Podcasts about digivizer

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM VERVOE Vervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-au GUEST BACKGROUND Regan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing. He also worked with several Australian SaaS startups, including Head of Growth at Digivizer and Head of Marketing at AgriWebb. He's passionate about finding growth channels and leveraging those to create scalable growth strategies. One of those channels is search, both organic and paid search. MAIN INSIGHT Focus on people's intent with regards to your business' mission to get more traffic and maximize your SEO marketing efforts KEY TAKEAWAYS Focus on pre-existing demand of content from your customers Identify high-level questions that your ideal customer has and use that as your main topic to create multiple SEO-rich pieces of content Being an expert on one topic for your content is a good SEO strategy to help you get more brand recognition PRACTICAL STEPS Identify your business mission by finding the problems that you're solving Niche down to one or two topics that you want to rank high on Google Brainstorm ideas for contentTalk to your customers, sales, and marketing team Do keyword research and cluster them into groups of different topics Look at competitors and indirect competitors and figure out what content you can do better than them Create premium content or content offers that can convert people and turn them into leads Run an ad campaign for your sales and solution pages Invite your sales team to do outbound to promote your premium content Develop features or tools within the product that help to improve each pain point TIPS FOR SUCCESS Focus on one strategy that works and where the actual lead is coming from Deep dive into your chosen topic Paid ads are best used for potential customers that are searching for specific problems that your content can solve or keywords that are being searched at the bottom of the funnel

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletterMORE FROM VERVOEVervoe helps you predicts job performance using skills assessments that showcase the talent of every candidate before hiring them. Learn more at vervoe.comReach out to Regan at https://www.linkedin.com/in/regan-mcgregor-auGUEST BACKGROUNDRegan McGregor is an experienced B2B and SaaS marketer who leads the marketing team at Vervoe, a company that helps businesses hire top performers through AI-powered skills testing.He also worked with several Australian SaaS startups, including Head of Growth at Digivizer and Head of Marketing at AgriWebb.He's passionate about finding growth channels and leveraging those to create scalable growth strategies. One of those channels is search, both organic and paid search.MAIN INSIGHTFocus on people's intent with regards to your business' mission to get more traffic and maximize your SEO marketing effortsKEY TAKEAWAYSFocus on pre-existing demand of content from your customersIdentify high-level questions that your ideal customer has and use that as your main topic to create multiple SEO-rich pieces of contentBeing an expert on one topic for your content is a good SEO strategy to help you get more brand recognitionPRACTICAL STEPSIdentify your business mission by finding the problems that you're solvingNiche down to one or two topics that you want to rank high on GoogleBrainstorm ideas for contentTalk to your customers, sales, and marketing teamDo keyword research and cluster them into groups of different topicsLook at competitors and indirect competitors and figure out what content you can do better than themCreate premium content or content offers that can convert people and turn them into leadsRun an ad campaign for your sales and solution pagesInvite your sales team to do outbound to promote your premium contentDevelop features or tools within the product that help to improve each pain pointTIPS FOR SUCCESSFocus on one strategy that works and where the actual lead is coming fromDeep dive into your chosen topicPaid ads are best used for potential customers that are searching for specific problems that your content can solve or keywords that are being searched at the bottom of the funnelWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter

Emma Lo Russo believes that in order to become truly successful, you have to take big risks, and that was exactly what she did a decade ago. As the CEO and Co-Founder of Digivizer, Emma has led the digital analytics company from being a start-up to now having over 50 employees globally across 14 countries. Emma is also the CEO and Founder of goto.game, a leading data-driven agency and destination for all things gaming and esports, which she founded in 2017.In this interview, Emma shares with us how she took a leap of faith by stepping out of the corporate world to start her own business in a male-dominated industry. She also discusses the importance in knowing your worth and the value you can add to your organisation in order to help you make that leap.More about Emma Lo RussoEmma won Carnegie’s Den in 2014, is a Portfolio CEO for Heads Over Heels since 2015, received the AGSM Anita Prabhu Women Leaders in Business Award for entrepreneurship, innovation, leadership and business acumen in 2015, won the Pearcey Foundation Tech Entrepreneur of the Year Award for NSW 2016, the ACS CXO Disruptor of the Year in 2018 and received an ACS award for Thought Leadership in 2019. She holds an MBA from the AGSM UNSW, and has completed further education in Leadership and Negotiation with Harvard University.Feel free to connect with Emma via her social media:Twitter: @EmmaLoRusso @DigivizerLinkedIn: emmalorusso https://www.linkedin.com/company/digivizer/Facebook: emma.lorusso https://www.facebook.com/Digivizer/Instagram: @emmalorusso @digivizerWeb: emmalorusso.com digivizer.com goto.game

