Podcast appearances and mentions of russell bronson

"Teaching Through Actions: The Impact of Pursuing Dreams on Children"In this heartfelt podcast episode, Justin Benton  expresses deep gratitude and admiration for Russell Bronson. He recounts a moment when Russell's integrity in high-stakes business negotiations left a profound impact. Justin shares how he knew he wanted to partner with Russell and emphasizes the importance of doing the right thing for its own sake.He reflects on the journey of their business and its success, with the number of members growing significantly. The conversation also touches on the concept of child abuse through neglecting one's dreams and the idea that parents need to set an inspiring example for their children by pursuing their own dreams. The episode includes messages of hope, hard work, and the importance of health and gratitude, concluding with expressions of appreciation from his team, who share their personal stories and gratitude, highlighting the genuine and caring nature of the group. Produced by PodConx  101cbd - https://101cbd.org/www.secretsofsuccess.com/jv 

In this episode, I bare my soul about the challenges I face as an entrepreneur – from feeling overwhelmed and wanting to quit, to finding the strength to keep going. I explore my fears, frustrations, and even the victories amidst the chaos.Encapsulated Show Notes:I share my current struggles with managing my entrepreneurial journey.The pressures of multitasking, from content creation to taxes and trainings.I confess my fears about member retention and revenue stability.I share my experiences with feeling inadequate in my entrepreneurial journey and dealing with the frustrating aspects of business growth.I discuss the importance of perseverance and faith in overcoming obstacles.I reveal my coping strategies such as prayer, service, and focusing on the next step.I share my future plans for my community, including potential courses and an official launch.I give a glimpse into ongoing projects with my team, such as sales and landing page creation.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

Damon Burton has built a thriving business helping companies drive traffic to their products with his proven SEO strategies.  In this episode he gives you the secrets to how he built his business with organic content strategies.  And how you can implement the same and GET RESULTS FAST.SEO is like the old grandfather of the industry 0:48Why you need to give value first.  5:08How to use LinkedIn to drive traffic to your content.7:14How to gain traction with this strategy. 10:32The three types of "content consumers". 12:49See Damon Burton here:Linkedin https://www.linkedin.com/in/damonburton/FB: https://www.facebook.com/damon.burtonFree SEO Book "Outrank": https://www.freeseobook.com/Blog: https://www.damonburton.com/https://www.seonational.com/___Want help getting your customer testimonials go to www.TestimonialGuy.comEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share with your business associates who could use a listen!Transcript: Mischa Zvegintzov  00:00So, David Burton is a leading authority on SEO. And you built an an internationally successful search engine optimization company through the various strategies that you teach and that we're going to talk about. You've optimized websites for Inc 505,000 companies, NBA teams, businesses featured on Shark Tank. You've been featured in Forbes, entrepreneur, Buzzfeed, USA weekly, and an endless list of podcasts and SEO industry websites. But best of all, Damon, you help people stop paying for expensive ads that don't work. And you show people how to get traffic without ads, which I love. And everybody listening should love. Damon Burton  00:48Yes, it's, it's been interesting. So I've been doing this for 15 years. SEO specifically got into design about 20 years ago, I give you that that timeframe reference because it's been interesting to watch the attention in the industry. So 15 years ago, Seo was the new thing was the sexy thing got the attention. And then Google Ads started taking off Facebook ads got introduced. And so SEO never went away. But the mainstream attention went to paid ads. And it's so fascinating because some people don't even know that SEO exists. And SEO is like the old grandfather of the industry. And it's been around for a long time. But But what's more fascinating is the attention coming back, like the pendulum swinging back the other way, because people are getting burned out on paid ads. People are sick of the politics and the red tape and the compliance with paid ads. They're getting exhausted with ad accounts getting shut down with increasing cost per click. And so it's been really fascinating to see. Things kind of burn out on the other side, which then by process of elimination, is drawing a lot of attention back to SEO. Mischa Zvegintzov  01:55Yeah, that's, that's cool. That's fun. That's fun for you because you're in it. I mean, you're in it. That's your thing. That's that's your bag, baby. When I when we first met and we're chatting, back in Mexico, at the mastermind in paradise, Russell Bronson's group, what there was 600 of our closest friends, perhaps, or 500, inner circle, and the what's called the two comma club x, which is that we've got that other price metrics of 25,000. So you've got to have some resources or be willing to spend resources. And you've got to be excited about what you do, right. But anyway, you had said, I want to talk a little bit about how you built your business and effect you said, Hey, Nisha, look, I don't if I remember the conversation, it was like, Look, man, I'm not paying for anything. And I'm driving a huge amount of my business through LinkedIn. And this these are the type of posts I do and again, anybody listening right now we're watching go go to Damien's LinkedIn, and you can see what you're up to and how you give and and these things. So again, it's LinkedIn, forward slash, Damon Burton, no dots in there. If you're gonna follow on Facebook, Daymond dot Burton, and love your Facebook, it's so fun to watch. Just your journey. Your family just have super fun, engaging content. So anyway, yeah. What was I gonna say, Oh, you you're like, hey, I thought what was compelling about what you said at that time was like, I add so much value, and it pisses people off. In fact, do I remember that correctly? Damon Burton  03:45I do add value, the pissing people off part. I'll have to try and connect the dots, probably what I was referring to was like, I'm not I don't throw rocks at marketing, cuz a lot of people in marketing are like, I'm the paid ad guy. So SEO sucks, or I'm the SEO guy. So paid ads suck. And for, for me, if it works, it works. Right? You can you can do it all. So as long as you're getting return, there's no, there's no bad form of marketing. Probably what I was referring to is, is the time I do throw rocks is usually at my own industry. And so it's like the guys that give the industry a bad name, the guys that, you know, take money and run and things like that. And so a lot of times I'll poke fun at my own industry. And what happens is, it can offend other SEOs because they know I'm right. And I'm calling things out but but it comes back to that value thing because then what it does is it filters out the leads because then the leads that have been through that or have been burned or at the higher level. They know that I'm I'm beyond the that lower level that they're trying to get past and they see that I've been around the block a time or two as well. And they go okay, well you know, he's marking this level of relatability. So that's probably what I was referring to. But as far as the value thing like, yeah, that's, that's what it is. Like, if you look at my content. Yeah. I almost never have a call to action. Mischa Zvegintzov  05:14I got a I'm gonna drop a shade really quick. I've got a I've got some sun coming in. Yeah, it's the California lifestyle. There we go. Thank you. Sorry about that. Damon Burton  05:29Yeah. Okay, go ahead. So if you, if you look at my content, you'll notice that I almost ever have a call to action, I would imagine, out of 100 posts, 99 of them do not have a call to action. And it's intentional for two reasons. One is these platforms don't want you taking the attention off of them. So as soon as you put on an external link, they're going to devalue the visibility of that post, because they don't want people seeing it because they don't want people leaving. Even a lot of people be like, well, what if what if you put, you know, see the link in the first comment below, like, they get that like, that thing's been burned out for a year or two. So if you keep your content native to the platform, it's going to give it more visibility. But the other reason I give value first is because we've all seen those posts, where it's like, Hey, I'm gonna give value just kidding bait and switch by my thing. And so we we get burned out on that, and that you lose credibility when you do that, because you've set them up. And then you took something from them. And so if you just give only, then over time, what happens is, I am no longer an SEO guy to consider, I am the only SEO guy. So when you continue to give value, it just filters out all the other competition. And probably five out of seven days of the week, I get tagged in a post on social media when somebody asks about SEO. And nowadays, I'll walk you through how I how I structured my posts here in a minute. But I've been doing this so consistently now, that now it's it's creating, like a butterfly effect where the majority of people that tagged me, I don't even know, because it's created such a precedence. And other people mentioning me. And then those people follow those people. And it creates a compounding effect. So when I post, here's my, here's my strategy on LinkedIn, you're gonna have to tweak it for different platforms. But here's how I distilled it down to LinkedIn. So I go with LinkedIn, because my consumers b2b, LinkedIn is a b2b platform. My ideal buyer is savvy. And so they want insights and data, and validation. And I can't do that on as well on Instagram, where, where it's pictures versus context, read a readable text. So I focus on LinkedIn. And then what I do is, I post between 630 and 7:30am, I've narrowed down that timeframe where that's where I get the biggest visibility, it can be the difference between 5000 views and 24 hours and 50 views in 24 hours, by by focusing on that timeframe. Now, I'm not saying that's the magic timeframe for everybody. My guess on why it works well for me, is because the type of people that are reading my content is so I'm in mountain time. So I think it's kind of as good of a sweet spot in the middle of timeframes as I can get between East Coast and West Coast, because the East Coast people have already beat the traffic got to the office, whatever. Now they're sitting at their desk, and they're killing time for 10 or 20 minutes. And that's when I can get them in that little window. The West Coast people are waking up, they're sitting on the toilet, they're doing whatever, and I'm catching them at their early 10 or 20 minutes. So figure out where your audience is and then figure out the timeframe that works best for them, and then just show up consistently. So I post Monday through Friday, you end up building an audience that looks for your content, you end up getting rewarded by the algorithms by being consistent. So over time, they're going to continue to show you more. And now it takes a while to gain momentum. I would say it took probably three months for me before I started to notice any sort of consistent feedback or engagement or private messages of gratitude. over about six months, I started monetizing it and getting leads. And then in about nine months, is when I said a lot. I'm getting business now maybe I should quantify this. And so it's been I think it's been three years this month. So then, three years ago was the nine month mark, Damon Burton  09:39give or take, and I added it up and I had $150,000 in annual recurring contracts that came from just doing this, and I haven't quantified it since because that was enough for me to go okay, this is worth continuing and it's only grown exponentially from there. So it's added several $100,000 a year in reoccurring revenue. From just showing up and giving value, because what happens is they you're building, they're building a relationship with you. Like you're not talking one on one, but they're getting to know you. Like you even said, you said, I love your Facebook, I love how you talked about your family. So you already know a family guy, even though we haven't talked about it, you already know that I give value, even though we haven't talked about it. So people start to understand your persona and who you are. So then when they need your thing, when I have somebody reached out to me, on LinkedIn, there's next to zero sales conversation. It's, I know what you do, how do we get started? Mischa Zvegintzov  10:32That's amazing. First off, I want to comment on imagine when you said, it's gonna take a long time, it might take three months, I'm guessing most people listening when Oh, my gosh, only three months start gaining traction. Like to me, that's awesome. And then six months for leads and nine months for, hey, you can start quantifying quantifying literal success and and in revenue. Like, that's awesome. I think I want to ask you two things, or whatever question and I'll make a comment on the limb pissing people off. I think that was me with little shock and awe. But I think what from that initial conversation we had back in Mexico and again, everybody, Damon Burton, on on LinkedIn, and it's LinkedIn forward slash Damon Burton, no dots. So so go there and find him Daymond dot Burton on Facebook, because like, you can start getting results that you're talking about authentically, too. And I want to make sure that, that you're authentic, like what you're putting out is authentic. And I think when when I see people on the social media, you know, you can tell if it's authentic, authentic or not. And so, I'll just say for you, I'm assuming, like, make sure it's the values authentic to what you actually have to offer. Right. But I think the you were like it's I think it was upsetting to people or unnerving to people. That the value you give like that's, that's the piss people off part or so like the snap Pisky GPA because pissing people off is not the right term. I think I think it's unnerving for, for people as what you'd said, when they would see the value you would give like, they're like, wait, you shouldn't be giving this much value? Is that a better wait a minute? Yeah, Damon Burton  12:28I get what you're saying. Yeah, it's, it's kind of confusing to people. Because a lot of people are brought up in the world of entrepreneurialism, where it's like gate, everything, charge for everything. I think there's a time and a place. I'm not saying one is better than the other. For me, it's just been the other. So in my mind, there's really only three types of content consumers. And this is why I just give away everything. Because my ideal buyer is the person that values time more than money. So if I give away the answers, I will tell anybody anything about our processes, because if you're the type of person that wants to take that advice, and run and implement it, you're not my ideal customer, but I just helped you. So that's fantastic. I didn't lose anything because you weren't gonna be my buyer anyway. But now I increased the credibility and my reputation and my reach. The second type of content consumers, the person that may not need your thing now, but they may later or they know somebody that does, and they'll send a referral, great, you help somebody again, you might get business from a later. The third type of content consumers is the one that shows Misha, I want to buy your thing. So from my perspective, you can't lose by giving away all the answers. Now, other people's products are different, you know, mine's a higher ticket couple $1,000 a month, somebody else might be a single a one time transaction, or a lower reoccurring thing, that they could just take the advice and run, and that could have been their customer. So I'm not saying this applies to everybody. But I would challenge the listeners to reconsider how they can bring their expertise to the market, there's probably some middle ground in there, or some sort of new opportunity that you can consider in separating how you give away value or, or even just give away a micro piece of it. You know, maybe you have a low ticket thing that doesn't make sense to give it all away, give them a little bit. Give them like the freebie thing or the thing that's only if you have $100 ticket, give them the thing that's like 10 bucks, you know, build up that credibility with them, because would you rather have, you know, 95 out of 100 people that convert or would you rather have one out of 1000 people to convert? So just look for different opportunities and how you can give away value and and give it enough time for it to work its magic and more people than not, it'll provide some sort of return.

