Podcasts about authority alchemy

In this episode, Brian Horn of Authority Alchemy teaches you how to build your authority and expertise. Brian has helped many top celebrity entrepreneurs in teh world with their online branding, search engine optimization, and Internet marketing. He consulted exclusively with these celebrity entrepreneurs for nearly five years before exploding onto the scene in 2009. He has since been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age, and dozens of other media outlets. In 2010, Inc. Magazine named Brian as "The Be on Page 1 of Google Guru" and an "emerging business leader to watch." You'll get tremendous insights from this interview as Brian teachces you how to position your expertise and get national media attention for it.

Today's Flash Back Friday takes us to Episode 171 from October 2014. Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.  Key Takeaways: 5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.  8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.  11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.  14:40 – Focus on a specific market or niche. This helps you become an expert.  22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.  25:20 – The Google Penguin update really scared Brain's clients away from SEO services.  27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.  Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brain Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn www.AuthorityAlchemy.com www.AuthorityKickstart.com

Best-selling author, investor and entrepreneur, Brian Ainsley Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses “authority marketing” to get them national media exposure.His unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, Perez Hilton, CBS News , Forbes, Advertising Age and dozens of other media outlets. Brian is the co-founder of the consulting firm, Authority Alchemy, and also writes for Huffington Post and Entrepreneur Magazine about authority marketing and personal branding. We discuss with Brian his inspiring story and how his approach to a life, business and influence makes a difference for those he works with. Principles from the show: Authority marketing it a requirement in order to succeed in today’s market. There are opportunities to make money EVERYWHERE. Shifting your mindset is the most impactful place to place your efforts. Authority marketing is far more influential than SEO. Sometimes luck is a very real thing. Be ready to be lucky! How you view yourself effects everything around you. Visualization is truly powerful. DO it. Your fitness plays a massive role into your mindset and how you view yourself. When you see yourself success, you’re ready to be an authority. Micro-specialization is KEY to your authority market. Niche down. The people that you are meant to help might not be able to find you. Get better at your message. Write a book. It’s the new college degree. Resources Mentioned in this episode: Psycho-Cybernetics: Maxwell Maltz, MD Nuero Authority: Brian Ainsley Horn Any of Dan Kennedy’s work. AuthorityAlchemy.com BooksandFunnels.com NeuroAuthority.com SPONSORS: XR Nutrition is my newest sponsor and the answer I had been seeking in my health. They provide whole food vitamins that support the body on a cellular level. All plant based supplements that help you digest the necessary things to ensure your best health. Go to bp.xrnutrition.com and use rulesofsucccess20 a checkout for 20% your order. Gnarly Nutrition is where you find all that great, non-GMO nutrition based supplements that you hear about on this show. At GoGnarly.com the Coupon Code RulesofSuccess for 25% at check out. RulesofSuccess.com is where you can access the three pillars of any successful project: The right info. The right guidance. The right community. It all starts with my 12 Week Expansion Blueprint that you can access for FREE. You’ll also be given a chance to join our Private Facebook Community The Annex: Rules of Success starting at just $1. Join us!    

Can an average entrepreneur get coverage and recognition in the national media without already being a well-known expert? When making a purchasing decision for a product or a service, we always look for the obvious expert, the authority in that particular industry.For us entrepreneurs, becoming an authority in a particular industry amplifies your message dramatically and converts your new audience into higher paying customers.To gain authority status in our industry, we would leverage our knowledge with authority marketing, which is the process for positioning yourself as an authority, or even a celebrity, in your marketplace.Today’s guest, Brian Ainsley Horn is a bestselling author, investor, and entrepreneur. He helps professionals and entrepreneurs leverage their knowledge to gain authority in their industry using authority marketing to get them national media exposure at Authority Alchemy.In this episode, you will hear actionable steps and examples on how to write for influential online publications to gain authority in your industry.Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/buildauthority/Some Topics We Discussed Include:How Brain got into Authority MarketingHow Brian got interviewed on the Howard Stern ShowHow to write for ForbesHow to come up with topics to write aboutHow often to submit articlesHow necessary it is to have a social media following to get publishedBuilding an authority for a brand rather than a personality & Micro-SpecializationWriting Human Interest StoriesRealistic time frame to go from zero to publishedLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:baconwrappedbusiness.comBacon Wrapped Business FacebookBacon Wrapped Business LinkedInBacon Wrapped Business YouTubeBacon Wrapped Business Twitter

My guest this week is best-selling author and entrepreneur, Brian Ainsley Horn. Brian's mission is to help professionals leverage their knowledge to gain AUTHORITY status in their industry, and to use "authority marketing" to help them gain national media exposure.  As a contributor to Entrepreneur Magazine and Huffington Post, Brian knows exactly what he is talking about. He is on the show to take us step-by-step through the process of becoming an expert. He is going to explain the "snowball authority" phenomena and why it is so easy for the top performers in your industry to achieve consistent levels of success. Also, check out www.authorityalchemy.com/influence and download 3 powerful resources to offered exclusively for the Influence community.   In this episode we talk about: Authority positioning and why is it critical to your success? Why Richard simmons is the perfect example of authority positioning. The most common positioning mistakes and how to avoid them.  Why it's a smart idea to give away your best secrets. The expert roadmap - a step by step guide to become an expert in your industry. Authority Alchemy is the process of of changing people that see themselves as “common” into a person of power in their industry.

Nic raps with Jack Mize from Authority Alchemy Podcast and Influencers Radio. They chat about the Who you are Marketing instead of the What you are Marketing principle. They discuss trust triggers, the 4 questions you must know that are already in your clients mind before you even meet them. You will hear about addressing the problem versus answering the problem. Find out why the perfect prospect would still not work with you and why. What words you should you in your business. Why is niching down so tough? Why people are afraid of getting a "yes". How to get 3rd party recognition when you are writing a book. What framework you need to position yourself in your business.

Brian Horn runs the Authority Alchemy podcast and has helped famous entrepreneurs with their personal branding, Google SEO results, and more. He joins Jason Hartman on the Infusion Cast show to talk about some important and neat tricks you can do to improve your business and get your name out there. He also wrote a section of The Authority Mindset, which is a book that helps people gain control of their desired niche and become an authority figure.    Key Takeaways: 3:20 – Brian talks about how he started Authority Kickstart 8:40 – Amazon lists the top 100 best-selling authors, so it's easy to get on their list.  12:40 – Brian talks about the perfect expert – Richard Simmons.  18:20 – Podcasts are a great way to generate ebook content.  24:50 – What are the questions your prospects are asking?  28:20 – Brian breaks down four avatars your customers are going to relate to.  37:00 – Planning out your ideal avatar is a very powerful thing for your business.    Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brian Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn http://authorityalchemy.com/ http://authoritykickstart.com/

Nic raps with Brian Horn, Co-host of the Authority Alchemy Podcast and Marketing Master. They discuss his stories (about Richard Simmons and Dan Kennedy), what micro-specializtion really means, and how you can grow your sphere of influence and increase sales.

In this session of The Smart Agency Master Class I talk with Jack Mize, host of Influencers Radio and cofounder of Authority Alchemy. Jack is the authority on how to build authority, and we're going to show you how to build yours so people are banging down the door to work with you.   The first page of Google is not important... It may sound like blasphemy, but it's true. Most people think “I need more traffic,” but when you really look at the numbers it's probably not that you don't have enough traffic. It's that the traffic doesn't have a compelling reason to pick you. Spending money on pay-per-click and SEO is okay, but you need to start focusing more on building your authority and less on getting to Google's front page. Stop calling yourself an expert. You do not need to try and convince people you are an expert. Because, all that convincing makes the conversation about you when it should be about the client. So, stop thinking of yourself as needing to be an expert and start thinking of yourself as an educator and advocate. See, educators and advocates have a much better position. They help their clients learn, as well as propel them toward success. Speaking to prospects from this stance allows other people to call you the expert and spread the word on your behalf. You don't need to reinvent the wheel. Quit trying to come up with something brand new! You don't have to create something from scratch. Find something to do in a new way, or put your personal spin on it. This niche helps you build authority. Pro Tip: be sure you're giving the customer what they want, not what you want them to want. Trying to convince someone that they want what you have is hard. Instead, you need to convince them that you have what they want. Get inside their mind by asking questions and really finding out their problems. Try thinking of yourself as a doctor. Doctors don't list all of their services to their patients and ask them to pick one. No, doctors have the authority. Be like a doctor: listen to their problems, diagnose the issue, and prescribe a solution. Being the authority: 4 Issue Formula Once you've reframed yourself as an educator and an advocate, you need to create an event around your authority. Write a book, do a podcast, whatever you want. Use that platform to educate your prospects and build your authority. Jack suggests using the 4 Issues Formula. If you can address the following questions from the prospect, then you'll be way ahead of the competition: These are the questions prospects are bringing to you. If you can answer them before they're even asked, you will be building authority. Pro Tip: stay away from saying “consultation.” It turns people off. Instead, call it an evaluation or an assessment. Personally, I charge for the assessment because it helps me pre-qualify serious prospects. And remember - you need to be making the conversation about them, not you. What you need to do right now. What's the one thing you can do right now to start building authority? Microspecialization. Too many people try to cast too wide of a net in order to ensure they aren't missing any opportunities. What you should really be doing is less, because it actually gets you more in the long run. Take a look at your menu and trim it down! Build Authority and Improve Your Agency Now you have an idea of how to build authority for your agency, what's next on your list? If you want to know how to prepare for potential failing economies and recessions or grow your prospects through speaking opportunities, I can help. Maybe you want to know the four phases of growth within your agency and want extra help in taking your agency to the next level and selling your agency for a larger profit. I have all the information you need to help you through it. Learn more about me and my experience and find lots of tips, tricks, and insights by reading our blogs that cover a wide variety of topics. If videos are more your thing, don't worry, I've got you covered! You can check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from me and other agency experts.  

Jack Mize is a speaker, author, trainer and one of the most respected and sought after Online Media Marketing Strategists for small business owners and and local marketing consultants.     He is the Host of Influencers Radio and Co-Founder of Authority Alchemy. Jack goes far beyond the front page of Google by helping business owners, executives and service professionals to position themselves as the Educator and Advocate for their prospects and customers success.   Jack has developed a system that is laser focused on quickly transitioning from service provider to industry Guru using powerful Online Media Marketing strategies that create instant credibility and provide the tipping point to make them PICK YOU.     By repositioning his clients from traditional hard sales tactics to being the Educators and Advocates for their prospects and customers success, Jack has been credited with saving businesses and changing lives.

Best-selling author and entrepreneur, Brian Horn, helps professionals leverage their knowledge to gain authority status in their industry, then uses authority marketing to get them national media exposure. His unique method has been talked about and covered on "The Howard Stern Show", Wall Street Journal, Huffington Post, Perez Hilton, CBS, Forbes, Advertising Age and dozens of other media outlets. Inc Magazine even named Brian an "emerging business leader to watch." You can learn more about Brian at AuthorityAlchemy.com

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.    Key Takeaways: 5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.  8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.  11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.  14:40 – Focus on a specific market or niche. This helps you become an expert.  22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.  25:20 – The Google Penguin update really scared Brain's clients away from SEO services.  27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.        Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brain Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn http://authorityalchemy.com/   http://authoritykickstart.com/

Welcome to Episode Numero Uno of the Authority Alchemy Podcast. Find out just what we have in store for you to learn what it means to position yourself as THE Authority for your industry faster than you thought possible. Resources Mentioned Influence: The Psychology of Persuasion – Robert B., PhD CialdiniSHOW If you like the […] The post What is Authority Alchemy? appeared first on Authority Alchemy | Authority Marketing Tactics.