POPULARITY
57 episodes with google seo
14 episodes with google seo
28 episodes with google seo
6 episodes with google seo
6 episodes with google seo
12 episodes with google seo
6 episodes with google seo
9 episodes with google seo
3 episodes with google seo
6 episodes with google seo
3 episodes with google seo
6 episodes with google seo
3 episodes with google seo
4 episodes with google seo
4 episodes with google seo
3 episodes with google seo
3 episodes with google seo
3 episodes with google seo
Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Do you wonder if SEO still matters? Are you curious if you should still do SEO today or if you need to focus on AI SEO or something else completely? Don't worry. Listen to today's episode and find out if SEO still matters in 2026 and if it does, what you need to do to help your business be more visible online. Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Happy New Year and welcome to 2026! D.J. Fluck and Ralph Schudel sit down and provide the update on the state of the Scene Media Group, Stadium Scene Media, Ralph losing his father in 2025, and finding a right balance of using AI.Kicking off the show we discuss the names of college football bowl games and some of the funnier sounding ones. We then move into a deep discussion about using AI to generate content and what AI's role should be in content creation.Next, we move on to Ralph discussing his challenging 2025 where his father passed away, dealing with the grief, and how his photography has led to other opportunities moving forward.Finally, we get into the recap of Stadium Scene in 2025 and how it was a record year for both website page views and YouTube views/channels. D.J. also talks about hooks and using Google SEO to drive people into the site.Thank you again for your ongoing support of Stadium Scene. We look forward to serving you with new content throughout 2026 and beyond!⏱️⏱️VIDEO CHAPTERS⏱️⏱️:00:00:00 - 2026 New Year Special: Stadium Scene Introduction00:07:56 - Self-Driving Cars, DoorDash Robots, and AI in Everyday Life Explained00:15:53 - AI Tools for Content Creation: ChatGPT, Grammarly, and what should AI's role be in content creation?00:23:50 - Personal Stories: Family Loss, Mental Health, and Importance of Support00:31:47 - Women's Sports Advocacy, Photography Career, and Community Involvement00:39:44 - Viral Moments, Social Media Trends, and the Impact on Modern Fame00:47:41 - IndyCar, Formula 1, and the Evolution of Motorsports Popularity00:55:38 - Stadium Scene Metrics: Page Views, SEO Strategies, and Social Media Growth01:03:35 - Building Loyal Fans, Storytelling in Sports, and WWE as Entertainment01:11:32 - YouTube Growth, and Embracing Live Streaming01:19:30 - Charity Events, Collaborations, and Shifting Focus to Quality Content01:27:27 - Friday Night Live Streams, Esports Banter, and Upcoming 2026 AnnouncementsBe sure to give us a follow on social media:FacebookInstagramTikTokYouTubeThreadsBlueskySign up for the Stadium Scene Sports Jobs Hub using our $20 per year. Make that dream career move into sports.As usual, the video for this episode can be found on our YouTube channel. Be sure to hit subscribe!Today's episode is powered by Fanatics.
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you want to be visible in Google and AI Search in 2026, this is a great time to audit your website content to be sure it's ready. Learn what to look for that will help your site be more likely to show up on Google and in AI search in the new year. Being visible online is the 1st step to growing your business because visibility helps generate awareness, then you can generate leads, and then you can make sales. This is the foundation of your online business. Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
In this podcast show, we'll talk about how we're increasing our ranking results using Google SEO, and taking on more clients because of it. And of course, if you need a hand with your marketing, then we're here to help - https://daniellatto.co.uk/growthenginepackage/
Jason sits down with Sharif Hatab - Team leader of Team Sharif Sells out of BHHS Fox & Roach, Realtors Robbinsville to break down how to get found online. With his strong IT and marketing background, Sharif shares proven strategies around Google SEO, AI, branding, and digital relevance that have helped his team achieve Chairman's Circle Diamond and NJ Circle of Excellence Platinum status. A must listen for agents focused on visibility and growth!