Dominic Pirone building a multi million dollar DJ business, having fun, and paying his bills doing it!  Dom knows how to generate traffic and leads with his headlines.  And then he asks what his customers want and he sells it to him.  Dom and his team may have just mastered the online marketing game.  He delivers ridiculous nuggets and tons of value.  LISTEN AND LEARN!Find Dom on IG @breakthedamninternet and https://www.cratehackers.com/Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov Welcome, everybody to the table rush talk show where we interview entrepreneurs, who are building real businesses, making real money doing what they love, and helping their customer at the highest level possible. I'm so excited to to interview and bring on Dominic Perone, aka DOM. Yes. Am I saying that right? Dominic Pirone You are you are? Yes. Mischa Zvegintzov Thank you. Yeah, indeed. Fantastic. So Dom, you, you currently you you are building a real business. You are making real money. You are having fun doing what you love. And you are helping. mobile DJ specifically wedding DJs. At the highest level possible. Is that an accurate statement? Dominic Pirone That is accurate? Yes. We just crossed the seven figures Mark, we launched our business in the middle of the pandemic, the time when the DJ and events industry, you are hit the hardest. And you know, I can't even believe what's happening, honestly. But hopefully, I can share some value with you and your audience on how we got there. Mischa Zvegintzov Yeah, fantastic. So let's start with how are you helping this this wedding DJ, I've got some challenges up well, I'm going to look over here from time to time and reference and reference some challenges, but you have developed a way to, to I saw something that you wrote, and it was awesome. A, we did our part to help revive an entire industry that's building back stronger. Right. And I love this, smashing the concept of the corny wedding DJ and I'm uplifting the mobile DJ space. So they can stop playing the damn Chicken Dance and start entertaining. Dominic Pirone Stop playing it stop playing it many DJs are listening. Yeah, you got to play. Yeah, man. So okay, so basically, we, we Okay, about five years ago, four or five years ago, I started getting this bug in my ear about internet marketing. And that really came from Tim Ferriss. And, you know, living that whole four hour workweek life I was like, oh, yeah, I'm gonna smash this online thing, you know? Yeah. Oh, a little bit. I know. very naive. How much work it would take. I created a workweek. Mischa Zvegintzov I love that. Okay. Dominic Pirone Yeah. So Little did I know that a lot of things have changed since the four hour workweek, I still love that book. It's so great. And it ruins you, you know, with that idea that that's possible. But then, so I created something called me my brother actually, I had just gotten to learn how to DJ weddings thanks to my brother. I moved back in with my parents five years ago, because and was so burned out from my traditional marketing job. I was I was marketing for chiropractors and nutritionists and I loved it but at the end of the day, I was just building somebody else's business it was very demanding. And it just it wasn't going to get me to where I wanted to go. So question in Mischa Zvegintzov that regard. Yeah, like if I can interrupt Are you is this internet marketing so your Is this where you start getting your roots in the internet marketing is by helping that okay, cool. Dominic Pirone Yeah, it started to learn. I'm really you know, I'm self taught myself email marketing and stuff, but I around this time as well. I started learning Facebook ads and Instagram ads, but not yet really funnels. So I believe me and my brother end up having this great idea for the end. Interactive DJ masterclass right. And you know, our idea is every you know, every wedding DJ wants to be interactive, and go out there and show them the line dances and this and do the cha cha slide and the cupid shuffle, right? Turns out that's a bloody lie. That was not accurate at all. I really did not understand what the DJs wanted at the time. And but it had it not been for that. You know, I wouldn't be where I'm at now. So sometimes you have to learn those hard lessons and never assume what your niche wants. So, you know, I put a lot of work in I learned the perfect webinar script. Here I go, you know, launch this the interactive DJ masterclass, I automated it right away didn't do it live on definitely not what Russell suggests suggests. I sold my first $300 Course I was over the moon. I'm going to be an internet millionaire. And then the next day this guy Mike's mobile DJ service, I'll never forget it corniest looking neon logo I've ever seen in my life. He says man, I already know all this stuff. I want my money back the next day, right? I was like I was crushed. Crushed. But he and all along. You know these haters will come along. And I love haters, haters, really, they turn me into beast mode, right? So I just the way he phrased it and the way he asked for his money back and he thought he knew everything. I was like, I'm gonna show this mother effort. Okay, so fast forward. I ended up serving my audience cannot tell you how important it is to survey your dang audience, especially when you strike out. Okay, so I surveyed my audience, and I basically asked them, What do you guys need and want? And almost always they're going to tell you more leads more bookings. Right. Mischa Zvegintzov Can I ask you a question? Yeah, sure. How did you ask that question to them? What was the delivery man? Yes. Yeah, Dominic Pirone just Survey Monkey. Honestly, don't a Survey Monkey. And I also had, I think I had a Facebook group at the time, too. Let me let me back it up here. Here's how I did it. Okay, so the very next thing I did, the very next thing I did was I ran a giveaway. I literally bought this little controller, which is what a DJ uses to mix music. I bought a controller. And I $75 I ran a contest giveaway. Using King sumo calm. It's like a, you know, giveaway software. Okay. And I was like, let me just get some emails and whatnot. I did this soft. I did this challenge, did some Facebook ads to this giveaway and got like 300 leads, right emails. Yeah. But during that giveaway, I also put in there a survey. And I surveyed these people, what do you need? Or want? What's your biggest pain point? What do you hate? You know, I have some survey questions. I can give you guys in the future. But it'd be amazing. Yeah, but all let me just give it to you now. So I always ask. I always ask, you know, what are your biggest? Literally, I asked, What are the biggest external struggles external? What are the biggest externally like desires that you have? Okay, why? Why do you want to achieve this? And what are the biggest internal barriers that are keeping you from getting there? What are the biggest external barriers from getting from keeping you from getting there? And I give them examples? Internal would be yourself. Internal would be stress, internal self confidence issues. Mischa Zvegintzov So yeah, that's amazing. So you are saying, What's your biggest? So you're giving so you're asking just like you said, right? Because a lot of times you'll heal people heal, people will say, ask them what are their biggest internal barriers, right. But then what that person is really doing is asking it in a totally different way. Right. So I love your like, I asked him, quote, what are your biggest interior internal barriers and quote, right, here's what ninja turtle barrier is an Dominic Pirone example. Yes. Because they may not fully understand that question. And in turn, totally, Oh, okay. Like a mental block or like this or that. Yeah. Okay. Yeah, yeah. So, and I always like surveys sound boring. So you got to make them fun. So I created the, you know, this is years later, but I created the music organization sucks survey, right? This topic sucks. We want you to vent please bent and like, I want the emotional pain, the agony, the dreams, the desires, the eye, you need to you need to stop doing boring surveys. And I realized that after doing many boring surveys, and you need to bring it to life and you need to get inside that person's head. And when I did that, that's when I found out oh, what they really want is to understand how to take control of their own lead generation and Not have to rely on these directory sites. Not gonna mention any names but there's two, two or three big ones in the in the wedding space that are just like there's tons of adverts. Like every every listing on the directory is a sponsored ad. It's ridiculous. don't control your own future there they control. So, so then. So then I created from that basically I created profitable social media marketing for wedding DJs, which eventually became known as booked solid. Now through building this little group, oh, and also I surveyed Hey, would you like a $300 program? Or would you like a small monthly program? And I found out he just love monthly programs, which is great. Because recurring revenue, right? Okay. Yeah. So that was exciting. And these are just, I'm not saying this is this is going to be true for every niche. In fact, one of the biggest problems I would say is we have been bad about offering higher end offers. But so from just but anyway, from the membership, I created this membership, and I made it $30 A month and I taught them how to make, you know, grab your own leads from the wedding space from brides and grooms and convert them into bookings. And so I have this little baby group. This is called you know, profitable social media marketing for wedding DJs. That's, that's what came up in the survey. I just called it that. Okay, I love it. Through creating that group. I then met Joe bun. And Joe Bowen is probably one of the biggest speakers in the wedding DJ space. If you are a wedding DJ, and you've been to any of the conferences, you would know who this is, I get the word that he is starting to wants to put something together called the DJs vault. I reached out to him, I invited him to my group, my membership at the time, he wants to talk to him because he wants to promote his himself, right? Yes. And through that, he started asking me Hey, what are you doing here? Could you help me with, you know, bringing the DJ ball to life? And I still hadn't really achieved any success, right? You know, just a few $100 a month from 30 members. Mischa Zvegintzov But is your mind blown at this moment? Are you like, oh my god, this is what oh, yeah, I'm Dominic Pirone excited. But I'm like, awesome. Got it. I got it. I got to deliver the goods. Right. Yeah. So. So anyway, I started doing Facebook ads, getting people into a Facebook group, we do the perfect webinar model and we do $20,000 for a low cost membership. The first night and I am like, over the moon, right. This is this is almost three years ago. Okay? Our life is change. I cried. He cried. It was only $20,000. I actually made it I actually recorded that whole that whole launch. And I'll cherish that for the my entire life. As people are buying, you know, the ticker is up to like three or $400 on I'm like, oh, yeah, there. We're raking it in baby. We're raking it in you know. Anyway. But that was the start of something amazing. And, and so Joe really, he's built up six offices in five different states in the wedding DJ space. And that's very rare for an entertainer to do that to have franchises almost. Okay. And so he just in the DJ ball, he taught people how to really build market, sell and hire their DJs you know, and hire DJs for their mobile DJ business. very complimentary. And it was awesome, right? Yeah. Then last year, alright, not last year. 2020 worst year ever. I'm like, going through all this. You know, I'm depressed. I'm lethargic. I am gaming just to try to keep my mind clear. I think I think my life's over. Weddings are over events are over. Everything is built up in the wedding space. We are done. I am dead. Right? And at that two years ago, I was I was you know sued by creditors for creditors. I mean, they are one their money. I think I'm going to jail. But I refuse to go bankrupt because I just think that's you know, easy way out. I don't necessarily you know, I didn't have to do that because I was starting to make money. Mischa Zvegintzov Yeah. Can I Can I say something? Can you will you tell me how much debt Well you tell the audience just Dominic Pirone Oh yeah. Oh yeah. Over $500,000 in debt at one point. Mischa Zvegintzov That was not mortgage debt. Dominic Pirone No, no, I have an SUV at 22% interest. I mean, I was getting raked over the coals bro. Just Just lots of bad business deals gone wrong. Lots of borrowing money. I'm like a friggin idiot. But literally that became one of the best things I ever did because I had to learn funnels and inner you know, proper internet marketing where I could not lose any money. I could not because I literally had no money to borrow. I had to be profitable from Mischa Zvegintzov so yeah, yeah. doesn't 20 year like Dominic Pirone 2020 I mean, thinks it started to to look up and then march, march 2020. And now it's coming crashing down now, like there was light at the end of the tunnel and now it's coming crashing down. Because I owe you so much uncertainty. Mischa Zvegintzov So you were you like went through this bottom $500,000 in debt crashes or deals come off like tap out, I got to make money, you start making money, you're Dominic Pirone on your money start talking to the creditors. Hey, man, I'm okay, you I'll pay you Mischa Zvegintzov back. Right? It's all good. And then then why? Exactly? Dominic Pirone Major scope, you know, crashing of the Spirit. And people start to cancel their memberships. Right? Me and Joe are freaking out. Right? They're canceling. But it wasn't everybody wasn't everybody. And, and what I learned is we had so many members at that point that hey, you do have some security with recurring revenue? You know, you do because you're so diversified. Yeah. And so, you know, there's again, I would say like, I love memberships. I love recurring revenue, it gives you stability. And when you have, I think at the time, we had 1000 members, you know, we had some some stability now that some of that dropped, right. But what Mischa Zvegintzov I love the point you said and I want to re emphasize which you have made clear a couple of times or hinted towards it and made clear to it. You're like, hey, if your customer doesn't want membership, don't give a membership. Like, yeah, if they want to, if they want it, deliver it. And in a perfect world. Hurray. My audience who I'm serving they want membership because it's a great and provide some stability. Yes, that's yeah, Dominic Pirone the DJ, the mobile DJ market is conditioned to subscription services they have and you've been a DJ in the past, you know, like, there's, there are services out there, you subscribe to these services. 4050 $60 a month, and you get music. Right. So, so this was kind of, we wanted to kind of model it on that and we got, you know, so. So that's why I think it was successful. Yeah, um, yeah. Okay, so I think my life's over. Everything's coming crashing down. You know, I'm about to find another job. I'm about to find like a job. And I'm like, I'm not happy that right I am depressed, AF like serious issues. Not happy, not fun. So then we, we have this guy named Aaron come on the DJ Hall and talk about because so many DJs have downtime. There's no weddings happening. There's nothing happening. But people are starting to find live streaming, streaming your DJ sets and stuff like that. And now they have some time to, to start doing things that they didn't have time before, which is organizing music. So Aaron comes on and talks about organizing your music on the DJs vault. And it's very well attended much more attended than other webinars, right. And so and then Joe's, like, Hey, this guy wants to sell something. It's called perfect DJ playlists, and he just wants to charge $5 a month, and can you help him just like, you know, let's just do like a little affiliate thing. So I put out a survey. And I ask, What do you think I asked? Well, first, I asked, What is your biggest barrier to? Excuse me? What in your opinion, what would make you a better DJ? And to my surprise, I thought they were gonna say scratching bar. Yeah, exactly. Be you know, beat matching, mixing, click mixing, whatever, all those fancy techniques, to my surprise, the mobile DJ market, aka the wedding, you know, wedding DJs, private event, DJs. They said music organization far and wide. And I was like, what? Okay, so then I took I did that quick little survey in a Facebook group. I took that feedback, and I created a in depth survey. And I asked them all of these emotional questions, right? I asked them, I can actually Mischa Zvegintzov pull it up. It's, it's Yeah, please do good. I Dominic Pirone mean, literally from this one survey. From this one survey, I got an idea for an ad. A survey gave me the data for the hook for the ad, which then became, you know, one of our million dollar ads, basically, and I'll see if I can find it. But basically what I asked was, you know, why? Being having disorganized music and create what we call crates, folders of music, but let's say you have a 90s crate, an 880s Crane, a wedding crate, these are folders of organized music, so he knew exactly what to play next. So I asked him, How does being disorganized affect your DJ and one guy said this term Serato face so Serato is the big DJ program in the DJ his face, that's the main one that people use. And what a lot of face means is you're looking for your next song, right? The song is about to end you need to mix into your next song. And you're digging, you're searching through disorganized folders of music trying to find your next song. Right. And so we we took this idea and ran with it, we made Joe sweating on our video. You know, do you have Serato face or you know, sweating finding the next song. And this ad took off like a rocket we had. We were getting 50 cent leads in 2020, which is unheard of. And I was like, I started freaking out. I literally drove to Nashville because I knew this product wasn't ready to be launched perfect was called perfect DJ playlist at the time. I drove out to Nashville. And we had seven days to put together some sexy kind of offer. I knew oh my god, people are really interested in this topic. We already have 500 signups in the first day from an SEO right. I was like, oh my god, I have to go Joe, I one of my biggest fears as an internet marketer is to have a big webinar or challenge and people hate it and you get stoned to death. Right? So yes. So I'm freaking out. I'm going to Nashville, me and Erin turned perfect digit playlist into what became crate hackers. And we did a webinar, we had 1500 people on live the first night we had over 3500 registrants. Yeah, this is in 2020. And we murdered it, you know, it was a 50 at least a $50,000. Launch night. But that that was recurring revenue, right? So we were just super profitable. And all we were selling was these stupid little lists, like lists of suggested songs, right? PDFs, literally PDFs of song suggestions. So we know the minimum viable product, let's put it that way minimum, viable product, but what people wanted. And what we realize is people needed community at that time. So they needed community and they needed something to do and this membership, it started as a membership and didn't even start a software became, you know, that community of people, we had over 700 people join our 750 join that first night and we're all shuck. We're a real shock. Mischa Zvegintzov To your Facebook group. They're joining your community into your Facebook group. Exactly. Wow, you joking, like, Well, wait a minute, like this? I know. I know. Yeah. Dominic Pirone But yeah, and really, none of that would have happened had we not did those those surveys, you know, none of it would have happened without that, you know, just really understanding your audience, you got to understand them, and you got to understand them in all the different areas that they're having. Right? They have problems with marketing, they have problems with hiring, they have problems with sales, they have problems with organic music organization, you can serve you can become the the the category King in any of these little niches, but you got to understand them. And then in my opinion, you have to bring that to life and show that pain and the result that you're going to, you know, bring to them in the ad. And then the first 30 seconds. Mischa Zvegintzov I love that, can we I haven't an idea. I'm thinking I might I think it might be worth and we'll edit out the pause so let's why don't we just take a minute why don't you find that survey? I think it would be so such Yeah, and this value to be able to reference that and so you are a big believer in surveys still to this day like that's what Dominic Pirone oh yeah. Okay, I'm doing I'm doing let me show you that. So I'm doing a search a challenge right now this this coming week. Okay, and oh, if I could just share my screen. Mischa Zvegintzov Oh, yeah, let me let me go to there we go. Let's see. Does that allow Oh, let's see. Here we go. Yeah, there we go. Okay, cool. Dominic Pirone Okay, so here's so right now we're doing the thing go to create hackers.com/stankey Eliminate stinky old crates and organize the gold standard bangers. He can't wait to play in 2022. And we always do funny ads and honestly, funny ads are they get shared the most again, like the most they get commented on the most and funny ads bring in the coolest people, people who have a sense of humor or are people people who work with mad? I want to work with anybody who cannot, you know, can't laugh and think they're too too cool to laugh and I'm just like, all the worst people. Mischa Zvegintzov Yeah, if they're offended by the state did challenge slash stanky. Like, no way you're not our guy anyway. Right. Exactly. Dominic Pirone Exactly. Yeah. And then you know, it takes a certain type of person to admit to these problems and the DJ in the DJ space. It's filled with ego. It So we don't want anybody that has a giant ego this, you know, our community is just not for them our community is, is one of sharing and one of fun and one of people that know they can do better. So Mischa Zvegintzov you know what I love? Right now, what, what I'm hearing from you is is not only have you niched down to alright, you know it's a DJ and in the wedding space, what have you or wedding slash sorority frat parties slash, slash? Bar Mitzvah, whatever. Right? But you're also saying, low ego. You're like, I, we want these attributes of that person niching down even more. So you're like, we don't want every freakin DJ in the space. We want the ones that meet this criteria. Dominic Pirone Oh, yeah. Yeah, exactly. So that would be 111 suggestion, especially for people in a crowded, niche or crowded area is you could become the funny blank of that niche. You could become the whatever verb you know, in that niche, if that makes sense. Yeah. A perfect example of that is there's a guy named I forgot what his name is. It's Kyle something. But he's a moto. Motivational speaker. That's that's a comedian immediate Mischa Zvegintzov love. Kyle sees. Yeah, amazing. Yeah. Dominic Pirone So it's like, Mischa Zvegintzov a perfect example Dominic Pirone of hey, the personal motivation niche is extremely crowded. So he comes in and offer something different new opportunity, right. Not an improvement offer. Right? So yes, yeah. Yeah. So Mischa Zvegintzov quick side note, did you go to one of his ELLs or do any of us? No, Dominic Pirone no, I just, I just, I've only ever, like seen his videos, and I maybe paid $20 for like a documentary. I haven't dove deep into that. But Cool. Mischa Zvegintzov Cool. But yeah, he's his his and his videos are genius, man. He's really He's Oh, yeah, absolutely. Yeah. Okay. Anyway, Dominic Pirone all of that can be reverse engineered. And, you know, again, I have the background of being a Facebook marketer, first, well, marketer, traditional marketer, who became Facebook marketer, who then became a funnel marketer. And what I really want people to understand is, I would suggest that people understand how to run their own ads, because we live in a very, we live in a time where you have to be able to grab and convert people's attention. We're going full on tick tock attention spans in this society. Right? And to get people into your funnel, you better be able to grab their attention and not just grab their attention that's overused. Mischa Zvegintzov Speak to them like to speak to that. Right? Like, hey, my person I'm speaking directly to you. So they see it. Right under Dominic Pirone present. Yeah, exactly. And so this this is I'll just show you I'm going to show you how I how I survey inside of a funnel. I always survey every time when in doubt, survey. Love. And I'll show you how I do it. So this is the this is the video we're running right now.  You have your banners turned into Clangers. A little. challenge feels fresh and fruity, fresh. No foul smell a loud air freshener that has a long lasting effect. It's not the smell of fresh trees. We're getting to your hard drive. Not just that. You get some notice freshness. But special. Join the threshing challenge, a three day intensive tours to help you find the freshest music space is limited to this. Register today. Mischa Zvegintzov This is amazing. anybody listening on the podcast, go to the show notes. Click on watch interviews, watch the interviews or whatever I like having there and you've got to watch this like he dog here is giving the keys to the kingdom. Like no. Okay. Dominic Pirone Well, let me just so let's let's let's show you, I'll even show you inside our ad account. How about that? So basically, I just fired up that ad that video right? Okay. Yeah, so we've got one that's doing pretty good. We got 25 That Mischa Zvegintzov ad drives them to the funnel, right or the landing page or your we can call it different things. Dominic Pirone But again, everything is reverse engineered from this one ad if I don't have a great idea for an ad, I don't even bother with the funnel or the shower. So it's hook. Right? Tired of playing the same old hits, right? Find that funny that's gonna grab their attention, whatever whatever it creates a little stale been meaning to freshen them up. Okay, so that's it. pinpoint pinpoint, right? All based on survey in their surveys people tell us and I'll show you that soon I swear. Okay, yeah, tell us the reason I joined the software is because I feel like I'm playing the same old thing over and over again. So we did the freshen up your crates challenge, right? Yes. And again, add, you know, same headline video, they're gonna click learn more, they're gonna go to here, videos right here, everything is congruent. And big call to action, right? Join the free challenge, big call to action join a call to action, the next thing that's going to happen is they're going to upgrade to VIP. We've we do three day challenges. And we've had a lot of success with $27 $37.40 $7 upsells for VIP access and recordings. This little sales video, you guys can funnel hack this. But yeah, and one. So one thing I'm doing because we have this software is they are going to just give everybody my information there. Yeah. But they're going to click Continue. And I'm doing this new thing where they can literally when they're check checking out and buying VIP they can buy or they can add on our software as a bump for $15 for the first month. And so that's a new thing I'm testing out, we've already have a 20 to 30%, you know, uptick? And people taking that which is pretty awesome. Yes, yes. And then on the thank you page, we always have a video and we tell them exactly what to do next, add a reminder to your calendar of choice. Join our Facebook group, take our music organization survey, right. And I'll just show you some of these questions. So fantastic. So we put this on the thank you page, and we put this in emails as well. So they're going to get an email now that they've registered, and they're going to be told to take the survey dammit. Mischa Zvegintzov Okay, so let me interject before you go down this survey. Sure. You come up with an idea for an ad, how you have to reverse Dominic Pirone engineering, it's your funnel will, you know will not work? Truly, unless you can. The ads have to work. That's that's in my opinion, obviously. So people have organic traffic, but but just think about if you're just sending this to your email, right? Yeah, the email list the the headline, the subject line needs to be sick, right? So I'm gonna put it tired of playing the same old hits becomes my subject line, that becomes my headline becomes the top, you know, that becomes the hook for everything. Okay, it really when you have the right messaging at the beginning, I just I literally use the same script for inside of our emails inside of our ads. And inside of our sales videos. This this text that you see right here is literally our VSL it's our it's it's the script that we're going to send an emails, it's what sells amongst joining the challenge, it can all be reused and simplified. Mischa Zvegintzov That is amazing. And any listener, watch her right now. Could you imagine what this would do to your business if you started implementing this strategy? Right? Like I'm listening to this going? This is a powerful strategy to to if you're not right, I mean, there's plenty of ways to do it. But I love this, this insight. And yeah, I mean, you're you're breaking it down for us your method but works for you what you're having success with. It's pretty awesome. Okay. To the thank you for that to the now we're staring at the looking at graciously you are showing us I will even say that. Your survey, so walk us through it. Here we go. Yeah, so music Dominic Pirone organization sucks survey, right? It's not just a survey. It's a music organization socks, you know, that you can even call it a VIP session. I've called it a bent session, I did a survey for two women about cramps. And I was like, this is not just a survey. This is a I want you to think go off, right? Yeah, man, that's when you get the juicy stuff. Right. So Mischa Zvegintzov you're amazing. And you're a genius. I'm just gonna say it right now. Dominic Pirone Thank you. Yeah, lots of credible. Well, I got out you know, I got to thank people like Russell Brunson, obviously, the Clickfunnels family, but I also have to think, what's his name, Brian Levey. The Ask method was, was crucial and just understanding the I already knew the importance of surveys. But after I read his stuff, I was like, Man, I you know, this, this is the cheat code. In my opinion surveys are the cheat code and literally gives you all the juice, you know? Yeah. Mischa Zvegintzov I just want to say something that anybody watching can listen to the interview with Molly Mandel. Berg. I interviewed this, this this amazing woman in her 30s She's got a great six figure business. She's cheap. She runs it out of a converted Sprinter van that she drives across, you know the country just Live in this really empowered life, if you like that kind of life, I'm not gonna say it's for everybody. But that's kind of the vision that she had. She's executing on it. You know, she, but she referenced the Ryan love ask the Ask method. She's, and she is like the surveys. And he created this really cool survey as well. And I, I think it's to have it twice mentioned twice in succession. I'm like, That's yeah, it's Dominic Pirone it's key, because he also suggests, and this was crucial for our business. Anytime somebody joins great hackers, we immediately survey them and ask, why did you join? Which ad? Did you like? What resonated with you? Why didn't you know what problems are you having with music organization? How is this hurting your performance, so on and so forth? So that was something I learned from him. As soon as they join. That's the perfect time to survey people and ask them, why did you join? What problem are you trying to solve Mischa Zvegintzov anyway? Do you want to show me that? Do we want to go through that? That survey real quick, and then we'll move on we keep keep on bouncing around it. Okay, so let's see. I think this is a great learning are we hyped it up? Good now? Right. Like everyone's like, show it to us, David? Dominic Pirone Yeah. The first thing I tried to do is just get them to answer very simple questions at the beginning here. So I want to know, are they part time full time? Do they have other DJs work for them? Or are they a club DJ? Right? There's it's really two different niches. Mischa Zvegintzov Okay, love it. Yes. Dominic Pirone This way, I'm getting to see who is in our challenge. Who are we talking to mostly? The next thing I tried to do is something fun, get some juice on them, right confession time? How many songs would you estimate you currently have? Right? It's okay. No judgement. I make them funny. Put some personality in it. Don't you know, don't make it a boring thing. Okay, so like, I'll put a you know, so basically, this is understanding how much songs how many songs do they actually have for him? Yeah, here's this funny answer. You don't even want to know, aka an absurd amount. AKA I'm a music hoarder, right? Mischa Zvegintzov Yes, right. Like I've got, I've got zip or not, I've got gig drives or terabyte drives all over my house. Dominic Pirone Yeah, exactly. Yeah, Mischa Zvegintzov right, right. Dominic Pirone How do you feel music organization sorting music into crates by bpm? That means beats per minute, by key of the song would help your DJing so we and I always put this Please explain. I always do open ended questions. Do not do club do not just do multiple choice questions. Oh my God, you will get you will get survey data that is completely useless. And Mischa Zvegintzov I would rather have a tender. Yeah, I'd rather Dominic Pirone have 10 people explain in depth the problems that they're having, instead of getting 1000 multiple choice. How would it how would music organization help me? It would help a lot, right. That doesn't help me at all. Mischa Zvegintzov Right? Yeah. Like if there's Yeah, it would help me because one, I would feel like now I'm not going to be in that time crunch getting whatever face you said what's the face? Yeah. Serato face? Yeah, the panic face like, yeah, Dominic Pirone we have other terms to DJ Doom, scrolling, right, your doom scrolling for your next song before the song runs out. We came up with music hoarding. We give these problems a very funny name. That's another tip. Find the problem and give it a funny name. And people will remember it forever. Every time somebody is DJing in the future, and they start searching for next song. They're gonna think of us when they're panicky, panic Lee panicky, that panicky search for the next song. They're gonna think of us because we just be like, Oh, Mischa Zvegintzov I've got Doom face. I got that. Dominic Pirone Right, right. Right, exactly. But you know, this is good. Thanks, man. Yeah, so I find how do you feel music organization would help your DJing How does having a disorganized library hurt your performance? Please explain. So this is where I got that Serato face thing. And this one question made us a million dollars basically. Got us to seven figures. And you know, and we're gonna I mean, our everything is subscription. So we are looking at you know, we basically have a seven figure a year situation on our hands, which is awesome. We're very blessed by Mischa Zvegintzov that. But it's the perfect customer of the person that is that everybody's having fun, thriving, growing like it's literally win win win. It's the dream scenario, right? Like, you're amazing. Yeah. Dominic Pirone Yeah, we have 3000 paying subscribers right now. And it's really just the start. We haven't even you know, gone into. That's only the US basically so We're very excited about the scalability and of the software. Congrats the hardest part. Thank you. Thank you. But a long room coming. What's the hardest part of music organization? What takes the longest? In other words, why aren't you doing it? Please explain. Please explain. Please explain. Please explain. Right, please. Mischa Zvegintzov Yes. Dominic Pirone What have you tried in the past to help with music organization? How do you go about making your current playlists and crates? Which program do you use this is? So we understand? Do we have you know, Serato users? Do we have virtual DJ users? And then some other basic questions, but really, those first ones are the are the key, right? I'm basically asking them how do you feel music organization would help your DJing? Right, that's get hitting, hinting on those internal barriers. How does having a Server NAS library hurt your performance? Again, internal barriers? What's the hardest part of music organization? What takes the longest external barriers lies? All the time? Right? Yes. And then we already know, what we're going to talk about with the vehicle, the current vehicle is we give we give them the vehicle, the new vehicle, the new opportunity with our software to organize their stuff. This is vehicle related, right? What have you tried in the past in the past to help with music organization, please? Mischa Zvegintzov I want to say something right here right now. anybody listening? Like, if you're like, This is DJ, what does this have to do with me? Like you just were handed the keys to the kingdom? Anybody in any business that's trying to maybe that's not at your level? Or maybe they are at your level and are want and are not implementing the tools that you have? You just literally showed a tool set that somebody can use to catapult their business to another level if they're not implementing what you just showed us? Or if you're new in the game, like, hey, here you go. Here's, here's although this was about DJing. Pay attention to like, find out your perfect customers blank, blank, internal, external, what's the vehicle? What are the problems with the old vehicle? And in app or tools? There's so many different ways to say it, right? Dominic Pirone Absolutely. Yeah. And then I just want to show you, Misha, here. You're ready for the real gold. Here we go. Here we go. Buckle up, everybody. We have had 1000 DJs fill out the survey. 1000. So And this just shows like most of our guys are part time mobile DJs. That's the exact right person that we want. Part time here, and I just want to show you here we got this. Mischa Zvegintzov Did you say part time or full time mobile DJ? Dominic Pirone Uh, let's see. So it looks like for almost 50% of our guys are mobile part time mobile DJs. Okay, cool. Yeah, so 20% are full timers. But just just look at the juice we're getting here. How do you feel music organization would help your DJing please explain sorting through the blue in my library and having great songs more easily available and ready to mix. That word bloat? I can literally I already have 1000 ideas for an ad, right? You're bloated. To your DJ, just make it funny, Mischa Zvegintzov right? Oh my god. Dominic Pirone But so it's, it's we, we overcomplicate everything, it does not need to be complicated. Do the juicy survey and just get these words. So blue irony. I'm gonna write that down right after this interview. It would help with smoother transitions and keep on track throughout the night. It would help in my sets with mixing alone. Knowing what to play next means one DJ better than the rest. Okay, so now I know. Being organized means mixing better, which means you're better than the other DJs. That's a thing that they want. Right? Yeah. Again, that ego right play on that. Oh, extremely important. I've got over two terabytes of files on hand. I'm always trying to get my grades on point with clean mixes, and it's not as easy as it looks, your service would be perfect for me. So we're finding out they know they understand. Yes, that is too much music. I can't organize all of this stuff, right? Mischa Zvegintzov Like there is too much right? Sometimes too many choices are not a good thing, either. It's funny, I've just been really a lot of I've been a lot of what I'm hearing is like, Stop, narrow down the choices. And I even think in my own life. I'm like, we like get rid of all the external BS choices like find the two that what are the two choices like get overwhelmed, right? I don't know if that you relate to that at all. Dominic Pirone Absolutely. Absolutely. I had to do that because I was there. It's just you have to nail down that perfect person for us. It is part timers, part timers. know that they have a lot to learn part timers have crappy day jobs that they want to get rid of. They are in the most pain full timers we can serve them but they're not our ideals. full timers already are making money they're already doing what they like they kind of think they know it all already so they're not like a part timers trying to get rid of their ups job. You know, those are the guys who will. They will be your raving customers forever. Look at this one. I just got another idea for an ad. Anytime I don't have ideas for ads or my next challenge. I just read this this survey. It would be like God giving you the cheat code to life. I can make a whole funny video about that. Mischa Zvegintzov Oh my god. I love that. What was the one you said keep on track like he could have totally coming off track right? Like you could. Oh, this is so juicy. Dominic Pirone Wow. Yeah. So these guys are literally giving you Oh, here we go. Who wants to have wrinkles on your face while you're searching for the next song just gave me another idea. Book. Wrinkly Face DJ trying to Old man, you know, he's all stressed out Mischa Zvegintzov God. That is that. Oh my god, are you kidding me? And there's Dominic Pirone 1000 there's 1000 responses that Mischa Zvegintzov surveys, surveys surveys. So and yeah, allegedly, Dominic Pirone proper proper surveying, you got to make it funny, you know, and and you got to dig and people will give you that juicy information. I just did a survey. I'm going to be launching a product to help women with cramps. My girlfriend suffers from horrible cramping. Okay. During that time of the month, you know, and I want to help her because, yeah, nobody, nobody wants an unhappy girlfriend. And I'm saying anyway, so I I did a new survey. And I asked them I you know, this is a vent session. This is not a survey. This is a vent session. How does make How do your cramps make you feel? It feels like I'm being stabbed in the stomach. It feels like my uterus is beating me up. Right? I'm gonna take all of those things that they're telling me and just convert it into a funny video. Oh my gosh, the hug uterus beating? Yeah, exactly. Mischa Zvegintzov So okay, you you're inspired, the girlfriends suffers through bad cramps at that time of the month. And you're like, Well, yeah, like, I want to, you're the woman I love. Let's make this better. So you're inspired to? Yeah, find a solution. And so you say I'm gonna make a survey? And then and then what are you like Facebook ads to drive responses? Or who are you? Who are you pushing that service? Yeah, go. Yeah. So, Dominic Pirone ah, I'll show you my funnel here. Okay, I'm just giving it all the way. I'm just giving it all. Mischa Zvegintzov Did you know what you're gonna have the best four years of your life? The universe is just like, I just want to help backing to give back. God. Thanks, man. Thanks. Yeah. Dominic Pirone So I was dating a girl a couple of years ago. And she started raving about these earrings, right? These ones on the tree here. And she ended up breaking up with me for some of those financial stress reasons. Well, no, it was there was a combination of things. Anyway, we're still friends today. But okay, good. She she was you know, we off about these earrings, asking her friends where they got on blah, blah, blah. Anyway, I, you know, we figured out where to buy them from. And I put together a free plus shipping funnel. It's called Emperor CU is my little e commerce brand that I experiment with. But through this funnel, I've you know, I've literally made we've, we've sold almost $100,000 of these earrings. Wow. And so I have a list and I can I just sent an email to them to find out Mischa Zvegintzov what that is ridiculous. But But here's Dominic Pirone here's, here's what I would do. If I was you guys. If I'm just starting out, I would put together a contest giveaway. Go on to King sumo calm and just learn King Sumo. It's so easy, super easy to put together a little contest giveaway. And what I would do is give away some cool thing that your ideal niche wants. And as a part of the contest, first they got to give me their email address, right? So easy leads, it's always gonna be some of the easiest leads you're ever going to generate through these contests, giveaways using Facebook, Instagram ads, tick tock ads, blah, blah, blah. But to give giving them you're going to give them more points for doing things. So you're going to get grab their email, you're going to grab their instant, you know, have them follow you on Instagram, have them follow subscribe to you on YouTube, and then give them a lot of points to take a survey. That is actually the most important thing, in my opinion. So that's what I would do if you're just starting out and you don't have a list. I love it. Yeah, yeah. Yeah. And I have done that in the past. Mischa Zvegintzov Hey, really quick. I hate to do this to you. My computer just seized up. So I am going to um, I, I is it is everything working on your end? Like when you're looking at the Zoom meeting? Oh, yeah. Okay, good, good, good, good, good, good. You know, we'll just keep going, I'm gonna I'm gonna trust that it's all that it's all. That's that it's all working. And I'll edit this part out so. So that's super cool. The tell me the name of the of the of the of the tool. Again, this surveyed King sumo Dominic Pirone King sumo.com. There's another one up viral up viral is another good one. I would say King Sumo is the easiest. And it's also going to be the most affordable but up viral gives you you know, a free 14 day trial and Mischa Zvegintzov makes it easy as well. So perfect. Done. This is so so good. Thank you for your nuggets. And thank you for the Dominic Pirone I hope it inspires people who are really want to do this and are just kind of stuck. You know, it's like, I've experienced that I've experienced that for years. You know, and it's just, this is one of the keys that really helped me with breakthroughs. Mischa Zvegintzov Oh, cool. Fantastic. And I just want to say really quick, again, anybody listening myself? Right? How, like, imagine if you implemented one or two of the simple things that you just told us. I mean, the revenue increase the lead increase, or if you are just starting away to, you could literally build a survey. Click, send it out, in build a business. I'm sort of speechless. I'm just listening. Right? I did. Yeah. I Dominic Pirone mean, we're taught we're taught as marketers, here's, here's one thing I'll say we're taught as marketers to market to the result that people want, right? Yeah. Which is good. That's true. But what I would say is find out like every, for example, everybody wants time, freedom. They want to be not everybody. But you know, certain people want to be their own boss, right? Yes. That's good. That's good. I would say reverse it a little bit and be like, Don't you hate this? Horrible boss number one, horrible boss number two. Horrible, you're getting bills in the in the mail, and you're drowning in debt? Right? It's like bringing those pain points to life in a funny way. And it's going to give everything more bite. Yes. Find those, those problems on those pain points. And just, I mean, literally, I you know, that video I showed you earlier, we shot it on my iPhone, and it took us literally 30 minutes, not even 20 minutes. And it's kind of trashy, honestly. And guess what it costs us cost us absolutely nothing to make. Maybe $100 for the editor to put it together. So it doesn't have to be these huge productions either. Yeah. Mischa Zvegintzov Yeah. Very cool. Yeah. Um, I want to touch on two things. And then I'm gonna let you get back to building your empire. And serving DJs at the highest level, which clearly you are, right, I love this. This is so good. So I'm just taking, I want to ask you about mentorship really quickly. And then I'm going to also ask you about you had referenced earlier that you had no high end offers, but but I know you're up to some things in that regard. So I want to talk about that. And I just want to tell everybody listening right now, go to crate hackers.com forward slash fresh and you can see the most recent challenge that you have, and it's very cool. And then you can also see some information about Joe bun, who you referenced as well as Aaron Taylor. I'm curious who's the tall one which is the tall trailers the tall Erin trailers is tall this 610 I believe that's a big dude what? Yeah, gosh. So yeah, everybody go to crate hackers comm forward slash Stankey or crate hackers comm forward slash fresh and you can see the most recent cool marketing that DOM and his company have going on you and I met through what's called the two C CX, the two comma club x, which is Yeah, Russell Bronson's high end. It's it's a higher end coaching program. Tell me about the value of that to you or mentorship people call it different things. Call it investing in yourself mentorship, networking all tell me tell me about that. Dominic Pirone Yeah, I mean, so you don't know what you don't know, right? And like I was just on there earlier today, showing them my funnel, and they gave me some really good suggestions. You know, me like I personally build all these funnels, I write all these ads, sometimes I just don't see something that could be hiding in plain day. So you have to, you have to have that coaching to give you that exterior viewpoint on maybe what you're missing, right? Yeah, yeah. But before, before I was able to afford, you know, GCC x, which totally worth the investment, it's, I was actually a part of it last year, and, you know, couldn't float the payments very long. And so I had to drop out. And then I rejoined, because they made it even sexier than it was last year. Yes. And, but before that, I did the one funnel away challenge three times until it's sunk into my thick skull, I would definitely recommend checking out Stephen Larson's all of his stuff. His one, what I really learned from him is that some of the most effective marketing you're ever going to do is throwing rocks at the enemies. So the enemies can be the external barriers, they can be the internal barriers, they can be the vehicle barriers, right. And that can be brought to life in a very fun way. Yes. And that is one guy that I absolutely love. Got to meet him a couple times. And yeah, it's just, you know, you just can't do this. You're by yourself. I mean, even if it's just one of my rituals is I go to here in Atlanta, Georgia, we have a big Korean population in Duluth, Duluth, Georgia, and they have these things called Korean spas, and you go in and there's like, 10 different types of saunas, a charcoal sauna, and this sauna, and Steam Sauna. Anyway, all I do is I go in there, I sweat my butt off, I get away from technology, I just read a book, read a book that's going to help me solve this next problem. Even that is a as a type of mentorship, it's helping you get out of your, it's helping you take a step back and work, you know, like, give you the ideas to attack the next day as an example. That's been a huge, that was a big thing that I did while I was in my funk my funky states. Live that Dominic Pirone is hell and you know, not sure what to do next. And you know, you got to keep moving you got to Dominic Pirone give you you know, you gotta have you have to invest in learning about this stuff. You know, I bought all the Pedro downs challenge stuff. I did, you know, I bought the 2020 I bought the 2021 version, like it's just, you just got to do it to stay ahead again, it's gonna be worth it as long as you put it to put it into use. Mischa Zvegintzov So, yeah, it's fun for you. Yeah. I mean, clearly, yeah, Dominic Pirone I don't do anything. Now. That's not fun. You know. It's, you know, life is too short for that I've experienced having no fun and it's not fun for me. So then the other the other thing is, is when you are putting out content that is fun, and funny and energetic, and that you're gonna attract the right people. And I can't say enough about that our community would die for us. Like, we just had a party to celebrate the holidays. And, you know, to the founders, we wanted to celebrate our two comum right to calm on achieving that, and we had 750 DJs on Twitch live just watching this live streaming party was one of the best best times I've ever had. So, you know, it's like, at the end of the day, when you hone in everything Russel teaches us and create that movement. It'll take some work, but any, but you will become very well known in your little weird niche. And people will, you know, do anything for you. So Mischa Zvegintzov that's amazing. Well, yeah, I love it. I love the fortitude, the tenacity, the the willingness to serve, the willingness to grow, the willingness to learn. Yeah, yeah, consistency and fortitude. Dominic Pirone Yeah, yeah, you gotta, you gotta have all those things. One of my favorite books, if anybody's looking for a book recommendation, I read this as much as possible. It's called The War of Art by Steven Pressfield. Okay, yep, absolutely love that book. You know, sometimes, honestly, the hardest. It's what somebody refers to as the dark work, you got to put the dark work in and ride that struggle bus here and there before before we get to the breakthroughs, and yes, that's where, you know, the training leading up to the boxing match is where you're going to be that's where winners are made. So, Mischa Zvegintzov hey, yeah, that's so good. I like how fun is it that your clients were celebrating your success? key word. Dominic Pirone We didn't tell them the number. We didn't tell them that whole part. We really didn't want to celebrate just our community being awesome. But yeah, it was like we had so much fun that night we, Mischa Zvegintzov yeah, the community success, right? Yeah. It's like, hey, it's it's again, that win win win. I think, to me, that's the dream that that I've, I've been in jobs in my youth where it wasn't Win, win win. And those are painful, right? So you can as an entrepreneur to have win wins beautiful. Yeah, I'm Dominic Pirone not again, I'm not saying that memberships are going to be for everybody. But Russell Brunson does say if you don't have recurring revenue, you don't have a business. And Frank Kern talks about memberships. And what's his name, Dan Kennedy, what's Dan Kennedy, the legend talks about, you know, recurring revenue and things like that. The other the other cool thing about a community is, you're always gonna have that constant feedback on what content to create. So I don't even hate the idea of, if you're having trouble nailing down a high ticket offer, I would suggest start with a membership. And just get people in there, have them create content, then use that to reverse engineer, take all the sexiest content out of your membership and just make your high end product. Then, right, so now you have the best of both worlds, you have a high ticket offer, and you have a recurring product. And from our membership, we found our developer, he's a DJ, who is a wizard, software engineer. He helped us design our software. So we started as a membership. And now we're a software with a membership component. So that wouldn't have happened without a membership solution. Mischa Zvegintzov Very cool. When you say, start a membership, and then have your audience create content. Yeah. Tell me tell me that. That's what you mean. Have them clear content? Yeah. Dominic Pirone So I'll use the the prior example. So I tried to sell those $300 course. I didn't do it properly. So that was that was one thing. So I took a step back, I repackaged my offer. I got people on another webinar, and I relaunched a program, the profitable social media marketing for wedding DJs, right. And I gave them all these bonuses made it a sick offer. And it's only $30 a month, right? And so people joined it. Okay. Now, every week, then I was doing trainings, trainings, trainings, but now I understand them more I understand. They're guiding me on what they want to hear inside my membership. Hey, we need to learn about this. We want to learn about YouTube ads, we want to learn about Google ads, right? Okay, good. So I'm gonna do that training, make all that content. Now I can pull that content out, create little low end offers, I could take that content and repackage it and make it a 997 course a $2,000, you know, or $5,000 in person event. Does that make sense? So yeah, totally. I love it. It allowed me to just get people in, start making some money, make sure you know, you got to be able to like make money, too. You might have a great niche and a great idea. But if you aren't making money, there's not good. Yeah, I mean, ideally, you have recurring revenue. Anyway. So. So you know, that's, it's important. Mischa Zvegintzov Yeah, that you explained you answered. Very well. Yeah. Beautiful answer. Thank you so much. Yeah. Dominic Pirone And for me, I am not a, I'm an educator, but I do. I'm not good at coaching people. So I hate one on one coaching calls. I don't hate it, but I'm just not good at it. And so, you know, we have zero, like, if you look at my calendar, I have nothing on it. And that's how I like I like to do I like to recruit provide solutions for masses, amount mass amounts of people. And I like, my time to work on those solutions. I don't you know, I'm not a coach, we will have coaching in the future. But I am not that. People who likes to coach and want to coach Well, you know, we'll send our community to them. So for people who aren't into coaching, they hate agency stuff. Which suggests I would suggest, you know, like, I've just been so happy with this model creating recurring membership products, that I can mark it my own dang self and own myself, you know, Mischa Zvegintzov so it's beautiful. It's a that's beautiful. That's good. Because not everybody wants to be a coach and it can feel like when you're in embedded in your niche that you're that that's the way it is when it's like no wait a minute. There are Dominic Pirone I mean, their coaching coaching can be awesome, right? Like, I know, I know some coaches who charge people $5,000 a month, you know, And I just like that that model is awesome. And you're gonna make a boatload of money, and no, but your time, it's gonna require your time as well. And that's okay if that's what you're into. But for me, that wasn't working for me, the agency thing never worked. For me, that's just not how my brain works, right? Like, I'm a creative, I'm a, you know, I'm a entrepreneur or a problem solver. I'm not necessarily a business operator. So that's where also linking up with guys who are those things really helped. So my tall guy, Aaron trailer, he came up with a lot of this software, and he's a great business operator, that frees me up to just do ads, and just write and more ads and more ideas. And what's the next challenge, right? If I was having to handle all those other things, it takes away from my creative brainpower to figure out these other solutions. Our next challenge. Our next webinar, our next big promotion. So Mischa Zvegintzov what a gift to have those two guys as partners. Oh, yes. Yes, that's amazing. Yeah. Yeah. Fantastic. And I wanted to touch on quick. You have, you have a higher end offer now, which seems like it's gonna be a lot of fun. You're gonna perhaps, or maybe this was in creation? You're in creation mode on this, but we're still figuring it out. Yeah. Teaching some teaching people how to get the book. Right. Exactly. Is that what's going on? Hands on? hands on training, right? Yeah, yeah, that's Dominic Pirone right. So in the future, we're going to be doing in person events for between, you know, one to $5, or even $5,000. We're gonna fly people out and have people shadow Joe, to see how his business operates. And how they can do the same thing in their business. We're still dialing that in, we're also going to do private parties. So that for those big stream parties, we're gonna offer, hey, 10, people can buy a VIP ticket and come party with us live, you don't have to watch it on the stream, and just come find out with you know, some of your favorite DJs and things like that. And then we might do a conference in the future. But again, red ocean, people don't love. Well, there's a lot of DJ conferences. And so we would have to figure out a fun spin on that. So yeah. And also putting on an event is a lot of work. And that doesn't, doesn't necessarily interest me. So yeah, I'm not trying to be lazy. I'm just I know where am I? Yeah, exactly. Yes. Mischa Zvegintzov Yeah, it sounds like the next person you get to work with perhaps is going to be the is going to be the event person, right? That's like, oh, my gosh, I love that. Let's, how come we don't have the 10 people out here for stream for the for the stream? You know, why is that not up? Like? Let's do that? Yeah. I, I, I want to be cognizant of time. And I, I think, I think we are going to need to do in six months. And interview number two, because I can't wait to see where you are in six months. And then or maybe even sooner. I don't know. All the years are so generous with what with with what you expect. Go ahead. Yeah, Dominic Pirone yeah, man, I'm in a unique position where I'm in. And I'm not marketing to internet marketers. So I don't mind showing you this stuff. Like, it's just we're in this very this unique niche. And you know, so it's been, it's been awesome. So yeah, I would love to show you Yeah, so our other membership, the DJ is vault is going to be crossing the 250 or the seven figure mark here in February. That program has been around for going on three years now. So it's all been building up. It all takes, you know, takes a while and you're especially when you when you commit to the membership model. You know, it's not, but that it all pays off. So Mischa Zvegintzov yeah, yeah. Like lead in, hang in there. The ups and the downs. Keep keep keep keep going. I want to know, before, before we end did we did we get to cover everything you were hoping to cover? Or? Yeah, I'll get that we missed or what's the one final thing you're like, hey, if I could leave you with anything. I'm going to leave you with this. Dominic Pirone Yeah. What I what I would really like to say to everybody is when you look at the word funnel, don't forget the word. The three letters F U N fun, needs to be put into the funnel. So whether that be you know, funny ads, whether that be for your next webinar, first of all, don't ever use webinar as a word. You know, it's got to be a training. It's got to be an experience. It's Gotta be, you cannot make things boring because like, you're up against tick tock, you're up against YouTubers, which some of the top YouTubers are unreal people to follow. They'll give you a ton of ideas on Mr. Beast airac these guys are crazy good at grabbing attention, right? But you're up against them, right? If you're advertising on YouTube, you're literally going up against those people who could easily pull your their, you know, your ideal person's attention away. So you better be a better have some fun with stuff. You better be in their face. Bold, funny if that's your style, bold, if that's your style, right? It's like, use your g

I watched a Kathryn Jones clip.  The gist of it, the people that can tell a story in a minute or less with a video clip are the hardest for marketing companies to find right now.  I'm trying to tell the story with a 5 to 7 small clips.  I had an opportunity to produce and direct a testimonial for someone and it came out awesome!  Start using Calendly!  Case studies and testimonials are hard for people to get.  I can help you get your heart centered testimonials!Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Listen on the go at http://TableRush.net. Over 450 episodes and counting!Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Mischa Zvegintzov Part Three document don't create. Which could also just be called a status update. By the way, this is super valuable. Anybody who's paying attention should get ideas on how to create content or be able to monetize some of their efforts. Doing what you love and are having fun with. Right now I'm having a ton of fun interviewing and recording content, and then chopping that content up. Trying to create tell the story in as short a time as possible. And then push that little story out over the interweb over the social media. And Catherine Jones, does anybody know Catherine Jones? I watched this Catherine Jones presentation, Catherine Jones is an awesome funnel design creator. She makes awesome funnels teaches people how to design engaging, how to tell the story with a funnel, to get somebody to engage and buy, hopefully, right. And Catherine Jones is a master at it. So she has courses you can go check him out. Catherine Jones. Hey, Catherine, if you happen to see this, everybody's subscribed. YouTube, Catherine. But Catherine Jones she gave this presentation, Funnel Hacking live 2021 I was there. I think it was that one. I don't know I've lost track. Everything is getting so fuzzy. In a good way, like all so much is happening so much good stuff.Mischa Zvegintzov But Catherine Jones Show this clip of this very successful. We're talking like 100 million dollar successful type of a person who said the people that we are trying to hire right now that are most important for us that are the hardest for us to find. Are the people that can tell a story in a minute or less with a video clip. So the people who can learn how to tell a story with short form video, or the shortest form video. Tic TOCs got 123 minutes in go short as you want. I heard of a tic TOCs going to five minutes to compete even more with YouTube. What we've got, you know, reels, shorts, stories. Yeah. So being able to tell a story without my idea is to be able to tell the story with five of the little clips. So you create an arc of five to seven clips to pull somebody in. And then you've got your call to action. Call to action at the end, like call to action along the way, but a serious call to action at the end. And it's been fun to go through that process.Mischa Zvegintzov Where am I going anyway? I'm gonna do one more loop. Nope, I've done enough loops over their last track. It's one of those mornings. Holy mackerel, it's one of those mornings super fuzzy took me a while to get to gather momentum.Mischa Zvegintzov So yeah, it's it's very important to in this market to learn how to tell a story in a short time as possible. And this is for a story to create an action and that action can be lots of different things. So hook story offer Russell Bronson's framework hook story offer. So my idea is take these interviews, take these things, take these stories, turn them into five to seven parts and try and grab somebody so they want to watch all five to seven of your clips, and then they'll take whatever action you want at the end, which could be subscribe by etc, etc. Unlimited things look like followMischa Zvegintzov Where was I going with this? Oh, so this is where I was going with this. Another success I had was I, somebody was wanting to get a testimonial. Someone came to me and said, Hey, someone wants me to make a testimonial for him. You love doing videos and you're interviewing and doing all this stuff? Will you make this testimonial with me? Will you help me? I was like, Absolutely, I will do this testimony, I'll record it. I'll slice it and dice it. And then I will get it to said person who wanted your testimonial. And I went to the Calendly, you've heard me talk about Calendly, like schedule, start scheduling things on Calendly. If you're not, it just makes it so efficient. You don't have to go back and forth. Especially if it's business related or professionally related, again, on Calendly, or a like, calendar schedule. They're so powerful. I talk to people who are super successful. And my eyes like they have created really powerful businesses. But they're kind of old school. So they still haven't embraced the calendar functionality. And I'm always amazed. I am amazed. I'm like what? That seems like the most basic thing you should be doing. So I said, Okay, let's make it official. I send them a Calendly. We set it up via Calendly. I recorded it, I referenced I used the MV 88 Plus mic, which is Shures. Video application, it's geared towards a video application. And sound came out awesome. And so I'm creating all these clips, I was editing it last night. And I had a massive document don't create inspirational moment.Mischa Zvegintzov But nonetheless, I'm going to try and weave around back to that hang in there with me Be patient with me. It hit me that you know case studies and testimonials are so important. And a lot of people are bashful about getting them don't know how to get them maybe don't know the questions to ask. But I created a method for asking the testimonial that creates a story arc with a testimonial. And so I used it on my buddy. I added it up last night it came out awesome. I'm like, oh my god, this is awesome. It's so awesome, heartfelt, poignant. Like it's so good. It could be that I just know all the parties, but it hit me. People need help getting their testimonials. And so I can help you, you get your testimonials. Like if you literally swallow do for you. If you want me to you give me a list of your five or 10 people that you think would be awesome testimonials. I will reach out to them for you in your name. I mean, it'll come from me, but I'll say I'm representing you. And I want to set up a testimonial. And I'll record it. And I'll edit it up. And I'll give it back to you. Dear watcher listener right now. I'm gonna charge you for it. But I'll do it for you. And we know how powerful testimonials are for the sales process. And listen, I'm a heart centered guy. So I'm gonna ask good questions. And I'm gonna suss out the the good stuff. So, if you're keep that in mind, if you're a Lamborghini guy, and you're, you're selling the shiny object. And I say this with love. I'm just saying, I'm looking at I got a ponytail. Keep that in mind. Like you're not gonna go hey, I started working with blah, blah, blah. And now I have stacks of money and it's all about money and lala land success. Right, which is great. I want money. I want success. Well, I'm open to it. I've let go of attachment to it. I think you get what I'm saying.Mischa Zvegintzov You know what, I'll help you. I'll try. It's gonna cost You get what I'm saying. So I had that massive epiphany of I can help people get testimonials. And they'll be awesome. And I'll edit them up and give you amazing content, testimonial content that you can splash out across the social media channels. And, hey, maybe you're watching this, and you like recording people and you like doing that and you'd like slicing and dicing content. You could do the same thing. Right? What an awesome little idea. I'm sure people are out there doing it. Okay, that's enough here. I've gone well past my eight minutes and I met 10 minutes and 45 seconds, but I'm going to open a loop for you. So I have this amazing I got these amazing epiphanies because I was feeling overworked and overwhelmed. I was like, Oh my gosh, I get how the document don't create in regards to all this video stuff that I'm doing where it's gonna be awesome, and I just I'm so excited. I'm going to talk about it the next episode. Alright, love to all

