HerBusiness - Insights for Women in Business

So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.” If you're caught in a comparison game, questioning your direction, or you're having a crisis in confidence, this is your episode. In this episode, I'm talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you. Here's What You'll Learn in the Episode: -> Why success doesn't always feel how you expected it would, and how to navigate the gap between where you are and where you thought you'd be -> How to reconnect with what you really want (and leave behind roles and expectations) -> The real reason your confidence may have dipped – and why it's actually NOT a sign that you're failing -> Why you've been feeling unfulfilled (even when you've hit all of your goals) -> How to STOP measuring yourself by someone else's definition of success, and instead create your own definition -> 7 things you need to reframe in order to move forward with more clarity and self-trust -> The truth behind growth being uncomfortable – and why you should lean into it. -> How to make brave decisions in business and life without waiting for everyone else to understand or give permission -> Why space and separation are sometimes exactly what you need to realign, and your opportunity to step away 7 Things to Unlearn (because these things just keep us stuck) -> “Success should follow a predictable path.” → Success is defined by YOU, not anyone else. It can be messy, it can be confusing, and it can be hard. -> “Changing my mind means I am flaky.” → You are able to change course as MANY TIMES as you deem necessary for your business and your life. -> “I need to have it figured out before I start.” → True clarity can ONLY come from taking action. -> “I need others' permission and validation.” → Not everyone will understand your choices. And guess what? They don't need to. -> “My worth is measured by how busy I am, and how much money is in the bank account.” → Your worth is inherent. Working more or earning more does not increase or decrease your worth. -> “I only get one ‘shot' to get this right.” → There is no deadline for changing your life. You get as many shots as you'd like. -> “If it is hard, I must be doing it wrong.” → Growth IS uncomfortable. Growth IS hard. Going through a hard time does not mean you are broken or on the wrong path. Use this time as your personal invitation to pause, to reflect, and to give yourself the space to redefine success on your terms. Mentioned in This Episode: HerBusiness Network Chantel Gilbert, Bluegum Electrical HerBusiness Trailblazers Retreat - Crete, Greece  

Today, we're discussing a topic no one ever talks about. What happens when you've “made it” in business… but you don't feel real fulfilment? What happens when you've worked for YEARS to get where you are now… only to realise you've actually built a trap? Let's discuss how to escape the Busy Businesswoman's Trap, and even importantly… how to PREVENT it. If you've been feeling the hints of exhaustion creeping up, if you're worried about the direction you're heading in, or if you simply want to ensure you're going down the path that is meant for you – listen in. Here's what you'll learn from the episode: -> The critical difference between growth and leverage in business… and why chasing the wrong one can lead you astray. -> How to connect with what type of FREEDOM (and therefore what type of business) attracts you most – and how to create a business model that allows you that freedom. -> The hidden emotions that are clear indicators that you might not be prioritising fulfilment in your business, and what to do if you feel them. -> Practical ways to reclaim control over the direction of your business, and how to shift your model to correct the course. -> How you can PREVENT burnout from creeping in, and what to do in order to understand what you want most out of life. -> Why your community is so essential to understanding who you want to be, what your priorities are, and what type of business you want to run. -> The 1 action to take right now in order to step onto the path you truly want to walk down for your life and business. Whether you are currently lost with your direction in business, or you want to PREVENT looking back at what you could have done differently, this episode is all about pausing, realigning, and moving forward on the right path for you. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 Amanda Paul, Brand Injection https://brandinjection.com.au/ The Clear Week https://herbusiness.com/podcast/the-clear-week/

You know that feeling when you finish a strategy session or a call with a client and you're absolutely BUZZING? You feel energised. Uplifted. Lit up.  And you just know you've helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone' in you. Today, I'm talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide. Here's What You'll Discover in This Episode:  -> How to speak directly to your ideal clients so they instantly feel like you're the one for them, even when everyone is vying for their attention. -> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people. -> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy. -> How to STOP worrying about ‘repelling' people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”) -> The subtle ways your OFFER impacts who you're drawing in and who says YES to you – and why listing your product features is never enough -> What to do when you fear you're “leaving people behind” as you narrow your target audience, and why that's actually a sign you're on the right track. -> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients. -> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business -> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day. -> And, get your invitation to Michelle and I's upcoming training for women who want to exclusively work with their IDEAL clients. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/ How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/ NEW & Updated! How to Craft an Offer that Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners https://shrtlnk.co/YwP8Y FREE WORKSHOP - Ideal Clients On Demand https://shrtlnk.co/Vsoji Lisa Taylor - Cherished Cherubs https://cherishedcherubs.com.au/

The Secret to Stop Procrastinating on Unfinished Projects How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page? In this episode, we're talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have used for decades, and it's what I've personally used to build 5 multi-million dollar businesses. What You'll Learn in the Episode:  -> Why your best ideas so often get stuck on the back burner (and how to start prioritising them). -> The real reason you've been putting new projects off – hint: it's not a motivation issue! -> How unfinished projects are quietly draining your time, your energy, AND your income. -> The secret that successful businesses (big and small) use to turn ideas into action (and profit) -> Why long-term planning is keeping you stuck (and why a shorter time frame might be your new best friend) -> How to build real focus and a system for follow-through, even if planning isn't “your thing”. -> The exact system I've used to grow five multi-million dollar businesses. -> How to finally get your lead magnet / course / book / podcast / insert-your-brilliant-idea-here DONE in the next 90 days. And, your invitation to get your next quarter planned in ONE live session with other women business owners at your level. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Karen Rettig - Alternatives for Animals https://www.alternatives4animals.com/ Your Business Strategy Meeting Invitation https://shrtlnk.co/ogaM4

