Podcasts about google seo

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

How to find the right SEO keywords to help your business grow. Let's work together to create a list of keywords you can target in your content next quarter. I'll walk you through how to brainstorm SEO keywords using ChatGPT, how to verify search volume and competition, the missing step most people skip that saves you from making the 2 biggest SEO keyword mistakes, and more. Don't miss this week's episode it will help you prepare for your Q3 content and make sure you have the right keywords targeted to get traffic to your website or blog.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Is SEO dead? Let's talk about it. I know the rumors are swirling and you may be feeling like learning SEO is a waste of time if it's dying or dead. Find out what I think is happening and what you should do for your business in this week's podcast. SEO and other online marketing strategies can help grow your business, audience, and email list but which ones are the best to use today and in the future? Find out this week. Join me in today's live training classes Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them.  https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

This is a story that will cost a cleaning supplier a lot of money. First of all, I hope you all know me by now. I am not vindictive. I did not have a bad experience with the company I'm going to mention. However, I chose to do my 3-stars out of 5 review to the world because it will illustrate a vital lesson on the lifetime value of a client. I purchased my Mosquito Carbon Lite vacuum cleaner from my friend Joshua Burnstein, owner of Sawgrass Cleaning Solutions, Boynton Beach, FL. Joshua is a authorized distributor for Mosquito, which he does as a side hustle. I now use him exclusively to take care of my vacuum needs. But I almost didn't and here's what happened.My Mosquito has a uniquely designed tapered hose to maximize power and flow for my 160 cfm motor! That's nerd talk, but it means my vacuum really sucks! All of my hoses start to wear down after 2 years. They tear between the ribs and I have to cut a piece off to keep it working. This particular hose has been cut a dozen times to the point where it's barely long enough to vacuum with. I put off ordering a new part from Josh as he told me the replacement part is $100 with shipping! When I could wait no longer, I did a Google search to see if I could get the part cheaper anywhere else. There were a few at $100 and one at $45, which ranked high on Google SEO. It seemed like a reputable supplier, Salamone Supplies out of Menomonee Falls, WI. I researched the company and found the part I needed on the website for a great price. I told Josh and he was highly suspicious as he knew the part wholesaled for $80 on the low side. He wished me good luck. I apologized for jumping ship as I had to try. I ordered the part. To the credit of the company, they contacted me via email and was kind and cordial in their replies. They received the order, but soon realized that they had the two parts mixed up on their website. The part I ordered for $45 had the part number and picture correct for the part I needed, but they had the wrong price listed. They emailed me to let me know of the mistake and asked if I'd like to receive the $45 incorrect part or the part I needed for their price of $90 + shipping. Read the rest of this article at the Smart Cleaning School podcast

Google SEO and PPC are getting more crowded—and more expensive. In this episode, we dig into why Meta ads (Facebook & Instagram) are becoming a smarter play for law firms looking to generate leads without the sky-high costs.We cover how to use creative content, targeted messaging, and audience pain points to build ad campaigns that actually convert. Plus, why fast response times and an optimized intake process are just as important as the ads themselves.If traditional search isn't working like it used to, it's time to try a different strategy. Watch now.Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/Support the show

Will AI kill SEO? Is this the end of SEO? Will anyone search Google now that we have AI chatbots? Have you heard that AI will kill SEO or that SEO is dead or obsolete? Yeah, me too. Let's talk about what's really going on and whether or not we need to fear AI chatbots or if, just maybe, they represent an opportunity and the future of digital marketing. There are many channels you can use within the greater online marketing umbrella - should SEO still be one of them if you're focused on audience, business, or email list growth? Find out if AI optimization should be part of your online marketing plans now and into the future too. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them.  https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Fill out this application to apply for 1:1 coaching in 2025!In Episode #163, I'm sharing my top 5 takeaways from Adam Mosseri's interview with Brock Johnson on Build Your Tribe. You'll find the full interview link in the show notes.This episode is especially for business owners who create content to bring people to their business. Instagram SEO and Google SEO operate very differently, and understanding those differences can help you choose the best platform for growth, visibility, and customer connection. Whether you rely on social or search, this episode will give you clarity.

Have you ever wondered if you can really do SEO on your own? Maybe you've tried before and run into issues or gotten stuck? That's super common. I believe you definitely can learn how to do SEO on your own, but it's much smarter to take a course from someone like me, who has lots of experience in SEO and can save you time, answer your questions, and help you get results faster than if you try to Google and YouTube your way through the whole thing.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

The digital landscape is constantly evolving, and with the rise of AI-powered search engines, the way we approach Search Engine Optimization (SEO) is undergoing a significant transformation. While the traditional rules of Google SEO have served us well, the emergence of AI tools like Gemini is forcing us to rethink our strategies. And while it might seem like a distant concern, particularly for businesses in Nigeria, the global shift towards AI search is something we can't afford to ignore. The Changing Tide: From Google to AI For years, mastering Google's algorithms has been the cornerstone of online visibility. We focused on keywords, backlinks, and technical optimization to climb the search rankings. But AI search engines operate differently. Instead of presenting a list of results, they provide direct, prescriptive answers based on user queries. Let's take a practical example: Traditional Google Search: If you search "best amala restaurant in Abuja" on Google, you'll likely see: * Google My Business profiles * Instagram and TikTok videos * TripAdvisor recommendations * "People also search for" segments * Recommended articles * YouTube videos * Images You, the searcher, are left to sift through the results and make your own decision. AI Search (e.g., Gemini): The same query on an AI search engine might yield a direct, curated list: "Here are some Amala restaurants in Abuja, along with their ratings: * Amala GSM – Top Local Restaurant In Abuja: ... (5.0 rating) * Amala 24/7: ... (4.5 rating) * Amala Central: ... (4.3 rating) * Amala Sky Abuja: ... (4.2 rating) * Amala 360°: ... (4.0 rating) Based on the ratings, Amala GSM appears to be the best option." Notice the difference? AI provides a definitive recommendation, potentially limiting the visibility of other businesses. The Nigerian Context: Are We Immune? While Nigerians heavily rely on Google and traditional search engines today, global trends have a way of seeping into our market. It's only a matter of time before AI search becomes more prevalent here. This raises crucial questions: * Are Nigerian businesses prepared for this shift? * Are we adapting our SEO strategies to be AI-friendly? * How do we ensure our businesses are recommended by AI? Adapting to the AI Era The core principle of SEO remains the same: making it easier for people to do business with you. However, the methods are evolving. While traditional SEO tactics still hold value, we must also consider: * Structured Data: Ensuring our website content is easily indexed and understood by AI. * Content Quality and Authority: AI prioritizes reliable, accurate information. Becoming a trusted resource in your field is more important than ever. * Natural Language Processing (NLP): Optimizing content for conversational queries, as users are more likely to interact with AI using natural language. My Approach: Overwhelm with Value My personal strategy has always been to "overwhelm with value." By consistently providing high-quality, informative content, I aim to establish my domains as valuable resources that answer my client's queries. While I'm still experimenting with AI search optimization, early results are promising. AI already recognizes me as a business growth consultant and podcaster, highlighting my expertise in marketing, sales, and client relationship management. What About You? Many Nigerian businesses are still struggling with basic Google SEO, let alone AI search. It's time to learn and adapt. While I don't claim to be an AI search expert, I'm committed to sharing my findings. If my "overwhelm with value" strategy proves successful, I'll be sure to share the insights. The age of AI search is upon us. Are you ready?

