Podcasts about authority positioning

Episode guest is Ken Griffin. CEO of Australian Primary Healthcare Nurses Association (APNA), the national peak body for Primary Healthcare Nurses, Australia. Ken is passionate about creating a healthier Australia and is changing healthcare, driving growth and leading advocacy and operational improvement. In this episode, how to: grow membership in a not-for-profit advocate for industry change lead a remote workforce foster a culture of positive disruption. Experience our episodes in a whole new way—watch every video version on our YouTube channel HERE Subscribe now to be the first to catch our next release. Soundbites: [2:36] Shifting the Not-for-Profit Mindset Operating as a peak organization with authority rather than relying on traditional fundraising. [4:09] Advocacy in Action Key issues tackled through advocacy and how policy changes impact the industry. [4:17] Influencing National Health Policy The role in major government initiatives like the Strengthening Medicare Task Force. [5:44] Managing a Remote Workforce The shift from hiring locally to a national best-candidate policy. [6:04] Building a High-Engagement Remote Team Ensuring equal participation, fostering culture, and maintaining team connection. [9:49] Fostering Friendly Competition Using fun initiatives like the 10,000 Step Challenge to keep teams engaged. [10:19] Scaling the Organization Growth from 19 to 65 employees and the changes that supported expansion. [10:51] Redefining Member Events Transforming a traditional conference into a high-energy Festival of Nursing. [12:50] The Power of Purpose and Culture How focusing on purpose leads to better engagement and results. [13:17] Creating a Culture of Positive Disruption Embedding innovation and bold thinking into everyday operations. [15:52] Values That Drive Success The three core values: Positive Disruption Pursue Excellence Better Together [17:12] Fostering Collaboration in Healthcare Bringing together 60 healthcare leaders to drive industry-wide change. [17:46] Strategic Plans for the Future Investing in a fund for health disruption and AI-driven member solutions. [19:25] Leadership Advice for CEOs The importance of common language and alignment in maintaining culture. [20:49] Enhancing Member Engagement Balancing online and offline interactions to support busy professionals. [22:06] Closing Thoughts Final insights on leadership, culture, and making an industry-wide impact. About Ken Griffin Contact: Australian Primary Health Care Nurses Association: https://www.apna.asn.au/ LinkedIn: https://www.linkedin.com/in/ken-griffin-71495a/ ABOUT PODCAST HOST, NINA SUNDAY CSP "Download from Nina Sunday's book a free chapter titled, Lead From The Front, an insightful deep dive into effective leadership.   1.    Why “People Don't Quit Companies; They Quit Managers.” 2.    The 8 Good Behaviors of a Manager. 3.    Lead From the Front to Motivate Your Team. Grab your free PDF here https://www.ninasunday.com/workplace-wisdom-lead-from-the-front === To learn more about Nina Sunday's face-to-face and live online training programs visit: https://www.brainpowertraining.com.au/signature-programs/ === Nina helps people launch their own podcast or be noticed and invited as a podcast guest. You'll master interview and on-camera skills, and elevate your Executive Presence online. If you want to review your Authority Positioning, to unpack your current uniqueness and to see how you can better stand out, grab a convenient time for a Zoom meeting with me here

AI Prompt Engineering, with Rob MacLachlan Soundbites from this episode So principle number one, you don't say "I am a business manager writing a proposal", but "You are a business manager writing a proposal, and you're an expert in . . ." You tell AI who THEY are. And the more detailed output you want, the more detailed the role would be. There are lots of examples. Let's say, in your case, about show notes . . . you might say, "You're an expert podcaster". The more detailed you are, the better.     [2:29] Four basic components of a prompt, emphasizing the importance of phrasing and defining roles for better AI results.   [3:09] Story about introducing prompt engineering to a university student, highlighting how telling AI "you are the expert" changes the output.   [4:20] Agility of small businesses in adopting AI versus the slower response of larger institutions.   [4:34] Instructing AI as an expert in the task, which improves outcomes.   [4:50] Creating detailed prompts, adding psychographics and precision to refine AI outputs.   [6:31] Expertise in crafting "mega prompts" and consulting services.   [7:01] Defining mega prompts, breaking down their structure and how to manage large-scale AI outputs.   [9:34] Tailoring AI instructions and correcting formatting to fit specific needs.   [10:03] How AI learns within a thread to adapt based on prior instructions and adjustments.   [10:16] Preferred AI tools, including Perplexity AI and ChatGPT, for citations and context generation.   [10:32] Focus on accuracy and evidence-based AI outputs, sharing tools like Scholar GPT and Gemini.   [11:05] Confidentiality in AI tools and strategies for improving AI-generated results over time.   [12:23] Coherence, cohesion, and logical sequencing in refining AI-generated content.   [13:03] Uploading text examples to help AI match writing voice, syntax, and vocabulary for consistent outputs.   [14:03] Strategies for instructing AI in maintaining voice, tone, and lexical style based on examples.   [14:59] Case studies of consulting with businesses to transform processes, including building custom bots.   [16:02] AI's role in streamlining internal communication and proposal generation.   [16:56] Training AI to generate high-quality content and how businesses can benefit from this process.   [18:21] How AI can boost productivity by automating repetitive tasks and improving accuracy.   [19:09] Importance of continuously testing and refining prompts to achieve optimal AI performance.   [19:44] Potential of AI to revolutionize industries like marketing, education, and healthcare.   [20:18] Preparing businesses to leverage AI tools effectively.   [21:05] Practical advice for businesses looking to implement AI tools. ABOUT ROB MACLACHLAN, AI Prompt Engineering Expert     Actualise AI: https://actualiseai.com.au/     LinkedIn: linkedin.com/in/rob-maclachlan-5799b613     ===   ABOUT PODCAST HOST, NINA SUNDAY "Download from Nina Sunday's book a free chapter titled, Lead From The Front, an insightful deep dive into effective leadership.   1.    Why “People Don't Quit Companies; They Quit Managers.” 2.    The 8 Good Behaviors of a Manager. 3.    Lead From the Front to Motivate Your Team.   Grab your free PDF here < https://www.ninasunday.com/workplace-wisdom-lead-from-the-front >   To learn more about Nina Sunday's face-to-face and live online training programs in People Skills, visit: https://www.brainpowertraining.com.au/signature-programs/ Nina helps people launch their own podcast or be noticed and invited as a podcast guest. "I help you master interview and on-camera skills, and elevate your Executive Presence online.   "If you want me to unpack your current uniqueness and review your Authority Positioning to see how you can better stand out, you can grab a convenient time here < https://www.brainpowertraining.com.au/calendar/ >" Learn more about your ad choices. Visit megaphone.fm/adchoices

Master the Art of Persuasion: Speak the Language That Sells   Sales Coach Dan Rochon from No Broke Months for Salespeople unlocks the secrets of speaking the language that sells.   Do you ever wonder what separates top-performing sales professionals from the rest? It's not just about having the best product or service—it's about mastering the art of persuasion.   Catch the latest episode of No Broke Months for Salespeople to learn how to close more deals and achieve your sales goals! --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop

Stephen Woessner Shares How to Sell More, Charge Higher Fees, and Fill Your Pipeline with Right-Fit ClientsIn this episode, Chris Gunkle talks with Stephen Woessner, the CEO and co-owner of Predictive ROI. Stephen has been in the marketing and agency trenches for over 30 years, and he's now on a mission to help agency owners and their teams sell more of what they do for higher fees by building a position of authority.Stephen founded Predictive ROI in 2009, and he's helped agencies across the globe fill their sales pipelines with a steady stream of right-fit clients. He's also the host of two popular podcasts - "Onward Nation" and "Sell with Authority" - with over 1,100 episodes downloaded in 140+ countries. Stephen is the bestselling author of five books, including his latest, "Sell with Authority," which provides a proven framework for becoming an authority in your industry.During the conversation, Stephen breaks down the three essential elements of building an authority position: niche, cornerstone content, and point of view. He explains how these three ingredients can help you shorten the path to monetization and attract a steady stream of right-fit clients. Stephen also shares insights on pricing strategy, the benefits of authority positioning, and how to avoid the "generalist" trap that so many small business owners and consultants fall into.If you're an agency owner, consultant, or small business professional who's looking to sell more, charge higher fees, and work with your ideal clients, this episode is a must-listen. Stephen provides a clear, actionable roadmap for establishing your authority, differentiating yourself from the competition, and creating a sales process that practically eliminates objections.Connect with Stephen:Website:  PredictiveROI.comResources: PredictiveROI.com/resources"WHO" Framework: PredictiveROI.com/who

