence, with Lachlan Stuart on The Man That Can Project podcast. We chat about:Redefining ImpossibleHappinessSuccessDiscover the power of resilience, family support, and transforming adversity into triumph. Lachlan Stuart & James dive into a discussion on happiness, success, and redefining impossible through daily habits and long-term commitments.Connect With James:https://www.ironcowboy.com/https://www.instagram.com/ironcowboyjames/https://www.youtube.com/c/JamesLawrenceIronCowboyJoin SMOV TODAY Support the showMy Online Course For High Performing Men:

“I have a 24/7 prayer life, talking to God through all times and all things.” - the Iron Cowboy   We had the honor of speaking with a TRIATHLETE LEGEND for this week's podcast episode  - 2x Guinness World Record holder - 2015: 50 Ironman races in 50 days - 2021: 100 Ironman triathlons in 100 days (Conquer 100) - Father of 5 In this episode we chatted all things: - Winning the battle in the mind - Leaning into prayer and the power of a personal God to get through hard challenges - Redefining your relationship with mistakes I pray this blesses you friend xoxo 

In today's episode, Andy & DJ are joined in the studio by James "The Iron Cowboy" Lawrence, known for doing 50 Ironmans in 50 States and 100 consecutive Ironmans. They discuss the importance of setting the right example for future generations, how inputs determine the outputs in your success, and the best way to fix the leadership crisis in America.

James Lawrence, famously known as “The Iron Cowboy”, recounts his incredible quest of conquering 50 Ironman triathlons in 50 days in 50 different states chronicling the many challenges he faced, including profound physical exhaustion. On this Dentist Money™ Show, Ryan and Matt illustrate why James' persistence should resonate with every dentist who is navigating their own demanding journey. James will be our featured keynote speaker at the upcoming Dentist Money Summit, June 20-22, 2024. Registration is open at www.dentistmoneysummit.com. Book a free consultation with a CFP® advisor who only works with dentists. Get an objective financial assessment and learn how Dentist Advisors can help you live your rich life.  

Level up your mental toughness and redefine your limits! Join Ryan and James, the Iron Cowboy, on a journey from conquering 100 Ironmans in 100 days. Discover the power of self-confidence, overcoming challenges, and the relentless pursuit of legendary achievements. Watch now to transform your mindset and create your path to success!---Want to be coached by me on real estate investing? Join our Wealthy Investor program today at https://wealthyinvestor.com/---Connect with James! Instagram - https://www.instagram.com/ironcowboyjames/Website - https://www.ironcowboy.com/Watch his documentary on Amazon - https://www.amazon.com/Cowboy-Story-50-50-50-James-Lawrence/dp/B07NMK88VPBuy his book here - https://a.co/d/5WLSIOtIn this inspiring interview, Ryan engages with James Lawrence, known as the "Iron Cowboy" for completing an astonishing 50 Ironmans in 50 days across 50 states, and then completing 101 ironmans in 101 days afterwards. James, considered one of the toughest individuals, shares insights on developing mental toughness and achieving extraordinary feats.The conversation kicks off with the primary question James often receives: "How can I become more mentally tough?" His response is “action over contemplation,” urging individuals to gain experience and create their own opportunities. James advocates for stepping out of the education stage, emphasizing the importance of knowledge and experience acquired through challenging endeavors.Addressing the sacrifices required for success, James prompts reflection on the benefits of one's pursuits to oneself and their family. He shares his own journey, starting with a failed attempt at running, navigating the 2008 financial crisis, losing his home, and eventually diving into Ironman races.James highlights the significance of storytelling as a speaker. Sharing one's difficult experiences with passion can resonate deeply with an audience. He encourages adults to dream and underscores the importance of getting out of one's own way.The conversation delves into James' remarkable achievement of completing 100 consecutive Ironmans during the Covid pandemic, despite breaking his back halfway through. His commitment to encouraging others to do "1 more" exemplifies his resilience and determination.Key takeaways include embracing discomfort, understanding that success breeds more success, and the importance of starting even when unsure. James addresses the paralysis caused by information overload and emphasizes the need to take action.The interview concludes with insights into goal-setting, explaining the balance between ambitious long-term goals and creating manageable steps through reverse engineering. James encourages individuals to change their path if dissatisfied and underscores the transformative power of starting and pursuing small wins.

