Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India's future.Highlights

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illustrate how appealing to the subconscious (the “elephant”) through sensory experiences and compelling narratives is more effective than direct, logical sales pitches (the “rider”). Palmer debunks common pricing myths, advocating for a clear brand identity (value vs. quality) and consistent messaging aligned with consumer motivations (social proof, scarcity, etc.). She emphasizes the importance of storytelling, consistent brand messaging, and iterative pricing strategies to build brand loyalty and improve sales.Highlights

In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let's dive into their mindset and why they're changing everything we thought we knew about life, work, and identity.Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com#GenZ #DigitalNative #FutureOfWork #SelfExpression #FinancialFreedom #Inclusivity #Hyperconnected #Activism #Authenticity #Collaboration #CoCreate #Memes #Marketing #BrandEngagement #ConsumerTrends #GenerationalShift #MindsetMatters #FreedomOverSecurity #IdentityEvolution

Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders. She has over 25 years of experience in brand development, marketing, and merchandising working for brands like Nykaa, Tanishq, Amul etc.

This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommunications sectors. He has held various leadership roles, focusing on business development, strategic partnerships, and product management. In this podcast Yves emphasises the importance of understanding consumer language and using AI to analyse large datasets (e.g., call recordings) to gain deeper insights into customer needs and preferences. He advocates for using AI to create more effective marketing campaigns, improve customer service, and ultimately drive business growth. The conversation also touches on the importance of adoption strategies, ethical considerations, and the role of generative AI in creative fields. Practical advice is offered to both large and small businesses, highlighting the opportunities presented by generative AI while acknowledging the need for responsible implementation.Highlights of Conversation

Visit us at www.jasravee.com Email at jasravee@gmail.com

In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other's perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships, raising children, and navigating the complex world of gifts and spending styles. Top 5 Highlights 1. Dr. Rick identifies two main spending styles: “tightwads” who experience anxiety around spending and “spendthrifts” who are more impulsive and enjoy the present moment. 2. He emphasises the importance of open communication about money and how it impacts couples. 3. Dr. Rick advises that parents be mindful of the messages they convey about spending and recognise that children learn more from observation than from words. 4. He stresses the value of thoughtfully chosen gifts as a means of showing appreciation and understanding in a relationship. 5. Dr. Rick suggests that couples find a balance between financial transparency and individuality to foster a healthy relationship. Dr. Scott Rick is a marketing professor at the University of Michigan's Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow. He is author of Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships Connect on Linkedin : https://www.linkedin.com/in/scottianrick/ Scott's Book https://www.amazon.in/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors  emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights

Karuna, an entrepreneurial brand builder, shares her journey with Nature's Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. 1. From Outer Space to Your Plate: The Unlikely Origin of Nature's Fynd Nature's Fynd's story began with a NASA research project aimed at understanding how life could survive in extreme environments. This research led to the discovery of a remarkable fungus thriving in Yellowstone National Park's volcanic springs. 2. Revolutionising Protein: A New Frontier in Nutrition Nature's Fynd's fungus can produce protein in just 3 to 4 days, compared to the months or years required by animals and plants. This rapid growth makes it a game-changer in meeting the dietary needs of a growing global population. The protein is also incredibly nutritious, containing 50% protein, 30% fiber, and a variety of vitamins and minerals. Additionally, the fungus thrives in an acidic environment, eliminating the need for antibiotics, pesticides, or hormones, making it a cleaner and healthier protein source. 3. Marketing the Unthinkable: Turning Fungi into Food One of the biggest challenges Nature's Fynd faced was convincing consumers to embrace a fungus-based food. The company focused on taste, understanding that no matter how sustainable or healthy a product is, it must taste good to succeed. Nature's Fynd built its brand around the Explorer archetype, a rare identity in the food industry, which aligned perfectly with their innovative story of pioneering new territories in food production. Through strategic branding and storytelling, they successfully shifted the narrative from “weird” to “wonderful.” 4. Launching in a Pandemic: Nature's Fynd's 2020 Debut Nature's Fynd was set to launch in March 2020, just as the COVID-19 pandemic began. While this timing seemed unfortunate, it turned into an opportunity as consumers sought innovative solutions during the crisis. The brand's message of optimism and innovation resonated with consumers, making their launch a symbol of hope in uncertain times. 5. Navigating Consumer Skepticism: Building Trust with Taste Understanding that taste is the top priority for consumers, Nature's Fynd focused on making their products delicious to gain acceptance, even among skeptics of fungi-based food. Early market research revealed that younger, more open-minded consumers were the most interested in the product. By carefully segmenting the market, the company effectively targeted the most promising customer groups. Recognizing the deep cultural connection people have with food, Nature's Fynd introduced their product in familiar forms like yogurt and cheese spreads, easing the transition to fungi-based foods. Karuna Rawal is the CRO & CMO of Nature's Fynd. Karuna is an accomplished brand builder and Emmy award winner with 25 years of success transforming the world's most iconic brands. Connect with her on Linkedin https://www.linkedin.com/in/karunarawal/ Visit Nature's Fynd https://www.naturesfynd.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Karuna 02:18 NASA Discovery: From Space to Earth's Future 05:23 Fungi Protein: Nature's Fynd Launched During a Pandemic 12:46 Segmenting the Market: Who Wants to Eat Fungi? 21:08 Content Pillars: Education , Lifestyle, Health, Taste 30:06 Challenge of Habit Change: Yogurt, Cheese, and Beyond 45:38 Food, Creativity, and Sustainability: The Explorer Archetype 51:01 Aligning the Brand with Company Values 52:52 Marketer's Journey: #likeagirl 01:04:35 Rapid Fire with Karuna Rawal 01:08:30 Connect with Karuna Rawal

Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highlights of Conversation Immersion, not “liking,” is the key to effective communication: Dr. Zak explains that people may consciously claim to like something, but their brain's unconscious response reveals a different story. Immersive Experiences are Social : Dr Zak explains that extraordinary experiences arise from understanding social value. Positive social interactions create loyalty and enhance overall experience. Immersive ads lead to sales bumps: Dr. Zak shares examples of ads that were initially disliked but ultimately drove sales due to their high immersion levels. He says ""High immersion ads that are not very likable can still be compelling to your brain." Immersive 'Flavoured Diet Coke' ads in 2018 , were not well liked but led to a significant sales bump. Place ads during Peak Immersion Moments: Successful advertising should place branding and calls to action during peak emotional moments within the narrative, rather than at the end when immersion is typically lower. The future of advertising is immersive: Dr. Zak suggests that advertisers should focus on creating shorter, impactful ads that evoke strong emotions and leave a lasting impression on viewers. He says "Immersive ads create memorable experiences that drive behaviour." He advises advertisers to learn from movie trailers which often tell half a story, leaving the resolution to drive ticket sales. The Tuesday app promotes emotional fitness: Dr. Zak's team has developed an app that provides daily goals for social interaction and tracks emotional well-being. Connect/Follow Paul on Linkedin https://www.linkedin.com/in/paul-zak-91123510/ Paul's website https://www.getimmersion.com Paul's Book on Amazon https://www.amazon.in/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com 00:00 Preview & Introduction to Dr. Paul Zak 02:41 Neurological Immersion: What Does It Really Mean? 05:05 How Do We Measure Immersion? 06:11 The Moral Molecule: Why Oxytocin is the Key to Social Behaviour 09:30 Creating Peak Immersion Experiences 12:30 80-20 Rule, Why Being Empathic Makes Good Business Sense 19:35 Neurological Immersion in Ads: The Game-Changer for Marketing 22:34 Why Do We Love the Weirdest Ads? Liking Is Not Enough 25:13 Attention is Dead, Immersive Ads Sell: The Diet Coke Case Study 28:57 Why Do Most Ads Fail to Impact Sales? The Importance of Attention and Narrative 32:43 Six-Word Stories: Can Bumper Ads Be Truly Immersive? 35:38 What Advertising Can Learn from Movie Trailers, Thrillers 39:22 Repeat Viewing of Guinness' Empty Chair: The Perfect Example of an Immersive Ad 42:48 Tuesday's Not Just for Tacos: Introducing the Emotional Fitness App 47:11 Rapid Fire with Paul Zak 49:06 Connect to Dr. Paul Zak Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #Immersion #Neuromarketing #CustomerExperience #BrandTrust #Immersionresearch #ImmersionMarketing #CustomerTransformation #ConsumerPsychology #neuroscienceinsights #Neuroeconomics #DigitalHealth #Neuropsychology #Neuromarketing #BrainScience #neuroscience

The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer's cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy's, Kellogg's, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning. PD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work with doctors and healthcare professionals to ensure the credibility and efficacy of nutritional products for target audiences. PD believes that mothers are the key drivers in shaping the nutritional choices of children. He underlines the importance of a mother's role in introducing diverse food flavours early, promoting healthy habits, and combatting the challenges of picky eating. Finally PD shares his passion for mindfulness and mindful communication. He believes that mindful living can create a more harmonious and authentic existence, highlighting the importance of aligning our words with our actions. Proshanjit Dey or PD is the Vice President of Marketing (Strategy & Innovation) at Aditya Birla Group, leading corporate strategy and innovation for home segment brands like Ultratech Cement and Hindalco. With over two decades of experience, he has expertise in marketing, sales, branding, digital transformation, and business development. Proshanjit has successfully launched several products in the nutrition and nutraceuticals space, for companies like Dr Reddy's, Nestle & Kellogg driving growth in India and emerging markets. He co-founded the Global Society for Digital Transformation and is a Lean Six Sigma Black Belt, TEDx speaker, and a lifelong learner with multiple postgraduate diplomas in innovation and digital business. Connect with him on Linkedin https://www.linkedin.com/in/proshanjit-dey-ab524926/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Proshanjit Dey 03:39 Marketing 4.0 - From Mass Media to Micro-Moment Marketing 09:17 Dr Reddy's Celevida Caselet -Marketing Diabetes Supplements 23:20 Kid's Nutrition - Dr Reddy's Launch of Celehealth & Gummys 33:35 Kellogg's Masterbrand & Breakfast Cereals Launch in Asia 40:42 Mother's Struggle with Child's Nutrition - How Can Flavoured Bridging Solve the Struggles of Child Nutrition? 43:48 Nestle's Baby Food Cerelac - Making the Category Relevant Again 51:01 Indian Food Plate -The Science Behind Indian Nutrition 52:49 What Does it Mean to Live Mindfully? 58:06 Rapid Fire - Personally Speaking with Proshanjit Dey 01:01:29 Connect with Proshanjit Dey Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #MarketingNutrition #NutritionMarketing #NutritionalSupplements #KelloggsCereals #KelloggsBrand #DrReddysProducts #KelloggsMarketing #DrReddysMarketing #NestleMarketing #FoodMarketing #HealthFoodMarketing #FunctionalFoods #CelevidaMarketing #NutritionInnovation #HealthTrends