Gresham Harkless provides valuable insights into leveraging podcasting for authority positioning and building meaningful connections within the industry.   Gresham highlights podcasting as a potent tool for authority positioning and thought leadership.   He shares strategies for making the most out of podcast appearances, including connecting with hosts and exploring previous episodes to build valuable relationships and expand your network.   Gresham offers actionable advice on setting clear goals, understanding your “why” and utilizing platforms like Spotify for Podcasters to launch your podcast effectively.   Episode Link: Marketing Wizards   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

LinkedIn has changed over the years, but right now there is a door of opportunity that will only be open for a short moment in time. Want to know what it is? In today's episode of Influence By Design, we delve into LinkedIn like never before. Samantha sits down with Joshua B. Lee to uncover how LinkedIn is more than just a professional network — it's a goldmine for genuine human connections and business opportunities. For full show notes and links - https://samanthariley.global/podcast/587

In this episode I welcome Mike Saunders, the author of Authority Positioning for Financial Professionals, to explore the concept of authority marketing and how it can significantly impact financial advisors' success.Mike's Journey: From Financial Services to Authority PositioningCareer Beginnings: Began his career in the financial services field, working for JP Morgan Chase in the mortgage banking industry. His path took a turn when he started providing lines of credit for financial advisors' clients, leading him to realize the importance of authority positioning.Transition to Marketing: After the economic crisis of 2007-2008, he pursued a MBA in Marketing and started his own firm, focusing on helping financial advisors grow their businesses through authority positioning rather than traditional marketing tactics.Authority PositioningUnderstanding Authority Marketing: Mike explains that authority marketing isn't about replacing existing marketing strategies but enhancing them. By positioning oneself as a trusted expert, all other marketing efforts become more effective.Components of Authority Positioning: Mike describes the 'Authority Positioning Portfolio,' which includes various elements such as interviews, books, media features, and podcasts that collectively build a professional's credibility.Practical Applications: By creating content that educates prospects and existing clients, financial advisors can establish themselves as experts. Mike uses podcast interviews to delve into key educational points, which can then be leveraged in marketing campaigns.Guest Podcasting and Media FeaturesImportance of Guest Appearances: He highlights the value of being a guest on podcasts and media channels. These appearances elevate the professional's status and reach new audiences, reinforcing their authority.Strategic Alliances: Authority positioning is crucial in building relationships with centers of influence, such as CPAs and estate planning attorneys. Having a well-developed authority portfolio makes it easier to establish these valuable connections.Zero Moment of Truth (ZMOT)Pre-Framing Prospects: The concept of ZMOT emphasizes the importance of what potential clients find about a professional online before making contact. A strong online presence with authority positioning assets can significantly influence their decision.Leveraging Current Clients: Beyond attracting new clients, authority positioning helps maintain relationships with current clients, ensuring they stay loyal and continue to trust the advisor's expertise.Taking ActionOvercoming Imposter Syndrome: Mike encourages financial advisors to overcome self-doubt and take steps towards building their authority. With services designed to be easy and enjoyable, professionals can quickly see the benefits of authority positioning.About our Guest: Mike Saunders, MBA Authority Marketing StrategistYou can learn more about his work at: https://mikesaunders360.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

Welcome to another insightful episode of the Dan Lok Show! In today's episode, Dan Lok dives deep into the concept of Authority Positioning. Discover the secrets to becoming the undisputed leader in your niche, whether you're an entrepreneur, coach, consultant, or business professional.Whether you're looking to enhance your credibility, attract more clients, or simply elevate your professional status, this episode is packed with actionable insights and strategies you won't want to miss.Join Dan Lok and start your journey towards becoming the go-to authority in your niche. Hit play and transform your approach to leadership and influence today!Don't miss out the opportunity to accelerate the growth of your coaching business by using Kajabi. Kajabi is the all-in-one platform trusted by entrepreneurs worldwide to create, market, and sell digital products and online courses.Take advantage of this special offer to try Kajabi for free and receive thousands of dollars worth of bonuses. Visit danlok.com/kajabi to see more details.

Join us on the latest inspiring episode of "Invest In Yourself: the Digital Entrepreneur Podcast," where we dive into the dynamic world of digital entrepreneurship with Andrew Carter, celebrated international author, business mentor, philanthropist, and CEO of Global Publishing Group. In this must-listen episode, titled “Digital Entrepreneur Andrew Carter Talks about Global Publishing Group,” Andrew shares his remarkable journey from airline captain to a top-tier entrepreneur and respected publishing mogul. Discover how he leveraged his passion for solving problems and his strategic acumen to climb to the number 2 spot in the country within just six months, outpacing major corporate giants by focusing on quality and innovation. Listeners will gain invaluable insights as Andrew elaborates on the power of books as essential tools for marketing and positioning, the importance of distinguishing oneself in the competitive market, and leveraging personal authority to attract a lucrative clientele. He also touches on his philanthropic endeavors, including his work with Little Wings and other non-profits, illustrating the profound impact of entrepreneurial success on giving back to the community. Whether you're a budding entrepreneur or a seasoned business owner, Andrew's story of transformation, dedication, and success will inspire you to think differently about your ventures and encourage you to "Invest in Yourself." Tune in to uncover the strategies that propelled Andrew to the forefront of the digital entrepreneurship scene and learn how you, too, can harness these tactics for your success. Don't miss this engaging conversation filled with actionable advice and heartening stories—perfect for anyone eager to make their mark in the digital world.

On this episode of The Full Desk Experience, Kortney Harmon interviews Donnie Gupton, a marketing and lead generation maestro who's been shaking up the recruiting industry with his Relevant Recruiter Method. Donnie has a wealth of knowledge to share about staying nimble in a competitive marketplace and leveraging the digital space to stand out.In this episode, we'll discuss the evergreen principles of marketing from the 90s and the cutting-edge strategies of 2024. Donnie will guide us through the challenges facing recruiters today and introduce us to methods of differentiation, brand awareness, and creating a strong digital presence. Donnie strongly believes in the power of LinkedIn as a tool for building relationships, generating leads, and crafting content that resonates with your audience.With insights into the pillars of leadership, LinkedIn mastery, and the impactful use of case studies and testimonials, this episode is a trove of strategies designed to forge a path to success. Join us as we explore how to blend traditional marketing wisdom with innovative tools like AI and automation to keep your recruitment game ahead of the curve.So, buckle up for a valuable conversation with Donnie Gupton, and let's get ready to transform the way we approach marketing and business development in the dynamic world of recruiting.