Did you know there are 3 parts to SEO? There are! In this week's episode, I'm walking you through this SEO 101 lesson on technical, on-page, and off-page SEO so you can better understand the 3 parts of SEO. They go together and if you do it right, your website should start ranking higher on Google and getting more organic traffic. Mark your calendar now for April 28 and 29. I'm teaching a free live SEO class that will walk you through the 3 most common SEO mistakes I see people make that keep them from ranking high on Google and getting organic traffic to their websites. I'll share the signup information on my website soon. Visit the freebies tab at www.EtchedMarketing.com/freebies to sign up.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Do you find yourself wondering if SEO is worth it for your small business? Are you curious if it will work for you? If you're focusing on online marketing and you aren't doing SEO, it's time to get started. Listen in today and find out how to get started.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Hi there! Thanks for stopping by again today!In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence. You can expect to walk away from this with a richer knowledge in the following: Importance of Authenticity in SEOHow to think about Google's E.E.A.T. GuidelinesPractical SEO StrategiesRole of Engagement SignalsSneak peak into Dennis' Are You Googleable?” ProjectEnjoy and do share your thoughts on local SEO! We'd love to hear from you!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Does the idea of using SEO for your business confuse you? In today's episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: SEO strategies and common misconceptions 5:33Evaluating SEO performance and red flags 6:45SEO strategies for beginners 40:00Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

This Episode - Turning an Unlikely Business into a Multi-Million Dollar Success Meet Will Milliken, president of a fast-growing dog waste removal company and founder of the President of Swoop Scoop® and founder of Poop Scoop Millionaire™. What started as a small side hustle has become a booming business with multiple locations and a thriving online community for aspiring entrepreneurs. Will shares how he transitioned from digital marketing to home services, why the pet waste removal industry took off, and the key strategies that helped him scale. With a focus on exceptional service and customer care, Swoop Scoop® has grown into a leading company serving thousands of satisfied clients. We also cover the marketing strategies that work (and don't), building a standout brand, and the importance of fast customer response times. Plus, Will shares the surprising lessons he learned from a failed partnership with Pizza Hut and how he's preparing for national expansion. Key Takeaways: Standardized, flat-rate pricing works best: customers prefer knowing costs upfront. Fast response time is critical: answering inquiries quickly sets businesses apart in home services. Professional branding (uniforms, truck wraps, CRM systems) increases trust and allows for premium pricing. Scaling starts with predictable lead generation. The biggest bottleneck is acquiring customers consistently. Marketing experiments matter. Facebook ads, Google SEO, and wrapped trucks work best, while some partnerships (like pizza box ads) miss the mark. Standardized operations make scaling easier. A clear system for hiring, training, and customer acquisition makes franchising a real possibility. Track Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (LTV): understanding these numbers earlier could have cut growth time in half. Anticipate bottlenecks as you scale: hiring, vehicle acquisition, and equipment logistics become challenges as the business grows. If you don't know how to acquire customers, your business will struggle. If you're not willing to start a poop scooping business, you're probably not going to start any business. Will's journey proves that even the most unexpected businesses can be wildly profitable with the right systems and mindset. Ready to think outside the box (or the yard)? This episode will change the way you look at service businesses. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Will: Swoop Scoop: https://swoopscoop.com  Poop Scoop: https://www.skool.com/poop-scoop-millionaire  LinkedIn: https://www.linkedin.com/in/william-milliken Youtube: https://www.youtube.com/@Scoop-Start  Blog: https://scoopstart.com/    Closing thought: “Big opportunities come from solving everyday problems. Price smart, systemize, and scale—success will follow.” Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors:  Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand?  Podbrandmedia.com can help.  Affordable and effective in content creation and lead generation!

Send us a textIf someone in your city asks ChatGPT for a notary recommendation, would your name come up? If not, you could be losing business without even knowing it.AI-driven search is changing the way people find local services, including mobile notaries, loan signing agents, and apostille professionals. While most businesses are still focused on Google SEO, the real game-changer is understanding how AI-powered search engines like ChatGPT, Gemini, and Perplexity decide which businesses to recommend.AI search doesn't work like Google. Instead of relying solely on keywords and business listings, it scans the internet for businesses that have: ✅ Consistent business information across multiple platforms ✅ Strong, recent reviews on multiple sites, not just Google Business Profile ✅ Mentions in blogs, articles, and “best of” lists ✅ A conversational, well-structured website optimized for AI search queries

Do you want to have a passive income funnel in your business? Most entrepreneurs do. Learn how SEO can help you build one. SEO traffic can be the fuel for your funnel if you do it the right way. In today's episode, I'm walking you through the steps. If you're ready to get started on your passive income funnel, join me in Simple SEO Content now and you'll learn what to do step-by-step. Enroll here - https://www.etchedmarketing.com/yes My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Find out what you can do today to help your website or blog's SEO. These are quick wins that you can start working on now and see results. If you want to show up on Google more often, get more organic website traffic, generate more leads, and make more sales, then you need to get started with SEO today. Listen in and then get to work making these quick and easy changes to your website.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Have you heard about Chat GPT's new search engine? Search GPT is here, and it's gaining popularity. It's not taking over for Google by any means, but it might in the future, and with that in mind, we want to make sure we're doing SEO for Search GPT, too. Tune in this week and learn about Search GPT SEO so you can show up more often in the search results.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

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If you're thinking about starting a podcast or you have one that's not growing and you're wondering if you should make changes, this episode will help. Learn how to name a podcast for SEO discoverability. Your show's name can help or hurt your show's visibility.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

People make super common mistakes when it comes to doing SEO that can cause it not to work. Learn what they are and how to fix them in this week's podcast episode. From choosing the wrong SEO keyword to using it in the wrong places to not doing SEO at all, find out what to avoid so you have more success with your SEO plan. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Today on the PRmoment Podcast we're talking to Louise Findlay-Wilson, managing director, Energy PR.Louise founded Energy PR 29 years ago. It's a £1.1 m fee income business with 11 employees. Energy PR is a generalist PR firm with a specialism in digital PR, so the SEO and link building side of things. Current clients include InnovateUK, the New York Toy fair and Trooli.We've just launched our PR Masterclass: The Intersection of Data, Planning and Measurement. Attend this PR Masterclass to hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Louise and PRmoment founder Ben Smith discussed:2 mins Louise talks about the digital PR market at the moment? 5 mins There were already more journalists than PRs and the SEO community has planted itself of PRs front lawn and that seems to have impacted the already imbalanced ratio of journalists to PRs?10 mins What is the likely impact of AI on search?“The zero click economy coming out of Google is a challenge for a lot of companies everywhere.”15 mins Will the Google: SEO community dance continue forever?17 mins Louise talks about the timeline of Energy PR between the first 15 years and the second 15 years - the first phase she kept the business relatively small, the second phase saw her grow the business.“In the first phase I had one foot on the accelerator and one foot on the break.”“Phase 2 I concentrated on growing it and recruited a fantastic deputy MD in Susannah Morgan.”