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Listen in and learn 5 of the most common SEO mistakes people make that keep them from ranking high and getting traffic from Google. If you're trying to do SEO on your site, this episode will help you. It's one of the most popular episodes of 2025, and there's a reason for that. It's full of SEO tips that you can use right away. Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
The way people search for businesses has fundamentally changed, and if you're still focused solely on Google SEO, you're invisible to most of your potential customers.Here's what's actually happening: Your 25-year-old customers are searching for recommendations on TikTok, not Google. Your corporate clients are asking ChatGPT for consultant recommendations instead of Googling. Your target demographic is scrolling Instagram for product reviews instead of reading search engine results.Google is no longer the only search engine that matters. In fact, it's not even the primary search engine for many demographics anymore.Welcome to the era of Search Everywhere Optimization - same acronym as traditional SEO, completely different strategy.In this episode, I break down exactly where people are actually searching and how to position your Santa Clarita business across every platform that matters: large language models like ChatGPT, Claude, Copilot, and Perplexity; social media platforms like TikTok, Instagram, YouTube, and LinkedIn; traditional search engines; and community platforms like Reddit.We cover the complete framework including AEO (Answer Engine Optimization) for getting AI systems to actually recommend your business, AIEO (Artificial Intelligence Engine Optimization) for the technical structure that makes your content retrievable, and the multi-platform content strategy that actually works without burning you out.I walk through exactly what I do when consulting with CMOs and business owners here in Santa Clarita Valley - how to audit where you're currently positioned, where your competition is showing up, where the gaps exist that you can own, and how to implement a realistic strategy that doesn't require 80 hours per week.You'll learn:Why Google's algorithm was actually protecting you (and why that era is over)The content repurposing system that makes multi-platform presence manageableWhy long-form content became MORE valuable in the AI eraHow to optimize for ChatGPT, Claude, and other LLMs to recommend youPlatform-specific strategies for TikTok, Instagram, YouTube, LinkedIn, and RedditThe paid versus organic integration that actually works90-day implementation roadmap you can start todayLocal Santa Clarita positioning advantagesThis isn't theory. This is exactly what I implement for businesses through HonorElevate, and what's working right now in Santa Clarita Valley and beyond.The businesses winning in 2025 recognize that search has fragmented across dYoutube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.
Unser AI Report zeigt, wo und wie Ihr in ChatGPT, Gemini & Co. erwähnt werdet
Is AI Bigger Than the Discovery of Fire? (The Top 30 Questions: Part 1)"You have questions? I think I have the answers."I don't come from a technological background. I was an LAPD officer for 17 years and a Reserve for 5 more. I've been a Realtor in Santa Clarita since 1998. But you don't need to be a coder to see when the ground is shifting beneath your feet. We are looking at a shift that makes the Industrial Revolution look small.In this first installment of our new series, we are tackling The Top 30 Questions People Have About Artificial Intelligence. We are stripping away the sci-fi noise and getting down to the foundations.What exactly is AI?Think of it like that classic child's game with the wooden shapes and the corresponding holes.Old Computing (The Calculator Era): You take the child's hand and physically guide the square peg into the square hole. You are programming the specific action.Artificial Intelligence: You give the child the pegs and let them figure it out on their own. They fail, they learn, they recognize patterns, and eventually, they solve the puzzle faster than you can.That is where we are today. We aren't just calculating; we are simulating intelligence.In this episode, we cover:
How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape. What You'll Learn How Eldar transitioned from garage door repair to dominating local search markets Why branding is the first SEO step and how leverage fuels business scalability Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today! https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/
???? Most plumbers are wasting time writing generic blogs that no one reads and Google doesn't care about. In fact, they can actually hurt your rankings. In this episode, we break down what type of content really moves the needle in 2025: service pages, geotagged job posts, photos, videos, and digital brand signals.???? Learn how tools like DataPins help you rank higher on Google Maps, organic search, and AI results. So your phone rings every single day with new plumbing jobs.???? Stop guessing. Start ranking. Watch now to fix your SEO and grow your plumbing business.???? Ready to transform your online presence to get more leads (877) 388-9884 ↔️ https://www.plumbingwebmasters.com/For mor video like this one, just subscribe to @Plumbingwebmasters #plumbingmarketing #plumbingseo #googlemaps #googleranking #websiteoptimization
Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!Episode Answer KeyMarketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Have you ever wondered why I talk so much about using SEO to help your website be more visible online and get more traffic? SEO, or search engine optimization, is the best online marketing channel available to you as an entrepreneur. When you try to learn how to do it on your own, sometimes you get results, and sometimes you make mistakes that cost you traffic, visibility, and revenue. Find out why investing in yourself and learning how to do SEO with a coach to guide you through step-by-step helps so much. You can earn more money and grow your business with my help. I'd love to show you how. Join me the week of October 13th for free training classes. Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working. Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business. Find out what else you should be checking and tracking in this week's podcast episode. Save the date for the week of October 13th. I'll be teaching two free live SEO classes that week, all about where things are going in 2025 and 2026, and how to generate traffic and leads from ChatGPT and other AI tools. Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google's Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience's immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience's value. Niche reach can beat raw follower counts if you understand a sponsor's acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience's fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan's sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I'm Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.