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit.  He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences  Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches. Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/ Phil's  Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra.  Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Phil Mershon 02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions 05:06 Disney Theme Parks - Peak Experiences & Moments 10:09 Customer Journey - Peak & Valley Experience 14:58  DRIED Overcoming 5 Negative Forces for Transformative Events 24:18 Personalization of Event or Experience 27:25 Intentional Design: Crafting Meaningful Experiences 35:25 Embracing Transcendent Moments  41:44 Making Virtual Experiences & Community Building Memorable  47:30 Rapid Fire - Personally Speaking with Phil Mershon 49:25 Talent Show 50:32 Connect with Phil Mershon Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W'll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally. Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding. Peak Experiences: Lessons from Disney Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees. However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency. Transformative Event Design: Overcoming Negative Forces Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement. Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation. By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making. Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithWebsite : https://jasravee.com/ #eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning

Explore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' &  Idea's 'What and Idea Sirji' ? How has the meaning of leadership evolved in this dynamic advertising and marketing landscape? What defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies? Suraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & teamX India (Omnicom x Mercedes-Benz).  He has worked as a senior leader at McCann, Publicis Group, Lowe Lintas & Mudra. He is good with managing P&L, driving growth agenda, nurturing client relationships, encouraging inclusion & diversity at workplace and building long term brands and profitable business.  Connect with Suraja on Linkedin https://www.linkedin.com/in/skshapingfuturethinking Jagged with Jasravee is facilitated by Jasravee Kaur Chandra.  Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Suraja 03:32 What an Idea Sirji ! Revisited: The Iconic Idea Campaign 12:22 Carrying the Idea Campaign Forward 19:09 Share the Load: Ariel's Empowering Campaign 31:08 Beyond Laundry : The Purpose & Social Impact of  #sharetheload  37:04 Share the Load - For the Youth &  Social Media 44:19 Culture: Shaping and Navigating 49:40 Leading in the Age of Disruption 58:19 Rapid Fire: Getting Personal with Suraja Kishore 01:01:25 Connecting with Suraja Kishore Through his insights and experiences,  Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel's 'Share the Load'  and Idea's 'What an Idea Sirji'. He discusses his view on leadership and the importance of nurturing a culture that inspires change.  Confessions Over Insights Ariel's 'Share the Load' campaign's foundation lies in the raw confessions of individuals, not just insights. This approach strips away societal facades, revealing the true hypocrisies that exist. The campaign challenges societal norms and aims to ignite cultural change, addressing issues like patriarchy through everyday decisions. Creating Value Beyond Campaigns Kishore emphasizes the need for agencies to focus on creating value rather than just campaigns. Clients who trust in this philosophy reap the rewards of authentic engagement. Brands, according to Kishore, act as magnets, attracting individuals who resonate with their beliefs. This attraction forms the basis of brand loyalty and advocacy. Cultural Strategy Over Brand Purpose Kishore advocates for a shift towards cultural strategy over brand purpose alone. In a rapidly evolving landscape, brands must align with broader cultural shifts to remain relevant. He underscores the significance of cultural resonance, highlighting 'What an Idea Sirji' campaign of Idea which looked at the transformational societal impact of a mobile.  Leadership & Culture Leadership, to Kishore, transcends titles and designations. It's about actions, contributions, and fostering a culture of listening and mentorship. He emphasizes the value of collective wisdom within organizations, acknowledging the wealth of insights and experiences each team member brings to the table. Kishore underscores the importance of nurturing a culture of openness, authenticity, and accountability within organizations to drive meaningful change. Campsite One Link : https://campsite.bio/jaggedwithjasravee

Content  is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?  Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?  Same concept, different angles. Could you share some examples to explain this ?  How should one identify big ideas?  What are the 4 objections? How can content overcome these proactively?  Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero. Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/ Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com The discussion covers the Purna  focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals. The Key Highlights

In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact? What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated? Gen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ? What is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples What are the key ‘me' benefits/ principles that top Meaningful Brands deliver on (ref 2023 report)? The Meaningful Brands Study is powerful, but how does Havas leverage it to guide clients beyond insights? Sanchita answers the above questions and many more as she takes us on a journey of how cultural and societal forces are changing what it means to be meaningful for brands.Sanchita Roy is the Chief Strategy Officer at Havas Media Group, India. Sanchita is a consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism. Please connect with her on Linkedin https://www.linkedin.com/in/sanchita-roy-2b5aabb/ Email her at sanchita.roy@havasmedia.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative, India. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Index 00:00 Preview & Introduction to Sanchita 02:18 Purpose and Premise of the Meaningful Brand Study 08:15 Why Meaningful Brands Outperform the Market 12:21 Consumer's Search for Meaning and Expectations from Brands 14:29 Purpose vs. Meaning, Covid Rebooted: How Our Values Shifted 15:23 Rise of Me-conomy - Purpose Becomes Personal 20:47 Gen Z - Search for Meaning Amongst the Youth 24:11 Meaningful Today is Being Personal- Examples of Mattress & Auto 32:02 From Age of Cynicism to Me-conomy - How Covid Changed Us 36:38 Brand Meaning Makeover: How to Use Meaningful Brand Study 39:52 Applying the Study to a Global Fast Food Brand 43:07 Rapid Fire - Personally Speaking with Sanchita Roy 44:44 Connecting with Sanchita Roy Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #meaningfulbrands

What is the concept of Laddering and  the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is the distinction between demand generation and lead generation? How does one balance both approaches for sustainable success? Eric answers the above questions as he takes us on a journey of how to achieve marketing excellence. Eric Holtzclaw is a Founding Partner and Chief Strategist of Liger Partners. Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness.  Connect with Eric on Linkedin https://www.linkedin.com/in/eholtzclaw/ Eric's Company Website https://ligerpartners.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Index 00:00 Preview & Introduction to Eric 02:35 Unlocking the Power of 'Laddering' in Qualitative Analysis 08:50 5 WHYs,  Case Study on the Cruiseliners Industry 12:52 Why Personas Don't Age 14:30 Content That Converts: The Art of Captivating Your Audience 19:39 Content - 80% Promotion, 20% Creation 21:50 BATCOM Model of Marketing 25:54 Content is Like a Magazine Of Your Company 28:12 Curate vs. Create: Navigating Content in the AI-Driven Era 31:44 Demand Generation is Not Lead Generation 38:30 Similarities Between Marketing & Entrepreneurship  44:01 Rapid Fire - Personally Speaking with Eric Holtzclaw 44:08 Connecting to Eric Holtzclaw In the fast-paced world of marketing, the 80/20 rule, laddering, content creation, and lead versus demand generation are essential concepts. Effective marketing requires not only a solid strategy but also adaptability and a deep understanding of consumer motivations. By leveraging these principles and staying attuned to the ever-changing marketing landscape, you can craft compelling campaigns that resonate with your audience and drive business success. Unlocking the Secrets of Laddering Laddering is a technique used in qualitative market research to delve deeper into consumer motivations.It involves asking "why" repeatedly to uncover the root of consumer decisions. Laddering helps move beyond surface-level responses and exposes the underlying motivations. Don't settle for the first answer; keep digging to reveal the true driving factors. The Art of Content That Converts Creating content that converts is the ultimate goal for marketers.Conversion goes beyond engagement metrics like likes and shares; it's about driving action. Video-based content is a versatile format, as it can be repurposed into various other content types. Content should be adaptable, allowing you to use it in different channels. Curation is becoming more critical in content creation.  It's about finding and sharing valuable existing content, rather than creating everything from scratch. Lead Generation vs. Demand Generation Lead generation focuses on identifying potential customers and capturing their interest. Demand generation concentrates on brand awareness and creating a need for your product or service. B2B companies often need both lead and demand generation strategies. The two approaches serve different purposes in the buyer's journey.Consumers may not be ready to buy immediately, but capturing their information allows for future engagement. Recognize that lead generation is the beginning of a longer relationship-building process.