Matt Mullenweg is seeing more legal resistance to his WP-Emperor schtick and reacting like a manbaby about it. In a similar universe, the outgoing President warns of the coming transition to an oligarchy run by big-tech. Meta moves to the far right by removing fact checking and allowing the racist and multi-phobic content back on its platform as alternative facts carry as much or more weight in this new regime than reality does. ChatGPT moves towards agentatic services like scheduling and performing recurring information tasks. Google Gemini joins other AI companies in a training content deal with Associated Press. Gemini is pushing its way into Google productivity products but there's a catch, it comes with monthly fee. Meanwhile, Google saw it's search market share dip below 90% for the first time in the last decade. There's some really cool old-schooly Google SEO news, including advice on author names and comments in reviews, how Google's Web Vitals Chrome extension has been moved to Chrome DevTools Performance panel by default, how all you need is ULR consistency (and more...), and, well, more. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Learn how many SEO keywords you should use on each page of your website or blog. Find out where to use keywords and what to do with them to help your website show up more often on Google and get more organic traffic. Join this week's 5 Day Website Traffic Booster Class here - https://www.etchedmarketing.com/registration-website-traffic-booster-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Send us a textSo grateful that Tony Hill sat with me for this extra-long episode. We discuss the transition from Google SEO to Pinterest SEO...Understanding Pinterest's unique content needs...Realistic expectations....Pinterest for the long-term...And, what I love about PinClicks and what's coming in the future!If you want the FREE PinClicks tool, check it out here: https://www.pinclicks.com/interests.html?ref=lesliAnd if you know you are ready for the full product... I've got a discount code for you. Use the link pinclicks.com/?ref=lesli  and you can save 25% off your subscription by using Leslie25OFF  (with an e) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Learn how to get started with SEO and search engine optimization for your small business. Solopreneur life can be tough, but SEO can help get your website found and drive organic traffic to you. Get started with SEO for solopreneurs today. Join next week's 5 Day Website Traffic Booster Class here - https://www.etchedmarketing.com/registration-website-traffic-booster-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week's episode, I'm giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we're putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you've ever wondered what goes into creating a marketing plan for a U-Pick operation—or even if you just want to sharpen your own farm marketing skills—this episode is packed with insights you can't afford to miss. You'll get a peek into the questions we ask to help shape this farmer's vision, including: How to build buzz and get eyes on your brand before opening day. Creative ways to grow an email list fast—and why it matters. Ideas for crafting U-Pick packages and offers that attract more customers and increase spending. The importance of Google SEO and what topics to focus on in weekly emails. How to leverage value-added products and a product ladder to turn a single visit into repeat sales. Whether you're a seasoned farmer looking to refine your marketing game, or you're brand new to selling direct-to-consumer, this episode will spark new ideas for how to approach your own promotions, no matter what you grow or sell. And if you're curious about what it's like to be part of a community like Farm Marketing School—where farmers share real-world advice and cheer each other on—this episode is your invitation to experience it for yourself. Don't miss this candid conversation that could change how you think about your farm marketing strategy. Podcast Sponsor: This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. Today, we're excited to welcome two of Acadia's top experts in organic optimization for Google and Amazon. Scott Walldren, Head of SEO with over 15 years of experience, and Julian Galindo, Senior Account Manager, and Amazon organic growth expert, join us to tackle a key industry debate: does Amazon's advertising and SEO strategy follow Google's past playbook? We'll explore where the parallels hold up—and where Amazon is breaking new ground. Stay tuned for actionable insights from two leading voices in the field! Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Jordan, Scott, and Julian discuss: Conversion is the main goal of SEO on Amazon, emphasizing impactful keyword use over keyword stuffing. Google's Evolution: Transition from keyword focus to user-friendly, AI-refined content. Google's AI influences product titles and search result refinements. Amazon's Search and Product Promotion: Integration of richer content like editorial recommendations and badges on product listings that summarize customer feedback. AI streamlines customer journeys on Amazon, offering personalized recommendations but sometimes struggling with specifics. Importance of understanding consumer perspectives and conducting thorough keyword research. Aligning product descriptions with consumer search behavior. Evaluating search results to gauge consumer intent and market positioning. Balancing product features with search trends and refining naming conventions. The perpetual nature of SEO with continuous updates and adjustments. Regular content refresh cycles recommended for trend alignment and strategy effectiveness. AI's role in managing large-scale content updates and optimizing product discovery. Future implications of AI-driven search experiences. Utilizing questionnaires to gather client-specific information for accurate keyword targeting. Shifts in user search patterns requiring ongoing SEO strategy adjustments. Introduction of AI projects like "Rufus," providing personalized recommendations but facing challenges with detailed requests. User-generated reviews significantly impacting AI algorithms and customer trust in product discovery and purchase decisions. Future of E-commerce SEO: Optimizing for both AI-driven discovery and traditional search rankings.

