Sound Laws of Success Podcast

In this episode, I talk with Sal Tirabassi of CFO Pro Analytics about how he got his start in business, lessons he has learned along the way, and helpful financial data that all entrepreneurs need to be paying better attention to in their businesses.  Sal is a seasoned CFO and also brings a 15-year background as a partner in growth equity and venture capital funds. As a Fractional CFO, he brings a comprehensive background in financial strategy, financial modeling, analytics, data science, and capital raising. Over the course of twenty years, he has developed world-class expertise in strategic forecasting and capital management, significantly enhancing the financial operations of businesses he partners with. He is committed to providing actionable strategies and insights, aiming to guide businesses toward both short-term and long-term success. As a tenured CFO, Salvatore has driven transformative financial leadership, steering companies through periods of substantial growth and change. His strategic financial planning has paved the way for overall stability and led to wide-ranging operational improvements. Salvatore is also known for his forecasting services, which are underscored by a remarkable accuracy rate. For owners of cash-flowing businesses, Salvatore has direct experience structuring tax-advantageous structures such as captive insurance programs, state tax credits, and Employee Stock Ownership Programs. Working closely with a client, he details the strengths and weaknesses of each initiative, so that it is easy to understand how they fit into a company's unique strategic planning, profitability, and cash flow objectives. Beyond his work as a CFO, Salvatore also has a fifteen-year background as a venture capital and private equity investor, giving him a deep understanding of investment strategies and the cultivation of value in a variety of market sectors. He has sat as a key member on several boards of directors, handling audits, restructurings, and acquisitions. Over the course of his career, he has successfully facilitated over $400 million in equity and debt fundraising, which has proven critical for companies' expansion and recapitalization efforts. His experience in mergers and acquisitions includes the strategic purchase and sale of 12 companies, processes that have included value creation and transaction management. As a supplement to his Fractional CFO and investor roles, Salvatore serves as an advisor and executive coach, offering guidance in analytical decision-making, strategic planning, and professional development. His academic background includes an MBA from the Wharton School where he graduated with Palmer Scholar honors and a MSE in Telecommunications and Networking Engineering from the University of Pennsylvania. He completed an AB at Harvard University.

In this episode, we talk with Heather Ripley, who is the founder and CEO of Ripley PR, based in Maryville, Tennessee. Heather shares her story about how she got into advertising and public relations, lessons she has learned from helping to promote many top franchise brands, how she helped a client get featured on the Celebrity Apprentice TV show, what she cautions brand owners to pay more attention to and what they should be avoiding in content creation, and her advice on how to differentiate yourself from competitors in your industry.

In this episode, Lee Milteer interviews me about Chapter 13 of my book Clear and Present Game Changers on how to deal with crisis situations in business and in life. I think you'll find this interview helpful as it seems that there are many crisis situations that emerge in business and in life from time to time and it is important to know how to better manage them so you can bounce back from difficult situations to be successful. 

In this episode, I'm interviewed by Lee Milteer about Chapter 12 of my book Clear and Present Game Changers entitled "Stop Playing Small and Selling Yourself Short: How to Create the Business You Want and Deserve." With all of the economic uncertainty today, we talk about how to think and act differently to create the outcomes you want as opposed to settling or scaling back your goals and dreams. I hope you enjoy our conversation on this important topic today.

In this episode, I talk with Dr. Paul Jenkins, best-selling author of Pathlogical Positivity about how to deal with shifts and changes in your life with a different and better outlook and how decisions around your thinking affect the outcomes you have in your life. Dr. Paul is a clinical psychologist specializing in the science and practice of positivity. As a coach, keynote speaker and trainer, author, and host of the Live on Purpose podcast, he empowers individuals, families, and influencers to go far beyond traditional therapy or positive thinking programs to create and live the life they love through powerful positive psychology processes. Our conversation on decisions and focus will impact your life in ways that will help you experience a higher level of joy and satisfaction so that your life and business can get even better.

In this episode, I talk with Jodi Orgill Brown, who went to the hospital to remove a tumor in her brain, expecting to return home after five days in the hospital, and ending up having three surgeries over the course of five weeks that completely upended her life. She shares her inspiring story of how she got through that challenge in her life and her advice on how you can overcome darkness and difficulty to find that the sun still shines.