As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don't actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling. It's one of the most frustrating, yet inevitable bits of running a business. That's why today, I'm joined by automation expert Mandy Brasser of Streamline For Success, who is all about sharing practical strategies to reclaim your time, simplify your systems, and have space to work on the parts of business you love. Whether you're completely new to automation or you're looking to streamline your existing techstack, Mandy is breaking it all down for us today on this episode. Here's What You'll Learn in the Episode:  -> Why being an expert isn't enough — and how automation can free you up to actually focus on your zone of genius -> The smartest way to spend more time doing the work you love (and that actually moves the needle), even as your business grows -> The top time-wasters Mandy sees over and over again with women business owners — and how to eliminate them -> How to automate your sales process so you're making sales (and nurturing clients!) while you sleep -> The simple automation tweak that saved one of Mandy's clients 26 hours per week -> What to do if you feel totally out of the loop with tech… where to begin with automation -> The #1 clue that tells you exactly where to start streamlining your business -> When (and why) to outsource your tech — and give yourself permission to stop doing it all -> Why there's no shame in asking for help (especially when it comes to technology) -> How to keep your communications human while automating behind the scenes -> Why good automation isn't just “set and forget” and how to regularly revisit your systems to keep them working -> How spending a little time setting things up now leads to big ROI later The path from 1:1 to 1:many with an online course — and the most common traps new course creators fall into Tackling the tech overwhelm of launching a course: systems, integrations, and choosing the right tools -> The 6 must-have functions every course creator needs (& why your course portal should be the last thing you build -> Why so many business owners struggle to give up control and how letting go (juuuust a little) can unlock massive growth Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Esther Espinosa - 5 Sisters Ministry https://www.gigistorylibrary.com.au/ Download Mandy's Your Online Course Tech Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified Handy Resources from our Guests, Mandy Brasser: Online Course Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025 HighLevel Demo For Course Creators https://lp.streamlineforsuccess.com.au/hl-webinar-course-demo?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025 Automation Related Resources: Automation ROI Calculator https://streamlineforsuccess.com.au/automation-roi-calculator?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025 Automation Cheat Sheet https://lp.streamlineforsuccess.com.au/automation-cheat-sheet?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025

We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?” In this episode, we're diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn't actually move our business forward. We'll look at the hidden mindset block (hello perfectionism, people-pleasing, and visibility blocks) that hold us back, and learn the planning system I use to make consistent and FOCUSED progress. This episode is about working SMARTER, staying aligned with your vision, and finally giving yourself permission to prioritise the things that matter most… without guilt. What You'll Learn in the Episode: -> Why your never-ending to-do list isn't a true sign of productivity -> The hidden fears that keep women business owners stuck in busy work -> How perfectionism and fear of visibility can quietly sabotage your progress -> The difference between HARD work and high-impact work -> Why guilt shows up when you finally start focusing on what matters -> A simple planning system to align your daily actions with your big-picture vision -> How to DEFINE what meaningful progress really looks like in your business -> The mindset shift that helps you delegate and let go of control -> The importance of creating space for yourself, and not just your tasks and to-dos Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Justine Kirk - ISO Matters https://isomatters.com.au/ Episode 297 - 7 Signs It Is Time to Ditch a Product or Service https://herbusiness.com/podcast/7-signs-it-is-time-to-ditch-a-product-or-service/

“7% is what you say… 93% is how you say it.” Having great content… it just isn't enough anymore. So, how can you stand out and become a go-to expert in your field? Today we're chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She's showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses. Here's What You'll Learn in the Episode: -> Why content alone won't make you the go-to expert in your field. -> How to reposition yourself with authority, even if your first impression was made years ago. -> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients. -> The reason behind why we often show up differently when we feel uncomfortable. -> How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations. -> The mindset shifts from pushing to pulling in your sales conversations. -> The Cybernetic Loop and how your thoughts directly influence how your show up. -> How to spot the unconscious habits you might not notice that might be getting in your way (it's about more than the “ums” and “uhs”). -> How you can use preparation as a tool to build confidence, rather than a crutch to rely on. -> What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!) Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Huberman Lab Podcast https://www.hubermanlab.com/podcast Marketing Success Mastermind https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind&_gl=1*2hu0f0*_ga*MjEyMDQ0NDQ2NC4xNzQzNjk1NDU2*_ga_JPH1DW3BLJ*MTc0MzgwNTA0OS42LjEuMTc0MzgwNTczMC42MC4wLjA. EP292 - No-Cost Marketing Strategies for Small Businesses with Natasha Buttler https://herbusiness.com/podcast/no-cost-marketing-strategies-for-small-businesses-with-natasha-buttler/ Mina Sedgman, Mina Sedgman Coaching https://www.linkedin.com/in/minasedgmancoaching/

If you've ever wondered why your offer isn't converting — even though your service is great and the testimonials are solid — this episode is for you. In today's episode, I'm breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You'll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you're writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You'll Discover in the Episode: -> Why facts tell, but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog's teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think you have “nothing to share”) -> How to share stories without oversharing -> The different types of stories to use at different points in the customer journey (socials, emails, sales pages) -> Why using other people's stories (case studies, client wins, etc.) is just as powerful as your own Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/ Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816 HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/ Brandon Stanton - Humans of New York https://www.humansofnewyork.com/ Brene Brown - Researcher, author, storyteller https://brenebrown.com/ Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/

In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You'll Learn in the Episode: -> The surprising way Naomi discovers a brand's true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box' thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it's NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — so you're not constantly in “convince and sell” mode. -> How to avoid the “dog's breakfast” approach to branding and Naomi's #1 tip for ensuring consistency (BEFORE you decide to start fresh). -> The key step to take before diving into a rebrand (so you don't waste time and money). -> How to become a brand sleuth and uncover what's stopping your ideal clients from making that final purchase. -> Why traditional brand archetyping often only works for massive Fortune 500 companies. -> Naomi's unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between. -> How to maintain brand consistency across your content without feeling repetitive or boring. -> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take). -> How to stay true to your brand in video content — without needing a rotating door of filming locations. -> The biggest mistake small business owners make when it comes to branding (hint: it's all about positioning) and Naomi's expertise in fixing it. -> How being part of the HerBusiness Network has supported Naomi's business growth and helped her reach new goals. This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/ Kate Tribe - Artist https://katetribe.com/  

Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn't mean we can't overcome mindset blocks that slow down conversions. In this episode we're talking about how you can speed up your sales by saying goodbye to these thoughts… What You'll Learn in This Episode:  -> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions. -> The shift from “I don't want to be pushy” to “I'm here to help” and how it changes the energy of your sales conversations. -> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients. -> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client. -> How to reframe sales as a learnable skill, instead of something you're naturally good or bad at. -> Why rejection is NOT personal and how to stop being afraid of getting a “no”. -> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver. -> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions -> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/ EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/

What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain'... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout. Here Are Some Takeaways From the Episode:  -> Dr Olivia Ong's remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found). -> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges). -> The surprising reason why willpower and ‘pushing through the pain' isn't the best path forward. -> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies. -> The 3 clear signs you're heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early. -> How Olivia describes burnout using the “energy bank account” analogy (and why many women don't realise they're in burnout until they are “overdrawn”). -> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life. -> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day. -> Olivia's “No, but…” strategy to help you set boundaries without feeling guilty. -> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress. If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/ Book: Jojo the Kind Sloth (Children's book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/ Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/ Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/ Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/  

We've hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we've interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we're celebrating. In this special milestone episode, I've pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans' – women who have fought to get where they are today and are now sharing how to do the same with you. In This Episode, You'll Hear From:  Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically. Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD! Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You'll love knowing you don't have to PUSH to achieve. Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed' mindset that keeps women working too hard for a small return). Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer!     Mentioned in This Episode: -> HerBusiness Network Waitlist -> Follow HerBusiness on Instagram Amy Porterfield: Listen to Amy's Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/ Amy Porterfield Official Website: https://www.amyporterfield.com Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield Amy's Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/ Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540   Marie Forleo: Listen to Marie's Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/ Marie Forleo Official Website https://www.marieforleo.com Marie Forleo Official Instagram https://www.instagram.com/marieforleo Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo   Danielle LaPorte: Listen to Danielle's Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/ Danielle LaPorte Official Website https://www.daniellelaporte.com Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte Order Danielle's Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/   Kim Kiyosaki: Listen to Kim's Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/ Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki Kim & Robert's Rich Dad Community https://www.richdad.com/communityregister Order It's Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams   Gabby Bernstein: Listen to Gabby's Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/ Gabby Bernstein Official Website https://www.gabbybernstein.com Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/

Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren't just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue. If you've ever thought…  “Making that amount of money is for other people, not ME.”“If I want more money, I'll need to work twice as hard.”“If I start making more, the people in my life will think of me differently.”  … then this episode is for you. What You'll Learn in this Episode:  -> Why your mindset around money directly impacts your revenue (and what the science and research shows!) -> The hidden beliefs keeping women from charging what they are actually worth. -> How tweaking your thoughts around money can change everything for you and your business. -> Why making more money does NOT mean working harder or longer hours. -> The #1 shift that helps you become the financially confident version of yourself. -> Why you need to stop prioritising others' judgements before your ability to grow and succeed. -> And, you'll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Ticket to the Profitable Business Workshop: https://shrtlnk.co/uppSw Episode 289: Stop Broadcasting. Start Interacting. A Smarter Approach to Social Media with Erika McInerney https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ The Big Leap by Gay Hendricks: https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361

Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence. Well, except Amey Lee from Heart Content. Today, she is showing us the power of human connection and how to create authentic messaging that AI just can't produce for you. With years of experience helping brands bring together story, strategy, and content, Amey's message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones. What You'll Discover in this Episode:  -> How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture. -> Why “authenticity” is just a buzzword if you don't back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic. -> The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer. -> What Artificial Intelligence CAN'T do (a.k.a. originality, storytelling, and emotional connection), and how to teach yourself these skills. -> Find out the #1 struggle that women business owners have when it comes to authenticity in their brand. -> Why clarity and specificity matter more than ever before. -> How to use storytelling as a strategic tool (even if you THINK you don't have any relevant stories to tell). -> How to uphold your boundaries in an age where everything is being used as content — and why posting 3 x a day does NOT equal connection and authenticity. Mentioned in This Episode: -> HerBusiness Network Waitlist -> Heart Content -> Join Amey's Brand Story Strategy Workshop

Most business owners believe that the more products or services they offer, the more successful they'll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we'll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you've failed. If you've ever struggled with deciding whether to cut a product, or you're unsure if your offers truly work together, this episode is for you! What You'll Learn in This Episode: -> How to know when a product is doing more harm than good – the 7 signs it might be time to let go. -> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!). -> How to phase out a product smoothly without losing trust or disappointing customers. -> The common mistake of keeping a product just because you've invested so much into it and how to reframe your thinking. -> How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients. -> What to do next after cutting a product so your business stays profitable and aligned with your goals. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist UPDATED! How to Create an Offer That Sells – Episode 254 of Content Sells: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Stop Broadcasting, Start Interacting: Social Media Tips for Small Businesses with Erika McInerney - Episode 289 of the HerBusiness Podcast: https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ HerBusiness on Instagram: https://www.instagram.com/herbusiness/

For years, I believed that the harder I worked, the more successful I'd be. Hustle, grind, push through — that's what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?” Then, burnout hit me like a freight train. And what I learned completely changed how I run my business and my life. I discovered the power of stepping away in order to grow. In this episode, you'll learn:  -> How to overcome burnout and grow your business YOUR way. -> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me. -> Why stepping back actually creates more clarity and direction, aligning you with where you want to go. -> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business. -> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU. -> The real reason your business should be able to function without you, and how to transition away from doing it all And, if you're ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I've got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece! This is more than just a hike. It's a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life. Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025. CLICK HERE TO APPLY NOW:https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025   Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer http://herbusiness.com/253 Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025 https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025

