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We had a unique opportunity in talking with data privacy attorney Sheila FitzPatrick. She lives and breathes data security and is recognized expert on EU and other international data protection laws. FitzPatrick has direct experience in representing companies in front of EU data protection authorities (DPAs). She also sits on various governmental data privacy advisory boards. During this first part of the interview with her, we focused on the new General Data Protection Regulation (GDPR), which she says is the biggest overhaul in EU security and privacy rules in twenty years. One important point FitzPatrick makes is that the GDPR is not only more restrictive than the existing Data Protection Directive—breach notification, impact assessment rules—but also has far broader coverage. Cloud computing companies no matter where they are located will be under the GDPR if they are asked to process personal data of EU citizens by their corporate customers. The same goes for companies (or controllers in GDPR-speak) outside the EU who directly collect personal data – think of any US-based e-commerce or social networking company on the web. Keep all this in mind as you listen to our in-depth discussion with this data privacy and security law professional. Transcript Cindy Ng Sheila FitzPatrick has over 20 years of experience running her own firm as a data protection attorney. She also serves as outside counsel for Netapp as their chief privacy officer, where she provides expertise in global data protection compliance, cyber security regulations, and legal issues associated with cloud computing and big data. In this series, Sheila will be sharing her expertise on GDPR, PCI compliance, and the data security landscape. Andy Green Yeah, Sheila. I'm very impressed by your bio and the fact that you've actually dealt with some of these PPA's and EU data protection authorities that we've been writing about. I know there's been, so the GPDR will go into effect in 2018, and I'm just wondering what sort of the biggest change for companies, I guess they're calling them data controllers, in dealing with DPA's under the law. Is there something that comes to mind first? Sheila FitzPatrick And thank you for the compliment by the way. I live and breathe data privacy. This is the stuff I love. GPR ...I mean is certainly the biggest overhaul in 20 years, when it comes to the implication of new data privacy regulations. Much more restrictive than what we've seen in the past. And most companies are struggling because they thought what was previously in place was strict. There's a couple things that stick out when it comes GDPR, is when you look at the roles of the data controller verses the data processor, in the past many of the data processors, especially when you talk about third party outsourcing companies and any particular cloud providers, have pushed sole liability for data compliance down to their customers. Basically, saying you decide what you're going to put in our environment, you have responsibility for the privacy and security aspects. We basically accept minimal responsibility. Usually, it's around physical security. The GDPR now is going to put very comprehensive and very well-defined regulations and obligations in place for data processors as well. Saying that they can no longer flow responsibility for privacy compliance down to their customers. And if they're going to be... even if they... often times, cloud providers will say, "We will comply with the laws in countries where we have our processing centers." And that's not sufficient under the new laws. Because if they have a data processing center say in in UK, but they're processing the data of a German citizen or a Canadian citizen or someone from Asia Pacific, Australia, New Zealand, they're now going to have to comply with the laws in those countries as well. They can't just push it down to their customers. The other part of GDPR that is quite different and it's one of the first times it's really going to be put into place is that it doesn't just apply to companies that have operations within the EU. It is basically any company regardless of where they're located and regardless of whether or not they have a presence in the EU, if they have access to the personal data of any EU citizen they will have to comply with the regulations under the GDPR. And that's a significant change. And then the third one being the sanction. And the sanction can be 20,000,000 euro or 4% of your global annual revenue, whichever is higher. That's a substantial change as well. Andy Green Right, So that's some big, big changes. So you're referring to I think, what they call 'territorial scope'? They don't have to necessarily have an office or an establishment in the EU as long as they are collecting data? I mean we're really referring to social media and to the web commerce, or e-commerce. Sheila FitzPatrick Absolutely, but it's going to apply to any company. So even if for instance you say, "Well, we don't have any, we're just a US domestic company", but if you have employees in your environment that hold EU citizenship, you will have to protect their data in accordance with GDPR. You can't say, well they're working the US, therefore US law applies. That's not going to be the case if they know that the individual holds citizenship in the EU. Andy Green We're talking about employees, or...? Sheila FitzPatrick Could be employees, absolutely. Employees... Andy Green Anybody? Sheila FitzPatrick Anybody. Andy Green Isn't that interesting? I mean one question about this expanded territorial scope, is how are they going to enforce this against US companies? Or not just US, but any company that is doing business but doesn't necessarily have an office or an establishment? Sheila FitzPatrick Well it can be... see what happens under GDPR is any individual can file a complaint with the ports in basically any jurisdiction. They can file it at the EU level. They can file with it within the countries where they hold their citizenship. They can file it now with US courts, although the US courts... and part of that is tied to the new privacy shield, which is a