James Lawrence the Iron Cowboy joins us this week on ABR to discuss his epic feats of endurance world records, motivational speaking and redifining impossible. James is well known for his 50 Ironman distance triathlon, in 50 states in 50 day and his more recent feat of 100 ironman distance triathlons in 100 consecutive days. Stay ConnectedJames "Iron Cowboy" Lawerence Airey Bros. YouTube Airey Bros. Instagram

James Lawrence, also known as the Iron Cowboy, is a renowned endurance athlete born in Calgary, Canada. He gained international recognition for completing 50 Ironman-distance triathlons in 50 consecutive days across all 50 U.S. states in 2015, a feat known as the "50-50-50." His journey into endurance sports began with a Thanksgiving fun run alongside his wife, Sunny Lawrence, sparking a passion for triathlons that led to various challenges and world records.Sunny Lawrence has been an integral part of James's journey, sharing in the love for triathlons and providing crucial support. As a team, they tackled ambitious projects like the "Try and Give a Damn" initiative, aiming to set a world record by completing numerous Half Ironman distance triathlons in a year while raising funds for charity. Their collaborative efforts have not only pushed the boundaries of human endurance but also highlighted the importance of resilience, dedication, and making a positive impact on the world.In this episode of Behind The Seen, the Lawrences share their remarkable journey of conquering physical and mental challenges, including James' feat of completing 100 consecutive Ironman races. The conversation explores the power of mindset, overcoming societal expectations, and the importance of a supportive team. Discover the behind-the-scenes struggles, triumphs, and the lessons learned on the road to achieving the extraordinary.KEY TAKEAWAYSMental Toughness: The Lawrences emphasize the paramount importance of mental strength in overcoming challenges.Support System: Learn how the Lawrences selected and nurtured a supportive team during their epic 50 Ironman journey.Mind-Body Alignment: Explore the synergy between physical and mental resilience for achieving extraordinary goals.Facing Critics: Discover how the couple dealt with negativity and criticism from those who doubted their ambitious pursuits.Shifting Focus: James discusses transitioning from personal challenges to helping others achieve their extraordinary goals.HIGHLIGHT QUOTES"Relationships are a privilege and a two-way street. We've stopped giving energy to people who are only taking our energy.""The real magic happens when you can get your mind and your body to align.""It's mental. But it's a hundred percent physical and a hundred percent mental.""Once you start dreaming big and performing, the body takes some time to get in line with what the mind is telling it to do.""What's next doesn't have to be in the same category. It can be something different that pushes us in a different capacity."Connect and Learn more about James and Sunny.James' Instagram: https://www.instagram.com/ironcowboyjames/Sunny's Instagram: https://www.instagram.com/sunnyjolawrence/Connect and learn more about Dean Stott.Instagram: @deanstottLinkedIn: https://www.linkedin.com/in/dean-stott-24725880Website: https://www.deanstott.com/about-deanConnect and learn more about Alana Stott.Instagram:@alanastottLinkedIn: https://www.linkedin.com/in/alana-stott-mbe-194493aaWebsite: https://alanastott.com/

