Racing Mentor Sponsorship Podcast

With the race season fast approaching, what can you do to secure sponsorship quickly? Jess and Toby talk through some quick-win options in this episode of the Sponsorship Podcast.

Join Jess as she discusses how you can plan for 2022, including how to get last-minute sponsorship.

We had a break and now we're back! Listen as Toby Trice discusses his championship win in the Ginetta Academy and how Jess has developed a course that's changing lives all over the world.

In this week's episode, Jess and Toby tackle the subject of how to ask for money successfully, not underselling yourself, and how to demonstrate the value in what you are offering and justifying the cost implications involved.

Big press coverage can be hiding around any corner, you just need a little out-of-the-box thinking to find those opportunities. In this episode, Jess and Toby give clear examples of avenues you may not have thought of when it comes to securing press coverage.

Writing a press release is only half the solution. How can you utilise the press release to maximise your coverage in the press and with existing and potential sponsors? In this week's episode Jess and Toby discuss how you should approach the media, and some top tips on how to get your story shared as widely as possible.

Getting press coverage is a great way to get more visibility, which makes conversations with potential sponsors so much easier. In this episode we go through how to write a compelling press release that will be picked up by journalists.

You can find out so much about a potential sponsor before you pitch. By understanding their goals, you can create something that not only wows them but also provides clear value. In this episode Jess and Toby talk about how to find those goals and use them in your pitch.

In this episode, Jess and Toby answer your questions about motorsport sponsorship, social media, and more.

Whether you're creating your own email template to save time or are using one from Racing Mentor, here are some tips on how to keep them relevant and personal to the business you're pitching to.

In this weeks episode Jess and Toby discuss what you can do at a race weekend to go that extra mile for your sponsors and clearly demonstrate your added value.

Finding the right sponsors to propose your sponsorship packages too is crucial. In this week's episode, Jess and Toby discuss how you can find the perfect sponsorship for your racing efforts.

In this week's episode, Jess and Toby take it back to the fundamental basics of sponsorship, how to attract them and approach them professionally.

In this week's episode, Jess and Toby discuss when you should start outsourcing particular elements of your workload, so that you can focus on the more important projects and the bigger picture.

In this week's episode, Jess and Toby discuss how to have fun while making your online content, bringing out your personality professionally and how to think outside the box.

Keeping your motivation up, especially at the moment, can prove difficult for anyone. In this week's episode, Jess and Toby discuss their experiences of lacking motivation, when to take a break, and how to overcome it so that you can continue to work towards your goals and objectives.

Differentiating yourself is key when building your personal brand and developing an engaged audience. The easiest way to do this it to play to your strengths, focus on what motivates you and find your individual niche. In this week's episode, Jess and Toby explain the best ways of finding your niche, how to use it to your advantage to build your following.

"It's race week!" - Sadly it's not, but in this week's episode Jess and Toby discuss the various forms of content they are bored of seeing from racing drivers on social media, and what you can do while there's no racing to ensure you stand out from the crowd, appealing to your fans and sponsors.

In this week's episode, Jess and Toby discuss how you can maximise the potential of LinkedIn to your advantage, forging new relationships and how you should approach new contacts with sponsorship propositions correctly.

Making a good first impression can be vital. In this week's episode, Jess and Toby discuss how you can make yours count both online and in person, while demonstrating the values of your brand at the same time.

With the global situation constantly changing around us, it can be hard to keep focus on your ambitions and to remain positive. In this week's episode, Jess and Toby discuss the various things you can do to ensure you stick to your goals, and make 2021 the year you achieve your goals.

2020 was a weird year. Take some time to reset and set some goals for the year ahead. In this episode, Jess and Toby talk about your plan for the year, how to find some consistency, and how to make it your most successful season yet.

We've talked about how to grow an email list (episode 020) but how do you write for your audience? This podcast will take you through everything you need to know to write an engaging email newsletter.

Have you ever struggled with that feeling of not being good enough or that you're a fraud who's about to be found out? This self-doubt is called impostor syndrome. In this episode, Jess and Toby talk through their experiences, as well as how to overcome it.

Not sure if a potential sponsor has the money to work with you? Here are the steps you need to take and the questions you need to ask to find out.