joke. I mean, I think that will be invalidated fairly quickly. With the whole Redress Act, it does allow EU citizens to file complaints with the US courts to protect their personal data in accordance with EU laws. Andy Green So, just to follow through, if I came from the UK into the US and was doing transactions, credit card transactions, my data would be protected under EU law? Sheila FitzPatrick Well, if the company knows you're an EU citizen. They're not going to necessarily know. So, in some cases if they don't know, they're not going to held accountable. But if they absolutely do know then they will have to protect that data in accordance with UK or EU law. Well, not the UK... if Brexit goes through, the EU law won't matter. The UK data protection act will take precedence. Andy Green Wow. You know it's just really fascinating how the data protection and privacy now is just so important. Right, with the new GPDR? For everybody, not just the EU companies. Sheila FitzPatrick Yeah, and its always been important, it's just the US has a totally different attitude. I mean the US has the least restrictive privacy laws in the world. So for individuals that have really never worked or lived outside of the US, the mindset is very much the US mindset, which is the business takes precedence. Where everywhere else in the world, the fundamental right to privacy takes precedence over everything. Andy Green We're getting a lot of questions from our customers the new Breach Notification rule... Sheila FitzPatrick Ask me. Andy Green ...in the GDPR. I was wondering if you could talk about... What are one the most important things you would do when you discover a breach? I mean if you could prioritize it in any way. How would you advise a customer about how to have a breach response program in a GDPR context? Sheila FitzPatrick Yeah. Well first and foremost you do need to have in place, before a breach even occurs, an incident response team that's not made up of just the IT. Because normally organizations have an IT focus. You need to have a response team that includes IT, your chief privacy officer. And if the person... normally a CPO would sit in legal. If he doesn't sit in legally, you want a legal representative in there as well. You need someone from PR, communications that can actually be the public-facing voice for the company. You need to have someone within Finance and Risk Management that sits on there. So the first thing to do is to make sure you have that group in place that goes into action immediately. Secondly, you need to determine what data has potentially been breached, even if it hasn't. Because under GDPR, it's not... previously it's been if there's definitely been a breach that can harm an individual. The definition is if it's likely to affect an individual. That's totally different than if the individual could be harmed. So you need to determine okay, what data has been breached, and does it impact an individual? So, as opposed to if company-related information was breached, there's a different process you go through. Individual employee or customer data has been breached, the individual, is it likely to affect them? So that's pretty much anything. That's a very broad definition. If someone gets a hold of their email address, yes, that could affect them. Someone could email them who is not authorized to email them. So, you have to launch into that investigation right away and then classify the data that has been any intrusion into the data, what that data is classified as. Is it personal data? Is it personal sensitive data? And then rank it based on is it likely to affect an individual? Is it likely to impact an individual? Is it likely to harm an individual? So there could be three levels. Based on that, what kind of notification? So if it's likely to affect or impact an individual, you would have to let them know. If it's likely to harm an individual, you absolutely have to let them know and the data protection authorities know. Andy Green And the DPA, right? So, if I'm a consumer, the threshold is... in other words, if the company's holding my data, I'm not an employee, the threshold is likely to harm or likely to affect? Sheila FitzPatrick Likely to affect. Andy Green Affect. Okay. That's a little more generous in terms of... Sheila FitzPatrick Right. Right. And that has changed, so it's put more accountability on a company, because you know that a lot of companies have probably had breaches and have never reported them. So, because they go oh well, there was no Social Security Number, National Identification number, or financial data. It was just their name and their address and their home phone number or their cell phone. And the definition previously has been well, it can't really harm them. We don't need to let them know. And then all of a sudden people's names show up on these mailing lists. And they're starting to get this unsolicited marketing. And they can't determine whether or not... how did they get that? Was it based on a breach or is it based on trolling the Internet and gathering information and a broker selling that information? That's the other thing. Brokers are going to be impacted by the new GDPR, because in order to sell their lists they have to have explicit consent of the individual to include their name on a list that they're going to sell to companies. Andy Green Alright. Okay. So, it's quite consumer friendly compared to what we have in the US. Sheila FitzPatrick Yes. Andy Green Is there sort of new rules about what they call sensitive data? And if you're going to process certain classes of sensitive data, you need approval from the... I think at some point you might need approval from the DPA? You know what I'm referring to? I think it's the... Sheila FitzPatrick Yes. Absolutely. I mean, that's always been in place in most of the member states. So, if you look at the member states that have the more restrictive data privacy laws like Germany, France, Italy, Spain, Netherlands, they've always had the requirement that you have to register the data with the data protection authorities. And in order to collect and transfer outside of the country of origination any sensitive data, it