James Lawrence, also known as the Iron Cowboy, is a renowned endurance athlete born in Calgary, Canada. He gained international recognition for completing 50 Ironman-distance triathlons in 50 consecutive days across all 50 U.S. states in 2015, a feat known as the "50-50-50." His journey into endurance sports began with a Thanksgiving fun run alongside his wife, Sunny Lawrence, sparking a passion for triathlons that led to various challenges and world records.Sunny Lawrence has been an integral part of James's journey, sharing in the love for triathlons and providing crucial support. As a team, they tackled ambitious projects like the "Try and Give a Damn" initiative, aiming to set a world record by completing numerous Half Ironman distance triathlons in a year while raising funds for charity. Their collaborative efforts have not only pushed the boundaries of human endurance but also highlighted the importance of resilience, dedication, and making a positive impact on the world.In this episode of Behind The Seen, Dean and Alana Stott interview James and Sunny Lawrence, a power couple whose journey from financial hardship led to an unexpected world record-breaking endeavor. The Lawrences share their inspiring story, from the early days of a chance meeting in Utah to facing economic challenges and losing everything. The couple found solace and purpose in the world of triathlons, leading to their first world record attempt to raise funds for charity. Join the conversation as they discuss the dynamics of their relationship, the challenges they overcame, and the unexpected turns that led to a remarkable journey of personal and athletic growth.KEY TAKEAWAYSGame Ready for Life's Opportunities: James emphasizes the importance of being "game ready" for life's opportunities, highlighting the need to position oneself for success when chances arise.Behind-the-Scenes Realities: The podcast explores the unseen struggles behind the successes we witness in media, business, athletics, and high-performance culture, with a focus on honest communication and mutual respect.Opposites Attract: The Lawrences' contrasting personalities, with James being more introverted and a dreamer, while Sunny is extroverted and grounded, demonstrate how opposites can complement each other in a partnership.Triathlon as Personal Development: Triathlons became a source of personal development and balance for the Lawrences, offering a way to navigate the challenges of parenthood while pursuing individual and shared goals.Turning Challenges into Opportunities: The Lawrences turned a period of financial difficulty into an opportunity to give back by embarking on a world record attempt, showcasing resilience and determination.HIGHLIGHT QUOTES"This generation, you got to get game ready... when the opportunity shows, boom, someone's going to grab it.""I felt like that was rare... to be so masculine but still be so calm.""Triathlon was something that we could do as an adult, join a community of like-minded people... and balance family and all that.""We found endurance sports or triathlon... something fun that we enjoyed that helped balance out all the realities of life."Connect and Learn more about James and Sunny.James' Instagram: https://www.instagram.com/ironcowboyjames/Sunny's Instagram: https://www.instagram.com/sunnyjolawrence/Connect and learn more about Dean Stott.Instagram: @deanstottLinkedIn: https://www.linkedin.com/in/dean-stott-24725880Website: https://www.deanstott.com/about-deanConnect and learn more about Alana Stott.Instagram:@alanastottLinkedIn: https://www.linkedin.com/in/alana-stott-mbe-194493aaWebsite: https://alanastott.com/

In this captivating episode of "A Cup of Joe," Joe engages with Aaron Hopkinson and Casey Robles, renowned endurance athletes and the trusted wingmen of James Lawrence, the Iron Cowboy. Delve into their extraordinary experiences in some of the world's toughest endurance challenges, including the 50-50-50, Conquer 100, and the notorious Norseman triathlon.Aaron and Casey discuss their incredible journey from humble beginnings in high school sports to their roles in supporting and participating in globally recognized endurance races. They share intriguing stories, like their memorable encounters and unique challenges during these grueling events, highlighting the importance of perseverance, positive mindset, and the sheer will to overcome physical and mental barriers.The conversation also sheds light on their personal lives, revealing the balance between their professional commitments and their passion for endurance sports. With insights into their coaching experiences and the pivotal role of a supportive community, this episode is a testament to the power of determination and teamwork in achieving seemingly impossible goals.Tune in to hear Joe, Aaron, and Casey explore the essence of endurance sports and the lessons they impart, transcending the realm of athletics. This episode is not just for sports enthusiasts but for anyone seeking motivation and understanding the value of hard work, dedication, and the strength of the human spirit. Hosted on Acast. See acast.com/privacy for more information.