LinkedIn is a really valuable tool for the racing driver but it's often tough to know where to start on this business-focussed platform. In this episode of the Sponsorship Podcast, Jess and Toby talk about how to make LinkedIn work for you.

As part of the Racing Mentor Side Hustle Series, we're talking about different ways you can make money to go racing. Sponsorship is our preferred method but it's not the only way.

Whether you're going into lockdown, are skipping a year, or the race season has ended, you're probably wondering how to use your time most effectively. This episode contains 10 things you can do to stay productive when you're not racing.

Closing a sponsorship deal doesn't have to be complicated. It's all about confidence, asking the right questions, and remembering the benefits.

Sometimes you'll be in a position where you get offered product sponsorship but is it worth it? In this episode, Jess and Toby explore the right times to ask for product sponsorship and when to ask for cold hard cash.

Being able to directly connect with your audience and sponsors has a lot of value. In this episode, learn the power of an email newsletter, how to set one up, the benefits, and how to encourage people to sign up.

Managing your time between racing and sponsorship tasks can be tough - even more so if you're working full time, too. Here are some tools and tips to help you better manage your time.

At various points in the pitch process, you're bound to come across objections such as 'we don't have the budget'. In this episode, Jess and Toby talk about how you can tackle these objections and get closer to that sale.

There's a huge misconception that it's easier to secure sponsorship in the US than it is in the UK. In this episode, special guest Davin Sturdivant joins Jess to debunk some myths and give some advice on anyone wanting to cross the pond - while also discussing the important topic of inclusivity and diversity within motorsport.

Choosing the right championship at any stage in your career can be tough when there's so much choice out there. Listen as Jess and Toby discuss what you need to look for in order to make the decision that's right for you (and your sponsors).

Sim racing isn't just a valuable way to improve your race craft but it can add extra value to your sponsors too.

To secure sponsorship, you need to be a sales person. In this episode, Jess and Toby talk about their sales processes and give some tips on how to build rapport, qualify your prospects, and close the sale.

YouTube provides a platform for racing drivers to show their value to potential sponsors. In this podcast, Jess and Toby talk through how to get started on YouTube, grow your channel, and attract partners.

Sponsorship isn't the only way to fund your racing career. A side hustle, or even setting up a fully-fledged business, can be just as effective. In this episode we talk about how to find the one that's right for you.

Not everyone naturally feels comfortable on camera. Here are some tips if you'd like to get better at interviews and creating your own video content.

Business-minded racing drivers are more successful. Here are the essential business skills you need to learn.

When you're sending a pitch, the first thing your prospect sees is your subject line. Here, we look at how to get your prospect to click and reply with a well-crafted subject.

Love Instagram but don't seem to be getting anywhere with it? In this episode we talk about how to grow your following and increase your engagement.

Don't overlook PR, it's a powerful tool for building your fanbase and attracting sponsors. With the right approach, getting high-level press coverage is surprisingly easy, too.

This episode looks at the mistakes drivers make when searching for sponsorship and what they can do to improve their chances of success.

A loyal and engaged audience is a vital tool in the sponsorship process. In this episode, we explore how to build your audience, why you don't need huge numbers to succeed, and how to leverage your audience to secure sponsorship.

Understanding the difference between features and benefits will help you create compelling sponsorship pitches.

Proper research is a hugely important part of the pitch process. In this episode, we look at how to find potential sponsors and carry out in-depth research that will help you nail your pitch.

It's important for racing drivers to think outside the box because it's these ideas that can really make you stand out to sponsors. In this episode, we talk about how you can do this, with plenty of examples.

Your brand as a racing driver is about so much more than having a fancy logo. In this episode, we talk about how to build an impressive brand that will get you noticed by sponsors.

As a journalist and former Porsche team boss, Jess Shanahan set up Racing Mentor after seeing how many talented drivers were unable to climb the ladder due to lack of funds. Racing Mentor aims to bring business and marketing knowledge to racing drivers at all levels, all over the world. It focuses on how drivers can stand out in a crowded market, secure sponsorship and continue climbing the motorsport ladder. The new Racing Mentor Sponsorship Podcast will help you get on track with expert advice on motorsport sponsorship from the people who have succeeded.