The High EQ Marketer

This episode features Danielle Guzman, Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as:LinkedIn Brand Building best practicesHow to engage with commentsHow to leverage influencersHow Danielle got her Social Media program started at MercerEnjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Ingram Micro is a Fortune 100 company with (give or take) $50 billion in revenue. In this episode, John speaks with Sanjib Sahoo, Chief Digital Officer of Ingram Micro. They discuss: Digital fitness & operationsHow to make the (previously called) Digital Transformation Blueprint successfulHow he identifies superstars in his organization and the future of leadership To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features Connie Evans, CEO of the Association for Enterprise Opportunity and discusses her organization's latest research called “Mending the Tapestry” about the trust gap for black-owned businesses. Connie and John speak about: Understanding and mending the trust gapHow to be an ally to black-owned businessesWhat is a “microbusiness” and what is their impact on the economy.Her organization also recently published research that you can check out here: https://aeoworks.org/wp-content/uploads/2022/11/Report-Mending-the-Tapestry.pdf To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features Danielle Guzman, Global Head of Social Media for Mercer and covers what companies need to do to have an effective social media strategy in the new year. It covers topics such as: LinkedIn Brand Building best practicesHow to engage with commentsHow to leverage influencersHow Danielle got her Social Media program started at MercerEnjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA???Video best practices - How it can help you stand outEmail Marketing – How it needs to changeCompany Culture - How to craft culture in a team spread all over the world Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/Find out more about EyeMail here: https://www.eyemailinc.com/about/To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is all about business hustle, entrepreneurship and growing a business from scratch. Nicole is CEO of Ama La Vida, which provides coaching for professionals and organizations. We hit on:- Nicole's approach to marketing her company- How to measure the success of coaching programs- Various strategies to employ when it comes to coaching marketers If you are interested in what coaching can do for you or your organization, this is the episode for you!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is focused on a recent study on the job market for recent college graduates and/or people looking to break into a marketing career. It also serves as an example of a unique approach to comms and PR.  My guest, Ryan McGonagill, Director of Comms & PR at Centerfield, created and launched the study. He hired 4 marketing interns over the summer for a 10 week internship. Each intern's job was to apply for their next marketing job and record data about that process. The data was then collected, analyzed and presented as a representation of the current job market. Check out the findings here: https://www.business.com/hiring/new-graduates-job-search-experiment/ Stick around until the end to hear Ryan's take on how to approach comms and PR for a brand as well. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

If you want to hear a story about leading successful teams and advancing your career with EQ, this is the episode for you. This episode's guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In Revenue and the results of an annual survey the organization conducts that measures the top challenges facing women in revenue generating positions. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today's episode covers the last 25 years of Internet Media with Kirby Winfield, a CEO and/or founder of four distinct internet media businesses. Kirby is currently the GP of Ascend.vc a seed fund investing in businesses in the Pacific Northwest. John and Kirby cover: Life and work in a hypergrowth dot-com business Pivoting from running ads to measuring them Advice for founders - how to connect with VCs To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