Join us in this inspiring episode of "A Cup of Joe" where our host, Joe Morton, sits down with the incredible Sunny Jo Lawrence, the driving force behind James Lawrence, the Iron Cowboy. Celebrating their 23rd wedding anniversary, Sunny Jo shares insights from their journey together, highlighting the importance of support, determination, and adapting to challenges.Dive into the world of endurance sports as Sunny Jo recounts the story of how she inadvertently kickstarted James's journey into Ironman competitions. From their first four-mile run, where James struggled, to the monumental feats of completing 50 Iron distance events in 50 days across 50 states, and later 100 iron distance events in 100 consecutive days, Sunny Jo has been a pillar of strength and support.Listen as she reveals the challenges of managing logistics, nutrition, and maintaining family life on the road during these grueling events. Sunny Jo emphasizes the significance of having a supportive community, setting goals, and knowing your 'why' to overcome any obstacle. Her perspective on gratitude, faith, and the power of standing alone when necessary offers profound wisdom for anyone facing life's trials.This episode not only explores the physical and mental demands of endurance sports but also delves into the deep emotional connection and teamwork required in a marriage facing extraordinary circumstances. Sunny Jo's narrative is a testament to the strength of the human spirit and the remarkable feats achievable with unwavering support and dedication.Tune in for a heartfelt, motivating, and enlightening conversation that will leave you inspired and ready to conquer your own challenges, no matter the scale.As always make it a great day,JoeFollow along with Joe's journeyhttps://bio.site/acupofjoehttps://rmuohp.qualtrics.com/jfe/form/SV_0fuYCLzsKCLqXaePRODUCED BY:NINETY EIGHT STUDIOS Hosted on Acast. See acast.com/privacy for more information.

Explore a transformative journey from an average Australian to a record-breaking triathlete, inspired by the Iron Cowboy. This episode delves into lifestyle changes, personal growth, sobriety, and meaningful connections. It features endurance training challenges, a world record, and fundraising for Cystic Fibrosis, highlighting the pursuit of happiness beyond financial success.FOLLOW LAYNE:https://www.instagram.com/layneo_insaneo/Support the showJoin us in the Strong Men of Value Academyhttps://www.themanthatcanproject.comFollow Lachlan:Instagram: https://www.instagram.com/lachlanstuart/YouTube: https://youtube.com/@lachlanstuart91Website: https://themanthatcanproject.com/Support the show:https://www.buzzsprout.com/997123/supporters/newDo Something Today To Be Better For Tomorrow

In this episode, I'm joined by James Lawrence, The Iron Cowboy, who achieved the remarkable feat of completing 100 Iron Man triathlons in 100 consecutive days. We delve into his extraordinary journey, exploring the power of grit, emotional resilience, and an unwavering "no quit" attitude that fueled this awe-inspiring achievement. James shares the backstory of his audacious goal, the mental resilience required to conquer the toughest challenges, and the emotional rollercoaster he rode throughout the journey. Join us for a motivational and emotionally charged conversation that will leave you inspired to tackle your own challenges with renewed determination. Don't miss this testament to the human spirit and relentless determination. Share this episode with friends and family to spread the motivation! www.Ironcowboy.com   Click here to schedule a free nutrition evaluation   Get on the waitlist for the next round of The Next Level Experience. Visit our website www.mynextlevelexperience.com to learn more.   Submit your questions to be featured on our Q&A episodes.   Order from Cured Nutrition and get 10% off your order by using discount code: Brad   Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition   Connect with us on Instagram Host Brad Jensen – @thesoberbodybuilder James Lawrence - @ironcowboyjames Key Nutrition – @keynutrition  

Join Joe Morton in the next episode of A Cup of Joe for an incredible conversation with James Lawrence, famously known as the Iron Cowboy. James, living in Utah with his wife and five children, shattered boundaries by accomplishing 50 full distance triathlons, in 50 days, across all 50 U.S. states.But that was just the beginning. James continued to push his limits, embarking on an epic five-year journey that saw him conquer Mount Kilimanjaro, run across Greece, race Xtreme Triathlons globally, and even compete in extreme adventure races. His feats culminated in the awe-inspiring project "Conquer One Hundred," where he raced a full-distance triathlon for an astonishing 100 consecutive days, covering 140.6 miles daily, totaling a mind-boggling 14,060 miles in just 14 weeks.Don't miss this extraordinary episode where James Lawrence shares his journey, redefining the meaning of 'impossible' and proving that limits are meant to be shattered. Welcome to Episode 8, featuring the Iron Cowboy's relentless pursuit of conquering the unconquerable.Follow along with Joe's journeyhttps://bio.site/acupofjoeConnect with JamesInstagramThe Grit ShowPRODUCED BY:NINETY EIGHT STUDIOS Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we sit down with the extraordinary James Lawrence, better known as the Iron Cowboy. James is a man who has redefined the limits of human endurance by completing 50 long-distance triathlons in 50 days across 50 states. But his journey is about so much more than athletic prowess; it's about the resilience of the human spirit.  

