Hammerstone - Bootstrapping a Software Company

Follow Hammerstone - Bootstrapping a Software Company
Share on
Copy link to clipboard

Three bootstrappers talking weekly about building a software business together.

Aaron Francis & Colleen Schnettler


    • Sep 28, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 37m AVG DURATION
    • 66 EPISODES


    Search for episodes from Hammerstone - Bootstrapping a Software Company with a specific topic:

    Latest episodes from Hammerstone - Bootstrapping a Software Company

    The End

    Play Episode Listen Later Sep 28, 2023 10:37


    Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Colleen is having all the fun

    Play Episode Listen Later Aug 15, 2023 30:54


    HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    On the precipice of something great

    Play Episode Listen Later Jun 30, 2023 25:40


    HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Good tweets are good

    Play Episode Listen Later Jun 23, 2023 26:31


    HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Colleen is pumped

    Play Episode Listen Later Jun 1, 2023 34:08


    HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    We're HelloQuery now

    Play Episode Listen Later May 12, 2023 37:46


    HelloQuery: https://helloquery.comAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    We didn't break up!

    Play Episode Listen Later May 4, 2023 24:41


    Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    MicroConf Recap

    Play Episode Listen Later May 1, 2023 26:50


    Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Customer interviews lead to a new hypothesis

    Play Episode Listen Later Apr 5, 2023 39:49


    Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Two Separate Businesses

    Play Episode Listen Later Mar 23, 2023 27:48


    Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Plans for March (Subject to change)

    Play Episode Listen Later Mar 9, 2023 26:10


    Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Hi Sinclair! (and recapping Laracon EU)

    Play Episode Listen Later Feb 19, 2023 25:09


    Back from Laracon EU, and it went well.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    The Nova launch and a (small) pivot

    Play Episode Listen Later Jan 18, 2023 22:35


    Kind of a pivot, but not really.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    New year, new energy

    Play Episode Listen Later Jan 12, 2023 28:24


    We're off to a good start for 2023.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Looking back, looking forward

    Play Episode Listen Later Dec 23, 2022 24:38


    Colleen and Aaron recap 2022 and look forward to 2023.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    We're back baby!

    Play Episode Listen Later Nov 18, 2022 26:49


    Colleen and Aaron are back from a hiatus.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Use Cases

    Play Episode Listen Later Aug 2, 2022 32:10


    Colleen and Aaron talk through use cases for Refine that may actually get people excited.Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Back from Vacation

    Play Episode Listen Later Jul 11, 2022 43:26


    Aaron and Colleen are both back from vacation with a lot of updates to share.Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Email Outreach, GitHub Actions, and a Demo Site

    Play Episode Listen Later Jun 15, 2022 26:02


    Aaron got stranded in Dallas thanks to two cancelled AA flights. We're sending outreach emails and doing a bunch of ancillary product work.Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    The Calls are Happening

    Play Episode Listen Later Jun 9, 2022 24:05


    We're starting to have calls with customers!Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Glimmers of Hope

    Play Episode Listen Later Jun 2, 2022 20:03


    Things are starting to look up!Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    We Sent the Email! And Made No Sales!

    Play Episode Listen Later May 23, 2022 26:15


    We sent the Nova email! And it didn't go quite as planned.Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    It's Time to Business

    Play Episode Listen Later Apr 27, 2022 30:03


    Tech time is over, it's time to business.Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    The Landing Page Lives!

    Play Episode Listen Later Apr 19, 2022 45:30


    The Nova landing page (with a buy now button!) is live.Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

    Some Big Changes

    Play Episode Listen Later Apr 13, 2022 34:34


    Some big changes happening at Hammerstone. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

    Aaron's New Job, Balancing Client vs Product Work

    Play Episode Listen Later Mar 16, 2022 34:15


    Aaron got a new job! We're trying to figure out how to balance client work and product work. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto Tuple: https://tuple.app

    Is Rails Over? Aaron Goes Full Hipster

    Play Episode Listen Later Mar 2, 2022 38:34


    We talk about the future of Rails and how it differs from Laravel. Aaron has been experimenting with Cloudflare, Edge Workers, and Fly.io. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto

    Conferences and First Revenue

    Play Episode Listen Later Feb 15, 2022 33:54


    Laracon is over, Colleen is speaking at a conference in March. We got paid! Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto

    Bonus: Talking Twitter with Matt Swanson

    Play Episode Listen Later Feb 11, 2022 98:39


    In a long bonus episode, Matt Swanson (https://twitter.com/_swanson) joins Aaron to talk about Twitter. Aaron: https://twitter.com/aarondfrancis Matt: https://twitter.com/_swanson Boring Rails: https://boringrails.com/ ShowCode: https://showcode.app

    Laracon is Tomorrow

    Play Episode Listen Later Feb 8, 2022 38:03


    Aaron is practicing for Laracon, a lot. Laracon: https://laracon.net/ Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto

    First Nova Install

    Play Episode Listen Later Feb 1, 2022 48:40


    Our first Nova user has it installed and is trying it out. Aaron is prepping for Laracon and running out of steam. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto

    All the Frontends, Onboarding Nova, and MySQL Stuff

    Play Episode Listen Later Jan 27, 2022 47:47


    We're wrangling multiple frontends all at once, trying to onboard Nova users, and Aaron did some fun MySQL stuff.