If you've been posting on Instagram and wondering why the likes and views aren't translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies. They've tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged. Here's What You'll Learn in the Episode:  -> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing). -> How Seona uses visual hooks and curiosity to keep her audience engaged. -> The journey from engagement to conversion and what it really takes to turn followers into paying customers. -> How to create content that pinpoints pain points and positions you and your services as the solution. -> The know, like, and trust factor (and why nurturing your audience is key). -> Personal advice from a stylist on how to show up confidently on camera and feel great doing it. -> How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything). -> Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue -> How Fiona went from spending $1K–$2K a month on ads to ZERO - and having completely organic growth, and why it worked. Do you want to pack smarter and lighter and still have lots of outfit options? Sure, we could give you a list, but one size does not fit all when it comes to packing. We'll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes. Get The Guide: https://styleliberation.lpages.co/packing-guide-fb35wts/ Learn to Crochet with Confidence! The key to crocheting with confidence is to learn all of the foundations first.  Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed! Get the Guide: https://thehookedoncrochetclub.com/freecrochetbeginnersguide Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Style Liberation: https://www.styleliberation.com.au/ Hooked On Crochet Club: https://hookedoncrochetclub.com/ 5 CEO Secrets That Will Grow Your Business and Give Your Time Back: https://podcasts.apple.com/nz/podcast/284-5-ceo-secrets-that-will-grow-your-business-and/id375381762?i=1000678449561

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose. In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations. Here's What You'll Learn in the Episode:  -> Why having too many products confuses your customers and slows down growth -> How cutting back on offers can actually increase revenue and improve operations -> What going from hundreds of products, to just a HANDFUL, taught me about what really matters. -> The power of a “marketing runway” to create strategic, high-impact launches -> How Apple's streamlined product approach can work for your business -> How to create a clear product ecosystem where one offer naturally leads to the next By the end of this episode, you'll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Profitable Business Workshop: https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025 Predictable Profits by Stu McLaren: https://predictableprofitsbook.com/ The Marketing Runway (check out this podcast episode): https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we'll get into how you can get the resources you need to face these challenges head-first. In the Episode, You'll Learn: -> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that. -> The showing funding gap between women-led and male-led startups (we're talking BILLIONS of dollars). -> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from. -> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide. -> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services. -> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space. -> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells: https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059 HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117 HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay: https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792

“You can't sell a secret.”  That's what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we're talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you're probably overlooking. What You'll Learn in This Episode: -> Proven, low-cost marketing strategies you can use as a small or medium-sized business. -> Why simple, repetitive strategies yield long-term success. -> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile. -> The hidden power of showing your face in your brand to create authentic connections. -> Networking made easy: Natasha's #1 tip to kick off events without the awkwardness. -> How batching content can save you time and energy. -> The secret to creating content your audience craves by listening to their questions and language. -> Why it's okay (and effective!) to repeat what works in your marketing. -> How to use niche messaging to speak directly to the right audience. -> Why the person using your product isn't always your ideal customer. -> Out-of-the-box strategies to elevate your social media game. Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Tradie Underwear: https://www.tradie.com/ Boost Marketing Services: https://boostmarketingservices.com.au/author/boostms/

What if getting more clients or making more sales wasn't left up to chance? Spoiler Alert: It isn't left up to chance. Or at least for big businesses, it's not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It's not magic, it's not manipulation – it's human psychology. Let's walk through Robert Cialdini's 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets. What You'll Learn In The Episode:  -> The 1 thing you need to know about each of Cialdini's 7 principles and how they apply to your marketing -> How to ethically influence your ideal clients without feeling pushy or manipulative -> Why not every sales asset needs all 7 principles and how to strategically select the right ones -> How to use reciprocity to build goodwill and create loyal customers -> Why liking and relatability can make or break your connection with your audience -> How to harness the power of social proof with testimonials, case studies, and reviews -> The secrets to showcasing authority in your business through awards, credentials, and experience -> How commitment and consistency can guide your ideal client step-by-step through your sales funnel -> The most effective ways to use scarcity to create urgency and drive action -> How to foster unity and build a sense of belonging in your community or audience -> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I'm talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck' Out of Selling to challenge that perception and redefine what sales should be about. We're talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM). Here's what you'll learn in this episode:  -> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients. -> Understand the nuances that define sales and marketing (and how they SHOULD work together). -> Use storytelling to connect with your clients and make basic sales concepts more relatable. -> Know how to access your clients' pain points and tailor your messaging directly to their needs. -> Learn how to tailor your direct proposals so they're effective and focus on your client's needs. -> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust. -> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100 More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/ Metisan - Improve Your Sales Results: https://www.metisan.com.au/

Social media can become the bane of many small business owners' existence. Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy'? WHAT do you even post? The questions could go on. That's exactly why I've brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around. If you've ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you. What You'll Learn in this Episode:  -> Why posting every day without a strategy isn't just ineffective — it's exhausting. -> How to align your social media efforts with your business goals. -> The importance of understanding your ideal client and crafting clear messaging. -> How to stop broadcasting and start engaging to build real connections. -> The power of a "library" of pre-approved sales messages to overcome sales nerves. -> Why engagement is more important than constant posting — and how to do it strategically. -> The difference between social media and social networks (and why it matters). -> How to balance building relationships with asking for the sale. -> Why thinking of social media as a networking tool will transform how you show up online. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Mac&Ernie: https://www.macandernie.com.au/