In this episode I speak to the amazing Emma Lo Russo from Digivizer all about the steps you need to take to get slick with your OKRs Just like us here at TBG, Digivizer have put a huge focus on the retospectives they run at the end of each OKR cycle. Emma and I discuss the importance of these and how it has helped Digivizer transform their growth.    Ready to be stretched by new ideas? Want to jump to the next level when it comes to OKRs? If the answer is 'yes' then the OKR Coach Academy has been designed to help you.  The There Be Giants OKR Coach Academy provides OKR Coach Training to enable the successful application of the OKR methodology within your organisation. As a big thank you to you our podcast listeners we are now offering you 20% off the 100% e-learning Activator Course. To redeem this offer simply enter code 'gianttalk' when you register here. 

In this episode Emma Lo Russo, CEO of Digivizer shares how we can tackle global growth challenges with a data driven yet people centric approach. Insights include: Emma's perspective on why businesses need to take a data-backed approach to strategy.The need to associate numbers with individuals to better tell their stories.How privacy and GDPR laws impact the collection of data.How Digivizer builds relationships with their customers at scale.Why a people strategy is essential for global business growth.

On this week’s episode, we're delighted to welcome Emma Lo Russo, founder & CEO of Digivizer, one of Australia’s leading social web analytics technology company.Emma has been working in leadership positions since the age of 19 when she left an advertising agency to start in the marketing team at Macquarie Bank. She was soon labelled the ‘next big thing’. Numerous leadership roles led Emma to become President & Chief Operating Officer of Altium, an ASX-listed software company where she oversaw it's greatest period of organic sales growth. It was here Emma began to see the potential and power of data.In 2010, Emma founded Digivizer, a technology platform where big data, social media and CRM converge to help organisations generate value from real-time data and actionable insights. For the first 5 years, Emma bootstrapped Digivizer building it's enterprise client list, before going on to raise $2 million in a very unusual way off the back of her MBA strategy document. The Digivizer team is now up to 63 employees with an impressive list of enterprise and startup clients and a continue evolve the platform and create more products to add value to their customers.Emma believes that data drives everything, so recently founded GoTo Game after seeing the huge growth and stickiness of gaming and eSports. GoTo Gaming is a media hub, run by gamers for gamers, designed to connect great content, events, activations, competitions and influencers within the one ecosystem.Ian and Emma cover a range of topics from the recent controversy around online privacy and use of customer data, to the risk of starting your own business, the perception versus reality of being a founder, and the many challenges of scaling a business.If you’re a founder you can learn a lot from this episode. Emma is incredibly smart, driven, and an outstanding Australian entrepreneur who is committed to helping others unlock their full potential. We hope you enjoy!

In this episode of Startup meet Corporate we explore the world of social data and analytics and the way in which companies are leveraging this to grow their business. We look at a new platform leveraging influencers in the gaming industry and Mat sits down with the founder of Digivizer, Emma Lo Russo and finds out how their technology is helping corporates to be more innovative based on data from their social media accounts.

Podcast Episode 009 features Emma Lo Russo - Digivizer CEO, entrepreneur and long-standing heavyweight in the startup business industry. Carrying over 20 years of high-level business experience, Emma discusses in this episode about bringing her expertise to technology and gaming, on the importance of the Chinese market and how 'old media' are currently being left for dead. Emma's Relevant Links Twitter: https://twitter.com/emmalorusso Website: http://emmalorusso.com/ Website: http://digivizer.com/ BIG Esports Links Episodes: goo.gl/U7qiB7 Discord: discord.gg/KZAhhsV Facebook: fb.com/BIGEsportsgg/ Group: goo.gl/FJnhAu --- Send in a voice message: https://anchor.fm/big-esports/message

Emma Lo Russo is the CEO of Digivizer, Australia’s leading people-centric social technology company . We speak to her about connecting conversations, people, data and decision-making and how to make the information we can gather from our social networks mean something useful. More on this episode at http://www.abn.org.au/smsb/digivizer

For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo has brought together her experience to two businesses Digivizer and Validity Coaching. Emma joins me to talk about the pros and cons of running a portfolio business, that is, a collection of businesses. Host, Suzi Dafnis.