In this episode, I talk with World Champion Runner and Professional Speaker, Brad Barton, CSP about his book Beyond Illusions and numerous experiences in his life where he had to push through his limitations to achieve more. You'll find this interview to be an insightful look at what it takes to become a champion and succeed in business and life. 

In this episode, I interview publicity expert Melanie Rembrandt about her book Simple Publicity. She shares her insights about common mistakes entrepreneurs make when putting together publicity campaigns and shares from her extensive twenty plus years of experience about what she has found to be at heart of successful campaigns and how entrepreneurs can better use the tools available today to promote their products and businesses.

In this episode, Lee Milteer interviews me about how to avoid distraction and get more done. I share my best strategies about what it takes to stay focused and be more productive. I hope you enjoy our interview.

In this episode, I talk with Clint Pulver, who is an Emmy Award-winning, motivational keynote speaker, author, musician, and workforce expert and the author of the new book, I Love it Here: How Great Leaders Create Organizations Their People Never Want to Leave. He is the president and founder of The Center for Employee Retention and has transformed how corporations like Keller Williams, AT&T, and Hewlett Packard create lasting loyalty through his work and research as “The Undercover Millennial”. Clint was featured in Business Q Magazine as one of their “Top 40 under 40” as a premiere Corporate Keynote Speaker. He is an expert on leadership and employee retention and shares lessons from his new book on connection, retention, and leadership. 

Today's world has changed dramatically in how we interact and communicate with one another. In this episode, I interview leadership expert Kevin Eikenberry about his new book The Long Distance Teammate and what leaders and team members must do to preserve connection in a virtual environment. Kevin's insights on leadership, trust, and connection are vitally important if we are to remain productive and strengthen team relationships in a virtual setting.

In this episode, I share several little known stories I learned from reading and studying about the life of Theodor Seuss Geisel or Dr. Seuss as he is known to millions around the world. I recently finished an excellent biography by Brian Jay Jones entitled Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination. This book is an incredible look inside the life of a fascinating individual who defined the reading of children over the years as he wrote and illustrated classics such as The Cat in the Hat, Green Eggs and Ham, Horton Hears a Who and How the Grinch Stole Christmas. “At the time of his death, Dr. Seuss had published forty-eight books in more than twenty languages….” (Becoming Dr. Seuss, p. 428) and had sold more than 600 million copies of books. His books were adapted into 11 television specials, five feature films, a Broadway musical and four television series. It wasn’t always apparent that Geisel would be a best-selling author and in this episode, I share how he got his start and how he persisted for nearly twenty years before he had a big hit with his book The Cat in the Hat.

In this episode, I discuss lessons on success and failure that I've learned from studying the life of movie star and acting legend Kirk Douglas. Kirk Douglas was born Issur Danielovitch on December 9, 1916. He had an impoverished childhood with immigrant parents and six sisters, but was able to break through with hard work with a brief start on Broadway. His father was abusive and an alcoholic. He had more than forty jobs before he became an actor and starred in 95 different acting roles throughout his career. I grew up watching many of his westerns and films and enjoyed his devotion to making such entertaining productions. He made many mistakes throughout his life with affairs and bad business decisions, but lived a long and full life even after he had a severe stroke in 1996. He wrote a book about his experiences called My Stroke of Luck to help others know how to treat those with family members who suffered from a stroke. He lived another 24 years after this stroke and learned how to speak again. He is buried next to his youngest son Eric who died from an overdose of alcohol and drugs in 2004. There will likely never be another actor quite like him who was so prolific or who was instrumental in changing the studio system by setting up his own production company. I am one who has enjoyed learning from his life and who has enjoyed many of his films. I hope you enjoy these stories and lessons from his life.

In this episode, I talk with my father, Dr. Doug Butler about how he got into horseshoeing, stories from his career, and thoughts about the profession of farriery and teaching.