did require approval. The difference now is that any personal data that you collect on an individual, whether it's an employee, whether it's a customer, whether it's a supplier, you have to obtain unambiguous and freely given explicit consent. Now this is any kind of data, and that includes sensitive data. Now the one difference with the new law is that there are just a few categories which are truly defined as sensitive data. That's not what we think of sensitive data. We think of like birth date. Maybe gender. That information is certainly considered sensitive under... that's personal data under EU law and everywhere else in the world, so it has to be treated to a high degree of privacy. But the categories that are political/religious affiliation, medical history, criminal convictions, social issues and trade union membership: that's a subset. It's considered highly sensitive information in Europe. To collect and transfer that information is going to now require explicit approval not only from the individual but from the DPA. Separate from the registrations you have done. Andy Green So, I think what I'm referring to is what they call the Impact Assessment. Sheila FitzPatrick Privacy Impact Assessments have to be conducted now anytime... and we've always... Anytime I've worked with any company, I've implemented Privacy Impact Assessments. They're now required under the new GDPR for any collection of any personal data. Andy Green But sensitive data... I think they talked about a DNA data or bio-related data. Sheila FitzPatrick Oh no. So, what you're doing... What happened under GPDR, they have expanded the definition of personal data. And so that not the sensitive, that's expanding the definition of personal data to include biometric information, genetic information, and location data. That data was never included under the definition of personal data. Because the belief was, well you can't really tie that back to an individual. They have found out since the original laws put in place that yes you can indeed tie that back to an individual. So, that is now included into the definition. Andy Green In sort of catching up a little bit with that technology? Sheila FitzPatrick Yeah. Exactly. But part of what GPDR did was it went from being a law around processing of personal data to a law that really moves you into the digital age. So, it's anything about tracking or monitoring or tying different aspects or elements of data together to be able to identify a person. So, it's really entering into the digital age. So, it's trying to catch up with new technology. Andy Green I have one more question on the GDPR subject. There's some mention in the law about sort of outside bodies can certify...? Sheila FitzPatrick Well, they're talking about having private certifications and privacy codes. Right now, those are not in place. The highest standard you have right now for privacy law is what's call Binding Corporate Rules. And so companies that have their Binding Corporate rules in place, there's only less than a hundred companies worldwide that have those. And actually, I've written them for a number of companies, including Netapp has Binding Corporate rules in place. That is the gold standard. If you have BCRs, you are 90% compliant with GDPR. But the additional certifications that they're talking about aren't in place yet. Andy Green So, it may be possible to get a certification from some outside body and that would somehow help prove your... I mean, so if an incident happens and the DPA looks into it, having that compliance should help a little bit in terms of any kind of enforcement action? Sheila FitzPatrick yes, it certainly will once they come up with what those are. Unless you have Binding Corporate Rules. But right now... I mean if you're thinking something like a trustee. No. there is no trustee certification. Trustee is a US certification for privacy, but it's not a certification for GDPR. Andy Green Alright. Well, thank you so much. I mean these are questions that, I mean it's great to talk to an expert and get some more perspective on this.

Hey, hope everyone's doing well out there. Though I want to be publishing a lot more on here in the future. And partly, hope everything's going well for you. It's Christmas here. Or two days after, now. Just wanted to reach out to you guys again and I hope you're doing great. It's been snowing a lot here. It always reminds me of making snow forts. I skied like crazy growing up. My dad was on track to, he was gonna be an Olympic downhill skier. He is very fast on moguls. He was extremely fast at moguls. He still won't tell me the highest cliff he jumped off of. But, anyway so ... I come from a long line of adrenaline junkies. And people who push boundaries. Anyway, the snow here in Boise, Idaho always reminds me of skiing. I grew up in Denver, though. And the mountains here are not quite as big in Boise as they are in Denver. I kinda miss it, to be honest. I wish there were bigger kind of better mountains. The mountains here are tiny in Idaho on this side of Idaho, anyway. Anyway, hey. I hope you are doing great though. I love the game of business. I love what it does to people and how it makes them stretch and grow and become something else and brand new. So for me, I love vacation, obviously as much as the next person, but man, after three days of time off, I am itching to get back to work. So I got up super early on the 26th and I just started working. I think I worked for 12 straight hours. Is it an issue? Probably. But there are worse things, so I guess. I wanted to real quick just acknowledge a quick story. A lot of you guys know that I'm in the Army. I'm literally about to get out. I was an officer in the Army for a while and really enjoyed that. Before I was an officer, I was enlisted. Actually went through basic training. Really enjoyed it, loved the chaos in a weird way. It was actually when we were sitting down and doing nothing that was actually harder for me than when it was crazy. Which I don't know if my head's just kind of messed up like that or I don't know. It comes from the adrenaline junkie side of the family. But, there was this mentality. You got to