In this episode, we will discuss how to expand your Amazon brand with translations using AI & the human touch, cultural insights, global marketplaces, and strategies for crafting high-converting listings. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Join us for an engaging discussion as we sit down with Jana Krekic of YLT Translations, an expert in translations and e-commerce strategies, to explore the transformative role of AI in the world of translation and localization. Recorded live from Milan, Italy, Jana shares her expertise in optimizing Amazon listings, shedding light on the limitations of AI in delivering high-quality, culturally nuanced translations. Through vivid examples, she illustrates the crucial role of human touch in understanding cultural contexts, such as the importance of local references like "nonna" in Italian culture. Discover why relying solely on AI could mean missing out on potential sales and how balancing technology with human expertise is key to successful e-commerce strategies. Explore the nuances of expanding into new markets with insights into evaluating marketplaces for product expansion. The conversation emphasizes not only the importance of assessing sales but also the significance of comparing profits across regions. Uncover strategies for beating competitors through superior content and keyword optimization, especially in areas where local language content is often neglected. Learn about typical expansion routes for US and European brands, and gain insights into emerging markets like Japan and the UAE. We also touch on the growing curiosity among US businesses about platforms like Walmart and TikTok Shop, despite uncertainties in their operational dynamics. Finally, we emphasize the importance of optimizing Amazon listings by focusing on context and customer interaction. Hear about the ever-evolving nature of Amazon's rules and algorithms and the necessity of adhering to local regulations in international marketplaces. With AI playing a significant role in product visibility, an effective keyword strategy is crucial for reaching the right audience. Listen as we highlight successful global brand localization strategies and share tips for enhancing engagement and profits by tailoring content to resonate with local audiences. Plus, don't miss a valuable travel tip on saving money through tax-free shopping while abroad, making this episode a must-listen for anyone involved in the e-commerce world. In episode 620 of the Serious Sellers Podcast, Bradley and Jana discuss: 00:00 - AI Translation and Listing Localization Strategies 01:22 - AI Advancement and the Translation Industry 05:59 - Localization of Images for Amazon Listings 10:33 - New Emerging E-commerce Marketplaces  12:37 - Product Market Research in Germany 17:09 - Optimizing Amazon Listings with AI 20:14 - Understanding International Food Standards 25:42 - Challenges of Brand Localization 26:38 - Global Brand Localization Success Strategies 31:22 - Airport Tax Refund Travel Tips   Transcript: Bradley Sutton: Today we've got Yana back on the show we're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects, such as preparing your listing for Amazon AI translating your listing, other marketplaces and much more. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts.   Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I am on the other side of the world right now. I'm in Milan, Italy. and we are at the Helium 10 Elite and Avask Workshop, and one of the speakers for today is somebody who is no stranger to the show, Jana. Jana, welcome back.   Jana Krekic: Thank you so much.   Bradley Sutton: Now, this is the first time we've seen Yana, because she's been uh, creating life, you know, uh out there, uh, how's that for you? How's that going for you?   Jana Krekic: um, it's a struggle, but it's something that I'm really grateful for, honestly.   Bradley Sutton: I got an early start. You know she were just talking about how my kids are in their 20's already. But then again, you know there's advantages of waiting. You know like you got to, you know you and Lazar got to have a. You know just pretty much, go wherever you whenever you want. You see now that it's a little bit different.   You can't just go up and like, hey, let's go to Ibiza today.   Jana Krekic: huh yeah, well, I mean, I could go to Ibiza, but I have to be uh home by 9 pm, so that's the small difference.   Bradley Sutton: So we're not here to talk about parenting. Where're here to talk about what Yana is an expert at, and that's mainly translations and things. And I think one thing that's been on the mind of many people is wait a minute, with AI do I even need professional translators anymore? I could just go ahead and click a button and now I can have a perfectly optimized listing, thanks to ChatGPT or thanks to AI. Now can you tell us? Is that a true statement?   Jana Krekic: Well, honestly, Bradley, I use AI on daily basis and I think it has changed our lives and made our lives simpler in some ways. But I would disagree with the part where you said to get your listings optimized. I would say it's great to do a summary of your reviews and maybe to help you understand how a product works, maybe to describe what you see on the picture if the image is blurry and you can't tell. But I would stay away from AI when it comes to optimization, keywords and, most importantly, localization, because AI is still it's getting better, definitely, but I still we are years away from this being a fantastic tool that will replace human brain and human touch and human understanding of context.   Bradley Sutton: Yeah, so you actually had some examples of what the drawbacks are. Because, yeah, you know, maybe if, if you have zero budget and you want to have something better than just the Amazon auto translates, sure, maybe you know ai is not is going to put you on the right track, but what's an example of kind of like money you're leaving on the table if you just 100 rely on AI for translation?   Jana Krekic: yeah, I would, I would agree. I would say that you can get it translated. It will be probably mediocre at best. A lot of things will be maybe translated very confusingly, will be poorly translated, but you know, if you're on tight budget, yeah, sure, go ahead and you know, see how that works, because probably it will not be as efficient as something else.   But since we're here in Italy, I have a really good example, and this is a pasta machine, whatever clients were selling. So she was selling this in the States and then she was branding is as pasta machine, like in Bella Italia. Now, like for an American like you would probably think that, wow, this is something very authentic, something that will make me help make great posts at home. But what if you want to sell this product in Italy? So what if you tell Italian hey, buy this product because it's in Bella Italia? And you, being an Italian, would be like, what do you mean Bella Italia? I don't understand. We're already in Italia and it is Bella, but I mean I don't get it. So, -like using AI, I tried to play around a little bit with this example and so the first thing I wrote out really nice prompt and I said can you make it sound more localized so that Italians want to buy this machine because it's really top quality and will make amazing pasta. So the AI came up with make pasta in a traditional way, which is better.   It's not a literal translation, but it's still so far away from like. What is like when you say Bella Italia in English and to an American. It doesn't send the same message and it doesn't have the same warmth as like. What you would get is, for instance, if you said make pasta like your Nonna or like your grandma used to make. So when you say Nonna to an Italian, it automatically triggers that childhood memories great pasta, warmth.   It sells emotions and this is what will sell us your product and it will make it closer to your local audience and Italians will be like well, let me try this because I really want to make you know like pasta like my grandma used to make, because this is probably one of the best memories I've had of my grandma and then they will buy this product. But then AI will not come up with this because AI is not uh, doesn't have. This lacks human touch, literally like. That translation is okay, it's decent, but it lacks that something that will connect you with the target audience and sell your product and convey the same message you'll have back in your home marketplace yeah, so that's.   Bradley Sutton: That's a one good example, and almost in any language there's going to be, you know, similar one thing like that, even in English. So maybe somebody who is an Italian person trying to make an American listing, you know might try to translate an American listing. You know might try to translate some words that just you know, like American or English or American slang that you just can't always just translate from an AI. I mean, definitely, I think AI is better than Google translate. You know that's one of the worst things that you could do for your listing, but it still has a little way to go.   Now, um, something interesting we've been seeing lately from Amazon, something that Amazon sellers have been asking for a while is the ability to localize your images easier. You know, in the past sometimes, hey, you have your US ASIN and then you're using the same ASIN in Italy or Spain or wherever, and it would pull in those images and then you try and rewrite the image and then now all of a sudden, your Spanish infographic is showing in US. But now they have this kind of like cool image manager where you can make the images for each marketplace. What are some best practices for how you can quote unquote localize the images. It's not just about the words. Obviously that's a no brainer, you know, don't have Japanese writing in your Amazon USA listing but like even some lifestyle images like would you suggest changing like base to make it more look like you know you don't want, you know, like maybe to have Jap Asian looking models for Japan market or things like that, or what can you talk about? Localization of images?   Jana Krekic: So this is a really good question, but unfortunately, maybe 1% of the brands would actually do that. 90% of the brands would just change the text on images. The images will stay the same, but they will just translate it into different languages, which is fine. It is also one step forward compared to how it used to be. But what is really important depends on the category that you're selling. For instance, if you're selling doorknobs or if you're selling anything that has to do with anything you can find in your bathroom, maybe like a shower organizer or a shower curtain or anything like it.   You have to keep in mind that bathrooms in Europe are quite different than bathrooms in the States, and all the brands selling anything like that like from the States to Europe they leave the American doorknobs, they leave the American shower heads, which is fixed to the ceiling. In Europe we have, like this completely different thing, and also this is something that really catches like my attention every single time, because like then these customers will say, well, well, maybe this works like in the states, but like it doesn't fit really well into my shower cabin. I don't have it. I also have a really big bath which you don't get like in the States and like there are like a lot of things that are very, very different also. For instance, like in in Europe, like I want to have a bidet in my bathroom, which is quite usual to have in your home. Uh was in the States, like I have never seen a bidet except the international chain of hotels   Bradley Sutton: My house has one from living in Japan. I was like I need a bidet in my, so I custom uh, imported one and I'm using one in my house well.   