How do you actually get your practice to show up when someone asks ChatGPT, “Who's the best therapist in my city?” That's the question I dive into with Chris Morin from Moonraker AI in this episode. AI-driven search is changing fast, and therapists who want to attract private pay clients can no longer rely only on traditional SEO. Chris and I break down what's shifting, why AI is now a major marketing channel, and what practical steps you can start taking today to make sure your name appears in these new AI-powered answers. You'll hear us talk about how Google, Bing, ChatGPT, and other platforms are shaping this new landscape, what kinds of content AI loves to pull from, and how even smaller or newer practices can level the playing field. If you've been wondering how to stay ahead as a therapist in 2026, this episode will give you clarity, strategy, and real-world action steps you can start right away. Topics Covered in this Episode: 3:54 Why showing up on AI search is different from traditional Google SEO 5:23 The surprising “equalizer” effect AI is having for smaller practices 7:00 How AI-written content can actually boost your visibility 8:15 Why turning your website into an FAQ hub makes you more AI-friendly 10:44 The overlooked shortcut to showing up in local AI searches 13:07 Why directory listings are more influential than ever 19:39 How reviews and the way they're written impact AI search results 22:24 Why Reddit and Instagram might suddenly matter for your SEO Join the Practice Accelerator to make sure you get access to a deep dive we are doing on this very topic in October: https://www.theentrepreneurialtherapist.com/practice-accelerator Resources Mentioned: Join the Practice Accelerator: https://www.theentrepreneurialtherapist.com/practice-accelerator Find out more about Alma here: helloalma.com/danielle Connect with Chris: https://moonraker.ai/
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you're new to SEO or you've tried it but you're not sure you're doing it right, this week's episode will help. Learn what to do first if you're overwhelmed by the thought of doing SEO on your website. I'll walk you through how to get started and what to do first so you can start to rank higher on Google, get more traffic to your website, and maybe even increase your visibility on ChatGPT with SEO. Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
London's orthodontic market is saturated, but smart practices are discovering a goldmine beyond traditional Google SEO. With patients now researching across TikTok, Instagram, and YouTube before booking consultations, the most successful orthodontists are capturing inquiries through an unexpected multi-platform approach. Visit https://medfiremedia.com to learn more. MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.com
Text me your questions - I can't reply directly through this system but I read them all and use them to help create new episodes. Thanks!Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more visible on ChatGPT and other AI search engines. This is a good SEO 101 episode or refresher, especially if it's been a while since you optimized your site. Listen in today and find out what to do for SEO today. Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Send us a textGEO AI Local Search: What Contractors Need to Know About the Future of SEOJoin Aaron and Chris Lonergan from Footbridge Media as they dive deep into the hottest topic buzzing in local service business circles: Generative Experience Optimization (GEO) and its impact on traditional SEO.In this episode, we break down:• What GEO actually is and how it relates to AI-powered search• Why local service businesses shouldn't panic about ChatGPT and other AI platforms• The key differences between informational searches (perfect for AI) vs. commercial intent searches (still Google's domain)• Why Google's ecosystem of business profiles, reviews, and proximity data gives them an unbeatable advantage• Practical advice for contractors, plumbers, HVAC techs, and other local service providersKey Takeaway: While AI is rapidly evolving, traditional local search isn't going anywhere. People looking for a plumber or pressure washer aren't asking ChatGPT complex questions – they're typing "plumber near me" into Google. The fundamentals of local SEO, Google Business Profiles, and customer reviews remain your best investment.Perfect for business owners in trades like pressure washing, landscaping, HVAC, plumbing, and any service where "a truck leaves the shop to serve customers."Featured: Footbridge Media - specialists in hand-coded websites for local service businesses since 2004.Support the show Get The "How To Actually Wash Course"Footbridge Media $199 Lean & Mean Deal Pressure Washing Customer Contract Chemicals & Equipment The Pros Use Come To The In-person Training. (Serious Starter Bootcamp)Aaron's Instagram
I am super excited to share some big changes that are coming to Etched Marketing Academy. Join me for this extra special bonus episode and find out about the changes to Simple SEO Content (that are going to make it an even better experience for students), and a brand new offer that you've been asking for and I'm excited to be able to share with you now. For more information on Elite Marketing Coaching - https://www.etchedmarketing.com/marketing-coachingWatch for information on the September live cohort for Simple SEO Content. Be sure you're on my email list so you'll be the first to know when it's open. Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Send us a textIn part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Simple Pin Podcast: Simple ways to boost your business using Pinterest