About Stephanie Treasure: Stephanie Treasure is an online marketing strategist & business mentor and speaker. Stephanie supports women coaches and consultants to become more profitable in their businesses by teaching them marketing, visibility, lead generation, and launch strategies. Her clients also learn how to create & sell high-value private coaching & leveraged programs so that they bring in more of their ideal and aligned clients and make a bigger impact in the world. She has supported her clients to achieve 5-figure program launches, $10K Months, enroll clients in record time, fill their practice, land publicity spots, get published, land speaking engagements, and be recognized as an authority in their niche. In this episode, Chabidaye and Stephanie Treasure discuss:The benefits of establishing yourself as an authorityHow to work on your credibility as an expert brandFour tips you can apply in order to establish your authorityNetworking and collaborating with like-minded people  Key Takeaways:Establishing yourself as an authority or expert brand will significantly contract your prospective client journey. Meaning, it moves them from cold to sold a lot quicker. It also gives you confidence and the ability to set a higher rate for your services.The very best tip one can apply is to speak more. Actively participate and secure speaking engagements in order to increase your visibility, build awareness for your brand, and position yourself as an authority.Create a signature talk. Make sure that you have a high-value free offer. Join communities that are created for potential or aspiring speakers and network with other members to get opportunities.Connect with a colleague who's offering content or service to an audience but not competing with what you do. Build genuine, long-lasting, and fulfilling relationships with other people. Make it intentional and not methodical, be present in these relationships."As a business owner, you're on a marathon and not a sprint. You can't fast track a meaningful relationship." —  Stephanie Treasure  Connect with Stephanie Treasure: Website: https://www.stephanietreasure.com/  Facebook: https://www.facebook.com/StephanieTreasureBizTwitter: https://twitter.com/stephtreasureInstagram: https://www.instagram.com/thestephanietreasure/Linkedin: https://www.linkedin.com/in/stephanietreasure/YouTube: https://youtube.com/stephanietreasure CONNECT WITH CHABIDAYE:Facebook: https://www.facebook.com/chabidaye.ramnath.3Instagram: https://www.instagram.com/chabidaye/Website: https://leadandlift.com/LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Do you want to be the go-to expert for your field? Do you want to be a thought leader or coach? Mike Driggers' personal branding courses will help take you there! Visit https://mikedriggers.com/ for more information! IME Publishing Group 1990 N California Blvd, Suite 20 PMB 1065, Walnut Creek, California 94596, United States Website http://www.MikeDriggers.com Email prc.pressagency@gmail.com

Do you want to harness your knowledge and expertise and become a subject matter expert? Mike Driggers offers authority positioning and personal branding courses that will propel your career as a coach or consultant! Visit https://yourcoachingempire.com/ for more information! IME Publishing Group 1990 N California Blvd, Suite 20 PMB 1065, Walnut Creek, California 94596, United States Website http://www.MikeDriggers.com Email prc.pressagency@gmail.com

Mike Driggers teaches aspiring mentors and coaches how to build their brand with authority marketing and brand recognition. Visit https://www.instantauthorityengine.com/ for more information! IME Publishing Group 1990 N California Blvd, Suite 20 PMB 1065, Walnut Creek, California 94596, United States Website http://www.MikeDriggers.com Email prc.pressagency@gmail.com

Guest: Samantha Riley   Guest Bio: Samantha Riley is an authority positioning strategist, best selling author, speaker, and host of the Influence By Design podcast. She has built multiple businesses over the past 28 years, and grew her first 7-figure business from the ground up before she was 30. Samantha now works with experts and change makers to become the unapologetic leader in their industry so they can earn millions, and impact millions.   Social Media Profiles: https://www.facebook.com/thesamriley https://www.linkedin.com/in/samriley/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com  

Samantha Riley is an authority positioning strategist, best-selling author, speaker, and host of the Influence By Design podcast. She has built multiple businesses over the past 30 years and grew her first 7-figure business from the ground up before she was 30. Samantha now works with experts and change makers who know some things to be known for something and be the unapologetic leader in their industry.   In this episode, we discuss:   How business has changed over 30 years. What can we reasonably expect this year on the world stage? Pivoting to the future of marketing. The golden thread that comes through when you start brainstorming. How to get your personal brand out there in a way that everyone can get to know you. What will really set you apart at the next level? Generators are here for mastery. The tighter your niche, the easier it is to grow your business. Why do you think people are hesitant to niche? Learn more about Samantha: https://samanthariley.global/  

{{ EXCLUSIVE VIP DAY - opportunity to hang out with me for a day (IRL!!) whilst we dive deep into all things business strategy, greater visibility & creating more powerful momentum & sales. I want to help you grow your freedom based business AND step into your dream lifestyle where you're 3 X-ing your revenue, leaning back more, becoming “that” biz owner you've always wanted to be and working with global, dream clients you're obsessed with! DM me "VIP DAY" on Instagram: https://www.instagram.com/nicolacharlottecoaching/ }} ~~~~~ Niamh is full time Virtual Assistant Coach & Digital Nomad with her boyfriend & co-founder of the business. They helping aspiring VA's kickstart their career, quit their 9-5's and live their dream life. Also working with established VA's to help them scale their business. Our missions are very similar - create more #freedom in your life, whilst running a thriving business that you love. In our conversation we speak about: ✨ how Niamh became fully booked within a few months ✨ fundamentals of growing & scaling an online freedom #business ✨ the power of #networking and connecting with people for business success ✨ using testimonials to elevate your #visibility ✨ strong boundaries & how to confidently implement them I hope you enjoy! If you loved this episode, please leave a rating or review, it means a lot! Nicola X ______ LINKS: ❣️ Niamh's Instagram: https://www.instagram.com/niamhteamvirtual/

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ Hey there, my friend! Patty Dominguez here with episode 150. What a milestone this is! I'm excited! Thank you for checking out the episode. Today is a solo show, it is me and you. And I am answering a question from a listener who contacted me with, I think, a really great question. So with what's happening in the economy, people are changing their offers a bit. But the question was, how do you make a low cost offer without sacrificing your Positioning? Really great question, right? So that is the premise of today's episode, because this is going to be a really interesting perspective, as well as giving you some strategy behind the scenes as to how you can deploy this. Because we always want to stand out, right? We don't want to commoditize what we do, and I'll talk a little bit more about that. So there's going to be some tech nuances to today's episode, but I promise I am going to KISS (Keep It Super Simple), so that you just have the gist of what you can deploy in your own business. So again, how do you create a low cost offer without sacrificing your Positioning and the Authority Positioning that you may have? Alright, so that is what we have for today. Also, do not miss Positioning Club, which is my latest offer, you can catch it at PositioningClub.com. It is marketing and mindset in your pocket, every single month, chock full of courses, open Q&A calls, as well as in an amazing newsletter that I send out every single month, and lots of other goodies. That's available at PositioningClub.com. All right, with that, let's get on with the show. And here we go.

Building your own media company thru Podcasting 1. Having a Goal - to let your audience know, what to expect in your episodes. Constructing the flow of the podcast with guided questions in a form of conversation. 2. Batching - consistently do the podcast, by setting a time and day and batch them. It will set your energy and increase your level of expertise. 3. Authority Positioning - not as the bread and butter but to support your main business that can create a funnel of potential clients.  

Mike Saunders understands how to become the top dog regarding authority positioning for your business. In addition, he brings a fresh perspective to positioning that can increase your sales, which is why you want to listen in to this incredible interview! The Psychology of Sales You need to understand elements of the psychology of sales if you want to corner the market as an authority. But, first, let's talk perception of your clientele or potential customers. "You've got competition, and the question you need to ask yourself is how are you going to stand out?" Of course, you want to stand out by solving a problem for your client by connecting with them. Meet Mike Saunders Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. Learn More: https://www.AuthorityPositioningCoach.com Listen in to discover this episode's stories and takeaways, including: How to get a market advantage by choosing a target audience Pre-framing your target audience Why you want to be competent in your conversations How to play the long game with authority positioning Using podcasting for authority positioning Promoting for positioning with branding For more information, visit the show notes at https://www.amandaabella.com/mike-saunders-explains-how-to-become-the-top-dog-in-authority-positioning

Having trouble converting sales online? Raising awareness and paying for ads is only addressing part of the problem of getting your products or services sold online. Learn about authority positioning, ZMOT, reputation management, and conversion systems in this Tech With Heart interview with Authority Marketing Agent, Mike Driggers.Grab The Trusted Authority Positioning & Closing Framework eBook Today! www.mikedriggers.comhttps://www.linkedin.com/in/mikedriggersjr/http://www.facebook.com/mikedriggersjrhttp://twitter.com/mikedriggwww.revealio.com