understand that when I went into the Army, I was like significantly older than a lot of the other people. We did it for a lot of reasons. Number one: I just wanted to. I wanted to know what that was like. I wanted to learn how to push myself and things like that. I already knew how, but you know. I think it goes back to the adrenaline junkie side of the family a little bit. Like I really wanted to go to crazy zone a little bit. And it was fun. And I enjoyed that. But there were ... multiple times. I was a bit older. And I was married, which immediately set me apart from a lot of people. I had a kid, which really set me apart from a lot of the other people. I was about to graduate college, which really, really set me apart. I'm not saying above. I'm not saying I was better than. Nothing like that at all. I'm not trying to say that. But what I am saying is that I was just in a very different place in life than a lot of the other people that were there. I didn't realize that I'd been with a bunch of 17-year-olds and I was 25, married, had a kid, almost through college. There was some life lessons that I had had that a few of the people had not had there. And vice versa. I'm not saying I was any better or anything like that. But I learned a really big lesson while I was in there. Especially when I was in basic training. I'm struggling to find words to say this. I should have probably thought that part through of this a little bit more. I definitely know where I'm going with this, guys, I'm just trying to figure out what ... how to say this. Don't be afraid of progression because of feeling a little bit of discomfort. You know what I mean? There was an attitude of ... there was a few guys I would talk to and I'd be like, "Hey, look. This is my goals in life. What do you want to do?" And you get really close with your fellow soldier buddies. We call them brothers and sisters. I mean, literally. It's ... I have struggled to find a connection with people the way that I've found it in the military. It's because shooting live rounds around each other, you know what I mean? Like ... the amount of trust is insane. But there was ... I was talking to a ... this happened many times. I'm having a hard time finding a specific example in my head of it. Possibly I should have thought through that part a little bit more. But like I ... please understand the lesson here that I'm trying to say. There was many times I would go talk and I would say, "Hey. Look, what do you want to do in life, what do you want to do in life?" And again, I was on a different area of life than most of the people there. I was literally like eight years older than a lot of people there. Married, kid, almost through college. Right? So I had certainly addressed the topic in my own head of what do I want to do with my life. Whereas a lot of other people, other of kids, honestly, that were in there with me ... had not. Anytime I would say, "Hey, I want to go do this, this or this." A lot of times, the answer was, "Oh. Yeah. But then you gotta do x, y and z. That's kind of hard." Like, "So what?" It's the same attitude, same mentality a lot of times that I'll see from people when I'm on stage teaching. Okay? A lot of you guys don't know, I worked for two years at a place called ClickFunnels. I still technically do for the next day and then I'm done. Or two days. And then I'm done, which is crazy. I'm actually leaving my job over MLM. Okay, because it's going well and I practice what I preach and I'm not here blowing smoke. Okay? I'm telling you exactly what I do. But there was this mentality of hey, let's not do something ... or let's not pursue something. Let's not go for something in life simply because it's challenging. I hate that. I hate hanging out with people who believe that. I hate ... and I'm using hate for ... on purpose. I hate it. It is some of the most ... it makes me feel like there are walls around me. It is some of the most controlling, constricting attitude I've ever experienced in my life. Or if somebody else is like that, like I ... have a hard time. Maybe it's a personal issue of mine, but I have a hard time spending time around an individual who believes that. That hey, let's not go from something simply because it's going to be challenging. Man, I do crap because it's challenging. I like it. You know what I mean? I do that on purpose. Some of you guys are like, "Steve, what does that have to do with MLM and my own MLM?" Everything. It has everything to do with it. Whatever you're doing right now ... and I'm not trying to poke fingers or peg you and say, "I got you, I know exactly where you are. I've been in your shoes before." Like no. Everyone's different. We all come from different walks of life. But I bet ... if you are brand new to MLM or even if you're experienced, a lot of times, it's the first place that people go when they're still in a job. I came back to MLM to do this after I've been selling things online and things like that. I came back to it. So, if you're working for another person, the thing that I'm trying to put across and the thing that I'm trying to tell you is that ... this business will require your growth in a way that you probably may not be thinking about. Which is fine. MLM and business and entrepreneurship in general requires you to grow. As a person. It requires you, why? Because if you have not mastered simple things like ... hey, let's go ... let's make sure we get up on time. Or hey, I can't shower appropriately. Or ... there's simple things in your life that you've not actually accomplished. How can you expect to accomplish other bigger things? That make sense? It requires your personal growth. And then when you add in the other human element of other people being on your team, other people that you've got to work with, their backgrounds, how you inspire them to be leaders. How you pass down the gauntlet to them as they keep recruiting, as they keep selling? How on earth can you do that if you've not addressed personal things inside your life yet? What I'm trying to do is I'm trying to help you realize your own situation in a very clear, candid way. Very clear. If there is something in your life that you do not