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You've heard of them before and they've definitely got the knowledge. Mike Nelson, Co-Founder of Really Good Emails and Justine Jordan, Email Enthusiast at Really Good Emails brought us their findings from their yearly survey on how long email marketeing teams take to craft a campaign. The results are fascinating and we're excited they sharing what they've learned. Big thanks to the Really Good Email's team! Email's Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn't dead, but it could be if we don't change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.
In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more! Direct Link to File Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd’s legendary The Cheese Monkeys (and the sequel The Learners!) AIGA Debbie Millman Starting out at ExactTarget, moving on to Litmus 7:14 LinkedIn – We’ve got […] The post Talking Email: Live from Brazil with Justine Jordan! appeared first on Marketing Over Coffee Marketing Podcast.
Rachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.
The one where Ted interviews Justine from Wildbit about:The evolution and importance of email marketingPeople first cultureHow a 4 day work week works at WildbitWeird eating habits and listening to podcasts in the showerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Justine Jordan: LinkedIn - https://www.linkedin.com/in/justinejordan/Website - https://wildbit.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Wildbit's Head of Marketing Justine Jordan explains why hiring is a marketing problem, what she learned in her latest hiring experiment, and how the company functions with four day workweeks.
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs? The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities. We covered: The benefits of building relationships to get the job you want Why and how you should build a trust bank Learn to shut up and listen more How marketers really can be customer first How patience can be a real strength in marketing Justine’s number one tip for uncovering pain points Why you have got to talk to people Read psychology books to better understand how humans work The definition of design thinking Resources: Predictably Irrational by Dan Ariely Freakonomics by Steven D. Levitt and Stephen J. Dunbar Drive by Daniel Pink MozCon Indie Hackers The Brand Gap by Marty Neumeier Zag by Marty Neumeier Brand flip by Marty Neumeier Litmus Wildbit Postmark Seth Godin’s Marketing Secrets to Launching a New Business Edward Neuraumont - How to Stop Marketing With Your Ego Guillame Caban - How to Find the Right Growth Channels
This week, we wrap up our series on product marketing with a conversation with someone very familiar with the subject. Justine Jordan is an experienced marketing professional who spent time at Exact Target before eventually becoming VP of Marketing at Litmus and Head of Marketing at Help Scout. Justine has a unique perspective, because she has had a hand in product marketing practices since the words “product marketing” entered the industry lexicon. During the conversation, she shared with us how the role has evolved over the years, when early-stage companies should consider adding it to the mix, and what elements make up the best product marketers. Listen in to hear part three of our series on Product Marketing. Connect with Christian Connect with Anna Join the Better Product Community Connect with Justine
In the first episode of our new series on Product Marketing, we talked to some key players in the industry to answer the most obvious question: What is product marketing? On today’s show, we dig a little deeper to learn some ways that product marketing differs from traditional marketing. Regardless of where product marketing lives within an organization, the role requires a lot of collaboration. So how do product marketers work with other marketers? And how can product developers best understand the role and how they can play in part in crafting the narrative of the products they create? We’ll answer all of this and more with the help of some great guests. In this episode, we hear from Justine Jordan, former Head of Marketing at Help Scout, Maureen West, Head of Product Marketing at Conga, Daniel Incandela, Chief Marketing Officer at Conga, Drew Beechler, Director of Marketing at High Alpha, Rob Wiley Head of Marketing and Product Strategy at Formstack, and Patrick Tripp, Senior Vice President of Product Marketing at Cheetah Digital. Connect with Christian Connect with Anna Join the Better Product Community Resources Mentioned: Conga Cheetah Digital High Alpha Connect with Christian Connect with Anna Learn more about Innovatemap Resources Mentioned: Conga Cheetah Digital High Alpha
On Better Product, we have had the opportunity to hear some amazing product origin stories on this show. From idea to execution, we have heard how products are brought to life and grow into something that impacts millions of users. But that growth part - how does that happen? That is what we are talking about in this new series: Product Marketing. In this episode, we hear from Justine Jordan, former Head of Marketing at Help Scout, Maureen West, Head of Product Marketing at Conga, Daniel Incandela, Chief Marketing Officer at Conga, and Patrick Tripp, Senior Vice President of Product Marketing at Cheetah Digital. Each guest has their own unique perspective on the art of Product Marketing - what it means, where it lives within an organization, what product marketers should do, and more. Listen in to hear how some great product marketing minds think about their craft and how they’re driving product success. Connect with Christian Connect with Anna Join the Better Product Community
When Justine Jordan started at Litmus, a leading email marketing company, she was one of just eight employees and a self-described "designer, masquerading as a marketer." She saw Litmus grow to over 100 employees, and today she's the head of marketing at Help Scout, a software company that focuses on helping you delight your customers. Both Litmus and Help Scout are brands defined, in part, by exceptional design. On this episode of Brandwagon, Justine shares how her design background and design thinking has informed her career in marketing. Plus, she talks about remote teams, how to have super-effective internal communications, and the challenges of creating your brand's first show.
Today, we're sitting down with Justine Jordan (VP of Marketing) and Taylor Davis (Customer Support Manager) to learn how Litmus - the leading email testing platform - is connecting customer experience to their overall business strategy. In 2015 Justine was named "Email Marketing Thought Leader of the Year" by Direct Marketing Association and is argued as one of the leading experts in the field of email marketing. Taylor is the resident customer support guru who is creating impactful mindsets for how teams and organizations should approach, measure, and refine customer support. In today’s discussion we talk about: - Strategies that Litmus uses to get closer to their customers?. - Impactful customer experience lessons learned from other companies. - Resources used to help improve customer experience. - Common customer experience mindsets that are better suited as myths. - The aspect of running a business that is closely tied to customer experience.
Justine is one of the world's brightest minds on email marketing. As the VP of marketing at Litmus, she has advanced the entire industry with an eye on design. In this episode, we discussed: How she became the face of email marketing. How she got her start as a designer. What she's most excited about tackling next. You can find show notes on our website at ObsessedShow.com.
Justine Jordan of Litmus reminds us of the power of email marketing done well.
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between. About Justine Jordan Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!
Justine Jordan explains how your company should treat email, the difference between designing for email and the web, and what you can do to up your open rates.
Litmus marketing director Justine Jordan chats about bootstrapping, managing a team, and all things email marketing.