Podcast appearances and mentions of duane varan

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ? What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries . Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website: www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research 11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance 25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch

When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.

To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host.  The episode explores research revealing insights for neuromarketing, innovation, program context effects, attention, leadership and so much more.  A special episode that will help you better contextualize Dr. Varan's interviews with Legends while also sharing exciting and inspiring insights.

Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year, and is a global pioneer in developing new methodologies for the study of audience behavior. A recent review of the past decade ranks him among the top 10 researchers in the world in terms of publications in top-tier journals in the advertising discipline. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform and many global brands as clients. HarkConnect is the world's most advanced qualitative research platform. Source: https://businessinnovatorsradio.com/dr-duane-varan-ceo-brilliance-business

Marketing research is a vital tool in any marketer's kit, and today's guest has created a research firm unlike any other. Duane Varan, founder of MediaScience, has invested every penny of profit back into the business, creating a company that rivals, and often surpasses, the amount of research being done by top universities around the world. In total, the team at MediaScience has authored more than 100 academic publications, a staggering amount for a non-academic institution. Duane explained the role neuroscience plays in his research, discussed the company's latest venture, HARK Connect, and shared some fascinating facts about one of his favorite subjects: Chicago crime boss Al Capone.

Marketing research is a vital tool in any marketer's kit, and today's guest has created a research firm unlike any other. Duane Varan, founder of MediaScience, has invested every penny of profit back into the business, creating a company that rivals, and often surpasses, the amount of research being done by top universities around the world. In total, the team at MediaScience has authored more than 100 academic publications, a staggering amount for a non-academic institution. Duane explained the role neuroscience plays in his research, discussed the company's latest venture, HARK Connect, and shared some fascinating facts about one of his favorite subjects: Chicago crime boss Al Capone.

In this episode, I'm really excited to have as my guest, Dr. Duane Varan, CEO of MediaScience, the leader in media and advertising innovation research. Almost every major innovation in the TV advertising industry over the past decade was first tested by MediaScience. Duane is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year. In four of the past six years, articles co-authored by Duane have been awarded as either Article of the Year or runner-up by the Advertising Research Foundation. Duane is a pioneer in neuromarketing, regularly introducing new methods incorporating eye tracking, galvanic skin response, heart rate, EEG, facial expression analysis, response latency testing, and a wide variety of other methods. He is also CEO of Hark Connect, the most advanced platform for qualitative research. In our discussion, Duane talked to me about: The "real estate" of the mind How all content takes us on an emotional journey Innovative ways to measure attention, emotion, engagement, and memory Listen to the podcast to learn more. https://innovabiz.co/duanevaran (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show NotesConnect With:Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr. Duane Varan is a leader in the field of qualitative research and was my guest this week on the On Brand podcast. About Duane Varan Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year, and is a global pioneer in developing new methodologies for the study of audience behavior. MediaScience is a leader in lab-based audience research counting almost every major US television network, social media platform and many global brands as clients. HarkConnect is the world's most advanced qualitative research platform. Although Dr. Varan is now based in industry, he continues to contribute to academic journals. In fact, in four of the past six years, his work was voted as Best Paper of the year or runner up for Best Paper by the Journal of Advertising Research. Episode Highlights “Qualitative gives us space to explore.” I kicked off our conversation by asking Duane what makes qualitative research different. He also cautioned against the stigma that it's not as serious as quantitative. “That's a mistake.” How is HarkConnect different when it comes to qualitative research? “We have a direct measure of emotion vs. what people are telling us,” Duane said, as he shared how the technology works. A balanced diet of metrics. I couldn't resist being a little punny ... Duane stressed that there are actually three data sets that should be in your diet—qualitative research, quantitative research, and your performance metrics. What brand has made Duane smile recently? M&Ms! “I smile every time I see the characters.” To learn more about Duane, check out the websites for HarkConnect and Media Science. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you're hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I'll see you on the Internet!

Final August 2021 episode of the program all about TV.  Our guest: Dr. Duane Varan, chief executive officer of MediaScience. Also on today's episode: a tribute to multiple Emmy-winning actor Ed Asner, who passed away Sunday at age 91.

MediaScience was founded by Dr. Duane Varan. The company focuses on understanding the emotional dimensions of how people react to media, advertising, and consumer brands. MediaScience is a leader in lab-based audience research, counting almost every major US television network, social media platform, and many global brands as clients. Dr. Varan leads a team of over 50 researchers, project managers, developers, strategists, and planners--many holding advanced degrees--working out of offices in New York, Chicago, and their headquarters in Austin. 

MediaScience was founded by Dr. Duane Varan. The company focuses on understanding the emotional dimensions of how people react to media, advertising, and consumer brands. MediaScience is a leader in lab-based audience research, counting almost every major US television network, social media platform, and many global brands as clients. Dr. Varan leads a team of over 50 researchers, project managers, developers, strategists, and planners--many holding advanced degrees--working out of offices in New York, Chicago, and their headquarters in Austin. 

06-29-2021 Dr. Duane Varan

Listen to Dr Duane Varan about his unique Leadership style to manage the Pandemic situation in a very scientific environment creating commercial value for customers and building trust in the team.

Listen to Dr Duane Varan about his unique Leadership style to manage the Pandemic situation in a very scientific environment creating commercial value for customers and building trust in the team.