Jana Krekic: You're one of the 1000 people I probably have like that smart uh toilet as well, which is my favorite. Um, yeah, so this is like something that brands don't really pay attention to. So, for all the other things, I think you can get away with. For instance, if you're selling something like a I don't like a office supplements, sports, outdoors, all of that, maybe yes, maybe switched with like different models, but I would say that for most of the cases, you can keep the same models. But when you're selling a home appliance or anything that has to do with something which is in your home, keep in mind that homes are very different and people would not be able to relate with this product, understand where to put it, how it works, because they'll have different things in their home. And then, in these cases, I would recommend changing the images, because I think that this would bring you so much more and this might be a deal breaker for your product.   Bradley Sutton: Good point, good point. Now, going back to your topic of listings and things like that. Now I'm going to miss. I'm not going to be able to see your presentation this afternoon because I'm going to record another podcast and we're not going to go over your whole thing here. But can you give some of the main points of what you're going to talk about this afternoon?   Jana Krekic: Right. So I'm going to try to answer the question like where to sell your product next. So a lot of people ask me this, so I decided to dig a little bit deeper into this topic and try to, um, just do like a short summary of like what you should pay attention to. For instance, like you should check, like, what, how much money is this product making on your marketplace? Then I would compare the profit that, for instance, my competitor is making my home market versus what is making. What are they making on the new marketplace? So this is really important. So not only the sales matter, but also profit. If they're making less profit, then they're making their in your home marketplace and selling more than maybe you should. You know, think again of like if you want to do or not. And then, of course, you want to know if you can beat them on the content level, using keywords, using optimization, using a bunch of different things, strategies. This is really important because, like, if you have 10, 15 different top competitors, from my experience and from all the analysis I've done, you can land in top three, four, even in the top best-selling categories on the content level. So that for me alone is worth going there because you can organically be indexed very easily, because a lot of brands that come from the States that sell in Europe they don't really care about their content because their team does not understand it, so somehow, they think it's irrelevant when it isn't. I mean, if it's relevant in English, why is that relevant in another language, right? So if you ask me, like content is really easy to get positioned, like very well in Europe, and then, of course, very important, which a lot of people don't understand the importance of is actually your audience.   And then asking your audience, will they buy your product? For instance, we had PickFu also build our international polls for us, and so you would want to like test out, let's say, like you want to go to Spain, you think it's a great product. All the numbers add up, it's fantastic. But will your buyers buy it? Will they be excited about it? So you ask, let's say, 100, 150 people you can target them women, age 40 to 50, amazon Prime, whatever high income and then you ask them would you or somebody you know buy this product, yes or no?   Because we had a situation where we had one of the clients wanting to sell something in Germany and everything added up nicely, but the product was just not selling. So I went to my German team and asked them like would you buy this product? It was some sort of like a Mr. and Mrs. thing, like a cup with that. And then I have 12 German team members and every single one of them said no, we're never, never buy this product. And then I'm like why? And they're like because, Jana, it's like such a not a German product to buy. It's like so, not something that we would want to have in our kitchen.   And I was like, wow, this is insane. So I went back to the client and I'm like well, I'm sorry, I think the audience hates this, this product. Like you should come up with something different or maybe try another country. So this is something really important. You know the Vox Populi. It's very, very important. All the other parameters are, but this also adds to like to a really big, important part whether you should expand to this country or not.   Bradley Sutton: Where are you seeing a lot of people from US and then, conversely, from Europe. Where are they expanding to? Like, historically it's always been vice versa. All right if I'm in US, you know, obviously if I was doing Canada and Mexico already, but then now I go to Europe. If I'm in Europe, I'm either already selling in US or that's the next one. Is that still the case? Or are you seeing more people go to newer places, like maybe Japan or Middle East or other places?   Jana Krekic: Right. Well, when we're talking about us brand, it's always going to be first Mexico or Canada, because of course geographically it makes no sense. Then it's Europe and then we've seen people try to go to UAE. I think people are very interested in the marketplace. They don't know what to expect but there're like let me try, because usually like you would not need translations or any like it's not a big of a deal to go to UAE. You can keep your lessons in English, especially if you're targeting expats. That's really important because then they don't do like Arabic keyword research. And then some of the brands they're brave enough they go to Japan.   We've seen a lot of crazy products be really successful in Japan, but not all brands are ready for it because of the alphabet and unknown universe and everything. They're really, really afraid of that. But we've seen brands do Japan, especially in the last year. We've seen the increase in Japan and a little bit of like showing interest for the UAE. I think Saudi Arabia is going to be also really interesting. We've talked about this earlier and yeah, but I would say still Europe number one and then more than like. If I compare it to like three years ago, definitely more Japan and more UAE, but still I would say that they want to go to Europe a lot and I'm not sure if any of them, like from the States, would be interested in Australia. Honestly, I think Australia has grown bigger, but because of the Australian sellers, not because of the brands that actually want to expand there.   Bradley Sutton: Are a lot of your US customers expanding to both Walmart and TikTok shop, or do you see more going to one or the other?   Jana Krekic: Yes, I would say Walmart definitely, especially in the last year, year and a half. And then TikTok shop a lot of people want to but they don't know how it works honestly. And then this is I get a lot of questions like we've heard amazing things about TikTok and they've never sell with, like influencers, ugc. They haven't used it a lot, so they're kind of really afraid to test the waters. But I know that the ones that have already sold on TikTok shop had amazing results and it's like completely different universe and of course, you don't know how long it's gonna last. So I'd say, like you know, hop on that train and, just you know, do it. It's really, it's really yeah. I think it's going to be a good ROI, really.   Bradley Sutton: All right, now, switching gears a little bit. Something that I was talking about in my presentation was for me. You know, I I'm not doing too much differently nowadays, even though there's new AI things like Rufus, but there's a lot of people who maybe weren't doing best practices for listing, but now those people are going to be even farther behind because of what Rufus is. And so what are you know? Like you as a company, when you're making a listing for somebody, I believe you probably have in mind things like Rufus, right, even when you're making the listing, what are those things that you guys have in mind? And how are you you're doing things um to make sure that somebody's listing is ready for, for Amazon's AI things?   Jana Krekic: Right. That's also a really good question. Uh, because, um, as you said, a lot of things that you were doing the right way maybe six, seven years ago. They are still relevant, some of them. So we were also.   Whenever we're doing listing, we always pay attention to context and how it sounds to the target audience. Uh, so it's not only like when you have your bullets. It's not only like when you have your bullets. It's not only about your key features, how this product and that product. It's also like how you would like talk to the customer.   So let's pretend that you have a customer on your page and then you have, like this hello, how we can help you. Like chat box saying, hey, so what do you wanna know about this product? And then maybe let's say this this customer wants to buy something for their daughter, let's say a diaper bag. And then you know, like, maybe ask, like do you travel a lot? Oh, you may be traveling a lot, so maybe put this in the bullet. Or you know, you can go to your reviews and like see what people are talking about, their situations where they use these products, locations where they use this product, because this will make your bullet sound more real and like as if someone wrote the bullet who was your customer.   I would think, from a customer standard customer point of view, write things as if you were using this product but and get ideas from the reviews and actually like you are talking to a real person. I think this is like really important. So not just like random sentences like buy a product because this, this, this and this, because it sounds like you're reading a manual. So you're not buying things from like a manual, buying from a real person that loves and enjoys your product.   So I would have this mindset with writing listings and, of course, not just using keywords in the title, which is really important. So keyword stuffing has all like been dead for a long time, but even now, like today, I don't see a title that reads nicely, that's also filled with just like random words, maybe like random phrases, but definitely not and this can hurt a lot the algorithm and like actually the power of AI to recognize what your product is about and to offer it to customers, because it will not understand the true value of what your product is bringing and solutions it's offering. So I think it's really important to today sit down and optimize your listings as if you were a customer. I think that is really important To make it more human. I think that is the actual approach you should take.   Bradley Sutton: What else is new in your world as far as things like? One thing I mentioned also is that one of the constants in Amazon is change. Rules are changing. Algorithms are changing, best practice changing. You know fees might change the way you have to do things. Things are always changing in Amazon. It's never a dull moment. So in the last you know couple of years, since maybe the last time you've been on this podcast, what are some other things that you're having to do differently for clients or that you've had to adapt due to something that maybe changed on Amazon?   