Join your host Giuseppe Grammatico with guest, authority marketing strategist and author, Mike Saunders. In this episode, Mike talks about how experts can present their solutions to problems, even if they're no longer new, in a thoroughly efficient and outstanding manner. As an expert in authority positioning, Mike stresses there is critical value in how a solution is articulated and not just on the solution itself. When talking about the optimization of content, he also explains the concept of repurposing. For Mike, recycling content on different platforms helps stretch a content's value-adding characteristic and leads to a content's omnipresence.In this episode you will learn: "Create your own expertise in the pond you fish in."  What is authority marketing? Setting foot on the other side of the equation: On having a full-time career and a business. The impact of repurposing content. Is knowledge power? About Mike Saunders:Mike Saunders of the Authority Positioning Coach is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council.He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life.He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.Mike Saunders's Contacts and Resources:Website: https://mikesaunders360.com/https://authoritypositioningcoach.com/Grab your copy of Brevity + Clarity = AUTHORITY, Book by Mike Saunders, MBA:https://www.amazon.com/brevity-clarity-AUTHORITY-Entrepreneurs-Positioning/dp/B08HRZGXPW/Discover the SECRETS & SHORTCUTS to quickly becoming an EXPERT with this FREE COPY of Authority Selling, Book by Mike Saunders, MBA:https://authoritymarketingstrategist.com/sales-page-12391018Connect with Franchise Freedom on:Website: https://ggthefranchiseguide.com/https://ggthefranchiseguide.com/podcast/Linkedin: https://www.linkedin.com/in/giuseppe-grammatico-4407672b/Facebook: https://www.facebook.com/GGTheFranchiseGuideTwitter: https://twitter.com/ggrammaticoInstagram: https://www.instagram.com/gg_the_franchise_guide/Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriberApple: https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmGoogle: https://cutt.ly/gkG7t2gDiscover your new path to freedom through franchise ownership and a new manifesto for your financial and time freedom by grabbing your copy of the Franchise Freedom, Book by Giuseppe Grammatico:https://ggthefranchiseguide.com/book/

Mike Saunders is a speaker, bestselling author of four books and a successful business coach who holds an MBA in Marketing. He is also an adjunct marketing professor at several universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders.  Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. You can learn more about him at Authority Positioning Coach. In this episode… To have a big impact in your industry, you need to position yourself so that your audience knows who you are, the area of your expertise, and what you have to offer. It’s imperative to build your credibility and set yourself apart from other experts in your field.  As entrepreneurs, we all have competitors in our space that we’re trying to outmaneuver. So to stand out, you have to find ways to get your target audience to see and choose you over the others. And you do this by authority positioning. Through authority positioning, you present yourself as the expert in your field—and the only one for the job.  Mike Saunders, an authority positioning expert and coach, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast. Mike discusses the importance of authority positioning for all types of entrepreneurs and experts, explains how the concept of  Zero Moment of Truth (ZMOT) works, and talks about the value of a personal brand.

Client Attraction - (Ep - 1802) How To Create Instant Authority Positioning In Your Marketing

This week's episode is with Mike Saunders who is an authority positioning coach and the Author of the bestselling book ‘Authority Selling'. His marketing agency specialises in elevating your brand and positioning you as the go to expert authority.  In this show we cover: What is Authority Positioning and how is it related to Authority Selling? How does mindset shift when the entrepreneur begins to see their Authority Positioning Assets being created? What is ‘ZMOT' and how is authority marketing connected?  How to understand the customers journey  5 tips for elevating your personal brand  Mike on Facebook: https://www.facebook.com/MikeSaundersMBA Mike's website: https://authoritypositioningcoach.com/ Limited free copies are set aside for Mike's new book Authority Selling https://authoritymarketingstrategist.com/ This show is hosted by Ultra-High Personal Productivity Authority, Business Strategist, Former Elite Athlete, Author and Public Speaker. The Game Changers Experience will take your life and business to the next level as part of our mission of serving entrepreneurial communities globally and impact 100,000 entrepreneurs to become a game changer. Connect with Adam by clicking here Follow him on Instagram  Get access to his bonuses and event invitations by clicking here  Subscribe to him on YouTube  Join the conversations in the Game Changers Facebook Group

If the money is in the list, how do you build your business with a small social media following or email list? How can you prove how good you are if no one takes a chance on your service due to lack of social proof? The answer is content. In this episode, I discuss the secrets to creating content that will instantly grow your authority… and your bottom line. Highlights from this episode include: The #1 way for you to easily answer every client objection, even when you don't have any results to show (1:44) What your competition doesn't want you to know about video content and how to use it to dominate your market (2:04) How to harness the “power of one” even when your content has low views (2:49) The shameful content secret the biggest Instagram accounts want to keep hidden (3:06) If you want to know how to get 50-100 leads for your coaching business every single day, head over to getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses. 

Client Attraction (Ep - 1703) How To Create Instant Authority Positioning In Your Marketing

Client Attraction (Ep - 1703) How To Create Instant Authority Positioning In Your Marketing

Most of us know that our site’s performance on Google and other search engines is really important because it affects the traffic to our website. That traffic affects the quality and growth of our audience and, ultimately, the scalability of our business. But SEO often feels like it’s shrouded in mystery and confusion. That’s why many of us only need to know the simple, effective basics until we can hire an awesome SEO expert like today’s guest. Kim Herrington is a SEO and search traffic growth expert for online course creators, service providers and online experts. She shares excellent advice in this episode about how and why SEO has changed and what you need to know about optimizing your site now. We talk about how to brainstorm keywords that your potential clients are actually searching, why you need to consider the competition in your niche before choosing search terms, and strategies for building authority with your desired keywords.  You can find complete show notes and resources for this episode at scalingdeep.com/SEO-strategy-kim-herrington.

Divya Parekh is an authority positioning advisor, business coach, and #9-time 1 Bestselling Author. CEO and founder of Dreams Accelerator, Divya has worked with thousands of entrepreneurs, authors, and leaders, across six continents, to authentically position themselves to build a purpose-based brand and business. Join the conversation on the free Podopolo app.

Mike Saunders is a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing.  Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council.  He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders.  Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life.  He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. Learn More: https://www.AuthorityPositioningCoach.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Authority Marketing Strategist.Mike Saunders is the Authority Positioning Coach of authoritypositioningcoach.com (https://authoritypositioningcoach.com/) . Mike Saunders positions you as an influencer in your field to attract more clients, increase your profits, and make more impact. Mike is also the author of the Amazon Bestselling book, Authority Selling, ™ has an MBA in Marketing, is an Adjunct Marketing Professor at several universities, and is a member of the Forbes Coaches Council.

Our very special guest on this episode of Sales Chalk Talk is Authority Positioning Coach and Online Reputation Management expert, Mike Saunders. On this podcast, you’ll discover: • The meaning and importance of Authority Positioning and Authority Selling • Why SEO isn’t as important as it used to be in your marketing activities • How you can effectively respond when you receive a negative Google review • How you can receive a FREE copy of Mike’s book, “Authority Selling” (you just take care of the shipping). • And much more! Join my tremendous co-host, Jim Hamlin and me as we ask Mike the questions, and as always, have some fun and laughs along the way! Mike’s websites are http://authoritypositioningcoach.com and http://authoritysellingbook.com. You can also listen to this Chalk Talk at http://bit.ly/sct-itunes.

As an Entrepreneur, you know that you need higher returns on every marketing dollar you spend to get off the “Revenue Roller-Coaster” and stop the endless search for marketing solutions!I can help you leverage your expertise to increase your revenues. Clients that work with me are given a simple marketing strategy that brings them out of obscurity by raising their brand to a position of expertise and influence resulting in more clients, more profit and more impact.AUTHORITY POSITIONING IS A CUTTING EDGE MARKETING STRATEGY. LETS GET YOU UP TO SPEED!Download the Authority Positioning Blueprint - http://authoritypositioningcoach.com/the-plan/Read the Book Authority Selling - http://authoritypositioningcoach.com/#booksBuilding Your Authority isYour #1 Priority™The Art of Authority Podcasthttps://businessinnovatorsradio.com/the-art-of-authority-podcast/