Do you ever feel like you're running on empty, juggling all the balls, and just barely keeping it together? You're not alone. In this episode, I'm opening up about the hard lessons I've learned about burnout, rest, and why it's not just OK – but essential – to take a step back sometimes. If you've ever thought, “I can't afford to rest,” think again. I'll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why it's the lifeblood of a business – and life – you truly love. What You'll Learn in This Episode: -> Why rest is the most underrated key to long-term business success. -> The personal burnout story that changed how I work and live. -> How Simone Biles' decision to step back inspired a global conversation about mental health. -> The surprising ways rest fuels creativity, focus, and motivation. -> My top five strategies to integrate rest into your busy schedule. -> How setting boundaries helps you protect your energy and time. -> Why scheduling rest is just as important as scheduling meetings. -> How to delegate, automate, or eliminate tasks to free up your time. -> The difference between intentional rest and mindless downtime – and why it matters. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Leanne Faulker - ReReadable: https://rereadable.com.au/ Naomi Gora - Brand Whisperers: https://brandwhisperers.com.au/ Episode 273 – Let's Talk about Mental Health for Small Business Owners with Leanne Faulkner: https://podcasts.apple.com/au/podcast/herbusiness-business-growth-strategies-for-women/id375381762

In this episode of the HerBusiness Podcast, we're joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means. Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of “Goals with Soul.” This episode has so many insights to align your business and your life with what truly matters to you. You'll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals. What You'll Learn in This Episode:  Why traditional, ego-driven goals can leave you exhausted – even after achieving them. How to redefine success by focusing on what you want to embody rather than just what you want to achieve. Practical ways to integrate soulful values into the mundane and practical parts of your business – your marketing, pricing, and hiring. The importance of celebrating wins instead of always rushing to the next goal. How to identify and avoid fear-driven decisions that lead to burnout. Why aligning your goals with your soul's desires creates more meaningful and lasting success. How the Heart-Centered Planner can help you pause, reflect, and create a more intentional life and business. Danielle's Heart Centered Planner – 20% OFFhttps://daniellelaporte.com/heart-centered-shop/ Listeners of HerBusiness can get 20% off a Heart-Centered Planner with code bizlove20 . BONUS: Your planner comes with access to the Heart-Centered App and an ecosystem of support. PLUS free access to Danielle's Vision Builder virtual event on January 29, 2025. Mentioned In This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we're diving into one of the most exciting (and, let's be honest, sometimes intimidating) parts of business growth – building and leading a team. Whether you're a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU. I'm sharing lessons I've learned over the years – starting with just me and my partner PJ in a spare guest room – along with actionable steps you can take today to move from being a doer to becoming a confident leader. In the Episode: -> The stages of business growth and how to decide what level is right for you -> Why solopreneurs often face burnout and how to take the first step toward building a team -> How to create a vision for your business that aligns with your lifestyle and long-term goals -> The key differences between running a micro business and a full-scale entrepreneurial business -> Why “you can do anything, but not everything” is the mantra every business owner needs -> Practical steps to identify which tasks you should delegate or outsource -> The importance of hiring the right people to fill gaps in your business and free up your time -> How to move from being a doer to being a leader in your business -> Strategies to attract, manage, and retain a team that supports your vision -> Tips for transitioning your mindset from working IN your business to working ON your business Mentioned In This Episode: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist http://herbusiness.com/282 http://herbusiness.com/283 https://podcasts.apple.com/au/podcast/284-5-ceo-secrets-that-will-grow-your-business https://www.amazon.com.au/Virtual-Freedom-Become-Productive-Business/dp/1939529743 https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm. What You'll Learn in This Episode: -> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required. -> Planning and Execution: How Jai balanced the program's demands with running a business and social commitments. -> The Power of Your Why: How a compelling, even "superficial" goal can fuel success in challenges and business. -> Overcoming Challenges: Jai's tips for dealing with social situations, unpredictable schedules, and staying accountable. -> Key Business Lessons from Seventy-Five Hard: The importance of consistency, eliminating excuses, and pushing your limits. -> Jai's Business Pivot: How stepping into a business that feels true to her has transformed her work and life.   TWO BONUS GIFTS FROM JAI HARVEY YINJai's passion is sharing her insights and unique perspective on life with women drawn to work with her. Jai invites you to join her free online community.https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai Sign up for a weekly newsletter with practical, woo and mindset tips.https://jaihy.com/soulalchemycodex Mentioned in This Episode: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist  https://jaihy.my.canva.site/" target="_blank" rel="noopener">Fabulosity https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai https://jaihy.com/soulalchemycodex

In this episode of the HerBusiness Podcast, I'm sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset. If you've ever felt like you're working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters. From crafting a vision that pulls you forward to adopting a “do less and obsess” mindset, you'll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention. This episode is all about leaving the hustle behind and stepping into your role as a visionary leader — because building a thriving business isn't about working harder; it's about working smarter. What You'll Learn in This Episode: -> Why your vision is your North Star and how to make it clear, actionable, and inspiring. -> How to break down big goals into manageable projects and tasks that align with your vision. -> Why stepping into your zone of genius – rather than trying to do it all – is essential for growth. -> How to redefine productivity by focusing on progress, not busyness. -> The importance of taking intentional breaks to recharge and enhance creativity. -> How to use the 90-day cycle secret to plan and execute goals. -> Why focusing deeply on fewer priorities leads to greater success. -> How to evaluate opportunities to avoid shiny object syndrome and stay aligned with your goals. -> Why prioritising self-care is key to maintaining energy and creativity. -> How to achieve sustainable growth by creating a business that aligns with your vision and values. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Subscribe on Apple Podcasts Subscribe on Spotify Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Great at Work: How Top Performers Do Less, Work Better, and Achieve More by Dr. Morten Hansen https://www.amazon.com/Great-Work-Performers-Less-Achieve/dp/1501179519 The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/ Episode 379 - (Don't) Blame It On the Algorithm—Create a System for Winning Ads with  Jayne Day Louise Davis - Louise Davis Consulting https://www.louisedavisconsulting.com/

