Podcasts about Google Penguin

Send us a textEdd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges.• Diversification means splitting risk across multiple income streams or traffic sources• When Broadband.co.uk was hit by Penguin in 2012, alternative businesses provided a financial lifeline• Selling Broadband.co.uk became possible because Edd had already diversified with other affiliate sites• Starting small experiments is better than making all-in bets when diversifying• Google remains the largest source of outbound clicks despite recent algorithm changes• SEO is an ongoing learning process requiring adaptation to industry changesIf you'd like a personal demo of our tools at Keywords People Use, book a free, no-obligation one-on-one video call with me at keywordspeopleuse.com/demo where I'll show you how we can help you level up your content by finding and answering the questions your audience actually has.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Abonneer je op ⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen.[00:00] Intro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠01:12 - Google Analytics verbetert datakwaliteit met nieuwe detectie- en hersteltools05:34 - LinkedIn introduceert 'Buyer Groups' voor slimmere B2B targeting08:49 - Meta Thread ads gaan wereldwijd live - standaard onderdeel van targeting11:27 - Google: AI overviews worden door 1,5 miljard gebruikers bereikt, minder verkeer, maar kwalitatief beter. 15:28 - OpenAI introduceert shopping-functionaliteit in ChatGPT18:00 - Next step: advertenties in ChatGPT vanaf 2026? Of gooit een VLOP roet in het eten?25:42 - Coolblue zet AI assistenten live in productcategorieen zoals Macbooks, wasmachines en stofzuigers29:51 - 13 jaar Google Penguin: het einde van old-school SEO spam[33:43] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Send us a textSee the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharingAll comments and critiques more than welcome! Details in that doc for how to get in touch.Imagine having your online business hit rock bottom overnight, only to rise like a phoenix five times stronger. That's exactly what happened to me when the infamous Google Penguin update dismantled my broadband price comparison site back in 2012. From the ashes of this digital disaster emerged a revolutionary growth framework that turned the tide, leading not only to the recovery of my site but also to its eventual sale. During this episode, I walk you through the transformative steps that took me from outdated link-buying tactics to a strategy centered around creating meaningful content that speaks directly to people. This powerful shift not only saved my business but also gave birth to a framework that's been applied with success across various platforms.Join me as I share the secrets of crafting a content creation strategy that prioritizes real users over bots, and learn why feedback became my secret weapon in refining this approach. This framework isn't just for the SEO-savvy—it's designed to be accessible to anyone eager to boost their online visibility. We discuss the utility of tools like Keywords People Use and delve into the importance of Google Search Console in optimizing your content's performance. But that's not all—this episode is an invitation to engage directly. Record your voice questions and connect with me on LinkedIn and Blue Sky to keep the conversation going. Whether you're a seasoned webmaster or a curious newcomer, there's invaluable insight here to help drive your traffic growth.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a textWhat if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guiding principle has been that great content cultivates a strong online presence, and in this episode, I share insights into how this approach can redefine your SEO strategy.Dive into my unconventional journey of building backlinks, including a particularly creative strategy at Brighton SEO. Hear how our playful scratch card campaign sparked engagement and captured valuable leads, proving that thinking outside the box can yield remarkable outcomes. This episode is packed with practical tips, unique anecdotes, and thought-provoking questions aimed at inspiring you to rethink your SEO tactics. Let's challenge the status quo together and prioritize content creation for unparalleled long-term success in the SEO landscape.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Send us a Text Message.Let's unravel the mysteries of 404 error pages and the hidden power they hold in the realm of SEO! I'm Ed Dawson, and in this journey, we're diving into the intricacies of what these pages mean for your site's credibility with search engines. You'll get to grips with the significance of proper header codes and the perils of 'soft 404s,' alongside a treasure trove of practical tips from my two decades of website development and monetization experience.In our quest for digital authority, we explore why the adage 'quality over quantity' is gospel in the world of backlinks, and why buying them might not be the shortcut to success you're hoping for. With a nod to past missteps and the harsh lessons of the Google Penguin update, this episode is an essential guide to building a robust SEO foundation and steering clear of common pitfalls that can derail your progress. Whether you're a budding website owner or an SEO veteran, these tips will sharpen your strategy and set you on the path to SEO mastery.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Bist du auch unsicher, ob SEO noch lohnenswert ist? In dieser Podcast-Folge erfährst du, warum SEO trotz KI-Tools und Generative AI immer noch wichtig ist und wie du es für deine Website nutzen kannst. Erfahre, wie sich SEO seit dem Aufkommen von Google Penguin und Panda verändert hat und warum es auch in der digitalen KI-Ära relevant ist. Zudem teile ich Tipps, wie du KI-Tools nutzen kannst, um deine Prozesse zu verbessern und gegen den Wettbewerb zu bestehen. Außerdem erfährst du, warum du wissen solltest, was die Search Generative Experience von Google für deine Website bedeutet und wie du dich darauf vorbereiten kannst. Lass dir diese Einblicke nicht entgehen und hol dir wichtige Infos für deine Online-Sichtbarkeit!

Show Notes:00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant1:42: Brodie's best strategies for expanding SEO Internationally3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?5:37: Why automatic redirection isn't a good idea7:30: Expanding domains is a long-term game, link signals9:54: Advice for sites that aren't well-established11:50: Is a link building strategy necessary?17:05: The highest value links globally20:27: What was the effect on Google Penguin in Australia?26:00: Brodie's SEO consulting playbook33:45: Are audits necessary? Why choosing the right client matters41:56: Tips for new SEO consultantsShow Links:Learn more about Brodie ClarkFollow Brodie on TwitterFollow Ross on TwitterSend us an email