In today's episode, Allan welcomes back entrepreneur, bestselling author, and investor Jeff Fenster to the show. Topics include:An overview of Jeff's five core values for success (2:49)Being ‘change ready' (10:38)The idea behind ‘Kaizen' (13:19)Win-stacking (18:36)The Iron Cowboy (25:46)What worked early on for him as an entrepreneur (27:19)Where to find Jeff (31:52)

The Trusted Friend  Instagram Hold on to your cycling shorts, my friends, because in this episode of Woman of Steel we're shining a spotlight on the incredible Sunny Lawrence, the woman who's been keeping the Iron Cowboy's gears turning smoothly all along James "Iron Cowboy" Lawrence, the legendary endurance athlete who conquered 50 Ironmans in 50 states in 50 consecutive days (yeah, you heard that right!). and then if that wasn't enough went on to do 100 Ironmans in 100 consecutive days.  While James was out there capturing headlines and pushing the limits of human endurance, Sunny was the secret weapon in his corner, making sure he had clean socks and a healthy dose of motivation, while also taking care of her 5 children, crew and even driving the bus to their next destination. We'll explore how Sunny's unyielding support and razor-sharp wit have helped the Iron Cowboy stay on track throughout his grueling challenges. From packing countless protein bars to cheering him on with witty signs during races, Sunny's been the ultimate behind-the-scenes hero. But there's more to Sunny than meets the eye. We'll unveil her own incredible journey as a resilient athlete, entrepreneur, and mother of five (seriously, how does she do it?). From conquering marathons to motivational public speaking events and more, she's a force to be reckoned with in her own right. In this episode, you can expect pep talk and straight talk and a whole lot of admiration for Sunny Lawrence. James may be the Iron Cowboy, but she's the Woman of Steel. Grab your waterproof headphones because we of course fully expect you to be listening to this episode while riding a bike, running or swimming.    Sunny Lawrence Instagram Website Iron Cowboy Prime TV

In this week we interview Sean Conway. He's a few days away from beating Iron Cowboy's world record for most Iron Distance training days in a row.   We also have News, Discussion of the Week, Age Grouper of the Week and Q&As.

James the Iron Cowboy is the guest host Monday, July 10th! James has an amazing story including the herculean 50-day journey of completing 50 long-distance triathlons in 50 consecutive days in all 50 states! He then broke that record in 2021 during the "Conquer 100" in which he completed 100 consecutive Ironman length triathlons in 100 days!To train like Hunter you can find more information on his website: HAOSTraining.comBLDR Sports:https://bldrsports.comLinktr.ee: https://linktr.ee/huntthesheriffBOA Link Code: HUNTER20https://glnk.io/nrpw4/hunterFollow me on: Facebook - https://www.facebook.com/H.McIntyreInstagram - https://instagram.com/huntthesheriff

Click here to Book a Call Now: http://rewirecall.com/ About James Lawrence  @ironcowboyjames : James is a world record triathlete, mostly known for doing 50 Ironmans in 50 states in 50 days, AKA "The 50" and is now on his journey to conquer 100 Ironmans in 100 days. His YouTube Channel is made to introduce his every day life, his workouts, and his family. His hope, is that everyone can feel inspired to achieve great things as they watch these videos, since many people realize that he is not much different from all of us. He is not genetically different from everyone, his accomplishments all started when he decided to believe in himself. Do you believe in you?Watch this episode on my YouTube Channelhttps://youtu.be/0lgHltZ_dGg&list=UUf6D1A8xbgNoWp3ofGO23sAFollow me on Facebook: https://www.facebook.com/DrAlokTrivediFollow me on Instagram: https://www.instagram.com/dr.rewire/Follow me on Twitter: https://twitter.com/drrewire/Follow me on LinkedIn: https://www.linkedin.com/in/draloktrivedi/Find more tips on my site: https://drrewire.com/ 