Jana Krekic: Well, definitely, you always have to keep up with the forbidden words, and we do a lot of supplements, so that's always a very big challenge. Every supplement is different. Every country is different, so, more than ever, you have to really pay attention to that. It's really important Now. When you say bio, for instance, like in Germany, it does not have to mean that it is 100% organic. Earlier it was organic, but now it doesn't have to mean. It means that you have a certificate, but it doesn't mean that it's an organic product. So you can't say and use the word organic actually to make this be like a bio product or vice versa. It's really now, it's really like fine print, uh, what you should read really, really carefully. Um, because I think it's getting more refined of what is allowed and what is not. A couple of years ago it was like, okay, you can't have a health claim, sure, let's just, you know, let's just figure it out like just, uh, you know, come up with a different sentence, but now you're gonna have to use it as a health claim, but you have to be really refined about it because you have to have it in a listing. So I would say that even on European marketplaces, there are lighting years behind us market. It is getting more refined and more difficult to get away with things that you could use like three years ago. When it comes to keyword research, it's now pretty much the same as like. If you use long tail keywords, as you've used for the last six years, you'll be good. Helium 10 now covers all the international marketplaces, which is amazing. It's always the best choice for all of the search volumes, relevancy and all of that. And I would also just add that when you choose a keyword do you want to use in your listing, you shouldn't only pay attention to the search volume, because a lot of sellers would be like, oh okay, 70,000 search volumes, this is amazing, but it's not because the relevancy is what matters. So you need to combine those two because sometimes, like the top on the top list of the search volume keyword is not going to be best to describe what your product actually is.   And now more than ever, talking about the AI, it's really important to use relevant keywords and related keywords to your product, because then the AIO will better understand what your product is about and how your customer is typing to get to this product. Maybe sometimes you will think well, maybe this is too broad, but then type it into Amazon and see what is going to be in that search result. Maybe this is where your product should be and this is why you should think of like putting it into your listing. So I think now you should kind of use more of your strategy and brain power like to put it like in your listings than before, when it was like a no-brainer, being like okay, this doesn't describe my product. Next, now, maybe this is something. It's a related search term that people use in order to get to your product because it's like broader but it's still not.   Let's say, if you're selling um fitness, like um yoga mat, maybe you're not gonna put like sports equipment.   Maybe this is too broad search for you, but maybe something narrower, but even like a little bit broader than what you thought put in a listing, will help ai connect the dots and like to put it all together. It it's also I love SEO. It's like my bread and butter and I know a lot of like Google SEO. So when you also have a Google and you have like that knowledge panel of your company on Google and then on your about company page, or if you have like your own page about me. You should have all of the, let's say, LinkedIn, Facebook, everything that helps Google connect the dots and put it in your knowledge panel so that you're relevant for one thing. This is literally what AI on Amazon will do, just more like a niche, because Amazon is a niche, like in Google, is much broader and it will help AI, or anything that is inside of the search engine, connect the dots and make them realize that your product is relevant for x, y, z things.   Bradley Sutton: Are you guys mainly just doing translations or do you also do things from scratch, where somebody just comes with a product, they don't have a listing in a certain marketplace and you're creating it from scratch?   Jana Krekic: Yeah, absolutely. We do copywriting in all the non-English for our non-English marketplaces, uh, and we do this from scratch and this is also the, the strategy that we have thinking as a buyer and then putting the our you know thoughts and experience into words and selling it to the target audience with localization. So I would say that we are I mean saying that we are translation agency is very simple. It means just like translating words by word, but we actually translate it into emotions and, like you know, we're translating into the sales actually of the product. So, basically, localization is much more different than translation, because you need a little bit of copywriting in that as well, because if you have a sentence like in Bella Italia, if I would translate it will be just like the same sentence in Italian with the Bella Italia, but then you might add something or recreate that single sentence to achieve the same effect as you have in English. So it is a little bit of transcreation, as I would say.   Bradley Sutton: Okay. So then when somebody does come with a new project um, you we've mainly today been talking about listings and maybe some images and titles what's your strategy as far as A-plus content or premium A-plus content, brand story, in the case of making something from scratch, or when we're talking about translating like, maybe they've got a brand story, they've got A-plus content in one, are you completely telling them to completely change it in the other marketplaces? Or what are some strategies for these things you can talk about?   Jana Krekic: That is a really difficult one we have with our clients, because every time when a new client comes like we send them our onboarding questionnaire, we ask them a couple of questions. So we are 100% sure that we are on the same page with the brand and the brand voice. But you'll be surprised how many brands are really scared of changing anything and localize, localizing their A plus, content, brand story, storefront, anything. They're just like translate it, but please make sure to have all of the important, important information there. And then you tell them like, yeah, we're gonna have all the important information, but maybe we change the contest a little bit. And they're like God, no, don't change it. And I'm like but this will resonate better with the target audience. They're like well, maybe just like 10%. So brands are actually afraid of localizing, which doesn't mean that their brand is going to get butchered, it's just going to get a little bit adapted to a new marketplace.   And this is what I suggest to all brands to do. You would be surprised of the conversions and everything when someone reads something which is closer to them in German, in French, in Italian, versus a big, gigantic US brand that speaks to Americans in a salesy, fluffy voice. You don't want to sell that type of brand in Europe at all. So that's really really important. Very few listen to what I say, but a lot of them are really, really afraid of doing that. This is a true case study. But those that do really have good results. And we've had one baby brand selling fleece jackets for babies. They had about 60% increase in visits on their webpage because they changed their images and they changed the tone of the voice in their storefront, which was absolutely amazing, and of course, with that followed increase in profit. So don't be afraid to localize your storefronts. Nothing is going to change. The only change we'll see is probably positive change.   Bradley Sutton: For people who want to reach out to you. How can they find you on the interwebs out there?   Jana Krekic: You can find me on LinkedIn. I do a lot of video analysis I really enjoy just like helping brands scale and just pointing out to what they could do better. So LinkedIn, definitely number one. And then definitely you can reach out by email at Jana@ylt-translations.com.   Bradley Sutton: All right, so a few more questions here. Your favorite Helium 10 tool?   Jana Krekic: I think the new Keyword Tracker really I absolutely love it and it's so easy like it's so straightforward, like even I think my seven month I absolutely love it and it's so easy, like it's so straightforward, like even I think my seven month old baby could use it. It's very easy and I love how you can like find out new keywords, you can be ranked for and track all of the competitors like in all different marketplaces. It is really really important for us as from what we do, so I would say that that is like the my probably latest favorite update.   Bradley Sutton: And then something that maybe we don't have, that you're having to get from somewhere else, or some new feature that nobody has, and you've always thought, oh man, this would make my life so much easier If I were to let you be in charge of the Helium 10 product team, what would be your first job for them to make some new tool or some new feature?   Jana Krekic: Yeah, well, first of all, I really have to say big thank you to Helium 10 because they've always listened to what I said. All of the you know, like suggestions, like, for instance, like when you do keyword research, usually it was to put number two as a default for the keywords. And then I went to Boyan, who was then a CEO, and then I told him like look, you need to change this to number one and two because of the big compound words in German that do not come up in the lists. So that was amazing. So I don't have anything like that, like as amazing as that suggestion was, but I'm really happy to see that all international marketplaces are available in Helium 10. And then I would maybe want to see, yeah, like if new marketplaces show up, I would want to like see, like, all the updates for that as well. And then maybe, like you know how you have an opportunity explorer, like for a product.   I think that may be combined into like one thing so you have like a better overview of like, of like the statistics, with like numbers and lines going up, because I think sometimes it's kind of visually difficult to visualize how everything is working together when you want to scale to a new marketplace. You do have all these amazing numbers, but I think that visual graphics would do amazingly well because a lot of people get lost in these numbers and then once you have something visually presented for you, you're like wow, this is actually gonna work versus wow, 1000 numbers, 3000 excel sheets, like I don't even know what I'm doing. So like this will like stimulate people into wanting to expand more by having it visually clear for them that this is going like top sales competitors, you know, following all of that, just like in like visually pleasing display, like screen. I'm a very visual type, so this for me is really important. For instance.   Bradley Sutton: Awesome, awesome. All right, what's your last 30 second tip or 60 second strategy you have for the audience? Could be about parenting. It could be about travel. It could be about travel. It could be about Amazon. It could be about anything.   Jana Krekic: Oh, I have a tip about travel for all the US citizens out there. So when you travel to Europe and I know that this year and last year has been an insane number of US Americans, I think only because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that, because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that. So, like, when you buy, especially luxury goods they're very expensive you can get tax free at the airports. I know a lot of people don't know about this, but if you buy, let's say, something that costs 1000 euros, you get, in Italy, 12% back, cash back. So if you buy that you get a receipt and then you take it to the airport and then before you hop on a plane, you show the item you bought. So don't put it in your checked-in bag, you have to show it and then, on spot, you will get cash back. That there can be a lot of money sometimes.   Bradley Sutton: Awesome, awesome. All right, a cool travel uh tip. I just recently did something like that. I think I was in Japan or or Korea, uh, and even a couple services I had paid tax, but then there was like a machine in Korea and I was able to get it back.   Jana Krekic: I was surprised because a lot of people that really do travel a lot they didn't know about this. So I'm like you know what I'm going to say. It maybe some of you know, but I'm sure a lot of you don't. So I think, free money, why not?   Bradley Sutton: Awesome, Awesome. Well, Jana, it's good to connect with you again. I look forward to again you know seeing you at conferences, like we always used to in the past, and wish you the most of success.   Jana Krekic: Thank you so much for having me always a pleasure to catch up.    

Brandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google's first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI's role in SEO.Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way.Learn more about Brandon and SEO Optimizers (and claim your free gift) here: https://seooptimizers.com/gift/Timestamps00:00 Introduction 04:18 Marketing Strategy Overview06:01 What is SEO and Why It Matters07:17 SEO Rankings: Key Metrics08:24 How to Rank on Google + AI's Role11:08 Content Length for Landing Pages & Blogs12:30 Recommended SEO Tool: Surfer SEO13:39 SEO Tools vs. Google17:53 AI's Impact on SEO22:53 Adapting to Google Algorithm Changes29:04 Backlink Strategy at SEO Optimizers33:11 Backlinks: What to  Avoid40:40 Taking Google's statements with a grain of salt43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO50:05  Blog Update Frequency51:06 Internal Linking for Blogs53:53 Good Anchor Text in SEO56:07 Using Link Whisper for SEO57:42 Backlink Outreach Strategies1:08:04 Offering Value for Backlinks1:10:25 Other Ways to Improve Rankings1:14:09 SEO as a Long-Term Strategy1:15:35 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

Sat, 09 Nov 2024 10:51:59 +0000 https://podcast552923.podigee.io/332-neue-episode 5bec6973a7147a5bbc749149e98f62e6 In dieser Ausgabe erfahrt Ihr, was Ihr unternehmen solltet, um schneller von ChatGPT Search indexiert zu werden und dort sichtbar sein. Außerdem hat John Müller von Google klargestellt, was Unique Content ist - bzw. was es nicht ist. Auch wenn ChatGPT Search noch lange nicht die Bedeutung von Google für die Suche haben wird, kann es nicht schaden, sich bereits heute mit den Faktoren zu beschäftigen, die für eine schnelle Indexierung und eine hohe Sichtbarkeit in der KI-Suche führen können. Hier erhaltet Ihr einige Tipps aus erster Hand. Unique Content ist laut John Müller von Google nicht bloß eine neue Zusammenstellung von Wörtern. Es geht darum, etwas zu schaffen, dass es so noch nicht gibt und für das eine Nachfrage besteht - und idealerweise um etwas, das andere nicht so einfach nachahmen können. Fehlende Links in der mobilen Darstellung einer Website können das Crawlen der Website verlangsamen. Dagegen kann sich das Aufteilen von Ressourcen einer Website auf verschiedene Domains oder Subdomains positiv auf das Crawlen auswirken. Google zeigt in letzter Zeit deutlich mehr AI Overviews in der Suche an - vor allem für Fragen, die sich auf die Gesundheit beziehen. full In dieser Ausgabe erfahrt Ihr, was Ihr unternehmen solltet, um schneller von ChatGPT Search indexiert zu werden und dort sichtbar sein. Außerdem hat John Müller von Google klargestellt, was Unique Content ist - bzw. was es nicht ist. no