In this episode, I interview Stephanie Scheller of Grow Disrupt. Stephanie Scheller may be young but she has worked with more than 600 businesses and thousands of individuals in the past five years! At 25 years old, and using the same systems she teaches, she built a business from scratch in less than five months to replace her full-time income and walked away from her corporate job to run her own company dedicated to disrupting the way the world goes into business through sales, marketing & systems. At 26 years old, she published her first book, Friend Power: How the Friends You Choose Can Change Your Life and began co-hosting the BlogTalkRadio phenomenon Black Belt Selling along-side her business-partner and mother Anna Scheller. One year later she published her second book, Getting Past the Gatekeeper, which was also immediately a best-selling publication. At 27 she delivered her first TED talk and at 28 she was nominated to the Forbes 30 Under 30 list for 30 key individuals who are key to watch over the next 30 years! She's an incredible speaker, a phenomenal coach & trainer, and we’re very honored to have her on the Sound Laws of Success today. Stephanie shares her story about how she became an entrepreneur, lessons she has learned, how to build momentum, and the value of attending her Grow Retreat event in San Antonio, Texas each year.

Guinness World Record Holder for the longest solo row across the Pacific Ocean Jacob Adoram Hendrickson is an inspiring individual. He planned and completed an eleven month journey from Washington state across the Pacific Ocean to Australia in his custom designed rowboat Emerson. In this interview, he shares his story about how he accomplished such a remarkable goal. He is an Eagle Scout who spent his high school years running track and cross-country, and playing the saxophone in both marching and symphonic band.  He attended the United States Air Force Academy and spent more than a decade as a military aviator, flying fighter jets extensively throughout the Northern Hemisphere, to include over 170 combat missions.  As part of military training, he became very familiar with land and water survival, and enjoyed the challenges associated with overcoming adversity.  An avid traveler, Jacob has explored over 40 countries. He holds the world record for the longest non-stop time spent rowing solo across an ocean of nearly 336 days. He spent eleven months traveling from Washington state to Australia in a custom made boat he called Emerson. He started on July 7, 2018 and arrived in Queensland, Australia the following June (June 8, 2019). He packed a year worth of food into the boat and spent a lot of time thinking and rowing. He rowed 12 to 16 hours every day and traveled 7,145 miles across the open Pacific Ocean. He encountered waves that were the size of buildings, the monotony of rowing day after day for months, the pain and exhaustion of rowing to get back on track when the wind, storms, and rain drove him off course. He spent 11 months at sea without stopping, without assistance, with no other person with him at all, as far from land as it is possible to be on this planet. It’s an incredible story and I’m glad that he has taken a few minutes to share his experience and the lessons he learned from it. I’ve been inspired by his story and I hope you enjoy our conversation as you think about accomplishing your own goals.

In this episode, I talk with Brian Brooker, founder of Brooker's Founding Flavors Ice Cream, about how he started his business, how he makes and names Brooker's Ice Cream Flavors, insightful tips on marketing and growing a restaurant business in challenging economic times, and why you must sell experiences and quality products to succeed today. You can learn more about Brooker's Ice Cream by going to www.brookersicecream.com or follow them on Instagram @BrookersFoundingFlavors. 

In this interview with disability and personal injury attorney, Ben Glass (www.benglasslaw.com) and coach to attorneys at Great Legal Marketing (www.greatlegalmarketing.com), we talk about his new book Play Left Fullback about how to show up like no one else and other marketing lessons he has learned throughout his life and career. This is an exceptional book on business and balance that I highly recommend.

In this episode, I talk with hiring expert Jay Henderson of Real Talent Hiring and he shares his story how he got started as a performance coach. He shares how his Real Talent Hiring Profile helps understand how people will act once they will hire and the power of focus in getting more done. You'll find this discussion to be an insightful look into what it takes to get more done and how to ensure that you hire the right people in your company.

In this episode, Lee Milteer interviews me about my new book Clear and Present Game Changers which is now available. You can purchase it on amazon.com or under the book section of my web site www.soundlawsofsuccess.com. I hope you enjoy our interview. If you like what you hear, please buy my new book and utilize its principles to turnaround or transform your business.

In this episode, we talk with Dr. John Hatch of the Brain Rehab Clinic in Orem, Utah about his insights into neurology and how the brain works. He shares his successes with helping his patients overcome anxiety, misophonia, concussions, and why relentless forward progression is his mantra in his treatments and his life. Dr. Hatch is the author of The Basis of Brain Rehab and is currently working on his second book. You can learn more about him and his work at www.brainrehabclinic.com.