Learn how to become more mentally tough from the “Toughest Man On The Planet”. Join me in this thought-provoking episode as I speak with James Lawrence, also known as The Iron Cowboy and the toughest man on the planet. James is a living example of pushing physical, mental, and emotional limits, having completed 50 Ironman triathlons in 50 US states over 50 consecutive days. In this episode, James shares valuable insights on how we can become more mentally tough and achieve our goals. He talks about the importance of breaking down our goals into smaller achievable steps, consistently working hard towards them, and never giving up. James emphasizes that success is available to everyone and shares his winning formula. Tune in to this episode to learn from the Iron Cowboy and get inspired to push your own limits to become mentally tough and achieve your goals.   James Lawrence Instagram: https://www.instagram.com/ironcowboyjames/channel/?hl=en   The Iron Cowboy Documentary: https://www.amazon.com/Cowboy-Story-50-50-50-James-Lawrence/dp/B07NMK88VP  

Today, Ashley is joined by James Lawrence. James Lawrence is an ultra-endurance athlete, world record holder, fitness trainer, and keynote speaker.  In 2011, James accidentally set a world record by completing 20 half-Ironman distances in 22 weeks. The following year, he set another record by finishing 30 full-Ironman distances. Wanting to up the ante, in 2015 James gained media attention by completing 50 Ironman triathlon distances in 50 consecutive days in each of the 50 United States. In 2021, James completed the Conquer 100, which consisted of completing one full-distance triathlon every day for 100 consecutive days.  Known as ‘Iron Cowboy,” James works as a fitness trainer and keynote speaker. He offers training plans for runners and triathlon athletes. In addition, James has experience speaking to corporations and government agencies such as Google, Nike, Redbull, and the U.S. Navy. His podcast, The Grit Show, is available on Apple Podcasts and Spotify.  You can learn more about James by following him on Instagram @ironcowboyjames and visiting ironcowboy.com.  Sponsors: Shopify Today's episode of Reborn is brought to you by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/reborn (all lowercase). Take your business to the next level today! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you can hear the excitement in my voice in this podcast - it is real. In this one, I confirm the rumors that "YES", we're bringing the marketing legend that is Dan Kennedy to the stage, live and in person, at our July 8-9th Mastermind Event (in Cleveland, Ohio). Details at: www.paulgough.com/dan Dan and I will be hosting a two-day Mastermind meeting titled: "Zero to Million" - The unspoken secrets of renegade Millionaires (PLUS, the even BIGGER secrets of Insurance to Cash Pay Success). We've had some amazing speakers at my past events - from Shark Tank's Kevin O'Leary, Daymond John, and the "Iron Cowboy" James Larence - and Dan is well up there with these amazing names (...if not right at the very top of the pile!). Request all of the details on the event from here: www.paulgough.com/dan or send an email to paul@paulgough.com. There are just 25 general admission seats available - so be quick to book yours. P.S. Be sure to listen right to the end of the podcast because I share with you 4 hugely valuable lessons that Dan has taught me in the ten years I've worked with him and known him. The last twenty minutes of the Podcast is a recording of me LIVE from stage at a recent event in Las Vegas recently where I shared with 100+ practice owners just some of the many ways Dan has radically shifted my thinking and actions that in doing so has radically changed the circumstances of my life - for the better. P.P.S If you are wondering who Dan Kennedy is, just Google him...

After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family. Known as the Iron Cowboy, James earned this nickname from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, 50 full-distance triathlons, in 50 states, in 50 consecutive days (aka: 50.50.50). His combination of energy, humor, determination, and achievements captivates his audience and creates an inspirational and awakening phenomenon for all. James' story of reaching new limits is one everyone can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries. ⁠ To learn more about James Lawrence visit: ⁠https://premierespeakers.com/james-lawrence⁠

What does it take to be the toughest man on the planet? Just ask James “The Iron Cowboy” Lawrence. After completing 50 Ironman-distance triathlons in 2015 and being dubbed “toughest man on the planet,” James Lawrence kept moving forward. It's this drive, this ambition, this toughness that sets him up to be a source of inspiration for millions – not just for athletes, but for anyone with a mind to get up and go. This episode features an in-depth look into Lawrence's mindset and how he sets himself up for success by establishing his ethos.  Connect with James Lawrence at https://www.ironcowboy.com/ Connect with Brad's team at www.rentwerx.com!