One of the biggest challenges for a marketing organization is how to effectively understand and communicate if brand advertising and performance advertising are working.  In this episode I share the most important metric, from my perspective, for both brand advertising and performance advertising as well as a way to reconcile them. I also discuss five ways to improve the performance advertising metric. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Do you belong to any loyalty or rewards programs that get you to spend more than you normally would? This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about: Why loyalty programs Work What loyalty programs bring to the table How to measure  your loyalty program's success + mistakes to avoid To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts. We talk about: The key elements to effectively market your company at an early stage Common mistakes in pitch decks How to stand out in a large VC event And a lot more! Enjoy To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on: How to Capture Attention with Video How to use Video Effectively in B2B Marketing and Sales The share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals. What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include: Employee Retention Attraction of Great Talent Innovation Something else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well. Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University.  Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today's episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as: Digital Security Shopping Trends Cloud Computing To specify the scale – it's more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done. Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Your brand is everything to your company but it's more than just the logo your customer's see. It's every touch point your current and prospective customers have with your company. Today's guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers. Join us as we discuss: Building an agency during the pandemic Data-driven PR programs Unique ways of building / organizing a marketing function To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing. Today's guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more. Get Nancy's book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode's guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to create business value. This episode is for those in many different industries asking questions like: Why doesn't my brand have more impact? How can we live our brand better? How can our brand create more value? Preorder Allison's Book Here: https://thinklikeabrandbook.com/ To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today's Guest, Rick Thompson, was central to Microsoft building the Xbox, making the business case and building the engineering and product team that shipped its first console nearly 21 years ago. A lot of this episode is about how big ideas turn become reality.  Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and some of the trials and tribulations of developing the product as he was responsible for engineering and development. Stick around to the end to hear about the famous (or infamous) “Valentine's Day Massacre Meeting” held on February 14, 2000, where the fate of the Xbox was decided. We also talk about: The Pioneers vs. Settlers paradigm Rick's first role at Microsoft His Volunteer work In Ukraine earlier this year Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

This week's episode covers productivity, early growth, go-to-market and finding a founder-market fit. Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective? That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversational AI and product design. We start talking about the challenges with meetings, and I'm sure you'll empathize with those, but i really liked where we got to at the end which is a concept called founder-market fit, which is why is your core leadership team uniquely qualified to solve a problem. To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today's guest is a badass! Luanne Marek, SVP of Media at Centerfield, and her team has spent more than a billion dollars on Google advertising some of the worlds biggest brands. Join us as we discuss: Why her team operates like day traders The Future of Google ads How to Acquire more customers from your google advertising Fostering a Dog To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

To celebrate our 15th episode, we're doing a solo-episode! John picked 3 topics that he wanted to discuss. A few are listener questions submitted to thehigheqmarketer@centerfield.com so if you have a question for John, feel free to send an email and it may end up on the show! Today's Topics are: How to Market during a recession How to Run an Amazing B2B Event How to Manage Vendor and or Partners To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today's episode, John speaks with Dag Kittlaus, Co-Inventor of Siri and current Co-Founder/CEO at Riva Health.  They Discuss What Did Steve Jobs Originally Want to Call Siri? What is the Biggest Healthcare issue in the world? How many people that are prescribed blood pressure meds don't fill their prescription? How did Siri help catch a Killer? Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Is there any brand that is more iconic or personal to so many people than Nike? In today's episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design. We talk about: Brand Identity Designing with Emotion Building an Amazing Team and Culture Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets. Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today's episode, I speak with Dr. Eden King , Professor of Psychology at Rice University. Dr. King has focused her career on studying Diversity and Inclusion in Organizations. A few of my favorite parts of the interview are when we talk about: The difference between diversity and inclusion How you can be an ally if you tend towards being introverted Where you can go to learn more about these subjects Here are links to the resources mentioned in the episode: How to Be an Antiracist by Ibram X. Kendi  Caste by Isabel Wilkerson  Be the Person You Mean to Be by Dolly Chugh  Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