In this episode, I interview top mattress retailer Jeff Giagnocavo of Gardner's Mattress and More (www.gardnersmattressandmore.com) about his experiences as an entrepreneur and how he creates value so he doesn't compete on price against other competitors including online retailers and big box stores. He also shares lessons about how to attract the right kinds of customers, and what you must do to implement more in your business. This insightful interview will inspire you about how you can give back to your community and the value of main street retail businesses in the community.

Learn 8 big ideas that will help you implement and achieve breakthroughs in your business including how to implement an idea day, how to build a low threshold offer that will magnetically attract prospects into your business, help you set higher goals, confront and beat the challenges that are holding you back, focus on your best and ideal customers, and tips on how to move fast and get more done while minimizing your stress. Don't miss this insightful episode with BIG ideas on what it takes to breakthrough to the next level.

In this episode, we talk with Shaun Buck of The Newsletter Pro in Boise, Idaho on How to Crush It in Business Now. He shares why having a reason why is so important in growing your business, the value of quick wins, how to be really good at the fundamentals in your business, and what you can do to have more impactful relationships with your team members. Shaun has been a successful serial entrepreneur for almost two decades. The Newsletter Pro has only been operating since 2011, but it has rapidly grown into the nation's largest custom newsletter company, mailing millions of newsletters annually. The Newsletter Pro has been recognized for their tremendous growth by Inc. Magazine, making the Inc. 500 list twice and the Inc. 5000 list once. The Newsletter Pro has also been named one of the best places to work in Idaho for the past three years. Shaun was named "Man of the Year" by the Leukemia & Lymphoma Society and is a successful business coach to owners of million-dollar businesses.

In this episode, we talk with Dream Business Coach, Jim Palmer. He is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. He is the host of Dream Business Coach TV and Dream Business Radio. Jim is best known internationally as 'The Dream Business Coach' and creator of No Hassle Newsletters, the ultimate 'done-for-you' newsletter marketing program used by hundreds of clients in nine countries. Jim is the acclaimed author of a dozen books, is a cancer survivor, has been married for over thirty-five years, has four grown children and three grandchildren. Recently, Jim and his wife Stephanie JUST SAID YES to their dream of living on a boat. You can join their adventure on Our Floating Home. Jim shares stories about his entrepreneurial life, what it takes to succeed today, and why decision, action, and an expertise in marketing will help you grow your business faster in today's economy.

In this episode, we talk with Nina Hershberger, the CEO of MegaBucks Marketing. She has written several books including 30 Minute Marketing: 101 Ways to Wow Clients, Customers, and Patients in Less than 30 Minutes and 90 Day Author: How to Become THE Authority in Your Local Market as a Published Author.  We talk about the power of books and celebrity, how you can use a book to get you more business and most importantly key marketing ideas you can do to prosper in the pandemic.

In this episode, Melanie Benson shares mindset and thought patterns that lead to building a big business even in the midst of challenging times. She shares her inspirational story of being in business for over twenty years and the insights she has gained on how to be bold and visible as you have to be seen in order to be hired. You'll love her insights as she shares her strategies for how you can show up, get noticed, and get more business now.

In this episode, we talk with coaching and performance expert Meredith Bell about her new book: Strong for Performance: Create a Coaching Culture With Learning and Development Programs that Stick. Meredith shares her experience of working with coaching clients and the secret to making sure that behaviors are implemented so real change can happen. This is a very insightful interview about why most training programs miss the mark and what you can do to ensure that the training and coaching you offer to your clients and team members gets results and lasts. 

In this episode, I interview Jeff Brown, the host of the Read to Lead Podcast, about how he got his start, lessons he has learned about being more courageous as an entrepreneur, and what it takes to get more done in your daily and weekly schedule. This insightful interview shares Jeff's lessons on what it takes to be more productive and be a better entrepreneur now during the coronavirus pandemic.

In this episode, I talk with Sherrie Sokolowski of SLS Event Planning (www.slseventplanning.com) about how she got started as Bill Glazer's personal assistant and how she got started planning and running successful live and profitable live events. Sherrie shares her perspective on how entrepreneurs can interact with their audience now in a virtual way and how to prepare for the future when live events return. She also shares lessons she has learned from running events put on by many of the top presenters in the world today, ways you can better interact with your audience, and lessons she has learned as an entrepreneur. You'll learn valuable lessons from today's #1 live event planner / manager today in this insightful interview.

