Podcasts about expert positioning

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Best podcasts about expert positioning

Latest podcast episodes about expert positioning

Beyond Common Business Secrets
How to Attract Premium Clients Without Competing for Attention

Beyond Common Business Secrets

Play Episode Listen Later Jul 29, 2026 23:40 Transcription Available


Premium Client Attraction: How Clear Messaging Creates More Sales ConversationsYou do not need to be louder online to attract premium clients. You need to be understood.In this episode, Tracey Watts Cirino shares the shift that helps experts, coaches, consultants, authors, and service providers move from competing for attention to becoming the obvious choice for the right clients.If you know your work gets results, but your content, conversations, or referrals are not translating into enough high-quality client inquiries, your messaging may be making people work too hard to understand your value.Tracey breaks down why premium buyers are not simply asking, “How much does this cost?” They are quietly asking, “Do I trust this person? Do they understand my problem? Can they help me create the result I want?”You'll learn why describing your title is not the same as communicating your transformation, how specificity makes you more memorable and referable, and how to turn your expertise into buyer language that makes the right people say, “Finally this is exactly what I've been looking for.”In this episode, you'll learn:Why competing for attention is exhausting and unnecessaryWhat premium clients are actually looking for before they investWhy “I'm a coach,” “I'm a strategist,” or “I'm a consultant” is not enough to create demandThe difference between proving your value and clearly communicating itHow specific messaging creates trust, recognition, referrals, and sales conversationsA simple way to explain what you do so people understand why it mattersWhy the right message helps ideal clients self-select into your worldYour expertise is valuable. Your message is the bridge that helps the right people see it.Ready to turn your expertise into messaging that attracts aligned buyers? Grab Tracey's free Money Messaging Training ⬇️Get the free Money Messaging TrainingSend us Fan MailTraceyWattsCirino.comTurn your Voice into Cash

SHE AIMS HIGHER - Online Business Skalierung und Online Marketing
The difference between sounding smart and being an actual authority

SHE AIMS HIGHER - Online Business Skalierung und Online Marketing

Play Episode Listen Later Jun 15, 2026 11:46 Transcription Available


You are highly intelligent. And strangely enough, that might be exactly what's holding you back. In this episode, I share why being deeply skilled, highly knowledgeable, and exceptionally good at what you do can actually dilute your authority when your content only focuses on teaching. Because people don't hire the smartest person they can find. They hire the person they trust to lead them. We'll talk about why so many experts accidentally friend zone themselves through their content, why information alone rarely creates demand, and what needs to shift if you want people to see you as the obvious choice instead of "someone who knows a lot." If you've ever felt like you're better than your results suggest, this episode is for you.

The Juicy CEO with Monique Bryan
You Don't Have a Visibility Problem. You Have an Authority Problem.

The Juicy CEO with Monique Bryan

Play Episode Listen Later Apr 1, 2026 14:12


Key Moments 00:00 — The real problem isn't visibility Why more exposure doesn't automatically lead to more opportunities. 00:35 — The visibility trap How “just post more” became bad advice. 01:20 — What authority actually is Why authority is about trust, clarity, and recognition. 02:15 — Being seen vs being chosen The gap most experts don't realize they have. 03:05 — Why consistency isn't enough You can show up daily and still not convert. 04:10 — The authority signal problem What people are actually looking for when they land on your profile. 05:05 — How people decide quickly Why you don't get the benefit of explanation anymore. 06:00 — The role of perception How authority is built through how you're understood, not just what you say. 07:10 — The cost of low authority Being overlooked, underpriced, or forgotten. 08:00 — The shift to make From “how do I get seen?” to “how do I become the obvious choice?” 09:00 — Final takeaway Visibility gets attention. Authority gets chosen.   Next Step If this hit, your next step is the Authority Leak Audit. It will show you exactly: where your authority is breaking down where you're losing trust or clarity and what to fix first

Beginner Mom Boss- Strategies to Start a Profitable Amazon Store or Etsy Shop
Expert Positioning Simplified! How to Build Your Brand Authority with a 3-Step Podcast Structure (and Improve Your Audience Retention)

Beginner Mom Boss- Strategies to Start a Profitable Amazon Store or Etsy Shop

Play Episode Listen Later Feb 19, 2026 6:21 Transcription Available


Do you feel like you are losing your audience the very second a guest interview ends? Is your current podcast style actually building a bridge to your paid offers or is it just a hobby that takes up your time? Are you wondering if the interview format you were told to use is actually the reason your listeners are not buying? Many podcasters fall into the trap of neglecting their own brand authority because they are too busy highlighting everyone else. In this episode, I'm gonna share how you can shift your strategy now to make sure your show serves your business goals instead of just providing a platform for others and that there is a specific balance between solo and guest content that transforms your podcast into a reliable high-converting asset. The secret is found in a podcast structure that prioritizes your own voice through strategic solo shows. By moving toward more solo content, you improve your audience retention because people start showing up specifically for your unique perspective. This shift ensures your show is a key part of your marketing funnel rather than a separate project sitting on the sidelines. This is your guide to reclaiming your platform and establishing true thought leadership in your industry. You will learn how to use podcast networking for growth without losing your status as the primary expert. Transitioning to this model is the fastest way to drive podcast monetization and secure your expert positioning as a leader. If you are ready to stop hiding behind a microphone full of guests and finally step into your authority, this is your next step. Your show needs to be centered on your unique expertise.  It is time to stop being a supporting character in your own brand and start leading the conversation. Let's do this! -Juliana Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/   Connect with me: Website: www.julianabarbati.com Instagram: @julianabarbati_

The Business Growth Show
S1Ep249 YouTube Lead Generation Tactics with Nate Woodbury