The dirty little secret of podcasting!  7 out of 10 podcast creators don't make it past ten episodes.  And the numbers get worse from there. First off, how many rules am I breaking right now?  I am in Russell Brunson's kind of expensive 2CCX coaching group and it's all about growing your company online.  For some people it's a rocket ride.  For me it's like slogging through mud.  I'm stuck at the creating your challenge part of the curriculum.  My creative process is to come to these breaking points.  2 months ago my list told me “we want a ‘start your podcast' challenge”.  What am I waiting for?  Nothing anymore!  I'm bringing you a “get your podcast of the ground challenge”.  Name still in the works.    The importance of an podcast outro that guides people somewhere!  I have to start worrying about guarantees and FTC guidelines.Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Listen on the go at http://TableRush.net. Over 450 episodes and counting!Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov First off, how many rules am I breaking right now? grainy picture. grainy picture, ring light and my glasses, not shaven. I do have my ponytail though. Probably the first time anybody has seen an episode with my ponytail. But let me get to the point and probably starting the episode that way. Not a great way to garner looks likes and follows subscribes. Of course, subscribe. I believe it's right down there. Subscribe, people. Leave me a good comment. Ask me any questions. Let's let's engage. Let's interact that's my to do list right over there. If you're watching live my bookshelf. What else can I say? space heater. YouTube rookie. Hey, at least I've got a marginally nice microphone, a marginally serviceable microphone, the blue mic boom though however, top notchMischa Zvegintzov Alright, let's get to it. In case you're not aware, I am in the to cc X coaching group. Russell Bronson's kind of expensive, two comma club, X coaching group, and it's all about growing your company online. Bringing your vision online, learning how to sell one too many hook story offer the perfect webinar, all that fun stuff. But anyway, being in the to cc X, I've been stuck at the step of creating a challenge. So currently part of the Ignite portion, the Ignite curriculum of the two C CX is created challenge now. I've been in this coaching group for a good little over a year working on a year and a half by now. Oh my gosh, and it's like slogging through mud for me, man. Some people, the it's the rocket ride for me slogging through mud. But I am consistent. I do show up. I've created a summit, I email my list every week, I'm doing all the stuff you're supposed to do. But now we're at coaching, or not coaching, we're at a challenge. And this is part of my creative process.Mischa Zvegintzov So that's the train by the way, I'm super close and Encinitas to the 101. And the train goes right by the 101. I don't know if you can hear it in this microphone. I think this is a blah, blah, blah, condenser microphone, so it doesn't capture that background noise. But whatever, if you're following and watching me just know I can go all over the place. I try to get back to the point. But it is like an adventure for me. I've tried to weed that out. But you know, either you're my people or you're not if you are subscribed, okay? If you aren't, well, maybe you can learn what not to do.Mischa Zvegintzov Okay, so my, my creative process is to I come to these breaking points that I want to quit I want to leave the to cc x. And then the obvious answer is to keep at it you know, I'll pray meditate, talk to God, like God, what am I supposed to do here? I'll be journaling. And every night is I'm frustrated. And on the verge of tears, it feels like you know, the answers the same be of service baby steps. It's a new day tomorrow. And that was especially the case with the summit. Man, that was a Herculean effort, but well worth it. So the challenge, you know, so I come to the point of the challenge, and I've been stuck here for a few months. And what do I want to do a challenge on? You know, I've emailed my list, what kind of challenge Do you want me to do? And I'm relentless and religious about podcasting. So you can go to table rush.net And you can see my podcast I've been doing that for over a year and there's 100 and Excuse me 450 or 475 episodes, as of this recording. I'm practicing here to subscribe. If you're listening on the table, Rush talk show. Podcast distribution channel. Thank you for listening. You've probably been with me for a while. But anyway, I am really good at the podcasting consistence consistency.Mischa Zvegintzov You know, I've got my intros my outros. I point people somewhere and I just I Tap that creativity that stream of conscious, just like this. I'm looking over at the screen over here. But the list was like, hey, we want I emailed my list, what kind of challenge Do you want? This was a couple months ago by now, we want to start a podcast challenge. We want us to start a podcast challenge. That's literally the response I got. It's taken me two months to finally listen to source God, how can I be of service? Should I stay in this coaching group? And if so, what kind of challenge should I offer? And you know what, sometimes I hate that creative process. I'm so dramatic. It's so dramatic. But the answer is clear. Help people get publishing. People need help publishing, perhaps you need help publishing. I'm not going to claim to be the best at it, but I'm consistent at it. Some people have massive followings. God bless you. Thank you for leading the way for not having grainy ring light episodes. But anyway, you know, I can help you, I can help you tap into your unlimited creativity, and help you find your voice. I can help you build a sustainable publishing platform that will stand the test of time. One that won't lead you nowhere, the dirty little secret and all of this stuff, blogs, YouTube channels, like if you're watching me, bam, if you're listening to me on the podcast, the dirty little secret with all of that is that to the real numbers, this 65% Don't make it past 10 episodes 65%. That means effectively seven out of 10 Stop before they get to 10 episodes. And that means if you happen to be one of the three that get to the 10 you're probably not going to make it much farther.Mischa Zvegintzov Anyhow. I'm going to do I'm going to bring to you people, my lovely audience, that's my fledgling audience that slowly but surely growing. I'm going to bring you a podcast challenge, a create get your podcast off the ground challenge. It's going to be a five day challenge. It's going to be awesome. I'm building it right now. In preparation for that, I want you to think about your mindset. have proper expectations when you go into starting a podcast it'll help you sustain the inevitable ups and downs. I'm looking at my notes over here. You know, some people do get lucky and their podcasts take off like wildfire wildfire, or their YouTube channels take off like wildfire. You know again if you're new to my podcast here if you're new to the table rush talk show and you're watching on on YouTube, subscribe, subscribe, there's the button if you're listening in podcast land, follow if you've stumbled across me. Follow five star comment. Reach out to me let me know what's up. What do you want to know? What do you want to hear about? What questions do you have? Anyhow? Some people get lucky right out of the gate when they start their podcast. Most people don't. And it's really kind of lucky. Now your option is to talk about cryptocurrency or NF TS that's all the rage right now you'll probably blow up have a massive following or talk about girls if you're a guy or talk about or whether your ass if you're a girl skews my my language in my crassness. But I mean, there are things you can do. If those are the things you're interested. Now you're probably on the fast track of massive followings. But that stuff doesn't interest me. So get ready for being consistent and having slow and steady gains. And the rewards that come from this are extraordinary. Now before I go here, I want to talk about an outro so one of the things about a podcast on the podcast on all 400 Plus episodes if you're just tuning in right now, as of this recording, every one of my podcast episodes guides the listener at the end to be loved dot media forward slash resources go to dub dub dub, B E L O V dot media, forward slash resources and there's a ton of stuff to help you. What's great about thatMischa Zvegintzov is that there's affiliate links in there. There's I literally, on a whim checked my account. affiliate website the other day, there was Commission's in there waiting for me. I mean, come on, how exciting is that? Slowly but surely building slowly but surely building but just think in a few years, when you finally have that massive following or you've gotten lucky right out of the gate, if on every episode, you point them somewhere, you can monetize that or take advantage of that. And you can always change what's living at where you've guided them to, if that makes sense. And I am honestly surprised how many professional podcasts out there, don't take advantage of that simple outro technique. Now on the challenge, I am going to help you craft your outro. So you'll be a pro, and you will wake up, check your affiliate commission page, and you will have money in there. Obviously, no guarantees, I got to start practicing that to FTC, according to FTC guidelines. No guarantees, I'm sure anyway, so I won't guarantee that. But we sure can increase your chances, chances. So in the meantime, I want you to start thinking about your podcast name. Subscribe, think about your podcast name. So when my challenge comes out my five day get your podcast challenge comes out and we're going to have that challenge to help you get your podcast off the ground. The challenge Sorry, I'm all jacked up and excited to good day. When you do your when you when you the name is still be determined but it's going to be something like the five day get your podcast off the ground challenge. I want you to be thinking of your podcast name. So in a couple weeks when this challenge is live and ready to go. We're going to come out of the gates storming alright love to all have a great night. Peace out. Love to all Peace out

So I check my email the other day and there's an email from Russell Brunson's executive assistant… No guarantee that I'll get picked…  But I got to tell the following story.  Russell Brunson's thesis as I interpret it.  Learn how to generate organic traffic.  Then make your offer to that organic traffic.  Then when your offer is converting you start spending money on adds to scale your offer.   In my opinion publishing counts if your publishing to a Blog, Youtube channel or a podcast.  Why?  You're building influence.  You're building credibility.  You're creating long form content that you can repurpose.  You can direct the traffic to wherever you like.  It's SEO searchable and indexable.  And it provides safety from the Google Slap, Zuckerberg, etc.  Side note, I have been constantly publishing to my Table Rush Talk Show in podcast land for over a year.  450 + episodes.  Listen to them at www.tablerush.net. I do have a lot of people wanting me to make them an offer.  Now I get to work on an offer that converts!  Start publishing to a platform.  Pick one, and start publishing!Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov This episode is called Russell Brunson asked me to to submit a story. Russell Brunson asked me to submit a story. How exciting is that? Yeah, this is going to be about that. I'm just all asunder, you know. Now I've said it before. I'm gonna say it again. That's me opening a soda. I swear it's a soda. There you go. You just gotta let it rip. You just gotta let it fly. But again, this episode is Russell Brunson asked me to submit a story for his newsletter. There we go. That's a good title. Russell Brunson asked me to submit a story for his newsletter. That's what I'm going to talk about on this. On this episode. It's very exciting. The, the culmination of a lot of hard work. And, yeah, we don't know where the success points are going to come from. So listen in. It's gonna be a fun episodeMischa Zvegintzov So as many of you know, or maybe you don't know, because you're new to the table rush talk show via the YouTube so you're watching this on YouTube. And I've started publishing on YouTube. relatively recently, you can always go to www.tablerush.net to the show notes, go to table rush dotnet. Subscribe. First, though, go to www.tablerush.net. That's where all these episodes are in podcast land. I believe I have 450 episodes plus or minus 20. But I've been doing very consistently for a year a little bit more than a year of publishing every day. And and, you know, building an audience. Some days, it's some days, there's lots of episode downloads. Some days, there aren't so many. As I'm on YouTube, and this is brand new, YouTube's fledgling for me the fledgling YouTube in endeavor. Not a ton of downloads yet, you know, and I'm working to, to, hopefully generate some more visibility for this for the table rush talk show YouTube channel. But it's a lot of times as a fledgling content creator, it can feel like you're talking into the void can absolutely feel like you're talking into the void. Do you get a ton of good feedback from people? The eventers universe gives me nuggets now and then do confirm what I'm up to. I'll tell you one of the really cool things for me right now is that I do have a lot of people, you know, wanting me to make an offer. And when I say make an offer, like offer up a product or a service, you know, like an expert service. And for me it is going to be it seems like the universe is having it be towards podcasting towards helping people podcast publishing to their podcasts every day. Because it's so powerful, and I'm working. This is why that's important. And I'm in the 2CC X Russell Bronson's 2C CX and it's his coaching program. And one of the things he's his his thesis is you generate organic traffic, you learn how to generate organic traffic, if you're already generating organic traffic and interest in what you're doing great, generate organic traffic, then you make your offer to that organic traffic. And then when that offer converts through your offer, through your organic traffic, then use then you start applying ad directed traffic to it then you start spending money on your advertising. And you scale that offering. Because you know, it works, you know, it converts. And then you can start printing money in effect and impacting the world, printing money is fun impacting the world's perhaps funner. But, or you get a combination of both.Mischa Zvegintzov So a lot of people skip the publishing side of things. And in the to cc X Russell and the coaches are very specific about the type of the type of publishing so there's you publish to a blog, you publish to a YouTube channel, such as this, the table would rush talk show, subscribe below, or a podcast. Again, www.tablerush.net, type in your computer table, Rush dotnet. And you can go to all my table rush talk show, podcast episodes, and actually, you can hear what it was before it was the table rush, talk show, go listen to some old episodes, maybe 400 previous. Super fun, it was a totally different name of the of the podcast in the talk show.Mischa Zvegintzov But I've been diligently putting out this content. Now I'm in the space of repurposing the content, to start driving more looks likes follows more attention towards towards my content. And then the next part, the next step of generating organic traffic is to start getting in front of other people's audiences. So you start putting yourself out there, hey, I'd like to be a guest on your podcast, hey, I'd like to be interviewed for your blog, hey, I'd like to be interviewed for your YouTube channel, you start getting in front of other people's audiences, talking about what you're doing. And then you're generating more organic traffic. So a lot of people skip the generating of the organic traffic, and they want to go straight to paid ads. And you can end up spending a lot of money trying to figure out if your offer converts. And so publishing to your platform, is very critical. Publishing to a platform consistently, is very critical. And the other thing it does, I actually have it on my notes over here, hey, I'm kind of prepared. Oftentimes, I'm not prepared. Is that is that hold? Please, let me find it. Where is it the benefits, it has something to do with.Mischa Zvegintzov So the reason you're publishing, not only to generate organic traffic, but you're building influence, you're building credibility, you're building a body of work that you can point to, and then you're creating long form long form content. And then you can repurpose that long that that content. And then also, from your platform, you can direct traffic to wherever you want. So if you build an audience that's coming to your platform that's SEO searchable, by the way, and indexable. That's what's the, that's part of the other most powerful bit of publishing to a platform of a blog, YouTube channel or a podcast is that it's indexable. And, and SEO searchable. And that, it which is like saying that they can easily find you, and they can easily buy from you for free. You're not having to pay for that traffic so they can easily they can for free, easily find you and easily buy from you. And again, a lot of people skip this step. So I've been Oh, and one other thing, or a couple other things. It's security from a Google slap. Because Google can change their algorithms. They can change their pricing structures, they can do all sorts of things. And then you're all the sudden your efficient advertising becomes inefficient. There's the Zuckerberg price increase, right Facebook, tweaks their pricing model or their algorithms. And then there's Apple Apple playing games. So Apple decides, hey, we're gonna change the way we do stuff. If the way that we interact with Facebook can drive prices up, so it provides insulation from that, that provides diversity from that. If you can control and create your own traffic, there's massive benefits. But again, a lot of people don't do it. They skip the publishing part. And so I've been publishing like mad. Thank you so much for listening. Thank you for making it this far. I'm going to get to the excitement of Russell asking me to tell a story. The other day, well, I can have insecurity about what I'm doing about all this publishing. I'm like, am I talking into the void? What's going on? I come home, I'm at home the other day, I'm about to go home. I'm about to go grocery shopping. And they compulsively check my phone. You know, we all do it. Or a lot of us do it. I'm about to walk out the door. I checked my phone, and in and I see an email, there's an email, and it's from Russell Brunson, Russell Bronson's executive assistant. And I'm like, wait, wait, for doubletake, I stopped, I look at it again. We want you to submit a story. This is just the other day a few weeks ago. I'm like, What is this right?Mischa Zvegintzov Is this for me? Wait, what? This doesn't make any sense. So I closed the door, leave the car running, you know, keys in the car, whatever, forget about the car. So we could have jumped at it and drove away. I had i i Come run into the computer, I sit down and and I printed out the email and I get this great copy of this email. Hey, you know, my name is blank. I'm Russell Bronson's executive assistant, I'm writing to inform you that you have been hand selected from the coaching program and, and or the inner circle mastermind as a as a potential feature guest author in the what are Dan Kennedy and Russell Bronson's magnetic marketing monthly periodicals, you may or may not have heard of Russell Brunson, you may or may not have heard of the magnetic marketing periodicals, or Dan Kennedy, but in the niche and realm where I play. These are big names. That's like, that's like, wait, what I mean, I was like, wait, what? And so I just submitted that I wrote the story. Of course, there's no guarantee, but it was a great little God shot a great little nugget from the universe. Keep at it, you know, I've got some visibility, people are paying attention to what I'm doing. And some fun validation. And so I got a good write a great article about just what I told you about the importance of publishing that, you know, you can generate organic traffic, you can test your offers on that organic traffic, and when you have an offer that converts, then you can scale it, throw advertising revenue at it, and, you know, scale it up. That's super exciting.Mischa Zvegintzov And then, you know, there's all the, all the other collateral benefits of publishing, consistently. You know, insulation from Google slaps from Zuckerberg pricing increases from Apple fighting with the other social media platforms. And then, you know, you're you're building influence, you're building credibility, you're creating a body of work that you can point to, you're creating long form content, you can repurpose that content, it's indexable. And it's SEO searchable, which is like saying that people can easily find you and buy from you for free. And that's very powerful. So if you're publishing to social media every day, which can be powerful or tick tock tick tock is all the rage people are driving great traffic with tick tock, but you're subject to the whims of those platforms. That's it, I am done. Thank you for listening if you've made it this far, so excited. I got my article into Russell Brunson and Dan Kennedy and the magnetic Marketing Marketing periodicals. We will see if, if I get I get to be published. But I just want to encourage you, keep working hard. Keep publishing. Keep trying. Keep putting your creativity out there your work out there. Take the messy action. You never know. And I will end with this will end end with this. Start publishing to a platform, take a platform, blogging, YouTubing podcasting, start publishing every day. Peace out

Class with Russell Brunson today.  We were free to ask questions of him, run scenarios by him on our businesses on what we're up to, and get direct feedback. There is a common theme between successful challenges, successful webinars, successful sales letters, or successful email campaigns.  The perfect webinar is a sales sequence for selling one to many AND it is good for many sales vehicles.  AND The three reasons why your selling sequence isn't working! Make results more exciting and tangible.   What's exciting to moms is being able to stay in their pajamas! The 5 components of the perfect webinar script.  Origin story or how you “learned it and earned it”.  Secret one, concerns towards your vehicle.  Secret two the internal false belief.  Secret three the external false belief..  And then the stack and the close. He relates this to a challenge.  So there's your 5 day challenge.  Or your 5 day email sequence to sell something.The perfect webinar is a selling sequence. It's a selling sequence for selling one to many. And it's good for all thingsI'm all in on this idea.  I want to master it.  And help people master that process.  Help people help people.The three main things why your selling sequence isn't working!Your offer is no good.You are teaching too much.  The goal of a good selling sequence is to inspire someone.Your hooks are no good.We went through many real time examples of the above.Administrative: (See episode transcript below)WATCH this episode here Table Rush Talk Show!Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov Okay, part three class with Russell Brunson today.  class with Russell Brunson. Mr. Russell Brunson was dropping all sorts of knowledge bombs. On class today, there was 3035 of us. And all of us, were free to ask questions of him, run scenarios by him on our businesses on what we're up to, and get direct feedback. Now, Russell Bronson's built some amazing businesses, super successful ton of knowledge, a leader in the direct response marketing space. So having access to that, and being able to hang out with somebody of that caliber caliber. Who is giving you direct feedback is very powerful. So that's what I'm going to talk about, listen in. This is going to be a great episode.Mischa Zvegintzov Okay, I'm back part three, part one, I framed a little bit of what the to cc x is, how I'm loving coaching, really diving in more in my life than ever, about coaching, and what funnels are all that sorts of stuff. Part Two was John parks and the four Facebook campaigns he would do today, if he was starting a new venture. So go back and listen to episode two of this little series, because it's awesome. It's awesome. Like, you might already know the information. Maybe it just remind you, or you might not know it, and you'll learn something good. So Part Three now, Russell Brunson. So what can I say?Mischa Zvegintzov There was 35 of us on the call today. And there he is smiling. Smiling away. Super authentic, super open. You know, little star struck all of us, of course, just because we're getting to answer we were getting to ask legit business questions of someone who is top of their game in this arena. So that's a little bit of the what I would call the star struck miss. I, on this call, had no questions for him and was just learning taking it in being super inspired. There's people doing awesome things, building really cool businesses getting direct feedback to accelerate the growth of their business. So headlines like here's the here's a good headline. Really what this this one about was to what this episode about was, excuse me what this?Mischa Zvegintzov Let me just, gosh, I'm nervous about this episode. I don't know. I don't want to blow and I want to make sure it's all perfect. And so super messy action. But I'll get to a couple of specific things. He said in a moment. I just really wanted to, you know, just say hey, like, he he's, he's giving his experience and we get to play in that arena. And it's super fun, and ton of fun. I asked him a question on a different call one time got a great answer. It was actually about my buddy's sunglass company. And a strategy for growth and sells and sales. Through it by me said oh, yeah, that's great. Name some people who were doing like, ideas was like, have your buddy do it get after it. Go execute. I was like, damn. So that was super fun.Mischa Zvegintzov Anyway, today. He gave some people some great advice. I'm I want to look through my notes here and see if I can see specific examples. What he did was so somebody was creating a webinar. And he was helping make the results more tangible, like exciting. So one was, one was like. Hey, if you're talking to two moms who you know have a certain type.  What's exciting to them is that they can stay in their pajamas. So you can do X, X and X without even leaving your house and staying in your pajamas. And it clearly was a great headline for that section. So super fun. We're getting all sorts of those little nuggets, little bombs in there. But the way it all started today was he said hey, you know, challenges are all the rage right now just in case. you're unaware. Lots of challenges going on. Like if you're rooting around on the internet, you're gonna see a five day challenge for this a four day challenge for that, you know, five day challenge, get your life together four day challenge, find the relationship of your dreams, five day challenge. You know, learn how to eat better. Whatever, all sorts of cool five day challenges, build a better cake bake a better cake challenge. Excuse me. And he's he said, Hey, you know, in this space right now from what he sees, you know, there's a there's a common theme on successful challenges on successful webinars on successful sales letters on successful email campaigns. He said, basically, Russell says, Hey, I've got this perfect webinar script. And it applies to all of this stuff.Mischa Zvegintzov So anybody listening go buy dot com secrets, or read around on the interweb. And you can google perfect webinar script, I'm sure it will show up. But there's five components to the perfect webinar script. There's your origin story, which is composed of a bunch of things, but it's one basically how you learned it and earned it and, and how, you know, this thing, you've got the so great, right, this product offering, it's the best thing since sliced bread. And actually, hopefully, you believe it if you're selling it. And then you've got secret one, which is you address any concerns that somebody would have, again, a towards your vehicle, or the product, secret two is an internal false belief, like I can't do it because I I'm, I'm not smart enough, or who knows, I don't have enough money, blah, blah, blah. The secret. Three is the external false belief. And that's like, oh, you know, my friends will think I'm crazy for signing up or things like that. So you knock down all those objections. Day five is the stack and the close where you you, you go, Hey, this is what I have to offer you, there's a certain method to do it. But you you make your offer to buy your like, here, buy my stuff. It's amazing. I just told you how I found it. I told you what it is and how these false beliefs that you have that it won't work? No, that's not true. It will work. And then you you know, you're like and and actually, you are smart enough to do it. And then you know what, you don't need to worry about your wife because she's gonna be so happy when you're making all this money. And then here's the great deal I have for you.Mischa Zvegintzov So there's those five things and so on a challenge. There's your five day challenge, right? Day one, origin story, day two, day 345, right. Or if you're doing an email sequence to sell something, it's, here's a great way to do it. day one, day two, day three, day four, day five on your five day email sequence. And so it was really cool to hear him talk about that and give different examples. And again, this is all common knowledge you can you can go find it if you'd like track it down.com secrets. You can google Russell Brunson. He's got all sorts of great commentary. You know, he's got his marketing secrets podcast. He's got YouTube channels out there. There's all kinds of disciples out there. Obviously, I'm talking about it. I'm all in. I'm in this coaching group. But he went on to say, hey, the psych, the psychology behind it is the same. The perfect webinar is the selling sequence. It's a selling sequence for selling one to many. And it's good for all things for webinars for via cells or video sales letters. For email sequences. Again, I already talked about that. But this perfect webinar framework, other people will call it other things in different markets, other people have different names for it, but Russell's framework I love I love the way he talks about it, it resonates with me. So therefore I'm in the Russell Brunson environment.Mischa Zvegintzov But the perfect webinar is the framework for one to many selling and I'm all in on this idea I want to master as well. One to many selling and I want to help other people do that. I want to I want to help people. Help people. Right? I want to help people help people.Mischa Zvegintzov So a really cool part today. Thank you for listening to that. Was he gave he gave some specific examples of, of like, when your webinar isn't working, or this the three main reasons why your selling sequence isn't working, is like, I've looked at 1000s of offers, right? And hundreds and 1000s of webinars, email sequences and video sales letters and all these things. And he says it comes down to the three main things.Mischa Zvegintzov First, your offers no good. like your offers no good, it doesn't matter how great your story is, your offers no good.Mischa Zvegintzov And Two is that you're teaching too much. You're you're teaching the tactics, right, the goal of a good sales letter of a good a good email sequence of a good webinar of a webinar is to inspire somebody. To be like, Oh, my gosh, I need to learn these tactics. Like you influence their thinking, you change their perspective, which is so powerful, you're like here, here's a new perspective, sign up, you'll get the tactics and you can have success. I love that idea. I love this. I love the stuff that I'm talking about with you right now. I'm all in on it, obviously, because I'm talking about it. And so what happens is, as coaches or as experts, or as people trying to sell stuff, oftentimes you can get into teach mode. And he said, so you know, when you're in teaching mode. Either one, the people get overwhelmed. Or two, they're like, sweet, I know what to do now. I don't need to buy this product. So if you step into teacher mode, you're overselling. Or you're over teaching, and our job is to inspire. So I love that.Mischa Zvegintzov And number three, is the hooks aren't correct? The hooks are no good. So your whatever you're doing to draw people in to draw attention to you is are no good. And those are the three main things.Mischa Zvegintzov That's how we started the conversation today. And, you know, we laid out the frameworks. And then we we dove into it with people who were who had created challenges. So we looked at a bunch of challenges. We looked at some webinars, we look, we got to hear great stories of success around every twist and turn, we got inspiring nuggets. So again, I hope this was valuable. I just, I just you know, my coach encouraged me, because I was going on this one day, I just interviewed this. This woman, Julie, she's amazing. So but how I met Julie was on one of the one of the group coaching calls this open classroom and and Julie and I were on one of these calls with Russell and I was literally telling Julie, I'm like, This is ridiculous. Vince was taking a break. So I'm like, This is insane. Julie, like we get to hang out and be and be like, interacting with a billionaire. I don't know if he's a billionaire or not. Dude's worth a ton of money. He's had a ton of success. But I'm like, This is crazy. She's like, Yeah, this is insane. Right? Like, we have legitimate FaceTime with the dude who's at the top of his game and open and nice and giving. And it's like what it is so cool. And Vince is like, Well, why don't you do a monologue of of those of that experience, right? Like you what great fodder, what great content. And so that's what led to this. Thanks, Vince. Thanks, Russell. Thanks, Julie. Love to all. Thank you for listening. Hope you found some value here. That is the end of part three. I think I have pontificated enough love to all