How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025? Then, you need a plan to make that happen. The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results. She's so good, we even use her to run our ads here at HerBusiness! Here's What You'll Learn in the Episode:  -> Why planning your Facebook Ads strategy now is essential for long-term success. -> How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage. -> The return of carousels, static ads, and natural images as ad formats that you shouldn't stop using. -> Why having a deep understanding of the customer journey is critical to creating ads that convert. -> The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on. -> How to create a simple yet effective follow-up process to maximise your leads and funnel them in. -> Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic. -> The metrics that every business owner should track, including lifetime customer value and conversion rates. Don't forget to grab these resources:  Struggling to set up your Facebook Ads? Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses. Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered. This step-by-step guide will teach you how to create your Facebook Ads campaign. Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide. https://puzzlemedia.com.au/facebook-ads-guide/  - FREE Online Marketing Lead Generation Audit Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales! The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.  https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/

NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, it's easy to let the beginning of the New Year slip by when you're not looking. In this episode, I'm walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item. In the episode:  -> Why having a well-defined vision is the first step to creating a fulfilling and profitable business. -> How to identify your top goal for 2025, one that is aligned with the bigger vision and will bring powerful results. -> Learn to break your big goal down into strategic objectives, projects, and everyday actions. -> We'll talk about real-life examples of applying this framework to different business types and niches. -> How to stay accountable, overcome distractions, and build a support system that keeps you on track. Mentioned in This Episode: https://her-business.lpages.co/request-an-invitation/

Let's talk about the practical steps to being a ‘lifelong learner', how to balance hard and soft skills, and how to make impactful investments in yourself and your growth. In this episode, let's explore how to approach planning your personal development as a business owner with intention and purpose. Whether you're managing a team, reaching new levels of growth, or facing certain challenges — being a lifelong learner is what will guide you. Here's what you'll discover:  -> Identify your approach to personal development and how EVERYONE can embrace their inner “student”. -> Find out why adaptability is a must-have trait for successful business owners and why staying flexible is essential. -> Discover the essential hard AND soft skills that you need to focus on to grow your business, and how each plays a unique role to your growth. -> Learn why getting out of your daily routine to learn can be revolutionary to your personal and professional success. -> Explore why making investments in yourself is the most essential part of being a lifelong learner and how it will bring so much perspective into your business. -> See the power of YOU and why personal development and intentional learning can change how you run your business (and run your life!). For more stories of remarkable women entrepreneurs… Mentioned in This Episode: https://her-business.lpages.co/request-an-invitation/

Let's unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it's more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you're looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we'll dive into the exact steps we use here at HerBusiness. Here's what this episode covers:  -> Master time zones and availability to avoid scheduling mishaps and prevent team burnout. -> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours. -> Close information gaps and the other main challenges remote or hybrid teams commonly face. -> Build team connections over Zoom and how to keep the ‘humanity' even when you don't have face-to-face time. -> How to encourage feedback loops to create a culture of trust and collaboration. -> Discover how to keep your Slack channel ORGANISED, and learn to speak the secret “emoji language” we use internally at HerBusiness. (It makes communication SO clear!) Listen now to hear the top strategies for creating the ideal communication system for a hybrid team, ensuring your team stays aligned, motivated, and empowered – no matter where in the world they're working from! For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network - Join the Waitlist

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she's learned from 12 years in business, helping small business owners maximise their ad funnels. Here's what this episode covers:  --> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers. --> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results. --> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness. --> Fine-tune your ads for optimal traffic, keeping the end customer in mind. --> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients. --> Master messaging tailored to your ideal clients before launching any ad campaigns. --> Know your numbers—track and measure performance to stay on target. --> Systematically retarget leads to stay visible and bring them back into your funnel. --> How to balance automation with personalised messaging so you don't lose the human touch. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify. Mentioned in this episode: --> HerBusiness Network --> Webonize --> 100 High-Converting Ad Targeting Ideas for Your Business

If you've been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We'll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections. The Key Takeaways: -> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials. -> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.) -> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client's experience. -> Get practical advice on how to ask for testimonials without feeling awkward. We'll talk about the best time to ask for a testimonial and how you can make the process easy for your clients. -> Learn the advantages of different testimonial formats and how you NEED to be repurposing testimonials across your marketing channels. Don't leave them sitting on just a landing page. And remember to grab your Free Resource: The Six Questions to Ask for Terrific Testimonials guide. (And get your free bonus — a $470 value —  inside the download before 23 October!) For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Belinda Weaver, Copywrite Matters -> Content Sells Podcast - Attract, Convert and Keep Your Ideal Clients

Let's dive into all things email marketing automation. If you've ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she's letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers – all while freeing up your time. Here's what we cover in the episode:  -> Discover how email marketing systems can turn casual visitors into loyal customers. -> Learn how to segment your list effectively to get the right messages to the right audience. -> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work. -> Find out how to get started with automation without feeling overwhelmed by focusing on simple, manageable steps (no advanced tools needed). -> Learn how to use analytics to make even better email campaigns and understand what metrics really matter. -> Get Jovana's advice that she wishes every business owner knew when starting their automation journey. Whether you're just getting started or you're already using automation throughout your business, Jovana's insights will give you such a fresh perspective on how to use your email marketing system more effectively. Let the automation system do the work for you – so you can save time and do more of what you love. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Bumper Leads

Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I'm giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years – some of our team has been with us for decades!)  Here's what we'll cover to improve your team onboarding:  -> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits. ->  The types of teams and onboarding systems you need for your business, depending on if you're a solopreneur, a micropreneur, or a full-scale entrepreneur. -> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, setting clear contracts, making the first week matter, and how critical those first few months are. -> Avoiding common onboarding mistakes that so many business owners make – from overwhelming new hires with an information-download to throwing them in the deep end without a buoy. -> Handing challenges with onboarding goes wrong, and how you can turn it into a learning opportunity that will strengthen your system. Remember, onboarding is about so much more than having a smooth first week – it's about creating a strong, long-lasting connection with the team that will support you for years. Ready to Improve Your Team Onboarding Process? Whether you're hiring your first VA or your 50th employee, you can create an onboarding system that will keep your team around for the long haul. Tune in now! For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Follow HerBusiness on Instagram for daily business tips -> Leave a rating or review for the HerBusiness podcast