The Business Growth Show

Play Episode Listen Later Sep 25, 2025 41:58


YouTube lead generation is no longer reserved for influencers chasing millions of views or creators banking on viral content. For service-based professionals, coaches, and course creators, YouTube has become one of the most tactical, scalable platforms for attracting high-quality leads—when used with strategy and purpose. Nate Woodbury has made a name for himself by helping experts do exactly that. As the founder of Be the Hero Studios and a YouTube Producer for numerous 7-figure brands, Nate has built a system that moves beyond content creation hype and focuses instead on predictability, precision, and long-term positioning. His approach helps business owners who are tired of spending hours on social media and walking away with nothing to show for it. Instead, he positions YouTube as a search-based ecosystem designed to connect experts with their ideal audience—people actively searching for what they offer. Unlike many content strategies that rely on trend-chasing or broad visibility tactics, Nate's methodology zeroes in on the behavior of searchers. People aren't just browsing YouTube for entertainment; they're asking specific, detailed questions. YouTube lead generation works best when those questions are answered clearly by someone positioned as a knowledgeable authority. That's where Nate's well-known Leaf Strategy comes in. His approach begins by identifying not just general keywords, but ultra-specific search phrases—questions real people are typing into YouTube and Google right now. These aren't vague topics or buzzwords. They're long-form search queries that reflect both intent and need. By targeting these highly focused “leaves” on the content tree, Nate helps experts stand out in a sea of generalists. What makes this approach so effective is that it bypasses the need to go viral or pour money into paid advertising. Instead, it aligns perfectly with how users consume content today: through search, relevance, and trust. When someone finds a video that addresses their exact question—delivered by a credible expert—they're more likely to watch it through, subscribe, and take action. That creates not just views, but true engagement and qualified leads. YouTube lead generation through Nate's lens is about building momentum over time, not gambling on quick wins. His clients typically release consistent content with carefully researched titles, structured metadata, and thoughtful thumbnails—each component playing a vital role in the YouTube algorithm's ability to recommend and elevate content to the right viewers. And once those videos begin performing in search, they continue to bring in traffic long after they're posted, making YouTube one of the few content platforms where the shelf life of a video can extend for years. But perhaps one of the most powerful aspects of this strategy is that it's designed with the expert in mind. Many professionals resist YouTube because they believe they need to become entertainers or video editors. Nate's system removes that friction by focusing on clarity, structure, and scalability. His clients don't need to be flashy—they just need to show up with intention, speak to their audience, and let the strategy handle the rest. This approach has quietly transformed businesses across industries. Coaches who once struggled with inconsistent lead flow now receive steady inquiries. Consultants who were buried in the noise are now easily found. And brands that were hesitant to dive into YouTube are reaping the benefits of search-based visibility and authority. As the digital landscape continues to shift, the ability to attract clients without relying on paid traffic becomes more valuable by the day. YouTube lead generation offers that leverage—if it's used with precision. And Nate Woodbury continues to prove that you don't need to be viral to be visible. You just need to be strategic. Watch the full episode on YouTube. Don't miss future episodes that spotlight the strategies, stories, and experts helping growth-minded leaders accelerate success. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nate Woodbury Nate Woodbury is a YouTube Producer and the founder of Be the Hero Studios. Behind the scenes of many 7-figure influencers, Nate helps experts, coaches, and course creators transform their YouTube channels into highly effective lead generation engines. With a deep understanding of search behavior and content strategy, he guides his clients to create consistent, search-optimized content that attracts their ideal audience—without relying on paid advertising or viral content. Known for developing the Leaf Strategy, Nate focuses on helping professionals position themselves as the go-to expert by answering the exact questions their target audience is already asking. His method is rooted in clarity, efficiency, and long-term results, making YouTube a predictable and scalable tool for client acquisition. Nate's passion lies in helping others amplify their message, expand their impact, and build real, sustainable visibility online. Through Be the Hero Studios, he provides both strategy and production support for content that doesn't just get views—it drives business. To explore Nate's work and services, visit BeTheHeroStudios.com, and check out his YouTube channel for insights, strategies, and examples of the power of intentional content in action. About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than 20 years of experience helping entrepreneurs and organizations drive measurable success. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. His expertise spans customer acquisition, brand positioning, and scalable marketing systems that produce results. A serial entrepreneur, Ford has founded over ten companies, authored five business books, holds three U.S. patents, and has received multiple industry awards. In addition to his traditional business acumen, Ford is also a recognized leader in AI prompt engineering, teaching others how to leverage AI to streamline content creation and enhance customer engagement. He recently presented on this topic at the “Unleash AI for Business Summit,” showcasing how tools like ChatGPT are transforming operations, marketing, and the customer experience. To explore how Ford helps business leaders accelerate growth, visit ProfitRichResults.com and watch his latest content at Fordify.tv.

The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
The #1 Reason You're Not Attracting Premium, Paid-in-Full Clients (Yet) - Even Though You're Good at What You Do

The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship

Play Episode Listen Later Jul 29, 2025 18:24


Are you sick of being ghosted, having to defend your prices, and still not attracting your dream clients - while your less-experienced competition thrives? This episode is your wake-up call!I'm breaking down the authority gaps that are costing you premium sales and showing you how to fix it (fast). You'll hear my personal story, the red flags to look out for, and how to magnetize high-ticket clients without begging.

Elite Expert Insider
The Power of Branding on Wheels with Jared Rosenthal

Elite Expert Insider

Play Episode Listen Later Jun 30, 2025 22:16


Welcome to another episode of the Elite Expert Insider Podcast! In today's episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who's Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of his entrepreneurial journey, from managing 400 employees in the corporate world to launching a unique mobile DNA and drug testing service that grabbed headlines and changed the industry. You'll hear how Jared leveraged eye-catching branding and clever marketing strategies to build his company from the ground up, as well as his insights into the ongoing challenges and solutions for entrepreneurs—especially in the ever-evolving world of software, onboarding, and digital marketing. Jared and Jenn dive into the importance of SEO, adapting to new technologies like AI, and why understanding your audience is the key to business growth.

Elite Expert Insider
Build a Brand That Sells featuring Luis Baez

Elite Expert Insider

Play Episode Listen Later Jun 23, 2025 21:40


Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation. He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver. He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.

Content Is Profit
Fastest Path To Cash Strategies: Business Creator Club Live Office Hours

Content Is Profit

Play Episode Listen Later Jun 17, 2025 49:12


Today we are bringing you something special! A behind the scenes look atone of the businesscreator.club office hours. We had a high-impact discussion on moving from one-on-one sales to scalable one-to-many models with content. We answered questions about launching podcasts, repurposing content, and growing a valuable network. We also discussed how to leverage collaborations to build authority and boost sales. Here are some of the top moments. 1. Validated the Interview Model as a Sales Engine - The interview model is still viable—when done strategically. Use it to build real relationships and create opportunities for collaboration and sales. 2. Leveraged “Ladder of Influence” Framework - Target guests based on tiers (C → B → A). Start with peers and move up by leveraging each guest's network. 3. Created the “Fastest Path to Cash” Flow - Focus first on direct relationships (the guest) and convert them or collaborate with them to reach their audience. This is quicker than cold ads or SEO. 4. Clarified the Expert Positioning in Interviews - Shift from “reporter” to “collaborator” by injecting your own insights in interviews. This positions you as an expert too. 5. Set the Playbook for Growth via Ask Framework - After every interview, ask these 3 things to ensure a constant flow of leads and opportunities. Timestamped Overview: [00:00] Intro: Behind the scenes of the Business Creator Club's first Q&A session [02:30] Surya's question: Is the interview model still worth it in 2025? [05:00] The ladder of influence: How to strategically choose your guests [07:30] Podcasting as a lead-gen tool: building rapport with your guest [10:00] Breaking down podcast discoverability, retention, and what actually works [13:40] Paid reach vs. organic growth: When should you spend to accelerate? [17:00] Why most interview podcasts sound the same — and how to stand out [20:30] Flipping the script: How to position yourself as an expert within the interview [23:30] Leveraging your guests for offers, referrals, and warm intros [27:00] Fastest Path to Cash: Using 1:1 conversations to unlock 1:many opportunities [30:45] How to build value before you make the ask [34:10] Surya's lightbulb moment: From interview to relationship engine [37:35] Dana's question: How do you get guests when you're just starting out? [41:00] How to turn one interview into a referral chain of ideal guests [44:25] Final tips: Use content as a vehicle to connect and collaborate Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Coach Code Podcast
#691: The Proven System That Helps Agents Close More in Any Market