Brad Sugars started the ActionCOACH brand in 1994 in Brisbane, Australia. Today the company is ranked as the leading business coaching franchise by Entrepreneur magazine. ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004.Using the coaching strategies that have helped thousands of companies around the world, Brad Sugars and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever… in the face of challenging economic conditions. Brad Sugars and his team continue to build “business re-education” to new, more innovative and exciting levels.Learn More: www.actioncoach.comBuy the book Pulling Profits Out of a Hat: https://www.addzerosnow.com/StoreInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Brad Sugars started the ActionCOACH brand in 1994 in Brisbane, Australia. Today the company is ranked as the leading business coaching franchise by Entrepreneur magazine. ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004.Using the coaching strategies that have helped thousands of companies around the world, Brad Sugars and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever… in the face of challenging economic conditions. Brad Sugars and his team continue to build “business re-education” to new, more innovative and exciting levels.Learn More: www.actioncoach.comBuy the book Pulling Profits Out of a Hat: https://www.addzerosnow.com/StoreInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Brad Sugars started the ActionCOACH brand in 1994 in Brisbane, Australia. Today the company is ranked as the leading business coaching franchise by Entrepreneur magazine. ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004.Using the coaching strategies that have helped thousands of companies around the world, Brad Sugars and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever… in the face of challenging economic conditions. Brad Sugars and his team continue to build “business re-education” to new, more innovative and exciting levels.Learn More: www.actioncoach.comBuy the book Pulling Profits Out of a Hat: https://www.addzerosnow.com/StoreInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Jason Womack is an instructor: Leader Development Course for Squadron Command, US Air Force, The Air University. Author of best-selling books: Your Best Just Got Better and Get Momentum. Cofounder of the GET MOMENTUM Leadership Academy. Husband of 20 years to Jodi Womack, and nationally ranked Olympic-distance triathlete.Learn More: www.GetMomentum.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Jason Womack is an instructor: Leader Development Course for Squadron Command, US Air Force, The Air University. Author of best-selling books: Your Best Just Got Better and Get Momentum. Cofounder of the GET MOMENTUM Leadership Academy. Husband of 20 years to Jodi Womack, and nationally ranked Olympic-distance triathlete.Learn More: www.GetMomentum.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Jason Womack is an instructor: Leader Development Course for Squadron Command, US Air Force, The Air University. Author of best-selling books: Your Best Just Got Better and Get Momentum. Cofounder of the GET MOMENTUM Leadership Academy. Husband of 20 years to Jodi Womack, and nationally ranked Olympic-distance triathlete.Learn More: www.GetMomentum.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Michael Greenberg is a serial entrepreneur, strategist, founder of Gentleman of Technology and the CEO of Call for Content, a white label podcasting agency. In a nutshell, Call for Content helps agency owners book podcasts for their clients. Instead of going the typical straight to client approach, they sell their services to agencies who then resell the service to their existing clients.    In today’s conversation, I sit down with Michael Greenberg to discuss all things podcasting. My big takeaway from today’s conversation is that if you already do client based work, you really should consider what a white label, B2B type structure would look like for you. This is especially helpful, if you are somebody who really likes the implementation side, but you struggle with the sales side. During this conversation, we really dive deep into how you can make money podcasting without dealing with the administrative side of things. Without further ado, let’s dive into the conversation!   In this broadcast, Michael and I talk about:   How Michael entered the business-to-business space In what ways can clients take advantage of podcasts Why Michael decided to productize podcasting for his clients What agencies are ideal targets for his services How to maintain relationships with agencies in the white label space How Michael plans to scale in the podcasting community In what ways you can apply authority marketing in podcasting The shotgun approach v.s. Michael’s preferred laser focus type of marketing The importance of recent and consistent appearances on podcasts for return of investment Why you should shift your view of a podcast to a speaking engagement v.s. an audio blog How engaging your podcast audience in an open ended conversation leads to growth by word of mouth How to increase your amount of podcast downloads Where Michael views the future of podcasting is heading When to decide if moving to a paid subscription for a podcast would be beneficial for you   How to Connect with Michael:   callforcontent.com Twitter   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:     Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments.The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015.Michael has also served as chief web officer and GM at Micron Technology and was the vice president of worldwide brand research at IntelliQuest.Learn More: www.inc.digitalInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments.The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015.Michael has also served as chief web officer and GM at Micron Technology and was the vice president of worldwide brand research at IntelliQuest.Learn More: www.inc.digitalInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments.The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015.Michael has also served as chief web officer and GM at Micron Technology and was the vice president of worldwide brand research at IntelliQuest.Learn More: www.inc.digitalInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

In this episode, I’m going to be talking about overcoming positioning as an authority for a sales professional. Authority in sales is about positioning, posture and how we overcome the challenges, concerns, and objections that are thrown at us by buyers. The secret is to overcome the need to position yourself as an authority by actively showing interest in the client. I’ll share my own journey towards achieving authority so you can apply my tactics into your own sales career. Key Takeaways: Never fake it till you make it (00:42) Overpromising on returns leads to failure (03:32) Authority sells (04:43) Helping people overcome their internal objections (08:23) Asking more questions to figure out what a buyer needs (11:27) Controlling the sales process without being a control freak (15:37) Gathering the right information to avoid getting into false rapport (17:52) Additional Resources: The Legendary Closers Facebook Group Unlock the Secrets to Closing Your Prospects -- You can find the podcast on Apple, Google, Spotify, Stitcher, YouTube, or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts!

"When you come off as caring and confident, people intrinsically know that you know what you are talking about and that you care"  So says Mike Saunders, The Authority Position Coach.  Mike has taken the concept of content marketing to the next level by stressing Authority Positioning in developing your brand. In this podcast Mike will discuss the development of a strong personal brand through authority positioning.  He will lay out the need for authority positioning assets that will distinguish you from your competitors. Companies need a proven marketing plan to increase revenues. In order to do that, they need higher returns on every marketing dollar they spend resulting in more clients, more profit and more impact!

What can a mindset coach to professional athletes teach us about business? Turns out...a lot! Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields. A Few Highlights and Mentions:- Build Your Network podcast with Travis Chappell in Episode 121 - How Bhrett struggled in baseball - From a business major on the path to becoming a lawyer to becoming a clinical psychologist - Why do medical professionals wear white coats? (Hint: signs of authority and presence) - Why Bhrett decided to write a book. - Champ vs. Chump - Fascinating stories from Bhrett's podcast. - How do you communicate authority without coming off like a jerk? - What is the key to happiness? Maslow’s Hierarchy of Needs? Nah...all humans just need these three things (accomplishment, stability, social acceptance) - Winning the 101st wrestling competition (great story) - Is competitiveness a good thing for business? - Top Dog (book) by Ashley Merryman and Po Bronson - Story of Noah Galloway a soldier, double amputee, and Dancing with the Stars favorite (video clip) - Book advice for first-time authors - Why Bhrett likes self-publishing but does it so it looks like a traditionally published book - Why NOT to use bright white paper for your book. - Bhrett's "sexy" alter-ego (sans 'h') ;) - Episode 107 "Your One Word" quick copy tip Bhrett's Book - The Game Plan: Managing Your Champ & Chump (The MindSide Manifesto Companion Series) - The MindSide Manifesto: The Urgency to Create a Competitive Mindset Our Guest Dr. Bhrett McCabe is the founder of The MindSide and a Licensed Clinical Psychologist holding a Ph.D. degree in clinical psychology from Louisiana State University (LSU), with an emphasis in behavioral medicine having completed his internship at Brown University in Providence, RI. While an undergraduate at LSU, Dr. McCabe was a 4-year letterman on the baseball team and was a member of 2 National Championship teams, 3 SEC championship teams, and 3 College World Series teams. Dr. McCabe is a practicing Sports & Performance Psychologist who works with numerous athletes from the PGA and LPGA Tours, NFL, NBA, MMA, and serves as the sports and performance psychologist for the University of Alabama Athletic Department. Dr. McCabe has recently authored The MindSide Manifesto: The Urgency to Create a Competitive Mindset in order to help athletes, coaches, and leaders compete to the best of their ability. Dr. McCabe has published several academic journal articles, presented numerous scientific presentations, as well as provided insight and authored articles for trade magazines such as GOLF Magazine, Golf World, Golf Week, and ESPNW, among others. Dr. McCabe has also made several appearances on The Golf Channel’s Morning Drive and The Golf Fix.   Great Quotes from the Podcast Episode “You sometimes have to listen to the universe and know when something's not speaking to you." - Dr. Bhrett McCabe "This mental stuff is really powerful and we aren't tapping into it." - Dr. Bhrett McCabe "Be confident in your answer." - Dr. Bhrett McCabe "You have to learn how to communicate." - Dr. Bhrett McCabe "The most brilliant people connect humans, regardless of how they speak." - Dr. Bhrett McCabe "If I can give my instructions to an 8-year-old or a 15-year-old, and they can understand it -- wonderful!" - Dr. Bhrett McCabe "Everybody has a story." - Dr. Bhrett McCabe "We can learn so much by listening to and being connected to others." - Dr. Bhrett McCabe "Mediocrity -- the statistical average -- has a lot of people that want you to stay there." - Dr. Bhrett McCabe "Everyone has a cell phone that creates their own media company today." - Dr. Bhrett McCabe "I love self-publishing because I like having control of everything that I do." - Dr. Bhrett McCabe "Don't be embarrassed about promoting your own work." - Dr. Bhrett McCabe  