Vince Green is my genius coach (at time of this publishing now Director of Coaching) at the 2CCX.  Click Funnels and Russell Brunson's high end coaching group.  His team has won a 2CCX award at ClickFunnels for their expertise running a webinar program.  Vince has incredible knowledge and has coached and influenced many entrepreneurs with his experience and expertise.  If you are new to your entrepreneurial journey or are a seasoned pro and could use some reminders…  Vince does not disappoint.Vince starts by confirming my recent journey and adventures in the 2CCX and my entrepreneurial journey.    Who can have success in these types of higher end coaching programs.  And If you buy in and participate “the rate of speed that's here is astonishing”.This type of program helps entrepreneurs make it through that 1,000,000 mark and beyond.  People get stuck at that point as generally they are doing it themselves.It's how to serve your audience at a high level.  First of all, they can see the potential. They see the potential that you have.  They can see the potential in you, as the expert.  Cann they see the potential in themselves as “whatever” that is? Right?Vince goes on a nice riff on the “sweet spot”.  And getting to that sweet spot in business and what does that look like.  And then getting to the next sweet spot.  Their biggest job is to get entrepreneurs to that first million.  How do you get to work on the business and not in it?I press him a little on the who and the how…  Did he slip something interesting in there?n You should know the 20% that gets you the 80%.What makes good coaches and consultants also makes good entrepreneurs.  And that's knowing your frameworks.  “Know your frameworks.”  There's know other way to say it.Are your frameworks fractal?  Are their frameworks with in your frameworks?His riff continues on frameworks…  Trust the frameworks.  Who's bringing the frameworks.Online v Offline?  There is no difference anymore?  Stop marketing like it is 2019!  It's all blending together.The chicken or the egg?  What came first?  The traffic of the conversion?There opportunity that is in front of us!  There is more opportunity than we have ever had at any time. Vince believes It is not hard to get attention.  There is more attention than ever.  People are out there seeking right now.  It is our job to show them.Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Vince Green Go!  Run!Mischa Zvegintzov Good!  Good!. Welcome everybody to the Table Rush Master Class where we get back to the marketing and sales basics to help you grow your business to $1 million and beyond. And I would like to introduce to you Two Comma Club X. Coach, Mr. Vince Green.Vince Green Thanks Mischa! Awesome man it is... I'm kind of excited to be here and congratulations on... I think we're in early days right what what might episode what episode might this be like? 5, 6, 7...Mischa Zvegintzov 5,6,7 right in there yeah.Vince Green Somewhere in there, right? Yeah, that's really cool. I love that like you had your other podcast that was having a One Direction and I think you're still you're you're still continuing that one. What's the name of that one again?Mischa Zvegintzov Yeah, that's called the, thank you for asking.  That's called the "Bitch Slap the accelerated path to peace" that is podcast I'll keep going my daily musings about whatever. Yeah, and then we've got now we've got the table rush masterclass youtube channel so we can we can teach people and carry you good message. Yes.Vince Green Awesome. And so this is this is kind of born out of, and again, I've seen your growth over the past year or so. This is really born out of all the work that you've done inside of 2CCX extra went and then but more importantly, an ad maybe as important the work that you've done outside of the 2CCX program in delivering your summit making some hard decisions along the way. And you know, making that commitment to your to yourself but more importantly to those people that are listening to the Bitch Slap podcast that are now listening to Table rush and gone through the summit. And every every masterful little plan that I know you have going on. That you're you're going to announce in short order. So that's really cool. congratulations.Mischa Zvegintzov That's right. Thank you for that, Vince. I appreciate that. And I'm, I truly am so excited to have you on here as one of the foundational interviews, I would say. Because you've been obviously such an inspiration for me. And I think well, here's how it is I mean, you had you're a coach at the to 2CCX, which is Russell Bronson's dot com secrets, high end, mastermind slash coaching program. Very powerful group super expensive to help weed out those that aren't committed to the process. And I just say that because it you know, you're generally speaking, dealing with I don't know if high performers is the right word, but people who are committed to their message. To trying to, you know, bring their message to a broader audience, how would you frame that? How would you frame that?Vince Green Yeah, so that's interesting. So the program is with Click Funnels, and Russell, and this is why this all comes about. It's it, you know, it's it started here probably three, four years ago. But you know, who comes into this program, and makes it work as those that are have clarity of vision, and are committed to making that vision work.Vince Green And so a lot of that, so and it's interesting, because we, we deal with a lot of experts. So people who have accomplished a lot of things who have become a lot of things, and they want to either help impart that on other people, so they know how to learn it, so they can go out and do it. Or they want to supply services for those things. But what's interesting this year, we were bringing on the E commerce side, and we're just starting to get into that. But you know, over the past number of years, we've been working on the, on the expert side.  And it is, you know, and again, this this program and programs like this are they work for people that are committed to their vision, and understand what the there's a big gap, right? So here's what I see today. And then there's the Oh, I see there's something more tomorrow out that future for their their future self. as Dr. Benjamin Hardy talks about.  But their future self and also the future self of the people that they want to work with and that they're dealing with.Vince Green Because, you know, we cover marketing, we cover sales, but really what are we covering? We're covering the communication and the transaction and the implementation of this right. So we help them with that what is truly presently some form of a gap between what they see and where what they see as their vision. And so they come into the program, these type of programs to get help with that. And the interesting thing is we can help them But we a lot of that work gets done on their own time. And they're able to implement and they're able to, like, see the next few steps.Vince Green And so I'd say I'd say that's really the, that's what's going on here. With with this program, so, and you've been, uh, not only a good member, Misha for for, you know yourself and for what you how, how much you've grown in the past while. But you know, I can attest to the fact that you're a part of this community and you know, you add in as well so and that's what it takes, right? It's, I have this little phrase like nobody builds alone, and we don't. So there are definitely some people out there that can be self taught. Yes, but I gotta tell you, it's very challenging. And the rate of speed that's here is it's, it's astonishing. And I'm when I say here, I mean, inside of this type of program. SoMischa Zvegintzov Yeah, it's, it's Yes, thank you, that is a great way to frame it. It's very powerful. It's a very powerful program to and you're such a massive part of it, I, I, one of the metrics of success, shall we say, in the, in this arena, this funnel hacker arena, this to cc X arena is that two comma Club Award, which means that your funnel is generated at least a million dollars. That's... and it's...I... which is a great award. And I say when I say a metric, I think most people are happy with the fact that they generate the generated that revenue. But I think more importantly, when people get that award, they're, they're happy to have had the impact. It's like a measure of their impact and their message. And it's almost a validation of, hey, yeah, I am serving I am bringing back... I mean the cash flows fun, but would you deny or confirm that idea?Vince Green It's definitely So again, when we see people who have vision, it their visions, typically beyond a million dollars. So it is a really, it's a really nice. It's a nice milestone, right? And, and it's fun, because it's a million, right? There's a lot of people that 200, 300 500  600,000, then they kind of start to hit this wall, right? Or maybe they just made their businesses such that the zoom right through to 1.7 or 5.7. And like, it's not the wall isn't always there.Vince Green But if you do the 80/20 rule, most people that are having success, are hitting that wall somewhere around a million dollars, because you get to that point where you know, you're doing it yourself. And then you have to figure out systems and processes to bring other people in. And so are you working on your business or in your business?Vince Green And you know, there is that expression that comes out of Michael Gerber's book about, you know, the the E Myth book, and it says, like, don't work on your don't work in your business to work. Have you working on your business. but the reality is, like, you're not a technician in this, in this case, where Michael does talk about that you're actually an entrepreneur, and I love Michael's book. It's amazing. But we're focused on something maybe a little bit different, we probably have a lot of similarities. And I know that Russell Brunson who's, you know, that one of the partners that click funnels and puts together this program of year.  He learned a lot from Michael's book.Vince Green But, you know, there's a lot of things going on here that really involve where's that sweet spot, I hope your sweet spot for him who's listening today, or Misha, anybody who's come to the program, sweet spot is beyond that. So you get to kind of hang that on the wall, and you become part of a really different club. Because the truth is, it's really about getting to that sweet spot. It's not figuring out how to create the sweet spot beyond a million, by the way.  It's how to serve your audience at a high level, that they, first of all, they can see the potential as well. So it goes back to communication, and they see the potential that you have, can you see the potential in you, as the expert can they see the potential in themselves as whatever that is? Right? Who whatever you're actually helping them with. So they need to see that.Vince Green Now, if they already have some team around them. That can be helpful, but it just brings different challenges, because in a lot of cases, a lot of the successes done because we have people that can move independently. Then have to bring people with them.Mischa Zvegintzov Yeah.Vince Green And then... but when you have to bring people with you, whether it's internally within the home, you have spouses or family members, or you might have business partners, friends that you grew up with at hight school, at the university or in business with today. And you need to move forward as a group, as a pair as a group, whatever it's going to It's just different. Right. But it also enables you, it gives you more opportunity to have the sweet spot that you're about to get to pass the million dollar. So what is that sweet spot? If you're an individual or if you're a pair, or you've got a bunch of people, it's collectively How can you all kind of get there on your own?Vince Green And we, you know, we have this expression, but the who, not the how, but the fact is that in most cases, that other who doesn't come before you figure it out how, right so the first thing that we need to do, if we're looking at something like, okay, let's figure out how to publish. Or let's figure out traffic.  Or let's figure out how to get this conversion. Or let's just figure out how to, you know, get people through what I know, and get them the same result that I got. Whenever you start, it starts with kind of one of those four things.Vince Green And then you start to add on those other things. And that's when programs like 2CCX come in. So we're able to then help leverage, we're able to become not necessarily part of their team, but give them guidance where they can leverage systems and processes. Like Click Funnels for, for funnel pages, and for email, and those kinds of things. And then, you know, we're not the only ones in the world... that you know, we teach people how to publish, how to get their podcasts done, like you're doing today. And how to get blogs or video, whatever it is that they're doing. So those are the kinds of systems that you can do. And that's why I say there is that little sweet spot. I don't know that you've ever heard us talk about this, but we look at like you everybody has that sweet spot. How far can you get on your own, if you choose to, some people choose to bring people right out right out the gate, that's beautiful. Some people choose to get as far as they can on their own, then bring either an onshore offshore VA on. Bring a partner on, however, they're going to do it and then they can get to the next level.Vince Green So it's interesting. In the expert world and ecommerce businesses a little bit different, but in the expert world, you know that... we celebrate your why should we celebrate your first $1,000 with you, and then we celebrate... Which which you already have, which is awesome. Congratulations once again. But it's it's about getting that you know, getting past that next sweet, sweet spot, which has been a million dollars. And then and at no time, is this ever really easy. But you know, the thing is for all of us, it's really, we think as coaches and people that are building the program, we think like how can we support people. Vince Green If they build a business on a strong foundation, we want to make sure that they're able to move forward. Right? So for all those businesses that get built on a strong foundation, how do we then move them to say, whatever the next sweet spot is? How can they bring team or whatever it is, but critically speaking, the numbers show us that our biggest job is to get them to that first million, and then we have other programs that they get to work on. And there's different reasons why that works. But I love the million dollars, I love the two comma Club Award. It's amazing. As a point of reference, I mean way over 1000 people that have have done this in the program in the last five plus years, since we've had been running the two comma club awards.Vince Green But really, if you're listening to this podcast, and you're there, and you're going well, that's cool for them. They've done it.  How do I get there? Maybe you know, I know niches podcasts here is going to talk a lot about that, you know, through all the episodes. But the reality is, it's finding that sweet spot because you are going to have to amass resources, right? We don't just hit revenue.  We have to and then we have to then kind of figure out how are we going to amass resources? How do we put some money aside? So we have, I don't know, I'm just gonna make it up on the fly here, three months of being able to pay for my VA. So it's just like, they're not like they're not coming out of initial revenue? Because we have plans for what is that? What's the on the on operating revenue, right? After you've paid for ads, after you've paid your costs? What is it you have available? And so and then you give yourself enough runway with a VA or with a partner, however, it's gonna be. Right.Vince Green So anyway, I love the fact that there's a million dollar word. But it's also really understanding what could be your sweet spot and heading there first, right? It's like, it's like finding the island that you can get as far along in your trip to so you can like camp out for the night, then you can get up you can get your reserves going and you can do it with a bit with a bigger team next time or with a different plan. Hope that helps.Mischa Zvegintzov Yeah, no, that's amazing. Thank you for that. I wanted to circle back around to one thing you said on the who and the how and and that concept of if we get stuck oftentimes it's because we're trying to figure it out when perhaps we could just find that who to to deal with that part of the puzzle for us. Sure. If I heard you did you say that? Oftentimes it's valuable to figure it out yourself and then get the WHO to do it. Did you slip that in? Or did I? Is that what I wanted to hear?Vince Green No, I think I slipped that in, okay. Because again, it's as a business owner, you're going to need chicken, you don't have to do everything, right, there's a lot that's going to get farmed out. I mean, at some point, you become the owner of that business and it's running. And there's, you have, let's just say, in the dream world, maybe you have the ideal person in every position, and your job is strictly 1%, to work on that business and not in it. What gets us there, though, right, is knowing enough? And I go back to the 80/20 rule, you have to know everything, not so much. You have to know the 20% of that thing, whether it's traffic stayed broad for a second, whether it's traffic and conversions. Yes. You have to know 20%, that gets you 80%. Yes, you should be able to like, again, I've heard it say, from some entrepreneurs, that if it's if it's very difficult at the beginning, that's kind of a clue that you're fighting it, and you might want to kind of back up and revisit it, it should be a little bit easier. Especially if you're in the first year, you're digging into that first 20% that gets you 80% of the way there. Yeah. Right. So I love what is it?Vince Green What is it about publishing a podcast that you need to know to get your first 100 episodes out? And that, that you're getting that you're getting views? Or whatever, if we're talking publishing, or what is it for the conversions? Or what is it like that whole 80/20 rule, and then your job is? Again, this is not a 2CCX position, but it's just like, in general, in business, it's like, now you've learned this. So now you get to replace that person, right? Yep. So that person is you and you bring someone in. So the who not the how is knowing when you're going to bring the who in and so that the that we don't want the focus to be how do I do this, but who can do this.Vince Green And so it's true that you might not have that ability. On day one, you build towards that. But as you're building towards that, you're creating things like writing down your standard operating procedures.  You don't need them, but somebody in your future is going to need them.Mischa Zvegintzov Love that.Vince Green And the other thing, too, is that it makes it easier on you, if you if you have your own manual, if you have the mission manual, that's there. You might never publish it. But now if and when other people come in, but there's also that opportunity when it makes it easy on you, how did I do that. things that you might do this week, you might not revisit for three weeks. So now you can come back and know what your how you actually did that? What's the logins or whatever it's going to be there's lots of ways to do it. But But yeah, the WHO not the how is a big thing.Vince Green But again, finding that sweet spot, knowing, like, you're always moving that sweet spot a little bit ahead. And hopefully, that sweet spot, if you're looking at doing much more of this yourself, or bringing one or two people on or you're starting with a partner, just getting to that sweet spot as quick as you can. The sweet spot should be a little easier. And I say easy. None of this is easy, but there's a lot of things and we can talk about it today maybe in future episodes.  Like what makes it easy for us. Right? Is it the work we do? Not necessarily its framing offers. Its its its, you know, reaching audience those kinds of things. So there are some some things... and truly, I you we could have a lot of discussions about whether we as entrepreneurs, we make it easy for ourselves or we make it harder on ourselves. Hmm, probably there's probably two camps in there, but probably a topic for another day. Mscha Zvegintzov And a topic for another day. Yes, yes. Yes. Yes, we'll leave those loops open for a minute and come back to them in days or weeks perhaps. I I don't know how to... I love you and think you're amazing. And you bring so much value and your depth and breadth of knowledge of Russell Bronson's teachings and methodologies and all this and this is I mean, there's so many other well, just that part. As I continue on I, I see how, how a lot of the things you tell me bring back, bring me back to that to those core ideas, right? Like, the more I dig into those books, the more I dig into the process. I start to see like, oh, yeah, a lot of what you're referencing, is bringing me back to those core ideas, those core fundamentals, which I love. And so I see that more and more... So just your knowledge, your in depth knowledge of that, of the of the of the funnel hacker frameworks, all this stuff is kind of mind boggling to me. So I want to say that. There's just that. And then there's also the, your, your knowledge and breadth and width of, of, of other ideas, other methods, other you know... just people and and how you can be successful in sales and marketing is is awesome. And there's so I just want to put that out there for a minute.Vince Green Sure.  I just I'll make a comment on that. Because what makes good coaches, what makes good consultants also makes good entrepreneurs. And that is knowing your frameworks. And so like, none of this should be so complicated that you, you can't explain it to someone. Again, in you know, you and I've worked on the perfect webinar, and I know that you're really digging deep on on that. And literally, like, I would say that anybody who can explain the perfect webinar in 30 minutes or less, and have someone go, I get it. Yeah, that's, that's what should have to happen. And this is, you know, a webinar is a 90 minute sales presentation that helps communicate your message, and has a very clear offer at the end of it. And Russell has, to his credit has done a really good job of refining that to the point that it is today.Vince Green And you know it so I go back to like, no, your frameworks, like there's no other way to say it. And so, again, topic for another day for but but to put a finer point on it. It is those frameworks that in the expert world people are are buying from you.  Is a framework, a checklist, let's say yes. Is it? Is it a process? Let's say yes. Is it all these things? And are they? You know, one of the words that, you know, again, just reintroducing it here is that word fractal? Are they fractal? Meaning? Do you have a three point framework that breaks into each of those points breaks into a four point framework, and each of those four points breaks into a five point framework? could possibly be? Because that's how we're able to remember it. Mischa Zvegintzov Yeah.Vince Green Right. And then, you know, we talk a lot about, like, you know, like how to utilize these frameworks. But to your point, if we're just going to come in, and if we're just going to echo Russell, that's an interesting process. But the real opportunity is how do we respect Russell's framework? And make that our own inside of our business? Yeah, take it from him not teach somebody that's not like, again, it's his. That's the intellectual property. And this goes for a lot of different people. It's the same thing you want for your people. Yeah. You want them to utilize that, and understand it and kind of make it their own? Because they brought it into their own processes. Yes. Right is the same way we might formulate copywriters formulate headlines or... yet again, it's just really good example. I mean, what are all the different kinds of headlines out there? Are they are they really that wildly different now? Not so much, we've all learned them from, you know, we're standing on the shoulders of giants, right from the 30s 40s 50s and 60s, as far as copy goes.Mischa Zvegintzov Yes.Vince Green And, and, you know, whether, when it comes to the frameworks of sales presentations, were dealing with people that used to stand in boardrooms, one to one, or used to go stand on stage and deliver one to many, and now we're doing it on Zoom. And so when you understand these frameworks, it's really easy to kind of bring them in, and just look at all the components... because the you know, that that's your guide, right? If you can, however, your however your brain works, whether we need to see it, whether we need to think it, hear it, feel it, whatever it's going to be. We know how that is. And it's not just rote memorization that brings this out. Because you might have to adjust week to week to week, depending on the audience that you're talking to.Mischa Zvegintzov Yeah, yeah. Thank you for that. That's Yes.Vince Green There's a lot of there's a lot of make it your own, but not the framework. It's like it's the presentation of using that framework. And there's definitely some modeling and proving the model that can that goes on. Yeah. But But that's where it starts. And again, we're kind of framing this whole conversation better, you know, somebodies first million.Mischa Zvegintzov Yeah, good. Perfect. Thank you. And I'm looking over I believe it is your right shoulder and I see a two comma Club Award. Right and that Yep. And in circling back around to one of the things that Russell has perfected is the webinar. He's got a Perfect webinar as a system to carry your message and convert that into customers might be a really simple way to say it. But you yourself have won a two comma Club Award, which is amazing and awesome. So we've got history behind us, or example behind us, or proof of concept behind us as we talk here. But you got it. Go ahead, go.Vince Green Yeah, true. Yeah, they're very true. Again, it's what I take out of that. Other than just some, maybe some validation of the concept, or whatever it is, is just the the power of the process. And again, I think something for another day, right? Only because like, but if nothing else, it's that thing that you the belief in the process and implementing it day after day.  Which there's a lot of reasons that that came about took a lot of people to bring it about. I want that WITH the of the whole team here at Clickfunnels. So very important to note. And because none of us do it alone, even entrepreneurs, we don't do it alone. So the opportunity is really like if I could come back to it and say like, maybe because we're talking like the first time here is what is it it's like, process and trusting the process. trusting your frameworks. trusting maybe someone else's frameworks, right? Whether it's Russell's or somebody else's. But the fact that you're bringing things into your business, and you you do that because you really understand the marketplace, right.Vince Green And one of the things is like when it comes to, you know, understanding your market, if you work your market, that's great. Sometimes we're not. sometimes we have people we work with a lot of people who left high school, I'm just going to take this process from leaving high school to going to university, and maybe getting MBAs or bringing through another way. But we all respect as the professionals in throughout the world. And they didn't just kind of go well, I had I you know, I didn't figure it out. Now I went through all this work, right? So there's a lot of opportunity to work with, with people in that in that realm as well. So there's us, there's kind of those three people, and those people are the people that have the authority, right, they come out, they got they got 10 things on the wall, right. And that's our authority to people. And then the other type of people just just to keep it simple. Even though there's more of this. Vince Green There's, there's all of those that are really kind of the problem, problem, relevant type, right.  The things that we've gone through. And we've we've come out of this, and we've learned our own systems, processes and frameworks, we might not have brought all of those from prior education, or from prior businesses and places that we work. But we've actually come up with our own framework. So just kind of coming back to that, bringing it back to frameworks, whether you whether you are the professional and you have to market your own business products services offers. or whether you're coming through as an expert who's really figured something out. There's a lot of that going on today. You can see it all over YouTube.Vince Green He was like, Wait, I didn't even know that was a problem, you know, and then here's the solution for this crazy thing. It's like, wow, there's, there's actually a solution for something I didn't even know that somebody had a problem with.Vince Green And so, you know, again, going back and trusting the process and trusting the frameworks is where you know why there's a lot of people who, you know, whether with us or outside of us, right? The real challenging part. And I, we talked about this before we were before we started recording, but is this whole addition to this false sense of, I need to have a business online, but I think we're past that. I think we're past, you know, I sometimes joke, and you may have heard me say this, like, you got to stop marketing, like it's 2019. And that has nothing to do with COVID, or this whole thing, whether you're into it or I'm not into it doesn't matter. But something has happened in around the world. And you know, as at the time of, you know, it's October 2021 For the past more than a year and a half. But even in 2019 it was time to stop marketing like you like it was 2016.  Seriously!  like!Mischa Zvegintzov I love this.Vince Green Right!Mischa Zvegintzov Go! Yes.Vince Green So we're all figuring out how we want to communicate, whether it's on the little devices that are around our wrist, in our palms, on our desks, wherever it is, and you seen the big the big screens, people are standing in studios now with cameras around the huge screens, and you know, I don't know, 500 people on Zoom, whatever it is, yeah. And, like, there is a lot of ways to communicate and, and get with people. And so this is why, you know, we're always really niching down and starting small so that we can grow to that point that we want to grow to whether you're growing your business to, for legacy for generational wealth, or you're growing into sell, it really doesn't matter. Right. So there's all sorts of opportunities. But you know, at this at this point, you know, really comes down to we talked about like online, there's no more online offline, it just is. And there's lots of ways to leverage it, the 80/20 of that. And then it just, you know, the next kind of thing that we talked about earlier is like, what's his what's the chicken? And what's the egg? Do I need traffic? Or do I need, you know, conversions?Vince Green I don't know when it happened, but there was some point, you know, before 2019 That it wasn't about online and offline anymore. But yeah, it just is. Okay. So there is no online, every business has some component of online, every business has some component of offline. Not necessarily are they all marketing in both or are they all selling in both? I get that.Mischa Zvegintzov Yeah.Vince Green My background is very corporate so and that but There's in every business there is a component of online and offline. And we're talking about experts and people who have a passion and a vision and they see a better life for people. They're, they're part of those people who put solutions to problems that others never knew they had on YouTube. Yeah, that's that's the world what that we're kind of that we're digging into here.Vince Green So, but again, we brought it up before but the fact is, there's, there's no more online or offline, and there's so much value in there's a lot of value in local or brick and mortar or offline, however you want to call it in, you know, getting together with people, whether you're teaching training, whether you're brainstorming, whether you're testing, whatever it is, maybe it's implementation, you're bringing them in, really doesn't matter. It doesn't all have to be, you know, on Zoom, or whatever other platform you might be using. There's no shortage of message messaging platforms.Mischa Zvegintzov Yeah.Vince Green Right.Mischa Zvegintzov Yes. IVince Green I don't know. Is that have you seen that, as you've gone through your process? Like, where you're aving to make this decision about traffic or getting some?Mischa Zvegintzov Absolutely, yeah, absolutely. I think on on a smaller scale being relatively new, let's say in that expert arena. It's like, my concern is building traffic and not necessarily conversion at this point. Right. At some point, it's going to be alright, the traffic is flowing. I have urgency to convert.Vince Green Yeah, there you go.Mischa Zvegintzov Is that is that kind of what does that? Did I answer your question, or? Vince Green Yeah, I mean, this is again, going back to the sweet spot. We need both.Mischa Zvegintzov Yeah, we need. Absolutely.Vince Green I love the physical. I love the philosophers in this world. But if somebody says, Do you want the chicken or egg? I just say both.Mischa Zvegintzov Yeah. Right. If I could be converting now, that would be amazing. Now that's right. I don't care. Whatever.Vince Green I know, the question usually is, which came first? Yes, I'd say it really doesn't matter. Doesn't matter. Because, again, we've come this far, it's 2021. You can put some of your efforts today into traffic, and you can put some of your expertise in your expertise in your time into creating products and services that will convert and offers obviously.Mischa Zvegintzov Yes.Vince Green But again, that you know, whether it's traffic, we you always need traffic. And always and you know, it's it's funny, one of the one of the presenters at Funnel Hacking live in 2021, McCall Jones came on stage and goes... Look, you guys all have at least, you know, one fan, right? That's your spouse or your mom or somebody in your family. Like, like, it'd be rare. Maybe it's possible that some people don't have one fan. But you know, we have a little bit of traffic and we have an idea we have things right.Vince Green Yes.Vince Green So we have the seeds that we can germinate that we get water that we can feed that we can flourish and we could let spread right to to to some degree and help us you know, and help us get launched. So anyway, the whole thing about like traffic and conversions. Those are really big topics. But again, within the context of what you need to be doing first, this is, you know, it really doesn't matter. It's kind of both life kind of, yep, kind of both.Vince Green All of us are going to spend some time working on, you know, building our audience.Mischa Zvegintzov Yep.Vince Green Help identifying, you know, that which part of that audience is listening to us How, and we might be could be should be would be speaking to them. Right? And then, you know, testing those offers.Mischa Zvegintzov Yes. Yeah.Vince Green And it's just as we kind of get kind of close to the end here, like, I just really want to make sure that, like, I don't leave today, whether I come back or not, but I don't want to leave today, right. And let people think that there is this process that you just do it and you move it forward. You do that you have to do the process, you have to do the thing, so that you get the power, right. So you do the thing, you get the power, like Emerson said, you do the thing, you get the power. And then but that it, I don't know, to what degree, you could get a one to 10 or a 10 and a 10. Who knows? Yeah, the thing is, now you got feedback. And that's the thing that we need to listen to whether it's traffic or conversions, right, you do the thing. So you have the power. Now I know how to do it. Now I can do it, I could do it again. Or I could go back here and I could push this little ball forward, right. And now I got I've got traffic and they got conversions moved, how I move the next two. And then if I need to, how do I bring other members in so we can move it in even further?Vince Green Yeah.Vince Green But that process of speed back, and then learning from it? Yeah, justing. Right. That's, that's, that's really important. If you're going to whether your goal is that is a million dollar word, 10 million 100 million dollar award. Whether it's strictly for profit, charitable, whether you have just that first milestone, whether it's just going to, all you want to change is one thing, and maybe your world or one of your loved ones world or in this whole world, you want to change that one thing. There's such opportunity in 2021, to do it with with all the things that we feel sometimes that hold us back.Vince Green They, it's, it's there is much more opportunity than than we've ever had at any time. And I'll kind of close and wrap I'm open to other questions from Mischa, I just want to kind of get one thing.Vince Green And I hear a lot, not necessarily from our members, but but just a lot that people say it's so hard to get attention, it's so hard to get someone to pay attention to get them to. And I gotta tell you, it's like there is more attention than ever. We, we are open more and more and more. I know, a lot of people are guarded with their time.  But they're they're looking seeking, they're looking for ways to improve. There is more attention than ever right now. So the the way we garner some of the attention for ourselves, is to do the things that get attention. So it's not up to someone else to say, Hey, Vince, would you like would you do a podcast please, because I just I need really need to learn about this. No it's us to go out there and say here this is. Because they are seeking it. They're literally out there looking to give their attention. And when they're not, they're not the when they're on their own their own. They aren't they are on the realm that there's more attention than ever. And that is not going to be that is not going to stop anytime soon.Vince Green People are going to Yes, systems processes can automate this, but I just want to make sure that if anybody's out there thinking, Man, that's got to be so hard for anybody to pay attention to be likely, it's it's not. It's just that you've got to put yourself out there. And there's something that you can help other people with in that real. And so we talked about help and serve and that kind of thing. But it's really about that value exchange and so never been never been a better time. And I think I think it will continue for a very long time.

I'm sharing secrets on how you can create content easy & effortlessly! Understanding Your Ideal Client and create content to help them!  In today's episode, you'll learn:How to discover your audience's biggest pain points and avoid confusion when you create content. Content direction that helps you to always have something valuable to offer to your target audience.The hook story style to get attention when you create + my lessons from Russell Bronson on hooks. How to effectively use a call to action to promote engagement + lessons on writing Instagram captions. Hook writing using 50 hooks from my branding playbook and 14-paged marketing guide. Find me on Instagram: @jillianleigh.igLike free gifts?

My eyes have been opened.  I had always thought of influencers as endorsing products.  But it turns out, there's this whole army of influencers that are telling you to buy the product.  And some influencers are really good at it.  And what's cool about that, is that they're so interactive and engaged with their audience that they don't need that big of a following.  I go into more details in this episode.  The influencer sell sight I mention is https://about.liketoknow.it/Administrative: (See episode transcript below)The influencer sell site I mention in the episode:  https://about.liketoknow.it/WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript:Mischa Zvegintzov 00:02Did you know that influencers out there right now influencers on Instagram, Facebook? And now there's actually cool... Well, they're probably already always has been, but I have... My eyes have been opened to cool apps, websites where that are designed for influencers to help sell the products that they promote.  And there's one gosh, I wish, I'll throw the link in the website. It's like idk products dot com  Here is the site https://about.liketoknow.it/), or something, I don't know, I'll throw the link in the in the show notes (https://about.liketoknow.it/).Mischa Zvegintzov 01:00But influencers are looking for products to sell. Influencers want to sell products.  Like that's what they're doing. And some of them are really good at it. Some guests like, show the product and then throw the link in there, you know, in the comment section or, you know, swipe up or whatever. But some actually apply sales strategies and tactics. Sales strategy and tactics over and above a link in the comments section. They're actually going to put in the comments, features and benefits, things like that, or talk points or other things, you know.   Talking points to help sell and they will actually encourage you to buy.  Or they're in their video, they're going to encourage you to buy. And they're going to have offer a deal if you buy within, you know, 48 hours or two weeks, or whatever it is.Mischa Zvegintzov 02:27There's a dog, I'm walking by a dude with a weed blower.Mischa Zvegintzov 02:34So my eyes have been opening up to this whole world of what's going on on that side of things in the sales world. The E commerce e commerce side of things. I mean, there's the my original, you know, understanding is Kim Kardashian wears a pair of sunglasses, and then she might be doing more of this, but I don't follow Kim Kardashian, but just have an idea of the major influencers that come to mind. You know, whether it could be Matthew McConaughey as a movie star or whatever, you know. That they will endorse a product. It's more of like a product of endorsement. Matthew McConaughey wears the cool sunglasses. People seeing him wear the sunglasses. Then people go to find the sun glasses so they can enjoy the life that Matthew McConaughey has. So an endorsement. Yeah, that's a great way. That's the word that comes to mind. I'll think of it that way.Mischa Zvegintzov 03:51But it turns out, there's this whole army of influencers that are telling you to buy the product and have special carts created. website landing pages, carts, the spot where you can buy the product.  L ike they're telling you to go to that cart and buy that product. And there's usually a discount offered in a certain time frame. And some influencers are really good at it.Mischa Zvegintzov 03:51And what's cool about that, is that they're so interactive and engaged with their audience that they don't need that big of a following.Mischa Zvegintzov 04:45So I think when people will all speak for me, my eyes were opened up I was always thinking of influencers on the endorsement side of things. So if you want to A massive following because it's all about eyeballs. But if you find the influencer that's engaged with their audience and selling, like actively participating in the sale, they only need 3000, 5000, 10, 15, 20, 30,000 followers. And how cool is that? I love that right. So cool. Imagine having an idea of a product itself, finding an influencer, offering them an affiliate pay structure, 20% I don't know. I don't know how the numbers work these days, but we'll just throw a number out there 20%. Or you could do graduated, like a scale. Sell this many. You get this much. When the sales get to this amount, your commission goes up. A lot of you listening again might be like, "duh Mischa". Well, I am like, wow, there's this whole amazing world out there. And I'm in the 2TCCX. Alison Prince is really good at this stuff. Alison Prince is really good at this stuff. Google Alison Prince, one L. She's the master. So she...Mischa Zvegintzov 06:40I'm in the Two Comma Clux X which is Russell Bronson's high end, not as highest end because he's got inner circle and then he's got category kings. But it's the inner circles like 50,000 a year his category kings is 100,000 A year.  His 2CCX I think these days is 25,000 or 30,000 a year or something like that. Anyway, I'm in his 2CCX. And I get to jump on classrooms and trainings and get to interact with some of the best internet sales people. Some of the top people in the game, right. I'm not gonna say the best in the world, but I some really, really good savvy people. There's obviously a ton of people outside the 2CCX and Russell Brunson. But I have landed in the Russell Brunson ecosystem. Because he's really good at what he does.Mischa Zvegintzov 07:47Anyhow, Alison Prince is in there. She is on the E commerce side of sales. There's like E commerce, e commerce, e commerce world if you wanted to break it in the two worlds. E commerce which is physical products, supplements, beauty supplies, widgets, whatever. And then you've got expert. The expert side is where you're selling information. You are an expert. And you have consolidated the information into courses, coaching, things like that. And sometimes, those two things meet in the middle. So Alison Prince sell is a master at building e commerce, businesses, as well as she's got her whole expert coaching.Mischa Zvegintzov 08:47This has been a super fun episode, I had more to say than I thought. Anyhow, I'm going to end with this. There's really cool ways to... Alison, what Alison shows you how to do is come up with products quickly and easily. To deliver to influencers to self. How cool is that? Now this could be a distracting shiny object for me. But I just want to say that the key takeaway for me is there are influencers out there that are good at selling. Like engaging their audience to buy.  Directing and encouraging their audience to buy. I hadn't really found many or seen many across my radar. But once I started looking strategically, they're out there. And I think that's super cool.Mischa Zvegintzov 09:54All right, enough. Click on the links, buy whatever I'm selling. How did it deteriorate to that. I want to I'm going to practice I'm going to consciously practice more future pacing and trial closes. So imagine imagine how cool your life would be if you could quickly put together a product that an influencer wanted to sell. And, and you could make extra money from that, too. That's not the best job of feature pain? I'll let you fill in the blanks. It's really cool though, right? Could you imagine? Right? It's like it sounds super easy, right? If you practice and tried that, how cool would that be? Like to me it's awesome. Do you think it's awesome? Anyhow love to all.

Thoughts on customer experience from a recent interview Brian saw between Russell Brunson and Dan Kennedy. https://www.youtube.com/watch?v=AI2tkJrjpck Transcription Brunson, Kennedy and customer experience. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. Yesterday we were talking about the VIP treatment, and how Disneyland has been able to do that for years with their club 33. Very exclusive thing. And I'm going to draw on where Walt may have gotten one of those ideas from in a future episode. But let's continue the concept of VIP treatment, and how to really be able to offer as much as possible to the small group of people involved in your customer base that are willing to pay large amounts of money. Okay. So, this, this harkens back to in fact, it's a principle that Dan Kennedy teaches, which is ironic that Dan Kennedy was recently his while his intellectual property was all under the auspices of a company called magnetic marketing and magnet magnetic marketing was just purchased by Russell Bronson's company Click Funnels. And so Bronson and Kennedy are working together. And directly which is funny because Bronson learned a whole lot of what he got from Kennedy initially. It's a very good match, I would say, and what you're starting to see some really cool stuff that Bronson is starting to put out, starting to take a lot of this material that's been out there for a long time and make it a lot more accessible. So there's already been a gold membership for $97 A month and a, and a diamond membership for, you know, $297 a month. And they, these are amounts of stuff that you get in the mail or access to online. That that gave you a certain amount, then you're getting, you're getting all this material in on a monthly basis to help you with marketing for your business. This is the basic idea of magnetic marketing. Instead of going through the details, you're welcome to go and look into it. It's a great deal. They got a great organization over there. What's really interesting is that they introduced a third level, which has not, there hasn't been anything like this for quite a while and magnetic marking previous to that GKIC and so forth. That organization has not offered this third level. And they just came out with what they call the Insider Circle. And you can find out more the insidercircle.com. I don't get paid or anything from Russell or Dan or anybody. So I'm just showing you kind of an example of somebody offering a higher tier. So you go from $97 a month to $297 a month and the people who really want like, everything that's currently available, or for the most part that's for sale by Dan Kennedy, you can get that boy that looks horrible with my shirt hanging down like this. You can get that the includes what they call the whole enchilada, which is most of everything that's out there for sale by Dan Kennedy search engine that you can find this stuff though. You've got people that can actually support team that will actually help you to implement these ideas and new tools to be able to do that that they've never had before. They're charging $1,000 A month or $10,000 a year for this whole big thing called the insider circle. It just shows you what's possible. What if, what if you can offer everything What if you can offer the moon? And what would be a reasonable price for it? It's something that you ought to think about for your own business. What if you were just after that small bout, I mean honestly, in most businesses it's between the top one to 5% of all your ongoing customers, your regular customers, out of that group of regular customers is about one to 5% that will possibly fit in probably even smaller, they'll possibly even fit that high end that VIP experience. And that and not that they don't have higher things. They have masterminds and so forth available for magnetic marketing, but this was the next rung on the self,

Thoughts on commonsense and why truth is available to all. https://www.youtube.com/watch?v=RraE8X3n6Hs Transcription The dead-on principle crucial for your success. Are you ready for it? Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. I'm not joking, I'm saying this is crucial and it's amazing how few people actually talk about this, including philosophers and people that you would think would, would really need to talk about this type of thing because it is the basis. Honestly, it's the basis for all western civilization. You wonder what it is? It's real simple. It's talked about, well, it's talked around a lot. I mean, people toss it around a lot, but they never discussed what it really is, in its most simple context. The term is common sense. But what does common sense mean? I looked it up on Wikipedia, at least at the time that I looked it up, has a great paragraph, and I don't have it in front of me. So that shows you how well prepared I am, I don't have it in front of me. But they have their first paragraph where they discuss common sense is pretty darn good and it comes down to this concept. Here's the debt on principle, and see if you can see how all how this breaks out to eventually meaning success in business. Because if you do not believe this, if you don't believe it's possible, you can't have success. If you do believe it's and you will never find happiness. If you do believe it's possible. If you believe that that's, well, obvious, then you need to live by it on every level. If you live by it on every level, you'll find success and happiness and everything all comes back to the same point. What's the point? The point is that actual truth exists, and it can be known, and it's not learned. I talk a lot about books here. You know, I was talking about this one. Well, wasn't this one, I was talking about another one of Russell Bronson's books the other night. It's not the book that teaches you. The book is a reflection of light if you can say that. As if light was coming from that, you know, the moon doesn't give off any light, right? The moon is reflecting the light from the sun. Okay, books don't…that's why you can read a book and say I don't get it. I mean, I understood all the words, I understood what they were saying, but it just doesn't ring true. It doesn't, it doesn't hit anything. And either it does or doesn't, that's I was why you could take the same book years later, reread it, and get something out of it. Because there's something else that's opened up. It's that common sense is something internal. You recognize truth, when you hear it, it has, you know, we say it has a ring to it, or, you know that rings true, that whole concept, people talk about the AHA experience, ah, I get it, I get it. And it's only after hearing about something or coming in contact with something or just having it show up while you're taking a shower. You get something and it comes out of nowhere and all of a sudden you get it. You may have heard the words tossed around but the words just symbolize the concept and that's that all truth is knowable. And your knowledge is on the inside. It's the Declaration of Independence says, We hold these truths to be self-evident, meaning the evidence is on the inside for the truth, that there's something this common sense that we have access to, that allows us to see whether something's true or not. If you take it out on the negative side, people call it a bullshit detector. You know, it's I get it, or I don't get it in the time. And some people use and we know a lot of people that have less of it. They have less connection with their sense. And they don't see the truth. Not only that, they'll run away from it. They'll fight it. They probably recognize it as truth but they want to call it the truth and they fight it on every level. And there are huge political parties built up o...