In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action.I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cross-platform approach that lets you leverage both for maximum impact. Whether you're a blogger, business owner, or content creator, understanding these differences can dramatically improve your visibility and engagement across both platforms.By the end of this episode, you'll have a clear roadmap for creating content that captures users at every stage of their journey - from Pinterest's early inspiration phase to Google's decision-making moments.Before we dive in, Q4 is Pinterest's magic season - searches skyrocket for products, decor, travel, and recipes. It's prime time to get in front of new customers, but don't wait until October to optimize. If you need Pinterest marketing support, book a call with our team at simplepinmedia.com/services and we'll point you in the right direction.Adobe article mentioned: https://www.adobe.com/express/learn/blog/pinterest-as-a-search-engine Tailwind article: https://www.tailwindapp.com/blog/pinterest-seo-vs-google-seo Pinterest PredictsTailwind Keyword Tool —-------Here are some helpful links from the podcast:
SEO is changing, it's evolving. User search behavior is changing and that means our strategy must adjust too or we're going to struggle to get traffic to our websites. Yes, website traffic is down but that's not a reason to panic, if you focus on being visible where people are searching today. We're seeing a shift in search, more people are starting with ChatGPT or other AI tools and then moving to Google to complete their research and convert. Join me in today's episode where I talk about what's happening with SEO, how it will impact your business, and what to do so you don't lose out as SEO changes. Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Join me today and learn why SEO matters so much to your business. I know people are saying it's dead, but it's not. It's far from dead. Yes, AI search is here and taking over some of the traffic,c but did you know you still need traditional SEO to even have a chance of showing up in AI search results? Yeah, you do. You want free traffic to your website? Yeah, SEO helps with that too. You want to grow your email list or build a passive income funnel? Yep, you guessed it, SEO helps with that too. If you want to be visible online and grow your business, you need to listen to today's episode and get started with SEO today. Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Had an AHA or Insight? Share it:Tired of complicated marketing strategies that don't deliver? Melanie Gorman, founder of Crownsville Media, shares how to attract leads by being real, staying consistent, and ditching fear-based tactics. If you want a smarter, more human way to get clients—without the hype—this conversation is for you.Melanie Gorman didn't set out to be a digital strategist—she started her career in mental health. But like many purpose-driven professionals, she quickly realized that her impact would be limited unless she learned how to reach clients. That realization set her on a new path—one that turned her into a sought after marketing partner for therapists, coaches, and entrepreneurs who want to market themselves authentically.In this lets-keep-it-real episode of the Business Growth Architect Show: Founders of the Future, Melanie shares how her background in therapy helped her decode the emotional blocks that keep many business owners stuck—especially when it comes to promoting themselves. From why we feel resistance to marketing, to the subtle self-worth issues that show up in client attraction, she goes into why we want to find and yet avoid doing the work to find leads and offers grounded, compassionate solutions. Melanie also outlines how to use your intake calls, website language, and SEO strategy to align with your values and attract leads—without ever resorting to fear-based messaging.Marketing has a bad name, mostly because of outdated fear based tactics. This episode offers a mindset shift. Whether you're burned out from bro-marketing, confused by SEO, or struggling to explain what makes you different, Melanie offers clarity, strategy, and a deep respect for the real humans behind every brand.
Did you like this episode? Dislike it?
Do you wonder how many pictures your blog post needs to have? If so, that's what we're talking about today. We're also touching on how to optimize those pictures for SEO and how your blog helps you rank higher on Google or in ChatGPT and other AI searches. Your blog can make a big difference to your online visibility, website traffic, and the leads your business generates. Learn how to use images, opt-ins, and even your podcast or YouTube videos to help increase the user experience and engagement time on your website, which will help you improve your overall SEO. There's a lot more to this than just how many pictures to include in your blog post. Listen in today and find out. Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, Favour Obasi-ike, MBA, MSThis episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram. Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.FAQs1. What are the key differences and connections between Google SEO and Pinterest SEO?While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube). Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.2. Why is seasonal content optimization, especially for summer, crucial for businesses?Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience. By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.3. How does Pinterest serve as an effective starting point for a customer's planning journey?Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration. For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, Favour Obasi-ike, MBA, MSFavour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility. The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion. Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.How has Google's search capability evolved beyond simple keywords?Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords." This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat"). This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for. Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."What is Google MUVERA and how does it enhance the search experience?Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent. Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior. This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history. He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.Looking for Business Inquires with SEO Services? Book A CallMore Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY Podcast>> Start Your Email Marketing 14-Day Trial with FlodeskBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsZetvaa | Buy Premium Human Hair Extensions Online