Mike Saunders holds an MBA in Marketing and serves the small and medium-sized business market. In addition to coaching and consulting clients in his firm Marketing Huddle LLC,  he teaches Marketing as an Adjunct Marketing Professor at 3 Universities. Read Forbes bio I specialize in providing highly targeted, optimized campaigns for my clients. As an Authority Positioning Strategist, I assess your corporate vision and install a unified-strategic online marketing blueprint. The result is that ALL of your marketing will  resonate powerfully with your target audience so that they fully understand why you are the obvious choice! Whether it is a powerful authority news release in the press, being interviewed on a respected business online radio show or getting your 1st book published on Kindle and paperback, WITHOUT writing a word. (with my “Podcast Publish System”) and running a powerful Best-Seller campaign….you will be seen as an expert which opens more doors to closing more business! My Team helps you build Authority Positioning and become recognized as an Expert in your field because this Credibility brings with it great opportunity! From speaking, generating quality referrals, commanding higher fees and closing more sales. What sets me apart from other business advisers is that I combine personalized MBA-level marketing strategy, cutting-edge tactics & execute your marketing plan for you allowing you to stay focused on your key tasks. I am a Talk Show Host at Business Innovators Radio & contributing iReporter for National publications covering business professionals in a variety of industries. I would be delighted to speak with you to learn more about your company and share some ideas on how I can help you reach your goals. OK, How about a little about me? Reflecting back on what brought me to this point in my career: I grew up in Virginia and remember the financial struggle my parents dealt with after losing their home in foreclosure because of a bad business deal my Father's boss put him in. We went to live with my Grandparents in their basement apartment, and it was nice enough with a kitchenette, bathroom and 1 bedroom. This was pretty tight quarters with my parents and sister and I…and I kid you not, since there was not enough room, I slept in the workshop. Right next to the lathe and workbench! I didn't realize it them, but this time in my life really made me realize that I would do everything I could to keep this from ever happening to my family. Looking back, it actually was a motivating experience…because it was something I didn't ever want to have! During college I got involved in a network marketing company and still remember going to a friend at church asking his advice, as I am typing this his name just popped into my mind: Sam Conway,…anyway, he said MLM can be summarized as “unrealistic expectations! I ended up getting involved and definitely found that to be true but I did take away some powerful life lessons like the “standing order” which was a monthly success recording and I also was taught to read great books like “Think and Grow Rich” and “Thinking Big”. Although I never saw the success that some do in network marketing I do think it was a great training ground for me!   Fast forward 10 years: After graduating from college at Liberty University, I made some very poor financial decisions regarding the use of credit cards. Even though my parents taught me the dangers of consumer debt, I still wanted to have all the “stuff” I wanted and in about 4 years ended up with over $35,000 in credit card debt with minimum monthly payments as much as my mortgage payment! I even made an appointment with a Bankruptcy attorney to file Chapter 13, but sitting in the office filling out the info sheet on the clipboard it hit me that I just couldn't do that. I decided to tough it out and make it work, and I don't have an easy answer or a spectacular story of how “this one little idea turned into hundreds of thousands of dollars”…because in life that type of story is just plain rare! What I did is become diligent like Proverbs teaches about the success of the diligent, so in my job with my new Wife, I just put my nose to the grindstone and worked hard, then when I was tired of working hard….I kept at it! We had moved from Virginia to Colorado where my Wife's family is from, and stayed with her parents until our house sold thinking a few weeks in close quarters wouldn't be too bad. But the housing market in 1998 in Virginia wasn't all that great and it turned out to be 8 months and after our 1st baby arrived (still living in her parents extra bedroom) we decided to buy our own place even though we would have 2 mortgage payments. While finances were tight, the job I had, provided opportunities to earn sales commissions and it was during this time that we were able to systematically pay off each and every credit card! In fact as we wrote the check for each final payment on each card we literally took the statement out to the back yard and burned it signifying that we would never get into that situation again. And we never did! In fact, because of my constant desire to learn sales and marketing and just devouring books and audio programs, I began to see a trend that I slowly started to build on in my marketing. It turned out that setting up automated marketing systems kept me busy with new prospects and clients. As I kept improving my marketing I achieved many awards and trips and even was the #1 Producer in the entire country 2 years in a row for the major financial institution I worked for. We were blessed during this time in my career, not only with 3 more children, but also such an dramatic increase in commissions, that were were able to pay off all credit card debt. I just kept thinking of living in my Grandfather's workshop and I didn't want to ever have a chance of letting that happen to my family! When the “Credit Crisis” hit our economy in October 2007, it became clear to me that business would never be the same and I decided to enroll in an MBA in Marketing to expand my potential future. One of the motivating factors in making this decision was my Wife's encouragement, and the other was my Father who at age 60 had just finished his PHD in International Business! So I figured at age 40 I could handle my MBA! It was through my MBA program that caused me to create the Marketing Huddle and bring together all of the critical marketing tools and strategy that I had tested and tried over the years that had proven to be so successful. Building off of that foundation by adding the cutting-edge technology that we have available to us today truly allows the business owner and sales professional to make great strides in achieving their business goals by finally taking care of their marketing! How did the Marketing Huddle get started? At the age of 40 with a Wife and 4 small kids I decided to start my MBA in Marketing to better my career. After the initial group of classes (the boring ones!) I got into the Marketing Core and the 1st project was to create a Business and Marketing Plan for any business we wanted. I thought about it, and decided to choose a Marketing Coaching firm because I had noticed over the years so many Small Business Owners and Sales Professionals who just don't market consistently.  As the project progressed and the plan took shape, the company Marketing Huddle just came to life, and actually began to attract clients because some of the coursework required surveying potential clients on their marketing needs. When people I knew found out that I was getting my MBA in Marketing and saw the vision of the Coaching firm that had been created, they naturally began to ask how it could help them. Who are your clients? I specialize in serving Entrepreneurs, Small Business Owners, Sales Professionals and Chiropractors. This is a passion of mine because there is so great of a need in this area of marketing for them. Typically this group cannot afford to hire a marketing department or high-priced consultant like “the big-boys”. When you think about it, a Sales Professional such as a College Financial Planner or Accountant are small business owners in their mind-set because they must make the same budgeting, sales, planning decisions that the brick-and-mortar business owner must. Neither group has the luxury of having sales leads and prospects handed to them on a silver platter, and while they run the daily business grind, they must consistently day-in-and-day-out market their products and services or else they lose momentum. For most business owners, it just does not get done and their business either suffers, or is held back because of that lack of marketing focus. After joining the Colorado Chiropractic Association and interviewing chiropractors on my podcast, seeing the torrents of life changing reviews and testimonials (literally) come in for my chiropractor clients using my review marketing software ChiroRep….that's a story for another day! And then working with a new client who directed and produced “Chiropractic the documentary”…. the light came on for me. The chiropractic profession delivers results that change lives. Period. Impacting quality of life in a positive way is a noble art and I decided to focus my marketing and authority building expertise to help As an Authority Marketing Expert, I help Entrepreneurs, Small Business Owners, Sales Professionals and Chiropractors build and market a powerful Authority Positioning Platform to set themselves apart from their competition. While these are extremely important areas, for the typical small business owner today …they just need to get more business in the door. They don't really care whether their logo has blue or red in it. What is needed is the ability to generate new prospects who are interested in their products and services. Then since statistics document that only 3% of those people are ready to buy from you now, there needs to be a way to keep in touch with the 80%-90% that will buy sometime in the next 3-6 months. You want them to choose your company.  Additionally, business owners tend to ignore the people that already have given them cash, their current customer base. By adding just one simple marketing tool, these customers can be alerted of specials and coupons that get them back in the store or buying from you again. Cross-sell a different product that compliments what they bought, up-sell a larger version of the same product, or merely remind them you are still there! Since it costs 5-7 times more money to get a new customer, more emphasis needs to be given to the customers you already have to easily increase bottom line profits. I want to work with businesses who have a strong desire to break out of past patterns and are willing to learn a new way of doing things in order to get the results they desire in their business. Being extremely ambitious myself, I'm known to work best with people who want to go after big goals and make a huge transition in their lives within a single year, I team up with you to support you in achieving what you most want in your business. What type of person is the program NOT going to work for? Please know that I am very selective in whom I work with, choosing to turn away those I feel are not suited for this program and won't get the results they or I want to achieve. Some people are simply not ready to take responsibility and action in their business, and that is fine, we just want to identify this upfront to save us both time and energy. The types of persons I will not work with (without exception) are the whiner or chronic skeptic, as well as individuals who consistently make excuses for not getting their actions done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask you not to call and I hope you understand why. My experience is that we won't work well together, and I don't want you to waste your time or money. I think it is fair for you to know this up front rather than to be disappointed in our working together. Does This Really Work, and How Can I Get the Results I Need? In a word, Yes! But let's be honest…even the most productive diet in the world will not help you shed the pounds if you don't follow the program!  Understand that this is not a “quick fix,” it's not magic and it takes time to create lasting change. All of my clients who have diligently applied themselves to implementing these tools in their business have experienced the success they needed in much less time than they would have on their own.   www.marketinghuddle.com