like, you have the ability to change it. And I invite you to do so and I honestly invite you to realize that it probably is affecting your MLM business in ways that you probably aren't thinking about. I'm going through those lessons too, all the time. I'm going through them a lot. A lot. In your MLM, as you are sitting there and you're thinking through, you have this one problem in your head. I don't know what it is. It's specific to you. It's specific to your own thing. There is an issue. There's an obstacle or something inside your head that you're trying to get around. What I'm trying to tell you is I'm trying to help you realize that that obstacle is the way. Okay? I'm trying to help you realize that the obstacle is the way. I'm trying to help you realize that you should not get numb to where you are. It breaks my heart when someone who has failed a few times before, they start to drop down their expectations for their own selves. Then they get a little bit numb. Then they start justifying. Then they start saying things like, "Oh, I won't do this because it's challenging." Does that make sense? Guys, embrace. Okay, this is definitely from the Army. There's a time it was raining ice and sleet. It was an ice storm and it covered everything in like a quarter to half inch of ice. It was down on power lines. It was ... terrible. This was the middle of basic training and I certainly know there are other more intense trainings that basic training, but it was still intense in some scenarios. It was cold, it was freezing. They took advantage of the fact that it was snowing ice and raining ice and sleet. So we would stand in shorts and t-shirt out in the middle of it for ... I mean, hours. Just to toughen us up, which was great. Which is why I went there. It was fun. In a weird way, it was fun. I really enjoy that. There was a phrase that we'd all kind of just tell each other. It'd be like, "Hey, look. Embrace the suck." In the middle of it is where the growth comes. Embrace the suck. Later on, after that, they closed the cafeterias that were near to where our platoon was. So, we ... they would drive food into us. But they couldn't get as much in as they normally would to the rest of the soldiers that were out there. So we got a significantly smaller amount of calories than everybody else who was in basic training for about five weeks. That was ... guys, I was not overweight when I went in there. I could lose a little bit now. But I lost 15 pounds in that last little bit because we were hardly eating. And I'm not a small guy. I'm a tall guy. One of the things everyone says to me usually is, "Hey man, you're way taller than I thought you would be." When they meet me in person. It's like a repeated thing people say to me. I eat a little bit more than the other person who's all tiny and small because of that, obviously. But, embrace the suck. Does that make sense? Whatever is rough right now in your MLM, you know what the obstacle is. What's the thing that you should be doing? What's the thing that causes you the most discomfort in your business right now? Is it recruiting? Is it selling the product? Is it talking to people? Is it just getting out your freaking door and just saying hi? I'm actually not that good of a person one-on-one. I'm not. I'm a little bit more shy than people probably think I am. That's a hard thing for me. I have a hard time ... there's a reason I use automation and internet funnels to sell my stuff all through itself. It's because I don't want to go talk to people. I don't want to go walk around the streets. I don't want to go to the mall. I don't want to go and clobber people in hotels, lobbies. You know what I mean? I don't like that personally. I'm not good one-on-one like that, usually. I'm fun on stage. I'm fine doing one to the masses. But oh my gosh, one-on-one, I have a hard time with that a little bit. I don't know why. It gives me a little bit of anxiety. That's a personal flaw of mine. But I've had to learn to embrace the suck. Get through it, grow from it and build whatever I can from that. Does that make sense? All I'm trying to say is, the big lesson with what I'm trying to say here. I'm sorry ... I know I've been fumbling around just a little bit more than a normal podcast with you guys but I'm trying to tell you to take a serious stock of where you are. And please, for the love, don't get numb to your current situation. Guys, the job that I am leaving is one of the most cushy, awesome, amazing jobs that thousands of people will and are fighting for. Right hand guy to Russell Brunson at ClickFunnels. Right hand funnel builder. In his office daily for two years. My desk is next to his. When we were in our older office, I was literally one arm's length away from the guy. Now I think I'm three or four. In the same room, though. Do you understand what kind of marketing knowledge and status quo gets created in the very room that my very desk was in? Paid very well. Percentage of product sales a lot of times. Guys, and I'm leaving it. Why? Oh my gosh, you guys. So many people have reached out, telling me how stupid I am. How dumb of a move that is. Why am I doing it? I'm embracing the next phase of my growth. It's what I'm trying to get you to do and it's what I've been struggling to try to get across in this episode is for you to take stock of your current situation. That's what I did. I turn around and started talking to myself. I started realizing that where I was, however cool it was, however amazing it was. Not that I couldn't learn more, but where my peak is, where my goal is. Where I actually want to get was not in that room. That was a very painful thing for me to acknowledge. It actually caused me a little bit of mental ... it was a hard thing for me to realize. I started almost kind of freaking out a little bit because I realized that what I wanted wasn't in the place that I was at, which was so amazing. Think about that. Put yourself in that situation. I don't care if you love your job. Is it where you want to be in five years? In 10 years? In 15 years? In 20 years? Is it? If it's not, for the love I am not telling you to quit your job but my gosh, start getting real about