How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What's the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You'll Learn How Google uses reviews to rank your business in the map pack Review strategies that increase conversions by up to 44% Ethical ways to ask for reviews and what to avoid to stay compliant Want help crafting a review strategy that boosts both SEO and trust? Contact us and let's elevate your Google presence together. https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/
It's summertime, which means Jessica is once again trying to turn Cluedunnit into a bike racing podcast. Which is probably better than Jacob trying to remember the risque French he learned in high school. We also stumble upon the most brilliant - or just luckiest - bit of Google SEO ever related to villa rentals in the south of France. Because who hasn't always yearned for a stone farm house with a helipad? But can we fly in with the right guess? Join us on the Cluedunnit Patreon (patreon.com/cluedunnitpodcast) and tell us what's absolutely necessary for your ultimate summer retreat! We watched THE MADAME BLANC MYSTERIES series 3, episode 4, "Jackal" Follow us on the socials and let us know what you think! Facebook: @cluedunnitpodcast Instagram: @cluedunnitpodcast And don't forget to discover even more mysteries and community with us on Patreon! You can find us on Apple podcasts: https://podcasts.apple.com/us/podcast/cluedunnit/id1582713330 Spotify: https://open.spotify.com/show/1PLXRlrkJFBTE6eE97YPwQ Overcast: You'll need to login with your Overcast account, but once you do, we're at https://overcast.fm/itunes1582713330/cluedunnit YouTube: https://www.youtube.com/@cluedunnitpodcast
If you've done SEO on your website but you're still not showing up high on Google or in AI Search like AI Overviews, AI Mode, or on ChatGPT, then not only is it frustrating, it means something's wrong. If you're going to take the time to work on SEO, you want to make sure it pays off. Find out why your SEO might not be working and what to change so that you start showing up more often in AI results and get traffic to your website. We need to work on both today to be visible online. Register now for the free live SEO class and find out the 3 secrets to being found on Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
From 200 mph electric cars to 20 mph electric tractors, Praveen Penmetsa, CEO of Monarch Tractor, leveraged his passion and expertise in vehicles, robotics, and batteries to develop the first smart, electric tractor. Making farmers more profitable and efficient first, and then sustainable, are the core tenets that drive Monarch's business. Praveen discusses the core benefits of using an electric tractor and how it works with farmers to take advantage of government incentives, making farming more efficient and cost-effective. Detailed Show Notes: Praveen's background: mechanical engineering, loves fast cars, worked on electric vehicles, robots, and battery systemsFounded Monarch in 2018, the company is currently the only company selling smart, electric tractorsNow on four continents, with most sales in the US, pilots internationallySolution is a smart electric tractor with an app and piloting autonomous drivingFits in 5' rowsRuntime 10-14 hrs for pushing, 8-11 hrs for mowing, 4-6 hrs for heavy operations; takes ~6 hours to chargeCore markets - vineyards #1, dairy #2, orchards, horse ranchesCore benefitsSave $7-12/hr on diesel savingsRemote service and support, day and night - can submit a service ticket on the machine and get help remotelyProduct gets better over time with SW updates (e.g., released the ‘row follow' feature)Can power other things, be used like a generator (e.g., night lights for harvest)Easier to train operators (smart screen vs 20 manual controls)Environmental impacts - reduces carbon emissionsWith increasing automation (mowing is 1st operation), more labor savingsAutonomous driving has guidelines by CA OSHA (need signs that the autonomous tractor is running and no people in the block), but there are no legal guidelines in other placesPricing$90k baseline price + options + subscriptionsGov't incentives can make it cheaper than a diesel tractor, 20-70% savingsMonarch helps apply for subsidies, including charging infrastructure and solar installationSubscription charge for connectivity and SW has various levels; some charges can be offset by incentives with carbon offset reporting (e.g., Dannon gives dairy farmers incentive payments for the carbon offsets)ROI driven by tractor usage, payback ~2 years; has an ROI calculator on the website; needs to be cheaper and more efficient before sustainability elements come into playMost farmers want autonomy to reduce labor costsSells through a direct sales team and dealersMarketing driven by non-electric tractors today, podcasts are helpful, social media, and demos have been very effectiveSocial media, primarily Facebook and LinkedIn for owners, Google SEO, and local dealer supportDemos are essential; most farmers want to try before they buyPartnering with other companies to use their technology inside, also partnered with AgScout to leverage AI for vineyardsBarriers to purchase primarily worry about service and support, and wanting more autonomy for labor savingsContinuously update both HW and SW on machines, some tractors now close to 4,000 hours of operation (vs. standard tractors need to be replaced after 4-6k hours) Hosted on Acast. See acast.com/privacy for more information.
Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, parts of our society are decoupling with reality, an example being the concept that funding rural broadband Internet access might be an example of a "woke handout...". We also talk about Google SEO, Google's anti-trust cases, Meta offering Open AI engineers massive bonuses to poach top talent, the future of government by AI, Google AI Mode, Google URL structure, and more... Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.
In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth. We highlight how these tools enable businesses to track website performance, understand user behavior, and optimize content for search engines like Google and Bing. The discussion also touches upon the importance of consistently updating website content to maintain relevance and leverage the full potential of SEO for long-term impact. Ultimately, the sources underscore that a well-optimized website, integrated with analytics and search console tools, is essential for converting online visibility into tangible business results.FAQsWhat are Google Search Console and SEO Gets, and why are they important for online presence?Google Search Console (formerly Webmaster Tools) and SEO Gets are critical tools for managing and improving a website's visibility in search engine results. Google Search Console is a free tool provided by Google that allows website owners to monitor their site's performance in Google Search, identify issues, and submit sitemaps. SEO Gets (episode coming out soon) is a privately owned platform that offers similar functionalities, with a paid version providing more extensive data and bandwidth for analysis. Both platforms act as a "dashboard" for your online presence, helping you understand how people find your website and track conversions. Connecting your website to these tools is a one-time, foundational step, similar to getting the keys to a house or turning on the lights; it establishes the essential connection for your website to send traffic signals to search engines like Google and Bing. Without these connections, your online content, even social media posts, can be seen as "posting to thin air" because there's no system to track its impact and translate it into actionable data.What is the concept of "content decay" and how can it be prevented or mitigated?"Content decay" refers to the natural decline in the relevance and visibility of an article or blog post over time. A typical blog post has a lifespan of about 24 months in terms of prime visibility. After this period, search engines are less likely to prioritize it in search results unless it's updated. To prevent content decay and maintain relevance, it's essential to regularly refresh or republish articles. This involves updating the "modified date" of the content, which signals to search engines that the information is current. Just as a car's front wheels dictate its direction, the modification date allows an article to "turn left or right" in terms of relevance and continued traffic. Updating content with new statistics, information, or perspectives refreshes its cycle, giving it another 12-24 months of potential leverage and allowing it to continue building traffic and influence.Access to Resources ⬇️Need SEO services?>> Join our club community for exclusive information
This week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he's ready to prove it. In this episode, Buckbee challenges the industry's Google-first mindset and argues that AI platforms like ChatGPT and Gemini are now the key gateways to buyers, demanding a radical rethink of content and SEO strategy. From shifting content budgets to exposing overlooked technical pitfalls, Buckbee makes the case that revenue leaders must adapt now to avoid losing visibility and pipeline in an AI-dominated landscape. Is your strategy keeping up, or is it time for a rehab? Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives. Bullet Points of Key Topics + Chapter Markers: Topic #1: Google's Grip on B2B Search Is Slipping [02:41] Michael Buckbee argues that relying solely on Google for B2B brand discovery is now a critical mistake. He highlights how AI tools like ChatGPT, Gemini, and Perplexity are rapidly changing buyer behavior and asserts that “most marketers have no idea how they're showing up in AI and it's costing them real revenue.” Brandi Starr questions whether AI is truly overtaking Google, leading Michael to explain that even Google is transforming its search experience in response to these new AI platforms. Topic #2: Outdated SEO Strategies Are Killing Organic Growth [06:23] Michael challenges the conventional top-of-funnel, high-traffic blog strategy that marketers have depended on for years. He points out that informational queries are increasingly answered directly by AI summaries, saying “those are going away as a traffic source,” and urges leaders to shift focus toward bottom-of-funnel content that addresses specific buyer objections and differentiators. Brandi Starr pushes for actionable advice, sparking a discussion on how marketing budgets and content plans need to be realigned for this new search landscape. Topic #3: Winning Requires Siteless SEO and AI Indexing [15:56] Michael pushes revenue leaders to rethink basic SEO, warning that many websites are inadvertently blocking AI crawlers and missing out on AI-driven buyer research. He explains the need to ensure that AI bots can index your content and introduces the concept of “siteless SEO,” recommending that brands publish content directly on platforms like LinkedIn and Reddit for broader visibility. The segment includes specific tactics as Michael calls this a foundational shift that “marketers need to act on now.” The Wrong Approach vs. Smarter Alternative The Wrong Approach: "A common trap is to stick with the existing content plans. You know, you had mentioned AI overviews and how it lists sources. You know, you can still fight for those terms, those like high level informational terms. But I do think you really need to consider, is this something where people are going to read this and then there's a list of 30 sites on the side? Is that a benefit to you that you're one of those 30 links that's buried in there? Are people actually going to find you? Is it actually going to move things forward or are your efforts better spent elsewhere?" – Michael Buckbee Why It Fails: Traditional top-of-funnel content strategies focus on broad informational keywords, but AI search tools now summarize these queries and bury brands in a long list of sources. This leads to reduced visibility and engagement, as buyers are more likely to rely on AI summaries instead of clicking through to individual sites. The Smarter Alternative: Companies should pivot their content strategy toward mid- and bottom-funnel topics that address buyer objections and showcase clear differentiation. Distributing this content across multiple platforms, not just your website, increases the likelihood that AI systems will pick up and accurately represent your brand, making it easier for buyers to discover and trust you during their research process. The Most Damaging Myth The Myth: “We kind of don't need to care about these new AI startups and all we need to do is care about Google and they just go back to doing things how they have been doing them.” – Michael Buckbee Why It's Wrong: Many marketers believe that focusing on traditional Google SEO is enough, but Google itself is evolving in response to AI-driven platforms like ChatGPT, Claude, and Gemini. Ignoring these changes means companies risk losing visibility where buyers are actually researching and making decisions, leading to missed revenue opportunities. What Companies Should Do Instead: Companies should adapt by monitoring their brand visibility across AI search platforms, shifting content strategies away from solely top-of-funnel topics, and making sure their content is accessible to both Google and AI bots. This proactive approach ensures brands continue to show up where buyers are searching now and in the future. The Rapid-Fire Round What is the first sign that a company is facing the problem of being ready for AI search but hasn't yet named it?“In their Google search console, they're probably seeing a very steady amount of impressions coming through and a drop off in click throughs to their site. That's a pattern that's seen in lots of different places. And that's the first like real data point that a lot of SEOs have found like, something's going on here. We need to be prepared for.” - Michael Buckbee What's one mindset shift that unlocks progress?“I think the biggest mindset shift should be the duplicate content penalty, which was something that SEOs have considered for a long time, which is like, put a blog post up on my site. I don't want another site to scrape it and put it up on their site because that pulls the Google juice from both of us. It dilutes it. But in the world of AI search, that's a huge benefit. Now you're twice as powerful because the messaging has been said twice.” What's one common trap leaders fall into when trying to solve this?“I think a common trap is to stick with the existing content plans. You know, you had mentioned AI overviews and how it lists sources. You know, you can still fight for those terms, those like high level informational terms, but I do think you really need to consider, is this something where people are going to read this and then there's a list of 30 sites on the side? Is that a benefit to you? That you're one of those 30 links that's buried in there? Are people actually gonna find you? Is it actually gonna move things forward? Or are your efforts better spent elsewhere?” What's the most underrated move that actually works to fix this fast?“I think the most underrated move is to just make sure that checkbox isn't hit in Cloudflare because I see that a lot. Many, many sites are inadvertently blocking these for lots of weird reasons. And you know, it's such an easy fix. Why wouldn't you do that?” Links: LinkedIn: https://www.linkedin.com/in/michaelbuckbee/ X: https://x.com/mbuckbee Website: https://knowatoa.com Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> Join our club community for exclusive information
How to find the right SEO keywords to help your business grow. Let's work together to create a list of keywords you can target in your content next quarter. I'll walk you through how to brainstorm SEO keywords using ChatGPT, how to verify search volume and competition, the missing step most people skip that saves you from making the 2 biggest SEO keyword mistakes, and more. Don't miss this week's episode it will help you prepare for your Q3 content and make sure you have the right keywords targeted to get traffic to your website or blog. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Is SEO dead? Let's talk about it. I know the rumors are swirling and you may be feeling like learning SEO is a waste of time if it's dying or dead. Find out what I think is happening and what you should do for your business in this week's podcast. SEO and other online marketing strategies can help grow your business, audience, and email list but which ones are the best to use today and in the future? Find out this week. Join me in today's live training classes Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
This is a story that will cost a cleaning supplier a lot of money. First of all, I hope you all know me by now. I am not vindictive. I did not have a bad experience with the company I'm going to mention. However, I chose to do my 3-stars out of 5 review to the world because it will illustrate a vital lesson on the lifetime value of a client. I purchased my Mosquito Carbon Lite vacuum cleaner from my friend Joshua Burnstein, owner of Sawgrass Cleaning Solutions, Boynton Beach, FL. Joshua is a authorized distributor for Mosquito, which he does as a side hustle. I now use him exclusively to take care of my vacuum needs. But I almost didn't and here's what happened.My Mosquito has a uniquely designed tapered hose to maximize power and flow for my 160 cfm motor! That's nerd talk, but it means my vacuum really sucks! All of my hoses start to wear down after 2 years. They tear between the ribs and I have to cut a piece off to keep it working. This particular hose has been cut a dozen times to the point where it's barely long enough to vacuum with. I put off ordering a new part from Josh as he told me the replacement part is $100 with shipping! When I could wait no longer, I did a Google search to see if I could get the part cheaper anywhere else. There were a few at $100 and one at $45, which ranked high on Google SEO. It seemed like a reputable supplier, Salamone Supplies out of Menomonee Falls, WI. I researched the company and found the part I needed on the website for a great price. I told Josh and he was highly suspicious as he knew the part wholesaled for $80 on the low side. He wished me good luck. I apologized for jumping ship as I had to try. I ordered the part. To the credit of the company, they contacted me via email and was kind and cordial in their replies. They received the order, but soon realized that they had the two parts mixed up on their website. The part I ordered for $45 had the part number and picture correct for the part I needed, but they had the wrong price listed. They emailed me to let me know of the mistake and asked if I'd like to receive the $45 incorrect part or the part I needed for their price of $90 + shipping. Read the rest of this article at the Smart Cleaning School podcast