"Modern technology encourages artful choreography over truth”. What are some instances where the digital marketing world exploits data and predictive models to influence behaviours and beliefs? What ethical concerns arise from the convergence of AI, machine learning, and personal data, specifically regarding privacy, control, and abuse for both consumers and humans in general? How do products and brands manipulate emotions to influence us, given your perspective coming from the 'dark side,' and shed light on the tactics used to emotionally manipulate and nudge consumers? How does the illusion of choice impact decision-making, and how do businesses and marketers across various sectors use this manipulation to guide outcomes in their favour? What is the concept of "trigger stacking," and how does it magnify the impact of emotions? How can comedy and humour effectively dismantle manipulated narratives and combat misinformation? Patrick Fagan answers the above questions and gives us a peek into his new book 'Free Your Mind' . Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration. In this podcast Patrick Fagan talks about his book 'Free Your Mind,' co-authored with Laura Dodsworth. The book reveals the hidden tactics used by manipulators, from advertisers to politicians, and arm you with expert insights to defend your mental freedom. Patrick's book on Amazon : https://www.amazon.in/Free-Your-Mind-manipulation-resist-ebook/dp/B0BHYFC5PV Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/ Patrick's Website -https://www.patrickfagan.co.uk/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Patrick Fagan 02:30 Free Your Mind : Book's Fundamental Idea 04:37 Nudge-ification of Society & Marketing 05:12 Book for Consumers as well as Marketers 06:58 Artful Choreography Over Truth 09:45 Building Immunity to Manipulation 19:13 Trigger Stacking, Fear as a Manipulation Tool 28:30 Role of Humour in Countering Manipulation 31:27 Demanding Transparency from Institutions 32:54 Filtering & Using Text Based Sources for Critical Thinking 35:58 Distinguishing Between Influence and Manipulation 40:00 Power Of Incrementalism & Metaverse Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #MindControl #BehavioralScience #MarketingTactics #ConsumerAwareness #MediaManipulation #SocialInfluence #MediaLiteracy #Psychology #BehavioralPsychology #EthicalMarketing #DataPrivacyMatters #PsychologicalPersuasion #BrandEthic #freeyourmind #peterfagan

How have your engineering skills helped you in marketing? How is marketing like a bridge? What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy? What is the difference between "Big M" and "Small m" marketing? How can the obsession with measurable ROI limit marketing potential? Why is pricing so important in marketing? What measures can business schools take to address this? What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective? Atul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. Connect on Linkedin https://www.linkedin.com/in/atulminocha/ Visit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha His Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Atul 03:30 Journey from Engineer to Marketeer 09:30 Solving Problems, Not Just Selling Products 11:30 Marketing is Like a Bridge 15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap 18:21 Headlight Analogy: Difference Between Sales and Marketing 22:25 Big M vs. Small m Marketing: What's the Difference? 26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do 36:36 Pricing, One of the 4 Ps for Marketers 40:36 Random Acts of Marketing 44:17 How to Avoid Random Acts of Marketing 47:31 Rapid Fire - Personally Speaking with Atul Minocha 51:40 Connecting with Atul Minocha Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/

In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon. Rashi Goel is a Founder & CEO - Performonks. Over a 25-year career, Rashi has applied consumer empathy, commercial acumen, and product innovation to grow businesses and build brands at L'Oreal, Unilever, Coca-Cola Inc, PepsiCo, Kraft Heinz, Nestlé, and Amazon Stores. Please connect on Linkedin https://www.linkedin.com/in/rashigoel-consumermarketing/ Rashi's Blog https://performonks.com , performonks/substack.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Rashi Goel 02:33 Marketing Tech Brands vs FMCG Brands 06:37 Power of Emotional Engagement in Tech Brands 11:00 Ask Nestle - Crafting the Corporate Brand Story 14:21 Ask Nestle - Nutritional Blueprint for Moms 22:49 Nescafe - Making Coffee A Part of People's Transitions 30:00 Lakme - Turning the Skincare Category Around 36:51 Close Up- Breaking Category Codes 41:38 Sprite - Designing Innovative Consumer Promotions 45:14 Rapid Fire - Personally Speaking with Rashi Goel 48:21 Connecting with Rashi Goel Amongst other things the conversation touches on the following areas Nescafe : Transition Phases and the Birth of New Habits Life, much like branding, is a journey of transitions. Moving from school to college or college to the first job marks significant milestones that shape our habits and preferences. This transition spawns the creation of new habits, both positive and negative, exemplified by choices such as smoking, drinking, and romance. These phases offer fertile ground for brands to establish themselves as part of these transformative experiences, thereby becoming ingrained in consumers' lives.The team at Nescafe used this insight to position coffee as the quintessential emblem of adulthood. As individuals traverse from one life stage to another, coffee emerges as a symbolic initiation into the world of grown-ups. Power of Emotional Engagement in Tech Brands Contrary to popular belief, technology-driven products are not devoid of emotion. Emotions find their place even in the realm of tech products, albeit in a different form. The key lies in crafting emotional connections that resonate with consumers.Successful tech branding hinges on establishing relevance, credibility, and trust. Ask Nestle: Personalized Nutrition for Moms Nestle's journey into personalized nutrition for mothers offers a striking example of how brands can address specific consumer needs and aspirations. Ask Nestle provided personalized nutrition plans to cater to individual preferences and regional dietary habits. This involved creating a content machinery that delivers scientifically accurate and cost-effective information. Lakme: Reviving the Essence of Seductive Beauty Revitalizing a brand's essence required a multi-pronged approach encompassing fundamental improvements, effective training, and compelling communication. This involved strengthening the brand's foundation by training beauty advisors and enhancing product knowledge. It also meant reinventing packaging and crafting impactful communication to resonate with consumers' emotions. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Website : https://jasravee.com/

How do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice? Why ‘unmasking the customer base' is the hidden goldmine within one's business? How should a business go about it? What are the misconceptions? What are some of the best practices? Please provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value) Which are some key CLV misconceptions ? Decoding CLV Calculation – which are the 3 crucial factors. Will this hold true across industries? Why? Please share a case study showcasing the impact of CLV on business performance and decision-making.? (Penn students accurately forecasted Dish Network's customer acquisition, outperforming Wall Street experts. How?) Peter answers the above questions and more as he takes us on a journey or understanding & valuing our customer base. Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. With a passion for understanding and forecasting customer shopping and purchasing activities through behavioral data analysis, Professor Fader's expertise spans a wide range of industries, including telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Peter Fader also co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.” Latest Book of Peter is The Customer-Base Audit: The First Step on the Journey to Customer Centricity Kindle Edition https://www.amazon.in/gp/product/B0B65KKHN9/ Fader is also the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020, 2012) and coauthor of The Customer Centricity Playbook (2018) with Sarah Toms. Connect with Peter on Linkedin https://www.linkedin.com/in/peterfader/ Visit Peter's University Page https://marketing.wharton.upenn.edu/profile/faderp/ Visit Peter's Cool Numbers Website http://www.coolnumbers.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Professor Peter Fader 03:28 Customer Centricity Unveiled 06:25 Customer Lifetime Value - How Granular Do We Need to Get 08:51 Misconceptions about Customer Lifetime Value 13:53 Measurement of CLV - Recency, Frequency, Monetary Value 17:20 Understanding Cohorts 24:16 Scaling Up: Avoiding the Pitfalls of Losing Intuition & Intimacy 26:39 Product Development Aligned to Customer Value 31:41 Customer-Based Corporate Valuation 34:17 Talent Show: Cool Numbers - The Story of a Dollar Bill's Journey 37:29 Rapid Fire - Personally Speaking with Peter Fader Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour? How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives? What is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ? How does self-signaling and self-identity impact the effectiveness of incentives? How do we leverage the principles of mental accounting to enhance the impact of incentives ? Uri answers the above questions and more as he takes us on a journey of understanding the power and pitfalls of incentives. Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics, Rady School of Management, University of California, San Diego.  Uri Gneezy is an esteemed behavioural economist and author who has made significant contributions to the field of incentives and decision-making. His research focuses on understanding how incentives shape behavior and how to effectively utilize them in real-world settings. His latest book is  Mixed Signals: How Incentives Really Work https://www.amazon.in/Mixed-Signals-Incentives-Really-Work/dp/0300255535 Connect with Uri on Linkedin  https://www.linkedin.com/in/uri-gneezy-6292b988/ His website http://www.gneezy.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Uri Gneezy 02:30  Idea of Book Mixed Signals  03:48  Fine as a Price - Parents Coming Late 07:16  Psychological & Non-Monetary Incentives  10:24 Self-Signaling Incentives 11:47 Aligning Incentives with  Culture, Organizational Values 12:48 Mixed  Signals in Workplace  16:37 Chief Commonsense Officer: The Art of Messaging 20:01 Crafting Incentives Examples - Loyalty Programme Incentives of Airlines 21:30 Crafting Incentives Process - A/B Testing, Knowing Your Customer 22:18  Knowing Your Customer - Toyota  Triumphs  Honda in Green Incentive Game 26:27 Negative Incentives and the Power of Punishment 28:22  Incentives for the Long Term - Being Good for The Planet, Smoking  30:40 Habit Formation and the Choices We Make 35:31 Free Sampling and the Art of Price Promotions 39:21 Mental Accounting in Incentive Design - Free Fuel vs. Cash 42:56 Personally Speaking with Uri Gneezy - Rapid Fire 47:09 Connecting with Uri Gneezy Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #Rewardsandrecognition #Rewardsandincentives #Nonmonetaryincentives #nonfinancialincentives #employeemotivation #customermotivation #customerincentives #employeeincentives #behaviouralchange #consumerpsychology #neuromarketing #consumerscience #neuroscience #neuropsychology #customerpromotions

Assemblage: How does Assemblage relate to brands? Brand Transformation - How brands can transform the world we live in by leveraging the concept of Assemblage. Explore the three dimensions of transformative branding, including advertising and services, sustainability and environmental impact, and consumer empowerment. Power of Archetypes - How can we use the power of archetypes connect with audiences, from flawed villains to aspirational heroes.? Meaningful Brand Hacks - What are examples of meaningful brand hacks identified by Dr. Probst, including authenticity, nostalgia, travel, and adventure. Dr Emmanuel Probst talks about the above themes and more as he urges marketers to create transformational brands. Emmanuel is the Global Lead: Brand Thought-Leadership at IPSOS. In his new book, Assemblage, he explains how to build brands that transform people and the world they live in. Connect with him on Linkedin : https://www.linkedin.com/in/emmanuelprobst/ His Book on Amazon https://www.amazon.in/Assemblage-Art-Science-Brand-Transformation/dp/1646871251 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Dr Emmanuel Probst 02:21 The Concept of Assemblage: Unveiling the Power of Brand Evolution 05:27 James Bond as a Brand: Adapting and Evolving with the Times 10:13 Need for Assemblage - Shifting of Influence Towards Consumers 13:01 Co-Creation of Brands with Customers - Cadbury Unity Bar Failure 18:54 Shaping vs. Meeting Expectations: Lessons from Tesla 22:54 Sustainability & Brands Impact - Bridging the Say-Do Gap, Sustainability and the Youth Perspective 24:49 Sustainability & the Patagonia Example 26:18 Recycling & Upcycling Products -Gently Worn Yoga Pants Story 30:27 Embracing Archetypes: Anti-Heroes, Villains, and Saviours in Brand Building 34:27 Dove: The Anti-Hero Brand that Championed Real Beauty and Reverse Selfie 38:10 The Reassuring Role of Nostalgia in Branding, Illustrated by Polaroid 42:01 The Future of Brand Building: Exploring Remix, Repurpose, Creator & Gig Economy 43:40 Starbucks: A Prime Example of Brand Remixing and Repurposing 45:06 Assemblage & Indian Cooking 46:40 Rapid Fire - Personally Speaking with Emmanuel Probst 48:42 Connecting with Dr Emmanuel Probst Creating transformative and disruptive brands requires a careful blend of art and science. Similar to the process of winemaking, assemblage involves selecting relevant attributes to create unique and premium brands. Successful brands understand the importance of staying relevant in a rapidly changing market and adapt to evolving consumer preferences. Co-creation, the blending of brand and consumer narratives, creates a meaningful connection with the audience. Prioritizing sustainability and environmental impact allows brands to gain loyalty and demonstrate their commitment to a better future. By implementing these strategies, brands can disrupt the market and forge deep connections with their audience, ultimately leaving a positive impact on individuals and the world at large. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