One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode:  -> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability. -> Let's talk about why having a clear, specific goal matters in business – and how that goal transformed my life months before the hike. -> Discover what happened on the trail that almost made me quit. And, what changed my mind. -> How adaptability and rolling with the punches is essential to any challenge you face in life or business. -> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part. -> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going. This hike was more than just a physical challenge – it was a journey and lesson in growth, resilience, and community. The lessons I learned on that mountain, from perseverance to accountability, are ones that I think we should all incorporate into our day-to-day lives. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Why People Say Yes. A Conversation on Influence with Dr Robert Cialdini -> 29029 Everesting

In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by' in their businesses to seeing thriving, six and seven-figure success. We are joined by:  Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living. Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising. And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values. In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses. These aren't just success stories – they are tales of resilience, innovative thinking, and the willingness to pivot when necessary. In This Episode:  -> Gain insights into what mindset shifts are necessary to make the transition into a six or seven figure business. -> Learn the strategic decisions and tactics that Amanda, Tina, and Naomi made to ensure success and growth. -> Get real-world advice and perspective on what it takes to scale a business successfully. -> Hear about the actionable steps you can implement right away to start growing your business. -> See how connecting with a community of like-minded entrepreneurs in the HerBusiness Network fosters relationship and collaborations for mutual growth. You don't have to do this alone – tap into the knowledge of others, and learn from those who have already achieved the financial and business success you are after. And do it WITHOUT the burnout and overwhelm! For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network

“I must be a failure, and everyone around me must know what they're doing.” How often have we all had this EXACT thought? In this episode, we're diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today. In This Episode:  -> Learn how to navigate the highs and lows of entrepreneurship and hear first-hand Leanne Faulkner's personal journey through mental health struggles. -> Discover how to manage the emotional weight of running a business, including tips on handling the pressure of balancing stakeholders, running day-to-day operations, and ensuring your team's well-being. -> Spot the signs that you might be nearing burnout and get practical advice on when to step back and reassess your mental health as a small business owner. -> Hear real discussions about what it feels like to fail, even when it seems everyone else seems to have it all together, and why it's important to talk openly about these struggles. -> Find out why having a supportive community is crucial for overcoming challenges like imposter syndrome and self-doubt and how it can make a world of difference in your business journey. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Safework NSW -> VicSafe -> New Access for Small Business Owners -> A Head for Business -> The Small Business Debt Helpline -> ReReadable

Ever feel like you're constantly trying to fit into someone else's mould? Whether you're a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn't even know you needed. Here's What We Cover in This Episode: -> What an advisory group is and why it's the secret essential for your business, regardless of its size. -> How to create your own advisory group and who should be a part of it. -> The surprising impact of having a trusted group of advisors to support you through business decisions and growth. -> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business. -> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out of it. If you're EVER doubted your decisions or felt like you're in this alone, this episode is for you. Learn how to surround yourself with a supportive network that has your back and can elevate your business to even greater heights than you imagined. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network

Ever feel like you're constantly trying to fit into someone else's mould? As women in business, it's all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here's the truth: you don't have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we're exploring how you can build a thriving business by staying true to your own path. In this episode, we're diving into the power of "Doing It Your Own Way". It's about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that's genuinely yours. In This Episode, You'll Learn: -> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling. -> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjoyable but also attracts the right clients and opportunities. -> How to Achieve Visibility on Your Terms: Learn practical strategies for getting seen by your ideal clients without compromising who you are. From selecting the right social media platforms to engaging with your community, find out how to make visibility work for you. -> Inspiring Success Stories: Hear about Amanda Farmer, a lawyer who reinvented her practice with a unique membership model and media presence, and Fiona Keary, a stylist who built a standout online brand. Their journeys illustrate the power of following your own path and the incredible results it can bring. -> Action Steps to Take: Reflect on your strengths, values, and vision to craft a business strategy that aligns with your authentic self. Explore different methods to gain visibility and connect with your audience in ways that resonate with you. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> HerBusiness Growth Retreat -> Episode 269 - You Get to Choose: Finding Clarity and Purpose in Your Business -> Fiona Keary - Style Liberation -> 35+ Where to Shop Facebook Group -> Amanda Farmer - Your Strata Property

Can you define your business' purpose in just ONE word?  That's exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose. Listen to Discover:  -> It's not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication. -> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas. -> Learn Erin's Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered. -> Discover Erin's concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values. -> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful. -> Understand the real reason behind the resistance to being more visible, which is probably not what you think! -> Erin emphasises that self-help isn't about changing who you are but rediscovering and embracing your truest self. -> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice. -> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication. -> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message. -> So much more! For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind ->HerBusiness Network -> Erin Weed -> Erin's FREE Head-Heart-Core Video Training

If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It's different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work. During This Episode:  -> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take. -> How to find and work with clients who value your time and services. You don't have to accept every client that comes your way. -> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up. -> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power into their own hands to shape their businesses – and are now reaping the rewards. -> See how YOU can start defining your purpose and your goals – one decision at a time. Also mentioned in this episode is the upcoming HerBusiness Growth Retreat, which will be held 4-6 November in the gorgeous Port Douglas. If you'd like to attend the business retreat, you can apply in the HerBusiness Hub (for members), and if you're not yet a member of the Network, you can apply to become a member right here! For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> HerBusiness Growth Retreat -> Episode 266 - From Buddy to Boss with Michelle Pascoe -> Michelle Pascoe - Optimum Operating Procedures -> Fiona Keary - Style Liberation -> 35+ Where to Shop Facebook Group -> Amanda Farmer - Your Strata Property

Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life. In This Episode: -> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.) -> Dive into the online digital marketing techniques that have propelled Kate's success, including email marketing techniques, her SEO secrets, and all things messaging. -> Learn Kate's strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout. -> Discover Kate's secrets to living a highly productive life that doesn't burn her out. -> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a ‘misfit entrepreneur'. -> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Frances Pratt, Metisan