Diccionario SEO básicoSEO: El SEO (Search Engine Optimization) son técnicas para salir en las mejores posiciones de ⚠️GOOGLE⚠️, multiplicar visitas y generarEl Algoritmo de Google es la forma que tiene el buscador de posicionar las páginas ante una búsqueda, es decir, es lo que decide si sales primero, segundo o en la segunda página.Los más famosos son Google Panda, Google Penguin, Google Medical Update...Directrices de Google, Centro de búsqueda de Google o Search Central: Las recomendaciones que indica Google en sus guías de uso de buenas prácticashttps://developers.google.com/searchJohnMueller: Jefazo de búsquedas de Google. La información interna de Google proviene de gente como John Mueller, analista de tendencias de los webmasters de Google. John Mueller dirige varias reuniones de la Central de Webmasters de Google donde responde a preguntas de webmasters y expertos en SEO.Escucha su podcast https://pod.link/1512522198Una página error 404 es la que se muestra al usuario cuando éste hace click en un enlace roto. En ella se le informa de que la página no existe y se le da la opción de volver hacia atrás o usar un buscador en las versiones predeterminadas. Es recomendable contar con una página 404 personalizada para tratar de retener al usuario en la web ofreciéndole enlaces a contenidos alternativos que le puedan interesar.Búsqueda por voz: Uso de dispositivos para hacer búsquedas con la voz. Siri, Asistente de Google, Alexa...Paginación: Las paginaciones sirven para separar los elementos de un catálogo o listado en varias páginas. Esto tiene varias ventajas, entre la que destaca el hecho de que se reduce el tiempo de carga de una URL, en especial cuando hay demasiados elementos que mostrar. Es importante configurarlas correctamente para evitar errores de rastreo e indexación.El tráfico orgánico de una página web son todas las visitas que recibe desde los buscadores de Internet, referencias en otras páginas, menciones en redes sociales, etc. De este tráfico quedan excluidas todas las visitas que llegan desde publicidad de pago ya que no derivan del posicionamiento natural de la URL en los resultados de búsqueda.Yandex es un motor de búsqueda orientado a las consultas realizadas en caracteres rusos. Por ello, es muy conocido con el nombre de "Google ruso" ya que, además, más del 50% de los móviles Android en Rusia pertenece a Yandex. Es especialmente interesante en cuanto a que ofrece mejores resultados en ruso que Google y tiene medidas muy duras contra el spam.Un PBN es una red privada de blogs con distinta IP y distinto dominio que se utiliza para crear enlaces entre ellos y mejorar así el posicionamiento. De esta forma, se intenta sortear a Google para hacer que estos blogs crezcan mucho más rápido que si se hiciera de forma orgánica. Sin embargo, esta estrategia se debe planificar con mucho cuidado para que se vea natural a ojos de Google.Google Trends es una herramienta gratuita de Google que muestra las tendencias de búsqueda de una keyword durante los últimos doce meses. También permite ver temas relacionados con esa palabra clave, comparar dos o más keywords y segmentar la información geográficamente por países y comunidades autónomas, en el caso de España.El Mobile First Index da relevancia a la versión móvil de una página web a la hora de mostrar los resultados de búsqueda. Como consecuencia, las páginas web que tienen una versión optimizada para móviles tienen más opciones para posicionar en los resultados de las búsquedas que se hacen desde estos dispositivos.Una granja de enlaces es una página web que sirve para crear links hacia otras páginas con el fin de mejorar el posicionamiento de éstas. Esto se traduce en un sitio web de poco contenido y sin valor, con un excesivo número de enlaces salientes hacia páginas de diversas temáticas que no tienen relación. Esta práctica está considerada Black Hat SEO y está penalizada por Google.El Pogo Sticking es la secuencia por la que un usuario hace click en una URL de los resultados de búsqueda, entra en esa web y pulsa el botón de retroceso para regresar a los resultados y escoger otro. Es un factor de relevancia para Google ya que interpretará que esa web no responde a la intención de búsqueda del usuario. Se puede usar como técnica black hat seo si se hace con algún programa.Las keywords LSI (Latent Semantic Indexing, indexación semántica latente) son términos que ayudan a comprender el contexto de la keyword principal a través de la semántica, es decir, que no se trata de sinónimos ni de palabras clave derivadas. Por ello, facilitan que Google comprenda mejor el contenido de una web, por lo que lo indexará correctamente para mostrarlo en los resultados de búsqueda.El keyword research es una investigación que se realiza para encontrar aquellos términos de búsqueda que son relevantes para posicionar un proyecto web a partir de una o más palabras clave. De esta forma, se localizan las keywords por las que queremos ser encontrados en los motores de búsqueda para atraer tráfico, ya sea de orgánico o de pago.Las migas de pan son un elemento que indica la estructura de enlaces que se ha seguido desde la portada hasta llegar a la URL actual, lo que permite retroceder de nuevo a un link concreto sin usar el botón Retroceso del navegador. Así, el usuario puede comprender la jerarquía de contenidos de la web y cómo llegar hasta los contenidos que le interesan, facilitándole la navegación.El interlinking es la práctica de crear links internos en una web, es decir, enlazar contenidos entre las URL de un mismo dominio. De esta forma, se relacionan contenidos similares, se crea la arquitectura web, se transmite autoridad desde una página más potente a otra y se facilita la navegación tanto a los usuarios como a los robots de los motores de búsqueda.El Grey Hat SEO incluye aquellas acciones que se utilizan para acelerar el ritmo normal de posicionamiento de una web pero sin llegar a incumplir de forma clara las normas de Google, de forma que no hay riesgo de sufrir penalizaciones. Un ejemplo sería la compra de enlaces artificiales pero teniendo en cuenta aspectos como colocar anchor text variados y mantener cierta distancia temporal entre links.Indexar: Hacer que tus páginas aparezcan en GoogleAutoridad: El peso y credibilidad que le da Google a una web en función de muchos parámetros pero priorizando los enlaces que recibe de otras webs. Cuanta más autoridad mejores enlaces y más autoridad pasan. Un link de elpais.com es mejor que de un periódico local porque tiene más autoridad.Crawl budget: Tiempo que nos da el robot de Google para revisar nuestra webEl crawling o rastreo de sitios web es el recorrido que hace un pequeño bot de software (un crawler) para leer y analizar el código y contenido de una web, saltando de página en página a través de los enlaces que va encontrando. En el caso del GoogleBot (el crawler de Google), este se encarga de rastrear y examinar nuestras webs, para posteriormente incorporarlas a su índice.Googlebot: Araña de Google. Robot que pasa por nuestra webThin content: Contenido de poco valorDisavow links o desautorizar enlaces es la acción que consiste en pedirle a Google que no tenga en cuenta aquellos links entrantes fraudulentos, de baja calidad o artificiales que apuntan hacia tu web. Es una acción que debe ser muy meditada ya que puede tener consecuencias importantes para el posicionamiento.El deep linking es una estrategia de enlazado interno que se utiliza para promocionar los propios contenidos de la página web. Se trata de colocar enlaces a post, vídeos o imágenes para facilitar que tanto el usuario como los robots de búsqueda lleguen de forma directa al contenido que queremos sin hacerle regresar a la página de inicio.El contenido evergreen es aquel que nunca se queda anticuadoUn clúster SEO es una forma de mostrar una serie de contenidos agrupados que están relacionados alrededor de una misma intención de búsqueda.Subdominio: Un subdominio es una forma de tener un sitio (web) relacionado, como anexo, a una web principal. Los subdominios son del tipo: http://subdominio.dominio.com .PageSpeed Insights: Página para analizar la velocidad de tu webAnchor text: Texto del enlace.Backlinks: Los Backlinks son los links o enlaces entrantes que apuntan desde otras páginas a la tuya propia.Black Hat SEO: Técnicas no permitidas por Google que permiten subir posiciones en GoogleLa densidad de keywords es el porcentaje de veces que aparece una palabra (o serie de palabras) en el conjunto del texto frente al número de palabras totales.La etiqueta Meta Robots es una etiqueta HTML que se utiliza para indicar a los buscadores que traten a una url de una manera determinada.No-index, no-followSEO Negativo: Técnica black hat que consiste en penalizar a un competidor por ejemplo comprando enlaces de baja calidad hacia otra web.Tráfico: Visitas que recibe una webCloaking: es una técnica de SEO Black Hat muy utilizada que consiste en mostrar contenidos diferentes dependiendo de si es un usuario o un robot de buscadores el que lo lee.Canibalización de keywords: La canibalización de keywords ocurre cuando en una web hay varias páginas que compiten por las mismas palabras claveContenido duplicado: El contenido duplicado se produce cuando el mismo contenido aparece en múltiples URLs y que en principio no es motivo de penalización, a no ser que un alto porcentaje de tu web tenga contenido duplicado. CTR: El CTR (Click Through Rate) es el número de clics que obtiene un enlace respecto a su número de impresiones. Siempre se calcula en porcentaje, y es una métrica que se utiliza normalmente para medir el impacto que ha tenido una campaña digital.Etiqueta Canónical fue presentada por Google, Yahoo! y Bing en el año 2009 para solucionar la problemática de contenido duplicado o similar en SEO e indica la página principal que quieres indexar.Los Microformatos son una form