Coach Code Podcast

Play Episode Listen Later Jun 12, 2025 40:45 Transcription Available


Episode Overview In this episode, John Kitchens and Albie Stasek break down what's really happening in today's real estate market—and how top agents can rise above the noise and uncertainty. From wild inventory swings and buyer hesitation to negotiation gaps and pricing psychology, John unpacks what it takes to thrive right now. He also dives deep into the power of CHSA and CHBA—two systems that helped agents sell thousands of homes by turning expertise and process into massive leverage. If you're tired of guessing, winging it, or losing business to discount agents, this is your wake-up call. Key Topics Covered Real Estate Market Reality Check Why today's inventory spike doesn't mean a crash—and how this cycle is different from 2008. The two types of agents in this market: those with experience and those who've only known easy. How team leaders are coaching their agents through slower activity and harder conversations. Why Buyers Are Freezing—and What to Do About It The real reasons behind buyer hesitation: interest rates and fear of overpaying. Why “waiting for rates to drop” is a flawed mindset—and how to reframe the conversation with data. How to use job market trends, local lenders, and third-party validation to regain trust and urgency. Mastering the Pending Ratio How to calculate the pending ratio and use it to lead the conversation with confidence. Why this one metric reveals the true pulse of your local market—and how to turn it into a script. What a drop in the ratio actually means and how to prepare your clients accordingly. Dusting Off Your Negotiation Muscles Why most agents haven't had to truly negotiate for years—and why that needs to change fast. Getting creative in today's deals: seller credits, timelines, and win-win structuring. Relearning the art of negotiation with a “back to basics” mindset. Differentiation: The Game-Changer in a Saturated Market Why the “me monster” listing presentation is dead—and what to do instead. How CHSA and CHBA systems build trust, confidence, and credibility faster than any trophy wall. Real-world examples of how agents beat the “800-lb gorilla” in their market by being different. Pricing Psychology & Stopping the Listing Stigma How overpriced listings are killing agent trust—and what to say to win listings with logic. Using hyperlocal trends (zip code and subdivision) to nail pricing strategy. The danger of “buying the listing” and how to pre-frame price reductions before they're needed. Motivation Over Fear: Understanding Real Buyer Behavior Why life events, not interest rates, drive real buying decisions. The CHSA/CHBA process for identifying true AA buyers and sellers. How to coach clients through fear by building belief, not pressure. The CHSA/CHBA Breakdown What CHSA (Certified Home Selling Advisor) and CHBA (Certified Home Buying Advisor) really are. The 8 Laws that power both systems—from differentiation and execution to cooperation and exposure. Why these systems allowed agents to escape production and scale—and how they're working better than ever in 2025. Resources Mentioned HoneyBadgerNation.com – Full access to CHSA/CHBA courses, marketing resources, seller videos, and more Certified Home Selling Advisor System – Over 115 variables that help listings sell faster and for more CHBA Buyer Process – Tools and systems for working only with motivated, qualified buyers The Pending Ratio Formula – [Pending ÷ (Pending + Active)] to forecast market health CHSA Listing Videos – Used to pre-frame listings and reduce objections “Simple Numbers” by Greg Crabtree – Referenced for understanding business financials Two-Hour Touch-Up Staging Strategy – A simple way to stand out and add perceived value Honey Badger Nation Merch – Available now on the site for community reps Final Takeaway Control what you can. Sharpen your skills. Know your numbers. If you're serious about becoming the trusted advisor in your market, the CHSA/CHBA systems are your fast track. Stop winging it. Start winning it. Visit honeybadgernation.com or DM John to get started today.   “It's not a market of want-tos. It's a market of have-tos.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Casa DeConfidence Podcast
The Quiet Expert Crisis & PR That Actually Works with Katie Riess

Casa DeConfidence Podcast

Play Episode Listen Later Jun 8, 2025 63:38


I want to hear your thoughts about the show and this episode. Text us here...Are you sitting on expertise but struggling to be seen? This week on Casa De Confidence, we're joined by PR powerhouse and former network TV producer Katie Riess, who shares how she went from booking political bigwigs at NBC and CBS to helping entrepreneurs craft media messages that land—and lead to real visibility.We unpack:Why confidence is the key to getting featured (and how to build it)What the “quiet expert crisis” is—and how to break free from itHow Katie pivoted her career after becoming a mom (and never looked back)The difference between pay-to-play PR vs. earned media—and why it mattersA simple tip to get yourself media-ready this weekWhether you're launching a book, podcast, or movement—this episode is your permission slip to stop hiding and start showing up.Grab Katie's FREE PR Content Calendar + Media Prep Resources: ktmediastrategies.comConnect with Katie on LinkedInReady to boost your podcast visibility? Book your Podcast Audit with us:This is an invitation to join a supportive community of purpose-driven entrepreneurs who are creating an impact in the world.A mastermind is a community of peers who exchange ideas, provide support, and offer sound advice for running a successful business.Join the Confident YOU Mastermind now at https://goconfidentlyservices.myflodesk.com/confidentyoumastermindSupport the showOther helpful resources for you: For more about me and what I do, check out my website. Do you want a podcast audit? Check out this link If you're looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you'd be a good fit for one of my coaching programs. Thank you for listening to our podcast. Please Subscribe! Join our Facebook GroupInstagram, TikTok We love reviews! Please leave us a review.Contact us if you want to Launch, restart, or grow your podcast.

Podcast Talent Coach
How To Land Interviews And Grow Your Audience with Liam Austin – PTC 548

Podcast Talent Coach

Play Episode Listen Later Jun 8, 2025 33:01


Are you frustrated trying to grow your audience without breaking through to new listeners? I get it. You pour your heart into creating incredible content, but it feels like you're stuck talking to the same handful of listeners every week. GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews. Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks. To be effective, these guest spots need to put you in front of the right, ready-to-engage audience. Trust me, guesting isn't just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business. THE RIGHT PODCASTS Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show. Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you're a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts. You want to get in front of listeners who actually want what you offer, not just more of what you do. GET THEM TO SAY "YES" But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails! Build genuine relationships by demonstrating you've listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics. As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting! LONG-TERM RELATIONSHIPS Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world. Liam and I break down the power of value-driven call-to-actions. Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet. Whether it's a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms. GET STARTED Ready to put this into action? Check out Talks.co, the platform Liam founded to connect podcast guests and hosts quickly and efficiently. Create your (free!) speaker profile and discover shows actively seeking guests right now. If you're serious about growing your audience, it's time to move beyond waiting for listeners to find you. Get started: Use my affiliate link at www.PodcastTalentCoach.com/talks to start for free. As always, if you want personal help refining your content, building relationships, and developing your own podcast growth plan, apply for a coaching call at www.PodcastTalentCoach.com/apply. Let's turn your passion into profit and meaning—because podcasting is the tool, but your impact is the real goal!

Branding Momentum with Veronica Di Polo
You're Not Boring… You Just Sound Like Everyone Else

Branding Momentum with Veronica Di Polo

Play Episode Listen Later May 22, 2025 13:25


You've got the receipts. You've done the work. But if the way you talk about your business still feels like you're “just checking in”... we need to fix that. This episode is for the service provider who knows they're good — but still sounds too polite, too polished, or just... too safe. We're getting into how to sound like the expert you already are,  without turning into a corporate robot or trying to be someone you're not. Because clients don't follow the loudest person in the room. They follow the clearest. ✨ Want to show up like the leader your business needs — even if it still feels a little awkward? Grab my free 4-part audio training: Becoming the Visible Entrepreneur Your Business Needs.  It's short, smart, and built for walking, scrolling, or sipping something strong. _______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.