How can marketing be a powerful force that helps a company communicate its strategy? How can B2B marketers create a common language to improve internal communication? How can strategic differentiation through messaging drive meaningful connections with customers? Jim answers the above questions and many more as he makes a case for aligning marketing tactics with business strategy. Jim Everhart is a Writer, Strategist & Author. His experiences in strategy, creative direction, and storytelling enable him to create brand messaging strategies and content that help B2B marketers integrate their messaging across all their marketing tactics. He has written a book, Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics Connect with him on Linkedin : https://www.linkedin.com/in/jim-everhart-4121032/ His book on Amazon : https://www.amazon.in/gp/product/B09H28NSLD/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Jim Everhart 03:10 Genesis of Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics 6:31 Marketers Need to Be Aligned to & Communicate Business Strategy 07:51 Ford's Campaign "Quality is Job 1" - Both Internal & External Messaging 10:20 Need for Common Language within an Organization 12:00 Conveying Strategy Akin to a Bumper Sticker 14:25 Marketing Success Using Principle of Being Aligned, Connected, and Differentiated 22:17 Humanizing B2B marketing - Recognizing & Appreciating the Human Endeavor Behind It 29:13 Rapid Fire - Personally Speaking with Jim Everhart 30:32 Connecting with Jim Everhart Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee In this conversation, the focus is on aligning business strategy, marketing tactics, and messaging in B2B marketing. The discussion highlights the importance of effective communication both internally and externally.Ford's successful campaign centered on quality, transforming the company's image and addressing past issues. It serves as an example of a powerful and visually appealing commercial that resonated with the audience. The conversation emphasizes the need for concise messaging, with Michael Porter's advice of distilling complex ideas into three to five words. It highlights the role of marketing in ensuring that the company's strategy is communicated effectively, both within the organization and to the public.Internal communication is crucial, as it helps create a common language and improves overall understanding. Jim suggests using tools and strategies to align business objectives, customer needs, and messaging, ensuring everyone knows what to communicate.The conversation also touches on the importance of differentiation and consistency in messaging. A company should stand for something and be proud of its unique value proposition, while also backing it up with action.Overall, the conversation emphasizes the significance of clear and aligned communication in B2B marketing, which enables businesses to effectively convey their strategy, connect with the target audience, and differentiate themselves in the market. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers? How do you view the role of user-generated content in building a brand's presence? In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing? As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing? Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel  is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust."  Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities. Melanie's website https://www.storyfuel.co/ Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/ Melanie's Books  https://www.amazon.com/dp/1734329009/ https://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Melanie Deziel 02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content 05:45 Content Fuel Framework : Unlimited Story Ideas 09:16 Content Fuel Framework - How the Focus + Format  Drives High-Quality Content 10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream 18:38  Focus of  Data and Curation - A Canva Example 22:15  How to Showcase Your Expertise using Curation  24:11 Underutilized Format of  Image Galleries 26:50 Using Quizzes as a Fun and Effective Format for Content Creation 30:24 How to Select the Best Content Ideas for Maximum Impact 32:58 User Generated Content : The NY Times User-Generated Content Example 35:45 Multipliers : Scaling Up Content Ideas that Work 41:22  Prove It : Building Trust with Collaboration, Demonstration, and Education 45:18  Demonstrating  Connection to Community Connection 46:47 Rapid Fire - Personally Speaking with Melanie Deziel 49:06 Connecting with Melanie Deziel The Content Fuel Framework The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats. Basic - What is it? How-to - How to do it? List - What are the best tips? Myth-busting - What are the common myths? People - Who are the people involved? Process - How is it made? History - What is the backstory? Comparison - How does it compare? Current events - What is happening now? Future - What is the future of this? Here are the ten formats: Article List Video Audio Infographic Social media post Newsletter Webinar Presentation Email course By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

Confluence of data, analytics and insights for Innovation : What is the ideal scenario for data, analytics, and insights to come together for innovation? Examples of the consequences of disregarding insights in favour of raw data & vice verse "Joining the Dots": What is it and why is it vital for marketing success? An example at demonstrates the power of "joining the dots" in making effective marketing decisions "Breaking Habits: The importance of driving and sustaining habit change ? What new tools are being used to achieve this goal? Are there any unique formats being used for generating and testing hypotheses, such as beliefs and goals? Shourav talks about the above areas and the questions surrounding them. Shourav Sen is a Worldwide Director of Strategic Insights and Analytics at Colgate-Palmolive. Shourav is a strategist driving commercial impact through insights & analytics. With over 20 years of Experience across US, China, Middle East & India, he has worked with companies like Colgate-Palmolive, ITC and IMRB Please connect with him on Linkedin : https://www.linkedin.com/in/shourav-sen-9819273/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee 00:00 Preview & Introduction to Shourav Sen 02:48 Different Countries, Different Perspectives: What Oral Care Reveals About Global Attitudes 08:11 Habit Change & Say-Do Gap : Why Do We Say One Thing and Do Another 11:06 Query Yourself : The Power of Self-Reflection 17:13 Unlocking Insights: How to Effectively Query People 20:22 Our Goal vs Intrinsic Beliefs 23:48 Market Research & Insights - 15 Years Back vs Today 26:17 What vs. Why Revolution - Example of Credit Cards 26:53 What vs. Why: The Importance of Understanding Key Motivations 28:37 Limitations of Market Mix Models - Need of Asking Why 32:58 People Centricity - Role of Category in Life 34:33 Power of Observation 35:27 Downside of Focus Groups 37: 58 Innovation - Where Do New Ideas Come From, Giving Choices 40:43 BBC Study on Sexual Habits - Then vs Now 43:12 Changing Methodologies: How Data is Revolutionizing Research 43:54 Pitfalls of Specialization: Why Agencies Need to Adopt Diverse Methodologies 45:58 Joining the Dots: Example of Google How to Synthesize Multiple Sources for Actionable Insights 49:49 Rapid Fire with Shourav Sen - Personally Speaking 52:21 Connecting with the Guest Shourav emphasizes the importance of understanding consumer behavior for business success. He highlights the Say-Do Gap, which is the difference between what people say and what they do. To bridge this gap, companies must analyze behavior and determine why the gap exists. Shourav suggests querying oneself about one's behavior before joining the category to gain insight into consumer behavior. The What revolution, which answers the question "What are people doing," has revolutionized how companies understand consumer behavior. Shourav believes this revolution will continue to grow and become more accurate and predictive. However, he notes that companies must also focus on the "Why" revolution, which involves interpreting data to gain insights into consumer behavior. Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies? How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands? What is the importance of Content Pillars ? Are You Missing Something Tangential? What is the role of Confidence & Experimentation in Content Marketing? What is the role of AI & Chat GPT in content marketing ? How to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ? Doug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics. Please visit his company http://www.velocitypartners.com Connect with him on Linkedin https://www.linkedin.com/in/dougkessler Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Doug Kessler 03:23 The Power of a Galvanizing Story, Role of Change 09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer 11:38 What is a Great Content Brand 16:11 6 Principles of Great Content Brands 19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious 21:44 Content Pillars: Are You Missing Something Tangential? 26:08 Confidence in Content Marketing, Dumb Ways to Die 31:44 Content Marketing is Biggest Threat to Content Marketing 32:25 Chat GPT & AI for Content Marketing 34:35 Stealing Content to Keep Up 37:38 Hiring a Content Agency 41:15 B2B Marketing - Hard-work & Integrity 46:58 3 Qualities of a Great Content Writer 47:44 Rapid Fire - Personally Speaking with Doug Kessler 51:32 Connect with Doug Kessler Six Principles of Great Content Brands according to Doug are 1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information. 2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember. 3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them. 4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable. 5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback. 6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Are we missing out on potential profits by not exploring your customers' willingness to pay more? How do we find the optimal price for your product? What is NeuroPricing ? How neuroscience can help us in finding the "Goldilocks price" for your product ? Can discounts trigger impulsive buying behavior? What is the science behind discount pricing strategies and their impact on consumer behaviour? How do we play the "The Invisible Game" of sales, using situational awareness, defensive and offensive strategies, and the Power of Free and the Power of Now ? Kai talks about the above questions and more as he takes us on a fascinating journey of neuropricing and B2B sales. Professor Dr. Kai-Markus Mueller is the mastermind behind NeuroPricing™ and the Professor of Consumer Behavior at HFU Business School, Furtwangen University. Kai is a scientist, coach, keynote speaker, and an author. With a PhD in Neural & Behavioral Sciences, Kai is also the director of Pricing Research at Neurensics, a member of several influential boards, and the founder of a startup. Please connect with Kai on Linkedin https://www.linkedin.com/in/kaimarkusmueller/ Please visit his website https://www.kai-markus-mueller.com Kai's book ,The Invisible Game on Amazon https://www.amazon.com/Invisible-Game-Secrets-Science-Winning/dp/1394152981 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Professor Dr. Kai-Markus Mueller 02:19 How Algorithmic Pricing Affects Perceived Value 08:51 Pricing Research for Starbuck Coffee -Could Sell at 33% Higher Price 09:19 NeuroPricing B2C Use Case : Frito Lay Pepsi 11:39 Selling Insurance - NeuroPricing B2B Use Case 13:49 Pricing Twitter with Elon Musk: A NeuroPricing Perspective 18:00 Neuroscience of Discounts: 70% Off on Neutralla Chocolate Spread in France 23:01 Fashion Industry Habituating Customers to Discounts 24:55 The Invisible Game of B2B Sales: Why Irrationality Plays a Bigger Role Than You Think 27:33 Psychology of Group Decisions : Why They're More Irrational Than Individual Ones 29:27 Situational Awareness in Sales: How a Salesperson Builds It to Increase Their Influence" 32:46 Anchoring: How It Influences Our Perception of Price and Value 36:05 Playing Defense: The Power of Saying No in Negotiations 40:26 Price = Maths + Story, Example of How Car Manufacturers Sell Metallic Colours & Finishes 44:35 Can You Taste the Price -How Pricing Affects Our Perception of Taste and Quality 47:11 Playing Offense: The Power of Influence in Sales 48:00 Choice Architecture: How It Determines Organ Donation Rates 50:23 The Power of Three: How Choice Architecture Can Influence Decision Making 54:10 Rapid Fire - Personally Speaking with Professor Dr. Kai-Markus Mueller 57:07 Connecting with Professor Dr. Kai-Markus Mueller Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. #neuropricing #Pricingstrategy #NeuralPricing #pricingmatters #neuromarketing #consumerscience #Buyingdecisions #WinningDeals #OptimalPrice #Neuropsychology #ConsumerPsychology #choicearchitecture #consumerscience #B2Bselling #Discountpricingstrategy

