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In this episode, Jack Mize talks with media and messaging expert Elizabeth Walker about the power of online media for small businesses and solopreneurs.Elizabeth, the founder and CEO of Elizabeth Walker Media, shares her expertise on how to spread your message, build credibility, and establish a strong relationship with your prospects through effective online media strategies.With her 20-year career as a successful television producer and a decade of coaching experience, Elizabeth has honed her skills in crafting powerful messages for Fortune 100 executives and global solopreneurs. She now helps high-achieving businesswomen become polished on camera, fine-tune their message, and stream their own weekly online shows, positioning themselves as industry leaders and ultimately changing more lives.During the episode, Elizabeth discusses the evolution of media and the opportunities that have opened up for solopreneurs in today's digital world. She emphasizes the importance of authenticity and connection with the audience, debunking the misconception that one needs a big budget or perfect production to make an impact.Elizabeth also shares her proven strategies for effective messaging, focusing on speaking directly to your ideal client or customer. She emphasizes the need to avoid self-indulgence and self-promotion, and, instead, be an advocate for your audience, addressing their challenges and providing valuable insights.If you are a small business owner or solopreneur looking to spread your message, establish credibility, and reach a wider audience, this episode is for you. Elizabeth's tips and guidance will help you overcome the fear of being on camera, polish your presence, and effectively communicate your message to your target market.To find out more about Elizabeth Walker and her work, visit https://www.ElizabethWalkerMedia.comConnect with Elizabeth on social media:Facebook: https://Facebook.com/ElizabethWalkerMediaInstagram: https://Instagram.com/elizabethwalkermediaYouTube: https://Youtube.com/@elizabethwalkermediaListen to the full episode - https://influencersradio.com/elizabeth-walker/
Welcome to today's episode. Today I am changing change. Instead of being the interviewer, I am being interviewed with Jack Mize and enlarging his radio. I'm a little bit humbled to be on this program simply because he's had the likes of Kevin Harrington Ryan Deiss, Terry Murphy, Frank Kern, just to name a few. So I'm humbled and excited that they've asked me to be on this show. What we would discuss is mortgage Myths and Truths, especially for first-time homebuyers in today's market after releasing this podcast recently, it was picked up by many news agencies such as CBS, NBC, ABC, Fox, and CNN. So we thought we'd rerelease this as an agent versus lender, podcast. So enjoy the show. And I hope you get some value.
Can an average entrepreneur get coverage and recognition in the national media without already being a well-known expert? When making a purchasing decision for a product or a service, we always look for the obvious expert, the authority in that particular industry.For us entrepreneurs, becoming an authority in a particular industry amplifies your message dramatically and converts your new audience into higher paying customers.To gain authority status in our industry, we would leverage our knowledge with authority marketing, which is the process for positioning yourself as an authority, or even a celebrity, in your marketplace.Today’s guest, Brian Ainsley Horn is a bestselling author, investor, and entrepreneur. He helps professionals and entrepreneurs leverage their knowledge to gain authority in their industry using authority marketing to get them national media exposure at Authority Alchemy.In this episode, you will hear actionable steps and examples on how to write for influential online publications to gain authority in your industry.Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/buildauthority/Some Topics We Discussed Include:How Brain got into Authority MarketingHow Brian got interviewed on the Howard Stern ShowHow to write for ForbesHow to come up with topics to write aboutHow often to submit articlesHow necessary it is to have a social media following to get publishedBuilding an authority for a brand rather than a personality & Micro-SpecializationWriting Human Interest StoriesRealistic time frame to go from zero to publishedLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:baconwrappedbusiness.comBacon Wrapped Business FacebookBacon Wrapped Business LinkedInBacon Wrapped Business YouTubeBacon Wrapped Business Twitter
Nic raps with Jack Mize from Authority Alchemy Podcast and Influencers Radio. They chat about the Who you are Marketing instead of the What you are Marketing principle. They discuss trust triggers, the 4 questions you must know that are already in your clients mind before you even meet them. You will hear about addressing the problem versus answering the problem. Find out why the perfect prospect would still not work with you and why. What words you should you in your business. Why is niching down so tough? Why people are afraid of getting a "yes". How to get 3rd party recognition when you are writing a book. What framework you need to position yourself in your business.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