The Business of You with Rachel Gogos
215 | How Expert Positioning Attracts Better Clients with Amy Posner

The Business of You with Rachel Gogos

Play Episode Listen Later Apr 22, 2025 40:10


What's the difference between a successful freelancer and one who struggles with feast or famine? It's not how good you are at your craft, but how you position yourself to clients. Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, she's launched six successful businesses (five of which are still in business today) and mentored thousands of freelancers to success.  Now, Amy focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients inside her Complete Breakthrough Freelancer course and on her podcast, Business Badassery. Overcoming Feast or Famine The biggest challenge for freelancers is feast or famine–a windfall of work followed by a period of little to no income. The best way to overcome this is with business systems and processes, so you always have another project in the pipeline. Amy teaches her students skills like writing proposals, selling on calls, and communicating the value they deliver. Many successful freelancers give their clients expert strategic advice, but are selling themselves as order takers–someone who does nothing more than follow orders and create deliverables. If you position yourself as a strategist, you're perceived as much more valuable.  The Difference between an Order Taker and an Expert The primary difference between order takers and experts is that experts deliver an experience, not just deliverables. It starts on the discovery call, when you first connect with the client. High-quality clients want a strategic partner, someone they can trust to give them expert advice and who is interested in getting results. Once you've landed the client, you need to deliver on the experience you've promised. When in doubt, overcommunicate and overdeliver. Again, systems and processes come in handy here. Keep the client in the loop on what's happening, especially for longer projects. Be reliable and do what you say you're going to do. Enjoy this episode with Amy Posner… Soundbytes 12:29-12:43 “I see so many successful freelancers who are giving expert advice, and they're counseling as experts, but they're selling themselves as a creator of deliverables. And you're seen in a very different light.” 18:02-18:21 “The truth is, you don't need a unique perspective. You need a perspective. If a client's going out looking, they don't care that I think the same thing you do. They care what I think. So they're not looking necessarily for originality. They're looking for a stake in the ground, that you believe in something and that you have something to say.”  Quotes “What I noticed was that you could be really great at your craft. And if you didn't have commensurate business skills, you didn't do as well as mediocre craftspeople who had the business side down.” “Nobody gets into business to sell stuff. They get into business because they love doing a thing.”  “I'm a chronic over-deliverer. I like to get invested in people and in getting results.” Links mentioned in this episode: From Our Guest Website: https://amyposner.com/ Connect with Amy Posner on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Starter Girlz's show
Why Niching Down Leads to Massive Business Growth

Starter Girlz's show

Play Episode Listen Later Apr 20, 2025 43:22 Transcription Available


Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

Sold With Webinars Podcast
From Interview to Instant Sales | JES 16

Sold With Webinars Podcast

Play Episode Listen Later Mar 26, 2025 10:55


Finding it hard to convert your audience into buyers? In this episode, I dive into the power of strategic interviews and how they can instantly position you as an expert while effortlessly pre-selling your products and services. You'll hear how a single interview generated hundreds of high-ticket applications—and why this method is faster and more effective than a long webinar. I'll break down how to turn interviews into mini books, create a powerful marketing asset, and leverage borrowed authority for maximum exposure. Plus, I'll share details on my Launch Accelerator package that helps experts fast-track their success in just 14 days. If you're ready to scale your business with interviews that sell, tune in now!

Sold With Webinars Podcast
How to Sell Your Methodology | JES 14

Sold With Webinars Podcast

Play Episode Listen Later Mar 24, 2025 9:51


Are you struggling to stand out in a crowded market? In this episode, I break down the power of having a signature system—your unique methodology that sets you apart and gets real results. I'll share insights from my recent mini PDF workshop, where we explored how to package and sell your expertise effectively. You'll learn about MMT (Models, Milestones, and Tools) and why selling a model can be the key to long-term success. Plus, I'll reveal why now is the best time to build a buyers list and scale your business with digital products. If you're ready to turn your knowledge into a profitable system, tune in now!

Double Your Sales Now!
Live Events Are Back Stronger Than Ever

Double Your Sales Now!

Play Episode Listen Later Mar 11, 2025 43:27


This week on Quantum Revenue Expansion, Episode #329—Live Events Are Back Stronger Than Ever—I had the absolute pleasure of sitting down with my dear friend and event powerhouse, Debbie Allen. If you've been wondering whether live events are still worth the effort, let me tell you—Debbie and I are here to show you that they're not just back, they're more powerful than ever! In this episode, we dive into why in-person events are outperforming online experiences, how you can leverage small but mighty events to generate massive revenue, and the proven strategies Debbie has used to dominate the live event space. If you're ready to learn how to fill a room, create transformational experiences, and make serious money doing it, you won't want to miss this conversation. Listen now and get ready to take your business to the next level! Episode Highlights:Introduction 0:00Live Events = Big Profits 08:12Small Events, Big Money 14:45Filling the Room with Buyers 22:30Turning Attendees into Clients 35:18Resources Mentioned:Sales Camp – A live, in-person event designed to help business owners master sales, refine their scripts, and book more appointments with ease. It includes pre-work, coaching, and live implementation to help attendees achieve real results. https://go.ursulainc.co/sales-campBig Money Stages: Make Six to Multiple Six Figures in a Weekend From Live Events! https://www.bigmoneystages.com/Expert Positioning for More Success & Growth - How to Masterfully Build & Grow a Highly Profitable 6-7 Figure Expert Business Lifestyle! https://www.expertpositioningsuccess.com/Follow:Ursula: @7figure_CEOwww.instagram.com/7figure_ceo/

optYOUmize
Mastering Media Magnetism: Jill Lublin's Secrets to Publicity and Expert Positioning

optYOUmize

Play Episode Listen Later Jan 30, 2025 35:05


Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram interviews Jill Lublin, a renowned publicity expert, about the importance of publicity for entrepreneurs. Jill shares her journey from law school to the music industry, where she discovered her passion for promotion and publicity. The conversation covers essential topics such as crafting a clear message, claiming expertise, navigating media opportunities, and understanding the ROI of publicity. Jill emphasizes the significance of authenticity, sound bites, and leveraging social media while maintaining a focus on traditional publicity strategies. Listeners are encouraged to embrace their unique stories and experiences to enhance their visibility and attract clients. Visit https://jilllublin.com/challenge to join her on the 3-Day Publicity Challenge to discover the strategies you can use to gain massive visibility and attract the leads, clients, and referrals you need to take your business to the next level. Chapters 00:00 Introduction to Publicity and Jill Lublin 02:50 Understanding Public Relations for Entrepreneurs 06:03 Crafting Your Message: The Key to Publicity 08:51 Claiming Your Expertise and Overcoming Doubts 12:10 Navigating Media Opportunities Effectively 14:48 The Importance of the Ooh-Ah Factor 17:59 Leveraging Social Media and Ads for Visibility 21:09 Understanding ROI in Publicity 23:54 Conclusion and Resources for Publicity Success #publicity #prstrategies #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating a Brand
Standing Out as a Podcast Guest | Brenden Kumarasamy

Creating a Brand

Play Episode Listen Later Nov 12, 2024 11:01 Transcription Available


Send Us a Text MessageMore people are wanting to be guests on podcasts than ever before. Because of this, it's becoming increasingly difficult to stand out in the minds of hosts and their listeners. Thankfully, there's something you can do to make sure you're the guest that is talked about for years to come. In this episode, Brenden Kumarasamy explains what you can do to ensure you're the guest who stands out from among the masses. Get ready to impact podcast hosts and listeners while getting invited to guest on more shows!MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305Chapters00:00 Introduction to Grant Cardone's Influence01:49 Becoming an Undercover Billionaire in Podcasting06:01 Practical Steps to Podcast Guesting Success10:18 Final Thoughts and Key TakeawaysTakeawaysGrant Cardone exemplifies tenacity and grit in achieving goals.Listening to industry interviews can enhance your podcasting skills.Practice answering interview questions to build confidence.Don't wait for others to pick you; choose yourself.Recording practice interviews can help break the ice.A YouTube video can make your podcast pitch stand out.Focus on providing value in your pitches to hosts.Consistency in practice leads to expertise in podcasting.Networking is crucial for podcast guesting success.You can become a recognized expert in your field quickly.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/305

Podcasting for Introverts | How to Start a Podcast & Podcasting Tips for Introvert Entrepreneurs, Solopreneurs, Online Coache
62. How to Fill Content Gaps Without Interviews - Podcasting Tips for Solo Episodes and Expert Positioning

Podcasting for Introverts | How to Start a Podcast & Podcasting Tips for Introvert Entrepreneurs, Solopreneurs, Online Coache

Play Episode Listen Later Nov 12, 2024 12:28 Transcription Available


Are you wondering how to keep your podcast content schedule full if you reduce or stop doing interviews like I suggested in Episode 60? Today, I'm sharing podcasting strategies for creating solo content, as well as an alternative style of episode that's not just you delivering a monologue.  Tune in to find out how to position yourself as the expert that your audience wants to learn from week after week! Mentioned in this episode:Episode 60 - Why You Should [Probably] Stop Doing Interviews On Your Show…Podcasting Hot Take!This episode was produced by me, The Podcast Teacher™! Contact me at Hello@ThePodcastTeacher.com.