Qu'est-ce que Google Penguin? Un an après Google Panda, une nouvelle mise à jour algorithmique est déployée par le moteur de recherche pour pénaliser les sites de mauvaise qualité. Son nom ? Google Penguin. Officiellement lancé le 24 avril 2012, ce nouveau filtre vise plus précisément à réduire la visibilité des sites qui violent les guidelines de Google en pratiquant des optimisations abusives, telles que par exemple des échanges de liens entre des sites n'ayant aucun rapport thématique entre eux, la suroptimisation des ancres de liens (c'est à dire le fait d'avoir une ancre de liens intégrant un même mot-clé répétée un trop grand nombre de fois), ou encore la duplication délibérée de contenu d'un site depuis un autre site. En d'autres termes, Google Penguin vise à pénaliser les spammeurs ! Cette mise à jour est complémentaire à Google Panda, mais à la différence de cette dernière qui vise plutôt à sanctionner le contenu interne des sites lorsqu'il est de mauvaise qualité, le filtre Google Penguin lui s'intéresse davantage aux techniques de référencement externe, ce qu'en d'autres termes on appelle le netlinking. C'est à partir du déploiement du filtre Penguin en 2012 que les experts du SEO ont commencé à utiliser des stratégies de backlinks moins agressives, mais beaucoup plus fines et variées. A partir de cette période, on s'intéresse moins à la quantité des liens qu'un site reçoit, qu'à la qualité de ces liens. Les référenceurs vont désormais chercher des backlinks depuis des sites ayant la même thématique que celui qu'ils cherchent à rendre plus visible dans le moteur de recherche. La course au plus grand nombre de backlinks possibles devient beaucoup moins pertinente que par le passé, voire même dangereuse pour le site qui pourrait se voir infliger une pénalité et baisser de manière vertigineuse dans les pages de résultats de Google. Ainsi, si le spam sur le Web a toujours existé et existera toujours, à partir de 2012, il est nécessaire de mettre en place des stratégies de netlinking beaucoup plus fine pour passer sous les radars du filtre de nettoyage Google Penguin. Retrouvez le podcast Qu'est-ce que Google Penguin sur YouTube : https://www.youtube.com/watch?v=E0TXHYK5RA0

Despite being an enticing opportunity, joining a white label SEO reseller program could be the worst decision your marketing firm has ever made, if you hire the wrong white label SEO reseller. With a specialized and dedicated link building agency, you may build better links and work with higher-profile publishers but also save money in the process. More importantly, though, this strategy will stop you from worrying about the demands of an internally executed link building strategy that never seems to end. Private label SEO reseller programs are great for companies that don't want to invest in the process of purchasing and managing their own link building. They also make it easy for marketers to offer a series of services with different price points without having to learn how to build links themselves. White-label SEO reseller programs work in a similar fashion - by letting marketing firms sell other providers’ white label SEO services under their own branding, they can offer a range of prices without having to know all the technical aspects of link building. What to look for in a white label SEO reseller and link building provider The internet is a dark and scary place when it comes to link building. There are no strict guidelines, so you might end up encountering some questionable practitioners claiming to be legitimate link builders. Thanks to Google Penguin and its subsequent iterations, the days of spamming links on forums across the internet are over. These days, there are only two legitimate approaches for low-quality websites: article writing and guest blogging. The first approach entails compiling articles related to your site's niche that can be published on reputable blogs or in online magazines; the second involves finding relevant sites where one could contribute posts as a way of establishing an authoritative voice relative to your site's subject matter area. High-quality content writing is vital to the success of your business. You need not be worried about how many posts you're churning out if they are poorly researched, unengaging, or negligent about your industries' nature. This is where most link building service providers differ: some will put greater emphasis on quality content, employing good writers who take their time and research thoroughly before publishing anything; others may publish less-than-stellar pieces that don't even bother with proofreading them first. High-quality content writing is important for businesses of any size because it doesn't matter how many articles you produce as long as the information is well researched and engaging in its niche. The difference between a provider who puts great stock in producing high-quality work versus one who publishes subpar posts without fully researching beforehand can result in drastically different levels of success. Also mentioned in this episode:  https://seo.co/white-label/  https://link.build/link-building-reseller/  Connect with us:  SEO.co // DEV.co // PPC.co // Link.Build

In the online marketing world, Google holds all the power.  In the past different algorithm changes have been devastating for businesses that were caught off guard.  SEO professionals have to be on their guard 24/7 to prepare for potential changes.  The two main Google updates in the past decade were the Google Panda and Google Penguin.  This episode covers the basic repercussions of each update along with some tips to avoid being penalized by them. In the meantime, get in touch with us regarding our blog writing service.  What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?  Connect with us & our SEO company:  https://seo.co/blog/   //  https://link.build/   //  https://dev.co/   // https://roi.me/ //  https://twitter.com/seodotco     

Otra de las consecuencias que ha traído la pandemia del coronavirus, sin duda anecdótica en comparación con las principales, ha sido el parón de los lanzamientos editoriales. Fernando Maciá se curró un libraco de SEO avanzado (SEO avanzado: casi todo lo que sé de posicionamiento web) y está ahí, impreso, acumulando polvo hasta que “esto pase”. En papel no tiene fecha en firme, más que “será de los primeros en salir”. Pero no debe faltar mucho pues Amazon ya ha puesto fecha al desbloqueo de la versión para Kindle, el 28 de mayo. Mientras lo hemos atracado para espoilear un poco el libro y aprovechar que lo tiene fresco para preguntarle por dudas avanzadas de SEO. Cómo funciona el Rankbrain de Google, estructura ideal de dominios para SEO internacional, enlaces a prueba de Google Penguin, SEO para un mundo mobile only… Por si alguien no lo conoce, Fernando Maciá es uno de los pioneros del SEO en España, fundador y CEO de la agencia Human Level, y prolijo docente y autor de guías de referencia sobre SEO y marketing digital. Enlaces de interés: Iniciativa Marketers Against Coronavirus Canal de Youtube, que acaba de superar los 30.000 suscriptores. Entrevista con Luis Villanueva, sobre SEO onpage a fondo.

Otra de las consecuencias que ha traído la pandemia del coronavirus, sin duda anecdótica en comparación con las principales, ha sido el parón de los lanzamientos editoriales. Fernando Maciá se curró un libraco de SEO avanzado (SEO avanzado: casi todo lo que sé de posicionamiento web) y está ahí, impreso, acumulando polvo hasta que “esto pase”. En papel no tiene fecha en firme, más que “será de los primeros en salir”. Pero no debe faltar mucho pues Amazon ya ha puesto fecha al desbloqueo de la versión para Kindle, el 28 de mayo. Mientras lo hemos atracado para espoilear un poco el libro y aprovechar que lo tiene fresco para preguntarle por dudas avanzadas de SEO. Cómo funciona el Rankbrain de Google, estructura ideal de dominios para SEO internacional, enlaces a prueba de Google Penguin, SEO para un mundo mobile only… Por si alguien no lo conoce, Fernando Maciá es uno de los pioneros del SEO en España, fundador y CEO de la agencia Human Level, y prolijo docente y autor de guías de referencia sobre SEO y marketing digital. Enlaces de interés: Iniciativa Marketers Against Coronavirus Canal de Youtube, que acaba de superar los 30.000 suscriptores. Entrevista con Luis Villanueva, sobre SEO onpage a fondo.