What is Unexpected Works, and how does it fuel the creative process at DDB Mudra? Could you share with our audience the challenge Stayfree faces and the insights uncovered that led to the "It's Just a Period" and "Project Free Period" campaigns? How did the idea of creating unique packaging for McDonald's to promote the cause of inclusion come about? With Amazon and Flipkart also approaching small sellers, how has Meesho created a distinct identity and addressed key barriers as well as key opportunities? Aditya answers the above questions and more as he shares case studies where creativity marries with effectiveness to create award winning campaigns that delivers business results for the brand. Aditya Kanthy, is the CEO & Managing Director of DDB Mudra Group. Under his leadership, the Group has been recognized as one of the Top 20 creative agencies globally, winning at Cannes Lions 3 years in a row & Grand Prix at Spikes 2021 & 19 etc. Please connect with him on Linkedin https://www.linkedin.com/in/aditya-r-kanthy-17528679/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Aditya Kanthy 02:54 Thinking behind Unexpected Works - Marrying Creativity & Effectiveness 07:54 Stayfree Case Study, Project Free Period , DDB For Good 19:27 Stayfree Social Experiment - It's Just a Period 29:08 Macdonald's Case Study 33:33 McDonald's Eatqual Campaign 42:51 Meesho Case Study - Serving Small Sellers & Small Town India 51:52 Rapid Fire - Personally Speaking with Aditya Kanthy Aditya Kanthy talks about unexpected works philosophy of DDB, which is about the connection between creativity and its impact on business.Aditya Kanthy explains how creativity has the power to energize a brand and its impact on society and culture. Aditya Kanthy talks about Project Free Period , which was based on the insight that sex workers actually look forward to their period because it provides them with a break from work, and used that to give them an opportunity to reskill and improve their lives and the lives of their children. Aditya Kanthy also talks about the "It's Just a Period" campaign, which aims to break the taboo surrounding menstruation in India. Aditya discusses how the campaign aimed to promote open conversations around menstruation by using a social experiment involving fathers and daughters, where the fathers explain the concept of period to their daughters and encourage them to view periods as a natural and normal bodily function. Aditya Kanthy talks about how McDonald's launched a new packaging called EatQual on the International Day of Person with Disabilities to make their burgers more accessible for their specially-abled customers. The innovative packaging was designed to help those with upper-limb disabilities enjoy the burgers using one hand. Developed in collaboration with an NGO, EatQual is one of many initiatives by McDonald's to make their experience more satisfying for all customers. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

How to tell stories to understand your own thoughts, use the hero's journey, build great conversations, listen better, and pitch ideas effectively? How to use the 8-13-18-24 and 10-20-30 exercises to learn about storytelling? How to create branded content campaigns using the power of spoken word and storytelling? How to build communities around passion points as a long-term marketing and brand-building strategy? How to empower creators and what is Maslow's hierarchy of creators? How can marketers get the best out of creators? How to create online and offline brand experiences using performance and experimental art to keep stakeholders engaged? Roshan answers the above questions and many more as he takes marketers on a journey of growing brands through storytelling, building meaningful communities and truly collaborating with creators. Roshan Abbas is a well-known Indian entrepreneur, media personality, and creative professional. He has become synonymous with creativity, innovation, and inspiration. Currently, Roshan Abbas is the Founder of Kommune India and the Founder and Managing Director of Geometry Encompass. Roshan Abbas is versatility personified. He is an actor, TV and radio host, producer, event manager, creative director, film and theatre director, lyricist, CEO, angel investor, serial entrepreneur, author, and public speaking coach. Connect with Roshan on Linkedin https://www.linkedin.com/in/roshan-abbas/ Personal Website https://www.roshanabbas.com Website of Kommune https://kommuneity.com Email him at roshan@kommuneity.co.in, roshanabbas1970@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Conversation 00:00 Preview and Introduction to Roshan Abbas 04:25 Storytelling for Business and Brands - The Need for It, Methods - The Hero's Journey 10:45 Storytelling Exercises - Lifestage Exercise 8, 13, 18, 24, Guy Kawasaki Exercise 10-20-30 15:47 Storytelling in the World of AI and ML - Chat GPT 18:25 Marketers as Culture Catchers - Be Interested or Be Interesting 19:50 Brands with Great Stories - Apple, Redbull, Facebook 24:15 Building Successful Brand Communities - Rise of a Conscious Consumer, Building the Guard Rails, Solving a Problem to Build Community 28:56 Community Building by Asian Paints 30:23 Kommune, Spoken Word - Roshan Abbas's Communities, His Journey as a Creator 37:30 The Maslow's Hierarchy of Creators 38:57 Marketers Collaborating with Creators - Getting the Best Out of Creators 43:09 Gulzar as a Creator for a Banking Client 46:14 Marketers as Creators, and Getting the Best Out of Agencies - The Need for Cultural Immersion 53:50 Experiential Marketing and Live Events in a Post-Pandemic World - Experience Economy and Young People Wanting to Live in the Moment 58:30 Roshan Abbas Faces Rapid Fire 01:01:05 Talent Show - Roshan Abbas as a Singer 01:03:50 Connect with Roshan Abbas Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

How can we apply principle of behavioural science in marketing and how did your book come about ? Can you talk about how can marketers use some of the behavioral science principles with example - loss aversion, reciprocity, autonomy bias, Von Restorff effect etc How can we use behavioural science or 'human behavior hacks' to increase effectiveness of email marketing ? What is choice architecture and can you give an example of application of the same in marketing ? Nancy answers the above questions and many more, as she gives a practitioner's perspective on application of behavioural science in marketing. Nancy Harhut is a co-founder and chief creative officer of HBT Marketing. Her specialty is blending best-of-breed creative with behavioral science to prompt response. She and her teams have won over 200 international and national awards for marketing effectiveness. Prior to cofounding HBT Marketing, Nancy held senior creative management positions with agencies within the IPG and Publicis networks. Please visit her company website https://www.hbtmktg.com Connect with her on Linkedin https://www.linkedin.com/in/nancyharhut/ Check out her book on Amazon https://www.amazon.in/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index & Flow of Conversation 00:00 Preview & Introduction to Nancy Harhut 02:11 About the Book - Using Behavioral Science in Marketing 04:20 Being Hardwired as Human - Decision Defaults & Shortcuts 06:47 Humans take Emotional Decisions, Justify it with Logic 08:56 Example of Use of Emotion - Selling Business Intelligence Software 13:09 Loss Aversion Principle - Talking About Loss Instead of Benefits is More Compelling 14:17 Reciprocity Principle - Obliged to Return the Favor 15:24 Reciprocity - Example of Financial Service 17:43 Principle of Social Proof 19:32 Human Behavior Hacks - Making Email Effective 20:17 Email Marketing -Using Eye Magnet Words 22:20 Email Marketing - Von Restorff effect 23:03 Testing Various Principle for Email Marketing - Example of Testing Various Principles for a Client 30:05 Choice Architecture -Ways Choices Are Presented - Example of Insurance for Employees 33:13 Which Behavioral Principle to Apply for a Specific Marketing Challenge -Identify Main Buying Barrier 38:15 Nancy Harhut Faces Rapid Fire 40:13 Connect with Nancy Harhut Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #socialproof #ReciprocityPrinciple #emailcopywriting #neuropsychology #consumerscience #neuromarketing #consumerpsychology #consumerbehavior #Behaviouralscience #B2bmarketing

What is the Hawke Method' ? How have you have distilled the art of marketing into three core elements: awareness, nurturing and trust. Why is the significance of each element of the framework ? Awareness – importance of picking up the right channel., Nurturing – what is it that marketers are finding it difficult to appreciate while building content strategy, Building Trust in a trust deficit world Why hiring a marketing agency over an in-house marketing team can be a better use of resources? How AI or Artificial intelligence will impact marketing ? Erik Huberman answers the above questions as he talks about market 101 and breaks marketing into three principles: awareness, nurturing, and trust. He talks about how to leverage the three principles to create and manage a successful marketing campaign. Erik Huberman is a Founder & CEO of Hawke Media, and Founding Partner of Hawke Ventures. Now valued at over 150 million dollars, Hawke Media is the fastest growing marketing consultancy agency in the USA. .Prior to launching Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. He is the author of "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar" Please visit his company website https://hawkemedia.com/ Connect on Linkedin https://www.linkedin.com/in/erikhuberman/ His Book Website https://www.hawkemethod.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index & Flow of Conversation 00:00 Preview & Introduction to Erik 03:30 Sales & Marketing at Age 6 07:05 The Hawke Method - Context of Someone Who is Receiving Advertising 08:19 The Hawke Method - Nurturing for First Sale, Higher Lifetime Value 12:05 The Hawke Method- Building Trust Quickly, How Much Trust You Really Need 16: 40 Influencer Marketing - Any type of Validation Helps 20:25 How to Focus as a Marketer - Benchmark, Don't be the First Mover, Repeatability & Scalability Critical 22:55 Keeping Marketing Simple - Example of ‘Attribution' 25:01 Looking at Data Closely - Caselet of Facebook Ads in Light of Apple iOS 14 28:20 Marketing Objectives, Use of Various Tools like SEO 30:45 In-house vs Outsourcing Marketing Agency 32:50 AI in Marketing 34:10 Rapid Fire with Erik Huberman 35:34 Connecting with Erik Huberman Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #marketing101 #hawkemethod #hawkemedia #digitalmarketing101 #marketingexcellence #marketingprinciples #scalingup #marketingstrategy #successfulmarketer #influencermarketing #marketingobjectives #effectivemarketing #marketingcampaignplanning #brandawareness #brandtrust

What is your SEO strategy and process for taking projects to 100,000+ organics/month. What is your keyword research process ? How do you do keyword analysis for competitors? Can you share your understanding of how Google works and what it likes? How does one hire content writers and what to look out for while hiring them? How do you build email list of 10K or more subscribers by posting on LinkedIn, Facebook and Twitter ? What are some common mistakes in Search Engine Optimization ? What is the future of Search ? What are your views on AI Content? Nick answers the above questions and more as he takes us on the journey of SEO success through great content quality, without any technical hacks. Nick helps brands on the internet generate millions of organic visitors per year. Nick is the CEO of Content Distribution and Co-Founder of Workello. Please visit his company websites https://contentdistribution.com https://workello.com Please connect with him on Linkedin https://www.linkedin.com/in/nickfromseattle/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index & Content Flow 00:00 Preview & Introduction to Nick Jordan 02:28 Creating most valuable content at scale 03:10 Process for taking projects to 100,000+ organics/month 05:25 Engagement Metrics that Matter -- CTR, Bounce Rate, Time on Site, Pages Visited 07:15 Client Case-let - How an Agency Outranked Instagram for Instagram Support 09:40 De-mystifying SEO - Focus on Content Quality Not Hacks 10:23 Keyword Research Process - Clustering Tool ClusterAI 15:07 What Google Likes - Who has Most Authority - Quality as well as Consistency, Frequency 18:10 Content Quality - What is Good Value Content 20:04 Good Value Content - Knowing Your Audience 20:38 How to Plan Content - Nutraceutical Example using Keyword Clusters, Interviews with Stakeholders for Enablement Documentation 23:22 How to Hire Great Content Writers - People with Good Portfolios are Bad Writers -Workello for Testing at Scale 25:41 Building Email Lists Using Linkedin 28:30 Most Common Mistake for SEO - Avoid Branded Searches 29:35 Key Success Factor for Organics- Increasing Impressions in 1-10 Pages 30:15 Exceptional B2B Content on Linkedin 32:02 Future of Search -ChatGPT 34:50 Rapid Fire - Personally Speaking with Nicholas Jordan 36:28 Connecting with Nick Jordan Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #seo #searchengineoptimization #searchengineoptimisation #organicsearch #keywordclustering #engagementmetrics #SEOmistakes #futureofsearch #digitalmarketing #seostrategy

Marketers are in the memory business. How are marketers leveraging this by carefully crafted branding experiences to reach our wallets and minds. Could you please elaborate this with examples ? How should brands approach content creation (organic content) and leveraging influencers? How should brands co-create with customers ? ‘Our brains don't construct reality directly, instead they construct a mental model of it? Beliefs are an important input to sculpting it'. Could you elaborate on how brands are belief based mental models? What is the efficacy of Behavioral Economics in marketing vs bigger economic forces like price OR Is the 'Nudge' Dead ? Matt answers the above questions and many more as he takes us on fascinating journey of applying neuropsychology to brand building. Matt Johnson, PhD is a Professor and Research Fellow at Hult International Business School. Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding.. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and most recently, Branding That Means Business (Economist Books, Fall 2022). Please visit his website https://www.neuroscienceof.com/ Please follow him on Linkedin https://www.linkedin.com/in/mattjohnsonisme/ His Latest Book on Amazon https://www.amazon.com/Branding-that-Means-Business-Consumers-ebook/dp/B09K7C8VW3 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Matt Johnson Ph.D 02:56 Marketers are in the Memory Business 08:15 Brand's Meaning - A House Needs to Become a Home 11:30 Inviting Consumers for Co-Creation with the Brand 12:42 Co-Creation by Brand Managers - Content Creation, Leveraging Influencers 16:54 Spotify Wrapped - Celebration of Consumer's Eccentricity & Diversity 19: 27 Flexibility of Co-Creation - Balance Between Letting Go And Assertiveness by Brand Managers 22:18 Growing Kitkat in Japan - 'I Wish You All the Best' vs Taking a Break 26:15 Brains' Construction of Reality -Objective vs Subjective Reality- Enjoyment of Wine 30:04 Belief Based Mental Models vs Brand Story - Perceived Soul of the Object - Your Replica for Teddy Bear 32:51 Significant Object Study - 100X Rise in Value with A Story 35:00 Efficacy of Behavioral Economics in Marketing Vs Bigger Economic Forces like Price OR Is Nudge Dead ? 39:45 Broader Context of Nudges or Predicates to Behaviour On Brand 45:04 Behavioral Change vs Cultural/Social Change, Nudge or Influences 47:02 Rapid Fire - Personally Speaking with Matt Johnson 52:29 Connecting with Matt Johnson Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee #brandmanagement #consumerscience #neuromarketing #perceptionchange #influencermarketing #contentmarketing #consumerbehaviour #brandmanager #consumerbehaviorpsychology #spotifywrapped #kitkatjapan #significantobjectstudy #marketingexcellence #behaviouralchange #nudge

How can misleading conclusions can be drawn from data? Understanding the differences between data, information and knowledge? What is an insight & how does one use it to out-compete competition ? What is the 3 W Ideation process: Why, What & WOW ? How emotions can overpower logic? How cognitive biases influence decisions? What are the shortcomings of the Net Promoter Scores (NPS) in understanding customers ? Andrea answers the above questions and many more as she takes us on a fascinating journey of understanding customers and building customer centricity in an organization. Andrea Belk Olson is a differentiation strategist, speaker, author and customer-centricity expert. She is the CEO of Pragmadik, a behavioural science-driven change agency, and has served as an outside consultant for EY and McKinsey. She is the author of three books, including the upcoming What to Ask: How to Learn What Customers Need but Don't Tell You; a four-time ADDY® award winner; and, contributing author to Harvard Business Review, Entrepreneur Magazine, ETC. Please visit her Company Website https://www.pragmadik.com Andrea's Personal Website https://www.andreabelkolson.com Connect with her on Linkedin https://www.linkedin.com/in/olsonandrea1/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Index & Outline of the Talk 00:00 Preview & Introduction to Andrea 02:50 Data, Information & Knowledge - How Are They Different 04:45 Going from Data to Insight, How it is a Key to Unlocking Something New 10:45 Customer Centricity 14:35 3 W Ideation Process - Utilize Customers as Resource for Innovation 20:50 Multiple Perspectives - Understanding a Customer Holistically 23:02 Everybody Needs to Be Mandated to Meet Customers - Not to Outsource Customer Research 27:22 Emotion vs Data - Problems with Extroplating Data to Predict Future Behavior 31:23 Cognitive Biases like Maslow's Hammer - One Tool Being a Solution for All Problems 32:59 Cognitive Bias - Bike Shedding 35:30 Understanding Culture & Global Culture & Involving People from a Specific Culture 40:05 Limitations of Net Promoter Scores - Rationally vs Emotionally Satisfied Customers 44:10 Kickstarting Customer Understanding - Catalyst for Change - Urgent Problem to Solve 47:15 Rapid Fire with Andrea Belk Olson 50:22 Connecting with Andrea Belk Olson Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

‘Come to OYO' Campaign won big at the 2022 Jay Chiat Awards. What was the business & the brand challenge, the consumer insights and the communication strategy behind the unique campaign ? How did 'Come to OYO' campaign evolve over subsequent years? What was the cumulative impact on brand and business of 11 films in multiple languages? How coming together of 3Ks- KJO, Kukki and Krrish campaign drive conversations and what was the marketing objective behind it ? Why did OYO's brand image need a complete overhaul with women consumers? Please share the challenge and key insight that led to ‘#Showsomerespect', an ORM exercise that won over women? How did Paper to Pixel create positive buzz and increase brand consideration of OYO ? Mayur answers the above questions and many more as he takes on a journey of how he & his team transformed Brand OYO in a space of 3-4 years, and in doing so won the most prestigious Global Awards for marketing effectiveness including Jay Chiat & WARC awards (2 Golds, 2 Silvers respectively in the same year AND a Grand Prix) Mayur Hola is SVP, Global Brand at OYO. He has built brand into a strategic marketing and growth engine and transformed brand OYO. Today OYO ranks amongst the top 10 most effective brands as recognized by global benchmarks such as WARC, Jay Chiat & Effies. In the past, he has worked as senior creative leader in advertising industry working on many of the world's biggest brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. Please connect with Mayur Hola on Linkedin https://www.linkedin.com/in/mayurhola/ Email Mayur at mayurhola@gmail.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Mayur Hola 03:25 Come to OYO Campaign - The Context of OYO, Organizing the Unorganized Hotel Segment 06:25 How OYO Brand Was Created - Value Brands are Looked Upon by Opinion Makers 07:40 How OYO Brand was Created - ConsumerTech Startups don't focus on Brands , Brand Built by Pop Culture 10:30 OYO Brand Value Proposition - Location, Price ,Availability 12:10 Come to OYO Campaign - Learning from Consumers 14:35 Come to OYO Campaign - India's Lack of Space & OYO's Ubiquitousness 18:11 Come to OYO Campaign - Hotel Owner's Perspective, Challenge to Create Demand 26:11 Driving Emotional Perception for a Brand - Kjo, Krrish and Kukki (3K) to OYO's Rescue Campaign 28:11 Driving Emotional Perception for a Brand - Cadbury, Zomato 30:52 3 K Campaign - Targeting Premium Families & Shareholders 34:52 3 K Campaign - Driving a Narrative, Conversations, Influencer s 41:20 Paper to Pixel Campaign - How OYO Increased Brand Consideration 46:55 Paper to Pixel Campaign - Association with Olympics, Women Safety 49:40 ‘Safe for Women' Campaign through ORM (Online Relationship Management ) - Case Study on Brand Purpose 58:35 Rapid Fire - Personally Speaking with Mayur Hola 01:01:30 Connect with Mayur Hola Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

How do you become a RENEGADE marketer ? What is the CATS framework for RENEGADE marketing ?, Courageous Strategy - Why ‘clearing the clutter' is important ? Why differentiation and distinctiveness is so important? How has Arrow, Ben & Jerry & other brands applied it ? Artful Ideation -The Eight-Word Story & why is it important? How its is not just a tagline; and compels a company to take actions that go well beyond the traditional bounds of marketing? Thoughtful Execution -How do we engender brand love & make the customers the heroes of brand story ? Why every CMO should have at least a few key customers on speed dial ? Scientific Method- How do the CMOs work with CFOs to develop metrics that matter for employee satisfaction, customer advocacy, and prospect interest ? What should be the most important metrics to measure? What is 'Blended Brand Awareness' tracker? Drew answers the above questions and many more as he takes us on a fascinating journey to be a CATS CMO. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Neisser's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. Drew's 2nd book, is on Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands . Ranked among the top CMO influencers, Drew Neisser is a LinkedIn Top Voice in Marketing 2022 . He is a host of podcast for B2B CMOs & an AdAge CMO columnist. Please connect with him on Linkedin & he promises to send a chapters of his book for free https://www.linkedin.com/in/drewneisser/ Please visit his company website https://renegade.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Drew Neisser 02:33 Book Renegade Marketing - Best Practices of Successful CMOs 05:35 CATS Framework after Interviewing 500+ CMOs 07:45 Courageous Strategy - Focus & 'Clear Away the Clutter' 11:01 Courageous Strategy - Daring to Be Distinct - Arrow Electronics Case Study 13:15 Courageous Strategy - Pounce on Purpose like Ben & Jerry's Ice cream or KIND Snacks 16:49 Artful Ideation - Perfect Pithy- Find Your Eight Word Story 19:25 Purpose Driven Story Statement -How not to do it - Family Circle Magazine 21:35 Purpose Driven Story Statement - How to do it - Case Paper 23:13 Thoughtful Execution - Customers on Speed Dial, User Committees, Customer Advisory Board 30:12 Thoughtful Execution- Renegade Marketer Puts Employees First 32:10 Scientific Method- Key Metrics - Customer Satisfaction, Employee Satisfaction, Brand & Sales Velocity 37:44 Scientific Method - Blended Brand Health Tracker 44:49 Rapid Fire - Personally Speaking with Drew Nessier 46:16 Connect with Drew Nessier Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

What are the 10 keys to creating a differentiated experience ? What is the metaphor of goldfish that has inspired your book series? What are the key learnings from your book Pink Goldfish OR How does one defy normal, exploit imperfections and captivate customers ? How do your flaws make you awesome? How can we contribute to the happiness of customers, employees, and society ? How can Happiness be the ultimate currency in business? What is G.L.U.E. in context of differentiation via added value? How can little things add value or make it easier for customers? What could be these little things, please explain with examples Stan answers the above questions and many more as he conducts a masterclass on creating a differentiated customer experience. Stan Phelps is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is also an Instructor for the ANA School of Marketing and Rutgers Business School. Please visit his website https://stanphelps.com/ Connect with Stan on Linkedin https://www.linkedin.com/in/stanphelps/ Email him at stan@purplegoldfish.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Stan 02:32 Goldfish as a Metaphor of Growth - Five Reasons Why Goldfish Grows - 10:25 Differentiated Experience -Referred Customer is 4X Valuable 13:25 Purple Goldfish - Finding Ways of Differentiating Experience 'Signature Extras' - Warm Chocolate Chip Cookie by Double Tree Hotel by Hilton 17:59 Sampling as a Way of Demonstrating Additional Capabilities to Current Customers -Izzy's Ice Cream Mini Scoop 21:20 How do your Flaws Make You Awesome OR FLAWSOME - Buckley's Cough Syrup 27:25 Antagonizing Some Customers- Alamo Drafthouse Cinema 30:25 Exposing Yourself - Snowbird Ski resort in Utah 34:45 Differentiation Strategies - Cow , Peacock, Zebra, Polar Bear 39:56 Being Unique & The 6 As of Uniqueness 44:19 Business 5.0 OR Putting Happiness to the Centre of Business - Southwest Airlines, GE MRI Machine Experience 55:10 3 Rs of Differentiation - Cross Selling Different Products at Different Life Stages -Westpac Bank, Australia 58:32 Talent Show - Bar Tricks 01:01:04 Rapid Fire - Personally Speaking with Stan Phelps 01:02:28 Connecting with Stan Phelps Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

You say that your mantra is, “We don't buy things because of what they do. We buy them because of what they mean.” Can you explain that to us? You have a new online course called ENGAGE! that's devoted to building consumer engagement with a product, service, or organization. Why is engagement so important that you offer 6 hours of training to cover it? How can we engage using the classic AIDA Model of persuasion? The first two stages of the AIDA model are Awareness and Interest. How does an organization create awareness and then interest? Michael answers the above questions and more as he gives a preview of his online course ENGAGE !. Professor Michael Solomon is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. He is a renowned marketing consultant and published Author of the most widely used book on consumer behavior in the world, “Buying, Having, and Being. To learn more on Customer Engagement, please consider Michael's Online Course called ENGAGE ! The link is attached below https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_m9on_utp SPECIAL INCENTIVE: JWJ viewers and listeners can use one of the following two Coupon Codes in order to receive the discount: JWJ for $100 off the $679 single-payment option 3PPJWJ for $100 off the three-payment plan (The $100 will taken off the first of the three $230 monthly payments in that plan.) Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction to Michael 00:54 How to Engage the Consumer - Premise for the Course 'ENGAGE' 06:35 Consumer Mantra - We Buy Things For What They Mean 10:08 Need to Ramp Up Consumer Engagement vs Acquiring New Customers 14:22 80/20 Rule of Marketing -Identifying Most Engaged Customers 19:00 AIDA Model of Persuasion 25:15 Omni-channel Engagement - Product, Communication & Environment of Purchase 26:21 Linking Your Products to Cultural Stories - De Beers Diamond, Nike 30:26 Marketers Limited to 'Top of Funnel' Focus, Engagement is Not Just Content Creation 35:19 ENGAGE! Course by Michael - Creating Brand Fanatics Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

'If you're aspiring to satisfy your customers, then you are aspiring to mediocrity” Why do you say so? • "A great customer experience as being like a beautifully choreographed performance, complete with “onstage” and “backstage” components." Tell us more about that. Are the terms ‘customer service' and ‘customer experience' interchangeable? One of your 12 Principles of Great Customer Experience is about making things “effortless” for customers. What are some ways that businesses can accomplish that ? The most efficient customer experience isn't necessarily the most engaging customer experience. What do you mean by that? Jon answers the above questions and many more as he conducts a masterclass on how to convert customers into lifelong fans. Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Jon earned his bachelor's degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. Jon is an author of an amazing book, “From Impressed To Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans.” Jon Picoult website: www.jonpicoult.com Jon's Book website: www.impressed2obsessed.com Watermark Consulting Customer Experience ROI Study: www.watermarkconsult.net/cx-roi The Worst Customer Service Telephone Greeting… Ever!: https://youtu.be/fQmBDsqVPCY Jon Picoult on Twitter: www.twitter.com/jonpicoult Jon Picoult on Instagram: www.instagram.com/jonpicoult Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jon 02:27 Focusing on Customer Satisfaction is Not Enough 07:23 Definition of Customer Experience 09:45 Difference Between Customer Experience Vs Customer Service 13:20 Great Customer Experience - True Value or ROI 15:42 Correlation Between Customer Experience & Shareholder Return 18:47 Principle of Customer Experience - Keeping It Simple 24:48 Cognitive Effort Reduction - Overload of Choice American Retirement Plan Example 27:54 Cognitive Effort Reduction - Worst Customer Service Telephone Greeting 31:59 Efficient vs Engaging Experience - Starbucks Turnaround Example 39:09 Being Relevant for Customers- Brand Vision Translating Into Operations 41:50 Principle of Giving the Perception of Control - Red Cross Example 49:00 Principle of Delivering Pleasant Surprises 54:19 Rapid Fire - Personally Speaking with Jon 56:37 Connect with Jon Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Why the traditional sales funnel no longer works―and what's replacing it? How the customer journey can be leveraged to grow sales How can we use one-to-one marketing, and how they leverage it for growth What is the important role privacy plays in a one-to-one marketing campaign? What fears consumers have about privacy―and how address those concerns? What are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ? Jamie answers above questions and more as he encourages us to make a shift from mass marketing to one to one marketing. Jamie Turner is an author, professor, speaker, global consultant and network TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other international brands solve complex marketing and business problems. He speaks about business, marketing, persuasion, and leadership at events, trade shows, and corporations around the globe. Please connect with him on Linkedin https://www.linkedin.com/in/askjamieturner/ Please visit his websites https://jamieturner.live https://unspokenrules.live Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com INDEX 00:00 Preview & Introduction to Jamie 01:50 Audience of One, Why Marketing is Broken 06:45 Using Data for Hyper-Targeting Customers 16:09 Consumer Privacy - Cost vs Benefit 19:35 Consumer Privacy Went Away in Mid-1960s 21:08 Mindset of One to One Marketing- Incremental Change 24:14 Using Data for Insights, Coca Cola Case Study 30:00 Unspoken Rules of Leadership - Focus on Mindset 33:46 Leadership - Need for Self Awareness 39:15 Leadership - Move Towards Discomfort , Your World Expands 40:35 Leadership - Work on the First Line of Code 43:06 Rapid Fire - Personally Speaking with Jamie Turner 45:47 Connecting with Jamie Turner One-to-one marketing is the breakthrough strategy today's top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #directmarketing #audienceofone #hypertargeting #hypertargetmarketing #personalizationinmarketing #hyperpersonalizationinmarketing #dataanalyticsinmarketing #consumerinsightsmarketing #authenticleadership #marketing101 #marketingstrategies #marketingpodcast #consumerprivacy #rulesofleadership #leadership

Why do people love things? Can you really love a thing like you love a person? What are the main reasons people fall in love with brands and things? How can companies get consumers to love their products more? How future technology will create much greater levels of emotional attachment between people and things? Why do we love music? Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world's leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University's Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook. Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/ Please visit Dr Aaron's Website : https://thethingswelove.com/ Aaron Ahuvia's book : https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Dr. Aaron Ahuvia 03:01 From World's First Dating Service to Brand Love 08:00 Why People Love Things 11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough 19:13 How Can Brands Create Love - 3 Kinds of Connection 26:17 Mobile Phone Love - Makes All 3 Connections 28:18 Evolutionary Basis of Love in Humans & Some Animals 35:45 Future Trends In Love of Things 39:45 Love of Categories, Creating More Love Than Competition 47:55 Why We Love Music 51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia 55:39 Connecting with Dr Ahuvia Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #mostlovedbrands #loveofbrands #brandlove #loveofthings #neuropsychology #brandpreference #consumerpreference #Loveofobjects #anthropomorphism #Anthropomorphic #brandloyalty #customerloyalty

What is Metaverse? How will we market in the Metaverse? How will marketers use Virtual Product Placements & Virtual Spokes People in the metaverse? What are some other use cases of metaverse say in Medicine ? How do we regulate the meta verse and what are the approaches for consumer protection? Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/ Please connect with Dr Louis on Linkedin https://www.linkedin.com/in/louis-rosenberg-025851132/ Please write to him on louis@unanimousai.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Dr Rosenberg 05:29 How do you define & explain Metaverse 07:30 Marketing in Metaverse 09:18 Marketing in Metaverse - Virtual Product Placement 12:21 Marketing in Metaverse - Virtual Spokespeople 14:22 Need to Regulate Marketing in the Metaverse 23:16 Consumer Emotion Recognition & Manipulation in the Metaverse 25:10 Legitimate Uses of Biometrics 26:52 Medicine & the Metaverse - Teaching & Practice 31:50 Content Marketing for Health Brands in the Metaverse 33:34 Myth of Human Immortality -Mind Uploading 36:07 Trends in AR - Phone to Eyewear 40:05 How is Social Media Making Us Stupid & How Do We Fix It 42:37 Rapid Fire - Personally Speaking with Louis Rosenberg 48:25 Connecting with Dr Louis Rosenberg Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Dr Louis Rosenberg says that the “The Metaverse” represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person. He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents. Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #metaverseexplained #marketinginmetaverse #metaverseadvertising #virtualproductplacement #virtualspokespeople #metaverseplatforms #metaversevr #regulatingmetaverse #immersiveexperience #whatismetaverse #metaversemarketingstrategy #Marketingmetaverse #Metaverseregulation #Augmentedrealitymarketing #Vrmarketingideas

How is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ? What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries . Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website: www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research 11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance 25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch

Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.? Why should one ask “How have we solved this before?' rather than “How are we going to solve this?” What is biomimicry? Why it can accelerate innovation? What is TRIZ? What are its three key elements? What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration' Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions – often in the most unexpected ways. Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam's experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale. Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/ Or Connect on Twitter @s_tatam Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2# Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Sam 03:39 Key Innovation Myths 09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train 14:25 Theory of Inventive Problem Solving -Methodology of TRIZ 22:21 Psychological Inventive Principles or Contr 28:45 Psychological Principle of Trust - Operational Transparency 34:07 Psychological Principle of Trust - Signalling, Social Proof 37:03 Universality of Principles vs Context, Execution 42:30 Improve Experience Without Changing Duration, Peak End Effect 50:00 Rapid Fire - Personally Speaking with Sam 52:07 Connecting with the Guest Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam

How do you capture attention & help people in decision making through story telling How to use storytelling as a tool for driving change? What can a good storyteller learn from a great storyteller? How does story create resilience and impact the bottom line in business? Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story. Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and cultural organizations, start-ups, and change makers in communities around the world. Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story. Visit her at www.michelleauerbach.com Connect with her at https://www.linkedin.com/in/michelleauerbach/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michelle 01:55 How Story Evokes Emotions & Drives Decision Making 08:20 What Makes Stories Work - The Three Part Structure 15:10 Stories Primes You for Decisions 17:45 Stories Build a Desired Organizational Culture of Psychological Safety 22:30 Stories Help Business Bottomline & Build Resilience 28:50 Science Fiction Story & Innovation 30:40 Meme or Social Media Story Telling 32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers 41:33 What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection 43:35 Stories Critical for Capturing Attention 45:00 Talent Show by Michelle 46:15 Rapid Fire - Personally Speaking with Michelle 47:50 Connecting with Michelle Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach #decisionmaking

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype'? What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? What is common between hype generation and marketing; and how are these two different? What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at : MicroFameMedia.com Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy - Example of Amway 49:04 Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

How is the creator economy evolving? What are the top trends about the creator economy to watch out for marketers, advertisers ? How does your company Rainshine develop new ways for creators to engage with audiences ? How will the verticals of the decentralized creator economy become mainstream and mature. And the verticals of the traditional creator economy like Netflix, YouTube etc soon take a backseat? Please explain How will blockchain and NFTs contribute to this decentralized creator economy How are you attracting talent to like creators to your platform and building it at scale ? Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses. Please connect with him on Linkedin https://www.linkedin.com/in/harjits/ Please email him at harjit.singh@rainshine.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction to Harjit Singh 01:05 Creator Economy Evolution & Trends 03:41 Media 3.0, Rainshine as a B2B Platform 08:05 Brands Collaborating with Creators 09:50 Decentralized Creator Economy 12:45 Role of Blockchain & NFTs in Media 3.0 16:05 Evolving Revenue Models for Creators 17:05 Metaverse & the Creator Economy 21:15 Empowering Creators at Scale 24:18 Rapid Fire -Personally Speaking with Harjit 25:44 Connect with Harjit Speaking Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal

What's the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking? What daily exercises can we use to practice communication?How can we present better, online or in groups ? As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement? Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking? Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden Kumarasamy is a 'Public Speaking Coach'. He is Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries. Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks Email him at kumarasamy.brenden@gmail.com Connect with him on Linkedin linkedin.com/in/brendenkumarasamy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Brenden Kumarasamy 02:37 MasterTalk - Journey as a Content Creator on Public Speaking 03:52 Building a Personal Brand & Youtube Channel 13:30 Challenges of Public Speaking & How to Overcome Them 18:58 Easy 3s - Tips for Better Public Speaking 21:44 How to Improve Online Presentations on Zoom etc. 24:30 Tips for Better Group Presentations 29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking 32:55 Talent Show - Butter Chicken Extempore 35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy 36:37 Connecting with Brenden Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy #contentcreator #publicspeakinganxiety #publicspeakingadvice

What is  artificial intelligence & what it is not. Please share some use-case scenarios for marketing, branding and consumer understanding ? How does your company use data science & AI to grow your personal brand and build relationships that pay? What are simple definition of a technology like Blockchain. How can it be used to build trust in businesses & brands ?  How do you use technology for Human to Human marketing ? Manuj answers the above question and many more as he demystifies AI, Data Science & Blockchain and discussed their application for insights, increasing engagement, boosting revenue. Manuj Aggarwal is a  Founder & Chief Innovation Officer , TetraNoodle Technologies . He is an expert on Data Science, AI & Startups  with  4 Patents in AI/ML.  Connect with him on Linkedin : https://www.linkedin.com/in/manujaggarwal/ His Linktree https://linktr.ee/manujagro Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Manuj 02:27 Artificial Intelligence Demystified 05:30 Use-cases for Artificial Intelligence 07:30 What can Artificial Intelligence Not Do  09:15 AI as a Part of Human Evolution, No Doomsday Scenario 14:15 Use of Data Science for Customer Understanding & Engagement 20:42 Blockchain Demystified & Role of Digitizing Trust 24:24 Human to Human Marketing 28:18 AI Use-cases : Helping Reduce Student Drop-outs, Joint Pain 34:00 Rapid Fire - Personally Speaking with Manuj 35:46 Getting in Touch with Manuj Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #AIinmarketing #consumerinsights #marketinganalytics #aimarketing #aimarketingnews #Dataanalyticsinmarketing #consumerdataanalytics #businessinsights #predictivemarketing #predictiveai #artificialintelligenceinmarketing #AIML #blockchain  #aiinsales #dataanalytics

How is building tattoos, not brands, a unique approach to business building and smart growth ? How does one figure out the tattoo type? What is SNOW and how does it describe Four Main Motivators of a consumer ? Clint answers the above questions and more as he explains how startups & SMEs need to look at brand building. Recognized as a Crain's New York Business Top Entrepreneur, Clint White is a deeply experienced marketer, consultant, teacher, and business-builder. In addition, he wrote the book Tattoos, Not Brands, and is the creator as well as the co-host of the podcast by the same name. His Website : TattoosNotBrands.com Email : Info@TattoosNotBrands.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/