Direct Sales Done Right
Episode 290: How Leaders Build A Social That Creates Authority & Expert Positioning

Direct Sales Done Right

Play Episode Listen Later Sep 5, 2024 28:46


In the upcoming episodes of The Direct Sales Done Right Podcast, Melanie and Katy will focus on engaging with individuals in direct sales who aspire to become leaders, current leaders aiming to expand their organizations, and those looking to scale their teams. Their motivation for this series stems from observing a common challenge: the significant fear and difficulty in bridging the gap between one's current position and achieving effective team leadership. Melanie and Katy aim to address the shift from a Seller Mindset to a CEO Mindset and explore the internal narratives that influence this transition.HIGHLIGHTS: 4:25 The two part difference between someone in a top leadership rank in the network verus someone who is solely confidently and successfully selling. 8:20 Personal business building activities first is key when moving into a strong network marketing leader. 10:47 Why sharing brand awareness content about the business oppournity is proof that the business model works. 19:44 Bringing excitement around the business opportunity will create more momentum in building your business. From Seller to CEO Playbook is now yours!Follow Melanie and Katy here: Melanie Mitro InstagramKaty Ursta Instagram Direct Sales Done Right InstagramPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

The Encore Entrepreneur
218: Speaking Your Value and Worth with Krista Martin

The Encore Entrepreneur

Play Episode Listen Later Jul 16, 2024 36:02


In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients. They explore challenges women face in valuing their expertise and confidently setting prices. Krista introduces her "speak to profit" system, focusing on expert positioning, crafting compelling talks, and converting engagements into high-ticket offers. The episode highlights the significance of visibility, niche focus, and strategic speaking to drive business growth. Krista's Free Gift  Connect with Krista:Krista's Website LinkedIn: Krista Lang Martin Join Krista's Facebook Group Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Invest In Yourself: The Digital Entrepreneur Podcast
Actionable Tips for Podcasting Success from Adam Schaeuble's Journey

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later Jun 17, 2024 46:08


In this episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with Adam Schaeuble, the dynamic host of Podcasting Business School, to delve into the art and business of podcasting. Adam, who transitioned from owning a fitness facility to becoming a full-time podcaster and business consultant, shares invaluable tips for aspiring podcasters. Discover how to bring energy and actionable advice to your show, the importance of building an email list, and creating authentic connections with your audience. Adam also reveals his secret to maintaining a work-life balance while maximizing brand growth through strategic content creation and community engagement. Don't miss Adam's insights on converting listeners into clients, leveraging free coaching sessions, and the power of networking to boost your podcasting success. Tune in to learn how you can monetize your passion and become a standout in the booming podcast industry! Listen to the full episode to get actionable tips straight from a top 100 Grand Podcaster and discover the secrets to thriving as a digital entrepreneur.

Be In Demand
213. Preventing Burnout by Embracing the Expert Positioning with Public Speaking [Speaker Breakthrough Session with Stefano Nti]

Be In Demand

Play Episode Listen Later Jun 6, 2024 21:23


If you're looking for tips for public speaking on topics like: ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? ***How to use organic lead generation? ***How to make money speaking...Then check out Ep 213 of Be In Demand where I do an audit on how to get positioned as the expert, prevent burnout for a new business with Stefano Nti.***Sign up for a FREE Speaker Breakthrough Session Discovery Call at: https://SpeakAndStandOut.com/SBS

Content Marketing 101 | All Things Content Marketing, Social Media & Personal Branding
How to Become THE Trusted Mortgage Broker (Expert Positioning Guide)

Content Marketing 101 | All Things Content Marketing, Social Media & Personal Branding

Play Episode Listen Later Jun 3, 2024 22:15 Transcription Available


For the FULL experience watch the video on youtube hereGo Deeper:Tune into my Mortgage Business Mastery podcast, dropping new episodes every Tuesday. This solo show answers questions from brokers, submitted via my Instagram page, diving deep into what you want to know. Stay ahead of the game with the insights shared in every episode. If you're a broker looking to up your game, this podcast is for you.https://ashborland.com/soloLearn More On Instagram:Follow me on Instagram for practical short video tutorials on systems and processes to boost your sales and marketing as a mortgage broker. The content here is different from YouTube and highly valuable for advisors. https://ashborland.com/instagram Free Course:Check out the Free Mortgage Marketing Blueprint, a comprehensive seven-step course designed to help mortgage brokers build a solid and robust marketing system for their brokerage. This course covers everything you need to know to succeed.https://ashborland.com/blueprintPodcast Interview Series:Listen to the Mortgage Mavericks podcast, where I interview the best and brightest in the business. They share their stories and insights, with new episodes released every Thursday.https://ashborland.com/mavericksLet's Connect: Feel free...

Do the thing
Corey Poirier: How Speakers Get on Stages

Do the thing

Play Episode Listen Later May 22, 2024 55:30


Unlock the vault of professional speaking secrets as I, Stacey Lauren, engage in a riveting sit-down with Corey Poirier, the renowned "that speaker guy." Together, we dissect a treasure of strategies and personal stories that will fuel both the budding and seasoned speaker's journey to the spotlight. From Corey's transformational leap from modest speaker to commanding top dollar on stage, to the creation of Blue Talks, this episode is a goldmine of entrepreneurial wisdom and speaking savvy.Strap in for a tour across diverse speaking landscapes where we share tales and tactics that resonate with any audience, whether they're building homes or planning funerals. Discover how resilience weaves into every narrative and learn the hack to connect with professional associations that can skyrocket your speaking career. I'll also reveal the mighty power of referrals, the art of authentically positioning oneself in the market, and why investing in your growth is not just an option, but a necessity for your speaking success.Wrapping things up, I take you behind the scenes of crafting compelling value propositions that resonate with event organisers and align with audience expectations. Plus, get an insider look at the TEDx application process and the nurturing ethos behind Blue Talks. Remember, action is your ally, not waiting in the wings! Embrace the insights shared, step into your potential, and join our community in shaping the world of professional speaking.(00:02) Unveiling the Secrets of Professional Speaking(11:03) Finding Speaking Opportunities for Professional Speakers(19:29) Powerful Tips for Getting Booked(23:47) Leveraging Podcasts for Expert Positioning(26:47) Strategies for Speaker Success(34:51) Value Propositions for Event Speakers(42:57) Success in Public Speaking and Branding(54:41) Inspiring Do the Thing Podcast Talk

Invest In Yourself: The Digital Entrepreneur Podcast
How Andrew Carter Used His Aviation Skills to Build a Publishing Empire

Invest In Yourself: The Digital Entrepreneur Podcast

Play Episode Listen Later May 15, 2024 35:26


Join us on the latest inspiring episode of "Invest In Yourself: the Digital Entrepreneur Podcast," where we dive into the dynamic world of digital entrepreneurship with Andrew Carter, celebrated international author, business mentor, philanthropist, and CEO of Global Publishing Group. In this must-listen episode, titled “Digital Entrepreneur Andrew Carter Talks about Global Publishing Group,” Andrew shares his remarkable journey from airline captain to a top-tier entrepreneur and respected publishing mogul. Discover how he leveraged his passion for solving problems and his strategic acumen to climb to the number 2 spot in the country within just six months, outpacing major corporate giants by focusing on quality and innovation. Listeners will gain invaluable insights as Andrew elaborates on the power of books as essential tools for marketing and positioning, the importance of distinguishing oneself in the competitive market, and leveraging personal authority to attract a lucrative clientele. He also touches on his philanthropic endeavors, including his work with Little Wings and other non-profits, illustrating the profound impact of entrepreneurial success on giving back to the community. Whether you're a budding entrepreneur or a seasoned business owner, Andrew's story of transformation, dedication, and success will inspire you to think differently about your ventures and encourage you to "Invest in Yourself." Tune in to uncover the strategies that propelled Andrew to the forefront of the digital entrepreneurship scene and learn how you, too, can harness these tactics for your success. Don't miss this engaging conversation filled with actionable advice and heartening stories—perfect for anyone eager to make their mark in the digital world.