    Sean Has Known All Along

    Play Episode Listen Later Jan 18, 2022 44:04


    It's starting to work, but Sean always knew it was going to.

    Back in the Saddle

    Play Episode Listen Later Jan 6, 2022 58:13


    The team is back from Christmas break, with a lot to talk about.

    Work and Family, with Matt Wensing

    Play Episode Listen Later Dec 23, 2021 46:45


    Matt Wensing (https://twitter.com/mattwensing) joins Aaron to talk about sacrificing time early on in hopes of having more freedom later.

    Optimizing Time-to-UI and Next Steps for Livewire

    Play Episode Listen Later Dec 15, 2021 41:08


    Talking through a few Vue changes, making a call on a Livewire frontend.

    (Finally) Exiting the Trough of Despair

    Play Episode Listen Later Dec 8, 2021 34:00


    Aaron and Colleen talk about the trough of despair and also numeric range optimizations, of course.

    React, Vue, Laravel, Rails, and Hotwire. Oh my!

    Play Episode Listen Later Nov 30, 2021 38:06


    Back from Thanksgiving, we talk about finding an amazing React contractor, integrating the Vue and Laravel libraries, and more. 

    Launch Day is in Sight

    Play Episode Listen Later Nov 17, 2021 43:36


    Coffee, Renderless Components, and Confidence

    Play Episode Listen Later Nov 10, 2021 33:30


    We talk about our coffee habits, new computers, renderless components, databases, and confidence.

    Colleen Reaches Enlightenment

    Play Episode Listen Later Nov 2, 2021 54:05


    Lots of exciting updates from Founder's Summit, and Aaron reports back on the first Laravel client.

    Back in the Saddle

    Play Episode Listen Later Oct 22, 2021 28:44


    After a short break, we're back!

    Pheasants, Live Coding, Filters-in-a-filter

    Play Episode Listen Later Oct 1, 2021 44:18


    Sean went pheasant "hunting", Aaron gave a live coding presentation, Colleen is building out nested filters

    Who _Are_ You?

    Play Episode Listen Later Sep 24, 2021 40:32


    Colleen listened to Aaron's solo episodes and it... raised some questions

    Hammerstone, a History

    Play Episode Listen Later Sep 17, 2021 27:24


    Aaron comin atcha from the kitchen table. A solo show.

    2 Jobs, Stabilizers, and Torchlight Clients

    Play Episode Listen Later Sep 10, 2021 51:07


    Sean is feeling the weight of his many jobs, Aaron tries to say "stabilizers" as much as possible in one episode, and we talk about new Torchlight clients.

    Foreign Keys and Calvin & Hobbes

    Play Episode Listen Later Sep 3, 2021 43:16


    We're kind of all over the place today! Sleep, foreign keys, CommandBar, Calvin & Hobbes somehow, Vue, and so on.Command Bar - "CommandBar gives your users onboarding nudges, quick actions [...] in one personalized [...] widget."

    Bonus Episode: A Deep Dive into Sidecar with Greg Skerman

    Play Episode Listen Later Sep 2, 2021 53:11


    Greg Skerman (https://twitter.com/GregSkerman) is the OG Sidecar user, and he stops by to teach Aaron a thing or two. Greg's Twitter: https://twitter.com/GregSkerman Greg's company: https://www.iseekplant.com.au That one LinkedIn article Greg wrote: https://www.linkedin.com/pulse/always-deploying-greg-skerman/ Laravel Brisbane: https://www.meetup.com/bne-laravel-meetup/ Sidecar: https://github.com/hammerstonedev/sidecar InertiaJS

    Colleen's First Week, Refine Pricing, and Acquiring a Product

    Play Episode Listen Later Aug 27, 2021 71:48


    Colleen is a week into working with the client. Sean can't sleep, Aaron is having surgery. We talk about Refine + Laravel launch date, and Hammerstone acquiring a product!

    Billions with a "B"

    Play Episode Listen Later Aug 13, 2021 38:50


    Aaron can barely move, Colleen is working with billions of records. Sean is on vacation! Lucky Sean.

    Hammerstone is Growing

    Play Episode Listen Later Aug 6, 2021 33:06


    Hammerstone adds a new partner.

    Claim Hammerstone - Bootstrapping a Software Company

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel