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This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA???Video best practices - How it can help you stand outEmail Marketing – How it needs to changeCompany Culture - How to craft culture in a team spread all over the world Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/Find out more about EyeMail here: https://www.eyemailinc.com/about/To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.
Lisa S. Jones is the Founder & CEO of EyeMail Inc. and for more than 17 years, she has continued to be a catalyst for digital disruption and prolific innovator with multiple, patent-pending technologies in the email and texting platforms. She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association. In today's episode, they talk about where she draws her inspiration from and what keeps her going. She also shares her insights on the power of email and the power of women in leadership. Key Takeaways: [2:30] Lisa talks about how she started her career and the moment that redefined her journey. [4:50] She shares the story of how EyeMail was born. [6:40] Lisa shares why her story is fundamental in celebrating human connection. [9:30] Building the brand requires focus and determination. Lisa shares how other people questioned her brand while she was building it. [10:10] Where does Lisa's entrepreneurial spirit come from? [13:00] Lisa talks about working for NASA and how it enlightened her. [14:55] How can videos enhance better results in emails? [17:30] Lisa talks about how EyeMail can be adopted in both B2C and B2B marketing. [18:30] What makes an email stand out to Lisa? [21:30] Marketers are constantly competing for the customers' attention. It's a marketer's duty to get creative and captivate their attention. [22:50] How do you become more inclusive when using email as a marketing channel? [25:45] Why do marketers need to get into the video space? [27:50] Lisa also talks about one of the challenges that marketers have had in the past with video and email and how EyeMail has solved that. [29:50] What does Lisa predict to be a big trend in marketing? [31:10] Lisa also talks about video and text messaging becoming a trend. [32:40] Lisa's EyeMail team is incredibly diverse. She explains why that is important for her. [35:30] What are some leadership practices that can create a positive work environment? [40:00] Everything might not be perfect but personalization counts. Lisa explains why. [41:20] Being a black female executive, Lisa shares what her journey was like and how that has evolved. [45:00] Lisa answers This or That questions. Learning or teaching, find out what she answered! [48:55] Who are the three people (past or present) Lisa would have dinner with? [53:45] Lisa would love to have dinner with Sylvester Stallone. She explains why. Mentioned in This Episode: Eyemailinc.com Lisa on LinkedIn Eyemailinc on Twitter Lisa on Instagram
As Founder and Chief EyeMail Officer of EyeMail Inc., Lisa Jones is a digital innovator and disruptor for marketing communications since 2004, has developed multiple patent-pending technologies within the digital video-in-email marketing space. EyeMail enables full video (up to 60 seconds) to play automatically inside the email. Under her visionary leadership, Lisa has elevated EyeMail […] The post Lisa S. Jones With EyeMail Inc. appeared first on Business RadioX ®.
Another great presentation from MailCon in Las Vegas, I feel that every year when MailCon comes around, we get a great set of new guests to the podcast. Lisa is the founder and CEO of EyeMail, you can find her on Linkedin and Twitter. Don't forget to subscribe to this podcast and rate the episode on your podcast app.
Welcome back to the procurement innovation podcast with Raj Verma. Today, we are honored to have Lisa S Jones, Founder and Chief EyeMail Officer (CEO) of EyeMail Inc., join us to talk about her journey building the company and everything in between. About Eyemail EyeMail is the next generation multi-patent pending communications technology supporting your video email marketing needs. EyeMail enables automatic play of 60+ seconds Ultra High-Definition video directly in the email at ~15K in size across all webmail, email, and mobile platforms. No need for a 5 second animated .gifs. No need to download or click to an external website just to watch the video. Learn more here
The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing messages. This isn't just a link - it's actually in the email and you can play it right there. Lisa tells her personal story and what led to her building a business focused on email. This is Lisa Jones' story about Pushing Send.Keypoints from this episode:Lisa majored in logistics and procurement because she loved processes and things of that magnitude. When the opportunity became available to be a logistics specialist director at NASA, she jumped at the chance. It's been said that we receive 120 emails a day on average, and we send out 40 of that. 73% remains unread.It's been said that 95% of us retain what we see in video versus 10% of what we read.The EyeMail team is very proud of their diversity. The youngest team member is 23 and the most senior team member is 75.Email is here to stay. Some people will say that email is dead, but we just have a love, hate relationship with email. We send emails, but then we don't like receiving all of these emails that we're inundated with. However, email is here to stay.Is EyeMail an email service provider? No, they're not. They bring email to life and they're focused on that.Tweetables:"I used to always and still, do, ask the why question. why does this work? How does this work and how can it be better?" - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io"What if email could be brought to life? What if email could generate emotion and have video directly in the email inbox? I wonder if that would create a spark in a global community and with that EyeMail was born." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io "I always knew that there was something unique about my life in terms of my direction. I didn't want to stay on one path. I wanted to have an adventurous career." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io"I've always had an affinity for email. Email, because it's a channel that we all use." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io"We're all inundated with messaging in our inbox. We're flooded. It's been said that we received 120 emails a day on average, and we send out 40 of that. 73% remains unread. So that's the core problem is how can you allow your marketing messages, your communications to stand out from the clutter?" - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_io"But you know what? At the core of it all, we're all looking for human connection, human connection, as close as possible. And we know that video is primary for wanting to view content." - Lisa Jones of #EyeMail on Pushing Send the podcast by @rasa_ioLinks mentioned in this episode:NASAEyeMailTime WarnerMake a wish foundationMailchimpSalesforceConstant ContactMarketing CloudPorsche North America
Lisa shares her incredible journey from running logistics for the space shuttle at NASA to dreaming of a world where video worked seamlessly in the Inbox. That dream produced Eyemail, a platform that can compress 60 seconds of video to 15kb and make it work in every inbox. You gotta hear this.