Casting The Pod with Adam Schaeuble
472: How to build up your expert positioning with your podcast. (Podcast Audit: the With God as My CEO podcast)

Casting The Pod with Adam Schaeuble

Play Episode Listen Later May 3, 2024 26:20


If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 472 of Podcasting Business School where I do a Podcast Audit of the With God as My CEO podcast.   ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

Expert in You Podcast with Ann Carden
Building Your Influence System: Expert Positioning and Rinse-and-Repeat Marketing

Expert in You Podcast with Ann Carden

Play Episode Listen Later Mar 13, 2024 12:05


In this episode, host Ann Carden digs deep into the critical marketing and sales elements for coaches and consultants.She emphasizes the importance of building a strong influence system to showcase expertise and credibility, while also highlighting the need for a revenue-generating marketing system to attract and convert potential clients.Ann also stresses the significance of a streamlined sales process to effectively close deals, offering valuable insights and practical tips for aspiring experts in the industry.Tune in to discover how to enhance your marketing and sales strategies, and take your business to the next level.Key Moments: 00:01:40 Your influence system is crucial for positioning and building credibility in the market. 00:05:01 Building your influence system involves optimizing your social media profiles, showcasing expertise, and garnering testimonials and case studies. 00:06:05 A strong influence system leads to increased opportunities, referrals, and more positive responses for speaking engagements and interviews. 00:07:35 Your marketing system is essential for generating leads and converting them into clients. 00:08:50 Implementing a systematic approach to reaching out to potential clients and closing sales can significantly impact business growth.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us

The Bad B*tch Entrepreneur
Expert Positioning | Ep #130

The Bad B*tch Entrepreneur

Play Episode Listen Later Dec 21, 2023 18:24


There are a lot of experts out there these days, but what does it really mean to be, and have, expert positioning? You can't really fake it ‘til you make it, but you can do these TWO things to position yourself like the expert you ARE. In this episode I'm covering… The TWO things you really need to position yourself like an expert How to grow your confidence when you're way overqualified but still feel like a fraud The business revenue blow up that happens when you embody your expertise The 3 questions to ask yourself to be in integrity with the facts & your expert mindset Unf*ck your “selling is gross” mindset so you can make more $ with integrity — Join us in Sell Like a Feminist: www.selllikeafeminist.com Fill your pipeline with Resourced & Ready clients and make 7-figures in 20 hrs/week — Join the Feminist Business Accelerator to start scaling for more income and impact than ever: http://melaniechilders.com/mastermind Come to my FREE private FB group, Bad B*tch Entrepreneurs for regular live videos, tips, and support: https://www.facebook.com/groups/badbentrepreneurs Send me a DM on Facebook: https://www.facebook.com/melaniedc/ © 2021 - 2023 Melanie Childers

Casting The Pod with Adam Schaeuble
416: How to leverage a podcast for increased expert positioning. (Podcast Audit: the Amplify Your Marketing Message podcast)

Casting The Pod with Adam Schaeuble

Play Episode Listen Later Oct 20, 2023 23:31


If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 416 of Podcasting Business School where I do a Podcast Audit of the Amplify Your Marketing Message podcast.    *** Ready to learn more about how I'm using a Limited Series Podcast to find my ideal listeners and convert them into becoming my best clients? Get all of the info on my new Limited Series Podcast Funnel Blueprint: https://www.podcastingbusiness.school/lspf Add in more solo/coaching episodes for increased expert positioning with your content. Look for ways to include podcast episode recommendations into your email funnels. Try using a CTA to get listeners to record episode recommendation audio for you to use on the show.

No Limits Selling
Powerful Tips on Monetizing Expertise & Mastering Sales

No Limits Selling

Play Episode Listen Later Oct 20, 2023 25:22


On Episode 341 of The No Limits Selling Podcast, we have Debbie Allen. What makes Debbie Allen's business mentoring unique is her 'hands-on'​ personalized attention to her clients. Integrity, follow and commitment to excellence are all core business values. She supports small business owners, entrepreneurs, speakers, and coaches in creating and building highly successful expert businesses. Debbie has built and sold 6 million-dollar companies in diverse industries and has been an entrepreneur since the young age of 19. Today, she is known as The Market Positioning Expert by supporting her clients in developing brand domination around their expertise. Debbie works with small business owners, entrepreneurs, coaches, speakers, and experts in many different niche markets. Debbie has been a professional business speaker for over 25 years and has presented to thousands of people in 28 countries around the world. She is an award-winning entrepreneur and bestselling author of 10 books including The Highly Paid Expert, Success Is Easy, and Expert Positioning. Her expertise has been featured in dozens of publications including a regular featured expert with Entrepreneur Magazine. Additional media include Forbes, the Washington Post, and USA Today.  Find Debbie Allen: LinkedIn, Website, Twitter [EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance] Interested In Our Real Estate Coaching Services? Explore Our Website: Link Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: Link Find us on Social Media:   LinkedIn | Facebook community | Instagram Like what do you listen to? Subscribe to our podcast! Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar

Sell or Die with Jeffrey Gitomer and Jennifer Gluckow
Position Yourself as an Expert and Accelerate Your Business with Debbie Allen

Sell or Die with Jeffrey Gitomer and Jennifer Gluckow

Play Episode Listen Later Oct 3, 2023 28:48


This week we are excited to sit down with Debbie Allen. Debbie Allen is the World's #1 Authority on Expert Positioning. She is an internationally-recognized business growth and market positioning expert. Debbie has been a professional speaker and business mentor for 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert, Success Is Easy and her newest book Expert Positioning. Check out Debbies Website HERE Get your Free Training with Debbie HERE YouTube 

Workplace Warrior®
Debbie Allen: Confessions of a Successful Shameless Self-Promoter

Workplace Warrior®

Play Episode Listen Later Sep 15, 2023 39:27


About Debbie Allen: What makes Debbie Allen's business mentoring unique is her 'hands on'​ personalized attention to her clients. Integrity, follow up and commitment to excellence are all core business values. She supports small business owners, entrepreneurs, speakers and coaches to create and build highly successful expert businesses.    Debbie has built and sold 6 million-dollar companies in diverse industries and has been an entrepreneur since the young age of 19. Today, she is known as The Market Positioning Expert by supporting her clients in developing brand domination around their expertise. Debbie works with small business owners, entrepreneurs, coaches, speakers and experts in many different niche markets.    Debbie has been a professional business speaker for over 25 years and has presented before thousands of people in 28 countries around the world. She is an award-winning entrepreneur and bestselling author of 10 books including The Highly Paid Expert, Success Is Easy and Expert Positioning.    Her expertise has been featured in dozens of publications including a regular featured expert with Entrepreneur Magazine. Additional media includes Forbes, Washington Post, and USA Today.   In this episode, Jordan and Debbie discuss: The power of relationships in business  Promoting yourself in an authentic way  Getting over the discomfort of self-promotion Success in entrepreneurship  Key Takeaways: It's necessary to treat other people with respect, but it's equally as necessary to be truthful and speak your mind. Relationships are very powerful in business but that doesn't mean you have to be worried about getting everybody to like you.  Promote yourself in an authentic and loving way, showing people that you are eager to give value to them through your expertise. There is an arrogant and tiresome way to do self-promotion, that is what you have to avoid. However, you can't get by anywhere in life if you don't talk about what you do and what you are good at.  There's an underlying reason why one may find it difficult to promote themselves. In that case, one must rid themselves of negative preconceptions about marketing. Marketing is good, it serves not only you but for people who are looking for someone like you.  Success in entrepreneurship starts with overcoming mental barriers. You have to believe in yourself so that others can also believe in you and trust your product, skill, or expertise.  “You need to tell people what you do. Otherwise, you're not going to get the opportunities that you deserve” —  Debbie Allen Want to find out how entrepreneurs are turning their businesses around with expert positioning to build multiple 6-7 figure income streams? Check out Expert Positioning here:  www.ExpertPositioningSuccess.com    Connect with Debbie Allen:   Website: www.DebbieAllen.com  Facebook: https://www.facebook.com/DebbieAllenInternational  LinkedIn: https://www.linkedin.com/in/debbieallenspeaker/  YouTube: https://www.youtube.com/user/dallen7001  Connect with Jordan:  For executives wanting a complimentary executive coaching conversation: jordan@jordangoldrich.com  Website: www.workplacewarriorinc.com Twitter: https://twitter.com/jordangoldrich1 Facebook: https://www.facebook.com/jordan.goldrich Instagram: https://www.instagram.com/jordangoldrich/ LinkedIn: https://www.linkedin.com/in/jgoldrich/  

Casting The Pod with Adam Schaeuble
404: Using client success episodes for expert positioning. (Podcast Audit: the Ahead of the Curve Scoliosis Experience)

Casting The Pod with Adam Schaeuble

Play Episode Listen Later Sep 8, 2023 27:00


If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 404 of Podcasting Business School where I do a Podcast Audit of the Ahead of the Curve Scoliosis Experience podcast.    ******** Check out my brand new podcast: Podcast Monetization Tips for Online Coaches, Consultants, and Service Providers.   https://podcasts.apple.com/us/podcast/podcast-monetization-tips-for-online-coaches-consultants/id1701828314

Scale Your Sales Podcast
#204: Debbie Allen - Market Your Position to Increase Credibility and Sales

Scale Your Sales Podcast

Play Episode Listen Later Aug 28, 2023 31:31


In this week's Scale Your Sales podcast episode, my guest is Debbie Allen, the World's #1 Authority on Expert Positioning. Debbie Allen is an internationally recognized business growth and market positioning expert. She has been a professional speaker and business mentor for over 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert, Success Is Easy and Expert Positioning. She mentors clients from around the globe who want to position themselves for more influence and credibility to highly monetize from their expertise. In this episode, Debbie delves deep into the concept of breaking out of the flip-flop zone and instead, making quality decisions. Her book, "Success is Easy," is a true testament to how she's harnessed her life experiences to understand one thing: tackling success head-on is a breeze. She does not hold back on sharing incredible strategies that can turn your failures into fuel for growth and advancement. Tune in to revamp your perspective and get ready to stride towards success with confidence. Visit her website https://debbieallen.com and get a free gift at https://expertpositioningsuccess.com.    Welcome to Scale Your Sales podcasts, Debbie Allen.   Timestamps: 01:50 Selling should only be done if you truly believe in what you're offering. 12:40 The foundation is your expert brand. 16:00 Sales is when you see a problem and you have the right solution. 18:20 You sell your enthusiasm for what you have. 20:50 Anybody can go down at any time. 22:08 Things change, and you got to be on top of your game.   www.facebook.com/debbiealleninternational https://www.linkedin.com/in/debbieallenspeaker/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.     Book Janice to speak virtually at your next event https://janicebgordon.com       LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    Twitter: https://twitter.com/JaniceBGordon     Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast     More on the blog https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon    Facebook: https://www.facebook.com/ScaleYourSal...  

Power Your Profits Podcast
Mastering Sales: Unlocking Your Expert Positioning for Success with Debbie Allen

Power Your Profits Podcast

Play Episode Listen Later Aug 11, 2023 33:08


Interview with Debbie Allen Join us in this empowering podcast episode as we dive into the world of sales with renowned entrepreneur Debbie Allen. Discover how to embrace sales as a service-oriented business and align your intentions with genuine service. Explore the importance of establishing yourself as an expert, communicating your unique value proposition, and building trust with potential clients. Learn Debbie's authentic approach to closing sales and the power of educating and empowering your clients. Explore sales strategies across different platforms and adapt your approach to create an authentic connection. Unleash your potential as an influential expert, position yourself effectively in the market, and master the art of sales. Additionally, gain insights from Debbie on wealth building and leveraging multiple income streams for long-term financial stability. Discover the importance of diversification and strategic planning to secure your financial future. Invest in yourself, seek guidance from experts, and take action today to shape a brighter future for your business and personal life. Unlock the power of sales and position yourself for lasting success. Connect with Debbie Allen: Debbie's Website: https://debbieallen.com Connect with Susie: Visit Susie's Website: ⁠https://susiecarder.com/⁠ Listen To The Podcast: ⁠https://linktr.ee/POWERYOURPROFITS⁠ Fractional COO Services: ⁠http://www.coo.poweryourprofitspodcast.com/⁠ The Bullet Train to Big Profits Course: ⁠https://www.course.poweryourprofitspodcast.com/⁠ Buy The Power Your Profits Book: ⁠https://book.poweryourprofitspodcast.com/⁠ #MasteringSales #ExpertPositioning #FinancialSuccess #PodcastEpisode

Podcast Monetization Tips: For online coaches, consultants, and service providers.
006: How to get more coaching clients with my 2/3 content rule for expert positioning.

Podcast Monetization Tips: For online coaches, consultants, and service providers.

Play Episode Listen Later Aug 10, 2023 18:19


With this limited series podcast you will learn how to leverage a podcast so that you can grow a six figure income stream as an online coach, consultant, or service provider. Resources: -Download the companion workbook: https://www.podcastingbusiness.school/biz-workbook -Sign up for a FREE Podcast Profit Potential Discover Call with Adam: https://calendly.com/transformationcoach/consultation -Use the code BIZ500 and save $500 on the Podcasting Business Accelerator program. https://www.podcastingbusiness.school/accelerator

coaching clients expert positioning
Be Seen Be Loved with Christie Love
Business Branding for Expert Positioning

Be Seen Be Loved with Christie Love

Play Episode Listen Later Jul 10, 2023 20:06


In this episode, Christie talks about elevating your business through branding and expert positioning is vital as it establishes trust, credibility, and differentiation in a competitive marketplace, leading to increased business opportunities. As a speaker, it helps you build a strong personal brand, positioning you as an authority in your field and attracting more speaking engagements and opportunities for professional growth.You can find Christie at www.beseenbeloved.comBe sure to rate and subscribe! Xx, Christie Hosted on Acast. See acast.com/privacy for more information.

The Speaker Lab
How to Develop Your Expert Positioning Statement (EPS) with Michelle Onuorah [Coaches Corner]

The Speaker Lab

Play Episode Listen Later Jun 27, 2023 39:36


Our system here at The Speaker Lab includes establishing non-negotiable elements of a successful speaking business early. Once you establish these fundamentals, you get to move on to the “fun” stuff like preparing your talk and creating snazzy marketing materials. While our coaches can only personally guide you through creating these steps in our coaching programs, they also come on the podcast to introduce some of the most important pieces of the great puzzle that is your speaking business. One of those fundamental pieces is your Expert Positioning Statement (EPS). This week, TSL coach Michelle Onuorah joined our director of student success Maryalice Goldsmith for Episode 452 of The Speaker Lab Podcast to dig into what an EPS is and why it's so important. If your speaking business is a pyramid, your EPS is the foundation. If that sounds like a big deal, it is! At the core of every good speaking platform is solving a problem for a particular audience. In your EPS, the solutions you offer, the people you serve, and the transformation you hope to effect all come together into one statement. Discovering your EPS is all about getting clear on the vision toward which your entire speaking business is oriented. This process isn't just helpful to building out your business strategy–it will also empower you to act more boldly in the speaker marketplace. Accurately communicating and the value you bring to the table helps you recognize your own worth and promote your business accordingly. Michelle and Maryalice share great tips for how your EPS keeps you on track by emphasizing what you're best at. It reflects who you are and the types of people you want to attract. It acts as the compass for your personal branding journey so that your clients and audience know exactly what they're getting when they hire you or see you walk on stage. While formulating your EPS can be an intimidating challenge, our coaches will walk you through how it's actually an incredible opportunity to focus on yourself and your brand. You'll also learn all about:Why your EPS matters even before your speaking business gets off the ground. How formulating your EPS can help you avoid the toxic comparison trap.When to adapt or expand your EPS.How your demeanor and exterior affect the clients you attract. Why clarity breeds confidence in the speaking world. How to align the elements of your brand in the direction you want your business to go.…and so much more!Episode Resources:Our CoachesBook a Call with The Speaker LabSubscribe on Apple PodcastsGet Booked & Paid To SpeakGet a FREE Copy of The Successful SpeakerSpeaker Fee CalculatorSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Casting The Pod with Adam Schaeuble
340: How to increase expert positioning as a podcaster. (PODCAST AUDIT: Matters Of Light)

Casting The Pod with Adam Schaeuble

Play Episode Listen Later Jan 27, 2023 27:25


If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 340 of Podcasting Business School where I do a Podcast Audit of the Matters of Light podcast.  *** Podcasting Business Bootcamp enrollment is OPEN through February 3rd 2023: https://www.podcastingbusiness.school/

Casting The Pod with Adam Schaeuble
334: Podcasting Tips for increased expert positioning (PODCAST AUDIT: the It's All Connected podcast)

Casting The Pod with Adam Schaeuble

Play Episode Listen Later Jan 6, 2023 27:00


If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 334 of Podcasting Business School where I do a Podcast Audit of the It's All Connected podcast.  **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!

Loan Officer Wealth
Paul Meredith, Author of Beat the Bank & The Renowned Mortgage Broker of Canada Shares His Insights On Expert Positioning in the Mortgage Industry.

Loan Officer Wealth

Play Episode Listen Later Dec 6, 2022 34:02


Amazon best-selling author and one of Canada's top 75 mortgage brokers Paul Meredith is on The Loan Officer Wealth Podcast this week!   During this exciting conversation, you will learn more about when to reach out to your database and what you should bring to the table for new clients.   During this incredibly valuable conversation, you will learn:

Grind and Gratitude
Ep. 133: 3P's of Expert Positioning

Grind and Gratitude

Play Episode Listen Later Nov 21, 2022 14:44


If you're looking to set apart from the competition and position yourself as the go-to expert in your niche, this episode is for you. In this episode, I'll show you how to use a 3-step process to become the go-to expert in your industry. Learn how to attract clients, stand out from the competition and build a go-to brand. It's not about your brand colors or your logo. People don't buy from you because you have a cool website. And it's not about just positioning 7 posts a day on social media. The way to stand out in your industry is 3 simple steps, but most "experts" won't tell you this because they want you to pay them to run your ads or build your funnel. You don't need any of this. You don't even need a website. Learn this 3-step process and you're on your way to attracting the clients you want and making more money in your business.   Coach Danny Stone's Links Champion You Academy Danny Stone Website Danny Stone Facebook Danny Stone Instagram Danny Stone Twitter Danny Stone LinkedIn  

expert positioning
Conscious Millionaire  J V Crum III ~ Business Coaching Now 6 Days a Week
2537: Debbie Allen: The Secrets to Position Yourself as an Expert

Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week

Play Episode Listen Later Nov 14, 2022 44:51


Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Debbie Allen: The Secrets to Position Yourself as an Expert Debbie Allen is known as The World's #1 Authority on Expert Positioning. She is a bestselling author of 10 books including her newest book Expert Positioning. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

world secrets authority heard position business podcasts subscribing debbie allen jv crum iii position yourself expert positioning inc magazine top conscious millionaire show millionaire entrepreneurs conscious millionaire network world class business experts
Conscious Millionaire Show
2537: Debbie Allen: The Secrets to Position Yourself as an Expert

Conscious Millionaire Show

Play Episode Listen Later Nov 14, 2022 44:51


Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Debbie Allen: The Secrets to Position Yourself as an Expert Debbie Allen is known as The World's #1 Authority on Expert Positioning. She is a bestselling author of 10 books including her newest book Expert Positioning. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

world secrets authority heard position business podcasts subscribing debbie allen jv crum iii position yourself expert positioning inc magazine top conscious millionaire show millionaire entrepreneurs conscious millionaire network world class business experts
Big-Ticket Clients™
238: Highly Paid Expert Positioning, With Debbie Allen

Big-Ticket Clients™

Play Episode Listen Later May 17, 2022 32:08


As an expert, how do you stand out in today's noisy online business landscape? How do you craft a message, build a business, and attract your ideal clients when everyone is standing on a mountaintop with megaphones, screaming that they can do everything you say you can do...only 10x better and with less work. As an expert in today's world, how do you get heard above the noise of social media?Despite the difficulties of cutting through the cacophony in today's online world, there is an immense amount of potential in the expert and advisory business, which has been valued to be worth Billions of dollars annually. In my research into what it takes to be a successful "highly paid expert", I was fortunate to come across an awesome, powerful book of the same name, and even more fortunate to interview its author, the incomparable Debbie Allen.In this episode, we meet Author, Speaker, and Business Coach, Debbie Allen, who helps Coaches, Speakers and Entrepreneurs attract and acquire High Paying Clients with Expert Market Positioning.The best ways to connect with Debbie Allen online are:LinkedIn: https://www.linkedin.com/in/debbieallenspeaker/ Website: https://debbieallen.com/Free 30 minute Masterclass: https://debbie-allen.mykajabi.com/expert-positioning-strategy-call

The Wealthy Speaker Podcast – Jane Atkinson
Expert Positioning to Grow Your Speaking Business with Debbie Allen

The Wealthy Speaker Podcast – Jane Atkinson

Play Episode Listen Later Mar 24, 2022 31:13


Do you consider yourself the expert in your field? When people ask what you do, are you comfortable telling them that you're the number one choice to help solve their particular problem? On this episode of The Wealthy Speaker Show, we are thrilled to welcome The Expert of Experts Debbie Allen to share her vast knowledge about how serving your clients and creating expertise will help grow your speaking business. If you would like some great advice and strategies on becoming an expert in your industry and gaining credibility to boost your bottom line, you simply can't afford to miss this episode! For access to FULL SHOW NOTES including video and links, visit https://www.speakerlauncher.com/category/podcasts/