Today is the 8th anniversary of the Google Penguin update and we have a special theme at the Search Engine Roundtable. In the news, there looks like there was a Google search algorithm ranking update on April 16th. Google Shopping is now free...

Sponsored by EzoicShow Notes:My Ad Revenue is DOWNMarch ad revenue wasn’t great, but it wasn’t terrible.April 1 came and it was a disaster. Down 40%. Probably going down more.Why? April is the start of Q2. Many companies slashed ad budgets for Q2.Hope for the best, prepare for the worst.What I’m currently doing to deal with lower rev.Cut content investment by 50%Writing content myself (again)Building out affiliate clusters: Digital products, Software & Lead GenImproving older contentJunk contentGood content sitting pretty in spots 5 to 30Need cash now?Consider freelancing: writing, graphic design, link building, etc.Saved my bacon when Google Penguin hit in 2012.Many people jumping in? LikelyPublishers ordering less content? Probably. I am.Easy? No, but possible.But, many established freelancers can’t take on as much work - kids at home.It’s not instant cash, but faster than building out a blog.TIP: Offer services that you’re best at. Take time to hone them now.Your freelancing advantageIf you’re listening to this presentation, you probably started a blog, have written articles and know a lot more about working online than other people.This is your advantage. You know more than you think. Again, not an instant cash solution, but it’s better than nothing.What do I do if ad revenue drops 60%+?At that point, I pretty much have no content budget.I will keep my VAs on payroll at all costs. I’d rather have no content budget than let VAs go. They’re my team. They are great folks.I have a plan in place: Focus 100% on content and website improvement.Content and Website Improvement TipsDesign: Normally I preach spending time on design is time wasted until you have massive traffic, but in this case, it MIGHT be worth doing.Improve decently ranking content:Look for content ranking in spots 5 to 30 and improve them to give them a chance for higher rankings.Improve old garbage content you published when you didn’t know any better.How to improve content… fast and for freeCharts, graphs and statsImagesFAQ: Answerthepublic.org / Ahrefs questions / Textoptimizer.comQuotes from expertsAdd videosAdd internal linksKW researchSee: 29 Ways to Improve ContentImprove content via KW researchDrill down: Run what you’re currently ranking for in your favorite KW research grinder to find more long tails.Enter those KWs in Google and check the “Related Terms” at bottom of Google.Add content sections targeting those new long tails.Quick n’ Dirty: Clearscope / Textoptimizer.com

Published Jan 11, 2016 A Link Farm is a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page's search engine ranking. Get rid of these! Duplicate listings are one of the biggest negative ranking factors in Local SEO and they are also one of hardest things to find. By cleaning up your duplicate listings and following best practices you can gain greater control over what listings rank and how. Control which listing Google shows in the local business listing “3-pack”. Full description of how to find and manage your duplicate business listings in Google Local Search. Google is finally getting on board with in-SERP video advertising. Google announce that mobile traffic finally overtook desktop traffic in 10 different countries. The “Mobilegeddon” algorithm update to phase out sites not optimised for mobile. Make sure your business information is easily accessible to assistants like Siri for Apple users and Cortana for microsoft users, rather than trying to funnel people to your site specifically. Keep in mind the benchmarks of quality and customisation for content strategies in 2016.

Hvad er Google Penguin? - Det bliver afdækket i dagens episode af SEO Ordbogen for begyndere.Support the show (https://www.patreon.com/simonelkjaer)

Shownotes: https://fizzle.co/285 Would you like to get more people to visit your website? How can search engine optimization help you do this? Most of us are aware of the capabilities of SEO to some extent. But it is a challenging and daunting field to enter, so we thought we would supply you with some basics and tips to get your website popping! In this episode we look at the rise and development in SEO as a methodology and skillset and talk about how to go about optimizing your website from the very first steps to the more advanced ones. Today on the show we are joined by Matt Giovansci, an old friend and collaborator who we have hosted before on the podcast. Matt runs a number of websites and businesses and has spent the better part of the last two decades perfecting the game of SEO. We also talk about research, content creation, the evolution of Google and when SEO is necessary and when it is not. Matt gives us great insights from personal experience and his learning to help you on your way So for all this and much more be sure to tune in! Key Points From This Episode: • Matt's history of online work and search engine optimization. [0:04:20.8] • A quick introduction to the basics of SEO. [0:05:29.9] • The big change that occurred when Google got wise to link farms. [0:08:41.7] • When and why to even bother with SEO. [0:12:38.2] • The research and tools that can help you decide how to optimize your site. [0:16:11.2] • Using this research as a indicator and influence on your content creation. [0:23:52.1] • Comparing free SEO tools with the paid versions. [0:26:59.2] • The first steps that Matt took with his first site. [0:29:25.1] • Understanding SEO as larger, more advanced, customer research. [0:31:40.8] • The importance of patience and quality content in the SEO game. [0:37:38.9] • Where we are currently at with Google's algorithms. [0:42:32.8] • Combining and developing content as you learn. [0:46:02.3] • Understanding your role in Google's business. [0:49:55.2] • Some info on Matt's behind the curtain course. [0:51:27.9] • A round of quick rife questions with Matt! [0:55:02.1] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • MoneyLab — https://www.moneylab.co/ • Swim University — https://www.swimuniversity.com/ • Black Hat SEO — https://www.wordstream.com/black-hat-seo • Google Panda — https://moz.com/learn/seo/google-panda • Google Penguin — https://moz.com/learn/seo/google-penguin • Pat Flynn — https://www.smartpassiveincome.com/ • Gazelle Glider — https://gazelleglider.com/ • Pool Care Rap Video — https://www.youtube.com/watch?v=n06MCOcdvo • Wait But Why — https://waitbutwhy.com/ • Elon Musk — https://www.forbes.com/profile/elon-musk/#119fc4f57999 • BagWorks — http://bagworks.co/ • Ahrefs — https://ahrefs.com/ • Moz — https://moz.com/ • SEMrush — https://www.semrush.com/ • Minaal — https://www.minaal.com/ • Brew Cabin — https://www.brewcabin.com/ • Pinterest — https://pinterest.com/ • Backlinko — https://backlinko.com/ • Roasty — https://www.roastycoffee.com/ • SEO fro Bloggers — https://fizzle.co/seo • Flywheel Hosting — https://fizzle.co/sparkline/fizzle-plus-flywheel • Squarespace — https://www.squarespace.com/ • Aer Tech Sling — https://www.aersf.com/tech-sling-black/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chasereeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