Mike Capuzzi has been working with clients since 1998 and over the past two decades and has helped thousands of business owners around the world create better marketing. He is the founder of CopyDoodles and recently launched Bite Sized Books to help business owners create short, helpful books (known as shooks). Shooks are ideal for business owners who want to increase their level of authority and sell smarter by providing helpful information in easy to read, short, helpful books. Mike recently published, Main Street Author, which shows how to author, publish and leverage a shook in their business. In this episode, Mike shares strategies on how you can write your first book to promote your business. He also shares lessons he has learned as an entrepreneur over the years in an insightful and fast moving interview.

In this episode, I share eight laws and lessons to successfully market your business. I discuss the best ideas I've applied in my businesses from Bob Rice's book Three Moves Ahead and Al Ries and Jack Trout's book The 22 Immutable Laws of Marketing. 

In this episode, learn laws and lessons from ConsciousMillionaire.com founder JV Crum III on what it takes to get clear about your purpose and how to be conscious, focused, and take actions that will get you the results you seek. JV shares stories from his background and how a decision at age 5 set him on the path that has led him to massive success in his businesses and life. You'll also learn how he's built an international audience with his acclaimed podcast Conscious Millionaire. Don't miss this episode!

In this episode, learn laws and lessons from entrepreneurial greats Sol Price (founder of Costco), William Lear (serial entrepreneur and inventor of the Lear Jet), Fred Smith (founder of Fed-Ex), Tom Monahan (founder of Domino's Pizza), and Jeff Bezos (founder of Amazon.com).  You'll discover four common themes and lessons between these entrepreneurs as they grew their businesses and changed the world.

In this episode, I interview Eric Lofhom on his Laws and Distinctions for Sales Success. You'll learn how he got his start as an internationally known sales trainer and the stories behind the key distinctions he teaches so you can more successfully sell your product or service.

In this episode, I interview Charlie McDermott about his drive to succeed and lessons he's learned about effectively marketing and promoting a business. Charlie McDermott’s drive has taken him to the top of the fitness industry building an 8 figure health club empire… to the back lot studios of Warner Brothers and multi-million dollar Hollywood deals… and it catapulted him to GKIC Marketerof the Year elite status in a record 15 months time. All of these varied business experiences form the foundation of Charlie’s newest endeavor – BEN, the Business & Entrepreneur Network. This one-of-a-kind member organization provides Immediate Business Building Solutions, with Step-by-Step Blueprints that accelerates the overworked, overwhelmed business owner into independent, wealthy Entrepreneur. Charlie lives in West Chester, PA with his “willing to put up with just about any new business endeavor”, wife of 25 years, Barb. Their youngest daughter Grace… will soon be heading to college. Their loudest family members are dogs, Jasper and Zoe. Zoe was a “I don’t think my apartment will be big enough when this golden labrador puppy grows up.”, gift from their actor son, Charlie (the actor) during a visit home. “The actor” lives in Burbank, CA and stars as Axl in the ABC hit comedy “The Middle”. Speaking of the middle, Erin their middle daughter is an honor student and cheerleader attending college in Philadelphia.

In this episode, I'll share suprising lessons from the greatest business icons from Lewis Schiff's book entitled Business Brilliant: Suprising Lessons from The Greatest Self-Made Business Icons. The book Business Brilliant is fascinating because it takes seven common beliefs or ideas and our society and shows how the wealthy and the middle class think differently about these ideas. You'll discover how you can use these ideas to think differently and achieve more in your business.  

In part 2 of this episode, I share 11 wealth attraction behaviors that can help you attract more of what you want in your business and in your life.

Learn five lessons and truths I've learned about money and seven repelling behaviors that can prevent you from having the business you really want in part one of this two part episode on wealth repelling and wealth attracting behaviors.

Learn eight more lessons about how Dale Carnegie, author of How to Win Friends and Successful People went from an unknown farm boy from Maryville, Missouri to the most successful author of his time. You'll hear fascinating stories about the struggles this entrepreneur faced as he figured out on his journey that you can apply in your business today.

Learn how a farm boy from Maryville, Missouri got his start, wrote the #1 best-selling book How to Win Friends and Influence People and changed the world. In Part 1, I share six lessons that you can apply in your business based on the humble beginnings of one of the most widely read and successful personal development authors and trainers in the past 100 years. 