In this session of The Smart Agency Master Class I talk with Jack Mize, host of Influencers Radio and cofounder of Authority Alchemy. Jack is the authority on how to build authority, and we're going to show you how to build yours so people are banging down the door to work with you. The first page of Google is not important... It may sound like blasphemy, but it's true. Most people think “I need more traffic,” but when you really look at the numbers it's probably not that you don't have enough traffic. It's that the traffic doesn't have a compelling reason to pick you. Spending money on pay-per-click and SEO is okay, but you need to start focusing more on building your authority and less on getting to Google's front page. Stop calling yourself an expert. You do not need to try and convince people you are an expert. Because, all that convincing makes the conversation about you when it should be about the client. So, stop thinking of yourself as needing to be an expert and start thinking of yourself as an educator and advocate. See, educators and advocates have a much better position. They help their clients learn, as well as propel them toward success. Speaking to prospects from this stance allows other people to call you the expert and spread the word on your behalf. You don't need to reinvent the wheel. Quit trying to come up with something brand new! You don't have to create something from scratch. Find something to do in a new way, or put your personal spin on it. This niche helps you build authority. Pro Tip: be sure you're giving the customer what they want, not what you want them to want. Trying to convince someone that they want what you have is hard. Instead, you need to convince them that you have what they want. Get inside their mind by asking questions and really finding out their problems. Try thinking of yourself as a doctor. Doctors don't list all of their services to their patients and ask them to pick one. No, doctors have the authority. Be like a doctor: listen to their problems, diagnose the issue, and prescribe a solution. Being the authority: 4 Issue Formula Once you've reframed yourself as an educator and an advocate, you need to create an event around your authority. Write a book, do a podcast, whatever you want. Use that platform to educate your prospects and build your authority. Jack suggests using the 4 Issues Formula. If you can address the following questions from the prospect, then you'll be way ahead of the competition: These are the questions prospects are bringing to you. If you can answer them before they're even asked, you will be building authority. Pro Tip: stay away from saying “consultation.” It turns people off. Instead, call it an evaluation or an assessment. Personally, I charge for the assessment because it helps me pre-qualify serious prospects. And remember - you need to be making the conversation about them, not you. What you need to do right now. What's the one thing you can do right now to start building authority? Microspecialization. Too many people try to cast too wide of a net in order to ensure they aren't missing any opportunities. What you should really be doing is less, because it actually gets you more in the long run. Take a look at your menu and trim it down! Build Authority and Improve Your Agency Now you have an idea of how to build authority for your agency, what's next on your list? If you want to know how to prepare for potential failing economies and recessions or grow your prospects through speaking opportunities, I can help. Maybe you want to know the four phases of growth within your agency and want extra help in taking your agency to the next level and selling your agency for a larger profit. I have all the information you need to help you through it. Learn more about me and my experience and find lots of tips, tricks, and insights by reading our blogs that cover a wide variety of topics. If videos are more your thing, don't worry, I've got you covered! You can check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from me and other agency experts.
If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the “advocate” is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business. Get the show notes for 112 | How To Eliminate The Sales Process with Jack Mize Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jackmize #TraditionalSalesProcess #Advocate #Episode112 #Podcasts Give Leaders in the Trenches a review on iTunes!
Jack Mize is a speaker, author, trainer and one of the most respected and sought after Online Media Marketing Strategists for small business owners and and local marketing consultants. He is the Host of Influencers Radio and Co-Founder of Authority Alchemy. Jack goes far beyond the front page of Google by helping business owners, executives and service professionals to position themselves as the Educator and Advocate for their prospects and customers success. Jack has developed a system that is laser focused on quickly transitioning from service provider to industry Guru using powerful Online Media Marketing strategies that create instant credibility and provide the tipping point to make them PICK YOU. By repositioning his clients from traditional hard sales tactics to being the Educators and Advocates for their prospects and customers success, Jack has been credited with saving businesses and changing lives.
Jack Mize interviews Ryan Moran, Internet millionaire, lifestyle design expert and Founder of FreedomFastLane.com. You might think Ryan Moran is burning both ends of the candle. Listen as we discuss Ryan's passion for empowering others to take responsibility for their own personal happiness, success, and security.What’s Influencing the Influencer?To Learn More:http://FreedomFastLane.comsource: http://influencersradio.com/ryan-moran-living-in-the-freedom-fast-lane/
Jack Mize interviews Ryan Moran, Internet millionaire, lifestyle design expert and Founder of FreedomFastLane.com. You might think Ryan Moran is burning both ends of the candle. Listen as we discuss Ryan's passion for empowering others to take responsibility for their own personal happiness, success, and security.What’s Influencing the Influencer?To Learn More:http://FreedomFastLane.comsource: http://influencersradio.com/ryan-moran-living-in-the-freedom-fast-lane/
Jack Mize talks with Facebook Expert and Life On Fire founder and hugely influential entrepreneur, Nick Unsworth. Jack and Nick dig deep into the seemingly endless encounters with life obstacles and business failures that made Nick Unsworth the inspirational success he is today.When so many would have given up and given in, Nick is a prime example of the philosophy that every millionaire entrepreneur is simply a newbie that didn’t quit.source: http://influencersradio.com/nick-unwsorth-from-serial-failure-to-living-a-life-on-fire/
Jack Mize talks with Minesh Bhindi, the creator of the Gold for Life investment community. Bhindi explains that what people really want is a life where they can buy their time back.Because a lot of people have lived a life so far where they sacrificed their time, sacrificed their life literally, to create a financial stability for themselves and their family, but somehow it’s just not enough.source: http://influencersradio.com/minesh-bhindi-lifestyle-investment-strategies-of-the-super-wealthy/