If you've been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.In this episode, we're exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we're asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity. Are you ready to unlock the secrets of SEO with images? Let's do it. Episode Webpage: https://propelyourcompany.com/photos-for-seo/Additional resources and Show Notes related to this episode include: DIY Blog Images: Tips & Tools to Create Impact Image SEO: How to Optimize Your Website ImagesDetailed Clinic Photoshoot ListHow to Plan a Picture-Perfect Photo ShootSend in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Welcome to the third season of Law Firms on the Map!

⚡ Book your free 20-minute digital product strategy call with me and discover how to boost your income in Q4! ⚡ As the fourth quarter (Q4) of the year approaches, bloggers are gearing up for one of the busiest and most lucrative times of the year. With major holidays like Halloween, Thanksgiving, Christmas, and New Year's on the horizon, it's crucial to have a solid strategy in place. In my recent episode of The Blogger Genius Podcast, I share thoughts and strategies on how bloggers can prepare for Q4. I break down actionable steps for how to thrive during this busy season. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Create Your Freebie Cheatsheet with These 3 AI Prompts Write Your Ebook with These 13 AI Prompts MiloTree Pop-Up Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding the Importance of Q4 Q4 is a critical period for bloggers due to the increased online activity and consumer spending associated with the holidays. But success during this time isn't about quick fixes or magical hacks. Instead, it's about doubling down on fundamental strategies and focusing on genuine connections with your audience. Key Questions to Guide Your Strategy Here are my two essential questions that every blogger should consider: Where do I have the most impact and connection with your audience? Where are you making money now? These questions are powerful in guiding your efforts and ensuring that you focus on what truly matters. Identifying Your Impact and Connection Points To determine where you have the most impact and connection with your audience, consider the following: Analyze Your Traffic Sources: Look at your analytics to see which platforms are driving the most traffic to your blog. Is it Pinterest, Google SEO, Instagram, or another platform? Engagement Metrics: Assess where your audience is most engaged. Which posts get the most comments, shares, and likes? Feedback and Interaction: Pay attention to where you receive the most feedback and interaction from your audience. This could be through blog comments, social media interactions, or email responses. Understanding Your Revenue Streams Next, identify where your revenue is currently coming from: Display Ads: Are display ads a significant source of income for you? If so, focus on driving more traffic to your blog. Affiliate Sales: If affiliate sales are a key revenue stream, consider creating more content that promotes your affiliate products. Product Sales: Whether you sell digital products, printables, or physical goods, ensure that your marketing efforts are aligned with promoting these items. Doubling Down on What Works I had a plant that thrived but eventually became overgrown and unmanageable. This metaphor illustrates the importance of cutting back on less effective strategies to nurture what is truly working. Here's how you can apply this principle: Focus on High-Impact Platforms Pinterest: If Pinterest is a major traffic driver for you, invest time in creating eye-catching pins and optimizing your boards. Google SEO: Ensure your blog posts are optimized for search engines. This includes using relevant keywords, optimizing meta descriptions, and building backlinks. Instagram: If Instagram is where you connect most with your audience, focus on creating engaging stories, reels, and posts that resonate with your followers. Create High-Quality Content In a world filled with AI-generated content and fleeting trends, I emphasize the value of genuine human connection. Focus on creating fewer, high-quality pieces of content that provide real value to your audience. This approach not only fosters deeper connections but also aligns with what search engines like Google are looking for. Addressing Audience Pain Points Get laser-focused on the specific pain points of your audience. Here's how you can do this: Conduct Audience Research Surveys and Polls: Use surveys and polls to gather insights into the challenges and needs of your audience. Social Media Listening: Pay attention to the conversations happening on social media. What are people talking about? What problems are they facing? Feedback Analysis: Review the feedback you've received from your audience. What common themes or issues emerge? Create Solutions Once you understand your audience's pain points, create content and products that address these issues. For example, I share a story about a gluten-free baker who connected deeply with her audience by acknowledging their struggles and positioning her products as solutions. Growing Your Email List An effective email list remains one of the most powerful tools for monetization. I emphasize the importance of growing your email list and offers the following tips: Create an Irresistible Freebie Identify Pain Points: Create a freebie that addresses a specific pain point of your audience. This could be a cheat sheet, e-book, or printable. Promote It Widely: Share your freebie across all your platforms, including your blog, social media, and email signature. Nurture Your Subscribers Welcome Sequence: Set up an automated welcome sequence to introduce new subscribers to your brand and provide value from the start. Regular Communication: Send regular emails with valuable content, updates, and promotions to keep your audience engaged. Taking a Holistic View of Your Business The secret to business success lies in taking a holistic view of your business. Focus on what truly matters—authentic connections and solving real problems. By doing so, you can set yourself up for success in Q4 and beyond. Consider Adding Digital Products I suggest you consider the addition of digital products to your offerings. Digital products can provide a scalable source of income and offer value to your audience. Seek Expert Guidance To help navigate your next steps, I offers a free 20-minute strategy call. This can be an invaluable resource for gaining personalized advice and insights. Conclusion By focusing on genuine connections, understanding audience pain points, and nurturing effective strategies, you can position yourself for success in Q4 and lay the groundwork for long-term growth. Remember, the key to success lies not in a checklist of tasks but in taking a holistic view of your business and focusing on what truly matters. Other Related Blogger Genius Podcast episodes You'll Enjoy: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie 5 Vital Tips for Growing a Successful Blog Now with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Tony Hill is a digital marketer with decades of experience, but when his sites' traffic started to tank, he rolled up his sleeves and started looking for an alternative traffic source. And he found Pinterest. Tony has gone deep into the rabbit hole on Pinterest, studying how it works and poring over its data, to come up with strategies that work.  Currently, he's getting a million clicks a month on the platform, and he's constantly experimenting with new sites and new tactics.  Tony talks about how he believes Pinterest works, how Pinterest SEO is similar to Google SEO, and how he tailors his content to his Pinterest audience. Links & Resources Tony's previous podcast Theia post slider Tony's newsletter Tony's free Pinterest masterclass Tony's tool, Pin Clicks Pinterest trends Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.    Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More (01:15) Wall Street rate-cut expectations (03:49) Attribution is somewhat unknowable (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system (06:58) Burger king leveraged Mcdonald's for marketing using Rappi (10:20) The explosion of $3.75/hr virtual employees (11:33) Companies are now selecting individuals to be the face of their corporate brand (16:44) How to beat every Google SEO update (20:05) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain