Podcasts about Advertising Research Foundation

In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing. They focus on the evolution from artificial general intelligence (AGI) to artificial superintelligence, its implications for marketing, and the ethical considerations surrounding these advancements. The conversation sheds light on the rapid developments in AI, the potential for hyper-personalization, and the necessity for responsible innovation.Understanding the transition from AGI to superintelligenceThe impact of quantum computing on real-time data processingEthical considerations and potential risks of advanced AIFuture marketing strategies driven by AI capabilitiesThe importance of maintaining trust and transparency with customersTune in to explore the future of AI in marketing and the profound changes it promises.About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links Full show notes: Unicorny.co.uk  LinkedIn: Steven Millman | Dom Hawes  Website: Dynata Sponsor: SelbeyAnderson  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing. They focus on the evolution from artificial general intelligence (AGI) to artificial superintelligence, its implications for marketing, and the ethical considerations surrounding these advancements. The conversation sheds light on the rapid developments in AI, the potential for hyper-personalization, and the necessity for responsible innovation.Understanding the transition from AGI to superintelligenceThe impact of quantum computing on real-time data processingEthical considerations and potential risks of advanced AIFuture marketing strategies driven by AI capabilitiesThe importance of maintaining trust and transparency with customersTune in to explore the future of AI in marketing and the profound changes it promises.About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links Full show notes: Unicorny.co.uk  LinkedIn: Steven Millman | Dom Hawes  Website: Dynata Sponsor: SelbeyAnderson  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Discover the future of marketing with Dom Hawes and guest Steven Millman as they discuss the implications of quantum computing and advanced AI. Learn how these technologies will transform creative development, hyper-personalization, and real-time data processing, impacting the marketing industry profoundly. Here are some of the key points you can expect to learn:Potential of quantum computing to enhance AI capabilities and efficiencyInfluence of advanced AI on creative development and advertisingEthical considerations and responsibilities in using these powerful technologiesFuture of hyper-personalized marketing messagesStay with us for more on how these innovations will reshape marketing.About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links Full show notes: Unicorny.co.uk  LinkedIn: Steven Millman | Dom Hawes  Website: Dynata Sponsor: SelbeyAnderson  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Discover the future of marketing with Dom Hawes and guest Steven Millman as they discuss the implications of quantum computing and advanced AI. Learn how these technologies will transform creative development, hyper-personalization, and real-time data processing, impacting the marketing industry profoundly. Here are some of the key points you can expect to learn:Potential of quantum computing to enhance AI capabilities and efficiencyInfluence of advanced AI on creative development and advertisingEthical considerations and responsibilities in using these powerful technologiesFuture of hyper-personalized marketing messagesStay with us for more on how these innovations will reshape marketing.About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links Full show notes: Unicorny.co.uk  LinkedIn: Steven Millman | Dom Hawes  Website: Dynata Sponsor: SelbeyAnderson  This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of What the Fundraising Podcast… Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections! This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication. Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine.   In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

David Wachs is the CEO and Founder of Handwrytten, a company bringing a modern twist to traditional communication through automated handwritten notes. As a seasoned entrepreneur, he founded Cellit, a text messaging company providing innovative communications solutions to leading brands. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, the Advertising Research Foundation, and other notable organizations. In this episode… What does it take to make your customers lifelong fans of your brand? Sometimes, going back to the basics is all you need to win over your customers in a digitalized market. David Wachs, a communication brand builder, emphasizes the value of personalized communication, like handwritten notes, to stand out in the digital age. This demonstrates appreciation and lets your customers know they're top of mind. Additionally, owning up to your mistakes and going above and beyond for the customer can turn negative experiences into positive ones and improve lifetime value. Producing valuable content, creating a cadence for communication, giving consumers choices, and providing a channel for feedback allows customers to feel in control and valued. In this Up Arrow Podcast episode, William Harris welcomes David Wachs, the Founder and CEO of Handwrytten, to discuss personalized customer communication. David explains how augmented reality impacts the buyer's journey, his journey to entrepreneurial success, and why he utilizes meditation and hypnosis for stress management.

In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris. Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer interaction by removing traditional interfaces. The conversation also covers the broader impacts of AI on revenue models and the digital ecosystem, highlighting both the opportunities and ethical challenges that come with such transformative technology. Don't miss this deep dive into how AI is reshaping not just marketing strategies but also the very fabric of digital engagement.About Jonathan Harris Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years' experience in the application of data science in the marketing technology sector. Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links  Full show notes: Unicorny.co.uk  LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  Website: Sub(x) | Dynata Sponsor: Selbey Anderson  Episode outlineThe Rise of AI Personas Impact of AI on Marketing and Content Creation Unintended Consequences of AI The Illusion of Data Protection The Impact of GDPR The Contradictory Nature of Data Privacy Designing Workflows and Removing Bias Embracing AI and Navigating Ethical Considerations This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this compelling continuation of Unicorny's exploration of AI in marketing, Dom Hawes returns with part two of his discussion with Steven Millman and Jonathan Harris. Building on the insights from part one, this episode delves into the emerging role of personal AI assistants and their potential to revolutionise consumer interaction by removing traditional interfaces. The conversation also covers the broader impacts of AI on revenue models and the digital ecosystem, highlighting both the opportunities and ethical challenges that come with such transformative technology. Don't miss this deep dive into how AI is reshaping not just marketing strategies but also the very fabric of digital engagement.About Jonathan Harris Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years' experience in the application of data science in the marketing technology sector. Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links  Full show notes: Unicorny.co.uk  LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  Website: Sub(x) | Dynata Sponsor: Selbey Anderson  Episode outlineThe Rise of AI Personas Impact of AI on Marketing and Content Creation Unintended Consequences of AI The Illusion of Data Protection The Impact of GDPR The Contradictory Nature of Data Privacy Designing Workflows and Removing Bias Embracing AI and Navigating Ethical Considerations This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere efficiency improvements. The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with consumers. Tune in to explore how AI is not just accelerating existing processes but creating entirely new pathways for value creation and strategic marketing.About Jonathan Harris Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years' experience in the application of data science in the marketing technology sector. Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links Full show notes: Unicorny.co.uk  LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  Website: Sub(x) | Dynata Sponsor: Selbey Anderson  Episode outlineThe Role of AI in Marketing Moving from Process-Driven to Outcome-Driven Reimagining the Marketing Process Understanding AI Tools and Processes Identifying Recurrent Problems in AI Implementation Probabilistic Outputs and Input Quality Large Language Models and Data Quality Caution with Synthetic DataThe Irrelevance of Presentation Layer This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere efficiency improvements. The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with consumers. Tune in to explore how AI is not just accelerating existing processes but creating entirely new pathways for value creation and strategic marketing.About Jonathan Harris Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years' experience in the application of data science in the marketing technology sector. Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation. About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.Links Full show notes: Unicorny.co.uk  LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes  Website: Sub(x) | Dynata Sponsor: Selbey Anderson  Episode outlineThe Role of AI in Marketing Moving from Process-Driven to Outcome-Driven Reimagining the Marketing Process Understanding AI Tools and Processes Identifying Recurrent Problems in AI Implementation Probabilistic Outputs and Input Quality Large Language Models and Data Quality Caution with Synthetic DataThe Irrelevance of Presentation Layer This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) Jasmine Clennon is a global marketing manager at Meta, leading the Creators for Business workstream, which is focused on how businesses can unlock the power of creators on Meta platforms. She is responsible for driving the marketing strategy and activation of programs aimed at the business audience on how to best work with creators on Instagram to achieve their goals through inspiration and education.  Jasmine has 13+ years experience in marketing research, ad sales strategy and client & consumer insights, spanning across print, television and digital industries. She has a demonstrated history in leveraging data-driven market research for campaign strategy.   Before joining Meta over five years ago, Jasmine spent five and a half years at Turner (now known as WarnerMedia Discovery) working within Ad Sales Research, Integrated Marketing Research, and was heavily involved in the development of WarnerMedia's initial audience targeting products. Prior to WarnerMedia Discovery, Jasmine was a Research Analyst at USA TODAY national newspaper. Jasmine began her career as a Marketing Research Analyst for Gannett New Jersey Newspapers, supporting print & digital efforts for five newspapers, three media websites and over 30 brands.   Jasmine is a former Advisory Board Member of both the Advertising Research Foundation's Young Professionals Board (ARFYP) and the ADCOLOR Advisory Board (AAB). In 2020, Jasmine was named one of Adweek's CMO executive mentees. She is also a proud member of Alpha Kappa Alpha Sorority, Incorporated.   Jasmine has a BA in Public Relations and Mass Communications from The Zimmerman School of Advertising at the University of South Florida. Jasmine hails from Pensacola, Florida, but recently relocated to Los Angeles with her daughter and husband after spending the past 11+ years in New York City.

David Wachs is the CEO of Handwrytten where they have brought back the lost art of letter writing through scalable, robot-based solutions that write your personal notes in pen. Developed as a platform, Handwrytten provides you a way to send notes from your CRM system including Salesforce, the web site, apps, or through custom integration. David is a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South by Southwest, Advertising Research Foundation, and the national Restaurant Association. Both Handwrytten and Cellit  were on Inc. Magazine's Inc 500 list of fastest growing companies. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.”

This week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author.  Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for the Advertising Research Foundation and the Marketing Science Institute.  He is a frequent publisher, including an article titled “Don't Buy the Wrong Marketing Tech” in the Harvard Business Review and a book titled “Custom Surveys Within your Budget.”  Prior to Juniper, Brian served on the senior leadership team at RealityMine where he built a US, West Coast presence for the company. Before joining RealityMine, he was the SVP for the customer, employee, and reputation practice for the western region where he was responsible for designing and overseeing research programs, maintaining client relationships, and managing a team of account executives, research managers, and project managers.  Brian holds a Bachelor of Science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business, University of Pennsylvania. On the couch in this weeks' episode of Revenue Rehab, Brandi and Brian will tackle Avoid the Hype: Making Smart Choices in Marketing Tech. Links: Get in touch with Brian Cooper on: LinkedIn Harvard Business School Article: Don't Buy the Wrong Marketing Tech Book: Custom Surveys Within your Budget Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman, Global Head of Research and Data Science at Dynata.The conversation focuses on the practical applications of AI in marketing and market research, including customer targeting, personalisation, and campaign optimisation.Steven and Dom discuss recommendation systems, AI as a service vendors, and the future trends of AI in various industries. They touch on the importance of ethics, team dynamics, and the environmental impact of AI.If you're interested in learning about the benefits and challenges of AI, as well as its potential impact on society, this episode is a must-listen. So, grab your earbuds and get ready to learn!This episode is sponsored by Selbey Anderson.About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. I am presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where I lead a team of over 100 researchers and data scientists. I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF. Links Full show notes: Unicorny.co.uk LinkedIn: Steven Millman | Dom Hawes Websites: Dynata | Timestamped summary of this episode 00:01:23 - Cutting Edge Applications 00:04:13 - What is a Walled Garden? 00:08:12 - Benefits of Walled Gardens 00:10:56 - Leveraging AI Applications 00:13:51 - The Importance of Data Ownership and Walled Gardens 00:14:46 - Practical Applications of AI in Marketing 00:18:39 - AI for Optimizing Customer Revenue Conversions 00:19:45 - DriverTagsTM and Emotional Response 00:23:02 - AI in Predictive Analytics and Marketing Automation 00:27:36 - Privacy and Ethical Considerations 00:28:05 - DevOps Approach 00:28:49 - Celebrating Progress 00:29:23 - Future Trends 00:33:15 - Regulation and Transparency 00:36:15 – Further thinking This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman, Global Head of Research and Data Science at Dynata.The conversation focuses on the practical applications of AI in marketing and market research, including customer targeting, personalisation, and campaign optimisation.Steven and Dom discuss recommendation systems, AI as a service vendors, and the future trends of AI in various industries. They touch on the importance of ethics, team dynamics, and the environmental impact of AI.If you're interested in learning about the benefits and challenges of AI, as well as its potential impact on society, this episode is a must-listen. So, grab your earbuds and get ready to learn!This episode is sponsored by Selbey Anderson.About Steven Millman Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. I am presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where I lead a team of over 100 researchers and data scientists. I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF. Links Full show notes: Unicorny.co.uk LinkedIn: Steven Millman | Dom Hawes Websites: Dynata | Timestamped summary of this episode 00:01:23 - Cutting Edge Applications 00:04:13 - What is a Walled Garden? 00:08:12 - Benefits of Walled Gardens 00:10:56 - Leveraging AI Applications 00:13:51 - The Importance of Data Ownership and Walled Gardens 00:14:46 - Practical Applications of AI in Marketing 00:18:39 - AI for Optimizing Customer Revenue Conversions 00:19:45 - DriverTagsTM and Emotional Response 00:23:02 - AI in Predictive Analytics and Marketing Automation 00:27:36 - Privacy and Ethical Considerations 00:28:05 - DevOps Approach 00:28:49 - Celebrating Progress 00:29:23 - Future Trends 00:33:15 - Regulation and Transparency 00:36:15 – Further thinking This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

AI. Everything, Everywhere, All at OnceThis is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?' Here's why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you've got those who are saying AI is the future and will make all marketers redundant. On the other you've got those saying AI has no place in marketing because it's an art, not science. It may be boring, but as is so often the case, the truth is neither black nor white. The truth is in the grey zones. And that's what we explore in this episode. About Steve MillmanExecutive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques.I am presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where I lead a team of over 100 researchers and data scientists.I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum.Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.LinksFull show notes: Unicorny.co.uk (related podcasts etc)LinkedIn: Steven Millman | Dom HawesWebsites: Dynata | Selbey Anderson | Advertising Research FoundationTimestamped summary of this episode00:01:50 - Definition of Generative AI and Large Language Models00:03:52 - Democratisation of AI00:06:04 - Impact of AI on Marketing and Market Research00:09:59 - Guardrails and Breaking Them00:14:05 - Impact of Personalised Ad00:15:01 - AI-generated Ads00:18:02 - Bias in AI Systems00:19:25 - Risks of Generative AI00:23:35 - Limitations of Synthetic Panels00:27:31 - Overcoming Writer's Block with AI00:29:18 - Benefits of AI for Survey Research00:31:09 - Ethical Considerations of AI00:34:42 - Best Practices for AI Implementation00:38:58 - Collaboration and Coordination in AI Use00:40:54 - Importance of Paying Attention to LawsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

AI. Everything, Everywhere, All at OnceThis is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?' Here's why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you've got those who are saying AI is the future and will make all marketers redundant. On the other you've got those saying AI has no place in marketing because it's an art, not science. It may be boring, but as is so often the case, the truth is neither black nor white. The truth is in the grey zones. And that's what we explore in this episode. About Steve MillmanExecutive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques.I am presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where I lead a team of over 100 researchers and data scientists.I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum.Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.LinksFull show notes: Unicorny.co.uk (related podcasts etc)LinkedIn: Steven Millman | Dom HawesWebsites: Dynata | Selbey Anderson | Advertising Research FoundationTimestamped summary of this episode00:01:50 - Definition of Generative AI and Large Language Models00:03:52 - Democratisation of AI00:06:04 - Impact of AI on Marketing and Market Research00:09:59 - Guardrails and Breaking Them00:14:05 - Impact of Personalised Ad00:15:01 - AI-generated Ads00:18:02 - Bias in AI Systems00:19:25 - Risks of Generative AI00:23:35 - Limitations of Synthetic Panels00:27:31 - Overcoming Writer's Block with AI00:29:18 - Benefits of AI for Survey Research00:31:09 - Ethical Considerations of AI00:34:42 - Best Practices for AI Implementation00:38:58 - Collaboration and Coordination in AI Use00:40:54 - Importance of Paying Attention to LawsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Welcome back to Season 6 of Intellicast! In today's episode, the Brians are joined by EMI's own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics' $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk. Hold on to your hats ‘cause we're not done yet! In a final pairing of news stories, we discuss PureSpectrum's completion of a $37 million round of equity funding and an update to the algorithm used for their PureScore respondent scoring system. The news segment of this episode is wrapped up with a look at the Attention Validation Initiative from the Advertising Research Foundation. In the second half of the episode, Brian Lamar and Andrew give a recap of their experience at Quirks Chicago. They discuss some of their favorite sessions as well as trends and themes that emerged from the conference. Brian was able to bring his dog, Bonnie, to the conference and she even got her own badge! If you clicked with Bonnie at Quirks, we'd love to hear from you. The guys also reflect on a new marketing strategy they used for their session with BrandTrust. If you missed our session, this is a great episode to fill you in on some of the material we covered and give you an idea of where you can hear it in the future. It includes content we're passionate about both professionally and personally, so you'll want to make sure you hear it at least once. Thanks for listening! Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media.  Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation.   Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.  

Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste.  In this episode he shares stories from the golden age of magazines - with important lessons for the future (particularly around the importance of 'context' which magazines did best).  He also discusses the ARF and its future direction.  Another episode you won't want to miss! 

In this episode of The Remarkable Project Jay speaks with self-confessed entrepreneur and Handwrytten founder David Wachs, about why a communication that people keep and display remains special, how a ‘full stop thank you' works, and the value of shining a light on ‘time spent'.A serial entrepreneur, David Wachs' latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write notes in pen to help brands and people connect. Developed as a platform and used by major meal boxes, eCommerce giants, non-profits and professionals, Handwrytten lets customers send notes from CRM systems such as Salesforce, websites, apps, or through custom integration.Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under his leadership, the business became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Before being sold in 2012, Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. He's been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more.Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies, and David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Three Remarkable QuotesWhether you're sitting in front of a video camera sending a video message or writing out a card, it's that replication of ‘time spent' that makes it so unique.That's the nature of the ‘full stop thank you', of just thanking you for your purchase and understanding that in today's day and age, there's always an alternative for where people go to buy something.If you want to get out to the most consumers, with the lowest risk of being considered annoying, while being highly personal and highly surprising, handwritten notes are the best option.Connect with DavidLearn more about Handwrytten via their websiteCheck out the latest news and content from the platform on their Twitter, Facebook and YouTube pagesFind David on Linkedin

In this episode, Eric sat down with David Wachs, CEO of Handwrytten, to discuss how the company is bringing back the lost art of letter writing through scalable, robot-based solutions that “handwrites” notes and allows users to send them from CRM systems, apps, or through custom integration. The two discussed attribution methods, customer acquisition strategies, why a personal touch goes so far in today's swamped marketplace, and innovative ways to cut through the digital noise. Don't miss it!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About David Wachs, CEO of Handwrytten:A serial entrepreneur, David is currently CEO of Handwrytten, working with key partners and vendors to support delivery of handwritten notes, cards and associated gift cards and designing new handwryting machines. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day.” David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, the Advertising Research Foundation, and more.Connect with David: https://www.linkedin.com/in/davidwachs/ For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

In this episode of Money Tales, our guest is Dr. Michele Madansky. Michele is a digital advertising expert and sought-after media and market research consultant. She is also co-author of the most widely cited research study on gender bias in tech, “The Elephant in the Valley”. Michele acknowledges that money isn't a popular discussion topic and she observes that people definitely don't talk about relationships where women out-earn men, which is even more of a taboo. Michele leads a media and market research consultancy specializing in digital media and advertising. She has worked with some of the top digital brands including Spotify, Postmates, Disney+, BuzzFeed, Pinterest, Brave, Adobe, Twitter, YouTube, Chegg and BabyCenter. In the early 1990s, Michele was the first interactive specialist at BBDO (pre-Netscape). She also authored the first Ph.D. dissertation focused on online advertising. From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Prior to joining Yahoo!, she was managing partner at Grey Insight Partners, an analytics consultancy. Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago's Booth School of Business. She is a frequent industry speaker at events ranging from the ARF, i-com and the Youth Marketing Summit, and was a keynote speaker at SXSW in 2016. Michele is on the Advertising Research Foundation's Women in Analytics Advisory Board and on the program board for i-com (Global Forum for Marketing Data and Measurement). She has also been a lecturer at Haas Graduate School of Business. Learn more about Money Tale$ > Subscribe to the podcast Recent episodes See all episodes > Form CRS Form ADV Terms of Use Privacy Rights and Policies

In this episode of Money Tales, our guest is Dr. Michele Madansky. Michele is a digital advertising expert and sought-after media and market research consultant. She is also co-author of the most widely cited research study on gender bias in tech, “The Elephant in the Valley”. Michele acknowledges that money isn't a popular discussion topic and she observes that people definitely don't talk about relationships where women out-earn men, which is even more of a taboo. Michele leads a media and market research consultancy specializing in digital media and advertising. She has worked with some of the top digital brands including Spotify, Postmates, Disney+, BuzzFeed, Pinterest, Brave, Adobe, Twitter, YouTube, Chegg and BabyCenter. In the early 1990s, Michele was the first interactive specialist at BBDO (pre-Netscape). She also authored the first Ph.D. dissertation focused on online advertising. From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Prior to joining Yahoo!, she was managing partner at Grey Insight Partners, an analytics consultancy. Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago's Booth School of Business. She is a frequent industry speaker at events ranging from the ARF, i-com and the Youth Marketing Summit, and was a keynote speaker at SXSW in 2016. Michele is on the Advertising Research Foundation's Women in Analytics Advisory Board and on the program board for i-com (Global Forum for Marketing Data and Measurement). She has also been a lecturer at Haas Graduate School of Business. See all episodes >

On this episode, we meet with Executive Director of the Flow Genome Project, Jamie Wheal. Jamie discusses the evolutionary importance of music as a coping mechanism, how the United States' university system fails to prepare students for the crises of the coming decades, and how to find hope in this time of tumult.  About Jamie Wheal: Jamie Wheal is the Executive Director of Flow Genome Project. His work ranges from Fortune 500 companies, leading business schools, Young Presidents' Organization (YPO), to Red Bull and its stable of world-class athletes. He combines a background in expeditionary leadership, wilderness medicine and surf rescue, with over a decade advising high-growth companies on strategy, execution and leadership. He is a sought-after speaker, presenting to diverse and high-performing communities such as YPO, Summit Series, MaiTai Global, TEDx, and the Advertising Research Foundation.

As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He's also the author of Predicting Market Success, The Certainty Principle, and the upcoming Loyalty Ain't What It Used to Be. We discussed all of this and more this week on the On Brand podcast. Robert Passikoff Robert Passikoff, Brand Key's founder/president, is a thought leader who has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. His first book, Predicting Market Success, provided a 21st-century paradigm for loyalty. His second book, The Certainty Principle, dealt with engagement in a more complex and digital marketplace. His next book, Loyalty Ain't What It Used To Be will be released in Spring 2022. Robert's impassioned, straight-shooting, and profitability-correlated perspectives are reflected by the fact that New York University's communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.” He is the recipient of an Ogilvy Gold, an ANA Beacon Award, and has been honored twice by The Advertising Research Foundation with their Research Innovator award. Episode Highlights Celebrating the 25th anniversary of the Customer Loyalty Engagement Index with a loyalty hall of fame. “The 25th anniversary of the CLEI seemed an appropriate time to recognize brands consumers have consecutively rated #1 for loyalty,” Robert shared, “A testament to these brands' abilities to meet customers' expectations and generate emotional engagement over sustained periods of time.” Brands rated #1 for a decade or more: Discover (credit cards) – 25 years Avis (car rental) – 23 years Google (search engine) – 22 years Netflix (streaming) – 20 years Domino's (Pizza) – 18 years Dunkin' (Out-of-Home Coffee) – 16 years Konica Minolta (MFP Office Copiers) – 15 years Hyundai (Automobiles) – 13 years AT&T Wireless (Wireless) – 13 years Amazon Kindle (E-Reader) – 12 years Amazon.com (Retail: Online) – 11 years Home Depot (Retail: Home Improvement) – 10 years The Rule of Six. “Increase brand loyalty and customers are six times more likely to engage with you, buy you, and buy again. They'll pay more attention to your marketing efforts and your advertising,” notes Robert. This rule has big implications for brands grappling with COVID challenges. “In light of the pandemic, perhaps most importantly, consumers are six times more likely to give brands the benefit of the doubt in uncertain circumstances. Like product shortages, supply-chain SNAFUs, and even price increases.” What brand has made Robert smile recently? Robert pointed us to the recent AppleTV+ ad starring Jon Hamm pining for his own prestige drama on the network with all of the other celebrities. “This not only made me smile, I'd give it a gold star,” said Robert. To learn more, visit the Brand Keys website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

David Wachs is the Founder and CEO of Handwrytten, a company that is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Join us today as David shares about how he is bringing back the lost art of letter writing with technology, the pros and cons of filing a patent, and how he designed Handwrytten to be easily integrated into numerous CRM systems.Resources:https://www.handwrytten.com/ - Check out Handwrytten! Make sure you use the discount code “PODCAST” to get $5 off your first order! Actionable Take-aways:1. Competition breeds results. Like David, you can have you different teams compete with each other to encourage innovation and better results. 2. When you file a patent, you have to declare exactly what goes behind your technology or process. If you are not willing to divulge the exact secrets behind your technology or process, make sure you enter into confidentiality agreements and non-disclosure agreements with whoever is aware of your proprietary knowledge. 3. Designing your platform to have the ability to be easily plugged into other systems gives you the benefit of easily being able to integrate your technology into numerous other systems and leveraging off their user bases.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo

In this episode, I'm really excited to have as my guest, Dr. Duane Varan, CEO of MediaScience, the leader in media and advertising innovation research. Almost every major innovation in the TV advertising industry over the past decade was first tested by MediaScience. Duane is the recipient of numerous awards including the Australian Prime Minister's Award for University Teacher of the Year. In four of the past six years, articles co-authored by Duane have been awarded as either Article of the Year or runner-up by the Advertising Research Foundation. Duane is a pioneer in neuromarketing, regularly introducing new methods incorporating eye tracking, galvanic skin response, heart rate, EEG, facial expression analysis, response latency testing, and a wide variety of other methods. He is also CEO of Hark Connect, the most advanced platform for qualitative research. In our discussion, Duane talked to me about: The "real estate" of the mind How all content takes us on an emotional journey Innovative ways to measure attention, emotion, engagement, and memory Listen to the podcast to learn more. https://innovabiz.co/duanevaran (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

Do you love sending and receiving handwritten mail as much as I do?? This lost art is making a comeback in a world that has been forced to go digital. What is your plan to include personal touches in your business? Today's guest has got you covered..... BTW, be sure to use the promo code "PODCAST" to get $5 off your first order at https://www.handwrytten.com A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Click here to connect with David: https://www.linkedin.com/in/davidwachs/ Thanks again for being part of the Sell Them With Kindness community! We would really appreciate your honest rating of our podcast. Click here to rate & review: http://getpodcast.reviews/id/1556313256 If you'd like to be interviewed on the pod or want your business featured in our "Kind Business" directory, please head over to www.sellthemwithkindness.com today!

Jon and Randall talk about the power of a handwritten note with CEO David Wachs. David is the CEO of Handwrytten.com and is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. Cellit was sold to HelloWord in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with David Wachs: Website: handwrytten.com Twitter: www.twitter.com/davidbwachs Instagram: www.instagram.com/handwryttennotes LinkedIn: https://www.linkedin.com/in/davidwachs/

Outreach Strategies and Donor Communication with Communication Specialist, David Wachs Handwritten communication is one of the most underutilized forms of donor outreach. It has 3 times the open rate than standard open rates and nearly 23X the response rates. A serial entrepreneur, David Wach‘s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the website, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest-growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. For more information, go to: https://www.handwrytten.com Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world's major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board. And his writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC.I invited Chip to be a guest on my show to talk about his new book “Activate Brand Purpose” that he co-wrote with Scott Goodson.  I'm excited to have Chip here today to discuss what it means to “activate” purpose and why it's so important to the success of a brand.

Chip Walker, based in New York, is the head of strategy and a partner at StrawberryFrog.He is the author, along with Scott Goodson, of the new book, “Activate Brand Purpose.” He’s recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken.Chip is a frequent speaker at some of the branding world’s major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board.His writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC. StrawberryFrog www.strawberryfrog.com Activate Brand Purpose www.activatebrandpurpose.comSource: https://businessinnovatorsradio.com/chip-walker-head-of-strategy-at-strawberryfrog-brilliance-business

A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily.  Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Both Handwrytten and Cellit were on Inc. Magazine's Inc 500 list of fastest growing companies.  David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.   

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. 

Kai D. Wright is a strategic advisor to C-suite executives, founders, and talent. He is a global consulting partner at Ogilvy and a lecturer at Columbia University. He has been recognized as a leader by Forbes, Adweek, Cablefax, C-Suite Quarterly, and the Advertising Research Foundation. He specializes in the convergence of communication, technology, culture, and digital. He studied economics at The University of Chicago and studied communication in graduate school at Columbia University. He resides in New York City. In his book Follow the Feeling, he answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Disney to Peloton, Kai unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds entangling brand value, feelings. Regardless of industry or sector, branding is essential for companies, non-profits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, the most important signal of brand health is how you, through your brand, make people feel. Connect with Kai at KaiDWright.com and FollowTheFeeling.com. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

Finding genuine ways to connect with clients and keeping your business top of mind can feel daunting, especially when everyone is constantly inundated with digital messages and notifications. Today on the podcast, David Wachs offers up some specific examples of how a handwritten note can build brand loyalty and how you can send notes to your clients--without taking a lot of time out of your day.  Don’t miss David at The Content Experiment Summit! Sign up to get on the waiting list so you can be one of the first to register. Registration opens Feb. 26. If you’re listening to this episode a little late, you can sign up to be on the waiting list for the next round! Listen in! A full transcription of this episode is available on my website. Mentioned in This Episode Learn more about Handwrytten The Content Experiment Summit About David Wachs David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post, and many more. David now writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. Follow Handwrytten on Instagram, Facebook, LinkedIn or Twitter.

Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview David Wachs about taking advantage of communications going digital and setting your brand apart from others. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine.

Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom's Healthcare Consultancy Group. Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT. References: Dr. Augustine Fou on Forbes Dr. Fou on Twitter

Jon and David discuss the power of a handwritten note. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. Cellit was sold to HelloWord in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.    Connect with David Wachs: https://www.linkedin.com/in/davidwachs/ www.instagram.com/handwryttennotes https://twitter.com/DavidBWachs Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!

Remember when letter writing used to be a thing?  Today, David Wachs talks about Handwrytten, a platform he created to bring back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handywrytten lets you send notes from your CRM system or the Handywrytten web site. Used by major meal boxes, eCommerce giants, non-profits and professionals, Handywrytten is changing the way brands and people connect. In this episode, David, who also writes for Inc Magazine, tells us about his interesting journey from building a text messaging company to developing the first handwriting robot. Follow along and learn how you can personalize your letters to your clients or even loved ones in pen and ink, while using a robot.   David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Find out more on his website, https://www.handwrytten.com   His Social Media Handles: Twitter: @davidbwachs Company Twitter: @Handwrytten   LinkedIn: https://www.linkedin.com/in/davidwachs/ And https://www.linkedin.com/company/handwrytten   Facebook: Handwrytten Instagram: @HandwryttenNotes    

In this episode, David Wachs (Founder & CEO of Handwrytten) as we discuss how he used unemployment to start a company, how he has shifted his company during the pandemic, and he shares how he is spending time with his family.  **More On David** A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.  Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  Sponsors/Partners Purchase a Flexio Series sprayer from Wagner Use code BETTEREVERYDAY for 30% everything sitewide at ladder.sport. That's “BETTEREVERYDAY” for 30% off at ladder.sport.      

Pete Blackshaw joins Jonathan & Michael for a dive into the evolution of customer experience in a post-pandemic world. In particular, how should banks and financial institutions be thinking about their business. They also discuss entrepreneurship and innovation being key to taking advantage of the opportunities being created alongside the disruptive challenges in the market. ABOUT PETE BLACKSHAW Pete Blackshaw is CEO of Cintrifuse, a syndicate “fund of funds” and startup incubator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region. He's dedicated to developing a world-class innovation ecosystem to fuel economic growth, local attractiveness, jobs and big company innovation. He recently served as VP of Digital Innovation and Service Models, and earlier Global Head of Digital Marketing. & Social Media, at Nestle, S.A.s global headquarters in Vevey, Switzerland. Pete pioneered Nestle's industry-recognized Digital Acceleration Team (DAT), the Silicon Valley Innovation Outpost (SVIO). the HENRi Open Innovation platform, and the migration of 210,000 employees to the Facebook Workplace collaboration platform. He served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book's themes. Pete founded PlanetFeedback.com, one of the web's first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He's a 2016 Mediapost "Online All Star" recipient, a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz. Follow Pete on Twitter: @pblackshaw ABOUT CINTRIFUSE Cintrifuse has one very clear mission: to make Greater Cincinnati the #1 tech startup hub in the midwest and among the most attractive innovation hubs in the nation. Follow Cintrifuse on Twitter: @cintrifuse Check their website for more info: https://www.cintrifuse.com ABOUT DIGITAL DOLLAR SUBSCRIBE TO THE EMAIL INBOX UPDATES! https://digitaldollar.substack.com For more information about our sponsor, visit https://10xts.com Follow us on Twitter --- Send in a voice message: https://anchor.fm/digitaldollar/message

Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for an in-depth discussion on the future of standards in attribution and measurement as well as some good tips on choosing a vendor! Guest bio: Jane Clarke has more than 40 years of experience collecting and analyzing global strategic insights for Time Warner, Children’s Television Workshop, and National Geographic. As a CEO and Managing Director of CIMM, the Coalition for Innovative Media Measurement, Jane is responsible for developing CIM strategy, vision, and overseeing all day-to-day operations. Most recently, she was Vice-President of Insights and Innovation at Time Warner Media Group where her work fuelled marketing solutions across television, online, mobile and print. She is on the board of the Advertising Research Foundation and Icon Global, was a broadcasting and cable digital all-star in 2014, and received a leadership award from Interactive TV Today in 2016.   Key takeaways: [1:30] I introduce today’s guest, Jane Clarke, and ask her how her journey took her from an internship at National Geographic to Sesame Street to advertising and CIMM, where she is today. She touches on what the Coalition for Innovative Media Measurement (CIMM) is and its purpose. [7:12] Cross-platform analysis evolution has been long and slow, Jane explains how it started for her all the way back at National Geographic and how the advent of digital technology revolutionized expectations and enabled the progressive de-siloing of the analytic process. [10:56] Jane dives into the multitude of different data levels that enable an unprecedented level of analysis granularity as well as how each media offers a unique type of information. She expands on CIMM’s mission in this evolving concept as well as the different systems that will be required in the future. [16:20] Jane explains why she says that the data systems currently in place will need to change, starting with the massive differences in who owns the data as well as privacy issues. [21:22] The lack of standardization is currently an issue; Jane details some of the more promising initiatives underway today. [25:23] Some tools are in place to protect brands against fraud but standards will increase trust and incentivize brands to jump into attribution. CIMM is looking at creating some best practices to start things off. [29:10] Data that is used for measurement is sensitive business data, yet a lot of it is available easily, Jane and I discuss the necessity to tighten up security in an environment whose pace is increasing so rapidly! [31:10] Jane shares her tips and advice for advertisers to find and choose a trustworthy vendor. [34:52] I mention control groups and their importance for measuring incrementality. Jane and I go back and forth with some eye-opening moments clients have when they realize most of their sales would have happened anyway — even when siloed attribution was taking credit for everyone walking into the stores! [40:35] The word attribution like the word organic should be used with certification or people falsely using it should be fined! [42:23] Jane offers her vision on the future of attribution. [44:06] Jane shares one thing she knows that no one else knows and I thank her for coming on the podcast to share so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Jane Clarke on LinkedIn Jane Clarke at CIMM   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s attribution problem.   Greenfield’s history of technology and marketing initiatives has served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as the publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument-rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter

Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott goes into detail on the amazing initiatives taken on by the ARF in 2019, plans for the future, and what surprised him most in 2019. Listen in as he gazes into his crystal ball and gives us some predictions for what promises to be an exciting year ahead. Welcome to Brand Bytes!

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.   Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies including DraftFCB, Young & Rubicam, Leo Burnett, and J. Walter Thompson. She was Chairman of the Board for the Advertising Research Foundation, a member of the Editorial Review Board of the Journal of Advertising Research, and was recently inducted into the Marketing Research Council Hall of Fame.   She has chaired the David Ogilvy Awards for Research Excellence, as well as The Emotional Response to Advertising Initiative. Alice is a co-author of Advertising in the Mind of the Consumer.   She’s currently a partner at Sequent Partners where she is involved in industry ROI initiatives, new media metrics development, and cross media measurement.   She is also the content producer for Attribution Accelerator held in October in New York City.       Key takeaways: [2:00] I introduce today’s guest, Alice Sylvester, and ask her about how she came to be where she is today. [6:36] I mention the dual roles of advertising — brand preference and sales impact, both of which can negatively affect each other — and ask Alice if she sees any way or any value in resolving this divide. [8:41] I mention a chat I had with a Capital One exec who has been doing brand lift studies and hopes to one day be able to pinpoint the KPIs responsible for brand love. Alice details why she thinks that we don’t have the data to answer these questions today. [12:52] Alice outlines where she sees multi-touch applications fitting into the current landscape of customer journeys as well as the promises it makes. [15:04] Has the industry gone too far with regards to attribution and privacy? Alice touches on privacy issues and coming regulations and what she calls the attribution apocalypse. [16:15] Some unfulfilled promises of attribution. [18:24] I’ve noticed that clients who don’t or won’t do attribution often have a lack of trust in where the data comes from and how it’s attributed. Alice and I discuss the possibility of breaking out of the confines of confidentiality and standardizing the process, or parts of it. [24:05] Alice offers that even if we understand the limitations of the datasets, attribution is something people should definitely jump into. Don’t wait for perfection! [26:02] In the past 10 years, even if it may seem that marketers have had reduced choices in terms of ad placement, Alice finds that digital out-of-home has offered a wealth of possibilities that were none existed before, however, there may less experimentation — everybody in the industry is stressed and overworked. [27:44] A.I. as a tool to alleviate oversight and optimization workloads — and a scary prospect for Alice as a creative person. [29:31] Is the agency of the future just a janitor, turning the lights on and making sure the machine works? [30:54] On the worth of continued measurements, Alice offers the example of a 12-year-old: you don’t know how they feel about your brand, but in four years they may be making purchases. The customer base always replenishes itself and changes. [33:45] Are we moving more towards a short term marketing environment? Alice offers that we’ve been in one for 20 years and touches on why and how attribution can help. [36:48] How much of a marketing budget should be devoted to metrics? Alice has an interesting answer. [38:40] Alice offers up some parting advice: get ready to face privacy restrictions on a mass scale and how it’s going to change the data landscape. I thank Alice for coming on the podcast and sharing so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Alice K. Sylvester at Sequent Partners Alice K. Sylvester on LinkedIn   Mentioned in this episode: C3 Metrics   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Media test was a very, very hard measure of performance: you either moved stuff off the shelf, or you didn’t.” — Alice K. Sylvester   “There are no people in media, it’s just big numbers. Account planning is the opposite.” — Alice K. Sylvester   “Originally everything was market-mix modeling.” — Alice K. Sylvester   “We are not at the stage where we can measure brand growth through analytic review of KPIs and behavioral responses.” — Alice K. Sylvester   “We’re still in adolescence on all this stuff, but it will get better.” — Alice K. Sylvester   “You have to separate the ideal and the promise of attribution from today’s practice because we know that there are some enormous holes in the journey, with the walled gardens of Amazon and social.” —  Alice K. Sylvester   “Everybody in the advertising industry is stressed and overworked.” — Alice K. Sylvester   “I hear people say long-term is one or two years and that’s crazy! Long-term on a brand build is 10 years, 20 years, 50 years.” — Alice K. Sylvester

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change. Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI.  Prior to co-founding Sequent Partners, Jim served for seven years as president of the Advertising Research Foundation. Under Jim’s leadership, the ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media, ROI, CRM, brand valuation, digital marketing, and the transformation of the research function to a discipline focused on the value creation.   Prior to his leadership role at the ARF, Jim spent over a decade developing new research tools to improve client’s business performance, and led media research and planning functions at General Foods, and Young & Rubicam, an inductee into the Market Research Council Hall of Fame in 2016, he was honored by the Advertising Research Foundation in 2017, when he received the Erwin Ephron Demystification Award.   He is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. Jim’s a true student of measurement and that’s why I’m excited he’s here with us today.   Key takeaways: [2:00] I introduce today’s guest, Jim Spaeth, and asks him about how he came to be where he is today. [7:06] Jim touches on why attribution came to surpass marketing mixed modeling and how it has evolved into the ability to read today and make a change tomorrow. This quick turnaround time and this agility are responsible for attribution’s current spike in popularity — and some of the mistakes and omissions newcomers tend to do! [11:17] I highlight a point made by Jim that attribution is an offshoot of media mix and marketers need to be involved, not just data scientists who don’t have any knowledge of the previous 30-40 years of marketing data analysis. [12:50] Jim shares an example of how he approaches building a mental model for their business with a client and which KPI he helps them pick out and why. Understanding how your business operates is the starting point to any kind of marketing strategy — including attribution. [16:48] Ignoring history will lead to avoidable mistakes, I point out the Netflix problem: “too much is like not enough.” [18:25] Jim uses an example to underscore one of the big issues with data gaps on the publisher side: the missing variable bias. [24:34] Marketers used to be idea people, they would spend time building their customer avatar and fleshing out strategies, but there has been a shift towards the data-driven marketer, which is much more akin to finance. I ask Jim why there is no love for attribution in finance? [26:31] Jim and I discuss the ideal organizational place of attribution. [28:09] Is Insights a wizard? [29:02] Jim and I dive into what we see as the future of attribution, despite the missing variable bias and a few caveats. [37:09] Before closing out, Jim makes a special mention of the value of creative. [39:07] I thank Jim for coming on the podcast and sharing so much of his experience.   Be sure to tune in for next episode and thanks for listening!   Connect with our guest: Jim Spaeth at Sequent Partners Jim Spaeth on LinkedIn   Mentioned in this episode: C3 Metrics Sequent Partners Advertising Research Foundation Book: Market Research Matters: Tools and Techniques for Aligning Your Business, by Jim Spaeth   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot. Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Facebook has attribution, Amazon has attribution, marketers feel like they have to have it but they don’t really understand it!” — Jeff Greenfield   “Attribution is the manifestation of a dream we’ve had for a long time.” — Jim Spaeth   “Garbage in, garbage out; bad data is going to end up with bad results.” — Jeff Greenfield   “When somebody just approaches this with a lot of data and they throw machine learning at it, or any analytic technique thoughtlessly, God knows what you’ll come up with!” — Jim Spaeth   “It’s science, and it starts with a hypothesis and then you bring in the data and you prove it or disprove it and in an iterative process you refine it until you have a model that’s validated in its ability to predict.” — Jim Spaeth   “The biggest issue is that there is no transparency into the data, or into the methods, there is a need for an industry laboratory.” — Jim Spaeth   “Attribution is measuring in-market performance for specific creative executions.” — Jim Spaeth  

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.   Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies including DraftFCB, Young & Rubicam, Leo Burnett, and J. Walter Thompson. She was Chairman of the Board for the Advertising Research Foundation, a member of the Editorial Review Board of the Journal of Advertising Research, and was recently inducted into the Marketing Research Council Hall of Fame.   She has chaired the David Ogilvy Awards for Research Excellence, as well as The Emotional Response to Advertising Initiative. Alice is a co-author of Advertising in the Mind of the Consumer.   She’s currently a partner at Sequent Partners where she is involved in industry ROI initiatives, new media metrics development, and cross media measurement.   She is also the content producer for Attribution Accelerator held in October in New York City.       Key takeaways: [2:00] I introduce today’s guest, Alice Sylvester, and ask her about how she came to be where she is today. [6:36] I mention the dual roles of advertising — brand preference and sales impact, both of which can negatively affect each other — and ask Alice if she sees any way or any value in resolving this divide. [8:41] I mention a chat I had with a Capital One exec who has been doing brand lift studies and hopes to one day be able to pinpoint the KPIs responsible for brand love. Alice details why she thinks that we don’t have the data to answer these questions today. [12:52] Alice outlines where she sees multi-touch applications fitting into the current landscape of customer journeys as well as the promises it makes. [15:04] Has the industry gone too far with regards to attribution and privacy? Alice touches on privacy issues and coming regulations and what she calls the attribution apocalypse. [16:15] Some unfulfilled promises of attribution. [18:24] I’ve noticed that clients who don’t or won’t do attribution often have a lack of trust in where the data comes from and how it’s attributed. Alice and I discuss the possibility of breaking out of the confines of confidentiality and standardizing the process, or parts of it. [24:05] Alice offers that even if we understand the limitations of the datasets, attribution is something people should definitely jump into. Don’t wait for perfection! [26:02] In the past 10 years, even if it may seem that marketers have had reduced choices in terms of ad placement, Alice finds that digital out-of-home has offered a wealth of possibilities that were none existed before, however, there may less experimentation — everybody in the industry is stressed and overworked. [27:44] A.I. as a tool to alleviate oversight and optimization workloads — and a scary prospect for Alice as a creative person. [29:31] Is the agency of the future just a janitor, turning the lights on and making sure the machine works? [30:54] On the worth of continued measurements, Alice offers the example of a 12-year-old: you don’t know how they feel about your brand, but in four years they may be making purchases. The customer base always replenishes itself and changes. [33:45] Are we moving more towards a short term marketing environment? Alice offers that we’ve been in one for 20 years and touches on why and how attribution can help. [36:48] How much of a marketing budget should be devoted to metrics? Alice has an interesting answer. [38:40] Alice offers up some parting advice: get ready to face privacy restrictions on a mass scale and how it’s going to change the data landscape. I thank Alice for coming on the podcast and sharing so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Alice K. Sylvester at Sequent Partners Alice K. Sylvester on LinkedIn   Mentioned in this episode: C3 Metrics   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Media test was a very, very hard measure of performance: you either moved stuff off the shelf, or you didn’t.” — Alice K. Sylvester   “There are no people in media, it’s just big numbers. Account planning is the opposite.” — Alice K. Sylvester   “Originally everything was market-mix modeling.” — Alice K. Sylvester   “We are not at the stage where we can measure brand growth through analytic review of KPIs and behavioral responses.” — Alice K. Sylvester   “We’re still in adolescence on all this stuff, but it will get better.” — Alice K. Sylvester   “You have to separate the ideal and the promise of attribution from today’s practice because we know that there are some enormous holes in the journey, with the walled gardens of Amazon and social.” —  Alice K. Sylvester   “Everybody in the advertising industry is stressed and overworked.” — Alice K. Sylvester   “I hear people say long-term is one or two years and that’s crazy! Long-term on a brand build is 10 years, 20 years, 50 years.” — Alice K. Sylvester

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.   Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI.  Prior to co-founding Sequent Partners, Jim served for seven years as president of the Advertising Research Foundation. Under Jim’s leadership, the ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media, ROI, CRM, brand valuation, digital marketing, and the transformation of the research function to a discipline focused on the value creation.   Prior to his leadership role at the ARF, Jim spent over a decade developing new research tools to improve client’s business performance, and led media research and planning functions at General Foods, and Young & Rubicam, an inductee into the Market Research Council Hall of Fame in 2016, he was honored by the Advertising Research Foundation in 2017, when he received the Erwin Ephron Demystification Award.   He is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. Jim’s a true student of measurement and that’s why I’m excited he’s here with us today.   Key takeaways: [2:00] I introduce today’s guest, Jim Spaeth, and asks him about how he came to be where he is today. [7:06] Jim touches on why attribution came to surpass marketing mixed modeling and how it has evolved into the ability to read today and make a change tomorrow. This quick turnaround time and this agility are responsible for attribution’s current spike in popularity — and some of the mistakes and omissions newcomers tend to do! [11:17] I highlight a point made by Jim that attribution is an offshoot of media mix and marketers need to be involved, not just data scientists who don’t have any knowledge of the previous 30-40 years of marketing data analysis. [12:50] Jim shares an example of how he approaches building a mental model for their business with a client and which KPI he helps them pick out and why. Understanding how your business operates is the starting point to any kind of marketing strategy — including attribution. [16:48] Ignoring history will lead to avoidable mistakes, I point out the Netflix problem: “too much is like not enough.” [18:25] Jim uses an example to underscore one of the big issues with data gaps on the publisher side: the missing variable bias. [24:34] Marketers used to be idea people, they would spend time building their customer avatar and fleshing out strategies, but there has been a shift towards the data-driven marketer, which is much more akin to finance. I ask Jim why there is no love for attribution in finance? [26:31] Jim and I discuss the ideal organizational place of attribution. [28:09] Is Insights a wizard? [29:02] Jim and I dive into what we see as the future of attribution, despite the missing variable bias and a few caveats. [37:09] Before closing out, Jim makes a special mention of the value of creative. [39:07] I thank Jim for coming on the podcast and sharing so much of his experience.   Be sure to tune in for next episode and thanks for listening!   Connect with our guest: Jim Spaeth at Sequent Partners Jim Spaeth on LinkedIn   Mentioned in this episode: C3 Metrics Sequent Partners Advertising Research Foundation Book: Market Research Matters: Tools and Techniques for Aligning Your Business, by Jim Spaeth   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot. Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Facebook has attribution, Amazon has attribution, marketers feel like they have to have it but they don’t really understand it!” — Jeff Greenfield   “Attribution is the manifestation of a dream we’ve had for a long time.” — Jim Spaeth   “Garbage in, garbage out; bad data is going to end up with bad results.” — Jeff Greenfield   “When somebody just approaches this with a lot of data and they throw machine learning at it, or any analytic technique thoughtlessly, God knows what you’ll come up with!” — Jim Spaeth   “It’s science, and it starts with a hypothesis and then you bring in the data and you prove it or disprove it and in an iterative process you refine it until you have a model that’s validated in its ability to predict.” — Jim Spaeth   “The biggest issue is that there is no transparency into the data, or into the methods, there is a need for an industry laboratory.” — Jim Spaeth   “Attribution is measuring in-market performance for specific creative executions.” — Jim Spaeth  

  The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.       About Our Guest Bob Pearson, Strategic Advisor, W2O Group Bob played a key role in building the 800-person firm, W2O Group, which is centered on algorithms, machine-learning and innovative media models that lead to insights-driven marketing communications campaigns.  He has served as Chief Technology Officer, President, Vice-Chairman and now Strategic Advisor.  Prior to W2O Group, Bob worked as VP of Communities and Conversations at Dell to develop the Fortune 500's first global social media function—an industry-leading approach to the use of social media, as highlighted in the best seller, GroundSwell. Before Dell, Bob was Head of Global Corporate Communications and Head of Global Pharma Communications at Novartis Pharmaceuticals in Basel, Switzerland, where he served on the Pharma Executive Committee and he held the role of Vice President of Media and Public Affairs for Rhone-Poulenc Rorer (now Sanofi).  He is an author, frequent speaker and blogger on digital marketing, as well as an adjunct professor at Syracuse University and The University of Texas McCombs School, where he is teaching a new course on digital media models.  He is a Visiting Scholar at The University of Southern California, where he will teach in the Fall of 2019.  Bob is also a guest lecturer at the U.S. State Department's Marketing College with a focus on digital media and how to counter disinformation and extremism.  He works in a digital media capacity as a contractor for OTI/USAID and the U.S. Agency for Global Media.    He has written two digital media books (PreCommerce and Storytizing) based on key learning's from the firm's work with innovative companies and individuals. Bob's third book, Countering Hate, co-authored with Haroon K. Ullah, explores how bias, hate and extremism forms, how we can counter it and what we can learn from extremist groups.  His fourth book with Kip Knight & Ed Tazzia, Crafting Persuasion, became available July 1, 2019.  Bob is now working on his first novel.  Bob currently serves on the boards of Vetted.org (vice-chair), The Advertising Research Foundation, Genprex, Inc., and as CEO of the MedicAlert Foundation.  He is on the KPMG digital advisory board and is a member of the Defense Science Board for the Department of Defense.  Bob resides in Austin, Texas.  

Lynne D Johnson is an adjunct professor at SUNY, she's worked in agencies like R/GA, in publishing companies such as Fast Company, and she did a stint at the Advertising Research Foundation. She has spent well over two decades tinkering with the Internet, blogging, and expressing on social media. Lynne and I first crossed paths when Lynne was at Vibe Magazine - and I was publishing a hip hop magazine in Australia (Stealth), so it was great to be able to speak in public all these years later with both of us now in the same city. We discuss: - The early days of magazine publishing, social networks, and the Internet - Blogging While Black - SxSW 2005 - Introversion and public self-expression - Dealing with online trolls - Class, race, and gender in media - Finding your voice online You can find Lynne here: https://twitter.com/lynneluvah For strategy articles and drawings: www.markpollard.net www.instagram.com/markpollard New book "Strategy Is Your Words" out soon.

This series is a preview of the MRMW North America Conference 2019. Join consumer insight and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry. Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North America Conference. This is the first interview of the MRMW NA 2019 pre-conference mini series. Happy Market Research host, Jamin Brazil, interviews Chief of Customer Insight and Innovation at Foursquare, Gayle Fuguitt. We hope you enjoy this mini series where we talk to insights professionals who are helping power the future of insight automation. Find Gayle Online: LinkedIn Foursquare [00:00] This episode is a preview of the MRMW North American Conference of 2019.  Join consumer insights and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry.  Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North American Conference and head to NA.MRMW.net to register or check the show notes.  I hope to see you there. My guest today is Gayle Fuguitt, Chief of Customer Insights and Innovation of Foursquare.  Foursquare is a global, mobile solution for location intelligence for marketers and advertisers to build brands and drive growth, channeling the voice of the marketer to the measurement industry.  Prior to joining Foursquare, Gayle has been the President and CEO of the Advertising Research Foundation or ARF. Hey, Gayle, thanks so much for joining me on the Happy Market Research Podcast today.      [01:05] Thank you.  Thanks for having me. [01:07] Oh, it is an honor to have you as a guest.  ARF plays a material role in our industry, and having the previous President and CEO is a really big deal.  Yeah, truly, thanks. So, we’ve got the North America MRMW Conference coming up in Cincinnati, and you are one of the speakers.  I was hoping that you’d give us a little bit of an intro into your presentation. [01:41] Yeah, I’m really excited to do that.  So, it’s early up in the conference. I really believe in this market research in the mobile world platform.  And I’m a fan of this conference, having produced a lot of conferences at the ARF and gone to a lot when I was actually leading the Insights Department at General Mills. What I want to talk about is this topic of engaging today’s modern consumer with modern marketing, and it’s marketing re-invented.  The opportunity that we have is to get the right message to the right person at the right time. And there are so many new technologies available.  But at Foursquare, what we really believe is that people vote with their feet, and the best way to understand who someone is and reach them (I say head, heart and feet) is by actually understanding all the places that they go.  So, we understand all the places that people go on their path to purchase before they go and make a purchase all the way to after. And while there’s so much conversation right now about e-commerce, the truth is the 90% of purchases still happen in what we refer to as the “real world” (brick and mortar).  Being able to really understand how to connect with consumers in real time as they experience life and are actually looking for messaging – not necessarily when the have a map out and they’re trying to find the nearest subway like I would be in New York. But there’s some untimely messaging, and there certainly is a lot of messaging out there that is uninvited by consumers.  But I really feel that we have a distinct opportunity to deliver these messages and connect with consumers’ head, heart, and feet, make an emotional connection that will bring relevance and translate their values into brand value. [03:45] What I like about this is we already understand that social media, for example, creates a certain context.  So, if I’m in LinkedIn, messaging needs to be geared a certain way. Instagram,

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NEW MIKE KANE CAST - iTunes|Android|Spotify In this special episode, I got the privilege of talking with Sam Ford, Director of Cultural Intelligence at Simon & Schuster. Sam's range of expertise is incredible, and includes a few shared passions: Intellectual life, Kentucky, and, of course, professional wrestling. Sam shares his small-town roots and early love of the USWA out of Memphis, and shows how he has combined that love of pro wrestling with a deep knowledge of comparative media to become an expert who remains a fan! If you've ever turned on a TV set, this episode will inform and entertain you! (From samford.wordpress.com) Sam Ford is Director of Cultural Intelligence for Simon & Schuster, a CBS company. In addition, he is leading various initiatives of the Future of Work in Kentucky with the MIT Open Documentary Lab, the University of Southern California Annenberg School’s Civic Paths team, and other partners, and is a member of the Kentucky team taking part in the MIT Regional Entrepreneurship Acceleration Program (REAP), the first U.S. region to ever be accepted to the program. As a Knight News Innovation Fellow with Columbia University’s Tow Center for Digital Journalism, he is co-leading the Community Stories Lab with Dr. Andrea Wenzel–work which received the inaugural Research Prize for Professional Relevance from the Association for Education in Journalism and Mass Communication (AEJMC) in 2018. Sam also serves as a research affiliate with MIT’s Program in Comparative Media Studies/Writing and as an instructor in Western Kentucky University’s Popular Culture Studies Program. He is also co-founder of the Artisanal Economies Project. With Henry Jenkins and Joshua Green, Sam co-authored the 2013 NYU Press book Spreadable Media: Creating Value and Meaning in a Networked Culture, which was released in paperback in Spring 2018. The book has also been translated into Spanish, Portuguese, Chinese, Korean, Italian, Swedish, and Polish. It was named one of Strategy+Business’ 2013 Best Business Books and voted as a “Top 10 Best Marketing Book You Read This Summer” by the readers of Advertising Age. He is also co-editor, with Abigail De Kosnik and C. Lee Harrington, of the 2011 book The Survival of Soap Opera: Transformations for a New Media Era as well. He frequently publishes academic work on media fandom, transmedia storytelling, professional wrestling, soap operas, the marketing and communications world, and a range of other subjects.  In 2015, Sam launched and ran the Center for Innovation & Engagement at Univision’s Fusion Media Group (as FMG’s VP, Innovation & Engagement), which he ran through the end of 2016. In that role, he helped manage relationships with a range of academic, industry, nonprofit organizations, and other key communities that are focused on innovation and experimentation in storytelling or new ways of building deeper relationships with key audiences and communities. He also collaborated with teams throughout the portfolio company to foster, build, and scale new approaches to storytelling and audience engagement. The Center was the subject of a Harvard Nieman Lab feature, and projects the Center played a key role in designing were honored with a Shorty Social Good Award and a Robert F. Kennedy Journalism Award. Before joining Univision/Fusion Media Group, Sam worked for strategic communications and marketing firm Peppercomm from 2007-2015, where he was named both 2014 Digital Communicator of the Year and a 2014 Social Media MVP by PR News, as well as 2011 Social Media Innovator of the Year by Bulldog Reporter. During that time, Sam served as both a member of the Board of Directors of the Word of Mouth Marketing Association and as co-chair of their Ethics Committee. From 2005-2008, Sam was co-founder and later research manager of the MIT Convergence Culture Consortium. He also acted as co-organizer of the MIT Futures of Entertainment conference series from 2006-2012. Sam has been a contributor to Harvard Business Review, Fast Company, and Inc. He has also written for Wall Street Journal, Boston Globe, BusinessWeek, Advertising Age, The Huffington Post, The Christian Science Monitor, Harvard’s Nieman Lab, Knowledge@Wharton, Columbia Journalism Review, Poynter, Tribeca, Portfolio, Chief Marketer, CMO.com, PRWeek, PR News, The Public Relations Strategist, Communication World, O’Dwyer PR, Firm Voice, PropertyCasualty360, Global HR News, TABB Forum, SLAM! Sports, and various other publications. He began his career as a reporter and columnist for various Kentucky newspapers and, in 2006, won a Kentucky Press Association award for Best Feature. Sam has appeared in documentaries Soap Life, Who Shot the Daytime Soap?, and VICE’s Lil Bub and Friendz and has been quoted in/on, or had his work cited by, a wide range of publications/shows, including The New York Times, The New York Times Magazine, The Financial Times, The Los Angeles Times, Mashable, CNN, APM Marketplace, BBC World Service, PRI’s TheWorld, CNBC, The Australian Broadcasting Corporation, Quartz, Fortune, Forbes, Investor’s Business Daily, CIO, Hollywood Reporter, Les Inrocks, Asahi Shimbun, Nikkei, DePers, Harvard’s Nieman Lab, American Press Institute, Knowledge@Wharton, The Washington Times, HLN, Venture Beat, AdWeek, MediaShift, ESPN: The Magazine, Télérama, Mental Floss, Boing Boing, Slashdot, Buzzfeed, Metro, Reader’s Digest, CableFAX, Soap Opera Weekly, The San Jose Mercury-News, and MIT Slice of Life…and most proudly as trivia on Jeopardy! and NPR’s Ask Me Another, as well as The New York Times crossword. In addition to being a featured speaker at South by Southwest on several occasions, Sam has spoken or moderated at a wide range of in-person and virtual events, including National Association of Television Programming Executives (NATPE), Social Media Week NYC, Future of Storytelling, Front End of Innovation, Back End of Innovation, Media Insights & Engagement Conference, Planning-ness, Annual Insurance Executives Conference, Media Days Munich, NeoTVLab in Argentina, Cartagena Inspira in Colombia, Consumer Culture Theory conference, Console-ing Passions, Flow, and Social Media for Utilities, as well as events for MIT, the University of Southern California, Brown University, UC-Berkeley, Northeastern University, Aberystwyth University in Wales, Western Kentucky University, ESOMAR, the Public Relations Society of America, CTAM, the Advertising Research Foundation, the Association of Cable Communicators, the Word of Mouth Marketing Association, PR News, CableFAX, the Popular Culture Association, the Society for Cinema and Media Studies, the Association for Corporate Growth, the Luxury Marketing Council, the American Association of University Presses, the Association of Management Consulting Firms, the International Association of Business Communicators, the Association of National Advertisers, MarketingProfs, the Kentucky Press Association, the Kentucky Travel Industry Association, the Corporate Communication Leaders Forum, Donate Life America, Social Media Today, and a range of other forums. Sam received his Master’s degree from MIT’s Program in Comparative Media Studies/Writing and a Bachelor’s degree from Western Kentucky University as part of the Honors Program, where he majored in news/editorial journalism, communication studies, mass communication, and English, with a minor in film studies. Currently, he serves as a member of the inaugural MIT Graduate Alumni Council. He is also past chair of WKU’s Department of Communication Advisory Council and a member of  WKU’s Popular Culture Studies Program Curriculum Committee and the WKU Department of Communication Ad Hoc Curriculum Committee. Previously, he served as a member of WKU’s Young Alumni Council and WKU’s Advertising+Public Relations Professional Advisory Committee. Sam is also on the editorial board of USC’s Case Studies in Strategic Communication, the Organization for Transformative Works’ Transformative Works and Cultures, and Soundings: An Interdisciplinary Journal. He lives between New York City and Bowling Green, Ky., with wife Amanda and daughters Emma and Harper.

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The financial sector is going through massive change as consumers adopt new behaviors like peer-to-peer payments, digital banks, and cryptocurrencies. We talk big data, millennials, and finances with Barbara Leflein, founder and president of her own market research and analytics firm. Guest Biography Barbara Leflein is President and Founder of Leflein Associates, Inc. a Certified Women’s Owned Enterprise, an award winning full service marketing research firm. As Creative Lead, Barbara oversees the design of forward-thinking and challenging research solutions for a diverse range of media, B2B and tech companies. The most elaborate of those projects was the creation of the Total TV Audience Monitor or T-TAM. T-TAM was a diary-based national TV measurement service, sponsored by ESPN, which captured TV viewing wherever it occurred in and outside the home. Most recently Barbara presented the results of a WE tv sponsored study on Women’s Empowerment at the Advertising Research Foundation’s Advertising Avoidance event.  The study focused on how and why brands should align themselves with women’s values.  As cultural matters experts Leflein has conducted original research on millennials and social causes in order to assist brands and ad agencies become better corporate citizens; these learnings are shared through a series of corporate “Lunch and Learns.” Leflein research studies have been cited in Adweek, The Wall Street Journal, USA Today, and the Huffington Post among other trade publications and national news outlets.  Barbara has personally conducted hundreds of focus groups and brainstorming sessions with consumers and creatives on advertising, programming, concept development and media behavior. Show notes: http://www.inspiredmoney.fm/038 In this episode, you will learn: How companies are using big data to more effectively engage with consumers. What a recent survey says about Millennials and Finances. What we can all learn from Millennials, their strengths and challenges? Find more from our guest: Leflein | A Market Research Agency Twitter Instagram LinkedIn Mentioned in this episode: Leflein 2018 Millennial Survey Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one.  Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Dr. Scott McDonald is the President and CEO of Advertising Research Foundation (ARF). Since 1936, they seek to advance the scientific understanding of advertising and marketing. Dr. Scott McDonald – The Science of Marketing For 81 years now, the Advertising Research Foundation serves as a platform for major power centers and functional groups in the […] The post Dr. Scott McDonald – The Advertiser’s Dilemma | Ep. 008 appeared first on Infinity Squared, LLC.

Dr. Scott McDonald is the President and CEO of Advertising Research Foundation (ARF). Since 1936, they seek to advance the scientific understanding of advertising and marketing. Dr. Scott McDonald - The Science of Marketing For 81 years now, the Advertising Research Foundation serves as a platform for major power centers and functional groups in the advertising industry. Ad agencies, media companies, clients, as well as big social platforms are equally represented at ARF. All bring together and discuss scientific methods in marketing. "Digital continues to transform and disrupt all cultures. It continues to be something everyone is contending with both in positive and negative contexts." - Dr. Scott McDonald Job in the Advertising Industry According to Dr. McDonald, applicants are naturally attracted to companies where there is a sign of growth and money. There is also an intrinsic value on the future. He advises them to take a job that brings excitement. Also, consider filling a role that will give you the space to grow as a professional. Importance of Communication After graduation, his first job in business was at Time Magazine. He did research and analytics. The experience gave him the opportunity to understand the other functions, such as production, marketing, circulation, and editorial. "Even though you like to geek out and explain the language of your specialization, you should still be able to explain in plain English at the end of the day." - Dr. Scott McDonald on good communication He further emphasizes the need to understand other systems and functions. Marketing is not isolated on a single role. In order to learn what works, you need to reach out and connect with others in the industry. To hear about Dr. Scott McDonald and the advertiser's dilemma, download and listen to the episode! Quick links to connect with Dr. Scott McDonald: theARF.org Linkedin Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!  

“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at Northwestern University’s Medill School, President of Agora, Inc, and author of over twenty-eight books on marketing. He’s also this week’s guest on the On Brand podcast. About Don E. Schultz Don E. Schultz, BBA (University of Oklahoma), MA and PhD (Michigan State University) is Professor (Emeritus-in-Service) Integrated Marketing Communications, The Medill School, Northwestern University, Evanston, IL and President of Agora, Inc., a global marketing, communication, and branding consulting firm. Schultz consults, lectures, and holds seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. He is the author/co-author of over twenty-eight books and over one hundred and fifty trade, academic and professional articles and serves on the editorial review board for a number of trade and scholarly publications. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, and the International Journal of Integrated Marketing Communication. Schultz is a member of the American Marketing Association, American Academy of Advertising, Advertising Research Foundation, Business Marketing Association, Direct Marketing Association, Association for Consumer Research, and the International Advertising Association, as well as the director and US Chairman for Brand Finance, London. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit groups around the world. Schultz has received numerous awards, including the AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award in 2014. He lives in Chicago with his wife Heidi who is also his business partner. Episode Highlights Northwestern University has been teaching advertising since 1903! To say that Schultz teaches at one of the most historic institutions for advertising instruction is an understatement. “In the 1980s — with so much new technology emerging — we started asking, ‘how do we bring all of this together?'” And that’s how integrated marketing communications was born. “You have to start with customers,” says Schultz. “What do they need? You’re really not trying to sell anything. Persuasion is out of date. It’s a reciprocal process of solving problems for the customer.” Even integrated marketing communications needs reinvention. “We found we needed to adapt or adjust the process. Today it ends with a sale and operates from campaigns. How do we get beyond solving the individual issue? We need to think about lifetime customer value. How do we get to be more responsive?” What skill is timeless for marketers? “The technology is coming so fast. If we started teaching the technology, it’d be out of date by the time students graduate.” What skill is timeless and valuable for marketers? “An innate curiosity about people. It’s very important to immerse yourself in culture.” What brand has made Don smile recently? “Wimbledon. Those people really understand branding and how their brand relates to the world.” To learn more about Don, you can send him an email at dschultz@northwestern.edu. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Darren De Matas gave us a shout on Twitter for our episode on influencer marketing featuring Lee Odden. Thanks for listening, Darren! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Claudia Perlich is a professional in the growing field of data science. With more than 50 published scientific articles, she is a widely acclaimed expert on big data and machine learning applications. Claudia is the past winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and has been selected for Crain’s New York’s 40 Under 40 list, Wired Magazine’s Smart List, and Fast Company’s 100 Most Creative People. Claudia holds multiple patents in machine learning.  And has worked at IBM’s Watson Research Center, focusing on data analytics and machine learning.  She is currently the Chief Scientist at a startup company called Dstillary. She holds a PhD in Information Systems from New York University (where she continues to teach at the Stern School of Business), and an MA in Computer Science from the University of Colorado. If you want to stay up-to-date on future episodes or you want access to our Spotify Power Playlist, sign up at www.aprilseifert.com 

Why you should listen –  Jamie Wheal and Steven Kotler come on Bulletproof Radio today to discuss the Flow Genome Project, defining the flow state, playing in the flow dojo, and why consequences are important. Enjoy the show! Jamie Wheal, Executive Director of Flow Genome Project, is a leading expert on neuro-somatics of ultimate human performance. His work ranges form Fortune 500 companies, leading business schools, Young President’s Organization (YPO), to Red Bull and its stable of world-class athletes. He combines a background in expeditionary leadership, wilderness medicine and surf rescue, with over a decade advising high-growth companies on strategy, execution, and leadership. He is a sough-after speaker, presenting to diverse and high-performing communities such as YPO, Summit Seriers, MaiTai Global, TEDx, and the Advertising Research Foundation.

Why you should listen –  Jamie Wheal and Steven Kotler come on Bulletproof Radio today to discuss the Flow Genome Project, defining the flow state, playing in the flow dojo, and why consequences are important. Enjoy the show! Jamie Wheal, Executive Director of Flow Genome Project, is a leading expert on neuro-somatics of ultimate human performance. His work ranges form Fortune 500 companies, leading business schools, Young President’s Organization (YPO), to Red Bull and its stable of world-class athletes. He combines a background in expeditionary leadership, wilderness medicine and surf rescue, with over a decade advising high-growth companies on strategy, execution, and leadership. He is a sough-after speaker, presenting to diverse and high-performing communities such as YPO, Summit Seriers, MaiTai Global, TEDx, and the Advertising Research Foundation.

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz is pushing his work further with Stephen Rappaport (a former executive for the Advertising Research Foundation and business book author). Their work is looking to help brands rethink their consumer behavior through the science of mind genomics in a specialized area they call cognitive economics. Using robust listening studies mapped against consumer segmentation techniques, they're unearthing fascinating and new consumer intelligence on how consumer behave. Enjoy this very fascinating conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel. Running time: 1:01:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Dr. Howard Moskowitz and Stephen Rappaport. Cognitive Economics. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel. Tags: advertising podcast advertising research federation blog blogging brand business book business podcast david usher digital marketing dr howard moskowitz facebook howard moskowitz itunes malcolm gladwell marketing podcast stephen rappaport ted ted talk twitter

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get that much better at understanding how to measure, connect and engage. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. And yes, it is stellar. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel. Running time: 48:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Stephen Rappaport. Digital Metrics Field Guide. Listen First! The Online Advertising Playbook. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel. Tags: advertising podcast advertising research foundation arf blog blogging brand business book business podcast content marketing david usher digital marketing digital marketing industry digital metrics field guide facebook itunes listen first marketing blogger marketing podcast podcast podcasting social media stephen rappaport the online advertising playbook twitter video podcast

Welcome to episode #252 of Six Pixels Of Separation - The Twist Image Podcast. Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about Steve when he co-authored the 2007 business book, The Online Advertising Playbook - Proven Strategies and Tested Tactics from the Advertising Research Foundation. He's back with his latest book, Listen First! - Turning Social Media Conversations Into Business Advantage. This is not just another Social Media book. From, Steve's bio: "Listen First! draws upon my decades of experience in listening for market research and for creating listening-based business strategy, services and companies. Listening grabbed me in academia, where I had the good fortune to train under a number of distinguished professors who pioneered media content analysis, and then brought that to business to include in my toolkit for consumer and B2B research, strategy and planning." We often tell brands that they have to listen first, but Steve breaks it down into a much more functional and strategic imperative. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel. Running time: 46:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Stephen Rappaport from the ARF (Advertising Research Foundation). co-author of, The Online Advertising Playbook. His latest book is called, Listen First! This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #252 - Host: Mitch Joel. Tags: advertising advertising research foundation arf bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox listen first managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing stephen rappaport strategy the online advertising playbook trust agents twist image