The Comeback Kid In 2013, Eric Siu bought a failing SEO agency for two dollars. Today, he’s built it into a digital marketing powerhouse that serves giants of the tech industry. These days, Eric Siu rubs elbows with the internet marketing elite, hosting a popular podcast with online guru Neil Patel, and leading the successful agency Single Grain, which boasts clients like Uber, Amazon, and Salesforce. But go back about six years, and Eric Siu was just a 25-year-old new hire entrusted with the monumental task of saving a tanking company. “A month into it, the CEO pulls me aside,” Siu recalls, “and he's like, ‘Eric, you know, 48 people, their families, they're riding on your shoulders right now, and if you can't hit numbers in the next month, we're gonna have to let you go.’” Siu had taken a job leading the marketing for education startup Treehouse. He loved the product and the team, but he had no idea the revenues were stagnant. It hadn’t hit its numbers goals in the last two years, and when Siu came onboard, the company had only five or six months of cash left in the bank. “I was like, ‘Oh, man. We're gonna go down, and it's me that's kind of responsible for revenue growth because it's a subscription-based product.’” After seeing some traction on Treehouse’s YouTube account, Siu took a gamble and put all the company’s budget into YouTube advertising. This was 2012, and Facebook ads hadn’t quite taken off. And for Treehouse, which teaches video courses on coding and web design, YouTube was a natural fit. Siu began bidding on promising keywords, and the team created an inspirational video ad inspired by Apple’s slick aesthetic. “We just started cranking out a bunch of sign-ups that way,” Siu says. “The price point wasn't that bad, and so things started to really blow up there.” From there, Siu fired their PR agency and started working with one that was paid for performance. By the time he left Treehouse, Siu says he’d helped take the company from about 500 new subscribers a month to between 3,500 and 4,000. Now, Treehouse sees $15 million in annual revenue, according to a March 2018 Mixergy interview with CEO Ryan Carson. “So they're fantastic now,” Siu says. “They're just building on top of everything that they're doing.” That may sound like an exceptional comeback, but it was only the beginning for Siu. From there he embarked on a career of getting into tight spots, taking risks, sometimes failing, and then making comebacks, all culminating in the success of his digital marketing agency. Lose Money Now, Make Much More Later It’s important to note that, while Treehouse was bringing in more customers, it wasn’t profitable in the short term. That gets to an important concept that Siu believes isn’t talked about enough, but has been an important one in his work to breathe new life into companies—the payback period. They payback period is the length of time required to recover the cost on an investment. According to Siu, mastering the payback period can mean the difference between a quick, small ROI, and building a company with a huge payday. For SaaS businesses, payback period tends to be long, with some companies not breaking even on an investment until 18 months out. But if they look at the long term, they know they can make back way more than that initial investment if they’re patient, understand the lifetime value (LTV) of a customer, and know their numbers well. In episode 551 of their Marketing School podcast, Siu and Patel talk about the difference between seven-figure versus nine-figure businesses. Seven-figure businesses want a return on investment right away. Nine-figure businesses, however, are willing to lose money at first because they know the lifetime value of their customers. Siu points to ClickFunnels as a great example of how understanding payback period can pay off in the long run. The marketing funnels software company is completely bootstrapped and reached $60 million in annual recurring revenue in 2017. “The reason they're able to do that is because they have their numbers locked down,” he explains. “They are willing to perhaps even break even or lose money on the front end, right? So let's say when they first acquire an email or even a free trial in the beginning, they're going to lose money, but they know that their funnel in the backend is so locked down that they can upsell people on, you know, their mastermind or other bundles, things like that.” Siu gives a hypothetical example too: Let’s say it costs you $1,200 to acquire a customer who pays $100 a month. The payback period, then, is 12 months. But if you can find a way to increase that price to $300 a month, you’re looking at a payback period that takes one-third the time. With the extra cash from the monthly recurring revenue of that customer, you can reinvest in your company to grow it faster. That’s why Siu emphasizes the importance of getting your pricing right. In fact, he says if he could go back to his Treehouse days, he would increase prices. The Single Grain Salvage Before he even hit the one-year mark with Treehouse, Siu set his sights on the next rescue mission: a failing SEO agency where Neil Patel was a partner. Armed with the marketing chops he honed at Treehouse, Siu was up for the challenge. “But going to a company that I thought had a lot of problems,” he says, “that I thought was a house of cards, that I thought was going to be in big trouble—that was a different challenge.” And even though he wasn’t thrilled to return to the agency world, the gamer in Siu saw it as a fun opportunity. “I thought the challenge of saving a stagnant company was really interesting because...I just see every challenge as, like, the game, right? It's just fun to play.” At the time, Single Grain was an SEO agency with four partners. When Siu came onboard, he says the company was doing about $1.1 million a year, relying completely on SEO services, mainly link building for clients. But then the Google Penguin update happened, decimating Single Grain’s efforts. “The work that the company was doing was no longer having an effect,” Siu says, “so customers just started churning left and right, and that's when we had to basically make a change. And that's when I popped in.” But Siu had his work cut out for him. This time around, it wasn’t just marketing. He was in charge of operations too, and the company needed to get some processes in place. “Basically, when I came in, everything was on fire.” Siu had to lay some people off because their roles were no longer relevant after the Google update. He then turned the company’s efforts to content marketing as the next logical step. Upon a recommendation, he hired a head of content marketing, which ended up being a mistake. “This person was actually really toxic and caused four of our clients to leave,” he says. After that, two employees quit and morale was low. Even though things had gone from bad to worse, Siu hung on. The $2 Buyout So let’s take stock of just where Siu was at in 2013: He was hired to resuscitate a dying company, he had to lay off employees, he hired the wrong person for a key role, his employees’ morale was low, and oh yeah, he had to take out a personal loan just to make payroll. “I didn't know what the hell I was doing,” Siu says. “And I think a lot of times when it comes to business, or just when you're starting out, honestly, I think it's okay to say you don't know what you're doing.” And then, leadership started to cave. One of the partners admitted to Siu that he wanted out, and the other three agreed that the company was worth nothing. While this easily could’ve been the end of Single Grain, Siu had an idea. “I said, ‘Hey, guys, I will buy the company, I’ll take on the load, I'll put it on my shoulders, I'll see what I can do with it.’” He offered one dollar to Neil Patel and one dollar to another partner, for 10 percent of their shares in the company. The other two partners, he offered to pay with profits from the company. “So it's a buyout, but the contingency is if the company fails, I will owe nothing. So we signed that agreement, got it done, and it was off to the races,” Siu says. He had his work cut out for him, as the company was in the negative when Siu took