Thanks for joining us for the seventh episode of EmailGeeks at Home Drinking Coffee Season 5! This week we're joined by Lisa S. Jones, founder and CEO of EyeMail, and digital innovator/disruptor for marketing communications for over 15 years. Feel free to grab a cup of coffee, tea, water, or whatever else floats your boat and join in on the fun! https://audiencepoint.com/blog/ https://www.linkedin.com/company/audiencepoint https://email-connect.com/ https://www.listfit.com/ If you need a high quality vessel for your beverage of choice, check out the official mug provider of EmailGeeks at Home Drinking Coffee, Two Ridges Pottery: http://tworidgespottery.com/shop
Start and Go is Alabama A&M University's weekly one-on-one with the people shaping our world, hosted by Archie Tucker, VP for Marketing, Communication & Advancement. Episode 2 features Lisa S. Jones, Founder and CEO of EyeMail, Inc. Lisa is an internationally recognized thought leader who's reinventing the future of email communications. She's also a double alumna of Alabama A&M (BS in Logistics & Procurement, MBA) with some serious Bulldog pride!
ASBN recently sat down with Lisa S. Jones, CEO of EyeMail, on location at Atlanta Tech Village, one of the largest startup incubators in the southeast. EyeMail provides digital marketing communication technology that transforms traditional email campaigns into memorable and engaging experiences for viewers. https://www.myasbn.com/asbn-on-location/startup-helps-transform-traditional-email-engaging-experiences-lisa-s-jones-eyemail/
Today's Guest Lisa S. Jones is the Founder and Chief EyeMail Officer of EyeMail Inc. She is responsible for integrating audio and video technology, to bring traditional email communications to life and increase online conversion rates by over 62%. Lisa shares how Eyemail can drive your business results like it has for her clients Coca-Cola, Delta Airlines, UPS, Microsoft, Home Depot and others.The Tenacious Woman Radio Show features industry experts who provide resources, business solutions & stories of personal victory on issues that impact women globally. From sports to entertainment; marketing & media to sales and medicine, we give voice to subjects that propel women to think deeply, act boldly and to express their tenacious spirit. Hosted by Jewel Daniels, the show is the sister to a line of branded initiatives that include the Tenacious Woman Conference, Summits, Webinars, and Tenacious Woman Press featuring the It Takes Tenacity book. Promote your Products and Services or be featured on the Show, visit www.tenaciouswoman.com or call 912.443.1996.
Today's Guest Lisa S. Jones is the Founder and Chief EyeMail Officer of EyeMail Inc. She is responsible for integrating audio and video technology, to bring traditional email communications to life and increase online conversion rates by over 62%. Lisa shares how Eyemail can drive your business results like it has for her clients Coca-Cola, Delta Airlines, UPS, Microsoft, Home Depot and others.The Tenacious Woman Radio Show features industry experts who provide resources, business solutions & stories of personal victory on issues that impact women globally. From sports to entertainment; marketing & media to sales and medicine, we give voice to subjects that propel women to think deeply, act boldly and to express their tenacious spirit. Hosted by Jewel Daniels, the show is the sister to a line of branded initiatives that include the Tenacious Woman Conference, Summits, Webinars, and Tenacious Woman Press featuring the It Takes Tenacity book. Promote your Products and Services or be featured on the Show, visit www.tenaciouswoman.com or call 912.443.1996.
Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA. Here's how to listen to the podcast of our show. First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer. Our first guest this morning was Angela Durden. She is a commercial writer who has just published the book titled “Opportunity Meets Motivation Lessons From Four Women Who Built Passion Into Their Lives and Careers.” Angela helps companies with the printed word. She has been writing professionally since 1992. You can learn more about her and her book at www.angeladurden.com Next up we had on Lisa S Jones founder of EyeMail, which is an emerging leader for electronic advertising, sales and marketing communications. Lisa explained how she brings emails to life with her patent pending innovation. To learn more please go to www.eyemailinc.com and see for yourself how this works. Next we had on Carl Murray with Armand Edward Financial. Carl shared his insight into the world of business and money management for minority high net worth and high profile clientele. To learn more about his firm please go to www.armandedward.com Next up Bernie Smith, CEO of Masterworks and managing partner of Cabinet Café came on to discuss the history of his company, how every homeowner can choose the right contractor for their specific project, leading a remodeling company through a recession and why he launched Cabinet Café last year. To learn more please go to his websites www.masterworksatlanta.com and www.cabinetcafe.com We closed the show with Steve Gornall owner of the Cartridge World franchise in Johns Creek. Steve explained how local schools, businesses and families can save money by reusing their ink cartridges. Not only does this help your pocketbook it also helps the environment as it keeps lots and lots of ink cartridges out of landfills. To learn more please go to www.cartridgeworldusa.com/store405 Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show