If you're at the point in your business where you're just trying to get people (anyone and everyone) through the door, and you're not being selective about who they are, you might be making a mistake that's actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you're wanting to gain an incredible community of women business owners doing great things). So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers. We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion. Listen to Discover: -> The importance of understanding that not everyone is your customer. -> How targeting the wrong audience can impact your business negatively. -> The benefits of knowing and connecting with your ideal client. -> A 3-step process to identify and attract your ideal client. -> Real-life examples of business transformations through ideal client focus. -> How collaboration with like-minded businesses can benefit you. Remember, knowing your ideal client is the key to creating genuine connections and achieving business success. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Follow us on Instagram for more insights and updates. Mentioned in This Episode: -> HerBusiness Network -> HerBusiness Marketing Success Mastermind -> REACH Retreat -> PlumPetal.com.au

Ever felt torn between being an employee's friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we're talking about how to transition from your employee's ‘buddy' to their ‘boss'. With the lovely Michelle Pascoe, we're diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team. What's Covered in the Episode?  The Transition into Leadership: The two most critical factors of being a good leader: self-belief and setting up SYSTEMS. Understanding the changes you might need to make in your communication style, because not everything thinks like you do! Managing Relationships:  It's essential to create CLEAR boundaries (and communicate them) when you're switching into a leadership role. Michelle's methods to handling former peers and the importance of setting expectations for your team. Developing a Boss Mindset: Self-development doesn't stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position. Navigating Awkward Social Dynamics:  How to balance being social with maintaining professionalism. Tips for celebrating team achievements while keeping clear boundaries. Whether you've been in the Boss role for years, or you're just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch. You CAN become a respected leader who manages an effective team and creates a dream work environment! For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: HerBusiness Network

Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I've been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just ‘being detail-oriented' — it is causing a major bottleneck in your business. In this episode of the HerBusiness Podcast, we have HerBusiness Member Kristy-Lee Billett of People Powered HR, a renowned expert on hiring and teams. She has years of experience helping small business owners streamline their operations and achieve remarkable growth. Today, she's helping us understand just how detrimental bottlenecks can be to business success and how to unclog the blockage. -> Learn how Kristy-Lee made the decision to pivot from traditional revenue streams that were once the lifeline of her business, opting for a completely new model. -> Understand the detrimental effects of micromanagement and learn the strategies to foster autonomy and high performance within your team, freeing you from the bottleneck of your business growth. -> Avoid the all-too-common leadership traps that business owners fall into, and how to find the power of clear communication and the courage to delegate effectively. -> Unlock the powerful potential that your team has to level-up your business… and how YOU can get out of their way. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Throw Your Leg Over Motorcycle Adventures

Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we're rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience. In this episode, we're diving into the 10 questions you should ask to have successful collaborations.  -> Learn how to team up with like-minded entrepreneurs and businesses to combine your strengths and resources. -> Discover ways to expand your reach, gain more referrals, engage a larger audience, and create a community with other driven women in your industry. -> Understand the connection points that will help you identify potential partnerships and collaborations. Whether you're a professional at collaboration or you're just getting started, these 10 essential questions will guide you to even more impactful collaboration in the future. Mentioned in This Episode: -> HerBusiness Network -> Midlife Unfiltered podcast with Anita McLachlan and Erica Webb -> Style Liberation -> 35+ Where to Shop Facebook Group -> Conceive Baby - Tasha Jennings -> Conceive Baby Podcast -> MonkeyPod Marketing

This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn't stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow. In this episode of the HerBusiness Podcast, we're talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams. He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company's mission. In This Episode:  -> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business. -> Embrace a culture of belonging by creating a workspace where employees feel like active participants in the company's mission (this is a must-have for a thriving business). -> Understand how to harness human connection and bring humanity back into the workplace. People ≠ Machines. -> Dive into the concept of psychological ownership and how personalising the workplace can significantly enhance responsibility among team members. -> Learn how to create a sense of team identity and pride that will increase retention rates and create a positive ripple effect amongst employees. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: Get your copy of All In: How Great Leaders Build Unstoppable Teams

In this episode, we're diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights:  -> Isolation Among Women Business Owners: Understand the prevalence of loneliness and its effects on women entrepreneurs. (It's way more common than I thought!) -> The Antidote: How a community can serve as the most powerful remedy for isolation – providing support, opportunities for collaboration, and a sense of belonging. And how to find the right community for you. Building Your Own Community: -> Blending Strategy with Authenticity: Understand the importance of having a clear mission and goals for your community while staying true to yourself. -> Creating Engaging Content: Learn how to produce valuable content that keeps your community engaged and connected. -> Facilitating Member Interactions: Discover the ways to encourage authentic connection among community members on and off screen. Maintaining Engagement: -> Dynamic Content: Keep your community going with regular updates, themed months, and member spotlights. -> Personalised Support: Learn how you can offer tailored support and networking opportunities to your members to foster deeper connections. Leverage Technology: -> Essential Tools: Identify the key tech tools you will need to manage an online community, including platforms for communication, distributing content, and engaging members. -> Streamlining Your Operations: Learn how to use marketing platforms and CRMs to automate and manage your member communications without working harder. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network

In this episode, we're talking about video marketing and how it can catapult your business' leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer's Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto. Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience. In This Episode:  -> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it). -> How to create an authentic brand voice that connects with your target audience and is true to you. -> Hear how Alex's journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry. -> Discover Alex's 3-part short form video creation formula that will draw in new leads, nurture existing clients, and bring value to your audience—WITHOUT spending hours on content creation. -> Get the secret to captivating and converting your dream clients without cliche pitches and overly salesy or pushing. -> Explore the magic that is repurposing content – and why it can save you hours of time every week. For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Episode 204 - Should you ‘unplug' from your business when on vacation?