What is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She's been a freelancer, copywriter, editor, and now Director of Content at Foundation. We talk about: How brands should hire writers What makes a great writer for B2B Content How to build a content marketing strategy The notion of “Writing for Google” Best practices for your content Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we talk about higher education. I am joined by Therese Grohman, Senior Director of Marketing at Northwestern University School of Professional Studies. We actually both attended Northwestern as undergraduates at the same time, yet met each other during the pandemic… go figure! We talk about: What type of higher education programs should marketers pursue? Undergraduate degrees that are helpful for marketers Connecting with consumers authentically How to make online classes more effective  Relevant Links: Customer Review Research from Medill : https://spiegel.medill.northwestern.edu/category/insights/customer-reviews/ Information Design and Strategy Program at Northwestern : https://sps.northwestern.edu/masters/information-design/ Data Science Program at Northwestern : https://sps.northwestern.edu/masters/data-science/index.php  Enjoy! To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I talk to Aaron Goldfarb. He's a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick's Gin and Sailor Jerry Rum. We talk about: What makes a brand mysterious? How to get novels published The right (and wrong) way to pitch a journalist your brand A few bourbon recommendations This episode's got a little something for everyone. Cheers! If you like what you heard, pre-order Aaron's book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I speak with Justin Khanna. Justin has worked as a chef in some of the finest restaurants in the world. He's also the host of the Repertoire Podcast where he interviews hospitality professionals, he has an event production business and also has launched virtual courses that teach cohorts of chefs subjects that aren't addressed in culinary school.   Justin and I talk about:  How to market restaurants Product market fit in the restaurant business Menu Planning  How Challenges as an upcoming chef led Justin into a new business venture.     To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.    Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I speak with Annie Lee. Annie and I were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon's grocery delivery service. This was pre-pandemic, so it was harder back then.   Annie is currently the CMO of Brave Software. We talk about Brave's browser and why it is ideal in a Web3 world, how the Creator Economy is set to change and how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy.   Annie wrote a very thought provoking article for Adweek in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it. Stick around to hear that conversation and check out the article here: https://www.adweek.com/media/ask-how-im-doing-as-an-asian-american-woman-not-where-im-from/    To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.     Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player. 

This episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about how to think about brand strategy and its intersection with digital marketing.    Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon's “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus.   You'll also hear Gillian's insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more.   To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.    Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player. 

Did you know there are 42 million individuals in the United States that do not have access to a high speed wired internet connection? If you believe, like I do, that the internet is now effectively a utility to participate in today's economy; this is a major problem. Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government organizations. In this episode, I spoke with Veneeth Iyengar, Louisiana State Executive Director for Broadband Development and Connectivity, to hear how the State of Louisiana is tackling this issue. Join us as we discuss: How to market to an audience that may not have faith in government programs What marketing channels should you use when the population you're trying to reach doesn't have internet access? What do influencers look like in this space? Resources mentioned: www.broadbandnow.com  To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

SEO is more than checklists and headings. It's a creative science that brings immense value to your marketing strategies. How do you get from checklists to creativity? Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results. Join us as we discuss: The Technical bucket and the content bucket of SEO An overview of best practices (the truth behind ranking high) Budgeting via in house, an agency, or both   Resources mentioned: Google's QuickStart Guide Moz Video Library    To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

How many of us really think about the coffee we're using to jumpstart our day? It wakes us up, what more could we want? Idea: An excellent cup of coffee is the first step to a great morning. The answer: A lot more. We just haven't been exposed to what coffee can be. And to help provide customers with those better mornings, our guest, Ryan Fritzky , Co-Founder at Bean Box , shares insight into his company, inspiring marketing tactics, and why coffee should be more than just a caffeine fix. Join us as we discuss: Connecting w/ coffee consumers & understanding Bean Box Exploring the fluctuations of becoming an entrepreneur Making marketing investments & getting product into consumers' hands Long term and short term thinking around product marketing  To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

Seeing other people in their humanity. That's a guiding principle of today's guest, Anne Devereux-Mills, Founder and Chief Instigator of Parlay House and Co-Host of the Bring a Friend Podcast . She joins the show to share her experiences leading companies and boards and founding and growing her new venture. Join us as we discuss: - How Anne's own experiences led her to found Parlay House - Keeping the human at the forefront of marketing and business - The necessity of different personalities to the success of any business To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and t he website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

If you're looking to grow your market share, have a better understanding of your customer, and improve your internal team & culture, it's the right time to set your sights on becoming a High EQ Marketer. In this introductory episode, we speak with John Busby, Chief Marketing Officer & Managing Director at Centerfield, about the goal of the podcast. Join us as we discuss: The decision around the show title Why the show is important to John The kinds of conversations featured on the show     This is The High EQ Marketer podcast. Check us out on Apple Podcasts, Spotify, or here. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.