Jack Mize interviews Kim and Tosh, founders of The Dumbbell Divas, an online company focused on empowering women through fitness and nutrition. Teaching women how to love their body and themselves, even as they seek to improve their health with weight loss, toning and better nutrition allows their clients to look like a diva and eat like a dude.Source: http://influencersradio.com/dumbbell-divas-empowering-women-through-fitness/
Jack Mize talks with Facebook Expert and Life On Fire founder and hugely influential entrepreneur, Nick Unsworth. Jack and Nick dig deep into the seemingly endless encounters with life obstacles and business failures that made Nick Unsworth the inspirational success he is today.When so many would have given up and given in, Nick is a prime example of the philosophy that every millionaire entrepreneur is simply a newbie that didn’t quit.source: http://influencersradio.com/nick-unwsorth-from-serial-failure-to-living-a-life-on-fire/
Jack Mize interviews Kim and Tosh, founders of The Dumbbell Divas, an online company focused on empowering women through fitness and nutrition. Teaching women how to love their body and themselves, even as they seek to improve their health with weight loss, toning and better nutrition allows their clients to look like a diva and eat like a dude.Source: http://influencersradio.com/dumbbell-divas-empowering-women-through-fitness/
Jack Mize talks with Minesh Bhindi, the creator of the Gold for Life investment community. Bhindi explains that what people really want is a life where they can buy their time back.Because a lot of people have lived a life so far where they sacrificed their time, sacrificed their life literally, to create a financial stability for themselves and their family, but somehow it’s just not enough.source: http://influencersradio.com/minesh-bhindi-lifestyle-investment-strategies-of-the-super-wealthy/
Jack Mize talks with Etienne Gravel about his Anti-Virus for the Mind system which specializes in helping people deal with depression by focusing on the unresolved conflict, he calls a ” mind virus,”. Similar to a computer virus, the person has issues that revolve around whatever caused that problem in the first place. Without the proper tools, people can’t fix the feelings surrounding the root cause of their problem. The symptoms, experienced on a daily basis, are what people call depression.Etienne explains that every memory has an emotional counterpart to it, or a “charge”. So a negative memory would have a negative charge associated with it. People encode information in the same way: eyes, ears, feelings, touch, sound, etc. and it’s possible to reprogram, distort or change the charge and the feelings associated with negative memories and experiences in the mind.Learn More:http://report.antivirusforthemind.comhttp://consultation.antivirusforthemind.comsource: http://influencersradio.com/etienne-gravel-anti-virus-for-the-mind/
Jack Mize talks with Etienne Gravel about his Anti-Virus for the Mind system which specializes in helping people deal with depression by focusing on the unresolved conflict, he calls a ” mind virus,”. Similar to a computer virus, the person has issues that revolve around whatever caused that problem in the first place. Without the proper tools, people can’t fix the feelings surrounding the root cause of their problem. The symptoms, experienced on a daily basis, are what people call depression.Etienne explains that every memory has an emotional counterpart to it, or a “charge”. So a negative memory would have a negative charge associated with it. People encode information in the same way: eyes, ears, feelings, touch, sound, etc. and it’s possible to reprogram, distort or change the charge and the feelings associated with negative memories and experiences in the mind.Learn More:http://report.antivirusforthemind.comhttp://consultation.antivirusforthemind.comsource: http://influencersradio.com/etienne-gravel-anti-virus-for-the-mind/
Jack Mize one of the most respected and sought after Online Media Marketing Strategists for helping business owners, speakers, coaches and consultants position themselves as an Authority in their industry. He's a best selling author and has been quoted in Forbes magazine KeAloha Couch founder of Couch & Associates a San Francisco bay area based accounting firm; supporting individuals and small business with tax planning, preparation and full service, solution based bookkeeping including budgeting, projections and consultation George Bellish started his accounting practice, Capital Business Strategies located in Warren, Ohio in 1984. Capital Business Strategies provides accounting, payroll and tax services to businesses and individuals. He is a CPA and have his Series 7, 63, 66 and Life and Health licenses to help his clients with their investment and retirement needs. Co-author of “Why Businesses Stop Growing and What You Can Do About It” Neil Patel co-founder of Crazy Egg andKISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 50 business influencer by Dun and Bradstreet. Neil has also been awarded Congressional Recognition
Jack Mize is a Best Selling author and Local Internet Marketing Educator and Advocate for the online success of small businesses. He is quoted in this month's issue (February 2013) of Forbes Magazine. Jack's method of opening what he calls “Lead Valves” allows local businesses to be found in multiple places with a compelling message that converts searchers into prospects so you can turn those prospects into customers. Veronica Grey is a lifestyle expert who averages two television appearances each month. She has been on every network as a critically acclaimed author and activist. She founded a charity Israel-Light which has 6 self help books out available on Amazon. Jim Collyer is a sales professional, a lecturer and a national best-selling author specializing in sales. Over the past five years, Jim has trained over 2000 people in his seminars. Even in this recessed economy, Jim has enjoyed an annual 20% increase in sales. Scott Lerner is the Founder of Solixir. Solixir is a system of functional drinks specifically designed to attend to your mind and body's different needs throughout your workday.