Google SEO and PPC are getting more crowded—and more expensive. In this episode, we dig into why Meta ads (Facebook & Instagram) are becoming a smarter play for law firms looking to generate leads without the sky-high costs.We cover how to use creative content, targeted messaging, and audience pain points to build ad campaigns that actually convert. Plus, why fast response times and an optimized intake process are just as important as the ads themselves.If traditional search isn't working like it used to, it's time to try a different strategy. Watch now.Want Ryan to handle your law firm's marketing? Book a free consultation with Ryan to see if you qualify: https://webris.org/get-started/Support the show
Will AI kill SEO? Is this the end of SEO? Will anyone search Google now that we have AI chatbots? Have you heard that AI will kill SEO or that SEO is dead or obsolete? Yeah, me too. Let's talk about what's really going on and whether or not we need to fear AI chatbots or if, just maybe, they represent an opportunity and the future of digital marketing. There are many channels you can use within the greater online marketing umbrella - should SEO still be one of them if you're focused on audience, business, or email list growth? Find out if AI optimization should be part of your online marketing plans now and into the future too. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Fill out this application to apply for 1:1 coaching in 2025!In Episode #163, I'm sharing my top 5 takeaways from Adam Mosseri's interview with Brock Johnson on Build Your Tribe. You'll find the full interview link in the show notes.This episode is especially for business owners who create content to bring people to their business. Instagram SEO and Google SEO operate very differently, and understanding those differences can help you choose the best platform for growth, visibility, and customer connection. Whether you rely on social or search, this episode will give you clarity.
Have you ever wondered if you can really do SEO on your own? Maybe you've tried before and run into issues or gotten stuck? That's super common. I believe you definitely can learn how to do SEO on your own, but it's much smarter to take a course from someone like me, who has lots of experience in SEO and can save you time, answer your questions, and help you get results faster than if you try to Google and YouTube your way through the whole thing. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Did you know there are 3 parts to SEO? There are! In this week's episode, I'm walking you through this SEO 101 lesson on technical, on-page, and off-page SEO so you can better understand the 3 parts of SEO. They go together and if you do it right, your website should start ranking higher on Google and getting more organic traffic. Mark your calendar now for April 28 and 29. I'm teaching a free live SEO class that will walk you through the 3 most common SEO mistakes I see people make that keep them from ranking high on Google and getting organic traffic to their websites. I'll share the signup information on my website soon. Visit the freebies tab at www.EtchedMarketing.com/freebies to sign up. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
This Episode - Turning an Unlikely Business into a Multi-Million Dollar Success Meet Will Milliken, president of a fast-growing dog waste removal company and founder of the President of Swoop Scoop® and founder of Poop Scoop Millionaire™. What started as a small side hustle has become a booming business with multiple locations and a thriving online community for aspiring entrepreneurs. Will shares how he transitioned from digital marketing to home services, why the pet waste removal industry took off, and the key strategies that helped him scale. With a focus on exceptional service and customer care, Swoop Scoop® has grown into a leading company serving thousands of satisfied clients. We also cover the marketing strategies that work (and don't), building a standout brand, and the importance of fast customer response times. Plus, Will shares the surprising lessons he learned from a failed partnership with Pizza Hut and how he's preparing for national expansion. Key Takeaways: Standardized, flat-rate pricing works best: customers prefer knowing costs upfront. Fast response time is critical: answering inquiries quickly sets businesses apart in home services. Professional branding (uniforms, truck wraps, CRM systems) increases trust and allows for premium pricing. Scaling starts with predictable lead generation. The biggest bottleneck is acquiring customers consistently. Marketing experiments matter. Facebook ads, Google SEO, and wrapped trucks work best, while some partnerships (like pizza box ads) miss the mark. Standardized operations make scaling easier. A clear system for hiring, training, and customer acquisition makes franchising a real possibility. Track Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (LTV): understanding these numbers earlier could have cut growth time in half. Anticipate bottlenecks as you scale: hiring, vehicle acquisition, and equipment logistics become challenges as the business grows. If you don't know how to acquire customers, your business will struggle. If you're not willing to start a poop scooping business, you're probably not going to start any business. Will's journey proves that even the most unexpected businesses can be wildly profitable with the right systems and mindset. Ready to think outside the box (or the yard)? This episode will change the way you look at service businesses. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Will: Swoop Scoop: https://swoopscoop.com Poop Scoop: https://www.skool.com/poop-scoop-millionaire LinkedIn: https://www.linkedin.com/in/william-milliken Youtube: https://www.youtube.com/@Scoop-Start Blog: https://scoopstart.com/ Closing thought: “Big opportunities come from solving everyday problems. Price smart, systemize, and scale—success will follow.” Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2024! Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective in content creation and lead generation!
© 2020-2026 Ivy Podcast Discovery LLC