I sat down with Chris Hay of LoveWorkRevolution.co to talk about his journey through his 30's and how he plans on changing as many lives as possible with his new mastermind. Enjoy! Joe Podcast Music By: Andy Galore, Album: "Out and About", Song: "Chicken & Scotch" 2014 Andy's Links: http://andygalore.com/ https://www.facebook.com/andygalorebass If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit: https://joecostelloglobal.libsyn.com Subscribe, Rate & Review: I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. Sign up for Joe's email newsletter at: https://joecostelloglobal.com/#signup For transcripts of episodes, go to: https://joecostelloglobal.lybsyn.com Follow Joe: https://linktr.ee/joecostello Transcript Joe: My guest this week is Chris Hay, you can find Chris's website at LoveWorkRevolution.co. Chris did some exploration during his 30s right after selling his company. He now just turned 40 in November of 2020 and he's working on a new project, a new mastermind, if you will. He has an acronym for the project he's working on and the mastermind he's building.   Joe: And it's H.E.A.R.T. H is heal and hear your heroic heart.   E Explore your genius. A accept your mission R rebirth yourself T take action and trust. I would encourage you to check out his website at LoveWorkRevolution.co and also get in touch with him at Chris@LoveWorkRevolution.co. Please sit back and enjoy my conversation with Chris Hay.   Joe: My guest today is Chris Hay, Chris and I hit it off really well on a completely unrelated conversation to what we're going to talk about today. And during that conversation, we realized that we both are really excited about the same thing. And so I wanted him to come on and talk to us about that. He's originally from New Zealand. He's coming to us now from Barcelona, Spain, where he currently lives. Chris, welcome to the podcast.   Chris: Thank you so much. It's a great pleasure and honor to be here. And yeah, as I mentioned to you, I'm deeply grateful, particularly because this my first guest appearance. So I'm a little bit nervous, but I'm sure you'll go easy on. You know, I've got a lot of learnings that I've taken and been working on condensing down and really excited to share with your audience and and beyond. So thanks so much for having me.   Joe: Yeah, absolutely my pleasure. So if most of the people who have listened to any of my past podcasts know that for me, it's important to have the guest give their back story so that we understand who you are, where you came from, and it sort of lays the foundation for the conversation that we're going to dig in deeper about all that you're doing now and it new, exciting project that you're working on. So if you can't and this is great for me to because you and I have only chatted a few times, but it would be really cool to understand where Chris Hay came from and and where Chris Hay is going.   Chris: Yeah, absolutely. Thanks so much. So, yeah, an interesting thing happened to me when I was 31 years old in 2011, and I kind of feel like this is the beginning of the modern day part of my life with you. Life, like everything that happened up until the end was kind of a dry run or whatever. And then this one moment kind of feels like where I was sort of born again, if you like, what would become the, I guess, the middle part of my life or something like that. So basically, yeah, 2011. And I'm 31 years old and I'm sitting on the beach in Bali on my head, looking out on the most spectacular sunset. And I've come here to celebrate selling my business, which I've been working on all throughout my 20s, kind of leading up to this moment with this great anticipation that when I saw my business, you know, I'm going to have cash and in cash flow looks like the happiness. And as I'm sitting there looking out on the sunset, I just feel dreadfully lost and empty and just completely bamboozled, I guess for lack of a better word, that everything I've invested all of my hopes and dreams that I'm building up to this this milestone and then cashing out is going to bring all this happiness. And of course, it just doesn't. So that's right.   Chris: As I sat there and over the next three days while I'm on this vacation, I really was reflecting on my the paradigm change that had happened to my brain because I realized that concurrently I'd lost my purpose and my reason for getting out of bed in the morning, because previously I've had this business. Now I'm like, how am I going to do with the rest of the life? I'd also lost my identity to a large degree because I had been quite ripped off and invested in the identity of being like this 20 something year old, pretty successful entrepreneur. And now I'm kind of like shit. I just I don't even know what I'm going to do next and I'm going to go about figuring that out. But perhaps more than anything, I realized that I've really lost my art on how to find happiness. And and I really believe that this maybe not lasting forever, but like at least, you know, the golden boy that could last more than like five minutes or something like that. So as I reflect of all of that, I was talking about like, OK, where do I go from here? And I knew that it had to be something entrepreneurial because I don't want to go back and get a job like looking for the man. But I knew that I had to be about much more than just making money.   Chris: I had something much more impactful and meaningful and genuinely like helping people because my previous business, to be totally honest, like when I thought it, I really was pretty much just thinking about the money. That was my main motivation. So I reflected on all of this and, you know, and kind of sat there for the rest of this vacation moping around, kind of feeling sorry for myself. I really had no idea where to start and try to figure out how to rebuild my life. And and so it began, as I call it, has other people refer to it as the dark night of the soul. You know what? Tend to lock it up for me to be quite a long and painful, drawn out process that really, to be honest with you, lasted pretty much all of my thirties. Thirty one when I sold that business, I turned 40 in November, just gone. And so really throughout my thirties was this really intense and difficult period of introspection and and figuring out all the elements that I don't like about myself and other. I do like to myself initially, you know, and really learning deeply, but not just about myself, but about how I could show up and and and do work that I would love and have a positive impact in the world.   Joe: Can I ask you one quick question?   Chris: Yeah. Yeah, of course   Joe: So we hear this so often when someone that's successful. Right. And we always we hear from the wisdom of those who have accomplished something and they've reached some sort of financial stability and then they get to that point or they get to that moment of what they call success. Right. What they originally were striving for, which was the money and creating this entity. And then potentially, right? if you have a business, the goal is eventually to sell it in cash out on that and then maybe go to the next thing. Right?   Joe: But we hear so often that people get to that spot, they sell, they have the financial freedom, and then it doesn't it's not what they thought it was going to be. And I think that the hard thing for people that maybe haven't gotten to that point yet and the only reason I want to stop you here is because these things also get into my own brand, like what was more painful, struggling financially or getting to the point where you had the money and then it wasn't all that it meant to be like if you had the choice.   Chris: A great question. So it's a really good question.   Chris: So I guess I would like to reframe that question. What I'm hearing is like what was the greatest challenge was that the struggle for money or wasn't the struggle for meaning which came afterwards? Well, until I cashed out of that business, the money was the biggest struggle I'd ever had. Like struggling to build that business was the greatest challenge in my life that I've had. And until that time. But it was superseded by what came next, which was the struggle for meaning. And I think I don't know, I'm in for some lucky people, this might come a lot more naturally than it did for me young people or more successful than you. And whatever metric you might consider their success, whether it's financially or or perhaps a more holistic measure of success, is how well they've found their passion or the purpose or and ideally the combination of those good things that they sound like they're they're passionate about and are doing well financially out of it. I mean, that's the gold standard. I think that's what we're all aiming for. So for me, making money, making money was was hard making making money or like making it even just an income or a comfortable income that's good enough to live off and whatnot. Doing what you truly feel like you want to do is, I would say in some ways more challenging because it requires that you know yourself at a much deeper level, which can only happen with great introspection and then over time.   Chris: But in some ways it's easier when you find it because, you know, you might have people say that if you you find the kind of work that you're supposed to do on work that you love and you'll never feel like you work another day in your life. Right. So as you I think as you get closer to finding as you sniff it out and you're on the trail and you're kind of getting closer and closer and closer with the various projects you might be engaged in and then honing in on the work that you truly want to do that feels like play for you and makes you come alive. Then then I guess that part of it gets easier. And then you try to, like, build your skill level to a standard where the world will reflect the value back to you in the form of financial renumeration. That makes sense. That's a very long way of asking your questions. I would get into that, I guess, easier in some ways and more challenging in other ways. But certainly it requires a much deeper level of self-awareness, I think, which takes longer to get to just how do we get a product designed in China and sell it on Amazon, for example? I suspect that people are doing that.   Joe: But I mean, some people possibly will struggle their whole life. And it's unfortunate. And and I meant that like financially or also that they're not doing what they were meant to do on this earth. Right. So the choice is if you gave someone the choice of saying, OK, you can have you can. And the struggles usually are the financial part of it, the your health. And then it's whether or not you enjoy your life. And that means you're doing some. That resonates with your soul, right? Maybe those are the you know, there's probably more I mean, a million books and but if I think about myself, it's like, OK, I have my health. I love a lot of the things that I'm doing. And I might not be at the financial level that I want but I think if I if I have the choice, I'd rather be where I am and and and do this than to be financially free. But hate what I have to wake up and do every day. Right. So and I think the problem is, is until you get to the point where maybe you got to where you sold a company and you had some financial freedom, when people hear someone like you say, hey, you know, I sold my company, not just you, I mean anybody. I sold my company and I I made a lot of money and I got to the end goal of what I set out to do. And at the end, I wasn't happy. And if someone hasn't done that, they have a hard time relating to resonate with that.   Chris: Yeah. Yeah. Well, I mean, another way to put it is like at the end of last year, the year before last, now coming into 2020, let me sort of Zoom out again for a second that like this wasn't a one and done for me, you know, like after I sold the business and had this experience of kind of like reaching an extrinsic goal and, and finding that this feeling of emptiness on the other side of it, like you would think that that would be enough to kind of knock, knock, knock that paradigm completely out of my head and replace it with the new paradigm.   Chris: Only do things that are intrinsically rewarding. Which, by the way, science has found that intrinsically rewarding tasks, things that you would do even know that are rewarding in their own right for richer or rewarding motivation that leads to greater happiness. So if you can find if you can if you can pursue that, then you will be happier, even if you don't have to get to the high paying job in order to realize that it's simply just research around. Like, for example, is a Daniel Pink's Motivation 3.0, where he talks about intrinsic extrinsic motivation. So if you understand that, you will have a richer, better life experience by being driven by things like purpose and mastery and autonomy, then you can you can build that into your job, crafting if you're employed or into your business, if you're an entrepreneur. So you don't necessarily have to get to that milestone and realize that's what I started out by talking about how you think that having this experience once at such a deep level would be enough to kind of totally rewire your brain that you wouldn't make the same mistake again. But for me at least, and I think that it's common a lot in our culture, we're so hard wired to be motivated by extrinsic motivators, money, the trappings of success that add up that it's very that I didn't just learn at once like this has been.   Chris: I don't like the volition of my lifetime. After I sold that business and I vowed to myself that whatever the next had to be about more than just the money had to be more meaningful. I would still, for the several years that came up, that still pantelides that be like and tempted by lucrative opportunities. And I spent countless lost months and cumulatively is kind of going down the rabbit hole just like, oh, this looks like a, you know, an interesting business idea, which is just financially motivated and whatnot.   Chris: So I got to the point anyway, where I get before the last bout, or at least my New Year's resolution was to remove all extrinsic goals and replace them with one goal, which was in a piece, because I think that we oftentimes put in a piece or happiness on the other side of extrinsic goals, like when I achieved this milestone, then I'll feel happy. And when we do that, we you know, we pride ourselves on happiness here and now and then.   Chris: So that's the trap that I found myself falling into time and time again. And I'm pretty sure I'm not alone. And so. Now and when we have these big, lofty goals, it creates a friction as well, like where where the goal is and where we are now and then at least all of these feelings of inadequacy and lack of self-worth, because I'm not, quote unquote there yet, you know what I mean? So I'm still kind of trying to get my head up, to be honest, at the deepest level.   Chris: But I think that it's about kind of holding holding space for ideas and visions that you might have that you want to achieve, but also kind of being less attached to them, I guess, you know, so that they don't rob you of your happiness here and now and above all else, being present and being grateful for the moment. And and I've found as well and spoke at a lot of other people who kind of have the shared experience as well as like the more we do that and remove ourselves from this relentless rushing towards the goal that may or may not ever eventuate and leaning into the future and at the cost of sacrificing our happiness here and now, that the the the more we stay present, the more kind of, you know, without getting to work with, the more kind of magic shows up in our lives. But first of all, we just appreciate the moment more. So maybe, I don't know, you take time to go for a walk in the morning and smell the fresh air and admire your your neighbor's flower garden or whatever it might be. So you notice those things. But also and this is this is kind of borderline a move by magic can sometimes show up like synchronicities and whatnot. And so that's the one grand synchronicity that kind of unfolded in my life, which led to a deeper understanding of my work and my my, my my greatest gift that I feel that I've received and that I can kind of share with others. So I'm curious if you want to go there and share that story with you as well.   Joe: Yeah. So because I kind of interrupted you, because I wanted to clarify that, you know, if you've seen both sides, not everybody, I guess that was my point. Not everybody sees gets to both sections. Right? They either. And if they do that, like you said, they're they're either really happy doing what they're doing. And I think it comes when you're you're serving others where it's in alignment with yourself. Right. So if you if you have figured it out, which is really hard to do, but once you do and you can stick with it and not have it be like the way our world runs right now to be present and all the things you're talking about to be still and to leave space supercop. Right. We have so many things coming at us and and we're told to that you have to be really active out in the world of social media. And I'm just as guilty as the next person. But so it's really hard to wake up and take that one and walk past the flower and actually smell it. And it's just it it doesn't exist. It's really hard. Right. So I interrupted you when you were talking about how once you sold your company, there was through your 30s, you just felt like you were still trying to figure out how to find this this spark, this bliss, this inner peace. Right. So I guess that's where we're at now because I so rudely interrupted you.   Joe: But I want to. That's that's cool.   Chris: That's cool. Let me come back because I'd like one of the thought that kind of might help put a bow on this.   Chris: You know, this concept of what if you if you haven't kind of if you haven't if you've got to like you've made it financially yet, how does that reconcile with the experience about sharing? One way to look at it, I guess, is like Maslow's hierarchy. Right. Which at the base of the hierarchy are like food, clothing, shelter, all of those things. And then at the top is self actualization.   Chris: And in fact, about that and self transcendence, which is another category that I added to the to the in the twilight years, which is kind of little known and underreported then management textbooks. But it's an interesting concept that maybe will come later.   Chris: And and so there's no doubt that if you haven't made enough financial needs yet, then you're not going. The crisis of meaning is going to mean much less to you because you've got to cover those basic needs first. And so in some ways, it's like a physical problem, I guess, to a degree, like a crisis of meaning. But I still believe as did Maslow that if you are lucky enough to supersede the baseline financial needs and then if you don't feel like you've made it there yet, I would encourage you to reflect on if you if you really do need all of the things that you currently pay money for because you never get caught up in wrapping.   Chris: And spent a lot of money on unnecessary things. Maybe you can live on much less and then spend time instead of working to obscure things that are truly, deeply meaningful to you. And as you said, like figuring out how you can be of service to others while serving yourself as well, rather than sacrificing yourself to save others.   Chris: But at the top of Maslow's hierarchy, which is the apex of the human experience, is the self transcendence for giving yourself to. As Becca Franklin said, you've got a great quote where he says specialization is possible only as a side effect of self transcendence. So you can only become your best self by losing yourself in service to a cause greater than yourself, essentially.   Joe: Perfect. OK, so you're now when did you restore it back to the story?   Joe: So when did you get over that hump? Let's call it.   Chris: Yeah, so to be honest, like I'm still getting over, I feel like, you know, it's not going to take me. But there was one moment of kind of like a pivotal kind of, I guess, turning moment where I was at a personal development event in Hawaii. And we were asked actually Patrick Combs, I was attending one of his retreats in Hawaii and he was leading an exercise where he had us write our eulogy from the perspective of living essentially our best life from from this point forward. And it's been a really busy day. And it was the last thing at night like this. It was dark, dark outside and then back inside of us as we lay there on the on the ground and this little torch can light and to whatever would come to us in terms of how we're going to be remembered from from that point at our eulogy, having looked at our life from that point forward. And so I tried to empty my mind out. And really the only thing that I really like, I really believe that love is the universal connect, the one thing that we all share in common. And so I just wrote, Chris, touched a hundred million and I thought, I'll dream big ya know a hundred million people with love in this lifetime. And then I thought, this is my one chance to dream really big. So I added, an extra zero or zeros. So I made it like Chris touched one billion people with love in this lifetime. And then and I didn't really know exactly what they meant. I still don't really. But like, as I read it out and it will give me the opportunity to share with the rest of the group.   Chris: And as I read it out, I felt this wave of embarrassment like rush over and be like, oh my God, I made a fool of myself. Like we had a dream so big that I could possibly impact a billion people. Oh, my God. Fortunately, it was the last was the last exercise of the day. And I started back to my room and kind of like it under my pillow pretty much. And and then I woke up the next morning and I was still really grappling with the sense of shame and embarrassment of having this out. And I think it's big. And so I went for a run down to the beach and did a meditation on the beach. And then on the way back, I had to stop for a public restroom. And and I'm standing at the urinal, of all places. And I looked up on the wall and someone had drawn a love heart with wings. And it's like, oh, that's kind of weird. And then I like that. I look around the bathroom and actually someone had drawn love all over the wall so they hadn't noticed coming in. So they were expecting is like, what the hell? You know, like what what does this mean? And, you know, I grew up in like a very scientifically minded family. And so I try not to believe in woo woo stuff or synchronicities and that kind of thing in my life has been a screaming pattern recognition bias. You know, like humans, the brain is programmed to recognize things like that. And then as I reflected on it, but maybe the recognition from my brain or maybe just my desire to kind of leave or make sense of things, but I guess I chose to adopt that event as some kind of affirmation, a potential affirmation from the universe, that go all in ya know life like it was.   Chris: I let my mind go empty the night before when I had like to think about what I wanted to be remembered. And it felt like it was the source or the universe kind of speaking to me and wanting this. But I think this idea of this really is the most important thing. And I think that it's you know, I'm not sure if it's like I meditate a lot. Right. And and when I meditate, I feel what can only be described as love. And people will get that through prayer and maybe being in nature, watching a sunset, that kind of thing. But when you stop thinking in your mind goes empty, your serene, blissful, it's beautiful. And it feels to me like I can't think of a better word other than love. And so I don't know what love is, the fabric of the cosmos or the some underlying kind of fabric of human consciousness or both of those things, I'm not really sure. But there's something mystical about it. And and so I chose to adopt this as part of my story. And as I reflected on it more, I kind of thought, well, not only does I take this as an affirmation that the that I should pursue love and trying to make the world more love place. But I thought this this love with wings is an interesting motif because it love heart with wings. It's the same somewhere. It invites following.   Chris: And as I reflected on it, I thought of this Steve Jobs quote. That was one of the first videos that I developed, my kind of videos that I watched after I came home from from vacation in Bali. So my business always. Had earlier, and he has this great commencement speech at Stanford, I think, where he says this above all else, follow your heart and intuition that somehow already know who you truly want to become. And and as I reflected on that, that's like that, you know, through all of these trials and tribulations of my theories, trying to figure out who I am, how I can show up, how I can help other people, if there's one thing I can put my hand on my heart and say is that I really did follow my heart. And so and then I was on a flight. And you know how you get those quiet times on flights where you might be doing some journaling or whatever, and you just kind of get these flashes of inspiration. And and so I started to etch out what would become this framework around, like how to follow your heart and everything I learned about that. So, I mean, I did around an acronym for H.E A.R.T. H is heal and hear your hero heart and E is explore your genius, A is accept your mission,  R is rebirth yourself and T is take action and trust. And so yeah, like five modules and I really just the greatest joy of my life to try to condense down everything that I've learned over the last decade and, and try to make something beautiful out of it, out of all of that struggle. And I guess I kind of relate back to your initial question. You know, is it easier to make money or to make meaning? And then I guess of that is like, you know, what's what's more gratifying? And in my experience, you know, like this is this is brand new. And I'm actually looking for beta test people to kind of come and be guinea pigs with me. But this has been the most meaningful and interesting and validating experience of my life. Like it's the gift of stuff to everything I've learnt, really, to teach.   Joe: Yeah, that's awesome. So ultimately, you're going to I know where you're going to think of a name for for all of this or you have ideas, but we're not we're, like you said, is being transparent. This is new. And we didn't want to like for some sort of title to this, but you you had it.   Chris: Maybe it's like maybe it's like your back to your greatest destiny or I'm playing with, like, discover your destiny or something like that.   Chris: Now, one of the things that I left out is like this thing about the love and making the world more complex and following your heart is that I think like love is the language of the heart. And I think that when you follow your heart. When you follow your heart and you find the work that you feel called to do. That can be your greatest conduit, one of your greatest conduits for love, I think you create that work with the motivation of love and you serve. I think you end up serving people who who who resonate with your story and to appreciate what you've gone through and probably going for something similar. And so you have empathy for them and in their case and you want to help them. And so that feels like love to me. And so I really like your vocation can become like one of your greatest battles that you have for manifesting love. And so if you believe that, as I do, that that love is the solution for most of the world's problems, then I believe that by following your heart to find your ultimate vocation that brings you to life the most can be your your heart. Your heart knows the way to those people who you truly want to become, but also how we can create a more loving world in the process.   Joe: Yeah, and it's really interesting that I know as young adults and I've I've put up a post about this on certain Facebook groups that I'm in and I've reflected on this a lot, which is in the day and age that we're in now, there seems like we are. We're constantly trying to fix something that's broken, right, and it's usually and I'm talking individuals, right. Saying that we we get to a certain point and we realize, like you, when you sold your company, like many of us, when we hit certain points in our life that this isn't right. This doesn't feel right. It's not making me happy. All of the things that go through your head and I keep thinking, gosh, I wish we could just get to. The young adults earlier, like just this whole thing shifts from where it is here all the way, like they just take anything that any of the people that you and I know are doing or the people like Tony Robbins, the work that he does, Dean Graziosi, you know, good work Patrick's doing with Eric. If we could take all of that and just slide it earlier and just and I know that at a certain point, the young minds are not they don't have the attention span for there they are don't have the interest in it. They're not mature enough to understand it yet.   Joe: But there's got to be a point where if we took all of this and just brought it way earlier in the life span of a human and just got to young people early and said, listen, before you get to where all of the rest is, not everybody's like that. Some people just find what they were meant to do and a really young age and are happy and life is grand. I would say the majority don't. They wander around really lost for a really long time. And the only thing that they always seem to gravitate to is making money. It's all financial and just and so they go down this path and then they come to realize later in life that that didn't work. But then now we're in like repair mode, right? Instead, it's like, God, if we could just figure out a way to guide young people to saying, listen, we can tell you now that money is not the answer. It's following your heart. It's being nice to people and loving and caring and empathetic and transparent and having integrity and all of those things that that if you could learn those and navigate that, all the rest will come to you because you're deserving of it, you know. But it's just it's such a frustrating thing for me.   Chris: Yeah, absolutely. I mean, it reminds me of a story I wanted my friend Raj. He has a similar kind of story, wildly successful coffee company and business empire, really at the stage. But he was looking for an oil company when he graduated college. And one of his mentors within the company was a guy who was 60 or something like that and really didn't have a huge passion for the work. But he had another interest outside of work, which was now. But it was maybe it was, I don't know, like wood work or something more textile that he wanted to do with his hands. And he was always talking to to do this when I retire. Yeah. And then and then he passed away like that at age 60 or whatever and never reached retirement. You know, for my friend Raj, that was it.   Chris: That was like that was that was all he needed to kind of be like, I'm not falling into that trap. You know, life is for the living. So. Yeah.   Chris: And then they kind of back on what started out by saying where you we could only get this information at the end to people to get younger.   Chris: If you're younger and you're listening to that's the one thing that I guess would encourage you to do as well as following your heart or maybe even kind of in tandem with that or another way to frame it or it even comes before following your, following your heart is kind of a, you know, a slightly amorphous kind of thing to say I'm cognizant of that. But I think following your curiosity is a great, great place to start. And so, like for me, having sold my real estate business and then I had no idea that I was going to end up essentially in the personal development space, you know, like where I come from in New Zealand. I've never met a life coach in my life, know what I mean?   Chris: I didn't even really register for me that that was a viable option. So for me, it took me a long time to put the two together and go, oh, my God, like, what if I could teach everybody? But what if I could teach people, for example, in a word or, you know, some light on a dark night of the soul or some of the challenges, everything I've learned how gratifying that would be for a long time to get to that place. And I would but I wouldn't have got there had I not followed my curiosity and my curiosity in the first place was for personal development content. And so I sold that business and that that watched that Steve Jobs video.   Chris: And and that was the aspect that the next several years were just a whole kind of personal development books and YouTube videos and everything I could get my hands on to try to figure out myself and and and and so following my curiosity, whatever your curiosity is, I'm read a...   Chris: I look, I had an awesome video interview with Common, the rap artist Common A...just a couple of days ago   Chris: But I was out walking my baby and he was talking about the same concepts of essentially service as being of service and finding your greatest gifts and getting them to give service to others. And he would say, you know, he started out in music because he enjoyed it.   Chris: It was for him it was therapeutic and it's cathartic. It was fun, playful. And I guess he was following his own curiosity. And the people say, follow your passion. I don't. What are you curious about? What are the books you read? What are the experiences you'd love to have? Where might you love to travel? How would you like to speak to if you have the opportunity? Follow your curiosity and so Common followed his passion for music, curiosity and music and then realize how it could benefit other people, you know, how their audience are reacting to it was obviously resonating with them and giving them an emotive experience and and giving giving the audience joy. And then ultimately the cash comes as a result of that. So that's like one of the really interesting models that I discovered along the way as well. And you can look back up that it from what I saw this one talking like I was talking about basically the the default model that we have in society for happiness essentially is wrong.   Chris: You know, it's based around Do Have Be like you think of that and like you do whatever it takes to have the stuff that you think you need houses, cars, material possessions in order to be happy. Right. But but if you flip that around a there's another interesting models, which I would advocate for, which is Be Do Have and I'll explain that essentially and be happy now and the research cutting edge cognitive psychology research actually shows that when we are happy, here are now, happiness and optimism fueled performance and achievement. So if you're interested in that, you can look up a book called The Happiness Advantage by Shawn Achor where he really dives deeply into that and finds that when get when you show up in it and a happy, optimistic state where we're trying to perform, you know, we're more open minded, we're more creative, all that stuff. So be happy now and don't put happiness or a piece on the other side of extrinsic goals. Extract the self evidence now and then find. And so then. So that's Be and then the next step is to Do so, do what you love. And if you don't know what it is you love to do yet, I would say follow that curiosity.   Chris: And when you do what you love, ultimately your as Steve Jobs says as with all matters of the heart, you'll know when you find it. And Mihaly Csikszentmihalyi has a wonderful called Flow where he talks about the flow of state that that athletes get in when they're playing, that painters are in when they're painting, musicians are in when when they're making music. But also, you know, in other professional fields that are kind of elite that everyone could find themselves doing, can be employed when they're cooking or a coder is in flow when they're not coding and a designer is and flow when they're designing and people who have podcasts are probably in flow when they're in conversation. And so for that flow state is where we create point. So if you can find work that you if you can find work that brings you into flow in that flow, stay with time disappears and then you kind of lose focus or lose touch with the outside world and you're just lost in the work like that is that's when you know, you're you're on the right path and that's that work that will never feel like work. It really feels like play. And so then the final stage of this model, be happy now through the work that you love, will do the work that brings you to the flow.   Chris: And then Have and so the keeping with the Have and this model, that is the first one where you're doing whatever is necessary in order to have now you're happy and you're doing what you love and Have part kind of like follows you, magnifiers into you because you're doing your best work, which is in flow. And then eventually, sooner or later, when you can have certain degree of competence at that, what the world will reward you people will take notice. And I'll be like, holy crap like Joe's podcast is amazing and this other work that Joe does, he obviously loves doing and shows up with this immense passion. It's like so inspiring. I want to be a part of that. Like tell me how I can be one of Joe's clients, you know, and the money kind of gets magnetized to you. Becomes a by product rather than if you're going out to get the money, you're going on to do what you love and be of service and and yeah, yeah,   Joe: It's very interesting because I'm doing some work now in my own career. And part of it is the piece with Russell Bronson and and he just talks like he literally today's live webinar that we did. He literally got on there and right out of the gate, he was like, if you are here to make money, you're in the wrong place. It was like, I am here to get you to shift your mindset and to figure out what it is that you are here to do and how you are here to serve others. He goes, and when you figure that piece out, all of the rest falls into place. And it's in it's kind of like the whole thing where the universe gives you more of what you what you think about and what you are attracted to. And so if you are attracted to complaining and feeling like he woe is me and all of those things, that's what it delivers more of. Right. So if you shift it and say, listen, the more and more people I can help, the more and more love I can spread, the more and more whatever all of that goodness just it just naturally happens. Right. And then all the other things fall into place. But it's just it's really hard for us where we are in our lives again. God, if I only knew that 20 years ago or 30 or whatever, I just if that's what's really frustrating. So yeah. And I want to get back to what so what you're doing this work that you're doing and what you're about to offer to the world and present. Right? What in what form is this going to be and is it is it going to be a when you said you want beta testers, is this a course that you're going to run people through? Is, is...explain that piece of it to me.   Chris: Yeah. For sure. So I'm thinking of a 90 day program, OK, 90 days. And like the small group, you know, maybe in four or five or ten people and and basically just a donation, more or less, if you like. You know, it's not about the money, but I think if somebody pays some money, at least, you know, they'll show up in a more committed way. So whatever, whatever potentially whatever people are can afford or are comfortable with, you know, I think it's such an important material that and my passion is to get it out to whoever and not let people be hamstrung if they think they have limited financial means.   Chris: So, you know, some some very big price point. And and, yeah, I think I think a 90 day program to start with is enough to really get people pretty deeply set and the concepts and really understand all the stuff at the same level. And and then you want to go take a longer than the one year thing or even a month or whatever.   Joe: And what's the product going to look like? Is it going to be like in a Facebook group? Is it on your website? Is it some piece of software developed or basically the kind of like a mastermind where in a training environment where we'll have a small group and then just meet every week, once a week or 90 days, and then we'll have like a Facebook group? Yeah. So there are these five modules where we'll be stepping away, moving through these for scale. And er and so just real quickly, like what I mean by something which like you're familiar with The Hero's Journey, Joseph Campbell's Hero's Journey. Yes, so like Star Wars and every major blockbuster movie is basically written according to this format where there's a hero in there, you know, they're at home, they're in their safe, nice, warm bed, more or less like the hobbits in the shire and then some there's some catalyst and that call to adventure and they go out where they need allies and enemies and face obstacles and overcome these. And in the process, they gain the kind of awareness of self and and ultimately face their biggest fears and then come back, return home, essentially with the power to bestow upon their common man, as Joseph Campbell would put it and so it comes from all of humanity, oldest mythology and whatnot.   Chris: So Joseph Campbell wrote a book called "The Hero with a Thousand Faces" where he kind of discovered all of this and then Lucas was it, Lucas who did it wasn't Star Wars was one of the first to really adopt it into a major motion picture. But it's a really interesting frame sort of to do your life for.   Chris: And I guess I argue that it's not just for the movies, but I mean, there's a reason why we kind of resonate with the parents and movies that we admire their courage and and their following of their heart, really, to face their demons and ultimately return home and take a bit of vision of themselves and able to help their fellow people.   Chris: And so part of the way that a lot of work around the growth mindset and process is fixed mindset and how if you think you can if you think you can, can. And the difference between fixed and a growth mindset. And I would argue that this is, you know, viewing yourself, doing your, um as Joseph Campbell puts it, that you are the hero of your own life story. And so I believe that viewing yourself in the spy or even just playing with this concept of like viewing yourself as the hero of your own journey and that you have to face titanic challenges and surmount them, and then how can you grow and what you learn as a result of that? And how can you benefit benefit other people with what you learn as you go through this personal growth, like viewing your life through the ______ lens? I would say the ultimate growth mindset and then the H is the Hear and heal your heroic heart. And hear is what I heal is, you know, they say we can only love others as much as we love ourselves. So this is like developing self-love and really becoming more compassionate with yourself and improving your internal narrative and and and being more loving for yourself so that then when you find when you move through the process in the program and you figure out the work that you do, you'll be showing up from a place of love and then to hear your heart, you know, this is around like tapping into your inner wisdom for journaling and meditation and stuff like that, and then explore your genius and some of the stuff that really cool down a little bit around discovering your superpowers or your own zone of genius, as Gary Hendricks put it, as opposed to your zone of excellence and sense of competence and so on, which is so like separating out like what you're truly genius, that which is others activities that bring you into flow most often and do everything you can to structure your your work life around those tasks and get rid of everything that drags you out of that.   Chris: And then accepting your mission is built around something that's a rarity and a little bit around like Maslow's hierarchy and how we can only self actualization as possible, only as a side effect of self transcendence. So so to serve and truly contribute to others is how we how we could be the best selves. And we see this in our political leaders and so on. If you think of like Nelson Mandela or Gandhi, Mother Teresa or some of these people, these icons that we really admire, what do we admire about them? We admire and how much they've been of service to other people and the effect that they've had.   Chris: But it's not only political leaders, also business leaders and business leaders, for example Elon Musk said that coming from PayPal, he thought to himself , what are some of the other problems that are most likely to impact the future of humanity, not thinking what's the best way to make money? Interesting. I read an article a couple of days ago where he's just surpassed Jeff Bezos as the world's most wealthy individual you know obviously on the rise of the electric car and stuff, but everything's happening with the climate. But so, yeah, accepting your mention is about like figuring out how can you how can you tell what, A, that you might give you a life for? Ultimately, what do you care about more than you care about. What would you do even if you knew you would fail the kind of thing in a mission that is so big that you could spend the rest of your life pursuing it and still be satisfied, even if you didn't fully realize it, but contributed what's towards it and then R stands for rebirth is really just like stepping into that new identity because there's a lot, you know, people will know you as they've always known you and expect you to be, and they always thought you were kind of thing, but when you step into your life, it's great. It's worth a lot of that has to change. And so dealing with the fallout of some of those relationships that need to change and and also how to pursue the new relationships that will move forward and surround yourself with, you know, people who won't let you fail and then finally take action and trust.   Chris: So that's kind of what it sounds like to get your thesis around. Like holding each other accountable and having a part of this program will obviously have accountability groups and have a positive peer pressure that would show up. And and if you want to do not do the thing that last week you said you were going to do, that was going to move the needle for them on your most of most important projects.   Chris: And then. And then Trust and you're finally, just trusting. And I guess that's the slightly mystical thing, you know. And when I talk about the trust, I talk about that event that happened to me in Hawaii and how that invited me to trust to put aside my rational left brain scientific thinking mind and believe that just maybe, you know, the universe might be conspiring to bring great things about for people who have other intentions.   Chris: So, yes, that's it.   Joe: That's awesome. And I guess it's safe to say you're in rebirth mode, right?   Chris: Yeah, exactly. You got that? Yes.   Joe: Well, awesome. OK, so what is the website URL? I'm going to put it all on the notes, but I just want to make sure.   Chris: Yeah, yeah.   Chris: It's love work revolution so loveworkrevolution.co.   Chris: And so the word revolution is an interesting one to talk about how I think by following your heart you can find the work that you love and that will bring more love into the world. And then the revolution piece is Gallup, which is a research institute there in the States that are really a massive survey where they interviewed hundreds of thousands of people and found that I think it was. Eighty seven percent could be slightly wrong. And that's in the 80s, 80 something percent of people are either disengaged or actively disengaged in their work. So there's so many that's a disaster not only for the personal suffering of all those people who have to show up for work that they hate every day. But the the untapped human potential, that's just going to waste because people are sitting there, like, not really giving a crap about what they do. And and and at the same time, you know, humanity faces all these immense difficulties and challenges that we face globally around like climate change and poverty and all these really meaningful causes that people could engage with. And that's what we're languishing doing so we don't care about. And Malcolm Gladwell in his book "Tipping Point", found that there's a there's a kind of a magic number around like 20 percent. Like when 20 percent of people latch onto an idea, then there is a tipping point it can spread for the rest of the community.   Chris: So, I mean, the margin of people who are disengaged in their work in the high 80s and the number of people who need to be defined to do what they love in order to create a revolution or a tipping point, and where we can see a sea change, where it's written for the rest of the population is around 20 percent.   Chris: So there's only about six percent of people that we have to move to find work that they love, an create a more loving world. So that's why I loveworkrevolution.co. So co   Joe: Ok, cool. So I'll put that in the show notes if someone wants to become a part of this, what is the best way for them to get in touch with you   Chris: Yeah just shoot me an email, it's Chris, C H R I S at loveworkrevolution.co    Joe: Perfect, awesome! Ok, and then I'll get all of this in the show notes. And I wish you luck with this. I know this this is it for me. I can tell how it comes out of you. I see your eyes light up and you just you just know. Right, that this is what you've wanted to do. And this is this, this speaks to you, so and I think it's going to be amazing. I'm glad that you've decided to do this. And I look forward to seeing this blossom and help a lot of people out there.   Chris: Thank you Joe like so much today. Today's been a big deal for me, as mentioned, this is my first podcast interview talking about this stuff. So I just really appreciate you giving me space and letting me connect with the audience. And as you mentioned, you know, you can tell what this is it for me. And it really is. You know, this is the last 10 years of my life kind of accumulating and coming full circle and to, you know, in my way of making meaning and purpose and sense out of all of the struggle of the last 10 years. So needless to say, I am deeply passionate about this and intend to do this for a very long time. And so I look forward to several years from now when, you know, you and I can catch up and have a beer together and say, hey, remember that time I was, I was on my first ever podcast with you. So I really appreciate you having me, man. Thank you.   Joe: Yeah, it's absolutely my pleasure. Glad to be here in the beginning of all this will actually get to see it, turn into something great. And I'm looking forward to it. So, Chris, thank you so much for taking the time. I know it's late there in Barcelona. It's probably been a long day for you. And it was really nice to talk with you. And I was super, super excited about this for you. And again, I'm looking forward to seeing what happens.   Chris: Thank you. Peace and love Joe and to your audience, thanks for listening.   Joe: Yeah, OK. We'll talk soon. Thank you.   Chris: All right. Bye for now...

So we come back after Thanksgiving and black Friday and I thought it would be a good idea to do a really good gratitude meditation, not necessarily one filled with gratitude affirmations but I wanted to get you in the state of gratitude itself. I wing this one, so I hope you enjoy! Please don't forget about our share out challenge, winner gets a Dean graziosi better life journal or a Russell Bronson's traffic secrets. Please send submissions to sassafraslk@yahoo.com

Show Notes:Have you ever met someone and shortly thereafter the thought comes to mind "Yea...I'm pretty sure they're going somewhere"? Well one of those people for me is Adam Carswell. Adam is a Director at Concordia Realty Corporation, the Business Development Manager at Asym Capital, and Director of Media and Marketing for LibertyFund.io. He has syndicated, redeveloped, repositioned, and revitalized more than $500 million worth of real estate. Adam produces the Cash Flow Connections Real Estate podcast and produces and hosts both Dream Chasers and the Liberland Show podcasts. On the show today we discuss:Who Adam is and where his journey started (4:33)How he started playing basketball in Belize and how he ultimately went from a player to the head coach (5:46)Why he left his dream job as a basketball coach and his job at Sherwin Williams (10:40)How Adam found his current opportunities and the walls he broke through (16:46)What he does now (27:19)How Adam became a master connector (36:36)What are his goals moving forward and what it means to him to be a contender (40:50)Resources:How to learn more about Adam and what he does:Website: Adam CarswellStore: IX SwagAdditional resources discussed:BJ McGillShaka SmartSherwin WilliamsRich Dad Poor DadHunter Thompson and Asym CapitalCash Flow Connections PodcastCash Flow Connections Mentorship ProgramBitcoinAnarcast Podcast with Jeff BurwickDerrick ReinerMichael FlightRussell Brunson - Russell's Training ProgramAndrew ReemerLibertyFund.ioConcordia Realty CorporationDream Chasers PodcastLiberlandLiberland PodcastE-ResidencyAtomic HabitsThe 10X HabitContact Me:As always, feel free to reach out to me by emailing me at rob@contenderswanted.com

“Relax.” - JLDJohn Lee Dumas (@johnleedumas) is a serial entrepreneur and host of Entrepreneurs on Fire: an award-winning podcast which is now the bedrock of JLD’s multi-million-dollar company.With over 2,500 episodes and 85 million downloads to date, John has interviewed SO many incredible guests, including Tony Robbins, Barbara Corcoran, Gary Vee, Scott Harrison, Anna Akbari, James Altucher, Russell Bronson – the list goes on!If you’ve got a podcast and you’re wanting to grow it as JLD has done, this episode is for you! You can find JLD at the following: Instagram: @johnleedumas Website: eofire.com Podcast Entrepreneurs on Fire Key Points:JLD’s strategies used in Entrepreneurs on Fire and are they applicable to 2020 and beyond? (2:51)Moments of doubts (5:37)Mitigating fear (7:42)JLD’s future plans (9:21)Is it too late to start a podcast? (11:14)Relax! (14:12) Be sure to follow me on Instagram @entrepreneurscanpartyWant to create your own podcast? Sign up with Buzzsprout and get a free $20 Amazon gift card!Subscribe to the podcast on Apple Podcasts, Spotify, Overcast or wherever you listen to your favourite podcasts!If you haven't already, please rate and review the podcast on Apple Podcasts!** Want to make this your best year yet? Claim your FREE Annual Blueprint & Strategic Life Plan, packed full of 96 thought-provoking, mind-shifting questions! Visit my website – scottstockdale.co.uk – for details **

In this week’s episode, I’ll be joined by a serial entrepreneur and host of a multi-million-dollar company - John Lee Dumas (@johnleedumas)!Entrepreneurs on Fire is an award-winning podcast with over 2,500 episodes and 85 million downloads to date, John has interviewed SO many incredible guests, including Tony Robbins, Barbara Corcoran, Gary Vee, Scott Harrison, Anna Akbari, James Altucher, Russell Bronson – the list goes on!If you’ve got a podcast and you’re wanting to grow it as JLD has done, this episode is for you! Stay tuned for the full episode on Wednesday! Be sure to follow me on Instagram @entrepreneurscanpartyWant to create your own podcast? Sign up with Buzzsprout and get a free $20 Amazon gift card!Subscribe to the podcast on Apple Podcasts, Spotify, Overcast or wherever you listen to your favourite podcasts!If you haven't already, please rate and review the podcast on Apple Podcasts!** Want to make this your best year yet? Claim your FREE Annual Blueprint & Strategic Life Plan, packed full of 96 thought-provoking, mind-shifting questions! Visit my website – scottstockdale.co.uk – for details **

Here are a few of the highlights from this episode:Learn how to simplify your business with two simple funnels that you need so you never have to worry about where your next coaching client is going to come from!Master how to leverage yourself with the systems in place to generate leads, make sales, and grow your online coaching business without burning yourself out!Create the consistency you are craving with the funnels that will predictably bring in clients and make you money as an online coach!Enjoy The Podcast! NEW Masterclass: How To Make Your First $10,000 As An Online Coach It doesn't matter if you are working towards your first $10,000 over the next 2 or 3 months, your first $10K month, $10K week, or $10K day... this Masterclass will show you the exact steps to hit all of them over and over again!Click HERE to join Lucas Rubix inside the Masterclass  THE COACHES UNIVERSITY: THE ONLY ‘STAY UNTIL YOU GET PAID' COACHING PROGRAM OUT THERE.Wanna hear something crazy? Did you know that when you join the Coaches University, we will work with you until you join us inside the $10K Club?? Yep, that means I'm literally guaranteeing you will make $10,000 in sales as an online coach (in any niche) when you join us inside the Coaches University and commit to building the online coaching business of your dreams. LEARN MORE ABOUT THE UNIVERSITY HERE! Thanks For Listening!You'll want to stick around each week when we drop three value-packed episodes that will teach you everything you need to build a wildly successful money-making impact-creating freedom-filled online coaching business! Plus, you've got a chance to win $500 each month when you subscribe and leave a review (full details HERE)!Winners will be announced at the beginning of each month inside the free community. Join the Online Coaching Community and join over 6,500 committed coaches to build their perfect, passionate, and profitable online coaching business, one client at a time! Lucas Rubix is the intense-looking bearded dude (don't worry… he's actually harmless) behind the Coaches Corner, a corner of the internet completely committed to helping passionate coaches like YOU build, launch and grow a passion-fuelled, freedom-filled, money-making online coaching businesses (as long as you're not afraid of some work).Having built multiple coaching businesses (both offline and online) in a wide variety of niches, his primary focus these days (when he's not interviewing top coaches, influencers, and celebrities on the Coaches Corner Podcast) is helping coaches create a business that predictably generates leads, attracts new clients and, most importantly, creates true freedom (for both COACH and CLIENT)Visit www.LucasRubix.com and get full access into the 6 Figure Coach Academy, listen to a few episodes of the Coaches corner podcast while you're at it and feel free to connect with him on Instagram @LucasRubixAnd if you're a passionate coach who's looking for a helping hand in building, launching and growing your coaching business (and attracting all the perfect clients you've ever imagined) learn about the three ways you can work together HERE and see how Lucas can help you build the coaching business of your dreams!PS — Other recommended podcasts to help move your online coaching business forward are HOW MUCH DOES IT COST TO START, BUILD, AND GROW YOUR ONLINE COACHING BUSINESS?, YOUR 4 STEP ONLINE COACHING BUSINESS PLAN (THE FOUNDATIONS), 5 CONTENT CREATION MISTAKES MOST COACHES ARE MAKING (AND HOW TO IMMEDIATELY FIX THEM)

Are you late to the social media game? Struggling with the intense competition, and looking for some expert tips to build an monetize all that traffic? Our guest for today, Zach Benson is the CEO and Founder of Assistagram, an Instagram marketing agency. Zach’s agency can help you build up a sizeable Instagram following in a passive, hands-off manner. In this episode, Zach joins Oliver to reveal some little known-marketing strategies guaranteed to boost your visibility on Instagram. Are you better off purchasing an established Instagram group? Or should you attempt to build a group from scratch? How can you network with other influencers and leverage their followings to build up your own loyal fan base? What can you expect to charge per paid post? And is it possible to barter marketing services with free hotel stay This show is full of actionable tips guaranteed to help you out. We hope you enjoy this show!   Key Takeaways: 00:00 – Zach’s background information 01:47 – The book the INSPIRED Zach to give back to society 04:20 – What was Zach’s biggest takeaway after devoting a year of his life to social service? 05:25 – Zach struggle to find his birth parents and get in touch with his Korean roots 06:40 – A back injury cuts short Zach’s dancing career 07:03 – With no plan B in sight, Zach decides to invest his last $10,000 in an Instagram account opportunity? 09:00 – Rationale for purchasing an Instagram account 11:12 – Using Instagram marketing to get 800 FREE nights at some of the world’s most luxurious properties! 12:35 – Zach explains his modus operandi 15:28 – Buying an Instagram account vs. Building one from scratch – which is the better option for you? 18:36 – How can you find a lucrative Instagram account to invest in? 21:52 – Should you pay thousands of dollars for an Instagram account?  What are the different deals you can structure to drive profitability? 23:30 – Leveraging Instagram for real estate marketing 24:43 – Will you see a major dip in follower after going for a content overhaul? 25:33 – How to generate advertising revenues from your Instagram account through paid posts 28:00 – How many accounts does Zach typically review before zeroing in on a winning one? 30:23 – Expert strategies to grow your follower base once you buy an account 31:40 –Typically, how much will you end up paying for putting up a paid post on a popular Instagram account?   33:45 – Diversification is the key to success 35:07 – How is Zach helping Russell Bronson market his company, Click Funnels 36:03 – Is Instagram an effective platform for building up your brand visibility? 36:56 – Should you use any automation tools for your Instagram Marketing? 38:03 – Personal pages vs. Business page – which is the better option for you? 40:10 – Should you outsource the management of your Instagram account to experts? 40:10 – How can Zach’s agency, Assistagram help you and your business? 42:30 – How much Zach charge for his services? 43:25 – Does Zach guarantee growth? What can you expect once you sign up? 44:20 – Great bang for the buck; how an Instagram account can help you build you brand visibility 45:42 – Does Zach and his team broker Instagram account sales? 47:30 – Currently, what kind of content is getting the best engagement on Instagram? 50:05 – How did Zach first discover that it was possible to barter his services for free hotel stays? 50:22 – What kind of deliverables does Zach offer when bartering his services for a free hotel stay? 58:44 – How big of an account do you need before can get hotels interested in your barter services? 01:05:30 – One thing that Zach wish he knew sooner Quotes: “Treat everyone as an important human being and just see them for where they're at”. “You never know what's going on in somebody's life. You never know what their story is, what battle they're going through, until you sit down. You talk to them”. “Keep doing that. Keep growing and keep monetizing it. And then use it to get whatever you want, whether it's like suits, or like new equipment or new gear, nice restaurants or hotels. Like there's a lot of things that you can use it for”. “The key is, is that once you buy an account, you network with other people who have bigger accounts than you”.   Resources: Founder’s Club Oliver Graf Assistagram

On this episode of Establishing Your Empire I host Andrew O'Brien. Andrew has overcome a life filled with traumatic events including prostitution, war, suicide and murder. But has found many ways to make an impact on others and take care of his growing family. After coming home from Iraq he traveled all around the world to speak in front of crowds to talk about his own military and suicide experiences.  Andrew also had a 7-figure PR company with a client list that included Russell Brunson of ClickFunnels.  He now works for the startup, Ruckify, which is a marketplace where you can rent anything from anyone here in Austin, Texas.  And is using his PR skills to get Ruckify featured all over the news and to connect others in this very tough and interesting time.  Watch the entire episode here: https://establishingyourempire.com

Hey everybody, my name is Ben Moote and this is hack that funnel radio. All right, there is a term that is the most misunderstood term in all of marketing, especially online marketing. And I want to talk to you about it right now and so you've gotta be ready for this. There's a lot of terms out there, Kate, I'm sure you've heard about this one. If you're watching me on youtube, you're seeing me. Where it k a this is going out by the way, that youtube is going out to my podcast. It's going out to my blog. It's going couple of different places. All right, so that's really, really cool. So you, wherever you are, you can catch me in multiple different areas. But the question is what does this term like, what does this term that nobody understands and why doesn't anybody understand it? The term ready for this, the term is funnel hacking seeming, I don't know what a funnel hacking is. Look, I've been a funnel hacker for over five years. Then I know what I'm doing. I've been funnel hacking since click funnels was Beta then I don't want funnel hacking is, and I've been, I'm, I'm an, I'm a market, I am a professional. I don't do hacking. I do marketer research. Oh congratulations. Okay. Funnel hacking is the most misunderstood vocabulary word period in the funnel world in marketing world ever. And the reason it's misunderstood is because everyone sees it as the shortcut, which it is, but no one understands why it is the shortcut. Nobody, it, nobody knows how it works. They all just think, oh, I have build a funnel. And that's a funnel hacking. And it's incorrect. And the reason I know this is because I've spent literally the last six years doing this. On June of 2013 on my birthday, I bought my very first product from a funnel and said, what is this? Like a whole system was an automated business online and I was like, oh my gosh, I don't have to create a brick and mortar business in order to free my family myself. I can create an online business and that Aha hat, oh, I can do this, and then took that steps, took the next steps. The next six months I quit my job. After quitting my job. Over the next six months, I fell into Russell Brunson's lap. Literally just started buying everything I could find from this guy and Russell Brunson, the creator of clickfunnels, creator of.com secrets of book expert secrets, a soon to be traffic secrets like he was ingenious. I joined the inner circle. I was doing absolutely every little thing I could to be inside of this and understand how it works. I used all my savings that I had for a business in that in learning, and I said, okay, time to make money. I'm going to put in, I'm going to build out the most perfect funnel anyone's ever seen. This is going to be spectacular. Then I'm going to pay for ads or I'm going to start blogging or I'm going to do something and it's going to get people there and it's all going to work. So I build out my funnel. I built out an affiliate offer on the backend and I started running traffic to it. I run traffic around traffic around traffic, didn't work, and instead of trying to figure out why it wasn't working, I felt like I'd failed. Like I had put so much money and effort and sweat and belief into this idea that this was the thing that was going to make everything work. And I'm an analyst, analyst and now list. I'm an analyst before anything else. And so I looked at the numbers. I knew it wasn't working because the numbers sucked. It hurt and and money was just, I didn't have any more at that point. It was, it was falling apart. I was broke, I was lost. I was confused and I didn't like it, and so what did I do? This funnel game works. I knew it worked. I knew in my heart it worked. I'd gone through all this training. I've gone through all this indoctrination. I'd quit my job. I knew this. So I went and I created another funnel and another funnel and another fall and another fall. I created 15 full product funnels with membership areas, products done, 15 different full products. I can tell you one of the most painful things is hurting so bad that you're willing to do anything and you do anything and it still doesn't provide it and you're left wondering why. So you'd go back and you educate yourself more. You'd go when you try to do more and it still leads you to the same exact issue. I sat down before I got on this, on this journey, and all I wanted when I pictured was I wanted a house for my wife. We'd been married for a year. I wanted that house for my wife. She had it. We had this little perfect idea of what I wanted our house to be like on a hill. Um, had enough square footage. Um, I could have my own little office where I would do stuff and I would work with a team and she could do whatever she wanted to do. I didn't care if she worked. I didn't care what she did, but she was happy in all truth. All I wanted to do was I wanted to provide, cause I now had a job in six to eight months. Okay. And not being a provider was killing me. I grew up in a culture where you are the provider as a husband. You provide, you are the one who responsible to do this. My wife was bringing home more money than I was easily. I wasn't bringing home anything and uh, it was, it was painful. It was beyond painful. Any money that I made, like I, I made oh two sales, one for $7 and one for $297. As an affiliate. I'll tell you that money did not come home. It went back into the system of me trying to make it all work and it never did. So what do you do? Well, I knew how to build funnels. I knew this, I loved it. I was involved. I was, I was, I promised my soul to this. I felt like I had to do something. I was a funnel hacker and so I decided I would jump and I would do this for other people. And a good friend who reached out and told me, Ben, you're not a failure. You don't know how to do this for other people in. A lot of people don't know how to do this from the start though, help them. So, oh, okay. So I went and did that. I didn't even build a funnel. I was so scared of funnels. I didn't build a funnel for myself. I went on upwork and I built out my own little upwork profile and I sold my time on upwork. And at first I was like $7 an hour and things started to work and I started work with a bunch of customers and I build hundreds of funnels. Some of them got some really good five figure results, six figure results. At one point I couldn't tell who was going to win. It was like a 50 50 I had no idea. Just let me help you. We'll take it as far as we can go, and everyone was like, oh my gosh, Ben, you know so much. I'm like, yeah, I built 15 for myself. That didn't go anywhere. I can definitely coach you on how to do not what I did. I did that. I earned minimum wage at worked for two years. Heaven, thank you. And that made something, but it wasn't out of funnels. It was funnel services I fell on, still didn't convert, never converted unless it was somebody else's funnels and they worked 50 50 I learned how to drive traffic. I learned how to write copy other and how to become an amazing clickfunnels designer. I learned all the different types of funnels I learned from an EAC single. I learned from Vick's transits. I learned from Russell Bronson. I learned from Frank Kern. I learned from everybody I could and every, all the dollars I made, I put back into my education because I wanted to make this work. Not so much everybody else. Yes, because that's where I was going. But I wanted this work from he got started. That's why I got into this two years pass, making minimum wage. I had my wife wanting to quit her job and she was turning to me and asking, do you think we can actually do this on your income and this hole in my stomach? I've never felt like if I was, it's really hard to explain. And then for those of you who are, who are watching, you're seeing the pain on my face. For those of you who are listening, I hope you, I hope you've never been there, but there were such moment of despair, like my stomach sunk so low in my heart started to beat so slow. I just wished I was dead. So one of this to work and I said, yes honey, I can make this work. And do you know how, why? I knew I could make that work because I could work 80 hour weeks and I could make it work. [inaudible] I could make this work, I could provide. At that point I had a customer come to me and the customer said, I would really appreciate it, Ben, if you did everything for us. Like, you know how to video edit, you're not a new copy. You know how to do emails, you know how to do everything, you know, to build it all. You know how to integrate it. You know how to do an advanced integration with Zapier and all these different other systems. Why don't you do this for us and we'll pay you a really good salary. And I said, that's fine, but if we're going to do that, I'm not a salary. A really good, um, I wanted to say, I, I still remain a freelancer. Um, I was going to be a freelance. I was going to be my own agency. I was not gonna do that. So I took money as a, as a freelancer agency, we're going to give you this certain amount per month. I was like, okay, cool. But if we're going to do that, I'm going to make sure that you get results. So I'm going to give me like a couple of days to wrap my brain around everything I may not have done right. I didn't say this out loud. Give me, give me a couple minutes to figure out like what I've missed. So I stepped back and I started going through everything. I start listening to frank, I start listening to Russell, I start listening to, uh, Steven Larson at the time. I started listening to everybody. And the thing that stood out that was really funny, I was watching the funnel hacks Webinar again, and we're, we're Russell sells click funnels for nine 97. And uh, as well as, as well as his training course. And I purchase and uh, and I realized he teaches the entire thing is funnel hacking. [inaudible] officially, but I've only been a funnel hacker for a year, but I've been funnel hacking for s five years and I've been in funnels for sex, but I've only been a funnel hacker for a year. And what is the difference? When I was watching the Webinar, I realized, he's telling me I need to go and look at people who are doing it correctly and model them. Stop trusting the customer. No was what works. Quote unquote customer doesn't know. Only the market knows what's working right now. And if I can take what what the market tells me is working and implement that, I can, I can funnel hack like I can, I can make that work. We can add hack, we can copy hack, we can, we can video hack. But you do all these different things. We can make this work modeling without copying. I can do this. And so I came back to them. I said, that's great, but the first month all I'm going to do is funnel hack for you. And they said, Ben, that sounds spectacular. And they, and we put it down, we wrote it all, we signed the contracts and with went, what is funnel hacking? Really? I mean at the end of the day, what is funnel hacking? I got started and I'm like, okay, this is great. I've got money in the bank. This is wonderful. Um, what do I do? Where do you, where do you go to funnel hack? At the time it was in the mortgage industry. Where do I go to funnel hack mortgage industry? How do I find what funnels are working like? I can't just Google it. That's just googling whatever. SEO is the best. It's not googling exactly what's making money. How can I tell if somebody is making money, how could I find that person? How can I do this? It took the first week of just figuring out how to hack, researching, documenting, trying, failing and going over and over trying to figure out how to hack correctly. How do you do funnel hacking? How do you do market research one-on-one for funnels? How do you do it? That was my main question and it took me that first week. The second week I actually started doing it and we started going into different people and modeling what was working and I took all of their systems and I had a white board at the time. I wrote everything on the Whiteboard, everything I possibly could in map got all the possibilities. Week number three, I thought I had a good idea with number four. I went and funnel hacked a little bit more and they came back to them with an idea of how to do the build. That is funnel hike. Now I'm going to tell you what happened is the end result because it blew my socks off. Um, a lot of the times when you launch something, uh, it's, it's the most painful experience. Cause I've talked about with my last 15 launches, right? It's, it's like you are ready to take off for the air, but you usually do a little bit of a hop and skip, but we'll stay on the tarmac and you end up in the mud pit at the end of the track. It's painful and you're like, Gosh, why would I put myself through that again? And so I'm going, please, oh please. Oh please. I've done everything I possibly can to make this successful. Come on, we can do this. And it launched and we were getting leads for dirt cheap off of ads that I had had hacked off of the full funnel that I had funnel hacked. The whole copy of that had copy hacked the systems, the way that people went through it, everything was hacked and it worked for, it's been spectacular. The problem is they worked so well that their system broke, so I literally had to take a step back. We rebuilt their entire system inside of clickfunnels, the entire application to get to get a mortgage. I built the whole thing in clickfunnels and put it through there and I tracked the cost and click funnels. You'll never guess what it was costing less than a hundred dollars to get somebody there. Now you tell me if I can give you somebody who is interested in getting a mortgage. Now it's filled out a full application. Is that worth $100 to you as a real estate agent who, Oh yeah. I know people who spend 150 $300 for one of those leads, like it made sense and I said Hot Dang. Diggity everybody I tell about this, they're all freaking out. I think I didn't did I this then do they actually do this? And so I said, no, there was no way. So I went and I found another customer at the time and the dentist industry and they wanted their funnel and they wanted the ads and they wanted this great. I'm not doing anything for a week. I'm going to funnel hack. They're like, whatever that is great. Go find what's working in, use it. Wonderful. So I went into that and I funnel hacked and I found out what worked and what didn't. And I built it out and we tested and a, the first month I didn't, I didn't know how to funnel hack quite right. So the first month didn't do so great. The second month was spectacular. We get somebody as an applicant in order to get into a, who would apply to get a free cleaning for $40 sometimes 20 and it just blew the industry socks off and it was spectacular. And this customer was like, wow. Um, all right. And so then the next issues come up. How do we follow up? How do we do this? How do we make sure they get in the office, they all the other things that happen outside of the online funnel and it just exploded. I went to my next customer, I did the funnel hack and it worked again. The last year I've been doing nothing but funnel hacking. Before I do anything else, I refuse to do a full on funnel hack. What is a funnel hack? A funnel hack is researching what's working in the industry so that way you don't start at the beginning. You start where successes, you start on what successful is that will you stand on the shoulders of what's already already is working? There is no reason for you to go back and start with science and Algebra when you're trying to figure out quantum physics. It doesn't work. The same is true for anything, especially marketing and that's what funnel hacking is. That's the essence for the last year. I've been funnel hacking correctly and I'll tell you what's changed in my life. I can be paid what I'm worth as a funnel hacker. That means a lot. As a true blue funnel hacker, that means a lot. Okay. Number one, I can charge what I'm worth. Number two, I can get customers results. It's not so much that I get a lot of money. I can then turn that money into profits for the customer and for myself. That is my new goal. We now have our house. My wife isn't working. She's trusted that I'm able to do this because the last year I've proven I can. We now have a lot of dogs. We had a dog and a cat back in the day. Right now we have, uh, we have at least seven dogs and two cats. Um, and then we're fostering dogs constantly. That's what my wife loves to do. She's a dog fostering machine and an animal foster and she works with local rescues and she does spectacular work that I can drop my hat and help her with when I need to, which changes everything because we do that. I now have a dog that is a permanent resident in my room. His name is chicken. Um, he is a little Chihuahua. Yes, I have a dog named chicken. Uh, he's a little Chihuahua and he, uh, he has some sort of doggy autism. I'm not joking. Like he has a really hard time with input and so he lives in my room. Um, I'll see if I can introduce you to him really quick ticket. Nah, he's asleep. That's okay. You'll see him at some point in one of the episodes or hear from him. If you hear something in the background, it's him barking. It's, I try to keep him quiet, but he might be drinking or eating or playing. So the number one thing that's important is not, I can provide there is, and this whole of I can't be somebody. I can't be that person I'm supposed to be. And that's taken care of. Like I can stand on my own two feet and I can provide for my family. This podcast is all about how you turn funnel hacking to work for you because that's what I'm doing now in my business. I've used it for clients, I've helped clients gain massive success. Now it's my turn to use it for myself. And along the way, I'm going to teach you how to funnel hack how it works piece by piece so that when you're not extremely lost, because trust me, it happens. Hey, funnel hacking is a science. It's not an art funnel. Hacking is all about using tools and understanding frameworks in order to model what worked in the past, what worked successfully in the past, not just something that someone built and you found it because you googled click funnels, dentist crawl, click full sentence, Todd, this must work. Somebody built the funnel for it. [inaudible] go. Please don't get a lot of people build funnels, okay? This is the path to making marketing work and especially funnel marketing. So I want to welcome you really quick again on our inaugural podcast. Thank you for being here guys. Over the next couple of podcasts, I'm literally drafting out, uh, something I want to give away to you for free. Okay? So I'll launch that and one of the ones that are coming up. So keep listening and we're going to give you something for free. Um, I'm still building it. Want to make sure it's 100% worthwhile, you're going to get for free. It should definitely be paid for. Um, it's definitely something I should charge, but I'm going to give it to you 100% for free because you know what someone needs to shed light on why funnel hacking isn't just building and how you can do it correctly. That's what I'm here for and that's my goal. So guys, thank you for joining me for this full podcast podcast number two. We'll start eventually as we go. Keep watching. If you're on youtube, subscribe if you're on the podcast, make sure that you subscribe to the podcast so you keep getting that information. Guys, this has been thank you so much for being here and I will see you in the next video. Take care and Bam, thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are, leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute, and it would literally mean the world. You'll leave a real, a real quick review, and I'll be working on the next episode for you.

Heres some of the best business lessons I've learned while sitting next to Russell Brunson for 20 months... Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Oh, yeah. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. I'm still such a dork. Hey, I want to, so just real quick, I know I talked about in an episode ago, my voice is just rocked right now. I want you guys to know a really cool success I just had. It's good that we all ... Your successes, too. I want to hear about them. Don't shun your successes. Everyone, you got to go embrace your successes. Here's one of mine. I used to call them brag moments. When I was in the army, we'd be doing push ups. There was a time when I was commanding 150 people, and I was pretty good at push ups. I've got, honestly, longer arms than most people so they were a little bit harder for me, but I wanted to be good at them. I'd be doing these push ups, and I'd look up in the eyes of all the guys looking at me while I was doing it, and I'd be like yelling at them, getting them going. We were all fired up. You know, we were trying to keep each other motivated. It was a lot of fun. I used to have these brag moments to distract them while we were in those painful episodes, right? I would say, "Hey, Johnson. Brag to me, man? What's sweet in your life? What are you doing right now that's just kicking butt? Don't be humble. You tell me what's awesome in your life. What are you doing awesome at?" He would tell me. "Well, I did great at this," or, "There's a test I killed it at at this," or, "I did this over here. I did this." He would tell me that stuff, and it was cool how much confidence that brought the individual. I wasn't planning on saying this at all, but be cognizant of those things. Whenever you have a win, take time to win. You know, I'm not saying you've got to stop your whole operation and throw a party every time, but take time to acknowledge it, and be like, "Yeah, I'm the freaking man." Not in a cocky way, you know, but take pride in what it is your own personal progression. Be in competition with you, and get excited about those successes. Those are the successes to get braggy about. The ones where you're in competition with yourself and go kill it. Anyways, here's a cool one for me. I was asked to speak at a B2B Mastermind last weekend. It was a ton of fun. There was a FHAT event, though, two weeks ago, and I was solely focused on that. By the time the Funnel Hack-a-thon, the FHAT event, was done, I only had one week ... Actually, it was like five days. Only like five days to create an entire three hour presentation. Okay, I've done a lot of four hour presentations without stopping. I've done a lot of 15 hour ones at the FHAT event, too, but three hours, that's still a long time to prepare for, when it's a new material the whole time. You know what I mean? Meaning I had to reorganize and restructure it. I was spending all the evenings, I was thinking through strategy, I was talking to all my buddies, I was trying to figure out all the pieces in place. I was like, "You know, let me know what you think." I was trying to get a heartbeat on the industry, trying to figure out where people are. You know, what are the false beliefs of all the people who are going to be in the room? Literally doing the same strategy of creating a new product that I would anywhere else. I went through, I was like, "What are the false beliefs of the people in the room? What are they going to be thinking? What are they going to falsely believe about my ..." It was cool because I got to pitch. This was my first time ever pitching from stage, so I wanted to do a good job. I went, and I was flying over there, and I've got longer arms than the average bear, like I said before, so anytime I'm trying to do work on a computer in an airplane, it is not easy. My hand is contorted into the weirdest positions just for me to ... It doesn't work. Anyways, it's like a five hour flight with one stop and all that stuff over there. I'm getting stuff done, and it's like 10 o'clock in the evening. Wait, no. When did I land? It was 11. I landed at 11, got to the hotel at midnight, and I'm presenting this thing in eight hours. I was like, "I have barely even started the slides on this thing. I've barely made a dent in them. Oh my gosh. Okay, well, buckle up. When in Rome. Let's just get this done." I sat down in the hotel room, and I just put on tons of awesome music. I was listening to the Foo Fighters, and Muse, and Incubus, and all my favorite bands, and I was jamming out. I was just cranking out these slides, and I was working the formula, and I was putting the pieces together. All the things that we know, do the best. I put those pieces together, and I look up, and it's 3:30 in the morning. I was like, "Crap. I'm only going to sleep a few hours. Ah, whatever, let's make this sweet." Then I went back through, and I was making things, and I was fixing it. I was like, "When in Rome, baby. Let's go, get this done." I went through and I was writing the script, and putting all the pieces together, and about four o'clock ... I only lasted another half hour after that, but about four o'clock, I fell asleep, and I finished, and it reminded me of all these other hack-a-thons that I'd done with Russel, where we're like just dying, but we have a deadline, you know? It's letter gold. Are you going to get it done, or are you not? You know, just do it. Time's not going to wait for you, just get it done. I was like, "All right, well, I'm going to get it done." Anyways, I went to bed at four a.m., and I was on stage talking and teaching at 8:30 a.m. I only slept four hours, got up, didn't eat, didn't nothing else, I just dressed and showered real quick, and I got downstairs, and I started teaching. It was a lot of fun. There is a rush. If you guys have never done a webinar, I beg you to, because it's like the fastest way to cash we've ever seen. Myself, personally, as well as with Russell, and all the two comma club coaching students that I have, but especially though from stage. There is a huge endorphin rush from stage. I love it. I didn't feel like I only slept four hours. I felt like I had a full night's rest. I was on fire. It was awesome. I actually got the recordings back, which is awesome. I was teaching B2B people how to make new opportunities from their offers, and a whole bunch of other stuff, which is really a whole lot of fun. My first session ended, there was a bit of a break, and I hadn't even made order forms yet, so I run to the back with my buddy James Smiley, shout out to you, buddy. Hey, a little side note, actually. You guys know when I did that six part series where I interviewed someone from the six different industries that we know are using click funnels? James Smiley is still the guy who represents the B2B industry for me. He is killing it. He's doing awesome. From that one podcast episode, and the things that he's created from that, only two, three months ago, they've done huge numbers. I'm not allowed to say how much, but a lot of money, and it's been awesome. Very, very proud of what he's created. Super pumped for him. Anyway, he's been a friend to me for a long time. Anyways, he was there. It's his Mastermind. Him and Danny Veiga. They were both there, obviously. I was there with them, and after my first session, I realized that we didn't have order forms done, so James Smiley's running over to the back, and he's writing these order forms, and he's putting those things together. I don't think anyone in there knew. I started feeling like crap, so I took some more caffeine. "Let's take some vitamin C, baby, some caffeine. Let's get this thing rocking." I did my first ever stage pitch. I've taught in the whole perfect webinar format many times, but I take out the last part where there's the actual offer, and this time I didn't stop it. I'm really excited, you guys. I closed 28% of the room on my very first time ever pitching from stage. By comparison to other stage presenters, that's actually quite good. I'm very excited, you guys. That's my brag moment for this episode, and I'm super, super stoked about it. Well, what I wanted to go through real quick with you guys is, there's two different directions I could take this episode. I've pre-written out a lot of stuff, a lot of ideas. There's two different things, okay? Anyway, so what I was going to tell you, though, is that was Friday, and I went to bed at like midnight, and got up early again, and I had a full day of meetings with another group of people that was over there in Dallas, and then I went to bed again at four a.m. that next night. It's Monday, and my throat is on fire. I'm actually going to stop here, shortly. Principle number one, just get it done, just do it, okay? You set the goal. It's like when I would buy tickets to triathlons. The first triathlon I did, I just bought the ticket before I was in shape, because I knew now I had to get in shape. You know, same thing. All right, set the date, start sending traffic to your registration page. Just get it out there, and you will figure out a way because you have to. You hold your own feet to the fire, feel a little pain over it. I dare you to feel a little pain over it, but you'll find out actually really quickly that it's the secret to getting a crap ton of stuff done and actually your goals much faster. I've got to get some water. Just a second. There you go. This is live. Unedited. Raw. Steve Larsen, raw. That means different things in different places. All right. Hey, so what I wanted to go through really quick was, it reminded me of this, is I was thinking through a lot of the lessons I've learned, because I was teaching a lot of cool stuff at the B2B Mastermind, and super stoked I get to speak again in January, probably in February. In March, I will be, as well. I'm kind of off to the races. I'm going to speak a lot next year, so I'm kind of warming up baby. I'm excited. Hopefully I'll sleep more next time... Anyway, guys, as I was starting thinking through the different lessons that I've learned while at ClickFunnels, things that I could share at the B2B Mastermind, I was reminded of a list that I kept for a long time when I first got hired at ClickFunnels. I first thought to myself, "Oh my gosh. I get to sit next to, in my opinion, the most brilliant marketer that is alive, Russell Bronson." I was like, "How on Earth am I going to be able to capitalize on this? You know, how am I going to learn the most? How am I going to take away the most I can from this?" What I did is I keep a list of "Brunson-isms", okay? These are "Brunson-isms." These are 12 "Brunson-isms" that I've kept over the years. Well, I shouldn't say years. It's been almost two years. It feels like years, though, guys. We've been hauling cojones for a long time. I feel like I just have not stopped. I'm in a whirlwind. Anyway, but I call them "Brunson-isms." These are the things that I have written down while sitting next to him. When I say that I don't mean in like the same building, I literally mean arm's length away. As he'll be on coaching calls, as he'll be coaching in a circle, as he'll be talking to someone on a podcast interview, as he'll be launching this or that, or creating this video, or making this podcast episode of this own. You know what I mean? This is just 12, okay? I sifted out a lot of stuff. I didn't want to talk specifically about funnel building strategy. I wanted to talk more about how you act as an individual, as an entrepreneur. Anyways, these are 12 "Brunson-isms." I won't dive too deeply into these, simply because some of these, the lesson just kind of speaks for itself, but guys, one of these lessons alone has changed my life, in my personal business, I mean. Anyways, I'm excited to go through these. I realize it's 12 of them. Usually, it's easier if I say like, the three things, the two things, the one thing, maybe five, but there's 12, okay? I wanted to get them all done in one episode, so that you guys could hear what they are. These are the 12 "Brunson-isms" that have had probably the most impact on my life. My life, not just my business. I sifted out those. This is my life, okay? Number one "Brunson-ism," and these aren't ranked. They're not ranked. I wrote them down. I was actually in a Trello card, and this is just a running thing that I've had for a long time. Number one is don't create stuff. Document and sell instead, okay? Huge lesson. I did a whole episode about this a few episodes ago. It changed everything, okay? Anyway, it's crazy you guys. Review, document, and sell what you're doing instead of take the time to create it... I spent eight months making my first info product, and no one bought it for the first few months because I hadn't spent any time creating any market pressure, creating any interest. I didn't know what I was doing, okay? You can go spend a ton of time figuring out the actual like, "Let me go make the whole thing first." No, no, no. Flip it. Sell it first, then document it and create it as you go. Sorry, document and sell as you go. All right. That's number one. Number two, and I'll do like a review, just I'll read all of them real fast at the end, too. All right, so that's number one. Number two, design doesn't sell stuff. Okay, design doesn't sell stuff. As sad as that is to a lot of designers that are out there. If you look at Frank Kern's funnels, he's got a completely white background, and all he has is a headline, a video, and a button. That's pretty much it... The more I've been doing this game, the more subtle my design's become. I do think that design will help with follow-up sales, but it's still not the thing that sells. If you're getting hung up, like, "What should my funnel look like? What should this look like?" Scrap that attitude... Scrap that mindset, and know instead that it's the copy that sells, it's your offer that sells. Okay, that's it. If you're going to spend a lot of time on the funnel, the place to spend the time most on, after an offer, after all that stuff, is on your video. I don't mean like making it all professional, and stuff like that. I mean the script. I mean actually what are you going to say in that thing, and how are you going to come across as human rather than it being scripted? The actual words on the page, that's what does the converting. As much as we sometimes want to trick ourselves and think that it's the colors, and how good it looks, and things like that. That'll help you for a little bit, but there's no longevity with it. Anyways, that's number two. Design does not sell stuff, copy does. All right, number three. This is a big one. A little bit ago, Russell talked about, we realized that one of the reasons why Russell is where he is is because ... and honestly a lot of the other people that I know who are wealthy that have become wealthy quickly on the internet, is because they stopped selling one to one, okay? Bear with me a little bit, okay? Understand where I'm taking this... I'm not saying not to have call centers or people doing outbound or inbound calls, or taking inbound calls. I'm not saying not to do that stuff. What Russell, as the main entrepreneur, the entrepreneur of the company, has learned to do is sell not one to one, he's learned to sell one to many. Think of the scenarios where that applies most, okay? One to many. One to one, that's when I was like doing door to door sells, right? That's when I was a telemarketer, right? I was good at those things, but it's still only one person hearing the pitch, right? 28% of the people I closed in that room before, let's think through that, though. 28% of the people. That means I've got to talk to a lot of people one on one conversations. I've got to do that pitch a ton of times to really make a dent in my wallet. Well, what Russell's learned to do is get a lot of people in a room, or a lot of people in a webinar, or whatever it is, and pitch one to many. If you can learn to do that, wealth is easier to be yours, okay? All right, that's number three... Number four, this whole thing has been all about movement. There have been many times both personally and with Russell in the office there, where we'll look around, and we'll be like, "I don't know what to do next." Personally, in my own business, I've run into this many times, and you probably have, too, where you're like, "I don't know what to do next. What am I supposed to do next to actually be successful with whatever I'm trying to do?" You've got to come up with that plan. One of the biggest lessons I've learned from Russell is that this is all about movement, all of it. All about movement. Just move, okay? Think about a river, okay? There was this river I was rafting down once. We went on this 36 mile kayak trip, and it was a lot of fun. 36 miles, that's long, it's not like crazy long, but it's pretty long. It wasn't supposed to be that long, because the river was supposed to be moving, but what's funny is like the first 12 miles it was moving. It was fast. It was a lot of fun. Going through, I'm an adventuresome kind of guy. The last 24 miles, though, the river stopped moving. We literally paddled 24 freaking miles. We were so sunburnt, because we were planning to be out there like four hours. We were out there 12 hours. 12 hours, no sunscreen, like none of that stuff. Barely enough water. Actually, we pretty much were all incredibly dehydrated. We were so sunburnt that we couldn't stand for like two weeks. We actually got hurt over it, okay? Eventually, you've got to steer the ship in the right direction, but if the thing isn't moving in the first place, then who cares? If you don't know what to do, just move. Think to yourself, "I don't know. What should I do next? I think that." Like, cool. Move forward. If you really have no idea, just do something, okay? Don't worry about placing your foot in the most perfect place before you start going, or having all the steps planned out. It doesn't work like that. Hardly ever does. Never has for us. Never has for me personally either. Just about movement. Some people are like, "Well, that means you're going to do like 13 things you didn't need to do." It's like, yeah, but I found the three that made a ton of money, and you still haven't done anything yet. Anyway, this is number five. Number five is a big one. One of the first things Russell said to me when I sat down next to him, is he turned around and he looked over at me, and he goes, "Hey Steven, I want you to know why you're here." I was like, "Cool, I would love to know that, too, because you chose me out of a bunch of people. Why am I sitting next to you?" He's like, "Someone told me early on," I don't remember who told him this. He's like, "Someone told me early on, though, that there are starters and there are finishers." He goes, "Steven, I think that you are a finisher. I'm a starter." What's funny is that's true for me as far as funnels go, but it's part of the reasons I'm leaving ClickFunnels, is because I'm actually a starter. I know how to finish, but I'm actually a starter, and I can't not start stuff, and I've been doing that the whole time since I've been there. Anyway, just know, though. Usually, most of us have a predominate side. Are you a starter or are you a finisher? Sometimes one of the reasons people aren't being successful is because they're a finisher and they're trying to do all these starting things. Go find a starter. Attach yourself. Same thing as the opposite. If you know you can start a ton of stuff, but you take forever to finish things, find a finisher and connect yourself to them. Russell told me early on that's one of the reasons he's hired who he has, is because he's like, "I'm a huge ridiculous starter," which is true. You guys will see all the things that he does. He moves fast. He goes to sprints quickly, but he said, "I have tried to hire as many finishers as I possibly can." Anyways, huge sage advice. All right, number six. Russell's a delegation master. One of the "Brunson-isms" that I've learned probably most from him is, I'll make comments like, "Oh man, I wish I knew JavaScript better." Or, "Oh man, I wish I knew CSS better." He'll be like, "Why? We've got a guy for that." I was like, "Yeah, but then I'll be able to do X, Y, Z." He's like, "No, no, no. We have a guy for that." I was like, "Yeah, but I'm interested. It would be cool to know that." He was like, "That doesn't matter, dude. It's not what makes the money." He's done that to me many times. I like video editing. I like sound editing. I geek out over the process. I like geek out over the process of doing the thing that I do. It's a lot of fun. All of the pieces of it, all of the aspects of it, but one of the things he's helped me realize is like, "Man, you just delegate like a beast." That's exactly what he does. He's a visionary, he moves forward, he's a mover, he's a shaker, he figures those things out, and what he's very good at doing is figuring out what he shouldn't be doing. Not what he can't do, but what he shouldn't do. There are many things that he could do that he's not, because he shouldn't be doing those things... He should be focusing on the other parts of the business. Does that make sense? One of the biggest lessons I learned from him. It's not that I didn't know it before, but seeing it in action. It's insane, you guys. It's how he gets so much done. He doesn't do it all on his own. He doesn't try to. Sometimes, a lot of us, especially for brand new, for kind of a solopreneur, I actually have a team. I haven't told you guys much about them. I will interview them shortly. I want you guys to know who they are and how I found them. Specifically how I found them, so that you guys can do and start to replicate yourself as well, but I have my own team for my own stuff. I have for a long time, for this exact same reason. I delegate like a beast... I've got all sorts of stuff going on. I've got software being created, I've got an app being made right now, I've got tons of stuff that I do that I juggle on the side of working at ClickFunnels, which is kind of ridiculous, but it's because of this principle that I can do that. I'm not doing it all on my own, and neither is Russell. Anyways, delegate like a beast, you guys. Okay, next one. Moving on. Selling is all about status. Okay, if I'm trying to sell stuff, you guys got to understand that if you're selling things to people, in the person's mind, this is what's really happening. "If I buy this dude's thing and I fail at it, I'm going to look like an idiot." That's one of the biggest hang ups. That's one of the biggest reasons people don't buy from you. One of the things that he's taught me a lot of is that, "Look, selling's all about status." Okay, that's why there's a guarantee. It has less to do with them being able to recoup their money. It has more to do with them being able to protect their status, so that when they go to their spouse who didn't know they bought the thing, and they go and something breaks, they can say, you're giving them the excuse, you're giving them an out, you're giving them the ability to say something like, "Oh, don't worry. It's under warranty. Total crap. I shouldn't have done that, but I got the money back." It protects their status. It's all about status. You're trying to increase their status and protect them from losing it at the exact same time. Anyway, next thing. Biggest thing I see from Russell, also, he's a huge planner. Big massive wall calendar. Since seeing that, I got one last year, and I just got my one for next year, also. It's for macro level planning. We really don't do that much micro level planning, but we almost always have what we're going to do the next day totally planned out before we get there. Meaning, I know what I'm doing tomorrow. I know what I'm doing the next day. I know what those things are, but we've got a macro level view on these big massive wall calendars. "Okay, we've got this event this day. We've got these things this day. We've got that that day. We've got these pieces here. We've got that there." What's cool about it is that it actually really ... In my juvenile years, I used to think that planning would cause some kind of stress, because I had to think through details that I didn't need to know yet, and there's an element to that, but if I keep it macro, it actually takes more off my head. I actually increase my shelf space, my mental shelf space, when I use a macro level planner. Then I'll have a micro level one on just a legal pad. Russell does the same thing. He actually types it, he prints it, but I like to write mine on a legal pad. Anyway, plan the day the day before. All right, there's a few other delegation points here, so I guess some of these could have been combined. When you hire people, your only focus is to hire those people to do business stuff, to tend to the actual business, so that you can do what your role is. As the entrepreneur, your only role, the only thing you need to worry about is selling. That's it. Stop worrying about your dang logo, okay? I know it's cliché, I say it all the time, but it's true. Stop worrying about your logo. It doesn't matter, okay? For a long time, it does not matter. What you're trying to do, is it's proof of concept that you're looking for. Just sell it. Sell stuff, and know that at the beginning, you know what? You'll probably have some refunds because you didn't sell it right. So what? You're moving. Anyway, so when you hire people, you hire people explicitly to handle business stuff, right, so that you can do your job, which is to sell, sell, sell. Basically, if something doesn't make you money, you shouldn't be doing it, okay? Yeah. Okay, another huge thing that I see Russell do, which you guys actually have also been a part of, you may not have known it though, is that do your best to include your customers in the creation of your business, or at least your product. I mean, how many things does Russell publish? A lot of stuff... How many secrets does he keep? He doesn't keep any secrets. Everything that he tells you is everything that I get, too. Everything that he publishes, all the pieces that are out there, he tells it all. What's funny, is it's contrary to what most people think. "I've got this idea, and if I tell anyone my idea, they're going to steal it." Okay, I've told everyone my ideas for such a long time. I can tell you that's not true. You'll have one percent of people who try to pull it off, but even if they do, they're not going to pull it off the same way you will, so stop hiding your ideas. Start telling them. Get feedback, okay? Include your customers in the creation of your thing. All right, next one is whenever we're about to go on stage ... He taught me this early on, also. I thought I'd pass this on, because this has been a huge piece. Whenever we're about to go on stage ... What's funny is that at first it was just him, and then I've started doing it, too, but now we do it together, especially when we're about to collaborate on stage together. Like at the last FHAT event, I was on stage for a while, he was on stage for a while, and then back and forth, and then for a while also, we were on stage together, which was really awesome. Actually, it was a lot of fun. Anyway, he taught me this. My voice is going, guys. I've got to end this thing quickly. I've been going for 26 minutes, too. I've got to end it soon, anyways. You guys are probably like, "Shut up, Steven." Here's the last one, and then I'll recap real fast. All right, the frame work is what saves you. That's what it is. Now let me explain it. Whenever we're about to go on stage, we drop pictures, okay? You know all those little graphs inside Expert Secrets and DotCom Secrets book? Those were once stage presentation images. Okay, so when we're trying to figure out what to teach, a lot of times what we'll do is we'll use that opportunity to test stuff, to test concepts, to test things that we know we're on the brink of that we haven't quite been able to formulate yet, though. It's not that when we get on stage it's always polished. We obviously present it very polishedly, but if there's a concept, or there's this technique, or there's something like that that we want to make sure that we can test or whatever, we actually will draw it in pictures, which is why we have so many pictures. We draw it on a legal pad or a piece of paper. That's the thing that we take on stage with us. I do the same thing, and then when I'm teaching, and when Russell's teaching, we can just look real fast at that picture, and it represents that entire idea, okay? Rather than write out all these bullet points, which we'll do sometimes, which I'll do sometimes also, but mostly it's just this big, big thing of pictures, because if you can explain something in a hand drawn picture with a stick figure, it means you've probably dumbed itdown enough that anyone can understand it. Not that the people are dumb, but that you've put it and an area, and in a concept, and in a way that can be grasped and digested quickly. Hence lots of pictures formulate cool book, okay, that's the formula. Anyway, so that's actually 11. I thought there were 12. It's actually 11. 11 "Brunson-isms". Number one, document and sell. Document and sell rather than create. Number two, design doesn't sell stuff. Number three, learn to sell one to many instead of one to one. Number four, it's all about movement. Just move. Just do stuff. Number five, are you a starter or a finisher? Whatever your answer is, hire the other. Number six, be a delegation master, okay? Just delegate like crazy, you guys. It's funny because there's a lot of personalities out there that are begging for that kind of thing. They want to be led. They want to know what they're supposed to be doing. So tell them.All right, what is this? Number seven? Selling is all about status. Number eight, plan your day the day before. Number nine, hire people to do the business stuff so you can focus on just selling. If something doesn't have to do with selling, you should not be doing it. What is this? Number 10? Hold on. One, two, three, four, five, six, seven, eight, nine. Yeah, 10. Include customers in the creation of your thing. Number 11, the frame work of what you create is what saves you. That's what saves you on stage. That's what saves you in tons of areas. Guys, my voice is going like crazy, and it actually is killing, but I hope that that helps. There's an episode I did a little while ago called My Black Book of Business. All I would do is write down business ideas and lessons. I beg you to start tracking those things for yourself. If you keep track ... Just something to writing stuff down that frankly drives me nuts, because sometimes I don't like to write stuff down, but I know if I do, it'll be there. Just write down the thing. Keep a list. I don't care if it's on Trello or whatever it is, but start writing down the lessons you're learning, and they'll stick longer, you can teach them, you'll actually end up doing them, you'll remember them, you'll actually get them digested and start applying this stuff. Anyway, so that's kind of what I've been doing this last little bit, and I just wanted to share that list with you. That's my 11 "Brunson-isms." Remember to have your brag moments. Remember to have your lessons written down. This is a long episode, guys. Sorry about that, but I thought it'd be worth it to go through some of the biggest lessons I've learned from Russell Brunson. Thank you guys. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to SalesFunnelBroker.com/FreeFunnels to download your prebuilt sales funnel today.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool. What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along. As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt. Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right. They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight. It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour. It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down. That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast. Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time. Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor. All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen. It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched. We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff. If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds. Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow. It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal? That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper. I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels. He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life. I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it." I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything. I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening. People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that. It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing. It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks. If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now. It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense? That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome. Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader. Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me." Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format. Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting? Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it. I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one. Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight. We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else. I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second. We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense? That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box. I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward. Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years. As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry. Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against? You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you. Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged. People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing. Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful. It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money. If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing. Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that. I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either. Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.   Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.   What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.   As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.   Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.   They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.   It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.   It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.   That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.   Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.   Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.   All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.   It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.   We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.   If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.   Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.   It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?   That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.   I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.   He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.   I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."   I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.   I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.   People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.   It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.   It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.   If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.   It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?   That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.   Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.   Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."   Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.   Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?   Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.   I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.   Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.   We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.   I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.   We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?   That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.   I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.   Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.   As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.   Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?   You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.   Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.   People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.   Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.   It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.   If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.   Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.   I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.   Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

Click above to listen in iTunes... The two most common lies I see people struggle with are also what slows them down... Hey, do you guys remember that time I was hooked up to a lie detector machine in front of an FBI agent? Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. I was with the army at basic training, it was 10 weeks longs, we were doing all the things you see in Hollywood. We were running around, we were shooting, we were throwing grenades, we were shooting machine guns, we were really up early, up really late, hardly any sleep, hardly any food. You know what I mean? The whole works... I was one of the only guys who was there over the age of 20. I was definitely one of the only guys there who was married and I was definitely, definitely one of the only guys of the entire 200 in my company who actually had kids, also. I went into the army at an age that most people do not go into at. I'm about to get out, which is awesome. At the end of the training, my company they showed up and they said, "Hey, we need some people to go over to this polygraph machine and you're going to help FBI, NSA, and CIA agents with their polygraph skills." If you don't know what that is, that's like the lie detector machine, right? They like look in your pupils and stuff like that. Some of that's true, some of that isn't. They're like, "Hey, Larsen, we know that you have a pretty clean record. You need to go do that with them." I was like, "Okay. Dang, all right." They send me over to this building, which happens to be the national polygraph testing center. We're marching over there, it's early morning, the sun's not even up yet and you're marching over there. Everyone's holding their gun and stuff and we're walking over. We get inside there and we sit down in this room and it was kind of dramatic. This lady walks in and she goes, "Hey, by the way, just want you to know this is an actual polygraph. If we find anything inside your actual record, or anything comes up, or we uncover anything we will kick you out of the army and there's a chance you could go to jail." We were like, "What? Holy crap." It's funny because some people started opting out of it. They were like, "Oh, I feel sick. There's no way I could do this." I was like, "Sweet, this is cool." They were like, "By the way, also, if it doesn't go well or if we feel like you're lying we're going to take you to this room and we're going to interrogate you." I was like, "No way. I have got to get interrogated." They're like, "Sir, you're not supposed to want to get interrogated." I was like, "Come on. That was would be so fun." I was like, "Is there a single light bulb hanging from the ceiling and you guys are going to hit it, and yell in my face, and fire a gun somewhere? I don't know, interrogate me!" They're like, "You're not supposed to want that." Anyway, so they take me over to this room. We literally waited all day. They take me over to this room and we sit down in this chair. It's just me. The room is totally quiet. There's just a desk, this random lady sitting there I think as an agent from some agency. I don't know. It could have been Jason Bourne, I don't know. No, but we were sitting there and it was just this lady and I in this closed room. It was quiet. I just remember how quiet it was. It was extremely, extremely quiet. The kind of quiet where you can hear your own breathing, where you can ... It's like your thoughts are almost loud. You know what I mean? It's that kind of room. Super, super, super quiet. Can't hear anything out, can't hear barely anything in because the agent wasn't saying anything. I was sitting there and they start hooking me up to this machine. It was like I was in a dentist chair almost. I sat back and I laid back in this thing. They were wrapping straps around my chest, and around my arms, and at my fingertips. Polygraphs were a lot easier to beat way back in the day. They're pretty good now, though. What's funny about lying, this is what they taught us, is that any time you tell or hear a lie, anytime you especially tell a lie, you have a physiological response to that lie. The same response happens as if a disease entered your body. That's why they're able to tell and see if you lied because whether or not you want to there's this reaction inside your body that is harmful whenever you lie. I was like, "Whoa, that's really cool. I've got to remember that." Obviously, I did... What they're doing is they're looking for all these different spikes in your body; blood pressure, pupil dilating thing, all these different things. The pupil dilating this is, I guess, an easy way to not see it so they don't do that as much. Anyway, it was fascinating though. I'm hooked up to this machine and they start asking these questions just to see where my normal response is. "Is your name Steven Larsen?" "Yes." "Are you a man?" "Yes." They ask all these super false things, "Are we in Mexico?" "No." You know what I mean? Really, really it's exactly like you hear in the movies. Pretty soon ... What we were instructed to do was at some point, because this was a training exercise for the agent, we had to lie. They told us we had to lie sometime in there. They were like, "Don't tell us where. Don't tell us when. Don't tell us the question that you're going to lie about. Nothing. You tell the truth the whole way through because it's a real polygraph and at some point in there you need to lie." We were like, "Crap, okay. Okay, sounds good." I had this place. I was like, "I'm going to lie here. Here is where I'm going to lie." Mentally, you know it's coming up. The polygraph is going great. That spot started coming up and I was trying to keep myself cool knowing that I'm about to lie to an actual ... I think she either CIA or FBI ... An actual agent. I was like, "Crap, here it comes and I've got to be good at this." The lie comes up and it was something ridiculous like, "Are you affiliated with a terrorist organization?" Or, "Do you supply and create mass illegal drugs?" Or some ridiculous thing and I lied on it. The agent leans in, kind of like this slow breath, leans back out a little bit, squints, and then she asks the same question again, and I lied. She goes ... Then, she just moves on right next to the next question. I was like, "Oh my gosh, I just beat a polygraph machine. I just beat a polygraph machine. That's ridiculous." She believed it. What was funny was that she almost caught me. She almost got me. I'm a little sad that she didn't because it meant that I could go get interrogated and I was good enough that they never picked it up. I was like, "Crap, I want to go to the interrogation room. Come on, make it hard, coach." That happened. We walk out and I started thinking through because I went back to the rest of the people they brought with us. There was like 50 of us, 40 or 50 of us, something like that. There was only like one other person, two other people who actually beat it. Everybody else was caught. I was thinking like, "How interesting of all those tests, why did we beat it?" There's two reasons why... Number one, I realized that I had to put myself in the state of absolute apathy. There needed to be ... I literally had to care about nothing in the world. I literally had to care about nothing but myself. It was the weirdest feeling and sensation, almost out of body experience ever. Number one, I had to get in a state of apathy. No decision mattered, nothing matter. Number two, this was the hardest part and I almost messed it up; I had to believe the lie. I had to believe the lie... The first time she asked, I almost didn't make it. She almost caught me. I was like, "Crap, I have to actually believe that what I'm telling you right now is true." There was like this moment ... I only had a few seconds between each question each time she asked where I had to really dig down and actually believe the lie. I will tell you that that is one of the major reasons people are not successful. You're like, "Steven, what the heck does that have to do anything with it?" I'm telling you right now, or business in general, is most of the time is what ends up happening is there's really two sets of lies that go on inside a person's head. We just finished another FHAT event, as we call it, Funnel Hack-A-Thon, that's F-H-A-T, the F-Hat. Funnel Hack-A-Thon. It's three days, it's intense, there's now hundreds of hundreds of people that have gone through it that I've been able to take through, which has been a lot of fun. There's always two sets of lies that I always need to overcome in the person's brain. Even though they paid to be there. Even though they have some of the best information. Even though there's some of the greatest advantages, stuff I've never had. Huge stepping stones in their favor towards their success. This is true for anything you go do, anything that you go out and you try. Whenever you're trying to make money, whenever you're trying to go try a new sport, anything; there's always two sets of lies the individual has to over come inside their head. I've noticed it over, and over, and over, and over. It's the same things. When I'm on stage and I'm talking, and I'm speaking, and I'm going, and we're showing these different things, there's two different lies. If you can over come these two lies, it's going to be great for you. Number one, the first lie is a lie all about limits, internal limits. The lie basically says, "I can't. I am unable. I won't be able to. This something that won't work for me. It's great that it worked for you, it's not going to work for me." It's a set of internal "I can'ts", personal lies about the individual. It's limiting about your own self, about your own abilities, your own skills. You've got to understand that everybody feels that way. There's not reason to go and say, "Oh my gosh, there's no way I can get this done." Everybody felt like that at one time. I'm not saying you should not feel that. Those are feelings of inadequacy that can come to any person no matter how good you are. Even Madonna talks about a lot of the ... I actually really don't like her at all. I think she's dumb. I hate Madonna. What I think is fascinating is there is an article I heard about where she talks about the incredible, incredible self doubt that she goes through even before she's about to hit stage now when she's already successful. You know what I'm saying? I'm not telling you that limiting beliefs and lies about yourself are not going to happen. They're going to happen at every stage. It's going to happen. It doesn't matter how confident you act... It doesn't matter how sincere you act, how cool, and calm, and collected you are on the outside. Every person fights with a level of internal, "Hey, can I actually do this? Is this actually something inside of me that I'm able to accomplish?" Every person. There's no reason to be excluding because you feel that way. Every person goes through it. It's funny to watch. I'll always see ... We'll get through a big principle at the Funnel Hack-A-Thon event, right? Three days are going through and we've been on stage, we've been going for 18 hours, just on day two alone. It's an intense event. It's a lot of fun. We get a lot of things done with it. The two comma coaching events. I can always tell who's about to have that belief. I always need to crush it immediately. I'm not telling you to get into this motivated, "Blah, blah, blah," like la la land stuff. I'm telling you to expect that you will have those and understand that when you are, you've got to be self aware enough to realize that when you're experiencing that belief. Does that make sense? When you're experiencing the belief that there's no way I, personally, can get this done. "Steven, what does that have to do with business?" Everything. It has everything to do with business. Russell Bronson says there's a place now where the question and the problem is, "Who the heck to we funnel hack?" He's so far ahead of every person who's out there. The issue now is, who do we funnel hack? We don't know. The list is getting small because he is in the forefront. Who the heck are you modeling after now? You talk about internal beliefs he's got to completely battle and go over. I know that. We've got to go and say, "Hey, I'm at the forefront of this." This is something that no one's ever done and completely be able to take the risk that you could be dead wrong. You've got to be totally fine with that. You've got to be fine with that. That's the secret to getting over that lie. You need to be okay with the fact that you're totally going to fall flat on your face. 90 percent of the time that doesn't happen. There's some level of success that happens inside and you've got to learn to look at it and go, "Hey, look, I was successful here. I was successful there. This has been great because of x, y, and z." If you can learn to look at the good, it's not that you're shunning or acting like the bad doesn't exist or like the failure didn't happen. Know that it did. Learn from the failure. Also know that if you sit and you stew on it and you go, "Look, I'm not good at this. I'm not good at that. I'm not good at blah, blah, blah," you're never going to make it. It's that strong of a requirement. In order to be successful with any kind of business, anything. You guys know how freaked out I was just to launch this podcast, let alone the funnels put out in the world. It's a freaky experience sometimes. You're like, "Crap, this could go and fall dead on its face." I'm not telling you to go totally numb and be like, "Well, I don't care about anything." I'm not telling you to do what I did and go into a total state of apathy. That's not the right answer. You should care. You should be really freaking passionate. But to go and say, "Oh my gosh, it doesn't exist," or whatever, learn from the mistake. That's fine. There's so many times I see people, especially when I'm on stage, and it's coaching or whatever it is. Chatting with people, it's all about, "Oh, I don't want to mess up." You're gonna. "I don't want to fail." You're gonna. "I don't want to this. I don't want to that." Guess what? We all fell flat on our face. Do you know how many times we fail at click funnels? A lot and it's totally fine. We've all hit this place where we're like, "You know what? We're going to give it our best shot round one." When you launch your course, or when you launch your funnel, when you go and launch whatever it is you've got to be willing to be able to fail. That's how the success comes. You've got to be able to look at the failure and be like, "Okay, that's fine." You know what, it's not that I'm expecting it. I'm hoping it doesn't happen, but when it does, that's okay because I'll recover quickly. Boom, boom, boom, boom, boom. I'll recover fast and do my next reiteration and launch it immediately again. Boom, launch again, launch again, launch again, launch again, launch again, fail, launch again, fail, launch again, fail, boom. You go, and you go, and you go. The problem is that a lot of times the tying between each failure is so freaking long because we're trying to recover or we're trying to make sure it doesn't happen again or whatever. Who cares? Just go launch the thing. It's gonna fail. Just expect it to. Then, turn around and then you make the tweaks. Let the market tell you. You don't currently know everything that you need to to be successful. The market knows. You'll never know unless you launch something. Anyway, that's limiting belief number one. That was totally a rant. I hope that that makes sense. This is number two, though. Number one, the lie that people always experience when they're about to do anything business-wise is number one, is an internal based lie. "I can't. I won't be able to. I am unable." It's all about the ability of the individual. "I can't." The second kind of lie that I see that people will hit against is, it's external. "That can't work. That won't work. That isn't proven. That system's not correct. That funnel isn't good enough. That funnel isn't ... That business model. That product." You know what I mean? They make it external. What ends up happening is it becomes an excuse for them to anchor the fact that they haven't launched on those things. They go, "You know, I haven't launched yet. I haven't put those things out because of that. The market is bad." That was one of mine... My first time in real estate, I went around I put signs up all over the place. I got 300 people to call me in a single month, which is awesome. I was not a realtor. I was in the middle of college, like my second year. I had no idea what I was doing. All I was doing was trying to match sellers with buyers and take a cut in the middle. I was doing a double escrow close. It was a lot of fun. I really enjoyed it. I got seven contracts. Guess what? None of them closed. I got two multi-million dollar contracts, commercial real estate listings, and I knew how to get the deals at the time, but I had no idea how to close them though. For the longest time I blamed the market. Realizing, though, eventually that actually I wasn't good enough at selling the contracts that I was getting. I could get the contracts. I was good at that, but I was not good enough yet. One of the issues with ... The funny part about these two different lies is one is internal about the individual. The other is an external form. What's funny is usually the external lie is usually to cover up an internal insecurity. Does that make sense? "Hey, the market's not good." No, Steven was just really bad at selling the contracts he was getting. You know what I mean? He didn't know enough at that time. That sucks. That was really embarrassing. That actually was a very painful experience for me, professionally, to fail that hard after so many months of doing it. Finally, I just dropped all the contracts and I was done. I was like, "Ugh." Anyways, guys, those are two different kinds of lies. One of things that you can do best to hamper yourself is to believe lies. You've got to understand that those two different types of lies are really, really prominent and they will never stop. They're going to be something that pops up ... You know what's funny? I don't know if you guys watch the Funnel Hacker TV episodes, but there was one about me and my pump up songs. I was sitting in our sound booth. I'm about ready to get on a four hour coaching call and I got on these coaching calls, right? Before I do it though, holy crap, you guys. I take a little caffeine and I turn up the ... I turn up really heavy rock music and I have jam session every single time to get me jazzed up because I need to always make sure I'm in state so that I'm not ... It's like a repellent against any kind of lies. Especially, two kinds of lies. "I won't be able to do this coaching call well enough." That's not true. Number two, "What if this system fails?" Usually there's like seminars or something like that. Do you see what I'm saying? They will always pop up. Always. They're constantly there. Because they're constantly there, the noise that it creates often causes the individual to believe that it's true. It's not true at all. There's just opposition in everything. If you're doing great stuff, also understand that you're going to have crappy stuff that comes up at the same time. Equal intensities, equal strengths the whole way. That's okay. Expect it. Anyway, hopefully that's been helpful. Don't believe the lies. Believe that you can do it even though you might not know enough, that doesn't mean it's not possible. It's possible. It's possible. It's possible for me to go be amazing at this stuff. It's possible for me to go be successful. It's possible for the system that I'm building to work. It's possible for that funnel. It's possible for that market to want it. Does that makes sense? That kind of hope you build your whole foundation and business on is huge. There's a recurring thing. I hope it was okay. It's not necessarily an actual funnel strategy episode, but hopefully it's been helpful. Buddha once said that ... He said, "Your worst enemy cannot harm you as much as your own unguarded thoughts." That's from Buddha. I'll say it one more time. He said, Your worst enemy cannot harm you as much as your own unguarded thoughts." Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-billed sales funnel today.

"Steve, what mic and setup do you use?" Well, here that is too! Hey, what's going on everyone, this is Steve Larsen and you're listening to Sales Funnel Radio. Now, this is the Power of Publishing, How to Create a Podcast, Part 2. The reason I did it this way is because, at the beginning, the first episode, part number 1 of this was really me diving into how I come up with my podcast content. It's something that I get asked frequently, how can you generate that kind of content over and over and over and repeatedly? Week after week? So, part number 1 was all about that, if you've not heard it I encourage you to go back and listen to it. So, this episode though, what I want to dive into is more about a few more of the rules of podcasting, there are some rules if you actually want to be successful with it that I've noticed as I've not followed them and a lot of it's been haphazard, if I've not followed these rules then I've not been successful with that episode, if I have then they go great. So, I want to share with you what those things are and then I'm going to share with you, how do I actually get this thing recorded now? I want to tell you real quick what the software is that I use, the kind of mic as well as how do I actually publish to fifteen different platforms with a single click? I make this thing as super turnkey as possible, which I have to, because I have a full time job working at Click Funnels and so it's kind of a trick and I'm a true believer that stress creates fantastic systems and this has been no different. I'm really excited to share with you guys how I've actually finished this. So, with that I'm going to jump right into this next episode. Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels and now, here's your host, Steve Larsen. All right you guys, so let me dive a little bit more into this, only because I think the tech side and, what kind of mic do you use and all that stuff, I don't think it really matters that much, I'll dive into that in a second but I just want to run through some rules of podcasting. Number 1, you cannot be boring. Everybody, I don't care where you are, what you're doing, unless you're in the gym, jack up your shoulder, raise your arm right now and say "I, state your name, will not be boring". What's funny is, most people are so afraid of messing up that they don't do anything anyway, ever, it keeps them from taking action and so by merely taking action you will set yourself apart from so many people because you're seriously just moving. Since you're moving, you might as well not be boring and you do that by telling stories, you do that by getting excited about your own message. I love music, you guys, I love it. I love going to live concerts, it is one of my favorite things on the planet and I don't know if you guys ever heard the band Incubus? I saw them live at Redrocks Amphitheater, 20,000 people, I was on the 4th row, anyway, I've seen a lot of concerts, total concert junkie in my day growing up and I love an artist that loves his own music and you can see it and you can tell it and I believe that's true for marketing in your message and how you interact with your community and the culture that you create. People will love you if you love what you're doing, it's contagious. It's not something that you can hide behind and so when you're creating these pieces of content, you can't be boring. Get excited about your own thing, get passionate about it, act like somebody's threatening it, get really intense about it. Sometimes I do that, I will literally do push-ups here on the side of the desk before I get started. Stay controlled, get really, really intense about it, grrr freaking funnels, who's gonna tell me they're wrong? You know what I mean and I get pumped about it and have courage to publish that stuff and that leads to the second thing. Publishing is cool but you gotta publish with a purpose. As you publish with purpose, meaning, I don't just put a podcast out there merely to just fill your air with my thoughts, I'm not doing for my own health, I want you to go to salesfunnelradio.com and subscribe and rate. I want you to go to salesfunnelradio.com and download the free website that I created out of click funnels for you. I want you to go do those things, when you go out and you start thinking through your messaging, you've got to put together the reason why you're actually doing it, which is really, really important. Just know that your publishing is a means to and end and while it's good to continually give tips, but what's the purpose for you? After a while you'll experience burnout if there's not a purpose and a theme that you're shooting towards. I'm exhausted right now, I've only slept a few hours the last few nights and there seems to be this constant theme in the past and I would not have the wherewithal and the energy and the gusto do this if I did not believe that it's actually helping people who've been asking me this question. So, what I'm saying is to put call to action at every one of your episodes or whatever it is that you're publishing and putting out there. Number 2, sorry, 1, 2, 3, whatever number this is. You guys need to practice inflections. Don't speak monotone, don't just sit there and say that funnels are fantastic, wow, I'm really exciting everyone follow me, I'm clearly a leader. You know what I mean? You just can't do that... Notice at the end of every one of my sentences, did you hear that? If I was to speak a sentence without word it would sound uuuhhhuuhhhuuuhh and it's really weird for me to do that on a podcast, you get the point? Okay? You can't speak monotone and so at the end of every one of your sentences, you either go up or you go down or you do a little uuuhhhh in the middle of a sentence. Does that make sense? You guys are gonna hear it and you're gonna be really, really conscious of it now for the rest of this episode and the rest of the things that I do. Feel free to laugh like I just did... The reason that I'm doing that is because there are so many people that I've been listening to lately who come from the corporate world or who are afraid that people are going to judge them and they are scared to death to just be vulnerable, that's the last rule here. You have got to be vulnerable, I just told you I'm religious, I just told you stories of me failing, I told you I was scared to launch this podcast, I told you I was scared to get out there and do stuff and I made it up. There's a lot of thought behind it, I'm not saying I just winged it but do you guys get what I'm saying? You have to be vulnerable. Anyway, that could start a whole other tangent but if you're not vulnerable, no one is gonna want to listen to you because you're gonna seem fake. Fair? Okay, check the box on that one, I'm going on to number 4 now. Okay, let me get into the more of the strategy of how you actually set up the podcast itself and this is super important and it's very, very powerful... Back in February, we were running what Russell and I were calling, the FAT event, the Funnel Hackathon Event, and for 3 days people come and we help them set up their businesses to make a million bucks, it's really, really cool. Great programs, absolutely fantastic and he asked me to MC, well, we introduced him each day and I was like oh, my gosh, how do you introduce a guy like Russell Bronson? He's Russell Bronson, you know what I mean? How do you do that and thoughts going right through my head and I was like how do I do this? How do I do this? How do I do this? It was really cool, he could tell that I was excited to do it, my answer is almost always yes for everything when it comes to scary things. I just almost always try and say yes to scary stuff because I know it's going to push me. So, I was yes absolutely, I'm totally going to do that and in that back of my head, he's starting in 5 minutes, I don't even know what I'm going to say and I've got to MC? I've got to introduce him and he could see that I was running through a whole bunch of stuff in my head trying to figure out what to say and he goes "good MC's, the whole point of MC's is to increase the state of the audience before I get on stage". He's like, if you can increase the state of the audience before I get on stage, increase the energy level, increase their anticipation, just get them to a higher state, it's way easier for me because I don't have to spend a lot of time doing that, all I have to do is start teaching because they're already at a fast, high paced state because I'm going to be and if they're not it's weird and then I've got to spend all this time getting them to a state and it makes me look weird and not position correctly. So, all you gotta do is go get them to a high state... So, I told this awesome story and we got everyone laughing and jumping around and they were in a really high peak state to receive Russell. Guys, your podcast intro is the exact same thing. Any intro is the exact same thing. All right, when you go out and you create a podcast intro or video intro or any kind of introduction, it's all about state control. It's not so much about saying, look what I did and here are my credentials, this is gonna teach you about x, y and z. I choose music very specifically for my podcasts or for the things that I put out there so that it gets people jazzed up and in a higher state, if I can get people in a state where they're like whoa, yeah oh my gosh, this is Sales Funnel freakin Radio, oh my gosh whoa! If they can get in that state, then whatever I'm going to say they're going to receive a lot better. If I don't do that, if I just jump straight into it, it's going to sound awkward, it's going to sound weird. It becomes culture building for you to have that intro, people expect it, they like getting in state. People like to be happy, people like to go into a higher level of energy and oh my gosh I'm excited, whatever it is, I'm pumped about it now. Which makes me want to switch to my podcast intro now because I like it but we're like 64 episodes in now and getting a little bit old, I kind of what to rinse and repeat a little bit. So, anyways, when you create your intro, state control. What I did is I went to the top podcasts in the business area, you can do this for videos on You Tube or whatever, Vlogging or whatever. All I did was I went to the very top people in the business area, in the marketing area and I listened to all their intros and I transcribed every one of them by hand, I looked at all the commonalities and I was like, cool and I wrote my script from that and that's literally how I made my podcast script. Then what I did, because I went to premiumb.com and audiojungle.com, and in there you can buy royalty free songs and they've got all these sweet jingles, a lot of the music that happens in b-roll and movies and stuff like that, you can buy those soundtracks and some of them are fifty bucks but it's fully worth it. You get your own and it's super awesome. So, what's super cool about that though, is that you can sort by 30 second little segments and so I know, that I don't really want my podcast intro to be longer than 30 seconds, so I have this script now and I go find the sweet song with this cool, upbeat fast thing, I always look for songs that are 120 bpm or faster so that it makes the person feel like, oh yeah, what, yeah, yeah, yeah, let's get started, super cool, yeah, you know what I mean? It's almost like you're at a dance, you know, like they went to some club or whatever. Then what I do, is I go and find someone to do a voice over and I've done this several times now and I go back to the same guy, he's fantastic, took me a long time to find him and in fact, you know what, you know what I'm going to do? If you guys go to blog.salesfunnelbroker.com, if you find this episode here, I'm going to call the Power of Publishing or How to Start a Podcast, it'll be one of those 2 and I'm going to put in there the link for my guy who does the voiceover intro because he's just so, so amazing. Really enjoyed working with him, I've used him many times now but all I do is, I hit him with the script, I send him the song so that he knows the feel and he knows how he's mashing it and I say, cool, it's 30 seconds long, you have like 25 seconds so there's a little time at the front and the back, and boom, done. Now, that's the really easy way to do it, to be honest, I love sound editing and I've been mixing music since I was in middle school, so I like to mix it all myself and put it all together myself and I've got a lot of sound editing stuff and things like that and I've created Russell's new podcast intro, marketingsecrets.com, I created the sound for that. Same for the Drop Mic Show that he's got, that's super cool, I made that audio thing too and it's been really, really fun and I love to mix it by hand but if you aren't that kind of person, the easiest way to do it, is to go to premiumb.com or audiojungle.com, sort by 30 second clips and 120 bpm or faster, figure out something that's kind of cool, get your script, hand it over to my voiceover guy and tell him, hey, you've got this many seconds and he'll even lay it over for you, hey lay your voice over this, cool, done. He'll send it back to you and boom, done, podcast intro. It doesn't need to be as crazy as people think it is. Boom mics and all this stuff and sound equipment, no that's crap. Like half the time I've used my phone to create my podcast, I doesn't matter if you've got great content and I'm just obsessed with sound quality so, let me jump into that part of it. For my intro and and my outtro. My outtro, what I do is use a call to action, hey, go get a free funnel that I built for you, took 200 hours to build, then go to salesfunnelbroker.com and you can download it straight off the front page there, took 200 hours to build, there you go, merry Christmas. So, that's insane value, you've got to give something away that they should have paid for, that's the secret and so that's what I do for my call to actions on my outtros. Or, hey, ask Steven a question... My Hey Steve show, if you go to salesfunnelradio.com, click on the green button in the bottom right, I've got a ton of questions pouring in the last few days, it's been a lot of fun and I'll do these segments where I just answer people's questions and I actually love it and it creates engagement. So, long as I haven't run out, I'll send you a Hey Steve tshirt, you know what I mean? That's really cool, it's awesome. People go wear it, they take a picture of themselves, they put it on Facebook, it spreads my brand, it spreads them and they get their question answered, it's really, really fun. So the outtro is super key as well. You guys might notice that I'm pretty energetic on my mic, I'm pretty energetic on my podcasts and there's a lot of reasons for it. One of the reasons why, is because I know that if I'm excited, you probably will be too, you know. If I'm super low key, there are times for either and so I use energy as a tool to my advantage. One of my buddies just reached out to me, he's launching his own podcast, I'm excited for him, he's really, really pumped about it, he's going to do great, he's got a good voice for it, he's got good content, I've know him for a long time, we actually started in this world together and he's actually one of my first interviews on my podcasts, but I'm excited for him. He's like, dude how do you set up your mic? So, I'll tell you guys. I have an Audio Technica AT2020 mic, it's on a boom arm, which has only been there for the last 15 episodes, because we've just moved to a house and I've got a spit screen, I call it a spit screen, it's a windscreen. If I take it away it sounds like this and it's really loud and you can hear all my little huh hee huh, my umms and aahs but if I put it back over across like this, it's a lot cleaner sound. That's the reason I do that. So, what's cool about this mic, and I'm going to go fast on this stuff because I'm assuming you guys don't care, and it's true, that you don't need to care that much about it, just put good stuff out there okay? Sound is not going to make you a million dollars, sound quality you know? I guess unless you're selling sound quality equipment or something. It doesn't matter as much as people think it does. What you're going to do, if you want the AT2020 mic, I really, really like it, Ive got a boom arm on it that attaches to my desk, the reason I like it is because it's retractable, I can put it in front of my face and then push it away from my face when I don't need to be doing anything, so I still work on my computer and it runs off, what's called Phantom Power, Phantom Power is 48 volts and I have a Phantom Power convertor that plugs straight into my computer, each was like a hundred bucks with the boom arm, I bet this whole thing was 400 dollars set up, that way it plugged USB straight into my computer with my boom mic. That's basically it. Then all I do is I turn the levels down enough so that I have to yell into the mic for it to pick up all the things that I'm saying to you. Steven, why do you do that? Because it keeps my energy higher and it keeps your energy higher as you listen to me. I literally yell into the mic, by the time my podcasts are over, my voice always hurts, my stomach hurts because I've been forcing through my diaphragm as much as I can, guys I am trying to spit into the mic, I'm trying to yell into it and I try and do that a lot and it's for the reason of keeping energy. So, that's more of how I do my podcast, then what I do is, after this is over, I always stop, I put my intro and my outtro, front and back, I export it, I use a tool right now this is all recording on a Adobe Edition but you could use [inaudible 00:17:10] if you needed to, Russell just uses the voice memos app on his phone, like it doesn't matter as much as people think it does. Do you guys remember that episode I did recently called The Tools I Hate? The tools I hate are the ones that distract you from doing the thing right? Some people get so distracted on the tools, they look for tools to distract themselves with and they won't ever launch, the won't ever do anything because they keep getting distracted with tools and they keep getting distracted with tricks and gadgets and little shiny things. It doesn't really matter that much, just start and eventually you get to it. I bootstrapped this whole thing, it wasn't only until recently when I started putting all this stuff up together. So,  what I do after I actually I go and have the podcast done, I always export is as mp3, but what I do is take it to rev.com. That's REV as in Romeo, EV, does that make sense? Romeo, echo, I can't remember, envelope. That's a classic example of being vulnerable right there, I'm tired and I can't remember the phonetic alphabet okay? So, it's REV, rev, like you're revving and engine, rev.com. It's cool because you can transcribe a dollar per minute. So, I go send it over to them and I get a transcription that I send over to my assistant, who actually is my sister, and she goes and she reads the whole transcript, make sure they did it okay. She throws pictures in there, she actually puts the podcast straight on the blog, then she publishes it to Libsyn and the Libsyn blast it out to like fifteen different platforms in one button. I don't like Twitter, I hate Twitter but it publishes there and I have a following there. I don't hate Linkedin, I just don't really know what their unique proposition is, I don't know what their blue ocean is really, that much but a lot of people listen to my podcast on Linkedin, I mean a lot of people do, I'm actually shocked by the number of people that listen on Linkedin. It automatically publishes there, it automatically publishes to You Tube, it publishes all over the place and you can do it for 5 dollars a month to Lip Sync, it's amazing. So, it basically shotgun publishes to tones of platforms. Google player, I just figured out I can put it on Spotify, and all these different places, I'm going to go do it on Stitcher, so it blasts all over the place in one button and it pushes it out on iTunes and then what I do is I take a little stock. I wait a few days, I see if the headline that I wrote, and usually what I do is I write some kind of intriguing headline that's highly curiosity based, sometimes the how to statement. Regardless, it's like the subject line of an email, it's got to be so intriguing that it gets you to open the actual podcast, you know what I mean? So sometimes I'm documenting stuff, sometimes it's how to stuff and then when I see that people have been listening to it, I go boost it on Facebook for about fifty or a hundred bucks behind it and I just go blast it all over the place so the podcast will keep growing. Guys, that's a little of how I do my podcasts, I got nothing else to say about it, I've been going for 45 minutes, I will probably split this into 2 different episodes because of that but that's it. It sounds crazy but to be quite honest, half of that's just techo babble crap that you can just kind of wing and figure out while you need to figure it out, you don't need to see the whole road, you know what I mean? Just figure it out when you're there and you need to figure it out, not before you get it all done. Anyway, that's how I publish my podcasts and I love my podcasts and I'm so glad that there are so many people that have been joining it and loving it and all the awesome messages, I just really appreciate all the shoutouts on Facebook, it's been really, really awesome and I just want to thank you guys for helping me as much as the cool things I've been able to share with you about building sales funnels and putting things together. I just finished another sales funnel today and I should be finishing 3 more tomorrow and it's awesome. So, anyways, guys if you like this stuff, please, please go to iTunes and leave a review, that helps me like crazy, helps other people find this podcast, if you leave review and share it and rate, that would be awesome. I would love it if you shared it, share it on Facebook, share it wherever. A lot of people on You Tube listen, love to have you as a subscriber and if you've got any questions or whatever go to salesfunnelradio.com, ask me a question, there's going to be a green button, you can literally record your voice straight over the browser and it will email a copy of it to me and I put it on the podcasts, it's really fun. Or, if you want to go get a sales funnel, I've got a whole slew of free ones, whether it's email, or membership sites or webinars or whatever it is, there's a whole bunch of them you can go download for free with your Click funnels account. If you don't have Click funnels, I don't know why, but my funnels come with a free trial so anyways, super excited for this episode, I'm really glad I go to do this with you guys, thanks for the question. I've been getting enough, I just thought I should do kind of an exclusive big episode about it, so you guys are all awesome and I appreciate you and looking forward to the next episode as well, I'm really stoked about it, it's been on my mind a lot so, anyways, stay tuned for the next one and love to have you as big time subscriber here, talk to you guys later, go crush it, literally go crush something. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free tshirt when your question gets answered on the live Hey Steve Show. Visit salesfunnelbroker.com now to submit your question.

Click Above To Listen Or Listen In iTunes... You can practically skip the "Mission Statement and Business Plan" bull crap with a good Value Ladder and Funnel Hack... What's going on everybody? Welcome to Sales Funnel Radio.  Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales bundles. Now here's your host, Steve Larsen. Hey what's going on? I'm excited for today, this is a fantastic ... Anyways, I love this. I have another business that I have, it's called Secret MLM Hacks. I'm not pitching it, I'm just saying. This is context. Anyways, in there I have a product. If they take advantage of it they can send me their value ladders and I can critique them.  Anyways, someone just sent me one, and I thought, hey, it'd be kind of cool. What if I critique one of these things that I'm getting on Sales Funnel Radio. I have it here in front of me and I guess on the blog I'll put up pictures of it so you guys can see what I'm talking about. Hey I  got permission from the owner, which is awesome. Thank you very much Chris Gordon, you're the man doing some awesome stuff here for letting me do this.  Anyways, I'm going to go through the value ladders. He sent over two value ladders here, which is good. On this very first thing, and for those of you who are just learning about value ladders or this is your first time on the podcast, or whatever it is, a value ladder is simply a map. It basically models the entire business that you are going for...  It's like a graph, and on one axis you have value, and on the other one you have price, the amount of money you can get. The farther ... On the bottom, those are your free things. You've got your E books, free courses, PDF downloads. You see those things all over the internet. "Hey, where should I send this? Hey take this quiz and I'll send the results through e-mail." Those are just clever ways to get your e-mail address so that they can start marketing to you.  The very next thing will be a page with something cheap on it. The next page will be a page with something a little more pricey on it, and then another one with a little more money. You get the idea, that's a value ladder, you move up rungs, or however you say that. Ladder rungs, right? Anyways, you move up ladder rungs in value. How much you give a person and how much you are going to charge them.  The higher someone goes, we can anticipate that person was really in pain. Someone only purchases for two reasons, pain or pleasure, they are both emotional. Pleasure, whether it's a biz op thing, or for pain. Hey I've got to solve this problem. The whole job of marketing is to educate people on the pain that they don't know they have, or they do. Or the pleasure that they don't know they have. I cannot speak right now, I was up super late last night. Or the pleasure, whether or not they know they have it or could have it. That's the only job of marketing is education. That's from Jay Abraham.  Anyways, this value ladder, so you sent me a value ladder, thank you very much Chris again. I'm going to go through your value ladder. It literally just looks like he drew, just so everyone knows, you draw what stairs would look like looking at them from the side. At the very bottom you've got your free thing and then there is a next step of the stair, and then the next step up, the next step up. As you move along you add more value but you also charge more money.  The first time I ever learned of this concept was from Russell Bronson. It's cool because once I got it I was like holy crap, he could model a whole business in just this little graph. Not only what you are going to give but how you are going to deliver it, the price points that you are going to bring with it, continuity, which we know that if you don't have continuity then you are not going to succeed, you are actually going to fail most of the time.  It's been said that unless you have continuity you don't have a business... If you guys don't know what that means, continuity is like, "Hey get on our monthly shipping program." It's the things that you can charge for over and over and over again. Like commodities. I bet 90% of you out there are on continuity for eggs. Eggs, milk and bread, as America we are on that continuity program. We can guarantee everyone is going to buy eggs and milk. Or tires, consumables, things that expire. If you can get something like that in your business, where they pay for a membership over and over again like a gym membership, that's continuity. Unless you have that, it's said that you don't have a business. You are just selling one time things, these little instances of business, not a full one. Anyways, let's go through this with that backdrop.  This reminds me of so many stories, it's awesome. When I was first learning about this stuff, I'm a little bit of a mischievous guy. I don't know if you guys have noticed that, you probably have since listening to the things that I say and stuff like that. Mischievous is not the right word, I just don't think that a lot of rules matter, which I guess is probably the definition of mischievous. I remember there was this time when I was learning these things. I'm in the Army if you guys didn't know that. I had my uniform on, we had just finished something, and I was in college. We had just finished ... Anyways, I had kept my whole rucksack. If you don't know what a rucksack is it's like those huge backpacks you see soldiers wearing with all their stuff in it. It's not like you carry extra things in it, that thing is jam packed with only the essentials because that's the only thing that's going to be with you for several days. Five days, ten days, that's it.  I'm really sorry if someone is listening to this and you get offended, but I don't really care, this is not the podcast for you if you get offended. Anyways, I don't know if this is trespassing or whatever, but there was a gym at the college I was going to, like a basketball gym. It's a stadium and there were these box seats and these box seats had windows on them but they were always unlocked.  I would watch. I'd turn around and I'd act like I was on my phone. Just standing up there, put my phone up, I was just looking around. Then when no one was looking or the room was empty I would throw my stuff through the front window and I would jump through the window. I'd climb up, lift myself up through the window, and then close the window if there was a window on there. If not, then it was just open. But that's where I would study. I did that for 10 months and then no one caught me. Then janitors got up there and they started cleaning stuff, and then it started getting tricky. That's when it was starting getting fun because I memorized all the times they would come and get out of there. Watch them come, and then go back up. Because it was quiet, no one would go up there. Especially when I was wearing a uniform, people stare at you. Anyways, that's when I first started learning the concept of the value ladder... I started building out sales funnels and had crazy deep study sessions learning this stuff. I always try to tell a story because I feel like if I go right into tactics, it's just going to be crazy boring for everyone. I would get bored.  Anyways, that's the story. I ended up getting caught a couple times. I would peak over and see the closing ... Because I would stay up there until like 2:00 or 3:00 in the morning many, many, many times. I'd put in four, five, six hours a day at least studying this stuff on the side of school. I got straight A's for most semesters so I did quite well, but I was crushing it. I was barely sleeping and learning about these things. It's funny because every once and a while I'd look over the edge and the janitors or building security would be right there and they'd look up and go, "I think someone is in there." I heard them and I'd be like, "Oh crap." I'd start stuffing all my stuff back into my backpack, run through the back way and just start booking it down the hall. Because you are not supposed to be there past ... I guess they close the building at midnight or something. Plus you are not supposed to be in the box seats anyways.  They ended up catching me three or four times. You'd think that after I get caught. Not just caught like I stopped and I ran, caught as in face to face caught. They are like, "What are you doing?" I'm like, "Just homework. Just thought I'd check it out." "How'd you get up here?" "The door was open."  Oh man, you'd think normal people would just stop and say, "Oh I'm not going to do that again." I mean I kept that going for like a year and a half. Anyways, that story was way longer than I thought now. The value ladder. Chris, it looks like this is an MLM, which is awesome, you should check out Secretmlmhacks.com. There is some good courses that I give in there for free. Anyways, the very first thing you have on here is a free E book. The one mistake I've seen with people's value ladders because I've seen these over and over again is that they are too vague. You know what you are talking about, which is awesome, but as you go and write out all the details to each one of these steps, things will get hashed out in your mind that you didn't know needed to be fixed or worked out.  It says free E book, that's great. Obviously we know the price of that... But I would just come through and say who it's for, why are you making it, what's the sexy thing about it. Because what's funny is that you'll find that you'll spend more time on the first rung of the value ladder than you do any other step in the funnel. That part, that first hook has to be sexy, very. The easiest way to think of it is take the thing that's at the top of the value ladder, and make that free. That's really counter intuitive. Salesfunnelbroker.com, I have free sales funnels in there. That's shocking for people. You can download my entire website. That's my free end thing. That's pretty big... I get nervous about that still, that's hard, that's a big, big deal. I spent 200 hours on this and I just give it to you guys, and it's a sexy offer. I get so many opt ins every day off that thing, that's the reason why. Take something that's crazy sexy and make that a front end offer. Next rung up, green nutrition. I don't know what that is. You have the word basics under it. Again, I would say add a price point in there. This needs to be so clear that you can hand it to someone else and they can figure it out.  I don't know what green nutrition is, I'm assuming that this is a supplement MLM. It looks like that because the next one is protein supplement. The next rung up is skin care and essential oils. Maybe this is essential oils, I don't know. The top one you have is become a distributor.  You have on here also continuity and things like that... That's great, you focused mainly on the selling of the product, not becoming a distributor for the MLM, which is fine. I know several people personally who are the top earners in many MLMs and they build a value ladder for the product. But then they'll go build a value ladder also for recruiting. Secretmlmhacks.com, that one is for recruiting.  Anyways, you have another one here. Another value ladder. I think ... Wholesale distributor. Let's see. This is your second value ladder that you sent and it looks similar to the other one, but the biggest thing that I'm seeing in here that's missing is price points. If you think about price points it's been proven that the number three, the number seven, the number nine. Those are the numbers that you need to use a lot of times. That's why you see 3.99, you never see 4 bucks. It's stupid but it does things in the brain. 3.99 is a great price point, or 3.97, great price point. Or 3.79, you even see that one.  You hardly ever see 3.92. Anyways, you need to add price points on every step of the value ladder. Free E book, that's obvious. But the next step that you have is retail customer... You are doing that with a sales page. Next one is repeat order customer with an auto ship page. You'll need to clarify that on how you are going to pull that off inside of Click Funnels. If you are not using Click Funnels by the way you are insane. I used to build all this stuff inside of Word Press, that is hell. My friends, use Click Funnels, it is so much easier. Anytime you download one of my funnels from salesfunnelbroker.com you get a trial membership, which is awesome. You'll still get to use the funnel and make money with it before you ... Anyways, I kind of lost my train of thought. Then the very top one you have wholesale distributor... I know no one else can see this on the actual podcast, but this is what I would caution you on is that you have auto ship and continuity marked for the entire value ladder. I'll tell you, that's incorrect. First what you need to have is ... Okay this is also something that I learned from Russell while I was studying like crazy about this. Amateurs focus on the front end of the funnel. You are not trying to make money on these first few items, you are just trying to break even with ad cost, because then you get free customers...  Your cost to acquire customer is zero. It's even positive if you make money with it. You are not trying to make money, you are building a funnel just to get customers... Free E book, that's a good hook, but how are you going to break even on the ad cost? The very next product has got to be something, $47, $49, with another one after that at $97. If you get on industry standards on that you'll be able to break even on ad cost and get customers for free.  If you listen to, there is a great story I heard. Russel told this story. I know I've mentioned him three times on here, yeah, I listen to a lot of his stuff. I listen to a lot of people's stuff, but I guess since I learned the value ladder from Russel. I'm just mentioning him a lot.  But I heard this crazy story, he's like, "Look, we had VCs come and try and purchase us and they asked us what our cost to acquire a customer is, and we told them we actually make money every time we acquire a customer." They laughed and were like, "Oh that's very funny." Russel is like, "I'm actually serious. We don't pay anything to acquire a customer, we actually make $40." They are like, "What the heck, how do you do that?" The reason is because of these value ladders, it's because of a sales funnel... These front end offers, these front end things, I'm looking at E book. The very next thing, retail customer on a sales page, you need ... That has got to be very sexy right. That, in my mind, don't try and sell retail customers immediately. You need to have something that is a one ... There is only one option for it. Almost like a one time offer. They only can purchase one item and it's $47, and on average, what, 10% of people will actually purchase it. But that will help you break even on ad cost so you can acquire customers for free the rest of your business life... Don't jump straight into retail with, "Here is an E commerce store with tons of things you can go purchase." Those items, high ticket items, continuity items, and random items, those don't come in the value ladder until a little bit later on. You need to first focus on just acquiring a customer and breaking even on the ads...  Then, once they are a customer, then through e-mail, through Facebook, through whatever medium you are choosing, then you pitch to them your high ticket thing. It's pretty high ticket to have somebody come in and be a wholesale distributor and join your MLM. That's pretty big. Not necessarily that it's a lot of money but it's a high ticket commitment. Continuity, getting someone on a continuity thing, that's great, but that's a different style of a sales funnel for that... You're not going to have that as the front end offer. "Hey why don't you join my business and spend $60 a month?" It's like, "What, I don't even know you." That first front end value ladder has got to be get in and join my cult, join my culture, get to know me, break even on ad costs, get a relationship. Now that we're jiving and now that we're moving along, okay, now I'm going to send you the introductory page for my high ticket funnel. We'll see if you get on that... No you didn't? Okay now I'm going to send you my funnel that just sells you my continuity product. All right cool, now I'm just going to send an e-mail out that sells the random bonuses and things like that. This value ladder, it's not bad, it's the concept of a value ladder for sure. But you should definitely add a few more things in there. You have continuity labelled across the whole bottom. You are not getting continuity from a free E book over and over again. I know you have it labelled as auto ship, but those things, you got to push them back. That's not how to works... Anyways, I got to figure another way to do this, because I know you guys are on the podcast, and maybe that didn't make sense, but that is what I would do. That was a long critique. You got the concept down for sure but this whole thing about auto ship, if that's your one sole thing with business ... Here is what I'd do... If you've ever heard of Trey Lowell and he's got a company that he's making $0.5M a month with selling free ... Which is funny, think about what I'm saying here. He is selling free gun targets...  Meaning he comes in and he gives people, "Hey here is 10 free gun targets, just pay for the shipping and it's yours, we'll eat the cost ourselves." Their cost to acquire a customer is whatever the cost is just for the targets they get, which are probably in bulk and probably cheap because the other guy is paying the shipping.  Well the very next thing that they offer is more gun targets... You say, "Well hey, here is 10 free gun targets. You know what, we are sending this out, if you just pay 10 more dollars we'll send you out 20 more gun targets. That 20 extra bucks is going to cover his costs and he might actually make a dollar or two. He is not going to make a lot of money but that's not the point, he is just acquiring a customer. The very next page after he offers more is a $1 trial into a continuity program... He said, "After you join, I just want you to test it out for $1 just so I can weed out people who are freebie seekers. Just for a buck, test it out for a month, and in 30 days it jumps to $15 a month, or whatever it is. If you don't want it, that's fine, just let me know and we'll cancel it, no issues." It's a really soft close, right? Doing that is a fantastic way to bump people into a continuity thing...  If you can do that, say "Hey, I know you guys do that with ..." MLMs love to give away samples, right. Do that with a sample man. You give away something free, free E book, that's all right. If you can, try and get something that's even more sexy. They very next thing, give more of the same thing, but then for the continuity just say, "Hey for a dollar ... " Or, it could be free plus shipping offer. "I'll send this out to you for free, here is a sample of the product, just cover the shipping." Then the very next page says, "You know what, if you want to try an actual bottle at cost this is what it ... " It depends how you pitch it, it could be cost it could not, I don't know.  Anyways, there is a lot of different strategies for getting people in continuity... You cannot just come out and say, "Hey why don't you commit to giving me money every month?" Use some other mechanism or tool to dump them into that. Anyways, guys I'm sorry, this podcast was way longer than I thought it was going to be, but Chris, thank you so much for sending that to me, guys if you want me to critique yours, just e-mail, steve@salesfunnelbroker.com. Send me your value ladders and I can critique them.  I'll put this up on the blog, I'll also put the images up also so you can see. Or if you don't want me to, I don't have to either, I will still critique it. But then also, if you guys have any question that you want answered, I just started this thing. I think it's kind of cool. I call it the "Hey Steve!" show. I got these sweet T Shirts made. If you want, go over to salesfunnelbroker.com and click on podcasts at the top and you can record, in the "Hey Steve!" section, you can record a voice mail to me right off that browser, right off that page, and it will e-mail me whatever you say and ask the question too. I got to vet the question of course, but if the question gets on, I'll send you the free T Shirt. Anyways, guys, I'll talk to you later, thanks so much, and I hope you have a good one. Remember to go create value with your value ladder. All right guys, see you. Thanks for listening to Sales Funnel Radio, please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free T Shirt when your question gets answered on the live "Hey Steve!" show. Visit salesfunnelbroker.com now to submit your question.      

All right, All right. Sorry, I'm in the car again, by the way. Usually I am in front of a nice microphone. Every once in a while when nice thought hits me and I'm like, "Oh my gosh. That's one of the core principals that I use." I decide I should probably share them with you. Anyways, I'm in the car driving and just thought I'd take the time. Recently somebody asked me, I can't remember what they asked me, but this story from my past popped up, right. I had this stalker and sorry if she's listening to this, I seriously doubt it. I was in college and I had this stalker and everyone kind of knew it. I guess that's the thing about stalkers is they're not being subtle. She was showing up at our door in our apartment. She'd be like, "Hey, how's it going?" She was awkward about it. She'd be like, "Hey, yeah, so hi. Just wanted to come by and say hi and come say hi." You're like, Yeah you said it three times now. Then it'd be silent for a second and be like, yep because I wasn't interested. Then she'd be like, "See you." I'd be like, "Okay, we're done today, this is good. See you tomorrow or tonight or some awkward time." Then she'd show up again, and be like, "Hey I made this t-shirt for you." I was like, "You made me a t-shirt?" I think I threw it away after she left. I felt bad. I was like I'm not going to wear this and keep this going. Another day she came by and was like, "Hey, I made you cookies." I was like, "Oh my gosh, you're not buying me with your dang cookies, although they're tasty and delicious." Anyways, she went through this crazy elaborate scheme to ask me to this Jane Austin Ball thing that the campus was putting on. That's not something I would usually go to but I'm not going to say no. I wanted to be nice. I can't even remember what she did. Maybe is was another shirt, I can't even remember what it was. It was big and elaborate and it was extremely clear that she was going through this massive thing to go through the trouble to ask me to this dance in a really crazy way. I was like, "Yeah, sounds good." She was like, "That's all you're going to say is yes? I went through this huge thing you've got to say yes back in a really fun way." I was like, "Okay." I never did. She got all offended. She was like, "I get the feeling you're not interested in me." I was like, "That'd be right." I decided what the heck, I'll answer back in a crazy way. I was like, what's something that I can do that's kind of out there, I promise this relates to business, what's something I can do that's borderline crazy but it's not like the typical thing but will totally get the thing across. I want her to think afterwards she'll never forget it but also put a little disgust in her brain. I was just walking around and I was like, maybe something will pop up today. I was at the grocery store, I was getting food for the next week. I was over by where the meat section is, the deli area. I see these salmon, whole salmon, they're huge. They had been gutted and cleaned and everything of course but huge salmon. I'm like I'm totally buying it. I don't even know what I'm going to use it for yet, but it's somehow involved. I had this huge salmon and I bring it back to my apartment. This thing is frozen rock solid. I'm like, how am I going to use this for. All the sudden, I'm like, "This is it!" I went and I grabbed this knife and I start trying to chop off the tail part. This sounds a totally morbid but it was frozen solid so I had to leave it out until it was oozing a little bit. It was totally disgusting, smells a little bit. There was six of us in that apartment. I'm sure all the other guys were like, "What the heck is wrong with this kid?" I was telling them the idea though, they were like, "This is genius." I sawed off the tail and then I took a piece of paper and I wrote on there, "Looks like you got me hooked." I put it inside of a plastic bag and I shoved in it inside of the tail through the part where you clean it all out. Basically, there was a note in this massive Salmon tail. I went and I got a coat hanger and I made a hook out of it and some dental floss and I tied the floss to the hook, then I hooked the tail onto the coat hanger so it looked like it was a fish hook. Then I went to her apartment door an I hung it in front of their door. As soon as they open their door, they see it. It took them a while to try to find it. It was hanging in the hot sun getting all nasty and dripping everywhere. Its' totally disgusting. I had no problem dropping her after this. She opened the door. I was hiding and I heard her open the door and I hear her go, "Oh my gosh, what the freak is that? This is disgusting." She was looking at it, sees this little note sticking out. Opens it up and was like, "Looks like you hooked my tail" or something like that. She's like, "That's how you said yes?" I was like, "You're not my stalker anymore." I didn't say that. We went on the date and she still was like, "Don't be nervous if I want to touch you the whole night, I'm just really excited I'm on a date with you." I was like, "Oh, no." She totally got the idea, especially after the fish thing. I never saw her again after that. It's kind of a big long story. I ended up taking the other part of the Salmon and cooking it for a girl that I was actually interested in and totally impressed her and it was awesome. Anyways, what's the whole point of that story? That sometimes you have to lose people. You don't have to be mean about it. I'm not saying you've got to do crazy stuff. Here's what the lesson is, you've got to be prolific. The question I started asking myself to make that whole thing happen was, "How can I be prolific?" Which is not crazy, but not mainstream. It's that in between stage. The only marketers that actually do anything with a lot of traction, do something prolific. You think of dollar shave club. Their marketing is pretty raw. Stuff like Carl's Jr., I'm not condoning anything that any of these people do but if you just look at what they're doing, they're prolific. They're doing things that are out of the norm. If I'm going to go pitch someone and try to get them to buy, I might as well make them laugh, or shock them, or do something that's gong to be memorable because I'm sucking up their time. I guarantee she remembers that stupid salmon fish tail and understands that I'm just not interested, stop pursuing me, you're waisting your time. I guarantee she remembers that. Every one of my friends remember that. It was a little bit prolific especially for the dating world. I keep giving all these dating examples so I'll give one more. I came back home in between semesters for Christmas. I came home and I was actually at church. Goes to show what was on my head by going to church this time. I go to church I sat down in front of this girl. I was like, "Dang, who is that? She is hot. Holy crap." I sit down and my brother is with me. I was like, "Did you see her?" He was like, "Freak yeah man. Holy smokes." Anyways took me a little bit of guts to work up the courage to ask her out and things like that because she's hot. I was making sure I had my buff stuff on. I went and I asked her on a date. I was like, "I've got to do something on this date that's going to be really cool. Something that's not mainstream." It's really funny thinking about it, I never realized that I was asking that same question. Something that's not mainstream, something that's a little bit crazy. I want to get her out of there comfort zone a little bit just so she knows I'm a little bit nuts sometimes and she's got to know this is part of the package and I like to be out there sometimes. I was like, "All right, what are we going to go do" I picked her up on the date, and I was like, "We're first going to go to Goodwill." Which was like Desert Industries or something like that. We're going to go buy anything in there that has to do with argyle, like golfer's argyle." We went and I got this cool tie, I was wearing a fedora, she was wearing this vest. It was kind of goofy. She's like, "What the heck." I was like okay cool, just wait a second. We pull up to this putt-putt golf course. I was like, "We're going to play putt-putt like we're serious putt-putters which is why we dressed up for it." I was like, "We're going to go to do putt-putt like that then we're going to go have a picnic on the putt-putt golf course." She told me later she was way outside of her comfort zone. It was a double date, and my buddy were just hamming it up. It was a lot of fun. Shout out to Dan Wilcox what's up? Anyways, she was not interested in me after that date. She was like, "Crap, this guy is interested and I don't know how to say it." I was like, "I've got to do something else that's kind of crazy." This is going to sound nuts. How long have I been going on this podcast already? I've already been going, I've got to look at my phone without crashing here. Ten minutes, all right. I'll make it quick. All right, this is your guy's story. I was like, "Okay, I've got to sweeten this deal up because she's not interested I know she's not." Despite my strikingly amazing good looks. She worked at this daycare. I had at least convinced her to start texting me, things like that. Baby steps. I text her things. I'm like, "Hey hope your day went well, hope to see you sometime soon." She goes, "Oh my gosh, my day was awful." It was a Wednesday. She was like, my day sucked. "Kids are everywhere parents expect you to just [inaudible 00:11:27] their children now." She was a preschool teacher basically. She was like, "It was really really bad." I'm like, "Gosh, I'm so sorry. It's awful." I was like, "I'm going to make a survive your Thursday kit." I didn't tell her that. I was being goofy with it. I showed my childish side, cheesy side, goofy side, kind of crazy side, all that. I was adding in all these things like snacks and books and things that you would give a kid. I was like, "Here's your survive your Thursday kit. Give it to the kids or you have it or whatever." I went and I doorbell ditched it. She was like, "Oh, thanks." She's like, "Crap, this kid is like totally addicted now. I'm screwed." She was hot, you know. Anyways we went and she invited me over. she actually worked at an orphanage in Romania for a while. She showed me those pictures of that. I was like, "Cool, cool. This is progressing." I was like, "Man, I've got to do one more thing to try to get her to know, I'm a goof ball, but I'm serious. I'm crazy but I want to steady date." I'm losing my voice a little bit. I'm like, I'm going to make a catalog. She's talking about ordering all this stuff for her brother's wedding. I'm like, "Okay, I'm the oldest of six kids." Between me and the youngest one is seventeen years. I still have siblings still that are not even teenagers while I'm recording this right now. I'm twenty-eight if you guys are trying to do the math. This was like five or six years ago. You know those play sets? I took pictures of these play sets, like the food that they have in there. The little plastic pizzas, or plastic hot dogs or whatever. I was like, "Do you want a plastic pizza or a real one? Call this number to order." It was my number. "Do you want fake dates, which was a pile of dates like the fruit, or do you want a real date? Do you want a fake movie?" I took a picture of a movie theater, and I took a picture of a movie theater. Do you want this or this, this or this, this or this? She calls and she's like, "I'll take the real date with the real pizza, I'd like the real movie, real, this that, that, that." I can't remember. I was like, "Sweet, I got the next date." This sounds totally cheesy. That's the point. When you do your marketing, when you do anything, putting up a freaking order form, or there's no explanation or you're just buying ads straight to your site, that sucks. Playful people are typically more creative people. I had a professor tell me that. He was one of the best teachers I've ever had in marketing. I have a marketing degree. That's one of the things. He would have us play with little kid toys in the middle of his lectures. No joke, I played with play-doh. He was like, "You're required to play the entire time in this class. You understand that?" We were like, "what the heck?" He was like, "Don't take notes, put that crap way." He was like, "Don't do this, put that crap away." It was prolific. His teaching style was prolific. He's like, "That's not normal, that's crazy. Why are we doing this?" Because we were playing we were in a more creative state. That's the challenge. That's the whole purpose of this podcast. I'm trying to say, some of your marketing, some of these funnels you're sending over to me, your product is great, but your message is bad in your ads. You look boring. You look like a corporation, no one cares about corporations. No one falls in love with a corporation. They fall in love with a certain individual or icon or idea. You know Flo from progressive? She's the highest paid spokesperson. Why? Because people think of progressive when they think of her. It almost makes progressive third party compared to her. Shes' the advocate, she's the spokesperson. She shows faults and flaws and their commercials are cheesy but they give you a chuckle. That's the whole thing. One I saw recently, I won't say the name. It was a squeeze page, the page looked gorgeous, it was beautiful, it was amazing. Very well designed, very awesome looking page, totally main stream message. He's got a level ten design on a level two marketing message. Marketing is all that crazy stuff. That little prolific stuff. I'm not saying you have to do stuff that's crazy, but look at what everyone else is doing and don't do that. Which is the exact opposite thing you do when you're building the business. If you're building a lifestyle business right now or just something to make a little extra money, don't be creative. Don't get out there and be creative. Go find someones who's crushing it, model what they're doing. That's the safest path to making money in that industry also. Then after you've matched the control of the other person. After you're actually making money, it's fine to be prolific. It's time to go out there and find your own spot in the Eco-system of the industry that you're in. That's when you go be creative and crazy and playful or whatever it is. Whatever you are, it's not so much a matter of highlighting all of your strengths. "These are my strengths and I'm highlighting my strengths in my business and personally." No one cares. It's more about highlighting your differences. Everyone works so freaking hard to be mainstream in our society. Everyone does. That's what pop culture is. That's why everyone watches the same freaking TV shows. That's why everyone does the same things. You know what I do when I'm about to go create sales funnels? I watch comedy. I do. It's not even like it's adult comedy. I'll go freaking watch Even Stevens, one of my favorite TV shows of my childhood. Not all the time. Sometimes I'll go do that stuff, stuff that makes me playful. You cannot be consuming new data and be creative at the same time. You are either consuming or you're being creative. Your brain cannot be analytical which is one side of your head, and then creative, which is the other side of your head, at the same time. That's the whole reason I'm telling you guys these stories. Freak, man I used marketing principals to get my hot wife. I did. It's what it is thought. It's dating, it's sales. Anything you want. Anyways, I got sweet deals with people and awesome clients because marketing principals apply everywhere. It's all kind of the same formula. Just go be prolific if you have a current business. If you're working on yours, start looking for ways that you can be in the future, just do stuff that's kind of nuts. What's that crazy one I saw recently? There's a commercial I saw, you guys have probably seen this. I can't even remember what it is. You guys have probably seen this. There's a commercial, I think it's a commercial. It's been like a decade since I've seen it which is the power of this. Here's a better example, the Old Spice commercials. With that guy with his shirt off and he's like, "Hello, ladies." At the end, he's like, "I want a horse." All this random stuff. All he's really saying is wear Old Spice and you'll get a horse an a handful of diamonds and tickets and a lady. Anyways. I don't mean to beat a dead horse but stop being main stream. Highlight your differences and you'll be good. If you just do that one thing, you'll start to become a brand, you'll start to become your own culture, or your own cult-ure. Be your own cult. Kind of like Russell Bronson always says. Kind of funny. That's it man. Guys, ladies, whoever it is who's listening to this. By the way if you guys want me to look at your sales funnel, just shoot me a message. I'm on Facebook. Facebook is the best one, not Skype. I will talk to you guys later. Go ahead and send me some of your questions. I've got a lot of interviews that are coming out and a lot that have already come out. If this is the first time you've ever listened to this broadcast, just go back and I like to dissect people's sales funnels with them. Successful entrepreneurs and find out what failures they went through to produce that good result, or leading to that good part. Anyways guys, we'll talk to you later, thank you so much. I promise to not always do these in the care, I know the mic quality. Thanks for listening to Sales funnel radio, please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.