Learn six lessons from Disney's life that impacted the way he grew his business from its humble beginnings to a worldwide powerhouse.

In this episode, I’ll reveal the fifteen elements you can use to create and build an unfair advantage in your business that you can use in your business to stand out.  The fifteen elements come from a book entitled The Power of Unfair Advantage by John L. Nesheim.  I’ll share what I learned from his book and then some sound principles you can act on to create an unfair advantage in your marketplace.

All entrepreneurs know more than they do in their business. Resistance is the powerful force that stops us from doing what we know we need to do every day. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life. In this episode, I will share with you four ways to beat resistance so you can get back on track and be more productive, focused, and successful.

In this episode, I discuss systems, selling, and specific mindshifts required for entrepreneurial success.

Learn nine lessons that you can apply in your business from Apple co-founder Steve Jobs. You'll learn how he got his start and lessons from his early life that shaped who he was and how he was able to revolutionize seven industries (personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores). These nine laws and lessons will give you new insights into the founder of one of the world's most successful and profitable companies that you can integrate into your business.

In this episode, Brian Horn of Authority Alchemy teaches you how to build your authority and expertise. Brian has helped many top celebrity entrepreneurs in teh world with their online branding, search engine optimization, and Internet marketing. He consulted exclusively with these celebrity entrepreneurs for nearly five years before exploding onto the scene in 2009. He has since been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age, and dozens of other media outlets. In 2010, Inc. Magazine named Brian as "The Be on Page 1 of Google Guru" and an "emerging business leader to watch." You'll get tremendous insights from this interview as Brian teachces you how to position your expertise and get national media attention for it.

In this episode, I interview Maritza Parra of Easy Online Marketing, an Internet marketing expert that will give you great tips and strategies to build your business.  Maritza Parra is an author, speaker, equestrian, Law of Attraction coach, syndicated columnist, Internet Marketer and host of the Easy Online Marketing podcast. She teaches authors, speakers, consultants, solo-preneurs and people who want to create additional income streams or create a “PJs Empire” selling their products and services from anywhere. Maritza began her entrepreneurial career as an equestrian, creating the Dancing Stallion Show, a show of Andalusian horses which traveled around the country. Her show was featured at the Kentucky Horse Park, the Belmont Stakes Horse Festival and in Downtown Chicago’s Daly Plaza. She also began an organic and handmade bath & beauty products company borrowing recipes her Grandmother brought from South America. These products were used in some of the world’s leading boutique hotels, spas and shops in 8 countries. After being featured on “Oprah & Friends: The Soul Series” Maritza became an expert at creating products quickly via TeleSeminars, eBooks, Physical Books, Video and other Easy Product Creation Strategies. Maritza has a Law of Attraction website as well as several horse training sites. Known as The List Building Queen, Maritza teaches students how to leverage their gifts, knowledge and talents. She loves to show people how to quickly get your ideas out of your head and into your bank account. Maritza has hosted groups from all over the world, including Mark Victor Hansen’s Inner Circle group. She also teaches from her membership sites and holds in-person workshops, mastermind groups and retreats at The Hacienda, her Retreat Center in San Antonio, TX.  

Discover how you can use The WOW Strategy from serial entrepreneur Steve Sipress to generate more sales now. Steve has created and built over a dozen successful companies of his own while helping thousands of other ambitious and aggressive business owners, entrepreneurs, executives, and sales professionals all around the world do the same over the past 35+ years. He has assembled a team of the world’s top business building experts as the publisher of Money-Making Monthly Magazine the RhinoDaily.com blog and Rhino Daily podcast. Get ready to learn significant lessons about what it takes to target the right market with the right marketing to succeed today.

Learn how small companies become big with the power of systems. In this episode, I discuss Michael Gerber's book The E-Myth and share insights on how Coca-Cola and Weight Watchers grew from small enterprises to billion dollar companies with systems. Learning the skill set to move from a technicial to an entrepreneur and manager will help you grow your business to the next level.

In this episode, I interview video marketing expert and New York medical malpractice attorney Gerry Oginski about the secrets behind education-based video marketing. Gerry has created more than 1500 educational videos to teach and inform his prospective clientele. You'll learn his story about how video has transformed his business and helped him have a major competitive edge. Learn about how this powerful medium is changing the way you build trust today and what you should do to get started on marketing your business this way.