James Lawrence, known as the "toughest man on the planet," is a Canadian athlete from Calgary, Alberta. He currently lives in Utah. Lawrence gained media attention in 2015 for setting the world record for the most Ironman-distance triathlons completed in a single year: 50. In 2021, he broke his own record by completing 100 consecutive Ironman-length triathlons in 100 days, then completed one more for a total of 101 in 101 consecutive days. Lawrence also holds the record for the most half-Ironman triathlons completed in a single year: 22, set in 2011. He is married and has four daughters and one son. Learn more about James Lawrence: https://www.ironcowboy.com/ Follow James Lawrence on Instagram: https://www.instagram.com/ironcowboyjames/ - Subscribe to The Casey Adams Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-casey-adams-show/id1328795944 Follow me on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams  TikTok: https://www.tiktok.com/@caseyadams Learn more about your ad choices. Visit podcastchoices.com/adchoices

James Lawrence, "The Iron Cowboy," and Joe sit down to discuss many topics, including a part of his story that isn't well known, Ironman training, mental toughness, and so much more.  More info at https://www.notalmostthere.com https://www.gobrewing.com https://www.ironcowboy.com/ https://chicagosep.com/contact-patrick-quinn/

Every time we try to achieve something, there are two possible outcomes -- we either succeed or fail. That is why most people believe that failure is the opposite of success, which is not. Failing is just a possibility; the opposite of success is giving up.In this episode, we focus on one of the 12 Principles of Highly Successful Leaders, most precisely the 12th principle: Never Give Up. We explore and get inspired by those that succeeded not because they didn't fail but because they kept going despite failing countless times, like Elon Musk, Michael Jordan, Viktor Frankl, and Thomas Edison.We learn about the power of having a dogged determination, keeping trying after failure, and never considering quitting as an option. We also go through two real-life examples of how our mind can trick us into thinking of giving up as an "honorable exit" and the lessons we can learn from that.Tune in to Episode 347 of Becoming Your Best, and get the motivation you need to never consider giving up as a viable option.In This Episode, You Will Learn:Why you should trust the process and keep going despite failure (4:47)Some examples of people who accomplished great things thanks to dogged determination (6:01)How weird mental gymnastics can trick us into quitting (8:54)The importance of quit doubting ourselves (10:37)The Iron Cowboy and his inspirational challenge (13:11)Always start with a vision, not with a problem (15:58)Five inspirational quotes to remember when quitting feels like an option (18:57)Becoming Your Best Resources:Becoming Your Best WebsiteBecoming Your Best University WebsiteBecoming Your Best LibraryEmail: support@becomingyourbest.com Book: Becoming Your Best: The 12 Principles of Highly Successful LeadersBook: Conquer Anxiety: How to Overcome Anxiety and Optimize Your PerformanceFacebook Group – Conquer Anxiety Hosted on Acast. See acast.com/privacy for more information.

BiSaddle was brought to market by a triathlete that was battling to find a comfortable saddle. It's since been used by the Iron Cowboy, James Lawrence and tons of other cyclists to alleviate pain associated with an improper fit saddle. On this episode we'll find out the history of how it came to be and what makes it different than any other saddle on the market. ►Featured Links https://bit.ly/3oVxt0j ::: BiSaddle Website ►B1KER Bar Podcast https://bit.ly/b1apple ::: iTunes https://bit.ly/b1gplay ::: Google Play https://bit.ly/b1soundc ::: SoundCloud https://bit.ly/b1spotify ::: Spotify ►Support B1KER http://patreon.b1ker.com ::: Patreon http://donate.b1ker.com ::: Donate http://shop.b1ker.com ::: B1KER Shop http://etsy.b1ker.com ::: Etsy B1KE Shop ►B1KER Social Media https://www.instagram.com/b1kerb1/ https://www.facebook.com/b1kerb1/ https://www.twitter.com/b1kerb1/