where you are and the scenario you're in. Do not get numb to the situation you're in. Do not fool yourself with how good it is. Do not fool yourself and start pushing away your dreams and throwing water on the fire in your heart because of where you are. Don't let others do that to you. I let other do that to me for a little while. Of course, we've all done it. And of course, it happens in repeated ways. The goal for you is to keep the flame alive inside your own heart. And realize where the heck you're trying to go. Are you doing what you want to do? If the answer is no, it's time to make a dang change. Turn around and start looking around where you are. And MLM very well, if you choose it to be, can be the vehicle to get you out. I am leaving my extremely cushy job over it. I have two kids, a two-year-old girl, a four-year-old girl, and a pregnant wife. I'm about to go do this financial move. Interesting, isn't it? Very fascinating. I wouldn't just jump ship without things already in place, which is ... obviously, I'm not doing that. I've always dreamt of being on my own. I've always dreamt of being my own boss. I've always dreamt of having my own businesses. I've always dreamt of employing other people. So I've been doing all of that well before leaving my job. It's the reason I'm launching the product I am on January 4th, in just like a week and a half. I'm launching it, not again. It's totally new. It's completely different. But I've tested certain aspects of it. I've beta tested it like crazy. There's a seed group, a beta group that's been going with me through it. Or at least been my litmus test for the ideas and things of that behind it. For the last four months. It's already made money. It's made money for other people. It's not willy-nilly stuff. I'm not throwing empty things against the wall that are untested. This is extremely tested. Why the heck would I put the jeopardy of my family, my little kids and my wife, my pregnant wife in jeopardy? What I had to realize though is that I started getting numb to where I was. I started getting numb to the spot I was in and I started saying, "Oh, it's gonna be challenging." When I realized that I was doing that, I frankly kind of flipped out. It scared me and I started seeing my dreams and my aspirations leave. I started becoming someone new, someone that someone else wanted me to become. This is a move and it will be a move for you. It's gonna be a series of moves. It's never technically over. But it's the steps. I'm sorry, it's a step. It's a series of steps, series of moves of you becoming you. A louder, more real, raw version of yourself. One of my favorite quotes on the back of a book that I can't remember but I just remember the quote is that, "You don't learn interesting. You unlearn boring." Excuse me. "You don't learn interesting. You unlearn boring." And that's what I'm trying to help you guys realize. Every one of you guys is already interesting. Every one of you guys already has goals, dreams, aspirations. But the thing is, whatever you're trying to go do, whatever you're trying to go get done, you cannot get numb. And you cannot be complacent towards the side distraction that you may have to go through right now called a job, before you get to where you want to go. And it will happen. Life will. Literally, every time I've launched anything new, anytime I've started anything. Anytime I've put a product out there, whether it's been aged or it's completely new, I always get an onslaught of distractions that come. They come in the form of other opportunities, good opportunities. But it's a distraction. It comes in the form of friends trying to distract me. It comes in the form of other hobbies I suddenly want to get into. It comes in the form of ... it's a constant series of tests, of tests, of tests. So what you're gonna have to do is learn the conviction and learn the grit and the mental fortitude to only dedicate the limited mental shelf space that we all have. You have a certain amount of mental shelf space. The capacity that you have in your head. We all have a limited amount of it. It is gonna be your task to learn to dedicate your brain to your actual goal and your actual outcome. And screw all the other side things that are gonna be coming your way as soon as you start taking a step towards it. Get rid of any kind of angst. Get rid of any kind of feeling of, "Oh my gosh, it's gonna be painful." Duh. There's gonna be some discomfort. That's where growth happens anyway. The quote that there's no growth in a comfort zone, there's no comfort in a growth zone is far over-said. Oh my gosh, everyone says that. But, it certainly applies to what I'm saying. So learn to embrace the discomfort because that's where the growth is. Learn to embrace the steps. Learn to embrace the ambiguity of not knowing what exactly is gonna be happening. Does that make sense? That's all I'm trying to say with this episode is that if you don't like where you are, then change it. But get real about it. So real that you tell others. So real that you let others know what you like, what you don't like, what you want. And if you don't know what you want, the easiest thing to do is to start checking what you don't want. I'm personally going through that right now. My 20 years from now, I have no idea what I want yet. I have an idea, but I really don't know what it is. And I don't want to put too much thought and focus into it, because I'm focusing on three steps in front of me. I kinda know where the middle peaks are in between. I kinda have an idea. The picture is starting. I know from tons of personal experience that I don't need to see everything in between. I just need to know kinda where I'm going. I got to know ... I have to know exactly what the three steps in front of me are to get there. And that's it. I keep my head down and I start working. I start running towards that thing and I go as fast and as hard as I can because I know there's an onslaught of never-ending negativity that will be coming around me. Expect it, love when it happens because it means you're moving, and stop being numb to your current scenario. That's all this episode is about. Guys, have a good one. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM master's pack by subscribing to this podcast at SecretMLMHacksRadio.com.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool. What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along. As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt. Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right. They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight. It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour. It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down. That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast. Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time. Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor. All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen. It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched. We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff. If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds. Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow. It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal? That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper. I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels. He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life. I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it." I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything. I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening. People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that. It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing. It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks. If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now. It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense? That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome. Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader. Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me." Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format. Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting? Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it. I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one. Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight. We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else. I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second. We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense? That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box. I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward. Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years. As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry. Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against? You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you. Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged. People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing. Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful. It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money. If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing. Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that. I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either. Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.   What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.   As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.   Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.   They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.   It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.   It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.   That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.   Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.   Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.   All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.   It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.   We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.   If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.   Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.   It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?   That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.   I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.   He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.   I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."   I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.   I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.   People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.   It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.   It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.   If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.   It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?   That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.   Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.   Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."   Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.   Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?   Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.   I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.   Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.   We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.   I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.   We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?   That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.   I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.   Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.   As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.   Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?   You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.   Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.   People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.   Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.   It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.   If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.   Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.   I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.   Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.