over; plus, its source of leads, Neil Patel, was now gone. Meanwhile, as everything seemed to be falling apart, Siu continued to try to grow a podcast, Growth Everywhere, spending six hours a week recording and producing the episodes. One year into it, he was getting only nine downloads a day. But again, he powered through. “Here's the thing,” he says, “you just keep going, right?” Now Growth Everywhere gets up to 80,000 downloads a month. Plus, it turned out to be a great lead generator for Single Grain. Slowly but surely, Single Grain began gaining leads through organic search. Siu decided to refer those leads out and worked out referral deals with agencies, getting 25 to 30 percent of the lifetime of each customer. Siu says the referral income generated about $250,000 to $300,000 a year, but he wasn’t satisfied. “The kind of competitive spirit in me is like, ‘Okay, I wonder if we can build this thing up to be a paid advertising agency.’" So Single Grain started experimenting with taking on its own clients and noticed retention went up, and clients were happier. Traffic was coming in from the podcast, organic search, and speaking events. Today, the company has 34 people working at an office in downtown L.A. The Single Grain website has gone from 4,000 visitors a month to about 80,000, and Siu believes it will reach half a million fairly quickly. Content Marketing Is King Take a look at Single Grain’s website, and you’ll see big client names such as Intuit, Amazon, and Salesforce. So what’s Siu’s secret for snagging premium clients? “Every single client that we have, whether it's a Uber or Lyft or TrustPilot, or whatever it is exactly, all came from content marketing.” In fact, up until recently, Single Grain didn’t even have an outbound team. In the past, Siu says people from his management team have challenged him on the amount spent on content marketing, asking to see the ROI. So he did a breakdown of each client to see where they came from: podcasts, organic search, relationships Siu built up with people, and speaking opportunities. “It was all basically content marketing.” When clients come through inbound or content marketing, Siu says, the sales cycle is much shorter than with outbound. Instead of waiting months for a deal to close, the time is cut down to weeks. In addition, the lifetime value of that client is longer, because after reading your blog posts, listening to your podcasts, and watching your videos, they feel like they know you. That leads to a longer-lasting relationship. Another note Siu adds about client acquisition is that it pays off to specialize. At first, Single Grain focused on paid advertising for SaaS and education companies. They were able to boost their prices based on their specialty and proven framework. “If anybody's trying to sell anything,” he explains, “when people ask you how you're different, the more you can niche down, at least in the very beginning, the more you can charge premium prices and the more you can focus in and maybe grow faster.” Smooth Operator Most of the employees at Treehouse were remote, so when Siu took over Single Grain, shutting down the San Francisco office and transitioning to a remote company seemed like a no-brainer. But as Siu puts it, it’s one of the “massive mistakes” he made. Without having built up a rapport with his team and without understanding the relationships they had with each other, Siu says he shouldn’t have made an executive decision of that size, especially without asking for team input. “That totally devastated the culture, in my mind,” he says. “And I think when it comes to a services-based business, like this, where it requires a lot of creativity and collaboration, it's tough to have a completely remote atmosphere.” So Siu shifted to a hybrid method: He and the team work in the office three days a week and remotely two days a week. “I just know that when we're in the office…we can just get so much done that way.” To maximize productivity, Siu uses these two tools: 15Five is a performance-tracking software that allows continuous feedback among your teammates. Grounded in positive psychology, it lets you see how people are feeling on a scale of one to five. It also allows employees to set priorities, report what they did for the week, and give each other high fives. “We can see how engaged people are. And that's one of the main core drivers, because 15Five allows us to see, even if you're filling out a five every single week...we can see in your answers, we can read between the lines to see how you're really feeling.” Hubstaff is a time-tracking software that takes screenshots of each employee’s computer at random. “So here's the thing,” Siu says, “I don't like time tracking. But as an agency, service-based business, you kind of have to track your time to see how profitable you are per account.” And though he sees Hubstaff’s features as a bit “big brothery,” Siu says, “I personally don't like that kind of stuff, but I think it's really important, especially if we have contractors, from time to time.” In addition to those tools, Single Grain has one-on-ones, as well as traction meetings with each team. “That's helped make us into a well-oiled machine,” Siu says, “and everyone's much happier now.” Eric Siu’s Tips for Hiring Great Talent When it comes to tapping into new talent for the team, Siu’s got a process worked out for that too. Establish core values. Even though people think it’s cliche, establishing what your company’s core values are before you begin hiring is essential. Assign homework. For new hires, it’s important to assign a tryout exercise. “It shows at the end of the day how serious they are about doing it.” Single Grain uses an applicant tracking system called Workable, where people can comment on it. Conduct one-way video interviews for more junior roles. Siu uses Spark Hire to conduct one-way recorded video interviews. “Because the thing is, with a lot of junior roles, you're going to get a lot of noise. Through a video interview, it's more asynchronous, so I can look at it whenever I want, or my team can. Or if it's a salesperson, we'll run them through a test called Objective Management Group, which has been fantastic.” Own the hiring decision. Siu always makes sure to be at the tail end of the interview process. “So whether it's an intern or anybody else, even if it's a remote person, I get to talk to the person,” he says. “I get to make the final call. Because then I can kind of own the decision at the end and say, ‘Hey, it's ultimately my fault if something goes wrong.’” Check those references! Yes, Single Grain does check references, and Siu judges the quality of the candidate based on this question: Are the first three references really excited about this person? Siu says he’s even been in a situation where he was about to make an offer but pulled it last minute because of the result of the reference checks. “We dig a little deeper, and we find out: can’t do it.” Leveling Up: What’s Next for Single Grain Never one to slow down, Siu’s already working on his next big projects. Right now, Single Grain is working on a SaaS product called ClickFlow, which helps companies get more organic traffic by boosting organic click-through rates. On top of that, he’s writing a book, entitled Leveling Up as a nod to his competitive gaming days. “I just see this entire thing as a game,” he says. “Just plugging things together, making systems work, making it all happen.” Once the book is ready, he hopes he can use it to educate people on marketing and maybe even recruit talent to his agency or others. Siu also plans to do more live events and add an education component to his company. “I think it all kind of plugs in together,” he says. “And I think the ultimate goal is just to give back and invest in education, because that's what I love.” Key Takeaways: What payback periods are and why understanding them is integral to scaling any business How Siu bought a failing company for $2 and turned it into a powerhouse digital marketing agency Siu’s most powerful strategy for snagging premium clients (it’s not a sales team) The top tools remote companies can use to maximize productivity Siu’s best tips for hiring great talent