I watched a documentary recently that really resonated with me — The Iron Cowboy. It helped me realize that when things get tough, I mean really though — you need more than one why. Not only you, but the people around you need to know your "why". Hopefully this conceptdoes as much for you as it did for me. Listen in.  Mentioned in this episode: Iron Cowboy Documentary: https://www.amazon.com/Iron-Cowboy-Story-50-50-50-Triathlon/dp/B07D95GW6P

I watched a documentary recently that really resonated with me — The Iron Cowboy. It helped me realize that when things get tough, I mean really though — you need more than one why. Not only you, but the people around you need to know your "why". Hopefully this conceptdoes as much for you as it did for me. Listen in.  Mentioned in this episode: Iron Cowboy Documentary: https://www.amazon.com/Iron-Cowboy-Story-50-50-50-Triathlon/dp/B07D95GW6P

James ‘Iron Cowboy' Lawrence is the definition of GRIT! 50 Ironmans in 50 days in 50 states, 100 ultra triathlons in 100 days, and just a mindset that will leave you motivated to go conquer your goals without ever allowing excuses to hold you back! James is one of the most incredible human beings I have ever been around, and you will as well after you listen to this amazing episode!! ELEVE HEALTH Hyperbaric Chambers (HBOT) is a simple and non-invasive therapy that places the body in a pressurized environment that allows the extra oxygen to dissolve into the blood plasma and to travel freely through the circulatory system, getting to areas where red blood cells may be restricted in flow, naturally enhancing the human body's functions. It is a GAME CHANGER for total recovery, optimization, longevity, skin repair, brain health, and so much more! Check them out here! https://elevehealth.com/ (email info@davidnurse.com for special rates!) ________________________________________________________ I am all about wellness hacks, and I truly believe in these products. Make sure to click the links to get my special discounts. #BreakthroughPartners ChiliSleep™ will give you the BEST night of sleep, EVERY night! Honestly, using ChiliSleep products has been a game-changer in optimizing my sleep. • Code NURSE20 to get 20% off the Cube Sleep System with Chilipad® Cool Mesh™ • Code NURSE15 to get 15% OOLER® Sleep System with Chilipad® Cool Mesh™ ChiliSleep Discounts  ________________________________________________________ Luxee is a really awesome seasonal box that caters to performers, athletes, and entrepreneurs. They curate and ship award-winning products directly to your door at over 50% retail value...Ladder Sport, Legends athletic apparel, Manscaped, and HVMN are just a few. Check out their Spring Box now and snag 25% off using my code DAVID25. #ShopLuxee Now!  _______________________________________  H.V.M.N. Ketone-IQ™ - is one of my new favorite products! I love this drinkable ketone which supports mental clarity, athletic performance, and metabolic health. No caffeine. No sugar—just clean, natural energy to power your brain and body. All the gains here! Use my custom code DAVID for 10% off. Buy Ketone-IQ™ here

If you're an endurance athlete, chances are you've heard of James Lawrence, the “Iron Cowboy.” He broke multiple Guinness World Records early in his triathlon career, but his feats didn't stop there. He went on to complete arguably the most impressive endurance challenge ever by performing 100 full-distance triathlons in 100 days. James is an anti-trafficking advocate, and has used his platform to shine a light on the harsh realities of sex trafficking. Listen to James Lawrence open up to podcast host Garrett Jonsson about why he's dedicated to fighting sex trafficking, how he has overcome limiting beliefs, and how he redefines the impossible.To learn more about the harms of pornography on consumers, relationships, and its larger societal impacts, visit FTND.org.To support this podcast, click here.As you go about your day we invite you to increase your self-awareness, look both ways, check your blindspots, and consider before consuming.Fight the New Drug collaborates with a variety of qualified organizations and individuals with varying personal beliefs, affiliations, and political persuasions. As FTND is a non-religious and non-legislative organization, the personal beliefs, affiliations, and persuasions of any of our team members or of those we collaborate with do not reflect or impact the mission of Fight the New Drug.