Jessica Sweet is a career coach and a licensed therapist. She helps creative, ambitious midlife professionals and executives figure out what work they truly care about and want to be doing - and then helps them land or create those positions. She is a member of the Forbes Coaches Council and a contributor at Forbes.com and The Huffington Post. Her work has also been featured in places like CNBC, Business Insider and HayHouse Radio.You can visit her website at www.wishingwellcoach.com.When Jess is not coaching, you can often find her giggling with her two little girls.Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Jessica Sweet is a career coach and a licensed therapist. She helps creative, ambitious midlife professionals and executives figure out what work they truly care about and want to be doing - and then helps them land or create those positions. She is a member of the Forbes Coaches Council and a contributor at Forbes.com and The Huffington Post. Her work has also been featured in places like CNBC, Business Insider and HayHouse Radio.You can visit her website at www.wishingwellcoach.com.When Jess is not coaching, you can often find her giggling with her two little girls.Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

David has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, New York Times, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. He lives in Nashville, TN, but grew up in Guatemala, where he lived with the K'anjobal, a tribe of Mayans in San Miguel Acatán, Huehuetanango, where his parents did medical and literacy work. David helps entpreneurial creatives make better business decisions about their positioning and marketing, how they structure their roles in the firm, and how to benchmark their financial performance. His most recent book is called "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth." He also produces a podcast with Blair Enns at 2bobs.com.Learn More: www.expertise.isInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

David has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, New York Times, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. He lives in Nashville, TN, but grew up in Guatemala, where he lived with the K'anjobal, a tribe of Mayans in San Miguel Acatán, Huehuetanango, where his parents did medical and literacy work. David helps entpreneurial creatives make better business decisions about their positioning and marketing, how they structure their roles in the firm, and how to benchmark their financial performance. His most recent book is called "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth." He also produces a podcast with Blair Enns at 2bobs.com.Learn More: www.expertise.isInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Mike is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and Forbes & Adjunct Marketing Professor at several Universities. Top 3 Value Bombs: 1. Start positioning yourself as an authority in your industry. 2. Always keep your eye on the road and do your due diligence. 3. A book is a tangible, authority positioning asset. Check out Mike’s website - Marketing Huddle Sponsors: Belay: Ready to hire a Virtual Assistant? The BELAY team will customize your experience by walking you through the entire VA selection and on-boarding process. To learn more - and to grab the top 25 things BELAY clients delegate to their VA’s - visit BelaySolutions.com/fire! OK State: The Oklahoma State Master’s in Entrepreneurship program is ideal for someone who wants to increase their career mobility or start their own business! To learn more text the word moreinfo to 77453.

I hope you enjoy this Authority Positioning related interview with Mike Saunders.

Positioning Authority Coach at Marketing Huddle body .audioplayer.skin-wave.playerid-42126108:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-42126108:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap42126108 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"42126108",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_5064_134",settings_ap42126108); }catch(err){ console.warn("cannot init player", err); } }); >>>Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business Authority Positioning Coach Mike Saunders talks with Bill Ringle on My Quest for the Best about marketing huddles, learning from failure, and the phenomenon of creating "Done for You" assets. Key points that you’ll learn from this interview: Why strong companies don’t eliminate marketing completely when times get tough.How having authority assets distinguishes you from your competitorsThe importance of regular "marketing huddles."The biggest takeaway from failure.What it means to have Authority Positioning. [thrive_accordion_group title="Interview Insights"][thrive_accordion title="Click to Read the Show Notes" no="1/1" default="no"] 1:12 How the 2008 economic crisis was the impetus for Saunders to get his MBA in Marketing, and eventually form his marketing firm Marketing Huddle. 2:00 [On keeping the marketing budget in tough times] - “They would keep that momentum going knowing that their competitors were cutting back and they would gain that market share.” 2:05 “For the last 9 years I’ve focused on helping small business owners, entrepreneurs, consultants with their marketing with some real cutting edge marketing strategy.” 2:30 How Authority Positioning will grant you the distance you need between you and your competitors. 3:19 [On the term Huddle] - “A lot of times in business consulting you’ll see them recommend ‘Do a daily huddle, do a weekly huddle, get your team to come together to talk about what’s working, what’s not.” 5:05 [On Daymond John] - “He wants to see the people who have failed so he can learn from the failures.” 5:13 “Most of the time you hear that phrase, you win or you…and people are like ‘yeah yeah yeah, lose, win or you lose!’ No, you win or your learn.” 5:40 “If it doesn’t turn out the way you want it, take those lessons, move on to the next iteration of that plan and move on to build from that.” 6:40 You have to be wired to be an entrepreneur, otherwise you’ll run for the hills at the first setback. 7:20 “You need to have the strategy before the tactics because if you just start throwing tactics out there without a strategy then you’re really going in multiple directions.” 7:40 Points out the importance of Steven Covey’s phrase, “Begin with the end in mind.” 8:16 [The biggest takeaway] - “Maybe there was a small level of success, well let’s just do it again but do it a tiny bit better, or a little bit longer, or align with the right strategic alliances.”