Esiste un modo per stare tranquilli quando si pubblica un link? A livello di "anatomia" certamente si. Lavorando correttamente sull'anchor text e sul contesto quando si vanno ad acquisire link si può dormire tranquilli e ottenere risultati, vi spiego come in questa puntata del podcast!Versione testuale per ipoudenti: in lavorazioneMusica di sottofondo by Vodovoz Music Productions > https://www.youtube.com/channel/UCNcwZT1x-BUHcWNagbcDccQRimani aggiornato sulla SEO senza fuffa sul gruppo EV SEO Oasis: https://www.facebook.com/groups/ev.oasis/

Esiste un modo per stare tranquilli quando si pubblica un link? A livello di "anatomia" certamente si. Lavorando correttamente sull'anchor text e sul contesto quando si vanno ad acquisire link si può dormire tranquilli e ottenere risultati, vi spiego come in questa puntata del podcast!Versione testuale per ipoudenti: in lavorazioneMusica di sottofondo by Vodovoz Music Productions > https://www.youtube.com/channel/UCNcwZT1x-BUHcWNagbcDccQRimani aggiornato sulla SEO senza fuffa sul gruppo EV SEO Oasis: https://www.facebook.com/groups/ev.oasis/

Im Finanzbereich herrscht in Google ein harter Wettebwerb. Ich zeige, welche SEO Strategie vier Finanzvergleichsportale entwickelt haben, um sich nach Google Penguin und Panda wieder zu erholen. In meiner Case Study zeige ich Beispiele für SEO-Driven Content Marketing  und gehe auf die jeweiligen Erfolge sowie Verbesserungsmöglichkeiten ein. Wenn Du wissen willst, welche SEO Strategie 2018 erfolgsvorsprechend ist, schalte jetzt die 220. Folge von #SEODRIVEN sein. Welche SEO Strategie verfolgst Du?1.000x SEO CHECK KOSTENLOS:Wenn Du kostenlose SEO Tipps für Deine Website haben möchtest, dann reiche jetzt deine Domain ein unter:https://digitaleffects.de/seocheck/ Über SEO-Driven:In SEO-Driven gebe ich, Christian B. Schmidt, praktische Tipps und erkläre die Erfolgsfaktoren in SEO und Online Marketing. Hier findest Du alle Folgen: https://www.cbschmidt.de/podcast/Über Christian B. Schmidt:Ich optimiere seit 1998 Websites, berate seit 2005 Unternehmen im Online Marketing und gründete 2010 die SEO Agentur Digitaleffects. Mehr über mich findest Du hier:https://digitaleffects.de/ueber-uns/cbs-christian-b-schmidt/Mehr von mir im Netz:https://www.facebook.com/cbschmidt.de/https://youtube.com/subscription_center?add_user=cbschmidtdehttps://twitter.com/cbschmidthttps://www.instagram.com/cbschmidt/https://www.xing.com/profile/ChristianB_Schmidthttps://www.linkedin.com/in/cbschmidtVollständiges Impressum:https://digitaleffects.de/impressum/ Folge direkt herunterladen

I motori di ricerca interni dei siti web nascondono insidie ( anche molto... insidiose ) e a volte grandi opportunità, impariamo a conoscerle in questa seconda parte del podcast dedicato alle query strings.********Versione testuale per ipoudenti: in lavorazioneMusica di sottofondo by Vodovoz Music Productions > https://www.youtube.com/channel/UCNcwZT1x-BUHcWNagbcDccQRimani aggiornato sulla SEO senza fuffa sul gruppo EV SEO Oasis: https://www.facebook.com/groups/ev.oasis/

I motori di ricerca interni dei siti web nascondono insidie ( anche molto... insidiose ) e a volte grandi opportunità, impariamo a conoscerle in questa seconda parte del podcast dedicato alle query strings.********Versione testuale per ipoudenti: in lavorazioneMusica di sottofondo by Vodovoz Music Productions > https://www.youtube.com/channel/UCNcwZT1x-BUHcWNagbcDccQRimani aggiornato sulla SEO senza fuffa sul gruppo EV SEO Oasis: https://www.facebook.com/groups/ev.oasis/

Today's Flash Back Friday takes us to Episode 171 from October 2014. Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.  Key Takeaways: 5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.  8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.  11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.  14:40 – Focus on a specific market or niche. This helps you become an expert.  22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.  25:20 – The Google Penguin update really scared Brain's clients away from SEO services.  27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.  Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brain Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn www.AuthorityAlchemy.com www.AuthorityKickstart.com

Christoph C. Cemper weiht Sie über Mythen und Geheimnisse von Links sein. Hören Sie sich diese Episode an und erfahren Sie 7 Dinge, die Sie über Links noch nicht wussten. Zum Schluss gibt es als besonderes Schmankerl sogar noch einen Bonus Tipp.

Welcome to another installment of SEO This Week! Episode 32 brings us some great news from the Google AdWords team who have developed a Similar Audience feature for search advertising you can leverage in conjunction with your retargeting campaigns. We also take a look at negative buyer personas, tips to use Google Analytics, and so much more!

This week in Episode 31 of SEO This Week we take a look at a new Google Patent that targets social media influencers. We look at a YouTube strategy to actually get content published on the site on a more regular basis. And we close out the news with a look at different PPC platforms that you can use beyond Google AdWords for your marketing that might bring less traffic, but conversions none the less.

SEO This Week Episode 30 – Content, Ripoff Reports, and Status Codes

Hoy tenemos con nosotros a Fernando Maciá para hablarnos de SEO técnicas avanzadas. Fernando lleva 17 años en el mundo del marketing digital, el SEO y la analítica web, es director y fundador de Human Level , consultora de posicionamiento web y marketing online. Fernando Maciá ha impartido formación relacionada con el marketing online, el posicionamiento en buscadores y la analítica Web en más de 300 seminarios y cursos en universidades y escuelas de negocios de España, Venezuela, Colombia y Paraguay. También es habitual ponente en eventos relacionados con el marketing digital. Es autor de los libros más vendidos en castellano sobre marketing digital y posicionamiento en buscadores, el último de ellos es "SEO técnicas avanzadas" y del que vamos a tratar en este episodio. SEO técnicas avanzadas con Fernando Maciá Estudio de palabras clave 1.-  La falta de enfoque en un nicho de mercado y posicionarnos para palabras clave que no se están buscando es un error común. 2.- La importancia de hacer un estudio de palabras clave para nuestro nicho, qué herramientas tenemos para hacer un Keywork Research después de que Google Keyword Planner (Planificador de palabras clave de Google AdWords) ya no da datos suficientes. 3.- ¿Con las búsquedas semánticas a medio plazo van a tener tanta importancia las palabras clave? 4.- Cómo ha cambiado la forma de buscar dependiendo del dispositivo, si es un móvil, tablet o sobremesa y si a esto le añadimos las búsquedas por voz. Auditoría de indexabilidad 5.- Aunque aparentemente no tengamos síntomas algunas personas se hacen un chequeo médico cada cierto tiempo. Lo mismo deberíamos hacer nosotros cada cierto tiempo con nuestro sitio y hacernos una auditoría de indexabilidad. WPO - Optimización del rendimiento web 6.- Cada día tiene más importancia el WPO (la optimización del rendimiento web), tenemos que prestar atención al peso de las páginas, velocidad del servidor etc… ¿cuáles son los puntos más importantes a tener en cuenta? Link Juice o zumo de popularidad  7.- El link Juice , cómo podemos mantener ese equilibrio para que no se nos escape el zumo de popularidad. Proporción de enlaces internos y externos, cuándo poner enlaces nofollow, etc.. Google Search Console 8.- Aunque la herramienta Webmaster Tools hoy llamada Google Search Console empezó con muy poca cosa, hoy es imprescindible si queremos estar al corriente de lo que está sucediendo en nuestro sitio web. 9.-  En Google Search Console tenemos un apartado “palabras clave de contenido” que hay que prestar atención por si nos estamos desviando de nuestro tema principal. En este apartado Google nos da un listado de las palabras que Google cree más relevantes y por las que queremos un mejor posicionamiento. Incluso podemos encontrar palabras sospechosas que indicarían que nuestro sitio igual está pirateado. 10.- En el apartado “explorar como Google” es algo muy interesante si queremos que Google indexe una URL de nuestro sitio. Por ejemplo, acabamos de publicar un post y queremos indexarlo antes de esperar que pase el robot de Google (Googlebot), forzamos el indexado, esto también nos previene de robo de contenido. 11.- Podemos ver si tenemos enlaces entrantes sospechosos que nada tienen que ver con nuestro contenido, antes de una posible penalización de Google podemos reportar estos enlaces a Google y pedirle que no los tenga en cuenta. 12.- Ahora tenemos a Google Penguin en tiempo real y ya no sale a pasear una vez al año.  ¿Va a ser más difícil que nos penalicen por SEO negativo? Estructura de la web 13.- ¿Por qué tenemos que tener una estructura web pensando en como nos va a buscar el público objetivo, en lugar de las típicas clasificaciones internas u hojas de producto? A veces pensamos que simplemente subiendo el sitemap ya está todo hecho y nos desentendemos de una buena estructura web. SEO internacional 14.- SEO internacional. Hay dudas en idiomas, tipos de dominios gLTD o ccLTD, carpetas, subdominios etc… Cómo crear una web optimizada para posicionamiento internacional. ¿Qué es mejor crear en carpetas para diferentes países, abrir dominios por países, colocar mejor en subdominios?  Calidad del tráfico SEO 15.- En que indicadores nos tenemos que fijar para saber la calidad de nuestro tráfico SEO.  

Ever struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast

What you will learn What is Google Penguin and what does it matter for your site? Why this update is different? How to handle negative SEO in future? How good and bad links will work differently from now on? What to expect next from Google? Several years ago, when we ran a digital marketing agency, … #47 – Everything You Need To Know About Google’s Latest Penguin Update Read More »

What you will learn What is Google Penguin and what does it matter for your site? Why this update is different? How to handle negative SEO in future? How good and bad links will work differently from now on? What to expect next from Google? Several years ago, when we ran a digital marketing agency, … #47 – Everything You Need To Know About Google's Latest Penguin Update Read More »

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions. 

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google's Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions. 

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions. 

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. Thom Craver is a renowned SEO and Web analytics expert as well as an an accomplished speaker, instructor and soon to be author.

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. Thom Craver is a renowned SEO and Web analytics expert as well as an an accomplished speaker, instructor and soon to be author.

Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here. Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again])Plus, the demise of ClickZ/SES,  Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards

Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here. Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again])Plus, the demise of ClickZ/SES,  Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards

Episode 3 of Tower After Hours - Digital Marketing Podcast presented by the Tower Marketing team. Topics this month include creating videos for social media, the return of Matt Cutts and the anticipation of Google Penguin, link bait vs click bait, and website design and development trends.

Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as  Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank.Google Explains What It Means To Be Part Of The “Core” Algorithm, therefore  the algorithm needs to be consistent enough to run by itself without much worry that it won't work right. Bing Boasts Continuous Updates To Their Search Engine Daily.

Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as  Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank.Google Explains What It Means To Be Part Of The “Core” Algorithm, therefore  the algorithm needs to be consistent enough to run by itself without much worry that it won't work right. Bing Boasts Continuous Updates To Their Search Engine Daily.

The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever.Panda not part a real-time ranking event but it is part of the core algorithm. To me this means Panda remains more like a filter through which Google runs and sorts results. Google says it updates itself live-time, a function of dozens, if not hundreds of parts of the core algorithm(s) that sort information. Gary Illys also states Panda is not live-time but part of the core algo. This might sound confusing but if you think about it a second, it gives us a better look at how Google actually works. Photocopy of the webandSorting results sets based on several factors, including regionalization, personalization, and hundreds of on-page signals.The return of the Google Dance which has come about through the efforts of webmaster trends analyst Gary Illyes and search quality analyst Nathan Johns will happen on March 2, from 7:30pm to 11:00pm PT, at the main Google campus. Transportation from the SMX conference venue in San Jose will be provided and begins at 6:30pm.Attendance is open to the first 500 SMX West All Access pass holders registered (sorry, one day All Access passes arent eligible). If youve already purchased an SMX West All Access pass (or are a speaker), youre automatically registered for check-in at the Google Dance. If you havent, youll automatically be registered until all 500 passes are gone.Jim Hedger and Dave Davies also speak with Dixon Jones from Majestic SEO about link evaluation, Penguins, the new SEO Dashboard.Dixon is a director at Majestic Tools, a web based specialist search engine used by the worlds leading digital marketers to analyze how web pages on the internet connect between domains. It is the largest database of its kind that can be analyzed publicly in this way, with well over 3 trillion back links crawled and another 3 billion being crawled every day.Majestic is a Delloite Fast 50 company based in Birmingham.He founded Receptional, one of the oldest independent search consultancies in the UK. He is also the creator of several Murder Mystery Games, the kind groups play at corporate, social, or networking events. We wanted to talk to Dixon today about a bunch of things, including the highly anticipated Penguin update, link evaluation as accountancy, the recent SEO Dashboard upgrade to Majestic Tools.

The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever.Panda not part a real-time ranking event but it is part of the core algorithm. To me this means Panda remains more like a filter through which Google runs and sorts results. Google says it updates itself live-time, a function of dozens, if not hundreds of parts of the core algorithm(s) that sort information. Gary Illys also states Panda is not live-time but part of the core algo. This might sound confusing but if you think about it a second, it gives us a better look at how Google actually works. Photocopy of the webandSorting results sets based on several factors, including regionalization, personalization, and hundreds of on-page signals.The return of the Google Dance which has come about through the efforts of webmaster trends analyst Gary Illyes and search quality analyst Nathan Johns will happen on March 2, from 7:30pm to 11:00pm PT, at the main Google campus. Transportation from the SMX conference venue in San Jose will be provided and begins at 6:30pm.Attendance is open to the first 500 SMX West All Access pass holders registered (sorry, one day All Access passes arent eligible). If youve already purchased an SMX West All Access pass (or are a speaker), youre automatically registered for check-in at the Google Dance. If you havent, youll automatically be registered until all 500 passes are gone.Jim Hedger and Dave Davies also speak with Dixon Jones from Majestic SEO about link evaluation, Penguins, the new SEO Dashboard.Dixon is a director at Majestic Tools, a web based specialist search engine used by the worlds leading digital marketers to analyze how web pages on the internet connect between domains. It is the largest database of its kind that can be analyzed publicly in this way, with well over 3 trillion back links crawled and another 3 billion being crawled every day.Majestic is a Delloite Fast 50 company based in Birmingham.He founded Receptional, one of the oldest independent search consultancies in the UK. He is also the creator of several Murder Mystery Games, the kind groups play at corporate, social, or networking events. We wanted to talk to Dixon today about a bunch of things, including the highly anticipated Penguin update, link evaluation as accountancy, the recent SEO Dashboard upgrade to Majestic Tools.

Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update  getting delayed till next year.  Google is testing 4 ads above organic results as Google is now testing four AdWords ads above the organic search results. Google’s manual actions on a subdomain don’t affect the rest of the site.

Watch the video here: http://www.internetmarketingninjas.com/blog/search-engine-optimization/speed-up-the-disavow-process/ When you get hit by Google Penguin or Google Manual Penalty, you need to go through the process of backlink analysis, backlink removal, Disavow and reconsideration request (The latter is only needed for manual penalty). Jim Boykin and Ann Smarty are discussing one step in the process: Disavow, how it works and if there's any way to speed it up. Google representative John Muller said that it is recommended to use Domain Directive as much as possible, so instead of using URLs, you should be disavowing the whole domain when it's possible. This statement was probably taken out of context because Google works with your Disavow document a bit differently.

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.    Key Takeaways: 5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.  8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.  11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.  14:40 – Focus on a specific market or niche. This helps you become an expert.  22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.  25:20 – The Google Penguin update really scared Brain's clients away from SEO services.  27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.        Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brain Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn http://authorityalchemy.com/   http://authoritykickstart.com/