body .audioplayer.skin-wave.playerid-42126108:not(.a) .ap-controls .con-playpause .playbtn , body .audioplayer.skin-wave.playerid-42126108:not(.a) .ap-controls .con-playpause .pausebtn { background-color: #111111;} jQuery(document).ready(function ($){var settings_ap42126108 = { design_skin: "skin-wave" ,autoplay: "off",disable_volume:"default" ,loop:"off" ,cue: "on" ,embedded: "off" ,preload_method:"metadata" ,design_animateplaypause:"default" ,skinwave_dynamicwaves:"off" ,skinwave_enableSpectrum:"off" ,skinwave_enableReflect:"on",settings_backup_type:"full",playfrom:"off",disable_scrub:"off",soundcloud_apikey:"" ,skinwave_comments_enable:"on",settings_php_handler:window.ajaxurl,skinwave_mode:"normal",skinwave_wave_mode:"canvas",pcm_data_try_to_generate: "on","pcm_notice": "off","notice_no_media": "on",design_color_bg: "111111",design_color_highlight: "ef6b13",skinwave_wave_mode_canvas_waves_number: "3",skinwave_wave_mode_canvas_waves_padding: "1",skinwave_wave_mode_canvas_reflection_size: "0.25",skinwave_wave_mode_canvas_mode:"normal",preview_on_hover:"off",skinwave_comments_playerid:"42126108",php_retriever:"https://myquestforthebest.com/wp-content/plugins/dzs-zoomsounds/soundcloudretriever.php" }; try{ dzsap_init(".ap_idx_5064_109",settings_ap42126108); }catch(err){ console.warn("cannot init player", err); } }); Positioning Authority Coach at Marketing Huddle Authority Positioning Coach Mike Saunders talks with Bill Ringle on My Quest for the Best about marketing huddles, learning from failure, and the phenomenon of creating "Done for You" assets. Key points that you’ll learn from this interview: Why strong companies don’t eliminate marketing completely when times get tough. How having authority assets distinguishes you from your competitors The importance of regular "marketing huddles." The biggest takeaway from failure. What it means to have Authority Positioning. Interview Insights Click to Read the Show Notes 1:12 How the 2008 economic crisis was the impetus for Saunders to get his MBA in Marketing, and eventually form his marketing firm Marketing Huddle. 2:00 [On keeping the marketing budget in tough times] - “They would keep that momentum going knowing that their competitors were cutting back and they would gain that market share.” 2:05 “For the last 9 years I’ve focused on helping small business owners, entrepreneurs, consultants with their marketing with some real cutting edge marketing strategy.” 2:30 How Authority Positioning will grant you the distance you need between you and your competitors. 3:19 [On the term Huddle] - “A lot of times in business consulting you’ll see them recommend ‘Do a daily huddle, do a weekly huddle, get your team to come together to talk about what’s working, what’s not.” 5:05 [On Daymond John] - “He wants to see the people who have failed so he can learn from the failures.” 5:13 “Most of the time you hear that phrase, you win or you…and people are like ‘yeah yeah yeah, lose, win or you lose!’ No, you win or your learn.” 5:40 “If it doesn’t turn out the way you want it, take those lessons, move on to the next iteration of that plan and move on to build from that.” 6:40 You have to be wired to be an entrepreneur, otherwise you’ll run for the hills at the first setback. 7:20 “You need to have the strategy before the tactics because if you just start throwing tactics out there without a strategy then you’re really going in multiple directions.” 7:40 Points out the importance of Steven Covey’s phrase, “Begin with the end in mind.” 8:16 [The biggest takeaway] - “Maybe there was a small level of success, well let’s just do it again but do it a tiny bit better, or a little bit longer, or align with the right strategic alliances.”

How to make a direct play to your dream clients that aren't coming to you through your normal marketing. Most businesses deal only with the clients that come to them through their normal marketing.  In this week's podcast I give you the strategy that put together for my clients that allows them to go direct to their dream clients in a way that allows them to show up with AUTHORITY POSITIONING so they are receptive to your message, your business and your initial contact. If you would like help putting your own direct strategy together, got to http://john-blake.com.au/total-sales-control-training/

in today’s episode of the Get Clients Now Podcast …we’re going to teach you:  “How To Become Irresistible In Your Marketplace by Becoming A Celebrity Authority”. Make no mistake about it …if you’re looking for a way to get more clients coming into your business …consistently …this is a very, very important topic …that can (undoubtedly) …help you to double …triple …even quadruple your new client traffic.  In addition to helping you generate …a consistent flow of quality new client traffic …I’m going to cover information with today’s guest …Carter Rethwisch …aka …”The Cardinal Cowboy” …that will help you rise to the top of your niche …in terms of brand position, sales, goodwill, and reputation. A big benefit you might experience …as a result of deploying what you learn today …is greater predictability …and less stress in your business. By utilizing the strategies I’m giving you today … you'll instantly become magnetic to your ideal prospects and clients ...attracting them into your business …just like a bright light …attracts moths to it after dark. You'll find yourself in greater demand …so you can become the most trusted, …most sought after …and most in-demand expert in your marketplace …which means that you’ll enjoy an easier …and more efficient sales process. FREE Tools!!! - If you want access to some very powerful tools you can use to get clients now in your business ...be sure to listen to the show (to get the coupon code) and then visit www.TriplePowerPlay.com where you'll find several cool tools that Carter has for you!

Mike Saunders is a content machine. He writes all over the Internet, and I am constantly bumping into good articles he's posted. And it's no accident - Mike is all about Authority Selling™, and he shares insights into that, other sales tips, and marketing thoughts in this great interview. As a bonus - Mike has also offered you, dear reader and listener, a free book (just pay shipping). Just visit http://authoritymarketingstrategist.com for your copy! About Mike Saunders Mike Saunders is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches. As an Authority & Reputation Marketing Strategist, his team and he helps Small Business Owners and Chiropractors in two powerful areas: 1) Reputation Marketing: Automated Reputation Marketing Platform to Get More customers in 20 minutes a month! 2) Authority Positioning: become Amazon Best-Selling authors....without having to WRITE a WORD! Building Authority Positioning helps you become recognized as an Expert in your field and OPENS more doors to CLOSING more business! Connect with Mike Saunders Follow Mike on Twitter http://twitter.com/marketinghuddle Visit his website http://marketinghuddle.com

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.

Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world's leading authority on selling techniques and salesmanship. Over 5 million people on five continents have attended Tom's high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the world. He is the author of 18 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. His latest book is titled, “When Buyers Say No”  Mike Saunders Best Seller Campaign Specialist, his Team helps authors who want to leverage their Best Selling Author status to build Authority Positioning and become recognized as an Expert in their field because they realize that this Credibility OPENS more doors to CLOSING more business For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!      

To be seen as an expert don't call yourself one instead learn the four principles of authority positioning so that others call you an “Expert”. Brian Ainsley Horn shares his tips. ThinkLikeAJournalist.com See the show notes.

My guest this week is best-selling author and entrepreneur, Brian Ainsley Horn. Brian's mission is to help professionals leverage their knowledge to gain AUTHORITY status in their industry, and to use "authority marketing" to help them gain national media exposure.  As a contributor to Entrepreneur Magazine and Huffington Post, Brian knows exactly what he is talking about. He is on the show to take us step-by-step through the process of becoming an expert. He is going to explain the "snowball authority" phenomena and why it is so easy for the top performers in your industry to achieve consistent levels of success. Also, check out www.authorityalchemy.com/influence and download 3 powerful resources to offered exclusively for the Influence community.   In this episode we talk about: Authority positioning and why is it critical to your success? Why Richard simmons is the perfect example of authority positioning. The most common positioning mistakes and how to avoid them.  Why it's a smart idea to give away your best secrets. The expert roadmap - a step by step guide to become an expert in your industry. Authority Alchemy is the process of of changing people that see themselves as “common” into a person of power in their industry.

Mike Saunders and his team help people become Amazon Best-Selling authors without having to write a word. As a Best Seller Campaign Specialist, his team helps authors who want to leverage their Best Selling Author status to build Authority Positioning and become recognized as an Expert in their field because they realize that this Credibility opens more doors to closing more business Bruce Tulgan founder of RainmakerThinking, Inc., a research, training, and consulting firm in New Haven, Connecticut. He is internationally recognized as one of the foremost experts on leadership and performance management in the workplace. Bruce is the author or co-author of 20 books, including his best-selling It's Okay to Be the Boss. His most recent book is Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today's Young Talent Ron Woessner CEO of COPsync. COPsync develops patrol officer and hi-target building safety and security software.  Officers communicate and share information about things such as crimes in progress across jurisdictions and in real-time.  People in buildings under attack connect live with the closest officers in patrol cars.  This is technology that really does save lives For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

Jane Tabachnick is an award-winning content and publicity strategist and mentor. She works with mission-driven entrepreneurs, coaches, consultants, and authors to help them become highly visible and create authority positioning and thought leadership. Founder of Simply Good Press, a book publishing company, Jane has helped over 200 authors achieve bestseller status. Named one of the Top 100 people Online by Fast Company, Jane has been featured or quoted in, Inc, Clickz, Crain's, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women's Wear Daily and many other media outlets. Jane is the co-creator of the Sustainable Design Entrepreneurship Certificate program at the Fashion Institute in NYC, where is also an adjunct professor. She has completed the Dublin [Ireland] Marathon and is working on perfecting gluten free baking in her spare time. Website: https://janetabachnick.com Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations